Relevant bibliographies by topics / Chain brand retail enterprises

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Chain brand retail enterprises'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 February 2022

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Journal articles on the topic "Chain brand retail enterprises"

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Hsu, Tsuen-Ho, Chun-Hsien Chen, and Ya-Wun Yang. "A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations." Symmetry 13, no. 7 (June 27, 2021): 1151. http://dx.doi.org/10.3390/sym13071151.

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Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the impact of branded apps on customers, this study constructs a fuzzy multi-criteria decision making (FMCDM) analysis model, and it uses consistent fuzzy linguistic preference relations (CFLPR) to set up a symmetric pairwise comparison matrix, which greatly reduces the complexity and error rate of calculations. Empirical research findings show that brand experience attributes and the influence of brand experience on customer loyalty and satisfaction can be more accurately measured. As a consequence of this study, we show that, among the brand experience facets of two retail chain branded apps, behavioral experience is the most favored, while affective experience is the least favored. Furthermore, brand attachment and active participation should be strengthened to enhance customer loyalty. Through the analytical model employed in this study, enterprises can regularly monitor changes in the brand experience preferences of branded app users and evaluate app performance to flexibly adjust mobile device-based marketing campaigns and strategies. It can also aid enterprises in using mobile devices effectively to improve customer loyalty and address the issue of diminishing brand loyalty.
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Proskurnina, N. V. "Forming Partnership Relations by Applying Social Media Marketing Tools." PROBLEMS OF ECONOMY 4, no. 46 (2020): 201–9. http://dx.doi.org/10.32983/2222-0712-2020-4-201-209.

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The purpose of the article is to study the main digital channels of marketing activities and determine the methodology of building partnership relations in the value chain in social networks for retail operators. The research results in determining the basic digital channels, tools and technologies influencing the efficiency of carrying out the market promotion strategy for the goods produced by a retail enterprise. Several key benefits of using social media in the retail marketing strategy have been identified. The process of building partnership relations in the value chain in social networks has also been formed. Since the first step to building partnership relations in the value chain in social networks is to define goals and objectives, common goals for retail operators have been identified. It has been proved that the general goals for retail operators can be as follows: to increase brand awareness; to increase sales quality and return on investment; to create a loyal fan base. It has been pointed out that social media marketing can help to reach a number of goals, such as: increasing the web-site traffic; creating quality leads (perspective customers who have reacted in any way to the marketing interaction); constructing conversions; increasing brand awareness; creating the brand identity and a positive brand association; improving communication and interaction with target audiences. The social success cycle, comprising four stages (social listening, social influence, social network, social selling), has been mentioned, and the essence of each stage has been defined. Besides, the goals and performance metrics of each stage within the social success cycle have been summarized. The formation of methodological foundations for evaluating the effectiveness of marketing activities in the context of digital transformation using the generalized Harrington desirability function can serve as the prospect for further research.
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Xu, Lang, Jia Shi, and Jihong Chen. "Effect of Capital Constraint in a Dual-Channel Supply Chain." Complexity 2020 (November 3, 2020): 1–14. http://dx.doi.org/10.1155/2020/1585270.

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Capital constraint is a significant factor that mainly restricts the development of small- and medium-sized enterprises. This paper explores the channel strategy and pricing decision in a dual-channel supply chain, which consists of one supplier and one retailer. Adequate and inadequate capital constraints for the supplier are distinguished by determining whether open the retail channel to sell. The observations offer managerial insights into supply chain member. First, the results indicate that the capital constraint is a key factor affecting channel strategies and pricing decisions. With the increased value of capital constraint, the wholesale price of offline channel and the selling price of online channel firstly decrease and then remain constant. Second, the results demonstrate that, with capital constraint, the supplier pays more attention to consumers’ brand loyalty if it chooses to open the online channel only. Additionally, the price-sensitivity parameter has no effect on the strategy of opening only the offline channel. Moreover, when the channel competition is too intense, the supplier will choose to only open the online channel strategy and increase the online selling price if the capital is insufficient.
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Bo, Huang Qiu, Dong Zi Guang, and Jiang Yun Feng. "A framework of digitalization: Insights based on resource orchestration theory for digital transformation of traditional retailers." International Journal of Management Excellence 16, no. 1 (December 3, 2020): 2260–71. http://dx.doi.org/10.17722/ijme.v16i1.1179.

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The purpose of this article is to explore how traditional retailers implement overall organization digitalization. A cross-case study based on grounded theory was conducted across four traditional retail enterprise cases, respectively from comprehensive supermarket, department store, brand exclusive chain and home appliance chain. Four digitalization tactics dimensions were obtained: physical resource orchestration, human resource orchestration, organizational structure orchestration and ecological relationship orchestration; two digital competition strategies were distinguished: conservative and offensive strategy. Thereby, based on the resource orchestration theory, a procedural strategy framework was developed, which can be used to guide the implementation of digitalization.
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Ma, Deqing, and Jinsong Hu. "Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect." Sustainability 12, no. 4 (February 24, 2020): 1685. http://dx.doi.org/10.3390/su12041685.

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This paper integrates the Internet service platform with big-data marketing into the dynamic closed-loop supply chain system as an independent game subject. Considering the reference price effect of consumers, this work constructs differential games among manufacturer, retailer and Internet service platform under three business models of independent, collaborative production and collaborative marketing. Using Bellman’s continuous dynamic programming theory, this work obtains the optimal feedback strategies of price and big-data marketing effort, brand goodwill, return rate of used products and corporate profits under the three business models. Comparing the three scenarios and analyzing the sensitivity of key exogenous parameters, it can be found that the involvement of Internet service platform has a crucial impact on the sustainable profitability of supply chain enterprises. Considering the reference price effect of consumers, enterprises should adopt different strategic alliances in different periods, which can also gain new development momentum in the context of data-driven marketing, achieve the improvement of the triple-bottom line of closed-loop supply chain and even reach a win-win situation for supply chain enterprises.
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Proskurnina, N. V. "Transformation of Business Models of Retail Enterprises in the Conditions of Digitalization." Business Inform 10, no. 513 (2020): 384–91. http://dx.doi.org/10.32983/2222-4459-2020-10-384-391.

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The article is aimed at generalizing the theoretical and practical principles of transformation of business models of retail enterprises in the digitalization of the economy. The determinants of innovative transformation of retail business models are characterized, which allow, based on internal and external conditions, to critically rethink and adjust the basic principle by which value is created. The need to search for ideas of the latest business models of retail trade, on the basis of which enterprises will be able to be successful and grow rapidly in the conditions of digitalization, is proved. A scientific generalization and systematization of business models of value creation in both off-line and on-line channels is carried out. According to the model of Graf and Schneider, a value chain is defined, which is based on the following primary activities: supply (range, focused on demand); presentation of the product (photo of the product, listing, recommendations, text); marketing and sales (off-line marketing, on-line marketing, sales channels); executing sale and purchase (issue of check, payment methods, risk analysis); logistics (delivery of goods, management of return of goods); customer service (dialogue with the client in social networks, hot-line, chat, on-line self-service). These determinants in the course of value creation can be materialized on the basis of innovative approaches, through multichannel sales, use of brands, pricing management, integration of customers into various processes and shopper marketing (buying marketing), which allows to focus on the decision-making process from the first opinion of the consumer about the purchase of goods and further on, during making the choice. It is noted that the rapid response to changes, the proactive search for new ideas and high readiness for digitalization are triggers of the successful transformation of the business model of retailers in the digital revolution. As the main competencies at the retail enterprises the author defines innovation, digital intelligence and personalization, which must be adequately used to win the competition.
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Sendetska, S. "Research on production and distribution of poultry meat in Ukraine." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 93 (November 16, 2019): 8–12. http://dx.doi.org/10.32718/nvlvet-e9302.

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The purpose of this article is to investigate the trends in production and distribution of poultry meat in Ukraine. It is shown that the characteristics of the product itself have a significant effect on demand. In terms of price and quality, as well as the low consumer demand of the population of Ukraine, poultry has been a leading market player in recent years. Over the past ten years, chicken consumption has increased by 16% with a significant decline in population. The share of poultry meat in the structure of meat production in Ukraine was 53.5% in 2018, up 12% from 10 years ago. It has been researched that the market of poultry meat, unlike the markets of other types of livestock products, is characterized by a significant contribution of agricultural enterprises, which in 2018 produced more than 85% of all poultry meat produced. It is determined that the broiler meat market in Ukraine is highly concentrated. The market share of the seven largest poultry companies in 2018 was 85%, and the industry leader PJSC Myronovsky Khliboproduct (MHP) is about 57% of the total production in the agricultural enterprises segment. Most manufacturers continue to increase their production capacity, which further increases market concentration and competition. The structure of distribution of production of poultry enterprises on the example of MHP is considered. The company sells its products through franchise network, supermarkets, retail chains, exports and uses other distribution channels. It has been researched that branding is an important component of successful distribution in the poultry market. MHP were the first who brand fresh chicken meat. Existing poultry brands are positioned as a natural and environmentally friendly product. The poultry meat market in Ukraine has been shown to be saturated. Over the past 10 years, production volumes have increased by almost 60% and consumption by only 6%. It is the export of broiler meat today that is the main impetus to increase its production in Ukraine. Over the past 10 years, exports of poultry meat have been found to have increased almost 40-fold and continue to grow strongly in 2019. The main importers of Ukrainian poultry meat were the Netherlands, Slovakia and Saudi Arabia. In addition, in 2018, Ukraine became the leader among suppliers of chicken to Europe, increasing poultry meat exports to the EU by 57%. It describes how exporters manage to increase their exports. It has been determined that in order to support exports in Ukraine, it is advisable to set up an export-credit agency that insures risks and works to reduce the cost of export credits. It is also important to create an effective food safety and quality system in line with EU standards. It has been shown that along with exports, poultry meat imports are also growing, mainly low-grade products that are fully used for the production of meat and sausages product. It has been researched that the growth of export of poultry meat from Ukraine has a negative impact on prices for these products in the domestic market.
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Naydenov, Nikolay D., Aziz A. Mustafaev, and Tatyana A. Naydenova. "ASSESSMENT OF THE COMPETITIVENESS OF POTATO PRODUCTION IN THE NORTHERN REGION (ON THE MATERIALS OF THE REPUBLIC OF KOMI)." Север и рынок: формирование экономического порядка 71, no. 1/2021 (March 16, 2021): 116–32. http://dx.doi.org/10.37614/2220-802x.1.2021.71.009.

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Studying the competitiveness of potato production in the Komi Republic is important for a deeper understanding of ways to ensure a stable financial state of the region's agriculture and an uninterrupted supply of local food to the population of the region. Purpose of the article: identification of the strengths and weaknesses of potato production in the Komi Republic, determination of market opportunities for the development of potato growing as a branch of specialization of agriculture in the region. Research hypothesis: there are four types of suppliers (agricultural organizations, farmers, personal subsidiary plots, importers) and five types of consumers (retail market, education and health care, public catering, wholesale trade, export) in the potato market of the Komi Republic. Market equilibrium is determined by the choice of win-win strategies by market participants. The article analyzes the main groups of potato producers in the Komi Republic, identifies the main groups of relations between them. A SWOT-analysis of potato production in the region was made. The main trends in the potato market in the Komi Republic are formulated. A decrease in consumption of fresh potatoes determines the development of its processing in the region and to complement the animal husbandry, logging etc. with potato growing. The authors recommend improving and creating new types of products and medicinal plants in the region for integration with potato growing. The article shows that in the potato market of the Komi Republic relations of cluster interaction, market division, mutual displacement, creation of value chains, strengthening of interaction and coordination on the part of local municipal and regional governments are formed. The practice of organic technologies and the brand of local products have a positive effect on the competitiveness of potatoes produced in the Komi Republic. The scope of the research results: state authorities and administrations of the Komi Republic, enterprises and organizations that sell and buy potatoes on the market of the Komi Republic.
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Tamulienė, Vilma, Aušra Rašimaitė, and Živilė Tunčikienė. "Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania." Innovative Marketing 16, no. 4 (December 9, 2020): 37–47. http://dx.doi.org/10.21511/im.16(4).2020.04.

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In Lithuania, there is an intense competition happening between large retail chains for consumer loyalty. The research investigates the impact of retail chain brand factors and integrated marketing communication on retail brand loyalty. Two main brand outcomes are established for the study, i.e., retail brand factor and retail brand loyalty. For the retail brand factor five largest food and non-food retail chains in Lithuania: Maxima, Lidl, Rimi, Iki, and Norfa are selected. The relationships between integrated marketing communications (IMC), brand factors, and retail brand loyalty are examined. An online survey questionnaire was used to collect data from 272 consumers. For data analysis, statistical, mathematical methods such as correlation and regression analysis were applied. The research results revealed a statistically significant impact of retail brand identifiers and integrated marketing communication regarding consumers’ behavior to the retail brand chains’ choice. Regression is statistically significant and the coefficient of determination R2 is more than > 0.20, and the ANOVA p-value is less than 0.05, and a non-standardized coefficient of impact (non-standard β-coefficient) In terms of IMC tool impact on retail brand Maxima = 0.682, Lidl = 0.663, Rimi = 0.522, Iki = 0.469, Norfa = 0.540. The impact of the retail brand Maxima on customers’ retail brand loyalty is 0.961; Lidl is 0.882; Rimi is 0.824; Iki is 0.780; Norfa is 0.836, the impact of retail brand IMC tools on customers’ retail brand loyalty perceived values is Maxima = 0.721; Lidl = 0.558; Rimi = 0.737; Iki = 0.465; Norfa = 0.715.The paper’s value is reflected by identifying factors affecting consumer loyalty to retail chain brands through IMC in the retail market in Lithuania. Retailers should consider these factors as they impact consumer decisions to stay in a long-term relationship with them.
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Chintagunta, Pradeep K. "Investigating Category Pricing Behavior at a Retail Chain." Journal of Marketing Research 39, no. 2 (May 2002): 141–54. http://dx.doi.org/10.1509/jmkr.39.2.141.19090.

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In studying retailer pricing behavior, researchers typically assume that retailers maximize profits across all brands in a focal product category. In this article, the author attempts to study empirically the extent to which three factors affect retail prices: (1) the effects of payments from manufacturers to the retailer other than regular promotions, as well as the effects of additional costs borne by the retailer for these brands; (2) the retailer's objectives specific to its store brand, such as maximizing store brand share; and (3) the effects of retail competition and store traffic. By specifying a demand function at the brand-chain level for each brand in the product category, the author derives pricing rules for the retailer. The author decomposes the retail price of a brand into effects due to wholesale price, markup (obtained from the demand functions), additional promotional payments, retail competition, and the retailer's objectives for the store brand. The author carries out empirical analysis for a specific product category at a single retail grocery chain. The results indicate that the effects of the three factors vary across brands in the category.
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Dissertations / Theses on the topic "Chain brand retail enterprises"

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Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.

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Luxury fashion brands seem to contradict sustainability. The values of sustainability are commonly associated with terms such as sharing, collaboration, austerity, and collective thinking. Luxury, however, is associated with excess, self-indulgence, delight and decadence (Kapferer & Bastien, 2012:360). Further paradoxes exist where the apparel of the luxury consumer is often manufactured by labourers in low wage-paying producing countries. High wastage is evident in the seasonality of the fashion industry. However, work opportunities are created by the fickleness of the fashion industry and the constant need to own the most current designs (Black, 2012:8). Owing to the high visibility of luxury fashion and the contractions between one -- on the one hand -- supplying income to families by way of employment and -- on the other hand -- not complying to sustainable international human resource practices, fashion brands are the focus of many non-governmental organisations (NGOs) that use the mass media to expose any social wrongdoing in the industry. Luxury fashion brands are constantly in the spotlight, as highlighted in articles posted by the Clean Clothes campaign, a custodian for employees in the global garment industries; Greenpeace; and People for the Ethical Treatment of Animals (PETA). An example of such practices was when Greenpeace reported in 2009 that shoe brands such as Timberland and Clarks were manufactured from leather sourced from the hides of cattle in illegally deforested areas in Brazil. This provided negative publicity for these luxury shoe brands as well as for the Brazilian government that was financing this project (Vurro, Russo & Perrini, 2009:609). The luxury fashion brand industry, as well as the consumers of luxury fashion labels, are accused -- often only for the sake of sensationalism -- of living in the lap of luxury whilst maintaining a supply chain that is riddled with unsustainable practices. The social structure and hierarchy of patrons within a community have, since the Middle Ages, been signalled by the clothes they wore. Social class was a birthright. Today, sporting luxury brands continues to serve as status symbols, but unlike mediaeval times, it is not limited to people with a high social standing at birth as one can work for status, and purchase the items because one deserves them. (Han, Nunes, & Drèze, 2010:15). In 2009, during the International Herald Tribune (IHT) Suzy Menkes, the fashion editor at The Herald, called for “luxury”’ and “fashion” to be separated. Luxury prides itself in its handcrafted garments manufactured by respected tradesmen in the industry. The outcome is that the manufactured goods are made to last a lifetime (Gibson, 2012:23).
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Magalhães, Vera Juliana e. Pais de. "Efficiency analysis of a retail stores chain of fashion & accessories." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/21554.

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Mestrado em Economia
O objetivo deste estudo é a avaliação da eficiência de uma cadeia de lojas de retalho que representa várias marcas internacionais de prestígio no mercado Português e a identificação dos determinantes que influenciam a eficiência. O estudo compara o desempenho das lojas compostas por 3 diferentes marcas do segmento Brand Equity e propõe melhorias no âmbito da melhoria da performance. Para avaliar a eficiência e os seus determinantes a análise é realizada em duas fases: na primeira fase a metodologia Análise Envoltória de Dados (DEA) é usada para determinar os níveis de eficiência e na segunda fase, os resultados obtidos na primeira fase são estimados através de uma regressão linear quantile de forma a determinar os determinantes da eficiência. Os principais resultados revelam que o número de lojas eficientes aumenta quando estamos perante retorno variável à escala e quando a variável renda é inserida no modelo DEA. As marcas e a localização comercial das lojas são os determinantes da eficiência.
This study aims to assess efficiency of a retail stores chain of Fashion & Accessories that represents several international prestigious brands in the Portuguese market and to identify the driving forces that influence efficiency. The study compares the performance among the stores of 3 different brands of the Brand equity market and provides insights into ways of improving performance. To evaluate the efficiency and its determinants we use a two-approach methodology: first Data Envelopment Analysis methodology (DEA) is used to determine the efficient scores and then a Quantile linear regression to determine the efficiency drivers. Main results show that the number of efficient stores increase under variable return to scale and when the variable rent is included in the DEA model. The brands and the retail commercial location are the factors that explain efficiency.
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Francia-Arias, G., J. Marín-Vílchez, I. Macassi-Jauregui, C. Raymundo-Ibañez, and F. Dominguez. "SCOR Model for a Dual-Channel Supply Chain using Drop Shipping to Reduce Overstock in Small- and Medium-Sized Retail Enterprises." Institute of Physics Publishing, 2020. http://hdl.handle.net/10757/656399.

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Sales are central to retail companies. One of the main problems for these companies is when products are sold later than expected, causing overstock due to lower inventory turnover, which increases inventory levels. Therefore, for many retailers, it is important to solve this problem. This is mostly applicable to companies engaged in sales; however, if we take into account the main supplier and the way they act within the supply chain, we must also consider an additional approach. Since online sales are a major innovation brought about by the new digital era, it is standard for sales strategies to focus on this new requirement of customers. In this way, the main supplier takes a leap forward on Internet sales, creating another sales channel. This is when companies under the supply chain start losing sales. According to the above, a dual supply chain model was suggested using the SCOR model and drop shipping. After the improvement proposal was implemented, the company reported a reduction of approximately S/13,000 when comparing the first quarter of 2018 to that of 2019.
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Hedin, Charlotte, and Britta Balogh. "Brand consistency : A case study of Stadium." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20731.

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A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. Therefore the issue to communicate in a consistent appearance within all channels is an increasing challenge. This thesis work studies the matter of how companiesare working with brand consistency in their business in physical and virtual environments. This was done to analyze the consequences of the problem when a brand isinconsistent in its messages to the customer and in its operations. For this work the qualitative research method and a case study have been chosen. The case study includes observations of three physical Stadium stores, located in the centre of Gothenburg, Sweden and Stadium’s website. This was chosen to analyze this matter in real life in both environments. The theoretical framework consists of two main areas: These are branding and relationship marketing, which support this research. Brand includes the theories of brand identity and brand image, and relationship marketing comprises the theories of customer loyalty, brand communities and additional value. These areas have been used throughout the whole work as tools to research the issue of brand consistency. The empirical data has also been recorded according to these areas. As the conclusion, the findings of the thesis work have shown that brand consistency builds an important part in a company’s communication channels. For the case of Stadium it can be stated that it has positive approaches in working with brand consistency but also points out parts that are lacking and indicating inconsistency.
Program: Magisterutbildning i Fashion Management
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Costin-Weiterschan, Saskia, and Chrysoula Matiou. "Value Stream in the Reverse Supply Chain : Case Study of the Second-Hand Concept of a Swedish Multi-Brand Fashion Retailer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12584.

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Background It has become increasingly a problem that fashion products reach their end-of-life when they are still usable. Today, a fast-changing wardrobe has gained importance which is directly linked to overloaded landfills of textile waste and scarcity of natural resources. The pressure on companies to act upon this unsustainable consumption pattern is increasing. Different strategies are currently in the development. Within reverse supply chains, products are collected from the original user for value recovery. This study focuses is in particular on the reuse of clothing without additional treatments. Purpose The aim of this study is to investigate the value stream of a traditional fashion retailer entering the second-hand business. At the same time, possible challenges and potential areas of improvement should be identified. The reuse of garments should provide consumers a more sustainable alternative for consumption. To serve this purpose, a case study was conducted to describe key activities and formulate suggestions. Methodology The research was conducted as a qualitative case study. The data collection included personal communication, process observation and an in-depth semi-structured interview. The findings were analyzed using a value stream mapping method. Findings and Discussion The data collection offered a holistic insight into the processes and motivation that are involved in the second-hand concept of the studied retailer. The findings concerning the reverse logistics were depicted in the current-state value stream map. This was adjusted to a possible future-state map based on improvements which were elaborated with the reviewed literature. Additionally, a recommendation for a performance measurement framework was developed. Research limitations The studied retail concept was still at its start-up stage at the time of the research. Therefore, only a limited amount of empirical data was available to collect. Furthermore, the research was conducted over a short period of time and the impact of the recommended improvements for the value stream could not be observed and evaluated. A future research is suggested to focus on the monitoring of the implementation of the future-state map. The success can be assessed with the help of the proposed performance measurement framework and based on that a new future-state map should be created to ensure continuous improvement.
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Křepelová, Soňa. "Analýza privátních značek v prostředí českého retailingu." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86053.

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The aim of this diploma thesis is the analysis of private labels and the consumer perception of private labels. The theoretical part is focused on brands, brand management, private labels and development at the world and the czech market. The practical part deals with research private label products and research among consumers. Based on the analysis, recommendations suggest retail chains to increase the share of private labels in total sales.
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Drügg, Antonio Carlos. "Conflito e interdependência na cadeia de suprimentos de marcas próprias." Universidade Presbiteriana Mackenzie, 2006. http://tede.mackenzie.br/jspui/handle/tede/647.

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Made available in DSpace on 2016-03-15T19:26:21Z (GMT). No. of bitstreams: 1 Antonio Carlos Drugg.pdf: 1154525 bytes, checksum: 4a328a0c501731c75849239acaade3d0 (MD5) Previous issue date: 2006-05-31
The supply chain management involves participants with conflicting objectives. Attrition situations naturally occur and the use of power defines the conformation of the supply chain. Such attritions can, eventually, modify the product offered to the consumer, in the last loop of the chain. On the private label issue the behavioral dimension of the supply chain is even more accentuated because of differentiated retailer-manufacturer relationship. This paper analyzes the development and commercialization of private label products in the context of the supply chain. Using multiple case studies it was found that the private label factor does not contribute to minimizing the conflict, and in the contrary it might become a source of disagreements.
A cadeia de suprimentos envolve participantes com objetivos conflitantes. Naturalmente, então, formam-se situações de atrito, nas quais o poder de interferência de uma empresa sobre as decisões estratégicas da outra acaba por definir, muitas vezes, a conformação final da cadeia. Tais atritos podem, eventualmente, alterar características do produto ofertado ao consumidor final, que fica no último elo dessa cadeia. Quando o assunto é marcas próprias esse aspecto comportamental da cadeia de suprimentos fica ainda mais atenuado por haver uma relação diferenciada de fornecimento entre produtor e varejista. O objetivo deste estudo foi a análise do desenvolvimento e comercialização de marcas próprias dentro do contexto conflituoso da cadeia de suprimentos, utilizando para isso o método de estudo de casos múltiplos. Concluiu-se que nos casos estudados o fornecimento de marcas próprias não contribui para amenização do problema de conflito, pelo contrário, pode tornar-se uma fonte de desavenças.
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"连锁型品牌零售企业的激励绩效方案的实证研究." Doctoral diss., 2019. http://hdl.handle.net/2286/R.I.53807.

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abstract: 近20年,中国品牌零售业的快速发展使其成为全球第三大零售市场。消费者的需求量在大幅增长，对于本土企业来说，机遇与挑战并存。 对于连锁型品牌零售企业，员工是其产品和服务的载体。而如何做好不同层次的人员的激励体系，并得以踏实的落实和执行，是企业经营中非常关键的环节，也是品牌零售企业在竞争中获取优势的根本保证。另外，由于连锁零售企业基层员工流动性大、总体素质较低，如何对这部分员工实施有效的绩效考核,成为很多连锁零售企业管理人员面临的一个难题。 本文将长期和短期激励作为主要的研究内容。从整体国内企业来看，运转良好的绩效考评体系并不多，大部分企业的绩效考评体系只注重短期激励而忽视了长期激励的作用，绩效考评关注的是目标的实现，与员工的发展相脱节。因此，如何做好品牌企业的激励体系，如何在人才竞争中取得先机，并最大化企业利润，是本文研究的重心。 目前的研究空白在于对连锁型店铺的激励绩效。而考虑到品牌零售中的连锁经营往往涉及到成百上千家门店，涉及到的从业人数较多，因而对门店的激励绩效的成败是关系到企业整体激励绩效好坏的关键。 本文对激励绩效方案的相关理论进行回顾、分析与总结，从委托代理理论、激励理论、交易成本理论和产权理论入手，分析连锁型品牌零售企业的激励绩效特点。连锁型品牌零售企业合伙制本质上与特许经营精神及设计理念一致，而想要改进的正是特许经营中加盟店与总部的博弈与消耗，形成利益共同体，达到企业价值最大化的目标。 通过连锁型品牌零售企业绩效激励的真实案例（永辉超市合伙人制度、拉夏贝尔店铺合伙人制度、康奈零投入型与交股金型两种店铺合伙人制度）分析得出风险共担、超额利润分成的合伙人制度在连锁型品牌零售企业激励绩效方案设计中的可行性及意义，并从中发现了已有实践存在的问题，并提出建议。 店铺合伙人制度激励店长、提高单店销售业绩、减少交易成本、提高管理效率的正向作用毋庸置疑，建议在实践中积极推行与完善。
Dissertation/Thesis
Doctoral Dissertation Business Administration 2019
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Pillay, Pragasen. "The importance of branding fast moving consumer goods in retail chain stores : consumers and marketers perceptions in South Africa." Thesis, 2007. http://hdl.handle.net/10413/1044.

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This investigation probes the perceptions of consumers as well as marketers with regard to the branding of fast moving consumer goods in South African retail chain stores. While much research has been conducted on branding, this investigation will focus on the extent to which marketers’ perceptions and consumers’ perceptions converge with a view to maximizing the mutual benefits to be derived from marketing strategies within a contemporary South African environment. The extent to which South African marketers’ perceptions and consumers’ perceptions converge to promote brand equity is postulated in the brand equity optimization model. The research commenced with an exhaustive literature survey followed by an empirical survey. The fieldwork for this survey was conducted nationally among the three major retail groups in South Africa and among consumers living in the province of KwaZulu-Natal. The findings from the literature survey indicate that both local and international companies have realized the potential of investing resources in brand building activities. These findings have provided evidence to suggest that building brand equity for fast moving consumer goods impacts positively on the sales and the popularity of these products. The findings of the empirical research illustrates that the typical South African consumer has become brand conscious and brand building activities encourage them to purchase these products. The findings from the consumer survey were supported by the investigation conducted among retail chain stores who agreed that building brand equity results in increased sales and the popularity of the products concerned. Consumers have a preference for manufacturer branded products but house brands are selected primarily because they are cheaper. Manufacturer brands are viewed by consumers as having the most innovative packaging, excellent promotional support and consistently good quality while retail chain stores believe that manufacturer brands lead the way in terms of brand building activities, packaging innovation, promotional support and quality. The results of both surveys illustrate that retail chain stores and consumers share similar viewpoints with regards to the branding, packaging, pricing, promotions and quality attributes of fast moving consumer goods in terms of optimizing brand equity.
Thesis (Ph.D.)-University of KwaZulu-Natal, Westville, 2007.
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Lee, Hsin-Pei, and 李欣蓓. "A case study of the strategy effects on the chain retail stores brand representative. Pxmart &; a.mart." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/c2rxrj.

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碩士
健行科技大學
經營管理研究所
101
The chain retail stores on advertising relations in endorsement of choose strategy, there is no similar reference related research for the motivation of article. Survey found that when subjects in the face of celebrity endorsement and advertising effectiveness factors were attractive, it will be the celebrity endorser effects to enhance communications and advertising, but the real reason decided to buy the products and brand values, regardless of the purchase decision is high or low involvement products, consumers will consider the actual demand, will make a purchase behavior. Therefore, use of celebrity endorsers and vendors who advocate the brand can focus the attention of consumers, enhance communications and advertising effectiveness, but when conducting promotional activities, still demands the product and brand into one in order to truly enhance the consumer''s purchase will. The study found that the attitude factor for people purchasing the product, will have an impact could be fame in recent years, peoples in power have an impact factor, use the non-celebrity charm of conversations, might be a nice choices for the vendors that to makes attract the attentions of consumers. Business owners may consider that this factor to attract people''s curiosity further of product marketing, coupled with good business reputations and the images of brand, strengthen the consumers for the nice images of minds and purchase behaviors.
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Books on the topic "Chain brand retail enterprises"

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Sigan, Simha. ha- Ḳerav ʻal ha-madaf: Ha-raʻayonot ha-menutsaḥim shel rishtot ha-shiṿuḳ ha-movilot. Tel-Aviv: Yediʻit aḥaronot, 2006.

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Chenguang, Tang, ed. Woerma, Jialefu: Wal-mart, Carrefour. Shenzhen Shi: Hai tian chu ban she, 2008.

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Retail Internationalization In Emerging Countries The Positioning Of Global Retail Brands In China. GWV Fachverlage GmbH, 2013.

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Global Retailing. Intl Council Shopping Centers, 2006.

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Book chapters on the topic "Chain brand retail enterprises"

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Xinhua, An. "The Study on Reputation Model of Retail Enterprises Supply Chain Based on Game Theory." In Communications in Computer and Information Science, 40–46. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23998-4_7.

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Pei, Fan, and Junyao Guo. "Transformation Path of Fresh Food Enterprises’ Supply Chain in the New Retail Era——Double Case Study Based on Baiguoyuan and Daily Youxian." In Advances in Intelligent Systems and Computing, 567–73. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70042-3_81.

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"Research on control method of retail chain enterprises’ logistics cost." In Information, Computer and Application Engineering, 949–51. CRC Press, 2018. http://dx.doi.org/10.1201/b18658-219.

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Kasemsap, Kijpokin. "Retail Management and Electronic Retailing." In Supply Chain Management Strategies and Risk Assessment in Retail Environments, 139–58. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3056-5.ch008.

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This chapter presents the overview of retail management; retail management and technology; the aspects of Electronic Retailing (e-tailing); e-tailing and Electronic Commerce (e-commerce); the perspectives on online consumer behavior; and the advanced issues of e-tailing in retail environments. Retail management focuses on the processes that go into ensuring consumers can obtain the products they want from their chosen retail store. Effective retail management helps company distributes the finished products created by the business to consumers in order to determine and satisfy what buyers want and require. E-tailing is a powerful marketing technique for the right product with the right message to the right person. The chapter argues that effective retail management and e-tailing applications generate business revenue, build brand awareness, and pave the way for broader distribution in retail environments.
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Parhi, Arpit Kumar, and Pooja Misra. "Factors Affecting Customer Loyalty in NCR." In Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace, 265–75. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-4831-7.ch020.

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In India, the retail industry is rapidly growing and the US$ 600 Billion industry is all set to touch the US$ 1 Trillion mark by 2020. With rising disposable income levels, Indian consumers are getting sophisticated day by day and gone are the days when customers are dependent on a handful of brands. All the retailers are trying to woo customers by making their products available according to the convenience of customers and gain a share of the customer's wallet. The availability of many brands is making the customers try different brand which is decreasing customer loyalty. Loyal customers are always helpful for a retailer as the life time value of loyal customers is much higher than that of disloyal customers. The research study aims to understand and analyse the factors affecting customer loyalty in NCR. The research studies four major factors which impact customer loyalty, i.e., customer service of the retailer, brand image of the retailer, trustworthiness of the retailer and special benefits provided by the retailer to the loyal customers.
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Tandon, Nidhi, and Jayender Verma. "The Effects of Private Label Brand Strategies on Consumer Perception." In Advances in Marketing, Customer Relationship Management, and E-Services, 187–205. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0257-0.ch009.

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The increasingly globalized economy has many effects on consumer everyday lives. The rapid changes in technological, social, and economic aspects have impacted the people's buying and consumption patterns. Even the traditional roles in value chain have started to disappear. Manufacturers have started to be taken over retailing functions whereas retailers began with the creation of their own brands. This increasing trend towards the retailer's brands is indeed one of the key changes in the retail industry. As per the reports of FMI and IRI's consumer research, 97% of households consume private label products. This chapter will give insight on different perspective and strategies that effect the consumer perception.
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Choi, S. H., H. H. Cheung, B. Yang, and Y. X. Yang. "Item-Level RFID for Retail Business Improvement." In RFID Technology Integration for Business Performance Improvement, 1–26. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6308-4.ch001.

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This chapter proposes an item-level RFID-enabled store management system to help improve retail business. The system adopts an integral design approach to exploit RFID and the e-pedigree established for anti-counterfeiting and tracking of product items in a supply chain. Various modules, such as back-store inventory, smart shelves, interactive mirrors and fitting, and self-checkout services, can be subsequently implemented for retail operations and management. Features for anti-counterfeiting and individual customer marketing can also be incorporated to enhance brand image and customer experience. Moreover, intelligent algorithms may be integrated to mine useful information, such as the sales history of products and the shopping behaviour of customers from the data captured by the RFID devices to facilitate business decision-making and proactive individual marketing. As such, the efficiency of store operations and the overall retail business can be expected to improve substantially. The chapter presents the design approach of the proposed system and discusses some implementation issues, exemplified by two basic applications: (1) track-and-trace anti-counterfeiting to prevent injection of faked products into the back-store inventory and (2) smart product collocation to promote individual customer marketing and cross selling.
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Sierra-Sánchez, Javier, and Luis Mañas-Viniegra. "Social Responsibility and Sustainability of Fast Fashion Retail Companies in the Textile Sector." In Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry, 303–24. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1859-5.ch014.

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Social and environmental sustainability in the supply chain has been a major concern over the last decade as public opinion has placed responsibility on the shoulders of retail companies for their lack of control over suppliers that go beyond the first tier, which are usually located in emerging countries with regulations far below international standards. The objective of this research is to identify the variables through which retail companies are building their brand equity with a fast fashion business model in the textile sector. An analysis has been carried out regarding the content of annual reports, as well as CSR and sustainability reports, of the main retail companies in the textile sector: The TJX Companies, Inditex, and H&M. Inditex, the company with the highest level of compliance, can be identified and considered as a case study.
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Tan, Caroline S. L. "We Need to Look Cute! But Is It Really Effective?" In Advances in Marketing, Customer Relationship Management, and E-Services, 228–54. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch012.

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This chapter examines how Lawson, a convenience store chain in Japan has taken a different approach in utilizing Twitter. This chapter begins with the background of the retail sector in Japan, specifically the convenience store industry as well as a brief description of cute culture. The key elements of Lawson's Twitter account are explored accordingly. Using elements from Esch, Langner, Schimitt & Geus' (2006) general model of branding components and relationship to micro blogging, a study was conducted to examine the current and future purchase intentions. While social media proved to help differentiate Lawson from its competitors, it was not the main factor in generating brand loyalty. The findings show that not all followers displayed purchase intentions. The results also identified a gap between the perceptions of Lawson's Twitter account versus the overall corporate brand. This provides the foundation for further research activities in developing more effective methods of maximizing Twitter in enhancing customer experience and subsequently increasing brand equity and loyalty.
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Zhang, Juzhi, Erfeng Zhou, Qinglong Gou, and Susan Li. "Marketing Decisions with Reference Price Effect." In Encyclopedia of Business Analytics and Optimization, 1476–85. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5202-6.ch133.

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Empirical research shows that there is a reference price existing in a consumer mind, which greatly affects the consumer's purchase decisions. However, what its impact is on a firm's advertising and pricing decisions has not been investigated. In this chapter we introduce a joint advertising and pricing model for a manufacturer-retailer supply chain, proposing an analytical framework to investigate the reference price's influence on these decisions. In detail, we assume that the reference price is affected by the brand advertising and retail price simultaneously and model its change in a differential equation. The manufacturer and retailer aim to maximize the present value of their profits. The way to solve this problem and future possible research on this issue are also suggested.
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Conference papers on the topic "Chain brand retail enterprises"

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Xu, Guangshu, Jie Zhang, and Chao Wang. "Explore the Retail Chain Enterprises Tallyman Turnover Phenomenon." In 2015 International Conference on Industrial Technology and Management Science. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/itms-15.2015.132.

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Yanhong, Yi, Song Fugen, and Wu Xiaowei. "Integration of Inventory and Transportation in Retail Chain Enterprises." In 2010 Asia-Pacific Conference on Wearable Computing Systems. IEEE, 2010. http://dx.doi.org/10.1109/apwcs.2010.97.

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Wang, Yan, and Xiaohan Gao. "Research on centralized purchasing management of China's chain retail enterprises." In Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ebmcsr-18.2018.37.

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Wang, Chongcai, Mingli Zhang, and Jianbo Tu. "Competitiveness evaluation of China chain retail enterprises based on AHP-fuzzy." In 2013 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2013. http://dx.doi.org/10.1109/soli.2013.6611402.

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Yang, Hao, and Yingying Su. "The Research on Joint Distribution Mode of the Chain Retail Enterprises." In 2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering. Paris, France: Atlantis Press, 2014. http://dx.doi.org/10.2991/meic-14.2014.374.

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Shumei, Yue, Guo Qiujun, and Guo Weijie. "A Signal Game Theory Based Reputation Model of Supply Chain of Medicine Retail Enterprises." In 2010 International Conference on Intelligent Computation Technology and Automation (ICICTA). IEEE, 2010. http://dx.doi.org/10.1109/icicta.2010.351.

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Li, Jielu, Wenni Lin, and Boshen Zhang. "Research on Problems and Countermeasures of Financial Supply Chain Management in Chinese Retail Enterprises." In 2021 International Conference on Financial Management and Economic Transition (FMET 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210917.073.

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Zhou, Guangliang. "Research on the Supporting Role of Information Integration to Supply Chain Management in Large Retail Enterprises." In 2011 International Conference on Computer and Management (CAMAN). IEEE, 2011. http://dx.doi.org/10.1109/caman.2011.5778797.

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Zhao, Shan. "Exploration and Research on the Category Management for the Chain Retail Enterprises: Taking Jiajiayue as Example." In 2016 2nd International Conference on Social Science and Technology Education (ICSSTE 2016). Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/icsste-16.2016.111.

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Chen, Xing. "Research on the Path of Reducing Cost and Increasing Efficiency of Retail Enterprises From the Perspective of Intelligent Supply Chain." In Fifth International Conference on Economic and Business Management (FEBM 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.201211.040.

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