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1
Hsu, Tsuen-Ho, Chun-Hsien Chen, and Ya-Wun Yang. "A Decision Analysis Model for the Brand Experience of Branded Apps Using Consistency Fuzzy Linguistic Preference Relations." Symmetry 13, no. 7 (June 27, 2021): 1151. http://dx.doi.org/10.3390/sym13071151.
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Branded apps are not only an important platform for enterprises and customers to have real-time interactions and communicate marketing messages, but also a new business model that encourages value co-creation between the two. In order to explore the impact of branded apps on customers, this study constructs a fuzzy multi-criteria decision making (FMCDM) analysis model, and it uses consistent fuzzy linguistic preference relations (CFLPR) to set up a symmetric pairwise comparison matrix, which greatly reduces the complexity and error rate of calculations. Empirical research findings show that brand experience attributes and the influence of brand experience on customer loyalty and satisfaction can be more accurately measured. As a consequence of this study, we show that, among the brand experience facets of two retail chain branded apps, behavioral experience is the most favored, while affective experience is the least favored. Furthermore, brand attachment and active participation should be strengthened to enhance customer loyalty. Through the analytical model employed in this study, enterprises can regularly monitor changes in the brand experience preferences of branded app users and evaluate app performance to flexibly adjust mobile device-based marketing campaigns and strategies. It can also aid enterprises in using mobile devices effectively to improve customer loyalty and address the issue of diminishing brand loyalty.
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Proskurnina, N. V. "Forming Partnership Relations by Applying Social Media Marketing Tools." PROBLEMS OF ECONOMY 4, no. 46 (2020): 201–9. http://dx.doi.org/10.32983/2222-0712-2020-4-201-209.
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The purpose of the article is to study the main digital channels of marketing activities and determine the methodology of building partnership relations in the value chain in social networks for retail operators. The research results in determining the basic digital channels, tools and technologies influencing the efficiency of carrying out the market promotion strategy for the goods produced by a retail enterprise. Several key benefits of using social media in the retail marketing strategy have been identified. The process of building partnership relations in the value chain in social networks has also been formed. Since the first step to building partnership relations in the value chain in social networks is to define goals and objectives, common goals for retail operators have been identified. It has been proved that the general goals for retail operators can be as follows: to increase brand awareness; to increase sales quality and return on investment; to create a loyal fan base. It has been pointed out that social media marketing can help to reach a number of goals, such as: increasing the web-site traffic; creating quality leads (perspective customers who have reacted in any way to the marketing interaction); constructing conversions; increasing brand awareness; creating the brand identity and a positive brand association; improving communication and interaction with target audiences. The social success cycle, comprising four stages (social listening, social influence, social network, social selling), has been mentioned, and the essence of each stage has been defined. Besides, the goals and performance metrics of each stage within the social success cycle have been summarized. The formation of methodological foundations for evaluating the effectiveness of marketing activities in the context of digital transformation using the generalized Harrington desirability function can serve as the prospect for further research.
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Xu, Lang, Jia Shi, and Jihong Chen. "Effect of Capital Constraint in a Dual-Channel Supply Chain." Complexity 2020 (November 3, 2020): 1–14. http://dx.doi.org/10.1155/2020/1585270.
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Capital constraint is a significant factor that mainly restricts the development of small- and medium-sized enterprises. This paper explores the channel strategy and pricing decision in a dual-channel supply chain, which consists of one supplier and one retailer. Adequate and inadequate capital constraints for the supplier are distinguished by determining whether open the retail channel to sell. The observations offer managerial insights into supply chain member. First, the results indicate that the capital constraint is a key factor affecting channel strategies and pricing decisions. With the increased value of capital constraint, the wholesale price of offline channel and the selling price of online channel firstly decrease and then remain constant. Second, the results demonstrate that, with capital constraint, the supplier pays more attention to consumers’ brand loyalty if it chooses to open the online channel only. Additionally, the price-sensitivity parameter has no effect on the strategy of opening only the offline channel. Moreover, when the channel competition is too intense, the supplier will choose to only open the online channel strategy and increase the online selling price if the capital is insufficient.
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Bo, Huang Qiu, Dong Zi Guang, and Jiang Yun Feng. "A framework of digitalization: Insights based on resource orchestration theory for digital transformation of traditional retailers." International Journal of Management Excellence 16, no. 1 (December 3, 2020): 2260–71. http://dx.doi.org/10.17722/ijme.v16i1.1179.
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The purpose of this article is to explore how traditional retailers implement overall organization digitalization. A cross-case study based on grounded theory was conducted across four traditional retail enterprise cases, respectively from comprehensive supermarket, department store, brand exclusive chain and home appliance chain. Four digitalization tactics dimensions were obtained: physical resource orchestration, human resource orchestration, organizational structure orchestration and ecological relationship orchestration; two digital competition strategies were distinguished: conservative and offensive strategy. Thereby, based on the resource orchestration theory, a procedural strategy framework was developed, which can be used to guide the implementation of digitalization.
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Ma, Deqing, and Jinsong Hu. "Research on Collaborative Management Strategies of Closed-Loop Supply Chain under the Influence of Big-Data Marketing and Reference Price Effect." Sustainability 12, no. 4 (February 24, 2020): 1685. http://dx.doi.org/10.3390/su12041685.
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This paper integrates the Internet service platform with big-data marketing into the dynamic closed-loop supply chain system as an independent game subject. Considering the reference price effect of consumers, this work constructs differential games among manufacturer, retailer and Internet service platform under three business models of independent, collaborative production and collaborative marketing. Using Bellman’s continuous dynamic programming theory, this work obtains the optimal feedback strategies of price and big-data marketing effort, brand goodwill, return rate of used products and corporate profits under the three business models. Comparing the three scenarios and analyzing the sensitivity of key exogenous parameters, it can be found that the involvement of Internet service platform has a crucial impact on the sustainable profitability of supply chain enterprises. Considering the reference price effect of consumers, enterprises should adopt different strategic alliances in different periods, which can also gain new development momentum in the context of data-driven marketing, achieve the improvement of the triple-bottom line of closed-loop supply chain and even reach a win-win situation for supply chain enterprises.
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Proskurnina, N. V. "Transformation of Business Models of Retail Enterprises in the Conditions of Digitalization." Business Inform 10, no. 513 (2020): 384–91. http://dx.doi.org/10.32983/2222-4459-2020-10-384-391.
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The article is aimed at generalizing the theoretical and practical principles of transformation of business models of retail enterprises in the digitalization of the economy. The determinants of innovative transformation of retail business models are characterized, which allow, based on internal and external conditions, to critically rethink and adjust the basic principle by which value is created. The need to search for ideas of the latest business models of retail trade, on the basis of which enterprises will be able to be successful and grow rapidly in the conditions of digitalization, is proved. A scientific generalization and systematization of business models of value creation in both off-line and on-line channels is carried out. According to the model of Graf and Schneider, a value chain is defined, which is based on the following primary activities: supply (range, focused on demand); presentation of the product (photo of the product, listing, recommendations, text); marketing and sales (off-line marketing, on-line marketing, sales channels); executing sale and purchase (issue of check, payment methods, risk analysis); logistics (delivery of goods, management of return of goods); customer service (dialogue with the client in social networks, hot-line, chat, on-line self-service). These determinants in the course of value creation can be materialized on the basis of innovative approaches, through multichannel sales, use of brands, pricing management, integration of customers into various processes and shopper marketing (buying marketing), which allows to focus on the decision-making process from the first opinion of the consumer about the purchase of goods and further on, during making the choice. It is noted that the rapid response to changes, the proactive search for new ideas and high readiness for digitalization are triggers of the successful transformation of the business model of retailers in the digital revolution. As the main competencies at the retail enterprises the author defines innovation, digital intelligence and personalization, which must be adequately used to win the competition.
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Sendetska, S. "Research on production and distribution of poultry meat in Ukraine." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 93 (November 16, 2019): 8–12. http://dx.doi.org/10.32718/nvlvet-e9302.
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The purpose of this article is to investigate the trends in production and distribution of poultry meat in Ukraine. It is shown that the characteristics of the product itself have a significant effect on demand. In terms of price and quality, as well as the low consumer demand of the population of Ukraine, poultry has been a leading market player in recent years. Over the past ten years, chicken consumption has increased by 16% with a significant decline in population. The share of poultry meat in the structure of meat production in Ukraine was 53.5% in 2018, up 12% from 10 years ago. It has been researched that the market of poultry meat, unlike the markets of other types of livestock products, is characterized by a significant contribution of agricultural enterprises, which in 2018 produced more than 85% of all poultry meat produced. It is determined that the broiler meat market in Ukraine is highly concentrated. The market share of the seven largest poultry companies in 2018 was 85%, and the industry leader PJSC Myronovsky Khliboproduct (MHP) is about 57% of the total production in the agricultural enterprises segment. Most manufacturers continue to increase their production capacity, which further increases market concentration and competition. The structure of distribution of production of poultry enterprises on the example of MHP is considered. The company sells its products through franchise network, supermarkets, retail chains, exports and uses other distribution channels. It has been researched that branding is an important component of successful distribution in the poultry market. MHP were the first who brand fresh chicken meat. Existing poultry brands are positioned as a natural and environmentally friendly product. The poultry meat market in Ukraine has been shown to be saturated. Over the past 10 years, production volumes have increased by almost 60% and consumption by only 6%. It is the export of broiler meat today that is the main impetus to increase its production in Ukraine. Over the past 10 years, exports of poultry meat have been found to have increased almost 40-fold and continue to grow strongly in 2019. The main importers of Ukrainian poultry meat were the Netherlands, Slovakia and Saudi Arabia. In addition, in 2018, Ukraine became the leader among suppliers of chicken to Europe, increasing poultry meat exports to the EU by 57%. It describes how exporters manage to increase their exports. It has been determined that in order to support exports in Ukraine, it is advisable to set up an export-credit agency that insures risks and works to reduce the cost of export credits. It is also important to create an effective food safety and quality system in line with EU standards. It has been shown that along with exports, poultry meat imports are also growing, mainly low-grade products that are fully used for the production of meat and sausages product. It has been researched that the growth of export of poultry meat from Ukraine has a negative impact on prices for these products in the domestic market.
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Naydenov, Nikolay D., Aziz A. Mustafaev, and Tatyana A. Naydenova. "ASSESSMENT OF THE COMPETITIVENESS OF POTATO PRODUCTION IN THE NORTHERN REGION (ON THE MATERIALS OF THE REPUBLIC OF KOMI)." Север и рынок: формирование экономического порядка 71, no. 1/2021 (March 16, 2021): 116–32. http://dx.doi.org/10.37614/2220-802x.1.2021.71.009.
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Studying the competitiveness of potato production in the Komi Republic is important for a deeper understanding of ways to ensure a stable financial state of the region's agriculture and an uninterrupted supply of local food to the population of the region. Purpose of the article: identification of the strengths and weaknesses of potato production in the Komi Republic, determination of market opportunities for the development of potato growing as a branch of specialization of agriculture in the region. Research hypothesis: there are four types of suppliers (agricultural organizations, farmers, personal subsidiary plots, importers) and five types of consumers (retail market, education and health care, public catering, wholesale trade, export) in the potato market of the Komi Republic. Market equilibrium is determined by the choice of win-win strategies by market participants. The article analyzes the main groups of potato producers in the Komi Republic, identifies the main groups of relations between them. A SWOT-analysis of potato production in the region was made. The main trends in the potato market in the Komi Republic are formulated. A decrease in consumption of fresh potatoes determines the development of its processing in the region and to complement the animal husbandry, logging etc. with potato growing. The authors recommend improving and creating new types of products and medicinal plants in the region for integration with potato growing. The article shows that in the potato market of the Komi Republic relations of cluster interaction, market division, mutual displacement, creation of value chains, strengthening of interaction and coordination on the part of local municipal and regional governments are formed. The practice of organic technologies and the brand of local products have a positive effect on the competitiveness of potatoes produced in the Komi Republic. The scope of the research results: state authorities and administrations of the Komi Republic, enterprises and organizations that sell and buy potatoes on the market of the Komi Republic.
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Tamulienė, Vilma, Aušra Rašimaitė, and Živilė Tunčikienė. "Integrated marketing communications as a tool for building strong retail chain brand loyalty: case of Lithuania." Innovative Marketing 16, no. 4 (December 9, 2020): 37–47. http://dx.doi.org/10.21511/im.16(4).2020.04.
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In Lithuania, there is an intense competition happening between large retail chains for consumer loyalty. The research investigates the impact of retail chain brand factors and integrated marketing communication on retail brand loyalty. Two main brand outcomes are established for the study, i.e., retail brand factor and retail brand loyalty. For the retail brand factor five largest food and non-food retail chains in Lithuania: Maxima, Lidl, Rimi, Iki, and Norfa are selected. The relationships between integrated marketing communications (IMC), brand factors, and retail brand loyalty are examined. An online survey questionnaire was used to collect data from 272 consumers. For data analysis, statistical, mathematical methods such as correlation and regression analysis were applied. The research results revealed a statistically significant impact of retail brand identifiers and integrated marketing communication regarding consumers’ behavior to the retail brand chains’ choice. Regression is statistically significant and the coefficient of determination R2 is more than > 0.20, and the ANOVA p-value is less than 0.05, and a non-standardized coefficient of impact (non-standard β-coefficient) In terms of IMC tool impact on retail brand Maxima = 0.682, Lidl = 0.663, Rimi = 0.522, Iki = 0.469, Norfa = 0.540. The impact of the retail brand Maxima on customers’ retail brand loyalty is 0.961; Lidl is 0.882; Rimi is 0.824; Iki is 0.780; Norfa is 0.836, the impact of retail brand IMC tools on customers’ retail brand loyalty perceived values is Maxima = 0.721; Lidl = 0.558; Rimi = 0.737; Iki = 0.465; Norfa = 0.715.The paper’s value is reflected by identifying factors affecting consumer loyalty to retail chain brands through IMC in the retail market in Lithuania. Retailers should consider these factors as they impact consumer decisions to stay in a long-term relationship with them.
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Chintagunta, Pradeep K. "Investigating Category Pricing Behavior at a Retail Chain." Journal of Marketing Research 39, no. 2 (May 2002): 141–54. http://dx.doi.org/10.1509/jmkr.39.2.141.19090.
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In studying retailer pricing behavior, researchers typically assume that retailers maximize profits across all brands in a focal product category. In this article, the author attempts to study empirically the extent to which three factors affect retail prices: (1) the effects of payments from manufacturers to the retailer other than regular promotions, as well as the effects of additional costs borne by the retailer for these brands; (2) the retailer's objectives specific to its store brand, such as maximizing store brand share; and (3) the effects of retail competition and store traffic. By specifying a demand function at the brand-chain level for each brand in the product category, the author derives pricing rules for the retailer. The author decomposes the retail price of a brand into effects due to wholesale price, markup (obtained from the demand functions), additional promotional payments, retail competition, and the retailer's objectives for the store brand. The author carries out empirical analysis for a specific product category at a single retail grocery chain. The results indicate that the effects of the three factors vary across brands in the category.
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Fedyunin, D. V. "COMMUNICATION SUPPORT THE BRAND ENTERPRISES IN THE RETAIL TRADE." Вестник Алтайской академии экономики и права 1, no. 10 2020 (2020): 81–88. http://dx.doi.org/10.17513/vaael.1350.
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Jie, Ferry, and Denise Gengatharen. "Australian food retail supply chain analysis." Business Process Management Journal 25, no. 2 (April 1, 2019): 271–87. http://dx.doi.org/10.1108/bpmj-03-2017-0065.
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PurposeThe Australian retail food sector, comprising mostly small enterprises, is undergoing change as a result of the innovative supply chain approach adopted. This change has implications across the entire food value chain in Australia. The purpose of this paper is to empirically investigate the adoption of supply chain management practices on small and medium enterprises (SMEs) in the Australian food retail industry.Design/methodology/approachThe study surveys 120 SME retailers in the food sector. A stepwise multiple regression using SPSS version 14.0 was performed on the data.FindingsStatistical results suggest that lean thinking and the quality of information shared can lead to greater efficient supply chain performance.Research limitations/implicationsThe small sample is the main limitation. The findings bear important implications for further research as understanding these dimensions can help to position key changes and industry improvement that will increase revenue and reduce cost to the SMEs in the food retail supply chain.Practical implicationsAdopting lean thinking and improving information sharing in the supply chain can reduce the cost for SMEs.Social implicationsThis study has unique implications for social sustainability, especially the smaller food enterprises, which are hard pressed to combat the challenges within the food sector.Originality/valueInnovative supply chain management helps SMEs to see beyond the silo mentality and helps them to focus on greater value addition in the supply chain.
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Hsiung, Tzu-Fei, Yueh-Hsiu Cheng, and Zi-Xun Han. "Sustainable Partnership: Operational Condition Analysis for Brand Value Co-Creation." Sustainability 13, no. 12 (June 8, 2021): 6516. http://dx.doi.org/10.3390/su13126516.
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Enterprises are the origin of social innovation. Enterprises implement sustainable relations through “people-oriented” social value creation, particularly other economic developments in the post-2020 COVID-19 pandemic no longer show linear development but more diversity. On the one hand, enterprises must face the fast social transformation towards AI and superintelligence. On the other hand, enterprises must cope with green sustainable development, emphasizing corporate social responsibility in innovative research and development. An increasing number of enterprises respond to the service-oriented and green sustainability-based consumer market today by expanding and collaborating between the upstream and downstream relations in supply chains. Therefore, enterprises must construct a healthy and sustainable dynamic value chain through value co-creation. The study analyzes the types of the dynamic brand value chain and the operational conditions that provide enterprises with the direction in searching for and establishing a sustainable partnership. We employ literature review, case analysis, and in-depth interviews to determine the types and causes of the dynamic brand value chain, followed by integrating sustainable design to verify the sustainability in the dynamic brand value chain model. The study findings show that growth in quadrants of culture for the tandem brand value chain acts as the primary motivation to strengthen a sustainable relationship. Subsequently, the development in pursuit of brand value creation will intensify the sustainable relationships and activities of the brand, causing sustainable partnerships to be more intense. The primary motivation for the branch brand value chain lies in the growth in quadrants of culture; the more extensive the development system, the more diverse the participating niche brand, and the brand value innovation of pursuit climbs higher.
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Brun, Alessandro, Cecilia Castelli, and Hakan Karaosman. "A focused supply chain strategy for luxury fashion management." Journal of Fashion Marketing and Management: An International Journal 21, no. 4 (September 11, 2017): 544–63. http://dx.doi.org/10.1108/jfmm-03-2017-0026.
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Purpose Globalization and advanced manufacturing capabilities changed industrial dynamics. To this end, not only were new retail concepts developed to broaden the distribution toward larger consumer bases, but alternative ways were also sought to reorganize supply networks for a balance between local and global production. Yet, the choice of supply network configurations must be coherent with a fashion companies’ critical success factors. Hence, it is pivotal to understand how such large brand portfolios and global supply networks could be effectively managed in a united way. In this vein, the purpose of this paper is to explain how the triplet of product, brand, and retail channel could affect SC performance, and how the positioning of a luxury company could depend on managerial attitudes. Design/methodology/approach Subsequent to an extensive literature review, 30 most frequently quoted key performance indicators (KPIs) were derived. A Delphi study was then employed to reach a consensus and 17 key KPIs were derived considering the key SC performance areas and marketing dimensions. Survey technique was deployed to examine the impact of strategic combinations of product, brand, and retail channel on SC strategy. Survey results were analyzed through factor analysis where five principal components emerged to represent performance areas. ANOVA technique was then employed to explore the dependence between product-brand-retail channel and key performance areas. Findings Brand, retail channel, and product directly affect operational performance. The positioning of a fashion company would depend on its management attitude toward strategy segmentation and considered stage of the SC. The respondents’ profile analysis further showed a preference to segment the SC based on products. Interestingly, this finding is not aligned with earlier research (Brun and Castelli, 2008) suggesting that the brand was to become the most relevant driver for SC segmentation. Originality/value Academic development and empirical testing is rather rare in the luxury fashion context. Undeniably, SC strategies represent a very relevant issue for fashion companies, and the present study could be considered a first statistical step toward SC segmentation for luxury fashion companies.
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Szymoszowskyj, Adam, Mathieu Winand, Dimitrios Kolyperas, and Leigh Sparks. "Professional football clubs retail branding strategies." Sport, Business and Management: An International Journal 6, no. 5 (November 14, 2016): 579–98. http://dx.doi.org/10.1108/sbm-09-2016-0048.
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Purpose While some football clubs are recognised as popular brands, little is known about the way they leverage their brand in their merchandise retailing. To address this gap the purpose of this paper is to investigate retail branding strategies used by professional football clubs through brand equity and supply chain management. In particular, it analyses the type of product merchandised, the reasons for selling certain products and the ways through which football clubs merchandise, including their partners in distribution channels. Design/methodology/approach A qualitative approach was undertaken involving content analysis of 22 Scottish professional football clubs’ websites and annual reports, and semi-structured interviews with seven football clubs retail managers and four supply chain partners. Transcribed data were coded and thematically organised through an inductive process using the qualitative data analysis software NVivo 10. Findings Three types of merchandise have been identified: basic, fashion and short season. Building brand equity is considered the main motive for retailing merchandise. Some football clubs use intermediaries or outsourcers to respond to sudden consumer demands and to ensure high levels of service, whereas others have an integrated supply chain which allows for greater control. Research limitations/implications This paper contributes to the discussion on the role of retailing in football club brand equity. It suggests initiating intermediaries in the distribution channels to build brand equity thus enabling clubs to become more responsive to consumer demand. Originality/value This is the first paper to look at retail branding strategies of professional football clubs.
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Cui, Mei Luan, Hui Yan Zhang, and Hong Xue. "Research on Risk Index Reduction in Chain Retail Enterprises." Applied Mechanics and Materials 278-280 (January 2013): 2183–86. http://dx.doi.org/10.4028/www.scientific.net/amm.278-280.2183.
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A risk index reduction model based on rough set theory is put forward, because of the risk index of distribution of supply chain in retail enterprises is large and much redundant, and it is difficult to determine the decision rules through the complex index. Naive Scaler algorithm is used to discrete the risk index data, then an algorithm of attribute reduction based on mutual information entropy is used in decision table to reduce index and build risk index system optimal model. The results of example show that this system can reduce the redundancy index of risk index system fast and efficient and provide the basis for making the risk decision.
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LABURTSEVA, Olena, and Halyna ALDANKOVA. "MARKETING COMMUNICATION SYSTEM OF RETAIL ENTERPRISES." Economy of Ukraine 2018, no. 9 (October 5, 2018): 139–52. http://dx.doi.org/10.15407/economyukr.2018.09.139.
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The actual problem of marketing communications management of Ukrainian retailers from the point of view of the system approach is considered. It is shown that the specificity of these marketing communications is determined both by the goals they are aimed at, and by means of communication. The objectives of marketing communications are: formation of the brand image of retailer, attracting consumers to visit places of sale, incentive to make a purchase, promotion of consumer satisfaction and ensuring the consumer loyalty. The main types of marketing communications are advertising, sales promotion, public relations, direct marketing, integrated marketing communications at places of sale and personal sales. Within each type, subspecies of traditional and electronic communications are singled out. A systemic approach to managing marketing communications in the modern conditions should be based on the principles of purposefulness, customer focus, specificity, integration, interactivity, individualization, optimality and social ethics. At the same time, the success of communications is determined primarily by the extent to which they are convenient and useful to consumers. To implement these principles, it is proposed to implement in the process of managing the marketing communications system of retail enterprises such specific functions as marketing researches of consumer attitudes towards communications, adjustment of communications based on research results and forecasting the communicative effects. Approbation of the proposed methodological approach is made using data of enterprises of retail trade networks, which carry out sales of household electrical goods, information and communication equipment. It has been established that trade networks are now more intensively using less important for consumers types of communications, and vice versa. Changing the structure of the marketing communications system taking into account the benefits of consumers will improve the indicators of the communicative effects of marketing communications; this will enhance the competitiveness and economic efficiency of retail businesses in Ukraine.
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Chen, Jun, and De Shan Tang. "The Empirical Research for the Expansion of Chain into the Third and Fourth Tier Cities in Guangdong Province." Advanced Materials Research 433-440 (January 2012): 1967–70. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.1967.
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The Retail Chain Enterprises implement the strategy of channel to sink to set up shops in third and fourth cities. A reasonable and scientific choice of order of priority must be made when the enterprises entering those cities. This article adopts the approach of the Factor Analysis and duster Analysis the analysis 72 cities (including county-level cities) according to purchasing power index, and to explore how Retail Chain Enterprises to make the market of third and fourth their cities in Guangdong province. The conclusion that is the order of decision ——making to enter into the third and fourth tier cities, which has important guiding significance.
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CHORNA, Marina, Nataliya SMOLNYAKOVA, and Anatoly VOLOSOV. "ASSESSMENT OF THE COMPETITIVE ADVANTAGES OF RETAIL ENTERPRISES AT THE STAGES OF THEIR LIFE CYCLE." JOURNAL OF EUROPEAN ECONOMY, Vol 19, No 4 (2020) (December 2020): 694–710. http://dx.doi.org/10.35774/jee2020.04.677.
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It is revealed that assessment of competitive advantages of retail enterprises has grown more essential in the conditions of European integration. Approaches to the choice of tools for assessing the competitive advantages of retail enterprises are studied. Their debatable nature, lack of consensus and impossibility of application in retail enterprises without adaptive transformations are revealed. The paper highlights the basic prerequisites for the development of a multi-criteria integrated assessment system: the dual nature of competitive advantages and suitability for a certain stage of their life cycle; specifics of content and typology of competitive advantages of retail trade enterprises as a consequence of the peculiarities of the industry. The authors develop a system for assessing the competitive advantages of retail enterprises with the differentiation of criteria and indicators by stages of the life cycle: establishment, implementation, development. The use of individual and generalized assessment indicators at each stage is substantiated. Economic and mathematical modelling is used to calculate generalizing indicators. It is proposed to use them to assess the competitive indicators of the enterprise: competitive potential, competitiveness and sustainable competitiveness. The system of assessment of competitive advantages at chain retail enterprises has been tested. It is confirmed that the results of research have been adopted by retail enterprises for implementation and have been used to develop measures for the creation, implementation and development of competitive advantages.
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Zhou, Yingjue, Tieming Liu, and Gangshu Cai. "Impact of In-Store Promotion and Spillover Effect on Private Label Introduction." Service Science 11, no. 2 (June 2019): 96–112. http://dx.doi.org/10.1287/serv.2019.0236.
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In this paper, the authors investigate the impact of in-store promotion and its spillover effect on private label introductions. Studying different retail supply chain scenarios in which the retailer carrying a national brand may introduce its own private label product and promote either the national brand or the private label inside the store, they find the in-store promotion on one product has a positive spillover effect on the other product. Without in-store promotion and spillover effect, the conventional wisdom indicates that, in a retail supply chain, the national brand manufacturer will be negatively affected by the introduction of a private label product. With in-store promotion and spillover effect, however, the national brand manufacturer can actually benefit from the private label introduction. When the spillover from national brand to private label is high, the retailer prefers to promote the national brand product. When the spillover from private label to national brand is high, promoting the private label product can also benefit the national brand manufacturer. With a symmetric spillover rate, the national brand manufacturer can still benefit from the private label introduction, as long as the retailer promotes the national brand product, the horizontal competition is not intense, or the private label product quality is sufficiently low.
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Wang, Han Bin. "Supply Chain Information Platform Construction." Advanced Materials Research 912-914 (April 2014): 1780–83. http://dx.doi.org/10.4028/www.scientific.net/amr.912-914.1780.
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The global logistics supply chain enter the competition of modern enterprises. It has been transformed into the supply chain competition in the supply chain. Throughout large foreign retail chains, it relies on advanced information technologies and "supply chain management concept" The rapid development form the competitive advantage. Therefore, if our chain wants to gain a foothold in the increasingly fierce competition, it should improve supply chain management. Supply chain management will directly affect the level of the development of enterprises. Articles form current development of chain enterprise information. The analysis of enterprise information chain problems build chain supply information platform. It puts forward measures to achieve information platform construction.
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Shannak, Rifat O. "The Impact of Implementing an Enterprise Resource Planning System on Organizational Performance Using Balanced Scorecard." Journal of Management Research 8, no. 1 (November 17, 2015): 37. http://dx.doi.org/10.5296/jmr.v8i1.8523.
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<p>ALPHA Company is an exclusive shopping community in the Middle East covering 8 countries (The GCC Region, Lebanon & Jordan) and provides exclusive access to time limited sales of different brands at discounts reaching 50-85% off retail price to its 3 million members and one million Facebook fans. The company has distinguished itself by offering an amazing collection of new brands and latest fashions at privileged prices and acceptable lead time.</p><p>This research was conducted to appraise the organizational performance before and after implementing the ERP system using the Balanced Scorecard as a performance tool measurement.</p><p>The company was facing many problems in the value chain including primary and support activities. It was suffering from inefficiencies within the internal operations (Logistics and Shipping, sourcing, procurement and warehousing), in addition to a lot of difficulties in managing its financial transactions.</p><p>Based on the results of this research, it was concluded that after implementing the ERP system, the company became more efficient and effective in the value chain activities. In addition, its performance was enhanced and most of the problems were resolved successfully which led to better customer satisfaction and better reputation in the market.</p>
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Flores-Hernández, Alfredo, Ana Olavarría-Jaraba, Guadalupe Valera-Blanes, and Rosario Vázquez-Carrasco. "Sustainability and Branding in Retail: A Model of Chain of Effects." Sustainability 12, no. 14 (July 19, 2020): 5800. http://dx.doi.org/10.3390/su12145800.
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The main objective of this study is to analyse the impact of sustainable practices on companies’ corporate reputation and brand image in the retail sector as perceived by consumers. In addition, we evaluate how those practices affect consumers’ perceived satisfaction levels and their predisposition to engage in positive Word of Mouth (WOM). For the purpose of this study, the context of an emerging economy, Peru, is taken as reference. To do this, we propose a structural equation model based on a representative sample of 403 consumers. The data analysis—using the PLS software package—confirms that corporate social responsibility (CSR) positively influences both corporate reputation and brand image. These two factors jointly have an impact on consumers’ perceived satisfaction levels, which in turn help to explain the flow of positive WOM. This work is a pioneering study of the relationship between the aforementioned factors in the context of emerging economies. The final part of the article discusses the main theoretical implications and recommendations for business practice.
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Sindhu, Ritu. "Manage Supply Chain Management Using Multi-Agent System for Multi-brand Retail." International Journal of Computer Sciences and Engineering 6, no. 5 (May 31, 2018): 403–7. http://dx.doi.org/10.26438/ijcse/v6i5.403407.
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Hassan, Hasliza, Muhammad Sabbir Rahman, and Abu Bakar Sade. "Examining the service value chain of hypermarket retail brand value in Malaysia." International Journal of Services and Operations Management 34, no. 3 (2019): 405. http://dx.doi.org/10.1504/ijsom.2019.10025116.
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Hassan, Hasliza, Muhammad Sabbir Rahman, and Abu Bakar Sade. "Examining the service value chain of hypermarket retail brand value in Malaysia." International Journal of Services and Operations Management 34, no. 3 (2019): 405. http://dx.doi.org/10.1504/ijsom.2019.103572.
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SPINELLI, PAULA BULAMAH, JANAINA DE MOURA ENGRACIA GIRALDI, and MARCOS CORTEZ CAMPOMAR. "RETAIL PRIVATE LABEL’S STRATEGIES: A CASE STUDY IN A LARGE BRAZILIAN SUPERMARKET CHAIN." RAM. Revista de Administração Mackenzie 7, no. 4 (December 2006): 121–41. http://dx.doi.org/10.1590/1678-69712006/administracao.v7n4p121-141.
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ABSTRACT The present study approaches the advantages and risks related to private labels under a retailers’ perspective, as well as the private label strategies and its growth in the Brazilian market. The paper analyses the strategies used by a large Brazilian supermarket chain with regards to its private labels’ management, using the case study method. The results showed the existence of two private label lines of products, with different strategies: one line of light products (proprietary brand) and another line of products that carry the name of the supermarket under study (retail brand endorsement), both classified as using the fantasy positioning strategy.
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Liu, Li. "Supply Chain Management under Mass Customization." Advanced Materials Research 616-618 (December 2012): 2044–47. http://dx.doi.org/10.4028/www.scientific.net/amr.616-618.2044.
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Traditional supply chain is established on mass production while supply chain under mass customization is established on mass customization. In the paper, Definition of Supply Chain Management is introduced; Comparison between Traditional Supply Chain and Supply Chain under Mass Customization, State of the field are all illustrated. Under mass customization, in order to adapt to customer driving manufacturing and the demands of enterprise alliance, manufacturers and major enterprises will directly contact with customers to weaken or even eliminate the function of distributors and retail dealers, which will lead to the transformation of the supply chain structure to open network structures made up of suppliers, manufacturers, core enterprises and customers.
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Jain, Dr Anuradha. "FDI in Multi-brand Retailing in India: Comparative study with China." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 3, no. 1 (January 23, 2013): 54–61. http://dx.doi.org/10.24297/ijmit.v3i1.4640.
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Retailing is the interface between the producer and the individual consumer buying for personal consumption. As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. Indian retail industry is one of the sunrise sectors with huge growth potential. However, in spite of the recent developments in retailing and its immense contribution to the economy, retailing continues to be the least evolved industries and the growth of organised retailing in India has been much slower as compared to rest of the world. This paper captures the existing retail scenario in India with regard to organized and un-organized retail and presents the limitations of the current set-up along with the experiences of domestic players. The paper discusses about opening up of the multibrand retail sector to foreign direct investment by the government. The rationale for retail reforms and challenges to be addressed by the retail sector are discussed. FDI in Retail is like an allopathic medicine It would deliver quick results & would not work as hit & trial like Homeopath. Government must go for Policy Mix to avoid its side effects. It will require various changes in internal policies also. The whole process must be made socially & economically useful.It will be better to follow the Chinese model of caution and hurrying slowly. China took over 12years to liberalise its FDI regime and in stages with reversals as well. The Chinese retail environment is 20years ahead of us. Looking at their market today can give us a rough idea of how FDI in multi brand retail in India might pan out in the medium term and long term period.
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DellaVigna, Stefano, and Matthew Gentzkow. "Uniform Pricing in U.S. Retail Chains*." Quarterly Journal of Economics 134, no. 4 (June 25, 2019): 2011–84. http://dx.doi.org/10.1093/qje/qjz019.
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Abstract We show that most U.S. food, drugstore, and mass-merchandise chains charge nearly uniform prices across stores, despite wide variation in consumer demographics and competition. Demand estimates reveal substantial within-chain variation in price elasticities and suggest that the median chain sacrifices ${\$}$16 million of annual profit relative to a benchmark of optimal prices. In contrast, differences in average prices between chains are broadly consistent with the optimal benchmark. We discuss a range of explanations for nearly uniform pricing, highlighting managerial inertia and brand image concerns as mechanisms frequently mentioned by industry participants. Relative to our optimal benchmark, uniform pricing may significantly increase the prices paid by poorer households relative to the rich, dampen the response of prices to local economic shocks, alter the analysis of mergers in antitrust, and shift the incidence of intranational trade costs.
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Groznik, Ana, and H. Sebastian Heese. "Supply chain interactions due to store-brand introductions: The impact of retail competition." European Journal of Operational Research 203, no. 3 (June 2010): 575–82. http://dx.doi.org/10.1016/j.ejor.2009.08.014.
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Dave, Kartik, and Garima Dhamija. "Miraaya: the trendy women's wear brand." Emerald Emerging Markets Case Studies 4, no. 3 (July 29, 2014): 1–12. http://dx.doi.org/10.1108/eemcs-08-2013-0164.
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Subject area Brand management, marketing management and retail. Study level/applicability This case is applicable to postgraduate business management students. Case overview Mr Rajesh Jain promoted Miraaya chain of stores in the year 2010. Currently, Miraaya is a fast-evolving retail chain selling women's wear, and this case describes Miraaya's journey since its inception and its attempt to build a brand with limited resources and to carve a place for itself amidst growing competition and fast-growing customer awareness. Though Rajesh almost singlehandedly led the brand, the organization has professionals in each function and there has been process orientation – both for front-end functions as well as back-end functions, right from the beginning. In the second year of operation, the revenue grew very rapidly, but in the third year, when faced with the challenge of stagnant revenue, the organization could still increase the profitability. With a focus on product innovation, he and his team have been able to retain the customers' interest, which is at a premium with widespread competition from both organized and unorganized women's apparel retailers. With innovations like salwars in knitted fabric and cropped trousers with elastic waistband, Miraaya remained ahead of the pack. To keep the costs low, Rajesh and his team worked constantly on expanding via franchising and shop-in-shop formats as well as on online sales, thus also increasing the brand awareness. Students might come to the class with an understanding that brand building is done mainly through active communication in the media, while this case would create an opportunity for the students to appreciate that word-of-mouth, online media and building customer relationships via product innovation can be very exciting, affordable and successful media. Expected learning outcomes With the help of this case, students would learn about customer-based brand equity model and its factors. The case would also help to understand the challenges of brand building in retail in a country like India. It also defines the latest buying behaviour of Indian women and their aspirations. Social implications The case illustrates the challenges and opportunities for a retail entrepreneur in an Indian environment. The case is a nice piece of work to showcase how a new retailer should build the brand in a highly competitive market. This case can be a source of inspiration among budding entrepreneurs. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
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Voronova, O. V., and V. A. Khareva. "Electronic document management in chain companies of the FMCG-segment." Scientific bulletin of the Southern Institute of Management, no. 3 (October 13, 2019): 46–51. http://dx.doi.org/10.31775/2305-3100-2019-3-46-51.
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This article considers the features of electronic document management at retail trade enterprises of the FMCG-segment. The paper observes the types of document flow at chain companies and examines the process of implementation of electronic document management system. The notions of “electronic document management” and “electronic data interchange” are also distinguished in the article.The paper explores positive changes caused by the introduction of electronic document management and the complexity of its implementation. The study reveals that in the Russian Federation the process of mass introduction of electronic document management in the chain retail companies of the FMCG segment has been ongoing for about ten years, though has reached the highest level of its activity in the last two years. At present day, the major part of chain retail companies in the FMCG-segment has already started to actively work with the Electronic Data Interchange system. Moreover, in recent years the number of partner-enterprises that join this system has been steadily increasing.The results of the study show that introduction of electronic document management in chain companies of the FMCG-segment allows to reduce the time spent for processing documents and to track all stages of the core business processes more effectively. It also ensures information security, improves staff discipline and the quality of service, which in its turn significantly improves management efficiency of the company in general.
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Ibragimova, L. A., and G. I. Gilmullina. "STUDY OF CLIENT VARIABLES INFLUENCE ON THE PERFORMANCE OF RETAIL COMMERCIAL ENTERPRISES." Proceedings of the Southwest State University 21, no. 1 (February 28, 2017): 138–47. http://dx.doi.org/10.21869/2223-1560-2017-21-1-138-147.
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There are four groups of indicators influenced on the performance of retail commercial enterprise. They are characteristics of the store (retail space), store location, transport and pedestrian accessibility of the store and the attitude of buyers to the shop (customer metrics). The present paper is dealt with the influence of the fourth group- «customer metrics ". The authors of this article consider such factors of this group as: the work of salespeople and other staff; the internal atmosphere of commercial enterprise; the security area of the enterprise location; brand awareness; additional services. The article describes the application of the proposed approach to the assessment and change forecast of turnover depending on the studied factors using the method of fuzzy logic by the example of the results of such shops as "Ocean" and "Pervomayskiy", retail outlets "Gastronom" format "supermarket", Izhevsk. The authors define term-sets and membership functions for each client criterion. The rule base is also developed. The presence of aggregate functions is implemented by Mamdani logical inference, which uses the min-max composition of fuzzy sets. The adequacy of the proposed mathematical model is performed on the example of results forecasting of investigated stores activities "retail network " Gastronom " format "supermarket" (Izhevsk, Russia) using the software Matlab, and then comparing the calculated value of the average purchase with actual. Monitored client performance on the basis of a network "Gastronom" has also allowed the authors to develop recommendations for shops as described in this article.
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Diallo, Mbaye Fall, Steve Burt, and Leigh Sparks. "The influence of image and consumer factors on store brand choice in the Brazilian market." European Business Review 27, no. 5 (August 10, 2015): 495–512. http://dx.doi.org/10.1108/ebr-03-2013-0048.
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Purpose – The purpose of this paper is to investigate the role of image and consumer factors in influencing store brand (SB) choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil. SBs are increasingly offered by retailers in emerging markets. What is less clear, however, is how emerging market consumers make their choices between the SBs on offer from different retail chains. Design/methodology/approach – A mall-intercept survey conducted by a Brazilian market research company generated 600 usable questionnaires collected in two retail chains. Structural equation modelling was used to test a series of proposed hypotheses. Findings – The results revealed that SB attitude, SB price-image, store image perceptions, SB perceived value and SB purchase intention have significant and positive direct or indirect effects on SB choice overall, and for each retail chain. However, for price-related constructs, the relationships are stronger for the Extra chain compared to the Carrefour chain. Results show that the Brazilian market presents some departures from both developed and other emerging countries. Research limitations/implications – Respondents were consumers in only one Latin American market (Brazil) and shoppers of only two retail chains. Caution should therefore be exercised when generalising the results to other markets in Latin America. Practical implications – Understanding which factors influence consumer choice of SBs in an emerging market while taking into account the presence of different operators allows retailers to launch new SB programs and implement the appropriate strategies to increase SB sales in this market. Originality/value – The main contribution of this research lies in clarifying consumer behaviour towards SBs in an emerging Latin American market. It fills a major gap in the marketing literature and research in stressing the need to rethink the application of conventional business models to Latin America.
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Neupane, Ramesh. "The Effects of Brand Image on Customer Satisfaction and Loyalty Intention in Retail Super Market Chain UK." International Journal of Social Sciences and Management 2, no. 1 (January 25, 2015): 9–26. http://dx.doi.org/10.3126/ijssm.v2i1.11814.
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The main purpose of this research is to examine the effects of brand image on customer satisfaction and loyalty intention. It also examines the relationships between the brand image and customer satisfaction, brand image and loyalty intention as well as customer satisfaction and loyalty intention on the context of retail supermarket chain in UK. The hypotheses were formed on the basis of existing literatures and data was collected to test the hypotheses so it is deductive research. The survey strategy is used to collect information from the customers of the main six retailers based on London through structured closed ended questionnaires at a point of time and so it is cross-sectional research. A sample of 120 customers was selected through convenience sampling technique. The statistical and mathematical tools such as percentage analysis, correlation and regression analysis are used for data analysis through SPSS 20.This study asserts that the overall brand image has significant effects (P = 0.000 and β = 0.880) on customer satisfaction. Similarly, the overall brand image has significant effects (p = 0.000 and β = 0.780) on overall customer loyalty intention; and also customer satisfaction has significant positive effects (p = 0.000 and β = 0.859) on customer loyalty intention in an organisation.However, this study considered just five variables of brand image and five variables of customer satisfaction. There may have other important factors which may influence the findings. A small sample size of just 120 customers from just six stores of the main retailers may not represent the vision of all retail customers. Thus, it is recommended that a large scale research with more variables, large sample size with more stores from different parts of the UK to validate these findings.DOI: http://dx.doi.org/10.3126/ijssm.v2i1.11814 Int. J. Soc. Sci. Manage. Vol-2, issue-1: 9-26
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Li, Biao, Yong Geng, Xiqiang Xia, and Dan Qiao. "The Impact of Government Subsidies on the Low-Carbon Supply Chain Based on Carbon Emission Reduction Level." International Journal of Environmental Research and Public Health 18, no. 14 (July 16, 2021): 7603. http://dx.doi.org/10.3390/ijerph18147603.
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To improve low-carbon technology, the government has shifted its strategy from subsidizing low-carbon products (LCP) to low-carbon technology. To analyze the impact of government subsidies based on carbon emission reduction levels on different entities in the low-carbon supply chain (LCSC), game theory is used to model the provision of government subsidies to low-carbon enterprises and retailers. The main findings of the paper are that a government subsidy strategy based on carbon emission reduction levels can effectively drive low-carbon enterprises to further reduce the carbon emissions. The government’s choice of subsidy has the same effect on the LCP retail price per unit, the sales volume, and the revenue of low-carbon products per unit. When the government subsidizes the retailer, the low-carbon product wholesale price per unit is the highest. That is, low-carbon enterprises use up part of the government subsidies by increasing the wholesale price of low-carbon products. The retail price of low-carbon products per unit is lower than the retail price of low-carbon products in the context of decentralized decision making, but the sales volume and revenue of low-carbon products are greater in the centralized decision-making. The cost–benefit-sharing contract could enable the decentralized decision model to achieve the same level of profit as the centralized decision model.
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Chen, Jun, and De Shan Tang. "The Urban Appraisal Research of the Chain Enterprises on the Basic of the AHP Theory." Advanced Materials Research 488-489 (March 2012): 1609–13. http://dx.doi.org/10.4028/www.scientific.net/amr.488-489.1609.
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The urban appraisal is the foundation of the chain enterprises’ successful sitting strategy, which greatly reflects the enterprise’ competitive power and the orientation of expansion strategy. This paper aims to study the problem of city selection of the chain enterprise. First of all, it uses the cluster analytic method to classicize the city, and then through establishes the city evaluation model, carries on sorting using the analytic hierarchy process to the similar city. Finally, it makes the empirical analysis to the six cities in Jiangsu Province. At last it establishes the model of urban evaluation which is based on the AHP theory to solve the problem of sitting of the retail chain enterprises, which has important theoretical significance in guiding how the chain enterprises expand and choose a new region orderly.
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Шиловский, Сергей. "Влияние контента на вовлеченность персонала розничной сети в отношения с брендом в социальных сетях (на примере Facebook)." ИЗВЕСТИЯ ДАЛЬНЕВОСТОЧНОГО ФЕДЕРАЛЬНОГО УНИВЕРСИТЕТА. ЭКОНОМИКА И УПРАВЛЕНИЕ, no. 4 (2019): 60–68. http://dx.doi.org/10.24866/2311-2271/2019-4/60-68.
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В статье представлены результаты исследования влияния контента на вовлеченность персонала розничных сетей в отношения с брендом на примере социальной сети Facebook. Работа посвящена описанию подхода к классификации характеристик контента и изучению влияния данных характеристик на вовлеченность персонала в отношения с брендом в социальных сетях. Показана взаимосвязь вовлеченности покупателей в отношения с брендом в социальных сетях и вовлеченности персонала в отношения с брендом в социальных сетях. Новизна авторского подхода заключается в том, что в процессе проведения исследования учитывалась специфика розничных сетей, включая, как специфику бренд-сообщества, так и специфику контента российских розничных сетей в социальной сети Facebook. Результаты исследования позволят маркетологам розничных сетей повысить вовлеченность потребителей в отношения с брендом в социальных медиа. This article is the description of the investigations of the content influence on the Russian FMCG retail chains staff brand involvement in the social network sites (taking Facebook as an example), conducted in April 2019. Recently, most retail chains in the world have actively been using social networks to build relationships with the consumers. The success of the business itself depends upon the success of building those relationships. In this regard, most Russian retail chains have their own Facebook brand page. A consumer brand involvement in social networks is an important goal for every retail chain. In this regard, in recent years, a large number of investigations have been conducted, stating how content affects the consumer brand involvement in the social networks. At the same time, researchers suggest that the brand community is homogeneous and consists of consumers only. However, the logic of serviceoriented marketing itself shows that not only consumers, but also other stakeholders develop the relationships with the brands. The specific feature of the retail chains is a large number of staff who are also the members of the brand communities. According to the Facebook algorithm the staff brand involvement influences on the consumer brand involvement in the social media. That’s why a company should take care not only of the consumers brand involvement but also of the staff brand involvement. This study focuses on the impact of the content on the staff brand involvement in the social networks. It defines the relevance of this investigation. The originality of the author's approach is the analysis of the content influence on the staff brand involvement in the social networks. Based on the previous investigations of the content influence on the consumers brand involvement, the advertising influence on the consumers and other studied content factors, that affect the consumer and staff involvement in the social media, were identified and used in the content analysis that was applied for this investigation. The investigation was conducted by the content analysis method, 460 posts posted on the brand pages of the Russian retail chains on Facebook were analyzed within the period from January 1 till April 30, 2019. The results of the survey allow us to understand what kind of content influences on the staff brand involvement in the social nets. After completing the investigation, the authors developed recommendations for marketers of the retail chains that will allow increasing the staff brand involvement.
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Wang, Yan Ling. "Logistics Coordination Management Mechanisms." Advanced Engineering Forum 6-7 (September 2012): 778–82. http://dx.doi.org/10.4028/www.scientific.net/aef.6-7.778.
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Order to improve competitiveness in the logistics supply chain management of fisheries has become an increasingly important fishery enterprise, especially fisheries major retail enterprises. Logistics supply chain management has become part of the agenda of senior management in fisheries production and the retail industry to improve organizational efficiency and improve customer value, better use of resources and improve profitability and achieve organizational goals. In this article, the fisheries supply chain coordination problems. Multi-agent system, it can effectively deal with the distributed large-scale data, the coordination of fisheries development of retail logistics supply chain, warehouse and cross-pier is open, in this paper operation. To meet the individual needs of different participants in the proposed multi-agent system architecture for an efficient, responsive logistics supply chain coordination methods. The proposed multi-agent system can adaptively change over time, when the new organization is involved and the other disappeared. Proposed multi-agent systems, improve the level of the fisheries supply chain flexibility, the more sensitive members of the fisheries supply chain.
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Gryaznova, N., Olga Konovalova, and Nataliya Pleshkova. "SERVQUAL Method in Retail Service Assessment." Food Processing: Techniques and Technology 50, no. 2 (June 27, 2020): 343–50. http://dx.doi.org/10.21603/2074-9414-2020-2-343-350.
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Introduction. Service quality and variety is currently the key success factor in retail trade. Retail service assessment can improve customer experience. The SERVQUAL method makes it possible to evaluate the service quality and solve the detected problems in customer service, thus securing the brand loyalty.
Study objects and methods. The present research was based on a customer service survey conducted among 500 customers of the Lenta hypermarket in Kemerovo (Russia) in 2018. The results of the questionnaire underwent a SERVQUAL analysis. The obtained data on the customers’ needs and the degree of their satisfaction with the hypermarket customer service made it possible to develop recommendations for the retail chain.
Results and discussion. The respondents answered three groups of questions: expectations, experience, and importance. The assortment of goods proved to be the most important factor, and there were no complaints in this respect regarding the Lenta retail chain. The attended time was rated second. Its assessment demonstrated a gap between the expectations and the experience (Q = –1.3). Retail space service also proved important; however, this aspect of service quality demonstrated the greatest gap between expectations and experience.
Conclusion. The three-part SERVQUAL questionnaire helped to reveal the problems in the organization of the shopping service. The subsequent improvement will be important for consumers and the retail chain.
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Kanat, Seher. "Analysing Omni-Channel Strategies of the Turkish Clothing Sector." Fibres and Textiles in Eastern Europe 27, no. 5(137) (October 31, 2019): 20–29. http://dx.doi.org/10.5604/01.3001.0013.2896.
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Nowadays, the gradually worsening working life and living conditions of Turkey are channeling consumers towards simple and pointless purchasing experiences. Therefore, the omni-channel strategy, which presents a continuous purchasing experience to consumers and provides full integration of different channels (physical store, online store, mobile application, social media etc.), appears to be a significant factor. At this point, it can be clearly and explicitly seen that the omni-channel strategy must be used during the transmission of clothing products, which are essential for living, to consumers. In this context, this study aims to analyse the omni-channel strategies of the Turkish clothing sector, which is a significant player of the global clothing market. In accordance with the aim of the research, omni-channel strategies of successful Turkish clothing enterprises, which possess their own brands and retail chains, are analysed. According to the results obtained, Turkish clothing enterprises have not been able to provide a full integration of their current channels at this time. However, they have actualised successful implementations with regard to channel integration and continue to work on this issue.
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Beneke, Justin, and Emma Trappler. "The might of the brand." British Food Journal 117, no. 2 (February 2, 2015): 485–505. http://dx.doi.org/10.1108/bfj-06-2014-0192.
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Purpose – This study examined the influence of supermarket brand name on the perceived quality of its private label merchandise. The purpose of this paper is to determine whether the fascia brand of a retail chain has the power to positively or negatively skew prevailing opinions concerning the quality of its own merchandise range, beyond the set of product-specific intrinsic benefits. Design/methodology/approach – A within-subject two-phase research design was adopted, intially using an experimental approach and thereafter modeling the cognitive effect with the inclusion of a moderator variable (brand interaction). Paired sample t-tests were used to assess differences in mean ratings and partial least squares analysis was implemented in order to test the hypothesized relationships. Findings – In the experiment phase, both products were rated equally at the outset in unsighted conditions, however, ratings diverged when brand name was introduced. Here, the high-end private label brand was scored considerably better than in its unsighted condition, while the low-end brand suffered a marginal decline in rating. In the modeling phase, two iterations of the conceptual model were run, considering the high-end and low-end brands seperately. The results were mutually reinforcing. A strong relationship, significant at the one percent level, was found to exist between brand name and perceived quality for both the lower- and higher-end brands, whereas no moderation effect was found to exist. This suggests that entrenched views of the brand strongly determine the perceived quality thereof, with operational and day-to-day fluctuations having little bearing on this. Research limitations/implications – This study focusses solely on South Africa, an emerging market within the BRICS consortium. To this end, the results are not transferable to other markets. The context of the study pitted a top tier retail brand against a mid tier retail brand. In accordance with this eventuality, lower income consumers, and retail chains catering to this market segment, do not constitute components of this particular study. Originality/value – While the relationship between store image and perceived quality of private label merchandise is well documented, this study considers the effect through an experimental design. Here, perceived quality was measured both with and without brand cues evident. Thus, the results are likely to be more accurate than those acquired through strictly survey research. As a defining feature, the study points to the brand name as being a supremely powerful extrinsic cue, and hinting at the fact that it is long term influences that create a distinct brand aura, with these being largely undisturbed by short term fluctuations.
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Swasty, Wirania. "Business Model Innovation for Small Medium Enterprises." Winners 16, no. 2 (September 30, 2015): 85. http://dx.doi.org/10.21512/tw.v16i2.1561.
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Indonesian economy through Small Medium Enterprises (SMEs) is expected to absorb labor and contribute to the growth of Gross Domestic Product. However, SMEs lack both managerial and technical skills. This research is about business model innovation for SMEs especially in fashion and garment industry. Study used qualitative approach by mentoring four selected SMEs in Babakan Penghulu Village– Cinambo Sub-District, Eastern Bandung. The tools used to analyze them including PEST analysis, Porter’s Five Forces,Resource Based View, Value Chain Analysis and Business Model Canvas. Finding suggests SMEs to have business model innovation derived from value proposition. SMEs should build their own brand awareness. Moreover, as garment and fashion industry, design can be a particularly important part of the Value Proposition. SMEs could communicate its value propositions and inform their service through its official websites and other social media. Since the intangible resources include brand and design, thus SMEs should build brand image and innovate year by year. SMEs must hire designers and launch a series of new products offers under the signature of their own brands. Ideation to strengthen strategies derives from value proposition building block as a starting point. Moreover, Business Model Canvas makes strategy more focused and measurable. Business model innovation is expected to increase overall performance of SMEs.
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Szwacka-Mokrzycka, Joanna, and Grzegorz Letkowski. "Kierunki dostosowań przedsiębiorstw handlowych do wzorców zakupowych konsumentów." Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego 18(33), no. 4 (December 28, 2018): 463–72. http://dx.doi.org/10.22630/prs.2018.18.4.134.
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During the transformation of the Polish economy, the huge changes took place in the distribution system. In 1990 the integrator in the food chain was the food industry. In the second decade of the 21st century, the same function is fulfilled by retail trade. This situation is due to the growing position of transnational corporations in Poland. The main goal of the article is to present the scale and scope of changes in retail trade in Poland and to determine the direction of adaptation of commercial enterprises to consumer purchasing patterns. The starting point of consideration is to present the processes of sector concentrations in 2012-2016. Then, the trends of retail trade during the transformation of the Polish economy were analysed. The next part of the study presents adaptations of trade enterprises to the purchasing patterns of Polish consumers.
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Xavier, José Manuel, Victor Manuel Moutinho, and Antonio Carrizo Moreira. "Efficiency and convergence analysis in a women’s clothing retail store chain." International Journal of Retail & Distribution Management 43, no. 9 (September 14, 2015): 796–814. http://dx.doi.org/10.1108/ijrdm-06-2014-0077.
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Purpose – The purpose of this paper is to estimate retailing efficiency in a 26-store women clothing retail chain and to decompose it in several measures in order to contribute to the performance improvement of this retail service firm, as well as to compare the efficiency of the different decision making units. Design/methodology/approach – This paper uses the following measures to estimate efficiency: sigma convergence analysis; efficiency analysis; technical efficiency (TE) analysis; pure technical efficiency (PTE) analysis and scale efficiency (SE) analysis for a set of 26 stores of a women retail service brand operating in Portugal. A cross-section input-oriented data envelopment analysis (DEA) is used to analyse quarterly data sets from 2010 to 2013. Findings – The results show that costs with personnel are slightly increasing when analysed using the sigma convergence method, although there are some geographical differences. Moreover, it is possible to witness that the retail store chain’s TE diminishes as the operations outputs do not grow as fast as input savings. On the other hand, there are no SE problems as the levels of SE are larger than pure efficiency levels. Research limitations/implications – The main limitation of the study stems from the fact that the analysis is based on a simple retail chain, which makes it a single case study. Therefore, the generalisation of the conclusions for other firms or for other periods of analysis should be made cautiously. Practical implications – It is shown that some stores have a good TE and other stores have some SE advantage. As such, it is possible to select some stores as benchmarks to deploy internal efficiency throughout the retail chain. Originality/value – The contribution of this paper is based on the application of the sigma conversion and DEA techniques to evaluate efficiency in retail service store.
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GRECO, Anthony J. "A Concise History of United States Resale Price Maintenance Arrangements and its Current Status under State and Federal Laws." Journal of Advanced Research in Law and Economics 11, no. 1 (March 31, 2020): 26. http://dx.doi.org/10.14505//jarle.v11.1(47).04.
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Resale price maintenance (RPM), a form of vertical price fixing is the practice whereby manufacturers of brand-name or trademark goods stipulate and attempt to enforce minimum, maximum, or actual wholesale and retail prices of such goods as they progress through the distribution chain to the final consumers of said products.
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Nian, Zhang, Li Bin, Wei Kun, and Wang Mengxue. "Game Models for Closed-Supply Chain with Different Competition-Cooperation Relationships under Fairness Preference." Complexity 2020 (July 11, 2020): 1–11. http://dx.doi.org/10.1155/2020/6793216.
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Considering the complex problem of competition and cooperation among enterprises in the process of product selling and recycling, different coopetition game models of closed-loop supply chain with the fairness preference of a manufacturer and retailers are constructed according to the actual investigation. Then, this study primarily used fairness preference theory and game theory to analyze the impact of fairness preference on the pricing decision, recycling and remanufacturing strategy, and coopetition model selection. The results show that (1) enterprises’ fairness preference would increase the wholesale price and retail price, and the stronger the degree of fairness preference is, the more obvious the trend is; (2) enterprises’ fairness preference is not conducive to recycling and remanufacturing, and the higher level of fairness preference is associated with the lower recycling rate of waste products; (3) enterprises’ fairness preference would not affect the model selection but would benefit the overall profit.
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Ju, Chun Hua, and Long Shi. "Competitive Co-Ordination Mechanism in the Application of Collaborative Commerce." Applied Mechanics and Materials 26-28 (June 2010): 149–54. http://dx.doi.org/10.4028/www.scientific.net/amm.26-28.149.
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In this article, we establish a Multi-Agent-based collaborative commerce platform, raised a general collaborative commerce model in chain of retail enterprises, and use a competitive coordination mechanism to realize the workflow management between the centers and subsidiaries, and gives concrete for business applications.
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de Reuck, Shelley, and Geoff Bick. "Kauai: Extending a fast-food brand into traditional retail as a growth strategy." Case Writing Centre, University of Cape Town, Graduate School of Business 2020, no. 1 (February 1, 2020): 1–25. http://dx.doi.org/10.1108/caseuct-2020-000002.
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Subject area of the teaching case The case can be used in the subject areas of marketing, strategy, business model innovation in an emerging market. The case introduces a practical example of brand extension as a growth strategy employed by an existing brand to secure additional revenue channels and customer touch points. Student level This teaching case is aimed at postgraduate business students such as Master's degrees in Business Administration degrees, postgraduate diplomas, executive education, or specialist Master's degrees. Brief overview of the teaching case Kauai is a health restaurant with 150 stores across South Africa, Namibia and Botswana, more than 50% of which are franchise-owned. An acquisition of the original Kauai quick-service restaurant (QSR) chain by Real Foods in 2015 leads to a complete rebrand and overhaul of its product offering and store experience. Since the acquisition, the business operates as a startup with few formal processes and KPIs in place to drive performance. Despite the obvious success the team is battling with the factors that need to be considered to ensure that they can scale adequately to realise full potential. Plus how should they position the existing brand effectively within the FMCG space to maximise the contribution of brand equity to its success? Expected learning outcomes –The understanding around the business model of a strong, existing brand entering a highly competitive and price-sensitive FMCG. –Analysing the marketing strategy and brand identity approaches that could be used. –An understanding of the brand extension strategy that could be implemented in light of various challenges. –Understanding how retail marketing works in an emerging market context.