Journal articles on the topic 'Chefers roll'

Dominant analytical frameworks in critical food studies literature often ignore or underplay the role of the senses for chefs and eaters. This article considers one Peruvian American chef’s efforts to translate Peru’s gastronomic boom and “Peruvian flavor profiles” for New York eaters. Through an emphasis on flavor, this article shows the kinds of binds such dominant frameworks create around chefs, particularly for those who labor under culinary labels such as non-European cooking, Latino food, or ethnic cuisine. Flavor offers more than the binary of virtuous hero or colonialist villain, and instead helps conceptualize taste and power as acts of digestion, highlighting the sensory web created through cooking and eating in gastronationalism. A focus on flavor also points us to the way in which the category itself has become a resource, an embodied sensation that is part and parcel of our social lives, the result of digesting creatures and worlds around us, shaping our selves, our bodies and our national imaginaries in the process.

This article takes up the question of the vexed class role of the American celebrity chef, beginning with the premise that, in the U.S., the achievement of class status is inimical with physical labor——and that, nevertheless, celebrity chefs have not only achieved elevated class status, but have become creators of class status for those who eat their food, by allowing diners to take in a proxy version of their own status with their pastas and foie gras. Beginning with a brief history of contemporary chefdom, the article explores the synthesis of perceived French class, American bootstrapper working culture and testosterone-laden cowboy allure that has led to the rise of the contemporary image of the American chef. It then explores the ways in which the dirty work, the physical labor of the kitchen and the labor-free, pristine notion of celebrity come together in the body of the chef, creating difficulties for the diner who seeks to take in the chef's celebrity power with his food, but also swallows the chef's labor, thus sliding backwards on the American class scale, reversing the Horatio Alger story, precisely by seeking to move upward. Similarly, the diner who reinforces his sophistication by swallowing what the chef feeds him is also taking in the unknown, the mysterious, the potentially defiling and disgusting. Television chefdom solves this problem, at once making the chef famous, exposing him as ordinary, and putting him in his place through the mechanisms of reality TV and public judgment.

A recent study from the University of Surrey has looked at the role and competencies of chefs in our industry. The report, ‘Flight catering chefs in the UK, USA and Japan: Production workers, process managers, or development gurus?’, suggests three very different roles and related competencies. It also found that thinking about these roles was different in each of the three countries researched.

Purpose Human capital is the most important determinant of the Hospitality industry’s success. Executive chefs should be skilled in both management and culinary arts, in addition to ensuring the success of the entire hospitality division. The study aims to understand the competencies of executive chefs in international tourist hotels in Taiwan. Design/methodology/approach Literature review and behavioral event interviews were conducted with ten executive chefs and executive sous chefs. The modified Delphi method verified the results using 15 experts. Findings A competency framework was created, with four quadrants – managerial, operational, behaviors and skills – to classify executive chefs’ competencies. Each competency was further divided into sub-competencies – culinary research, emotional control, negotiation skills, job guidance and proactive thinking ability – for 25 items. Quadrants I and II are hard competencies that can be improved through education and training, whereas the third and fourth are soft competencies that require more time for development in workers. Practical implications The two-step study developed a competency framework with a practical reference value. The study results could be utilized by human resources managers during their companies’ training, recruitment, selection and promotion. Originality/value Besides the Delphi method, a deep behavioral event interview that enabled determining critical competencies was also used to collect data. The results obtained could be used to structure schools’ curricula. Collaborations between the hospitality industry and schools could help develop better curricula and training plans to maximize the availability of educational resources.

PurposeThis paper aims to understand the relationships among calling, employee engagement, work-life balance and life satisfaction for executive chefs based on role theory and spillover theory.Design/methodology/approachSurveys were completed by members of the American Culinary Federation in North America, the Nevada Restaurant Association and attendees at the ChefConnect Annual Conference. The data were analysed with confirmatory factor analysis and structural equation modelling.FindingsAll relationships in the model were significantly positive except for calling to life satisfaction. Importantly work-life balance was a significant mediator between calling and life satisfaction as well as for employee engagement and life satisfaction.Research limitations/implicationsThe research provides a more comprehensive framework for hospitality scholars to understand the outcomes of work as a calling through meaningfulness. The sample of executive chef limits generalizability.Practical implicationsThe identification of a calling through in-depth interviews is recommended. Once recognized, managers should further foster chef’s passion through employee engagement facilitated by workplace autonomy and continuing education and work-life balance supported with human resource management practices including time off for critical life events. This will allow calling to flourish, increase life satisfaction and reduce the likelihood of turnover and burnout.Originality/valueOutcomes reveal the complexity of the relationship between calling and life satisfaction. Contrary to previous findings, the presence of positive work-life balance was critical to attain life satisfaction, even when work was viewed as a calling.

Purpose This study aims to conceptualise how the occupational socialisation of young chefs is conducted in Michelin-starred restaurants in Great Britain and Ireland; the key role of banter and bullying in this process is explored and critically discussed. Design/methodology/approach This qualitative research critically discusses the data from 54 in-depth, face-to-face interviews with male and female Michelin-starred chefs in Great Britain and Ireland. A flexible interview guide was used to ensure all key areas, and topics discussed earlier in the literature review were covered. The rich data from the interviews were categorised in four different themes. Findings Drawing upon the fieldwork, fresh insights into the social structures, processes and group dynamics which underpin the socialisation process of young chefs are revealed in the participants’ own words. Four areas emerged from the usage of thematic analysis: occupational status, discipline and hierarchy in kitchen brigades, gender segregation in kitchen brigades and the role of banter and bullying in occupational socialisation. Research limitations/implications This study generates empirical data that inform contemporary debates about the role of banter and bullying in the occupational socialisation process of new members in Michelin-starred restaurants. A conceptual framework on the process of occupational socialisation in Michelin-starred kitchen brigades in Great Britain and Ireland is also provided. Practical implications The findings of this study suggest that banter and bullying are deeply embedded in chefs’ occupational culture; they also play a key role in the process of induction and occupational socialisation of the new recruits. In addition, gender segregation was found to be a persistent problem in commercial kitchens – young female chefs have to endure the same harsh conditions during the induction and occupational socialisation process. A recommended course of action to eradicate this phenomenon involves HR professionals, hospitality managers and the Michelin Guide. Originality/value The understanding of chefs’ induction and occupational socialisation is deemed crucial for successful hospitality operations; nevertheless, this still remains an under-researched area. This study is unique in terms of scale and depth; it is expected to provide useful insights in both theoretical and practical perspective, regarding the induction, socialisation and eventually, retention of young chefs in Michelin-starred restaurants.

Der har i de senere år været en intens debat om Finansministeriet i dagspressen og blandt politikere. Det afspejler ministeriets vekslende position gennem tiderne fra 1970’ernes rolle som ”skødehund” for vedfærdsstatens udgiftskrævende fagministerier til et ministerium, som de andre ministerier og de selv betragter som en ”overhund”, der kan sende en fuldmægtig til at forhandle med andre ministeriers chefer. De skiftende positioner er udtryk for en naturlig konflikt, der er ældgammel. Er det den, der betaler middagen – Finansministeriet – der også bestemmer menuen, eller er det fagministerierne, der er eksperter og ansvarlige for deres fagområde, der bestemmer?

Amidst the public’s growing preoccupation with healthy eating, both inside and outside the home; an increase in people eating out; and the importance that olive oil has acquired in the markets due to its health benefits, the aim of this study is to find out whether health is also a relevant criterion for chefs in their olive oil purchase decisions. To this end, a survey was conducted of 400 chefs in Spain belonging to the international chefs’ association Euro-Toques. The results show that only 2% of the sample consider health to be a relevant criterion in the purchase of olive oils and that the attribute of “health” is not used by restaurants as an element of differentiation by which to position themselves in the market. These results lead us to conclude that the consumer demand for healthy foods (in this case, olive oils) is not being met by the restaurant sector. Moreover, this raises the question as to whether chefs actually make good opinion leaders, with all that this social role implies.

Purpose The purpose of this study is to conceptualise how the occupational identity and culture of chefs is constructed and maintained through both work and social interaction. Design/methodology/approach The study follows a qualitative interpretivist approach; in total, 54 unstructured, in-depth, face-to-face interviews were conducted with Michelin-starred chefs in Great Britain and Ireland. Findings Drawing upon the fieldwork, fresh insights into the social structures and processes which underpin the creation and maintenance of the occupational identity and culture of chefs are revealed in the chefs’ own words. Research limitations/implications This study generates empirical data that inform contemporary debates about the role of work in identity formation with particular emphasis on the induction–socialisation process. In addition, the findings of this study suggest that identity and culture are interrelated in the sense that the cultural components of an occupational culture operate to reinforce a sense of identity among its occupational members. Practical implications The findings suggest that Michelin-starred chefs have a strong occupational identity and culture. Strict rules and discipline are often used in kitchen brigades as a means of monitoring quality and maintaining the high standards of performance. The occupational socialisation of new members is a long and painful process that very often exceeds the limits of banter, and it is analogous to the military induction. The phenomenon of bullying and violence in commercial kitchens is identified as an unacceptable behaviour that needs to be eliminated. This can be achieved with changes in the education and training of the young chefs and the strict enforcement of the anti-bullying policies. Originality/value The understanding of chefs’ occupational identity and culture is critical for successful hospitality operations; nevertheless, this is an under-researched area. This study is unique in terms of scale and depth; it is expected to provide useful insights in both theoretical and practical perspective, regarding the formation of chefs’ identity and culture in organisational settings.

AbstractShort food supply chains, such as those of fruit and vegetable farmers delivering fresh product directly to restaurants, promise potentially higher returns to primary producers by avoiding the expense of intermediary distributors. Direct farm-to-chef supply chains also present a lower barrier to entry for small and beginning farmers, who are often scaled-out of the restaurant market by the volume requirements of food service distributors. High transactions costs for direct exchange, however, impede growth in this type of market channel. This From the Field paper describes an ongoing initiative by a regional food service distributor to play an active and collaborative role in the farm to food service supply chain, acting as a value chain partner to identify produce items desired by chefs, supply this market intelligence to growers and to garner commitments from farmers to grow and chefs to buy these products in upcoming seasons. By the eighth month of the effort, the distributor had assigned one of its produce buyers to act as a local specialist, working directly with chefs and local growers; and had initiated a series of mini local food shows to provide chefs and growers opportunities for face-to-face communication. The ultimate objective—to garner product-specific commitments from chefs and from growers—remains a work in progress.

Purpose – The purpose of this paper is to investigate the exposure of a student population to celebrity chef television programmes, to assess the influence these figures have, and how they are perceived. Design/methodology/approach – A survey was conducted through an online questionnaire distributed at Bath Spa University. The approach included asking respondents why they watched programmes featuring celebrity chefs; to select a named celebrity chef whom they thought had most influenced their food habits, and to name particular chefs relating to campaign descriptions. Findings – A significant proportion of the study group watched television programmes fronted by celebrity chefs (84 per cent); the main reason for watching was for entertainment. Overall, reported influence was insignificant, though Jamie Oliver was selected as the chef with most influence on the respondent’s food habits. Jamie Oliver’s campaign to improve school dinners was also the most recognised, and celebrity chefs were generally viewed positively. Research limitations/implications – The study population was quite specific in its gender, age and ethnicity, and therefore might not be representative of wider society. Further work could consider gender differences in chef influence, as well as different forms of exposure. Originality/value – Despite their ubiquity, academic research into the role of the celebrity chef in modern society is limited, where very few studies have assessed the influence of named chefs or the public perception of these figures. This paper gives an insight into this under-researched field.

The mainstreaming of ethical consumption over the past two decades has attuned citizen-consumers to their power to shape food production practices through their consumption choices. To navigate the complexity inherent in contemporary food supply chains, ethical consumers often turn to certification and labelling schemes to identify which products to purchase. However, the existence of competing supply chain interests, coupled with the myriad different ways production factors and processes can be combined, has constructed certification and labelling as a highly contested space. Within this context, celebrity chefs have taken on a significant role in influencing food cultures, consumption practices and public policy. As a group of powerful cultural and political intermediaries, celebrity chefs have used their public profile to address causes related to food ethics and sustainability, and to shape consumer ‘choice’ by advocating for the consumption of labelled and certified food products. This article analyses the media campaigns of British celebrity chefs Jamie Oliver and Hugh Fearnley-Whittingstall to promote ‘free range’ chicken and eggs. It reveals how the celebrity chefs’ interventions into consumption politics often occurs without sufficient sensitivity to the specificities of the particular labelling and certification systems they are promoting, with very different systems often presented as achieving identical ends. In presenting ‘free range’ as a single, idealised and uncontested standard, they (perhaps unwittingly) expose themselves to the range of contradictions involved in the need to present complex information on animal friendly and sustainably produced food in simple, unambiguous and entertaining formats.

Abstract This review is focused on the utilization of insects as a new opportunity in food and feed products, including their commercialization both in traditional and new markets. It has been suggested that insects are considerably more sustainable when compared with other sources of animal protein, thus alleviating the pressure over the environment and the planet facing the necessity to feed the world population, constantly increasing. Many chefs have adhered to the trend of using insects in their culinary preparations, bringing insects to the plan of top gastronomy, highlighting their organoleptic qualities allied to a recognized high nutritional value. However, in some markets, insects or insect-based products are not readily accepted because of neophobia and disgust. Moreover, the insect markets, farming, and commercialization are experiencing a huge growth, in which the domain of animal feed is undoubtedly a very strong component. The future of insects as human food and animal feed seems promising in view of the recent trends and challenges.

Chefer, Svetlana I., Mark I. Talan, and Bernard T. Engel.Central neural correlates of learned heart rate control during exercise: central command demystified. J. Appl. Physiol. 83(5): 1448–1453, 1997.—To identify the brain areas involved in central command, four monkeys were trained to attenuate the tachycardia of exercise while different brain sites affecting heart rate (HR) were simultaneously stimulated electrically. Among 24 brain sites located mostly in the limbic structures, we have identified four types of control systems that mediate cardiovascular and motor behavior during exercise. One system increases HR equivalently during both exercise and operantly controlled HR, whereas another increases HR during both tasks and abolishes operant HR control. In the third system, the effect of brain stimulation on HR is attenuated during exercise and during exercise with operantly controlled HR. The fourth system increases HR in both tasks, but its effect is significantly attenuated during operant HR control. We believe that this last system, which includes the mediodorsal nucleus, nucleus ventralis anterior, and cingulate cortex, plays a significant role in central command.

PurposeThe purpose of this research is to examine response strategies and the change in Michelin-starred chefs' practices to adapt to the global pandemic coronavirus disease 2019 (COVID-19) crisis that has strongly affected the foodservice sector.Design/methodology/approachThe authors conducted an exploratory qualitative research that used mixed-method, combining online interviews with 12 French Michelin-starred chefs and archival data. A manual thematic analysis method was used to analyze the data and identify relevant themes following an iterative coding process.FindingsThe findings show that Michelin-starred restaurants implement multilevel response strategies by developing dynamic capabilities while playing a social role through the development of new forms of business practices. The results show that Michelin-starred chefs adopt social bricolage entrepreneurial thinking to deal with the extreme situation and use diverse resources and response strategies to tackle social issues and improve the collective and individual well-being. The authors identified three major response strategies implemented by luxury restaurants: philanthropic activities targeting the well-being of the community, socially responsible business practices to support the foodservice actors and initiatives centered on consumer's food well-being.Research limitations/implicationsThe limits of this study are related to the small sample size and the elimination of psychographic criteria such as age and gender, which can extend our understanding of response strategies implemented by female and male owners or by age range during crises in the foodservice sector. Also, given that France is the country of Haute gastronomy, the conclusions of this study may not be generalizable to other countries where the gastronomic culture might be different.Practical implicationsRestaurants with high-end or luxury positioning must use multilevel – i.e. individual, sector and societal – response strategies to play a social role while sustaining their businesses during times of crisis. These insights seek to provide a roadmap which can be applied to other sectors to assess response strategies driven by various motives, resources and capabilities.Social implicationsThis research contributes to transformative service research literature by providing insights regarding how service providers can rethink their activities during the crises to play an active social role. Also, the findings point to several ways in which service actors can help customers and the community to improve their well-being.Originality/valueTo our knowledge, no prior research examined both the type of response strategies deployed by companies to survive and the importance of playing a social role and developing socially responsible business practices during times of crisis.

The recent trend in eating out is welcomed by a few energetic bunch of amateur chefs by opening up their homes to anybody who is willing to experiment the food cooked and served by them making authentic regional Indian food easily accessible than ever before. Not only women but even men are introducing these customary recipes to the real food lovers. More than just a meal, these experiences are becoming a real time educational fair of culture and cuisine. There is a good scope for hospitality students to make Home chef as a career.As mostly housewives are seen in this role, there is a bright opportunity for hospitality students to venture into this niche career in hospitality. The study shows that people already in this business are from varied backgrounds other than hospitality. Thus, home chef can prove to be a trending career for hospitality students as a foodpreneur. The aim of the research is to understand the concept of Home chefs, its pros, factors that help gain popularity and how to effectively brand oneself as home chef.

Purpose – Public health policy has long called for significant reductions in salt intake. To date most research has been confined to processed foods. This approach fails to include the foodservice industry and its impact on population health. The purpose of this paper is to understand perceptions of what responsibility, if any, these professionals felt they had within the public health agenda. International comparisons were made to assess whether previous reductions of salt intake among UK adults was attributable to groundswell attitudinal changes at the chef/manager level, which US counterparts may not have embraced. Design/methodology/approach – This study took the qualitative approach of phenomenology as the research strategy to explore prevailing perceptions of the role and responsibility of food service regarding salt intake. Chefs and managers who deal directly with consumers were given in-depth semi-structured interviews designed to reveal the underlying themes that inform the participant’s perceptions of added salt. Findings – Major findings from both the USA and UK indicate that ground-level chef/managers do not feel a social responsibility to limit public salt consumption. Chef/managers of both countries exhibited little nutritional understanding of the health impacts of salt intake and strong reluctance to make any reductions in salt use in their daily operations. The participants cite a lack of consumer interest and the fear that any salt adjustment would change the food’s sensory acceptability putting them at a competitive disadvantage. Originality/value – To the authors’ knowledge this is the first study to examine professional foodservice personnel’s perceptions and knowledge of salt intake and the public health perspective.

AbstractThis article compares the lexical performances of Canadian political leaders in the French-language leaders' debate broadcast during the federal election of 1988, in order to test some hypotheses concerning the relations between the communication strategies adopted by the leaders and their respective role in the party system. The author shows that the political discourse of the leader of the government party does not follow the same line of argumentation as those developed by the leaders of the opposing parties. To do so, the study employs indicators like tenses clauses, name-dropping, frequency of numbers, self-presentation and criticism of the adversaries. The author also identifies the most significant words and compares the issues developed by each leader to test the relevance of the political mimesis thesis and to estimate the importance granted to the critiques of the respective adversaries and specific propositions for the future.

Abstract Seaweeds enjoy a rich history as human foodstuff for populations around the world. The omnipresence of seaweeds in all climate belts, the great biodiversity, their bounty of important nutrients, combined with the fact that most seaweeds are edible, suggest that seaweeds have played an important role as human food during human evolution. Seaweeds have served as a cheap and easily accessible crop in the daily fare for coastal populations. In many food cultures, in particular in Southeast Asia, seaweeds have for millennia been considered as valuable sea vegetables. In recent years, regional seaweed cuisines around the world have been rediscovered and reinvigorated, and many chefs up to the top level have initiated, often in collaboration with scientists, a trend towards a new seaweed gastronomy (phycogastronomy).

Abstract. Canadian political science often neglects the municipal level as a legitimate research subject, even when large-scale transformations are implemented, such as the 2001 territorial reorganization in Quebec. This paper shows how mayors were involved in municipal mergers, mainly led by the provincial government, and especially how they played different roles in order to ensure their legitimacy as leaders of their communities. Specifically, the creation of the City of Saguenay has been studied through an examination of the activities, strategies and discourses of the mayors of this agglomeration in order to highlight normal and extraordinary levels of action. In doing so, this article contributes new knowledge of the mayors' own conceptions of their duties and roles and also of the rescaling process.Résumé. Le palier municipal attire peu d'attention en science politique canadienne, même lorsque surviennent des réformes substantielles comme la réorganisation territoriale municipale entreprise au Québec en 2001. L'article montre comment les maires ont tenté de s'approprier la mise en œuvre de ces fusions municipales organisées surtout par le gouvernement provincial, en insistant sur les rôles divers qu'ils ont joués pour assurer leur légitimité en tant que chefs de leur communauté. L'étude de la création de la Ville de Saguenay a permis d'examiner de plus près les activités, les stratégies et les discours des maires de cette agglomération et de mettre en lumière leurs registres d'action ordinaires et extraordinaires. L'article jette ainsi un éclairage nouveau sur les perceptions qu'ont les maires de leur rôle et de leurs responsabilités et sur les effets politiques de la réorganisation municipale.

This paper aims to explore the connection between food and emotions and analyze how food empowers the women who cook and serve it. In the selected fictional bestsellers, which were made into successful films, food plays a vital role. Food functions as the title, the main theme, the dominant imagery, and distinctive figures of speech. Food has a direct impact on the emotions and behavior of those who consume the food prepared by these female cooks. Their food provides physical nourishment as well as emotional and spiritual sustenance. Food is used as a vehicle to communicate feelings, and an outlet for female creativity and artistic expression. The female cooks, who appear initially weak and inferior in status, grow to be influential and indispensable. Having derived their power from food, these female cooks eventually assume the roles of artistic chefs and, more importantly, saviors of body and soul.

Objetivo: destacar a relevância da gestão das chefias de enfermagem para a construção de ambientes éticos, em que o usual silêncio sobre os problemas éticos vivenciados seja substituído pela liberdade de enfrentá-los. Metodologia: trata-se de uma reflexão teórica em que enfocaremos a organização das instituições de saúde e a ética, o sofrimento moral (SM) dos trabalhadores e estratégias de enfrentamento. Resultados: ressaltamos que o cuidado em saúde nem sempre favorece uma atuação ética, contribuindo para a emersão de problemas éticos; a divergência entre os valores profissionais e institucionais desencadeiam SM aos trabalhadores; a relevância de uma atuação mais ativa de enfrentamento das chefias de enfermagem. Conclusão: a construção de ambientes éticos requer a contínua construção de ambientes com espaço para a voz em substituição ao silêncio sobre os problemas morais frequentemente vivenciados.Descritores: Ética em enfermagem, Enfermagem, Gestão, Gestão hospitalarNURSING MANAGEMENT AND CONSTRUCTION OF ETHICAL ENVIRONMENTSObjective: to highlight the importance of nursing leadership management for the construction of ethical environments, where the usual silence on ethical problems experienced is replaced by the freedom to face them. Methodology: his is a theoretical reflection that will focus on the organization of health institutions and ethics, the moral suffering of workers and coping strategies. Results: we emphasize that health care does not always favor an ethical performance, contributing to the emergence of ethical issues; the divergence between the professional and institutional values trigger moral distress to workers; the importance of a more active role in confronting the nursing supervisors. Conclusion: The construction of ethical environment requires continuous build environments with space for voice replacing silent about the often experienced moral problems.Descriptors: Nursing Ethics, Nursing, Management, Hospital ManagementGESTIÓN DE ENFERMERÍA Y CONSTRUCCIÓN DE ENTORNOS ÉTICOSObjetivo: Para resaltar la importancia de la gestión de liderazgo de enfermería para la construcción de entornos éticos, donde el silencio habitual en los problemas éticos experimentados se sustituye por la libertad de enfrentarse a ellos. Metodología: Se trata de una reflexión teórica que se centrará en la organización de las instituciones de salud y la ética, la moral, el sufrimiento de los trabajadores y estrategias de afrontamiento. Resultados: Hacemos hincapié en que la asistencia sanitaria no siempre favorece el ejercicio ético, lo que contribuye a la aparición de problemas éticos; la divergencia entre los valores profesionales e institucionales desencadenar sufrimiento moral de los trabajadores; la importancia de un papel más activo en hacer frente a los supervisores de enfermería. Conclusión: La construcción del entorno ético requiere entornos de compilación continuas con espacio para la sustitución de la voz en silencio acerca de los problemas morales que a menudo experimentan.Descriptores: Ética en enfermería, Enfermería, Administración, Gestión Hospitalaria

O direito à saúde é um direito fundamental. Várias iniciativas no âmbito da Assembleia Geral da ONU e no Conselho de Direitos Humanos reforçam esse pensamento. Neste particular, a criação da UNITAID, em 2006, foi uma forma de facilitar o acesso a medicamentos a populações mais pobres utilizando fontes inovadoras de financiamento. A instituição, hospedada pela Organização Mundial da Saúde (OMS), busca melhores formas de prevenir, tratar e diagnosticar o HIV/AIDS, a tuberculose e a malária de forma mais rápida, eficaz e acessível, buscando conciliar a discussão de patentes com o direito inalienável à saúde. O artigo analisa o processo político e as negociações que levaram à Declaração de Doha sobre TRIPS e Saúde Pública, cuja importância é destacada, entre outros, pelos Objetivos de Desenvolvimento Sustentável aprovado por todos os Chefes de Estado das Nações Unidas.ABSTRACTThe right to health is a fundamental, inalienable human right. A number of initiatives within the UN General Assembly and the Human Rights Council reinforce this concept. Established in 2006 and hosted by the World Health Organization (WHO), UNITAID is engaged in finding new ways to prevent, treat and diagnose HIV/AIDS, tuberculosis and malaria more quickly, more cheaply and more effectively. It plays an important role in the global effort to defeat these lethal diseases, by facilitating and speeding up the availability of improved health tools and trying to reconcile patent protection with the right to health. The article analyzes the political process and the negotiations which led up to the Doha Declaration on TRIPS and Public Health, whose importance – among others – is highlighted on the Sustainable Development Objectives approved by all United Nations Heads of State.Palavras-chave: UNITAID, acesso a medicamentos, saúde global, TRIPS, Doha.Keywords: UNITAID, access to medicines, global health, TRIPS, Doha.DOI: 10.12957/rmi.2016.27034Recebido em 28 de dezembro de 2016 | Received on December 28, 2016.

Vegetable-based food and drink products are becoming more popular in the United States with increased awareness of health benefits as well as their positive environmental impact. Yet, there is a lack of attention in marketing these healthy vegetable food products to children, particularly in comparison to less-nutritious food products that are effectively utilizing child-oriented design in the marketplace. This article includes four exploratory studies. The first three studies are part of a co-design process involving children and chefs to create playful vegetable products that appeal to children. These studies result in a variety of playful vegetables concepts which are then evaluated in different methods by children. The preliminary results of these studies indicate that children do not prefer playful versions of vegetables significantly more than familiar versions. The final study presented in this article specifically examines the role of familiarity and colour on a child’s preference towards select vegetable products. Contrary to expectations, a trend uncovered in all four studies demonstrate children’s inclination towards the more familiar versions of a vegetable, illustrating a need for more appropriate design interventions to effectively bring about positive changes in children’s food choices.

PurposeThe purpose of this paper is to explore how a group of men relate to food celebrities in the contemporary Swedish food-media landscape, especially celebrity chefs on TV.Design/methodology/approachSemi-structured interviews were conducted with 31 men in Sweden (22–88 years of age), with different backgrounds and with a variety of interest in food.FindingsThe paper demonstrates different ways in which the men relate to food celebrities. The men produce cultural distinctions of taste and symbolic boundaries, primarily related to gender and age, but also class. Through this, a specific position of “just right” emerged. This position is about aversion to excess, such as exaggerated gendered performances or pretentious forms of cooking. One individual plays a particularly central role in the stories: Actor and Celebrity Chef Per Morberg. He comes across as a complex cultural figure: a symbol of slobbish and tasteless cooking and a symbol of excess. At the same time, he is mentioned as the sole example of the exact opposite – as a celebrity chef who represents authenticity.Practical implicationsScholars and policy makers must be careful of assuming culinary or social influence on consumers from food celebrities simply based on their media representations. As shown here and in similar studies, people relate to them and interpret their performances in a variety of ways.Originality/valueThis is one of the few studies that target the role of food celebrities in contemporary Western consumer culture from the point of view of the consumers rather than analyses of media representations.

Japanese gastronomy relies upon seasonality and centuries-old Zen Buddhist principles in methods of cooking, types of ingredients, and colors of food on the plate. But its practitioners and proponents have also mythologized its high-end cuisine. At the same time as Japan was undergoing the most rapid industrialization in history, fantasies about nature, and its role in cooking, developed. These fantasies exist within Japan as well as when its gastronomy is discussed with outsiders to the culture. Long ago, the fantasies served Japan's expansionist goals, and nowadays they contribute to the creation of a global brand—the idea that Japanese food has a native superiority. In addition, the fantasies distract consumers from environmental insult; the talk of Japanese love and respect of nature is at odds with the reality of its industrialization and urban sprawl. When Japanese chefs discuss the ideas behind the food they cook, they can resort to fables, and the psychology of what the food is said to be about has little to do with the pragmatic demands of what goes on in the kitchen. In fact, Japanese gastronomy, as is true of any other national cuisine, has examples of food that represent the nation, but are not rooted in myth. Such food has more to do with cooking than myth.

Japan's obsession with food TV is rooted in its gourmet boom, beginning in the 1980s, when the strong economy encouraged mass consumption of expensive foods and foreign cuisines. Gourmet TV dramas are often based on a popular manga comic and typically reproduce hegemonic gendered food norms, with professional male chefs embodying food authority and expertise often acting as protagonists. In recent years, however, several popular new TV series have introduced a new gender archetype: masculine loners who care deeply about traditional or home-style foods, so-called B-kyū gurume (second-class gourmet) cuisine. This article analyzes four such recent programs and argues that the emerging “gourmet samurai” archetype resonates with audiences because of the recent elevation of B-kyū cuisine and, more fundamentally, the steep decline in the marriage rate, a topic of intense media speculation. The expanding ranks of Japanese singles suggest that many men now face increased responsibilities for choosing or preparing their own meals. The everyman heroes of these shows offer role models to the growing cadres of unmarried men, encouraging them to become manly connoisseurs or cooks of simple, traditional foods and conveying the message that food knowledge and pleasure is as acceptable and satisfying a pursuit as romance, career, or family.

Who’s cooking, who’s cleaning, and who’s got the remote control within the waters blanketing Earth? Anatomically tiny, numerically dominant microbes are the crucial “homemakers” of the watery household. Phytoplankton’s culinary abilities enable them to create food by absorbing sunlight to fix carbon and release oxygen, making microbial autotrophs top-chefs in the aquatic kitchen. However, they are not the only bioengineers that balance this complex household. Ubiquitous heterotrophic microbes including prokaryotic bacteria and archaea (both “bacteria” henceforth), eukaryotic protists, and viruses, recycle organic matter and make inorganic nutrients available to primary producers. Grazing protists compete with viruses for bacterial biomass, whereas mixotrophic protists produce new organic matter as well as consume microbial biomass. When viruses press remote-control buttons, by modifying host genomes or lysing them, the outcome can reverberate throughout the microbial community and beyond. Despite recognition of the vital role of microbes in biosphere housekeeping, impacts of anthropogenic stressors and climate change on their biodiversity, evolution, and ecological function remain poorly understood. How trillions of the smallest organisms in Earth’s largest ecosystem respond will be hugely consequential. By making the study of ecology personal, the “housekeeping” perspective can provide better insights into changing ecosystem structure and function at all scales.

The main focus of this article is the use, significance, and role of sound in food and food travel programmes, exemplified by cooking programmes broadcast on Danish television – public service and commercial channels. The aim is to demonstrate how sound and music in this kind of programme plays an important part mediating both the cooking and the kitchen as wellordered and well organized. The use of music represents flow, but refers also to locality, globality and identity, and is often linked to the notions of nostalgia, tradition and authenticity, and contributes to an aesthetization of food programmes as it forms part of the performance and presentation of meals. The early kitchen programmes emphasized on information, as a kind of living cooking books as the idea was to enlighten the housewives and their practices by challenging their common sense choices introducing a more French inspired kitchen. In relation to such kitchen programmes todays cooking programmes seem to appeal to a broader sensibility as they present us to the possibilities of modern life, and the chefs’ multisensuorious performances underlines this – often induced by the sound. It is through the sounds in food programmes that an authentic experience of taste and smell is mediated to the viewer: both through the lustful, approving sounds made by presenters and through the cooks’ handling of raw materials. What looks delicious, also smells and tastes delicious – mediated through sound.

The present observational prospective study analyzes the eating habits in association with the medico-oral health of catering workers, since they seem the category at higher risk of developing dental problems. Objective: To evaluate oral and medical health through a questionnaire in a total sample of 603 participants. Additionally, this article aims to provide information regarding the medico-oral implications of an unbalanced diet linked to this particular profession. Material and methods: A questionnaire created through Google Forms platform was sent to all members of the Italian Federation of Chefs (FIC). The mean age was 46.9 ± 32.6 ranging from 17 to 66 years old. Results: Catering workers’ years of service showed a significant impact on the presence of teeth pain (p < 0.05), missing teeth (excluding the third molars) (p < 0.01), treatment with prothesis (p < 0.01), dental fillings (p < 0.01), dental extractions (p < 0.01), diabetes (p < 0.05), high blood pressure (p < 0.01), joint pain (p < 0.01), back pain (p < 0.01), neck pain (p < 0.01), and gastroesophageal reflux (p < 0.05). Conclusions: A conspicuous part of the study sample was overweight, with a high BMI. Moreover, the years of service in this field showed significant impact on dental problems. Therefore, a very important role is that of preventing dental problems and giving information on the causes and effects unknown to many workers in the sector.

Dr. Lara Khoury, MD, FRCPC, is an assistant professor and geriatrician at The Ottawa Hospital (TOH). She holds numerous leadership positions, including the post-graduate Program Director of the Geriatrics Program of the University of Ottawa and the Medical Director of TOH Inpatient Geriatric Service. Currently, she is also a Co-Chair of the Female Physician Leadership Committee at TOH. In order to remove barriers faced by female physicians wishing to take on leadership roles at TOH, a number of aspiring and passionate female doctors, including Dr. Khoury, came together to form the Female Physician Leadership Committee. With the full support of TOH’s senior management team, the committee has implemented several initiatives to encourage more female physicians to take on leadership roles. The committee’s role is imperative as there has been an increasing awareness of the gender imbalance at TOH over the past years. According to a survey conducted by TOH in 2011, only 30 percent of the hospital’s physicians are female, while less than 20% of them are division heads, and less than 8% of them are department heads [1]. Today, the numbers do not look very different. To gain further insight into the importance of female leadership in medicine and her extensive leadership involvement, we would like to share our interview with Dr. Khoury. RésuméDre Lara Khoury, MD, FRCPC, est professeure adjointe et gériatre à L’Hôpital d’Ottawa (L’HO). Elle occupe de nombreux postes de direction, y compris le poste de directrice des programmes poste-diplômés du programme de gériatrie de l’Université d’Ottawa et le poste de directrice médicale du Service de gériatrie de l’Hôpital d’Ottawa. Elle est actuellement co-présidente du Comité de leadership des femmes médecins de L’HO. Afin d’éliminer les obstacles auxquels sont confrontées les femmes médecins souhaitant assumer des rôles de leadership à L’HO, un certain nombre de femmes médecins aspirantes et passionnées, incluant Dre Khoury, se sont réunies pour former le Comité de direction des femmes médecins. Avec le plein appui de l’équipe de la haute direction de L’HO, le comité a mis en œuvre plusieurs initiatives pour encourager plus de femmes médecins à assumer des rôles de leadership. Le rôle du comité est impératif, suite à la sensibilisation accrue au déséquilibre entre les sexes à L’HO au cours des dernières années. Selon une enquête menée par l’Hôpital en 2011, seulement 30% des médecins de l’hôpital sont des femmes, alors que moins de 20% d’entre eux sont chefs de division et moins de 8% sont des chefs de service [1]. Aujourd’hui, les chiffres ne sont pas très différents. Pour mieux comprendre l’importance du leadership féminin en médecine et son implication considérable dans le leadership, nous aimerions partager notre interview avec la Dre Khoury.

When called upon to hosta banquet celebrating the forthcoming Great Exhibition of 1851, the world's first display of international industry, the Mayor of York turned to the period's most renowned chef for the catering. The Frenchman Alexis Soyer, who had recently resigned from his position at the Reform Club in Pall Mall, had made a name for himself in Britain through a combination of extravagant culinary endeavours and popular household cookery books. The banquet at York was an important occasion; joining Prince Albert, Queen Victoria's Consort, was a long list of national luminaries from Victorian high society and the political world. Soyer did not disappoint the Mayor, or his guests. TheTimescommented that amongst the vast array of international cuisines on offer was featured “one dish, to which turtles, ortolans, and other rich denizens of land and sea had contributed, [which] cost not less than 100l.” The paper noted with satisfaction that the feast was consumed before an “emblematical device representing Britannia in her conventional attire receiving the industrial products of Europe, Asia, Africa, and America” (“The Banquet at York” 5). That this emblem provided the backdrop to such cosmopolitan fare was salient: it spoke to the way in which the production and consumption of food would become a crucial motif in the positive representation of globalisation as it was understood at the Exhibition; it also highlighted the important role that the Victorian metropolis would fulfil in the realisation of this new world order. Certainly, the internationalist bent of Soyer's cooking seemed entirely appropriate to the luminaries gathered at the York banquet, and it was no doubt with the French chef's culinary scope in their minds as well as their stomachs that the Exhibition's organisers invited Soyer to submit a tender to provide refreshments at the display itself (Soyer 197).

Ledelse og samarbejde under strukturreformen D en 1. januar 2007 er en magisk dato for alle de politikere og ansatte i den offentlige sektor, der i de sidste år har været travlt optaget af Projekt Strukturreform. Urene tæller ned, og når et nyt arbejdsår be gynder efter nytår, vil det for manges ved kommende være på nye arbejdspladser, med nye chefer og nye kolleger. Forud er gået en intensiv og til tider konfliktfyldt indsats for at få alle brikker til at falde på plads i de nye kommuner og regioner. Medarbejdere og ledere på de offentlige arbejdspladser har spillet hver deres roller i det komplicerede spil, og det er spillet og relationen mellem spillerne, der er tema for dette nummer af Tidsskrift for Arbejdsliv. Men lad os først kaste et blik tilbage på re formens første spæde kim, der begyndte at spire for nu 4 år siden. Hvorfor en strukturreform? Hvorfor netop på dette tidspunkt? Og hvilken rolle var de ansatte i de offentlige systemer oprindeligt tiltænkt i processen? I efteråret 2002 blev Strukturkommissionen nedsat med det formål at vurdere, om den eksisterende (amts)kommunale struktur var tidssvarende og levede op til befolkningens krav, både til serviceniveauet og til den de mokratiske indflydelse. Eller som det hed i betænkningen, så skulle kommissionen i vur deringen af fordele og ulemper ved forskellige indretninger af den offentlige sektor bla. vurdere og afveje en række faktorer i forhold til hinanden: Effektivitet og bæredygtighed, demokratisk kontrol, borgerinddragelse og dialogen mellem borgere og poli tikere, kvalitet i opgaveløsningen, nærhed til borgerne, borgernes retssikkerhed og valg muligheder, klarhed i ansvarsfordelingen, og sammenhæng mellem kompetence og økonomisk ansvar (Kommissorium for Strukturkommissionen 2002). I januar 2004 kom kommissionens betænkning, og oplægget førte i juni 2004 til en aftale mellem regeringen og Dansk Fol keparti om en grundlæggende omstrukturering af det kommunale Danmarkskort: 273 kommuner sammenlægges til 98, og 14 amter omlægges til 5 regioner. Det kan diskuteres, om det er Danmarkshistoriens største omstrukturering. Også kommu nalreformen i 1970, hvor 1386 kom muner blev sammenlagt til 277 kommu ner1 og 25 amter til 14, var en betydelig omlægning, om end den af en central embedsmand beskrives mere som en modernisering og tilpasning end en revolution (Strøm 2000). Tilsvarende kan man spørge, hvilken karakter den nye kommunalreform har: Er den udtryk for et ønske fra neden, fra aktører i kommuner og amter-borgere, politikere og medarbejdere-om nye betingelser for at få og levere de ønskede serviceydelser? Eller er det et større, til dels ideologisk, projekt med det formål at styrke markedsgørelsen

While overweight and obesity continue to be significant public health problems in the United States, especially among minority and disadvantaged youth, there are also many initiatives in the school environment that aim to combat these concerns. The effectiveness of these interventions is of course a major point of interest. This paper describes issues raised in an early-stage cross-sector partnership between a community-based organization (CBO) and an urban community college for tackling obesity in public school children. Seven college students worked as paid interns in the CBO�s New York City Public School-based health promotion program located in the Bronx. As part of the program, college students paired with chefs to educate schoolchildren about healthy eating. This study examines the successes, challenges and lessons learned from the themes that arose in the college students� pre and post surveys and logs, faculty journal entries and notes from a debriefing session with CBO staff. The college students reported multiple successes such as applying their nutrition knowledge, an interest in working in their community and positive changes in some of the schoolchildren�s and college students� eating behaviors. Challenges included a short and chaotic lunch period, which discouraged healthy eating, and a lack of buy-in from the school staff and parents. This study highlights the issue of cultural relatability and the effectiveness of role models originating in the community. When this factor is taken into account, crosssector partnerships, which develop programming to expose individuals to healthy, affordable food, may have a long-term impact on the participants and the community in which they live.

Purpose As one of the United Nations Educational, Scientific and Cultural Organization initiatives, the creative cities network (CCN) declares the cities that are creative in the contexts of music, gastronomy, design, etc., with the aim of promoting cooperation amongst the member cities and maintaining sustainable urban development. This study aims to identify the destination food image of Gaziantep in Turkey, which is a member gastronomy city of the CCN since 2015. Identified destination food image elements were connected to the common targets of the CCN to show how the city may contribute to the network objectives. Design/methodology/approach A two-stage research process was used in the study. First, qualitative approach was adopted for the clarification of projected and perceived destination food image elements. Projected image elements were derived from a content analysis performed on a totally 113 official, semi-official and unofficial online documents in Turkish and English. Perceived destination food image elements were identified by face-to-face interviews, conducted on 10 participants. As a result, 18 projected and 20 perceived destination food image elements were obtained. These were then grouped under 4 main and 22 sub-categories. At the second stage, destination food image elements were matched with common targets of the CCN. Findings Destination food image elements, obtained by two qualitative studies, are grouped under 4 main and 22 sub-categories as follows: gastronomic identity (with sub-categories of destination’s identity and local culinary culture); diversity of the destination (with sub-categories of attractiveness of the local food, ease of promotion and high brand value); gastronomic attractions (with sub-categories of restaurants and cafes, culinary museums, farmer markets, orchards, gastronomy tours, gastronomy events (e.g. festivals, competitions), culinary education, books on gastronomy, certification systems, organizations, street foods and vendors and handmade or homemade foods); and qualified workforce and stakeholders (with sub-categories of expert chefs and cooks, specialist suppliers, service personnel, locals and local authorities). These are then connected to the common CCN targets (e.g. cuisine, tourism and festivals; extension of the creative value chain; fostering cultural creativity; and sustainability). Originality/value This is one of the early research attempts in examining a member gastronomy city’s food image elements and the role that they played in the success of the CCN’s common targets. Moreover, the study contributes to the literature on the identification of (projected and perceived) destination food image by using content analysis.

RESUMEN Objetivo: describir el significado que construye el cuidador familiar de personas en situación de enfermedad crónica acerca del personal de enfermería en el ámbito hospitalario. Materiales y métodos: estudio cualitativo con enfoque etnográfico. Se realizaron catorce entrevistas y cincuenta horas de observación participante. Los participantes fueron los cuidadores familiares de los pacientes hospitalizados en el servicio de medicina interna en dos instituciones de la ciudad de Medellín (Colombia). El análisis se hizo a partir de la lectura de los relatos, las observaciones y las notas de campo; se realizó análisis línea a línea, que permitió la codificación de la información; los relatos se agruparon en categorías y subcategorías. Resultados: el significado que construye el cuidador familiar de personas con enfermedad crónica acerca del personal de enfermería en el hospital parte de considerar la enfermería como un oficio duro y de vocación, donde se identifica como actores a la jefe (enfermera) y a la enfermera (auxiliar de enfermería), cada una con características propias de su hacer, saber y ser por las cuales las diferencian, y con quienes establecen relaciones cercanas o lejanas. Conclusiones: los cuidadores familiares identifican al personal de enfermería de acuerdo con ciertas características, asumiendo que el profesional de enfermería posee conocimientos, estatus y poder, alejado del cuidador y del paciente. Por su parte, el auxiliar de enfermería es percibido como alguien cercano, con quien se puede interactuar y resolver situaciones. Independientemente del rol desempeñado, los enfermeros(as) señalan una sobrecarga laboral que les hace difícil interactuar con el cuidador familiar. PALABRAS CLAVE: enfermeros, cuidadores, hospitalización, jerarquía social, investigación cualitativa.Significance built by family caregivers about the nursing staff ABSTRACTObjective: to describe the significance that family caregiver builds in a situation of chronic disease about the nursing staff in the hospital field. Materials and methods: a qualitative study with ethnographic focus. Fourteen interviews and fifty hours of participant observation were performed. The participants were family caregivers of hospitalized patients in the service of internal medicine in two institutions in Medellin (Colombia). The analysis was done based on the reading of reports, observations, and field notes; Line by line analysis was done, which allowed the codification of the information, and the reports were grouped in categories and subcategories. Results: the significance that the family caregiver builds in people with chronic diseases about the nursing staff in the hospital, starts from considering nursing as a difficult job and vocation, where individual roles of the boss (nurse) and nurse (nursing assistant) are identified, each one with their own working characteristics of doing, knowing, and being, for which both nurses are differentiated, and with whom nurses establish close and distant relationships. Conclusions: the family caregivers identify the nursing staff according to certain categories, assuming that the nursing professional has knowledge, status, and power, away from the caregiver and the patient; the nursing assistant, is recognized as someone close, with whom the professional can interact and solve situations. Independently of the role performed, the nurses, indicate a work overload that makes it difficult to interact with the caregiver. KEYWORDS: nurses, caregivers, hospitalization , hierarchy, social , qualitative research. Significado construído pelos cuidadores familiares sobre a equipe de enfermagem RESUMOObjetivo: descrever o significado que construa o cuidador familiar de pessoas em situação de doença crónica, sobre a equipe de enfermagem no ambiente hospitalar. Materiais e métodos: estudo qualitativo com abordagem etnográfica. Realizaram-se catorze entrevistas e cinquenta horas de observação participante. Os participantes foram os cuidadores familiares dos pacientes hospitalizados no serviço de medicina interna em duas instituições da cidade de Medellín (Colômbia). A análise foi feita a partir da descrição das histórias, as observações e as anotações de campo; se realizou análise linha a linha, que permitiu a codificação da informação, e as histórias se agruparam em categorias e subcategorias. Resultados: o significado que estabeleça o cuidador familiar de pessoas com doença crónica sobre a equipe de enfermagem no hospital, parte de considerar a enfermagem como um trabalho pesado e de vocação, onde é identifica como atores à chefe (enfermeira) e à enfermeira (auxiliar de enfermagem), cada uma com características próprias de seu saber, saber fazer e saber ser, pelas quais as diferenciam, e com quem estabelecem relações próximas ou distantes. Conclusões: os cuidadores familiares identificam à equipe de enfermagem de acordo com certas características, assumindo que o professional de enfermagem possui conhecimentos, status e poder, longe do cuidador e do paciente. Por sua parte, o auxiliar de enfermagem, é percebido como alguém próximo, com quem você pode interatuar e resolver situações. Independentemente do papel desempenhado, os enfermeiros (as), apontam uma sobrecarga de trabalho, o que faz com que seja difícil para interagir com o cuidador familiar.PALAVRAS-CHAVE: enfermeiros, cuidadores, hospitalização, hierarquia social, pesquisa qualitativa.

AbstractThis manuscript provides an understanding of the complex process through which the social organization is (re)produced and transformed through its member's everyday humor. This study is based on a yearlong ethnography of a hotel kitchen that focuses on the in-group humor of chefs as they work. It reveals the chefs' humor as a communicative process that establishes the group's boundaries, the identity of the group members, and the processes through which the group makes sense of and performs its labor. Humor's role within this organizational group is demonstrated through situated episodes that not only (re)produce the status quo, but also provides a strategy for employees to subvert or challenge authoritative power and constraining organizing practices.

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Cooking is big business right now. Television cooking shows are highly popular and this in turn is generating interest in cooking as a pastime. As a result, many professional chefs are becoming celebrities, endorsing products and publishing books. Less obvious is their role as the leader of a team and the driving force behind the development of apprentice chefs. They set the pace and direction of learning in the kitchen and have an important role as a coach and facilitator. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This article proposes a relation and linkage between leadership aspects and their involvement in managing the soft factor issues post-Merger and Acquisition (M&A) to achieve the best outcome. The relation and linkage is drawn from the analysis of M&A and leadership aspects. The analysis shows that leadership plays a significant role as a fundamental mechanism in successful change. The author proposes that leadership is one of the key success factors in overall M&A process. This view is supported by consideration of Lufthansa Service GmbH (LSG) and Sky Chefs Inc case study.

Introduction The academic area known as food studies—incorporating elements from disciplines including anthropology, folklore, history, sociology, gastronomy, and cultural studies as well as a range of multi-disciplinary approaches—asserts that cooking and eating practices are less a matter of nutrition (maintaining life by absorbing nutrients from food) and more a personal or group expression of various social and/or cultural actions, values or positions. The French philosopher, Michel de Certeau agrees, arguing, moreover, that there is an urgency to name and unpick (what he identifies as) the “minor” practices, the “multifarious and silent reserve of procedures” of everyday life. Such practices are of crucial importance to all of us, as although seemingly ordinary, and even banal, they have the ability to “organise” our lives (48). Within such a context, the following aims to consider the influence and significance of an important (although largely unstudied) professional figure in rural and regional economic life: the country food preparer variously known as the local chef or cook. Such an approach is obviously framed by the concept of “cultural economy”. This term recognises the convergence, and interdependence, of the spheres of the cultural and the economic (see Scott 335, for an influential discussion on how “the cultural geography of space and the economic geography of production are intertwined”). Utilising this concept in relation to chefs and cooks seeks to highlight how the ways these figures organise (to use de Certeau’s term) the social and cultural lives of those in their communities are embedded in economic practices and also how, in turn, their economic contributions are dependent upon social and cultural practices. This initial mapping of the influence and significance of the rural and regional chef in one rural and regional area, therefore, although necessarily different in approach and content, continues the application of such converged conceptualisations of the cultural and economic as Teema Tairu’s discussion of the social, recreational and spiritual importance of food preparation and consumption by the unemployed in Finland, Guy Redden’s exploration of how supermarket products reflect shared values, and a series of analyses of the cultural significance of individual food products, such as Richard White’s study of vegemite. While Australians, both urban and rural, currently enjoy access to an internationally renowned food culture, it is remarkable to consider that it has only been during the years following the Second World War that these sophisticated and now much emulated ways of eating and cooking have developed. It is, indeed, only during the last half century that Australian eating habits have shifted from largely Anglo-Saxon influenced foods and meals that were prepared and eaten in the home, to the consumption of a wider range of more international and sophisticated foods and meals that are, increasingly, prepared by others and eaten outside the consumer’s residence. While a range of commonly cited influences has prompted this relatively recent revolution in culinary practice—including post-war migration, increasing levels of prosperity, widespread international travel, and the forces of globalisation—some of this change owes a debt to a series of influential individual figures. These tastemakers have included food writers and celebrity chefs; with early exponents including Margaret Fulton, Graham Kerr and Charmaine Solomon (see Brien). The findings of this study suggests that many restaurant chefs, and other cooks, have similarly played, and continue to take, a key role in the lives of not only the, necessarily, limited numbers of individuals who dine in a particular eatery or the other chefs and/or cooks trained in that establishment (Ruhlman, Reach), but also the communities in which they work on a much broader scale. Considering Chefs In his groundbreaking study, A History of Cooks and Cooking, Australian food historian Michael Symons proposes that those who prepare food are worthy of serious consideration because “if ‘we are what we eat’, cooks have not just made our meals, but have also made us. They have shaped our social networks, our technologies, arts and religions” (xi). Writing that cooks “deserve to have their stories told often and well,” and that, moreover, there is a “need to invent ways to think about them, and to revise our views about ourselves in their light” (xi), Symons’s is a clarion call to investigate the role and influence of cooks. Charles-Allen Baker-Clark has explicitly begun to address this lacunae in his Profiles from the Kitchen: What Great Cooks Have Taught Us About Ourselves and Our Food (2006), positing not only how these figures have shaped our relationships with food and eating, but also how these relationships impact on identities, culture and a range of social issues including those of social justice, spirituality and environmental sustainability. With the growing public interest in celebrities, it is perhaps not surprising that, while such research on chefs and/or cooks is still in its infancy, most of the existing detailed studies on individuals focus on famed international figures such as Marie-Antoine Carême (Bernier; Kelly), Escoffier (James; Rachleff; Sanger), and Alexis Soyer (Brandon; Morris; Ray). Despite an increasing number of tabloid “tell-all” surveys of contemporary celebrity chefs, which are largely based on mass media sources and which display little concern for historical or biographical accuracy (Bowyer; Hildred and Ewbank; Simpson; Smith), there have been to date only a handful of “serious” researched biographies of contemporary international chefs such as Julia Child, Alice Waters (Reardon; Riley), and Bernard Loiseux (Chelminski)—the last perhaps precipitated by an increased interest in this chef following his suicide after his restaurant lost one of its Michelin stars. Despite a handful of collective biographical studies of Australian chefs from the later-1980s on (Jenkins; O’Donnell and Knox; Brien), there are even fewer sustained biographical studies of Australian chefs or cooks (Clifford-Smith’s 2004 study of “the supermarket chef,” Bernard King, is a notable exception). Throughout such investigations, as well as in other popular food writing in magazines and cookbooks, there is some recognition that influential chefs and cooks have worked, and continue to work, outside such renowned urban culinary centres as Paris, London, New York, and Sydney. The Michelin starred restaurants of rural France, the so-called “gastropubs” of rural Britain and the advent of the “star-chef”-led country bed and breakfast establishment in Australia and New Zealand, together with the proliferation of farmer’s markets and a public desire to consume locally sourced, and ecologically sustainable, produce (Nabhan), has focused fresh attention on what could be called “the rural/regional chef”. However, despite the above, little attention has focused on the Australian non-urban chef/cook outside of the pages of a small number of key food writing magazines such as Australian Gourmet Traveller and Vogue Entertaining + Travel. Setting the Scene with an Australian Country Example: Armidale and Guyra In 2004, the Armidale-Dumaresq Council (of the New England region, New South Wales, Australia) adopted the slogan “Foodies thrive in Armidale” to market its main city for the next three years. With a population of some 20,000, Armidale’s main industry (in economic terms) is actually education and related services, but the latest Tourist Information Centre’s Dining Out in Armidale (c. 2006) brochure lists some 25 restaurants, 9 bistros and brasseries, 19 cafés and 5 fast food outlets featuring Australian, French, Italian, Mediterranean, Chinese, Thai, Indian and “international” cuisines. The local Yellow Pages telephone listings swell the estimation of the total number of food-providing businesses in the city to 60. Alongside the range of cuisines cited above, a large number of these eateries foreground the use of fresh, local foods with such phrases as “local and regional produce,” “fresh locally grown produce,” “the finest New England ingredients” and locally sourced “New England steaks, lamb and fresh seafood” repeatedly utilised in advertising and other promotional material. Some thirty kilometres to the north along the New England highway, the country town of Guyra, proclaimed a town in 1885, is the administrative and retail centre for a shire of some 2,200 people. Situated at 1,325 metres above sea level, the town is one of the highest in Australia with its main industries those of fine wool and lamb, beef cattle, potatoes and tomatoes. Until 1996, Guyra had been home to a large regional abattoir that employed some 400 staff at the height of its productivity, but rationalisation of the meat processing industry closed the facility, together with its associated pet food processor, causing a downturn in employment, local retail business, and real estate values. Since 2004, Guyra’s economy has, however, begun to recover after the town was identified by the Costa Group as the perfect site for glasshouse grown tomatoes. Perfect, due to its rare combination of cool summers (with an average of less than two days per year with temperatures over 30 degrees celsius), high winter light levels and proximity to transport routes. The result: 3.3 million kilograms of truss, vine harvested, hydroponic “Top of the Range” tomatoes currently produced per annum, all year round, in Guyra’s 5-hectare glasshouse: Australia’s largest, opened in December 2005. What residents (of whom I am one) call the “tomato-led recovery” has generated some 60 new local jobs directly related to the business, and significant flow on effects in terms of the demand for local services and retail business. This has led to substantial rates of renovation and building of new residential and retail properties, and a noticeably higher level of trade flowing into the town. Guyra’s main street retail sector is currently burgeoning and stories of its renewal have appeared in the national press. Unlike many similar sized inland towns, there are only a handful of empty shops (and most of these are in the process of being renovated), and new commercial premises have recently been constructed and opened for business. Although a small town, even in Australian country town terms, Guyra now has 10 restaurants, hotel bistros and cafés. A number of these feature local foods, with one pub’s bistro regularly featuring the trout that is farmed just kilometres away. Assessing the Contribution of Local Chefs and Cooks In mid-2007, a pilot survey to begin to explore the contribution of the regional chef in these two close, but quite distinct, rural and regional areas was sent to the chefs/cooks of the 70 food-serving businesses in Armidale and Guyra that I could identify. Taking into account the 6 returns that revealed a business had closed, moved or changed its name, the 42 replies received represented a response rate of 65.5per cent (or two thirds), representatively spread across the two towns. Answers indicated that the businesses comprised 18 restaurants, 13 cafés, 6 bistro/brasseries, 1 roadhouse, 1 takeaway/fast food and 3 bed and breakfast establishments. These businesses employed 394 staff, of whom 102 were chefs and/cooks, or 25.9 per cent of the total number of staff then employed by these establishments. In answer to a series of questions designed to ascertain the roles played by these chefs/cooks in their local communities, as well as more widely, I found a wide range of inputs. These chefs had, for instance, made a considerable contribution to their local economies in the area of fostering local jobs and a work culture: 40 (95 per cent) had worked with/for another local business including but not exclusively food businesses; 30 (71.4 per cent) had provided work experience opportunities for those aspiring to work in the culinary field; and 22 (more than half) had provided at least one apprenticeship position. A large number had brought outside expertise and knowledge with them to these local areas, with 29 (69 per cent) having worked in another food business outside Armidale or Guyra. In terms of community building and sustainability, 10 (or almost a quarter) had assisted or advised the local Council; 20 (or almost half) had worked with local school children in a food-related way; 28 (two thirds) had helped at least one charity or other local fundraising group. An extra 7 (bringing the cumulative total to 83.3 per cent) specifically mentioned that they had worked with/for the local gallery, museum and/or local history group. 23 (more than half) had been involved with and/or contributed to a local festival. The question of whether they had “contributed anything else important, helpful or interesting to the community” elicited the following responses: writing a food or wine column for the local paper (3 respondents), delivering TAFE teacher workshops (2 respondents), holding food demonstrations for Rotary and Lions Clubs and school fetes (5 respondents), informing the public about healthy food (3 respondents), educating the public about environmental issues (2 respondents) and working regularly with Meals on Wheels or a similar organisation (6 respondents, or 14.3 per cent). One respondent added his/her work as a volunteer driver for the local ambulance transport service, the only non-food related response to this question. Interestingly, in line with the activity of well-known celebrity chefs, in addition to the 3 chefs/cooks who had written a food or wine column for the local newspaper, 11 respondents (more than a quarter of the sample) had written or contributed to a cookbook or recipe collection. One of these chefs/cooks, moreover, reported that he/she produced a weblog that was “widely read”, and also contributed to international food-related weblogs and websites. In turn, the responses indicated that the (local) communities—including their governing bodies—also offer some support of these chefs and cooks. Many respondents reported they had been featured in, or interviewed and/or photographed for, a range of media. This media comprised the following: the local newspapers (22 respondents, 52.4 per cent), local radio stations (19 respondents, 45.2 per cent), regional television stations (11 respondents, 26.2 per cent) and local websites (8 respondents, 19 per cent). A number had also attracted other media exposure. This was in the local, regional area, especially through local Council publications (31 respondents, 75 per cent), as well as state-wide (2 respondents, 4.8 per cent) and nationally (6 respondents, 14.3 per cent). Two of these local chefs/cooks (or 4.8 per cent) had attracted international media coverage of their activities. It is clear from the above that, in the small area surveyed, rural and regional chefs/cooks make a considerable contribution to their local communities, with all the chefs/cooks who replied making some, and a number a major, contribution to those communities, well beyond the requirements of their paid positions in the field of food preparation and service. The responses tendered indicate that these chefs and cooks contributed regularly to local public events, institutions and charities (with a high rate of contribution to local festivals, school programs and local charitable activities), and were also making an input into public education programs, local cultural institutions, political and social debates of local importance, as well as the profitability of other local businesses. They were also actively supporting not only the future of the food industry as a whole, but also the viability of their local communities, by providing work experience opportunities and taking on local apprentices for training and mentorship. Much more than merely food providers, as a group, these chefs and cooks were, it appears, also operating as food historians, public intellectuals, teachers, activists and environmentalists. They were, moreover, operating as content producers for local media while, at the same time, acting as media producers and publishers. Conclusion The terms “chef” and “cook” can be diversely defined. All definitions, however, commonly involve a sense of professionalism in food preparation reflecting some specialist knowledge and skill in the culinary arts, as well as various levels of creativity, experience and responsibility. In terms of the specific duties that chefs and professional cooks undertake every day, almost all publications on the subject deal specifically with workplace related activities such as food and other supply ordering, staff management, menu planning and food preparation and serving. This is constant across culinary textbooks (see, for instance, Culinary Institute of America 2002) and more discursive narratives about the professional chef such as the bestselling autobiographical musings of Anthony Bourdain, and Michael Ruhlman’s journalistic/biographical investigations of US chefs (Soul; Reach). An alternative preliminary examination, and categorisation, of the roles these professionals play outside their kitchens reveals, however, a much wider range of community based activities and inputs than such texts suggest. It is without doubt that the chefs and cooks who responded to the survey discussed above have made, and are making, a considerable contribution to their local New England communities. It is also without doubt that these contributions are of considerable value, and valued by, those country communities. Further research will have to consider to what extent these contributions, and the significance and influence of these chefs and cooks in those communities are mirrored, or not, by other country (as well as urban) chefs and cooks, and their communities. Acknowledgements An earlier version of this paper was presented at the Engaging Histories: Australian Historical Association Regional Conference, at the University of New England, September 2007. I would like to thank the session’s participants for their insightful comments on that presentation. A sincere thank you, too, to the reviewers of this article, whose suggestions assisted my thinking on this piece. Research to complete this article was carried out whilst a Visiting Fellow with the Research School of Humanities, the Australian National University. References Armidale Tourist Information Centre. Dining Out in Armidale [brochure]. Armidale: Armidale-Dumaresq Council, c. 2006. Baker-Clark, C. A. Profiles from the Kitchen: What Great Cooks have Taught us about Ourselves and our Food. Lexington: UP of Kentucky, 2006. Bernier, G. Antoine Carême 1783-1833: La Sensualité Gourmande en Europe. Paris: Grasset, 1989. Bourdain, A. Kitchen Confidential: Adventures in the Culinary Underbelly. New York: Harper Perennial, 2001. Bowyer, A. Delia Smith: The Biography. London: André Deutsch, 1999. Brandon, R. The People’s Chef: Alexis Soyer, A Life in Seven Courses. Chichester: Wiley, 2005. Brien, D. L. “Australian Celebrity Chefs 1950-1980: A Preliminary Study.” Australian Folklore 21 (2006): 201–18. Chelminski, R. The Perfectionist: Life and Death In Haute Cuisine. New York: Gotham Books, 2005. Clifford-Smith, S. A Marvellous Party: The Life of Bernard King. Milson’s Point: Random House Australia, 2004. Culinary Institute of America. The Professional Chef. 7th ed. New York: Wiley, 2002. de Certeau, M. The Practice of Everyday Life. Berkeley: U of California P, 1988. Hildred, S., and T. Ewbank. Jamie Oliver: The Biography. London: Blake, 2001. Jenkins, S. 21 Great Chefs of Australia: The Coming of Age of Australian Cuisine. East Roseville: Simon and Schuster, 1991. Kelly, I. Cooking for Kings: The Life of Antoine Carême, The First Celebrity Chef. New York: Walker and Company, 2003. James, K. Escoffier: The King of Chefs. London and New York: Hambledon and London, 2002. Morris, H. Portrait of a Chef: The Life of Alexis Soyer, Sometime Chef to the Reform Club. Cambridge: Cambridge UP, 1938. Nabhan, G. P. Coming Home to Eat: The Pleasures and Politics of Local Foods. New York: W.W. Norton, 2002. O’Donnell, M., and T. Knox. Great Australian Chefs. Melbourne: Bookman Press, 1999. Rachleff, O. S. Escoffier: King of Chefs. New York: Broadway Play Pub., 1983. Ray, E. Alexis Soyer: Cook Extraordinary. Lewes: Southover, 1991. Reardon, J. M. F. K. Fisher, Julia Child, and Alice Waters: Celebrating the Pleasures of the Table. New York: Harmony Books, 1994. Redden, G. “Packaging the Gifts of Nation.” M/C: A Journal of Media and Culture 2.7 (1999) accessed 10 September 2008 http://www.uq.edu.au/mc/9910/gifts.php. Riley, N. Appetite For Life: The Biography of Julia Child. New York: Doubleday, 1977. Ruhlman, M. The Soul of a Chef. New York: Viking, 2001. Ruhlman, M. The Reach of a Chef. New York: Viking, 2006. Sanger, M. B. Escoffier: Master Chef. New York: Farrar Straus Giroux, 1976. Scott, A. J. “The Cultural Economy of Cities.” International Journal of Urban and Regional Research 212 (1997) 323–39. Simpson, N. Gordon Ramsay: The Biography. London: John Blake, 2006. Smith, G. Nigella Lawson: A Biography. London: Andre Deutsch, 2005. Symons, M. A History of Cooks and Cooking. Urbana and Chicago: U of Illinois P, 2004. Tairu, T. “Material Food, Spiritual Quest: When Pleasure Does Not Follow Purchase.” M/C: A Journal of Media and Culture 2.7 (1999) accessed 10 September 2008 http://www.uq.edu.au/mc/9910/pleasure.php. White, R. S. “Popular Culture as the Everyday: A Brief Cultural History of Vegemite.” Australian Popular Culture. Ed. I. Craven. Cambridge UP, 1994. 15–21.

As it concerns the sense of sight, visual culture puts its focus on everything of visual nature. Specific for food, visual culture has played an important role in the development of culinary culture. Corresponding to the rising of visual turn, visual perception has earned its specific role in culinary scene. Regarding this research, it is of great importance to recognise that food has both the visual and gustatory side. Visual relates to the aesthetic side, which is about its visual appearance and gustatory side is about the taste. In food industry led by the Western world with its famous chefs, visual perception is key. When food is served in high-end premises or special places for tourism purpose, visual perception is significant. For Indonesia, one of the tourist attractions is the regional food. Indonesian regional foods certainly have its own unique appearance, but are they acceptable for international culinary standard? Do Indonesian regional foods need to change their visual appearances in accordance with the requirement of the international standard? Using food images taken from the Internet, this article delves into the opposition and negotiation of visual and gustatory perception.

IntroductionWe are increasingly being told to make ethical food choices, often by high-profile chefs advocating what they view as ethical consumption habits. Some actively promote vegetarian or vegan diets, with a growing number of high-profile restaurants featuring only or mainly plant-based meals. However, what makes food or restaurant menus ethical is not assessed by most of us using one standardised definition. Our food values differ based on our outlooks, past experiences, and perhaps most importantly, how we balance various trade-offs inherent in making food choices under different circumstances and in diverse contexts.Restaurants can face difficulties when trying to balance ethical considerations. For instance, is it inconsistent to promote foraging, seasonality, local products, and plant-based eating, yet also serve meat and other animal-derived protein products on the same menu? For example, Danish chef Rene Redzepi, co-owner of the Michelin-starred restaurant Noma in Copenhagen who recently had an extended stay in Australia (Redzepi), recently offered a purely vegetarian menu featuring foraged native ingredients. However, Redzepi followed this with a meat-based menu including teal, moose leg, reindeer tongue, and wild duck brain. These changes make clear that although Redzepi was still conflicted about serving animal products (Ankeny and Bray), he thinks that options for ethical eating are not limited to plants and that it is important to utilise available, and especially neglected, resources in novel ways.In this article, we argue that celebrity and other high-profile chefs have roles to play in conversations about the emerging range of new meat consumption norms, which might include humanely produced meat, wild meat, or other considerations. However, we contend that restaurants and popular media may be limited spaces in which to engage consumers in these conversations. Ultimately, celebrity and high-profile chefs can help us not only to reflect on our eating habits, but also to engage us in ways that help us to ask the right questions rather than encouraging reliance on set answers from them or other supposed experts.Chefs and New Meat NormsChefs are now key voices in the politics of lifestyle, shaping both the grammars and the practices of ethical consumption, which is further reinforced by the increasing mediatisation of food and food politics (Phillipov, Media). Contemporary trends toward ethical consumption have been much critiqued; nevertheless, ethical consumption has become a dominant means through which individuals within contemporary marketised, neoliberal economies are able to invest lifestyle choices with ethical, social, and civic meanings (Barnett et al.; Lewis and Potter). While vegetarianism was once considered a central pillar of ethical diets, the rise of individualized and diverse approaches to food and food politics has seen meat (at least in its “ethical” form) not only remain firmly on the menu, but also become a powerful symbol of “good” politics, taste, and desirable lifestyles (Pilgrim 112).Chefs’ involvement in promoting ethical meat initially began within restaurants catering for an elite foodie clientele. The details provided about meat producers and production methods on the menu of Alice Waters’ Californian restaurant Chez Panisse and her cookbooks (Waters), or the focus by Fergus Henderson on “nose to tail” eating at his London restaurant St. John (Henderson) has led many to cite them as among the originators of the ethical meat movement. But the increasing mediatisation of food and the emergence of chefs as celebrity brands with their own TV shows, cookbooks, YouTube channels, websites, sponsorship deals, and myriad other media appearances has allowed ethical meat to move out of elite restaurants and into more quotidian domestic spaces. High profile UK and US exposés including “campaigning culinary documentaries” fronted by celebrity chefs (Bell, Hollows, and Jones 179), along with the work of popular food writers such as Michael Pollan, have been instrumental in the mainstreaming of diverse new meat norms.The horrifying depictions of intensive chicken, beef, and pork farming in these exposés have contributed to greater public awareness of, and concern about, industrialised meat production. However, the poor welfare conditions of animals raised in battery cages and concentrated animal feeding operations often are presented not as motivations to eschew meat entirely, but instead as reasons to opt for more ethical alternatives. For instance, Hugh’s Chicken Run, Hugh Fearnley-Whittingstall’s 2008 television campaign for chicken welfare, resulted in making more free-range products available in British supermarkets (Johnston). More recently, there have been significant expansions in markets for variously defined categories such as grass-fed, free-range, organic, welfare-certified, humane, and/or environmentally friendly meat products in Australia and elsewhere, thanks in part to increased media attention to animal welfare issues (Arcari 169).As media has emerged as a “fundamental component of contemporary foodscapes, how they ‘perform’ and function, and the socio-material means by which they are produced” (Johnston and Goodman 205), ethical meat has increasingly been employed as a strategic resource in mainstream media and marketing. Ethical meat, for example, has been a key pillar in the contemporary rebranding of both of Australia’s major supermarkets (Lewis and Huber 289). Through partnerships that draw upon the “ethical capital” (290) of celebrity chefs including Jamie Oliver and Curtis Stone, and collaborations with animal welfare organisations such as the RSPCA, ethical meat has become central to supermarket advertising campaigns in recent years. Such campaigns have been especially successful for Coles supermarkets, which controls almost 30% of Australia’s highly concentrated grocery market (Roy Morgan). The retailer’s long-term sponsorship of MasterChef Australia (Network 10, 2009–)—a show that presents meat (or, as they term it, “protein”) as an essential component of most dishes and which regularly rates in the top 10 of Australian television programs (OzTAM)—further helps to emphasise that the solution to ethical problems is not to avoid meat, but to choose (Coles’) “better” meat (see fig. 1). This is promoted on the basis of a combination of ethics, price, and taste, and, remarkably, is able to deliver “better welfare at no extra cost to you” (Parker, Carey, and Scrinis 209). In short, chefs are making major contributions to awareness of ethical norms relating to meat consumption in a variety of settings. Figure 1: An example of a current meat product on the shelf at a major Australian retailer with packaging that makes a range of claims relating to production practices and quality, among other attributes. (Emily Buddle)“The Good Life”Lifestyle media has been a key site through which meat eating is normalised and recuperated into “ethical” frameworks (Arcari 169). Utopian visions of small-scale animal agriculture are a key feature of popular texts from the River Cottage Australia (Foxtel Networks, 2013–) series to Gourmet Farmer (SBS, 2010–) and Paddock to Plate (Foxtel Networks, 2013–). These programs are typically set in bucolic rural surrounds and centre on the host’s “escape” from the city to a more fulfilling, happier existence in the country (Phillipov, “Escaping”). Rural self-sufficiency is frequently framed as the solution to urban consumers’ alienation from the sources of their food, and a means of taking responsibility for the food they eat. The opening credits of Gourmet Farmer, for instance, outline host Matthew Evans’s quest to “know and trust what [he] eat[s]”, either by growing the food himself or being “no more than one degree of separation from the person who does”.This sense of connection to one’s food is central to how these programs make meat consumption ethical. Indeed, the production of animals for food reinforces particular notions of “the good life” in which the happiness of the animal is closely aligned with the happiness of its human producer. While texts sometimes show food animals’ full lifecycle from birth to slaughter, lifestyle media focuses mainly on their happy existence while still alive. Evans gives his pigs names that foreground their destiny as food (e.g., Prosciutto and Cassoulet), but he also pampers them as though they are pets, feeding them cherries and apples, and scratching them behind the ears much like he would his dog. These bucolic televisual images serve to anchor the programs’ many “spin-off” media texts, including blog posts, cookbooks (e.g. Evans), and endorsements, that instruct urban audiences who do not have the luxury of raising their own meat on how to source ethical alternatives. They also emphasise the deliciousness of meat raised and killed in humane, “natural” conditions, as opposed to those subjected to more intensive, industrialised production systems.Some argue that the notion of “ethical meat” merely masks the realities of humans’ domination over animals (Arcari). However the transition from “happy animals” to “happy meat” (Pilgrim 123) has been key to lifestyle media’s recuperation of (certain kinds of) meat production as a “humane, benevolent and wholly ‘natural’ process” (Parry 381), which helps to morally absolve the chefs who promote it, and by extension, their audiences.The Good DeathMeat consumption has been theorised to be based on the invisibility of the lives and deaths of animals—what has been termed the “absent referent” by feminist philosopher Carol J. Adams (14; see also Fiddes). This line of argument holds that slaughter and other practices that may raise moral concerns are actively hidden from view, and that animals are “made absent” within food consumption practices (Evans and Miele 298). Few meat consumers, at least those in Western countries, have seen animal slaughter first hand, and a disconnect between meat and animal is actively maintained through current retail practices (such as pre-packaged meat with few identifying cues), as well as in our language use, at least in English where most of the names of the meat are different to those of the animal (Plous; Croney) and where euphemisms such as “harvesting” abound (Abrams, Zimbres, and Carr). In many locales, including Australia, there is squeamishness about talking about slaughter and the processes by which “animal” becomes “meat” which in turn prevents open discussion about the origins of meat (Bray et al., “Conversation”).Campaigning culinary documentaries by chefs, including Matthew Evans’s recent For the Love of Meat (SBS, 2016), aim to reconnect animal and meat in order to critique modern meat production methods. In addition, Gourmet Farmer and River Cottage Australia both feature depictions of hunting (skinning and butchering of the animals is shown but viewers are rarely exposed to the kill itself) and emphasise the use of highly skilled hunters in order to bring about a quick death. By highlighting not only a good life but also what constitutes a “good death”, celebrity chefs and others are arguably generating discussion about what makes meat ethical by emphasizing that the quality of death is as important as the quality of life. In many of these programs, the emphasis is on more boutique or small-scale production systems which typically produce meat products that are higher priced and more difficult to source.Given that such products are likely out of reach for many potential consumers because of price point, convenience, or both, perhaps unsurprisingly the emphasis in many of these programs is on the consumer rather than the consumed. Hence these programs tend to be more about constructing an “ethical meat consumer”, defined implicitly as someone who acknowledges the meat/animal connection through conscious exposure to the realities of animal slaughter (for example, by watching a documentary), by “meeting your meat” such as in the BBC series Kill It, Cook It, Eat It (BBC, 2007; Evans and Miele), or by actively participating in the slaughter process as Evans did with his own chickens on Gourmet Farmer. As anthropologist Catie Gressier notes in her study of wild meat consumers in Australia, “hunting meat is seen as more noble than purchasing it, while wild meat is seen as preferable to farmed” (Gressier 58). Gressier also describes how one of her participants viewed hunting (and eating locally) as preferable to veganism because of the “animal violence that is the inevitable outcome of mass-crop agriculture” (58). However some scholars have argued that highly graphic depictions of slaughter in the popular media are becoming more commonplace as a masculinised type of “gastro-snuff” (a term referring to food-related visual depictions of brutal killings) (Parry 382). These types of efforts thus may fail to create dialogue about what constitutes ethical meat or even an ethical meat consumer, and may well reinforce more traditional ideas about human/non-human hierarchies.In contrast to coverage in popular media, detailed descriptions of commercial slaughter, in particular pre-slaughter (lairage) conditions, are yet to make it on to restaurant menus, despite the connections between meat quality and pre-slaughter conditions being well recognised even by consumers (Evans and Miele). Commercial slaughter conditions are one of the reasons that hunting is framed as more ethical than “ethically farmed” animals. As an Internet post, quoted in Adams (“Redneck” 50), puts it: “Hunting? A creature is peacefully in its own domain, it is shot. How is that worse than being carried for hours in a truck, being forced into a crush, hearing the bellows of other creatures, being physically restrained at the peak of terror, then culled?” Although determining precise rates of consumption of wild meat is methodologically difficult (Conservation Visions 28), available rates of hunting together with limited consumption data indicate that Australians currently eat less game or wild-caught meat per capita than those in Europe or North America. However, there is a sector of the community in Australia who pursue hunting as part of their ethical food habits (Bray et al., “Ferals”) with the largest proportion of wild-meat consumers being those who hunted it themselves (Gressier).In many cases, descriptions of animal lives (using descriptors such as “free range” or “grass fed”) serve implicitly as proxies for assurances that the animals’ deaths also have been good. One exception is the increasing awareness of the use of halal slaughter methods in part due to more transparent labelling, despite limited public awareness about the nature of these methods, particularly in the Australian context where they in fact comply with standard animal welfare requirements such as pre-slaughter stunning (Bergeauld-Blackler). Detailed descriptions of post-mortem conditions (e.g., aging conditions and time) are more common on restaurant menus, although arguably these no longer draw attention to the connections between the animal and the meat, and instead focus on the meat itself, its flavour and other physical qualities, rather than on ethical attributes.Thus, although it would seem obvious that ethical meat consumption should involve considerations about slaughter conditions or what makes a “good death”, most efforts have focused on encouraging people to make better and more reflexive consumer choices, rather than promoting deeper engagement with slaughter processes, perhaps underscoring that this domain may still represent one of the final food taboos. Although it might seem to be counterintuitive that wild or hunted meat could be viewed as an ethical food choice, particularly if vegetarianism or veganism is taken as the main point of comparison, these trends point toward the complexities inherent in food choice and the inevitable trade-offs in values that occur in these processes.Problems with Promoting Ethical Meat Norms: Ways ForwardIt is undeniable that many people are reflecting on their consumption habits in order to pursue decisions that better reflect their values. Attempting to be an “ethical meat consumer” clearly fits within these broader trends. However there are a number of problems associated with current approaches to ethical meat consumption, and these raise questions as to whether such efforts are likely to result in broader changes. First, it is not clear that restaurants are the most appropriate spaces for people to engage with ethical considerations, including those relating to meat consumption. Many people seek to try something new, or to treat themselves when dining out, but these behaviours do not necessarily translate into changes in everyday eating habits. Reasons are varied but include that people cannot reproduce the same types of dishes or concepts at home as what they get at restaurants (or see on TV shows for that matter), and that many products may be out of an acceptable price range or inconvenient for daily consumption. Others want to escape from ethical decisions when dining out by relying on those preparing the food to do the work for them, and thus sometimes simply consume without necessarily investigating every detail relating to its production, preparation, and so on.Perhaps more importantly, many are sceptical about the promotion of various meat-related values by high-profile or celebrity chefs, raising questions about whether ethical categories are merely packaging or window dressing designed to sell products, or if they are truly tied to deeper values and better products. Such concerns are reinforced by tendencies to emphasize one type of meat product—say free-range, grass-fed, or humanely-raised—as better than all others, or even as the only right choice, and thus can at times seem to be elitist in their approaches, since they emphasize that only certain (often extremely expensive boutique products) count as ethical. As scholars have noted about the classed nature of many of these consumption practices (see, for example, Bell and Hollows; Naccarato and LeBesco), these types of value judgments are likely to be alienating to many people, and most importantly will not foster deeper reflections on our consumption habits.However it is clear that celebrity and other high-profile chefs do get the public’s attention, and thus can play important roles in shaping conversations about fostering more ethical ways of eating, including meat consumption. We contend that it is important not to emphasize only one right way of eating, but to actively consider the various trade-offs that we make when choosing what to buy, prepare, and consume. Promoting answers by nominating certain meat products or production methods as always better in all circumstances, no matter how these might be in conflict with other values, such as preferences for local, organic, alignment with cultural or religious values, sustainable, fair trade, and so on, is not likely to result in meaningful public engagement. Critiques of Pollan and other food activists make similar points about the potential elitism and hence limited value of promoting narrow forms of ethical eating (e.g., Guthman et al.; Zimmerman).In addition, such food categories often serve as proxies for deeper values, but not necessarily for the same values for all of us. Simply relying on categories or types of products thus fails to allow engagement with the underlying rationale for various choices. More generally, promoting individual consumer decision-making and market demand as the keys to ethical consumption overlooks the broader systemic issues that limit our choices, and in turn limits attention to changes that might be made in that system (e.g., Lavin; Guthman et al.; DeLind; Ankeny).Thus instead of promoting one right way of eating meat, or a narrow number of acceptable choices, celebrities, chefs, and restauranteurs should consider how they can help to promote dialogue and the posing of the right types of questions to consumers and diners, including about trade-offs inherent in meat consumption and choices of other products, ethical and otherwise. They also should use their roles as change-makers to consider how they might influence the broader food system, but without promoting a single right way of eating. Parallel to recent calls from scientists for a new planetary health diet which promotes increased vegetable consumption and reduced meat consumption for environmental, health, and other reasons, by providing a range of trade-offs to support a diet that that allows individuals to make personalised choices (Willett et al.), hybrid approaches to ethical eating are more likely to have influence on consumers and in turn on changing eating habits.ReferencesAbrams, Katie M., Thais Zimbres, and Chad Carr. “Communicating Sensitive Scientific Issues: The Interplay between Values, Attitudes, and Euphemisms in Communicating Livestock Slaughter.” Science Communication 37 (2015): 485–505.Adams, Carol. The Sexual Politics of Meat: A Feminist Vegetarian Critical Theory. London: Continuum, 2000.Adams, Michael. “‘Redneck, Barbaric, Cashed Up Bogan? 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Over the last 20 years, we have witnessed worldwide a renewed interest in local food products and traditional cuisine. Addressing this demand, the catering industry has played a pivotal role in reviving local food heritage and traditions. While several studies have explored the evolution of this trend in Europe, little attention has been given to this phenomenon in contemporary Africa. To partially fill this gap in the literature, we conducted an ethnographic study to investigate the role of the catering sector in recovering and promoting food and gastronomic heritage in Nakuru County, an emerging Kenyan agricultural and tourist hub. Specifically, we aimed at understanding the main drivers behind the offering and demand for traditional ingredients and recipes. Fieldwork was conducted through the analysis of 41 restaurants and hotels, and data collection was completed through semi-structured interviews with 51 professionals, including owners, food and beverage managers, and chefs. We reported 33 recipes and ingredients tied to Kenyan culinary traditions. Some differences in the role of Kenyan cuisine emerged, with the differentiation mostly linked to the customer profiles. In particular, attention toward traditional foods was more accentuated in restaurants aimed at middle- and high-income Kenyan customers and for specific products namely African leafy vegetables and indigenous chicken, locally known as kuku kienyeji. Concurrently, we discovered that the inclusion of these products on the restaurant menus implied an incipient localization of the food supply chains based on self-production or direct commercial relationships with small-scale producers. The research highlighted how the relaunch of traditional food and cuisine develops from a demand for healthy and natural products rather than a search for cultural authenticity. Based on the specificities of the local market, this fosters the creation of alternative supply strategies to cope with the poor quality of ingredients, price fluctuations, and discontinuity of the supply. In this sense, the research suggests also considering tangible factors linked to the technological and logistical conditions of the trade and safety of food to understand the drivers behind the rediscovery of local and traditional foods.

Aim: Foodborne illnesses have a significant global burden and can be life-threatening, with higher risk in vulnerable groups such as children. SafeConsume is an EU-funded, transdisciplinary project aiming to improve consumers’ food safety behaviour. Developing educational resources on food safety for use in schools has potential to improve teaching of our young consumers. The aim of this study was to explore school educators’ attitudes, behaviours and knowledge towards food hygiene, safety and education. Methods: Focus groups and interviews in England, France, Portugal and Hungary explored educator knowledge, skills, intentions and beliefs around educating young people (11–18 years) about food safety. Data were analysed using NVivo and emerging themes were applied to the Theoretical Domains Framework. Results: A total of 48 educators participated. Knowledge, confidence and skills to teach food safety to young people varied depending on background and training. Educators reported they had a role to teach food safety to young people, were positive about delivering education and optimistic they could improve students’ food safety behaviour. Barriers to teaching included lack of national curriculum coverage, limited time and money, and lack of facilities. Educators reported that social influences (family, celebrity chefs, public health campaigns and social media) were important opportunities to improve young peoples’ awareness of food safety and consequences of foodborne illness. Conclusion: Educator food safety expertise varied; training could help to optimise educator knowledge, confidence and skills. Ministries of Health and Education need encouragement to get food safety incorporated further into school curricula across Europe, so schools will be motivated to prioritise these topics.