Dissertations / Theses on the topic 'China’s Automotive Industry'

Thesis (MBA)--University of Stellenbosch, 2009.
ENGLISH ABSTRACT: The South African automotive industry has enjoyed unsurpassed growth over the past 15 years and the majority of its successes are attributable to the efforts of the Motor Industry Development Plan (MIDP). Unfortunately, the MIDP cannot be a permanent solution for accelerating growth and the longevity of industry role players such as vehicles and component manufacturers is of great concern. The Chinese automotive industry on the other hand is booming and millions of vehicles are churned out annually. Internal market forces, overproduction and government initiatives compel Chinese manufacturers to cross the Chinese borders in search of alternative and mostly less developed markets for their motor vehicles. These vehicles can now be found in most African countries south of the Sahara, including various brands on the South African roads. South Africa's roads accommodate almost a hundred models against which the Chinese vehicles need to compete. What is attractive about the Chinese vehicles is their price, but unfortunately the vehicle quality is not up to standard yet. Chinese vehicles have however improved so much over the past few years that it is expected they will soon be able to compete with well-established local brands such as Toyota, Volkswagen, Honda, etc. Although the price tag of these vehicles is increasing the mobility of the average South African consumer, the effect it might have on the existing automotive market is uncertain as the Chinese vehicle has already proven to gain market share in a declining economy. So where the average consumer will benefit from the Chinese vehicle, the industry workforce might not be so lucky. It is thus crucial for the industry to establish ways to create international dependence on South Africa's automotive industry. The opportunities are endless and various management approaches can be taken to leverage the industry's shortfalls. A serious shortfall is the global shortage of innovators and as South Africa is known as one of the most innovative countries in the world, it could easily gear itself in supplying innovating concepts and leading-edge technology to the global industry. To be able to do so successfully requires a concerted effort of all role players in the local industry. The local industry needs to expand its reach into the world to guarantee its longevity. Possible ways of doing so are to increase the level of value-adding activities and so too the exportation of value-adding components and fully built-up vehicles. By proving itself as a value-adding strategic partner, the industry can attract additional global manufacturers to invest in manufacturing facilities in South Africa, which does not exclude Chinese manufacturers. Last but not least, the South African government needs to develop a manageable instrument with a single objective, which is to grow and sustain an internationally competitive automotive industry in order to attract and keep global investors within the industry and the country.
AFRIKAANSE OPSOMMING: Die Suid-Afrikaanse motorindustrie het ongekende groei ervaar oor die afgelope 15 jaar en die suksesse daarvan word grotendeels toegeskryf aan die Motor Industrie Ontwikkelings Plan (MIDP). Ongelukkig kan die MIDP nie die permanente oplossing wees om die groei van die industrie aan te hou stimuleer en versnel nie. Die toekomstige lewensvatbaarheid van huidige spelers in die industrie wek egter groot kommer. Die Chinese motorindustrie aan die ander kant bars uit sy nate en miljoene motors word jaarliks vervaardig. So is dit ook dat interne markkragte, oorproduksie en regeringsinisiatiewe Chinese motorvervaardigers dwing om oor hul grense heen te gaan op soek na ander, minder ontwikkelde markte vir hul motors. Hierdie motors kan nou in meeste Afrika lande suid van die Sahara gevind word en sluit in talle modelle op Suid-Afrikaanse paaie. Die Suid-Afrikaanse paaie akkommodeer tans amper 'n honderd motormodelle teen wie die Chinese motors sal moet kompeteer. Wat egter aantreklik is van hierdie motors is hul prys, maar ongelukkig is die kwaliteit nog nie op standaard nie. Chinese motors het egter oor die jare so verbeter dat dit verwag kan word dat hul binnekort met meer bekende make soos Toyota, Volkswagen en Honda sal kan kompeteer. Alhoewel die besonderse prys van die motors die mobiliteit van die gemiddelde Suid Afrikaanse verbruiker verhoog, is die effek daarvan op die huidige motormark onseker omdat Chinese motors alreeds bewys het dat hut markaandeel kan wen in 'n dalende ekonomie. So waar die gemiddelde verbruiker mag bevoordeel word deur die Chinese voertuig, kan die werkersmag in die huidige motorindustrie nie so gelukkig daaraantoe wees nie. Dit is dus van kardinale belang dat die industrie maniere vestig om internasionale afhanklikheid van Suid-Afrika se motorindustrie te kweek. Die geleenthede is legio en talle invalshoeke kan geneem word om die industrie se tekortkominge te bestuur en uit te balanseer. 'n Belangrike tekortkoming is die globale tekort aan innoveerders en omdat Suid-Afrika gesien word as een van die mees innoverende lande ter wereld, kan die industrie maklik voorberei word om innoverende konsepte en baanbrekerstegnologie aan die globale industrie te verskaf. Om so iets suksesvol te doen het egter die gesamentlike insette nodig van alle rolspelers in die Suid-Afrikaanse motorindustrie. So ook het die industrie dit nodig om sy wereldwye impak te vergroot om sodoende sy lewensvatbaarheid te vergroot. Moontlike maniere om dit te vermag is om die aantal waardetoevoegende aktiwiteite te vergroot asook die uitvoere van waardetoevoegende komponente en klaarvervaardigde voertuie. As die industrie hom self kan bewys as 'n strategiese vennoot wat waarde toevoeg, kan die industrie addisionele internasionale vervaardigers aantrek om te investeer in vervaardigingsfasiliteite in Suid-Afrika, wat natuurlik nie Chinese vervaardigers uitsluit nie. Ten laaste is dit nodig vir die Suid-Afrikaanse regering om 'n bestuursinstrument te ontwikkel met een doel voor oe en dit is om die industrie se internasionale kompeterendheid te bevorder en te behou sodat globale investeerders in die industrie en Suid-Afrika in geheel kan investeer.

Thesis (S.M.)--Massachusetts Institute of Technology, Engineering Systems Division, Technology and Policy Program, 2006.
This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Includes bibliographical references (leaves 103-106).
Governmental industrial policies have great influence on industrial performances and development trajectories. The infant industry theory has been the dominating theoretical foundation of the industrial policies in developing countries to protect and foster their immature industries. However, the successful application of infant industry theory is subject to many conditions, such as the economic and political environment in a specific country. In this thesis, the case of China's automotive industry under strong industrial policies is used to demonstrate the complex dynamics between policies and industrial development, as well as the interactions between government and industry. Especially, the key factors that determine the success or failure of the infant industry theory are the research focus. The overall industrial characteristics of China's automotive industry were overviewed. The industry was protected and fostered in the past two decades with a few policy options, such as trade barriers, joint venture regulation, local content rule, industrial entry limit and etc. However, the indigenous industry became highly fragmented, still lacks independent technological capabilities, and relies on the international automakers which have gradually dominated the passenger car market in China over the time of protection.
(cont.) Systematic causal analyses are conducted to explore the essential reasons for the distorted policy impacts on industrial evolution. The results indicate the regionalism and departmentalism in China's government system led to the fragmentation, and the "regulatory capture" between the government and state-owned enterprises is the major reason for the oligopoly of joint ventures and the industry-wide lack of active capability development. The uniqueness of the strong governmental ownership in the market players in the Chinese automotive industry determined the failure of the application of infant industry theory. A further cross-country comparative analysis also supports these major findings. A few policy recommendations, including ownership reform of state-owned enterprises, centralization of industrial management and etc., are proposed at the end of the thesis.
by Jianxi Luo.
S.M.

The main goal of this thesis -- "Market Analysis of Škoda Auto in China" is to analyze Škoda Auto Group in The People's Republic of China. Enjoying more than 100 years of history, Škoda Auto, based in Mladá Boleslav, Czech Republic, is one of the world's oldest automobile manufacturer and is a part of Volkswagen Group -- one of the world's largest auto concerns. Škoda Auto is a global brand presented in all major markets including emerging markets of Russia, India and most importantly China. Even though Škoda Auto has entered the Chinese automotive market very recently -- in 2007 with Octavia - in the first half of 2011 sold there 112 000 vehicles. Moreover, since 2010 Chinese market is the largest one for Škoda Auto followed by German and Czech markets. This thesis analyzes Škoda Auto in China as well as describes the main differences in model lines from European versions.

The production network of automotive industry is a case in lead firm-led. When automotive lead firms invested in less developed countries, they used to built and organize their reconfigured production networks with their "follow-source" suppliers and intermediaries according to the requirements of local government. Accordingly, a rich body of literature exists on the characteristics of temporal process and spatial organization of automotive lead firm-led reconfigured production networks because their organization is directly significant for local economic development. Additionally, the underlying dynamics mainly emphasize the role of the automotive lead firms or local government and governance with their "follow-source" suppliers focused on a firm-centered analysis. However, these studies overlook the different characteristics of the temporal process and spatial organization of the various automotive lead firms-led reconfigured production networks formed that can dynamically trigger diverse local economic development. Additionally, the underlying dynamics behind the formation of reconfigured production networks ignore the intra-firm dynamics such as assemblers, R&D centers and engines of lead firms and the extra-firm dynamics such as different lead firms interplaying with various levels of states in host regions. This thesis employs quantitative methods such as firm-level data analysis and indicators measuring by Location Quotient index, Global Moran's I and Geographic Information System techniques, as well as semi-structured in-depth interviews analyzing by coding. It examines the temporal process and spatial organization of Japanese reconfigured production networks, particularly the organization with their suppliers in the automotive industry led by various lead firms. It illustrates that the organization of reconfigured production networks of various Japanese lead firms-led in Guangzhou can be regarded as "exclusive networks" characterized by close organization with their "follow-source" suppliers in the formation of trust and long-term relationship whilst displaying relatively weak ties with local suppliers, although the extent of them are different. The most exclusive network is Toyota, followed by Honda and Nissan. Spatially, there exist close inter-firm supply linkages in Japanese automotive firms, centering on their lead firms, having shaped tripartite confrontation of Japanese automotive investment within Guangzhou in terms of the extent of agglomeration, co-location effects, firm-size distribution within the agglomerations, and the effect of spatial autocorrelation. Drawing upon the "strategies" concept of global production networks (GPNs) theory, this thesis further demonstrates the differing extent of exclusive networks led by various lead firms can be interpreted by the different inter-firm partnership strategies between Japanese lead firms and their suppliers or intermediaries; the different agglomeration of spatial organization in the tripartite confrontation can be elucidated by the different three intra-firm coordination strategy of Japanese lead firms, and extra-firm bargaining strategy between Japanese firms (usually lead firms and largest suppliers) and local government. As a result of weak organization with local suppliers, the reconfigured Japanese automotive production networks cannot substantially accelerate the development of Guangzhou's local suppliers industry.

This thesis deals with the internationalisation strategies of Chinese car manufacturers towards the European car market in the period 2012-2025. It starts by introducing the internationalisation framework on a theoretical level with special regards to the automotive industry. In the second part then the major characteristics of the Chinese and European car markets are identified. The conclusions from this analysis then create the base for a subsequent analysis of capabilities of Chinese car manufacturers with respect to the target European market. In the last part of the paper the identified information is used for coming up with potential entry strategies of Chinese carmakers in Europe in the specified time period as well as identifying the most probable consequences of this market entry for the current market players.

Over the past two decades, the open-door of the market supply in China has had a massive impact on the automotive market. This development contributes to the globalization of the automobile industry that involved the integration of the Chinese domestic market into the international markets. Among many reasons, motivation to gain access to industrialized markets and to gain access to superior technology, management resources and knowledge are the most driving factors of the Chinese automotive industry for the internationalization and going abroad strategy of China´s automotive industry. This study investigated whether different external globalization drivers and internal organization factors have differential effects on various dimensions of China´s automakers firms’ global strategy. Most of the studies written about global strategies have implemented only either of the internal or the external drivers of the internationalization of the firms. The contribution of the paper introduces a more comprehensive model on the global expansion of a firm. This paper concludes that China´s automotive industry has some competitive advantages such as low cost, while, facing a number of challenges that hinder the internationalization of Chinese automobile companies. It also shows that multiple factors play an important role in firms' internationalization global strategy plan. It is thus essential that the interaction among independent variables is considered in the determination of global expansion strategy. This paper suggests that in comparative application of China´s economy of internationalization process to most of other industries in the emerging markets, they have similar development strategies and profiles due to the similar enterprise organizational mode and industrial environment. Therefore, most of the factors discussed in this paper can also apply to many industries in other emerging markets that are seeking for internationalization by creating a competitive global expansion strategy.

This diploma thesis deals with the comparison of developmental trends of the automotive industry in China and India most of all from the perspective of current significant changes in geographic allocation of automotive production capacities and continual attenuation of position of traditional automotive centers. The first chapter discusses economic significance of the automotive industry and related economic and environmental challenges. The second chapter is focused on impact of the globalization process on systemic and geographic organization of the automotive industry. Next chapters analyze and compare the automotive industry in China and India focused on historical predispositions and current developmental trends. The last chapter compares future potential of both countries in the global automotive industry, identifies main competitive advantages and analyzes possibilities of future development.

Thesis (MComm)--Stellenbosch University, 2008.
ENGLISH ABSTRACT: Globalization has shifted to a level where market competition is tougher. Therefore, multinational companies focus on cutting cost along the company’s supply chain with heavy scrutiny on procurement. Developing countries have become very attractive from which to strategically procure commodities because of low cost labour, especially from the People’s Republic of China. The business complexity, ethics and current market situation in China are often too modestly emphasized. Yet, these elements have a significant impact on the sourcing decision because it indirectly influences the total landed cost of a commodity but is not taken into account. Therefore, the total landed cost on which sourcing decisions are made, does not reflect the actual total landed cost of a commodity. In many cases multinational companies sourcing from China do not realise the impact of the hidden cost involved and do not reach the expected cost savings as calculated. The purpose of this study is to explore why more attention must be paid to hidden cost when automotive commodities are procured from China. This, as well as the research methodology used in order to obtain the data, is explained in chapter one. Chapter two of this thesis illustrates the change in a company’s supply chain and discusses this in a global sourcing context. The sourcing commodity, which is the point of focus in this study, is automotive commodities sourced from China and is discussed in chapter three. Based on China’s increased presence in global sourcing of automotive commodities, chapter four focuses on China’s integration into the global supply chain. The influential factors that have an impact (hidden cost) on the actual landed cost of commodities sourced from China are described in chapter five and identified as guanxi, indirect business logistic obstacles, quality of goods and supply, management, the labour market and training, and Intellectual Property Rights (IPR). In chapter six the influential factors, as described in chapter five, are analysed through a case study of Daimler Chrysler China Limited. Chapter seven is a comparative study of Japan’s miracle economy from 1960-1980 and the current economic trends in China to determine whether it will be feasible to procure automotive commodities from China in the future with regards to the economic indicators.
AFRIKAANSE OPSOMMING: Globalisering het verskuif na ʼn vlak waar mark kompetisie meer gekonsentreerd is. Daarom fokus multinasionale maatskappye ernstig daarop om kostes langs die aanvoerketting van die maatskappy te verminder deur te konsentreer op die aanskaffingsproses. Ontwikkelende lande het uiters aanloklik geword as bestemming in die strategiese aanskaffingsproses van goedere weens lae arbeidskoste, veral vanaf Sjina. Tans word die besigheidskompleksiteit, etiek en die markkondisie in Sjina meestal onderbeklemtoon. Daarenteen het die faktore ‘n gewigtige impak op die aanskaffingsbesluit omdat dit die totale koste by aankoms indirek beïnvloed. Gevolglik reflekteer die totale koste by aankoms, waarop aanskaffigsbesluite gegrond word, nie die werklike koste van aankoms van goedere nie. In menige gevalle behaal multinasionale maatskappye nie die verwagte kostebesparing soos bereken vir goedere wat vanaf Sjina aangeskaf word nie omdat die multinasionale maatskappye onbewus is van die impak wat die versteekte koste op die totale koste by aankoms het. Die doel van hierdie studie is ‘n ondersoek na die redes waarom daar meer beklemtoning moet wees op versteekte koste wanneer goedere uit Sjina aangeskaf word. Dit, sowel as die navorsingmetodes wat gebruik is om die inligting vir die studie in te win en akkuraat deur te gee, word verduidelik in hoofstuk een. Hoofstuk twee bespreek die verandering in 'n maatskappy se aanvoerketting in ʼn globale aanskaffingskonteks. Hoofstuk drie fokus op redes vir Sjina se toenemende verteenwoordige rol in die globale aanskaffing van goedere en op die aanskaffing van motorvoertuigparte uit Sjina. Met betrekking tot die globale aanskaffing van goedere word die integrasie van Sjina in die globale aanskaffingsketting in hoofstuk vier bespreek. Die beïnvloedende faktore wat 'n impak (versteekte koste) op die werklike koste by aankoms van die motorvoertuigparte wat aangeskaf word vanaf Sjina het, word bespreek in hoofstuk vyf en geïdentifiseer as guanxi, indirekte besigheidslogistiek hindernisse, die kwaliteit van goedere en die aanskaffing daarvan, bestuur in Sjina, die Sjinese arbeidsmark en opleiding in die werksplek, en intellektuele eiendomsreg. In hoofstuk ses word die beïnvloedende faktore (soos bespreek in hoofstuk vyf) geanaliseer deur ʼn gevalle studie van Daimler Chrysler Sjina Beperk. Hoofstuk sewe is ʼn vergelykende studie tussen Japan se wonder ekonomie van 1960-1980 en die huidige ekonomiese tendens in Sjina om te bepaal hetsy dit moontlik sal wees om motorvoertuigparte aan te skaf vanaf Sjina in die toekoms met betrekking tot die ekonomiese indikatore.

Multinational Corporations (MNCs) are facing the paradox of globalization and localization in entering each new market. Generally, there are two perspectives which regard to how a MNC configure its cross-border activities: The first is global convergence perspective, which focuses on leveraging corporate resources and attaining global synergies. The second is international diversity perspective, which lays more emphasis on local adaptation and harnessing diversities. Both perspectives have their pros and cons, a balance between international standardization and local adaptation is vital.

For the major Auto Giants in the world operating and competing worldwide, the significance of China market is as clear as day to everyone. This paper focuses on how the major Auto Giants balance the paradox of globalization and localization in the China market. In other words, how the MNCs deal with the dilemma of globalization and localization under different strategic contexts? We adopt a model which divides their activities in China into 6 stages and which includes criteria with regard to the dilemma of localization and globalization.

This master thesis deals with increasing importance of Chinese and Indian car manufacturers. The aim is to present possible ways how European manufacturers would respond to new competition from China and India. The first chapter defines theoretical basis of the thesis. The second chapter analyses in detail current situation of the European automotive industry. The third chapter focuses on development of the industry in China and similarly, there is India analysed in the fourth chapter. The last chapter presents alternative approaches of European manufacturers and their prospective adaptation to the new competition.

The entry of China into the globalized world and onto the stage of the global automarket has presented auto manufacturers with the largest ever market opportunity. While global competitive forces drive firms to develop product innovation through their global supply chains, the approach of global auto manufacturers and their first tier suppliers has been to bring existing technology into China. Only recently has the supply chain in China become integrated into the global product innovation cycle. While innovations generated by supply channel relationships, as opposed to individual partners, are playing an increasingly important role in the success of all supply chain partners, there has been limited research in the literature on how supply chain relationships cultivate the process of such innovation generation, particularly in China. Correspondingly, this study explores how multinational suppliers can develop adaptive product innovation in order to create a sustainable competitive advantage in China and how the protection of their knowledge helps them sustain it. Drawing on the knowledge-based view and transaction cost economics, and integrating those with behavioural governance and the institution-based view this study identifies drivers of product innovation for MNC suppliers in their relationships with Chinese OEMs, investigates the influence of supplier involvement and knowledge protection on supplier product innovation and examines the outcomes in the specific context of the Chinese automotive industry from the first-tier supplier perspective. Survey results of 170 multinational automobile suppliers in China indicate support for most of the hypotheses. Specifically, knowledge protection is found to have an impact on product innovation in the context of the auto industry in China. Supplier involvement in co-design and co-development with an automotive OEM customer has an inverted U-shaped relationship with product innovation. Furthermore, trust and technological uncertainty are found to drive greater product innovation. In addition, the institutional environment moderates the effect of product innovation on performance. Overall, this study enhances the understanding of how MNC suppliers can acquire local knowledge, develop products adapted to the local market requirements and foster product innovation while retaining their knowledge and know-how and minimizing negative effects of spill-overs to the local competition in the automotive industry in China.

The aim of this thesis is to assess Chinese automotive industry in the context of Chinese and world economy. Above all, it is focused on competitiveness of Chinese car makers with their counterparts from developed economies. Thesis has three parts. First chapter looks into the current position of both Chinese economy and automotive industry in the development pattern of the Word economy. Second part deals with automotive sector in China, its development and biggest car makers; also analyses results of Chinese customers' survey conducted. The goal of the last part is to examine current trends in the industry and competitiveness of Chinese car makers abroad.

The aim of my work is the analysis of the company Škoda Auto in the market of China. This market is one of the key market for sales nowadays. Another aim is the analysis of potential countries for expanding of the company and trying to find a suitable strategy for enter. The first part deals with the automotive industry mainly in the domestic market including influence of world crisis. The presentation of the company, the position in the market and operations abroad are described in the second and the third part. The goal of the fourth part is the market of China, where Škoda Auto produces on basis of license. The tools of marketing mix with emphasis on China are included in the fifth part. China disposes of great potential and increasing sales, but there are another possibilities to expand its activities. The company doesn't operate in the markets of Southeast of Asia yet. I tried to find suitable strategies how to enter there.

碩士
淡江大學
中國大陸研究所碩士班
102
Automotive parts industry is the basic important of automobile industry. The growing trend of automotive parts is related with whole field’s level of development. In comparison with every each country is consider automotive parts as basis. China automotive industry has been developing with high speed on production and sales to get an excellent achievement and become the best country of automobile of the world. However, the development of automotive parts is uneven so that couldn’t be a competitive cooperation. It’s urgent that china has to intensify automotive parts in order to be a world power. China automotive parts industry has been developing for 60 years. Automotive parts industry is getting stronger along with production’s increase and under the government’s assistance. It appears on three points including the scale of industry, exportation are increased and industrial agglomeration. Although china automotive parts industry has a great achievement, but it still has a quite distance with whole industry even with international level. This study used SWOT theory to analyze the strengths, weaknesses, opportunities, threats of china automotive spares industry for automotive parts industry and policy directions as reference.

by Li Wen-Ye, Mak Wai-Leong.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1997.
Includes bibliographical references (leaves 57-58).
ABSTRACT --- p.ii
TABLE OF CONTENTS --- p.iii
LIST OF TABLES --- p.v
Chapter
Chapter I. --- INTRODUCTION --- p.1
Hong Kong Industrialists --- p.1
China Automotive Components Industry --- p.3
The Opportunities --- p.4
Chapter II. --- METHODOLOGY --- p.5
Objective --- p.5
Content --- p.6
Chapter III. --- CHINA AUTOMOBILE & COMPONENTS INDUSTRIES --- p.7
China Automobile Industry --- p.7
China Automotive Components Industry --- p.10
Chapter IV. --- EVALUATION OF CHINA AUTO COMPONENTS INDUSTRY --- p.13
Market Size --- p.13
The Original Equipment (OE) Parts Market --- p.14
The Replacement Parts Market --- p.18
Chapter V. --- EXTERNAL ANALYSIS OF AUTO COMPONENTS INDUSTRY --- p.21
Potential competitors --- p.21
Rivalry among established companies --- p.22
Bargaining power of buyers --- p.24
Bargaining power of suppliers --- p.25
Threats of substitute products --- p.26
Conclusion of Porter Analysis --- p.27
Chapter VI. --- CASE STUDIES --- p.28
Company Profile --- p.28
Company Analysis --- p.39
Chapter VII. --- RECOMMENDATIONS --- p.44
Entry Framework --- p.44
Government Policy --- p.45
Market Selection --- p.46
Product Selection --- p.47
Technological Requirements --- p.48
Location Selection --- p.49
Forms of Investment --- p.51
Chapter VIII. --- CONCLUSION --- p.53
APPENDIX --- p.54
BIBLIOGRAPHY --- p.57

碩士
國立臺北大學
企業管理學系
98
1. This study makes automotive recycling industry enter China market assessment element before case company establish plant. 2. Use case study method based on resource-based theory to identify cases of company entering the China market assessment factors 3. Research method follow this step: a. Study related literature. b. Visit expert. c. Study China automobile rebuilt industrial structure and law. d. Study and visit “Fortune motors company”. e. Study and visit “Geely holding group”. 4. Get research conclusions for 9 assessment factors: a. Production and detection technique. b. R & D. c. Factory management. d. Qualified engineer human resource. e. Key machinery and equipment. f. Key components and part. g. Capital. h. Channel. i. Trademark. 5. Apply research conclusions to practice 3 tactics for case company: a. Compare case company and Geely holding group about China transmission rebuilt plant assessment factors. b. Evaluate competition and benefit of case company transmission rebuilt plant in China. c. Establish case company transmission rebuilt plant strategic in china.

by Lee Tak Wah.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1996.
Includes bibliographical references (leaf 93).
ABSTRACT --- p.iii
TABLE OF CONTENTS --- p.v
LIST OF TABLES --- p.vii
ACKNOWLEDGEMENT --- p.viii
Chapter
Chapter I --- BACKGROUND --- p.1
Service Product --- p.1
Passenger Car Market Size --- p.1
Service Providers --- p.1
Size of the Industry --- p.2
Investment Return of the Distributor --- p.3
The Global Market Trend and Strategy --- p.4
Chapter II --- LITERATURE REVIEW --- p.6
Customer Satisfaction --- p.6
Understanding Service --- p.7
Developing the Strategy --- p.8
Tools for Service Marketers --- p.11
Competing through Quality & Productivity --- p.14
An Integrative Framework for Marketing Service --- p.15
Chapter III --- OBJECTIVE & METHODOLOGY --- p.16
Secondary Data Analysis --- p.16
Problem Statement --- p.26
Research Objective --- p.27
Scope --- p.27
Chapter IV --- PERSONAL INTERVIEW --- p.28
Sampling --- p.28
Conducting the Interview --- p.29
Question Guidelines --- p.29
Profile of the Interviewees --- p.30
Summary of the Interview --- p.30
Chapter V --- CUSTOMER SURVEY --- p.34
Methodology --- p.34
The Questionnaire --- p.35
Field Work --- p.38
Findings of the Survey --- p.39
Chapter VI --- CONCLUSION --- p.46
Alternative Strategy One - Cost Leadership --- p.47
Alternative Strategy Two - Product Differentiation --- p.48
Final Remarks --- p.49
APPENDIXES --- p.51
BIBLIOGRAPHY --- p.93

碩士
國立交通大學
管理科學學程碩士班
91
The most difference between Taiwan auto industry and other countries in the world is lacking economic scale because the market is too small. In addition, Taiwan auto market grows slowly recently, even in a negative growth, which causes some companies making a loss every year. Concerning the economic reformation and allowing foreign capital’s investment, the economics continues improvement in mainland China. There is about 23% growth rate averagely in Chinese auto market in the past ten years. Especially in the oversupply situation of the world’s auto market, Chinese auto market has became the fastest growth market in the world, attracting the famous international automakers in Euro, American and Japan to invest directly in a continuous stream in mainland China. Because the fast economic growth accumulating the needs of the domestic market with the infinite imagination from the 1.3 billion population in mainland China, some automakers in Taiwan make a investment to have joint ventures in mainland China. However, most automakers in Taiwan only can export spare parts or provide technical assistance in mainland China according to the relationship with their technical provider or their business scale. In this paper, we attempt to explore the better entry mode of Taiwan automakers when they invest in mainland China. This paper observes and analyses the auto market environment of cross-strait, the influent in WTO (World Trade Organization) entry of cross-strait, the prospect of Chinese auto market, and the products and resources of Taiwan automakers and their entry modes in mainland China. Then, the result from our observation and analysis accompany with deep interviews of some relevant Taiwan’s automakers through their experiences to modify the feasibility of our proposal. These will give a complete and easy understanding framework to Taiwan’s automakers that they are not investing in China. In addition, these also can provide a reference to review and adjust their investment if the has invested. From our research, we find that Taiwan auto industry has some characters such as emphasizing economic scale, capital and intensive technology; venders and buyers in the industry lack negotiation power; automakers stay in high competitive situation; critical production and spare parts technology restricts on the international companies, etc. The influence from those characters, Chinese auto market has become the market that Taiwan’s automakers would like to invest in. However, the facts of some Taiwan’s automakers didn’t invest in the foreign country or the mainland China that do not cause by those characters, but from other reasons such as their competitive ability, technical restriction, and different strategy target. Moreover, the obvious competitive situation causes the differences between Taiwan’s automakers and decides to invest in the foreign country or the mainland China or not. Financial and strategy target has obvious influence in Taiwan’s automaker to make the decision to invest in the foreign country or the mainland China

碩士
朝陽科技大學
企業管理系碩士班
91
Abstract This research is to forecast the sales amount of automotive market from year 2002 to 2006. The theory of Grey forecasting model and GM (1.1) model are applied throughout this project, based on the statistical information of the sales amount、market share in Taiwan、Mainland China market from year 1994 to 2001。 The results from the research are as the following: 1.The character of few data、the priority of new data on Grey forecating model are suitable for Taiwan、Maniland China automotive industry。Especially,the result of GM(1,1) 4 term model is the best。 2.The Grey forecaste of Taiwan automotive industry is recession around 368 thousand to 301 thousand amount during 2002~2006 which was same with Time serier forecasting。 3. The Grey forecaste of Mainland China automotive industry is growing up around 2571 thousand to 4010 thousand amount during 2002~2006。 4.The RV segment will be the 2nd market and sales amouts will increase from 89 thousands to 107 thousands ，the MPV will be main support of RV growing up。

碩士
國立臺灣大學
國家發展研究所
102
The pace of regional development in East Asia has accelerated over the past few decades. In this trend of regional integration, the issues of ASEAN Plus One, ASEAN Plus Three, ASEAN plus six and the like cannot be overemphasized. Given that Taiwan''s main trade partners in recent years have become China and ASEAN, this study targets the free trade agreements signed by ASEAN and China as research subjects, and focuses on rules of origin used to determine the origin of goods. The trade gravity model proposed by Tinbergen(1962) and Poyhonen(1963) is applied in this study. The restrictiveness of rules of origin of different FTAs is estimated by the restrictive index constructed by Estevadeordal (2000). The index of automotive products rules of origin, the standard gravity model variables, cultural dummy variables and trade effects variables are combined in the empirical model to capture significant factors of the fluctuation in trade. By using panel data of east asian countries between year 2000-2011, we aspire to observe and analyze the automotive trade market. In addition, we will further explore the impact on trade flows of Taiwan by ASEAN-China Free Trade Agreement. The results of this study are as follows. (1) Since the levels of economic development of ASEAN members are tremendously different, the product list and the tariff reduction process in ACFTA are therefore complex and sophisticated. (2) The restrictiveness of rules of origin of automotive industry in ACFTA is comparatively moderate. (3) The negative effect of automotive industry rules of origin on value of export has diminished over time, proving that there was rules of origin learning effect in East Asia. (4) The automotive exports in East Asian countries increase significantly with ACFTA, AJCEP and AKFTA coming into effect. Also, the net trade effect of ACFTA is positive. (5) The net trade effect of ACFTA on Taiwan is significantly positive.

碩士
中原大學
企業管理研究所
104
After decades of development, the reformation and growth of automobile industry in Taiwan has evolved the cluster of upstream and downstream supply chain circumstance, which facilitate the mutual growth of corporations in automobile industry in Taiwan. However, under the obstacles of the limited market scale of Taiwan and the rising cost, automobile industry in Taiwan has to develop additional vehicle market to keep the growth. Based on the special cross-strait relationship of Taiwan and mainland China which share similar culture and races, most of the Taiwanese entrepreneurs are seeing China as a “best place to build factory and develop the future market” since 1990. The matters of how to move the entire industry to mainland China to develop became the first priority being considered by Taiwanese entrepreneurs. The study took the automobile industry in Taiwan for example and intended to discuss the situation and circumstance of manufacturer moving to China for future reference of other industries operating in China. The study adopted the qualitative interview as the main method and listed the phenomenon of automobile industry operated in China and environmental components which the assembly factories and parts distributors faced completely through interviewing CMC motor, the subsidiary of Yulon Group, and the situation of the cluster developing mutually in China with the theories and concept of timeline to present the whole circumstances of “Taiwan and China” and “assembly factories and parts distributors”. The results provide the automobile industries and other manufacturers to contrast or take as the strategic thinking on operation. The study induced 3 types of evolvement modes by the extension of literatures and previous studies based on the theory of industrial cluster of Taiwanese entrepreneurs, which were mutual growth evolvement, continuous evolvement, and reversal evolvement mode, with the derived 3 periods affected by time background, included simple replication, cluster growth and multiple-nuclei period, to discuss the different markets and environmental conflict that the assembly factories and parts distributors encounter in each period. In terms of upstream and downstream, the relationship was viewed from the source of power to confer a balance point in the market with same environment but different competition for assembly factories and parts distributors. The result revealed the assembly factories in China are managing to compete with worldwide brands, and there is no doubt the parts distributors have a wider market to spread in contrast. As long as the parts distributors are able to enter the clusters of other assembly factories and become a major member of dual-nuclei or multi- nuclei in frontier, the pace of the reserve evolvement will be accelerated in a considerable level. The original assembly factories need to maintain the stable supply and partner relationship through the ways such as connection right of headquarter and legitimate share hold to achieve the optimum effect from cluster cooperation and development.

碩士
國立成功大學
高階管理碩士在職專班
92
China is forecasted to surpass German become the 3rd largest vehicle producing country in the world in 2006, according to the report of an American research company CSW. The production volume of China will exceed 6 million in 2008. And, it will outshine Japan, take the second place in the world in 2015. With the opening of market and reforming of policy, foreign capital and technology crowd into Mainland China auto industry. Attracted by Chinese rapid growth of demand, Taiwan automakers march into China with the unlimited imagination originating from the huge population of 1.3 billion. 　　The purpose of this research is to explore the relation in between marketing strategy and management performance under different entry mode, including 1. the influence of the characteristic of Taiwanese enterprises on all aspects of the mode of entering China market, marketing strategy as well as management performance, 2. influence and relation between marketing strategy and management performance. 3. influence of entry mode on “the relation between market strategy and management performance”, adopting the Taiwanese auto manufacturers who investing in China as examples. 　　The findings of this research are, 1.as for the influence of enterprise characteristic in overall, capital scale and industry category distinctly affects the management performance and marketing strategy. The management performance of a larger capital scale is apparently superior to the smaller one, and the one in specialized field is worse then others. Besides, the company with lower capital possesses higher control power than the one with higher capital. 2. marketing strategy distinctly affects the performance in marketing and finance. In other words, a company emphasizes more promotion in market will have better management performance. 3. There are interaction between promotion strategy and pricing strategy in Normal Control Entry Mode. Therefore, there are some partial impacts of interaction of entry mode and marketing strategy on marketing performance. Besides, no matter in normal entry mode or high control entry mode, promotion strategy has positive relation to finance performance. The better promotion strategy, the better finance performance, and worse strategy, the worse performance. At the end, the researcher stated his opinion about the meaning of the verification results in academic and practice as well as some suggestion for following research.

The auto industry globalization influences all the supply chain, and, in fact, research has shown that the industry’s giant players, specifically the OEMs (Original Equipment Manufacturers), are demanding global suppliers. We analyzed an European private familyowned automotive interior fabric and foils manufacturing company with two production plants located in Europe, it needs to be capable of follow its main clients’ strategies. The company is currently exporting its products through local agents to fulfill its clients’ requirements in China. However, after a market analysis, to export seems not be a sufficient strategy to have a sustainable growth in China in the long run. In order to both fulfill the market requirements and be congruent with the company’s organizational culture there were analyzed, additionally, four relocation strategies, to have local warehouses, to sell the technology to a Chinese company, and to produce abroad, through a wholly owned subsidiary or a JV agreement. Combining the two conditions with the company past experiences, to do a JV agreement was chosen as the most suitable strategy. Indeed, to have a Chinese partner has many advantages in such highly competitive and unknown market. A production plant inland allows the company to defend its European clients in China, and, besides, opens the door to future growth opportunities, being China the world biggest automotive market.
A globalização na indústria automóvel influencia toda a cadeia de fornecimento e, de facto, há estudos que mostram que as principais OEMs europeias procuram fornecedores à escala global. Como empresa familiar, privada, fabricante de tecidos plastificados e outros revestimentos de materiais para interiores da indústria automóvel, precisa de ser capaz de seguir as estratégias dos seus principais clientes. Neste momento, para conseguir satisfazer as necessidades dos seus clientes na China a empresa exporta os produtos através de agentes locais. Depois de analisar o mercado, torna-se evidente que exportar não é suficiente para garantir um crescimento sustentável na China a longo prazo. Com vista a preencher os requisitos do mercado e, ao mesmo tempo, ser congruente com a cultura organizacional da empresa, foram analisadas, adicionalmente, quatro estratégias, ter um armazém local, vender a tecnologia a uma empresa Chinesa, e produzir na China, sob a forma de uma subsidiária integral ou de uma JV com uma empresa Chinesa. Combinando as duas condições com experiências passadas da empresa, fazer um acordo JV foi a estratégia escolhida como mais adequada. O facto de ter um parceiro Chinês traz, realmente, muitas vantagens para uma empresa estrangeira num mercado que é híper competitivo e desconhecido. Numa primeira fase, esta estratégia permite que a empresa defenda o seu mercado Europeu, os seus clientes que estão na China, e, ulteriormente, abre as portas a futuras oportunidades de crescimento, sendo a China o maior mercado automóvel do mundo.

碩士
東海大學
管理碩士在職專班
98
The purposes of this study are to investigate the determinants of the stock price of Taiwan Automotive Industry, including Hotai、Yulon and China Companies. This paper is implemented by the methods of cointegration test, VECM model, impulse response function and error variance decomposition. The main empirical results are summarized as follows: there is a long-term equilibrium relationship between the stock prices of Taiwan automotive companies and the automotive companies’ stock prices and exchange rate have negative correlation, that is, the appreciation of New Taiwan Dollar cause the stock prices of Hotai、Yulon and China rose. In the part of oil prices, the correlation between stock prices of China and Yulon is negative, but Hotai is positive. It means that the increasing of oil price causes the sales of Hotai rose. Finally, Hotai、Yulon and China were negatively correlated with interest rate, and in part with the upstream vendors, Hotai、Yulon and China were positive correlated with JUI company. It indicates that the effects of information transmission significantly existing among automotvie industries of upstream and downstream. But correspondingly the other upstream TYI Company, due to different markets, caused stock price no significant correlation.

碩士
國立東華大學
國際企業學系
93
Abstract Taiwan’s automotive industry has grown slowly and even shrunken in the recent years. In the contrast, Mainland China’s open-door policy and economic reforms make its automotive market world’s most fast growing one in the past decade. This study mainly focuses on Taiwan’s Yelon Motor Groug’s invetment strategies in mainland China. Case study method is applied to analyze two Yelon’s subsidiaries, China Motor Co and Yulon Motor Co , in their successful operation modes in entering Mainland China market. It concludes that China Motor Co. successfully uses ovenall cost leadershing Strategy in its supply chain system. On the othen hand, Yulon Motor Co. emphasizes on R＆D and manket differentiation strategies. Information by in - depth interviews and SWOT analysis are both used to reach conclusions that can be refecences to other inventors in mainland China. Key words:Taiwan automotive Industry, investment in mainland china, supply chain, cost leadership strategy, differentiation strategy, .SWOT Analysis.