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Dissertations / Theses on the topic 'Chinese automobile'

Author: Grafiati

Published: 4 June 2021

Last updated: 6 February 2022

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1

Wang, Liwen. "Developing innovation capability : the case of Chinese automobile companies." Thesis, University of Oxford, 2016. https://ora.ox.ac.uk/objects/uuid:0cc84a1a-8826-4b29-a508-66692db6089f.

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Innovation contributes to the firm's competitive advantage, and it also provides the engine for long-term economic growth. As the emerging markets transition from a centrally planned to a market-based system, understanding and promoting innovation during this process is of vital importance as to create value and achieve sustainable development. Therefore, this thesis contributes to a vibrant conversation in social sciences on the topic of innovation, with a special focus on emerging markets. Given that the firm is the primary actor in determining the effectuation of innovation and technologica

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2

Yan, Mengmeng. "A comparative analysis of the U.S. and Chinese automotive financial service industry." View electronic thesis, 2008. http://dl.uncw.edu/etd/2008-3/r3/yanm/mengmengyan.pdf.

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3

Hu, Jiayao. "Examining supply chain quality management in the Chinese automobile industry." Thesis, University of Nottingham, 2017. http://eprints.nottingham.ac.uk/43463/.

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The aim of this thesis is to understand what supply chain quality management (SCQM) is and to examine SCQM practices in the Chinese automobile industry by comparing the different SCQM implementation between Chinese Self-owned Brands (CSBs) and Joint Ventures (JVs). This thesis attempts to reveal and understand SCQM practices in order to provide new insights in dealing with quality issues along the supply chain. Hence, in this thesis three research questions (RQs) are explored and answered: RQ1) What are the main factors impacting on SCQM in the Chinese automobile industry? RQ2) What are the di

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4

Hsu, Yungtai Alexander. "From the cradle to the craze : a study on China's indigenous automobile industry, 1953-2007." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:08fd9bc0-380d-4e8b-b510-6e7919a879c5.

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The Chinese automotive industry has evolved substantially over the last 55 years, in spite of multiple historical and economic hurdles. The change in the governmental policy during 1980s regarding ownership of private automobiles, from prohibition to encouragement, initiated rapid growth in the Chinese automobile industry. In the last two decades, China progressed from being nearly a truck-only producer to becoming a major producer of passenger and commercial cars. Economists consider the time between 2001 and 2007 to be a period of ‘blowout’ in the Chinese automobile industry. To date, little

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5

Lukic, Boris. "Beyond the Hype Euro-Chinese Joint Ventures in the Automobile Industry /." St. Gallen, 2006. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/02603801001/$FILE/02603801001.pdf.

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6

mengxiao, zhou, and ZHIRAN XU. "Cost Reduction in the Automobile Industry : Case Studies of the Chinese market." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-21558.

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7

Tan, Z. "The development of the Chinese automobile industry since 1949 : the role of government." Thesis, Coventry University, 2013. http://curve.coventry.ac.uk/open/items/7b0548cb-b6de-448c-851f-123c111607ec/1.

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This research analysed four main themes – role of government, globalisation, foreign direct investment (FDI), and industrial clusters in the context of Chinese automobile industry. The aim was to explore how these four elements were brought together to achieve industrial development and modernisation in the Chinese automobile industry since 1949. In particular, the globalisation process, speedily driven by the world economy, has been shaping the automobile industry in a profound way. With this mega trend, China was able to initiate a set of policies undertaken by the government to develop its

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8

Cai, Lili, and Yun Cao. "Increasing Brand Equity in Chinese Automobile Market- A case study of Volvo Car Corporation." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-205839.

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The huge market potential of some fast growing markets attract many international organizations’ attention, especially China, as a huge automobile market is one of the most typical examples. Therefore, the purpose of this paper is to explore how Volvo Cars increase brand equity in Chinese automobile market. To answer this question, a literature review about brand equity and marketing strategy is done to create an analytical framework which is the foundation of the empirical observation and research analysis. Furthermore, the study constitutes a valuable source of information of Volvo’s operate

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9

Tian, Bo, and Zhe Wang. "Geely Auto: Leading the Chinese automobile market in the future? : A case study of Geely’s strategy after acquiring Volvo Cars." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12754.

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10

Shao, Jie, and Michal Dzwolak. "A Research on the Process of Knowledge Transfer : A Case Study of Automobile Industry in China." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-19322.

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Before 1950, the Chinese automobile industry did not exist, let alone manufacturing passenger cars. Currently, the Chinese automobile market has become the largest market in the world. Chinese companies have launched their own brand of passenger cars to compete with other international companies in the world only in 30 years. In our research, we analysed the development of the Chinese automobile industry from the perspective of knowledge transfer. This study employed qualitative method to conduct the research and a Chinese automobile company was taken as an example. To analyse the process of k

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11

Wang, Hua. "Restructuration de l'industrie automobile chinoise : quelle trajectoire dans la mondialisation ?" Grenoble 2, 2002. http://www.theses.fr/2002GRE21014.

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L'industrie automobile chinoise est au 8ème rang mondial à l'heure actuelle. L'entrée de la Chine dans l'Organisation mondiale de commerce (OMC) vers la fin de 2001 accélère l'évolution de tous les secteurs liés à cette industrie. La question centrale de la thèse est donc la suivante : quelle peut être la trajectoire de développement de l'industrie automobile chinoise dans le contexte de mondialisation ? Dans une recherche appliquée, nous abordons une analyse prospective en termes de scénarios. Cinq éléments ont une place centrale dans l'analyse. Il s'agit du modèle du cycle de vie du produit,

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12

Berei-Nagy, Antonia. "Globalisation et régionalisation : les stratégies d'internationalisation de Volkswagen, Renault et Fiat dans les principaux pays d'Europe Centrale et Orientale et en Chine durant leur transition systémique à l'économie de marché." Thesis, Paris 3, 2013. http://www.theses.fr/2013PA030085.

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Durant les dernières décennies, la globalisation de l’économie mondiale s’est non seulement développée à une vitesse accélérée et inattendue, mais elle s’est également complexifiée de manière inédite. Ce processus a induit des changements considérables dans l’organisation de la production industrielle au niveau mondial. Parallèlement au renforcement de la globalisation a émergé le phénomène de la régionalisation. Les firmes multinationales, organisées aujourd’hui en firmes réseaux, sont devenues les acteurs économiques principaux et semblent façonner l’économie mondiale au point d’en détermine

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13

Zhou, Meng. "Inter-generational changes in activity-travel behavior and auto-mobility in the chinese context." HKBU Institutional Repository, 2018. https://repository.hkbu.edu.hk/etd_oa/515.

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Observations in a number of developed countries have shown a stagnating or declining trend in the level of car use and sparked a heated debate on whether such trend would persist into the future. While arguments over the potential causes of this trend remain largely unsettled, the crucial implications of the long-term trends on the strategic development of transport infrastructure as well as the long-term planning schemes in the transportation sector are generally agreed upon. This study aims at providing evidence of the changing trends in an under-researched area with historically limited car

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14

Zhao, Min. "Les stratégies des entreprises multinationales en Chine : analyses des conditions de succès et d'échec dans l'industrie automobile." Paris 1, 2006. http://www.theses.fr/2006PA010038.

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L'objectif de la recherche est d'identifier les stratégies susceptibles d'augmenter les succès et de diminuer les échecs des implantations de FMN en Chine, en étudiant leurs avantages comparatifs, compétitifs et de coopération. Ces avantages sont basés sur la théorie de la localisation, les approches par les ressources et les compétences, la stratégie concurrentielle de la firme, de l'industrie, et des multinationales, ainsi que la théorie du pouvoir et de la confiance. Le terrain choisi pour cette recherche est l'industrie automobile chinoise. La méthodologie de la recherche s'appuie sur la c

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15

Taupin, Philippe. "Imaginaires d'ambiance automobile et sémiotique des récits : une approche d'innovation expérientielle digitale en Chine." Thesis, Paris 6, 2017. http://www.theses.fr/2017PA066329/document.

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L’innovation d’expériences accroît la valeur perçue des offres et constitue un levier marketing stratégique pour les automobiles autonomes. Les jeunes chinois représentent une cible élective d’innovateurs pionniers. Nous interrogeons la co-création d’expériences de valeur et la construction de la signification de l’imaginaire expérientiel qui résulte de l’innovation d’une ambiance en écho aux besoins d’hyperesthésie des passagers. L’objectif est de comprendre comment se construit cette signification en analysant le système symbolique de l’ambiance en Chine et la structure du récit de l’imagina

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16

Middlesworth, Huston. "Engines of Change: China's Rise and the Chinese Auto Industry." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/766.

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The following thesis outlines the Chinese government's push for new-energy vehicles within their auto industry. By giving a history of the Chinese automotive industry and the central planning devices used to push the industry forward, we should develop a more refined understanding as to the direction of China' auto industry in the future.

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17

Doulet, Jean-François. "De la ville des vélos à la ville des autos : mobilité urbaine et politique de transport à Pékin durant les années 80 et 90." Paris 10, 2001. http://www.theses.fr/2001PA100082.

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Depuis le début des années 90, la Chine connaît un processus de motorisation rapide ; son parc automobile augmente de 10 à 12% par an. En se servant de l'exemple de la ville de Pékin (Beijing), ce mémoire de thèse décrit les implications de ce phénomène récent sur la mobilité urbaine, l'urbanisme et les politiques de transport<br>China is experiencing a process of fast motorization since the beginning of the 90's; the total number of automobiles increases by 10% to 12% per year. Taking the city of Beijing as an example, this doctoral dissertation describes the implications of this recent pheno

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18

Henning, Olof, and Samuel Karlsson. "Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles : An emperical study on Chinese students at Jönköping University." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-16083.

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Consumers today are becoming more aware of how their behavior and use of resources affect the environment. It is becoming increasingly important for companies to understand consumer’s attitudes in order to predict their behavior. Extensive research has been conducted on the attitude-behavioral relationship in various fields of study. However, no research has been made on the attitude towards environmentally friendly automobiles and how it affects purchase intentions. Our research has been made in collaboration with Volvo Car Corporation, which in 2010 was acquired by Geely Automobile. The acqu

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19

Alochet, Marc. "Rupture technologique et dynamique d’une industrie : la transition vers l’électromobilité Will the scale-up of electric vehicles (EV) disrupt the architecture of the automotive industry? Automobile industry, towards an electric autonomous mobility service industry? A sociotechnical transition-based approach Systemicinnovation and project learning: from firm to ecosystem learning capability How do servitization impact on project management? Some examples from the emergence of MaaS Are Chinese regulations shaping the worldwide EVs industry?" Thesis, Institut polytechnique de Paris, 2020. http://www.theses.fr/2020IPPAX088.

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Des réglementations strictes obligent les constructeurs à investir massivement dans la production de véhicules électriques. L'électrification est une innovation systémique et sa massification devrait perturber la conception dominante des véhicules. "Cette perturbation pourrait-elle déstabiliser durablement l'architecture d’une industrie considérée comme très résiliente ?"Une étude empirique de la chaîne de valeur de la traction électrique, confirme, à ce jour, la résilience de cette industrie dont les constructeurs automobiles restent l'acteur central et que l'électrification seule ne suffit p

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Bejkovský, Jan. "Čínský automobilový sektor: na cestě ke světové dominanci?" Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199940.

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The aim of this thesis is to assess Chinese automotive industry in the context of Chinese and world economy. Above all, it is focused on competitiveness of Chinese car makers with their counterparts from developed economies. Thesis has three parts. First chapter looks into the current position of both Chinese economy and automotive industry in the development pattern of the Word economy. Second part deals with automotive sector in China, its development and biggest car makers; also analyses results of Chinese customers' survey conducted. The goal of the last part is to examine current trends i

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21

Hui, Wan-Sze. ""Economie des marchés socialiste" et réforme industrielle dans la Chine de l'ère Deng de 1978 à1997." Paris, ENMP, 2001. http://www.theses.fr/2001ENMP2310.

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22

Bazaud, Colas. "Centralité et forme urbaine. La dimension morphologique de l’accès à la ville et ses potentialités dans la perspective d’une alternative à la mobilité automobile." Thesis, Paris Est, 2019. http://www.theses.fr/2019PESC1001.

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Cette thèse propose d’interroger la relation entre la notion de centralité et les caractéristiques morphologiques de l’espace urbain d’un point de vue général et dans la perspective d’alternatives à la mobilité automobile en milieu urbain.Suivant une organisation chronologique, la première partie de ce travail envisage cette relation sous un angle théorique en confrontant des travaux relatifs aux notions de centre et de centralité d’une part, et aux formes urbaines d’autre part. Donnant lieu à des critères d’identification des centres, elle mène par ailleurs à considérer la centralité comme se

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23

Allaire, Julien. "Forme urbaine et mobilité soutenable : enjeux pour les villes chinoises." Phd thesis, Grenoble 2, 2007. http://tel.archives-ouvertes.fr/tel-00363397.

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L'objet de cette thèse est l'étude de la relation entre la forme urbaine et la demande d'énergie pour la mobilité urbaine. Nous nous intéressons particulièrement aux dynamiques de développement urbain des villes du Nord pour considérer les perspectives d'automobilisation des villes chinoises en transition. Nous nous appliquons à présenter l'évolution conjointe des formes urbaines et des systèmes de transport dans les villes développées. Nous montrons notamment la dynamique commune qui existe entre la consommation de ressources énergétiques et territoriales. Nous verrons que les villes du Nord

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Hui, Wan-Sze. "Économie de marché socialiste et réforme industrielle dans la Chine de l'ère Deng de 1978 à 1997." Phd thesis, École Nationale Supérieure des Mines de Paris, 2001. http://pastel.archives-ouvertes.fr/pastel-00550602.

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Que signifie "économie de marché socialiste" (EMS)? Quels sont les changements concrets de la planification vers cette EMS? Quel est l'impact de ces changements sur un secteur industriel donné tel que le secteur automobile? Sur les danweis de production? Telles sont les questions que nous voulons étudier dans cette thèse. Notre démarche est empirique. Nous partons d'abord de nos premières observations et des nombreux entretiens sur le terrain. Notre démarche est ensuite systémique et institutionnelle car les réformes, en modifiant les règles du jeu, ont un impact sur l'organisation et la struc

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Lee, Hye Min. "Politique économique des accords de libre-échange de la Corée." Thesis, Paris 1, 2013. http://www.theses.fr/2013PA010014.

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Après la naissance de l'Organisation mondiale du commerce (OMC), en 1995, le nombre d'accords bilatéraux et régionaux commerciaux préférentiels a augmenté rapidement. La multiplication soudaine des accords de libre-échange (ALE) peut être principalement attribuée à trois facteurs: les réussites de l'intégration économique régionale, comme l'Union européenne et l'ALENA (Accord de libre-échange nord-américain) ; l'incertitude du cycle de Doha et d'autres difficultés liées à la libéralisation des échanges au niveau multilatéral; la pression des entreprises qui craignaient d'être exclues du marché

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Tang, Ziyuan. "Motiver les salariés chinois à mettre en oeuvre le KAIZEN tourné vers l'individu : recherche-intervention dans une entreprise praticienne du LEAN management." Thesis, Lyon, 2019. http://www.theses.fr/2019LYSE3026.

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Fondé sur les principes du Toyota Production System (TPS), le LEAN management, est généralement perçu par les managers d’entreprises industrielles comme l’une des approches managériales les plus pertinentes pour perfectionner la performance économique de l’entreprise. Aujourd’hui, trente ans après le décollage industriel chinois, l’impératif de la performance économique conduit les usines à appliquer le LEAN de manière intensive. Toutefois, la mise en œuvre du KAIZEN tourné vers l’individu, démarche fondamentale permettant de garantir la durabilité de la performance, est souvent ignorée par le

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Lin, Mao-young, and 林茂揚. "A Competitive Analysis of the Chinese Automobile Industry." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/06729425986143398808.

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碩士<br>世新大學<br>經濟學研究所(含碩專班)<br>94<br>In this thesis we discuss the development of China's atuo industry, analyze the strategies and performances of the major players in the market, and futher compare their profit margins with those of international automakers. Finally, we implement SWOT to explore the strenthness, weakness, opportunites, and threats of China's auto industry. Our conlusions are as follows: 1、The competiton remains fierce, casuing the profit margins of automakers to continue decreasing. 2、Among the major players, the joint ventures between domestic and international automakers

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Chao, Ting-Hui, and 趙庭輝. "The Interaction of Industrial Policy and the Market:Study of Chinese Automobile Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9se29e.

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碩士<br>國立臺灣大學<br>政治學研究所<br>106<br>This thesis aims to explore the relationship between market structure, government’s regulation structure and performance of the automobile industry in mainland China by applying the regulatory state theory. The thesis intends to explore the characteristics of the market structure, firm conduct and governmental regulation structure and history in China’s automobile industry, to find the political and regulation obstacles and what are the problems for the central government to implement the regulation, to find what the impact is for the local auto manufactures a

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Lee, Yu-Cheng, and 李祐誠. "The Study on Turnover Intentions of Salespeople in Chinese Automobile Retail Business." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/80084148176057032141.

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碩士<br>元智大學<br>企業管理學系<br>95<br>Salespeople who occupy a boundary role position tend to face various kinds of problems, including role conflict, role ambiguity, and a sense of self-deficiency, which in turn may result in salesperson’s turnover intentions. It is doubted that previous findings on salesperson turnover obtained from Western countries could be generalized to the Asian sales contexts. Further, there are few studies of this area conducted in Chinese sales setting. The principal objective of this research investigates the effects of select factors on salesperson turnover intentions. Thu

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Wang, Wei-Cheng, and 王威政. "Analysis of foreign acquisitions of Chinese companies：Zhejiang Geely Automobile Group acquired VOLVO Case." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/mt5cvj.

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碩士<br>淡江大學<br>中國大陸研究所碩士在職專班<br>104<br>Merger and acquisition is one of the companies to pursue growth strategies in China''s auto industry started fairly late, the car''s brand image and lack of patented technology accumulation, production capacity in recent years, although growing rapidly, their own brand names in the international automotive industry in a backward state. A time when the international financial crisis, the value of European companies has shrunk dramatically, with appreciation of the RMB exchange rate advantages, China companies pleasantly surprised to find

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Kuo, Yu-Lun, and 郭宇倫. "The study of Chinese anti-monopoly policy the case of Qualcomm and automobile market." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/05128416026786800363.

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碩士<br>淡江大學<br>中國大陸研究所碩士班<br>103<br>It was about three decades when China transitioning from a planed economy to market economy, china achieved tremendous success in economy, entire society keep progressing, many multinational companies were willing to invest mainland China, hence, China increased a lot of chances to prosperity, However, it was not until August 30, 2007, after 14 years’ relentless debate and wrangling, that the Anti-Monopoly Law (the “AML”) was finally passed. Although competition law is not entirely new in China, the AML is China’s first antitrust law that is comparable to the

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許宛如. "Are Blood Type or Chinese Zodiac Claim Determinants?An Exmple of Private Automobile Physical Damage Insurance." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/40132313235498627335.

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碩士<br>逢甲大學<br>金融碩士在職專班<br>101<br>In addition to traditional determinants, this study investigates whether blood types or Chinese zodiacs of insured will affect the claim rate of physical damage insurance of private passenger automobile. The objects of the questionnaire were the insured of physical damage insurance of private passenger automobile. 500 questionnaires were issued, and 282 questionnaires were collected and all valid. By adopting logistic regression analysis, the results of this study are shown as below, 1. Demographic variables, such as gender, age, income, occupation, or blood ty

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LEE, YU-TING, and 李侑庭. "Study of the Risk Control of Chinese Foreign Direct Investment (FDI) Enterprises：A Case Study of Chery Automobile." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/7vz65c.

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碩士<br>國立臺北科技大學<br>高階管理碩士雙聯學位學程<br>107<br>Chinese foreign direct investment (FDI) companies occupy an increasingly important position in the international. In 2017, Chinas FDI flows were second only to the United States and Japan, ranking third in the world. Chinas FDI is conducive to optimizing and adjusting the industrial structure, making enterprises adapt to the trend of globalization and learn advanced technology and management models from foreign countries. However, due to the instability of the international competitive environment, Chinas FDI companies are facing more risks. The purpose

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Wen, Tzu Yi, and 温子儀. "Strategies of Mergers and Acquisitions for Chinese Automobile Industry: A Case Study of Geely Motors Acquisition of Volvo." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75171624100287302729.

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碩士<br>長庚大學<br>企業管理研究所亞太營運管理組<br>99<br>Abstract Merger and acquisition is one of the strategies for business to develop and pursuer excellence. Because of the late entrance into the auto- mobile market, Chinese automobile industries are restricted by patents hold by other manufacturers. In order to overcome the difficulties of technologies, Chinese government has drawn up the policy “Market in Exchange for Technology” to help automobile industry in China to get technology from foreign investor but unfortunately it did not succeed. With the automobile sales market in China is growing, Chinese

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Liu, Shi Fan, and 劉世凡. "A Study on the Factors Influencing the Evaluation and Selection of Taiwan Mold Suppliers by Chinese Automobile Manufacturers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8p37t3.

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碩士<br>中原大學<br>企業管理研究所<br>105<br>The supplier''s choice has been to supply the chain and manage the important topic in the field all the time, if when can choose the supplier suitable, can improve the competitiveness of supplying the chain wholly, it is for the cost that trader''s supplier at the time of choosing the mould supplier of the continent car evaluates the indicator, technological ability, production equipment with can producing, quality, handing over to one, financial situation, supports, the relation among elasticity, performance, communication, management and or

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Feng, Qiushi. "Globalization, Market Transition, and Variety of Developmental Models: a Comparison of Four Automakers in the Chinese Car Industry." Diss., 2009. http://hdl.handle.net/10161/1118.

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<p>The Chinese automobile industry has been experiencing some profound changes during the market transition and globalization. Regarding to the ownership structure and technological upgrading strategies of the domestic assemblers, there have emerged four major developmental models. Transitional theoretical perspectives have limitations in face of these differing models. In this study, a perspective of social construction is proposed to resolve this research question. This dissertation explores four representative cases including FAW, SAIC Group, Chery and Geely. The major argument is that the

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Maria, Martina, and 杜娣娜. "Development of the Chinese Automobile Industry: Analysis of success factors for International Joint Ventures at the example of SVW." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/u8jdq3.

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碩士<br>國立政治大學<br>國際經營管理英語碩士學位學程(IMBA)<br>104<br>The Chinese Market is the fastest growing market in the world. Especially in the car industry, where most countries are already saturated, in China the number of cars per person is still increasing, which makes it even more interesting. Many foreign companies have tried to enter the Chinese market in order to get a share of the profit. In the Automotive sectors, foreign companies that want to enter into China need to do this through a Join Venture (JV) together with a Chinese company. Often, these JVs fail, due to different reasons. However, Shang

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Tseng, Chao-hung, and 曾兆弘. "A Study on Aftersales Service Strategy of Japanese Automobile Company in Chinese Market－The Case of G Company in Shanghai." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/e2z6ag.

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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>In the past twenty years, the business cooperation between the enterprises in both of mainland of China and Taiwan is becoming closer gradually. According to “Key Targets of China''s 12th five-year plan”, China government set into action of “Urbanization” around mainland of China positively and brought strongly momentum for Chinese automobile market. Also, mass lack of automotive professionals is a common phenomenon around mainland of China and leads many opportunities for foreign enterprises. Therefore, the top five domestic brands of automobile in

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Xiaoyue, Wang. "Influência de características culturais na decisão de marketing: o caso de marcas chinesas de automóveis em Portugal e no Brasil." Master's thesis, 2016. http://hdl.handle.net/1822/44335.

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Dissertação de mestrado em Estudos Interculturais Português/Chinês: Tradução, Formação e Comunicação Empresarial<br>Uma empresa que pretenda operar em mercados externos deve ter uma estratégia de marketing adequada para cada mercado-alvo, que considere as variáveis chave: produto, preço, canal de distribuição e promoção. O contexto do mercado-alvo é igualmente importante, com destaque para o ambiente cultural. Tomando como exemplo a marca de automóveis Chery, analisa-se a importância que as marcas chinesas dão ao contexto cultural e o que poderão fazer na altura de tomarem decisões de ma

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Castro, Nélson Manuel Gomes de. "O protocolo de expansão de uma empresa internacional portuguesa para o mercado chinês." Master's thesis, 2020. http://hdl.handle.net/1822/74038.

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Dissertação de mestrado em Negócios Internacionais<br>O seguinte projeto tem como objetivo estudar a expansão de uma empresa internacional portuguesa para o mercado chinês. Este trabalho iniciará com um enquadramento teórico sobre os possíveis e mais populares métodos de entrada num mercado estrangeiro. De seguida será feita uma contextualização da motivação para o crescimento em solo asiático e uma análise do país e do volume de negócios entre ambas as economias. Na última parte do projeto será criado um “livro branco” que terá como objetivo registar detalhadamente o método de exportação

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