Dissertations / Theses on the topic 'Chinese business perceptions'

Knowledge Management (KM) to date has been poorly recognized, explained, and applied in China, and lack of empirical evidence has become a major barrier to the development of KM research in the Chinese academic community. The purpose of this study is to investigate the perceptions of Chinese business managers in the processes of KM-related decision making, from environmental, informational, individual, and decision-specific perspectives. A qualitative, multiple-case study strategy was used. Primary data were collected from the semi-structured interviews conducted with seventeen Chinese business managers who worked in either the manufacturing or telecommunications industry, and then the data were analyzed using thematic-analysis techniques. Participants perceived KM to be a long term process and believed that KM could not contribute to organizational survival. They thought that the most difficult challenge to successfully implement KM was to nurture a KM-friendly organizational culture. Three factors greatly affected their decision about whether to use KM strategies: perceived importance of knowledge-based assets, perceived contribution to organizational survival, and perceived organizational stability and health. They stressed that Chinese organizational leaders often agreed to support KM in word but not in action, due to KM's low business priority in their managerial agendas. In addition, participants perceived high uncertainties with respect to their internal organizational environments that arose from five major perspectives: 1) willingness to share and learn, 2) shared awareness and understanding, 3) level of management involvement, 4) status of product R&D, and 5) organizational policy and strategy. They also perceived high uncertainties regarding their external organizational environments from three perspectives: 1) customer needs, 2) competitive intensity, and 3) technological development. Participants generally preferred to use internal information sources in the processes of KM-related decision making, and perceived these sources to be relevant, comprehensive, reliable, and accessible. They found external impersonal sources to be highly accessible, but only considered business or professional associates to be relevant, comprehensive, and reliable. They believed that only a systematic, synthesized review of the information collected from multiple information sources could be considered to be complete, and insisted that source reliability was the most fundamental source characteristic. The findings systematically explain why KM has not been extensively applied and developed in the Chinese community, and thus contribute to the promotion of KM practices in China and to the overall development of KM research. The findings also present important theoretical and practical implications for strategic decision making, KM, and information science.
En Chine, le manque de reconnaissance, de compréhension et d'application de la gestion des connaissances (GC) ainsi que l'absence de données empiriques jusqu'à ce jour pose un obstacle majeur au développement de la recherche en gestion des connaissances dans le milieu académique. L'objectif de cette recherche est d'examiner la perception des gestionnaires d'entreprises en ce qui a trait aux processus reliés à la prise de décisions en GC. Ces perceptions sont regroupées en aspects environnementaux, documentaires, individuels et en prise de décisions spécifiques. Une approche qualitative est employée, elle est composée de multiples études de cas. La collecte principale de données a été faite à l'aide d'entrevues semi-structurées auprès de dix-sept gestionnaires chinois œuvrant dans l'industrie minière ou des télécommunications. Ces données sont analysées à l'aide d'une approche thématique. Les participants percevaient la GC comme un processus à long terme et croyaient que la GC ne pouvait pas contribuer à la survie de l'entreprise. Selon eux, le plus grand défi pour implanter la GC est de favoriser une culture organisationnelle favorable. Leur décision d'utiliser des stratégies de GC était influencée par leurs perceptions de trois facteurs, soit 1) l'importance des actifs de la connaissance, 2) la contribution de la GC à la survie de l'entreprise et 3), la santé et la stabilité de l'entreprise. Selon eux, les chefs d'entreprise chinois soutiennent la GC mais ont de la difficulté de joindre l'action à la parole et ceci est illustré par la faible priorité de la GC au sein de leur programme de la gestion des affaires. Les participants perçoivent cinq sources majeures d'incertitude provenant de l'environnement organisationnel interne à l'entreprise, soit 1) la volonté de partager et d'apprendre, 2) la présence d'une conscience et une compréhension commune au sein de l'entreprise, 3) le niveau d'implication des gestionnaires, 4) le statut des produits issus de la recherche et du développement et 5), les stratégies et politiques organisationnelles. Ils perçoivent également trois sources majeures d'incertitudes provenant de l'environnement externe de à l'entreprise, soient 1) les besoins des clients, 2) l'intensité de la concurrence et 3), les développements technologiques. De façon générale, les participants préfèrent utiliser des sources internes d'information afin d'appuyer le processus de décisions liés à la GC et ses sources étaient perçues comme étant pertinentes, complètes, fiables et accessibles. Ils ont constaté que les sources externes impersonnelles sont facilement accessibles, mais ils considéraient que seul leur réseau de contacts professionnels offrait une information pertinente, complète et fiable. Ils croyaient que seule une analyse systématique d'informations provenant de multiples sources serait considérée complète et, ils affirmaient que la fiabilité était la caractéristique la plus importante permettant d'évaluer une source d'information. Ces résultats exposent de façon systématique les raisons qui expliquent le peu de développement et d'applications en GC dans les communautés chinoises et contribuent à la promotion des pratiques de GC en Chine et au développement global de la recherche en GC. Les résultats contiennent également d'importantes contributions théoriques et pratiques applicables à la prise de décisions stratégiques à la GC ainsi qu'aux sciences de l'information.

This thesis focuses on value co-creating processes in international business relationships, where customers and suppliers have different frames of reference that create a distance, often expressed in terms of uncertainty between the customer and the supplier. This tension between developing cooperative business relationships in order to co-create value versus handling uncertainty, misunderstandings and conflicts based on perceived distance, makes an interesting arena for exploring how the value co creating process is formed in international business relationships. In this thesis, a customer-supplier perspective is used. The thesis rests on reasoning and concepts discussed in the field of marketing, where literature on value co-creation forms the theoretical foundation of the thesis. Three case studies of co-operation between Chinese customers and Swedish suppliers operating in the Chinese automotive industry have been carried out so as to obtain an in depth picture of the value co-creating processes in international business relationships. The main contribution of the thesis is a nuanced phraseology which should prove fruitful when discussing value co-creating processes in international business relationships. The notion of value co creation in interactive processes is further developed by discussing value through a business relationship and value in a business relationship, where value co-creation includes both individual value for customers and suppliers respectively and common value for both parties to share. The concepts of conversation, coordination, collaboration and co-generation capture the process of cocreating value between international customers and suppliers with different frames of reference. The concepts constituting the phraseology can be seen as generally applicable, but the content of the different concepts discussed varies between business actors, across cultures and over time. By discussing the temporal dimension of past, present and future in this thesis, the developed phraseology infer the notion of continuity instead of short term interaction episodes often discussed in other types of valueco-creation frameworks.

Chinese organisations are benefiting from increasing support from the Chinese government to enter into Africa. It is believed that over 2 000 Chinese organisations are operational in Africa, contributing greatly to employment within the continent. Despite the importance of Chinese organisations and their operations in Africa, very little research has been done on individual and organisational issues in Chinese organisations operating in Africa, and more specifically the local employees' organisational commitment to such organisations. The organisational commitment of South African employees within Chinese organisations in South Africa is important as it promotes the success of Chinese business, which may promote further investment into the country, as well as the use of local human resources. The primary aim of this research was therefore to conduct a literature and empirical study into the levels of and factors influencing the organisational commitment of South African employees in a selected Chinese organisation in South Africa. For the purposes of this study, a single case study approach, located within the phenomenological research paradigm, was used. A large multinational Chinese organisation with operations in South Africa agreed to participate in this study. The research made use of a descriptive case study design. To give effect to the primary aim of the study, three research objectives were identified. Firstly, to identify and describe key factors influencing local employee commitment. Secondly, to identify and describe current commitment levels amongst local employees, and lastly, to propose recommendations to improve local employee commitment and its implications for the appropriate management of human resources within the Chinese organisation. Data were collected by means of in-depth, semi-structured interviews with 20 participating employees at four organisational branches across South Africa. Moreover, although the interview transcripts were the primary source of data, the collection process was enriched with the use of organisational and participant observations. The findings of this research revealed ten factors which are perceived to influence the commitment of South African employees within the organisation, namely: Open communication, Leadership, Supervisory support, Opportunities for training and development, Compensation, Job security, Promotional opportunities, Shared values, Recognition and Trust. Certain issues were raised by the participants during the in-depth interviews, most notably the limited opportunities for training, development and promotion, as well as issues regarding the perceived limited compensation received from the organisation. Despite these issues, the general findings relating to the levels of commitment in the organisation were positive for the organisation under study, with the majority of the participants being perceived to demonstrate high levels of affective, normative and continuance commitment.

Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. Among different brand building models and methods, co-branding alliance strategy is increasingly adopted between fashion brands in the past 20 years. Co-branding alliance refers to a marketing strategy that leveraging different brand names on a product or service, which suggests a strategic alliance between different brands. For fashion brands, either in fast fashion or luxury fashion, cobranding alliance with other brands is a popular trend.  Purpose: This research aims to investigate the factors that influence the perception of the Chinese millennial consumers to purchase co-branding fashion products. Method: Interpretivism philosophy and inductive approach are used in terms of methodology. Moreover, qualitative data are dominantly collected, and content analysis is conducted as analysis tool. A structured video interview is conducted through WeChat and open-end questions are asked to get empirical primary data.  Conclusion: Chinese millennial consumers prefer the co-brand between LV and Supreme, compared with H&M and Moschino. It is noticed that currently Chinese young consumers have highly preference towards collaboration which has perfect fit of two brand images and perfect connection connecting the co-branded image with consumers’ self-image.

Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. The data was collected by the students from the Zhejiang University of Technology through video semi-structured interviews. The four cases of TCCEs products are bottled water, lipstick, pajama, and stationery. They were used in the semi-structured interview. Result & Conclusions: This study concluded that age, gender, and personal experience could influence the formation of nostalgia. Besides, nostalgia advertisements and products can stimulate consumers’ positive emotions, thus generating nostalgia preference. Contribution & implication: From the perspective of companies, nostalgia marketing needs to be customized according to the characteristics of target consumers, i.e., their gender, age, and personal experience. Additionally, the connection between the product and TCCEs should be considered carefully in order to improve the understanding and acceptance of TCCEs products from consumers.

Sustainability is a global issue, whilst the extant sustainability research is largely inclined towards the global north. China as one of most prominent emerging countries, itsimportance in sustainability research has been emphasized by many scholars. As one small step towards fulfilling the quest, this research explores how Chinese universitystudents perceive sustainability as a concept and sustainability related issues. The qualitative research method is being adopted in this research, to complement the few quantitative research done in China. In order to enable comparison and further analysis between respondents, also to simplify the societal structure complex, students’ perceptionon individual, organizational, national and international level are explored. Being inspiredby an ongoing project in Finland, one extra topic regarding the bottom-up approach insustainability initiatives is further included in the research. Research findings indicates: 1) student’s perception on sustainability as a concept is biased towards environmental aspect, with moderate awareness on economic and social sustainability; 2) The awareness regarding sustainability in higher education is found to be low among students, while they all perceive the sustainability performances of universities as good; 3) Students are largely skeptical about corporation’s sustainability performances,while they all hold high expectations for corporation’s role in improving sustainability performances of the society at large; 4) An universal optimistic stance is being observed among students, perceiving the sustainability performances of China as a country is good. Likewise, a univocal endorsement for China to help undeveloped countries to improve their sustainability performances, is being identified; 5) The awareness of achievements that have been made worldwide is low among students, with the most known one as the Paris Agreement, while very few only briefly heard of the SDGs. 6) Majority students perceivethe bottom-up approach should be considered in China, to work as complement of the traditional dominating top-down approach.The institutional logic perspective is chosen as the theoretical framework to understand why students perceive sustainability and related issues the way they do. It has been presented to account for both homogeneity and heterogeneity observed in research findings, with the formal caused by domination of the state logic, and the latter caused by the competition between the market logic, the community logic and the dominating statelogic. These findings advanced our understanding in this field, and could be deemed as contributions of this research.

Title: The Country-of-Origin Effect in the Personal Care Market  Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. The data collection was done with a questionnaire with a deductive approach. The empirical data was collected through a web survey which was published on social media e.g. Facebook and LinkedIn. The data was then processed in the statistical program IBM SPSS Statistics (SPSS) to form models, figures and values. A descriptive-, correlation-, factor- and cluster-analysis was then formed. Result & Conclusion: The results showed how different variables correlate, different factors which the variables were grouped in and five different clusters of respondents. The conclusion is that there is a so-called COO-effect for Swedish consumers subconsciously. Furthermore, Swedish consumers are aware of the origin, but rank other quality and price as higher cues. Contribution of the thesis: This study aims, with help of previous research and a conducted survey, examine how Swedish consumer perceptions of Chinese personal care products regarding the COO-effect. Furthermore, it provides information on how Swedish consumers ranks certain cues. The study is unique since it provides insight on a market that has not yet been analysed with regard to the COO effect (Sweden) and with a certain product group where there is no current research available in relation to COOeffects. Furthermore, the study contributes to general COO-research, with certain implications deriving from previous research. There are both theoretical and practical contributions of importance, illustrating Swedish consumer perceptions of Chinese products. Suggestions for future research: This essay is limited to the Swedish market and focused on a particular product group. There are several other products groups that are yet to be researched in regard to COO-effects/consumer perception. Further research could compare two different product groups with high involvement to analyse the difference between certain product types. A comparison between two (or more) different countries would provide a vertical view of COO-effects, analysing the differences between different consumer perceptions and what cultural variables that may be vital for purchasing decisions. Keywords: Country-of-origin (COO), Country-of-origin effects, Product evaluation, Cultural differences, Made in China, Consumer behaviour, Purchase decision, Trust
Titel: The Country-of-Origin Effect in the Personal Care Market  Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Simon Andersson och Gustaf Persson Handledare: Jonas Kågström Datum: 2019 – Januari Syfte: Studien syftar att analysera svenska konsumenters uppfattning om effekterna av ursprungsland för kinesiska produkter. Metod: Studien baseras på en kvantitativ metod. Datainsamlingen skedde med en enkätundersökning som utgår från ett deduktivt synsätt. Empiriska data har samlats in via en webbenkät som publicerades på sociala medier som exempelvis Facebook och LinkedIn. Data behandlades i statistikprogrammet IBM SPSS Statistics (SPSS) för att få ut resultat; modeller, figurer och värden. Sedan utformades en deskriptiv analys, korrelationsanalys, faktoranalys och en klusteranalys. Resultat & slutsats: Resultatet uppvisade hur olika variabler korrelerar, olika faktorer som grupperar variabler samt fem olika kluster med respondenter. Vi kan dra slutsatsen att det finns en så kallad ”country-of-origin” (COO) -effekt som svenska konsumenter inte är medvetna om. Svenska konsumenter är medvetna om produktens ursprung, men rankar variablerna kvalitet och pris högre. Examensarbetets bidrag: Denna studie syftar till, att med hjälp av tidigare forskning och en genomförd undersökning, analysera svenska konsumenters uppfattning av kinesiska hälsoprodukter när det gäller COO-effekten. Dessutom ger den information om hur svenska konsumenter rankar olika variabler vid köp. Studien är unik eftersom den ger insikt om en marknad som ännu inte analyserats med avseende på COO-effekten och med en viss produktgrupp som det inte finns någon forskning om samband av COO-effekter. Studien kommer dessutom att bidra till generell COO-forskning, med vissa avvikelser som härrör från tidigare forskning. Det finns både teoretiska och praktiska bidrag av betydelse, som ger en inblick i svenska konsumenters uppfattning av kinesiska produkter. Förslag till fortsatt forskning: Den här uppsatsen avgränsar sig till den svenska marknaden och riktade in sig på en särskild produktgrupp. Det finns flera andra produktgrupper som ännu inte undersöks med avseende på COO-effekter och dess inverkan på konsumenters uppfattning. Framtida forskning kan jämföra två olika produktgrupper för att analysera de skillnader som finns/inte finns. En jämförelse mellan två (eller flera) olika länder skulle ge en vertikal bild av COO-effekter och en sådan analys skulle öka förståelse för att förstå vilka kulturella skillnader som är avgörande i konsumentbeteende. Nyckelord: Country-of-origin (COO), Country-of-origin effects, Product evaluation, Cultural differences, Made in China, Consumer behaviour, Purchase decision, Trust

As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions.   We conduct a quantitative research and collect 315 valid questionnaires from Chinese luxury consumers. In questionnaires, we ask them to rate the perception of luxury goods and their willingness to buy when the price is reduced by 20% and 40% respectively. We perform multiple linear regression with SPSS. The results show the value perception in the individual dimension has positive impact on the willingness to buy, and the more price is reduced, the more impact it will have, whereas, the value perception in the functional dimension is not significantly related to the willingness to buy under both price reductions. The value perception in the social dimension is positively related to the willingness to buy when the price is reduced by 20%, but there is no significant relationship when the price is further reduced by 40%.

Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. Sweden has variety of world-famous furniture and home-decoration brands and most of these have established business in China. There has rarely been research on Chinese consumers’ perceptions of Swedish furniture and home-decoration brands. Purpose: The purpose of this study is to investigate the effect of Chinese consumers’ sociodemographic characteristics on COO product image in terms of Swedish furniture and home-decoration products and how this affects and influences purchase intentions. Methods: Quantitative research is used in this study through a survey based on an online questionnaire. We test our research model with seven hypotheses based on the survey consisting of 269 valid questionnaires from Chinese consumers. Findings: This empirical study investigates Chinese consumers’ perceptions of Country of Origin image in their evaluation of Swedish furniture and home-decoration products and examines how these are affected by consumers’ sociodemographic characteristics. Taking into account the distinct situation of the Chinese market, we disentangle sociodemographic aspects: age, gender, education and individual income, especially in terms of overseas experience and the scale of city in which the consumer lives. We posit that Chinese consumers’ perceptions of Swedish furniture and home-decoration products vary across distinct facets of sociodemographics. Our finding is that age, education, overseas experience and scale of city do have a significant effect on COO product image, but that age and individual income do not significant influence COO product image.

Research Doctorate - Doctor of Philosophy (PhD)
Scholars generally agree that in the context of Chinese business culture, the socio-economic and socio-political institution of guanxi (personal connections/relationships), is an important factor. However to date, few have analysed guanxi within a theoretical context and there is a paucity of empirical academic research into the nature and practice of guanxi; why guanxi perceptions vary across nations, cultures and sub-cultures; and whether the use and potency of guanxi are waning, as Mainland overseas Chinese polities are modernising. Institutional economics is a discipline that facilitates the examination of socio-economic and socio-political social institutions and how an institution such as guanxi might change over time. However, whilst it contains an immense body of literature, it lacks a comprehensive analytical framework for analysing the evolution of institutions over time and more specifically; a framework that can be applied within and across cultures. This research has a dual focus. First, it develops a more comprehensive theoretical framework, grounded in genetic, ecological and psychological variables for analysing economic and institutional change within and across cultures. Secondly, it applies the framework to an analysis of guanxi in a number of Mainland Chinese regions and overseas Chinese communities. The purpose is twofold. First, to evaluate the suitability of the framework for exploring how a culturally specific, informal institution such as guanxi, may change as Chinese business people are exposed to more formal Western institutions. Secondly, to explore if and how the practice of guanxi is perceived to be changing by Chinese business people in both Mainland and overseas Chinese communities and subsequently inform academics, policy makers and business people of the findings. The researcher adopted an interpretive social science methodology and conducted nine in-depth focus group interviews in eight Chinese Mainland and overseas cities with a cross-section of English speaking Chinese business people, from a variety of industry and occupational groups. The researcher complemented the focus group interviews with an online survey, modelled on the focus group interview protocol, in order to increase the depth, breadth and rigour of the data. The transcripts from the focus groups and online survey were analysed using NVivo8 and Microsoft Excel to identify patterns and themes in the responses. Through adopting a mixed-methods approach to the analysis of the data, this research makes the following contributions to the literature on guanxi, institutional economics and the literature on research methods: an empirically derived definition as to exactly what constitutes guanxi; clarification as to the roots of guanxi, based on historical and empirical research; empirical evidence that explains varying guanxi perceptions across and between cultures, regions and nations; an empirical evaluation as to whether or not the use and potency of guanxi are waning, as both China and overseas Chinese communities are modernising; empirical evidence as to the suitability of the theoretical framework developed for this study for analysing institutions and institutional change.

This research investigates the issue of interpersonal trust in Chinese business-to-business markets under what, in this research, becomes classified by the Chinese as xinren. Understanding trust in Chinese business has been identified as a priority for Westerners entering the burgeoning Chinese market. The aim of this research is to seek rich exploratory data on interpersonal trust in Chinese markets-a subject that is acknowledged for its importance but has received little empirical investigation.

Much has been written on guanxi in Chinese business but there appears to be confusion between what constitutes trust as opposed to guanxi. By delving into the richness of the Chinese perceptions of trust and xinren this research attempts to unlock the nature of these constructs and answer the research question: How do business people of Chinese ethnic origin involved in international marketing perceive trust in Chinese-to-Chinese and Chinese-to-Western business? A key outcome of the research is the identification that Westerners can become insiders and build deep trust with the Chinese. However, it is difficult to achieve such a level of deep trust because it requires a special level of emotional exchange built through honesty, sincerity and reciprocal help.

The researcher interviewed a cross-section of Chinese business people in a variety of business organisations operating in Beijing, Xiamen, Shanghai, Taipei, Hong Kong, and Australia. The research was undertaken using the interpretive social science method and incorporated in depth, face-to-face interviews with a conversational style that was based on a protocol of relevant issues. Most respondents spoke both Chinese and English and were experienced in international trade.

A key component of this study was access. Access was gained through the building of an interviewer tree of connections or guanxishu-a tree or shu that enabled the researcher to 'snowball' from one referral to the next. The snowballing and conversational technique was suited to the Chinese business person's style, which has been described as high context and complex. Using taped interviews and transcripts, the researcher analysed the perceptions of the respondents with a computer package, NVIVO.

The research therefore attempts to contribute to knowledge through a deeper understanding of trust and interpersonal relationships in Chinese business. It does this through three contributions to the literature:

• a richer understanding of the Chinese business person's perception of xinren;
• a model that identifies the levels building to xinren and a holistic model of the people sharing such levels; and
• a clarification for Westerners of the difference between xinren and guanxi.

Overall the research attempts to understand what Chinese business people mean by trust in the context of negotiating with other Chinese and Westerners. Trust is acknowledged as a key ingredient in business but in the Chinese interpersonal environment it has particular importance.

by Ho Hin-shun.
Includes questionnaire in Chinese.
Thesis (M.B.A.)--Chinese University of Hong Kong, 1994.
Includes bibliographical references (leaves 81-84).
ABSTRACT --- p.iii
ACKNOWLEDGMENTS --- p.v
TABLE OF CONTENTS --- p.vi
LIST OF TABLES --- p.viii
Chapter
Chapter 1. --- INTRODUCTION --- p.1
Chapter 2 . --- THE MANAGEMENT PROBLEM --- p.7
Chapter 3. --- LITERATURE REVIEW --- p.13
Chapter 4. --- RESEARCH OBJECTIVES --- p.19
Chapter 5. --- SAMPLE DATA AND METHODOLOGY --- p.22
Chapter 5.1. --- Sample Data --- p.22
Chapter 5.2. --- Questionnaire Construction --- p.23
Chapter 5.3. --- Administering the Questionnaire --- p.25
Chapter 6. --- RESULTS AND ANALYSIS --- p.27
Chapter 6.1. --- Sample Characteristics --- p.27
Chapter 6.2. --- Results of Questionnaire --- p.29
Chapter 6.3. --- Results of MANVOA --- p.29
Chapter 6. 4 --- .Multiple Regression --- p.39
Chapter 7. --- MANAGEMENT IMPLICATIONS --- p.52
Chapter 7.1. --- Satisfaction on US-China business negotiation --- p.53
Chapter 7.1.1 . --- American Point of View --- p.53
Chapter 7.1.2 . --- Chinese Point of View --- p.54
Chapter 7.2. --- Efficiency on US-China business negotiation --- p.54
Chapter 7.2.1 . --- American Point of View --- p.54
Chapter 7.2.2. --- Chinese point of view --- p.55
Chapter 7.3. --- Future in US-China Business --- p.56
Chapter 7.3.1 . --- American Point of View --- p.56
Chapter 7.3.2. --- Chinese Point of View --- p.57
Chapter 7.4. --- Short term expectation in trade and investment --- p.57
Chapter 7.4.1 . --- American Point of View --- p.57
Chapter 7.4.2. --- Chinese Point of View --- p.58
Chapter 7.5. --- Long term expectation in trade and investment --- p.58
Chapter 7.5.1. --- American Point of View --- p.58
Chapter 7.5.2. --- Chinese Point of View --- p.59
Chapter 7.6. --- Strategic Implications --- p.59
Chapter 7.6.1. --- Suggestions to American --- p.60
Chapter 7.6.2. --- Suggestions to Chinese --- p.62
Chapter 7.6.3. --- Research Implications --- p.63
Chapter 8. --- CONCLUSIONS --- p.64
APPENDIX 1 --- p.73
QUESTIONNAIRE IN ENGLISH ( THREE PAGES ) --- p.73
APPENDIX 2 --- p.77
QUESTIONNAIRE IN CHINESE ( THREE PAGES ) --- p.77
BIBLIOGRAPHY --- p.81