Relevant bibliographies by topics / Chocolate brands

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Chocolate brands'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Chocolate brands.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Chocolate brands"

1

Jabeen, Mussarat, Marryam Imran, Ayesha Nawab, et al. "Physicochemical Analysis of Different Brands of Chocolates and Their Comparative Studies." FRONTIERS IN CHEMICAL SCIENCES 1, no. 2 (2020): 1–8. http://dx.doi.org/10.52700/fcs.v1i2.7.

Full text
Abstract:
There is no metaphysics on earth like chocolate.” Chocolate is a blessing which contain almost all nutrients necessary for the growth of human health. In this study, composition of different branded chocolates available in Pakistan including Dairy milk, Chocolate chip, Toblerone (black), Toblerone (sweet), Nutella, Smarties, Now, Sonnet, Novella and Snickers were qualitatively analyzed in triplicate. We successfully study proteins, fats, carbohydrates, sugar, alcohol, caffeine, calcium, magnesium, zinc, iron and nickel in different branded chocolates. From the results it is confirmed that pH o
APA, Harvard, Vancouver, ISO, and other styles
2

Çakmak, Y. S., G. Ö. Güler, and A. Aktümsek. "Trans fatty acid contents in chocolates and chocolate wafers in Turkey." Czech Journal of Food Sciences 28, No. 3 (2010): 177–84. http://dx.doi.org/10.17221/48/2009-cjfs.

Full text
Abstract:
Fatty acid compositions and trans fatty acid contents of chocolate and chocolate wafers collected from Turkish markets were determined by GC. Total 62 samples, being all chocolates and chocolate wafers sold in Turkey, were investigated. 35 samples of chocolate which were categorised as milk chocolate, bitter chocolate, chocolate with nuts, chocolate with pistachio, chocolate with almond, other chocolates, and 27 samples of chocolate wafer which were categorised as pure chocolate wafers and chocolate wafers with nuts belonging to 12 different national chocolate brands, were analysed. Generally,
APA, Harvard, Vancouver, ISO, and other styles
3

Islam, Md Mazharul, Sanjida Tanjid, and Mohammad Shoeb. "Quantification of caffeine and carbohydrates in chocolate and confectionery products from Dhaka, Bangladesh: A UV-Visible spectrophotometric approach." North African Journal of Food and Nutrition Research 9, no. 19 (2025): 57–66. https://doi.org/10.51745/najfnr.9.19.57-66.

Full text
Abstract:
Background: Caffeine and carbohydrates are significant components in chocolate and confectionery products, influencing both their sensory appeal and health impact. Accurate quantification of these components is essential to provide consumers with reliable nutritional information and to inform healthier dietary choices. Aims: This study aims to quantify the moisture and ash content, as well as determine the concentrations of caffeine and carbohydrates, using UV-Visible spectrophotometry, in selections of chocolates and candies commercially available in Dhaka, Bangladesh. Additionally, the study
APA, Harvard, Vancouver, ISO, and other styles
4

Muda, Haris, and Nuri Aslami. "FACTORS INFLUENCING BRAND IMAGE TO SILVERQUEEN CHOCOLATE PURCHASE DECISIONS." Journal Of Social Research 1, no. 5 (2022): 371–76. http://dx.doi.org/10.55324/josr.v1i5.102.

Full text
Abstract:
Background: The chocolate industry is one of the industries whose opportunities are quite large with increasing competition. Various chocolate brands such as Silverqueen, Cadbury, Toblerone, and others are trying to compete in the chocolate market.
 
 Objective: To find out the factors that influence the decision in the purchase of Silverqueen chocolate on PT. Mas Permai City branch of Pekanbaru city.
 
 Methods: This research uses a quantitative approach with primary data sources from interview results and secondary data from company data. The data is then analyzed with qu
APA, Harvard, Vancouver, ISO, and other styles
5

Mohammed, A. I., A. A. Ahmed, T. Lot, and M. Solomon. "ASSESSMENT OF SOME HEAVY METALS IN SOME CHOCOLATE BRANDS AND BREAD SOLD IN MAIDUGURI, BORNO STATE, NIGERIA." Chemistry & Material Sciences Research Journal 2, no. 4 (2020): 71–75. http://dx.doi.org/10.51594/cmsrj.v2i4.195.

Full text
Abstract:
Three brands of chocolate and five varieties of bread samples were collected and subjected to acid digestion for evaluation of some heavy metals (Cu, Cr, Pb, Fe, Cd and Zn) using atomic absorption spectrophotometry. The concentrations of the studied heavy metals in the chocolate brands were in the range 0.02-0.20; 0.02-0.10 and 0.09-0.20 mg/kg for Cd, Zn and Cr respectively. whereas Pb was not detected in the study. As per the bread samples, the concentrations ranged 0.05-0.13; 0.60-2.24, 0.30-0.06 and 0.02-0.10 mg/kg for Cd, Zn, Cr and Pb respectively. This study indicates that the concentrat
APA, Harvard, Vancouver, ISO, and other styles
6

Maharjan, Jasana, and Pawan Raj Shakya. "Evaluation of heavy metals in different brands of chocolates marketed in Kathmandu, Nepal, and their associated health risks." Journal of Nepal Chemical Society 44, no. 1 (2024): 52–66. http://dx.doi.org/10.3126/jncs.v44i1.62680.

Full text
Abstract:
Chocolates are among the sweet food items consumed by all age groups particularly children in Nepal. However, this foodstuff may be contaminated with heavy metals from the raw ingredients, production, and packaging methods, which could bring serious health issues. Therefore, this study aimed to determine cadmium (Cd), nickel (Ni), and lead (Pb) by Flame Atomic Absorption Spectrophotometer (FAAS) in a total of thirty-seven different brands of milk-based, cocoa-based, and sugar-based chocolates available in local grocery shops of Kathmandu city, Nepal and to evaluate associated health risks in c
APA, Harvard, Vancouver, ISO, and other styles
7

Buzalaf, Marília Afonso Rabelo, Juliano Pelim Pessan, Rejane Fukushima, Andréia Dias, and Helena Maria Rosa. "Fluoride content of UHT milks commercially available in Bauru, Brazil." Journal of Applied Oral Science 14, no. 1 (2006): 38–42. http://dx.doi.org/10.1590/s1678-77572006000100008.

Full text
Abstract:
OBJECTIVES: The aims of the present study were to evaluate the fluoride (F) concentrations in whole, defatted and chocolate milks commercially available in Brazil and to estimate the daily F intake from these sources. MATERIAL AND METHODS: F concentrations were determined for 23 brands of milks, after HMDS-facilitated diffusion, using a F ion-specific electrode. Possible F ingestion per kg body weight was estimated, based on suggested volumes of formula consumption, for infants aging 1 to 12 months. RESULTS: F concentrations ranged from 0.02 to 1.6 µg/mL F for all brands analyzed. Whole and de
APA, Harvard, Vancouver, ISO, and other styles
8

Demo, Gisela, Karla Coura, Fernanda Scussel, and Graziela Azevedo. "How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale." Sustainability 13, no. 10 (2021): 5635. http://dx.doi.org/10.3390/su13105635.

Full text
Abstract:
Although the chocolate market has become increasingly larger and more competitive, no diagnostic measures were found to evaluate relationship marketing from customer perspectives in this very attractive market in the B2C context. Thus, the main purpose of this paper is to obtain validity evidence for the Chocolate Brands Relationship Scale (CBR Scale), a scientific instrument that enables the identification and measurement of the prime aspects perceived by chocolate brands’ customers as relevant in their relationship with such brands. Additionally, we tested the influence of the relationship,
APA, Harvard, Vancouver, ISO, and other styles
9

Lirag, Ma Teresa B., and Ramona Isabel S. Ramirez. "Setting the Sweet Spot: Price Determination for Local Chocolates in the Philippines." Journal of Economics, Management and Trade 30, no. 4 (2024): 46–56. http://dx.doi.org/10.9734/jemt/2024/v30i41204.

Full text
Abstract:
A research study was conducted to assess the price sensitivity and determine the optimal pricing strategy of locally produced chocolate in Bicol region, Philippines. Selected respondents were interviewed composed of cacao farmers, processors/entrepreneurs and chocolate consumers using purposive random sampling procedure. They were from different location and provinces who have knowledge on cacao production and consumption. Data were gathered using survey questionnaire and key informant interview (KII) based on Van Westendorp Price Sensitivity Meter tool. Result of the study showed that the acc
APA, Harvard, Vancouver, ISO, and other styles
10

A. Abdelgawad, Sherif, Abdulmohsen M. Alanazi, and Abdulhadi S. Alharbi. "QUANTIFICATION OF LEAD CONTAMINATION IN DIFFERENT SAUDI CHOCOLATE BRANDS USING ATOMIC ABSORPTION TECHNIQUE." International Journal of Advanced Research 10, no. 11 (2022): 54–56. http://dx.doi.org/10.21474/ijar01/15641.

Full text
Abstract:
Introduction: Although chocolate and candies are widely preferred snacks for children and adults, they can carry a risk of lead (Pb) contamination. The lead is considered as a toxic heavy metal that can cause many diseases to adults, including renal, reproductive, nervous, immune, and cardiovascular systems diseases. In children, lead can cause behavioral, developmental diseases and learning deficits. Aim and objectives:Our aim in this study is to measure the lead concentrations in different Saudi chocolate brands from different Saudi cities in order to compare it to the American FDA recommend
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Chocolate brands"

1

Grossi, Marianna <1993&gt. "Can China become a major chocolate market? An empirical analysis on chocolate consumption and perception of Italian Venchi brand for Chinese consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12434.

Full text
Abstract:
L’elaborato finale è suddiviso in cinque capitoli: il primo capitolo si concentra sulla percezione e ruolo del cioccolato importato e locale sul mercato cinese. Il secondo capitolo presenta i cinque maggiori brand internazionali che hanno introdotto il cioccolato sul mercato, a partire dagli anni Ottanta. Il terzo capitolo delinea un profilo dei premium e super-premium brands sul mercato cinese, riferendosi in particolare ai marchi di cioccolato belga, quali Leonidas, Godiva e Neuhaus. Il quarto capitolo si concentra sul caso del marchio italiano Venchi, di cui verrà prima tracciato un profilo
APA, Harvard, Vancouver, ISO, and other styles
2

Antunes, Liliana Sofia dos Reis. "Estudo exploratório das preferências dos consumidores de leite e tabletes de chocolate." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/7570.

Full text
Abstract:
Mestrado em Gestão e Estratégia Industrial<br>Com o aparecimento da crise económica, as marcas de distribuidor entraram no mercado como uma alternativa a preços acessíveis e, ao longo dos anos, sofreram uma crescente popularidade entre os consumidores devido à sua melhoria de qualidade. Atualmente, as marcas de distribuidor têm uma grande presença no mercado e mantêm uma grande competitividade com as marcas de fabricante. Neste sentido, o presente estudo pretende conhecer as preferências dos consumidores de dois produtos opostos quanto à penetração das marcas de distribuidor, neste caso, o le
APA, Harvard, Vancouver, ISO, and other styles
3

Fernandes, Maria Teresa da Cunha de Almeida. "Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/4311.

Full text
Abstract:
Mestrado em Marketing<br>Neste estudo, a brand equity (capital da marca), aferida com base no modelo de customer-based brand equity e as estratégias de construção, reforço e revitalização da marca serão os principais temas a abordar. Os objectivos fundamentais do estudo são: aferir o capital da marca Snickers® percepcionada pelos consumidores em Portugal; detectar se há relação entre a personalidade de Snickers® e o respectivo capital da marca e, (3) explorar se os elementos de reforço da marca são relevantes para o consumidor quando estudado o capital da marca. O presente estudo é de carácter
APA, Harvard, Vancouver, ISO, and other styles
4

Rossini, Karina. "Avaliação de hidrolisados de caseína como antioxidantes em produtos cárneos e chocolate branco." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2008. http://hdl.handle.net/10183/13310.

Full text
Abstract:
Estudos recentes indicam que os peptídeos obtidos pela hidrolise enzimática da caseína podem apresentar atividades antioxidantes. Neste trabalho, previamente obteve-se os peptídeos através de hidrolise da caseína utilizando as enzimas Alcalase e Flavourzyme (4h, a 50ºC e pH 8), selecionando os que apresentaram as melhores características, in vitro, relativas à atividade antioxidante. A hidrolise enzimática utilizando a enzima Flavourzyme mostrou melhores resultados, com alto valor de proteína solúvel e conteúdo de aminoácidos livres, além de peptídeos de menor peso molecular do que com a Alcal
APA, Harvard, Vancouver, ISO, and other styles
5

Mitrovic, Jelena. "How different chocolate brands influence our chocolate perception and buying behavior?" Master's thesis, 2014. http://hdl.handle.net/10071/8602.

Full text
Abstract:
This master dissertation is based on a research conducted in order to answer the question ‘How different chocolate brands influence our chocolate perception and buying behavior?’. This research was conducted with a sample of 101 respondents through a structured questionnaire. All data acquired were analyzed in the SPSS software, due to its huge potential to compare different variables, that is, different aspects of data. The main aim of this research is to compare three chocolate brands, namely Milka, Lindt and Richart. Differences between these brands in every aspect of marketing mix and po
APA, Harvard, Vancouver, ISO, and other styles
6

Bingham, David Eldon. "Demand Analysis Concerning the Promised Land White and Chocolate Milk Brands in Texas." Thesis, 2013. http://hdl.handle.net/1969.1/149613.

Full text
Abstract:
This thesis provides a unique perspective to the milk market relative to previous studies. While there is rich literature on the various sectors of the milk market, a contribution to this literature was made by providing a specific econometric analysis of the Promised Land brand. Previous work conducted by Capps and Salin (2010) provided the foundation for this thesis. The purpose of this thesis was threefold: 1. Estimate household demand functions for Promised Land white and chocolate milk using Nielsen homescan data. The demand functions were estimated using a tobit model to estimate the con
APA, Harvard, Vancouver, ISO, and other styles
7

Torregosa, Chris Anthony, and Chris Anthony Torregosa. "Improve Brand Image by Designing Typeface for Bean-to-Bar Chocolate Brand in the Philippines." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/s2dafz.

Full text
Abstract:
碩士<br>樹德科技大學<br>應用設計研究所<br>107<br>Branding has taken the forefront of marketing in different industries (Kotler & Keller, 2012) because it represents what a product or service means to consumers (Kotler & Armstrong, 2018). Logotype, the typeface used in a brand logo and one of the elements of branding, is considered to be a crucial element (Doyle & Bottomley, 2004) because it can reinforce a message and influence perception of quality & value (Tantillo, Lorenzo‐Aiss, & Mathisen, 1995) which further influences purchase intention. Unfortunately, when designing a logotype, immense volume of typef
APA, Harvard, Vancouver, ISO, and other styles
8

Pei-Yi, Chen, and 陳蓓儀. "Let the curtain raise- Research on Chocolate Brand Design of Taiwanese Opera." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/34310034766792142030.

Full text
Abstract:
碩士<br>國立高雄師範大學<br>視覺設計學系<br>99<br>Chocolates is the most representative snack in western cultural. People habitually purchase a hand-made and beautifully wrapped chocolate as souvenir when they travel to a country. We could always learn the significance of other’s cultural simply through the packing of a chocolate. Take Japan as an example, there is a hand-made chocolate brand that represents the country based on their geisha culture. On the other hands, there has never been a chocolate brand that features solely on Taiwanese culture and represent the country. Therefore this study focuses on t
APA, Harvard, Vancouver, ISO, and other styles
9

Andrade, Rita Alexandra Pereira Parente de. "Wonka chocolate case study: managing a brand created through reverse product placement." Master's thesis, 2012. http://hdl.handle.net/10071/4947.

Full text
Abstract:
O presente projeto tem como intuito a elaboração de um caso de estudo e respectiva teaching note. Este foca-se no caso de sucesso de uma marca bem conhecida pelos consumidores dos Estados Unidos da América – a marca Wonka. O caso desta marca neste mercado justifica-se porque é uma das poucas marcas que nasceu num mundo fictício e teve a capacidade de ser de tal modo adorada pela audiência que se tornou uma oportunidade de negócio para a empresa americana Quaker Oats que decidiu introduzi-la no mundo real, através de uma estratégia de marca designada de Reverse Product Placement. Para fazer fac
APA, Harvard, Vancouver, ISO, and other styles
10

Li, Qian, and 李倩. "Match Research of Brand Personality and Consumer Behavior –The Case of Chocolate Product." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q8h3ju.

Full text
Abstract:
碩士<br>國立臺灣大學<br>國際企業學研究所<br>103<br>Brand personality bring about strong and unique brand association,enrich brand connotation. As personality of people, personality of brand is a kind of Psychological characteristic given to brand through brand communication，the core of brand image, apperception of the brand users’ personality, emotional value added of the party interested and specific life values. Brand personality is that consumers using brands to show self-cognition to themselves or others(Belk, 1988). Consumers prefer perchase brands or products that render consistency among self-concept,
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "Chocolate brands"

1

Ltd, Publications International, ed. Hershey's kisses brand recipes. Publications International, Ltd., 2016.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ltd, Publications International, ed. Hershey's kisses brand recipes. Publications International, Ltd., 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Publications International, Ltd. Ultimate chocolate recipes. Publications International, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Ltd, Publications International, ed. Ultimate chocolate recipes. Publications International, 2004.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Publications International, Ltd. Baker's chocolate: Recipes for people with a passion for chocolate. Publications International, 2011.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

ill, Glass Roger, ed. More M&M's brand chocolate candies math. Charlesbridge, 1998.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Ltd, Publications International, ed. Favorite brand name best-loved chocolate recipes. Publications International, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Nestlé. Nestlé very best baking: 55 sweet & savory recipes. Publications International, Ltd., 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Ltd, Publications International, and Mars Incorporated, eds. Brighter baking with M&M's brand chocolate mini baking bits. Publications International, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

McGrath, Barbara Barbieri. The M&M's brand chocolate candies counting board book. Charlesbridge Pub., 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Chocolate brands"

1

Trevisan, Italo, and Irina Neganova. "Differences in Brand Perceptions for Chocolate Brands between Italian and Russian Consumers." In Herausforderungen der internationalen marktorientierten Unternehmensführung. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6483-0_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Gotecha, Rashmi, Vishwa Malvania, T. Raja Reddy, and S. Sunitha. "Unwrapping consumer awareness and behavior: Exploring preferences across chocolate brands." In Digital Transformation and Sustainability of Business. CRC Press, 2025. https://doi.org/10.1201/9781003606185-109.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Lemmetti, Hanna, and Pekka Tuominen. "Expatriates’ Nostalgic Brand Relationships. Case Fazer Blue Chocolate." In Eurasian Studies in Business and Economics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-54112-9_26.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Langen, Nina, and Monika Hartmann. "Chocolate Brands’ Communication of CSR in Germany." In The Economics of Chocolate. Oxford University Press, 2016. http://dx.doi.org/10.1093/acprof:oso/9780198726449.003.0014.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Carey, Mary, and Cathy Knowles. "Financial Accounting." In Accounting. Oxford University Press, 2020. http://dx.doi.org/10.1093/hebz/9780198844808.003.0011.

Full text
Abstract:
Hotel Chocolat is a premium chocolate brand, manufacturing and selling their chocolates through their stores, online and direct to customers via subscription. They have 104 stores in the UK, nine international stores and one boutique hotel in St Lucia, where they also own a cocoa...
APA, Harvard, Vancouver, ISO, and other styles
6

Cieśla, Maria. "Sustainable Logistics Strategies of Transnational Corporations." In Sustainable Logistics and Strategic Transportation Planning. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0001-8.ch016.

Full text
Abstract:
The main goal of the chapter is to present actual theoretical and practical knowledge related to logistics strategies that have a major impact on sustainable development. Theoretical considerations concern on the place and relations of logistics strategy in the company's generic strategy, the classification of logistics strategies, identification of key success issue in implementing the strategy in the area of logistics concerning sustainability. Every logistics strategy defined points out relevance to sustainable logistics and transport. Some logistics strategies were specifically described i
APA, Harvard, Vancouver, ISO, and other styles
7

Brassett, James, Juanita Elias, Lena Rethel, and Ben Richardson. "3. Food." In I-PEEL: The International Political Economy of Everyday Life. Oxford University Press, 2022. http://dx.doi.org/10.1093/hepl/9780198854395.003.0003.

Full text
Abstract:
This chapter examines the topic of food in everyday international political economy (IPE). It primarily focuses on the international trade of agricultural commodities and its developmental implications within the Global South. It explains the concepts of governmentality and the global value chain. The chapter begins by looking at corporate brands behind the globalization of chocolate, the associated transformation of dietary patterns, and the attempts to manage the exploitation that persists in the cocoa industry. It shows how these trends can be drawn together conceptually with reference to n
APA, Harvard, Vancouver, ISO, and other styles
8

Mihăeş, Lorena Clara, and Manuela Epure. "Advertising With Humour." In The Role of Language and Symbols in Promotional Strategies and Marketing Schemes. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5778-4.ch010.

Full text
Abstract:
The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the domain of pragmatics), and to knowledge of the linguistic code (the domain of semantics). This endeavour examines a series of successful marketing campaigns for ROM, a Romanian chocolate bar brand, and tries to analyse the humorous elements they feature from a pragmatic and semantic perspective. Dwelling on ingrained prejudices and stereotypes, the advertisements for the Romanian chocolate bar have managed to attrac
APA, Harvard, Vancouver, ISO, and other styles
9

Mihăeş, Lorena Clara, and Manuela Epure. "Advertising With Humour." In Research Anthology on Applied Linguistics and Language Practices. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5682-8.ch043.

Full text
Abstract:
The present chapter considers verbal humour used in advertising as a rhetorical device. To understand humour, one needs to make inferences by resorting to background knowledge (the domain of pragmatics), and to knowledge of the linguistic code (the domain of semantics). This endeavour examines a series of successful marketing campaigns for ROM, a Romanian chocolate bar brand, and tries to analyse the humorous elements they feature from a pragmatic and semantic perspective. Dwelling on ingrained prejudices and stereotypes, the advertisements for the Romanian chocolate bar have managed to attrac
APA, Harvard, Vancouver, ISO, and other styles
10

"The Bitter Sweet Chocolates of Sprüngli-Lindt." In Corporate Cultures and Global Brands. WORLD SCIENTIFIC, 2004. http://dx.doi.org/10.1142/9789812563057_0003.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Chocolate brands"

1

Du, Jie, and Yawen Wang. "The Relationship Between Brand Positioning and Packaging Color of Chocolate." In 4th International Conference on Arts, Design and Contemporary Education (ICADCE 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/icadce-18.2018.120.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Filiz, Gözde, Tuna Çakar, Tuğçe Ezgi Soyaltın, Yener Girişken, and Ceyda Aysuna Türkyılmaz. "Analyzing Consumer Behavior: The Impact of Retro Music in Advertisements on a Chocolate Brand and Consumer Engagement." In 2023 Innovations in Intelligent Systems and Applications Conference (ASYU). IEEE, 2023. http://dx.doi.org/10.1109/asyu58738.2023.10296776.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Chocolate brands' for particular source types:
Journal articles Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography