To see the other types of publications on this topic, follow the link: Chocolate industry in fiction.
Dissertations / Theses on the topic 'Chocolate industry in fiction'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 32 dissertations / theses for your research on the topic 'Chocolate industry in fiction.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Sinclair, Jillian L. "A comparison of material preferences by chocolatiers and consumers /." Online version of thesis, 2007. http://hdl.handle.net/1850/3932.
Full text
2
Wilson, Brendan David. "Developing a decision-making model that best closes the gap between strategy and the capital investment procedure for Cadbury South Africa." Thesis, Nelson Mandela Metropolitan University, 2005. http://hdl.handle.net/10948/406.
Full textAbstract:
This study addresses the fact that the current Cadbury investment appraisal process does not adequately address the strategic implications of many capital investment decisions. Although attempts are made to quantify, in financial terms, the strategic benefits from a given investment, it appears that many perceived benefits are left out of the appraisal process because they lack precise financial quantification, resulting in managers placing greater reliance on the qualitative dimensions of their investment decision-making such as judgement and intuition. The current Cadbury process is based on the unequivocal advice that academics give to organisations and to managers about how to appraise largescale capital investment projects. The use of discounted cash flow techniques, based upon the discounting of decision contingent cash flows at the organisations opportunity cost of capital is regarded as the definitive investment appraisal technique. On this, the academic literature is clear. Whilst there are strong theoretical justifications for the use of discounted cash flow based models, managers continue to use non-DCF appraisal techniques such as payback irrespective of their theoretical shortcomings. The lack of use of a sophisticated risk assessment model is also disappointing, with Cadbury ignoring individual project risk and adopting a naive approach. Finally, this study indicates that Cadbury managers need not be forced into choosing either an economic/normative approach or a strategic/managerial approach to capital-investment decision-making but that rather a hybrid approach, including both the economic and strategic dimensions of choice, is more applicable for effective strategy incorporation.
3
Robertson, Emma. "‘The romance of the cocoa bean’: Women, gender and imperialism in the Rowntree chocolate industry." Thesis, University of York, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.700130.
Full text
4
Modigh, Maja. "Mapping of causes for variation in quality of sugar in chocolate manufacturing." Thesis, Linköpings universitet, Teknisk biologi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-125234.
Full textAbstract:
The main purpose of the report is to present possible reasons and solutions for variation in quality of sugar used in confectionery manufacturing, with focus on chocolate manufacturing, at Cloetta Sverige AB in Ljungsbro. The project has its purpose to optimize the quality of both the sugar and manufacturing processes in a long-term perspective, since the variation in quality of the sugar affects, more or less, all manufacturing processes and causes yield losses. Cloetta Ljungsbro uses a pneumatic conveying system to transfer the sugar within the factory and when unloading the sugar from delivery trucks. A various of different analyses were performed in order to study the sugar quality; water content analyses in forms of Karl Fischer titration and particle size distribution analyses with help from sieving. During the sugar sampling time period, an observation of the air pressure used by the road tanker while unloading sugar at Cloetta and the lead time as sugar was delivered was executed. Moreover, data of the dew point in the pneumatic conveying system and, both temperature and humidity in the sugar silos, were collected. As a result, most of the sugar particles breakage occurred somewhere between the delivery road tanker and while in the storage silos. Most likely it is due to the use of high pressure when unloading the sugar that the particle size distribution of the sugar varies, but also causes the temperature to reach a higher temperature than recommended. Furthermore, the water content of the sugar was higher in the beginning of the autumn. Further investigations of the effect of unloading the sugar and storage of sugar should be done, but also analyse the air velocity used within the pneumatic conveying system.
5
Bruneau, Jonathan M. "Antitrust law enforcement within the U.S. airline industry : fact or fiction?" Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=22505.
Full textAbstract:
The overriding theme of this thesis concerns the level of antitrust enforcement within the U.S. airline industry by the agencies entrusted with this task.After a brief Introduction, Chapter I will examine whether concentration within the U.S. airline industry is a natural phenomenon or an ordinary monopoly/oligopoly resulting from the behaviour of competitors. In concluding that a natural monopoly/oligopoly does not exist, Chapter II will analyse the policy being antitrust enforcement in the industry.
Chapter III will then use the implementation of S 408 of the Federal Aviation Act (FAA) by the Department of Transportation (DOT) as an example of such a policy. Finally, the remaining chapters are dedicated to an analysis of the CRS industry. By using this industry as an example, the writer will suggest that, by removing barriers to entry through aggressive use of S 411 of the FAA, the future may see new entrants enter the market. Emphasis will be placed on the attitude of the DOT in this regard.
6
Vettersand, Elina, and Thao Tran. "Fairtrade - A Competitive Imperative? : An Investigation to Understand the Role of Fair Trade in Company Strategy in the Chocolate Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-19330.
Full textAbstract:
Background: The rise in ethical consumerism has become evident through an increase in sales of fair trade products in recent years. Consumers are prepared to pay a premium for fair trade chocolate, and with a steady future growth in the fair trade movement, this is an attractive market for new entrants. Of particular focus are the Swedish and German markets for fair trade chocolate as they show promising growth rates and interest in this field. Problem: The chocolate industry is very competitive, and the observation that consumers reward companies that act socially responsible presents an opportunity for ethical companies to compete. This is attractive for entrepreneurial firms, but there exist numerous motivations why firms choose to engage in fair trade. Purpose: The purpose of this thesis is to understand the role of fair trade in corporate strategy (either in partial or entire assortment), its relation to entrepreneurial opportunity-seeking behaviour, and examining how the strategic resource of Fairtrade certification is used to gain competitive advantage. Method: A qualitative interview study was applied, and ten chocolate companies active in the Swedish and German markets were included in the sample. Data was collected through semi-structured interviews (four telephone interviews and six email responses), and complemented with secondary data from company websites and press releases. The interviewees were mainly representatives of the marketing department and CEOs. Empirical findings were analysed using relevant models and theories, and organized under the two categories of ‘firm use of fair trade’ and ‘visibility of fair trade.’ Conclusion: The findings in this thesis show that there are multiple reasons why chocolate companies engage in fair trade including reputation, spreading awareness, proactive opportunity-seeking behaviour, strategic differentiation, as a means of communicating to producers and consumers, and for quality insurance of raw ingredients. Fair trade engagement is visible through its role as a social resource. This image is created by ethical and social commitment and wholeness in values, non-exploitative respectful business network relationships, consistency in firm behaviour, and through wealth creation in terms of benefiting the firm, society, and the environment. The Fairtrade label is not imperative to achieving a state of competitive advantage, but can inevitably lead to that result through the firm wholeness created by mission- and vision-driven values.
7
Syrová, Tereza. "Čokoládovny v oblasti Podmokel pod vedením saských průmyslníků (1853-1918)." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71778.
Full textAbstract:
This graduation thesis describes life in the border village Podmokly in the period between 1853-1918. The author presents the penetration of the Saxon capital at this time and further developing the business mostly Germans from Saxony in the chocolate industry. It focuses on chocolate, which at that time originated in the village, and the chocolate Jordan & Timaeus, Hartwig & Vogel, and Otto Rüger. Initially focused on the development of village Podmokly, the characteristic time, the amount of customs duties and surcharges on raw materials for production of chocolate and cocoa. In this work the author shows contemporary practice in the manufacture of chocolate, recipes and curiosities, which were associated with the production of chocolate. The analysis of chocolate, the author focuses on the history of chocolate on the description of the factory and its reorganization, social policy, in compliance with regulations and laws that were created at this time. Furthermore, the author explores the field of advertising, international exhibitions, sales and production of chocolate and firm structure. The work is drawn primarily from contemporary sources, or. journal of modern literature and scientific studies
8
Squires, Claire. "Fiction in the marketplace : the literary novel and the UK publishing industry, 1999-2000." Thesis, University of Oxford, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.288968.
Full text
9
Stephenson-Thompson, Jo. "Telling fashionable tales : the form and function of the non-fiction British fashion film." Thesis, Queen Mary, University of London, 2017. http://qmro.qmul.ac.uk/xmlui/handle/123456789/24863.
Full textAbstract:
This thesis examines the promotion of the British fashion industry in the underexplored genre of non-fiction British fashion film. Whilst critical attention has been paid to the role of fashion within fiction film, and costume within historical drama, the significance of fashion in non-fiction, state-sponsored British film has passed largely without exploration. The threshold of fact and fiction is the site of investigation in this analysis of film and media materials, that draw on fairy tale narratives of transformation to produce fashion as the 'integration of the two worlds of reality and imagination' (Bettelheim, 1975). The main focus of my analysis is a body of texts ranging from the forties to the present day. The corpus of study consists of films produced by British Pathé and the Central Office of Information (COI), film, televisual, and DVD outputs of royal weddings, and the BBC's live television broadcast of the 2012 Olympic Games. Fashion has a reputation for facilitating change and performing makeovers, and the texts studied here present three levels of transformation, powered by the magical fiction of fairy tales, the transformative potential of capitalism, and the renewing capabilities of the fashion industry. These texts demonstrate the way fashion stories are used to negotiate key historical junctures in British identity, finding in the structure of the fairy tale a way to articulate an economy of renewal that can be harnessed to a national, ideological state agenda aimed at women. This thesis argues that national events are commandeered as platforms for officially sponsored tales of Britain's heritage, which testify to the importance of fashion to the British economy and its role in political strategy.
10
Cerny, Grant Pearcy. "How to hang an apprentice : the moral problem of industry and idleness re-examined in Victorian illustrated fiction." Thesis, University of Oxford, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310159.
Full text
11
Martin, Catherine Eloise. "Sam Spade as the detective next door: industry, culture, and class in post-war radio adaptations of hardboiled detective fiction." Thesis, Boston University, 2012. https://hdl.handle.net/2144/12509.
Full textAbstract:
Thesis (M.F.A.)--Boston UniversityThe character of the hardboiled detective seems a strange programming choice for early American radio networks. Despite his considerable popularity in print and film in the 1930s and 1940s, the hardboiled detective's violence and cynicism about American social and economic structures directly countered the enthusiastic capitalism and consumerism promoted by the manufacturing corporations that sponsored most programming on the three major radio networks, NBC, CBS, and ABC. However, by the post-World War II period, all three networks prominently featured series starring characters adapted from the work of popular hardboiled detective writers like Dashiell Hammett and Raymond Chandler. This thesis examines The Adventures of Sam Spade (1946-1951) as an adaptation ofHammett's most famous detective. I argue that crime series adapted from popular mystery novels, like Sam Spade, were shaped by a number of factors, including the source material, the industry production codes meant to maintain decency over the air, the individual producers and writers responsible for each series, the networks airing the series, the selling needs of program sponsors, and input from listeners. Throughout the 1940s and 1950s, these pressures helped to reshape an ideologically varied body of mystery novels into a relatively consistent collection of radio programs that participated in and augmented the mainstream battles against crime and juvenile delinquency. As large portions of the American middle class moved to homogenous and preplanned suburban communities, radio series like The Adventures of Sam Spade helped to redefine urban spaces and social order. These series supported a view of the world in which crime did not pay and suburban the American middle classes - and their possessions - were safely protected by vigilant law enforcement bodies. Chapter One explores the literature on detective fiction, adaptation, and radio's role in transmitting cultural values. I rely particularly on Linda Hutcheon's (2006) theory of adaptation as a continuous process with a product that is particular to its own industrial and cultural context. Chapters Two and Three examine archival scripts from Sam Spade's five-year run. Chapter Two compares the characterization of Sam and the police, citizens, and criminals he interacts with on the radio to Hammett's original descriptions. I support my argument that the series' producers and sponsors sought to soften the detective's personality by referring to frequent censorship edits visible in the scripts. I also discuss external influences on Sam's character, particularly the dominating figure ofHumphrey Bogart. Chapter Three explores the image of post-war society presented by The Adventures ofSam Spade by comparing three early episodes with the Hammett short stories from which they were adapted. I argue that the series' producers appropriated certain elements of Hammett's work to increase their program's credibility and stature as quality entertainment while altering others to create a coherent and conservative world where law and order reign supreme. The radio episodes revise Hammett's exploration ofthe country's checkered past and attempt to present the modern city as potentially dangerous but ultimately controllable.
12
Punzo, Paul S. "Navigating the Moral Pitfalls of the Service Industry "The Book of Snake"." ScholarWorks@UNO, 2017. http://scholarworks.uno.edu/td/2354.
Full textAbstract:
This thesis paper examines how I turned real life experiences and observations into a fictionalized screenplay that explores the potential for vice inherent in tip-based service industry jobs. After that, I move on to the preproduction process and touch on casting, location scouting, visualization, production design, budgeting and crewing. Next I discuss how the preproduction and on-set efforts of individuals were all critical to our production. Then I chronicle the ups and downs of postproduction. Finally, I conclude with an admittedly subjective analysis of the effectiveness of the movie itself.
13
Bergström, Amanda. "Imagining Future Technology of the Horse Industry and Equestrian Sports." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-258418.
Full textAbstract:
Equestrian sports are amongst the largest sports and leisure activities in Sweden. One of the major reasons for engaging with horses is the bond to the horse. Just recently technology has found its way into the horse industry which otherwise is a very traditional sport. This paper explores possible consequences technology may have in the future in the environment around horses and on the horse-rider relationship. The exploration was done by combining auto-ethnographic research and a co-speculation workshop. The ideas that were gathered were then the starting point for the creation of a design fiction, in which the ideas were developed and explored. The design fiction also serves as an approachable way of mediating the consequences of technology to the equestrian community. The imagined technology for equestrian sports had both positive and negative impact on the sport and the relationship between horse and human.Ridsporten är en av Sveriges mest populära idrotter. En av de viktigaste anledningarna till att hålla på med hästar är relationen till hästen, enligt dess utövare. Nyligen har tekniken hittat in i ridsporten, som annars är en mycket traditionell sport, i form av sensorteknik, träningsappar och videoövervakning. Trots ridsportens utbredning, är tekniken eftersatt i förhållande till andra idrotter. Detta arbete utforskar, analyserar och diskuterar möjliga konsekvenser som tekniken kan medföra i framtiden i miljön kring hästar, i ridsporten och på relationen mellan häst och ryttare. Studien utfördes genom att kombinera etnografiska metoder och en spekulativ workshop ihop med ryttare. Idéerna från dessa blev utgångspunkten för skapandet av en fiktiv tidning, i vilken idéerna vidareutvecklades och utforskades i sitt sammanhang. Den fiktiva tidningen fungerar även som ett sätt att förmedla studien och dess resultat till ridsportens utövare. Teknikens frammarsch i ridsporten kan tänkas ha både positiv och negativ inverkan på sporten och relationen mellan häst och ryttare.
14
Wolfaardt, Michelle. "Exploring employee morale at the Port Elizabeth plant of Cadbury (South Africa)." Thesis, Rhodes University, 2006. http://hdl.handle.net/10962/d1003129.
Full textAbstract:
In the current business climate, performance is increasingly determined by how flexibly and effectively companies can utilize their human resources and this in tum, is influenced by employee morale. Morale refers to a state of psychosomatic health marked by an energetic, decisive resolution to achieve a given goal. When morale is low, employees may do what is required but do not have the energy to 'go the extra mile'. The importance of maintaining high morale is thus evident. The following project involved a study of morale in Cadbury's Port Elizabeth plant. Cadbury management was concerned about low morale following a recent merger with Bromor Foods. They thus wanted to assess: the state of current morale; any factors that may be influencing it; indicators of low morale (so that it may be monitored in the future) and finally, ways of addressing any existing morale issues. In order to achieve these aims, the researcher conducted interviews with various people to explore morale issues from employees' perspectives. She then sought confirmation for these views at the organizational level through the use of a survey. Statistical and thematic analyses showed morale to be low for middle managers and revealed a variety of indicators and influencing factors, as well as suggestions for addressing them. Despite the need to boost the sample size with convenience sampling, and thus, reduced representivity, the research was successful in answering the research aims.
15
Nicolas, Agathe. "La grande saga de l’industrialisation de la fiction : le renouveau créatif de la franchise Harry Potter." Thesis, Sorbonne université, 2019. http://www.theses.fr/2019SORUL024.
Full textAbstract:
Le constat d’une difficulté est à l’origine de cette thèse : est-il encore possible de parler de clôture de la fiction face au fonctionnement contemporain des franchises fondées sur le développement transmédiatique d’univers transfictionnels ? Cette thèse traite des problématiques de création dans le cadre des industries culturelles : quelles sont les influences de l’industrie sur la création d’une fiction ? Quelles sont les influences de la fiction sur les médiations et les représentations de l’industrie ? Quelles sont les conséquences de l’industrialisation sur les circulations de la fiction ? Comment comprendre la permanence d’une figure d’auteur dans un régime de création collective ? L’étude se structure autour de quatre hypothèses principales, correspondant à autant de parties : tout d’abord, il est désormais nécessaire de parler de « fictions industrialisées », dans la mesure où la fiction, ses formes et ses contenus sont façonnés par l’industrie. Réciproquement, on constate l’émergence d’une « industrie narrativisée » : l’industrie participe de la création culturelle mais devient aussi objet culturel marqué par les codes de la fiction. La proposition de la notion de « fiction totale » rend nécessaire de repenser les notions de participation et de convergence qui, paradoxalement, ne sont pas incompatibles avec le concept d’autorité ; ainsi, il semble que l’ouverture de la fiction soit le symptôme d’un verrouillage institutionnel accru. Enfin, cette thèse pose l’hypothèse de l’émergence d’une nouvelle forme d’auctorialité, fondée sur l’assimilation de la figure d’auteur à un triple produitOne main question originated this PhD Thesis : is it still possible to talk about the closure of a fiction when contemporain franchises work on continual developments and expansions ? This document questions the concept of fiction through the notion of cultural industry. How is the creation of fiction influenced by its industrial environment ? What consequences does fiction have on its industrial environment ? What does industrialisation do to the circulation of fiction ? How does evolve the notion of authorship in this collective environment for creation ? Our study is structured around four main hypothesis, which are each studied in a dedicated part of this thesis : firstly, we underline the relevance of the notion of « industrialised fictions » ; indeed, fictional contents and formats’ evolutions are deeply linked to industrial developments. Furthermore, these contents and formats are sometimes shaped accordingly to their potential industrial developments. Reciprocally, we emphasize the notion of « narrated industry » : industry participates in cultural creation and is a cultural creation contaminated by fiction. A new notion is therefore necessary : the « totalizing fiction ». We worked on a renewed approach for the notions of convergence and participatory cultures which are, paradoxically, strongly linked to the concept of authority : the oppenness of fiction would be the symptom of an institutional lockout. Finally, this thesis defines the appareance of a new form of authority, shaped on the assimilation of authorship to a product : the author is produced as a figure, as a comercial and cultural object and as a self-creation
16
Stanton, Michael J. "A Theoretical Application of Metaphor Research to the Film Industry." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/428.
Full textAbstract:
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to predict the success of a film as well as help to inform other marketing promotions for the film. The purpose of this study is to show how using an adaptation of ZMET will help film developers better predict the market potential for a project before the green-lighting phase.
17
Ndounou, Monica White. "The color of Hollywood the cultural politics controlling the production of African American original screenplays, stage plays and novels adapted into films from 1980 to 2000 /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1180535612.
Full text
18
Brown, Anna Marie. "Cinerati." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/808.
Full textAbstract:
From the polluted canals of turn-of-the-century Birmingham, England, William Moxley is an ineffectual captain of industry burning for a Music Hall life. With his unlikely bride Elvina in tow, he journeys to the west coast of the United States, only to shipwreck against his lifelong dream--a vaudeville hall called "The Sunshine." In "Dear Clara," a depression-era love story, Warren Wilkerson has been a Sunshine fixture since the age of six; suddenly forced out by the theatre's back-stabbing, bootlegging "owner," Warren must resort to desperate measures in order to pay for his dying wife's insulin. Freewheeling philosopher Holly Jo is a Seattleite sausage cart owner with a bun in the oven. Having recently lost her parents, she forges a new family from the fringes of 1974 arthouse--it's "The Labor of Holly Jo Daffodil." In "Chapter Eleven," foul-mouthed Red--the Helios's manager--learns that his boss is selling out to evil Emerald Cinemas; the news triggers a long-overdue heart attack, which turns out to be the least of his worries. Beginning with the birth of the feature length and ending at the onset of the digital age, Cinerati is a comic salute to the celluloid era--a grand era spanning over a century. Featuring an eccentric ensemble where a bit player in one decade can take a lead role in the next, Cinerati celebrates the venues in which cinema was meant to be seen, and the strange families that pop up wherever the projectors flicker.
19
Fürst, Henrik. "Selected or Rejected? : Assessing Aspiring Writers’ Attempts to Achieve Publication." Doctoral thesis, Uppsala universitet, Sociologiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-312277.
Full textAbstract:
In many markets for cultural goods, gatekeepers select the cultural goods, relatively few cultural goods are selected, and the criteria for selection are unclear to both artists and gatekeepers. Not knowing whether cultural goods are of the 'right' quality to be selected, artists and gatekeepers become preoccupied with handling quality uncertainty. This thesis studies such handling of quality uncertainty before, during, and after aspiring writers attempt to succeed in the publishing market. Drawing on eighty interviews with mainly aspiring writers and publishers in Sweden, three papers investigate three phases of handling quality uncertainty in the publishing market. First, in attempting to get published, writers handled uncertainty about how the quality of their work would be evaluated in the publishing market by using appraisal devices: trusted, knowledgeable appraisals of their work’s chances of success or failure on the publishing market. Second, publishers responded to uncertainty about the quality of manuscripts by learning to consider means before ends, such that certain qualities of their reading experience became the necessary means for realizing that the manuscript might be publishable. This realization moved the manuscript from the discovery phase to justification phase, in which publishers made a final decision to select or reject the manuscript. Third, for the rejected writer, the uncertainty of not knowing how the publisher had determined the quality of the manuscript made it possible to excuse the course of events. Writers gave reasons why their manuscript had been rejected based on how they imagined publishers had determined its quality. They accepted the occurrence of failure but dismissed the responsibility for having failed. Writers also engaged in justifications, refusals, and concessions of the perceived failure. These concepts for analyzing the publishing market are based on a perspective that takes into account subjectivity, temporality, and the condition of quality uncertainty. The perspective and concepts are useful for understanding other market situations in the cultural industries, wherein the successful hiring of cultural workers and the acquisition of cultural goods are rare relative to the number of aspirants, and wherein assessments are conditioned by quality uncertainty that needs to be handled.ERC 263699-CEV
20
Bernardo, Júlio Samuel Sávio. "Estratégias e planejamento da produção de micro e pequenas empresas do ramo alimentício: estudos de caso." Universidade Federal de São Carlos, 2004. https://repositorio.ufscar.br/handle/ufscar/3717.
Full textAbstract:
Made available in DSpace on 2016-06-02T19:51:58Z (GMT). No. of bitstreams: 1
DissJSSB.pdf: 532657 bytes, checksum: f993efd65f2a453cb2bcbc867f3e226f (MD5)
Previous issue date: 2004-02-27Universidade Federal de Minas Gerais
This work presents a discussion about models of production management of the micron and small companies (MSCs) in the food industry, that for having distinct characteristics, such as less capital, low technology, segmented market and nonprofessional administration, cannot follow the classic models of production management. In this work we try to understand how the strategies and the production planning of the MSCs work in the segment of chocolate based products, allowing its survival in the food industry. Four companies of the branch were studied and the actionresearch methodology was employed, as well as visits with application of questionnaires. One can conclude that each MSC has its proper logic of production management that is a consequence of the difficulties and circumstances faced by each one of them. In other words, each one possess its own strategies to attend the chance markets. These strategies, in general, are defensive.
Este trabalho apresenta uma discussão sobre os modelos de gestão da produção das micro e pequenas empresas (MPEs) do ramo alimentício, que, por terem características distintas, como menor capital, baixa tecnologia, mercado segmentado e administração não profissional, não podem seguir rigidamente os modelos clássicos de gestão da produção. Procura-se entender como são as estratégias e o planejamento da produção da MPE do segmento de produção de produtos achocolatados, que permitem sua sobrevivência no mercado de alimentos. Foram estudadas quatro empresas do ramo, sendo utilizada a metodologia de pesquisa-ação e visitas orientadas, com aplicação de questionários. Conclui-se que cada MPE tem sua lógica própria de gestão da produção, que é conseqüência das dificuldades e circunstâncias enfrentadas por cada uma delas. Ou seja, cada uma possui suas estratégias para atender os mercados de oportunidade. Estas estratégias, em geral, são defensivas.
21
Cardoso, Ana Maria. "Sonho e transgressão em Caio Fernando Abreu : o entrelugar de cartas e contos." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2007. http://hdl.handle.net/10183/10785.
Full textAbstract:
Este trabalho visa a analisar e interpretar O ovo apunhalado, coletânea de contos de Caio Fernando Abreu, publicada em 1975, em sintonia com as cartas do escritor, a fim de investigar em que medida — e tendo em vista o conjunto da obra — se estabelecem diálogos com as diferentes representações sócio-culturais do seu tempo, em especial dos anos 70, fase assinalada pela conquista da notoriedade do ficcionista sul-riograndense no cenário da literatura brasileira. Os distintos modos de composição utilizados em O ovo apunhalado assinalam a postura de permanente contravenção à realidade objetiva e subjetiva, resultado de um jogo dialético com as vicissitudes históricas. Para tanto, os fundamentos teóricos de Theodor Adorno, Walter Benjamin, Georg Simmel, entre outros, contribuem para elucidar que as rupturas com a forma literária efetuam-se por uma não conformidade aos fenômenos histórico-sociais. As cartas, por sua vez, reiteram a contundência literária, diretamente relacionada à irreverência do escritor enquanto sujeito social. Evidencia-se que a estranheza da escritura de Caio Fernando Abreu em relação a padrões da literatura sul-rio-grandense e da literatura brasileira é concomitante à estranheza do sujeito social, o que se funda, sobretudo, numa postura anticonvencional originária de um sonho: o de que a realidade pudesse ser outra.The present paper aims at analyzing and interpreting O ovo apunhalado, which is a collection of short stories by Caio Fernando Abreu, published in 1975, in synchrony with the writer’s letters, in order to investigate in what measure – and in view of his entire work - dialogues are established with the different social-cultural representation of his time, especially in the 1970’s, a phase which was designated for the conquest of the notoriety of this fictionist from Rio Grande do Sul in the Brazilian literature scene. The distinct ways used to compose O ovo apunhalado designate the posture of permanent contravention of the objective and subjective reality, result of a dialectic game with the historical vicissitudes. For in such a way, the theoretical beddings of Theodor Adorno, Walter Benjamin, Georg Simmel, among others, contribute to elucidate that the ruptures with the literary form are added by a non-conformity to the historical-social phenomena. The letters, in their turn, reiterate the literary force, directly related to the writer’s irreverence as a social subject. It is evident that the queerness of Caio Fernando Abreu’s writing in relation to the standards of Brazilian literature and the literature from Rio Grande do Sul is concomitant to the queerness of the social citizen, the one who relates, over all, to an anti-conventional posture which was originated from a dream: that the reality could be another one.
22
Mitrovic, Jelena. "How different chocolate brands influence our chocolate perception and buying behavior?" Master's thesis, 2014. http://hdl.handle.net/10071/8602.
Full textAbstract:
This master dissertation is based on a research conducted in order to answer the question ‘How different chocolate brands influence our chocolate perception and buying behavior?’.
This research was conducted with a sample of 101 respondents through a structured questionnaire. All data acquired were analyzed in the SPSS software, due to its huge potential to compare different variables, that is, different aspects of data.
The main aim of this research is to compare three chocolate brands, namely Milka, Lindt and Richart. Differences between these brands in every aspect of marketing mix and positioning strategies should explain some of consumers’ perceptions and chocolate preferences.
The indirect aim of this research is to show some of the overall chocolate consumption patterns of the representative sample of the population. More precisely, it explains patterns of respondents’ buying behavior, their motivations and different perceptions and attitudes regarding this issue.
Apart from this, this master dissertation provides an overview of the global chocolate industry and market, overall chocolate consumption, as well as some major principles of brand building and management, in line with the subject.
All the information from this thesis are aimed to marketing managers who would like to get some strategic insights connected to this matter, to all researchers and professionals who would like to have a closer look at chocolate industry and chocolate consumption patterns, to marketing students who would maybe like to conduct a similar research one day and finally to all chocolate lovers, who want to study their passion a bit more deeply from scientific point of view.Esta dissertação de mestrado é baseada numa pesquisa realizada a fim de responder à pergunta ‘Como as diferentes marcas de chocolate influenciam a percepção de chocolate e o respectivo comportamento de compra?’. Esta pesquisa foi realizada com base numa amostra de 101 entrevistados através de um questionário estruturado. Todos os dados adquiridos foram analisados no software SPSS, devido ao seu enorme potencial para comparar diferentes aspectos dos dados. O principal objetivo desta pesquisa é comparar três marcas de chocolate - Milka , Lindt e Richart. As diferenças entre as marcas em todos os aspectos do marketing mix e estratégias de posicionamento devem explicar algumas das percepções dos consumidores e preferências de chocolate. O objetivo indireto desta pesquisa é mostrar alguns dos padrões gerais de consumo de chocolate da amostra representativa da população. Mais precisamente, explicar os padrões de comportamento de compra dos entrevistados, suas motivações e diferentes percepções e atitudes em relação a este assunto. Além disso, esta dissertação de mestrado apresenta uma visão geral da indústria e mercato global de chocolate, o consumo total de chocolate, bem como alguns dos principais princípios de construção e de gestão de marca, de acordo com o assunto. Todas as informações desta tese são destinados a executivos de marketing que gostariam de obter alguns dados estratégicos ligados a este assunto, a todos os pesquisadores e profissionais que gostariam de ter um olhar mais atento sobre a indústria de chocolate e padrões de consumo de chocolate, para os estudantes e investigadores de marketing que pretendam realizar uma pesquisa semelhante e, finalmente, para todos os amantes do chocolate, que querem ver estudada a sua paixão mais profundamente a partir do ponto de vista científico.
23
Von, Podewils Sophie Isabell Charlotte Freiin. "Enjoy chocolate without any bitter aftertaste : creating a fairer value chain in the chocolate industry by shifting chocolate manufacturing to Ghana : the case of Fairafric." Master's thesis, 2021. http://hdl.handle.net/10400.14/34907.
Full textAbstract:
This study examines the social enterprise Fairafric which generates social impact in the
chocolate industry by shifting chocolate production to Africa. The two central questions of the
present analysis are how the entrepreneurial structure of Fairafric contributes to Fairafric’s
success regarding social impact in the chocolate industry and commercial success on the
chocolate market and how Fairafric acquires competitive advantages on the chocolate market.
At first, a literature review on social enterprises and entrepreneurial structures, an overview of
the global chocolate industry’s value chain, and a presentation of Fairafric are provided as
factual basis. The first part of the analysis focuses on how Fairafrics entrepreneurial structure
contributes to Fairafric’s social and commercial success. For that purpose the social
entrepreneurship process framework of Lumpkin et al. (2013) is applied. The second part of the
analysis focuses on how the business strategy of Fairafric enables Fairafric to acquire
competitive advantages on the chocolate retail market. For this purpose, the differentiation
strategy analysis framework of Michael Porter is applied to Fairafric’s business strategy.
The results of the analysis show that Fairafric has a strong entrepreneurial orientation that
positively affects Fairafric’s social impact and business performance. Furthermore, the analysis
shows that Fairafric has acquired significant competitive advantages because of a strong market
differentiation of the brand, brand purpose, the products and the communication. On a general
level, the thesis shows how entrepreneurial tools are suitable and effective in order to achieve
social impact.Este estudo examina a empresa social Fairafric que gera impacto social na indústria de chocolate através da deslocação da sua produção de chocolate para África. As duas questões centrais da análise são como a estrutura empresarial da Fairafric contribui para o seu sucesso em relação ao impacto social na indústria do chocolate e ao sucesso comercial no mercado de chocolate e como a Fairafric adquire vantagens competitivas neste mercado. No início apresenta-se uma revisão da literatura sobre empresas sociais e estruturas empresariais, uma visão geral da cadeia de valor da indústria global de chocolate e da Fairafric. A primeira parte da análise enfoca como a estrutura empresarial da Fairafric contribuiu para o seu sucesso social e comercial. Para esse fim, aplica-se a estrutura do processo de empreendedorismo social de Lumpkin et al. (2013). A segunda parte da análise concentra-se em como a estratégia empresarial de Fairafric lhe permite adquirir vantagens competitivas no mercado retalhista de chocolate. A este respeito, a estrutura de análise da estratégia de diferenciação de Michael Porter é aplicada na estratégia de negócios da Fairafric. Os resultados da análise mostram que a Fairafric tem uma forte orientação empresarial que afecta positivamente o impacto social e o desempenho empresarial de Fairafric. Além disso, a análise mostra que a Fairafric adquiriu vantagens competitivas significativas devido a uma forte diferenciação de mercado da marca, do propósito da marca, dos produtos e da comunicação. A tese mostra como as ferramentas empresariais são adequadas e eficazes para alcançar o impacto social.
24
Mao, Chin-Hsiang, and 茆晉日牂. "How Corporate Social Responsibility Of A Company Improve Local Tourism Industry Development ─ A Case Study Of Feeling18 Chocolate Workshop." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/n2b7ps.
Full textAbstract:
碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
105
Due to the changes in the lifestyle of people in Taiwan, the demand side and the supply side of the tourism development have risen sharply. The traditional industries have gradually transformed, and the government has promoted the tourism development through the local cultural industries. The business philosophy of Feeling18 chocolate workshop (Feeling18) is to contribute to the community. During the development of Feeling18 at local, it drives the local tourism industry and activates the local economy by combining non-profit organizations, local governments, local leisure industry and local agricultural products with its successful marketing experiences. In this study, case study was conducted with Feeling18 as the research object. The data related to the research were collected, analyzed, collated and integrated respectively. Product marketing strategy and three dimensions of corporate social responsibility were used to analyze the data to provide a tourism development guide for other enterprises or local governments. Based on the above, the conclusions and recommendations of this study can be summarized as six points. First, try to develop some unique goods which are linked to the local characteristics of the industry. Second, to strengthen the core values of enterprises, gathering consensus from staffs and to implement the corporate philosophy. Third, enterprises should take part in planning about integrating local resources by using scientific technology. Fourth, local aesthetic education is a starting point to develop a local tourism industry. Fifth, enterprises can cooperate with the public sector of government to improve the business implementation by linking with the government credibility. Finally, communication platform for local tourism industry can be established to gather consensus from society concerning the balance between the development of tourism and the protection of the ecological environment.
25
Magudulela, Veronica Winile Mirriam. "What is the role of publishing industry in supporting and promoting isiZulu fiction?" Thesis, 2014. http://hdl.handle.net/10539/14990.
Full textAbstract:
Thesis (M.A.)--University of the Witwatersrand, Faculty of Humanities, African Literature, 2014.The purpose of this research project was to investigate the role of the publishing industry in supporting and promoting isiZulu fiction in South Africa. The research first highlighted the contribution made by the missionaries in the 19th century in publishing literature in indigenous languages in general and in isiZulu fiction in particular. This aspect followed by a discussion of the impact of apartheid’s publishing policies on literature in indigenous African languages. This section then followed by the discussion of the strategies and initiatives that have been introduced in order to preserve and promote this literary tradition in the post-apartheid period. This research assessed OUPSA’s book chain process in order to investigate how the book industry contributes to the post-1994 initiatives of promoting creative writing in indigenous languages. It argued that book publishing is not the end of the book provision process, instead marketing and distribution chain, selection of fiction in schools and libraries, lack of experience of librarians, shortage of African languages fiction and financial resources in libraries as well as inconclusiveness of government policies play a huge role in the distribution process of isiZulu fiction which is pivotal to the sustainable existence of a publishing industry. In this research project, different aspects of the book chain process were investigated, such as: publishing and distribution, schools and public libraries, schools and education and literacy level to find out the link between publishing and libraries and schools. It is hoped that the findings of the investigation identified the significant inhibiting factors which may prevent the provision of isiZulu fiction books to libraries and schools that may have been caused by the methods in which books were commissioned, marketing strategies and implementation of the language policy, especially as to how it affects the promotion and rejuvenation of literatures in African languages.
26
Lee, Wen-Hsuan, and 李文瑄. "Publishing Industry and Gendered Authorship: The Development of Internet Love Fiction in Taiwan (1998-2014)." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6ayjas.
Full textAbstract:
碩士國立中興大學
台灣文學與跨國文化研究所
104
The transformation in production mode has brought about diversity of the field, and Internet literature is a literary field out of the emergence of “Internet.” Starting from Flyin’ Dance written by Chih-heng Tsai, Internet love fiction in Taiwan has shaped a narrative feature of its own virtually. After Internet love fiction going to publication from Internet platform in 1998, which got rid of erotic and romantic writing, it has become another influential force in the market together the best-selling genre “romance novel”. The study will take eight authors for example and explore 4 stages to explicitly state the development of Internet love fiction in Taiwan. Before the 1960s, the subject in Taiwan’s romance narration used to be male as a whole, but Chiung Yao created a watershed for female love stories in which female had transit to the core. Internet love fiction showed up in the 1990s, setting up a daily routine feature close to real life, and created a new literary genre different from the past love fiction. Internet, a new emerging media closely connected the authors and the readers to made male gain a place in the 3M love fiction market (young male authors, main characters, readers). Besides male authors, female authors being to mix the past love fiction and Internet love fiction feature to write a new genre of female love stories, which added a new facet to the development of Taiwan’s love fiction. Although Internet love fiction has developed for over 10 years and has gradually been discussed among popular literary genres in the academic research, it is still regarded as one sub-genre of Internet fiction in most of the research, or explored as works of single author. This thesis is to offer new discourse points through the research methods: how Internet love fiction emerged from Internet literature in the 1990s, Internet love fiction’s connection with the tradition of the past love fiction, and how market orientation will affect the development of Internet love fiction after Internet is transformed from platform into publication.
27
Chiu, Cheng-Wei, and 邱政瑋. "A view point of the vision & taste experience which the design of product & packaging：the study of brand-customer relationship in chocolate industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ydf23a.
Full textAbstract:
碩士國立暨南國際大學
管理學院經營管理碩士學位學程碩士在職專班
102
Due to the development of economic that promotes national income, it also changes people's values.People emphasize the quality of life and enjoy the food and change the consumption patterns . While the consumer spending, they not only focus on external feelings, but also start to pay attention to internal and formation of the“inner experience”.The formerly marketing model, in essence, mostly focuses on the product's functionality and efficiency gains with the emphasis on describing product features and find a competitive advantage to attract issued by consumers. But Pine II & Gilmore (1999) , they are two scholars and have different points. They now believe that economic development is entering a new area that the economic behavior of the core has been around on the stage of experience. The new trend becomes that it has already exceeded the way which sales of products and services offered. It also provides a variety of actuarial experience with precision design and intends to operate career as a stage performance. It wants to stay unforgettable memories in the minds of consumers. In the cycle of commodity sales, the packaging plays an important role. It was a symbol of brand and product . Chocolate industry through the packaging that gives the chocolate with soul and personality that instigates the consumer's taste buds. This research is to discuss the product and packaging design that gives consumer with the sense of visual and taste experience point based on Fournier’s preliminary model of brand relationship quality and its effect on relationship stability. The purpose of this study is to establish a brand relationship quality model with Taiwan handmate chocolate industry . We collect and conduct information with interviewing a case company to access the result as to how to improve competitiveness of Taiwan handmate chocolate brand. The results showed that: Chocolate business of packaging design and product presentation can stimulate consumers' visual and taste experience, thus positively affect the brand relationship quality and contributed to the stability of the relationship. Packaging design more sophisticated, overall texture better. Overall texture better, the consumer with the quality of products more certainly. The consumer with the quality of products more certainly, his satisfaction is also higher for brand evaluation. In terms of product presentation, consumers care about that the purity level of chocolate, chocolate amount, shape and color of the rich or not. If Taiwan handmate chocolate brand accord to consumer needs that designed chocolate products , it will be helpful to increase consumer’s satisfaction and establish a good brand relationship quality.
28
Rodrigues, Gonçalo Manuel Campos Marques de Barros. "Decisions about the CEO role for the restructuring and strategic redirection of a firm : a case study about Imperial." Master's thesis, 2019. http://hdl.handle.net/10400.14/26932.
Full textAbstract:
This case study focuses on the panoply of decisions about the CEO who should lead the firm
"Imperial" in a turnaround period, at the beginning of the 21st century.
Imperial, the largest Portuguese chocolate producer, was founded in 1932. With a portfolio of
brands with great awareness in the Portuguese market, the company presented, in the last years
of the 20th century, unsatisfactory results and performed at a level well below its full potential.
Given the strategic needs that the external context created, and the style of management
adopted, the continuity of the CEO was called into question.
This study looks at the impact of CEO change at this stage of a company's life cycle, making a
cost-benefit analysis of this change. The main conclusion of this thesis is that there must be a
fit between: the needs of the business, determined by the stage of decline and by the type of
maladaptation of the business; and the CEO's competencies regarding professional and personal
characteristics. Finally, a reflection is made on two dilemmas that may arise: internal or
external, turnaround or industry expert.
In addition to a complete literature review that familiarizes readers with the subject of
turnaround and CEO change, and the case study of Imperial that allows greater applicability of
theoretical concepts to reality, this dissertation includes notes and useful suggestions for those
who intend to present this case study in a classroom environment.Este caso de estudo foca-se na panóplia de decisões acerca do CEO que deve liderar a empresa “Imperial” num período de turnaround, no início do século XXI. A Imperial, a maior produtora de chocolates portuguesa, foi fundada em 1932. Com um portfolio de marcas com enorme reconhecimento no mercado português, a empresa apresentava, nos últimos anos do séc. XX, resultados pouco satisfatórios e tinha um desempenho bastante aquém do seu potencial. Tendo em conta as necessidades estratégicas que o contexto externo criava e o estilo de gestão adotado, a continuidade do CEO foi posta em causa. Este estudo debruça-se sobre o impacto da alteração do CEO nesta fase do ciclo de vida de uma empresa, fazendo uma análise custo-benefício desta mudança. A principal conclusão desta tese é que deve existir uma correspondência entre: as necessidades do negócio, determinadas pelo estado de declínio e pelo tipo de má adaptação do negócio; e as competências do CEO, em termos de características profissionais e pessoais. Por fim, é feita uma reflexão sobre dois dilemas que podem surgir: interno ou externo, especialista em turnaround ou na indústria. Para além de uma completa revisão literária que familiariza os leitores com o tema do turnaround e da alteração do CEO, e do caso prático da Imperial que permite uma maior aplicabilidade dos conceitos teóricos à realidade, esta dissertação inclui apontamentos e sugestões úteis para os que pretendem apresentar este caso de estudo em ambiente de aula.
29
Hoosen, Fatema. "An evaluative study of the motivation of adult basic education and training (ABET) in industry." Thesis, 2000. http://hdl.handle.net/10413/5393.
Full textAbstract:
My venture into the field of ABET (Adult Basic Education and Training) began in 1994 as a community based tutor and coordinator of ABET programs. In the past six years, setting up and co-ordinating ABET programs together with individuals and organisations, has been my main endeavour. This experience has led me to the realisation that the key to successful literacy programmes is attendance and the motivation of learners. Since I have not had much experience working within industry, my impressions and picture of ABET classes conducted at the workplace have always been vague, so I chose this area of focus for two reasons. Firstly, this would widen my knowledge in workplace literacy programmes by reading widely on the topic, and secondly, it would afford me the opportunity to meet and find out attitudes from learners themselves. I would be able to find out and see personally what is actually taking place at the floor level in ABET classes in this sector. Since ABET classes are offered to learners at the workplace, I wanted to know about their aspirations and gain first hand knowledge of their motivation to attend, more so because of the current focus on the promotion of literacy in commerce and industry. Thus, this study aims to find out whether workers are motivated to attend ABET classes in the workplace.
The place where I conducted my research is the Beacon Sweet and Chocolate factory in
the Mobeni Industrial area of Durban, Kwa Zulu Natal.Thesis (M.Ed.) - University of Natal, Durban, 2000.
30
Minaki, Christina Georgia. "Great Responsibility : Rethinking Disability Portrayal in Popular Fiction & Calling for a Multi-cultural Change." Thesis, 2011. http://hdl.handle.net/1807/30113.
Full textAbstract:
This thesis is an occasion to examine how normalcy – as a phenomenon constructed in society and so not natural but human-made – is reproduced as a hegemonic ideal through oppressive portrayals of disability in literature. Many of the fictional texts I analyze reproduce the privileging of normalcy. I therefore work to disturb normalcyʼs hold through critical analysis of a wide variety of currently popular fiction for youth and adults. Combining interpretive inquiry and personal narrative, I bring forward new understandings of normalcy, disability and culture. Along with showing how normalcyʼs supremacy is upheld within the book industry, and critiquing texts that do disability as usual (through both survey and close analysis approaches), I discuss at length several literary works that write disability in anti-oppressive, anti-ableist ways. To close this thesis, I discuss my own transformation as an author and scholar through disability studies.
31
Sionnière, David. "Enjeux de la lecture institutionnelle de scénarios de longs métrages de fiction au Québec." Thèse, 2014. http://hdl.handle.net/1866/11331.
Full textAbstract:
Ce que nous proposons de faire dans ce mémoire est de s’attarder au phénomène spécifique de la lecture des scénarios dans le contexte institutionnel québécois. Nous analyserons un corpus de cent soixante douze rapports de lecture de scénarios de longs métrages de fiction rédigés entre 1972 et 2004. Il n’existe, à notre connaissance, aucune étude portant spécifiquement sur un corpus de rapports de lecture. Dans un premier temps, nous situerons le rôle et la place du scénario dans l’histoire de la production de films de fiction québécoise, entre acceptation et refus. Ensuite, nous nous intéresserons à la manière dont concrètement les scénarios sont lus : par qui, comment, dans quelles conditions, avec quels objectifs. Enfin, en utilisant une analyse par théorisation ancrée (grounded theory), nous identifierons, à partir des commentaires émis dans les rapports, cinq entités sur lesquelles le lecteur se fonde pour formuler son jugement. Il s’agit du scénariste, du scénario proposé, du lecteur lui-même, du film à faire et du spectateur présumé que nous nommerons fictif. Nous en conclurons que le lecteur de scénario occupe une fonction de médiateur entre un texte et son auteur d’une part et un futur film et son spectateur réel d’autre part. Cette médiation est le lieu de convergence de différentes attentes, celles des lecteurs, des auteurs, des producteurs et des institutions.Our purpose in this study is to focus on the specific phenomenon of screenplay reading in Quebec institutional context. We’ll analyze a corpus of one hundred seventy two screenplay reading reports for feature fiction films, written between 1972 and 2004. There is, to our knowledge, no specific study on reading reports texts. At first, we’ll situate function and place of the scenario in Quebec fiction film production history, between acceptance and rejection. Then, we will look at how scenarios are read: by whom, how, under what conditions and with what objectives. Finally, using a grounded theory analysis, we will determine, based on the commentaries founded in the reading reports texts, five entities from which the reader settled his judgment: the screenwriter, the screenplay, the reader himself, the film forthcoming and the expected viewer we’ll call fictitious viewer. We’ll conclude that the screenplay reader is a mediator between a text and its author on one hand, and a forthcoming movie with his fictitious viewer on the other hand. This mediation is the convergence center of different expectations, those of the readers, authors, producers and institutions.
32
Kim, Chorong. "Storytelling tricksters: a reader’s coming-of-age in young adult fantasy fiction in Germany." Thesis, 2018. https://dspace.library.uvic.ca//handle/1828/9441.
Full textAbstract:
In this thesis, I examine three works of modern German fantasy fiction for young adults, their common grounding in the Romantic aesthetic framework and in particular the Romantic notion of creativity, and the implication of their unique fantasy fiction paradigm in our modern day. The novels are Michael Ende’s The Neverending Story (1979), Inkheart (2003) by Cornelia Funke and The City of Dreaming Books (2006) by Walter Moers. They represent a Germany-specific narrative paradigm which can be seen in the protagonist readers’ transformation from mere readers into storymakers/storytellers, and in the conflict between a book-loving hero and antagonists who are against literature. The protagonists embody the Romantic notion of creativity that involves the sublimation of a poet’s crisis into an exploration of the self. The mundane is infused with fantasy, thereby elevating reality to an idealised state. These Romantic storytelling readers act as tricksters, a fairy tale archetype that shares similarities with the figure of the Romantic poet. I employ the theoretical frameworks of German Romanticism, Frankfurt School critical theory, and postmodern models, including those by Deleuze and Guattari. I argue for a modern version of the trickster archetype which explains how a complacent, passive reader becomes an active storyteller.Graduate