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Journal articles on the topic 'Choice overload'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Sthapit, Erose. "Linking accommodation choice, information overload and choice overload." Current Issues in Tourism 22, no. 19 (2018): 2323–26. http://dx.doi.org/10.1080/13683500.2018.1488821.

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2

Thai, Nguyen T., and Ulku Yuksel. "Choice overload in holiday destination choices." International Journal of Culture, Tourism and Hospitality Research 11, no. 1 (2017): 53–66. http://dx.doi.org/10.1108/ijcthr-09-2015-0117.

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Purpose This research aims to investigates whether and why choice overload (CO) occurs when people select a vacation destination. Design/methodology/approach This is a two-group (large choice-set vs small choice-set) between-subject factorial design. Dependent variables representing CO-effects are post-choice satisfaction and regret. Choice confusion and choice uncertainty are mediators. Findings Relative to people choosing from a small destination portfolio, people who choose from a large portfolio are less satisfied and more regretful about their choice. Choosing from a large choice-set conf

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3

Besedeš, Tibor, Cary Deck, Sudipta Sarangi, and Mikhael Shor. "Reducing Choice Overload without Reducing Choices." Review of Economics and Statistics 97, no. 4 (2015): 793–802. http://dx.doi.org/10.1162/rest_a_00506.

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4

Huff, Steven C., and Aaron C. Johnson. "Clicking through overload: When choice overload can actually increase choice." Journal of Direct, Data and Digital Marketing Practice 16, no. 1 (2014): 24–35. http://dx.doi.org/10.1057/dddmp.2014.37.

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5

Tsun-Yin (Tracie) Tung, Leslie Davis Burns, and Harold F. Koenig. "Choice Overload and Online Approach Behavior." International Journal of E-Business Research 15, no. 4 (2019): 56–72. http://dx.doi.org/10.4018/ijebr.2019100104.

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This study examines how the number of choices offered on a website influences consumers' internal states (affective and cognitive responses) and their approach/avoidance behavior during online apparel shopping. Focus-group and questionnaire data collection methods with a 3 (number of choices) by 3 (presentation formats) factorial experimental design were employed. The theoretical frameworks, “choice overload” and “online store atmospherics and shopper response,” were applied. A total of 382 usable responses were collected. Although the interaction proposed in the study was not statistically si

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6

Yuxin, Fan. "The Impact of Choice Overload on Consumers." Advances in Economics, Management and Political Sciences 68, no. 1 (2024): 162–66. http://dx.doi.org/10.54254/2754-1169/68/20241383.

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Choice overload is a phenomenon in which consumers are faced with an overabundance of choices and information in modern society, leading to increased anxiety, fatigue and uncertainty. With the popularity of the Internet and the rise of social media, consumers have easy access to a wide variety of information and products. However, this also means that consumers need to spend more time and effort to sift through and compare different options. With the plethora of choices available, some consumers may feel overwhelmed, leading to decision-making difficulties and a regret mentality. Choice overlo

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Park, Jeong-Yeol, and SooCheong (Shawn) Jang. "Confused by too many choices? Choice overload in tourism." Tourism Management 35 (April 2013): 1–12. http://dx.doi.org/10.1016/j.tourman.2012.05.004.

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8

Buturak, Gökhan, and Özgür Evren. "Choice overload and asymmetric regret." Theoretical Economics 12, no. 3 (2017): 1029–56. http://dx.doi.org/10.3982/te2037.

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9

Johns, Nick, John S. A. Edwards, and Heather J. Hartwell. "Menu Choice: Satisfaction or Overload?" Journal of Culinary Science & Technology 11, no. 3 (2013): 275–85. http://dx.doi.org/10.1080/15428052.2013.798564.

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10

Adriatico, Jessa Mae, Angela Cruz, Ryan Christopher Tiong, and Clarissa Ruth Racho-Sabugo. "An Analysis on the Impact of Choice Overload to Consumer Decision Paralysis." Journal of Economics, Finance and Accounting Studies 4, no. 1 (2022): 55–75. http://dx.doi.org/10.32996/jefas.2022.4.1.4.

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As consumers make purchase decisions, they often encounter a large number of options from which they base their choices. Traditional theories such as the Rational Choice theory imply that the more options involved, the more beneficial for the consumer. However, recent studies suggest otherwise. One such study is that of Choice Overload, a phenomenon in which individuals encounter difficulty when they are presented with too many options. Some studies show that Choice Overload causes paralysis in analysis in different industries. Decision Paralysis is the abandonment of making a decision due to

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11

Fisher, Nathan, Hyelim Lee, and Glenn Flansburg. "When the Known Well May Sell." Journal of Telecommunications and the Digital Economy 13, no. 1 (2025): 406–26. https://doi.org/10.18080/jtde.v13n1.1011.

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While Streaming Video on Demand (SVOD) consumers may express a desire for unlimited new and novel choices, excess choice can cause anxiety and choice overload. Further, familiarity can also influence perceptions of available choices. Addressing a gap in the literature on familiarity’s interaction with choice numeracy in an SVOD recommendation environment, this 2x2 experiment examines effects of choice-set size of TV sitcoms on potential use/perceptions of SVOD platforms and to what extent familiarity with the choices interacts with those perceptions through examining differences and interactio

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12

Shamitha Rajesh. "Navigating OTT Choice Overload: Cognitive, Behavioural, and Emotional Effects." Journal of Information Systems Engineering and Management 10, no. 36s (2025): 295–305. https://doi.org/10.52783/jisem.v10i36s.6414.

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The OTT service industry in India is expanding exponentially. As of August 2024, there are 547 million OTT users and 99.6 million active paid OTT subscriptions in India. OTT is considered convenient in many ways due to its widespread content availability in genres, content availability in different languages across the world, anytime access, affordability, and it has significantly transformed content consumption patterns, offering viewers an extensive range of choices. While this accessibility enhances the user experience, it also introduces the phenomenon of choice overload, where an overwhel

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13

Yang, Jiaqi. "Status quo bias with choice overload." Games and Economic Behavior 149 (January 2025): 170–86. http://dx.doi.org/10.1016/j.geb.2024.11.012.

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14

Whitman, Patrick A., Abigail E. Cline, and Steven R. Feldman. "Choice Overload in Systemic Psoriasis Therapy." Journal of Dermatological Treatment 30, no. 2 (2019): 103–4. http://dx.doi.org/10.1080/09546634.2019.1582896.

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15

Suganuma, Hidezo, Rio Sumida, and Ryutaro Mori. "A formal model of choice overload." Proceedings of the Annual Convention of the Japanese Psychological Association 88 (2024): 1A—082—PI—1A—082—PI. https://doi.org/10.4992/pacjpa.88.0_1a-082-pi.

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16

Apostolou, Menelaos, Loukia Constantinidou, and Antonios Kagialis. "Mate Choice Plurality, Choice Overload, and Singlehood: Are More Options Always Better?" Behavioral Sciences 14, no. 8 (2024): 703. http://dx.doi.org/10.3390/bs14080703.

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A lack of options can make it challenging for individuals to find a desirable intimate partner. Conversely, an abundance of choices might lead to mate choice overload, making it difficult to determine the most suitable match. Additionally, having numerous alternatives after entering a relationship could undermine its stability by decreasing satisfaction with the current partner. The present research aimed to examine the effects of mate choice plurality on singlehood status and the willingness to stay in a relationship within the Greek cultural context. Specifically, we employed closed-ended qu

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Decrop, Alain, and Chiappa Giacomo Del. "Choice overload in consumer services: The mediating role of decision strategy complexity on subjective states and behavioral outcomes." Journal of Tourism, Heritage & Services Marketing 10, no. 1 (2024): 48–55. https://doi.org/10.5281/zenodo.13777880.

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<strong><em>Purpose</em></strong><em>: The contemporary retail landscape is marked by a vast array of products and information, presenting consumers with an increasing number of choices. This phenomenon, known as choice overload, often overwhelms individuals and leads them to abandon their purchase, delay their decision, or opt for simpler choices. This study contributes to the literature on choice overload by focusing on two services (i.e. hotels and telecommunication plans) and exploring the mediating role of decision strategy complexity on subjective states and behavioral outcomes. </em> <s

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18

Misuraca, Raffaella, Francesco Ceresia, Ashley E. Nixon, and Costanza Scaffidi Abbate. "When is more really more? The effect of brands on choice overload in adolescents." Journal of Consumer Marketing 38, no. 2 (2021): 168–77. http://dx.doi.org/10.1108/jcm-08-2020-4021.

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Purpose Research on choice overload with adult participants has shown that the presence of a brand significantly mitigates the phenomenon. The purpose of this study is to investigate whether these findings can be expanded to a population of adolescents, where it has already been shown that choice overload occurs in a similar way as adults. Design/methodology/approach Studies 1 and 2 aim to test whether the presence of a brand name mitigates the adverse consequences of choice overload in adolescents. In line with prior research on choice overload, in both studies, the authors compared between-s

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19

Park, Hyun-Suk. "Tourism Product Choice Overload and Regulatory Focus-Induced Choice Behavior." Journal of Tourism and Leisure Research 34, no. 11 (2022): 57–71. http://dx.doi.org/10.31336/jtlr.2022.11.34.11.57.

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20

Low, Gary. "A Psychology of Choice of Laws." European Business Law Review 24, Issue 3 (2013): 363–87. http://dx.doi.org/10.54648/eulr2013019.

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There is certainly a lot of choice going around in the market for contract law. This is a good thing, since choice is key to self-determination and may help improve our laws. Yet there may be such a thing as choice overload, and the introduction of the Common European Sales Law is a timely reminder to consider its effect for the market for contract law. This article does just that. It explains what choice overload is, why it comes about, and what can be done to ameliorate its effects. The conclusion is that CESL will not cause choice overload but will not help in that respect either. Given the

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21

Alecse, Cristian. "The Impact of Choice Overload on Decision Deferral in Cybersecurity." Journal of the Southern Association for Information Systems 10, no. 2 (2023): 1–11. http://dx.doi.org/10.17705/3jsis.00032.

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Since a large area of cybersecurity research is technically centered but most cyber incidents are human enabled (Nobles, 2018), a shift in focus towards behavioral issues is imperative to improve the understanding of these problems. Research in behavioral economics shows that cognitive biases can impact the decision-making process. For example, a seminal study conducted by Iyengar and Lepper (2000) reveals that a large array of product options attracted customers to browse, but fewer choices got them to buy. Similar research shows that when presented with a large array of options, customers te

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22

Warren, Clinton J., and Joshua M. Lupinek. "Choice Overload and Partial Season Ticket Sales." Journal of Applied Sport Management 11, no. 2 (2019): 27–37. http://dx.doi.org/10.18666/jasm-2019-v11-i2-9221.

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23

Papadopoulou, Niki, Karine Raïes, Pedro Mir Bernal, and Arch G. Woodside. "Gifts as conduits in choice overload environments." Psychology & Marketing 36, no. 7 (2019): 716–29. http://dx.doi.org/10.1002/mar.21207.

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24

Benoit, Ilgim Dara, and Elizabeth G. Miller. "The mitigating role of holistic thinking on choice overload." Journal of Consumer Marketing 34, no. 3 (2017): 181–90. http://dx.doi.org/10.1108/jcm-07-2016-1889.

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Purpose This paper aims to demonstrate how and why holistic thinking mitigates the negative impact of large assortments on satisfaction. Design/methodology/approach Five between-subject experiments demonstrate the mitigating role of holism on choice overload across a variety of contexts. Findings While large assortments create overload feeling, holistic thinking mitigates the negative impact of overload feeling on satisfaction for both chronic (Studies 1a and 1b) and decision-specific (Studies 1b and 1c) holistic thinkers, as well as those who adopt a more holistic thinking style because of th

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25

Đorđević, Jasna. "'The tyranny of choice': Making choices in the age of information overload." Komunikacije, mediji, kultura 9, no. 9 (2017): 217–32. http://dx.doi.org/10.5937/gfkm1709217d.

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26

Bjalkebring, P., A. Dunr, and B. Johansson. "WHO BENEFITS FROM MORE CHOICE IN ELDERCARE: INVESTIGATING PREDICTORS OF CHOICE OVERLOAD." Innovation in Aging 1, suppl_1 (2017): 892–93. http://dx.doi.org/10.1093/geroni/igx004.3203.

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27

Wang, Fenghua, Mohan Wang, Yujie Zheng, Jia Jin, and Yu Pan. "Consumer Vigilance and Choice Overload in Online Shopping." International Journal of Electronic Commerce 25, no. 3 (2021): 364–90. http://dx.doi.org/10.1080/10864415.2021.1943189.

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28

Park, Hyun-Suk, and Weol-Ho Kim. "The Effects of Choice Overload on Anticipated Regret." Journal of Tourism and Leisure Research 31, no. 6 (2019): 21–34. http://dx.doi.org/10.31336/jtlr.2019.6.31.6.21.

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29

Chernev, Alexander, Ulf Böckenholt, and Joseph Goodman. "Choice overload: A conceptual review and meta-analysis." Journal of Consumer Psychology 25, no. 2 (2015): 333–58. http://dx.doi.org/10.1016/j.jcps.2014.08.002.

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30

Misuraca, Raffaella, Francesco Ceresia, Ursina Teuscher, and Palmira Faraci. "The Role of the Brand on Choice Overload." Mind & Society 18, no. 1 (2019): 57–76. http://dx.doi.org/10.1007/s11299-019-00210-7.

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31

Reed, Derek D., Florence D. DiGennaro Reed, James Chok, and Gary A. Brozyna. "The “Tyranny of Choice”: Choice Overload as a Possible Instance of Effort Discounting." Psychological Record 61, no. 4 (2011): 547–60. http://dx.doi.org/10.1007/bf03395776.

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32

Gerasimou, Georgios. "Indecisiveness, Undesirability and Overload Revealed Through Rational Choice Deferral." Economic Journal 128, no. 614 (2017): 2450–79. http://dx.doi.org/10.1111/ecoj.12500.

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33

Chan, Eugene Y. "Attractiveness of options moderates the effect of choice overload." International Journal of Research in Marketing 32, no. 4 (2015): 425–27. http://dx.doi.org/10.1016/j.ijresmar.2015.04.001.

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34

Pronk, Tila M., and Jaap J. A. Denissen. "A Rejection Mind-Set: Choice Overload in Online Dating." Social Psychological and Personality Science 11, no. 3 (2019): 388–96. http://dx.doi.org/10.1177/1948550619866189.

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The paradox of modern dating is that online platforms provide more opportunities to find a romantic partner than ever before, but people are nevertheless more likely to be single. We hypothesized the existence of a rejection mind-set: The continued access to virtually unlimited potential partners makes people more pessimistic and rejecting. Across three studies, participants immediately started to reject more hypothetical and actual partners when dating online, cumulating on average in a decrease of 27% in chance on acceptance from the first to the last partner option. This was explained by an

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35

McShane, Blakeley B., and Ulf Böckenholt. "Multilevel Multivariate Meta-analysis with Application to Choice Overload." Psychometrika 83, no. 1 (2017): 255–71. http://dx.doi.org/10.1007/s11336-017-9571-z.

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36

Beierle, Felix, Akiko Aizawa, Andrew Collins, and Joeran Beel. "Choice overload and recommendation effectiveness in related-article recommendations." International Journal on Digital Libraries 21, no. 3 (2019): 231–46. http://dx.doi.org/10.1007/s00799-019-00270-7.

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37

Kim, Jungkeun, Jeong Hyun Kim, Changju Kim, and Jooyoung Park. "Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations." Journal of Retailing and Consumer Services 75 (November 2023): 103494. http://dx.doi.org/10.1016/j.jretconser.2023.103494.

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38

Vaz Mattos Fraga Vieira, Camila, Verônica Feder Mayer, Glauber Eduardo de Oliveira Santos, and Osiris Marques. "Choice overload on travel decisions: the paradox of variety." Journal of Travel & Tourism Marketing 42, no. 5 (2025): 769–84. https://doi.org/10.1080/10548408.2025.2455435.

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39

Rathnayake, Kusal, Alexander Lebedev, and Dimitri Volchenkov. "Deciding on a Continuum of Equivalent Alternatives Engaging Uncertainty through Behavior Patterning." Foundations 2, no. 4 (2022): 1080–100. http://dx.doi.org/10.3390/foundations2040071.

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A psychology experiment examining decision-making on a continuum of subjectively equivalent alternatives (directions) revealed that subjects follow a common pattern, giving preference to just a few directions over all others. When restricted experimental settings made the common pattern unfeasible, subjects demonstrated no common choice preferences. In the latter case, the observed distribution of choices made by a group of subjects was close to normal. We conclude that the abundance of subjectively equivalent alternatives may reduce the individual variability of choices, and vice versa. Choic

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40

Basso, Kenny, Caroline da Costa Duschitz, Cassandra Marcon Giacomazzi, Monique Sonego, Carlos Alberto Vargas Rossi, and Danúbia Reck. "Purchase decision and purchase delay of hedonic and utilitarian products in the face of time pressure and multiplicity of options." Revista de Gestão 26, no. 2 (2019): 112–25. http://dx.doi.org/10.1108/rege-01-2018-0022.

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Purpose Time pressure may change how people behave. The multiplicity of options and the nature of the products, hedonic or utilitarian, might increase the complexity of the choice and alter the effects of time pressure. Combining both factors, the purpose of this paper is to verify the moderating role played by the nature of the products observing the relationship between interaction (time pressure × multiplicity of options) and choice delay. Design/methodology/approach A two-level factorial experimental design was applied (time pressure: with; without) × 2 (number of alternatives: two; six) ×

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41

Mensah, Kobby, Justice Boateng Dankwah, Gilbert Mensah, and Judith Aku Masope-Crabbe. "Choice, Purchase Decision and Post-Purchase Dissonance: The Social Media Perspective." Information Management and Business Review 13, no. 3(I) (2021): 1–13. http://dx.doi.org/10.22610/imbr.v13i3(i).3209.

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Social media tools have emerged as an imperative source of information for customers. However, the relationship between information volume on social media and consumer choice quality remains blurred in literature. The study sought to examine the relationship between choice overload on social media and product choice quality, and how choice quality influences post-purchase dissonance. The study employed a positivist research paradigm and an explanatory design to examine the relationship between the various constructs. Using a purposive sampling method, Responses from 249 respondents were quanti

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42

Setyanto, Refius Pradipta, and Kuswoyo Kuswoyo. "Determinant of Difficulty in Purchasing Decisions for Local Coffee Brands: Testing Knowledge of Product Class as Moderator." Media Ekonomi dan Manajemen 36, no. 2 (2021): 196. http://dx.doi.org/10.24856/mem.v36i2.1964.

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<p>Coffee is one of the leading commodities in the plantation sub-sector in Indonesia because it has good market opportunities both locally and globally. The purpose of this research was to find out how the effect of perceived product similarity, product choices overload in the market toward decisions making difficulty, and knowledge of product classes as moderating variable. Data were collected using Google Forms and a self-administered questionnaire. Respondents in this study were 300 coffee consumers which were drawn using the purposive sampling method. Moderated regression was used t

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43

Grandi, Benedetta, and Maria Grazia Cardinali. "Choice Overload in the Grocery Setting: Results from a Laboratory Experiment." International Business Research 14, no. 1 (2020): 94. http://dx.doi.org/10.5539/ibr.v14n1p94.

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One of the most basic strategic decisions a retailer must take involves determining the product assortment to offer inside the store. Despite the importance of the topic, there are two opposite strands of literature that have come up with completely different points of view. To summarize them, the first one states that the more choices, the better, while the second one states that more choices lead to weaker preferences and lower levels of satisfaction. Furthermore, the majority of studies conducted so far have focused their attention on collecting self-report measures. However, it has been ar

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44

Naidoo, Thiroshnee, and Charlene Lew. "Exclusive books: applying a behavioural economics perspective." Emerald Emerging Markets Case Studies 10, no. 3 (2020): 1–30. http://dx.doi.org/10.1108/eemcs-04-2020-0132.

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Learning outcomes The learning outcomes are as follows: understanding of the principles of choice overload and the impact of consumer choice overload on company sustainability and growth prospects; understanding of how several heuristics inform consumer decision-making; applying nudge theory to interpret and clarify the impact and consequences of nudges on consumer decision-making; and considering the challenge of a newly appointed CEO to influence consumer choice. Case overview/synopsis The case study and teaching note offers insights into the use of behavioural economics principles in consum

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45

Nordström, Carin, Charlotta Agneta Sirén, Sara Thorgren, and Joakim Wincent. "Passion in hybrid entrepreneurship: the impact of entrepreneurial teams and tenure." Baltic Journal of Management 11, no. 2 (2016): 167–86. http://dx.doi.org/10.1108/bjm-01-2015-0007.

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Purpose – The purpose of this paper is to draw on the theory of choice overload to examine how entrepreneurial tenure and involvement in entrepreneurial teams influence passion for engaging in entrepreneurship. Design/methodology/approach – A survey was administered to 262 Swedish hybrid entrepreneurs, which refers to individuals who engage in entrepreneurship while also maintaining wage work; this arrangement is becoming more and more common in the Nordic economies. Hypotheses proposed associations between the entrepreneurial tenure (the length of engagement in the side business) and entrepre

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Park, Kyungja, and Min-Suk Yoon. "A Study on the Choice Overload in Online Shopping Environment." Journal of Internet Electronic Commerce Resarch 22, no. 1 (2022): 1–19. http://dx.doi.org/10.37272/jiecr.2022.02.22.1.1.

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47

Malone, Trey, and Jayson L. Lusk. "Mitigating Choice Overload: An Experiment in the U.S. Beer Market." Journal of Wine Economics 14, no. 01 (2018): 48–70. http://dx.doi.org/10.1017/jwe.2018.34.

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AbstractThis study tests the prevalence of choice overload (CO) in the U.S. beer market. We reveal that even if CO exists, sellers have mechanisms to reduce CO's negative consequences. The article describes the implementation of search cost-reducing private nudges (i.e., product quality scores and prominently listed specials) sellers commonly utilize to minimize CO's negative consequences. Our results suggest that, while CO exists for some buyers, it can be eliminated by market interactions on the part of the seller. (JEL Classifications: C93, D03, Q13)

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48

Herbig, Paul A., and Hugh Kramer. "The Effect of Information Overload on the Innovation Choice Process." Journal of Consumer Marketing 11, no. 2 (1994): 45–54. http://dx.doi.org/10.1108/07363769410058920.

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49

Czech, Sławomir. "Choice overload paradox and public policy design. The case of Swedish pension system." Equilibrium 11, no. 3 (2016): 559. http://dx.doi.org/10.12775/equil.2016.025.

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In this paper we focus on an adverse effect of extensive choice widely known as ‘choice overload’. We draw on the case of Swedish funded pensions for illustration and analyze the consequences of the design that allowed for maximizing the choice set. The analysis shows limitations of employing the rational choice approach to the real choice decisions biased with common psychological factors and demonstrates that government’s responsibility for the privatized pension system does not end with the design. We also emphasize the need for a decent default option, which would mitigate socially harmful

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50

Lee, Ha Kyung. "Choice Satisfaction under Choice Overload : The Role of Consumers’ Need for Variety and Product Familiarity." International Journal of Costume and Fashion 17, no. 2 (2017): 15–29. http://dx.doi.org/10.7233/ijcf.2017.17.2.015.

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