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Dissertations / Theses on the topic 'Cities marketing'

Author: Grafiati

Published: 8 September 2021

Last updated: 29 July 2025

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1

Aktas, Gurhan. "Marketing cities for tourism : developing marketing strategies for Istanbul with lessons from Amsterdam and London." Thesis, Bournemouth University, 2006. http://eprints.bournemouth.ac.uk/10512/.

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The tourism sector is relatively competitive, with many destinations competing with each other to attract potential tourists. Destinations,such as urban areas,need to besold with a greater emphasis on marketing activities. In fact, as a bundle of products consumedby a range of tourists with different needs and motives for visiting, urban tourism destinations differ from traditional holiday resorts and require more specific attention from tourism organisations responsible for marketing their cities. This research focuses on the set tourism organisations and their marketing activities ranging fr

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2

Janochová, Markéta. "Marketing města Bruntál." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74794.

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The thesis presents marketing of Bruntal. The main goal is to analyze the marketing mix of Bruntal and the secondary goal is to compile a recommendation that would support development of the city. At the beginning of the thesis there will be explained conception of municipality marketing and basic context concerning this topic. Afterwards the analysis of the most important city marketing elements (product, material surroundings, promotion and people) will be introduced. There will be conducted survey research focused on revealing inhabitant's satisfaction with life in Bruntal. At the end of th

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3

Daita, Ananda Rohit. "The Art and Science of Data Analysis." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Current

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4

Lu, Jiarong, Yin Xu, and Bingqian Zhou. "Marketing and Price strategies for China Telecom Company : a case study of differences between broadband price and area in China." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-10895.

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Purpose: The purpose of this dissertation is to explore the relationship between the cities’ GDP and prices. We would like to find out the differences between China Telecom’s broadband prices and areas. If there are differences, are those differences considered from the cities’ GDP? The outcome of this dissertation will provide information about new project price of China Telecom after Network three in one. Design/methodology/approach: The study deals with the relationship between China Telecom Company telecommunication prices and areas. This refers to the use of China Telecom Company’s broadb

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Díaz, Alvarado Pamela. "Enfoque de marketing de ciudades para impulsar el potencial turístico del Distrito de San Pedro de Mala." Bachelor's thesis, Universidad Ricardo Palma, 2017. http://cybertesis.urp.edu.pe/handle/urp/1468.

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La presente investigación se fundamenta en la evaluación de un Plan de Marketing de Ciudades, basado en la imagen e identidad de la ciudad, con el fin de impulsar el potencial turístico del Distrito de San Pedro de Mala. Para dicho fin, se realizó la evaluación de la imagen percibida y la identidad ciudadana así como el inventario de los recursos y atractivos turísticos, la planta turística y los servicios complementarios. This research is based on the evaluation of a Cities Marketing Plan, based on the image and identity of the city, in order to boost the tourism potential of the District o

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6

Piacentini, Maria Grazia. "Modelling fruit and vegetable consumption : a comparative study of two cities with high and low consumption." Thesis, Open University, 1998. http://oro.open.ac.uk/57883/.

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The importance of the consumption of a diet rich in fruit and vegetables, for overall health, has been highlighted by the UK government in recent years. Consumption of fruit and vegetables is considerably lower in Scotland than in other parts of the UK. Behavioural change is most likely to come about through a comprehensive understanding of the range of factors influencing fruit and vegetable consumption, and the nature of the interaction of these factors. With variations in fruit and vegetable consumption by place and social class, this study focused on an area of low fruit and vegetable cons

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Edizel, Hayriye Ozlem. "Mega Events As A Place Marketing Strategy In Entrepreneurial Cities: Stakeholder Analysis Of Izmir Expo 2015 Candidacy." Master's thesis, METU, 2009. http://etd.lib.metu.edu.tr/upload/2/12610726/index.pdf.

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Starting with the 1970s, cities have found themselves in a trouble which is caused by economic changes, technological improvements and local-global power shifts. Under the impact of these changes, cities have started to act as independent units and try to get a higher their position in the hierarchical system of the globalised world. Therefore, competition started between cities other than states and entreprenurial strategies are developed by local governments and actors for sustaing local economic development. One of the most popular place marketing strategies, mega-events such as EXPO, Olymp

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8

Čechová, Alena. "Sociální sítě a jejich význam pro městský marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359407.

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The master´s thesis deals with the phenomenon of social networks and their possible use in the communication policy of towns and municipalities with specific application to the city of Pilsen. The thesis focuses on the specifics of public administration and the appropriate way to use common marketing tools. The thesis examines the current situation of communication of the city of Pilsen. Questionnaire survey and interview method the thesis examines the opinion of the general public and experts on the use of social networks by the public sector. The survey of good practices of domestic and fore

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9

Zhao, Ying. "Symbolic repertoires for city branding beyond casinos :a case of Macau." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690749.

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10

Andersson, Ida. "Geographies of Place Branding : Researching through small and medium sized cities." Doctoral thesis, Stockholms universitet, Kulturgeografiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-115638.

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Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present thesis aims to study place branding from a geographical perspective. It starts with debates theoretical and empirical understandings of place branding; what it is and how it is affecting the places where it is introduced. The thesis develops and argues for a perspective of territoriality and relati

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Beránková, Martina. "Budování image města Plzně." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197495.

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The purpose of the diploma thesis is to find out the perception of the image of the City of Pilsen in the context of the European Capital of Culture 2015 at the time of culminating final preparations for the project. The first part of the diploma thesis deals with the marketing of cities and municipalities and the communication mix. Furthermore, the thesis deals with general concept of image and image measurement possibilities on the basis of the Czech and foreign literature. The image of the cities is a concept that is currently coming to the fore in city and municipal politics. Cities and mu

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Fernandez-Haddad, Marilu, and Maia Ingram. "Factors that Influence the Effectiveness of Sanitation Programs." Frontiers, 2015. http://hdl.handle.net/10150/621248.

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UA Open Access Publishing Fund<br>Local governments in both Mexico and the U.S. spend considerable money on public services, which do not always bring the expected results. For instance, a large part of the public budget is destined to solve social and health problems, such as public sanitation. Government has attacked the problem by providing public sanitation infrastructure (such as garbage and recycling receptacles) and by using social ad campaigns. However, these efforts do not always affect the habits of residents and bring the desired changes in city sanitation. This article presen

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Königshofer, Franz. "Die österreichischen host cities der UEFA EURO 2008 Städte zwischen Festivalisierung, Inszenierung und nachhaltiger Entwicklung im Zuge des Events unter spezieller Berücksichtigung von Wien." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/986581941/04.

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Leander, Evelina, Jennie Ryding, and Therese Vighagen. "Platsvarumärke : Hur en musikfestival påverkar en ort." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-20703.

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Syfte Vårt syfte är att se hur musikfestivaler kan bidra till och påverka en orts platsmarknadsföring och platsvarumärke.Forskningsfrågor vi har formulerat är följande: Hur kan en musikfestival påverka en ort? Hur kan en ort dra nytta av en musikfestival i sin platsmarknadsföring? Varför skapar sig orter ett platsvarumärke? Metod Vi har utfört en kvalitativ studie. Vi började med att leta upp passande teori för musikturism då det området intresserar oss, efter det skapade vi syfte och forskningsfrågor. Därefter har vi har valt att utföra åtta delvis strukturerade intervjuer för insamling av e

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Zhao, Xiao Jian. "The identity branding of Hengqin :a fantasy theme analysis." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690744.

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Reis, Patrícia Cerqueira. "Rio de Janeiro, uma cidade global? Uma reflexão sobre a construção da Marca Rio." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-19092016-164614/.

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Esta tese tem como objetivo analisar a capacidade que uma marca de cidade, por meio de suas políticas e estratégias de comunicação, tem de adensar as relações que se estabelecem entre públicos e território, utilizando como objeto de estudo a marca Rio. Para isso, estrutura-se em quatro blocos, sendo o primeiro uma análise do Rio de Janeiro como uma cidade global e as lacunas conceituais dessa abordagem. A incorporação dessas críticas norteou a estruturação da tese a partir de três perspectivas, que correspondem aos demais blocos, sendo elas: Planejamento estratégico do marketing territorial an

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Silva, Guilherme Ferrari da. "A influência do número de habitantes de uma cidade na propensão à seleção e compra de produtos pela internet." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/147252.

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A Internet vem transformando a maneira como as pessoas compram e buscam por informações sobre produtos. Para locais onde as ofertas físicas apresentam algum tipo de restrição, os canais online podem trazer mudanças ainda mais significativas, já que oferecem aos consumidores um sortimento virtualmente ilimitado. O objetivo deste trabalho foi o de analisar a influência do número de habitantes de uma cidade em relação à predisposição à seleção e compra de produtos de uma empresa que administra campanhas de divulgação pela Internet para venda por atacado. As cidades foram divididas em três grupos

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18

Nunes, Raquel Sofia Penteado. "Fundação Eugénio de Almeida." Master's thesis, Universidade de Évora, 2017. http://hdl.handle.net/10174/21875.

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O presente relatório descreve as atividades desenvolvidas no estágio curricular, integrado no Mestrado em Turismo e Desenvolvimento de Destinos e Produtos, com duração de quatro meses, tendo sido iniciado a 14 de fevereiro de 2017 e finalizado a 17 de junho de 2017, na Fundação Eugénio de Almeida, sediada em Évora. O relatório encontra-se dividido em cinco capítulos, o primeiro é destinado a uma introdução e descrição de objetivos, em que segundo é destinado á descrição da metodologia aplicada para a realização do mesmo. O terceiro capitulo é reservado para a revisão da literatura e o quarto c

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Silveira, Flavia D\'Albuquerque Andrade da. "Cenários urbanos: construindo identidades através de uma arquitetura temática." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/16/16136/tde-27042010-141314/.

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No último século, a inserção de temas explorados segundo características figurativas, alegóricas e narrativas tornou-se freqüente em locais voltados para comércio e lazer. Estes chamados Espaços Temáticos encontram paralelo em cidades que, visando o turismo, passaram a adotar elementos do modelo temático em escala urbana. Este trabalho procura identificar as possibilidades de utilização do temático no espaço urbano, associando-o ao marketing de lugar. Além disso, relaciona reflexos do temático na produção arquitetônica contemporânea, como a utilização do figurativo, mas, especialmente, o carát

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Vlachová, Jana. "Městský marketing v praxi." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81360.

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The thesis analyses together used instruments of marketing communication mix of town Pelhřimov. These instruments are evaluated from the view of informing and linking of citizens into the decision-making process in the public service. By Questionnaire investigation the thesis recognizes the effectivity of marketing instruments and their impact on target groups of inhabitants of the town. It also identifies possible communication barriers and gathers suggestions for new forms of communication. On the basis of the synthesis of found facts it puts before measures for improving of current status o

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Tutaya, Zevallos Roxana María. "Plan de marketing para Vip Dating Perú." Master's thesis, Universidad del Pacífico, 2015. http://hdl.handle.net/11354/1204.

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El Plan de Marketing propuesto tiene como objetivo establecer la forma de expansión y comunicación de la empresa Vip Dating Perú en el territorio peruano. Para ello, se realizó una investigación de mercado que ayudó a concretar cuáles son las preferencias y el conocimiento que existe de nuestro público objetivo. Asimismo, esta investigación revela que Vip Dating Perú tiene potencial de crecimiento y la marca goza de muy buena aceptación. En lo que se refiere a la estrategia de crecimiento, se determinó expandir las operaciones a las principales ciudades del Perú, Arequipa y Trujillo, realizand

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Starkevičiūtė, Marija. "Kauno miesto įvaizdžio vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_101938-11368.

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Šiuo metu miestai prisiima didelę atsakomybę užtikrinti komfortišką, stabilią bei patrauklią aplinką turistams, o ypač gyventojams. Tyrimo metu gauti rezultatai rodo, kad miestas turintis savo įvaizdį bei išskirtinumą pritraukia daug daugiau turistų. Kaunui svarbu keisti ir sukurti visapusiškai teigiamą įvaizdį, kuris pritrauktų daugiau miesto lankytojų. Darbo tikslas - įvertinti Kauno miesto įvaizdį. Darbo objektas: miesto įvaizdis. Darbo tikslas: Įvertinti Kauno miesto įvaizdį. Darbo uždaviniai: 1. Atskleisti teorinius miesto įvaizdžio formavimo ypatumus marketingo kontekste. 2. Atskleisti m

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Fryar, Mischell. "Analysis of the role of advisory committees in secondary marketing education programs in Wisconsin." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009fryarm.pdf.

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McGovern, Enda Francis. "The power and influence of social marketing in the evolution of the environmental citizen." Thesis, Brunel University, 2000. http://bura.brunel.ac.uk/handle/2438/5539.

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Anxiety among scientists has been growing over the past decade regarding the negative impact of environmental pollution on the planet. These concerns ultimately could have a bearing on the survival of mankind itself and include a warming climate, threats to the earth's ozone layer, an accumulation of greenhouse gases and the expansion of deserts at the expense of agricultural land. Scientific evidence is assembled daily confirming that the ongoing deterioration of the environment is beginning to have a negative effect on the earth's habitat. Increased public awareness of these issues is leadin

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Du, Toit Jacobus Stephan. "A marketing plan for the export of citrus products to the People's Republic of China." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52083.

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Thesis (MBA)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: Bruce Sherr, commodities research expert, asked the question: "What are the three things that drive global agriculture today?" "China, China, China", he quoted in answering his own question. China has 1,2 billion people with tremendous purchasing power and has maintained an economical growth rate of more than 8% over the past five years. All indications are that this growth rate will be sustained in the immediate future. This naturally makes China an export market worth considering. The South African citrus industry unde

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Gabriel, Figueroa Arbe, Barrantes Cobeña Marcia Alejandra, and Rojas Díaz Vanessa Viviana. "Propuesta de Plan de Marketing para el CITE materiales PUCP 2017." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/11880.

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La presente investigación propone el beneficio que el CITEmateriales PUCP puede obtener con el desarrollo de un Plan de Marketing que guíe sus acciones comerciales a fin de lograr de una vinculación con las PYME del sector polímeros en el Perú. Para dar solución a los problemas en la vinculación del CITE con las PYME se han identificado los factores internos que han limitado el acercamiento, así como se ha explorado las necesidades de los potenciales clientes PYME a fin de proponer estrategias de vinculación. El desarrollo de la investigación se ha centrado en el análisis del estudio de caso d

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Perrin, Elisa, and Juliette Ferrer. "The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263.

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Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?

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Hastie, Dean. "Business events for the citizens of the Nelson Mandela Metropolitan Bay." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/7554.

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The effective application of destination marketing strategies leads to increased business activity within a city. This in turn leads to higher attainment levels of social and economic development. It can therefore be said that destination marketing strategies are an essential factor in the growth and functioning of a city. The objective of destination marketing is the city’s image or identity which in turn is the starting point for developing the city’s brand. Cities require an identity. It is crucial that a city has a unique identity with which visitors, tourists and residents can relate to.

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Žídek, Marek. "Založení a rozvoj školicího střediska." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-371792.

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Document describes foundation and development of computer training center. It introduces the reader to the development process and the structure of business plan in the beginning. The process starts with SLEPTE analysis, customer research and simple financial analysis. The result of previous three analyses is SWOT analysis. SWOT analysis recommends author to continue in the business plan development. Therefore, documents describe more accurate and detailed analyses specialized to computer professional courses in the region of Brno and surrounding cities. Next, it describes company strategy acc

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Otang, Arrey Dorothy, and Rukhsana Dharamsee. "Screening the leaders ethical and unethical behavior against the corporate citizen theory." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34382.

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<p>Corporate citizenship is a debatable topic, according to many authors corporate citizenship is equivalent to corporate governance, corporate social responsibility and business ethics. Therefore, we have explained all the four theories in order to equip our reader with the subject in concern. This topic is of growing concern taking the evolutions of the subject, the previous and ongoing scandals into consideration. The paper will present an overview of the concept of Corporate Citizenship and its alliances and provides the readers with different definitions of the above mentioned concept.

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Solomon, Steffen Brett. "Sports events for the citizens of the Nelson Mandela Bay." Thesis, Nelson Mandela Metropolitan University, 2016. http://hdl.handle.net/10948/12897.

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The concept of city branding has sprung to prominence in recent years. This can be attributed to globalisation and the ease of access to all corners of the globe with the improvements in technology and modes of transport. This increased competition for resources, skills, talent and revenue has made cities not only compete with other cities in close proximity to one another, but also with cities across the world. The answer to this conundrum was found to be a comprehensive marketing strategy composed of clever and catchy slogans, beautiful logos, media campaigns and public relations drives. Thi

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Ferreira, Diocleide Lima 1974. "A (re)invenção de uma cidade : Cid marketinge a requalificação urbana em Sobral-CE." [s.n.], 2013. http://repositorio.unicamp.br/jspui/handle/REPOSIP/280988.

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Orientador: Silvana Barbosa Rubino<br>Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciências Humanas<br>Made available in DSpace on 2018-08-23T23:49:48Z (GMT). No. of bitstreams: 1 Ferreira_DiocleideLima_D.pdf: 6701974 bytes, checksum: cd1101112c9ede4db076dab1fe5ef4d2 (MD5) Previous issue date: 2013<br>Resumo: O presente trabalho é fruto de uma pesquisa realizada na cidade de Sobral-CE. Distante 230 km da capital, Fortaleza, e conhecida como "Princesa do Norte", Sobral desde o século XVIII tem destaque na política e economia do estado. Sua fase primeva de des

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Wong, Yuen-kin, and 黃元堅. "Attitudes of Hong Kong citizens towards the introduction of cable television." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1989. http://hub.hku.hk/bib/B31264554.

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Santos, Julietty Christielle Laurentino dos. "Confiança dos cidadãos na gestão pública: análise de antecedentes e proposta de uma escala de mensuração." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/3867.

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Made available in DSpace on 2015-04-16T14:49:17Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 2182697 bytes, checksum: 8dd3717abef616ad1e66e95c73ffe4f3 (MD5) Previous issue date: 2014-08-11<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>The purpose of this thesis was to study the confidence of citizens in the current municipal executive through the development of a scale measuring the construct and the study of municipal executives before them. Analyzing the confidence in the public interest through the marketing perspective has been a way to expand studies beyond

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Bunokaitė, Agnė. "Žiniasklaida, kaip valstybinių institucijų komunikacijos su piliečiais priemonė." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110802_143536-89084.

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Bakalauro baigiamajame darbe nagrinėjama žiniasklaidos, kaip valstybinių institucijų komunikavimo su piliečiais priemonės tema. Tiriamą problemą apibūdina klausimas: kaip valstybinės institucijos naudodamos periodinės spaudos leidinius komunikuoja su piliečiais? Šis darbas susideda iš įvado, dviejų pagrindinių dalių, išvadų, žiniasklaidos panaudojimo rekomendacijų, literatūros sąrašo ir priedų. Teorinėje dalyje pateikiamos viešojo administravimo teorijos apie piliečių įtraukimą į viešajį valdymą, atlikta mokslinės literatūros šaltinių analizė, atskleidžianti galimas valstybinių institucijų ir

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Gomes, Rita. "Marketing territorial e as happy cities." Master's thesis, 2015. http://hdl.handle.net/10400.26/11232.

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Um dos novos desafios lançados pela globalização prende-se com a diferenciação dos lugares como combate à homogeneização. Se antes o turista escolhia um destino dentro ou próximo do seu país, hoje o leque de escolhas é global. Daqui surge o dito desafio da diferenciação dos lugares. A resposta passa pelo marketing e branding territorial, através do desenvolvimento de marcas territoriais, em grande parte equivalentes às marcas comerciais. Este trabalho procurou compreender até que ponto a felicidade, enquanto fator simbólico, atrai os turistas. As marcas territoriais devem, portanto, apelar aos

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Hung, Wei-Shan, and 洪葦珊. "The Study of Spokes-Character’s Marketing Effectiveness on Cities’ Marketing." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/26649293797964604578.

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碩士<br>國立中興大學<br>行銷學系所<br>104<br>In order to achieve the desired expected image of the city, using spokesperson is a quickly way to create a city’s image. Using real spokesman is a common phenomenon for many cities, but using spokes-characters is getting its popularity recently. 　　This study used expert survey method to collected experts’ opinions. In order to to select factors which can measure the effectiveness of spokes-characters, there were two rounds of expert survey. The measurement of spokes-characters’ effectiveness was divided into two levels: the important core indicators and the

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Kuo, Hsing-Fu, and 郭幸福. "A Study of the Global Image of Cities and Marketing Channels." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/07428309988635675567.

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碩士<br>國立成功大學<br>都市計劃學系<br>87<br>City marketing is a very important part of research in the field of regional and urban planning. "Image" is one of important factors that affecting choices of consumers. City marketing, therefore, is proceeded from designs and distributions of city global images. Many of the recent researches in city global image are based on Lynch''''s(1960) theory. Those researches are more from the viewpoint of physical elements than that attributes of city global image. Moreover, it''''s difficult f

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Wang, Chin-hao, and 王勁豪. "Marketing Strategy for Kinmen Kaoliang Liquor Entering Leading Cities in China." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/53728265161349889722.

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碩士<br>國立中山大學<br>高階經營碩士班<br>98<br>Abstract The competition for liquor companies in Taiwan is getting fierce due to limited market size and tardy economic growth. The situation is more obvious after Taiwan joined WTO and many famous foreign liquor brands entered this market. The impact is especially strong for Chinese Spirits because many liquor consumers take a shot at these new entrants or even change their habits. Kinmen Kaoliang Liquor Inc. now faces domestic competitors such as Yusan Kaoliang of Taiwan Tabacco and Liquor Coporation and other brands as well as the growing portion of consumer

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Ghazaryan, Elina. "Marketing the downtown of Coimbra: the APBC case." Master's thesis, 2021. http://hdl.handle.net/10400.26/38995.

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For the current project I have chosen to develop research around the marketing strategy for the ‘Agency for the Promotion of the Downtown of Coimbra’ ou ‘Downtown Coimbra Promotion Agency’ (Agência de Promoção da Baixa de Coimbra - APBC). And so, this project aims to provide lines for the marketing strategy which will help APBC to develop their brand image and to grow and expand their notoriety. For this purpose, this project analyses and studies seven portuguese cities using the benchmarking methodology. Having developed this analysis, then the intended output is to enhance and develop

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Aleixo, Solange Filipa Fernandes Roque. "Marketing territorial e as happy cities: validação do modelo e proposta de plano de comunicação." Master's thesis, 2016. http://hdl.handle.net/10400.26/17228.

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Com base num conjunto de fatores, entre eles a globalização derivado em parte pelo desenvolvimento tecnológico, assisti-se a uma crescente concorrência entre as cidades pela captação de mais recursos. É com o objetivo de responder à forte concorrência entre as cidades que surge o marketing territorial. Com base na investigação desenvolvida por Gomes (2015), a mesma concluiu e propõe que a perceção de felicidade e a marca-cidade sejam comunicadas em conjunto, tendo em conta a influência que enquanto fator simbólico, a felicidade, consegue atrair mais visitantes às cidades. Após realizado um

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Santos, Mariana Fernandes Farinha dos. "Happy cities como modelo de desenvolvimento sustentável: o caso de três bairros de Lisboa." Master's thesis, 2017. http://hdl.handle.net/10400.26/20121.

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O desenvolvimento de qualquer território deve assentar em modelos de desenvolvimento sustentável que permitam a equidade entre o meio económico, o ambiental e o social, i.e., garantir que a satisfação das necessidades de hoje, não irão comprometer a capacidade de satisfação das gerações de amanhã. É através da criação de planos de Marketing Territorial que são desenhadas por estratégias que permitem posicionar e promover os diferentes Destinos, de modo a torná-los atractivos, para residentes e não-residentes (turistas). O Índice de Felicidade, i.e., o sentimento que cada cada território provo

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Hoang, Thi Thanh Van. "Urban planning and the place marketing model : an application to cities and provinces in Viet Nam." Thesis, 2010. https://vuir.vu.edu.au/21306/.

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In the past three decades many cities and regions around the world have applied a marketing approach to place planning and to attracting development resources. Several scholars have analysed this trend in order to define a new approach to the economic planning of places based on the principles of marketing, now called ‘place marketing’. This thesis sets out to clarify the key concepts and the implementation model of place marketing, and to examine the effectiveness of place marketing activities in Vietnam to date and the relevance of improved methods of place marketing to the country. To

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Tseng, Yi-Feng, and 曾怡芳. "Exploration of Customer Relationship Marketing and Life-style in China Club-Examples in Guangzou and Dogguan Cities." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11080033966317889918.

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碩士<br>樹德科技大學<br>經營管理研究所<br>92<br>The economic transition in Mainland China due to its reformation and openness policies, people made more income as for the people being in the developing economic system, which have gradually taken the leisure spending into account by the leisure consumer in China. This paper studies the relationship between Consumer Relationship Marketing and Life Style in China. The purpose of this study mainly focuses on analyzing (1) the customer relationship marketing and club customer basic data. (2)life-style and club customer basic data.(3) different group and club cust

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KAJTMAN, David. "Sociální sítě a jejich využití v marketingových postupech při propagaci firmy." Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-375762.

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The objective of this thesis is to find out the way, how to successfully promote a project which contains all modern technologies called "Smart cities ". The theoretic part is split into two main topics. The first part contains all found information about marketing, Facebook, Instagram. I was describing how the Facebook advertisement works, how to reach the most people etc. The second part is describing, what is the global project called Smart Cities. This thesis describes the concept of a city with 32,000 inhabitants. How does the city promote the concept, what benefits this concept should ha

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Chang, Kuo-Ying, and 張國瑛. "The Examination of City Marketing - A Case study of the 2013 Asia Pacific Cities Summit (APCS) in Kaohsiung." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9mnwvk.

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碩士<br>樹德科技大學<br>會展管理與貿易行銷碩士學位學程<br>103<br>The purpose of this study is to discuss the effectiveness of the city marketing of the 2013 Asia Pacific Cities Summit (2013 APCS) in Kaohsiung. The research includes how the City Government is striving for hosting the 2013 APCS, displaying creativities on holding various activities and promoting the features of Kaohsiung. This research adopts the case study method with in-depth interview to collect research data from representatives of government agencies, professional convention organizers (PCOs), and academic scholars who participated in the Summit.

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Ho, I.-Chen, and 何宜臻. "The contribution of Exhibition in Cities’ Image Marketing: A Case Study on French Pavilion during Shanghai World Expo Exhibition." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/89d3t7.

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碩士<br>淡江大學<br>法國語文學系碩士班<br>102<br>In the 21st century, globalization increases the competitions among cities. The urban development also becomes an important symbol of a country’s power. Many cities are active to seek and develop the potential local resources. In addition, they shape the city’s images to build infrastructure and improve the living functions. Also, they adopt “marketing” to get better reputation and more popularity that make the city to win some focus and attract foreign investments from worldwide. “City marketing” is a comprehensive framework, which needs to be a subject by in

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wei-sheng, wang, and 王威勝. "The basis of Taiwan's three major cities compare marketing - Taipei City, Taichung City and Kaohsiung City as an example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/95967809310879507568.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>97<br>Day (1990) mentioned: " Businesses want to gain competitive advantage by many ways ... ... One of the most important is to Segment itself from competitors by the way. Be successful, must be allowed to become the goal of their own market consumers the best provider. "kotler (1993) also believe that each of the target groups have unique characteristics and needs, and to attract specific ethnic groups, the local must be compared with other places is different, that is, the so-called differentiation, the unique technology. This study competitiveness of cities,

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Faria, Ângela Soraia Petisca. "Marketing Territorial: Agências de Promoção Económica. O caso de Lisboa." Master's thesis, 2017. http://hdl.handle.net/10316/85386.

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Relatório de Estágio do Mestrado em Geografia Humana, Planeamento e Territórios Saudáveis apresentado à Faculdade de Letras<br>Nowadays, we are faced with a growing competition between territories for a variety of reasons, whether it is the attraction of resources, investment or tourists. This competitiveness requires a set of measures on the part of the local entities, of each territory. The objective of this report is to understand all the stages that pass through the territories until they reach the need to apply the tool of Strategic Planning with the help of Territorial Marketing. In addi

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Chen, Hui-Yu, and 陳慧玉. "The contribution of Exhibitions Industry on Cities Marketing: A Case Study of Hanover City and its Exhibition center in Germany." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/36713975616888578231.

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碩士<br>淡江大學<br>歐洲研究所碩士班<br>100<br>Under Competition of Globalization, the status of country is changing. Cities play a leading role to attract immigrants, investor and tourists. The best way to promote cities and their development is branding the cities’ activities and developing the resources. Exhibition industry, under the intense competition of globalization, has already become one of the crucial competition strategies. Exhibition industry can not only provide urban economy but also enhance urban competitiveness. The development of Hanover exhibition industry is an exception case. Even tho

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