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Journal articles on the topic 'Cities marketing'

Author: Grafiati

Published: 8 September 2021

Last updated: 29 July 2025

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1

Daszkiewicz, Magdalena. "Smart Marketing for Cities." Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu 41 (2015): 263–76. http://dx.doi.org/10.18276/pzfm.2015.41/1-21.

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Thomas, M. Blair, Daniel L. Fay, and Frances S. Berry. "Strategically Marketing Florida’s Cities: An Exploratory Study Into How Cities Engage in Public Marketing." American Review of Public Administration 50, no. 3 (2020): 275–85. http://dx.doi.org/10.1177/0275074019897599.

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Over the course of this decade, Florida has emerged as one of America’s fastest growing and most visited states. As many of the state’s municipalities compete for opportunities to expand their tax base and achieve other municipally centered goals, they are faced with the challenge of needing to strategically differentiate themselves from their peers to attract opportunities. One way to accomplish this is through using marketing as a tool of strategic management. While literature shows that marketing engagement is happening in cities throughout the world, we lack a clear understanding of what A

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Polska, Anna, and Jan Polski. "Urban Marketing of Small Cities." Barometr Regionalny. Analizy i Prognozy 15, no. 2 (2017): 129–36. http://dx.doi.org/10.56583/br.443.

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In the politics of the regional and local development much less attention is devoting itself to small cities compared with large urban agglomerations. However a territorial cohesion of regions is seriously dependent on the amount and the level of development of small cities. Justifying the need of marketing assisting of the development of these economic individuals is the purpose of this article. The practice of the planning and the marketing management is poorly popularized especially in regions of Eastern Poland. In this article authors are stressing the need of assisting attraction of small

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CEVALLOS, Stefany. "Urban marketing for smart cities." Smart Cities and Regional Development (SCRD) Journal 6, no. 2 (2022): 91–96. http://dx.doi.org/10.25019/scrd.v6i2.131.

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This article addresses the difference of Place, Image and Branding for urban marketing in Public Management of Ecuador. The government with the aim of planning and making decisions in real time should include the perspective of local governance and the construction of an image for its own country and the international arena to acelereate the local socio-economy development. This conceptual framework was designed to address the relationship between governance, and socio-economic development. The hypotheses proposed for this study were based on good governance and socio-economic development in E

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Koszembar-Wiklik, Malgorzata, and Marek Krannich. "Marketing in the Marketing Strategy of Cities in Poland." EUROPEAN RESEARCH STUDIES JOURNAL XXVI, Issue 1 (2023): 634–49. http://dx.doi.org/10.35808/ersj/3133.

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6

Bramwell, Bill, and Liz Rawding. "Tourism marketing organizations in industrial cities." Tourism Management 15, no. 6 (1994): 425–34. http://dx.doi.org/10.1016/0261-5177(94)90063-9.

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Bramwell, Bill, and Liz Rawding. "Tourism marketing images of industrial cities." Annals of Tourism Research 23, no. 1 (1996): 201–21. http://dx.doi.org/10.1016/0160-7383(95)00061-5.

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8

Almeida, Clarinda da Costa. "O marketing das cidades." Gestão e Desenvolvimento, no. 12 (January 1, 2004): 9–45. http://dx.doi.org/10.7559/gestaoedesenvolvimento.2004.104.

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O Marketing das Cidades, é uma área de aplicação do Marketing, com crescente importância para o desenvolvimento e crescimento de cidades, regiões, países, no limite de qualquer lugar. É o processo de gestão que é desenvolvido nas cidades para atender à satisfação das necessidades e desejos de indivíduos e organizações. Assim pretende-se, neste artigo, descrever e analisar o uso e a importância das ferramentas de marketing no desenvolvimento das cidades, através da elaboração de um modelo para posterior aplicação na análise do marketing de cada cidade. The Marketing of Cities consists in a mark

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Fraccastoro, Katherine A., and Komal Karani. "Marketing Small Towns: A Preliminary Investigation." Journal of Business & Economics Research (JBER) 12, no. 3 (2014): 307. http://dx.doi.org/10.19030/jber.v12i3.8736.

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This study is a preliminary investigation into the marketing processes used by small towns/cities to attract business revenue and tourism dollars. Because small town governments do not have the resources of large cities to spend on marketing, it is unclear if they utilize the marketing process in a manner similar to large cities or businesses. Personal interviews were used to determine the process by which small towns attract businesses to their area as well as develop tourism. Small towns must develop business opportunities to encourage economic development in their cities as well as create t

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Gómez Rodríguez, Pedro Manuel. "The marketing management of cities and metropolitan areas: from product orientation to marketing orientation." Cuadernos de Gestión 3, no. 1 (2003): 11–25. http://dx.doi.org/10.5295/cdg.19196pg.

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The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city's image among the different target publics. At the same time, the development of cities has habitually been based on the endowment of infrastructures and singular buildings, by means of relatively opaque strategic planning processes. From a marketing vision, we consider indispensable to base the development of cities on the active citizenship participation, as well as in the empowerment of the tangible and intangible aspects. In the c

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Chen, Limeng. "The Impact of Short Media Videos on Urban Tourism Marketing: Taking Zibo and Xi'an as Examples." Proceedings of Business and Economic Studies 7, no. 4 (2024): 47–52. http://dx.doi.org/10.26689/pbes.v7i4.8053.

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In the era of new media, short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities. The prosperity of the tourism industry has a significant driving effect on local economic growth, and marketing strategies are the key to the progress of the tourism industry. Through efficient marketing methods, the visibility of tourist attractions and cities can be significantly improved, thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy. At present, with the rapid develo

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12

Lincényi, Marcel. "The importance and necessity of marketing communication management in local government in the Slovak Republic." Pogranicze. Polish Borderlands Studies 7, no. 1 (2019): 25–35. http://dx.doi.org/10.25167/ppbs881.

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The main research objective of the study presented in this article was to analyse the scope and main forms of management of marketing activities in the local government in the Slovak Republic. The study has found that the management of marketing activities is still not usual in the local government in the Slovak Republic. Marketing is coordinated rather in cities than in villages, but there are still some cities that do not consider marketing to be important at all. Marketing activities at the office are mostly carried out by one employee while only a few cities or villages can afford to have

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Maček, Anita, Rasto Ovin, and Urška Starc-Peceny. "Smart Cities Marketing and Its Conceptual Grounds." Naše gospodarstvo/Our economy 65, no. 4 (2019): 110–16. http://dx.doi.org/10.2478/ngoe-2019-0024.

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AbstractThe most frequent definition of the smart city in the literature defines it as a developed urban area that creates sustainable economic development and high quality of life. Therefore, a city should always be capable of identifying and effectively resolving its key development challenges in order to improve the quality of life of its citizens. Regarding economics approach, the authors rely on endogenous growth theory derived from Arrow. The authors explore the role of smart city management and governance, which will have to combine the need for capital with the need to ensure the envir

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Re, Piergiorgio. "Forum. Marketing and cities: The Turin experience." MERCATI E COMPETITIVITÀ, no. 2 (July 2016): 41–45. http://dx.doi.org/10.3280/mc2016-002003.

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15

Zou, Jiahang. "The Marketing Strategy Behind Internet Celebrity Cities." International Journal of Global Economics and Management 3, no. 2 (2024): 375–82. http://dx.doi.org/10.62051/ijgem.v3n2.43.

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The booming development of the Internet and social media has made marketing essential to urban management and image building. In recent years, with the constant innovation of technology, urban marketing has coruscated a new vitality and formed a new concept — Internet Celebrity city. These cities often stand out with their unique publicity, and combined with their long history, culture, and breathtaking natural scenery, they have become the focus of attention on Internet platforms. Behind the Internet celebrity city is the unique image the government and enterprises created through creativity,

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Coca-Stefaniak, J. Andres. "Marketing smart tourism cities – a strategic dilemma." International Journal of Tourism Cities 5, no. 4 (2019): 513–18. http://dx.doi.org/10.1108/ijtc-12-2019-163.

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Wei, Shengnan, and Murtaza Hussain Shaikh. "City Marketing Campaigns of Grand Canal Cities: A Case Study of Hangzhou." Scientific and Social Research 4, no. 4 (2022): 83–88. http://dx.doi.org/10.26689/ssr.v4i4.3809.

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The Grand Canal of China links onshore cities from north to south, from Beijing to Hangzhou. More canal cities are now realizing the value of city marketing with this heritage as a catalyst for revitalization. This paper aims at evaluating the marketing campaigns launched by those cities, especially Hangzhou as an example, examining how effective those campaigns are and what is a sustainable way for formulating and launching city marketing campaigns in the future. Furthermore, as the wealthiest city among the grand canal cities, this paper will look into the obligations that Hangzhou has in pr

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18

Ekström, Karin M., and Håkan Jönsson. "Orchestrating retail in small cities." Journal of Retailing and Consumer Services 68 (September 2022): 103008. http://dx.doi.org/10.1016/j.jretconser.2022.103008.

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19

Kavaratzis, Mihalis. "What can We Learn from City Marketing Practice?" European Spatial Research and Policy 16, no. 1 (2009): 41–58. http://dx.doi.org/10.2478/v10105-009-0003-7.

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It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated. There remain, however, several issues that need clarification before an agreement can be reached as to the exact effects and potential of city marketing as a tool of economic and socio-cultural development. A particular gap can be noticed between theoretical suggestions on the ways in which marketing should be understood and used within cities and the practical implementation as this can be observed in contemporary

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Rojíková, Darina, and Laura Lisková. "Digitálna komunikácia slovenských miest." Ekonomika a spoločnosť 23, no. 1 (2022): 168–91. http://dx.doi.org/10.24040/eas.2022.23.1.168-191.

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Based on a theoretical overview, the work defines digital forms of marketing communication and possibilities of their use in the environment of local governments. The aim of the paper is to identify the role and extent of the use of digital forms of marketing communication in the conditions of Slovak regional cities. The research sample consists of 8 Slovak regional cities (Banská Bystrica, Bratislava, Košice, Nitra, Prešov, Trenčín, Trnava, Žilina). We used data obtained from primary research to process the paper. The research was carried out by the method of questioning, in the form of quest

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Elvins, Sarah. "Scrip, stores, and cash‐strapped cities." Journal of Historical Research in Marketing 2, no. 1 (2010): 86–107. http://dx.doi.org/10.1108/17557501011016271.

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POPESCU, Ruxandra Irina, and Laura MINA-RAIU. "Promoting Cities: Measures to Improve Urban Marketing Strategy." MANAGEMENT AND ECONOMICS REVIEW 4, no. 1 (2019): 57–68. http://dx.doi.org/10.24818/mer/2019.06-05.

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23

Warnaby, Gary, David Bennison, Barry J. Davies, and Howard Hughes. "Marketing UK Towns and Cities as Shopping Destinations." Journal of Marketing Management 18, no. 9-10 (2002): 877–904. http://dx.doi.org/10.1362/0267257012930402.

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24

Clarke, Alan. "A Review of “Marketing European Cities with TDMOs”." Tourism Geographies 15, no. 2 (2013): 366–68. http://dx.doi.org/10.1080/14616688.2012.675584.

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DASZKIEWICZ, Magdalena. "INCLUSIVE CITIES. DIVERSITY AND INCLUSION IN CITY MARKETING." Scientific Papers of Silesian University of Technology. Organization and Management Series 2023, no. 173 (2023): 93–112. http://dx.doi.org/10.29119/1641-3466.2023.173.7.

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26

Melović, Boban, Slavica Mitrović, and Arton Djokaj. "CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING." ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, no. 14 (2017): 51. http://dx.doi.org/10.7251/zrefis1714051m.

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Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach c

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27

Shurenov, N. B., L. A. Bimendiyeva, and Jay Nathan. "ASSESSING THE COMPETITIVENESS OF "SMART" CITIES OF KAZAKHSTAN: MARKETING ASPECT." BULLETIN 5, no. 387 (2020): 133–44. http://dx.doi.org/10.32014/2020.2518-1467.152.

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The article considers the issue of introducing the reference standard of “Smart” cities of the Republic of Kazakhstan. The main achievements and problems of the “Smart” cities of the Republic of Kazakhstan are studied in connection with the introduction of the reference standard. Moreover, there were proposed solutions to the mentioned problems employing digital territorial marketing tools and were analyzed methodical recommendations on the creation of “Smart” cities. The directions and indicators of the reference standard of “Smart” cities regarding public life were considered, and its main d

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Çiçek, Mesut, Sevincgul Ulu, and Can Uslay. "The Impact of the Slow City Movement on Place Authenticity, Entrepreneurial Opportunity, and Economic Development." Journal of Macromarketing 39, no. 4 (2019): 400–414. http://dx.doi.org/10.1177/0276146719882767.

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The Slow City (Cittaslow) concept represents an emerging global trend where participant small cities commit to growing sustainably by preserving their authenticity while celebrating their local culture and diversity. Meanwhile, marketers increasingly find authenticity to be critical for campaigns with efficacy. Using a sample of 762 residents from slow cities, neighboring cities, and other Turkish cities, the authors empirically examine the Slow City movement and demonstrate its positive impact on place authenticity. Slow City membership also positively moderates the effect of perceived authen

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Amore, Alberto, and Hiran Roy. "Blending foodscapes and urban touristscapes: international tourism and city marketing in Indian cities." International Journal of Tourism Cities 6, no. 3 (2020): 639–55. http://dx.doi.org/10.1108/ijtc-09-2019-0162.

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Purpose Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists. In particular, there is little empirical research on urban tourism, food tourism and city marketing in the aforementioned cities. This paper aims to explore the scope for the promotion of Delhi, Mumbai and Kolkata as food urban destinations. Design/methodology/approach For the purposes of this study, a

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KESTANE, Serpil. "Perception Research on Developing Brand Identity for Small Cities." PRIZREN SOCIAL SCIENCE JOURNAL 3, no. 2 (2019): 1. http://dx.doi.org/10.32936/pssj.v3i2.104.

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Global competition between countries at the macro level has turned into a competition between cities at micro level. Many successful examples across the world have shown local governments and other stakeholders willing to attract more tourists or investment to their cities that more production and consumption, in other words, prosperity is associated with strategic marketing of cities. Branding, which is part of marketing of cities willing to use their assets and resources to distinguish themselves from others, is highly popular in both the literature and in practice. The aim of this perceptio

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Grinberga Zalite, Gunta, and Joanna Hernik. "TERRITORIAL MARKETING IN THE BALTIC SEA REGION PORT CITIES." Latgale National Economy Research 1, no. 9 (2017): 35. http://dx.doi.org/10.17770/lner2017vol1.9.2672.

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Today in the Baltic Sea region, territorial marketing plays a substantial role both for tourist attraction and local young families, a quality workforce and students’ retention to the region, which is not easy due to the wide scope of work and travel opportunities in the European Union Member States. Territorial marketing aims to increase the prestige of a territory by attracting local and foreign subjects to the territory by creating an expressive image, maximal use of the territory’s natural, material and technical as well as financial, labour and social resources. The Baltic Sea region coun

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Hay, Brian. "Are national tourism organisations past their sell-by date? A perspective article." Tourism Review 75, no. 1 (2019): 170–73. http://dx.doi.org/10.1108/tr-03-2019-0107.

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Purpose The purpose of this paper is to explore the sustainability of National Tourism Organisations (NTOs) in light of the increasing power of cities. Design/methodology/approach Based on a review of major societal trends and the author's interpretation of such trends, a tourism futurists’ perspective was applied to better understand the implications of such trends. Findings The future growth of tourism will be constrained by some of the greatest challenges facing society, including unrelenting population growth, ageing demographics, shortages of natural resources, devolution of power and inc

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33

Baum, Howell. "Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities." Journal of Urban Affairs 37, no. 3 (2015): 363–64. http://dx.doi.org/10.1111/juaf.12110.

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Lewis-McCoy, R. L’Heureux. "Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities." Contemporary Sociology: A Journal of Reviews 44, no. 4 (2015): 495–96. http://dx.doi.org/10.1177/0094306115588487k.

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F., J. Z. "Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities." Harvard Educational Review 83, no. 4 (2013): 658–60. http://dx.doi.org/10.17763/1943-5045-83.4.658.

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36

Suhandi, Suhandi. "The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business." Almana : Jurnal Manajemen dan Bisnis 4, no. 2 (2020): 205–13. http://dx.doi.org/10.36555/almana.v4i2.1354.

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Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statisti

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Kononova, Maria J. "Geoecological marketing of tourist - recreational zones of cities territories." Environment. Technology. Resources. Proceedings of the International Scientific and Practical Conference 2 (June 17, 2015): 141. http://dx.doi.org/10.17770/etr2015vol2.267.

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<p class="R-AbstractKeywords"><span lang="EN-US">Now, practically in the all territory of the Russian Federation and, in particular, in it’s Northwest federal region we can say about The Russian Renaissance with strongly pronounced elements of eclecticism. It’s no coincidence, as the nature-innovative potential forces to think about investment many means on development of the real estate and tourist-recreational zones as a whole. Answering repeating questions, where are the most dangerous areas for an investment of means and for the business organization, in particular, in St.-Pete

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Warnaby, Gary. "Marketing UK cities as shopping destinations: problems and prospects." Journal of Retailing and Consumer Services 5, no. 1 (1998): 55–58. http://dx.doi.org/10.1016/s0969-6989(97)00003-9.

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Pettersen-Sobczyk, Monika. "Influencer Marketing in the Promotion of Cities and Regions." EUROPEAN RESEARCH STUDIES JOURNAL XXVI, Issue 4 (2023): 35–43. http://dx.doi.org/10.35808/ersj/3270.

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Zeng, Shouzhen, Yingjie Hu, and Carlos Llopis-Albert. "Stakeholder-inclusive multi-criteria development of smart cities." Journal of Business Research 154 (January 2023): 113281. http://dx.doi.org/10.1016/j.jbusres.2022.08.045.

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Ojo, Sanya. "Interrogating place brand – a case of two cities." Qualitative Market Research: An International Journal 23, no. 4 (2020): 907–32. http://dx.doi.org/10.1108/qmr-11-2017-0151.

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Purpose This study aims to investigate the reverse effect of the country of origin’s reputation on the notion of place brand. Design/methodology/approach Using a case study methodology, cases of Lagos (Nigeria) and Dubai (UAE) are examined to generate a model of place brand/branding. Findings Three pathways of the flow of causality between nation brand and city brand were emphasised, and problematic themes of interest to focus are recommended as a way forward for aspiring cities to create and improve their global reputation to generate increased footfalls of visitors and investors. Practical i

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Daszkiewicz, Magdalena, Edyta Mazurek, and Anetta Pukas. "City integrated marketing communication – identification and measurement framework." Argumenta Oeconomica 2023, no. 2 (2023): 5–32. http://dx.doi.org/10.15611/aoe.2023.1.01.

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New challenges resulting from dynamic changes observed in the twenty-first century are driving the evolution of approaches to city marketing communication. This article adapts the integrated marketing communication (IMC) concept for cities and develops a measurement framework and a theoretically consistent, valid, and reliable measurement tool for assessing city integrated marketing communication (CIMC). A literature review and previous qualitative studies provided the basis for conceptualising and identifying the specific constructs of CIMC, namely strategic consistency, interactivity, and st

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Vaughan, Richard J. "Examining the Data Analytics Skill Gap in Mid-Level Marketing Professionals, Driven by the Continuing Exponential Growth of Big Data." Journal of Business Theory and Practice 5, no. 3 (2017): 267. http://dx.doi.org/10.22158/jbtp.v5n3p267.

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<p><em>The purpose of this paper is to examine the impact of big data in the skill requirements of marketing professionals. Over 12,000 marketing job listings in the top six major marketing cities were researched to determine how many positions required big data analytics skills. 38% of big data’s biggest impact is in marketing, advanced analytics are used in customer-facing marketing, sales and customer service departments. This research found 39% of all marketing positions in the defined search criteria listed “big data” as a required skill in the combined six cities. It is inter

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Цапук, Дмитрий, and Dmitriy Tsapuk. "Marketing programs and the promotion of global cities on the international tourist market." Service & Tourism: Current Challenges 9, no. 2 (2015): 14–24. http://dx.doi.org/10.12737/11391.

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The article suggests the analysis of activities to promote global cities in the international tourist markets. The leading position of global cities, not only in economics but also in attracting tourists, demands an urgent review of the main trends and methods of their promotion for possible application in the largest Russian cities. Using examples of dozens leading global cities the author highlights a number of key marketing programs of promotion of global cities on tourist markets - such as special programs for visitors and maintaining interaction with tourists, the use of social networking

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Zaid, Sudirman. "The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia." Journal of Eastern European and Central Asian Research (JEECAR) 9, no. 6 (2022): 1008–20. http://dx.doi.org/10.15549/jeecar.v9i6.970.

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This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast Sulawesi Province, Indonesia - Kendari City and Baubau City. The population of this research is all of the managers or owners of the fillets tuna industry in both cities, which amount to 118 industries, 73 tuna fillet SMEs industry in Kendari City, and 45 in Baubau City. Data were collected based on census technique from 118 industries that be

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Warnaby, Gary, and Barry J. Davies. "Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations." International Journal of Retail & Distribution Management 25, no. 6 (1997): 204–10. http://dx.doi.org/10.1108/09590559710175953.

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Barrientos-Báez, A., D. Caldevilla-Domínguez, M. Blanco-Pérez, and A. Martínez-Sala. "MIL Cities: marketing y comunicación persuasiva en el sector Turístico." Слово в науке, no. 1(2) (April 1, 2021): 163–72. http://dx.doi.org/10.53362/q2700-4160-3464-i.

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The person is a sociable being by nature and requires contact with others through verbal and nonverbal language. This interrelation takes place in an urban or rural environment, often framed in tourist centers. The initiative “Media and Information Literacy Cities” (MIL Cities) was conceived on the occasion of the 2018 Global Media and Information Literacy Week in Lithuania, which was celebrated under the theme “MIL Cities: voices, power and creators of change ”. This article analyzes the importance of marketing and persuasive communication in tourist environments where the main element is un

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Holden, John. "Thought Piece: Creative cities." Place Branding and Public Diplomacy 3, no. 4 (2007): 287–90. http://dx.doi.org/10.1057/palgrave.pb.6000076.

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PJ, Kamanda, Momoh RR, Amara A, and Kamara AM. "Rice Marketing Survey Nexus on Selected Rice Markets in Bo and Freetown Cities." Open Access Journal of Agricultural Research 9, no. 4 (2024): 1–13. https://doi.org/10.23880/oajar-16000375.

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A market study was conducted to determine customer preferences in selected markets and the primary elements influencing the choice with the quality of rice which piqued considerable curiosity, given the state of the rice market. A cross-sectional research design was used where 80 marketers in two main market locations in Bo City and 120 in the Western area specifically Waterloo, Congo market, and Lumley markets. Fifty farmers in a parallel survey were also selected using the same approach in Tormabum, Bum Chiefdom in Bonthe District, to estimate their annual rice harvest in the study area. Dat

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Tiffany Candyce Amber Fell. "Building relationships, not just locations: Transforming economic development in small cities." International Journal of Science and Research Archive 14, no. 3 (2025): 314–17. https://doi.org/10.30574/ijsra.2025.14.3.0673.

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This article examines how smaller cities like Clarksburg, West Virginia can enhance economic development outcomes through relationship marketing rather than traditional promotional approaches. Drawing on case study research comparing Clarksburg with five benchmark communities, the study reveals that successful relationship marketing implementation begins with strategic process changes and mindset evolution rather than significant resource expansion. Four relationship marketing principles particularly applicable to resource-constrained communities include trust development through transparent c

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