Academic literature on the topic 'City branding, image, identity, city'
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Journal articles on the topic "City branding, image, identity, city"
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Aldianto, Leo, Adi Asmariadi Budi, Grisna Anggadwita, Santi Novani, and Christina Wirawan. "CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY." KINERJA 23, no. 1 (April 1, 2019): 42–53. http://dx.doi.org/10.24002/kinerja.v23i1.2125.
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City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
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Novikova, Elina, Vera Mityagina, Anna Gureeva, and Tatyana Makhortova. "Branding in Urban Discourse Space: Region’s Identity as Attraction Factor." SHS Web of Conferences 50 (2018): 01066. http://dx.doi.org/10.1051/shsconf/20185001066.
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The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction. Linguistic analysis of the branding process is concentrated on optimization of language means and urban semiosis quality. City’s identity is viewed as a complex of exterior and other markers, building its complex image and playing an initial role in city’s branding. The aim of territory’ branding is to present the uniqueness of a certain region and its competitiveness. A city is a complicated multilayer communicative formation that creates a special type of discourse around itself – urban discourse. The space of this discourse is determined by such textual phenomena as a text-city, an urban text and a text about a city. The authors outline the role of naming in city branding and consider a great importance of a city’s identity in creating a text content aimed at increasing attraction of a city as a tourist object. City’s identity allows one to understand its uniqueness and mental representation by a representative of its “own” and “foreign” cultures and optimize branding strategies with the aim to fix positive images of a city and attractive image of a global-centred and locally original territory.
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Danniswara, R. Bhima, Agung Eko Budiwaspada, and Naomi Haswanto. "PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY." JADECS (Journal of Art, Design, Art Education and Culture Studies) 5, no. 1 (June 22, 2020): 54. http://dx.doi.org/10.17977/um034v5i1p54-59.
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Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.
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Danniswara, R. Bhima, Agung Eko Budiwaspada, and Naomi Haswanto. "PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY." JADECS (Jurnal of Art, Design, Art Education & Cultural Studies) 5, no. 1 (June 22, 2020): 54. http://dx.doi.org/10.17977/um037v5i1p54-59.
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Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.
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WIDANINGSIH, T. Titi, Nugroho B. SUKAMDANI, and Fit YANUAR. "STRATEGY TO DEVELOP CITY BRANDING OF CIREBON CITY IN WEST JAVA." ICCD 3, no. 1 (October 10, 2021): 1–5. http://dx.doi.org/10.33068/iccd.vol3.iss1.284.
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City branding is a means to achieve a competitive advantage to increase investment, tourism, and community development by strengthening local identity and citizens. City branding as a medium and message in marketing the city by using specific symbols and logos. The purpose of city branding is to build a city identity and increase the number of tourist visits. As an effort to build tourism in the city of Cirebon, it launched the City Branding tagline “The Gate of Secret”. The city branding strategy was chosen by the Cirebon City government as an effort to focus the tourism development program. Tourism is an important sector in the development of Cirebon City. Tourism is the driving force of economic activity and the locomotive of Cirebon city development. Through the city strategy, it is hoped that there will be an increase in the number of tourist visits to the city of Cirebon. However, city branding has not been able to increase the number of tourists in the city of Cirebon. In 2020, Cirebon city tourists only reached 40.5% of the target of 2.2 million tourists. Cirebon city branding has not been able to increase the number of tourist visits. The failure of the branding is because the Cirebon city government is still trapped in artificial activities. Where branding is just making a tagline and launching it. The tagline “The Gate of Secret” as a brand has not been integrated with the image of the city, tourist attractions, infrastructure, and society in the marketing strategy. The city branding strategy process has not been carried out by the Cirebon City government in developing city branding. To achieve the success of city branding, the Cirebon city government needs to do marketing. The presentation of tourism elements consists of an image, attraction, infrastructure, and people. These tourism elements must be integrated with city design, architecture, and spatial planning that form city branding. The city branding strategy is carried out by identifying what is owned and used as branding, setting city branding goals, communicating & interacting with various stakeholders with the city of Cirebon, and finally implementing which ensures all forms of communication from one city can be integrated.
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Melović, Boban, Slavica Mitrović, and Arton Djokaj. "CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING." ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, no. 14 (October 5, 2017): 51. http://dx.doi.org/10.7251/zrefis1714051m.
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Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach comes to the fore more and more. Although cities can be too complex for branding or to be treated as products, however, city branding has become a widely applied practice in the past years, ever since cities began to "fight" for: tourists, residents, prestige, wealth, power, commerce, entertainment,etc. By "too complex for branding" we mean that by implementing the city branding strategy we need to keep in mind the past, the cultural identity and the historical background of the city. When we say the past, we refer to all events and happenings in one specific city. For example, Madrid, London, New York, Paris, Brussels are just a few of the largest, but also the best branded cities in the world. Indeed, all of these cities experienced terrorist attacks in their past. Experienced, but survived. However, it is obvious that these events have had a huge impact on their positioning and branding. In order to become sustainable, successful destination (city) brand development must be, first of all, original and different, but convincing (based on physical and emotional charachteristics of the destinations) and relevant (directed towards the consumer in an appropriate way) as well. The authors' starting point is the hypothesis that the branding of cities is based on a combination of various factors and components and that with their combination we can build a recognizable image, which further contributes to higher tourism turnover and stronger competitiveness. Having in mind the previously mentioned, and when it comes to cities, marketing moves from a „city marketing“ to a „city branding“ concept. The aim of this paper is to carry out a symbiosis of key components, so we could offer guidance regarding the creation of a branding strategy to decision-makers in this field of marketing in our area.
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Agustini, Prima Mulyasari, and Tuti Widiastuti. "Pelatihan Peningkatan Kapasitas Stakeholder dalam Menyusun Strategi City Branding." Indonesian Journal for Social Responsibility 2, no. 2 (December 29, 2020): 23–34. http://dx.doi.org/10.36782/ijsr.v2i2.26.
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Brand is an important concept in the marketing of products, booth goods and services. Giving a city a brand is needed to provide an identity for the city. With a strong brand, a city can "sell itself" and open up more extensive employment opportunities, both through tourism excellence (culinary, tourism, handicraft, arts, and culture), as an education center, as well as industry excellence that has the potential to attract investors inside and outside country. Banda Aceh, which is reported strictly with Islamic values, often makes this city unworthy of being a tourist destination. By promoting Islamic tourism, Banda Aceh still lacks in tourist arrivals, though many of Banda Aceh's culture and tourist destinations are fascinating to visit. Given the importance of communicating the superiority of destination related to Banda Aceh, stakeholder training needs to be developed in developing a city branding strategy. Stakeholders have an essential role in promoting the image of the city, primarily through various media. This training focuses on providing insights and knowledge, as well as skills in developing attractive and effective city branding strategies through multiple media to communicate the image of Banda Aceh.
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Castillo-Villar, Fernando Rey. "Urban icons and city branding development." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 255–68. http://dx.doi.org/10.1108/jpmd-03-2016-0013.
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Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to promote a unique and distinctive image of the city. However, the rising of the globalization reflects a series of strong dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world without any connection to the local context. Design/methodology/approach This exploratory study consisted of 30 in-depth interviews with visual aids of urban icons conducted with local residents of the city of Monterrey, Mexico. Findings The results demonstrate that the acceptance of a contemporary urban icon by local residents depends on their relationship with the most representative aspects of the local identity and their ability to generate positive experiences. The outcomes of the research suggest that future urban icons should favor the local identity and the free coexistence between local residents over the attractive visual design and the private space. Originality/value The article discusses the dynamics between urban icons and the city brand from a new theoretical approach supported by empirical evidence. The novelty of this approach consists of the vision of the urban icon as an element capable of linking the city brand with the values and ideals of local residents.
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Sabah, Hacid. "SETIF AS A CITY BRAND." International Journal of Tourism & Hospitality Reviews 3, no. 1 (February 2, 2016): 21–29. http://dx.doi.org/10.18510/ijthr.2016.313.
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Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means.In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that we try to identify its attractiveness to know if it is compatible with that’s perceived image.
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Cvijic, Sinisa, and Jasna Guzijan. "Cultural and historical heritage: An asset for city branding." Spatium, no. 30 (2013): 23–27. http://dx.doi.org/10.2298/spat1330023c.
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Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material heritage which helped the formation of Trebinje?s identity, is analysed. The Mediterranean region in which it is located, its rich history, authentic architecture and different cultural influences, including the national poet Jovan Ducic, have all helped create Trebinje?s genius loci. The same factors may be used to communicate its new image. After that, the paper outlines models of the possible use of the recognised assets to brand the city and emphasise the importance of the effective presentation of these assets for creating a recognisable city image. It also proposes specific actions and interventions that may contribute to branding the city.
Dissertations / Theses on the topic "City branding, image, identity, city"
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Hallberg, Linda, and Josefine Sjöberg. "Ett dynamiskt varumärkesarbete : En fallstudie av Kalmar med ett invånarperspektiv." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35902.
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Bakgrund: Det är intressenterna som tillsammans samskapar platsvarumärket, dock har invånarnas betydelse i sammanhanget hittills inte uppmärksammats. Relationen mellan Kalmar kommun och invånarna påverkar platsens kultur, image och platsidentitet. Dessa element är sammanvävda och utgör platsvarumärket, vilket innebär att varumärkning bör ses som en dynamisk företeelse. Kalmar kommun saknar dock riktlinjer över hur de ska involvera invånarna i varumärkesarbetet, så att de tillsammans kan forma och förmedla ett attraktivt Kalmar. Syfte: Syftet med denna uppsats är dels att undersöka hur invånarna kan relateras till platsens kultur, platsidentitet och image, vilka utgör platsvarumärket. Dels att föreslå riktlinjer gällande hur Kalmar kommun ska involvera invånarna i kommunens varumärkesarbete. Metod: Studien bygger på fallstudie av Kalmar kommuns varumärkesarbete. Metoden utgörs av dels en kvalitativ studie med intervjuer och dels på en kvantitativ studie med enkäter. Resultat, slutsatser: Invånarna har tre övergripande roller såsom att de är medborgare med ett demokratiskt inflytande vilket utstrålar platsens kultur, de är ambassadörer av platsen vilket innebär att de kan ge avtryck på andras images och de är även en integrerad del av varumärket Kalmar då de utnyttjar stadens utbud i form av kommunens service samt bidrar med liv till staden i form av puls. Riktlinjer för hur invånarnas roller ska integreras i varumärkesarbetet presenteras i form av förslag till hur kommunen kan använda elektroniska medier för att skapa en interaktiv kommunikation.
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Petkovski, Claudia, and Izabelle Zlatevski. "The duality of a city influence on place branding : a case study of how Malmö´s place image coheres to its place identity and how the duality of Malmö influences Malmö´s place image." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20919.
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A common phenomenon is that larger cities have different place identities; therefore, this thesis is based on the case of Malmö since it is Sweden's third largest city. The purpose was to explore how Malmö’s place image coheres to its place identity, and how the duality of Malmö influences the place image. The research was based on a qualitative case study with an abductive approach since the purpose was explorative. Furthermore, the developed conceptual framework of this thesis was based on previous research regarding place branding, more specifically, place image and place identity. The empirical material in this thesis was collected through a comprehensive user-generated content analysis of Instagram posts as well as through two semis-structured focus groups with people living outside of Malmö. Findings revealed that the place image and place identity cohered in some aspects, while in other aspects the place image differs from the place identity. Furthermore, the findings revealed a complex duality within the city; thus, the place identity of Malmö sends out dual messages which influenced the place image that strengthened the duality of Malmö. The findings of this thesis have contributed with insights to the field of place branding since the concept of place image has not been related to dualities within cities in previous research.The limitations of this thesis were that the participants in the focus groups were from the same university which might have influenced their perception. Another limitation was that only people aged 35 or younger participated. Due to Covid-19, it was hard to find people older than 35 to the focus groups and the result could receive a broader perspective if the participants were older. These limitations could be considered in future research to receive the place image of a broader age range. Furthermore, future research could consider complementing the method of this thesis with focus groups to expose both the positive and negative side of Malmö.
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Guerreiro, Rúben Emanuel Campôa. "Branding urbano. A revitalização urbana na construção da identidade da cidade." Master's thesis, Universidade de Lisboa. Faculdade de Arquitetura, 2013. http://hdl.handle.net/10400.5/6698.
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Dissertação para obtenção do grau de Mestre em Arquitetura, com Especialização em Urbanismo.Actualmente as cidades vivem num ambiente fortemente competitivo, o que levou a que nos últimos anos se tenham adoptado estratégias de branding à gestão das cidades. O branding de cidades serve para seleccionar e comunicar uma série de atributos que tornam a cidade distinta. Para aplicar esta estratégia à cidade é essencial a compreensão de como desenvolver uma identidade e um posicionamento diferenciador, assim são essenciais dois conceitos: a identidade e a imagem da cidade. O objectivo deste trabalho é apresentar uma reflexão sobre esses conceitos para compreender como a revitalização urbana pode alterar os atributos que compõe a cidade de forma a melhorar a sua imagem e a tornar mais competitiva. Através da caracterização de um caso de estudo, o centro histórico de Lagos, pretende-se identificar as componentes que contribuem para a formação da sua identidade e imagem e assim propor uma estratégia que visa melhorar a imagem da cidade. São abordados diferentes escalas de intervenção, da cidade ao espaço público, para que através do desenho urbano se possam concretizar os objectivos propostos. Propõem-se assim um revitalizar da cidade que coloca em evidência as componentes que a tornam distinta e a torna mais competitiva no contexto territorial em que está inserida.
ABSTRACT: Nowadays cities live in a very competitive and tough environment. In way in the last years, several marketing strategies of the management of a city have been embraced and adopted. One of these its called branding, which has the fuction to select and to communicate the attributes of a city in order to make it particular. To apply this strategy into the city is essential to comprehend how to develop an identity and a positionament with the purpose of a differentiate it. Two main concepts are requested: the identity and the image of the city. The true aim of this work its to present a reflection about those concepts, to understand better how the urban revitalization can change these attributes in order to improve and enrich the image of the city, making it more modern and competitive. Through the analysis of a work case, Lagos’ historic center, we would try on one hand to identify components that contribute to the creation of its identity and image, and on another hand to propose a new strategy to enhance this image. Different scales of intervention would be discussed, from the city to its public space, using drawings of this last as a basis to redefine and concretize this reality and space. The main goal is the revitalization of this city, highlighting the components that make it more distint and more competitive in the territorial context, in scenario in which is inserted.
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Magagnoli, Matilde. "Design and city branding." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2019. http://hdl.handle.net/10400.5/20133.
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Dissertação de Mestrado em Design, com a especialização em Design de Comunicação apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.A disciplina do place branding cresceu em popularidade nas últimas décadas, tornando-se numa área de interesse para muitas cidades por todo o mundo. Levar a cabo uma intervenção de city branding implica um esforço a vários níveis para a administração da cidade, cujo objetivo é capturar a essência da cidade através do envolvimento direto dos cidadãos, definir a reputação e desenvolver um conjunto estratégico de ações para que a imagem da cidade e a reputação desejada se alinhem ao longo do tempo. Os principais objetivos do place branding são atrair novos investidores estrangeiros, melhorar a qualidade das infra-estruturas e a qualidade de vida, atrair novos eventos e mega-eventos de todo o mundo e incentivar a participação ativa dos cidadãos na vida administrativa da cidade. O melhoramento da marca da cidade geralmente resulta na criação de uma identidade visual para a cidade, que se torna numa metáfora gráfica e o recipiente de todos os valores que o local deseja comunicar sobre si. Este estudo tem como objetivo definir o contributo que o design pode trazer para a disciplina de city branding, definir um conjunto de diretrizes genéricas a serem seguidas na criação de uma marca de local e sua identidade visual e colocá-las em prática, desenvolvendo um projeto gráfico para a cidade de Milão. Após delinear um framework teórico para as áreas de branding e place branding, foi realizada uma análise de estudos de caso de modo a observar alguns exemplos reais e bem-sucedidos de marcas de cidades; estes métodos permitiram-nos definir se uma identidade visual dinâmica era a ferramenta mais apropriada para representar uma cidade em forma gráfica, assim como o papel do designer de comunicação no processo de place branding. Assim que a teoria foi estruturada, a pesquisa focou-se especificamente na cidade de Milão: primeiro, um questionário foi desenvolvido e enviado a cidadãos italianos, a fim de capturar a imagem percepcionada e desejada de Milão; segundo, foram feitas entrevistas com figuras influentes políticas e não políticas de Milão, com o objetivo de definir o posicionamento, as aspirações e os problemas da cidade; por fim, foi feita uma observação direta da cidade, além de uma pesquisa histórica sobre o território e símbolos associados. O material recolhido serviu de base para o desenvolvimento de um projeto gráfico, o qual foi então avaliado por um grupo de especialistas. Dado o extenso processo de renovação que Milão realizou na última década e o aumento de sua reputação mundial, a cidade tem as condições históricas corretas para iniciar um processo de place branding. Este projeto, desenvolvido sob orientação parcial e aprovado pela administração de marketing da cidade, dá um primeiro pequeno passo nessa direção.
ABSTRACT: The discipline of place branding has grown in popularity over the last decades, becoming area of interest for many cities all over the world. Undergoing a city branding intervention implies a multi-levelled effort for the city’s administration, whose aim is to capture the city’s essence through direct involvement of citizens, define the reputation and develop a strategic set of actions for the city’s image and desired reputation to align over the course of time. Place branding’s major goals are to attract new foreign investors, improve the quality of infrastructures and the quality of life, attract new events and mega- events from all over the world and fuel citizens’ active participation to the city’s administrative life. The improvement of the city’s brand often culminates in the creation of a visual identity for the city, that becomes the graphic metaphor and container of all those values that the place wants to communicate about itself. This study aims to define the contribute that design can bring to the discipline of city branding, define a set of generic guidelines to follow in the creation of a place brand and its visual identity, and put them in practice by developing a graphic project for the city of Milan. After outlining a theoretical framework for the areas of branding and place branding, an analysis of case studies was carried out in order to observe some real and successful examples of city brands; these steps allowed us to define whether a dynamic visual identity was the most appropriate tool to represent a city in a graphic form, as well as the role of the communication designer in the place branding process. Once the theory was framed, the research moved more specifically towards the city of Milan: first, a questionnaire was prepared and submitted to Italian citizens, in order to capture Milan’s perceived and desired image; secondly, interviews to Milan’s political and non-political influential figures were carried out with the aim of defining the city’s positioning, aspirations and problematics; at last, a direct observation of the city as well as an historical research on the territory and its symbols was completed. The material collected formed the basis for the development of a graphic project, which was then evaluated by a group of experts. Given the extensive process of renovation that Milan undertook in the last decade and the increase of its reputation worldwide, the city is in the right historical conditions to begin a place branding process. The creation of this project, developed under the partial guidance and approval of city’s marketing administration, moves a first small step in that direction.
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Zedenius, Ida, Josefin Lindblom, and Johanna Bertilsson. "City Branding: A research on the collaboration between two organisations and their branding process of Jönköping." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-23874.
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Background City branding is an emerging practice that is executed by an increasing number of cities all around the world. The concept is used to transform a location into a destination by applying different strategies. Jönköping is a growing city in terms of size, revenue and population. Two organisations, Destination Jönköping and Jönköping City AB, are constantly working with city branding in Jönköping to improve its city image. Purpose The purpose of this study is to identify and investigate the collaboration between Destination Jönköping and Jönköping City AB and if a partnership exists. Another part of the purpose is to recognise the main elements that have been used in order to achieve the same goal, which is to generate growth. Furthermore, an investigation will be performed of how significant these specific elements have been and still are for Jönköping’s branding process. Method In order to achieve the purpose of the thesis, primary as well as secondary data have been collected. Interviews, a case study and existing literature have provided a well-established foundation for the analysis and conclusion. ConclusionThe authors found that the two organisations often help each other with different projects, however, they do not have a declared partnership. A partnership would be beneficial for both organisations regarding greater resources, larger networks and possibilities to reach wider target groups. The most important elements are Elmia and Jönköping University, which attract individuals to Jönköping. This results in an increase in the city’s growth.
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Martis, Niklas. "The World Heritage Coulisse : Identity, Branding and Visualisation in the city of Mantua." Thesis, Högskolan på Gotland, Institutionen för kultur, energi och miljö, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1549.
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This thesis deals with the issues concerning the World Heritage industry. One of the major topics is the international documents that the organisation of UNSECO and their predecessors have been referring to since 1931 in the Athens Charter. The documents are described along with terms like place identity, place branding, historicism, and place construction and analysed in a case study. The case study is the World Heritage site of Mantua in the east part of Lombardy, Italy. Within the frames of these terms and documents the historical route ‘The Prince’s path’ is analysed trough the perspective of uninformed visitors. In the case study the information given in the urban space will be presented along with the changes that have been made in the past century. This presentation intend to relate to the criticality's that the Outstanding Universal Value may cause in terms of how the site may be affected to effects linked to the heritage brand like cultural tourism and knowledge of the specific site. Questions like what kind of information the spectator is given in the urban room are analysed and answered with help of the available information for tourists. One of the problems in this sense is the chosen selection of information that is given, could this selection in any sense be connectable with the World Heritage nomination and is there a conscious mediated image coherent throughout the sources of information?
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De, Ferrari Lorena. "Visual identity of urban international destinations: typological analysis of the city logo and study of its value for city branding." Doctoral thesis, Universitat Pompeu Fabra, 2019. http://hdl.handle.net/10803/668177.
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Several cities are not using the logo as an instrument for enhancing the city brand. They made a logo without working on their city brand; therefore, these cities do not have a positioning strategy. Conversely, some cities have worked on their city brand but left their logo as the last priority. A brand's first identification is the logo. Logos adhere to people's minds and are a gateway to the brand since they work as a synthesis of the brand's values. However, a key question emerges, that is, whether city brands are taking advantage of this valuable tool. This research re-evaluates the role of logos in city branding. It examines whether the city brand's logos are supporting brand communication or are merely used as a decorative element. It also explores the current city logo panorama by identifying the most effective graphics development lines, the features that strengthen these logos, and the design strategies applied to them. The investigation performs a content analysis of the logos in the City Brands Index to judge their design quality and set a parallel ranking. We interview experts in place branding and identity design fields to compare their appraisals on the subject. The results indicate that high-quality design is compulsory for the correct operation of city logos. Provided that high-quality design is not applied to the city logo the message is lost, hence becoming a decoration. In conclusion, cities are not taking advantage of logos as design tools that serve the city brand.Un elevado numero de ciudades no están utilizando el logo como instrumento para mejorar su marca ciudad. Han creado un logo sin tomar en cuenta la marca ciudad; por lo tanto, estas ciudades no tienen una estrategia de posicionamiento. Por el contrario, algunas ciudades sí han trabajado en su marca ciudad, pero han dejado el logo como última prioridad. La primera identificación de una marca es el logo. Estos permanecen en la mente de las personas, y además son la "puerta de entrada" a la marca ya que funcionan como síntesis de los valores de la marca. Sin embargo, cabe preguntarse si las ciudades están aprovechando esta valiosa herramienta. Este estudio reevalúa el papel del logo en la marca-ciudad. Examina si los logos de las marcas-ciudad respaldan la comunicación de la marca o simplemente actúan como un elemento decorativo. La investigación explora el panorama actual del logo-ciudad identificando las líneas de desarrollo gráficas más efectivas para una comunicación óptima, las características gráficas que fortalecen estos logos y las estrategias estructurales de diseño que fueron aplicadas. Se ejecutó un análisis de contenido a los logos de ciudad incluidos en el ranking City Brands Index para juzgar la calidad de diseño y establecer un ranking paralelo. Se entrevistaron expertos en el campo de marca y comunicación como también de diseño de identidad para contrastar sus valoraciones sobre el tema. Los resultados señalan que un diseño de alta calidad es indispensable para el correcto funcionamiento de los logos de las ciudades. Invariablemente en los casos en que no se aplica un diseño de alta calidad en el logo-ciudad, el mensaje se pierde, convirtiéndose así en un elemento decorativo que no respalda la marca-ciudad. En conclusión, las ciudades no están aprovechando los logos como herramientas de diseño para potenciar una marca ciudad.
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Pohlar, Christopher. "The Water Tower: A New Image in the Urban Landscape." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1317154827.
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Helmy, Mona. "Urban branding strategies and the emerging Arab cityscape the image of the Gulf city /." [S.l. : s.n.], 2008. http://nbn-resolving.de/urn:nbn:de:bsz:93-opus-37282.
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Hodges-Dexner, Gustav. "City Competitiveness and Branding : Identities and strategies in two Swedish municipalities." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-377273.
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As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). A qualitative approach to textual analysis is employed to gather the necessary research material to draw conclusions from, in addition to taking a theory-consuming perspective in order to limit the study’s generalization. The study adds to the field of city branding by analyzing real-life places using a conceptual framework, providing insight into the practical application of a theoretical model. The results show that Uppsala is trying to elevate itself to the international stage, while Västerås is remaking its identity almost completely. Uppsala must remember the city’s prerequisites and should look to Västerås for expertise regarding the railway sector. It is imperative that Västerås improves its innovative environments, while looking to Uppsala for knowledge of how to integrate innovative cultures in all sectors of society. Both cities are heavily dependent on their proximity to Stockholm, with Uppsala beginning to question their position.
Books on the topic "City branding, image, identity, city"
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Place branding through phases of the image: Balancing image and substance. New York City, NY: Palgrave Macmillan, 2014.
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Synghel, Koen van, Florian Berci, and Hans Mommaas. City Branding: Image Building & Building Images. NAi Publishers, 2002.
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Véronique, Patteeuw, and Urban Affairs (Firm), eds. City branding: Image building & building images. Rotterdam: NAI, 2002.
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Applegate, Celia. Senses of Place. Edited by Helmut Walser Smith. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780199237395.013.0003.
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Geographer Johann Rauw wrote that the German landscape made him think of ‘a great and splendid city with its suburbs, the city itself located within its walls and fortifications, the suburbs without’. The image, an elegant way of evading the muddle of borders, contrasts to his equally vivid image of walking the ‘circumference of Germany, as far as the German language is spoken’, a voyage marked by the cities and regions one would pass through. Place gives one an identity in the world. Knowing place has been a way of knowing Germany for the many hundreds of years in which some concept of Germany existed. The main purpose of this article is to focus on a few narratives and representations of German places that bring together multiplicity and familiarity. It looks at compendiums of places and travels among places in which the inventory of variety constitutes the wholeness of the culture.
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Barros, Sulivan Charles. Carnaval e cidade – usos e apropriações de espaços urbanos: Recife e Olinda em perspectiva. Brazil Publishing, 2021. http://dx.doi.org/10.31012/978-65-5861-277-3.
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Carnival is one of the most important manifestations of Brazilian culture. On festival days, the carnival locus is occupied by antagonistic social actors, producing a unique image of the sensitive movements that the city experiences throughout the year and that end up in the unequal processes of power and space - one of the multiple readings that the carnival phenomenon offers. Understanding this complex moment of polyphonies and polysemias requires a review of its historical development process, aiming at a broader understanding of how it was (and continues to be) forged as an entirely Brazilian social fact, an element that makes up a part of the nation's identity formation. In this direction, the city becomes a privileged place for carnival production based on evocation of memory, symbolizing the idea of public spaces to be activated and reconstructed. In order to build an articulation between past, present and future, commercial investments have been integrating multiple strategies in the search to dynamize old uses of urban space, associated with contemporary forms of carnival consumption. In this sense, this research proposes to analyze the relationship between carnival and the city from the uses and appropriations of public spaces and that will present the cities of Recife and Olinda as an empirical reference.
Book chapters on the topic "City branding, image, identity, city"
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Stokes, Robyn. "Vision, Image, Reputation and Relationships: Critical Drivers in Developing an Airport City." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 66–90. London: Palgrave Macmillan UK, 2008. http://dx.doi.org/10.1057/9780230583221_5.
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Cassinger, Cecillia, and Åsa Thelander. "Spaces of identity in the city." In Inclusive Place Branding, 70–81. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315620350-6.
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Jones, Adam. "London 2012: Urban Imagery and City Branding." In Identity Discourses and Communities in International Events, Festivals and Spectacles, 96–115. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137394934_5.
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Suchacek, Jan, and Pavel Herot. "Case F: The City of Ostrava — From Industrial Image to Industrial Image 2.0." In Harnessing Place Branding through Cultural Entrepreneurship, 191–210. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137465160_11.
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Kołtun, Aleksandra. "The impact of outdoor cultural festivals on the city image." In Urban Events, Place Branding and Promotion, 86–104. Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. | Series: Routledge contemporary perspectives on urban growth: Routledge, 2019. http://dx.doi.org/10.4324/9780429424847-5.
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Foster, Tim, Setayesh Sattari, and Lars Bäckström. "Brand Personality of a City Identity vs. Image." In The Sustainable Global Marketplace, 440–42. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10873-5_257.
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Muinonen, Linda Lea Elisabet, and Ashish Kumar. "Building City Brand Through Social Media." In Brand Culture and Identity, 674–94. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch037.
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The recent transition from city marketing to city branding heralds a new era of representation and signification of cities as brands where conscious and planned practices are used to promote them as any other economic commodity. Given the tremendous impact of social media on brand image, city branding has to embrace this new channel to promote their cities as brands. On social media platforms users forming a brand community can significantly influence the brand image by co-creating the user-generated contents. Today, users search for information online and their behaviors and responses are influenced by online social networks and community practices. In addition, they perceive information from online social community highly credible and useful. As traditional firm generated information is losing its persuasive power to social media, it is never late for managers of city branding to embark on social media platforms to support online social media brand communities which in turn would influence city brand image positively by engaging users. Social media provides an excellent platform for users to form social media brand communities, where they can share inside knowledge and discuss about brands. The greater credibility of user generated contents on these platforms can significantly influence the user perception about the brands. The focus of this paper is to investigate challenges and opportunities of online social media brand communities in influencing brand image.
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Bani Hashim, Alamira Reem. "Urban Design and the Entrepreneurial City." In Strategic Place Branding Methodologies and Theory for Tourist Attraction, 88–111. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch005.
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This chapter reviews and synthesizes literature from the many disciplines that have contributed to the creation of knowledge in the domain of place branding, moving away from the conventional literature on place marketing and looking at the fields of environmental psychology, architecture and urban planning. The chapter is structured in two main parts. Part One situates branding in theories of place identity, city image, and city design. Part Two reviews three different approaches to place branding methodology that are all centered on the study of image, reputation or perception. The chapter argues that studies of place branding to date have not given the ‘place' component the attention it deserves and the question of how place branding influences urban form has not been sufficiently addressed. Only by bringing urban design analytical methods to bear on the question of how branding manifests itself in social and physical environments will a better ‘fit' be achieved in the city, between the images projected and the reality on the ground.
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Newman, Lenore Lauri, and Katherine Alexandra Newman. "Scripting the City: Street Food, Urban Policy, and Neoliberal Redevelopment in Vancouver, Canada." In Food Trucks, Cultural Identity, and Social Justice. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036573.003.0013.
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The reintroduction of food trucks to Vancouver responds to widespread public demand, yet has also been taken up as another tool of urban governance. Licensing restrictions are used to further municipal policy priorities, thus incorporating street food into city branding and urban redevelopment strategies. Although crafted to foster liveability, food truck licensing is also expected to advance the goal of making Vancouver the Greenest City and to project an image of a healthy, sustainable, multicultural city. While street food is being made increasingly accessible, it is simultaneously becoming a tool of biopolitical regulation. As food trucks participate in shaping urban space, they risk contributing to gentrification and the displacement of the very residents this increased accessibility is meant to serve.
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Doyduk, Hande Begüm Bumin, and Elif Yolbulan Okan. "Sustainable City Branding." In Advances in Hospitality, Tourism, and the Services Industry, 162–81. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0576-1.ch008.
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As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity diminishes. The philosophy of slowness inspired other social and economic movements like slow food, slow tourism and slow city. Slow movement first in the form of Slow Food then Slow City/Cittaslow enables sustainable urban development. “Cittaslow” empowers cities to differentiate from other cities and form their identity by supporting local crafts, tastes, producers and promoting healthy and sustainable life. In this study, a comprehensive literature review about slow city movement is covered. Moreover, Seferihisar, the first slow city in Turkey is analyzed in terms of Cittaslow principles. At the last part of the study, a model is proposed summarizing the principles of slow city branding.
Conference papers on the topic "City branding, image, identity, city"
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Юлия, Дианова. "«VERKHOKAMSKAYA USADBA»: GEOCULTURAL POTENTIAL OF VERESHCHAGINO CITY." In MODERN CITY: POWER, GOVERNANCE, ECONOMICS. Publishing House of Perm National Research Polytechnic University, 2020. http://dx.doi.org/10.15593/65.049-66/2020.32.
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The article describes the geocultural potential of the city of Vereshchagino in the Perm region, which should be used for the implementation of promising creative scenarios for the development of the urban environment. In 2023, the city, which is called the "Western gate of the Urals" in popular science publications, will celebrate its 125th anniversary. Currently, Vereshchagino has accumulated typical problems for a provincial city (demographic, communal and sociocultural). The visual image of the urban environment is devoid of expressive color. The author believes that Vereshchagino has a unique chance to become a comfortable city for living, a place of attraction for people who through active ascetic practices support and reproduce the sociohistorical identity of the economic structure of the country. This initiative is based on the methodology of geocultural branding of cities and territories. The proposed brand image "Verkhokamskaya Usadba" contains visible and invisible meanings of creativity and asceticism, acting as mental foundations in the author's project of the model strategy of geocultural branding in Vereshchagino.
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Arruda, Amilton, Celso Hartkopf, and Rodrigo Balestra. "City branding: strategic planning and communication image in the management of contemporary cities." In Systems & Design: Beyond Processes and Thinking. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/ifdp.2016.3288.
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Over the past decade, one can observe a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications in large cities management and urban spaces, this new paradigm takes shape and, along with it, the need for definitions and concepts, methods and methodologies and the establishment of technical and theoretical standards. This approach was born in the Marketing field, specifically in what was called Place Marketing. In this context the Branding stood out as a development tool solutions to the need for differentiation, generation of solid images and the establishment of symbols and identity signs, in order to leverage economic benefits for countries, cities and regions. In a way, fulfilling, in the first instance, a similar role to the branding of products and services. But it was specifically in Branding corporations that were found the biggest matches to adapt this knowledge to management positions. Ashworth & Kavaratzis (2010) highlight the fact that both present multidisciplinary roots, a multiple number of strategic actors (stakeholders), high degree of intangibility and complexity of social responsibility, the multiplicity of identities and the long-term development needs are strong examples their similarities. The development and management of corporate identities, here expanded to the Branding corporations, it is a prolific field of Design. It great names of the area said their careers and built great legacy. The time of greater proficiency in the area were the 50s and 60s, dominated by modernist thought, and, coincidentally or not, exactly the time that focused efforts to assert the identity of the designer as a professional (STOLARSKI, 2006) . Nationally stand out names like Alexandre Wollner, Ruben Martins, the duo Carlos Cauduro and Ludovico Martino and Aloisio Magalhaes. In contrast, in the literature produced in the marketing field, often the role of design in this context is reduced to merely promotional measures, such as creating logos or advertising campaigns. In other words, defined as a work of low complexity and low social prägnanz. This approach comes at odds with contemporary theories of design, such as MetaDesign, Design Thinking and Design Collaborative, in which are presented motodológicos models of high relevance for the identification, analysis and solution of complex problems involving multiple elements and agents. The proposed article aims to survey the state of the art City Branding / Place Branding focused on publications produced in the disciplinary field of design. The literature review will grant that, before the above presented context, is analyzed as designers and researchers design face the contributions that the field can offer to the practice and theory of Branding places. Finally, Article yearns assess whether the pre-established hypothesis that there are possible and fruitful connections between contemporary theories of design and the City Branding, is being addressed in articles and publications area.DOI: http://dx.doi.org/10.4995/IFDP.2016.3288
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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.
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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical city branding strategies framework. A qualitative approach is used by in-depth interviews with twelve respondent from local community figures, bureaucrats and academicians. Based on SWOT (Strength, Weakness, Opportunity and Threat) analysis of the qualitative data, the empirical programs of city branding in Pringsewu include logo and landmark. That is disengage in local development policy and regional planning, there is a weakness from practical city branding. As the result, we suggest that a bottom-up approach based on local community should be taken to developing a place brand strategies. The three elements in branding strategies accepted for Pringsewu: 1) involved and strengthen city branding in local development plan and strategies, 2) building revitalization of place branding infrastructure, 3) developing local community empowerment. A practical city branding could help a place to attract tourism, visitors, traders and investors then increase economic growth. The city branding can represent the community entity, geographical wideness, local development planning and potential local comodities. It provides a good starting point that would be the right strategies framework and practical approach for local development planning
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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.
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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and policy makers’ brand image. Using Ankara as the case study, which has recently put the place branding on the top of urban development agenda, a survey is presented in order to figure out whether the brand image corresponds with the urban image. The findings demonstrate that new urban landscapes designed through branding strategies do not take place in accumulated urban image. Consequently, this paper puts forth inhabitants’ main concerns on urban image and identity which can potentially play a crucial role in developing urban politics.
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Chen, Steven, and Eric Chuan-Fong Shih. "CITY BRANDING THROUGH CINEMA: CREATING HONG KONG’S POSTCOLONIAL IDENTITY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.08.02.
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Alraouf, Ali. "Towards a New Paradigm in City Branding and Marketing." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/nkox7405.
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In rentier countries around the Gulf, a paradigm shift is certainly happening. Gulf States resorted to branding strategies which would secure a global recognition for their cities. The paper analyzes the effectiveness of tools used in Doha, the capital city of Qatar to create its own identity within the Gulf States and the rest of the Middle East. The analyzed tools will include City Uniqueness, Quality of Public Spaces, Signature Architecture, Events, Festivals, Cultural Tourism and Facilities. One of the main strategies used in Doha to articulate its brand is enhancing the ability of the city to host global Events, Festivals, and international sports. Competitions and cultural Carnivals. The research illustrates the use of Interesting Architecture, Cultural Facilities, Unique streets, Public parks, City natural and man-made Uniqueness as a City Marketing and Positive Branding Tools. The paper investigates crucial questions including the impact of the digital paradigm on the competitiveness of cities? How to regionally and globally market a city? What are the sustainable and resilient strategies for branding contemporary city? The paper also articulates a model for the case of Doha city banding and marketing which is based on a balanced approach. Such an approach would consider traditional assets including history and heritage. Also, it will include contemporary and innovative assets resulted from the last decade unprecedented investments in the sectors of education, research, culture and knowledge. Hence, the paper suggests a more holistic approach to city branding which would balance between social equity, economic prospertiy and ecological intergrity.
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Suprapto, Ratno, and Retno Purwanti. "Study of Typography Design as Elements in Developing The Visual City Branding Identity Of Cities in Indonesia." In Proceedings of the 1st Conference of Visual Art, Design, and Social Humanities by Faculty of Art and Design, CONVASH 2019, 2 November 2019, Surakarta, Central Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.2-11-2019.2294925.
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Сергей, Дианов. "REPRESENTATION OF GEOCULTURAL POTENTIAL IN THE VISUAL AND AESTHETIC APPEARANCE OF KRASNOUFIMSK." In MODERN CITY: POWER, GOVERNANCE, ECONOMICS. Publishing House of Perm National Research Polytechnic University, 2020. http://dx.doi.org/10.15593/65.049-66/2020.31.
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The article defines the prospects for using the geocultural potential of the city of Krasnoufimsk, Sverdlovsk region for the development of creative spaces in the city. In 2021, Krasnoufimsk will celebrate its 285th anniversary. The unique natural landscape, monuments of "Zemstvo" architecture and urban planning attract the attention of leading scientists, experts, tourists and sightseers. At the same time, in the modern visual appearance of Krasnoufimsk there is an accent of a nonde-script typical provincialism. To transform the urban environment, filling it with vi-brant artistic and aesthetic images, projects are currently in demand for creating model strategies for organizing a creative image of the city. The author believes that it is possible to use the fair past and present of Krasnoufimsk as the basis for the strategy of geocultural branding. Krasnoufimskaya fair can act as a generator of the "creative energy" of the city, motivate urban audiences to cultural activities and implement their own creative projects in the urban environment.
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Rodríguez Romero, Eva Juana, Carlota Sáenz de Tejada Granados, and Rocío Santo-Tomás Muro. "The role of historical green spaces in the identity and image of today’s cities: The case of Madrid." In 24th ISUF 2017 - City and Territory in the Globalization Age. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/isuf2017.2017.5340.
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The role of historical green spaces in the identity and image of today’s cities: The case of Madrid Eva J. Rodríguez Romero¹, Carlota Sáenz de Tejada Granados², Rocío Santo-Tomás Muro3 1, 2, 3 Departamento de Arquitectura y Diseño. Universidad CEU San Pablo. Escuela Politécnica Superior, Campus de Montepríncipe. 28668 Boadilla del Monte, Madrid. E-mail: rodrom@ceu.es, carlota.saenztejada@ceu.es, rocio.santotomasmuro@beca.ceu.es Keywords: landscape history, proximity landscape, city iconography, sense of place, Madrid Conference topics and scale: Urban green space The image that a city offers when approaching it, depending on its topographical situation, the drawing of its borders or its urban form, generates a perceptive construction, for both locals and tourists, with the potential to become an iconic image and therefore play a part in the collective imagery. The character and value of those landscapes is largely determined by their green spaces, preserved in most European cities for their ecological or historical significance. Being able to recognize the worthiness of these proximity visions, in the context of today’s growing cities, is of fundamental relevance in order to enhance the sense of place, amongst other community values. In this communication we study the above-mentioned aspects in the image of the city of Madrid, within the framework of the project ‘Proximity landscapes of the city of Madrid. From the 19thC to the present’ currently in process. Through a landscape analysis of a selection of iconographic representations of the surroundings of the city, we draw special attention to the presence of historical green spaces throughout time, and its relation with architectural landmarks in the progressive construction of an iconic image of the city. From here, we can deduce the relevance that these elements have in the generation of a recognizable character and the decisive role of protection mechanisms in order to preserve it. References Lasso de la Vega, M. (2007) Quintas de recreo. Las casas de campo de la aristocracia alrededor de Madrid, 2Vol. (Madrid City Council, Madrid) Martínez, A. (2008). El entorno urbano del Palacio Real de Madrid entre 1735 y 1885 (Madrid City Council, Madrid). Ortega, J., Martínez, A. & Martín, F.J. (2008) Entre los Puentes del Rey y de Segovia. Secuencias gráficas del río Manzanares (Madrid City Council, Madrid). Ramón-Laca, L., Tardío, F.J. (2005) ‘Vegetal products used in Madrid between the 14th and 19thC, Asclepio (LVII-2, 25-44. Wester-Heber, M. (2004) ‘Underlying concerns in land-use conflicts-the role of place identity in risk perception’, Environmental Science & Policy, 7, 109-116.
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Ozerina, Anna. "Territorial and Temporal Factors of Urban Identity." In The Public/Private in Modern Civilization, the 22nd Russian Scientific-Practical Conference (with international participation) (Yekaterinburg, April 16-17, 2020). Liberal Arts University – University for Humanities, Yekaterinburg, 2020. http://dx.doi.org/10.35853/ufh-public/private-2020-41.
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The formation of the urban identity of an individual resident and of the urban community as a whole is multi-determined. In socio-psychological research, perceptions of the main factors of its formation can be summarised through geographical, historical, spatial, individual-personal and socio-cultural characteristics. The objective of our study was to describe the role of territorial and temporal factors (place of birth and the duration of dwelling in a city) in the formation and manifestation of emotional, cognitive, motivational and behavioural parameters of the urban identity of residents. The City questionnaires and the Tomsk City Identity Questionnaire adapted by the authors were used to collect empirical data. The data was processed by means of a single-factor analysis of variance and the Student’s T-test. As a result, specific traits of city image formation in the vision of newcomer residents, and its indigenous residents were revealed, which confirms the relevance of the factors under study. It has been established that the image of the city and perceptions of its potential depend largely on the territorial and temporal indicators of the respondent’s residence in the urban space. Place of birth determines the cognitive component of urban identity to a greater extent, while the length of residence determines the emotional and motivational component. The findings allow the temporal and spatial context to be considered in the development of the city brand and the modernisation of urban space. Further researches are planned to include sample differentiation based on the place of birth by settlement type.