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1
Aldianto, Leo, Adi Asmariadi Budi, Grisna Anggadwita, Santi Novani, and Christina Wirawan. "CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY." KINERJA 23, no. 1 (April 1, 2019): 42–53. http://dx.doi.org/10.24002/kinerja.v23i1.2125.
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City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture
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Novikova, Elina, Vera Mityagina, Anna Gureeva, and Tatyana Makhortova. "Branding in Urban Discourse Space: Region’s Identity as Attraction Factor." SHS Web of Conferences 50 (2018): 01066. http://dx.doi.org/10.1051/shsconf/20185001066.
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The research is focused on branding as a communicative process and aimed at defining the region’s identity role in provision of its tourist attraction. Linguistic analysis of the branding process is concentrated on optimization of language means and urban semiosis quality. City’s identity is viewed as a complex of exterior and other markers, building its complex image and playing an initial role in city’s branding. The aim of territory’ branding is to present the uniqueness of a certain region and its competitiveness. A city is a complicated multilayer communicative formation that creates a special type of discourse around itself – urban discourse. The space of this discourse is determined by such textual phenomena as a text-city, an urban text and a text about a city. The authors outline the role of naming in city branding and consider a great importance of a city’s identity in creating a text content aimed at increasing attraction of a city as a tourist object. City’s identity allows one to understand its uniqueness and mental representation by a representative of its “own” and “foreign” cultures and optimize branding strategies with the aim to fix positive images of a city and attractive image of a global-centred and locally original territory.
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Danniswara, R. Bhima, Agung Eko Budiwaspada, and Naomi Haswanto. "PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY." JADECS (Journal of Art, Design, Art Education and Culture Studies) 5, no. 1 (June 22, 2020): 54. http://dx.doi.org/10.17977/um034v5i1p54-59.
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Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.
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Danniswara, R. Bhima, Agung Eko Budiwaspada, and Naomi Haswanto. "PERUMUSAN KONSEP IDENTITAS KABUPATEN SIDOARJO UNTUK CITY BRANDING MELALUI PENDEKATAN COMPETITIVE IDENTITY." JADECS (Jurnal of Art, Design, Art Education & Cultural Studies) 5, no. 1 (June 22, 2020): 54. http://dx.doi.org/10.17977/um037v5i1p54-59.
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Identity is an important aspect in the formation of a city branding. The identity that is used as a basis in the formation of city branding must be unique compared to other cities. A positive city identity will reflect a positive city image in the minds of the audience. Formulation of city identity can be done by applying competitive identity theory to communicate positive messages to be conveyed to the audience, through the six channels of city identity. The ideal city identity must be formulated based on the facts that occur in the city itself. Result of this research is “connectedness” as representative identity for Sidoarjo. “Connectedness” can be used as a basis for Sidoarjo city branding design.
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WIDANINGSIH, T. Titi, Nugroho B. SUKAMDANI, and Fit YANUAR. "STRATEGY TO DEVELOP CITY BRANDING OF CIREBON CITY IN WEST JAVA." ICCD 3, no. 1 (October 10, 2021): 1–5. http://dx.doi.org/10.33068/iccd.vol3.iss1.284.
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City branding is a means to achieve a competitive advantage to increase investment, tourism, and community development by strengthening local identity and citizens. City branding as a medium and message in marketing the city by using specific symbols and logos. The purpose of city branding is to build a city identity and increase the number of tourist visits. As an effort to build tourism in the city of Cirebon, it launched the City Branding tagline “The Gate of Secret”. The city branding strategy was chosen by the Cirebon City government as an effort to focus the tourism development program. Tourism is an important sector in the development of Cirebon City. Tourism is the driving force of economic activity and the locomotive of Cirebon city development. Through the city strategy, it is hoped that there will be an increase in the number of tourist visits to the city of Cirebon. However, city branding has not been able to increase the number of tourists in the city of Cirebon. In 2020, Cirebon city tourists only reached 40.5% of the target of 2.2 million tourists. Cirebon city branding has not been able to increase the number of tourist visits. The failure of the branding is because the Cirebon city government is still trapped in artificial activities. Where branding is just making a tagline and launching it. The tagline “The Gate of Secret” as a brand has not been integrated with the image of the city, tourist attractions, infrastructure, and society in the marketing strategy. The city branding strategy process has not been carried out by the Cirebon City government in developing city branding. To achieve the success of city branding, the Cirebon city government needs to do marketing. The presentation of tourism elements consists of an image, attraction, infrastructure, and people. These tourism elements must be integrated with city design, architecture, and spatial planning that form city branding. The city branding strategy is carried out by identifying what is owned and used as branding, setting city branding goals, communicating & interacting with various stakeholders with the city of Cirebon, and finally implementing which ensures all forms of communication from one city can be integrated.
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Melović, Boban, Slavica Mitrović, and Arton Djokaj. "CITY-BRAND BUILDING – FROM CITY MARKETING TO CITY BRANDING." ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ 1, no. 14 (October 5, 2017): 51. http://dx.doi.org/10.7251/zrefis1714051m.
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Thanks to the mobility of the population and the development of economy, nowadays much more attention is payed to the competitiveness between nations, regions and cities. In the early 90s, a special marketing trend appeared, known as "Place branding" which allows cities, regions and nations to differentiate themselves from others (competitors). Nowadays, the "city marketing" approach is a well-established practice which is widely applied by many cities all around the world. During the past 30 years, when the competition between cities became bigger and more important, city marketing approach comes to the fore more and more. Although cities can be too complex for branding or to be treated as products, however, city branding has become a widely applied practice in the past years, ever since cities began to "fight" for: tourists, residents, prestige, wealth, power, commerce, entertainment,etc. By "too complex for branding" we mean that by implementing the city branding strategy we need to keep in mind the past, the cultural identity and the historical background of the city. When we say the past, we refer to all events and happenings in one specific city. For example, Madrid, London, New York, Paris, Brussels are just a few of the largest, but also the best branded cities in the world. Indeed, all of these cities experienced terrorist attacks in their past. Experienced, but survived. However, it is obvious that these events have had a huge impact on their positioning and branding. In order to become sustainable, successful destination (city) brand development must be, first of all, original and different, but convincing (based on physical and emotional charachteristics of the destinations) and relevant (directed towards the consumer in an appropriate way) as well. The authors' starting point is the hypothesis that the branding of cities is based on a combination of various factors and components and that with their combination we can build a recognizable image, which further contributes to higher tourism turnover and stronger competitiveness. Having in mind the previously mentioned, and when it comes to cities, marketing moves from a „city marketing“ to a „city branding“ concept. The aim of this paper is to carry out a symbiosis of key components, so we could offer guidance regarding the creation of a branding strategy to decision-makers in this field of marketing in our area.
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Agustini, Prima Mulyasari, and Tuti Widiastuti. "Pelatihan Peningkatan Kapasitas Stakeholder dalam Menyusun Strategi City Branding." Indonesian Journal for Social Responsibility 2, no. 2 (December 29, 2020): 23–34. http://dx.doi.org/10.36782/ijsr.v2i2.26.
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Brand is an important concept in the marketing of products, booth goods and services. Giving a city a brand is needed to provide an identity for the city. With a strong brand, a city can "sell itself" and open up more extensive employment opportunities, both through tourism excellence (culinary, tourism, handicraft, arts, and culture), as an education center, as well as industry excellence that has the potential to attract investors inside and outside country. Banda Aceh, which is reported strictly with Islamic values, often makes this city unworthy of being a tourist destination. By promoting Islamic tourism, Banda Aceh still lacks in tourist arrivals, though many of Banda Aceh's culture and tourist destinations are fascinating to visit. Given the importance of communicating the superiority of destination related to Banda Aceh, stakeholder training needs to be developed in developing a city branding strategy. Stakeholders have an essential role in promoting the image of the city, primarily through various media. This training focuses on providing insights and knowledge, as well as skills in developing attractive and effective city branding strategies through multiple media to communicate the image of Banda Aceh.
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Castillo-Villar, Fernando Rey. "Urban icons and city branding development." Journal of Place Management and Development 9, no. 3 (October 10, 2016): 255–68. http://dx.doi.org/10.1108/jpmd-03-2016-0013.
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Purpose The purpose of this paper is to understand how future urban icons can effectively contribute to the development of an authentic city brand linked to local identity. Urban icons have been one of the main tools of city branding to promote a unique and distinctive image of the city. However, the rising of the globalization reflects a series of strong dilemmas regarding the contemporary urban icons because these have been reproduced in a standardized way around the world without any connection to the local context. Design/methodology/approach This exploratory study consisted of 30 in-depth interviews with visual aids of urban icons conducted with local residents of the city of Monterrey, Mexico. Findings The results demonstrate that the acceptance of a contemporary urban icon by local residents depends on their relationship with the most representative aspects of the local identity and their ability to generate positive experiences. The outcomes of the research suggest that future urban icons should favor the local identity and the free coexistence between local residents over the attractive visual design and the private space. Originality/value The article discusses the dynamics between urban icons and the city brand from a new theoretical approach supported by empirical evidence. The novelty of this approach consists of the vision of the urban icon as an element capable of linking the city brand with the values and ideals of local residents.
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Sabah, Hacid. "SETIF AS A CITY BRAND." International Journal of Tourism & Hospitality Reviews 3, no. 1 (February 2, 2016): 21–29. http://dx.doi.org/10.18510/ijthr.2016.313.
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Nowadays, cities are engaging in Marketing and City Branding to improve their image internationally in order to become more attractive for: tourists, investors, and students. They are trying to create a city brand to manage their reputation and enhance its local, regional and global awareness and position among the other cities. But however, before they create a city brand, they must identify their attractiveness and know how the outside eye sees them whether a city is looking to rebuild, enhance or reinvigorate this image, and it must comprehend what a city branding means.In this paper, we aim to identify the meaning of city branding, after that we are going to deal with a case study that concerns Setif city. A quantitative study has been done to know how this city does appear in order to make propositions for it, to create a city brand and manage its image and reputation, but before that we try to identify its attractiveness to know if it is compatible with that’s perceived image.
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Cvijic, Sinisa, and Jasna Guzijan. "Cultural and historical heritage: An asset for city branding." Spatium, no. 30 (2013): 23–27. http://dx.doi.org/10.2298/spat1330023c.
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Achieving wider recognition is part of the development agenda of contemporary cities, which are all confronted with the need to stand out and compete against one another. City branding reads as and plays an important role in this struggle for recognition. The identity of a city is generated over a long period, as it undergoes historical change, resulting in cultural diversity as the product of a specific environment. This paper discusses the possibility of using the cultural and historical heritage of Trebinje and its identity as an asset to create its city brand. Trebinje is a small city situated in the vicinity of Dubrovnik, a major tourist destination with a rich cultural and historical heritage and an excellent city brand. Dubrovnik may be seen as jeopardising the development of Trebinje?s authentic identity; on the other hand, the strong historical ties between the two cities can actually be used as an asset to develop Trebinje?s city brand. The material and non-material heritage which helped the formation of Trebinje?s identity, is analysed. The Mediterranean region in which it is located, its rich history, authentic architecture and different cultural influences, including the national poet Jovan Ducic, have all helped create Trebinje?s genius loci. The same factors may be used to communicate its new image. After that, the paper outlines models of the possible use of the recognised assets to brand the city and emphasise the importance of the effective presentation of these assets for creating a recognisable city image. It also proposes specific actions and interventions that may contribute to branding the city.
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Wicaksono, Aris Kurnia, Agung Eko Budiwaspada, and G. Prasetyo Adhitama. "PENGGUNAAN MASKOT SEBAGAI BAGIAN DARI CITY BRANDING KOTA MALANG (STUDI KASUS: OSI DAN JI)." GESTALT 3, no. 2 (November 8, 2021): 77–90. http://dx.doi.org/10.33005/gestalt.v3i2.90.
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In this modern era, cities play an important role in the country's development strategy, urban planners and designers and all stakeholders build a strong image and reputation in order to compete between cities and introduce them to the world for sources of regional cash income. City branding is one of the city's strategies to display uniqueness so that it is easily recognized and as a differentiator between a city. Currently, many cities in Indonesia have implemented a city branding strategy and some have mascots as part of their city branding. Mascot is part of the visualization of city branding which has a role to strengthen brand identity. Malang City is one of the big cities in Indonesia that has implemented a city branding strategy, namely Beautiful Malang. The city of Malang also has a mascot which is part of the city branding of the city of Malang, namely the mascot of Osiji which is the official mascot of the Malang City government.
This research is a study that examines the Osiji mascot in terms of its application. This study discusses the use of the Osiji mascot as part of the city branding strategy of Malang City and how the visual perception arises from the application of the mascot. The purpose of this research is to find out the strategy that has been implemented by the Malang city government in applying the Osiji mascot as part of the city branding of Malang City and to know the visual perception created from the application of the Osiji mascot. This research uses descriptive qualitative method. The theory used in this research is Gestalt's theory of visual perception and Anholt's The City Brand Hexagon theory. The final results in this study indicate that the city branding of Malang through Osiji is considered less than optimal so that the popularity of Osiji has not been able to strengthen the positive image of Malang City. The low popularity of the Osiji mascot is due to the application strategy that does not consider the design principles and concepts of city branding.
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Dianingrum, Anita, Titis Srimuda Pitana, Maya Andria Nirawati, Mohamad Muqoffa, and Pratiwi Anjar Sari. "Identifikasi Penerapan Unsur-Unsur Iconic Jawa pada Bangunan Hotel di Surakarta." ARSITEKTURA 19, no. 1 (May 1, 2021): 157. http://dx.doi.org/10.20961/arst.v19i1.46023.
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<p><em>City branding is an effort to build an identity about a city and providing opportunities for the realization of regional development both in terms of economy and tourism. Branding can be realized through all forms of parts of the city that have distinctive characteristics that are influenced by physical and non-physical characteristics. “Solo the Spirit of Java” means that “Solo is the soul of Java” which reflects the depth of meaning of the cultural, artistic and historical roots of Solo. Since branding was established and legalized, several things have been done by the city government, one of the efforts are regarding physical characteristics is clearly visible in several buildings including cultural heritage buildings. Javanese iconic elements are deliberately preserved as a form of preservation and branding. This research was conducted to identify the application of Javanese iconic elements in hotel buildings in Surakarta. The method used in this study is collecting secondary data and observing to identify the application of Javanese iconic elements in buildings. The results illustrate that the application of Javanese iconic elements in hotel buildings is not optimal. It is because the visual view of building has not been able to attract attention, so it does not have a strong character. This needs more attention to all relevant stakeholders to improve the image or character of the building so that it can become a city branding that can strengthen the identity of Surakarta City through physical characteristics.</em></p>
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Замятин, Дмитрий, and Dmitriy Zamyatin. "Geocultural branding of cities and areas: from Genius loci to image resources." Service & Tourism: Current Challenges 9, no. 2 (June 15, 2015): 25–31. http://dx.doi.org/10.12737/11392.
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Geo-cultural regional policy is associated with the actualization of the real identity of communities, people and events that can convert and transform the real image of the city. It should be focused on people and not on tangible or intangible objects. This is its essential difference from traditional regional policy.
Geo-cultural branding of an area is not a traditional branding area that exists in western branding and marketing formats and is now developing on Russian soil. This activity is related to the cultivation areas of images, which are important for the cohesion of territorial communities. It can be a non-profit or commercial, but, anyway, the main purpose of geo-cultural branding cannot be initially commercial, it is focused not on profit but on the development of the identity of the city (and wider - regional) communities and the events that actualize the image of the city.
At the end of XX- the beginning XXI centuries the concept of genius loci has become part of popular culture, one of the tools for development of tourism and marketing of areas, used in the protection and promotion of cultural heritage. As part of humanitarian geography the concept of "genius loci" is semantically correlated with the notions of cultural landscape as an object of heritage, local (spatial) myth, symbolic topography, geographical image. Particularly productive this notion in research on literature, geography, geography and the geography of aesthetic art, landscape architecture and garden art.
Characteristics of image resources of cities and territories in the context of geo-cultural branding should include an analysis of the possibilities of using space imagery of geniuses and specific representations of these images within geocultural regional policy.
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Nukhu, Rhulia, and Sapna Singh. "Branding dilemma: the case of branding Hyderabad city." International Journal of Tourism Cities 6, no. 3 (July 9, 2020): 545–64. http://dx.doi.org/10.1108/ijtc-08-2019-0130.
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Purpose Hyderabad City today is a blend of metro and heritage causing much dilemma to what it offers the visitors. A mixture of the “Nawabi – the good old days city” and “information technology hub – a new metropolitan city,” has changed the perception of the city. This has blurred the vision of positioning the city. The purpose of this paper is to analyze the existing city image and the execution of a clear brand message in the face of ambiguous essence of the place. Design/methodology/approach The exploratory case study was divided into two parts. In the first stage of the study, an in-depth interview was conducted on tour operators, hotels and hospitality managers, tourists and residents. In the second stage of the study, the review text was scrapped from TripAdvisor. Further text collocate, linked analysis and word trees were done on reviews of Hyderabad city using Voyant tools to find the core attributes of the city image. Findings The finding indicates that the city branding is diluted with a blended essence of heritage and metropolis, making the positioning of the city ambiguous. Moreover, the findings reveal that the blend of the two dichotomous characteristics of the city can study out through the implementation of the dual branding and story narration of the city. Research limitations/implications The study is no short of limitations, as it is a case-based, subjectivity is inevitable, the selection of the respondents for the interviews was on convenience-based. The number of interviewees for the study is limited thus cannot be generalized. In addition, another limitation of the study is that only few reviews on Hyderabad city were found on TripAdvisor not enough to sustain more elaborated results and, as the reviews were basically from tourists, further there may be some elimination of other important aspects of the city. Text analysis has its own limitation such as it cannot track sarcasm or identify the spelling errors or synonymous. Despite the limitations, the study attempts to shed some light on the city’s needs to rebranding. Practical implications One of the important contributions of the study is its implications, for tour operators and policymakers. For the former, the need to communicate and position the brand and develop a strategy that bridges the gap between heritage image and metropolis. In addition, for the later, for setting the national urban policies that conserve the heritage sites and improvise the management. Social implications To conserve the culture, tradition and heritage sites in the impetus of the city’s phenomenal urbanization and development. Originality/value City as a brand is complex, the present research brings out the complexity based on the essence of the city bridging the gap through an insightful approach. Expanding the body of knowledge, at the same time providing insightful implications for destination stakeholders such as managers, policymakers and destination management organizations.
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KESTANE, Serpil. "Perception Research on Developing Brand Identity for Small Cities." PRIZREN SOCIAL SCIENCE JOURNAL 3, no. 2 (August 24, 2019): 1. http://dx.doi.org/10.32936/pssj.v3i2.104.
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Global competition between countries at the macro level has turned into a competition between cities at micro level. Many successful examples across the world have shown local governments and other stakeholders willing to attract more tourists or investment to their cities that more production and consumption, in other words, prosperity is associated with strategic marketing of cities. Branding, which is part of marketing of cities willing to use their assets and resources to distinguish themselves from others, is highly popular in both the literature and in practice. The aim of this perception study is to determine the current image of small cities with few marketable resources in order to help them create brand identity and an emotional bond between themselves and their target audience. This study established the structural validity of a city-specific perception scale and determined how the city was perceived both by its inhabitants and foreigners in terms of its concrete and abstract elements.
Key words: City Marketing, City Branding, Brand Identity, Perception Research, Köprübaşı.
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Aristono, Toton, Sugiyanto, and Rony Syaifullah. "The Representation of the City Branding of "Kampung Pesilat Indonesia" As Sports Tourism in the Madiun Regency." International Journal of Social Sciences and Humanities Invention 8, no. 09 (September 7, 2021): 6534–41. http://dx.doi.org/10.18535/ijsshi/v8i09.01.
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The increasing competition between cities is the impact of globalization. A city must have a promotion strategy as a regional attraction. Place marketing such as city branding is very important to be implemented to the competitiveness of cities and countries. The Indonesian Pesilat Village (Kampung Pesilat Indonesia) is a city branding of Madiun Regency, inaugurated in 2018. This shows the commitment of Madiun Regency to promote Pencak Silat as sports tourism through city branding. This study aims to explore the representation of the city branding of "Kampung Pesilat Indonesia" as sports tourism in the Madiun Regency. The method used in this study is in the form of a qualitative description. Data collection utilized observation techniques, in-depth interviews, and documentation studies. Data analysis used the Milles- Huberman method which consisted of data reduction stage, data presentation stage, conclusion drawing stage, and verification. The results showed that: (1) The Madiun Regency Government promoted Pencak Silat sports tourism as a city branding, (2) The symbol and slogan "Kampung Pesilat Indonesia" is a visual representation of the diversity of Pencak Silat schools in Madiun Regency as an image of the city based on its regional potential, (3) The brand identity of the Kampung Pesilat Festival is one of the attractions for the city branding of Madiun Regency through the visual elements of the Pencak Silat sporting event. Keywords: City branding, Pencak Silat, Sport Tourism
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Desti Sucipto, Fentisari. "Persepsi Pemangku Kepentingan Eksternal Yogyakarta Terhadap Jenama “Jogja Istimewa”." AKSA: Jurnal Desain Komunikasi Visual 1, no. 1 (November 12, 2017): 031–41. http://dx.doi.org/10.37505/aksa.v1i1.4.
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The publication of a new city branding may build a different perception between its stakeholder. It related to their relationship with the city. Zenker and Beckmann found that the city perception between the residents and non-residents were different. This paper tries to endue the city branding perception in three categorizes, more detail than the previous study. The case is in Yogyakarta city which published its branding in 2015. The three categorizes are (1)People who does not live in the Yogyakarta but ever visit Yogyakarta (2)People who live in Yogyakarta but they are not originally from Yogyakarta, and (3)People who know about Yogyakarta but they never visit the city. This qualitative research used semi-structured interview. There were 3 people for each categorizes. The result of this research are 79 codes, then it reduced into 7 codes: (1)The speciality of Yogyakarta, (2 )Various tourist destination, (3)Logo identity, (4)Branding interpretation, (5)Image of education, (6)Industry condition, (7)The atmosphere of Yogyakarta. Moreover, the closer interviewee with the city, the more detail their perception about the city, it included the problem of the city. The interviewee who never visit Yogyakarta has a perceptual about Yogyakarta only as its city streotype.
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Xie, Philip Feifan. "Tourism Promotion Through the Unesco Creative City of Gastronomy." Journal of Gastronomy and Tourism 5, no. 4 (July 20, 2021): 195–206. http://dx.doi.org/10.3727/216929721x16105303036553.
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The research aim is to use Macau, SAR China, as a case study to better understand the role of cuisine in promoting tourism, specifically: (1) identify key attributes for Gastronomia Macaense (Macanese cuisine) from community and industry leaders; (2) raise awareness for the importance of culinary heritage and food branding; and (3) offer a foundation for collective responses among stakeholders to participate in the application of the UNESCO Creative City of Gastronomy. Qualitative interviews for investigating Macanese cuisine were undertaken based upon identity, authenticity, image, and longevity. The findings suggest that Macanese cuisine serves as a catalyst of change for a new identity amid the influx of tourists from Mainland China. Locals are experiencing a reawakening process of their fusion cuisine; however, it also demonstrates slippery authenticity and poor image of the cuisine among industry leaders. The purpose of the UNESCO Creative City of Gastronomy is to reassert culinary heritage and cultural identity by raising the public awareness and the repackaging of tradition and authenticity for food consumption becomes the priority.
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Albet, Pransiskus, and Sulih Indra Dewi. "Strategi Branding Dinas Kebudayaan dan Pariwisata Kota Malang dalam Membentuk Image Sebagai Kota Pariwisata." Jurnal Komunikasi Nusantara 1, no. 2 (October 10, 2019): 99–107. http://dx.doi.org/10.33366/jkn.v1i2.27.
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This study aimed to find out how the branding strategy of the Culture and Tourism Agency (Disbudpar) of Malang in shaping the image of Malang as a tourism city and to know what obstacles affect the application of the branding strategy. This study used a qualitative research by analyzing the branding strategy of Disbudpar Malang. The data collection techniques carried out in field research and to obtain information and data was through interviews and documentation. The results of this study indicated that the branding strategy of Disbudpar Malang in shaping the image of Malang were as follow, first brand positioning for example by the formation of the beautiful Malang city branding, second brand identity by making the tag line and logo of beautiful Malang, third brand personality for example Malang is known as a cool city, fourth brand communication by promotion on social media events and relationships with stakeholders. The fifth startegy was brand equity for example by making beautiful destinations such as thematic villages and beautiful city parks. The constraints from the brand strategy were first, from the publication of beautiful Malang in print media was considered less reflecting the image of Malang and the presence of those who criticized the beautiful Malang logo, second there were some villages that were still less of awareness in tourism, third in terms of destinations there were lack in facilities and infrastructure, fourth the limited funds to conduct the activities or events.
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Jawahar, Deepa, Vinney Zephaniah Vincent, and Anju Varghese Philip. "Art-event image in city brand equity: mediating role of city brand attachment." International Journal of Tourism Cities 6, no. 3 (June 26, 2020): 491–509. http://dx.doi.org/10.1108/ijtc-08-2019-0147.
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Purpose All touristic cities have their unique attributes to showcase and differentiate themselves from others. This distinctive attribute is the unique selling product or tourism product of a particular city. It could be an art form, culture, regional climate, food and festival. Literature indicates that the identity of the entire city would be affected by such tourism products. The purpose of this study is to analyse the influence of the ‘image’ of an Art-event to city branding. The study also examines the mediating role of ‘city attachment’ in the relationship between event image and city brand equity. Design/methodology/approach In all, 432 samples have been collected from visitors to one of the biggest contemporary art events in India – the “Kochi-Muziris Biennale – 2018,” conducted in the city of Cochin, situated in Kerala, the southernmost state of India. Findings Results show that the direct relationship between event image and city brand equity is stronger than the hypothesised path through the mediating role of city attachment. Research limitations/implications This study provides a better understanding of the event image and its importance in creating the host city’s brand equity. It contributes to both the practitioners and tourism researchers. Originality/value This study looks at the event image through functional and affective aspects and its influence on city attachment and city brand equity.
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Ristianti, Novia Sari, and Santy Paulla Dewi. "Assessing Destination Brand Image Chinatown In Term of Semarang City Branding Implementation." Jurnal Teknik Sipil dan Perencanaan 20, no. 2 (November 29, 2018): 107–16. http://dx.doi.org/10.15294/jtsp.v20i2.16541.
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Abstract. Concerning to city branding, the role of brand image is very important for visitors to remember the tourism destination. The destination brand image can identify by 5 elements of city image, namely path, edge, node, district, and landmark. Semarang Chinatown is one of the historical tourism sites in Semarang that can represent the Semarang's city branding as a "variety of culture" with various cultures and interactions. The aim of this research is to identify the Semarang's City Branding (variety of culture) through destination brand image that revealed by 5 elements of city image. Research methods are carried out in two stages. The first step analysis was described the image of Chinatown area using the descriptive qualitative method. The second step was tried to find the correlation between image of the Chinatown area and the Semarang city branding. Descriptive comparative technique used to compare between the existing and the trend of Chinatown development with theory image of the city. The result of this reserach is identification destination brand image based on 5 elements of the city image. The first element is path with character toponym of alley based on its history as well as the special function as trading area, namely the Gang Baru as traditional market path and Gang Warung as semicircular market path. The second element is edge that shown by the form of Kali Semarang and Gang Beteng which has a history of Chinatown development as centre trade zone in Semarang at the past until now. The third element is node that can be seen from every pagoda located at Chinatown junction (skewers location) because of the fengshui that is embraced by Chinatown communities and it is believed that the location of pagoda can protect against evil and crime. The fourth and fifth elements are districts and landmarks that represented by the Semawis Market and pagoda as the Confucian temple. As a conclusion, Semarang Chinatown's destination brand image as a historical and cultural tourism area of China is memorable and has a strong character.
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Bassem, Doha. "City Marketing & Urban Branding: A New Way to Identify Egyptian Cities through Creating Positive Public Mental Image." Academic Research Community publication 3, no. 4 (May 27, 2019): 1. http://dx.doi.org/10.21625/archive.v3i4.534.
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Globalization contains new areas of research that still under development. Among these research is urban branding. It’s an alternative for countries to promote and rebuild their image in order to attract business and tourism. The public mental image is the first engine to, attract develop and improve the place in consumer mind. It is a catalyst picture of urban design and manufacture of urban branding. The paper will study Advertising Campaigns on the Egyptian cities that carries distinctive mental image of its urban (physical, cultural, social, economic and urban elements) at the whole city. The city contains urban elements those elements are not individual, but related to each other creating the city limits physically and symbolically.
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MUTMAN, DEMET, and Derya Yorgancioğlu. "Commodification of Urban Space and the Image of ‘New’ Istanbul." Ekistics and The New Habitat 80, no. 1 (July 5, 2021): 82–93. http://dx.doi.org/10.53910/26531313-e2020801415.
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This study aims to identify the urban transformation strategy implemented in Istanbul for the last 15 years as a tool to promote the ‘new’ city discourse. This marking strategy leads to a thoroughly manipulated or re-written urban texture, constructed through concepts of identity, context and historicism. By decoding its actors, their roles, and branding images of five selected urban projects which relied on a top-down approach, the research exposes the implicit and explicit targets behind the political discourse of ‘new’ İstanbul. Through a qualitative content analysis of branding images and promotional media, the research focuses on the unseen agenda of the governing authority concerning the urban image and the state economy, which, on the contrary, undermines legitimate laws covering disaster mitigation. The conceptual framework of the study draws on Tafuri’s (1969) seminal article "Toward a Critique of Architectural Ideology" to deepen our examination of the leading forces of urban ideology that are reshaping the city. The article aims to spark a debate over the ‘new’ Istanbul discourse and its planning practices through its re-reading of urban projects, the field of architecture and planning, development strategies, and their relevant actors.
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Glińska, Ewa, Anna Matwiejczyk, and Yauheniya Barkun. "Tourism as an Aspect of City Branding in Functional Urban Areas." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (January 14, 2021): 301–12. http://dx.doi.org/10.37394/23207.2021.18.31.
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Functional Urban Areas (FUAs) are among the main actors of local development planning in the current perspective of the European Union. One of significant challenges in the management of such areas is the creation of an image or building of a city brand covering several neighboring municipalities. Among other things, tourist attractions can be used as important factors in defining metropolitan identity. The aim of the paper is to identify categories of tourist attractions that are used in the process of communicating FUAs’ brands. The paper is focused on branding activities related to the tourism of selected FUAs in Poland. The research method involved a content analysis of documents entitled Strategies of Integrated Territorial Investments (ITI) developed for Polish FUAs. Research results show that branding activities of FUAs aimed at developing their tourism function are more material- than immaterial-oriented and concern only those issues that are dependent on local government authorities and not tourism companies. The paper contributes to the development of the city branding theory focusing on the issue of developing a tourist brand for FUAs. The key limitations of the paper are as follows: it is based on the analysis just one type of documents – ITI Strategies of Polish FUAs – and the specificity of content analysis as a research method.
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Шипицин, Антон, and Anton Shipitsin. "Urban sculpture and cultural code of Volgograd in the context of branding the territory." Universities for Tourism and Service Association Bulletin 10, no. 4 (December 19, 2016): 89–97. http://dx.doi.org/10.12737/23656.
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The sculpture and monuments of Volgograd are discussed in the article as cultural and symbolic objects expressing the local identity and the defining image of the city, and also as resources for branding areas. Field studies and analysis of publications in print and electronic media showed that in the period from 2006 to 2016. in Volgograd, it was installed about 50 different sculptural forms and art objects – sculptures, memorials, monuments, small architectural forms. The author carried out a content analysis of the sculptural text and made the classification of monuments installed over the last 10 years. There were identified dominant themes and motifs, proving the irreducibility of the identity of Volgograd to a common denominator with a predominance of heroic discourse of the Soviet past. Specific examples show that the development of object environment of Volgograd clarifies three main trends: the assertion of the identity of the city-hero, stream professional-corporate symbols, representation of the images of the pre-Soviet past, first of all, an appeal to the history and culture of Tsaritsyn. The empirical material of Volgograd highlights the key functions of modern urban sculptures and monuments: monumental, memorial, axiological, aesthetic, social, advertising, entertainment, cultural and educational. It’s stated that creation and promotion of a positive image of Volgograd as a modern city of cultural innovations is difficult in the absence of a developed strategy of cultural policy aimed at the use of intelligent, creative, real assets and the search for alterna- tive symbolic models.
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Purwanto, Ujianto, and Euis Soliha. "INFLUENCE OF CITY BRANDING, BRAND IDENTITY AND BRAND IMAGE ON VISITING DECISION TO KOTA PEKALONGAN." Jurnal Bisnis dan Manajemen 18, no. 02 (March 2017): 34–45. http://dx.doi.org/10.24198/jbm.v18i1.40.
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Suet Leng, Khoo, and Nurwati Badarulzaman. "Branding George Town world heritage site as city of gastronomy: prospects of creative cities strategy in Penang." International Journal of Culture, Tourism and Hospitality Research 8, no. 3 (July 29, 2014): 322–32. http://dx.doi.org/10.1108/ijcthr-08-2012-0065.
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Purpose – This paper aims to discuss the prevalent trends of exploiting cultural capital such as gastronomic legacy to ignite redevelopment of contemporary cities as illustrated in the city of George Town, Penang, Malaysia. In the twenty-first century, cities are transforming to be creative cities as they compete globally on the basis of their respective city branding, image and identity, as well as cultural capital assets. The emerging importance of cultural capital complements the realms of politics, economics and built environment in creating sustainable urban structure and ecosystem. Design/methodology/approach – In line with UNESCO’s creative cities network flagship, this paper showcases George Town’s potentials in propagating its gastronomic appeals as a strategic urban asset to regenerate the urban economy. Findings – This paper postulates branding George Town World Heritage Site as a creative city under the theme of “City of Gastronomy” would successfully capture the city’s gastronomic prowess, image and identity at the global scene. Originality/value – Given that research in “culture and urban planning” is still at its infancy and largely absent in the Malaysian context, this study aims to fill that research gap and contributes towards existing scholarship. The findings from this test bed study will benefit key stakeholders, especially urban policymakers (i.e. Local Council, State Government and Federal Government) towards reforming and revolutionising contemporary urban policies towards sustainable development.
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Chan, Chung Shing, Mike Peters, and Birgit Pikkemaat. "Investigating visitors’ perception of smart city dimensions for city branding in Hong Kong." International Journal of Tourism Cities 5, no. 4 (December 9, 2019): 620–38. http://dx.doi.org/10.1108/ijtc-07-2019-0101.
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Purpose The purpose of this paper is to understand the perceptions of visitors in terms of multiple aspects of smart cities to allow wise decisions to be made about smart tourist destinations by municipal governments and tourism authorities. Design/methodology/approach This study takes a sample of inbound visitors (n=205) from Hong Kong as an empirical questionnaire-based survey on visitors’ perceptions of these smart city attributes, which are collected from literature, and framed in Cohen’s Smart City Wheel. Findings This paper identifies the distinctive factors for branding Hong Kong as a smart city. The results from the factor analysis identify four factors for determining what a smart city is from the perspective of visitors, namely, the quality of a smart society: energy consumption in an urban environment, smart city governance and smart city livelihood. The first two factors further become the determinants of a successful smart city brand considered by visitors, which contribute to their locational decisions and thus the strategies and policies of smart destination branding. Research limitations/implications The results obtained can serve as insights for tourism policy makers and destination marketers when considering significant information and communication technology, or other smart and sustainable attributes for city branding (e.g. Buhalis and Amaranggana, 2014; Marine-Roig and Anton Clavé, 2015), as well as common investment and resource allocation for shared benefits in similar metropolises. Practical implications The smartness factors represent important dimensions of urban smartness as prioritized areas for further development, innovation and marketing of tourism industries and enterprises in Hong Kong, as a mature urban destination incorporating the branding of a proposed smart district as a strategy of urban development. Originality/value Smart urban development and tourism development have increasingly become inseparable, especially when visitors utilize cities as tourist destinations but share other urban resources and spaces with local citizens. Unlike the development of smart tourist attractions, smart tourist destinations should have a wider scope of smartness. A smart tourist destination may carry similar and overlapping characteristics of smart cities, which may be interpreted by visitors and may eventually affect their perceived image of a city.
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Syahrir, Edy Abdurrahman, and Retno Widodo Dwi Pramono. "Role of physical elements in the image formation of a creative city." ARTEKS : Jurnal Teknik Arsitektur 6, no. 3 (December 31, 2021): 363–72. http://dx.doi.org/10.30822/arteks.v6i3.876.
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Several creative cities aim at becoming tourist destinations, due to the support of physical elements supported by visual identity. Furthermore, due to the low number of tourist visits, most cities have optimally embraced creativity during development, thereby making it a driving force for its citizens' welfare. Therefore, this research aims to identify the physical elements as associated with the image formation of Pekalongan City based on the assessments of residents and visitors. This is a deductive research with the quantitative and qualitative method used for analysis and data were obtained from primary and secondary sources. Primary data were collected through observation, questionnaires, and interviews, while secondary were obtained from literature studies and content searches on the internet. The results showed that the design of a city's physical element through cultural works and folk arts, create unique attributes that attract tourists. Furthermore, these results are expected to encourage city planners and designers to help city managers to understand the importance and uniqueness of visual image for branding formation in an effort to strengthen its competitiveness and attract tourists.
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Tournois, Laurent, and Chiara Rollero. "What determines residents’ commitment to a post-communist city? A moderated mediation analysis." Journal of Product & Brand Management 29, no. 1 (July 8, 2019): 52–68. http://dx.doi.org/10.1108/jpbm-10-2018-2065.
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Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.
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Miroshnikov, V. V., and V. M. Miroshnikova. "ON THE PROBLEMS OF VISUAL IMAGE FORMATION IN RUSSIAN TERRITORIAL BRANDING." Arts education and science 1, no. 2 (2021): 144–50. http://dx.doi.org/10.36871/hon.202102018.
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The problem of designing visual signs in the context of Russian territorial branding by means of graphic design actualizes not only the image potential of regions, but also represents a significant sphere of understanding cultural identity, revealing cultural codes and semantic images relevant to the perception of a modern man. As the origins of modern geo-branding, the article examines heraldic traditions of city emblems, their archetypal images rooted in cultural memory and history. Particular attention is paid to the perception of abstract index signs and the most common examples of modern geo-branding in the absence of conventional interpretation. The potential of basic heraldic symbols in the design of graphic complexes, implementing the branding of regions is considered. The article provides arguments in favor of a systematic approach to the design of visual identification of territories based on a scrupulous pre-project analysis, respecting the historical and cultural codes of territories. The authors propose a list of constructive measures aimed at creating a territory branding system that will be able to solve functional problems actual for this area. The content of the article is intended to thoroughly understand the processes of regional branding as a factor of regional socio-cultural and socio-economic development.
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Dai, Tianchen, Taozhi Zhuang, Juan Yan, and Tong Zhang. "From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam." Sustainability 10, no. 8 (July 26, 2018): 2623. http://dx.doi.org/10.3390/su10082623.
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The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its stylistic or morphological definitions, lacking attention to visitors’ cultural experiences in the architectures. Considering the importance of personal experience involved in cultural activities as a process of spatial narration through which architecture makes sense to visitors and generates cultural values, the aim of this paper is to reveal the respective correlations between different types of architecture regarding the cultural experience it imparts and the non-positive dimensions of the city image. This research builds a categorization system of three cultural types of architecture, and designs a questionnaire to collect tourists’ personal opinions concerning architectures and the city image of Amsterdam’s waterfront in order to calculate such correlations statistically. The results associate architectures with ‘tourism-oriented’, ‘present/process-based’, and ‘mass’ cultural types with non-positive dimensions of city image, which leads to further discussions of ‘authenticity’, ‘identity’, and ‘mass culture’, suggesting the significance of urban cultural policies and local communities in terms of city rebranding.
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Yusriana, Amida, Devi Purnamasari, and Nalal Muna. "Emotional branding analysis for the Korean Drama-based tourism locations." Masyarakat, Kebudayaan dan Politik 32, no. 4 (December 20, 2019): 399. http://dx.doi.org/10.20473/mkp.v32i42019.399-410.
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City branding is an effort to build a particular image of a city. Semarang is one of Indonesia’s big cities that has not yet succeeded in finding the right brand to represent it. The researcher has conducted a pilot research study that aims to build Semarang’s city branding as The Cinematic City. It is due to Semarang’s background of often becoming a shoot location for famous movies. South Korea is well known because of its pop cultures, such as drama. Drama is one of the main factors that contribute to the increasing number of foreign visitors. They mostly visit popular drama shooting locations as their destinations. These kinds of tourism site are successful at developing emotional branding in the visitor’s minds. Looking at the similarity of South Korea and Semarang will help Semarang to learn a lot from what South Korea has done. This research aims to analyse how emotional branding represented through the Korean drama-based tourism site gimmicks. This research used the Emotional Branding theory by Marc Gobe. It assumed that emotional bonding is an essential thing in terms of engaging the customer and product in a particular phase. The main subjects of this research are the gimmicks in Nami Island. The result shows that the Relationship Aspect fulfilled by changing the theme and properties according to the season. For the Five Senses Experience, it only employs the sense of sight and touch by creating many gimmicks that can be a photo-taking hot spot. The Imagination aspect fulfilled by the unique design of the Emotional Identity put forward, such as the snowman.
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Garg, Ebha, Sanjeev Swami, and Sunita Kumari Malhotra. "Branding effectiveness measurement in non-profit environment." Journal of Advances in Management Research 16, no. 1 (February 4, 2019): 4–22. http://dx.doi.org/10.1108/jamr-05-2018-0039.
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Purpose Literature suggests that branding effectiveness measures are present in for-profit sectors but lacks such comprehensive measures for the non-profit sector. Moreover, most of the branding effectiveness measures are either based on brand image approach or on brand identity approach. The purpose of this paper is, therefore, to propose an integrated branding effectiveness measurement metrics for non-profit organizations (NPOs). Design/methodology/approach Judgmental and simple random sampling techniques are used for data collection. The final sample comprises 150 respondents including donors, volunteers, beneficiaries and media who were administered interview schedules. Based on the ratings given by the respondents regarding branding effectiveness parameters of the five NPOs of a major city in Northern India, branding effectiveness score of each NPO is computed. The branding measures adopted by NPOs rated high are selected in the proposed brand effectiveness metrics. Findings The proposed metrics encapsulates brand identity parameters such as management profile, vision, culture, as well as brand image parameters such as brand awareness, brand understanding, brand association of the stakeholders, etc. The metrics also link the two through brand performance parameters. Research limitations/implications Multiple hierarchical structures of government infested with bureaucracy and lack of specialized staff with focused approach have reduced the effectiveness of their socio-development programs in emerging economies. This has led to an increase in number, diversity and impact of NPOs that compete for resource generation. Branding is a powerful tool for NPOs not only for resource generation but also for driving the social goals. The branding effectiveness metrics would help NPO managers reinforce the internal identity by increasing the cohesion and the capacity of the organization as well as create a strong brand image by garnering the support of multiple stakeholders through mutual trust thereby creating a greater social impact. Originality/value The uniqueness of the study stems from the fact that the proposed branding effectiveness measurement metrics in non-profit environment encapsulates brand image, brand identity and brand performance parameters.
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Richter, Ralph. "Industrial Heritage in Urban Imaginaries and City Images." Public Historian 39, no. 4 (November 1, 2017): 65–84. http://dx.doi.org/10.1525/tph.2017.39.4.65.
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Both the German city of Dortmund and the Scottish metropolis of Glasgow were powerhouses of the industrial era. Yet today the cities deal with their industrial legacies in completely different ways. Whereas Dortmund highlights its industrial history in official representations and preserves significant industrial relics, Glasgow omits the industrial past in its branding strategy and has removed almost all industrial remnants. I argue that each city’s presentation of its industrial history corresponds with the inhabitants’ attitudes towards this past rather than being merely dictated by political elites or marketing experts. In Dortmund, the embrace of industrial heritage is an expression of its significance for the city’s collective identity and proof of authenticity, whereas in Glasgow industrial legacies are perceived as a social stigma.
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CIECHOMSKI, Wiesław. "Creating and positioning the image of a territorial unit." Scientific Papers of Silesian University of Technology. Organization and Management Series 2020, no. 146 (2020): 51–60. http://dx.doi.org/10.29119/1641-3466.2020.146.4.
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Purpose: The aim of this article is to characterize and analyse the activities undertaken by the 6 authorities of territorial units such as cities, municipalities and districts for the purpose of 7 creating their identity and image. 8 Design/methodology/approach: The paper applies the method of descriptive characterization 9 of market phenomena and processes as well as referring to the literature on spatial marketing. 10 Findings: There is a feedback loop between the objective identity of a given town or city and 11 its subjective image because the unique identity promotes the creation of an optimal image, 12 while the unique image determines the undertaking of specific actions aimed at building 13 identity; including such elements of visual identity as the place’s logo, coat of arms and flag, 14 markings on the vehicles of town institutions, etc. 15 Originality/value: The author comprehensively describes the category of a spatial unit’s 16 image, its definitions and functions, and then proceeds to issues of classifying image types, 17 the identity of a place brand, as well as place brand management, which is also referred to as 18 destination branding.
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Shcherbinina, Nina G., and Alexey V. Sevostianov. "Positioning of a University City: The Correlation of the Semantic and Visual Aspects of the Brand." Vestnik Tomskogo gosudarstvennogo universiteta, no. 458 (2020): 116–23. http://dx.doi.org/10.17223/15617793/458/14.
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The article discusses the marketing positioning strategy used to ensure competitiveness in relation to the city brand. Since university cities inherently form a ready-made market segment, the need to detach from competitors is emphasized, and therefore the emphasis is on identity as a brand attribute. Through political construction (the leadership role of the authorities in creating and using a positioning strategy), the brand of the city is given a supervalue, which is projected into the reality of perception. The idea of the subjective nature of the foundations of branding is substantiated, although some researchers of the urban brand insist on its objective predestination and a priori nature. The subjectivity of the nature of a brand means its artificially constructed meaning and a deliberate interpretation of its positioned meaning. The positioning of the city’s brand occurs in a new communicative situation when the authorities must rely on social communication with the brand, discuss its distinctive features and value. It is this format of communication that today allows identifying the brand of the city, comparing “positions”, and making a choice. Therefore, in order to maintain the city’s brand identity, it is better to focus on brand management rather than on rebranding. Brand management allows managing the brand value, which is more expedient to create on the basis of one archetype. For a university city brand, this is the Wiseman. As a concrete example of a university city, the Tomsk case is used; in particular, the modeling of the image of the city by positioning its brand is investigated. In terms of revealing the relationship of various aspects in brand positioning, it is argued that the construction of a city brand through its modeling is associated primarily with the process of giving meaning to the city-sign. And the main prerequisite for the semioticization of the city-sign is the city’s semiosphere, its semiotic space. In marketing terms, the city’s semiosphere reaches the cultural stage of self-description, which is manifested in the institutionalization of branding. In this case, the brand becomes an urban “norm”, and a typical city dweller communicatively supports it, expressing the brand’s identity. In general, the priority of the semantic value of the brand is substantiated as a constructed feature that is the dominant characteristic of the city. The important visual aspect of the city brand is seen as a common case of unfinished semiotics when some brand practices of cities show the problem of decoding visual symbols thus interfering with the understanding of significant meaning. As a general conclusion, it is emphasized that, in the context of global communication, a city nominating itself a “university” one should give a visual identity to its brand and correlate it with the dominant semantic “position” of the brand this city forms.
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Richards, Greg. "From place branding to placemaking: the role of events." International Journal of Event and Festival Management 8, no. 1 (March 6, 2017): 8–23. http://dx.doi.org/10.1108/ijefm-09-2016-0063.
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Purpose The purpose of this paper is to examine developments in the use of events by places from a predominantly place branding role based on image and economic impacts towards a broader placemaking approach aimed at holistic improvements in place quality. Design/methodology/approach The research is based on a single case study approach, with the Dutch city of ‘s-Hertogenbosch (Den Bosch) as the focus. Data sources include resident surveys, depth interviews and analysis of policy documents. Findings The Den Bosch case illustrates the emergence of a more holistic approach to the use of events as a placemaking tool. The city shifted from an ad hoc events policy to the development of a multi-annual programme designed to produce economic, image, social cultural and network effects. This approach seems to have been successful in stimulating visitation, increasing visitor spend and raising the international profile of the city. At the same time, the city has developed many activities designed to mobilise local stakeholder groups and increase social cohesion, which provide essential support for the necessary investment. Research limitations/implications There are indications that sustaining such a programme over the longer term is difficult in the face of political and economic change. Adoption of a holistic approach also requires the mobilisation of a wide range of stakeholders. Practical implications Critical success factors for placemaking are identified. Social implications The Den Bosch programme helped to increase social cohesion in the city by involving residents and local cultural groups in different projects. However, this required a differentiated approach based on the needs of each group. Originality/value This study presents a placemaking model that can help to identify the different elements required in a successful placemaking programme. This is developed from a practice approach, which has the value of paying attention to how event programmes can be initiated and sustained by a group of actors.
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Mitina, Ella, Natalia Kalkova, and Olga Yarosh. "Brand Identifiers as a Tool of Territorial Development." Regionalnaya ekonomika. Yug Rossii, no. 1 (May 2020): 134–43. http://dx.doi.org/10.15688/re.volsu.2020.1.12.
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One of the promising areas of scientific research today is branding of territories. This issue is widely covered in the context of territorial marketing. Brand influence on recipient’s behavior is a significant brand management goal. That is why branding is actively used today in economy, in particular, when creating a territorial image. The development of urban space is predetermined by the need to form strategic guidelines that are adaptive to the existing competitive potential of the territory, dynamically changing environmental conditions, and toughening competition in the investment, information, labor, event, tourist and other markets. In this regard, the issues of territory’s promotion in the domestic and intercountry spaces by means of creating a recognizable urban brand which is associated with the most significant competitive advantages of the territory become more and more crucial. The importance of understanding the category of territory branding in the economic context is determined, in our opinion, by the formation of a territory brand, which helps to significantly strengthen the regional identity aimed at the elimination of various contradictions of religious, national character, as well as solution of problematic issues connected with the coexistence of various social groups within the same region. In order to determine the influence of brand identifiers on the economic development of the region, the authors have conducted a marketing study among the population of the Republic of Crimea, in which 242 respondents from various social and age groups took part. The survey reveals: respondents’ awareness of regional symbols depending on their age; respondents’ emotional perception of the logo of the city of Yalta; associative perception of the logo of the city of Saki; visual perception of the logo of the city of Kerch; knowledge of the logo of the city of Sudak; associative perception of the logo of the city of Feodosia; attitude of the population of the Republic of Crimea to the logos of cities in the region.
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Arifianto, Pungky Febi, and Nofrizaldi Nofrizaldi. "Komunikasi Visual Kuliner Banyumas sebagai Media Pendukung City Branding “Better Banyumas”." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 6, no. 1 (March 20, 2020): 63–72. http://dx.doi.org/10.33633/andharupa.v6i1.2733.
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AbstrakBetter Banyumas menjadi tagline city branding dari Kabupaten Banyumas. Dalam implementasinya identitas dari perumusan tersebut belum dapat dipahami sebagai jaringan asosiasi atau persepsi dalam benak konsumen mengenai produk (dalam hal ini kota). Beberapa produk Banyumas memiliki diferensiasi dengan kota lainnya, seperti bahasa, geografis alam, dan kuliner yang unik. Kuliner Banyumas dapat menjadi salah satu identitas yang diangkat sebagai simbol keunikan untuk mempopulerkan Banyumas. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data diperoleh dari hasil studi lapangan, studi literatur, dan dokumentasi kuliner Banyumas. Dalam penelitian ini, peneliti mengambil sampel berdasarkan kuisioner yang telah disebarkan kepada 143 responden. Dari 17 populasi kuliner yang ada, diambil 13 sampel yang dijadikan data perancangan pada penelitian. Sampel tersebut diambil secara purposive sampling dengan melihat perolehan responden lebih dari 5%. Dari hasil pengambilan sampling, kuliner Banyumas tersebut kemudian dibagi menjadi tiga kategori, yaitu makanan, minuman, dan oleh-oleh khas Banyumas. Hasil dari penelitian ini adalah rumusan pemanfaatan media komunikasi visual dalam konten media sosial yang mudah ditemui oleh masyarakat luas. Fungsi komunikasi visual dapat menjadi media identifikasi, informasi, dan persuasi yang diharapkan mampu menjadi media pendukung dalam upaya pemerintah untuk memperkenalkan Banyumas melalui kuliner. Di lain sisi, komunikasi visual ini bertujuan meningkatkan citra Banyumas sebagai salah satu destinasi wisata. Kata kunci: Banyumas, city branding, komunikasi visual, kuliner AbstractBetter Banyumas became the city branding tagline of the Banyumas district. In the implementation, the identity of the formulation has not understood as network associations or perceptual within the mind of the customer (in this case is the city). Some of Banyumas products have Differentiation with other cities, such as language, natural geography, and unique culinary. Banyumas culinary can be one of the identities appointed as a symbol of uniqueness to popularize Banyumas. This research used descriptive qualitative. Data ware obtained from the research field studies, literature studies, and Banyumas culinary documentation. In this research, researchers took samples based on questionnaires that have distributed to 143 respondents. From 17 existing culinary populations, 13 samples ware taken and used as design data in the study. The sample had taken in purposive sampling by looking at the respondent'sacquisition of more than 5%. From the results sampling, Banyumas culinary divided into three categories, which are foods, drinks, and typical souvenirs of Banyumas. The results of this research are the use of visual communication media in social media content easily found by the wider society. The visual communication function can be a medium of identification, information, and persuasion which expected to become supporting media in the government order to introduce Banyumas through culinary. On the other hand, visual communication aims to improve Banyumas Image as one of the tourism destinations. Keywords: Banyumas, city branding ,culinary, visual communication
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Hanindharputri, Made Arini. "Enhancing Village Image through Murals In the Astagina Field, Padangsambian Kelod Village, Denpasar." de-lite: Journal of Visual Communication Design Study & Practice 1, no. 1 (July 4, 2021): 10. http://dx.doi.org/10.37312/de-lite.v1i1.3747.
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<p>The Covid-19 pandemic that has hit all countries in the world including Indonesia, has made access to tourism and community activities not optimal. However, in a situation like this, the city of Denpasar, Bali, which has been named a creative city with a cultural perspective by the Indonesian Creative Agency, continues to carry out branding activities in the hope that after the pandemic ends, both local and foreign people will continue to visit Bali and carry out their usual activities. One tourist village that wants to do branding is Padang Sambian Kelod Village. This village collaborates with the Bali Design and Business Institute to carry out the Community Service program in the form of a mural which is carried out in Astagina Field, as a form of enhancing the image of the village and welcoming the planned Porsenides (Village Sports and Art Week) activities when the pandemic situation has decreased or ended. The method used is a participatory design approach, which will connect humans (lecturers and students who carry out the mural), place (the identity of the tourist village) and function functions (knowledge and action). The result of this activity is the design of a mural that features Balinese traditional sports as a characteristic of Padangsambian Kelod Village, where this mural is expected not only to beautify the village, but also to improve the image of the village itself, and of course to become an icon of Porsenides in the village.</p>
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Naydenov, Kliment. "THEORETICAL BASES OF TOURISM BRANDING." Knowledge International Journal 30, no. 6 (March 20, 2019): 1761–66. http://dx.doi.org/10.35120/kij30061761n.
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The emergence of a brand is a consequence of the idea of identifying a particular product. Its beginnings are related to craftsmanship and the desire of every master to make his work recognizable and memorable. The brand can be perceived as the distinctive feature of the subject that will make the audience choose it for others in the same field. The brand can be a megabrand, an international brand, a national and a local brand. From the level of his development stems also the specifics of his elements - name, visual, verbal and sound symbols, etc. The smart management of the brand gives a number of advantages to the company, assists in building a positive image of the brand that they associate with the company and its production. Branding helps consumers orient themselves in the huge flow of information, discover the products and services of companies that have built up their preferences. Companies are given the opportunity to launch new products / services at lower costs and thus increase revenue ratios. A tourist brand is a slogan and a logo of a city, region, or country for the exit of that territory into the tourist services market. The territory or region is seen as a product that, like others, has its significant elements.The tourist destination brand has its own specificity. It can not be created in "green" and is associated with the main assets of the destination: landscape, people, culture and history. The brand must be consistent with a complex set of factors and elements that determine the quality of the tourist product, its accessibility and consumer interests. Its features are the creation of an experience like the product being sold, and the experience is hard to sell. Branding has to wrap up the experience as something that can be easier on the market. The destination brand is capturing the distinctive elements of the destination within the brand and transmitting these elements through the brand's components: identity, personality, image, character and culture.
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Carbache Mora, César Arturo, Yoselin Liceth Delgado Caicedo, and Lilia Moncerrate Villacis Zambrano. "INFLUENCIAS DEL MARKETING EXPERENCIAL PARA POSICIONAR LA MARCA CIUDAD EN BAHÍA DE CARÁQUEZ." Investigación & Negocios 13, no. 22 (November 3, 2020): 33. http://dx.doi.org/10.38147/invneg.v13i22.98.
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En los actuales momentos en medio de la sociedad globalizada los customers o consumidores ya no buscan ser satisfechos por los beneficios de los productos o bien atendidos en los servicios, lo que desean es ser sorprendidos, emocionados en base a experiencias memorables, creativas y convincentes. El marketing experiencial nueva tendencia en la gestión de las experiencias o “Customer Experience Management” posee herramientas que pueden aplicarse en la construcción de una marca ciudad. Las ciudades masivamente visitadas, que se diferencia de las demás, se caracterizan por ofrecer a más de la conectividad, accesibilidad, seguridad, identidad, valores, funcionabilidad la eficiencia en generar emociones, sensaciones que dejen experiencias memorables. Tradicionalmente, el concepto de city branding o marca ciudad se ha estudiado desde el punto de vista del ámbito urbanístico o económico. Desde tiempos pasados la ciudad no cuenta con un posicionamiento como marca generando un bajo nivel de visita por turistas. Esta investigación tiene el objetivo de es realizar una propuesta para crear una marca ciudad de Bahía de Caráquez y diseñar estrategias de comunicación publicitaria basada en las emociones, sensaciones que persigue el marketing experiencial. Se utilizaron métodos de observación y estadístico descriptivos, entre las herramientas realizadas se encuentra la lectura científica como referencia de evaluar atributos marca ciudad y encuesta estructurada. Entre los principales resultados se obtuvo que la mejor fortaleza de Bahía está en su gente con el 56%, el 75% prefieren a Bahía como ciudad de actividad turística y el 35.7% manifestó que se debería crear la imagen de la ciudad.Palabras claves: Marketing experiencial, emociones, posicionamiento, marca ciudad
AbstractIn the current moments in the midst of the globalized society the customers or consumers no longer seek to be satisfied by the benefits of the products or well served in the services, what they want is to be surprised, excited based on memorable, creative and convincing experiences. The experiential marketing new trend in the management of experiences or “Customer Experience Management” has tools that can be applied in the construction of a city brand. Massively visited cities, which differs from the others, are characterized by offering more than connectivity, accessibility, security, identity, values, functionality, efficiency in generating emotions, sensations that leave memorable experiences. Traditionally, the concept of city branding or city brand has been studied from the point of view of the urban or economic sphere. Currently the city does not have a positioning as a brand, generating a low level of visits by tourists. This research has the objective of making a proposal to create a city brand of Bahía de Caráquez and design advertising strategies based on emotions, sensations pursued by experiential marketing. Descriptive observation and statistical methods were used, among the tools used is the scientific reading as a reference to assess city brand attributes and structured survey. Among the main results was that the best strength of Bahia is in its people with 56%, 75% prefer Bahia as a city of tourist activity and 35.7% said that the image of the city should be created.Keywords: Experiential marketing, emotions, positioning, city brand
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Maikhrovych, Yuri. "The Phenomenon of Regional Branding in The Cultural and Artistic Environment of Western Ukraine." Часопис Національної музичної академії України ім.П.І.Чайковського, no. 3-4(52-53) (December 14, 2021): 119–32. http://dx.doi.org/10.31318/2414-052x.3-4(52-53).2021.251813.
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The role of branding on the example of urban and regional public events of some cities of Eastern Galicia, as well as the involvement of these processes in the formation of the attractiveness of individual places in the field of tourism is considered. The content of the concept of "territory brand" for the specification of the selected phenomenon in further scientific research is substantiated. The works of famous sociologists, marketers and urbanists in the formation of the image of the territory due to the individual attributes are analyzed. The main attributes of cultural services in the material, spiritual and artistic aspects that are consumed by the target tourist audience have been identified. The importance of international sports forums, events and festivals for the overall presentation of a region or city and its further marketing status and attractiveness is highlighted. The subject, audience interest and the territorial brand itself are highlighted, which also depends on political and investment influences. The festival environment of music forums in Prykarpattia and Lviv region that create an attractive art style as well as gastronomic tours that are gaining popularity and in which cooking becomes an advertising brand and a symbol of recognition of particular regions are described. On the example of three museums of Kolomiya the importance of each of them in the context of event culture of the city and dissemination of material, intellectual and spiritual values with their involvement in the cultural and artistic life, which makes them represent the original identity of the Pokuttia region is clarified. The importance of balneological spas in Zakarpattia and Lviv region was highlighted as they create their own economic and tourist attractiveness thanks to the natural resource of mineral waters and the location of health resorts away from urbanized settlements. Logos and slogans of several Western Ukrainian cities have been analyzed, in which iconic architectural constructions, unique geographical locations, historical events and figures create symbolism that conveys the main idea of the city. The prospects for the development of this topic and the importance of regional branding research in the context of geo-branding, which provides an opportunity to improve the tourist attractiveness of individual territories and the country as a whole, are identified.
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Matwiejczyk, Anna, Ewa Glińska, and Yauheniya Barkun. "Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland." Engineering Management in Production and Services 12, no. 3 (October 15, 2020): 57–73. http://dx.doi.org/10.2478/emj-2020-0019.
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AbstractThe European Union currently uses Functional Urban Areas (FUAs) as basic units for planning local development activities under its financial support. An important issue in terms of managing such areas is branding. FUAs are made of at least several territorial units (covering a dense urban area and a functionally related urbanised zone). Such composition poses a particular challenge in terms of developing a brand that covers all of the units. Therefore, it is essential to select the core around which the target image will be created. This publication aims to identify marketing and branding goals for the development of FUAs and determine activities facilitating the achievement of these goals by entities that manage the functional areas. The research method used in the article was a content analysis of documents outlined as Strategies for Integrated Territorial Investments developed for FUAs in Poland. The authors of the article undertook preliminary exploratory research. The obtained results show that most of the marketing and branding goals for the development of FUAs correspond with the objectives specific to city marketing and branding. Moreover, “integration” and “strengthening the metropolitan area function” were recognised as goals specific to FUAs.
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Vezhbovska, Liliana, and Tetiana Osadcha. "Rebranding of Ukrainian Art Museums: Design as a Cultural Strategy." Demiurge: Ideas, Technologies, Perspectives of Design 4, no. 2 (December 13, 2021): 176–96. http://dx.doi.org/10.31866/2617-7951.4.2.2021.246829.
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The purpose of the article is to identify the features of branding campaigns of Ukrainian art museums and their impact on increasing the popularity of museum institutions; and finding out the effectiveness of design approaches in such campaigns. Research methods are based on the application of comparative, formal-stylistic, iconological analysis and deconstruction method. The novelty of the research is to analyze the branding campaigns of art museums in order to learn from their experience and effective design solutions. The article also reveals the problem of integration of the viewer into the museum environment and the attempt through design to go beyond the imposed stereotypes, to overcome the attitude to art as a field alien to the average viewer. Conclusions. As a result of the analysis of branding campaigns of iconic Ukrainian art museums we come to the conclusion about their efficiency both for separate establishments, and for all culture in general. Comparative analysis of different approaches has shown the importance of identifying the uniqueness of institutions and attempts to reflect it in the design of identity. And although today we can talk about the belated transformation of the museum environment in Ukraine, which has been shedding boring socialist-realist cloaks almost three decades after the restoration of independence, it is important to note that this process coincides with the global trend of renewal of world museums. Design is becoming a cultural strategy that aims more than changing the image: it must turn the museum into a subjective player in the cultural field, able to think not in terms of power but in terms of culture. Therefore, the rebranding of the country’s iconic art museums can be called without exaggeration one of the most important cultural achievements since the restoration of independence. This process also demonstrated the current demand for design as a cultural strategy that can establish visual bridges between art professionals and potential viewers, as well as change cultural codes, set trends and thus influence the change of image of the city and country.
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Carlos Granda Tandazo. "La “Marca Ciudad” y su comunicación como vector de desarrollo." Revista de Ciencias Empresariales │Universidad Blas Pascal, no. 6 (2021) (December 13, 2021): 40–52. http://dx.doi.org/10.37767/2468-9785(2021)004.
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Este trabajo de investigación parte de la premisa de que los territorios urbanos tienen una identidad cultural subyacente y distintiva; que cuenta además con ciertas potencialidades y recursos que pueden generarle posibilidades concretas de desarrollo. Parte de la certeza de que un territorio no puede reinventarse de cero, como sí podría hacerlo un producto/servicio si es que cuenta con recursos suficientes. Los territorios responden a una identidad en constante evolución, dotada de plasticidad adaptativa que se conforma de acuerdo a la acción de sus ciudadanos, la historia que los define, el impacto de los cambios sociales en sus rasgos singulares y su capacidad de adaptación e innovación frente a las nuevas condicionantes de orden mundial. El objeto de la investigación considera distintos enfoques sobre planificación y desarrollo económico, así como el papel de los gobiernos locales en la gestión y desarrollo de las ciudades, enfocándose en aquellas de países en desarrollo. A lo largo del trabajo se considera que las ciudades y las regiones se ven abocadas a gestionar directamente los recursos para satisfacer eficientemente las necesidades de su población. En este contexto, se analiza y propone la concepción, construcción y desarrollo de una marca de ciudad (place branding) o marca de destino (destination branding), que represente y proyecte a la ciudad, a la vez que se constituya en una manifestación del poder comunicativo del espacio, cuya gestión de imagen, resulta decisiva como generadora de recursos, facilitadora de bienestar para sus pobladores, así como para su crecimiento y desarrollo sustentable a largo plazo.
Abstract
This research work is started from the premise that urban territories have an underlying and distinctive cultural identity; that it also has certain potentialities and resources that can generate concrete possibilities for development. It starts from the certainty that a territory cannot reinvent itself from scratch, as a product/service could if it has sufficient resources. The territories respond to an identity in constant evolution, endowed with adaptive plasticity that is shaped according to the action of its citizens, the history that defines them, the impact of social changes on their unique features and their capacity for adaptation and innovation in the face of the new conditions of world order. The object of the research considers different approaches to planning and economic development, as well as the role of local governments in the management and development of cities, focusing on those in developing countries. Throughout the work, it is considered that cities and regions are forced to directly manage resources to efficiently satisfy the needs of their population. In this context, the conception, construction and development of a city brand (place branding) or destination brand (destination branding), is analyzed and proposed, which represents and project to the city, at the same time be constituted in a manifestation of the communicative power of the space, whose image management is decisive as a generator of resources, facilitator of well-being for its inhabitants, as well as for their growth and long-term sustainable development.
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Rajagopal, Ananya. "Exploring behavioral branding: managing convergence of brand attributes and vogue." Qualitative Market Research: An International Journal 22, no. 3 (June 10, 2019): 344–64. http://dx.doi.org/10.1108/qmr-12-2017-0160.
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Purpose This paper aims to address a fundamental research question on behavioral branding, as how behavioral branding experience in reference to self-congruence, brand attributes and vogue leads to a positive influence on behavioral branding. Design/methodology/approach This study is based on the qualitative information gathered from 25 purposively selected respondents using semi-structured research interviews in the Mexico City. The respondents belonged to the young executive segment within the age group of 20-40, who had trendy knowledge of fashion accessory brands and exhibited behavior toward buying high profile consumer brands. The respondents were located in the northern (Roma Sur) and southern (Coyoacan) municipalities of Mexico City representing 28 per cent male and 72 per cent female sample population. Findings Brands following the vogue in the market engage consumers emotionally toward its use and public expressions. The effect of vogue in fashion accessories was found to be greater for women. This effect influences personality traits, and comparison of appearance and social status. Brand attributes reveal a set of characteristics that identify the physical character and personality traits of the brand, congruent with the consumer emotions through which consumers identify themselves. Brand personality traits include brand image, responsiveness and trust among consumers. Consumer brand knowledge during the survey was explored in reference to the behavioral branding by gathering answers to what consumers identified as their favorite fashion accessory brands. Consumer perception on brand image, perceived use value and societal recognition to the brand drive the brand attachment feeling among consumers. Consumers personify the brands at an accelerated pace, and they get associated to these brands. Research limitations/implications Like many other empirical studies, this study also has some limitations in reference to the research methodology, sampling, data collection and generalization of the findings. As this study is qualitative in nature, there are possibilities of subjectivity in the responses, which might not be compatible with the quantitative data, if researched with such methodology. Practical implications This study prompts specific managerial implications allowing managers with insights to better understand the consumer perceptions on fashion brands, vogue and the cognitive dimensions in adopting the behavioral brands of the fashion industry. The study demonstrates that the process of co-creation of fashion brands, and setting up vogue in the society is based on the social needs and consumer engagement in the vogue. Originality/value There is paucity of qualitative research literature on brand behavior in reference to hispanic consumers in general and in reference to Mexican consumer in particular. Hence, this paper contributes to the existing literature. There are not many empirical studies that have addressed these questions either in isolation, or considering the interrelationship of the above factors. The determinants of brand behavior analyzed in this study can be further explored broadly with the consumer value and lifestyle management.
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Capitanio, Marco. "Participatory place management in the age of shrinkage." Journal of Place Management and Development 11, no. 4 (October 8, 2018): 447–62. http://dx.doi.org/10.1108/jpmd-06-2017-0056.
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Purpose This paper aims to focus on citizen participation as a crucial place management factor in Tokyo’s shrinking suburbs as a way to facilitate the goal of retaining and attracting population and improving townscape quality. This research qualitatively examines participatory practices in place management and place branding strategies in one case study. Design/methodology/approach A historical overview of participatory place management in Japan introduces the case study of Kunitachi City, in the western periphery of Tokyo, chosen because of its peculiar development tied to bottom-up practices, high-quality built environment and strong identity. Analysis was carried out by means of literature review in Japanese and English, interviews and extensive fieldwork between 2015 and 2017. Findings A certain degree of conflict between progressive and reactionary participatory practices can be beneficial to place management, and local governments should seek ways to actively support and grant legal status to civic involvement. Moreover, high-quality unique built space, achieved through participatory actions, is a prime tool to brand peripheral areas and foster the pride of residents. Originality/value In a context where municipalities need to devolve more and more responsibilities to their inhabitants, Kunitachi has emerged as a best practice thanks to a high degree of civic capital. While there is no ready-made recipe to be replicated, other areas should closely examine the efforts by this municipality to sustain bottom-up involvement, yielding the benefits of an attractive city image created by its own residents.
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Makarova, Guzel I. "Significant events as the basis of regional branding strategies in Tatarstan." VESTNIK INSTITUTA SOTZIOLOGII 31, no. 4 (2019): 16–35. http://dx.doi.org/10.19181/vis.2019.31.4.602.
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The reorienting of Russian regionalism towards economic and socio-cultural competition between territories has made it relevant for them to have branding strategies. Saturating regions with various socio-political, economic, sporting and cultural events has become a key component of these strategies. This article analyzes the senses and meanings which they promote, representing one of Russia’s most active republics in this regard, the leading region in terms of implementing large-scale projects – the Republic of Tatarstan. Analysis of the international events held in this region from 2013 to 2019 revealed that the political senses which serve to establish the region’s status within the Russian nation are gradually fading into the background, with emphasis shifting towards integration. At the same time ideas are starting to emerge of the republic being an advanced, rapidly developing region, a center for modern technology and a Russian leader in terms of implementing innovative projects. Tatarstan also claims to be an intermediary in establishing partnership between the Russian Federation and nations of the Turkic and Islamic worlds. In turn, large-scale sporting events present the republic’s central city as Russia’s sporting capital, which facilitates the creation of a positive image for this region around the world while sustaining the international community’s interest. The senses produced by local cultural events help in building an ethno-confessional image for the republic, which is primarily built around the notion of a poly-ethnic and poly-confessional region which especially emphasizes parity of Tatar and Russian culture, Islam and Orthodoxy. The “center for the development of Tatar culture” formula, put forward in the 1990’s, also remains valid, with the region being a point towards which all Tatars gravitate, which allows for preserving their ethnic identity on the one hand, and articulating the region’s ethno-cultural distinctiveness – it being the foundation for developing its cultural economy – on the other. Analysis revealed that the elites conduct “strategies of inclusion” of various socio-cultural groups into the republican capital’s cultural life, as well as regional and urban activists into discussing and implementing plans for territorial development.