Relevant bibliographies by topics / City center branding

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters

Academic literature on the topic 'City center branding'

Author: Grafiati
Published: 4 June 2021
Last updated: 8 February 2022

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Journal articles on the topic "City center branding"

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Arwanto, Caisar Pieter Vega, Bagus Setyawan Nugraha, and Agus Widiyarta. "Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan." PERSPEKTIF 9, no. 2 (2020): 322–28. http://dx.doi.org/10.31289/perspektif.v9i2.3646.

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Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals.
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Agustini, Prima Mulyasari, and Tuti Widiastuti. "Pelatihan Peningkatan Kapasitas Stakeholder dalam Menyusun Strategi City Branding." Indonesian Journal for Social Responsibility 2, no. 2 (2020): 23–34. http://dx.doi.org/10.36782/ijsr.v2i2.26.

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Brand is an important concept in the marketing of products, booth goods and services. Giving a city a brand is needed to provide an identity for the city. With a strong brand, a city can "sell itself" and open up more extensive employment opportunities, both through tourism excellence (culinary, tourism, handicraft, arts, and culture), as an education center, as well as industry excellence that has the potential to attract investors inside and outside country. Banda Aceh, which is reported strictly with Islamic values, often makes this city unworthy of being a tourist destination. By promoting
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Lestari, Seyla Pratiwi, and Glorya Agustiningsih. "STRATEGI CITY BRANDING MELALUI GELARAN BUDAYA TARI SPARKLING SEBAGAI KOMUNIKASI PARIWISATA KOTA SURABAYA." Jurnal Komunikasi dan Bisnis 8, no. 1 (2020): 20–29. http://dx.doi.org/10.46806/jkb.v8i1.646.

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City branding is a strategy used by a city to build and communicate city’s strong positioning regionally and globally through tourism promotion. City branding of Surabaya is a form of Surabaya marketing communication tool in tourism, following the era where cities today rely on branding for packaging and promoting tourism in the city. Sparkling Surabaya promotional activities are carried out in various forms summarized in promotion and cooperation. Promotional material in the form of brochures, books, calendars, posters, pamphlets, stickers, photos, videos, maps, souvenirs, and free magazines
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Dianova, Yuliya Viktorovna, and Sergei Aleksandrovich Dianov. "Funfair past and present for geocultural branding of Ural cities." Человек и культура, no. 3 (March 2020): 60–72. http://dx.doi.org/10.25136/2409-8744.2020.3.32836.

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The subject of this research is the funfair past and present for geocultural branding of Ural cities. The object is the geocultural potential of small historical Ural cities – Irbit and Krasnoufimsk. In the course of study it was established that in modern urban space there are noticeable creative initiatives that demonstrate an alternative vision of image of the city and its local communities (production, consumer, artistic). It is underlined that geocultural resources of the city is a fusion of particular natural-landscape and sociocultural resources that permanently “pro
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Wengler, Susan. "Branding matters: Reimagine your library services." College & Research Libraries News 79, no. 3 (2018): 118. http://dx.doi.org/10.5860/crln.79.3.118.

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While attending ACRL 2017 in Baltimore, I came upon a poster titled “Cultivating Curiosity: Intersecting Century-Old Services for 21st Century Impact,” which suggested that a simple rebranding of traditional reference services could markedly increase student engagement. I was intrigued by these findings but somewhat skeptical. How could such a low-cost, low-tech strategy generate such high-impact results? Thankfully, presenters Jennifer Hunter and Christina Riehman-Murphy of the Penn State University Libraries-Abington College were on hand to answer all my questions. Hunter and Riehman-Murphy
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Nugraha, Aat Ruchiat. "FUNGSI HUMAS PEMERINTAH KABUPATEN SUMEDANG DALAM MENGKAMPANYEKAN SUMEDANG SEBAGAI PUSEUR BUDAYA SUNDA (SPBS)." EDUTECH 13, no. 1 (2014): 34. http://dx.doi.org/10.17509/edutech.v13i1.3220.

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Abtract, Regional autonomy gives opportunity to the leadership of the district/city to build a territory independently and energized. Sumedang as an autonomous region PR utilize the functionality of territory in the development process in order to improve or maintain the perception, image and reputation of both material and immaterial development of the public. The technique of communications made Sumedang Government Relations ie through the use of a public campaign to strengthen city branding as a cultural center in West Java.Key Word: Rigional Autonomy, Public Relations Function and City Bra
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Farida, Farida, Zulaikha Zulaikha, and Hartopo Eko Putro. "DESENTRALISASI WISATA RELIGI INDONESIA MELALUI CITY BRANDING WISATA KABUPATEN BANGKALAN MADURA." Bricolage : Jurnal Magister Ilmu Komunikasi 6, no. 02 (2020): 223. http://dx.doi.org/10.30813/bricolage.v6i02.2149.

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<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p align="center"><strong><em> </em></strong></p><p> <em>Bangkalan people are attached to Islamic culture. Their daily life is influenced by Islamic teachings and is evident in their social behavior, including in the arts and seeking solace. One of the consolations known in the community is to travel. Of course, Islamic travel and does not violate Islamic law. For the people of Bangkalan, the pilgrimage to
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Rava, Gabrielle. "Irish on the walls: the branding of a language." Punctum. International Journal of Semiotics 06, no. 02 (2021): 189–205. http://dx.doi.org/10.18680/hss.2020.0028.

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By the time the Belfast City Council launched a new logo in 2007, rebranding Belfast had become a central issue. The symbolic center of Belfast, the City Council building, presents itself as a post-modern and fully globalized space, neutralizing the memory of an area stigmatized by decades-long violence known as The Troubles. Like other cities with a traumatic past, such as Berlin, Belfast tries to promote itself as a modern and lively place, well aware of the importance of exploiting memory as a tourist attraction. The article examines the Irish language’s resemantization in Belfast, particul
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Afrianty, Nonie. "Pengaruh Islamic Branding dan Product Ingredients Terhadap Minat Beli Produk PT.HNI HPAI Kota Bengkulu." Journal of Islamic Economics and Finance Studies 1, no. 2 (2020): 121. http://dx.doi.org/10.47700/jiefes.v1i2.2057.

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Islamic branding as an attraction for consumers to buy. Muslim consumers are required to be selective in choosing products to consume. Halal label on product packaging does not necessarily guarantee the halal product. Some people do not see the product ingredients in buying consumer products tend to follow the Trand and the properties obtained from these products. This study aims to determine the effect of Islamic Branding and Product Ingredients Against Interest in Buying HNI-HPAI Products in Bengkulu City, the population that is the object of this research is the Consumer of HNI-HPAI Product
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Zulhida, Aulia Dwi, and Ragil Haryanto. "Spesialisasi Kegiatan Produksi dan Kemitraan Subkontrak pada Klaster Batik Kota Pekalongan." Jurnal Wilayah dan Lingkungan 4, no. 2 (2016): 95. http://dx.doi.org/10.14710/jwl.4.2.95-110.

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<p class="Abstract"><em>Pekalongan City is known as the batik city. Thus it has the city branding as "Pekalongan World's City of Batik." This branding is a result of people’s daily activity related to batik. Pekalongan has 860 batik industries in 2013 and have the specialization in the production activities and subcontracting partnerships. Most of the batik industries do not do the production process entirely by themselves, but by joining to the other industries with a particular specialization. This study aims to determine the specialization of production activities and subcontrac
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Dissertations / Theses on the topic "City center branding"

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Lind, Johan, Hannes Danielsson, and Nelli Avagjan. "The death of the city centers : A qualitative study of the use to brand city centers." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44723.

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Place branding originates from the original term branding and attempts to brand a place instead of a product. Current place branding theories are blurry and many theories have occurred, which has caused confusion among the research community. Place branding theories have mainly focused on branding tourismdestinations, countries, cities and places and not on branding city centers. This study aims to explore the place branding components that are essential when branding city centers and create an adapted model for city centers.Purpose:The purpose is to explore how the place branding components c
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Book chapters on the topic "City center branding"

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Raseuki, Nyak Ina, Zeffry Alkatiri, and Sonya Indriati Sondakh. "City of Music: Post-Conflict Branding of Ambon City." In Re-Imagining Creative Cities in Twenty-First Century Asia. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46291-8_17.

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Lim, Michael Kho. "Global City as Place Branding Strategy: The Case of Bonifacio Global City (Philippines)." In Re-Imagining Creative Cities in Twenty-First Century Asia. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-46291-8_3.

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Lin, Jenny. "Installing a world city." In Above Sea. Manchester University Press, 2019. http://dx.doi.org/10.7228/manchester/9781526132604.003.0005.

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Chapter Four considers worlding, or the city’s positioning as a cosmopolitan center on an international stage, as a philosophical construct and tangible phenomenon tied to the development and promotion of present-day Shanghai and contemporary Chinese art. The chapter presents three Shanghai-based installations by transnational art stars Gu Wenda, Xu Bing, and Cai Guoqiang. Disrupting the East-meets-West soundbites surrounding discussions of these works, this chapter interrogates the artists’ privileged subject positions, arguing that such artworks function as branding campaigns that world Shanghai. The chapter also discusses the loaded cultural geographies of these installations’ shared sites: the Bund, once the heart of Shanghai’s British and US-controlled International Settlement, and the Pudong Skyline, considered the shining jewel of China’s post-socialist economic rise. The chapter concludes by discussing a more critical recent project by Cai Guoqiang that acknowledged the migrant labor fuelling Shanghai’s urbanization in the face of the 2010 Shanghai World Expo, and a related urban intervention by artist Ai Weiwei.
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Hobson, Maurice J. "The Bravado of the Black Mecca and Blackness Abroad." In The Legend of the Black Mecca. University of North Carolina Press, 2017. http://dx.doi.org/10.5149/northcarolina/9781469635354.003.0005.

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Chapter Four focuses on Atlanta’s rise as a global black city and the idea of black global citizenship through foreign and domestic policies as seen through U.S. Presidents, from John F. Kennedy to Jimmy Carter. When Andrew Young was elected as the city’s second black mayor during the 1980s, he inherited numerous social ills and a pernicious financial crisis. When President Ronald Reagan cut federal funding to American cities, Young found it necessary to fund and expand the city through foreign investments and neo-liberal forms of urban renewal and gentrification. Most of Atlanta’s black community saw a business-minded and globetrotting mayor promoting purported progress and the black Mecca image. Yet, Young had no plan to deal with issues pertinent to the poor as mayor and his “citizen of the world” persona was not a good look for Atlanta’s working class and poor black communities, as it seemed that he did not embody their interests. Young used his savior-faire and political influence to refashion a city worthy of hosting the 1988 Democratic National Convention and the Centennial Olympiad. The Democratic National Convention served as the dress rehearsal for the Centennial Olympiad and from this event it was clear that Atlanta was indeed a new city with the black Mecca image at its center, worthy of hosting events on the world’s stage. However, Atlanta’s overwhelmingly poor and black citizens did not share this vision of their city nor were they at the center of the commercial branding of the America South. The significance of this is that once again, the issue of class within the black community presents itself as more divisive than cohesive.
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Bani Hashim, Alamira Reem. "Urban Design and the Entrepreneurial City." In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch005.

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This chapter reviews and synthesizes literature from the many disciplines that have contributed to the creation of knowledge in the domain of place branding, moving away from the conventional literature on place marketing and looking at the fields of environmental psychology, architecture and urban planning. The chapter is structured in two main parts. Part One situates branding in theories of place identity, city image, and city design. Part Two reviews three different approaches to place branding methodology that are all centered on the study of image, reputation or perception. The chapter argues that studies of place branding to date have not given the ‘place' component the attention it deserves and the question of how place branding influences urban form has not been sufficiently addressed. Only by bringing urban design analytical methods to bear on the question of how branding manifests itself in social and physical environments will a better ‘fit' be achieved in the city, between the images projected and the reality on the ground.
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Larsen, Henrik Gert, and LeAnn G. DeHoff. "A Psychological Perspective on City Brand Positioning." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0576-1.ch007.

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Today the competition between cities is no longer a national game, but global, pitting emerging markets against traditional Western centers of economic power and decision makers have wholeheartedly embraced branding as a way to differentiate their cities in the competition for investments, talents and visitors. Hosting mega-events has become a popular branding strategy, which however requires significant contributions from the public purse. It is therefore necessary to develop analytical approaches, which can mitigate the risk of failure brought about by aspirational overreach. This chapter aims at articulating a starting point for formulating city brand positioning strategies based on studies of contemporary city ranking literature and two case studies concerning Shanghai and Istanbul. This chapter demonstrates how sensemaking data can be converted into quantitative measures and organized in a 16 dimensional construct enabling researchers to identify the most important perceptional dimensions of the city experience for the purpose of developing realistic city brand positioning.
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Smirnov, Kristen, and Gabriela Khowploum. "Los Angeles." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch048.

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During the Twentieth Century, Los Angeles experienced periods of both positive and negative city branding. Its gleaming midcentury optimism devolved into challenges such as the Rodney King riots. However, modern leadership has a renewed sense of optimism in the Los Angeles city brand that appears to rest on a more integrated and therefore more sustainable foundation. This chapter examines examples of this more integrated and diverse approach toward Los Angeles' city brand. Examples include major events, industrial development, and examinations of certain cultural and ethnic enclaves. It ends with a discussion of how the specific actions taken by Los Angeles can be translated into other cities and their unique assets.
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Smirnov, Kristen, and Gabriela Khowploum. "Los Angeles." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0576-1.ch003.

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During the Twentieth Century, Los Angeles experienced periods of both positive and negative city branding. Its gleaming midcentury optimism devolved into challenges such as the Rodney King riots. However, modern leadership has a renewed sense of optimism in the Los Angeles city brand that appears to rest on a more integrated and therefore more sustainable foundation. This chapter examines examples of this more integrated and diverse approach toward Los Angeles' city brand. Examples include major events, industrial development, and examinations of certain cultural and ethnic enclaves. It ends with a discussion of how the specific actions taken by Los Angeles can be translated into other cities and their unique assets.
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Jack, Zachary Michael. "The Promise of New Blood." In The Haunt of Home. Cornell University Press, 2020. http://dx.doi.org/10.7591/cornell/9781501751790.003.0005.

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This chapter examines State Senator Bill Weber's address at the University of Minnesota Southwest Research and Outreach Center (SWROC) outside Lamberton, Minnesota. The regional development-vested folks — mayors, city managers, extension agents, educators, tourist board representatives, and chamber-of-commerce types — are all focused on a single Herculean challenge: how to bring economic development to the hinterlands. Weber brings a business lens to the conundrum of youth out-migration in southwest Minnesota and eastern South Dakota, and he is predisposed to see the problem as originating in economic opportunity. As an example he points to two long-lived businesses founded in his hometown of Luverne: Luverne Fire Apparatus and Luverne Trucking Equipment. Though they retain Luverne in their titles, both relocated across the border to Brandon, South Dakota, a suburb of Sioux Falls, decades ago, taking several hundred jobs with them.
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Journal articles
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