Relevant bibliographies by topics / Clothing brands

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Clothing brands'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 April 2022

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Journal articles on the topic "Clothing brands"

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ZAVRŠNIK, BRUNO, and VOJKO POTOČAN. "Clothing fashion brands." Industria Textila 71, no. 05 (October 28, 2020): 482–86. http://dx.doi.org/10.35530/it.071.05.1768.

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In the fashion, industry brands are especially important, because the competition is high, and companies need to attract new customers and keep them. Successful branding requires a good knowledge of consumers and their purchasing processes. Brands have an important function in the fashion world, both for businesses and consumers. The brand is assured to the consumers by the quality and by acquiring some image and status in the company. A strong brand makes a profit for the company. In addition, a strong brand enables setting high prices and expansion of product range and introducing new products. In the survey, we wanted to examine the behaviour of customers in the clothing brands in the Slovenian market. We used a survey questionnaire to get the appropriate answers. The survey found that most respondents want to buy clothes in larger shopping centres and in the Internet, most often during the sale after the season.
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O’Cass, Aron, and Vida Siahtiri. "Are young adult Chinese status and fashion clothing brand conscious?" Journal of Fashion Marketing and Management 18, no. 3 (July 8, 2014): 284–300. http://dx.doi.org/10.1108/jfmm-03-2012-0013.

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Purpose – The purpose of this paper is to examine fashion clothing consumption in relation to status consumption and perceptions of fashion clothing brand status (BS) in transition economies. Design/methodology/approach – A survey was designed and administered in China to a sample of 460 young adults aged between 18 and 24. Findings – The results indicate that individuals’ status consciousness (SC) has an impact on fashion clothing brand preference (BP) and perceptions of the brand's status. Also, individuals’ BP and perceived BS were found to mediate the relationship between individuals’ SC and their willingness to pay (WTP) a premium for a specific brand of fashion clothing. Originality/value – The originality of this study rests on a detailed examination of SC and status perceptions in the context of branded fashion clothing (western vs Asian brands) in China, where individuals’ wealth, status-consciousness and brand-consciousness are growing. Equally, it provides knowledge for academics about the development of status consumption in an emerging economy. Importantly, from a theory perspective this study is the first to examine the intervening roles of perceived BS and BP in the relationship between SC and WTP a price premium for fashion clothing brands. Further, studying this evolving market provides insights for practitioners into the design of marketing strategies for their brands. The findings may assist practitioners to address drivers of perception of their brands, especially for Asian brands competing against western brands.
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Cui, Ying. "Transference of brand personality in brand name translation: A case study on the Chinese-English translation of men’s clothing brands." Semiotica 2019, no. 230 (October 25, 2019): 475–93. http://dx.doi.org/10.1515/sem-2017-0120.

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Abstract Brand names are endowed with personalities that appeal to consumers, and such personalities are often adjusted in translation. This research aims to explore the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands, which embody consumers’ values and self-perceptions as well as social cultural meanings, in the hope of revealing male consumers’ psychological characteristics and providing a reference for translators. This investigation studies the brand personality frameworks for English and Chinese consumers, analyzes a corpus of 477 Chinese-English men’s clothing brands, summarizes the major personality dimensions for men’s clothing brands, and explores how they are transferred in translation. As brand personalities reflect target consumers’ psychology to a certain extent, exploring the transference of brand personality dimensions in the Chinese-English translation of men’s clothing brands can reveal the differences between Chinese and English male consumers’ values and mentality, which can serve as a reference for translators and international businesses.
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Stachowiak-Krzyżan, Magda. "Involvement of Generation Z in the Communication Activities of Clothing Brands in Social Media — The Case of Poland." Marketing of Scientific and Research Organizations 41, no. 3 (September 1, 2021): 115–36. http://dx.doi.org/10.2478/minib-2021-0017.

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Abstract Communication activities in social media have a direct impact on shaping consumer behavior, in particular among the youngest group of consumers — Generation Z. This paper analyzes young Polish consumers’ interactions with fast-fashion brands on social networking platforms, focusing on their motives for engaging with fashion brands’ communication activities on such social media platforms as Facebook, Instagram, Pinterest and YouTube. It presents the empirical findings of a quantitative, pencil-and-paper questionnaire survey carried out among a representative sample of 1000 high-school and university students (representatives of Generation Z) in Poznań, Poland, regarding their perceptions of the profiles of fast-fashion clothing brands on selected social media sites. Principle Component Analysis was used to identify the critical factors determining the involvement of Polish Generation Z representatives in clothing brand profiles (active involvement in the clothing brand profile, observation for measurable benefits and brand loyalty), the main assumptions held by survey participants regarding the clothing brands’ motives for being present and active on social media platforms (image/sales goals and cognitive goals) and two groups of the “best” social media activities conducted by clothing brands (entertainment activities and information activities).
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Rehman, Fazal ur, and Basheer M. Al-Ghazali. "Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands." SAGE Open 12, no. 1 (January 2022): 215824402210888. http://dx.doi.org/10.1177/21582440221088858.

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This study intends to evaluate the influence of social advertising, individual factors, and brand image on the buying behavior of Malaysian consumers toward the fashion clothing brands along with mediation of brand image. Using the convenience sampling technique, data was collected from 288 respondents. Questionnaires were self-administered and data was analyzed via Smart PLS-SEM. Social advertising, individual factors, and brand image are significantly related to the buying behavior of Malaysian consumers toward fashion clothing brands. Social advertising and individual factors have also a positive significant relationship with the brand image. Moreover, brand image mediates the relationship between social advertising, individual factors, and buying behavior. This study provides interesting insights about Malaysian consumers by evaluating the influence of social advertising, individual factors, and brand image on their buying behavior toward the fashion clothing brands along with the mediating role of brand image. These useful insights would enable marketers to develop more influential advertising strategies. By assimilating social advertising, individual factors, and brand image literature, the main contribution of this study is the analysis of social advertising, individual factors, and brand image among Malaysian consumers in enhancing the buying behavior toward the fashion clothing brands and building brand image among communities. Precisely, this study has evaluated the influence of some unique characteristics of social advertising (such as informative, entertainment, credibility, ease of use, privacy, and contents), individual factors (such as market maven, stability, open-minded, agreeable, and materialism), and brand image on the buying behavior of Malaysian consumers.
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Shen, Dong, and Qiuyue Wang. "An exploration of US-made clothing in China." Journal of Fashion Marketing and Management 21, no. 2 (May 8, 2017): 247–61. http://dx.doi.org/10.1108/jfmm-05-2016-0046.

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Purpose The purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the relationship between country of origin (COO) and consumer perception and purchase intention; and to investigate whether China is a potential market for US-made clothing. Design/methodology/approach A survey was conducted among college students in three cities in China. A 2×3 within-subjects design with two countries and three brands was performed. Findings For Chinese consumers, country equity of China is significantly higher than the USA. However, Chinese consumers hold significantly higher perceived quality and perceived price of product for US-made clothing for all American brands. Chinese consumers have significantly higher purchase intention for US-made clothing for popular American brands with average price points. Research limitations/implications Further research could sample different groups which are better representative of the whole population. Different COOs and industrial sectors will be worth of studying. Future research also needs to quantify the potential price increase. Practical implications The conclusions can be applied to business practices by American companies identifying their brand category before developing effective sourcing strategies. Social implications This study sheds light on policy making by bringing a new approach to position US-made products in China and address the trade imbalance between the two countries. Originality/value This study deeply examines how different brands affect Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing.
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Lovšin, Francka, Lorger Brina, and Verena Koch. "Importance of Clothing Brands in the Lives of Children - Challenge for Teachers." Pedagogika 113, no. 1 (March 5, 2014): 229–39. http://dx.doi.org/10.15823/p.2014.1764.

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This paper aims to determine how clothing brands affect children’s peer relations. The study was carried out by surveying 145 students. The results indicate that children are familiar with different clothing brands but they prefer sports brands. Brands were not the most important decision factor in purchasing process. The brands like decision factor were more important for older children and boys. Older children are also more often associated possession of (non) appropriate clothing brands with negative responses from other children. The children who were afraid of ridiculing of another children also felt more self-confident wearing popular brands of clothing.
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Pujadas-Hostench, Jordi, Ramon Palau-Saumell, Santiago Forgas-Coll, and Javier Sánchez-García. "Clothing brand purchase intention through SNS." Online Information Review 43, no. 5 (September 9, 2019): 867–92. http://dx.doi.org/10.1108/oir-02-2017-0042.

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PurposeThe purpose of this paper is to investigate the intention to purchase products through clothing brands’ social network sites (SNS) based on the theory of planned behavior and uses and gratifications theory (U&G), and the moderating effects of self-image congruity (SIC).Design/methodology/approachData were collected from 1,003 followers of their favorite clothing brands’ SNS. Data analysis was performed using structural equation modeling (SEM) and multi-group SEM analysis. The models were estimated from the matrices of variances and covariances by the maximum likelihood procedure using EQS 6.1.FindingsThe results highlight the positive impact of U&G on attitude, SNS intentions and SNS use, and U&G, SNS intentions and SNS use were seen to be the main antecedents predicting purchase intentions. Furthermore, SIC was found to have moderating effects between SNS attitude and SNS intentions and between SNS intentions and SNS use.Practical implicationsThis research can help clothing brands understand the need to generate brand beliefs, and to develop contents or events to help accomplish the transition from use to purchase.Originality/valueThis research contributes to the literature by providing a better understanding of intention to use and purchase intention through clothing brands’ SNS pages.
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I Made Agus Angga Kusuma Putra, Anak Agung Istri Agung, and Desak Gde Dwi Arini. "Perlindungan Hukum Terhadap Pemegang Merek Clothing." Jurnal Interpretasi Hukum 2, no. 2 (June 18, 2021): 397–402. http://dx.doi.org/10.22225/juinhum.2.2.3448.397-402.

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Trademarks are one of the most disputed intellectual property rights. The number of brand counterfeiting events conducted to gain profit by shortcuts, namely by violating business ethics, norms, and laws certainly do not make trade good and worsen the image as a violation of IPR. The purposes of this research are to examine the form of legal protection against registered clothing brand holders and to analyze the legal consequences for businesses that market clothing brands without a license? This research uses normative legal research methods by using statutory approach. Law No. 20 of 2016 and Law No. 5 of 1999 source to know criminal sanctions and also civil sanctions against businesses that use the brand without a permit. The results of this study show a form of legal protection against registered brand holders in the form of exclusive rights granted by the state to registered brand owners. Legal consequences for businesses that market brands without a license can be penalized as follows, in article 382bis criminal code can also be penalized i.e. material acts are threatened with a maximum prison sentence of one year and a fine as high as nine hundred million rupiah.
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Fetrianggi, Ramadita, Intan Rizky Mutiaz, and Dian Widiawati. "Analisis Elemen Visual Pada Promosi Busana Muslimah di Instagram (Studi Kasus Merek Hijab Juniper Lane, Zaha, dan Zysku Xena di Bandung)." MADANIA: JURNAL KAJIAN KEISLAMAN 21, no. 1 (June 27, 2017): 89. http://dx.doi.org/10.29300/madania.v21i1.230.

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Analysis of Visual Elements on Muslimah Clothing Promotion in Instagram (Case Study on Brands of Hijab Juniper Lane, Zaha, and Zysku Xena in Bandung). Muslim clothing in the form of hijab has become popular as a religious lifestyle and identity. The popularity of hijab is due to the promotion of marketing through instagram displaying muslim fashion clothing that is designed very interesting, so that consumers become interested and marketing becomes increasing. This study aims to examine muslim clothing photos on instagram hijab with brands of Juniper Lane, Zaha, and Zysku Xena in Bandung seen from the visual elements of photography. The research method used case study with descriptive approach through visual analysis. The research subjects are instagram photos on Juniper Lane hijab brand, Zaha, and Zysku Xena in Bandung. Data collection techniques were collected by observation, instagram photo documentation study, and interviews with local brand owners of hijab and consumers. Data were analyzed by visual analysis, content analysis, and qualitative analysis. The results show that muslim clothing photos on instagram with brands of hijab Juniper Lane, Zaha, and Zysku Xena in Bandung have fulfilled the visual elements of photography, so the photo design becomes attractive, the consumers become interested in them, and the marketing becomes increasing.
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Dissertations / Theses on the topic "Clothing brands"

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Starkenberg, Marilyn. "The Importance of Brands : Swedish Generation Y Males and Clothing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26469.

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Brands are an important part of consumers’ lives, and cultural aspects affect how consumers view brands. Though a great depth of research exists on branding and consumer culture, there is a lack of knowledge about Generation Y’s perceptions of clothing in Sweden, and specifically for men, across many countries. Different people purchase branded clothing for varied reasons and possess diverse needs that branded clothing may meet. Therefore, this study focuses on determining the perception of clothing and brands that Swedish men of Generation Y hold and examines the role branded clothing plays in their lives, in hopes of creating new knowledge within the chosen topic area.
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Chang, Ya-Ting. "Taiwanese consumers perceptions of American versus Taiwanese apparel brands." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Thesis/Spring2006/y%5Fchang%5F050306.pdf.

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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Experts were also interviewed to gain deeper insights into brands and the importance that communication and branding strategies play in developing brands for consumption. Ttests and bivariate regression was performed in order to determine relationships amongst the constructs. The findings show that consumers place a relatively high importance on the brand experience and self concept constructs. Marketing and advertising companies have an enormous responsibility to ensure that the right messages are communicated to consumers in order to give consumer a positive brand experience. A robust brand strategy and Communications strategy plays a pivotal role in successful delivery of the essence and image of luxury brands. Identity and self concept theory are central to understanding consumer behaviour and consumption decisions. Copyright
Dissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Säterö, Martin, and Albert Winter. "Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39701.

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Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science  Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. Research question: What are the underlying factors that affects the attitudes of teenager ́s towards luxury fashion clothing brands? Literature review: The literature review introduces the theories and previous findings regarding the underlying factors that can be connected to our research question and explanation on the chosen generations as this study is supposed to relate to. Frame of reference: In these sections, our main investigation topic will be explained briefly what literatures explain and approach this matter. Our investigation topic “attitudes” have a meaningful role in this paper and it is defined in these sections as well is our choice of model. In the end of this chapter, we present our hypothesis which is based on our chosen model. Method: Based on the literature review and frame of reference a quantitative study was created where 408 Swedish respondents within the generation Z participated. Empirical findings: The survey consisted of 25 statements and questions as regard to our theories and could easily be connected to our chosen model. A Likert-scale from 1-5 was used so the respondents easy could fill in on what level they agreed or disagreed to. Conclusion: The conclusion on this study is that affect which are one of the three components that builds up attitudes. It is the component that positively influence teenagers the most. We can also see that social media have a great positive impact on their attitudes followed by luxury marketing and psychological benefits.
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Zirke, Irina, and Bentalhoda Atashi. "Branding strategies of Swedish 'new-luxury' fashion brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17796.

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Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. Brands can be divided into ‘traditional-luxury’, ‘new-luxury’ and ‘non-luxury’ categories, and experts have found that branding strategies of ‘traditional-luxury’ brands differ from ‘non-luxury’ brands. Where ‘new-luxury’ brands are positioned has not been clearly defined yet. The lack of theoretical research in the field of ‘new-luxury’ branding strategies justifies our choice of research.
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Weber, Adèle E. "Black urban consumers’ motivation for conspicuous and status clothing brand consumption." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46279.

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Young Black professionals (Buppies) have taken the South African market by storm. These individuals and their parents come from suppressed and poverty-stricken pasts. Since the abolishment of the Apartheid regime, they have been provided with remarkable prospects and have been given the opportunity to participate in the economy. They are a vastly growing consumer segment. However, very little information is available on their needs, desires and motivation. With their newfound wealth and higher-paying professional positions they are now able to spend money on luxury items and in so doing, express how far they have come to the outside world. The purpose of this study was to investigate and describe this dynamic market’s motivations to consume. In order to provide more insight, research was done on their motivation to engage in conspicuous and or status consumption. Previously, these constructs were used interchangeably. However, later research conducted by O’Cass and McEwen (2004) proved these constructs to be empirically different. By determining Buppies’ motivation to engage in conspicuous and or status consumption; this study contributes to the fields of consumer motivation, marketing and retail. It provides insight into the driving force behind the purchasing decisions of this emergingmarket. The theoretical background to the study comprises of a literature review providing detail on conspicuous consumption and status consumption. Some additional information is also provided on studies conducted in the past relating to the motivation to engage in these forms of consumption. The information gathered on conspicuous and status consumption is then used to formulate a conceptual framework and the research objectives in which all of the key concepts and their relationships are clearly outlined. Exploratory survey research design was employed in this study to provide insights into Buppies’ conspicuous and status consumption of clothing brands. The sample consisted of 246 (n=246) Black urban consumers between the ages of 24 and 36, living in Gauteng and currently working in a professional position. Non-probability sampling methods were employed, which included purposive and snowball sampling. Respondents completed an online self-administered questionnaire. To further ensure an appropriate sample, the online questionnaire was also distributed in paper-based format. Since a quantitative research approach was utilised the questionnaire was structured in such a way as to obtain descriptive and inferential statistical data. The questionnaire was then distributed to Buppies, after which descriptive and inferential statistics were used to accurately describe the phenomena. The results of the study indicated that Buppies are more inclined to be motivated by aspects of status consumption than that of conspicuous consumption. Buppies proved to be very aware of the image that they project and how they are seen by others thus indicating that they are motivated by high self-monitoring. The results also indicated that although Buppies do enjoy being part of a group, they do not necessarily desire to communicate their belonging to a specific reference group by utilising clothing as a social cue.
Dissertation (MConsumer Science)--University of Pretoria, 2014.
tm2015
Consumer Science
MConsumer Science
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Selhammer, Amanda. "Towards a sustainable future of apparel : Perspectives from Swedish clothing brands and sustainable fashion consultants." Thesis, Linköpings universitet, Tema Miljöförändring, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158183.

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The manner in which clothing is designed, produced and used is responsible for major negative impacts on the environment as well as major ethical and social issues on a global scale. The increased concern for sustainability issues in the industry is similarly argued to have led to transformations of the business context of apparel companies, that have been shown to increasingly incorporate sustainability in their corporate strategies. This thesis focuses on sustainability strategies of Swedish clothing brands operating in the global apparel and fashion industry, with the aim to explore the topic of sustainability in relation to the Swedish apparel industry. Through qualitative interviews with sustainability managers and consultants working within the industry, it explores the drivers for working with sustainability as well as main challenges for achieving sustainability within the apparel industry. The results show that the concept of sustainability is indeed highly complex and broad in regard to the design, production and use of clothes. Companies are influenced by many factors that drive change towards sustainability. The future of the apparel sector is believed to be increasingly affected by new ideas to produce and indeed also consume clothes that challenge the dominating linear system. In conclusion, the industry faces many challenges concerning sustainability, but the proactive approaches by apparel companies seem to create new opportunities for change. Also, the anticipated further increase in interest for sustainability in society and subsequently among consumers and other actors may stimulate further advancements of the strategic responses among apparel companies.
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Mothapo, Moshibudi Nancy. "Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area / Mothapo, M.N." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10623.

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This study focuses on the importance of clothing brands on the purchasing decisions of Generation Y individuals. The research concentrates specifically on university students aged between 17 to 26 years, located in the Vaal Triangle Area. This study aims to determine if this group of Generation Y members are brand conscious in their choices of clothing brands and what influences or motivates them to buy clothing brands. The findings suggest that Generation Y students are brand conscious, in that the right choice of clothing helps them create an image and identity for themselves. Peer and family influences play a crucial role in their choice of brands as it aids in their socialisation process. In addition, advertising is an important variable in communicating brand values and establishing an image for the brand. Celebrities also have an impact on branded clothing as they promote certain attributes such as image, quality and status. However, the results of this study are limited given that the study was only conducted amongst students in the Vaal Triangle area. Furthermore, the research does not follow the individuals over time to see how their brand choices might have changed. In order to maintain Generation Y students’ loyalty, it is recommended that brand managers focus on building an emotional attachment to make their brands special and bring a lasting competitive advantage. In addition, advertising should be used not only to create awareness but also to influence brand image and preference. Generation Y individuals establish their brand preferences at an early age especially during their years of study and, therefore, targeting this consumer group may be rewarding because with careful promotions, marketers can create a group of brand loyal customers for the future.
MCom (Business Management), North-West University, Vaal Triangle Campus, 2014
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Thaller, de Zarate Celina. "Silent waters – Diving beyond the resource nexus : A critical case study of clothing brands on water sustainability issues." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419420.

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The clothing industry can be linked to problematic issues of social equity and environmental sustainability worldwide. This is manifested in the every-day consumer behavior of industrialized societies, which heavily relies on geographically distant labor and resources. Therefore, this thesis looked at the interconnection of social equity and environmental sustainability from a nexus perspective. Nexus approaches are increasingly defining the pathway to sustainable development, yet they typically represent resource-efficient and technological solutions. This form of problematizing water sustainability can keep long-term societal justice problems ‘beneath the surface’, meaning that they are less considered. The WPR approach was used as an analysis tool to understand underlying implications of water sustainability problematizations in the clothing industry. An embedded single case study on the Sweden Textile Water Initiative (STWI) was conducted, which included and integrated literature review, brand document analysis and semi-structured interviews. The initiative’s goal is to help clothing brands to address water sustainability issues along the supply chain. The results show that water sustainability stands in connection to four overarching themes; environmental issues, economic issues, technological issues and socio-political issues. There is a consensus in the literature and amongst the industry representatives that the problems connected to water sustainability in the clothing industry mainly occur on factory level in producing countries. Additionally, the results show that brands have difficulties to act on their responsibility as strong influencers of the supply chain if there is not a business case. Overall this thesis concludes that the classical nexus approach is not a sufficient solution to water sustainability issues if resources make up the center of analysis and social implications are only considered secondary effects.
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Calixto, Chavez Angelo Fernando, Espino Fabricio Humberto Espinoza, Vera Nicole Pinedo, León Belly Grace Pucutay, and Saca Shulyandra Ttayu Valer. "Modelo de Negocio Online para la comercialización de prendas de vestir." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652305.

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La tendencia y la incertidumbre en la compra por internet están cambiando. En el 2019 se registró que cerca de 6 millones de peruanos realizan compras por internet, eso representa el 24% de la población que va en aumento más aún por la crisis generada por la llega del coronavirus que ha motivado a que muchas empresas empiezan a cambiar su proceso de ventas adecuando su modelo de negocio a la nueva forma de consumo de las personas. Asimismo, en Perú la micro y pequeña empresa supera el 95% del total, según estudio de “Brechas para el emprendimiento del Observatorio de la Alianza del Pacífico”. Dado este contexto, surge Disclothes un startup peruano con una visión innovadora enfocado en promover el reconocimiento de marcas peruanas mediante la venta de sus prendas a través de nuestra plataforma online. Nuestro objetivo es impulsar y dar visibilidad a marcas peruanas para que logren sobresalir en el mercado, tengan la oportunidad de incursionar en la venta online y así aumentar sus ventas. Asimismo, facilitar la búsqueda y compra de prendas de macas de peruanas en los clientes, lograr una experiencia de compra online eficiente. El segmento de clientes que sigue Disclothes son hombres y mujeres de 18 a 35 años pertenecientes al NSE A, B Y C que vivan en Lima Metropolitana, se preocupen por su apariencia e inviertan en compras de prendas por el canal online cubriendo un tamaño de mercado real de 49,298 y un tamaño de mercado potencial de 217,419 personas Asimismo, se pudo validar que los consumidores peruanos tienen un alto grado de dificultad en encontrar diseños de ropa de marcas locales en una plataforma web, volviéndose difícil la compra. Además, manifestaron su voluntad por comprar marcas locales, sin embargo, debe poder manejar políticas de seguridad, llevar eficientemente sus procesos siendo indispensable la confianza de compra que brinda la plataforma donde se lleva a cabo las operaciones de búsqueda y compra. Frente a esto el equipo ha desarrollado, presupuestos en áreas de marketing, responsabilidad social empresarial operaciones y recursos humanos con actividades que nos permitirá ofrecer una experiencia de compra online optima en los usuarios de Diclothes. Finalmente se estimó que el valor que tiene Disclothes es de S/407,713.12.
The trend and uncertainty in online shopping are changing. In 2019, it was recorded that nearly 6 million Peruvians make purchases online, that represents 24% of the population that is increasing even more due to the crisis caused by the arrival of the coronavirus that has motivated many companies to start changing its sales process adapting its business model to the new way of consuming people. Likewise, in Peru, micro and small companies exceed 95% of the total, according to a study on “Gaps for Entrepreneurship of the Observatory of the Pacific Alliance”. Given this context, Disclothes emerges a Peruvian startup with an innovative vision focused on promoting the recognition of Peruvian brands through the sale of their garments through our online platform. Our objective is to promote and give visibility to Peruvian brands so that they can excel in the market, have the opportunity to venture into online sales and thus increase their sales. Also, facilitate the search and purchase of Peruvian brands garments in customers, achieve an efficient online shopping experience. The client segment that Disclothes follows is men and women from 18 to 35 years old belonging to the NSE A, BYC who live in Metropolitan Lima, care about their appearance and invest in clothing purchases through the online channel, covering a real market size of 49,298 and a potential market size of 217,419 people Likewise, it was validated that Peruvian consumers have a high degree of difficulty in finding clothing designs from local brands on a web platform, making it difficult to purchase. In addition, they expressed their willingness to buy local brands, however, they must be able to manage security policies, efficiently carry out their processes, and the purchase trust provided by the platform where search and purchase operations are carried out is essential. Faced with this, the team has developed budgets in the areas of marketing, corporate social responsibility, operations and human resources with activities that will allow us to offer an optimal online shopping experience for Diclothes users. Finally, it was estimated that the value of Disclothes is S / 407,713.12.
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Books on the topic "Clothing brands"

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Burresi, Aldo, ed. Il marketing della moda. Florence: Firenze University Press, 2006. http://dx.doi.org/10.36253/978-88-6453-103-8.

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This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.
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A brand-new day with Mouse and Mole. Boston: Houghton Mifflin Harcourt, 2012.

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Hawkins, Lucy. The man and the brand: An insight into why branded clothing, with predictions for the markets future. London: LCP, 2002.

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Yee, Wong Herbert. A brand-new day! with Mouse and Mole. Boston: Houghton Mifflin Co., 2008.

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Burando to Nihonjin: Hifuku ni okeru māketingu to shōhisha kōdō. 2nd ed. Tōkyō: Hakutō Shobō, 1998.

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1-sŭng 9-pʻae Yunikʻŭllo chʻŏrŏm. Kyŏnggi-do Koyang-si: Wijŭdŏm Hausŭ, 2010.

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Novack, Lynch Jill, and McDonough Kathleen, eds. 501: This is a pair of Levi's jeans-- : the official history of the Levi's brand. San Francisco, Calif: Levi Strauss & Co. Pub., 1995.

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Berger, Erich. Marx [registered trademark] jeans. Las Palmas de Gran Canaria: Centro Atlántico de Arte Moderno, 2008.

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Global Fashion Brands: Style, Luxury and History. Intellect, Limited, 2014.

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Reddy-Best, Kelly, Dana Goodin, and Kyra Streck. 21st Century Queer Fashion Brands: Oral History Project. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/isudp.2020.64.

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In the early part of the 21st century, several LGBTQIA+ focused clothing brands emerged on the market. The purpose of this project is to document the history of each brand using the oral history method. We conducted oral histories with 24 brands with questions ranging from their own personal histories to how and why they started the brand. We are interested in the lives of the individuals who founded the brands in addition to the entire story of each brand from idea development to today so that way these stories can be a documented as an important part of fashion and retail history. We purposefully make these oral history transcripts available to the community in order to move research beyond the walls of the academy and make knowledge accessible to everyone.
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Book chapters on the topic "Clothing brands"

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Buzzo, Aline, and Maria José Abreu. "Fast Fashion, Fashion Brands & Sustainable Consumption." In Textile Science and Clothing Technology, 1–17. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1268-7_1.

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Vadicherla, Thilak, and D. Saravanan. "Sustainable Measures Taken by Brands, Retailers, and Manufacturers." In Textile Science and Clothing Technology, 109–35. Singapore: Springer Singapore, 2014. http://dx.doi.org/10.1007/978-981-287-164-0_5.

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Khandual, Asimananda, and Swikruti Pradhan. "Fashion Brands and Consumers Approach Towards Sustainable Fashion." In Textile Science and Clothing Technology, 37–54. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1268-7_3.

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Coste-Manière, Ivan, Hamdi Guezguez, Mukta Ramchandani, Marie Reault, and Julia van Holt. "Detoxifying Luxury and Fashion Industry: Case of Market Driving Brands." In Textile Science and Clothing Technology, 29–43. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-4783-1_2.

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Grover, Tarun. "Integrating Sustainable Strategies in Fashion Design by Detox 2020 Plan—Case Studies from Different Brands." In Textile Science and Clothing Technology, 45–84. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-4783-1_3.

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Delgado Luque, María Lourdes, and Miguel Angel Gardetti. "Sustainability Goes Far Beyond “Organic Cotton.” Analysis of Six Signature Clothing Brands." In Organic Cotton, 41–80. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8782-0_3.

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Barradas, Vera, María Victoria Carrillo Durán, and Daniel Raposo. "The Creation of Brands in the Online Experience: A Study About the Brand Image of Children’s Clothing." In Springer Series in Design and Innovation, 161–74. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-32415-5_12.

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Vanpeperstraete, Ben. "The Rana Plaza Collapse and the Case for Enforceable Agreements with Apparel Brands." In Interdisciplinary Studies in Human Rights, 137–69. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-73835-8_9.

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AbstractDisasters like the Rana Plaza collapse and the Tazreen Fashions and Ali Enterprises fires painfully demonstrate the limits of conventional models of labour regulation in global supply chains. Buyer-driven markets characterised by outsourcing, subcontracting and offshoring, and the price pressure that results from them, undermines both the regulatory role of the state and the potential for collective bargaining. As a result, poor and unsafe working conditions prevail in transnational corporate supply chains in the garment industry. The aforementioned disasters offer a textbook example of the challenges facing the current clothing industry and the limits of the dominant “Corporate Social Responsibility” (CSR) model used to address labour rights abuses.Yet, the responses to these disasters also provide fertile ground for alternative “worker-driven” strategies, where worker organisations enter into negotiated supply chain agreements with transnational corporations and hold the latter to account. The Bangladesh Accord and Rana Plaza Arrangement, as well as the corollary Tazreen Compensation Agreement and Ali Enterprises Compensation Agreement attempt to develop a counter-hegemonic alternative to dominant CSR practices and offer new strategies for social justice within global supply chains. This chapter describes and contextualises these agreements in a broader trajectory of labour organisations bargaining and negotiating such agreements with lead firms, highlighting how the post-Rana Plaza momentum made significant strides possible in terms of the depth, scope and enforceability of these negotiated agreements. The chapter identifies the strengths of these developments, but also identifies room for improvement for future negotiated enforceable agreements with apparel brands.
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Wang, Dr Yi. "A delivery system for Sainsbury’s clothing brand." In Fashion Supply Chain and Logistics Management, 115–26. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315466538-10.

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He, Jiaxun, and Liangjie Zhu. "From Product Brand to Platform Brand: Business Evolution of Internet Clothing Brand Handu." In China-Focused Cases, 137–66. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-2706-3_8.

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Conference papers on the topic "Clothing brands"

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Zhou, Changting, and Xiaosong Zheng. "Can China Develop Its Own Luxury brands? A Case Study of Clothing Brands." In The 7th International Scientific Conference "Business and Management 2012". Vilnius, Lithuania: Vilnius Gediminas Technical University Publishing House Technika, 2012. http://dx.doi.org/10.3846/bm.2012.037.

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Sharma, Padmakshi. "TO STUDY THE CONSUMERS BUYING BEHAVIOR TOWARDS CLOTHING RETAIL BRANDS IN AHMEDABAD CITY." In 31st International Academic Conference, London. International Institute of Social and Economic Sciences, 2017. http://dx.doi.org/10.20472/iac.2017.031.047.

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Wan Wan Norizan Wan Hashim, Nor Laila Md Noor, and Wan Adilah Wan Adnan. "Web aesthetic interaction design pattern in popular clothing brands websites: An initial investigation." In 2010 IEEE International Conference on Systems, Man and Cybernetics - SMC. IEEE, 2010. http://dx.doi.org/10.1109/icsmc.2010.5641994.

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Liu, Ying, and Taoye Zhang. "Research on Digital Marketing Strategies of Fast Fashion Clothing Brands Based on Big Data." In 2019 34rd Youth Academic Annual Conference of Chinese Association of Automation (YAC). IEEE, 2019. http://dx.doi.org/10.1109/yac.2019.8787647.

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Li, Yunfeng. "Chinese Clothing Brands Use Social Media to Frame Young Female’s Attitudes Towards Body Image." In 2021 International Conference on Public Relations and Social Sciences (ICPRSS 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211020.198.

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Dai, Yu, and Tianyi Zhou. "The Variation of Clothing Culture and the Transformation of Fashion Brands in Cross-cultural Communication." In 2021 International Conference on Social Development and Media Communication (SDMC 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220105.268.

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Guorui, Yu. "The evaluating of the questionnaire of clothing brands and construction of dimensions based on consumers' perception." In 2012 2nd International Conference on Consumer Electronics, Communications and Networks (CECNet). IEEE, 2012. http://dx.doi.org/10.1109/cecnet.2012.6202238.

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Васильева, Ж. В. "Digital transformations of the visual image of the representatives of generation Z." In Современное социально-гуманитарное образование: векторы развития в год науки и технологий: материалы VI международной конференции (г. Москва, МПГУ, 22–23 апреля 2021 г.). Crossref, 2021. http://dx.doi.org/10.37492/etno.2021.81.37.068.

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в современном социокультурном пространстве наиболее востребованным медиаканалом выступает интернет, транслирующий визуальные вестиментарные коды молодому потребителю. Цифровая реальность оперативно распространяет актуальный fashion-контент посредством социальных сетей, воспринимаемых в качестве источника передачи информации поколением Z. Специфика его мировоззрения характеризуется активной коммуникацией с брендами и потреблением цифрового fashion-продукта. Задачей данной статьи выступает анализ цифровой трансформации визуального образа generation Z, цифровых технологий приобретения реальной одежды, причин появления цифровой одежды и сферы ее применения потребителем данной возрастной группы. in the modern socio-cultural space, the most popular media channel is the Internet, which broadcasts visual vestigial codes to a young consumer. Digital reality promptly distributes current fashion content through social networks, which are perceived as a source of information transmission by Generation Z. The specifics of his worldview are characterized by active communication with brands and the consumption of a digital fashion product. The purpose of this article is to analyze the digital transformation of the visual image of generation Z, digital technologies for purchasing real clothing, the reasons for the appearance of digital clothing and the scope of its application by the consumer of this age group.
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Andreeva, Varvara Vladimirovna. "Methodology of teaching bachelors of "Management in the business of design" in the discipline of "Basics of design in Fashion", demonstrated on the example of a project assignment on researching brands: "FASHION DNА"." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2021. http://dx.doi.org/10.21661/r-555561.

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The article discusses the principles of interdisciplinary relations required to train the students of "Management in business of design", who specialize in the fashion industry. A description of a tested methodology of a design project on research and definition of the "DNA of fashion brands" is provided. The article substantiates the application of the project method in business education and design education, which has established itself as effective in training future specialists at different levels of professional training. This method provides the opportunity to integrate students into the creative process and motivate them to solve unconventional problems. Working on this project in a group allows students to acquire teamwork skills and get acquainted with the functioning of global manufacturers of clothing and accessories. The result of the project is a presentation in which all stages of research, analytical process.
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Liu, Kuan-Hsien, Tsung-Jung Liu, and Fei Wang. "CBL: A Clothing Brand Logo Dataset and a New Method for Clothing Brand Recognition." In 2020 28th European Signal Processing Conference (EUSIPCO). IEEE, 2021. http://dx.doi.org/10.23919/eusipco47968.2020.9287647.

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Reports on the topic "Clothing brands"

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Lee, Jaeha, and Minhthu Jill Nguyen. Influences on Vietnamese Consumers’ Preference for US Clothing Brands. Ames: Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-938.

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Matthews, Delisia R., and Nancy Hodges. Swapping Styles: An Exploration of Fashion Leadership, Brands, and Group Membership in the Context of Clothing Swaps. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-517.

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Liu, Chuanlan, and Langchao Zhang. Extending Auto Brand into Fashion Clothing Category: An Exploratory Study on Brand Ford. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-658.

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Cronje, Adele, and Bertha Jacobs. Black Urban Professionals' Motivation for Conspicuous and Status Clothing Brand Consumption. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1427.

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Marshall, David W., Rick Bell, and Jane L. Johnson. Brand New: An Exploratory Study Into the Role of Branding on Military Clothing Acceptability. Fort Belvoir, VA: Defense Technical Information Center, October 2000. http://dx.doi.org/10.21236/ada383539.

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