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Books on the topic 'Clothing brands'

Author: Grafiati

Published: 4 June 2021

Last updated: 27 April 2022

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1

Burresi, Aldo, ed. Il marketing della moda. Florence: Firenze University Press, 2006. http://dx.doi.org/10.36253/978-88-6453-103-8.

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This work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.

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2

A brand-new day with Mouse and Mole. Boston: Houghton Mifflin Harcourt, 2012.

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3

Hawkins, Lucy. The man and the brand: An insight into why branded clothing, with predictions for the markets future. London: LCP, 2002.

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4

Yee, Wong Herbert. A brand-new day! with Mouse and Mole. Boston: Houghton Mifflin Co., 2008.

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5

Burando to Nihonjin: Hifuku ni okeru māketingu to shōhisha kōdō. 2nd ed. Tōkyō: Hakutō Shobō, 1998.

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6

1-sŭng 9-pʻae Yunikʻŭllo chʻŏrŏm. Kyŏnggi-do Koyang-si: Wijŭdŏm Hausŭ, 2010.

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7

Novack, Lynch Jill, and McDonough Kathleen, eds. 501: This is a pair of Levi's jeans-- : the official history of the Levi's brand. San Francisco, Calif: Levi Strauss & Co. Pub., 1995.

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8

Berger, Erich. Marx [registered trademark] jeans. Las Palmas de Gran Canaria: Centro Atlántico de Arte Moderno, 2008.

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9

Global Fashion Brands: Style, Luxury and History. Intellect, Limited, 2014.

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10

Reddy-Best, Kelly, Dana Goodin, and Kyra Streck. 21st Century Queer Fashion Brands: Oral History Project. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/isudp.2020.64.

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In the early part of the 21st century, several LGBTQIA+ focused clothing brands emerged on the market. The purpose of this project is to document the history of each brand using the oral history method. We conducted oral histories with 24 brands with questions ranging from their own personal histories to how and why they started the brand. We are interested in the lives of the individuals who founded the brands in addition to the entire story of each brand from idea development to today so that way these stories can be a documented as an important part of fashion and retail history. We purposefully make these oral history transcripts available to the community in order to move research beyond the walls of the academy and make knowledge accessible to everyone.

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11

What's in a Name?: Advertising and the Concept of Brands. 2nd ed. M.E. Sharpe, 2002.

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12

Navigating fashion law: Leading lawyers on developing client brands in a changing market and monitoring key legal developments. 2nd ed. United States]: Aspatore, 2015.

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13

Miller-Idriss, Cynthia. The Extreme Gone Mainstream. Princeton University Press, 2019. http://dx.doi.org/10.23943/princeton/9780691196152.001.0001.

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Far right politics and extremist violence are on the rise across Europe, prompting scholars and policymakers to question why extremism has become so appealing to so many people. This book examines how far right ideologies have entered mainstream German culture through commercialized products and clothing laced with extremist, anti-Semitic, racist, and nationalist coded symbols and references. Required reading for anyone concerned about the global resurgence of the far right, the book shows how these new brands desensitize consumers to extremist ideas, dehumanize victims, and are virtually indistinguishable from other popular clothing.

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14

Transglobal Fashion Narratives: Clothing Communication, Style Statements and Brand Storytelling. Intellect, Limited, 2017.

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15

Franklin, Johnny Ray. God's Name Brand: Clothing America and the World for His Kingdom. AuthorHouse, 2007.

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16

Mantle, Jonathan. Benetton: The Family, the Business and the Brand. Little Brown Company, 1999.

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17

Hitto shōhin banzuke daikenkyū: Shōwa 46-nen--61-nen. Tōkyō: Nihon Keizai Shinbunsha, 1986.

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18

Birth of a Brand: Bringing up Your Business from Birth to Adulthood. Simon & Schuster, 2018.

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19

Pobutsky, Aldona Bialowas. Pablo Escobar and Colombian Narcoculture. University Press of Florida, 2020. http://dx.doi.org/10.5744/florida/9781683401513.001.0001.

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In the years since his death in 1993, Colombian drug lord Pablo Escobar has become a globally recognized symbol of crime, wealth, power, and masculinity. In this long-overdue exploration of Escobar’s impact on popular culture, Aldona Bialowas Pobutsky shows how his legacy inspired the development of narcoculture—television, music, literature, and fashion representing the drug-trafficking lifestyle—in Colombia and around the world. Pobutsky looks at the ways the “Escobar brand” surfaces in bars, restaurants, and clothing lines; in Colombia’s tourist industry; and in telenovelas, documentaries, and narco memoirs about his life, which in turn have generated popular interest in other drug traffickers such as Griselda Blanco and Miami’s “cocaine cowboys.” Pobutsky illustrates how the Colombian state strives to erase his memory while Escobar’s notoriety only continues to increase in popular culture through the transnational media. She argues that the image of Escobar is inextricably linked to Colombia’s internal tensions in the areas of cocaine politics, gender relations, class divisions, and political corruption and that his “brand” perpetuates the country’s reputation as a center of organized crime, to the dismay of the Colombian people. This book is a fascinating study of how the world perceives Colombia and how Colombia’s citizens understand their nation’s past and present.

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20

Downey, Lynn, Jill Novack Lynch, and Kathleen McDonough. This Is a Pair of Levi's Jeans: The Official History of the Levi's Brand. Levi Strauss & Company, 1997.

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21

Skaist-Levy, Pamela, Booth Moore, and Gela Nash-Taylor. Glitter Plan: How We Started Juicy Couture for $200 and Turned It into a Global Brand. Penguin Publishing Group, 2015.

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22

author, Nash-Taylor Gela, and Moore Booth author, eds. The glitter plan: How we started Juicy Couture for $200 and turned it into a global brand. 2014.

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23

Fashion Hangtag Design. Gingko Press, 2011.

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24

Unlabel: Selling you without selling out. 2013.

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25

Lury, Celia, Deirdre Boden, and Scott Lash. Global Culture Industries: The Mediation of Things. Polity Press, 2007.

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