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Dissertations / Theses on the topic 'Clothing brands'
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Starkenberg, Marilyn. "The Importance of Brands : Swedish Generation Y Males and Clothing." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26469.
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Brands are an important part of consumers’ lives, and cultural aspects affect how consumers view brands. Though a great depth of research exists on branding and consumer culture, there is a lack of knowledge about Generation Y’s perceptions of clothing in Sweden, and specifically for men, across many countries. Different people purchase branded clothing for varied reasons and possess diverse needs that branded clothing may meet. Therefore, this study focuses on determining the perception of clothing and brands that Swedish men of Generation Y hold and examines the role branded clothing plays in their lives, in hopes of creating new knowledge within the chosen topic area.
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Chang, Ya-Ting. "Taiwanese consumers perceptions of American versus Taiwanese apparel brands." Online access for everyone, 2006. http://www.dissertations.wsu.edu/Thesis/Spring2006/y%5Fchang%5F050306.pdf.
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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.
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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Experts were also interviewed to gain deeper insights into brands and the importance that communication and branding strategies play in developing brands for consumption. Ttests and bivariate regression was performed in order to determine relationships amongst the constructs. The findings show that consumers place a relatively high importance on the brand experience and self concept constructs. Marketing and advertising companies have an enormous responsibility to ensure that the right messages are communicated to consumers in order to give consumer a positive brand experience. A robust brand strategy and Communications strategy plays a pivotal role in successful delivery of the essence and image of luxury brands. Identity and self concept theory are central to understanding consumer behaviour and consumption decisions. CopyrightDissertation (MBA)--University of Pretoria, 2010.
Gordon Institute of Business Science (GIBS)
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Säterö, Martin, and Albert Winter. "Fashion Killa : A study on teenager’s attitudes towards luxury fashion clothing brands." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39701.
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Title: Fashion Killa: A study on teenager’s attitudes towards luxury fashion clothing brands. Bachelor Thesis 15HP in Business Economics (Marketing) Halmstad University School of Business, Engineering and Science Supervisor: Thomas Helgesson Examiner: Venilton Reinert Purpose: The purpose of this essay is to examine the underlying factors that affect teenager’s attitudes towards luxury fashion clothing brands. Research question: What are the underlying factors that affects the attitudes of teenager ́s towards luxury fashion clothing brands? Literature review: The literature review introduces the theories and previous findings regarding the underlying factors that can be connected to our research question and explanation on the chosen generations as this study is supposed to relate to. Frame of reference: In these sections, our main investigation topic will be explained briefly what literatures explain and approach this matter. Our investigation topic “attitudes” have a meaningful role in this paper and it is defined in these sections as well is our choice of model. In the end of this chapter, we present our hypothesis which is based on our chosen model. Method: Based on the literature review and frame of reference a quantitative study was created where 408 Swedish respondents within the generation Z participated. Empirical findings: The survey consisted of 25 statements and questions as regard to our theories and could easily be connected to our chosen model. A Likert-scale from 1-5 was used so the respondents easy could fill in on what level they agreed or disagreed to. Conclusion: The conclusion on this study is that affect which are one of the three components that builds up attitudes. It is the component that positively influence teenagers the most. We can also see that social media have a great positive impact on their attitudes followed by luxury marketing and psychological benefits.
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Zirke, Irina, and Bentalhoda Atashi. "Branding strategies of Swedish 'new-luxury' fashion brands." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-17796.
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Sweden is a country that has a rising fashion significance; with Stockholm as one of the most acknowledge fashion capitals. ‘Branding strategies’ of fashion brands, especially in the multi-billion Dollar luxury industry are gaining academic significance. Brands can be divided into ‘traditional-luxury’, ‘new-luxury’ and ‘non-luxury’ categories, and experts have found that branding strategies of ‘traditional-luxury’ brands differ from ‘non-luxury’ brands. Where ‘new-luxury’ brands are positioned has not been clearly defined yet. The lack of theoretical research in the field of ‘new-luxury’ branding strategies justifies our choice of research.
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Weber, Adèle E. "Black urban consumers’ motivation for conspicuous and status clothing brand consumption." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46279.
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Young Black professionals (Buppies) have taken the South African market by storm.
These individuals and their parents come from suppressed and poverty-stricken pasts.
Since the abolishment of the Apartheid regime, they have been provided with
remarkable prospects and have been given the opportunity to participate in the
economy. They are a vastly growing consumer segment. However, very little
information is available on their needs, desires and motivation. With their newfound
wealth and higher-paying professional positions they are now able to spend money on
luxury items and in so doing, express how far they have come to the outside world.
The purpose of this study was to investigate and describe this dynamic market’s
motivations to consume. In order to provide more insight, research was done on their
motivation to engage in conspicuous and or status consumption. Previously, these
constructs were used interchangeably. However, later research conducted by O’Cass
and McEwen (2004) proved these constructs to be empirically different.
By determining Buppies’ motivation to engage in conspicuous and or status
consumption; this study contributes to the fields of consumer motivation, marketing
and retail. It provides insight into the driving force behind the purchasing decisions of
this emergingmarket. The theoretical background to the study comprises of a literature
review providing detail on conspicuous consumption and status consumption. Some additional information is also provided on studies conducted in the past relating to the
motivation to engage in these forms of consumption. The information gathered on
conspicuous and status consumption is then used to formulate a conceptual framework
and the research objectives in which all of the key concepts and their relationships are
clearly outlined.
Exploratory survey research design was employed in this study to provide insights into
Buppies’ conspicuous and status consumption of clothing brands. The sample
consisted of 246 (n=246) Black urban consumers between the ages of 24 and 36, living
in Gauteng and currently working in a professional position. Non-probability sampling
methods were employed, which included purposive and snowball sampling.
Respondents completed an online self-administered questionnaire. To further ensure
an appropriate sample, the online questionnaire was also distributed in paper-based
format. Since a quantitative research approach was utilised the questionnaire was
structured in such a way as to obtain descriptive and inferential statistical data. The
questionnaire was then distributed to Buppies, after which descriptive and inferential
statistics were used to accurately describe the phenomena.
The results of the study indicated that Buppies are more inclined to be motivated by
aspects of status consumption than that of conspicuous consumption. Buppies proved
to be very aware of the image that they project and how they are seen by others thus
indicating that they are motivated by high self-monitoring. The results also indicated
that although Buppies do enjoy being part of a group, they do not necessarily desire to
communicate their belonging to a specific reference group by utilising clothing as a
social cue.Dissertation (MConsumer Science)--University of Pretoria, 2014.
tm2015
Consumer Science
MConsumer Science
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Selhammer, Amanda. "Towards a sustainable future of apparel : Perspectives from Swedish clothing brands and sustainable fashion consultants." Thesis, Linköpings universitet, Tema Miljöförändring, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158183.
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The manner in which clothing is designed, produced and used is responsible for major negative impacts on the environment as well as major ethical and social issues on a global scale. The increased concern for sustainability issues in the industry is similarly argued to have led to transformations of the business context of apparel companies, that have been shown to increasingly incorporate sustainability in their corporate strategies. This thesis focuses on sustainability strategies of Swedish clothing brands operating in the global apparel and fashion industry, with the aim to explore the topic of sustainability in relation to the Swedish apparel industry. Through qualitative interviews with sustainability managers and consultants working within the industry, it explores the drivers for working with sustainability as well as main challenges for achieving sustainability within the apparel industry. The results show that the concept of sustainability is indeed highly complex and broad in regard to the design, production and use of clothes. Companies are influenced by many factors that drive change towards sustainability. The future of the apparel sector is believed to be increasingly affected by new ideas to produce and indeed also consume clothes that challenge the dominating linear system. In conclusion, the industry faces many challenges concerning sustainability, but the proactive approaches by apparel companies seem to create new opportunities for change. Also, the anticipated further increase in interest for sustainability in society and subsequently among consumers and other actors may stimulate further advancements of the strategic responses among apparel companies.
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Mothapo, Moshibudi Nancy. "Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area / Mothapo, M.N." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10623.
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This study focuses on the importance of clothing brands on the purchasing decisions of Generation Y individuals. The research concentrates specifically on university students aged between 17 to 26 years, located in the Vaal Triangle Area. This study aims to determine if this group of Generation Y members are brand conscious in their choices of clothing brands and what influences or motivates them to buy clothing brands. The findings suggest that Generation Y students are brand conscious, in that the right choice of clothing helps them create an image and identity for themselves. Peer and family influences play a crucial role in their choice of brands as it aids in their socialisation process. In addition, advertising is an important variable in communicating brand values and establishing an image for the brand. Celebrities also have an impact on branded clothing as they promote certain attributes such as image, quality and status. However, the results of this study are limited given that the study was only conducted amongst students in the Vaal Triangle area. Furthermore, the research does not follow the individuals over time to see how their brand choices might have changed. In order to maintain Generation Y students’ loyalty, it is recommended that brand managers focus on building an emotional attachment to make their brands special and bring a lasting competitive advantage. In addition, advertising should be used not only to create awareness but also to influence brand image and preference. Generation Y individuals establish their brand preferences at an early age especially during their years of study and, therefore, targeting this consumer group may be rewarding because with careful promotions, marketers can create a group of brand loyal customers for the future.MCom (Business Management), North-West University, Vaal Triangle Campus, 2014
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Thaller, de Zarate Celina. "Silent waters – Diving beyond the resource nexus : A critical case study of clothing brands on water sustainability issues." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-419420.
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The clothing industry can be linked to problematic issues of social equity and environmental sustainability worldwide. This is manifested in the every-day consumer behavior of industrialized societies, which heavily relies on geographically distant labor and resources. Therefore, this thesis looked at the interconnection of social equity and environmental sustainability from a nexus perspective. Nexus approaches are increasingly defining the pathway to sustainable development, yet they typically represent resource-efficient and technological solutions. This form of problematizing water sustainability can keep long-term societal justice problems ‘beneath the surface’, meaning that they are less considered. The WPR approach was used as an analysis tool to understand underlying implications of water sustainability problematizations in the clothing industry. An embedded single case study on the Sweden Textile Water Initiative (STWI) was conducted, which included and integrated literature review, brand document analysis and semi-structured interviews. The initiative’s goal is to help clothing brands to address water sustainability issues along the supply chain. The results show that water sustainability stands in connection to four overarching themes; environmental issues, economic issues, technological issues and socio-political issues. There is a consensus in the literature and amongst the industry representatives that the problems connected to water sustainability in the clothing industry mainly occur on factory level in producing countries. Additionally, the results show that brands have difficulties to act on their responsibility as strong influencers of the supply chain if there is not a business case. Overall this thesis concludes that the classical nexus approach is not a sufficient solution to water sustainability issues if resources make up the center of analysis and social implications are only considered secondary effects.
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Calixto, Chavez Angelo Fernando, Espino Fabricio Humberto Espinoza, Vera Nicole Pinedo, León Belly Grace Pucutay, and Saca Shulyandra Ttayu Valer. "Modelo de Negocio Online para la comercialización de prendas de vestir." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652305.
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La tendencia y la incertidumbre en la compra por internet están cambiando. En el 2019 se registró que cerca de 6 millones de peruanos realizan compras por internet, eso representa el 24% de la población que va en aumento más aún por la crisis generada por la llega del coronavirus que ha motivado a que muchas empresas empiezan a cambiar su proceso de ventas adecuando su modelo de negocio a la nueva forma de consumo de las personas. Asimismo, en Perú la micro y pequeña empresa supera el 95% del total, según estudio de “Brechas para el emprendimiento del Observatorio de la Alianza del Pacífico”. Dado este contexto, surge Disclothes un startup peruano con una visión innovadora enfocado en promover el reconocimiento de marcas peruanas mediante la venta de sus prendas a través de nuestra plataforma online. Nuestro objetivo es impulsar y dar visibilidad a marcas peruanas para que logren sobresalir en el mercado, tengan la oportunidad de incursionar en la venta online y así aumentar sus ventas. Asimismo, facilitar la búsqueda y compra de prendas de macas de peruanas en los clientes, lograr una experiencia de compra online eficiente. El segmento de clientes que sigue Disclothes son hombres y mujeres de 18 a 35 años pertenecientes al NSE A, B Y C que vivan en Lima Metropolitana, se preocupen por su apariencia e inviertan en compras de prendas por el canal online cubriendo un tamaño de mercado real de 49,298 y un tamaño de mercado potencial de 217,419 personas Asimismo, se pudo validar que los consumidores peruanos tienen un alto grado de dificultad en encontrar diseños de ropa de marcas locales en una plataforma web, volviéndose difícil la compra. Además, manifestaron su voluntad por comprar marcas locales, sin embargo, debe poder manejar políticas de seguridad, llevar eficientemente sus procesos siendo indispensable la confianza de compra que brinda la plataforma donde se lleva a cabo las operaciones de búsqueda y compra. Frente a esto el equipo ha desarrollado, presupuestos en áreas de marketing, responsabilidad social empresarial operaciones y recursos humanos con actividades que nos permitirá ofrecer una experiencia de compra online optima en los usuarios de Diclothes. Finalmente se estimó que el valor que tiene Disclothes es de S/407,713.12.The trend and uncertainty in online shopping are changing. In 2019, it was recorded that nearly 6 million Peruvians make purchases online, that represents 24% of the population that is increasing even more due to the crisis caused by the arrival of the coronavirus that has motivated many companies to start changing its sales process adapting its business model to the new way of consuming people. Likewise, in Peru, micro and small companies exceed 95% of the total, according to a study on “Gaps for Entrepreneurship of the Observatory of the Pacific Alliance”. Given this context, Disclothes emerges a Peruvian startup with an innovative vision focused on promoting the recognition of Peruvian brands through the sale of their garments through our online platform. Our objective is to promote and give visibility to Peruvian brands so that they can excel in the market, have the opportunity to venture into online sales and thus increase their sales. Also, facilitate the search and purchase of Peruvian brands garments in customers, achieve an efficient online shopping experience. The client segment that Disclothes follows is men and women from 18 to 35 years old belonging to the NSE A, BYC who live in Metropolitan Lima, care about their appearance and invest in clothing purchases through the online channel, covering a real market size of 49,298 and a potential market size of 217,419 people Likewise, it was validated that Peruvian consumers have a high degree of difficulty in finding clothing designs from local brands on a web platform, making it difficult to purchase. In addition, they expressed their willingness to buy local brands, however, they must be able to manage security policies, efficiently carry out their processes, and the purchase trust provided by the platform where search and purchase operations are carried out is essential. Faced with this, the team has developed budgets in the areas of marketing, corporate social responsibility, operations and human resources with activities that will allow us to offer an optimal online shopping experience for Diclothes users. Finally, it was estimated that the value of Disclothes is S / 407,713.12.
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Lizanets, Viktoriya. "O impacto da personalidade da marca no comportamento do consumidor: uma análise ao papel do amor pela marca." Master's thesis, Universidade de Aveiro, 2016. http://hdl.handle.net/10773/16771.
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Mestrado em MarketingDada a noção de que os consumidores associam caraterísticas humanas às marcas, o propósito principal desta dissertação consiste em explorar o impacto das diferentes dimensões da personalidade da marca no comportamento do consumidor. Por outro lado, determinar as consequências do amor pela marca no comportamento do consumidor, tendo em consideração o potencial deste recente construto do marketing é outro dos objetivos fundamentais. O modelo concetual e as respetivas hipóteses de trabalho basearam-se numa amostra de 478 consumidores de marcas de roupa portugueses. Os dados foram recolhidos através da utilização de questionários online. De forma a investigar as consequências resultantes da personalidade da marca e do amor pela marca, além de análise fatorial exploratória, recorreu-se às técnicas de regressão linear múltipla. Os resultados obtidos demonstraram um impacto positivo e significativo da maioria das dimensões da personalidade da marca (pacífica, paixão, sinceridade e sofisticação) no amor pela marca. Verificou-se também o efeito positivo da dimensão pacífica, sofisticação e sinceridade na lealdade, passa palavra positivo e disponibilidade de pagar mais pelas marcas de vestuário. Este trabalho mostrou também a influência positiva das dimensões pacífica e paixão na cedência de informação pessoal e no envolvimento ativo. Concluiu-se também um impacto positivo das dimensões entusiasmo e paixão na resistência a informação negativa. No que toca ao amor pela marca, esta investigação confirmou a sua influência positiva e significativa em todas as variáveis do comportamento do consumidor consideradas neste modelo, o que reforça e completa as pesquisas anteriores. Considera-se que estes resultados constituem diversas orientações e valiosos contributos ao nível da gestão das marcas de vestuário.
Given the idea that consumers associate human characteristics to brands, the primary purpose of this dissertation is to explore the impact of brand personality, in what regards its different dimensions on consumer behavior. In the other hand, the aim of this study is to determine the effects of brand love on consumer behavior, given the importance of this recent construct on marketing. The conceptual model and associated hypotheses were based on a sample of 478 consumers, in the clothing brand context. The data were thus collected using an online survey. In order to investigate the consequences of brand personality and brand love, besides exploratory factor analysis, multiple regression techniques were conducted. The results of the present study show that almost all brand personality dimensions (peacefulness, passion, sincerity and sophistication) have a positive and significant impact on brand love. Peacefulness, sophistication and sincerity dimensions of brand personality have a positive effect on loyalty, word of mouth and the willingness to pay a price premium for a clothing brand. This research has also demonstrated the influence of peacefulness and passion dimensions of brand personality on consumer willingness to provide personal information and active involvement. Resistance to negative information is positively influenced by excitement and passion dimensions of brand personality. Concerning brand love, this research confirmed its positive and significant influence of all consumer behavior constructs considered in these model, which reinforces and completes previous findings. Therefore, these findings provide several guidelines and valuable insights for clothing brand management.
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Rojas, Robles Carla Valeria. "Elementos de la calidad de servicio al cliente en relación al posicionamiento de las marcas de ropa independiente de Gamarra para mujeres de 18 a 25 años del NSE BC." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652837.
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En la actualidad, el emporio comercial de Gamarra es un conglomerado de empresas especializadas en la confección, producción y comercialización de textiles. La mayoría de estos negocios se encuentran en crecimiento, sin embargo, no todas las marcas trabajan a profundidad elementos esenciales como la calidad de servicio y la imagen de marca, por lo que varias no se ven posicionadas en el mercado.
Dicho esto, existen cinco determinantes de la calidad de servicio establecidas por SERVQUAL, un instrumento que permite cuantificar la calidad de servicio. Estos son: confianza o empatía, fiabilidad, responsabilidad, capacidad de respuesta y tangibilidad. Sin embargo, en el presente trabajo se trabajará con un modelo de investigación único donde solo se tomará en cuenta a la Fiabilidad y Tangibilidad; y se analizará si existe una relación directa con el posicionamiento de cada marca.
Los resultados que se evaluaron al realizar este estudio SERVQUAL se analizaron mediante una variedad de pruebas, incluidas las pruebas t de muestras pareadas y los análisis de regresión multivariada. En última instancia, los resultados indican que una serie de subpreguntas que conforman las variables independientes, fiabilidad y tangibilidad, tienen una relación positiva a diferentes niveles de fortaleza con el posicionamiento de cada una de las tiendas. Por lo tanto, esta investigación proporciona una visión general de las variables esenciales en las que las tiendas deben enfocarse para mejorar su posicionamiento de Marca en Gamarra.Currently, the Gamarra commercial emporium is a conglomerate of companies specialized in the preparation, production and marketing of textiles. Most of these businesses are growing, however, not all brands work in depth on essential elements such as quality of service and brand image, so several are not positioned in the market. With that said, there are five determinants of quality of service established by SERVQUAL, an instrument that allows quantifying the quality of service. These are: trust or empathy, reliability, responsibility, responsiveness, and tangibility. However, in this work we will work with a unique research model where only Reliability and Tangibility will be taken into account; and it will be analyzed if there is a direct relationship with the positioning of each brand. The results that were evaluated from doing this SERVQUAL study were analyzed through a variety of tests, including paired-sample t-tests and multivariate regression analyses. Ultimately, the results indicate that a number of sub-questions that make up both independent variables, fiabilidad and tangibilidad, have a positive relationship at varying levels of strength with the positioning of each of the stores. This investigation therefore provides an overview of the essential variables stores should focus on to improve their Brand positioning in Gamarra.
Trabajo de investigación
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Hauge, Atle. "Dedicated Followers of Fashion : An Economic Geographic Analysis of the Swedish Fashion Industry." Doctoral thesis, Uppsala : Department of Social and Economic Geography, Uppsala University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8175.
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Carvalhinha, Marília Piccinini da. "O setor do vestuário: uma análise sobre as possibilidades estratégicas das empresas do vestuário no Brasil." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/3/3136/tde-28032008-173655/.
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O trabalho apresenta uma visão da estrutura do setor do vestuário sob o ponto da cadeia e de suas principais variáveis estratégicas. Foram estudados as atividades realizadas ao longo da cadeia e a distribuição dessas atividades entre as empresas que a compõe, identificando as principais fontes de valor para cada tipo de negócio. A base de informações levantada para essa análise inclui um panorama geral do setor do vestuário, a avaliação das principais atividades de manufatura e desenvolvimento de produto e a configuração da cadeia segundo a visão de diversos autores. A partir dessa visão, foram realizados seis estudos de casos, em empresas pequenas ou médias que estabelecem ligação entre a manufatura e o varejo. Esses casos forneceram informações sobre suas formas de inserção no mercado e a interação com seus fornecedores e clientes. As informações extraídas do estudo de casos foram aliadas às que podem ser coletadas por outras fontes, como a observação empírica e artigos publicados. O resultado foi o desenho de um quadro com as formas de inserção no mercado visíveis, a partir de três dimensões: a posição na cadeia, a presença ou ausência de marca própria, e a capacitação em design. Durante o trabalho é feita uma análise da dinâmica da trajetória dos casos, do que cada empresa avalia como fonte de valor ao seu negócio e quais foram as bases de tomada de decisão durante suas trajetórias. A partir dessa visão, a reflexão final identifica possíveis tendências para o setor, dentro de forças que parecem atuar no sentido de uma maior especialização das empresas do setor em atividades da cadeia, e traça algumas hipóteses sobre a evolução da configuração atual do setor no país.This work presents a picture of the clothing business in Brazil, analyzing the industryretail chain and the firms strategic possibilities. It was studied the distribution of activities behind different enterprises, recognizing the value sources for each type of business. The information basis raised for this analysis includes an overview of this sector, a description of the manufacture and product development activities, and the chain configuration by other authors point of view. Forward, it was researched six case studies of small or medium enterprises that operate connecting manufacture to retail activities. This cases were source of information about their insertion in this market and their suppliers and customers insertion. The data extracted were connected to the information available on other sources, as empirical evidences of this market and published articles. The result was a frame of insertion shapes on the market, visible to this study, classified by three dimensions: chain position, brand presence or absence, and design capability. Then, it was possible to analyze the dynamic of the cases course, the value source by the view of the agents on the firms, and the basis to make decision along their path. This view brought the evaluation of trends possibilities for the clothing sector, following the forces that seem to act, in the direction of the specialization of the business in certain roles on the chain, and bring some hypothesis about the evolution of the current configuration of this sector in Brazil.
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Tong, Xiao. "Creation of brand equity in the Chinese clothing market." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4367.
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Thesis (Ph. D.) University of Missouri-Columbia, 2006.The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 9, 2007) Vita. Includes bibliographical references.
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JIN, YOUQI, and XIAOCHEN XU. "Developing a strong brand." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15581.
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Marques, Mónica Sofia Ramos. "Factors affecting adolescents’ choice of branded vs. fashionable clothing." Master's thesis, NSBE - UNL, 2011. http://hdl.handle.net/10362/10092.
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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe aim of this project is to analyse the importance of branded and fashionable clothing, and which of them is the most important for adolescents when choosing their clothes, according with gender and age. The research analysed how three factors (peers’ influence, materialistic behaviour and self-esteem) affected adolescents’ clothing choices in the Portuguese market. 148 adolescents (12 and 16 years old) participated in the research, by answering a questionnaire. Results show that teenagers do not draw a separation between brands and fashion, and that their clothing preferences reflect their peers’ advices and level of materialism.
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Decheco, Castro Maria Claudia, and Montes Beatriz Isabel Soto. "Brand communities, social support, brand engagement en relación al brand loyalty en la categoría de clothing retail." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655614.
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La presente investigación tiene como objetivo analizar la categoría de clothing retail en el contexto peruano. Actualmente, el consumidor tiene más en cuenta el performance de una marca, no en cuántos canales está presente, ya que lo más resaltante son las estrategias que utilizan en la relación al cliente, siendo el tipo de contenido el que puede inducir a realizar compras a través del canal online u offline, migrando entre estos canales durante el proceso de compra.
Diferentes marcas han podido reconocer la importancia del Social Commerce, siendo este un nuevo desarrollo del comercio electrónico generado por el uso de las redes sociales para empoderar clientes para interactuar en Internet. De esta manera, se han identificado diferentes variables que permitirán conocer la efectividad de la comunicación de las marcas en las redes sociales. Por ello, esta investigación tomará en cuenta el estudio de cuatro variables, Brand Communities, Brand engagement, Social Support y Brand loyalty.
Este estudio se ha basado en diversas investigaciones que han utilizado una metodología cuantitativa. Es así que, a través del aporte de diferentes autores, se realizó un contraste de definiciones y relaciones con las variables mencionadas.
Finalmente, en este trabajo se espera evidenciar la base teórica que sí existe una relación entre el social support y las brand communities y, si esta suele implicar el desarrollo del brand engagement y el brand loyalty.The present research is aimed to analyze the category of clothing retail in the Peruvian context. Currently, the consumer takes more account of the performance of a brand, not on how many channels it is present because the most important things are the strategies they use in the customer relationship. Thanks to the type of content that can induce purchases through the online or offline channel, migrating between these channels, during the purchase process. Different brands have been able to recognize the importance of Social Commerce, this being a new development of e-commerce generated by the use of social networks to empower customers to interact on the Internet. In this way, the different identified variables will allow knowing the effectiveness of the communication of brands on social networks. Therefore, this research will take into account the study of four variables, Brand Communities, Brand engagement, Social Support, and Brand loyalty. This study is based on various researches that have used a quantitative methodology. Thus, the input of different authors had been contrasted and related to the selected variables. Finally, this work is expected to show the theoretical basis if there is a relationship between social support and brand communities and, if this usually implies the development of brand commitment and brand loyalty.
Trabajo de investigación
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de, Arteaga Sebastian. "Bio-based Clothes Covers for a High-end Clothing Brand." Thesis, KTH, Maskinkonstruktion (Inst.), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-182900.
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There is a growing interest in using plastics from renewable resources and other bio-based materials to replace conventional oil-based plastics. This report presents the development of a new bio-based clothes cover for a high-end clothing brand. The project was carried out as a Master’s Thesis project in Industrial Design Engineering at the research institute Innventia AB commissioned by the clothing brand Tiger of Sweden. The project’s development process was based on The Mechanical Design Process by David G. Ullman. A web-based survey, an idea generation workshop and a perception study were performed as a basis for the investigation. The new clothes cover is intended for hanging clothes, primarily suits. The new clothes cover should be effectively managed in the transport chain and be aesthetically appealing. Additionally, it should add value by being used by the end-users as a transport bag when buying a suit. The study had a large focus on the selection of a suitable bio-based material for the application. The project resulted in two product concepts: one to be used from production to retail and from the store to the customer’s home and the other primarily to be used as a transport cover. The first concept, Concept 1, is a foldable clothes cover made in bio-based polyethylene. The product concept fulfills the requirements within the transport chain and can also be carried as a garment bag. Concept 2 is a premium transportcover also made in bio-based polyethylene. The cover has a stiff exclusive look and is closed at the bottom with a resealable zip-lock. Bio-based polyethylene was selected because it possesses the most suitable properties for this demanding application and is nearest to a commercially implementable solution. The flexibility, water barrier and great manufacturability of polyethylene outperformed the other bio-based competitors among starch-based plastics, polylactic acid and paper materials. The project was delimited to be adapted to the prevailing methods Tiger of Sweden was using in their transport chain and finally, cost and profitability studies were not included.Det finns ett ökat intresse för att använda plast från förnyelsebara råvaror och andra biobaserade material i syfte att ersätta oljebaserad plast. Den här rapporten presenterar utvecklingen av ett nytt biobaserat klädskydd för ett exklusivt klädmärke. Projektet utfördes som ett examensarbete inom teknisk design på forkskningsinstitutet Innventia AB på uppdrag av klädmärket Tiger of Sweden. Utvecklingsprocessen i projektet baserades på boken The Mechanical Design Process av David G. Ullman. En webbaserad enkätundersökning, en idégenereringsworkshop och en perceptionsstudie låg till grund för studien. Det nya klädskyddet är avsett för hängande klädesplagg, framförallt kostymer. Skyddet ska även kunna hanteras på ett effektivt sätt inom transportkedjan och vara estetisk tilltalande. Utöver detta så ska skyddet kunna användas av slutkunden som ett kostymfodral vid köp av kostym. Studien hade ett stort fokus på att identifiera ett lämpligt biobaserat material för det nya skyddet. Projektet resulterade i två produktkoncept där det ena är avsett att användas från produktion till butiken och vidare från butiken till konsumentens hem och det andra primärt som ett transportskydd. Det första konceptet, Koncept 1, är ett vikbart klädskydd gjort av biobaserad polyeten. Produktkonceptet lever upp till kraven inom transportkedjan, men kan också användas som ett kostymfodral av slutkunden. Koncept 2 är ett premium transportskydd som också är i biobaserad polyeten. Skyddet har ett styvt exklusivt utseende och stängs undertill med en återförslutningsbar zip-lock. Biobaserad polyeten valdes för att den har lämpligast egenskaper för den här applikationen samt att den är kommersiellt realiserbar. Biobaserad polyeten är flexibelt,har god vätskebarriär och producerbarhet vilket gör den oöverträffad gentemot sina biobaserade konkurrenter, så som stärkelsebaserad plast, polylaktid (PLA) och papper. Projektet var avgränsat till att slutkonceptet skulle kunna hanteras inom transportkedjan med Tiger of Swedens rådande metoder. Ingen kostnadsanalys eller lönsamhetsstudie var inkluderad i projektet.
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Wilson, Axel, and Nina Persson. "The Interplay Between Brand Loyalty and Brand Satisfaction : A qualitative study of consumers in the clothing industry." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-315714.
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This thesis focuses on clarifying how brand loyalty interplays with brand satisfaction. As most research conducted on this subject have been quantitative, this study takes a qualitative approach as a way to further describe the interplay on an individual level in a specific context, in this case the clothing industry. It has been conducted through semi-structured interviews, using seven heterogeneously brand loyal informants who answered questions concerning their brand satisfaction and brand loyalty towards brands within the clothing industry. The results demonstrates that there are significant differences in the interplay on the individual level, though most of these can be explained through previous research. Furthermore, there is considerable differences between interplay that can be explained by the brand loyalty levels of the informants. The interplay was clear amongst manifestly brand satisfied consumers. Subcategories to mental brand loyalty influenced both brand loyalty and brand satisfaction and the identification-subcategory had a distinct influence on the reasoning of all consumers.
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Janowska, Karolina. "Metrosexual men’s shopping habits : study of the modern men’s clothing brand selection." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2520.
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Metrosexual men living in Växjö travel to other bigger cities in order to purchase desirable clothing. They are highly concerned about expressing desirable image through clothing, brand selection and personal attachments. Strong appearance and fashion awareness as well as desire for refreshing their wardrobe and image update categorize them as early adopters of new clothing collections. Metrosexual men are favorite brand switchers, which means brand loyal to few clothing brands within product category.
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Xiao, Ranran. "A study of effective apparel brand building strategies in the Chinese market." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/r_xiao_052810.pdf.
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Thesis (M.A. in apparel, merchandising, design and textiles)--Washington State University, May 2010.Title from PDF title page (viewed on July 13, 2010). "Department of Apparel Merchandising, Design and Textiles." Includes bibliographical references (p. 49-55).
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Luk, Christine. "Hong Kong competitiveness : brand marketing in the garment industry /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18831138.
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Luk, Christine, and 陸智倩. "Hong Kong competitiveness: brand marketing inthe garment industry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B3025677X.
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Bischoff, Tim, and Celine Staufenberg. "Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53071.
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Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. Especially the clothing industry has a higher interest to create an overall experience since they are operating in different markets. Moreover, sustainability became a huge trend pushing companies to implement sustainable practices. This trend can also be recognized in the clothing industry which makes up 8.1 % of the whole greenhouse gas emissions globally and customers are more and more aware of this. Companies need to change their overall approach to how they produce and how they communicate, to avoid being labelled as a greenwashing company. In the outdoor-clothing industry, Patagonia is one of the most successful brands – heavily focusing on sustainability. Their brand experience could be one factor for their success, which makes this brand an interesting case to further study this concept. Yet there is limited research on this topic in the literature, no study applied the BXS to one specific company nor into the context of sustainability in the clothing industry. Purpose: The purpose of the study is to investigate and analyse the brand experience of the outdoor-clothing brand Patagonia with the aim of identifying the effects of sustainability efforts on the brand experience. Method: To investigate the research question appropriately a qualitative research has been conducted by interviewing 13 customers of Patagonia. To structure the study adequately, we relied on the brand experience scale of Brakus et al. (2009) referring to a deductive approach. Nevertheless, inductive elements influenced our sampling process and the data analysis to develop the new model green brand experience by considering the sustainability efforts of Patagonia. Conclusion: The findings revealed that the brand experience scale by Brakus et al. (2009) is applicable, and all dimensions are influenced by the brand experience. Furthermore, two additional dimensions were identified: green brand trust and green brand image. In the end, a new model named green brand experience is presented. It consists of 6 dimensions which are described through items that show the strongest influence in each dimension. As a conclusion, recommendations for strategies and tools for sustainable companies are given to create a green brand experience. Aside from honest and clear communication, the mission to act sustainable should be in the focus of the experience ahead of promoting their own products.
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Chen, Hsin-Teh. "Factors Affecting Perception of Fit of Jeans." Thesis, North Texas State University, 1987. https://digital.library.unt.edu/ark:/67531/metadc500737/.
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The purpose of this research was to determine if perception of fit in jeans will vary by target wearer, sex, educational background, political-social attitudes, and brand name. One hundred and sixteen usable questionnaires were completed by students enrolled in the 1987 spring semester at a university in North Texas. The questionnaire gathered data about perception of fit in jeans, social-political attitudes, clothing interest, and jeans consumption. No differences were found between perception of fit by sex or target wearer. Factors found to affect perception of fit were educational background, political-social attitudes, brand name, and clothing interest. Subjects indicated fit was the most important factor considered when purchasing jeans.
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Ji, Hye Kang. "The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand a cognitive appraisal perspective /." online access from Digital Dissertation Consortium access full-text, 2007. http://libweb.cityu.edu.hk/cgi-bin/er/db/ddcdiss.pl?3291278.
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Kolatsis, Stavroula. "Differences in interpersonal and impersonal influences on clothing brand status consumption across different population groups." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/63303.
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This empirical study investigated how interpersonal influences (normative receptiveness and
informative influences) and impersonal influences differ across different population groups in
terms of status consumption of clothing brands. The theory of consumer socialisation directed
the study and was used to describe consumers’ susceptibility to interpersonal and impersonal
influences by encompassing its two major components: the learning processes and socialisation
agents. The interpersonal influences, normative receptiveness and informative influences
together with the impersonal influences were included in the conceptual framework and
hypotheses. The theory of consumer socialisation was selected as it provides a suitable
framework to explain how consumers are socialised over time through interpersonal and
impersonal agents so that they come to prefer or purchase certain products such as status
clothing brands.
A survey research design was followed. Data were collected with a structured self-administered
questionnaire, developed from existing scales. Non-probability sampling techniques,
convenience and quota sampling were used to include an appropriate sample size. Trained field
workers distributed the questionnaire to the target population in suburbs in Tshwane. A total of
1014 (N=1014) usable questionnaires were completed. The sample consisted of males and
females living in Tshwane, 19 years and older from all population groups. The data were
captured and coded and then analysed with the help of a statistician who made use of descriptive and inferential statistics. The EFA retained three factors: normative receptiveness,
impersonal influences and informative influences. The results from the CFA confirmed that the
measurement model fit was good. Subsequently, GLMs were performed to assess if differences
exist in interpersonal and impersonal influences across the different population groups’ status
consumption of clothing brands.
The findings showed that normative receptiveness, informative and impersonal influences had a
statistically significant effect on the status consumption of clothing brands. From the three
independent factors, normative receptiveness had the greatest effect on status consumption
and showed significant difference across population groups when factoring in gender,
education, age and income into the GLM models. Impersonal influences showed minor
significant differences across population groups’ status consumption when gender was
considered in the GLM model. Even though informative influences affected status consumption,
no significant differences could be found across the different population groups when factoring
in demographic factors. Findings can be useful for retailers and marketers to direct their market
segmentation strategies and target consumers who would engage in status consumption.
Normative receptiveness elements such as word of mouth from reference groups and social
comparison in advertisements can add value to clothing brands’ campaigns.Hierdie empiriese studie ondersoek of invloed interpersoonlike invloede (normatiewe ontvanklikheid en informasie invloede) en onpersoonlike invloede verskil oor verskillende bevolkingsgroepe in heem in terme van statusverbruik van klere-handelsmerke. Verbruikersosialiserings teorie het die studie gerig en is gebruik om verbruikers se ontvanklikheid vir interpersoonlike en onpersoonlike invloede te beskryf, deur die twee hoofkomponente die leerprosesse en sosialisering agente te inkorporeer. Die interpersoonlike invloede, normatiewe en informatiewe invloede, saam met die onpersoonlike invloede is in die konseptuele raamwerk en hipoteses ingesluit. Die teorie verbruikersosialisering is gekies aangesien dit 'n geskikte raamwerk verskaf om te verduidelik hoe verbruikers deur interpersoonlike en onpersoonlike agente gesosialiseer word met verloop van tyd om bepaalde produkte te verkies of te koop soos status klere-handelsmerke. ’n Opname navorsingsontwerp is gevolg. Data is met behulp van 'n gestruktureerde selfgeadministreerde vraelys ingesamel. Die vraelys is ontwikkel uit bestaande skale. Niewaarskynlikheid steekproeftegnieke, gerief en kwota, is gebruik om 'n geskikte grootte steekproef in te sluit. Opgeleide veldwerkers het die vraelys aan die teikenpopulasie in voorstede van Tshwane versprei. ‘n Totaal van 1014 (N = 1014) bruikbare vraelyste is voltooi. Die steekproef het uit mans en vroue, 19 jaar en ouer van alle bevolkingsgroepe, woonagtig in Tshwane, bestaan. Data is vasgelê en gekodeer waarna analises/ontledings met behulp van 'n statistikus gedoen is. Die statistikus het van beskrywende en inferensiële statistiek gebruik gemaak. Die EFA het drie faktore: behou naamlik, normatiewe ontvanklikheid, onpersoonlike invloede en informatiewe invloede. Die resultate van die CFA bevestig dat die meting model se passing goed was. Daarna is GLMs uitgevoer om te bepaal of daar verskille in interpersoonlike en onpersoonlike invloede oor die verskillende bevolkingsgroepe se statusverbruik van klerehandelsmerke bestaan. Die bevindinge het getoon dat normatiewe ontvanklikheid, informatiewe en onpersoonlike invloede 'n statisties beduidende effek op die statusverbruik van klere-handelsmerke gehad het. Van die drie onafhanklike faktore, het normatiewe ontvanklikheid die grootste invloed op statusverbruik gehad en toon ook beduidende verskil oor bevolkingsgroepe wanneer geslag, onderwys, ouderdom en inkomste in die GLM modelle ingebring is. Onpersoonlike invloede toon geringe beduidende verskille oor bevolkingsgroepe se statusverbruik wanneer geslag in die GLM model ingebring is. Selfs al het informatiewe invloede ‘n invloed op verskillende bevolkingsgroepe se statusverbruik was daar geen betekenisvolle verskille gevind wanneer demografiese faktore ingesluit is nie. Bevindinge kan nuttig wees vir kleinhandelaars en bemarkers om hul marksegmentasie strategieë te rig en om spesifieke teikenverbruikers wat statusverbruikers is te bereik. Normatiewe ontvanklikheid elemente soos mondelingse oordrag van inligting deur verwysingsgroepe en sosiale vergelyking in advertensies kan waarde tot klere handelsmerke veldtogte voeg.
Dissertation (MConsumer Science)--University of Pretoria, 2017.
Consumer Science
MConsumer Science
Unrestricted
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Castillo, Sotomayor Sandra, and Cornejo Nicholas Guimet. "User Experience, Brand Image y Customer Satisfaction del E-Commerce en relación al Brand Loyalty en la categoría de clothing retailers." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/656756.
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El estudio busca medir e identificar la relación de los factores Experiencia del usuario, Imagen de marca y Satisfacción del consumidor respecto a la Lealtad de la marca de un e-commerce, dentro de la categoría de clothing retailers. El trabajo de investigación busca determinar si para conseguir la lealtad de la marca en un e-commerce, se deben cumplir con los factores mencionados. Para el presente estudio, se realizó una investigación a los aportes de diferentes autores a nivel global, para conocer su postura respecto a la relación de estas variables con la lealtad de la marca. Asimismo, se identificó como se encuentra la categoría en estudio dentro del contexto actual y, también, cómo se está desarrollando el e-commerce dentro de nuestro país. Con ello, según lo investigado se puede identificar que cada uno de los factores al cumplirse; mediante acciones y herramientas para ofrecer la mejor experiencia, y reforzar la relación con la marca; logran generar la lealtad de sus consumidores hacia la marca.The purpose of the following study is to measure and identify the relationship between the following factors: User Experience (UX), Brand Image and Customer Satisfaction; and how these can relate to Brand Loyalty within the E-Commerce of the clothing retail category. The focus of this study is to determine if the mentioned factors are a requirement to achieve customer loyalty towards a brand. Furthermore, for the development of the following, we have recognized the stance of various authors from around the globe upon how the variables relate to Brand Loyalty. In addition, the study identifies the current state of the clothing retail category amongst the context and how it has affected the development in Peru. Therefore, according to the investigation, we can infer that if every factor is successfully applied; throughout proper actions and tools oriented by improving customer experience and customer to brand relationship, brand loyalty can be generated.
Trabajo de investigación
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Peterson, Katie Ha-Brookshire Jung. "Brand origin and consumers' pereceptions of apparel product attributes relating to quality." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6572.
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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on December 18, 2009). Thesis advisor: Dr. Jung Ha-Brookshire. Includes bibliographical references.
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Scott, Darcea. "Female consumers' awareness of and preference for brand name apparel." Thesis, Virginia Polytechnic Institute and State University, 1986. http://hdl.handle.net/10919/101147.
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This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name apparel awareness, preference, and perception were also investigated in relation to several demographic variables.
Women professors and secretaries employed at Virginia Polytechnic Institute and State University (VPI&SU) were chosen as the sample for this study. A questionnaire was developed to ascertain the needed information and was distributed to 471 women by the intercampus mail system during the summer of 1985. The sample consisted of 97 secretaries and 73 professors, for a total of 170 participants.
It was found that the brand name of apparel was unimportant to the sampled consumers in the purchase of dresses for the job, sleepwear and casual clothing. Within these classifications, consumers were generally more concerned with intrinsic garment features such as fit, construction, material, care, and style. Magazines were not found to be a major vehicle to provide clothing information, nor was magazine readership found to be related to the respondents’ levels of overall recognition and preference for name brand clothing. Consumers who were exposed to brand name apparel via media or store displays had a greater level of brand recognition and recall, which ultimately lead to greater preference for brand name apparel. Occupation and total household income were not found to be significant determinants of brand name awareness and preference.M.S.
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Overstreet, Kay L. "Children's Inferences Based on Brand Personality." Thesis, University of North Texas, 1993. https://digital.library.unt.edu/ark:/67531/metadc500407/.
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This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on brand personality, and apply brand personality to themselves. An attempt to identify sources of inferences was inconclusive.
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Edberg, Elinor, and Oscar Sivertzen. "Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.
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Previous research has proven that perceived Brand Authenticity functions as a differentiator, which brands can use to stand out in today’s marketplace. However, few studies have investigated whether it is possible for brands to become more profitable by utilizing their authenticity. This thesis therefore investigates the relationship between the two branding concepts Brand Authenticity and Customer-Based Brand Equity (CBBE). An explanatory survey study is made on the Swedish retail clothing industry, which measures the effect of the Brand Authenticity associations Continuity, Originality, Trustworthiness, Genuineness, Heritage, and Symbolism on the CBBE outcomes (1) consumers’ willingness to pay a price premium, (2) recommend a brand, and (3) buy a brand before other brands. The results show that while some Brand Authenticity associations increase the CBBE outcomes, others seem to give no effect and some even to undermine them. If brand managers of authentic brands wish to increase their value sales through price premiums and increase volume sales through increased purchases, they should focus on communicating Symbolism, Originality and Genuineness. If decreased marketing costs through word of mouth is the goal, brand recommendations can be achieved through communicating Trustworthiness as well. However, Continuity and Heritage should be avoided in all brand communication if increased profits is the primarily goal.
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DAHLLÖF, AMANDA, and JULIA SVANSBO. ": Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18075.
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The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. Data were collected through semi-structured interviews with local fashion designers, clothing manufacturers and ministry representatives. Observations in manufacturing plants, local markets and tailoring studios were also carried out. The findings were analyzed through an analysis model based on Porter’s diamond model, enhanced with the notions of country of origin effect (COO), corporate social responsibility (CSR) and customer-based brand equity (CBBE). The findings show a sector that is struggling with its competitiveness on a local, regional and international level. Lack of relevant factor conditions such as cheap labour and energy as well as low local demand indicates that the country is not suitable for mass-production of clothes. The emerging fashion scene shows abundance in creativity and entrepreneurship, but there is a need for more developed tailoring skills, product quality level and knowledge in management and marketing. Rwanda is not competitive for mass-production of clothing, but the sector could profile itself on high-end fashion and products with craftsmanship qualities. Allocating resources to education and investments in supporting industries could help the Rwandan clothing-manufacturing sector to profile itself on a regional and international market. No studies on the Rwandan clothing-manufacturing sector and its competitiveness have been done since 1989. Due to the shifting focus towards East-Africa as a textile and clothing-manufacturing hub, an update of the situation in Rwanda was found relevant. The study contributes to the existing literature on competitiveness in the textile industry and forms a relevant stepping-stone for further research.Program: Textilekonomutbildningen
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Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.
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Luxury fashion brands seem to contradict sustainability. The values of sustainability are commonly associated with terms such as sharing, collaboration, austerity, and collective thinking. Luxury, however, is associated with excess, self-indulgence, delight and decadence (Kapferer & Bastien, 2012:360). Further paradoxes exist where the apparel of the luxury consumer is often manufactured by labourers in low wage-paying producing countries. High wastage is evident in the seasonality of the fashion industry. However, work opportunities are created by the fickleness of the fashion industry and the constant need to own the most current designs (Black, 2012:8). Owing to the high visibility of luxury fashion and the contractions between one -- on the one hand -- supplying income to families by way of employment and -- on the other hand -- not complying to sustainable international human resource practices, fashion brands are the focus of many non-governmental organisations (NGOs) that use the mass media to expose any social wrongdoing in the industry. Luxury fashion brands are constantly in the spotlight, as highlighted in articles posted by the Clean Clothes campaign, a custodian for employees in the global garment industries; Greenpeace; and People for the Ethical Treatment of Animals (PETA). An example of such practices was when Greenpeace reported in 2009 that shoe brands such as Timberland and Clarks were manufactured from leather sourced from the hides of cattle in illegally deforested areas in Brazil. This provided negative publicity for these luxury shoe brands as well as for the Brazilian government that was financing this project (Vurro, Russo & Perrini, 2009:609). The luxury fashion brand industry, as well as the consumers of luxury fashion labels, are accused -- often only for the sake of sensationalism -- of living in the lap of luxury whilst maintaining a supply chain that is riddled with unsustainable practices. The social structure and hierarchy of patrons within a community have, since the Middle Ages, been signalled by the clothes they wore. Social class was a birthright. Today, sporting luxury brands continues to serve as status symbols, but unlike mediaeval times, it is not limited to people with a high social standing at birth as one can work for status, and purchase the items because one deserves them. (Han, Nunes, & Drèze, 2010:15). In 2009, during the International Herald Tribune (IHT) Suzy Menkes, the fashion editor at The Herald, called for “luxury”’ and “fashion” to be separated. Luxury prides itself in its handcrafted garments manufactured by respected tradesmen in the industry. The outcome is that the manufactured goods are made to last a lifetime (Gibson, 2012:23).
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Thomas, Minnet. "Describing the brand wearing male consumer and his searching and evaluating behaviour in the retail environment / M. Thomas." Thesis, North-West University, 2008. http://hdl.handle.net/10394/4208.
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Hancock, Joseph Henry. ""These aren't the same pants your grandfather wore!" the evolution of branding cargo pants in 21st century mass fashion /." Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1174323221.
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Björk, Sarah, and Niklas Järnliden. "Hur återförsäljare kan arbeta med sitt varumärke : En fallstudie bland klädåterförsäljare i Halmstad." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15711.
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The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service. Service, quality and durability have been the main strategies to differentiate them from low-price chains.Undersökningen har visat på att återförsäljare i mellanprissegmentet differentierar sig mest genom att utveckla en stark identitet kring varumärket. Personligheten involverar butiksatmosfär, sortiment samt marknadskommunikation. I större kedjor har verksamheten valt att förlägga ansvaret för detta på ledningsnivå, vilket underlättar för butiker på lokal nivå. Genom att centralstyra dessa strategier kan verksamheten dels försäkra sig om att kedjan styrs i den riktning företaget vill och följer positioneringskonceptet. Dels kan butiksansvariga hänge sig åt att arbeta med verksamheternas kärnvärde, som är service. Service, kvalitet och hållbarhet har även varit de främsta strategierna för att differentiera dem från lågpriskedjor.
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Eriksson, Louise, and Jessica Pettersson. "The Possibility of Sustainability : En studie om hållbarhetsarbete i klädbranschen." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76918.
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Syfte och forskningsfrågor Studien syftar till att ur ett företagsperspektiv undersöka hur detaljhandelsföretag inom klädbranschen tillämpar hållbarhetsarbete i butiksmiljön, och huruvida det kan påverka varumärket. Med sin utgångspunkt i syftet har följande två forskningsfrågor formulerats: På vilka sätt utformar och tillämpar klädbranschen kommunikation av hållbarhetsarbete i butiksmiljön? Vilken betydelse kan hållbarhetsarbete inom klädbranschen ha för butikskedjors varumärke? Metod Studien är en fallstudie av den svenska klädbranschen och utformad av en kvalitativ metod. Ansatsen är abduktiv och innefattar därför ett växelspel av ett induktivt såväl som ett deduktivt synsätt. Studiens empiriska material har samlats in genom åtta semistrukturerade intervjuer med respondenter med koppling till hållbarhetsarbete i klädbranschen. Slutsatser Studiens resultat har genererat ett antal slutsatser gällande hållbarhetsarbete som kan vara till nytta för företag inom klädbranschen. En slutsats är att kommunikationen av hållbarhetsarbetet i butiksmiljön bör integreras, tydliggöras och vara lättillgänglig för att kunna påverka konsumenter till en mer hållbar konsumtion. Vidare påvisar studien att hållbarhetsarbetet framförallt påverkar varumärken positivt men att trovärdighet är avgörande, då det annars kan få motsatt effekt. Studien konstaterar även att lagstiftning kan vara användbart, men att varumärken gynnas mer av egna initiativ.Purpose and research questions This study aims at investigating, from a business perspective, how retailers in the clothing industry apply sustainability work in the store environment, and whether it may affect the brand. Based on the purpose, following two research questions have been formulated: In what ways does the clothing industry design and apply communication of sustainability work in the store environment? What importance can the work with sustainability in the clothing industry have for the brands of retail chains? Method This study is a case study on the Swedish clothing industry and is based on a qualitative research method. It utilises an abductive perspective and therefore involves an inductive as well as a deductive approach. The empirical material of the study has been collected through eight semistructured interviews with respondents in connection with sustainability in the clothing industry. Conclusion The results of the study have generated a number of conclusions regarding companies work with sustainability that may be useful for the clothing industry. One conclusion is that communication of sustainability in the store environment should be integrated, clarified and easily accessible to influence consumers for more sustainable consumption. Furthermore, the study shows that sustainability primarely affects brands positivily, but credibility is crucial, otherwise it may have the opposite effect. The study also finds that legislation can be useful, but brands benefit more from their own initiatives.
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ZHONG, ER-HAN, and 鍾兒翰. "Applying Correspondence Analysis to Brands of Bargain Clothing Chains." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/xp277t.
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碩士嶺東科技大學
行銷與流通管理系碩士班
107
This study is based on the top six brands of bargain clothing chains to investigate their brand positions, where the brands are H&M, ZARA, UNIQLO, GAP, NET and Giordano. The study employs the correspondence analysis to explore and to understand the market positioning among Taiwanese consumers for these brands. The results can be used as references of marketing strategies for decision makers of these brands. From the perceptual map of the correspondence analysis, H&M and ZARA are relatively competitive brands of each other. The rest of the four brands are relatively sole brands without competitive brands. For the material feature of the elasticity, Girodano performs the best among the six brands.
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Chiu, Wsiao-Wen, and 邱筱雯. "Investigating Management and Marketing Strategies for Native Web Clothing Brands." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/abeht9.
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碩士致理科技大學
企業管理系服務業經營管理碩士班(含碩士在職專班)
104
One of the revolutionary impacts the advances of internet has on modern life is online shopping. In the past, shopping in the stores is how people get their clothes. Nowadays, online shopping provides convenient and time-saving shopping environment as an alternative for many people in this fast-paced modern world. Therefore, e-commerce has become a trend to meet people’s needs of choosing clothes. The purpose of this study is to examine the online marketing strategy and management model of online clothing businesses that are popular recently -myDress. Secondary information is collected and analyzed while is used to sort out the construct of brand image, internet marketing and website visual design. By this example, this study further discusses the features that a successful online clothing trade brand should have.
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Wen, Na Jun, and 那君文. "The Competitive Advantage of Taiwan-Remix based Trend Clothing Brands." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/95714370774372434604.
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碩士育達科技大學
企業管理所
103
Trend Apparel has been the most popular stories in the past few years. Moreover, it is written in almost every fashion magazine in Taiwan. Nowadays it becomes the hottest issue of apparel industry . In Taiwan, besides media coverages, none of authentic date or research provide evidence to have general public to realize fundamental elements and competition of Taiwan apparel industry. .. Thus, my research is to provide background information for those who is highly interested in engaging the business. In order to analyze the results, there are several analysis steps in this research, which go as follow: 1. To collect information of various brands as background information, data and archives. 2.To use the documentary analysis to establish research constructure and analysis. I’ll choose several significant Taiwanese brands and separate them into four categories: “Trend Speciality ”, “Brand Establishment”, “Marketing Models”, “Fundamental Resources”. The questionnaire will also contains twenty different attributes. From the statistics we can conclude the similarities and differences of local newly-built brands in Taiwan. 3. To compare data of interviewing professions with results of questionnaires and using the conclusion to intersect highly compared to and
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Ting, Ching-Heng, and 丁敬桓. "Exploring Chain store's Interior Design Feature of International Clothing Brands." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55758004391157012848.
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碩士國立臺灣師範大學
設計學系
103
In the past, while the single selling mode existed, the favor of the customers to the product becomes the main consideration and desire of consuming. However, recently in fashion clothing industry, many new brands build up leading to a wide variety of new products containing different brand characteristic. As long as the improvement of living standard and varieties of choices of services, the desire of consuming change from the product itself to other factors as well, leading to a diversification of the characteristics of the brands. With the use of real showing space, the consumers can come into contact with the brands gaining more attraction to them. At the same time, the coming of more and more international chains of clothing store has brought an international standard of the brand concept to the consumers. The operation of the brand gradually connects the brand concept with the space presentation delivering message to the consumers. This study will bring the three large brands in the world, UNIQLO, ZARA and GAP into discussion of this topic through the literature and the observation result to analyze and compare the spatial design between brands. By combining the history of the brands and the spatial design, UNIQLO is using row by row and regular order as the overall planning while ZARA is using the contrast of black and white to show the extension of the brand concept of "neat and tidy" to the space. Gap is using the concept of comfortable and causal brand spirit to implement into the special design which bring out the characteristics of the brand. Therefore, based on the different characteristics and development trends of the brands, basic design concept is determined to plan the suitable clothing display. Through the operation in virtual environment, spatial design based on brands history, concept and different characteristics can be show to the consumers from outside to inside of the shops, not just only the vision feelings, but also the deep meanings of the brands, bringing out the brands overall concept. Finally, model concept figure will be show based on the interpretation of the analyze and conclusion, combining the spatial design concept of the brands and creating the fitting design environment with the brands characteristics. The study can create a reference for shop design of the chains of clothing store.
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Chen, Chia-Chun, and 陳佳君. "Business Models of “Affordable Fashion” Brands – Based on Clothing Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/xyc8ch.
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碩士國立交通大學
科技管理研究所
100
The goal of this thesis is to analyze the business models of “affordable fashion” brands in the clothing industry, and provide operating suggestions to the clothing retailers in Taiwan. Recently, the rise of “M-type society” has a big impact on clothing industry. Due to the change in financial and social structure, consumers turn to pursue high quality, fashion and affordable price products. In this kind of situation, the concept of “affordable fashion” has risen up, clothing retailers change their business models to respond to the trend. Like Spanish brand—Zara, which leads “fast fashion” and “masstige” into clothing industry. Japanese brand—Uniqlo, which stands for its “functional clothing material” and “high quality” in the world. Also, Taiwanese clothing retailers, such as iROO and Lativ, are noted for their innovative business models. Therefore, this thesis takes the four representative brands as the subjects of this study. This study uses Content analysis as the method, adopting Hamel’s business model as the framework. This thesis discusses four companies’ business strategies and how they develop their core capacity to build competitive strength. After analyzing, the research finds out the management meaning in these cases and provides suggestions for the related retailers in Taiwan.
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Wu, Tsung-Han, and 吳宗翰. "The Effect of Brand Image on Customer Satisfaction and Loyalty of Clothing Online Brands – Personality Traits As Moderator." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/e4yh35.
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碩士淡江大學
國際企業學系碩士班
103
Unlike previous research on online shopping issues, mostly confined todiscuss service quality and perceived valued, without personality trait on moderator . This research discusses through mediation effect of brand image on customer satisfaction and loyalty of clothing online brands – personality traits as moderator. The research method uses random sampling study designed to question our participant, total of 463 were given and 399 surveys were returned (86.2%). This research data collection is based on the implementation of descriptive statistics, Pearson’s correlation,hierarchical regression,use SPSS statistical package to discuss in-depth analysis. This research, demonstrated by the data, suggests the following: The analysis found that expect for personality trait doesn''t have the moderator effect between brand image and customer loyalty, the rest of the path-relation have been supported. Including: 1.brand image has positive influence on customer satisfaction and loyalty; personality trait has part positive influence on customer satisfaction and loyalty; 3. agreeableness and openness to experience have the moderator effect between brand image and customer satisfaction.
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Yu, ChinChen, and 游金智. "A Study of the Relation Among Brand Image Store Image and Consumer Behavior-Focus on Brands of Clothing." Thesis, 1997. http://ndltd.ncl.edu.tw/handle/91990420188812413496.
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碩士淡江大學
管理科學研究所
85
This research mainly examined that is there any differences when consumers buy the same brand of clothes in different places-in the special agencies （stores）and in the department stores. Although a consumer have special image on a brand ,but when he or（she）goes to a store ,will the style of the store have a effect on his purchasing behavior. This study compared the consistency on the consumers who purchase the same brand when they purchase in a special store and in a department store. The study also examined the consumers who prefer purchasing in a special store and who prefer purchasing in a department store in order to compare their store image on a special agency.The scope of this study was the consumers who purchase the clothes of Benetton. Data was obtained by questionnaire, using ANOVA﹑ ANCOVA﹑Chi-Square Analysis, to analyze the congruence of brand- image and self-image﹑the store image on a special store﹑the effects of store style between brand image and purchase intention﹑and consumer choosing stores in different situation. The research supports the following findings:1. The congruence of brand-image and self-image, the special is higher than thedepartment store.2. The store image of consumers who purchase in in a special store on a specialstore is higher than who purchase in a department store.3. Under purchasing the same brand, consumers prefer different stores in different situation. Suggestions are as follows:1. The sellers should maintain the consistency of the store design and storepersonality, and they should focus on the planned purchaser.2. For department store, The Sellers should stress the attraction of potentialpurchaser. And strengthen the visibility and attraction of the product when considering the product layout.3. The sellers can give special service to the consumers who purchase in the special stores, in order to attract the loyal purchaser who usually purchase inthe department store to increase the frequencies of purchasing in a special store.
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Tsai, Jhu-Ting, and 蔡筑婷. "The Effect of Web Design on Brand Knowledge and Purchase Intention：A Study of Low-Price Clothing Brands in Taiwan." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/63694634895354584000.
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碩士元智大學
資訊傳播學系
101
In Taiwan network shopping market, it has many homogeneous brands in low price clothing. How in this multitudinous competitor to display own superiority, for consumers, In addition to considering the price of the product, on the other hand there is a high degree of brand awareness and image. Due to the literature, this research, analyzed three kinds style of low price brand clothing website to carry on the investigation. First, this study quantifies the questionnaire to investigate Internet consumers. Then after the filling in of the questionnaires, the high involvement and low involvement concepts are filtered out through in-depth interviews of consumers. The findings present that different websites' visual style will have different effects to the brand knowledge. To increase brand awareness, we recommend enhancing the website's style regarding 'exotic lady' style clothing brands, which is more in line with the overall style and the most acceptable by the public. To increase brand image symbolism, we recommend enhancing the website style regarding 'exotic personality' style clothing brands. Unique image style can make consumers feel the brand's distinctiveness and selecting this style can convey the unique style of the clothing. Consumers feel that 'Taiwan’s casual style' give people a comfortable feeling, and therefore attracting them to buy casual home clothes. Having a good knowledge of the consumer brand perception and attitude will be advantageous for companies because brand knowledge can influence and predict consumer demand for the brand, thereby affecting the purchase intention. Finally no significant effect was seen on the purchase intention based on the website design. This highlights that the visual design style does not directly affect the consumers' 'willingness to buy.' Therefore, website visual design cannot directly affect purchase intention. However, brand knowledge shows an effect to the consumers' purchase intention.
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CHIN, LEE TZU, and 李咨瑾. "The study of the influence of the customers' purchase intention according to the brand identity and brand knowledge of the Taiwan's clothing brands." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29701336729335735035.
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碩士樹德科技大學
經營管理研究所
97
To general customers, during the process of selling products, human's memory could discover the identity clues by themselves and acquire the association to the object's memory impression. Therefore, brand identity represents the outside impression of the brand what corporation hopes. To make clothing brand more valuable and let customers know the brand, the products and corporation well, corporation designs unique character of the brand. However, to improve the degree of brand identity is the main task of corporation culture. This study is to do the relative researches with the clothing brands' identity, knowledge and the knowledge of customers' purchase intention and to study the influence of the customers' purchase intention according to the brand identity. The method is to give questionnaires to general customers who are the main objects of this study. Then, identifying and examining these questionnaires to obtain several discoveries and do the descriptive statistic analysis, single variation analysis(單因子), Pearson relativity analysis and independent sample t examination. According to the study results: Customers have positive and obvious related influence for the brand identity and customers' purchase intention of domestic familiar clothing brands. This shows that if the higher the identity degree of domestic familiar brand identity for the customers is, the higher the customers' purchase intention will be. Customers have positive and obvious related influence for the brand knowledge and customers' purchase intention of domestic familiar clothing brands. This shows that if the higher the understanding degree of domestic familiar brand knowledge for the customers is, the higher the customers' purchase intention will be. To some ages, education levels and occupations, customers have obvious influence to the brand identity and brand knowledge of Clothing brands. According to the results of the analysis, this study provides some suggestions that could be used by current clothing marketing corporations.
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Cho, Ying-I., and 卓瑩漪. "Exploring The New Business Model of New Luxury Clothing Brands under The M-type Society Trend." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/52911634889349091375.
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碩士輔仁大學
織品服裝學系
96
Taiwan government strongly promotes design and brand because she realizes these are two key issues in competing in the creative knowledge economy world. This policy, directly or indirectly, help many Taiwanese designers enter the fashion industry, no matter in domestic market or international market. However, the increasing complexity of the world economy and the fast changing consumer tastes has brought great challenges to those designers. Moreover, the M-type society has created two extreme consumer behaviors. The right-hand side, so-called “New Luxury” has great potential in revenue and profits. Therefore, this study focuses on “New Luxury” fashion companies. Also, how to create an innovation business model is critical for them to compete successfully in the future. Therefore, to study how and what innovation business model that these fashion designer companies are using is worthwhile exploiting. This is a case base study with in-depth interviews. In this research, .we use Gary Hamel’s innovation business model with some modifications after thorough literature reviewed. Three cases, GIOIA PAN, Shawnyi, and SHIATZY CHEN were chosen because they position themselves in this category. Hence, this study first examines whether they meet the “New Luxury” market and then explore their innovation business model from three perspectives: value proposition, delivery mechanism, and actualization mechanism. The findings of this research are as follows: The performances in value proposition of these cases are well recognized and can be connected with global development, but less perceivable in value network and customer interface. We also found that there is a close relationship between the new business model and the essential elements of “new luxury brand”; that is, the company’s profit is built on :(1) the value proposition based on quality; (2) the price advantage can be obtained by way of the suitable configuration of value network; (3) the atmosphere of uniqueness of the products and luxury style are built by customer benefits, customer interface and pricing structure; (4)the customers’ successful shopping experience derives from clearly distinguishing the company boundaries.
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Hsin-ChengChang and 張信政. "Predicting Repurchase Intention for Online Clothing Brands in Taiwan: Quality Disconfirmation, Satisfaction, and Corporate Social Responsibility." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6afagr.
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博士國立成功大學
企業管理學系
104
Purpose – The present study aims to refine the updated DeLone and McLean (D＆M) IS Success Model and determines the antecedents influencing satisfaction and repurchase intention of customer in light of the dramatic changes in information system (IS) practice, especially the advent and explosive growth of e-commerce. Extant research has mainly focused on the expectation disconfirmation effects of user motivations such as information quality (IQ), system quality (SYQ) and service quality (SEQ) on online purchase intention, and seldom considered the effects of product quality (PQ) and corporate social responsibility (CSR) on online clothing shopping. This research tries to fill the gap. Design/methodology/approach -- This research developed an integrated model based on the concepts of expectation disconfirmation theory (EDT) and CSR in an effort to predict and explain repurchase intentions in an online shopping environment. The online survey yielded 524 valid responses out of 588 overall responses. Structural equation modeling (SEM) supported by AMOS16.0 software through path analysis was utilized to find causal links between the variables. This study was innovative in that it attempted to integrate both online features (IQ and SYQ) and offline features (SEQ and PQ) features into the EDT model. It also made an initial attempt to conceptualize and test a theoretical model of CSR that took repurchase intention into account. Findings -- The findings indicate that disconfirmation of offline features are determinants of user satisfaction. However, disconfirmation of online features has low effect on user satisfaction. In addition, both user satisfaction and perceived CSR affects repurchase intention. Originality/value -- The current research model revealed some interesting findings that were not discussed in previous research. The disconfirmation of offline features was a stronger predictor of satisfaction than the disconfirmation of online features. In addition, we found that satisfaction is not the only factor that plays an important role influencing consumer repurchase intention; CSR has a major influence as well. This finding contributes to a more robust picture of continued online shopping behavior. Practical implications – The findings provided regarding IQ, SYQ, SEQ and PQ disconfirmation can help e-vendors examine whether their websites meet customer expectations. Thorough examination of ongoing online and offline interactions should allow companies to improve customer satisfaction in the realm of e-commerce, and entice customers to repurchase products. This study suggests that relevant industry enterprises can enhance consumer perception of CSR and awareness, so that consumers recognize the enterprise more readily, which in turn triggers actual purchase behavior.