Academic literature on the topic 'Clothing trade Clothing trade New products. Product management'

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Journal articles on the topic "Clothing trade Clothing trade New products. Product management"

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Shen, Dong, and Qiuyue Wang. "An exploration of US-made clothing in China." Journal of Fashion Marketing and Management 21, no. 2 (2017): 247–61. http://dx.doi.org/10.1108/jfmm-05-2016-0046.

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Purpose The purpose of this paper is to examine Chinese consumers’ perception of US-made clothing and purchase intention to US-made clothing; to explore the role of brand in the relationship between country of origin (COO) and consumer perception and purchase intention; and to investigate whether China is a potential market for US-made clothing. Design/methodology/approach A survey was conducted among college students in three cities in China. A 2×3 within-subjects design with two countries and three brands was performed. Findings For Chinese consumers, country equity of China is significantly
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Kasztalska, Anastazja Magdalena. "INNOVATIVE METHODS OF MARKETING MANAGEMENT OF LUXURY BRANDS FOR EXAMPLE GUCCI'S COLLABORATION WITH THE FIAT COMPANY." CBU International Conference Proceedings 4 (September 20, 2016): 006–9. http://dx.doi.org/10.12955/cbup.v4.736.

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Branding is a basic and necessary tool in marketing. Recognizable brands develop international trade, cooperation, and exchange of goods. Of late, luxury brands have entered a new level of marketing and customer interaction, whereas, previously, brands specializing in one sector of the economy, generally ignored others. Gucci is a luxury brand that has recently teamed up with FIAT, a company with a completely different profile to that of manufacturing in the apparel industry. The aim of this study was to establish whether customers buying products from Gucci were interested in its collaboratio
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Saki, Zahra, Marguerite Moore, Ivan Kandilov, Lori Rothenberg, and A. Blanton Godfrey. "Revealed comparative advantage for US textiles and apparel." Competitiveness Review: An International Business Journal 29, no. 4 (2019): 462–78. http://dx.doi.org/10.1108/cr-03-2018-0025.

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Purpose The purpose of this study is to identify US textile and apparel (TAP) products and categories that demonstrate export comparative advantage and their respective country destinations. Design/methodology/approach Revealed comparative advantage (RCA) and normalized revealed comparative advantage (NRCA) in the long term (1996-2016) and short term (2010-2016) using two-digit Harmonized Commodity Description and Coding System codes (HS codes) provide an insight into export advantage of TAP products. Non-parametric rank correlation (i.e. Spearman rank correlation) tests consistency between RC
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Kum, Philemon Nji, Chux Gervase Iwu, and Samuel Augustine Umezurike. "The risk of global financial markets: The case of China in a developing country." Risk Governance and Control: Financial Markets and Institutions 7, no. 1 (2017): 46–53. http://dx.doi.org/10.22495/rgcv7i1art6.

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Globalization has forced many countries to rely on one another for products and services which they are unable to source locally. More so, trade is used as the channel to procure those. South Africa and China share very close relations which are boosted by South Africa’s neo-liberal policy, and its membership of the BRICS bloc. Often, this relationship has been subjected to different interpretations leading to the inability to reach a consensus on South Africa’s intention and exact benefits from neo-liberalization and membership of BRICS bloc. On this basis, we affirm that a notable gap exists
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Wahyuni, Ni Made, and I. Made Sara. "The effect of entrepreneurial orientation variables on business performance in the SME industry context." Journal of Workplace Learning 32, no. 1 (2020): 35–62. http://dx.doi.org/10.1108/jwl-03-2019-0033.

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Purpose The purpose of this study is to provide new practical and theoretical insights into how small and medium-sized enterprises (SMEs) adjust and further develop business competencies, innovations and performance by using market orientation, learning orientation behaviors and entrepreneurial orientation. Design/methodology/approach The data was collected from manufacturing SMEs of textile products that had a number of employees between 5 and 99 people in the province of Bali, Indonesia, in 2016. Bali province was chosen as a research location because Bali was one of the tourism centers in I
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Kathuria, Lalit Mohan. "Comparative advantages in clothing exports: India faces threat from competing nations." Competitiveness Review: An International Business Journal 28, no. 5 (2018): 518–40. http://dx.doi.org/10.1108/cr-01-2017-0010.

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PurposeManufacturing sector plays a vital role in the economy of developing countries like India. The Indian textiles and clothing industry has an overwhelming presence in the economic life of the country. The readymade garment segment contributes 42 per cent of the Indian textiles exports, which include cotton garments and accessories, manmade fiber garments and other textiles clothing. The overall export basket of India has increased from 13.6 per cent in 2014-15 to 15 per cent in 2015-16 for textiles and apparel products including handicrafts. Though clothing exports from India have witness
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Pal, Rudrajeet. "Extended responsibility through servitization in PSS." Journal of Fashion Marketing and Management: An International Journal 20, no. 4 (2016): 453–70. http://dx.doi.org/10.1108/jfmm-12-2015-0100.

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Purpose The global textile-fashion industry is resource inefficient thus requiring higher product-service systems (PSS) intervention. Further, insight of how PSS extends corporate responsibility is rather limited; knowledge of which may contribute towards increased PSS viability. The purpose of this paper is to explore how companies operating with used-clothing PSS extend their responsibilities through servitization. Design/methodology/approach An exploratory study of seven companies operating with various used-clothing PSS is conducted through semi-structured interviews and supplementary docu
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Hackett, Lisa J. "Designing for Curves." M/C Journal 24, no. 4 (2021). http://dx.doi.org/10.5204/mcj.2795.

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Retro fashion trends continue to be a feature of the contemporary clothing market, providing alternate configurations of womanhood from which women can fashion their identities (Hackett). This article examines the design attributes of 1950s-style clothing, that some women choose to wear over more contemporary styles. The 1950s style can be located in a distinctly hourglass design that features a small waist with distinct bust and hips. This article asks: what are the design features of this style that lead women to choose it over contemporary fashion? Taking a material culture approach, it fir
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Melchior, Angelika. "Tag & Trace Marketing." M/C Journal 8, no. 4 (2005). http://dx.doi.org/10.5204/mcj.2385.

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 The use of RFID (radio frequency identification), also called “smart tags”, is on the rise in the retail industry. In short, RFID are tiny microchips using short range radio signals to emit information and can be used to tag goods, buildings, cars, pets, people etc. Unlike bar-code scanners, which must be held directly in front of the item being scanned, one of the benefits of RFID tags is that they can be scanned from a distance. It is expected that RFID will eventually replace the bar code and its use is likely to save companies like Wal-Mart, Procter & Gamble and Gi
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Hackett, Lisa J. "Addressing Rage: The Fast Fashion Revolt." M/C Journal 22, no. 1 (2019). http://dx.doi.org/10.5204/mcj.1496.

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Wearing clothing from the past is all the rage now. Different styles and aesthetics of vintage and historical clothing, original or appropriated, are popular with fashion wearers and home sewers. Social media is rich with images of anachronistic clothing and the major pattern companies have a large range of historical sewing patterns available. Butterick McCall, for example, have a Making History range of patterns for sewers of clothing from a range of historical periods up to the 1950s. The 1950s styled fashion is particularly popular with pattern producers. Yet little research exists that ex
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Dissertations / Theses on the topic "Clothing trade Clothing trade New products. Product management"

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Jang, Namkyung. "Apparel product development : influencial factors of apparel product success and failure /." free to MU campus, to others for purchase, 2001. http://wwwlib.umi.com/cr/mo/fullcit?p3036833.

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Books on the topic "Clothing trade Clothing trade New products. Product management"

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Fasanella, Kathleen. The entrepreneur's guide to sewn product manufacturing. Apparel Technical Svcs, 1998.

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Marketing Your Sewing Business: How to Earn a Profit. Collins Pubn, 2004.

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Sykes, Barbara Wright. Marketing Your Sewing Business. Collins Pubns, 2002.

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Book chapters on the topic "Clothing trade Clothing trade New products. Product management"

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De Angelis, Matteo, Cesare Amatulli, and Valentina Bucciarelli. "Ethical Consumption." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-8270-0.ch001.

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This chapter focuses on ethical consumption, analyzing the mechanisms behind the purchase preferences for fair trade apparel products through an investigation of the role of emotions. The results of an experimental study show that consumer preference for a fair-trade clothing item is driven by the recall of an unethical action and the emotional state aroused by it. The authors hypothesize that recalling an unethical action would trigger a negative emotional reaction in consumers, which, in turn, would increase their preference for a product carrying the fair-trade certification versus a product carrying a more traditional quality certification. Contrition has emerged as the negative emotion that mediates the effect of recalling an unethical action on product choice. The results shed light on a compensatory mechanism whereby consumers alleviate negative emotions arising from recalling an unethical behavior they had engaged in by making an ethical purchase.
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