Academic literature on the topic 'Cloud Hotel (New York, N.Y.)'

“Randy Harris has done a remarkable service to the intellectual world.” This is one of many positive reviews of Prof. Harris's work. Randy Allen Harris’ [1] Linguistic Wars. The book appeared in 1993 and even then challenged the academic world and theoretical linguistics, more precisely one of its branches, Noam Chomsky's generative grammar of the second half of the last century, which is an attempt to explain the concept of “human language”. “Randy Harris’ Linguistic Wars: Chomsky, Lakoff, and the Battle for Deep Structure [2] has been given new life with its updated 2021 edition. [3] It not only greatly expands our knowledge of language, it challenges all those interested in academic battles over knowledge, offered to us by some of the greatest minds in linguistics - the most influential American linguist and cognitive researcher Noam Chomsky and his talented colleagues and PhD students with whom he later diverged and entered into acrimonious controversy - George Lakoff [4], James McCauley [5], Paul Postal [6] and John Robert Ross. [7] They attempted to undermine his thesis of “deep structure” and did not accept the magister dixit principle. [8] They called themselves the “Four Horsemen of the Apocalypse.” [9] In contrast to Chomsky and his theory, known as “standard” [10] or “universal grammar,” Lakoff and his colleagues put the emphasis on semantics and created a very influential current that caused a furor as generative semantics. They were convinced that the meaning of words should be considered abstractly, at the semantic level, rather than at the syntactic level. Their hypothesis was later called “generative semantics”, which also attracted many linguists from Europe. It gave rise to alternative cognitive linguistics, which links the understanding of language to the concepts of cognitive psychology. The language wars actually began in 1967 and raged through the 1970s. At the heart of the heated debate is the answer to the question of how to approach the relationship between syntax and semantics. It is remarkable how Randy Harris achieves his main goal of introducing the complex matter of trans¬formational grammar [11] to a general readership with incredible ease. The histories of several prominent linguists and the controversies in American theoretical linguistics are presented in a way that makes the book accessible not only to professionally burdened linguists and specialists in communication and rhetoric. It goes far beyond the academic corset of the scholarly community and turns this complex subject of the relationship between semantics and syntax into a fascinating account of the intellectual and academic debates, theories, and concepts that not only shook the scholarly community in the second half of the last century, but also had a profound impact on contemporary linguistics at the turn of the 21st century. This book details the development of some of the theories and their characteristics that have influenced contemporary theories of language. Randy Harris's book has one undoubted and very important quality. It is written in a very engaging style that allows even those with no particular background in linguistics to gain an insight into the most important linguistic theories with an accurate analysis of the influence and legacy of the charismatic Noam Chomsky, who was ultimately the victor in the so-called linguistic wars. His terms “deep structure” and “surface structure” [12] are part of the toolkit of the great scientific adventure in the study of human cognitive abilities. Chomsky is convinced that syntactic structures are not learned, but “mastered”. His main conclusion is that “grammar is autonomous and independent of meaning.” [13] Chomsky's monograph Syntactic Structures is one of the most significant studies of the 20th century. Years later, in 2015, a team of neuroscientists at New York University exclaimed, “Chomsky was right: We do have a “grammar” in our head.” [14] “Language is the strangest and most powerful thing that ever existed on this planet. All other, more mundane and less powerful things, like nuclear weapons, quantum computers, and antibiotics, would be literally unthinkable without language” [15], writes Randy Harris. In fact, his book is not just about the history of battles in the field of theoretical linguistics or how certain theories evolved. It is above all a clever and exciting account of the way we think. In places, Randy Harris demonstrates a subtle sense of humor about the “har¬monious” scientific community that makes the book very appealing. The implications of the bitter linguistic disputes over theories and their alternatives in the 1960s and 1970s continue to influence us today. They brought much new knowledge to the field, and Harris's book is proof of the evolution of the theories. The intellectual argument between scholars enjoying their theories changed approaches, rethought theories of syntax and semantics, became the occasion for new ideas, and the cause of theoretical fame for teacher and students. Randy Harris’s fascinating and highly erudite account of the language wars is a book not only about history but also about the future of history, about trends in the understanding of language and knowledge, and about revolu¬tionizing linguistic research. It goes far beyond an inventive and remarkably balanced scholarly chronicle, and makes an undeniable contribution to linguistic and communication studies. The book offers an original analysis of language and thought, of the beauty of deep structure, of generative semantics, of ethos and collapse, of the vicissitudes of linguistic warfare, and of the transition from the linguistics of the 20th century to that of the 21st. It is no coincidence that the ninth chapter of the new edition of the book is entitled Linguistics of the 21st Century. Harris aptly quotes Shakespeare and the dialogue in which Hamlet tells Polonius that a cloud resembles a camel, and then convinces him that it is a weasel and even a whale. [16] To Harris, language is too complex to reveal its secrets in one fell swoop to a linguist, “hawk” though he may be. [17] “I wouldn’t bet against Chomsky,” Harris writes with a certain firmness, and casually conjures the reader’s association with Chomsky’s theoretical cloud war, in which he, like Hamlet, is not just an angel surrounded by devils. The philosophy implicit in Hamlet’s fateful question of “to be or not to be” shines through in the dramatic history of linguistics and its wars described by Randy Harris. And this is one of the many reasons for one of the most accurate characterizations of his book that we can read in Science, the scholarly journal of the American Association for the Advancement of Science. Back in 1994, it called the first edition “intellectual history crossed with Shakespearean history play.” [18] Its updated and expanded edition, nearly thirty years later, is a truly remarkable service to the intellectual world and yet another endorsement of Randy Harris’s linguistic Shakespeare¬anism. References and Notes [1] Prof. Randy Allen Harris teaches linguistics, rhetoric, and professional writing in the English department at the University of Waterloo, and researches a smattering of things mostly around the cognitive and computational aspects of rhetorical figures. [2] Harris, Randy Allen, The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure, 2nd ed. (New York, 2021; online ed., Oxford Academic, 18 Nov. 2021), https://doi.org/10.1093/oso/9780199740338.001.0001, 2022. [3] Harris, Randy Allen, The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure, 2nd edn (New York, 2021; online ed., Oxford Academic, 18 Nov. 2021), https://doi.org/10.1093/oso/9780199740338.001.0001, accessed 3 Aug. 2022. [4] Lakoff, G. (1968). Instrumental Adverbs and the Concept of Deep Structure. Foundations of Language, Vol. 4, No. 1, pp. 4–29. [5] McCawley, J. D. (1976). Notes from the Linguistic Underground. Print version: Notes from the Linguistic Underground. Leiden Boston: BRILL, 1976 9789004368538. DOI: http://dx.doi.org/10.1163/9789004368859. [6] Postal, P. M. (1972). The best theory. In S. Peters (Ed.), Goals of linguistic theory. Englewood Cliffs. NJ: Prentice-Hall. [7] Ross, J. R. (1972). Doubl-ing. In J. Kimball (Ed.), Syntax and semantics. (Vol. 1, pp. 157–186). New York: Seminar Press. [8] Това каза учителят (позоваване на безспорен авторитет). [This is what the teacher said (reference to unquestioned authority).] [9] Според Християнската есхатология тези четири конника на Апокалипсиса са предвестници на Страшния съд. [According to Christian eschatology, these four horsemen of the Apocalypse are harbingers of the Last Judgment.] [10] See. Chomsky, N. (1957). Syntactic structures. London: Mouton. [11] Early versions of Chomsky's theory can be called transformative grammar, and this term is still used as a collective term to include his subsequent theories. The theory is also known as transformational-generative grammar. [12] Chomsky, N. (1957). Syntactic Structures. The Hague: Mouton. [13] Chomsky, N. (1957). Syntactic Structures. The Hague: Mouton. [14] Chomsky Was Right, NYU Researchers Find: We Do Have a “Grammar” in Our Head. 07.12.2015. NYU. https://www.nyu.edu/about/news-publications/news/2015/ december/chomsky-was-right-nyu-researchers-find-we-do-have-a-grammar-in-our-head.html. Retrieved on 16.08.2022. [15] Harris, R. A. (2021). The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure, 2nd ed. (New York, 2021; online ed., Oxford Academic, 18 Nov. 2021), https://doi.org/10.1093/oso/9780199740338.001.0001, accessed 3 Aug. 2022., 1. [16] Harris, R. A. (2021). The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure. (2nd ed.). New York: Oxford Academic, 363. [17] Harris, R. A. (2021). The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure. (2nd ed.). New York: Oxford Academic, 363. [18] Berreby, D. (1994). Linguistics Wars. The Sciences, Vol. 34, Issue 1, January-February 1994. Bibliography Berreby, D. (1994). Linguistics Wars. The Sciences, 34(1). Chomsky, N. (1957). Syntactic Structures. The Hague: Mouton. Harris, R. A. (2021). The Linguistics Wars: Chomsky, Lakoff, and the Battle over Deep Structure (2nd ed.). New York: Oxford Academic. doi:https://doi.org/10. 1093/oso/9780199740338.001.0001. Lakoff, G. (1968). Instrumental Adverbs and the Concept of Deep Structure. Founda¬tions of Language, 4(1), 4–29. McCawley, J. D. (1976). Notes from the Linguistic Underground. New York: Academic Press. Postal, P. M. (1972). The best theory. In Goals of linguistic theory. New Jersey: Englewood Cliffs N.J. Prentice-Hall. Ross, J. R. (1972). Doubl-ing. Syntax and semantics, 1, 157–186. Shakespeare, W. (1998). (V. Petrov, transl.) Sofia: Zachary Stoyanov.

Diversity is a gift from the almighty power of the Indonesian people that cannot be denied anymore, which is a form of national strength and noble values possessed by the Indonesian people. Diversity is a spirit in providing good services for all Indonesian citizens who do not look at ethnic origin, skin color, groups and groups. Transformational leadership is a leadership style used by a leader if he wants a group to widen its boundaries and have performance beyond the status quo or achieve a whole new set of organizational goals. Transformational leadership is the answer in providing excellent service quality for all people in the scope of government. The leadership of transformation that provides quality of service within the frame of diversity will satisfy the community so that it will usher in the corridor of the Unitary Republic of Indonesia. DAFTAR PUSTAKA Buku-Buku Brundet, Mark, Neil Burton, Robert Smith, Leadership in Education, London : Sage Publish, 2003. Cassidy, Carlene M, Robert Kreitner, Principles of Management 12th, USA :SouthWestern Cengage Learning, 2011. Daft, Richard L, The Leadership Experience 6th, USA : Cengage Learning, 2015. Gibson, Organizations, New York : McGraw-Hill Companies, Inc, 2006. Hamengku Bowono X, Sultan, Merajut Kembali Ke indonesiaan Kita, Jakarta :Gramedia Pustaka Utama, 2008. Hill, Arthur V, Field Service Management, America : RICHARD D. IRWIN, INC,1992. Hughes, Bass, Leadership Enchanging The Lessons of Experience 8th, New York :McGraw Hill, 2015. Jason A. Colquit, Jeffery A. Lepine and Michael J. Wesson, Organizational Behavior: Improving Perfor mance and Commitment in the Workplace, Bston: McGraw-Hill, 2011. Kaelan, Pendidikan Pancasila, Yogyakarta :Paradigma, 2004. Kasmir, Customers Services Excellent, Jakarta :Raja Grafindo, 2017. Majid, Suharto Abdul, Customer Dalam Bisnis Jasa Transportasi, RAJA WALI PERS:PT. Raja Grafindo, 2012. Malau, Harman, Manajemen Pemasaran, Bandung : Alfabeta, 2017. Nelson, Debra L., James Campbell Quick, Organizational Behavior: Foundation, Realities and Chalenge,Canada:Thomson, 2006. Palmer, Andrian, Principles Of Services Marketing, Singapore : McGraw-Hill, 2001. Rangkuti, Freddy, Customer Service Satisfaction & Call Center, Jakarta :PT. Gramedia Pustaka Utama, 2014. Customer Care Excellence, Jakarta :Gramedia Pustaka Utama, 2016. Robert, Lussier N, Achua, Management Fundamentals, Concept, Aplications, Skill Development, Australia: South Western, 2010. Scermerhorn, John R. Jr, Daniel G. Bachrach, Introduction to Management 13th, Singapore : Wiley, 2015. Wibowo, Manajemen Kinerja, Jakarta : PT. Raja Grafindo Persada, 2014. Yukl, Gary A, Leadership in Organizations 8t, New England : Pearson, 2013. Jurnal Gao-Liang Wang, Yu-Je Lee, Song-Fen Cheng, The Impact of Organizational Climate, Service Quality and customer Satisfaction on Organizational Performance: a Case of International Tourist Hotel Industry in Taipei City,International Journal of Business and Management Invention., Volume 5 Issue 6 ||June. 2016 ||., h. 58 Roland K. Yeo, Servicing service quality in higher education: quest for excellence, VOL. 16 NO. 3 2008, Q Emerald Group Publishing Limited, ISSN 1074-8121, h. 100. Internet http://www.astalog.com/974/asal-mula-terbentuknya-bhineka-tunggal-ika.htm http://www.beraunews.com/serba-serbi/3052-melayani-masyarakat-mulailah-dari-yang-sederhana https://damainegerikutercinta.wordpress.com/2012/05/14/kita-butuh-pemimpin-yang-amanah-dan-menjaga-kebhinekaan-5/ https://dkn.go.id/ruang-opini/9/jumlah-pulau-di-indonesia.htm. http://jateng.tribunnews.com/2016/09/01/data-terkini-jumlah-penduduk-indonesia-2579-juta-yang-wajib-ktp-1825-juta. https://www.bps.go.id/KegiatanLain/view/id/127).

A method for the surface reconstruction of 3D tubular branched structures characterized by low informative point clouds (i.e., 2.5D) is proposed. These specific clouds can arise when using photogrammetry techniques on complex subjects in challenging scanning environments (e.g., underwater gorgonian coral at mesophotic depths). The core idea behind the proposed Sphere Skeleton Approach (SSA) is to approximate the assumed tubular shapes via merged spheres having variable radii and centered in the points of the medial skeleton. To assess the generality and robustness of the proposed SSA, additional experiments have been conducted on 2.5D point clouds that were synthetically generated from 3D model benchmarks. Hausdorff distances between the target and the reconstructed 3D models are used to quantitatively compare the SSA performances to a classical meshing algorithm. Early results highlight the capability to outperform existing approaches in reconstructing objects from 2.5D clouds. References Agisoft. 2021. url: https://www.agisoft.com/ M. Berger, J. A. Levine, L. G. Nonato, G. Taubin, and C. T. Silva. A benchmark for surface reconstruction. ACM Trans. Graph. 32.2 (2013), pp. 1–17. doi: 10.1145/2451236.2451246 M. Berger, A. Tagliasacchi, L. M. Seversky, P. Alliez, G. Guennebaud, J. A. Levine, A. Sharf, and C. T. Silva. A survey of surface reconstruction from point clouds. Comput. Graph. Forum. Vol. 36. 1. 2017, pp. 301–329. doi: 10.1111/cgf.12802 F. Bernardini, J. Mittleman, H. Rushmeier, C. Silva, and G. Taubin. The ball-pivoting algorithm for surface reconstruction. IEEE Trans. Visual. Comput. Graph. 5.4 (1999), pp. 349–359. doi: 10.1109/2945.817351 J. F. Blinn. A generalization of algebraic surface drawing. ACM Trans. Graph. 1.3 (1982), pp. 235–256. doi: 10.1145/357306.357310 P. Cignoni, M. Callieri, M. Corsini, M. Dellepiane, F. Ganovelli, and G. Ranzuglia. Meshlab: an open-source mesh processing tool. Eurographics Italian Chapter Conference. Ed. by V. Scarano, R. De Chiara, and U. Erra. 2008, pp. 129–136. doi: 10.2312/LocalChapterEvents/ItalChap/ItalianChapConf2008/129-136 H. Huang, S. Wu, D. Cohen-Or, M. Gong, H. Zhang, G. Li, and B. Chen. L1-medial skeleton of point cloud. ACM Trans. Graph. 32.4 (2013), pp. 1–8. doi: 10.1145/2461912.2461913 Y.-H. Jin and W.-H. Lee. Fast cylinder shape matching using random sample consensus in large scale point cloud. Appl. Sci. 9.5 (2019), p. 974. doi: 10.3390/app9050974 L. Liu, D. Ceylan, C. Lin, W. Wang, and N. J. Mitra. Image-based reconstruction of wire art. ACM Trans. Graph. 36.4 (2017), pp. 1–11. doi: 10.1145/3072959.3073682 B. B. Mandelbrot. The fractal geometry of nature. Vol. 1. W. H. Freeman New York, 1982. url: https://www.nhbs.com/the-fractal-geometry-of-nature-book J. Mei, L. Zhang, S. Wu, Z. Wang, and L. Zhang. 3D tree modeling from incomplete point clouds via optimization and L1-MST. Int. J. Geo. Inf. Sci. 31.5 (2017), pp. 999–1021. doi: 10.1080/13658816.2016.1264075 S. J. Rowley, T. E. Roberts, R. R. Coleman, H. L. Spalding, E. Joseph, and M. K. L. Dorricott. Pohnpei, Federated States of Micronesia. Mesophotic Coral Ecosystems. Springer, 2019, pp. 301–320. doi: 10.1007/978-3-319-92735-0_17 K. Siddiqi, J. Zhang, D. Macrini, A. Shokoufandeh, S. Bouix, and S. Dickinson. Retrieving articulated 3-D models using medial surfaces. Machine Vis. Appl. 19.4 (2008), pp. 261–275. doi: 10.1007/s00138-007-0097-8 Sketchfab. 2021. url: https://sketchfab.com/ L. Wasserman. Topological data analysis. Ann. Rev. Stat. Appl. 5 (2018), pp. 501–532. doi: 10.1146/annurev-statistics-031017-100045

New Zealand is considered a nation of pet lovers, with 64 percent of households owning at least one pet [1]. The aim of this study [2] was to explore what the main considerations were for hospitality operators in Auckland with regards to offering pet-friendly services. To answer this question, several key aspects were considered: pet tourism trends; market expansion of pet-friendly accommodations; the profitability of allowing pets; and operational implications, such as additional investment and labour costs. This explorative research interviewed ten accommodation providers in Auckland: five pet-friendly and five non-pet-friendly. These operators represented owners or managers of hotels, motels, lodges and apartments spread across Auckland and Waiheke Island. Research on operators’ perspectives on pet tourism is unexplored, with previous literature focusing on tourists’ perceptions [3–5]. This study hopes to provide practical implications for the industry, especially for the New Zealand context. New Zealand’s pet tourism market is considered small and mainly domestic. According to popular global dog travel directory Bring Fido [6], in 2017 there were a mere fifteen pet-friendly accommodations in Auckland, in stark contrast to other cities such as New York (367), London (96) and Paris (643). Interviewees’ opinions on the profitability of accommodating pet tourists varied. Non-pet operators rejected the idea of allowing pets due to an abundance of non-pet customers and were reluctant to accept perceived pet-related risks. Their pre-conceptions were likely formed by operating in silos without conducting any research on pet tourism and its market landscape. There was a genuine fear of negative online reviews which cannot be easily amended and can have significant longevity. Their key perceived risks were related to hygiene and allergy concerns for other customers. Preventative measures were believed to involve significant investment into property renovation. Pet friendly operators, who mainly accommodated dogs, shared a different perspective through their own experiences. They expressed high trust and optimism for pet tourists and had rarely experienced any major pet-related incidents. From a hygiene and allergy point of view, the risks were considered minimal and customers bore the responsibility when stating their allergies. Pet-friendly operators stated that no additional workload or costs were incurred through accommodating pets. Significant renovations were not deemed necessary, instead relying on what they already had. However, in the unlikely event of a major pet-related incident, the interviewees expressed that their trust towards accommodating pets would waver, meaning their tolerance of risk was not resilient. At the time of the research, pet-friendly operators were relaxed about pet policies and had not formalised them. The majority were conveying rules to pet tourists through word of mouth, such as that pets must be on a leash in public areas, instead of through written and signed agreements. Tellingly, pet-friendly operators did not perceive New Zealand’s pet tourism market as lucrative. They were allowing pets as an extension of service and lacked motivation to expand or to cater for more pets. The study highlights the potential for growth in the domestic pet tourism market despite the current stalemate, where those who allowed pets were supportive and vice versa. Improving this situation might require unified pet-friendly associations and certain levels of government intervention. In parallel, all operators should break out of silos and socialise more with their pet-friendly peers to gain knowledge and validate assumptions. Pet-friendly operators could improve engagement with pet tourists through standardised policies and formal agreements. With guidance and support from their peers, more accommodations may be capable of handling pets. Pet owners could look forward to a day when travelling with pets becomes much more accessible due to abundant pet-friendly accommodation. Corresponding author Heike Schänzel can be contacted at: heike.schanzel@aut.ac.nz References (1) New Zealand Petfood Manufacturers Association Homepage. https://www.petfoodnz.co.nz/ (accessed Aug 13, 2017). (2) Chen, Y. Accommodating Travellers with Pets: Is Auckland Ready? Master’s Thesis, Auckland University of Technology, July 2018. http://hdl.handle.net/10292/11867 (accessed 19 June 2019). (3) Chen, A. H.; Peng, N.; Hung, K. Developing a Pet Owners' Tourism Constraints Scale – the Constraints to Take Dogs to Tourism Activities. International Journal of Tourism Research 2014, 16 (4), 315–324. https://doi.org/10.1002/jtr.1959 (4) Kirillova, K.; Lee, S.; Lehto, X. Willingness to Travel with Pets: A U.S. Consumer Perspective. Journal of Quality Assurance in Hospitality & Tourism 2015, 16 (1), 24–44. https://doi.org/10.1080/1528008X.2015.966296 (5) Zhang, Y. People's Attitudes towards Dogs in Hotel Settings. Master’s thesis, Purdue University, May 2012. https://search.proquest.com/docview/1242132630 (accessed 19 June 2019). (6) Bring Fido Homepage. https://www.bringfido.com/ (accessed Aug 13, 2017).

This paper presents some results of rainfall forecast in the monsoon onset period in South Vietnam, with the use of ensemble Kalman filter to assimilate observation data into the initial field of the model. The study of rainfall forecasts are experimented at the time of Southern monsoon outbreaks for 3 years (2005, 2008 and 2009), corresponding to 18 cases. In each case, there are five trials, including satellite wind data assimilation, upper-air sounding data assimilation, mixed data (satellite wind+upper-air sounding data) assimilation and two controlled trials (one single predictive test and one multi-physical ensemble prediction), which is equivalent to 85 forecasts for one trial. Based on the statistical evaluation of 36 samples (18 meteorological stations and 18 trials), the results show that Kalman filter assimilates satellite wind data to forecast well rainfall at 48 hours and 72 hours ranges. With 24 hour forecasting period, upper-air sounding data assimilation and mixed data assimilation experiments predicted better rainfall than non-assimilation tests. The results of the assessment based on the phase prediction indicators also show that the ensemble Kalman filter assimilating satellite wind data and mixed data sets improve the rain forecasting capability of the model at 48 hours and 72 hour ranges, while the upper-air sounding data assimilation test produces satisfactory results at the 72 hour forecast range, and the multi-physical ensemble test predicted good rainfall at 24 hour and 48 hour forecasts. The results of this research initially lead to a new research approach, Kalman Filter Application that assimilates the existing observation data into input data of the model that can improve the quality of rainfall forecast in Southern Vietnam and overall country in general.References Bui Minh Tuan, Nguyen Minh Truong, 2013. Determining the onset indexes for the summer monsoon over southern Vietnam using numerical model with reanalysis data. VNU Journal of Science, 29(1S), 187-195.Charney J.G., 1955. The use of the primitive equations of motion in numerical prediction, Tellus, 7, 22.Cong Thanh, Tran Tan Tien, Nguyen Tien Toan, 2015. Assessing prediction of rainfall over Quang Ngai area of Vietnam from 1 to 2 day terms. VNU Journal of Science, 31(3S), 231-237.Courtier P., Talagrand O., 1987. Variational assimilation of meteorological observations with the adjoint vorticity equations, Part II, Numerical results. Quart. J. Roy. Meteor. Soc., 113, 1329.Daley R., 1991. Atmospheric data analysis. Cambridge University Press, Cambridge.Elementi M., Marsigli C., Paccagnella T., 2005. High resolution forecast of heavy precipitation with Lokal Modell: analysis of two case studies in the Alpine area. Natural Hazards and Earth System Sciences, 5, 593-602.Fasullo J. and Webster P.J., 2003. A hydrological definition of India monsoon onset and withdrawal. J. Climate, 16, 3200-3211.Haltiner G.J., Williams R.T., 1982. Numerical prediction and dynamic meteorology, John Wiley and Sons, New York.Hamill T.M., Whitaker J.S., Snyder C., 2001. Distance-dependent filtering of background error covariance estimates in an ensemble Kalman filter. Mon. Wea. Rev., 129, 2776.He J., Yu J., Shen X., and Gao H., 2004. Research on mechanism and variability of East Asia monsoon. J. Trop. Meteo, 20(5), 449-459.Hoang Duc Cuong, 2008. Experimental study on heavy rain forecast in Vietnam using MM5 model. A report on the Ministerial-level research projects on science and technology, 105p.Houtekamer P.L., Mitchell H.L., Pellerin G., Buehner M., Charron M., Spacek L., Hansen B., 2005. Atmospheric data assimilation with an ensemble Kalman filter: Results with real observations. Mon. Wea. Rev., 133, 604.Houtekamer P.L., Mitchell H.L., 2005. Ensemble Kalman filtering, Quart. J. Roy. Meteor. Soc., 131C, 3269-3289.Hunt B.R., Kostelich E., Szunyogh I., 2007. Efficient data assimilation for spatiotemporal chaos: a local ensemble transform Kalman filter. Physica D., 230, 112-126.Kalnay E., 2003. Atmospheric modeling, data assimilation and predictability. Cambridge University Press, 181.Kalnay et al., 2008. A local ensemble transform Kalman filter data assimilation system for the NCEP global model. Tellus A, 60(1), 113-130.Kato T., Aranami K., 2009. Formation Factors of 2004 Niigata-Fukushima and Fukui Heavy Rainfalls and Problems in the Predictions using a Cloud-Resolving Model. SOLA. 10, doi:10.2151/sola.Kieu C.Q., 2010. Estimation of Model Error in the Kalman Filter by Perturbed Forcing. VNU Journal of Science, Natural Sciences and Technology, 26(3S), 310-316.Kieu C.Q., 2011. Overview of the Ensemble Kalman Filter and Its Application to the Weather Research and Forecasting (WRF) model. VNU Journal of Science, Natural Sciences and Technology, 27(1S), 17-28.Kieu C.Q., Truong N.M., Mai H.T., and Ngo Duc T., 2012. Sensitivity of the Track and Intensity Forecasts of Typhoon Megi (2010) to Satellite-Derived Atmosphere Motion Vectors with the Ensenble Kalman filter. J. Atmos. Oceanic Technol., 29, 1794-1810.Kieu Thi Xin, 2005. Study on large-scale rainfall forecast by modern technology for flood prevention in Vietnam. State-level independent scientific and technological briefing report, 121-151.Kieu Thi Xin, Vu Thanh Hang, Le Duc, Nguyen Manh Linh, 2013. Climate simulation in Vietnam using regional climate nonhydrostatic NHRCM and hydrostatic RegCM models. Vietnam National University, Hanoi. Journal of Natural sciences and technology, 29(2S), 243-25.Krishnamurti T.N., Bounoa L., 1996. An introduction to numerical weather prediction techniques. CRC Press, Boca Raton, FA.Lau K.M., Yang S., 1997. Climatology and interannual variability of the Southeast Asian summer monsoon. Adv. Atmos. Sci., 14,141-162.Li C., Qu X., 1999. Characteristics of Atmospheric Circulation Associated with Summer monsoon onset in the South China Sea. Onset and Evolution of the South China Sea Monsoon and Its Interaction with the Ocean. Ding Yihui, and Li Chongyin, Eds, Chinese Meteorological Press, Beijing, 200-209.Lin N., Smith J.A., Villarini G., Marchok T.P., Baeck M.L., 2010. Modeling Extreme Rainfall, Winds,and Surge from Hurricane Isabel, 25. Doi: 10.1175/2010WAF2222349.Lu J., Zhang Q., Tao S., and Ju J., 2006. The onset and advance of the Asian summer monsoon. Chinese Science Bulletin, 51(1), 80-88.Matsumoto J., 1997. Seasonal transition of summer rainy season over Indochina and adjacent monsoon region. Adv. Atmos. Sci., 14, 231-245.Miyoshi T., and Kunii M., 2012. The Local Ensenble Transform Kalman Filter with the Weather Rearch and Forecasting Model: Experiments with Real Observation. Pure Appl. Geophysic, 169(3), 321-333. Miyoshi T., Yamane S., 2007. 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The hospitality industry is under intense pressure. COVID-19 restrictions and limited trading opportunities have forced restaurateurs to consider their pricing structures. Reflecting those concerns, Richard Corney, MD of the Inigo Coffee Group, proposed that the retail price of a cup of coffee needed to rise to between $6.50 and $7.00 to “take into account all the other cost increases hospitality establishments have experienced in the last decade, not to mention the challenges of the pandemic in the last two years” [1]. Alongside these revenue issues, the industry also needs to move away from a tradition of low pay and low value [2], and perhaps towards the concept of a ‘hospitable wage’ [3]. However, laudable as these goals might be, upward price movement may be resisted by many customers. So how can restaurateurs and hoteliers ‘sell’ revised-price-products to their customers? Clearly, increased revenue can be achieved through both marginal price increases and up-selling to increase average customer spend. We propose that both of these goals can be achieved if employers embrace the concept of hospitality as an experience [4, 5], where the performance of staff is central [6], and where the experience is delivered with ‘hospitality personality’. Much has been written about the personality of hospitality staff. Most of that work can be traced back to the early work of Erving Goffman [7] who proposed that hospitality employees were playing roles, and acting out, by using their emotional intelligence. Goffman likened such workers to actors who literally ‘take on’ a character. The characteristics of the hospitality personality have been explored by many authors [8–10] and include, agreeableness, extroversion, openness to experience, conscientiousness, and emotional stability; although some research also reveals that neuroticism is also a hospitality characteristic in hotel receptionists. Alongside this research, other studies have identified the role of mood and personality in positive guest experiences, specifically service quality perception and customer satisfaction [11]. This supports our suggestion that the performance of staff can have a direct impact on customer experience and potentially revenue, and that Corney’s price recommendation could be a realistic option for many businesses struggling economically. But there’s a ‘fly in the ointment’: the Tall Poppy Syndrome. Tall poppy syndrome originated around 500BC in ancient Rome, when King Tarquinius Superbus demonstrated how the nation should deal with its enemies. In an active display he lopped off the heads of the tallest poppies in his garden with a stick [12]. Today, tall poppies are conspicuously successful people, who may attract envy, resentment or hostility, and the Tall Poppy Syndrome (TPS) is the habit of others to diminish those who have attained excellence in a field – to cut them down to size [13]. While TPS is commonly associated with Australia and New Zealand, it is also part of other cultures. Within Scandinavian cultures, janteloven1 promotes humility and conformity paralleling TPS [15]; in Japanese culture, ‘the nail that sticks up gets pounded down’ [16]; and within Filipino culture a crab mentality exists whereby crabs in a bucket tend to pull back any adventurous crabs trying to escape [17]. TPS is often described as being ingrained in New Zealand culture [18] and has been identified as a phenomenon in New Zealand entrepreneurship and business [19]. While TPS encourages conformist cultures, our research provides a valuable insight into how employers can spot potential employees who actively resist notions of TPS’s conformity and are more likely to perform to the highest levels. Using Instagram, we interviewed 1000 young self-identifying New Zealanders to explore their qualitative experiences of TPS. They identified as 68% female and 32% male. Their age ranges were: 58% aged 18–24; 27% aged 25–34; 7% aged 35–44; 3% aged 45–54; and 2% aged 55 or above. Three percent of the respondents were excluded from our final sample because they were aged 17 or younger. The respondents’ feelings, victimhood, self-esteem, and knowledge about TPS provided our research with the largest amount of data. Of our 1000 participants, 50% knew what TPS was, while 50% did not. Similarly, 45% of our respondents claimed to be victims of TPS. Contrastingly, 55% had no experiences of TPS. Within those considerations, the data revealed clearly that TPS was perceived by participants as ‘something done to them’ and not as ‘something they do to other people’. Yet, and despite that difference, the pervasive nature of TPS within Kiwi socio-culture was noted by participants. Several participants recounted the cost of TPS; for example, “Definitely held me back. It can knock your confidence so much” and “Made me want to hide/play down my talents/my life.” Other participants perceived TPS “put-downs” (belittling or humiliating remarks) as a challenge or motivating force. They commented, “Uncomfortable but it pushed me harder to be even more successful” and “It motivated me. I realized people saw something in me and strived to continue improving.” For the 45% of our participants directly experiencing TPS, those experiences were grounded within two base reactions. Reflecting that, more than half of our participants adopted conformist behaviours, succumbing to the bullying pressures of others. However, 45% recognised TPS and its bullying as a motivator to create further behaviours and actions of excellence. The role of social media in TPS was significant. Participants directly linked TPS to social media with 89% of respondents recognising the role of social media in TPS. Key to their views was the realisation that social media not only provided distance between people but also that people used social media to manipulate the image they projected to others. In those ways, social media was a mediating factor. As participants observed, “Easier to be mean and cut someone down through a comment than to their face” and “Social media has made it easier to abuse and put down those that stand out.” Given the attributes of the hospitality personality, and Richard Corney’s proposed pricing restructures in hospitality, the key is for employers to consider the resilience of their staff to TPS and conformity. They should consider whether they can recruit and retain the 45% of staff that use TPS as inspiration to succeed – the staff who will rise the challenge of delivering exceptional customer experiences through their own performance of the ‘hospitality personality’. It is within the unique characteristics of these staff that hospitality businesses can generate that extra point of difference and experience that customers will be happy to pay a little more to enjoy; and perhaps hospitality businesses might go a step further by also considering the concept of the ‘hospitable wage’. Corresponding author Lindsay Neill can be contacted at: lindsay.neill@aut.ac.nz Note “Janteloven (the law of Jante) at its simplest describes the way that all Norwegians (and in fact, other Scandinavians too) behave: putting society ahead of the individual, not boasting about individual accomplishments, and not being jealous of others” [14]. References (1) Wilkes, M. We Need to Pay $7 for a Flat White if Cafes are Going to Survive, Says Coffee Boss, 2021. https://www.stuff.co.nz/life-style/food-drink/drinks/127196374/we-need-to-pay-7-for-a-flat-white-if-cafes-are-going-to-survive-says-coffee-boss (accessed Dec 12, 2021). (2) Te Ora, N. Does Hospitality Have a Low Wages Problem? Workers Say Yes. Some Restaurant Owners Say No, 2021. https://www.stuff.co.nz/business/industries/125301113/does-hospitality-have-a-low-wages-problem-workers-say-yes-some-restaurant-owners-say-no (accessed Dec 10, 2021). (3) Douglas, J.; Williamson, D.; Harris, C. Dirty Deeds Done Dirt Cheap: Creating “Hospitable Wages” through the Living Wage Movement. Hospitality & Society 2020, 10 (1), 3–22. (4) Hemmington, N. From Service to Experience: Understanding and Defining the Hospitality Business. The Service Industries Journal 2007, 27 (6), 747–755. (5) Lugosi, P. Hospitality Spaces, Hospitable Moments: Consumer Encounters and Affective Experiences in Commercial Settings. Journal of Foodservice 2008, 19 (2), 139–149. (6) Morgan, M.; Watson, P.; Hemmington, N. Drama in the Dining Room: Theatrical Perspectives on the Foodservice Encounter. Journal of Foodservice 2008, 19 (2), 111–118. (7) Goffman, E. The Presentation of Self in Everyday Life; Doubleday: Garden City, New York, 1959. (8) Köşker, H.; Unur, K.; Gursoy, D. The Effect of Basic Personality Traits on Service Orientation and Tendency to Work in the Hospitality and Tourism Industry. Journal of Teaching in Travel & Tourism 2019, 19 (2), 140–162. (9) Grobelna, A. Extraversion and its Importance in the Hospitality Workplace. Scientific Journal, No. 876, Economic Problems of Tourism 2015, 3 (31), 89–96. (10) Gonzalez-Gonzalez, T.; García-Almeida, D. J. Frontline Employee-Driven Change in Hospitality Firms: An Analysis of Receptionists’ Personality on Implemented Suggestions. International Journal of Contemporary Hospitality Management 2021, 33 (12), 4439–4459. (11) Kocabulut, Ö.; Albayrak, T. The Effects of Mood and Personality Type on Service Quality Perception and Customer Satisfaction. International Journal of Culture, Tourism, and Hospitality Research 2019, 13 (1), 98–112. (12) Felton, D. Advice to Tyrants: The Motif of “Enigmatic Counsel” in Greek and Roman Texts. Phoenix 1998, 52 (1–2), 42–54. (13) Feather, N. T. Attitudes towards the High Achiever: The Fall of the Tall Poppy. Australian Journal of Psychology 1989, 41 (3), 239–267. (14) Nikel, D. What Exactly Is Janteloven? Life in Norway, 2015. https://www.lifeinnorway.net/what-exactly-is-janteloven/ (accessed Dec 10, 2021). (15) Ahlness A. Janteloven and Social Conformity in Thorbørn Egner’s Literature, 2014. http://ncurproceedings.org/ojs/index.php/NCUR2014/article/view/738 (accessed Oct 8, 2019). (16) Matsumoto, D. Culture and Self: An Empirical Assessment of Markus and Kitayama’s Theory of Independent and Interdependent Self-Construals. Asian Journal of Social Psychology 1999, 2, 289–310. (17) Licuanan, P. A Moral Recovery Program: Building a People – Building a Nation. In: Dy, M. B. (ed) Values in Philippine Culture and Education: Philippine Philosophical Studies, 1; The Council for Research in Values and Philosophy: Washington, DC, 1994, pp. 35–54. (18) Ockhuysen, S. It's Time to Do Better and Cut Tall Poppy Syndrome out of Our Culture. Stuff, Feb 20, 2020. https://www.stuff.co.nz/taranaki-daily-news/news/119627156/its-time-to-do-better-and-cut-tall-poppy-syndrome-out-of-our-culture (accessed Dec 11, 2021) (19) Kirkwood, J. Tall Poppy Syndrome: Implications for Entrepreneurship in New Zealand. Journal of Management & Organization 2007, 13 (4), 366–382.

ABSTRAK Halal fashion saat ini menjadi salah satu sektor yang diminati konsumen di Indonesia. Mayoritas penduduk Indonesia yang merupakan muslim menjadikan pangsa pasar industri fashion Muslim sangat besar. Permintaan produk fashion muslim semakin tinggi karena kesadaran perempuan Muslim dalam menutup aurat juga sudah tinggi. Apalagi, konsumen saat ini suka melihat fashion influencer di sosial media seperti Instagram. Serta penggunakan content marketing yang menarik juga mempengaruhi konsumen untuk membeli sebuah produk. Penjualan produk fashion muslim semakin mudah diakses konsumen dengan andanya media digital untuk melihat dan bertransaksi. Tujuan penelitian ini adalah untuk melihat pengaruh pendukung selebriti dan pemasaran konten. Penelitian ini menggunakan metode kuantitatif. Dengan teknik data yaitu kuisioner yang disebarkan secara online kepada 100 responden perempuan muslim yang pernah mengakses platform online brand fashion muslim Vanilla Hijab. Teknik analisis yang digunakan dalam penelitian ini yaitu regresi linier berganda. Hasil dari penelitian ini menunjukkan celebrity endorser memiliki pengaruh positif signifikan terhadap niat beli, dan konten pemasaran juga memiliki pengaruh positif signifikan terhadap niat beli toko online fashion Vanilla Hijab. Kata-Kunci: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim. ABSTRACT Halal fashion is currently one of the sectors that consumers in Indonesia are interested in. The majority of Indonesia's population who are Muslim makes the market share of the Muslim fashion industry very large. The demand for Muslim fashion products is getting higher because the awareness of Muslim women in covering their genitals is high. Moreover, consumers today like to see fashion influencers on social media like Instagram. And the use of attractive content marketing also influences consumers to buy a product. The sale of Muslim fashion products is increasingly accessible to consumers by relying on digital media to view and transact. The purpose of this study was to examine the influence of celebrity supporters and content marketing. This research uses quantitative methods. With the data technique, namely a questionnaire distributed online to 100 Muslim female respondents who have accessed the online platform for the Muslim fashion brand Vanilla Hijab. The analysis technique used in this study is multiple linear regression. The results of this study indicate celebrity endorsers have a significant positive effect on purchase intention, and marketing content also has a significant positive effect on purchase intention of Vanilla Hijab fashion online shop. Keywords: Celebrity Endorser, Content Marketing, Purchase Intention, Fashion Muslim. DAFTAR PUSTAKA Abbas, A., Afshan, G., & Khan, S. B. (2018). The effect of celebrity endorsement on customer purchase intention: A comparative study predictors and consequences of human resource outsourcing view project internal marketing view project. Current Economics and Management Research, 4(1), 1–10. Abdurrahim, A., & Sangen, M. (2019). Pengaruh content marketing, sales promotion, personal selling, dan advertising terhadap minat beli konsumen pada hotel biuti di Banjarmasin. Jurnal Sains Manajemen Dan Kewirausahaan, 3(1), 42–47. http://ppjp.ulm.ac.id/journal/index.php/jsmk Andreas, R. (2013). The big book of content marketing: Use Strategies and SEO Tactics to Build Return-Oriented KPIs for Your Brand's Content. Andreas.com. Audia, D. S., Jayawinangun, R., & Ferdinan, F. (2018). Pengaruh celebrity endorser terhadap minat pembelian produk Aidi.Id (Studi pada followers instagram Aidi.Id). Jurnal Penelitian Sosial Ilmu Komunikasi, 3(1), 76–95. https://doi.org/10.33751/jpsik.v3i1.1012 Badan Pusat Statistik. (2016). 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Belajar dari CEO Vanilla Hijab, cara mulai bisnis fashion dengan modal kecil. Retrieved from https://kumparan.com/kumparanwoman/belajar-dari-ceo-vanilla-hijab-cara-mulai-bisnis-fashion-dengan-modal-kecil-1uTjF96VapG/full Lee, J., & Lee, J. N. (2015). How purchase intention consummates purchase behaviour: The stochastic nature of product valuation in electronic commerce. Behaviour and Information Technology, 34(1), 57–68. https://doi.org/10.1080/0144929X.2013.853837 Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258–266. https://doi.org/10.1016/j.chb.2014.02.007 Phua, J., Lin, J. S. (Elaine), & Lim, D. J. (2018). Understanding consumer engagement with celebrity-endorsed E-Cigarette advertising on instagram. 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“Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 212 NOTICIAS / NEWS (“transfer”, 2017) 1) CONGRESOS / CONFERENCES: 1. 8th Asian Translation Traditions Conference: Conflicting Ideologies and Cultural Mediation – Hearing, Interpreting, Translating Global Voices SOAS, University of London, UK (5-7 July 2017) www.translationstudies.net/joomla3/index.php 2. 8th International Conference of the Iberian Association of Translation and Interpreting (AIETI8), Universidad de Alcalá, Madrid, Spain (8-10 March 2017) www.aieti8.com/es/presentation 3. MultiMeDialecTranslation 7 – Dialect translation in multimedia University of Southern Denmark, Odense, Denmark (17-20 May 2017) https://mmdtgroup.org 4. Texts and Contexts: The Phenomenon of Boundaries Vilnius University, Lithuania (27-28 April 2017) www.khf.vu.lt/aktualijos/skelbimai/220-renginiai/1853-texts-andcontexts- the-phenomenon-of-boundaries 5. 21st FIT World Congress: Disruption and Diversification Australian Institute of Interpreters and Translators (AUSIT), Brisbane, Australia (3-5 August 2017) www.fit2017.org/call-for-papers 6. 6th International Conference on PSIT (PSIT6) - Beyond Limits in Public Service Interpreting and Translating: Community Interpreting & Translation University of Alcalá, Spain (6-8 March 2017) www.tisp2017.com “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 213 7. International Conference: What Grammar Should Be Taught to Translators-to-be? University of Mons, Belgium (9-10 March 2017) Contact: gudrun.vanderbauwhede@umons.ac.be; indra.noel@umons.ac.be; adrien.kefer@umons.ac.be 8. The Australia Institute of Interpreters and Translators (AUSIT) 2016 National Conference Monash University, Melbourne, Australia (18-19 November 2017) www.ausit.org/AUSIT/Events/National_Miniconference_2016_Call_ for_Papers.aspx 9. 1st Congrès Mondial de la Traductologie – La traductologie : une discipline autonome Société Française de Traductologie, Université de Paris Ouest- Nanterre-La Défense, France (10-14 April 2017) www.societe-francaise-traductologie.com/congr-s-mondial 10. Working Our Core: for a Strong(er) Translation and Interpreting Profession Institute of Translation & Interpreting, Mercure Holland House Hotel, Cardiff (19-20 May 2017) www.iti-conference.org.uk 11. International conference T&R5 – Écrire, traduire le voyage / Writing, translating travel Antwerp , Belgium (31 May - 1 June 2018) winibert.segers@kuleuven.be 12. Retranslation in Context III - An international conference on retranslation Ghent University, Belgium (7-8 February 2017) www.cliv.be/en/retranslationincontext3 “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 214 13. 11th International Conference on Translation and Interpreting: Justice and Minorized Languages under a Postmonolingual Order Universitat Jaume I, Castelló de la Plana, Spain (10-12 May 2017) http://blogs.uji.es/itic11 14. 31è Congrès international d’études francophones (CIÉF) : Session de Traductologie – La francophonie à l’épreuve de l’étranger du dedans Martinique, France (26 June – 2 July 2017) https://secure.cief.org/wp/?page_id=913 15. Complexity Thinking in Translation Studies: In Search of Methodologies KU Leuven, Belgium (1-2 June 2017) www.ufs.ac.za/humanities/unlistedpages/ complexity/complexity/home-page 16. 1st International Conference on Dis/Ability Communication (ICDC): Perspectives & Challenges in 21st Century Mumbai University, India (9-11 January 2017) www.icdc2016-universityofmumbai.org 17. Lost and Found in Transcultural and Interlinguistic Translation Université de Moncton, Canada (2-4 November 2017) gillian lane-mercier@mcgill.ca; michel.mallet@umoncton.ca; denise.merkle@umoncton.ca 18. Translation and Cultural Memory (Conference Panel) American Comparative Literature Association's 2017 Annual Meeting University of Utrecht, The Netherlands (6-9 July 2017) www.acla.org/translation-and-cultural-memory 19. Media for All 7 – A Place in Between Hamad bin Khalifa University, Doha, Qatar (23-25 October 2017) http://tii.qa/en/7th-media-all-international-conference “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 215 20. Justice and Minorized Languages in a Postmonolingual Order. XI International Conference on Translation and Interpreting Universitat Jaume I, Castellón, Spain (10-12 May 2017) monzo@uji.es http://blogs.uji.es/itic11/ 21. On the Unit(y) of Translation/Des unités de traduction à l'unité de la traduction Paris Diderot University, Université libre de Bruxelles and University of Geneva (7 July 2017 (Paris) / 21 October 2017 (Brussels) / 9 December 2017 (Geneva) www.eila.univ-paris-diderot.fr/recherche/conf/ciel/traductologieplein- champ/index?s[]=traductologie&s[]=plein&s[]=champ 22. The Translator Made Corporeal: Translation History and the Archive British Library Conference Centre, London, UK (8 May 2017) deborah.dawkin@bl.uk 23. V International Conference Translating Voices Translating Regions - Minority Languages, Risks, Disasters and Regional Crises Europe House and University College London, UK (13-15 December 2017) www.ucl.ac.uk/centras/translation-news-and-events/vtranslatingvoices 24. 8th Annual International Translation Conference - 21st Century Demands: Translators and Interpreters towards Human and Social Responsibilities Qatar National Convention Centre, Doha, Qatar (27-28 March 2017) http://tii.qa/en/8th-annual-international-translation-conference 25. Complexity Thinking in Translation Studies: In Search of Methodologies KU Leuven, Belgium (1-2 June 2017) www.ufs.ac.za/humanities/unlistedpages/ complexity/complexity/home-page “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 216 26. 15th International Pragmatics Conference (IPrA 2017) – Films in Translation – All is Lost: Pragmatics and Audiovisual Translation as Cross-cultural Mediation (Guillot, Desilla, Pavesi). Conference Panel. Belfast, Northern Ireland, UK (16-21 July 2017) http://ipra.ua.ac.be/main.aspx?c=*CONFERENCE2006&n=1296 2) CURSOS, SEMINARIOS, POSGRADOS / COURSES, SEMINARS, MA PROGRAMMES: 1. MA in Intercultural Communication in the Creative Industries University of Roehampton, London, UK www.roehampton.ac.uk/postgraduate-courses/Intercultural- Communication-in-the-Creative-Industries 2. Máster Universitario en Comunicación Intercultural, Interpretación y Traducción en los Servicios Públicos Universidad de Alcalá, Spain www3.uah.es/master-tisp-uah 3. Máster Universitario de Traducción Profesional Universidad de Granada, Spain http://masteres.ugr.es/traduccionprofesional/pages/master 4. Workshop: History of the Reception of Scientific Texts in Translation – Congrès mondial de traductologie Paris West University Nanterre-La Défense, France (10-14 April 2017) https://cmt.u-paris10.fr/submissions 5. MA programme: Traduzione audiovisiva, 2016-2017 University of Parma, Italy www.unipr.it/node/13980 “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 217 6. MA in the Politics of Translation Cairo University, Egypt http://edcu.edu.eg 7. Research Methods in Translation and Interpreting Studies University of Geneva, Switzerland (Online course) www.unige.ch/formcont/researchmethods-distance1 www.unige.ch/formcont/researchmethods-distance2 8. MA programme: Investigación en Traducción e Interpretation, 2016-2017 Universitat Jaume I, Castellón, Spain monzo@uji.es www.mastertraduccion.uji.es 9. MA programme: Traduzione Giuridica - Master di Secondo Livello University of Trieste, Italy Italy http://apps.units.it/Sitedirectory/InformazioniSpecificheCdS /Default.aspx?cdsid=10374&ordinamento=2012&sede=1&int=web &lingua=15 10. Process-oriented Methods in Translation Studies and L2 Writing Research University of Giessen, Germany (3-4 April 2017) www.uni-giessen.de/gal-research-school-2017 11. Research Methods in Translation and Interpreting Studies (I): Foundations and Data Analysis (Distance Learning) www.unige.ch/formcont/researchmethods-distance1 Research Methods in Translation and Interpreting Studies (II): Specific Research and Scientific Communication Skills (Distance Learning) www.unige.ch/formcont/researchmethods-distance2 University of Geneva, Switzerland “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 218 3) LIBROS / BOOKS: 1. Carl, Michael, Srinivas Bangalore and Moritz Schaeffer (eds) 2016. New Directions in Empirical Translation Process Research: Exploring the CRITT TPR-DB. Cham: Springer. http://link.springer.com/book/10.1007/978-3-319-20358-4 2. Antoni Oliver. 2016. Herramientas tecnológicas para traductores. Barcelona: UOC. www.editorialuoc.com/herramientas-tecnologicas-para-traductores 3. Rica Peromingo, Juan Pedro. 2016. Aspectos lingüísticos y técnicos de la traducción audiovisual (TAV). Frakfurt am Main: Peter Lang. www.peterlang.com?432055 4.Takeda, Kayoko and Jesús Baigorri-Jalón (eds). 2016. New Insights in the History of Interpreting. Amsterdam: John Benjamins. https://benjamins.com/#catalog/books/btl.122/main 5. Esser, Andrea, Iain Robert Smith & Miguel Á. Bernal-Merino (eds). 2016. Media across Borders: Localising TV, Film and Video Games. London: Routledge. www.routledge.com/products/9781138809451 6. Del Pozo Triviño, M., C. Toledano Buendía, D. Casado-Neira and D. Fernandes del Pozo (eds) 2015. Construir puentes de comunicación en el ámbito de la violencia de género/ Building Communication Bridges in Gender Violence. Granada: Comares. http://cuautla.uvigo.es/sos-vics/entradas/veruno.php?id=216 7. Ramos Caro, Marina. 2016. La traducción de los sentidos: audiodescripción y emociones. Munich: Lincom Academic Publishers. http://lincom-shop.eu/epages/57709feb-b889-4707-b2cec666fc88085d. sf/de_DE/?ObjectPath=%2FShops%2F57709feb“ Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 219 b889-4707-b2cec666fc88085d% 2FProducts%2F%22ISBN+9783862886616%22 8. Horváth , Ildikó (ed.) 216. The Modern Translator and Interpreter. Budapest: Eötvös University Press. www.eltereader.hu/media/2016/04/HorvathTheModernTranslator. pdf 9. Ye, Xin. 2016. Educated Youth. Translated by Jing Han. Artarmon: Giramondo. www.giramondopublishing.com/forthcoming/educated-youth 10. Martín de León, Celia and Víctor González-Ruiz (eds). 2016. From the Lab to the Classroom and Back Again: Perspectives on Translation and Interpreting Training. Oxford: Peter Lang. www.peterlang.com?431985 11. FITISPos International Journal, 2016 vol.3: A Retrospective View on Public Service Translation and Interpreting over the Last Decade as well as the Progress and Challenges that Lie Ahead www3.uah.es/fitispos_ij 12. Dore, Margherita (ed.) 2016. Achieving Consilience. Translation Theories and Practice. Newcastle: Cambridge Scholars Publishing. www.cambridgescholars.com/achieving-consilience 13. Antonini, Rachele & Chiara Bucaria (eds). 2016. Nonprofessional Interpreting and Translation in the Media. Frankfurt am Main: Peter Lang. www.peterlang.com/index.cfm?event=cmp.ccc.seitenstruktur.detai lseiten&seitentyp=produkt&pk=82359&cid=5&concordeid=265483 14. Álvarez de Morales, Cristina & Catalina Jiménez (eds). 2016. Patrimonio cultural para todos. Investigación aplicada en traducción accesible. Granada: Tragacanto. www.tragacanto.es/?stropcion=catalogo&CATALOGO_ID=22 “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 220 15. Poznan Studies in Contemporary Linguistics, special issue on Language Processing in Translation, Volume 52, Issue 2, Jun 2016. www.degruyter.com/view/j/psicl.2016.52.issue-2/issuefiles/ psicl.2016.52.issue-2.xml?rskey=z4L1sf&result=6 16. Translation and Conflict: Narratives of the Spanish Civil War and the Dictatorship Contact: alicia.castillovillanueva@dcu.ie; lucia.pintado@dcu.ie 17. Cerezo Merchán, Beatriz, Frederic Chaume, Ximo Granell, José Luis Martí Ferriol, Juan José Martínez Sierra, Anna Marzà y Gloria Torralba Miralles. 2016. La traducción para el doblaje. Mapa de convenciones. Castelló de la Plana: Publicacions de la Universitat Jaume I. www.tenda.uji.es/pls/www/!GCPPA00.GCPPR0002?lg=CA&isbn=97 8-84-16356-00-3 18. Martínez Tejerina, Anjana. 2016. El doblaje de los juegos de palabras. Barcelona: Editorial UOC. www.editorialuoc.com/el-doblaje-de-los-juegos-de-palabras 19. Chica Núñez, Antonio Javier. 2016. La traducción de la imagen dinámica en contextos multimodales. Granada: Ediciones Tragacanto. www.tragacanto.es 20. Valero Garcés, Carmen (ed.) 2016. Public Service Interpreting and Translation (PSIT): Training, Testing and Accreditation. Alcalá: Universidad de Alcalá. www1.uah.es/publicaciones/novedades.asp 21. Rodríguez Muñoz, María Luisa and María Azahara Veroz González (Eds) 2016. Languages and Texts Translation and Interpreting in Cross Cultural Environments. Córdoba: Universidad de Córdoba. www.uco.es/ucopress/index.php/es/catalogo/materias- 3/product/548-languages-and-texts-translation-and-interpreting“ Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 221 in-cross-cultural-environments 22. Mereu, Carla. 2016. The Politics of Dubbing. Film Censorship and State Intervention in the Translation of Foreign Cinema in Fascist Italy. Oxford: Peter Lang. www.peterlang.com/view/product/46916 23. Venuti, Lawrence (ed.) 2017. Teaching Translation: Programs, Courses, Pedagogies. New York: Routledge. www.routledge.com/Teaching-Translation-Programs-coursespedagogies/ VENUTI/p/book/9781138654617 24. Jankowska, Anna. 2015. Translating Audio Description Scripts. Translation as a New Strategy of Creating Audio Description. Frankfurt: Peter Lang. www.peterlang.com/view/product/21517 25. Cadwell, Patrick and Sharon O'Brien. 2016. Language, culture, and translation in disaster ICT: an ecosystemic model of understanding. Perspectives: Studies in Translatology. www.tandfonline.com/doi/full/10.1080/0907676X. 2016.1142588 26. Baumgarten, Stefan and Chantal Gagnon (eds). 2016. Translating the European House - Discourse, Ideology and Politics (Selected Papers by Christina Schäffner). Newcastle: Cambridge Scholars Publishing. www.cambridgescholars.com/translating-the-european-house 27. Gambier, Yves and Luc van Doorslaer (eds) 2016. Border Crossings – Translation Studies and other disciplines. Amsterdam: John Benjamins. www.benjamins.com/#catalog/books/btl.126/main 28. Setton, Robin and Andrew Dawrant. 2016. Conference Interpreting – A Complete Course. Amsterdam: John Benjamins. https://benjamins.com/#catalog/books/btl.120/main “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 222 29. Setton, Robin and Andrew Dawrant. 2016. Conference Interpreting – A Trainer’s Guide. Amsterdam: John Benjamins. https://benjamins.com/#catalog/books/btl.121/main 5) REVISTAS / JOURNALS: 1. Technology and Public Service Translation and Interpreting, Special Issue of Translation and Interpreting Studies 13(3) Contact: Nike Pokorn (nike.pokorn@ff.uni-lj.si) & Christopher Mellinger (cmellin2@kent.edu) www.atisa.org/tis-style-sheet 2. Translator Quality – Translation Quality: Empirical Approaches to Assessment and Evaluation, special issue of Linguistica Antverpiensia, New Series (16/2017) Contact: Geoffrey S. Koby (gkoby@kent.edu); Isabel Lacruz (ilacruz@kent.edu) https://lans-tts.uantwerpen.be/index.php/LANSTTS/ announcement 3. Special Issue of the Journal of Internationalization and Localization on Video Game Localisation: Ludic Landscapes in the Digital Age of Translation Studies Contacts: Xiaochun Zhang (xiaochun.zhang@univie.ac.at) and Samuel Strong (samuel.strong.13@ucl.ac.uk) 4. mTm Translation Journal: Non-thematic issue, Vol. 8, 2017 www.mtmjournal.gr Contacts: Anastasia Parianou (parianou@gmail.com) and Panayotis Kelandrias (kelandrias@ionio.gr) “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 223 5. CLINA - An Interdisciplinary Journal of Translation, Interpreting and Intercultural Communication, Special Issue on Interpreting in International Organisations. Research, Training and Practice, 2017 (2) revistaclina@usal.es http://diarium.usal.es/revistaclina/home/call-for-papers 6. Technology and Public Service Translation and Interpreting, Special Issue of Translation and Interpreting Studies, 2018, 13(3) www.atisa.org/call-for-papers 7. Literatura: teoría, historia, crítica, special issue on Literature and Translation www.literaturathc.unal.edu.co 8. Tradumàtica: Journal of Translation Technologies Issue 14 (2016): Translation and mobile devices www.tradumatica.net/revista/cfp.pdf 9. Ticontre. Teoria Testo Traduzione. Special issue on Narrating the Self in Self-translation www.ticontre.org/files/selftranslation-it_en.pdf 10. Terminology, International Journal of Theoretical and Applied Issues in Specialized Communication Thematic issue on Food and Terminology, 23(1), 2017 www.benjamins.com/series/term/call_for_papers_special_issue_23 -1.pdf 11. Cultus: the Journal of Intercultural Communication and Mediation. Thematic issue on Multilinguilism, Translation, ELF or What?, Vol. 10, 2017 www.cultusjournal.com/index.php/call-for-papers 12. Translation Spaces Special issue on No Hard Feelings? Exploring Translation as an Emotional Phenomenon “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 224 Contact: severine.hubscher-davidson@open.ac.uk 13. Revista electrónica de didáctica de la traducción y la interpretación (redit), Vol. 10 www.redit.uma.es/Proximo.php 14. Social Translation: New Roles, New Actors Special issue of Translation Studies 12(2) http://explore.tandfonline.com/cfp/ah/rtrs-si-cfp 15. Translation in the Creative Industries, special issue of The Journal of Specialised Translation 29, 2018 www.jostrans.org/Translation_creative_industries_Jostrans29.pdf 16. Translation and the Production of Knowledge(s), special issue of Alif 38, 2018 Contact: mona@monabaker.com,alifecl@aucegypt.edu, www.auceg ypt.edu/huss/eclt/alif/Pages/default.aspx 17. Revista de Llengua i Dret http://revistes.eapc.gencat.cat/index.php/rld/index 18. Call for proposals for thematic issues, Linguistica Antverpiensia New Series https://lans-tts.uantwerpen.be/index.php/LANSTTS/ announcement/view/8 19. Journal On Corpus-based Dialogue Interpreting Studies, special issue of The Interpreters’ Newsletter 22, 2017 www.openstarts.units.it/dspace/handle/10077/2119 20. Díaz Cintas, Jorge, Ilaria Parini and Irene Ranzato (eds) 2016. Ideological Manipulation in Audiovisual Translation, special issue of “Altre Modernità”. http://riviste.unimi.it/index.php/AMonline/issue/view/888/show Toc “Transfer” XII: 1-2 (mayo 2017), pp. 212-225. ISSN: 1886-554 225 21. PUNCTUM- International Journal of Semiotics, special issue on Semiotics of Translation, Translation in Semiotics. Volume 1, Issue 2 (2015) http://punctum.gr 22. The Interpreters' Newsletter, Special Issue on Dialogue Interpreting, 2015, Vol. 20 www.openstarts.units.it/dspace/handle/10077/11848 23. Gallego-Hernández, Daniel & Patricia Rodríguez-Inés (eds.) 2016. Corpus Use and Learning to Translate, almost 20 Years on. Special Issue of Cadernos de Tradução 36(1). https://periodicos.ufsc.br/index.php/traducao/issue/view/2383/s howToc 24. 2015. Special Issue of IberoSlavica on Translation in Iberian- Slavonic Cultural Exchange and beyond. https://issuu.com/clepul/docs/iberoslavica_special_issue 26. The AALITRA Review: A Journal of Literary Translation, 2016 (11) www.lib.latrobe.edu.au/ojs/index.php/AALITRA/index 27. Transcultural: A Journal of Translation and Cultural Studies 8.1 (2016): "Translation and Memory" https://ejournals.library.ualberta.ca/index.php/TC/issue/view/18 77/showToc 28. JoSTrans, The Journal of Specialised Translation, issue 26 www.jostrans.org 29. L’Écran traduit, 5 http://ataa.fr/revue/archives/4518

Historians of Modern Architecture have cultivated the image of the architect as a temperamental genius, unconcerned by issues of politeness or pragmatics—a reading reinforced in cultural representations of Modern Architects, such as Howard Roark, the protagonist in Ayn Rand’s 1943 novel The Fountainhead (a character widely believed to be based on the architect Frank Lloyd Wright). The perception of the Modern Architect as an artistic hero or genius has also influenced the reception of their work. Despite their indisputable place within the architectural canon, many important works of Modern Architecture were contested on pragmatic grounds, such as cost, brief and particularly concerning issues of suitability and effectiveness in relation to climate and weather. A number of famed cases resulted in legal action between clients and architects, and in many more examples historians have critically framed these accounts to highlight alternate issues and agendas. “Complaints about the weather,” in relation to architecture, inevitably raise issues regarding a work’s “success,” particularly in view of the tensions between artistry and functionality inherent in the discipline of architecture. While in more recent decades these ideas have been framed around ideas of sustainability—particularly in relation to contemporary buildings—more traditionally they have been engaged through discussions of an architect’s ethical responsibility to deliver a habitable building that meets the client’s needs. This paper suggests these complaints often raise a broader range of issues and are used to highlight tensions inherent in the discipline. In the history of Modern Architecture, these complaints are often framed through gender studies, ethics and, more recently, artistic asceticism. Accounts of complaints and disputes are often invoked in the social construction (or deconstruction) of artistic genius – whether in a positive or negative light. Through its discussion of a number of famed examples, this paper will discuss the framing of climate in relation to the figure of the Modern Architect and the reception of the architectural “masterpiece.” Dear Monsieur Le Corbusier … In June 1930 Mme Savoye, the patron of the famed Villa Savoye on the outskirts of Paris, wrote to her architect, Le Corbusier, stating: “it is still raining in our garage” (Sbriglio 144)—a persistent theme in their correspondence. This letter followed another sent in March after discovering leaks in the garage and several bedrooms following a visit during inclement weather. While sent prior to the building’s completion, she also noted that rainfall on the bathroom skylight “makes a terrible noise […] which prevents us from sleeping in bad weather” (Sbriglio 142). Claiming to have warned Le Corbusier about the concern, the contractor refused to accept responsibility, prompting some rather fiery correspondence between the two. This problem, compounded by issues with the heating system, resulted in the house feeling, as Sbriglio notes, “cold and damp” and subject to “substantial heat loss due to the large glazing”—a cause for particular concern given the health problems of the clients’ only child, Roger Savoye, that saw him spend time in a French Sanatorium (Sbriglio 145). While the cause of Roger’s illness is not clear, at least one writer (albeit with a noticeable lack of footnotes or supporting evidence) has linked this directly to the villa (de Botton 65). Mme Savoye’s complaints about dampness, humidity, condensation and leaking in her home persisted in subsequent years, prompting Benton to summarise in 1987, “every autumn […] there were cries of distress from the Savoye family with the first rains” (Villas 204). These also extended to discussion of the heating system, which while proving insufficient was also causing flooding (Benton, "Villa" 93). In 1935 Savoye again wrote to Le Corbusier, wearily stating: It is raining in the hall, it’s raining on the ramp and the wall of the garage is absolutely soaked [….] it’s still raining in my bathroom, which floods in bad weather, as the water comes in through the skylight. The gardener’s walls are also wet through. (Sbriglio 146-7) Savoye’s understandable vexation with waterproofing problems in her home continued to escalate. With a mixture of gratitude and frustration, a letter sent two years later stated: “After innumerable demands you have finally accepted that this house which you built in 1929 in uninhabitable…. Please render it inhabitable immediately. I sincerely hope that I will not have to take recourse to legal action” (Sbriglio 147). Paradoxically, Le Corbusier was interested in the potential of architecture and urban planning to facilitate health and well-being, as well as the effects that climate may play in this. Early twentieth century medical thought advocated heliotherary (therapeutic exposure to sunlight) for a diverse range of medical conditions, ranging from rickets to tuberculosis. Similarly the health benefits of climate, such as the dryness of mountain air, had been recognised for much longer, and had led to burgeoning industries associated with health, travel and climate. The dangers of damp environments had also long been medically recognised. Le Corbusier’s awareness of the health benefits of sunshine led to the inclusion of a solarium in the villa that afforded both framed and unframed views of the surrounding countryside, such as those that were advocated in the seventeenth century as an antidote to melancholy (Burton 65-66). Both Benton and Sbriglio present Mme Savoye’s complaints as part of their comprehensive histories of an important and influential work of Modern Architecture. Each reproduce excerpts from archival letters that are not widely translated or accessible, and Benton’s 1984 essay is the source other authors generally cite in discussing these matters. In contrast, for example, Murphy’s 2002 account of the villa’s conversion from “house” to “historical monument” cites the same letters (via Benton) as part of a broader argument that highlights the “undomestic” or “unhomely” nature of the work by cataloguing such accounts of the client’s experience of discomfort while residing in the space – thus revisiting a number of common criticisms of Modern Architecture. Le Corbusier’s reputation for designing buildings that responded poorly to climate is often referenced in popular accounts of his work. For example, a 1935 article published in Time states: Though the great expanses of glass that he favors may occasionally turn his rooms into hothouses, his flat roofs may leak and his plans may be wasteful of space, it was Architect Le Corbusier who in 1923 put the entire philosophy of modern architecture into a single sentence: “A house is a machine to live in.” Reference to these issues are usually made rather minimally in academic accounts of his work, and few would agree with this article’s assertion that Le Corbusier’s influence as a phrasemaker would rival the impact of his architecture. In contrast, such issues, in relation to other architects, are often invoked more rhetorically as part of a variety of historical agendas, particularly in constructing feminist histories of architecture. While Corbusier and his work have often been the source of intellectual contention from feminist scholars—for example in regard to authorial disputes and fractious relationships with the likes of Eileen Gray or Charlotte Perriand – discussion of the functional failures in the Villa Savoye are rarely addressed from this perspective. Rather, feminist scholars have focussed their attention on a number of other projects, most notably the case of the Farnsworth House, another canonical work of Modernism. Dear Herr Mies van der Rohe … Mies van der Rohe’s Farnsworth House, completed in 1951 in Plano Illinois, was commissioned as a country weekend residence by an unmarried female doctor, a brief credited with freeing the architect from many of the usual pragmatic requirements of a permanent city residence. In response Mies designed a rectilinear steel and glass pavilion, which hovered (to avoid the flood levels) above the landscape, sheltered by maple trees, in close proximity to the Fox River. The refined architectural detail, elegant formal properties, and poetic relationship with the surrounding landscape – whether in its autumnal splendour or covered in a thick blanket of snow – captivated architects seeing it become, like the Villa Savoye, one of the most revered architectural works of the twentieth century. Prior to construction a model was exhibited in the Museum of Modern Art in New York and, upon completion the building became a pilgrimage site for architects and admirers. The exhibition of the design later fuelled debate about whether Dr Farnsworth constituted a patron or a client (Friedman 134); a distinction generating very different expectations for the responsibilities of the architect, particularly regarding the production of a habitable home that met the client’s brief versus producing a design of architectural merit. The house was intended as a frame for viewing and contemplating nature, thus seeing nature and climate aligned with the transcendental qualities of the design. Following a visit during construction, Farnsworth described the building’s relationship to the elements, writing: “the two horizontal planes of the unfinished building, floating over the meadows, were unearthly beautiful under a sun which glowed like a wild rose” (5). Similarly, in 1951, Arthur Drexler described the building as “a quantity of air caught between a floor and a roof” (Vandenberg 6). Seven years later the architect himself asserted that nature “gained a more profound significance” when viewed from within the house (Friedman 139). While the transparency of the house was “forgiven” by its isolated location and the lack of visibility from neighbouring properties, the issues a glass and steel box might pose for the thermal comfort of its occupant are not difficult to imagine. Following the house’s completion, Farnsworth fitted windows with insect screens and blinds (although Mies intended for curtains to be installed) that clumsily undermined the refined and minimalistic architectural details. Controversy surrounding the house was, in part, the result of its bold new architectural language. However, it was also due to the architect-client relationship, which turned acrimonious in a very public manner. A dispute between Mies and Farnsworth regarding unpaid fees was fought both in the courtroom and the media, becoming a forum for broader debate as various journals (for example, House Beautiful), publicly took sides. The professional female client versus the male architect and the framing of their dispute by historians and the media has seen this project become a seminal case-study in feminist architectural histories, such as Friedman’s Women and the Making of the Modern House of 1998. Beyond the conflict and speculation about the individuals involved, at the core of these discussions were the inadequacies of the project in relation to comfort and climate. For example, Farnsworth describes in her journal finding the house awash with several inches of water, leading to a court session being convened on the rooftop in order to properly ascertain the defects (14). Written retrospectively, after their relationship soured, Farnsworth’s journal delights in recounting any errors or misjudgements made by Mies during construction. For example, she described testing the fireplace to find “the house was sealed so hermetically that the attempt of a flame to go up the chimney caused an interior negative pressure” (2). Further, her growing disenchantment was reflected in bleak descriptions aligning the building with the weather. Describing her first night camping in her home, she wrote: “the expanses of the glass walls and the sills were covered with ice. The silent meadows outside white with old and hardened snow reflected the bleak [light] bulb within, as if the glass house itself were an unshaded bulb of uncalculated watts lighting the winter plains” (9). In an April 1953 article in House Beautiful, Elizabeth Gordon publicly sided with Farnsworth as part of a broader campaign against the International Style. She condemned the home, and its ‘type’ as “unlivable”, writing: “You burn up in the summer and freeze in the winter, because nothing must interfere with the ‘pure’ form of their rectangles” (250). Gordon included the lack of “overhanging roofs to shade you from the sun” among a catalogue of “human qualities” she believed architects sacrificed for the expression of composition—a list that also included possessions, children, pets and adequate kitchen facilities (250). In 1998 excerpts from this article were reproduced by Friedman, in her seminal work of feminist architectural history, and were central in her discussion of the way that debates surrounding this house were framed through notions of gender. Responding to this conflict, and its media coverage, in 1960 Peter Blake wrote: All great houses by great architects tend to be somewhat impractical; many of Corbu’s and Wright’s house clients find that they are living in too expensive and too inefficient buildings. Yet many of these clients would never exchange their houses for the most workable piece of mediocrity. (88) Far from complaining about the weather, the writings of its second owner, Peter Palumbo, poetically meditate the building’s relationship to the seasons and the elements. In his foreword to a 2003 monograph, he wrote: life inside the house is very much a balance with nature, and an extension of nature. A change in the season or an alteration of the landscape creates a marked change in the mood inside the house. With an electric storm of Wagnerian proportions illuminating the night sky and shaking the foundations of the house to their very core, it is possible to remain quite dry! When, with the melting snows of spring, the Fox River becomes a roaring torrent that bursts its banks, the house assumes a character of a house-boat, the water level sometimes rising perilously close to the front door. On such occasions, the approach to the house is by canoe, which is tied to the steps of the upper terrace. (Vandenberg 5) Palumbo purchased the house from Farnsworth and commissioned Mies’s grandson to restore it to its original condition, removing the blinds and insect screens, and installing an air-conditioning system. The critical positioning of Palumbo has been quite different from that of Farnsworth. His restoration and writings on the project have in some ways seen him positioned as the “real” architectural patron. Furthermore, his willingness to tolerate some discomfort in his inhabitation has seen him in some ways prefigure the type of resident that will be next be discussed in reference to recent owners of Wright properties. Dear Mr Wright … Accounts of weatherproofing problems in buildings designed by Frank Lloyd Wright have become the basis of mythology in the architectural discipline. For example, in 1936 Herbert Johnson and J. Vernon Steinle visited Wright’s Richard Lloyd Jones house in Oklahoma. As Jonathan Lipman wrote, “Steinle’s most prominent recollection of the house was that there were scores of tubs and canning jars in the house catching water leaking through the roof” (45). While Lipman notes the irony that both the house and office Wright designed for Johnson would suffer the same problem, it is the anecdotal accounts of the former that have perhaps attracted the most interest. An oft-recounted story tells of Johnson telephoning Wright, during a dinner party, with regard to water dripping from the ceiling into his guest-of-honour’s soup; the complaint was reportedly rebuffed unsympathetically by Wright who suggested the lady should move her chair (Farr 272). Wright himself addressed his reputation for designing buildings that leaked in his Autobiography. In reference to La Miniatura in Pasadena, of 1923, he contextualised difficulties with the local climate, which he suggested was prone to causing leaks, writing: “The sun bakes the roof for eleven months, two weeks and five days, shrinking it to a shrivel. Then giving the roof no warning whatever to get back to normal if it could, the clouds burst. Unsuspecting roof surfaces are deluged by a three inch downpour.” He continued, stating: I knew all this. And I know there are more leaking roofs in Southern California than in all the rest of the world put together. I knew that the citizens come to look upon water thus in a singularly ungrateful mood. I knew that water is all that enables them to have their being there, but let any of it through on them from above, unexpectedly, in their houses and they go mad. It is a kind of phobia. I knew all this and I have taken seriously precautions in the details of this little house to avoid such scenes as a result of negligible roofs. This is the truth. (250) Wright was quick to attribute blame—directed squarely at the builder. Never one for quiet diplomacy, he complained that the “builder had lied to [him] about the flashing under and within the coping walls” (250) and he was ignorant of the incident because the client had not informed him of the leak. He suggested the client’s silence was undoubtedly due to her “not wishing to hurt [his] feelings”. Although given earlier statements it might be speculated that she did not wish to be accused of pandering to a phobia of leaks. Wright was dismissive of the client’s inconvenience, suggesting she would be able to continue as normal until the next rains the following year and claiming he “fixed the house” once he “found out about it” (250). Implicit in this justification was the idea that it was not unreasonable to expect the client to bear a few days of “discomfort” each year in tolerance of the local climate. In true Wright style, discussions of these problems in his autobiography were self-constructive concessions. While Wright refused to take responsibility for climate-related issues in La Minatura, he was more forthcoming in appreciating the triumphs of his Imperial Hotel in Japan—one of the only buildings in the vicinity to survive the 1923 earthquake. In a chapter of his autobiography titled “Building against Doomsday (Why the Great Earthquake did not destroy the Imperial Hotel),” Wright reproduced a telegram sent by Okura Impeho stating: “Hotel stands undamaged as monument of your genius hundreds of homeless provided perfectly maintained service. Congratulations” (222). Far from unconcerned by nature or climate, Wright’s works celebrated and often went to great effort to accommodate the poetic qualities of these. In reference to his own home, Taliesin, Wright wrote: I wanted a home where icicles by invitation might beautify the eaves. So there were no gutters. And when the snow piled deep on the roofs […] icicles came to hang staccato from the eaves. Prismatic crystal pendants sometimes six feet long, glittered between the landscape and the eyes inside. Taliesin in winter was a frosted palace roofed and walled with snow, hung with iridescent fringes. (173) This description was, in part, included as a demonstration of his “superior” understanding and appreciation of nature and its poetic possibilities; an understanding not always mirrored by his clients. Discussing the Lloyd Lewis House in Libertyville, Illinois of 1939, Wright described his endeavours to keep the house comfortable (and avoid flooding) in Spring, Autumn and Summer months which, he conceded, left the house more vulnerable to winter conditions. Utilising an underfloor heating system, which he argued created a more healthful natural climate rather than an “artificial condition,” he conceded this may feel inadequate upon first entering the space (495). Following the client’s complaints that this system and the fireplace were insufficient, particularly in comparison with the temperature levels he was accustomed to in his workplace (at The Daily News), Wright playfully wrote: I thought of various ways of keeping the writer warm, I thought of wiring him to an electric pad inside his vest, allowing lots of lead wire so he could get around. But he waved the idea aside with contempt. […] Then I suggested we appeal to Secretary Knox to turn down the heat at the daily news […] so he could become acclimated. (497) Due to the client’s disinclination to bear this discomfort or use any such alternate schemes, Wright reluctantly refit the house with double-glazing (at the clients expense). In such cases, discussion of leaks or thermal discomfort were not always negative, but were cited rhetorically implying that perfunctory building techniques were not yet advanced enough to meet the architect’s expectations, or that their creative abilities were suppressed by conservative or difficult clients. Thus discussions of building failures have often been invoked in the social construction of the “architect-genius.” Interestingly accounts of the permeability of Wright’s buildings are more often included in biographical rather that architectural writings. In recent years, these accounts of weatherproofing problems have transformed from accusing letters or statements implying failure to a “badge of honour” among occupants who endure discomfort for the sake of art. This changing perspective is usually more pronounced in second generation owners, like Peter Palumbo (who has also owned Corbusier and Wright designed homes), who are either more aware of the potential problems in owning such a house or are more tolerant given an understanding of the historical worth of these projects. This is nowhere more evident than in a profile published in the real estate section of the New York Times. Rather than concealing these issues to preserve the resale value of the property, weatherproofing problems are presented as an endearing quirk. The new owners of Wright’s Prefab No. 1 of 1959, on Staten Island declared they initially did not have enough pots to place under the fifty separate leaks in their home, but in December 2005 proudly boasted they were ‘down to only one leak’ (Bernstein, "Living"). Similarly, in 2003 the resident of a Long Island Wright-designed property, optimistically claimed that while his children often complained their bedrooms were uncomfortably cold, this encouraged the family to spend more time in the warmer communal spaces (Bernstein, "In a House"). This client, more than simply optimistic, (perhaps unwittingly) implies an awareness of the importance of “the hearth” in Wright’s architecture. In such cases complaints about the weather are re-framed. The leaking roof is no longer representative of gender or power relationships between the client and the uncompromising artistic genius. Rather, it actually empowers the inhabitant who rises above their circumstances for the sake of art, invoking a kind of artistic asceticism. While “enlightened” clients of famed architects may be willing to suffer the effects of climate in the interiors of their homes, their neighbours are less tolerant as suggested in a more recent example. Complaints about the alteration of the micro-climate surrounding Frank Gehry’s Walt Disney Concert Hall in Los Angeles prompted the sandblasting of part of the exterior cladding to reduce glare. In 2004, USA Today reported that reflections from the stainless steel cladding were responsible for raising the temperature in neighbouring buildings by more than 9° Celsius, forcing neighbours to close their blinds and operate their air-conditioners. There were also fears that the glare might inadvertently cause traffic problems. Further, one report found that average ground temperatures adjacent to the building peaked at approximately 58° Celsius (Schiler and Valmont). Unlike the Modernist examples, this more recent project has not yet been framed in aid of a critical agenda, and has seemingly been reported simply for being “newsworthy.” Benign Conversation Discussion of the suitability of Modern Architecture in relation to climate has proven a perennial topic of conversation, invoked in the course of recurring debates and criticisms. The fascination with accounts of climate-related problems—particularly in discussing the work of the great Modernist Architects like Le Corbusier, Mies van der Rohe and Frank Lloyd Wright—is in part due to a certain Schadenfreude in debunking the esteem and authority of a canonical figure. This is particularly the case with one, such as Wright, who was characterised by significant self-confidence and an acerbic wit often applied at the expense of others. Yet these accounts have been invoked as much in the construction of the figure of the architect as a creative genius as they have been in the deconstruction of this figure—as well as the historical construction of the client and the historians involved. In view of the growing awareness of the threats and realities of climate change, complaints about the weather are destined to adopt a new significance and be invoked in support of a different range of agendas. While it may be somewhat anachronistic to interpret the designs of Frank Lloyd Wright or Mies van der Rohe in terms of current discussions about sustainability in architecture, these topics are often broached when restoring, renovating or adapting the designs of such architects for new or contemporary usage. In contrast, the climatic problems caused by Gehry’s concert hall are destined to be framed according to a different set of values—such as the relationship of his work to the time, or perhaps in relation to contemporary technology. While discussion of the weather is, in the conversational arts, credited as benign topic, this is rarely the case in architectural history. References Benton, Tim. The Villas of Le Corbusier 1920-1930. New Haven: Yale UP, 1987. ———. “Villa Savoye and the Architects’ Practice (1984).” Le Corbusier: The Garland Essays. Ed. H. Allen Brooks. New York: Garland, 1987. 83-105. Bernstein, Fred A. “In a House That Wright Built.” New York Times 21 Sept. 2003. 3 Aug. 2009 < http://www.nytimes.com/2003/09/21/nyregion/in-a-house-that-wright-built.html >. ———. “Living with Frank Lloyd Wright.” New York Times 18 Dec. 2005. 30 July 2009 < http://www.nytimes.com/2005/12/18/realestate/18habi.html >. Blake, Peter. Mies van der Rohe: Architecture and Structure. Harmondsworth: Penguin, 1963 (1960). Burton, Robert. The Anatomy of Melancholy, vol. II. Eds. Nicolas K. Kiessling, Thomas C. Faulkner and Rhonda L. Blair. Oxford: Clarendon, 1995 (1610). Campbell, Margaret. “What Tuberculosis Did for Modernism: The Influence of a Curative Environment on Modernist Design and Architecture.” Medical History 49 (2005): 463–488. “Corbusierismus”. Art. Time 4 Nov. 1935. 18 Aug. 2009 < http://www.time.com/time/magazine/article/0,9171,755279,00.html >. De Botton, Alain. The Architecture of Happiness. London: Penguin, 2006. Farnsworth, Edith. ‘Chapter 13’, Memoirs. Unpublished journals in three notebooks, Farnsworth Collection, Newberry Library, Chicago, unpaginated (17pp). 29 Jan. 2009 < http://www.farnsworthhouse.org/pdf/edith_journal.pdf >. Farr, Finis. Frank Lloyd Wright: A Biography. New York: Charles Scribner’s Sons, 1961. Friedman, Alice T. Women and the Making of the Modern House: A Social and Architectural History. New York: Harry N. Abrams, 1998. Gordon, Elizabeth. “The Threat to the Next America.” House Beautiful 95.4 (1953): 126-30, 250-51. Excerpts reproduced in Friedman. Women and the Making of the Modern House. 140-141. Hardarson, Ævar. “All Good Architecture Leaks—Witticism or Word of Wisdom?” Proceedings of the CIB Joint Symposium 13-16 June 2005, Helsinki < http://www.metamorfose.ntnu.no/Artikler/Hardarson_all_good_architecture_leaks.pdf >. Huck, Peter. “Gehry’s Hall Feels Heat.” The Age 1 March 2004. 22 Aug. 2009 < http://www.theage.com.au/articles/2004/02 /27/1077676955090.html >. Lipman, Jonathan. Frank Lloyd Wright and the Johnson Wax Buildings. Introduction by Kenneth Frampton. London: Architectural Press, 1984. Murphy, Kevin D. “The Villa Savoye and the Modernist Historic Monument.” Journal of the Society of Architectural Historians 61.1 (2002): 68-89. “New L.A. Concert Hall Raises Temperatures of Neighbours.” USA Today 24 Feb. 2004. 24 Aug. 2009 < http://www.usatoday.com/news/nation/2004-02-24-concert-hall_x.htm >. Owens, Mitchell. “A Wright House, Not a Shrine.” New York Times 25 July 1996. 30 July 2009 . Sbriglio, Jacques. Le Corbusier: La Villa Savoye, The Villa Savoye. Paris: Fondation Le Corbusier; Basel: Birkhäuser, 1999. Schiler, Marc, and Elizabeth Valmont. “Microclimatic Impact: Glare around the Walt Disney Concert Hall.” 2005. 24 Aug. 2009 < http://www.sbse.org/awards/docs/2005/1187.pdf >. Vandenberg, Maritz. Farnsworth House. Ludwig Mies van der Rohe. Foreword by Lord Peter Palumbo. London: Phaidon Press, 2003. Wright, Frank Lloyd. An Autobiography. New York: Duell, Sloan and Pearce, 1943.

The condition that marks the post-digital age may be the condition for error. In the condition where machinic systems seek the unforeseen and the emergent, there is also a possibility for the unforeseen error to slip into existence. This condition can be seen in the emerging tradition of artists using error as a creative tool. In his paper “The Aesthetics of Failure: ‘Post-Digital’ Tendencies in Contemporary Music,” Kim Cascone points to the way in which composers, using digital means, exploit the inadequacies of a particular compositional or performative technology (Cascone 13). Cascone cites composers such as Ryoji Ikeda who create minimalist electronic compositions using media as both their form and theme. In these compositions, the errors, imperfections, and limitations of the particular compositional media are the central constituting elements of the piece. In addition to music, this glitch aesthetic is also exploited in the visual arts. Artists such as Tony Scott set up situations in which errors are able to emerge and be exploited in the art making process. In these types of work the artist’s role is to allow a glitch or an error to arise in a specific system, then to reconfigure and exploit the generative qualities of the unforeseen error. Tony Scott, Glitch No. 13, 2001-2005 The generative capabilities of error can be understood through Lev Manovich’s cultural communication model developed in his paper “Post-Media Aesthetics.” Traditionally, a pre-media cultural communication model represents the transmission of a signal as SENDER—MESSAGE—RECEIVER (Manovich, “Post-Media Aesthetics” 18). In this original model the sender encodes and transmits a message over a communication channel; as Manovich indicates, in the course of transmission the message is affected by any noise that exists along the communication channel. The receiver then decodes the message. Here the message is susceptible to error in two ways. First, the noise that originates from the communication channel may alter the message. Second, there may be discrepancies between the sender and receiver’s code (Manovich, “Post-Media Aesthetics” 18). Manovich, in order to propose a post-digital consideration of transmission, has developed this model by including the sender and receiver’s software. Post-digital cultural communication can now be considered as SENDER—SOFTWARE—MESSAGE—SOFTWARE—RECEIVER (Manovich, “Post-Media Aesthetics” 17-18). In this model the cultural significance of software is emphasised. The software, much more than the noise introduced by the communication channel, may change the message. Significantly, the software may introduce an error into the message. Following Gilles Deleuze, we may say that the software may articulate a link to the field of potential in order to generate unforeseen, and perhaps unwanted, information. The cultural role that Manovich ascribes to software becomes elucidated in Dimitre Lima, Iman Morandi, and Ant Scott’s Glitchbrowser. Glitchbrowser is an alternative to the traditional model of a web browser. This browser, rather than attempting to assist user navigation of the internet, creates errors when displaying the pages that it accesses. The images of any page accessed by Glitchbrowser are distorted or glitched through colour saturation and abstraction from their original composition. In this work, following Manovich’s cultural communication model, the software that intervenes between sender and receiver alters the content of the message. Thus in Glitchbrowser, the artists remind us that the information we receive is largely reconstituted by the system it travels through. In a sense the machine reveals itself, rather than creating the illusion of a transparent interface to information. In the application of Glitchbrowser the user witnesses the way that messages are transmitted and altered by the interface. Here, the machine reminds the user of its existence (Manovich, The Language of New Media 206). Any system that seeks the actualisation of unforeseen potential is also a system that has the capacity to become errant. Rather than thinking of the error as something to fear or avoid, we can think of an error as something that brings with it the capacity for the new and the unforeseen (perhaps it is this link to the unforeseen that is precisely the reason that we fear the errant). We can think of any system that is open to the unforeseen as surrounded by a cloud of potential errors, or, as Deleuze would put it, a cloud of the virtual (Deleuze and Parnet 148). At any point in its process, a system is traversing potential errors—and at any point, one may become actualised. We can picture a potential for error at every point that a system is opened to unformed information. As a system attempts to actualise this unformed information, to form the unformed from the cloud of the virtual, the system may also give form to an unformed error. Deleuze’s virtual can be understood as the field of pure potentiality. In this field there exists all those things that could potentially become actualised in the course of a system, but for some reason, do not. We can think of the virtual, from the present moment, as containing all the potential events that could take place in the future. Only one of these events will become actualised, becoming the actual present, and the other events will remain virtual. As Brian Massumi describes, the virtual that Deleuze theorises is a mode of reality that is articulated in the emergence of new potentials—the virtual is implicated in the reality of change. A system, in the event of change, moves through and connects to the virtual, actualising some information and leaving other information as un-actualised virtuality. This system is surrounded by a cloud of the virtual, surrounded by potential errors. At any moment, as the system moves into the virtual it may actualise an error. Rather than thinking of an event as the process by which preformed or preconceived possible information becomes realised, we can only think of an error as coming into being as the unformed and the unforeseen potential is actualised. This potential emerges from unique activities that occur in the process of a system. These unique activities open the system so that unforeseen information may emerge (DeLanda, Intensive Science and Virtual Philosophy 36-37). If a system runs through its process without the potential for error it is essentially closed. It does not allow the potentiality of the emergent or the unforeseen. It is only through allowing the capacity for potential errors that we may provide the opportunity to think the unthought, to become-other, and to hence initiate further unforeseen becomings in the virtual (Rodowick 201). In a sense, when there is potential for an error to emerge in a system, the system cannot be regarded as a pre-formed linear progress; rather, it can only be thought as a divergent process that actualises elements of the virtual. Images from Yann Le Guennec Le Catalogue Yann Le Guennec’s Le Catalogue is an example of artist designed software causing unforeseen errors. This online work allows public access to a catalogue of images and installations created between 1990 and 1996. Every time a page is accessed from the archive, an intended error is activated in the form of an intersecting horizontal and vertical line, generated at random points over the image. The more that the page is viewed, the greater its deterioration by the obscuring intersecting line and the closer the image comes to abstraction. As Eduardo Navas states, “the archive is similar to analogue vinyl records losing their fidelity and being slightly deteriorated every time the needle passes through the groove.” In Le Guennec’s catalogue the act of accessing and consulting an object of the archive, in essence, causes an internal error to the object. This is an error that is inbuilt; it is an error that we cause by the act of looking or accessing any of the images. As we access the image we allow a virtual error to become actual. Eventually the error will take over the original image, and the image will be more about error than it ever was about its referent. Images from Yann Le Guennec Le Catalogue Just as in Cascone’s glitch music, the form and the theme of Le Catalogue is error. In Le Catalogue we see the potential for error whenever information is mediated; the work becomes a reflection on the act of looking, but looking through a particular paradigm, looking through the interface. The work’s archive can only be preserved by allowing the images to exist, un-accessed, behind the interface. But this work is not about preservation. It is ultimately about the ephemeral and its uniqueness. Each error caused by the user, which becomes actual from the virtual, is unique—and each time the archive is accessed it is differentiated from its past. Every time an image is accessed, it becomes its own original; every time an error from the field of the virtual is actualised, the unforeseen emerges. In these types of works the error can be understood through a Deleuzian ontology as a generative and creative force. As mentioned above, in order to position the condition for error as the condition for the unforeseen, we can think of the errant system as involved in a process of making actual potential from the virtual. In contrast, the system that holds no potential for error is involved in the process of realising possibilities. The possible follows a line toward an already established attractor; in this instance the future is closed as it is already given in the present. If we could access information in Le Catalogue without causing the unforeseen error, the information is possible. If this were the case, any selection from the archive’s menu would return a preformed image. In opposition to this, the potential moves through processes of bifurcation and divergence toward chaotic attractors; in this case the future is open (DeLanda, “Deleuze and the Open-Ended Becoming of the World”). Actualisation is separate from realisation in that realisation suggests a passage from the possible to the static. Actualisation implies the production of something new and unforeseen, a becoming virtual that results in new possibilities and transformations (Lévy). The possible exists in a state of limbo as an already constituted thing; the only thing separating the real from the possible is existence. The possible is thus thought of as a latent phantom reality (Lévy 24). If we were only ever interested in realising the possible then errors would not be a concern. The system only becomes errant when we seek the unformed. This occurs whenever we actualise information from the field of the virtual. The virtual error is to be thought of as the potential that may or may not come into being through a process of actualisation. As Lévy states, “the virtual is that which has potential rather than actual existence … The tree is virtually present in the seed” (23). The seed does not know what shape the tree will take, as it would in a possible-real model. Rather the seed must actualise the tree as it enacts a process of negotiation between its internal limitations and the environmental circumstances that it encounters through this process. We can thus see potential errors as virtual in that the system does not know the errors that it may actualise. The system actualises these errors as it explores its degrees of freedom and the circumstances that may allow the emergence of error. As the potential for error marks the potential for the new and the unforeseen, we can see that an error in itself may be creative. An error may be utilised. It may be sought out and used to create the unforeseen within traditional systems, such as our routine computer use. In these instances, as the unique generative qualities of error are actualised, the artist can no longer be thought of as the sole creative force. Rather it is now the artist’s role to provide the circumstances for an error to emerge. The error fills the potentiality of a system with meaning, whether intended or unintended by the designer. It is the participant’s interrelationship with this error that may be thought to proliferate artistic meaning. The aesthetics of the digital encounter occur as an interactive event between participant and machine, with the artist, in a sense, hidden behind the machine. When an error occurs, unforeseen to the artist, the work is affected and possibilities are created for new meanings to emerge. Participant in Blast Theory’s Desert Rain Desert Rain, a complex mixed reality environment, by the group Blast Theory, actualises errors and exposes its software limitations in ways unintended by the artists. The work involves six participants that are asked to navigate a digitally generated landscape of the Gulf War in order to locate a target. This digitally generated space is projected upon a curtain of water spray. Once all the participants have found their targets they are lead through the rain curtain, over a sand dune and to a representation of a hotel room. In this room there is a television screen that displays one of the targets narrating their real life experience of the Gulf War. The digital target is now made actual as a physically real, yet still mediated, person. This work presents a space in which the real and the digital mutually affect one another; the participant’s experience in the digital landscape directs the meaning that they take from the target’s real life narrative, and the experience of this narrative affects the participant’s memories of the digital landscape. The overall experience of Desert Rain is constituted by the coming together of the material and the digital spaces so that they may produce a mixed reality space. However, the actual functioning of Desert Rain does not always provide the means for the theoretical tessellated space that Blast Theory seeks. This is due to certain errors and limitations in the machinic system. But these are not necessarily aesthetic bugs; in fact they may enhance the aesthetics of the form of the work. For instance, the digitally generated graphics are rather clumsy and hard edged, with a slow frame rate and low definition. Also, some participants found it difficult to use the footplate effectively (Benford et al. 54). For these reasons, the space of the digital and the space of the real remain separate, with the participant struggling to manipulate the interface in order to access the digital; the sometimes errant functionality of the interface acts as a barrier between the digital and the material. However, this technical bug may enable the participant to grapple with the machinic in ways which would not occur had the machine been perfect. As Blast Theory and the Communications Research Group point out, ethnographic research into interaction has found that this technical bug was generally only seen as a detriment to the work by those participants with a technical background (Benford et al. 53-55). Those participants, in contrast, with an artistic background tended to see the limitations of the form as a conscious aesthetic gesture. That is, the slowness and clumsiness of the media became directly connected to the larger purpose of the work, which is to criticise the media’s coverage of the Gulf War and the general place of media in our daily lives. Here, for the artistically inclined audience, form and content come inextricably linked. Thus the error in the form is inextricable from the meaning of the work. The imprecise navigation, due to the nature of the footplate, through the obvious and imprecise mediated imaging of the world, directly links to the experience of receiving information through television broadcasts. In a sense the limitations of the media and the interface device are embodied, quite unintentionally, in the content of the work. If the participant of interactive digital media is to be thought of as coupled to the machine, when the machine becomes errant, the participant shares in this condition. The interactive participant experiences limitations, glitches, or bugs first hand; they are, in some respects, party to the glitches and bugs and a part of the system’s limitations. New media theorists and artists such as Valie Export, have already pointed out that the subjective space of the viewer co-exists with the objective space of the machine. As a result the user is tied to the machine and thus connected to its glitches. This is because the work is not just constituted by the machine and its substrate but also by the way the human responds to the immersive environment. The work no longer takes place in a time and space that is separate from the spectator. Rather the time and space of the spectator and the time and space of the machine are both implicit in the realisation of the work. Thus, the spectator’s time and space has become filled with the potential for error. The participant and the machine are mutually engaged in a process of becoming virtual; they deliberate together, as one system that moves into the field of potential. References Benford, Steve, et al. Pushing Mixed Reality Boundaries. eRENA, 1999. Cascone, Kim. “The Aesthetics of Failure: ‘Post-Digital’ Tendencies in Contemporary Computer Music.” Computer Music Journal 24.4 (Winter 2000). DeLanda, Manuel. “Deleuze and the Open-Ended Becoming of the World”. New York, 1998. 23 Mar. 2006 http://www.diss.sense.uni-konstanz.de/virtualitaet/delanda.htm>. ———. Intensive Science and Virtual Philosophy. Transversals: New Directions in Philosophy. Ed. Keith Pearson. London: Continuum, 2002. Deleuze, Gilles, and Claire Parnet. “The Actual and the Virtual.” Dialogues 2. Ed. Eliot Ross Albert. London and New York: Continuum, 1987. Export, Valie. “Expanded Cinema as Expanded Reality”. 2003. 17 Mar. 2006 http://www.sensesofcinema.com/contents/03/28/expanded_cinema.html>. Lévy, Pierre. Becoming Virtual: Reality in the Digital Age. New York: Plenum Trade, 1998. Manovich, Lev. The Language of New Media. Cambridge: The MIT Press, 2001. ———. “Post-Media Aesthetics.” Locations. Ed. Astrid Sommer. Karlsruhe: ZKM: Centre for Art and Media, 2001. Massumi, Brian. “Sensing the Virtual, Building the Insensible.” Architectural Design 68.5/6 (1998): 16-24. Navas, Eduardo. “Net Art Review November 30 – December 6, 2003”. 2003. 20 Jul. 2007 http://www.netartreview.net/featarchv/11_30_03.html>. Rodowick, D. N. Gilles Deleuze’s Time Machine. Post-Contemporary Interventions. Eds. Stanley Fish and Fredric Jameson. Durham and London: Duke University Press, 1997. Citation reference for this article MLA Style Barker, Tim. "Error, the Unforeseen, and the Emergent: The Error and Interactive Media Art." M/C Journal 10.5 (2007). echo date('d M. Y'); ?> <http://journal.media-culture.org.au/0710/03-barker.php>. APA Style Barker, T. (Oct. 2007) "Error, the Unforeseen, and the Emergent: The Error and Interactive Media Art," M/C Journal, 10(5). Retrieved echo date('d M. Y'); ?> from <http://journal.media-culture.org.au/0710/03-barker.php>.