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Books on the topic 'Co-branding'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Blackett, Tom, and Bob Boad, eds. Co-Branding. Palgrave Macmillan UK, 1999. http://dx.doi.org/10.1057/9780230599673.

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2

Huber, Jan-Alexander. Co-Branding als Strategieoption der Markenpolitik. Deutscher Universitätsverlag, 2005. http://dx.doi.org/10.1007/978-3-663-09493-7.

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3

Tom, Blackett, Boad Bob, and Interbrand (Firm), eds. Co-branding: The science of alliance. St. Martin's Press, 1999.

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4

Tom, Blackett, Boad Bob, and Interbrand (Firm), eds. Co-branding: The science of alliance. Macmillan Business, 1999.

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5

O'Reilly, Catherine. Branding hotels in Ireland: A case to identify a new marketing co-operative for 3 [star] hotels. University College Dublin, 1995.

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6

Zhong wei fa zhan zhong xin, ed. Xiao guo da pin pai: Cong wei tuo dai gong dao zi chuang pin pai de jing he zhuan shen = Branding through dynamic co-opetition. Cai tuan fa ren Zhong wei fa zhan zhong xin, 2017.

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7

Stuelpnagel, Johanna Von. The relation between postmodern identity and consupmtion patterns and their influence on the emotional branding process with special reference to Levi Strass & Co. and Diesel Ltd. brands. Chelsea College of Art and Design, 2003.

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8

Ind, Nicholas. Brand together: How co-creation generates innovation and re-energizes brands. Kogan Page, 2012.

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9

Senate, United States Congress. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. U.S. G.P.O., 2007.

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10

United States. Congress. Senate. A bill to amend title XVIII of the Social Security Act to require prompt payment to pharmacies under part D, to restrict pharmacy co-branding on prescription drug cards issued under such part, and to provide guidelines for Medication Therapy Management Services programs offered by prescription drug plans and MA-PD plans under such part. U.S. G.P.O., 2006.

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11

Blackett, Tom, and Robert W. Boad. Co-Branding. Palgrave Macmillan, 2014.

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12

Michel, Geraldine, and Reine Willing. Co-Branding. Taylor & Francis Group, 2020.

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13

Co-Branding. Taylor & Francis Group, 2020.

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14

Beckmann, Inca, and Kristina Willas. Multiple Co-Branding. GRIN Verlag GmbH, 2005.

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15

Co-branding (Macmillan Business). Palgrave Macmillan, 1999.

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16

Scharnowski, Frank. Co-Branding ALS Markenstrategie. Logos Verlag Berlin, 2006.

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17

Wichert, Thomas. Co-Branding Als Markteintrittsstrategie. GRIN Verlag GmbH, 2013.

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18

Schek, Stephanie. Co-Branding Als Markenpolitische Strategie. GRIN Verlag GmbH, 2014.

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19

Theuring, Ann-Sophie. Co-Branding. Strategy to Strengthen Brands. GRIN Verlag GmbH, 2018.

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20

Boad, R., and T. Blackett. Co-Branding: The Science of Alliance. Palgrave Macmillan, 1999.

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21

Blackett, Tom, and Bob Boad. Co-Branding - La Ciencia de La Alianza. Prentice Hall, 2001.

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22

Zickermann, Peter. Co-Branding: Fit Factors Between Partner Brands. GRIN Verlag GmbH, 2013.

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23

Zickermann, Peter. Co-Branding: Fit Factors Between Partner Brands. Anchor Academic Publishing. ein Imprint der Diplomica Verlag GmbH, 2014.

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24

Schlüter, Friederike. Markenallianzen und Co-Branding: Formen und Beispiele. GRIN Verlag GmbH, 2012.

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25

Schaar, Alexandra. Co-Branding Als Strategie Im Rahmen des Markenmanagements. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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26

Kabbani, Dana. Einsatz des Co-Branding Als Kooperative Markenstrategie Im Musikmarkt. GRIN Verlag GmbH, 2013.

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27

Hörle, Lydia. SPILLOVER-EFFEKTE IN MULTIPLEN CO-BRANDING-ALLIANZEN: ENTWICKLUNG EINES EXPERIMENTALDESIGNS. GRIN Verlag GmbH, 2013.

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28

Böge, Serdar. MÖGLICHKEIT DES CO-BRANDING ZUR ETABLIERUNG TÜRKISCHER MARKEN IN DEUTSCHLAND. GRIN Verlag GmbH, 2011.

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29

Kabbani, Dana. Der Einsatz des Co-Branding als kooperative Markenstrategie im Musikmarkt. diplom.de, 2001.

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30

Co-Branding als Internationalisierungsstrategie: Dargestellt am praktischen Beispiel von Milka in Spanien. GRIN Verlag GmbH, 2009.

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31

Troeger, Annemarie. Erfolgsfaktoren, Ziele und Risiken des Co-Branding. Markenkooperation Im Marketing Einer Bank. GRIN Verlag GmbH, 2018.

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32

Richardson, Brendan. Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process. Palgrave Macmillan Limited, 2013.

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33

Richardson, Brendan. Tribal Marketing, Tribal Branding: An Expert Guide to the Brand Co-Creation Process. Palgrave Macmillan, 2013.

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34

Richardson, Brendan. Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process. Palgrave Macmillan, 2013.

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35

Begemann, édéric. Co-Branding As a Brand Strategy - an Analysis from the Resource-Based View. GRIN Verlag GmbH, 2008.

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36

Diegel, Marius. Markenerweiterungsstrategien Professioneller Sportvereine Im ESport: Rückwirkungseffekte Von Markentransfer- und Co-Branding-Strategien Auf das Markenimage. Springer Fachmedien Wiesbaden GmbH, 2021.

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37

CO-BRANDING ALS ALTERNATIVE ZUR SCHAFFUNG EINES LIFESTYLE-IMAGE AM BEISPIEL VON PULMOLL UND RED BULL. GRIN Verlag GmbH, 2011.

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38

The co-marketing solution: Strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending. NTC Business Books, 2000.

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39

Browne, Ned. a-Z of Amazon. co. uk FBA: A Step-By-step Guide to Branding, Sourcing and Selling Private-label FBA Products on Amazon's UK Website. Independently Published, 2017.

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40

Co-Creating Brands: Brand Management from a Co-Creative Perspective. Bloomsbury Publishing Plc, 2020.

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41

Hansen, Heidi. Brand Management in a Co-Creation Perspective: Communication As Constitutive of Brands. Taylor & Francis Group, 2021.

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42

Hansen, Heidi. Brand Management in a Co-Creation Perspective: Communication As Constitutive of Brands. Taylor & Francis Group, 2021.

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43

Brand Management in a Co-Creation Perspective: Communication As Constitutive of Brands. Taylor & Francis Group, 2021.

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44

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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45

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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46

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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47

Thomas, Linn. Die Bedeutung Von Value Co-Creation Fuer Die Marke: Eine Empirische Analyse Aus Konsumentensicht Am Beispiel Von Internetbasierten Anwendungen Zur Produktindividualisierung Im Konsumguetermarkt. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2014.

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