Relevant bibliographies by topics / Co-creation

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Co-creation'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 June 2025

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Journal articles on the topic "Co-creation"

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Ertz, Myriam. "Co-Creation." Encyclopedia 4, no. 1 (January 12, 2024): 137–47. http://dx.doi.org/10.3390/encyclopedia4010012.

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Co-creation has gained traction in recent years and various fields, including marketing, product development, and innovation studies, as it leverages the collective expertise and insights of multiple parties to enhance outcomes. Broadly, co-creation refers to the collaborative process of involving stakeholders, such as customers, suppliers, employees, or the public, in creating or improving products, services, or experiences.
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Menon, Arun B. "Value and Value Co-Creation." Global Journal For Research Analysis 3, no. 1 (June 15, 2012): 42–43. http://dx.doi.org/10.15373/22778160/january2014/33.

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Lynch, Elizabeth. "Co-creation theory." Nursing Standard 20, no. 4 (October 5, 2005): 18–19. http://dx.doi.org/10.7748/ns.20.4.18.s23.

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Greer, Dominique A. "Defective co-creation." European Journal of Marketing 49, no. 1/2 (February 9, 2015): 238–61. http://dx.doi.org/10.1108/ejm-07-2012-0411.

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Purpose – This study aims to explore the scope of consumers’ defective co-creation behaviour in professional service encounters. One of the founding premises of service-dominant logic (Vargo and Lusch, 2004, 2008) is that consumers co-create the value they derive from service encounters. In practice, however, dysfunctional consumer behaviour can obstruct value co-creation. Extant research has not yet investigated consumers’ defective co-creation behaviour in highly relational services, such as professional services, that are heavily reliant on co-creation. Design/methodology/approach – To investigate defective co-creation in professional services, 164 critical incidents were collected from 38 health-care and financial service providers using the critical incident technique within semi-structured, in-depth interviews. Thematic coding was used to identify emergent themes and patterns of consumer behaviour. Findings – Thematic coding resulted in a comprehensive typology of consumers’ defective co-creation behaviour that both confirms the prevalence of previously identified dysfunctional behaviours (e.g. verbal abuse and physical aggression) and identifies two new forms of consumer misbehaviour: underparticipation and overparticipation. Further, these behaviours can vary, escalate and co-occur during service encounters. Originality/value – Both underparticipation and overparticipation are newly identified forms of defective co-creation that need to be examined within the broader framework of service-dominant logic (SDL).
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Hsu, Jeffrey, Li-Chun Lin, and Mel Stern. "Curriculum Co-Creation." International Journal of Knowledge-Based Organizations 13, no. 1 (February 3, 2023): 1–24. http://dx.doi.org/10.4018/ijkbo.317116.

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One of the emerging areas is knowledge co-creation, and more specifically, in an educational context, curriculum co-creation. The ability to solicit feedback, reactions, suggestions, and improvements with regards to courses and educational programs from students is an interesting and promising one, but a concept which requires that existing norms and practices be put aside to allow students to share in the evaluation, revision, and design process, together with instructors and administrators. This paper examines the foundations of curriculum co-creation, including its educational theory foundations, critical variables and considerations, and a review of recent programs and initiatives. A framework of the key curriculum co-creation variables is presented, followed by suggestions for future research.
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Chen, Yi-Wen. "Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention." International Journal of Environmental Research and Public Health 17, no. 22 (November 17, 2020): 8497. http://dx.doi.org/10.3390/ijerph17228497.

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The popularization of digital infrastructure has enabled the rise of the online game industry. Instead of targeting entertainment-oriented technology and services, which are the focus of most relevant studies, in the present study, we review the literature from the perspective of considering players of online games as both consumers of entertainment and co-creators of value. The three major antecedents of the theory of planned behavior, namely personal attitude toward co-creation, subjective norms and perceived behavioral control, were modified to explore the relevant constructs. Specifically, the diversity of co-creation experience was used to predict co-creation intention. The proposed model was empirically evaluated through the structural equation modeling of survey data collected from 321 World of Warcraft (WoW) players. As hypothesized, the diversified co-creation experience positively affected the antecedents. The findings provide implications on how to increase players’ participation in co-creation to achieve sustainable mutual benefits.
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Luonila, Mervi, and Annukka Jyrämä. "Does co-production build on co-creation or does co-creation result in co-producing?" Arts and the Market 10, no. 1 (March 10, 2020): 1–17. http://dx.doi.org/10.1108/aam-04-2019-0014.

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PurposeThe purpose of this conceptual paper is to deepen the theoretical understanding on value (co-)creation particularly in the context of arts.Design/methodology/approachThrough critical readings of the current theories on co-creation and co-production, we analyse literature relating to the network and service-dominant logic from the perspective of the arts field.FindingsIt is argued here that the context for value co-creation might be better analysed through network relationships, allowing a better identification of actors and their roles. We highlight the role of non-expert consumers through their co-creational experiences. In addition, we question the implicit assumption that the outcome of value co-creation is always progressive.Practical implicationsThe paper provides deeper understanding for art managers of the mechanisms of value (co-)creation.Social implicationsThe paper provides new knowledge of the variety of levels of relations in the value co-creation.Originality/valueThe novelty of the paper lies in the new conceptual framework that offers both a wider perspective for theory building of value (co)creation in the context of arts management and deeper understanding for art managers of the mechanisms of value (co-)creation.
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Benson, Tony, Susanne Pedersen, George Tsalis, Rebecca Futtrup, Moira Dean, and Jessica Aschemann-Witzel. "Virtual Co-Creation: A Guide to Conducting Online Co-Creation Workshops." International Journal of Qualitative Methods 20 (January 2021): 160940692110530. http://dx.doi.org/10.1177/16094069211053097.

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COVID-19 has impacted research worldwide, with many researchers turning to online methods. While online and co-creation research methods are well established, there are no instructional articles or guides for researchers aiming to conduct online co-creation workshops. Such workshops can provide quality data and are increasingly used. This methods paper addresses this gap by outlining the steps involved in conducting online co-creation workshops. Using the TruSTFood sustainability food labelling study as an example, this paper provides instructions and considerations for researchers. It serves as a guide for those interested in or new to this area and can be used to transfer existing research online owing to social distancing and the pandemic or new research beyond.
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Roser, Thorsten, Robert DeFillippi, and Alain Samson. "Managing your co‐creation mix: co‐creation ventures in distinctive contexts." European Business Review 25, no. 1 (January 4, 2013): 20–41. http://dx.doi.org/10.1108/09555341311287727.

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PurposeThe purpose of this paper is to make a contribution to co‐creation theory by integrating conceptual insights from the management and marketing literatures that are both concerned with co‐creation phenomena. It aims to develop a reference model for comparing how different organizations organize and manage their co‐creation ventures. It also aims to apply the authors' framework to four distinct cases that illustrate the differences in co‐creation practice within different co‐creation environments.Design/methodology/approachThe authors compare four different companies based on case profiles. Each company is employing its own distinct approach to co‐creating. The authors employ a method mix including literature analysis, structured interviews, document and web site analysis, as well as participation.FindingsThe reference model offers a set of useful dimensions for case‐based inquiry. The case comparisons show how firms may decide to systematise and manage a mix of co‐creation activities within B2B versus B2C contexts, utilising either crowd‐sourced or non‐crowd‐sourced approaches. Further, the case comparisons suggest that there are less differences in B2B versus B2C co‐creation as compared with crowd‐sourced versus non‐crowd‐sourced approaches. Ultimately, implementation decisions in one dimension of co‐creation design (e.g. whom to involve in co‐creation) will affect other dimensions of implementation and governance (e.g. how much intimacy) and thus how co‐creation needs to be managed.Originality/valueThe paper presents case comparisons utilising B2B versus B2C, as well as crowd versus non‐crowd‐sourcing examples of co‐creation and an original decision support framework for assessing and comparing co‐creation choices.
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Garmann-Johnsen, Niels F., Dag H. Olsen, and Tom R. Eikebrokk. "The Co-creation Canvas." Procedia Computer Science 181 (2021): 189–97. http://dx.doi.org/10.1016/j.procs.2021.01.120.

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Dissertations / Theses on the topic "Co-creation"

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Chepurna, Maryna. "Deterrents to co-creation online." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/667945.

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La creación conjunta de valores es un tema importante de interés en el dominio de marketing durante la última década. La creación conjunta a través de Internet ha recibido una atención especial en la literatura (O'Hern & Rindfleisch, 2010; Rathore, Ilavarasan, & Dwivedi, 2016). Si bien se han realizado numerosos estudios sobre lo que motiva a los clientes a participar en la creación conjunta de valores en las plataformas basadas en Internet (Fuller, 2006; Constantinides, Brünink y Lorenzo- Romero, 2015; Nambisan y Baron, 2009), hay una falta de investigación sobre cuáles son los elementos disuasorios que pueden impedir que los clientes contribuyan sus ideas en línea. En primer lugar, se realizó una investigación cualitativa basada en veinte entrevistas en profundidad con clientes y veinte entrevistas en profundidad con especialistas en marketing de diferentes empresas para definir los elementos disuasivos desde el punto de vista de los clientes y las empresas, como base para el futuro. Encuesta para ser entregada a los clientes. Los resultados muestran que aunque hay una repetición de los factores limitantes mencionados indicados por los dos grupos de los entrevistados, la clasificación de las barreras es distintiva. En segundo lugar, al día no hay ningún estudio que pueda medir empíricamente el efecto que tienen los elementos disuasorios sobre la actitud de los usuarios hacia la co-creación en línea. Por lo tanto, el segundo estudio apunta no solo a llenar la brecha bibliográfica mencionada, sino también a proporcionar un valor adicional a la academia y a los profesionales al determinar el efecto del contexto, la edad, el género y el nivel de educación que realiza el análisis multigrupo. El enfoque PLS-SEM se aplica para responder las preguntas de investigación. Finalmente, el tercer estudio se basa en los antecedentes teóricos del capítulo anterior y tiene como objetivo ampliar las implicaciones para los profesionales y el mundo académico al no solo agregar los efectos moderadores del riesgo percibido de uso, la reputación de la marca y el efecto de mediación de la confianza de la marca; pero también probando el modelo avanzado que realiza análisis multigrupo usando contexto y experiencia previa en co-creación como las variables de control. Sobre la base de los hallazgos de la investigación, la principal contribución teórica de la tesis es la definición y el análisis de los elementos disuasorios para crear en un entorno en línea. Desde la perspectiva de las implicaciones de gestión, la tesis proporciona soluciones prácticas de marketing para el desarrollo de estrategias de creación conjunta en línea teniendo en cuenta la edad, el género, el nivel educativo y la experiencia previa de los usuarios específicos con la creación conjunta. Palabras clave: co-creación, Internet, disuasivos, motivadores, reputación de la marca, confianza de la marca, riesgo percibido de uso, experiencia previa, PLS-SEM.<br>Value co-creation is an important topic of interest in marketing domain for the last decade. Co-creation via the Internet has received a particular attention in the literature (O'Hern & Rindfleisch, 2010; Rathore, Ilavarasan, & Dwivedi, 2016). Although there have been substantive number of studies of what motivates customers to participate in value co-creation in the Internet-based platforms (Fuller, 2006; Constantinides, Brünink, & Lorenzo-Romero, 2015; Nambisan & Baron, 2009), there is a lack of research of what the deterrents are that may prevent customers from contributing their ideas on-line. First, the qualitative research based on twenty in-depth interviews with customers and twenty in-depth interviews with marketing specialists from different companies was undertaken in order to define the deterrents from the customers’ and companies’ point of view, as a basis for future survey to be delivered to the customers. The results show that although there is a repetition of the mentioned constraining factors indicated by the both groups of the interviewees, the ranking of the barriers is distinctive. Second, up-to-date there is no study that would empirically measure the effect that the deterrents have on the users’ attitude towards co-creation online. Therefore, the second study is aimed not only to fill up the mentioned literature gap, but also provide additional value to the academia and practitioners by determining the effect of the context, age, gender, and education level performing multigroup analysis. PLS-SEM approach is applied in order to answer the research questions. Finally, the third study is built on the theoretical background of the previous chapter and is aimed to extend the implications for the practitioners and academia by not only adding moderating effects of perceived risk of use, brand reputation, and mediation effect of brand trust; but also by testing the advanced model performing multigroup analysis using context and previous experience in co-creation as the control variables. Based on the research findings, the thesis’s main theoretical contribution is the definition and analysis of the deterrents to co-create in an online environment. From a managerial implications perspective, the thesis provides practical marketing solutions for the development of co-creation strategies online considering targeted users’ age, gender, educational level, and previous experience with co-creation.
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Petersson, Johanna. "Co-Creation - Synsätt inom marknadsföringslitteraturen." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-26514.

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The creation of value is considered the core purpose and central process of economic exchange. Value creation is now conceptualized as shared by both producers and customers, and value is seen as fundamentally derived and determined in use, the integration and application of resources in a specific context, rather than in exchange, embedded in products and manifested as price. The field of research is abundant with publications but these do not fully further the understanding of value creation and co-creation in a way that is meaningful for theoretical development and decision making in business and marketing practise. Without a thorough understanding of the factors characterising value co-creation, the nature as well as content and locus of co-creation cannot be identified. In that case value co-creation easily becomes a concept without substance.   Until now, individual publications on co-creation have focused on few or different aspects, have emphasized the process from either the customer’s or from  the firm’s vantage point, have different theoretical approaches and have ignored the complexity in interactions between actors. The purpose of this essay is to analyse how five fundamental aspects of co-creation of customer value are perceived in contemporary marketing literature.   Discussing the different views on co-creation, this essay concludes that though there are evident points of agreement, finding one generally valid doctrine of predestination or value co-creation is improbable. Although marketing practitioners would benefit from a precise definition one would probably benefit more by accepting that co-creation is a dynamic process affected by many factors, and that one correct and universal view of the process therefor is impossible.
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Jones, Charles W., Kevin K. Byon, and K. A. Kim. "Value Co-creation in Sport." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/3968.

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Kim, K. A., Kevin K. Byon, and Charles W. Jones. "Value Co-creation and Co-destruction by Consumers Themselves." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/3969.

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Lindström, Alexandra, and Andreas Flygare. "Co-Creation : Ett smörgåsbord av möjligheter." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-56652.

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Tjänstekonsumtionen har numera gått om produktkonsumtionen och svarar därför nu för en större del av Sveriges BNP. Om tjänstekonsumtionen ökar bör rimligtvis även antalet tjänsteföretag öka och ett sätt för dessa företag att öka sin konkurrenskraft är att ändra kundens roll i processen. I branscher som definieras av att varje kund och varje uppdrag ser olika ut (om än med vissa återkommande inslag) är det svårt att som företag använda sig av standardisering och utformning av styrdokument för kvalitetssäkring. Det är därför av stor vikt att företagen vet hur kunden upplever samarbetet, då det är kunden som värderar kvaliteten på en tjänst. Vår problemformulering lyder således Hur kan små kompetensbaserade företag arbeta med co-creation i en kompetensstyrd bransch för att förbättra kundens upplevelse av samarbetet? Syftet med detta examensarbete är att undersöka om det finns några skillnader och likheter i upplevelsen av samarbetet mellan tjänsteleverantören och kunden där fokus ligger på själva processen mellan företag och kund. Om vi upptäcker några sådana skillnader vill vi ge förslag på hur dessa kan överbryggas genom användandet av co-creation för att förbättra kundens upplevelse av samarbetet.  Som resultat av den valda problemformuleringen genomfördes studien tillsammans med ett studieobjekt. Studien skedde i två delar för att komma åt både de anställdas och kundernas del i processen. Vi valde det hermeneutiska perspektivet med dess fokus på tolkningar och människans subjektiva bild av verkligheten som paradigm (Johansson Lindfors, 1993, s. 41-42, 44). Angreppssättet för uppsatsen var abduktivt, som innebär en växelverkan mellan teori och empiri. En kvalitativ datainsamlings- och analysmetod användes för att försöka besvara problemformuleringen där det empiriska materialet kodades med hjälp av Grundad teori. Vår teoretiska referensram är grundad på teorier som är kopplade till ämnet co-creation. Andra inslag är sådant som framkommit under de två intervjuomgångarna eftersom vi kunnat återgå till teorin efter datainsamlingen på grund av det abduktiva angreppssättet. Våra slutsatser av studien är att begreppen kvalitet och värde är subjektiva och att kvalitetssäkring inte kan ske på ett standardiserat sätt inom undersökt område. Vi ser dock några gemensamma nämnare mellan studieobjektet och dess kunder och lämnar slutligen rekommendationer till hur det fortsätta arbetet med kunden bör utvecklas. För att lyckas utveckla ett samarbete med hjälp av co-creation krävs en bra dialog både internt och externt.
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Åsman, Andreas. "Value co-creation via smartphone applications." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36279.

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The purpose of this thesis is to describe how value propositions can be seen as an operant resource in a wireless environment, for service providers’ opportunity to co-create value with their customers. To see how a service provider offer service in a wireless environment interviews have been conducted at Westra Wermlands Sparbank with the focus on service offered through a smartphone application. The findings in the empirical study was that the service provider does not have the opportunity to actively instruct its customers in a wireless environment since the majority of the customers get the smartphone application on their own without processing from the service provider. What the service provider therefore can do is to integrate its instructions into the smartphone application so it is easy to understand and to show the customers what possibilities they have when using it. Thereby the offered value proposition can be seen as an operant resource in a wireless environment. Moreover, the service provider gets the opportunity to co-create value with its customers.
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Geißler, Linda, Nico Herzberg, and Natalie Mundt. "Co-Creation bei komplexen Consumer Products." Thelem Universitätsverlag & Buchhandlung GmbH & Co. KG, 2021. https://tud.qucosa.de/id/qucosa%3A75910.

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Endkunden legen bei ihren Kaufentscheidungen immer mehr Wert auf Individualität. Als Reaktion darauf, haben Unternehmen das Potential der Co-Creation erkannt. Dies beschreibt die Zusammenstellung eines komplexen Produktes durch den Kunden selbst. Auch Campeleon nutzt Co-Creation im Rahmen der Produktentwicklung. Das Start Up entwickelt in enger Zusammenarbeit mit Pilotkunden modulare Ausstattungsmodule für Reisemobile. Durch die intensive Interaktion mit dem Kunden konnten Anforderungen an die Produkte identifiziert werden, die ansonsten unentdeckt geblieben wären. So sind erste modulare Ausstattungsmodule entstanden, die es ermöglichen, den knappen Platz im Innenraum von Reisemobilen durch Mehrfachnutzung der Flächen zu maximieren. Neben einer innovativen Küchenlösung ist so auch ein modulares Camper-Bad entstanden. Gleichzeitig muss sich Campeleon immer wieder die Frage stellen, in welchem Maße Co-Creation sinnvoll genutzt werden kann und wann sie für den Kunden überfordernd wirkt. Daraus ist eine Checkliste entstanden, die Kunden dabei behilflich sein soll, ihre Gedanken zum Reisemobil-Ausbau zu ordnen. Dieser Artikel beleuchtet zum einen Vorteile und Herausforderungen von Co-Creation. Zum anderen wird die Entstehung eines Prozesses zur Umsetzung anhand eines Anwendungsbeispiels veranschaulicht.
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Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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Ramakrishna, Reddy Nikhil, and Jawahar Baskaran. "The Factors Influencing Customer Co-Creation." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40786.

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In today's business, organizations are working with external stakeholders to develop a better product. Customers are one such stakeholder with whom organizations collaborate to develop a product fulfilling their needs. This process of Co-Creation facilitates organizations to get closer to their customers. Also in the study made in the year 2016 for the 19th annual global CEO survey, 90% of the CEOs have claimed Customers to be their main priorities. Further in the literature has also debated the process of customer co-creation being complex and studies have been made to understand the Ups and Downs of the process. Problem Background: Based on the opportunity in the field of Co-Creation growing rapidly and literature arguing on both Success and failure of the process, we in our thesis aim to address the gap of identifying the factors that influence the Customer Co-Creation Process. The Purpose of our thesis was to Identify the Factors for Organizations that Influence the process and suggest to imply those factors during the process of Co-Creation for a better result.  To answer our research question we chose a qualitative approach by interviewing a total of 5 members from different organizations and different businesses in a semi-structured interview format. We chose to do research from both Customer and Organizational perspective, we formed 2 cases out of the 4 interviews and one as an expert in the field of New Product Development. The main findings of our research shows 6 Main Influencing Factors and 12 Sub Factors within 6 main factors that enrich the process of co-creation. The factors are Communication (Feedback &amp; Highlighting the need to Customer), Management (Environment, Relationship Management, Flexibility /Exploratory, Leadership, Rewards/Incentives, Selection of Customer), Transparency, Commitment &amp; Trust (Secrecy Concern, Sharing of IP), Consistency, Training (Employee and Customer). Our research shows the factors on the application during the co-creation process can influence the process to a better output. We have suggested the organizations in our Organizational Implications on how these factors can influence the process to a better output. Thus, answering our research question.
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E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.

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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. Hereby, primary data was gathered from a total of seven NPOs and twelve respondents across Sweden by the use of face-to-face and phone interviews. Result &amp; Conclusions: Two main findings were identified in this study. Firstly, within the process of social marketing in a corporate-NPO collaboration the NPOs predominantly plan and design the campaigns independently. Hereby, it is shown that the NPO´s organisational model of operation influences the collaboration structure. Secondly, it is demonstrated that the corporate-NPO collaboration facilitates the NPOs social marketing process. Suggestions for future research: Further investigations of NPOs could be undertaken by distinguishing between their organisational model and area of operation in order to complement the presented theoretical model of the social marketing process in the corporate-NPO collaboration. Additionally, the perspective of business organisations could be considered. Contribution of the thesis: The present study contributes to literature by providing a theoretical model based of the social marketing process in the corporate-NPO collaboration. It demonstrates that this collaboration facilitates the social marketing process of the NPOs.
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Books on the topic "Co-creation"

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Redlich, Tobias, Manuel Moritz, and Jens P. Wulfsberg, eds. Co-Creation. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-97788-1.

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Megre, V. Co-creation. 2nd ed. Kahului, Hawaii: Ringing Cedars Press, 2008.

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1944-, Woodsworth John, and Sharashkin Leonid, eds. Co-creation. 2nd ed. Kahului, Hawaii: Ringing Cedars Press, 2008.

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Michalik, Georg. Co-Creation. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6.

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Michalik, Georg, and Volker Schulte. Co-Creation Learning. Stuttgart: Schäffer-Poeschel, 2022. http://dx.doi.org/10.57088/978-3-7910-5064-5.

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Michalik, Georg. Co-Creation Mindset. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-21191-1.

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Michalik, Georg, and Volker Schulte. Co-Creation Learning. Stuttgart: Schäffer-Poeschel, 2022. http://dx.doi.org/10.34156/978-3-7910-5064-5.

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Gouillart, Francis, and Bernard Quancard. The Co-Creation Edge. New York: Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-52677-9.

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Kurzhals, Kerstin, Katrin Uude, Eva Sormani, Choiwai Maggie Chak, and Madleen Banze. Das Co-Creation Toolbook. Wiesbaden: Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-36411-3.

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Bhalla, Gaurav. Collaboration and Co-creation. New York, NY: Springer New York, 2011. http://dx.doi.org/10.1007/978-1-4419-7082-4.

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Book chapters on the topic "Co-creation"

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Michalik, Georg. "Co-Creation." In Co-Creation, 31–62. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6_2.

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Michalik, Georg. "Das Potentialum-Modell der Organisation." In Co-Creation, 63–101. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6_3.

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Michalik, Georg. "Zusammenfassung." In Co-Creation, 241–44. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6_6.

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Michalik, Georg. "Der Co-Creation-Prozess." In Co-Creation, 103–63. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6_4.

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Michalik, Georg. "Transformation der Organisation." In Co-Creation, 165–240. Stuttgart: Schäffer-Poeschel, 2024. https://doi.org/10.34156/978-3-7910-6325-6_5.

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Akhilesh, K. B. "Co-Creation." In Co-Creation and Learning, 1–43. New Delhi: Springer India, 2017. http://dx.doi.org/10.1007/978-81-322-3679-5_1.

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Gervais-Ragu, Alice. "Co-creation." In Arts, Ecologies, Transitions, 53–56. London: Routledge, 2024. http://dx.doi.org/10.4324/9781003455523-13.

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Stembert, Nathalie. "Co-creation." In Springer Handbooks, 841–64. Cham: Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-39650-2_35.

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Schlickman, Emily, and Brett Milligan. "Co-Creation." In Design by Fire, 144–239. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003172956-7.

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Rossi, Virna. "Co-creation." In Inclusive Learning Design in Higher Education, 43–58. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003230144-2.

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Conference papers on the topic "Co-creation"

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Striner, Alina, Thomas Röggla, Mikel Zorrilla, Sergio Cabrero Barros, Stefano Masneri, Héctor Rivas Pagador, Irene Calvis, Jie Li, and Pablo Cesar. "The Co-Creation Space: Supporting Asynchronous Artistic Co-creation Dynamics." In CSCW '22: Computer Supported Cooperative Work and Social Computing. New York, NY, USA: ACM, 2022. http://dx.doi.org/10.1145/3500868.3559459.

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Alshehri, Taghreed, Reuben Kirkham, and Patrick Olivier. "Scenario Co-Creation Cards." In CHI '20: CHI Conference on Human Factors in Computing Systems. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3313831.3376608.

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Bjørnstad, Nina, and Cheryl Akner Koler. "ANTICIPATIVE CO-CREATION METHOD." In 24th International Conference on Engineering and Product Design Education. The Design Society, 2022. http://dx.doi.org/10.35199/epde.2022.72.

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Durugbo, Christopher, and Kulwant Pawar. "Visualising the co-creation process." In 2012 18th International ICE Conference on Engineering, Technology and Innovation (ICE). IEEE, 2012. http://dx.doi.org/10.1109/ice.2012.6297663.

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Cain, Rebecca, and Stella Boess. "DRS2020 Editorial: theme Co-creation." In Design Research Society Conference 2020. Design Research Society, 2020. http://dx.doi.org/10.21606/drs.2020.103.

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Bhattacharya, Kalyan. "VALUE CO-CREATION IN THE PROJECT SOCIETY." In 10th IPMA Research conference: Value co-creation in the project society. International Project Management Association, Serbian Project Management Association, 2022. http://dx.doi.org/10.56889/idwk8206.

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As the title suggests, the central theme is ‘value’ and we need to see to it, particularly in this context, how this value could be created or so to say, co-created in the project society. So, here first we need to attempt to understand, what we understand by value that we need to create in the projects. The concept of value, its meaning and its impact upon those who are directly or indirectly associated with the project, that is, stakeholders constantly changing over time. Primarily value was understood by the project people as ‘customer requirements’. The needs of the customer was the ultimate factor that the project people regarded. Because primarily the project itself meant for the customers. So it was the primary aim of the project to meet its customers’ requirements. Consequently the value of the project was judged by the customers only. If the customers were satisfied, the project was regarded to be fully successful. Once we understand Value, we would try to create that Value in the project. So this co-creation of value in the project has to undergo certain predetermined processes so that the Value could be created as desired.
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Ching, Russell K. H., Ang Chin Hui, and Ja-Shen Chen. "The Study of Service Co-creation." In 2011 International Joint Conference on Service Sciences (IJCSS). IEEE, 2011. http://dx.doi.org/10.1109/ijcss.2011.30.

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Dollinger, Mollie, and Jason M. Lodge. "Co-creation strategies for learning analytics." In LAK '18: International Conference on Learning Analytics and Knowledge. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3170358.3170372.

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Frydenberg, Mark, Diana Andone, Emma Whewell, and Helen Caldwell. "ENHANCING DIGITAL COMPETENCES WITH CO-CREATION." In 13th International Conference on Education and New Learning Technologies. IATED, 2021. http://dx.doi.org/10.21125/edulearn.2021.2516.

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Geißler, Linda, Nico Herzberg, and Natalie Mundt. "Co-Creation bei komplexen Consumer Products." In Entwerfen Entwickeln Erleben - EEE2021. Prof. Dr.-Ing. habil Ralph H. Stelzer, Prof. Dr.-Ing. Jens Krzywinski, 2021. http://dx.doi.org/10.25368/2021.53.

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Endkunden legen bei ihren Kaufentscheidungen immer mehr Wert auf Individualität. Als Reaktion darauf, haben Unternehmen das Potential der Co-Creation erkannt. Dies beschreibt die Zusammenstellung eines komplexen Produktes durch den Kunden selbst. Auch Campeleon nutzt Co-Creation im Rahmen der Produktentwicklung. Das Start Up entwickelt in enger Zusammenarbeit mit Pilotkunden modulare Ausstattungsmodule für Reisemobile. Durch die intensive Interaktion mit dem Kunden konnten Anforderungen an die Produkte identifiziert werden, die ansonsten unentdeckt geblieben wären. So sind erste modulare Ausstattungsmodule entstanden, die es ermöglichen, den knappen Platz im Innenraum von Reisemobilen durch Mehrfachnutzung der Flächen zu maximieren. Neben einer innovativen Küchenlösung ist so auch ein modulares Camper-Bad entstanden. Gleichzeitig muss sich Campeleon immer wieder die Frage stellen, in welchem Maße Co-Creation sinnvoll genutzt werden kann und wann sie für den Kunden überfordernd wirkt. Daraus ist eine Checkliste entstanden, die Kunden dabei behilflich sein soll, ihre Gedanken zum Reisemobil-Ausbau zu ordnen. Dieser Artikel beleuchtet zum einen Vorteile und Herausforderungen von Co-Creation. Zum anderen wird die Entstehung eines Prozesses zur Umsetzung anhand eines Anwendungsbeispiels veranschaulicht.
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Reports on the topic "Co-creation"

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Fraser, Juliette, Russell Carter, Hassan Pishgar Komleh, Esther Koopmanschap, and Annabelle Daburon. One health rapid assessment co-creation. Wageningen: Wageningen Centre for Development Innovation, 2024. http://dx.doi.org/10.18174/677380.

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Prasirtsuk, Kitti. Japan–ASEAN relations move towards co-creation. East Asia Forum, September 2023. http://dx.doi.org/10.59425/eabc.1694858440.

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, December 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer. In branding, co-creation allows consumers to contribute to the brand narrative and identity, as evidenced by successful implementations in companies like LEGO and Coca-Cola. In marketing strategy, it leads to more personalized and effective campaigns by leveraging customer insights to tailor messages and interactions. The benefits of co-creation include enhanced customer engagement, increased innovation, and improved marketing effectiveness. However, challenges such as managing the complexity of customer involvement and maintaining brand coherence must be addressed. This abstract synthesizes the critical aspects of co-creation in branding and marketing, highlighting its transformative potential while acknowledging the need for strategic management to harness its full benefits. Through a comprehensive examination of the literature and real-world examples, this study underscores the significance of co-creation as a driving force for contemporary branding and marketing strategies.
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Kang, Ju-Young M. Repurchase Loyalty for Customer Social Co-Creation E-Marketplaces. Ames: Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-503.

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Hahn, Katrin, Stefan Kuhlmann, Kornelia Konrad, and Klaasjan Visscher. Co-creation: embedding companies' innovation practices in innovation ecosystem dynamics. University of Twente, Science, Technology & Policy Studies, October 2017. http://dx.doi.org/10.3990/4.2589-2169.2017.01.

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Kang, Ju-Young M. Customer Interface Design for Co-Creation in the Social Era. Ames: Iowa State University, Digital Repository, November 2015. http://dx.doi.org/10.31274/itaa_proceedings-180814-46.

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Watanabe, Tetsuya. Co-creation has potential to drive digital and green transformation. East Asia Forum, September 2023. http://dx.doi.org/10.59425/eabc.1693864823.

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Pezzino, Mario, and Andrea Enrico Riganti. Co-creation of teaching resources and co-teaching: a double-act to teach threshold concepts. The Economics Network, March 2022. http://dx.doi.org/10.53593/n3523a.

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Fuchs, Daniela, ed. Co-creation: a challenging process (ITA Dossier No.56en, Dec 2021). Vienna: self, 2022. http://dx.doi.org/10.1553/ita-doss-056en.

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Sunny, Yemuna. Redefining Sustainable Development: Co-Creation of Knowledge with the Bharia People. Indian Institute for Human Settlements, 2023. http://dx.doi.org/10.24943/tesf0706.2023.

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This study examines the lived experiences of the Bharia people of Patalkot with regard to ecology, society, and the modern school. The research methodology, attempting to keep the agency of the Bharia at the centre, has helped to evolve knowledge that is at once embedded and questioning. At the interface of the tribal and the non-tribal existences, like the market and the modern school, there are undercurrents of exploitation, alienation and a sense of being undervalued. The thriving forests of Patalkot enhance socio-cultural and ecological relationships of tribal society and help rethink development in terms of ecological restoration and egalitarian relationships, both of which are in decline in the contemporary phase of capital through liberalisation, globalisation and privatisation.
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