Academic literature on the topic 'Coalition loyalty programs'
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Journal articles on the topic "Coalition loyalty programs"
Goel, Arpit, Vijay Kamble, Siddhartha Banerjee, and Ashish Goel. "Network Formation of Coalition Loyalty Programs." ACM SIGMETRICS Performance Evaluation Review 44, no. 3 (January 12, 2017): 15–20. http://dx.doi.org/10.1145/3040230.3040234.
Full textZanchett, Ricardo, and Edson Pacheco Paladini. "Consumer loyalty programs: impact of different modalities." DYNA 86, no. 208 (January 1, 2019): 206–13. http://dx.doi.org/10.15446/dyna.v86n208.71080.
Full textJung, Gi-Youn, Hee-Jin Lee, Seung-Kwon Jang, and Woo-Suk Choi. "Success Factors for IT-based Coalition Loyalty Programs: The Case of OKCashbag." Journal of Society for e-Business Studies 16, no. 2 (May 31, 2011): 91–109. http://dx.doi.org/10.7838/jsebs.2011.16.2.091.
Full textLee, Moo Yeob, Ann Sung Lee, and So Young Sohn. "Behavior scoring model for coalition loyalty programs by using summary variables of transaction data." Expert Systems with Applications 40, no. 5 (April 2013): 1564–70. http://dx.doi.org/10.1016/j.eswa.2012.08.073.
Full textSchumann, Jan H., Nancy V. Wünderlich, and Heiner Evanschitzky. "Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits." Journal of Retailing 90, no. 1 (March 2014): 111–18. http://dx.doi.org/10.1016/j.jretai.2013.06.005.
Full textLee, Jin-Won, Tae-Ho Song, and Ji-Yoon Kim. "A Study on the Effects of Inter-firm Coalition Loyalty Programs : Focusing on Customer Acquisition vs. Retention Effects." Journal of the Korean Operations Research and Management Science Society 37, no. 2 (June 30, 2012): 89–111. http://dx.doi.org/10.7737/jkorms.2012.37.2.089.
Full textKang, Se-Won, and Jae-Do Song. "The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program." Academy of Customer Satisfaction Management 21, no. 1 (April 30, 2019): 1–19. http://dx.doi.org/10.34183/kcsma.21.1.1.
Full textYi, Il Gu, Hyang Min Jeong, Woosuk Choi, Seungkwon Jang, Heejin Lee, and Beom Jun Kim. "Human dynamics of spending: Longitudinal study of a coalition loyalty program." Physica A: Statistical Mechanics and its Applications 410 (September 2014): 391–98. http://dx.doi.org/10.1016/j.physa.2014.05.050.
Full textChang, Hsin Hsin, and Kit Hong Wong. "Consumer psychological reactance to coalition loyalty program: price-consciousness as a moderator." Service Business 12, no. 2 (October 28, 2017): 379–402. http://dx.doi.org/10.1007/s11628-017-0353-6.
Full textKwon, Oh-Hyun, Dong-Hyun Park, and Shin Cho. "Customer Churn Prediction using App Log Data of a Coalition Loyalty Program." Journal of Korean Institute of Information Technology 19, no. 8 (August 31, 2021): 107–18. http://dx.doi.org/10.14801/jkiit.2021.19.8.107.
Full textDissertations / Theses on the topic "Coalition loyalty programs"
Ferreira, Beatriz Nieves. "Designing a coalition loyalty program for traditional retail." Master's thesis, 2016. http://hdl.handle.net/10400.14/20087.
Full textPropõe-se um plano de acção que pretende dinamizar o retalho tradicional que, em algumas localizações, tem vindo a passar por dificuldades. Foi desenhado um Programa de Fidelização sob a forma de Coligação de Pontos, tendo Cascais como localização de estudo e implementação. Todavia, este programa pode ser replicado a outras localizações. Os membros do programa são premiados com pontos em compras feitas na rede de lojas aderentes, acumulando-os numa única conta. Os pontos são redimidos numa plataforma online com um portfolio de prémios. As lojas parceiras ganham dos efeitos da rede de fidelização. Existem programas de coligação de pontos, mas, ao nível do comércio tradicional não foi encontrado nenhum. Este programa é inovador e tenta contrariar a tendência de aumento de tempo e de dinheiro gastos nos formatos de retalho moderno. Entrevistas com consumidores e retalhistas, reuniões e benchmarking estão incluídos neste estudo. Os resultados do estudo feito aos consumidores mostram a tendência de consumo nos formatos modernos. A maioria afirma estar disponível para considerar o retalho tradicional com mais frequência, tendo em vista a implementação da coligação de pontos. O estudo feito junto dos retalhistas evidência a importância da fidelização do cliente, o que é positivo para a implementação da coligação, pois a fidelização deve ser construída sob uma base de clientes existentes. A maioria está disponível a formar esta parceria. Este trabalho inclui uma vasta pesquisa, maioritariamente sobre programas de fidelização, seguida da apresentação de resultados do estudo feito e uma proposta de desenho e implementação do programa.
Jing-YiSu and 蘇鏡懿. "Exploring Public Transportation System Service and Retail Industry Coalition Loyalty Programs." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/69912557935311874596.
Full text國立成功大學
交通管理科學系
104
The purpose of this study is exploring the profit influence of public transportation system services and retail industry when they implement coalition loyalty programs. To connect the value between public transportation system service and retail products, we aim to conduct the price and reward points and see how price and reward points affect the firms’ profit. We use bi-level model to construct the consumer’s strategy and the firms’ strategy. In the consumer’s strategy, we assume consumer’s utility function and expenditure function. In the firms’ strategy, we assume the profit function of public transportation system service and retail industry. By solving the model through consumer’s perspective, we derive the purchase quantities of consumer to maximize consumer surplus in the consumer’s strategy. The next, we derive the equilibrium price and reward points by replacing the expected quantities in the firms’ strategy. Also, we set different market structure and points redemption scenario to analyze the model. The theoretical results provide suggested conduction of price and reward points in each scenario. Besides, the results showed that as the value of reward points increase, the firms’ profit decrease. In empirical analysis, we input the data of Taipei MRT and 7-Elaven to provide practical strategies. We suggest that Taipei MRT should focus on the consumer who purchase transportation service more and buy less retail products in coalition loyalty programs. Through theoretical and empirical analysis, this study provide management implications when public transportation system service and retail industry implementing coalition loyalty programs.
Chang, Tzu-Yun, and 張慈芸. "The Study of Customers’ Participation in On-line Coalition Loyalty Programs: The Case of “Ipoint”." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/19683865337721097111.
Full text國立臺灣大學
國際企業學研究所
97
Coalition loyalty programs become newly-emerged loyalty trend. Coalition loyalty programs mean three or more companies band together to share the branding, operational costs, marketing expense and data ownership of a common loyalty currency. Compared with traditional solus schemes, coalition loyalty programs offer higher velocity of points accumulation for customers and strong economic benefits for firms, including benefits from the chances of cross-selling. On-line shopping is a promising channel of choice for consumers under busy life nowadays, and coalition loyalty programs also emerge and flourish gradually on electronic commerce. Our study intends to explore the positive and negative antecedents and purchase intention of customers’ participation in on-line coalition loyalty programs. The proposed model includes three components of customer commitment (normative commitment, continuance commitment, affective commitment), e-trust, cross-buying concepts, and relationship hindrance. We also incorporate customer perceived switching costs and overall satisfaction as moderators. LISREL method is adopted to test the model based on the questionnaire data of members in “Ipoint Program” on the internet. Our study can generalize following conclusions: Among three components of customer commitment, only continuance commitment leads to repurchase intention. E-trust positively influences repurchase intention, but it doesn’t enhances cross-buying intention directly. Cross-buying drivers ( the extent or varieties of the stores in the coalition loyalty program, the extent of image fit, payment equity, complementarity, customization) positively influence cross-buying intention, but the effect depends on customer perceived switching costs. Relationship hindrance (upkeep themes, time themes, benefit themes, personal loss themes) will hinder the relationship development between consumers and firms. Finally, positive effect exists between repurchase intention and cross-buying intention.
Chen, Chia-Wen. "The Antecedents and Consequences of Customers'Participation in Coalition Loyalty Programs-Using 'Happy Go Joint Bonus Points Program' as an Example." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0001-2706200622460400.
Full textChen, Chia-Wen, and 陳佳汶. "The Antecedents and Consequences of Customers’Participation in Coalition Loyalty Programs－Using “Happy Go Joint Bonus Points Program” as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81319850604389776550.
Full text國立臺灣大學
國際企業學研究所
94
Loyalty programs’ popularity seems to be on the wane in recent years. Newly-emerged coalition loyalty programs become loyalty trend of the 21st century. Coalition loyalty programs mean three or more firms band together to share branding, operational, marketing costs and data ownership of a common loyalty program. Compared with traditional loyalty program, coalition loyalty programs let consumers accumulate points more quickly and they don’t need to bring many cards when go shopping. Firms in coalition loyalty programs will benefit from the chances of cross-selling. Our study intends to explore the antecedents and consequences of customers’ participation in coalition loyalty programs. We incorporate three components of customer commitment (normative commitment, continuance commitment, affective commitment) and cross-buying into our model and link them with three behavioral loyalty measures: repurchase intention (relationship length), increased usage (relationship depth), and cross-buying intention (relationship breadth). Structural equation modeling is used to test the model based on the data of 326 members in “Happy Go Joint Bonus Points Program.” The result doesn’t show links between three components of commitment and repurchase intention but indicates that satisfaction to the coalition loyalty program leads to repurchase intention. Satisfaction comes from the value perceived from the program, which includes cash value, redemption choices, aspirational value, relevance, and convenience. Affective commitment positively influences usage level but negatively affects cross-buying intention. Cross-buying drivers (“the extent or varieties of the stores in the coalition loyalty program”, “the extent of image conflicts”, “payment equity”, “complementarity” and “customization”) positively influence cross-buying intention. Finally, positive interactions exist between repurchase intention, increased usage, and cross-buying intention.
Kai-HsiangKuo and 郭凱翔. "The Determinants of Joining Coalition Loyalty Program– Price Consciousness as a Moderator." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/48086089326040067984.
Full text國立成功大學
企業管理學系碩博士班
98
Loyalty programs are widely used by enterprises from numerous industries. However, because such programs have become so common, it is necessary for enterprises to make their offerings more attractive in order to stand out from those of competitors, and this has lead to the rise of coalition loyalty programs. This study mainly focuses on the effects of perceived advantage, perceived complexity, perceived risk, and psychological reactance on coalition program loyalty, and in turn enhances store loyalty. In addition, this study also examines the moderating effects of price consciousness between coalition program loyalty and store loyalty. This study collected empirical data by conducting online questionnaires among people who are members of the Happy Go coalition loyalty program, and collected 276 valid samples. The Structural Equation Model and hierarchical regression analysis were used for data analysis. The results show that perceived advantage has a positive effect on coalition program loyalty, and that as the degree of coalition program loyalty increases, so does the level of customer loyalty toward the related enterprises. Moreover, both perceived complexity and psychological reactance have negative effects on coalition program loyalty. However, neither the effect of perceived risk on coalition program loyalty nor the moderating effect of price consciousness is significant. Consequently, the results show that by launching a coalition loyalty program, it is possible for enterprises to enhance customer loyalty. However, enterprises should pay more attention to designing valuable and easy-to-use loyalty programs, and provide a variety of reward choices to reduce psychological reactance.
Chuang, Emily, and 莊淑媚. "A Study of the Relationships between Satisfaction and Loyalty for Coalition Loyalty Program Card and Participated Merchants." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11441149306993609717.
Full text淡江大學
全球華商經營管理數位學習碩士在職專班
98
With fierce competition in marketing and widespread network, customers now have more purchasing channels than ever before. Many enterprises have developed programs to increase customer loyalty. Most programs were designed for a single store, or chain, with others planned as a short term promotion program for a few stores. Tadd (2001) has stated that businesses worry that unlimited loyalty cards in circulation may lead to overload and cause customer’s confusion and indifference. This situation would not create or build up customers’ loyalty to the store (Turner & Wilson, 2006). Coalition loyalty programs have been operated in Taiwan for over five years. In order to understand if participated merchants benefit from coalition loyalty programs, this study will investigate the relationships between customer’s satisfaction and loyalty toward participated merchants. The study adopted a structural questionnaire approach with convenient sampling as an instrument to survey the targeted respondents, “Happy Go Card” holders. Questionnaires were dispatched through both e-mail and the Google Doc Survey Tool. There were 270 valid questionnaires returned and then analyzed by using Chi-square Analysis to explain the relationships between personal information and the card usage behavior. Further, Principal Component Analysis was applied to determine the scores of the four research constructions. For the verification of hypotheses, the Pearson’s Correlation Coefficient Analysis was used to analyze the relationships among the four constructions. The One-way ANOVA Analysis was used to approve the differences among the four constructions, personal information and car usage behavior. Finally Cluster Analysis and Chi-square Analysis were applied to divide the respondents’ attitude toward the coalition loyalty program and merchant into three clusters and explain the relationships between each cluster, personal information and card usage behavior. According to the result of data analysis, we found a positive relationship between customers’ satisfaction and loyalty for coalition loyalty program cards as well as for the merchants. The higher satisfaction and loyalty toward the program are, the higher Satisfaction and loyalty toward the merchants are. The satisfaction and loyalty for coalition loyalty program cards also hinges on customers’ attitude toward the merchants. Based on these conclusions, five marketing strategies are suggested.
Conference papers on the topic "Coalition loyalty programs"
Wang, Hong, Daniela Corsaro, Xiao Han, Xin Qi, and Di Kuang. "Exploring the Relationship between Relevance of Coalition Loyalty Programs and Loyalty." In 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018. http://dx.doi.org/10.23919/picmet.2018.8481947.
Full textWong, Kok-Seng, and Myung Ho Kim. "A Privacy-Preserving Coalition Loyalty Program." In 2019 IEEE SmartWorld, Ubiquitous Intelligence & Computing, Advanced & Trusted Computing, Scalable Computing & Communications, Cloud & Big Data Computing, Internet of People and Smart City Innovation (SmartWorld/SCALCOM/UIC/ATC/CBDCom/IOP/SCI). IEEE, 2019. http://dx.doi.org/10.1109/smartworld-uic-atc-scalcom-iop-sci.2019.00238.
Full textNguyen, Cong T., Dinh Thai Hoang, Diep N. Nguyen, Hoang-Anh Pham, Nguyen Huynh Tuong, and Eryk Dutkiewicz. "Blockchain-based Secure Platform for Coalition Loyalty Program Management." In 2021 IEEE Wireless Communications and Networking Conference (WCNC). IEEE, 2021. http://dx.doi.org/10.1109/wcnc49053.2021.9417501.
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