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Journal articles on the topic 'Coalition loyalty programs'

Author: Grafiati

Published: 11 September 2021

Last updated: 11 February 2022

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1

Goel, Arpit, Vijay Kamble, Siddhartha Banerjee, and Ashish Goel. "Network Formation of Coalition Loyalty Programs." ACM SIGMETRICS Performance Evaluation Review 44, no. 3 (January 12, 2017): 15–20. http://dx.doi.org/10.1145/3040230.3040234.

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2

Zanchett, Ricardo, and Edson Pacheco Paladini. "Consumer loyalty programs: impact of different modalities." DYNA 86, no. 208 (January 1, 2019): 206–13. http://dx.doi.org/10.15446/dyna.v86n208.71080.

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Abstract:

The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main characteristics, advantages and restrictions, market ranges in which they operate and the managerial implications of each modality. Subsequently, the study proposes a new program modality (cluster) and provides practical aspects for its use. The types of loyalty (loyalty to the brand, loyalty to the store or loyalty to the program) that are intended to be achieved in each program modality were also identified. Participation of partners, accumulation of benefits, options for recovery of benefits, market ranges, program management and program focus were the analyzed variables for comparison of the programs. This analysis revealed which approaches are most appropriate for each type of program.

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3

Jung, Gi-Youn, Hee-Jin Lee, Seung-Kwon Jang, and Woo-Suk Choi. "Success Factors for IT-based Coalition Loyalty Programs: The Case of OKCashbag." Journal of Society for e-Business Studies 16, no. 2 (May 31, 2011): 91–109. http://dx.doi.org/10.7838/jsebs.2011.16.2.091.

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4

Lee, Moo Yeob, Ann Sung Lee, and So Young Sohn. "Behavior scoring model for coalition loyalty programs by using summary variables of transaction data." Expert Systems with Applications 40, no. 5 (April 2013): 1564–70. http://dx.doi.org/10.1016/j.eswa.2012.08.073.

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5

Schumann, Jan H., Nancy V. Wünderlich, and Heiner Evanschitzky. "Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits." Journal of Retailing 90, no. 1 (March 2014): 111–18. http://dx.doi.org/10.1016/j.jretai.2013.06.005.

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6

Lee, Jin-Won, Tae-Ho Song, and Ji-Yoon Kim. "A Study on the Effects of Inter-firm Coalition Loyalty Programs : Focusing on Customer Acquisition vs. Retention Effects." Journal of the Korean Operations Research and Management Science Society 37, no. 2 (June 30, 2012): 89–111. http://dx.doi.org/10.7737/jkorms.2012.37.2.089.

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7

Kang, Se-Won, and Jae-Do Song. "The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program." Academy of Customer Satisfaction Management 21, no. 1 (April 30, 2019): 1–19. http://dx.doi.org/10.34183/kcsma.21.1.1.

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8

Yi, Il Gu, Hyang Min Jeong, Woosuk Choi, Seungkwon Jang, Heejin Lee, and Beom Jun Kim. "Human dynamics of spending: Longitudinal study of a coalition loyalty program." Physica A: Statistical Mechanics and its Applications 410 (September 2014): 391–98. http://dx.doi.org/10.1016/j.physa.2014.05.050.

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9

Chang, Hsin Hsin, and Kit Hong Wong. "Consumer psychological reactance to coalition loyalty program: price-consciousness as a moderator." Service Business 12, no. 2 (October 28, 2017): 379–402. http://dx.doi.org/10.1007/s11628-017-0353-6.

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10

Kwon, Oh-Hyun, Dong-Hyun Park, and Shin Cho. "Customer Churn Prediction using App Log Data of a Coalition Loyalty Program." Journal of Korean Institute of Information Technology 19, no. 8 (August 31, 2021): 107–18. http://dx.doi.org/10.14801/jkiit.2021.19.8.107.

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11

Jo, Jee Hyung, Hyeji Jang, and Shin Cho. "An Empirical Analysis of Mobile App-Based Coalition Loyalty Program Usage Pattern." E-Business Studies 22, no. 1 (February 28, 2021): 83–105. http://dx.doi.org/10.20462/tebs.2021.2.22.1.83.

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12

Wang, Rebecca Jen-Hui, Lakshman Krishnamurthi, and Edward C. Malthouse. "When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Program." Journal of the Association for Consumer Research 3, no. 3 (July 2018): 314–29. http://dx.doi.org/10.1086/698331.

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13

Choi, Woosuk, Seungkwon Jang, and Heejin Lee. "Learning Effect in Coalition Loyalty Program: An Empirical Study using Long-term Panel Data of OKCashbag." Journal of Information Systems 22, no. 1 (March 31, 2013): 165–80. http://dx.doi.org/10.5859/kais.2013.22.1.165.

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14

Aganson, Olga I. "The First World War and emerging of a new regional order in the Balkans: an augmentation of small states' role." Journal of the Belarusian State University. History, no. 1 (January 31, 2020): 7–17. http://dx.doi.org/10.33581/2520-6338-2020-1-7-17.

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Abstract:

The First World War launched a tremendous restructuring of the international system. One of its major outcomes was a transformation of the small states of Central and South-Eastern Europe from objects to subjects of international relations. Having emerged or enlarged their territories in wake of multinational empires’ collapse, the small states became key players on the regional level. Reshaping of the Balkan regional order is of a particular interest to researchers as the Balkan instability triggered destruction of the previous international system. The purpose of the article is to understand how a world conflict, which had broken out in South-Eastern Europe, transformed the region. To do this the author dwells upon three sets of question. The first is the Balkan contribution in the origins of the First World War. The second is an interplay of factors which caused reshaping of the Balkan political space during the war years. The third is a new landscape of the postwar order in South-Eastern Europe. Methodological approaches applied here define new and actual character of this article. The author uses conceptual tools of the theory of international relations to analyze a process of region «building» which took place in circumstances of «tectonic» shifts within the international system in the early decades of the 20th century. Thus, the author applies the analytical model of the regional order as well as key definitions of the theory of international relations – great power, small state (the article focuses on Serbia, Romania, Bulgaria and Greece), principle of self-determination. It is concluded that the regional order emerged in the Balkans in wake of the First World War was a result of multi-dimensional interaction of factors. They are as follows: 1) the military, strategic and foreign policy planning of hostile coalitions of powers (the Entente and the bloc of the Central powers), seeking to win the loyalty of regional allies; 2) demonstrated by the small states understanding that the war had opened a «window of opportunity» to put into life their national interests and programs; 3) the decline of traditional multi-ethnic empires, which had formed political atmosphere in the Balkans. It is stated that a landscape of post-war regional order in the Balkans was determined with cooperation and competition of the local national states in the situation when the multi-ethnic empires had disappeared from the Balkan political space while the architects of the Versailles system – Great Britain and France seemed to be less interested in South-Eastern Europe in after war years. It meant that the new Balkan order enjoyed a relative autonomy compared to the previous one.

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15

Sidorchuk, Roman, Irina Skorobogatykh, Aleksey Meshkov, Natalia Ivashkova, and Boris Musatov. "Do Coalition Loyalty Programs Really Work? Analyzing the Effect of Coalition Loyalty Program." Indian Journal of Science and Technology 9, no. 14 (May 6, 2016). http://dx.doi.org/10.17485/ijst/2016/v9i14/91093.

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16

Gardete, Pedro, and James Lattin. "Coalition Loyalty Program Not Working? Perhaps Youure Doing It Wrong." SSRN Electronic Journal, 2018. http://dx.doi.org/10.2139/ssrn.3137383.

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17

Stourm, Valeria, Eric Bradlow, and Peter Fader. "Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program." SSRN Electronic Journal, 2017. http://dx.doi.org/10.2139/ssrn.3075129.

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18

Taylor, Wayne, and Xiaojing Dong. "The Impact of Coalition Loyalty Program Evolution on Member Purchases and Redemptions." SSRN Electronic Journal, 2019. http://dx.doi.org/10.2139/ssrn.3505587.

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