Relevant bibliographies by topics / Coca-Cola Company

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Coca-Cola Company'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Coca-Cola Company"

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De Souza Tavares, Wagner, and Rani Uli Silitonga. "The Coca-Cola Company advertising history illustrated through phonecards." International Journal of Arts and Humanities 4, no. 1 (March 20, 2023): 137–46. http://dx.doi.org/10.25082/ijah.2023.01.002.

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Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.
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Duan, Jiabao. "Analysis of Coca-cola's Characteristics and Financial Indicators." BCP Business & Management 34 (December 14, 2022): 946–54. http://dx.doi.org/10.54691/bcpbm.v34i.3115.

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Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
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Ibrahim, Fahmy, Amru Yasir, Sri Wahyuni, and Tifany Zia Aznur. "Deteksi Tepi untuk Mendeteksi Logo Asli Coca Cola dengan Menggunakan Metode Kirsch." Digital Transformation Technology 3, no. 2 (January 24, 2024): 911–17. http://dx.doi.org/10.47709/digitech.v3i2.3465.

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The Coca-Cola Company (NYSE: KO) adalah sebuah perusahaan multinasional asal Amerika Serikat dalam bidang minuman, termasuk pabrikan, pengecer dan pemasar konsentrat minuman non alkohol dan sirup, yang bermarkas di Atlanta, Georgia, Amerika Serikat. Sejak tahun 1992, Coca-Cola Amatil yang berpusat di Sydney, Australia mengakuisisi semua perusahaan pembotolan Coca-Cola di Indonesia, kecuali Bangun Wenang Beverage Company (BWBC) yang berlokasi di Manado, Sulawesi Utara. Hasil akuisisi ini membuat perusahaan-perusahaan pembotolan tersebut menjadi satu perusahaan dengan nama Coca-Cola Amatil Indonesia (CCAI). Secara resmi Coca-Cola Amatil Indonesia terbagi menjadi 2 entitas legal, yaitu PT. Coca-Cola Bottling Indonesia (CCBI) dan PT. Coca-Cola Distribution Indonesia (CCDI). Tujuan penelitian ini adalah untuk mendapatkan hasil Metode Kirsch dalam deteksi logo asli Coca Cola menggunakan delapan Kernel. Pendeteksian logo asli coca cola secara konvensional harus memiliki tingkat ketelitian yang tinggi agar tidak ada kesalahan, namun keterbatasan indra penglihatan dapat menyebabkan kesalahan dalam deteksi logo coca cola, seiring dengan perkembangan teknologi peniliti ingin membuat suatu system yang dapat membaca tepi logo yang mana pendeteksian ini secara terkomputasi dengan begitu pendeteksian logo coca cola akan lebih efektif, dan diharapkan dapat membantu perusahan dan orang awam dalam deteksi logo coca cola yang asli
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Pal, Mr Suraj. "REVIEW PAPER- “THE COCA COLA COMPANY: MARKETING STRATEGIES”." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 26, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34515.

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This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft drink industry leader controlled Indian soft drink industry till 1977. Because of this Coca-Cola backed and withdrew from the country. In the mean time, India’s two target soft drink producers have gotten rich. Who were controlling 80% of the Indian soft drink industry. The marketing strategies which were made by Coca-Cola company to win the Cola war in 1990s had been very successful as Coca-Cola company had a total market share of 48.3% in 1998. So, the Indian soft drink industry saw a dramatic change in the decade of 1990s. All the companies were trying to win the battle by making good marketing strategies.
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Meng, Shujun. "Marketing Strategy Plan of Coca-Cola Company in the UK." Journal of Innovation and Development 6, no. 2 (March 28, 2024): 34–41. http://dx.doi.org/10.54097/1c5a0m30.

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Marketing is crucial to the success of an enterprise. This report is to develop a marketing strategy plan for Coca-Cola company, including seven parts: introduction, situation analysis, market segmentation, innovation, resource allocation, conclusion and recommendation. Situational analysis includes macro-environmental factors, such as policy, economy, society and technology; Industry elements like competitors, suppliers and substitutes; Internal factors, such as the strengths and weaknesses of Coca-Cola. Coca-Cola divided the market into different segments and target each segment with suitable products, which including provides Coca Cola range with different varieties for age segment (18-35); Multiple size of bottles target family size segment; Multiple bottles with different materials target income group; Sugar and calories-free drink target health-conscious group; “Christmas Celebration Bottle Bow” target specific occasion - Christmas. In terms of innovation, Coca-Cola launched new products, including Coca-Cola energy, Simply smoothie and Honest cold brew coffee. Moreover, it also developed new packaging material which is KeelClip™ and is going to replace all the plastic packaging from all can multi-packs. In addition, Coca-Cola innovated its service, which is the adding of loyalty scheme to vending machine. Coca-Cola uses financial planning model to determine the budget and other resources that should be allocated to each project, it invested lots of money into Diet coke and new packaging technology. The recommendation for the future development is expanding markets to health and food areas as well as target other age group (50-54) and introduce suitable products.
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Wang, Xinyi. "Analysis of Financial Strategy and Operation Strategy of Coca-Cola Company Enterprise." BCP Business & Management 46 (June 8, 2023): 72–77. http://dx.doi.org/10.54691/bcpbm.v46i.5079.

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Coca-Cola was originally created in 1886 in Atlanta, Georgia, also it has been a part of social development and innovation ever since. Today, Coca-Cola has a unique taste that gives people a great experience every day. Statistics show that Coca-Cola ranks in the top three of the world's 100 most valuable brands, with 1.7 billion people drinking Coca-Cola every day and 19,400 bottles sold every second. Provides consumers with more than 50 beverage choices from more than 15 brands and consumes 150 million Coca-Cola cups a day. All these show that Coca-Cola is undoubtedly a successful enterprise. In addition to its rich historical background, the company has also demonstrated its extraordinary business policies and financial management in the development process. In this research, this paper will focus on introducing its enterprise value, long-term borrowing and capital lease debt, owners' equity, SWOT analysis, and market preference to optimize asset structure. In this paper will have a clearer understanding of why Coca-Cola has become a leader in the soft drink market and is regarded as a specimen and model in the industry.
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Bai, Xiangyu, Sihan Lin, and Qingkun Liu. "Coca-Cola: P/E combined with DCF model pricing valuation during pandemic." BCP Business & Management 30 (October 24, 2022): 640–50. http://dx.doi.org/10.54691/bcpbm.v30i.2511.

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Coca-Cola is a multinational company, it is well known multinational company, mainly focus on the beverage industry. This paper uses the P/E, DCF method to calculate the valuation of Coca Cola. This study found that the overall sales trend of Coca Cola is not completely negative under the influence of covid-19, because Coca Cola's diversified products can bring positive emotions to consumers to counter the negative impact of covid-19 on people's emotions at that time. At the same time, their sugar - free products also meet some people's pursuit of healthy diet. Moreover, Coca Cola's share in the non-alcoholic beverage market is still large. It implies the investment opportunity of Coca-Cola.
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Jia, Ziyao, and Hanyue Ma. "Case Analysis of Coca-Cola’s Sustainability." BCP Business & Management 31 (November 5, 2022): 62–68. http://dx.doi.org/10.54691/bcpbm.v31i.2537.

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This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.
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Serôdio, Paulo M., Martin McKee, and David Stuckler. "Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)." Public Health Nutrition 21, no. 9 (March 21, 2018): 1594–607. http://dx.doi.org/10.1017/s136898001700307x.

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AbstractObjectiveTo (i) evaluate the extent to which Coca-Cola’s ‘Transparency Lists’ of 218 researchers that it funds are comprehensive; (ii) map all scientific research acknowledging funding from Coca-Cola; (iii) identify those institutions, authors and research topics funded by Coca-Cola; and (iv) use Coca-Cola’s disclosure to gauge whether its funded researchers acknowledge the source of funding.DesignUsing Web of Science Core Collection database, we retrieved all studies declaring receipt of direct funding from the Coca-Cola brand, published between 2008 and 2016. Using conservative eligibility criteria, we iteratively removed studies and recreated Coca-Cola’s transparency lists using our data. We used network analysis and structural topic modelling to assess the structure, organization and thematic focus of Coca-Cola’s research enterprise, and string matching to evaluate the completeness of Coca-Cola’s transparency lists.ResultsThree hundred and eighty-nine articles, published in 169 different journals, and authored by 907 researchers, cite funding from The Coca-Cola Company. Of these, Coca-Cola acknowledges funding forty-two authors (<5 %). We observed that the funded research focuses mostly on nutrition and emphasizes the importance of physical activity and the concept of ‘energy balance’.ConclusionsThe Coca-Cola Company appears to have failed to declare a comprehensive list of its research activities. Further, several funded authors appear to have failed to declare receipt of funding. Most of Coca-Cola’s research support is directed towards physical activity and disregards the role of diet in obesity. Despite initiatives for greater transparency of research funding, the full scale of Coca-Cola’s involvement is still not known.
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Ruth, Karungi, and Joel Isabirye. "The Impact of Advert on Consumer’s Preferences of Product: A Case Study of Coca Cola Company Uganda." INOSR HUMANITIES AND SOCIAL SCIENCES 10, no. 1 (March 12, 2024): 21–29. http://dx.doi.org/10.59298/inosrhss/2024/101.4.20290.

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This study investigates the impact of Coca-Cola advertising on consumer preferences in Uganda, with the following objectives: (1) to assess the effectiveness of advertising strategies employed by the Coca-Cola Company, (2) to examine the relationship between advertising exposure and consumer preferences for Coca-Cola products, and (3) to identify factors influencing consumer preferences in the context of Coca-Cola advertising. The research design involves a mixed-methods approach, combining survey data collected from 133 respondents through a structured questionnaire with qualitative analysis of advertising content. The findings indicate that Coca-Cola's advertising strategies significantly influence consumer preferences, with a high level of awareness and positive perceptions of the brand observed among respondents. Additionally, a strong relationship exists between advertising exposure and consumer preferences, with higher levels of exposure correlating with more positive perceptions and intent to purchase Coca-Cola products. Factors such as the effectiveness of advertising messages, trustworthiness of information, and peer recommendations emerged as key drivers of consumer preferences. The significance of this study lies in its contribution to a deeper understanding of Coca-Cola advertising dynamics and its influence on consumer behavior in Uganda. The findings offer valuable insights for marketing practitioners seeking to optimize advertising strategies, enhance consumer engagement, and drive long-term brand loyalty. Overall, this research provides valuable implications for both academic researchers and industry professionals in the field of marketing and consumer behavior. Keywords: Advert, Coca-Cola, Consumer preferences, Consumer behavior.
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Dissertations / Theses on the topic "Coca-Cola Company"

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Бондаренко, Юлія Станіславівна, Юлия Станиславовна Бондаренко, Yuliia Stanislavivna Bondarenko, and V. Nemesh. "Methoden zur schaffung des images der «The Coca-Cola Company»." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77083.

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Die Organisation des Images einer Organisation ist eine der aktuellen Aufgaben des modernen Managements der Organisation. Um die Probleme der Schaffung des Images besser zu verstehen, sei es wichtig die heimischen Forschungsmaterialien von H. Pocheptsov, V. Korolko, S. Afanasyeva, A. Panasiuk als Grundlagen zu studieren. Die Relevanz der Untersuchung dieses Problems ist auch auf den Platz und die Rolle des Images bei der theoretischen und empirischen Untersuchung der Hauptrichtungen der Steigerung der Wirksamkeit verschiedener Organisationen auf den inländischen und ausländischen Märkten zurückzuführen.
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Spivey, J. Kirby. "Coke vs. Pepsi the cola wars in South Africa during the anti-apartheid era /." unrestricted, 2009. http://etd.gsu.edu/theses/available/etd-07032009-071127/.

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Thesis (M.A.)--Georgia State University, 2009.
Title from file title page. Jared Poley, committee chair; Mohammed Hassen Ali, committee member. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 75-80).
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Ho, Chi-kwan May. "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883162X.

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Carvalho, Renata Azevedo Santos. "Data mining no contexto de customer relationship management em uma franquia coca cola company." Universidade Federal de Pernambuco, 2010. https://repositorio.ufpe.br/handle/123456789/2406.

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Made available in DSpace on 2014-06-12T15:57:51Z (GMT). No. of bitstreams: 2 arquivo3234_1.pdf: 2638292 bytes, checksum: cad6ee42242ce3e75b909176e6eaabc2 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2010
Data Mining é uma área de pesquisa multidisciplinar, incluindo tecnologias de banco de dados, inteligência artificial, redes neurais, aprendizado de máquina, estatística e visualização de dados, tendo como objetivo específico a descoberta de conhecimento novo que por ventura esteja escondido em grandes massas de dados. Como um dos grandes objetivos de uma corporação é conhecer seus clientes, este conhecimento precisa ocorrer em vários níveis, desde o tipo de produto desejado até que tipo de ofertas os clientes estão dispostos a aceitar mesmo que os produtos não sejam essenciais no momento. Esta forma de mercado dirigido pode atingir o extremo de uma relação individual com cada cliente à medida que a empresa deseje investir em segmentações (classificações) sucessivas da sua clientela. Sendo assim, esse trabalho tem como finalidade aplicar técnicas de mineração em conjunto com as diretrizes do CRM à uma franquia da Coca-Cola afim de gerar uma nova classificação dos seus clientes e auxiliar o cumprimento das metas anuais de venda com a criação de novas atividades de marketing dado o resultado da análise dos dados minerados
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Panzavolta, Tommaso <1991&gt. "International Partnership: Charles Philip Shanghai and The Coca Cola Company, The New Product Development." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8795.

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Questo lavoro tratta un' analisi della partnership internazionale stipulata tra Charles Philip Shanghai, fashion luxury brand appartenente al settore footwear, e The Coca Cola Company , multinazionale leader nel settore beverage. Questa collaborazione è finalizzata allo sviluppo di una nuova collezione prodotti Charles Philip Shanghai (scarpe e accessori) disegnati per i Giochi Olimpici di Rio 2016, in favore dei quali The Coca Cola Company rappresenta uno dei maggiori sponsor a livello mondiale. Attraverso la considerazione di fattori ambientali, trends politici, rischi, opportunità e differenze culturali, oggetto della prima parte dell’elaborato, che hanno guidato le due corporazioni alla nascita della collaborazione strategica, verrano poi analizzati, nella seconda parte, gli elementi della strategia di marketing adottata dalla partnership per lo sviluppo del nuovo prodotto che sarà realizzato in co-branding tra Charles Philip Shanghai e The Coca Cola Company. Saranno dunque interconnesse operazioni e strategie di business internazionale finalizzate allo sviluppo di un nuovo prodotto che possa risultare appetibile per il mercato cinese, con l'obiettivo di avvicinare la popolazione locale alla realtà internazionale di The Coca Cola Company incrementando, allo stesso tempo, le vendite, l'innovazione, e soprattutto la popolarità del brand Charles Philip Shanghai.
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Smith, Elena. "Americanization of Russia: A Study of the Advertising Strategies of Coca-Cola and McDonald's in Russian Videos." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/228634.

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In this research, I examine selected commercial videos promoting the American corporations Coca-Cola and McDonald's in the Russian market over the period 2007-2010. Proceeding on the assumption that the selected videos are typical TV commercials utilized by these two companies in the Russian market, my major goal is to determine the ways in which the ads attempt to make the given products appealing to Russian consumers. I found that the video ads of these two corporations revealed a strategy aimed at avoiding negative attitudes against the products (and their potential profits) because of their strong identification with America and everything that America might represent to Russian consumers. This challenge is complicated because a segment of the potential market, principally young people, undoubtedly would not mind an association with American values and would generally respond favorably to American and broad cosmopolitan (foreign, non-Russian) interests. Moreover, creating ads with exclusively Russian themes (for example, from folklore) could potentially reach customers in other segments of the population less enamored of American products. The challenge facing both companies was to make a foreign product acceptable and appealing to a Russian market. The strategies they used to do this are worth examining for the sake of obtaining insights into successful advertising campaigns in Russia in particular and in foreign cultures in general. Analyses will yield conclusions that may be useful to psychologists, linguists, cultural historians and members of other disciplines involved in advertising design and business strategies.
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Carbonel, Magaly, Nicole Ríos, Marcelo Taborga, and Natalia Victorero. "Plan estratégico de marketing de nueva línea de jugos premium para the Coca-Cola Company." Master's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9084.

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La alimentación saludable está cambiando los patrones de consumo de la sociedad, los consumidores están eligiendo productos bajos en grasas, sin preservantes u otros componentes dañinos a la salud. La categoría de jugos no es ajena a esta realidad, de acuerdo a las tendencias globales, regionales y locales, se ha evaluado la posibilidad de incorporar un jugo Premium RTD (100% jugo listo para consumir) al portafolio de The Coca-Cola Company en Lima Metropolitana. El presente Plan de Marketing Estratégico, tiene como objetivo la incorporación de esta nueva categoría y con ello, lograr un impacto económico y social. El portafolio de productos se basa en las motivaciones del segmento de mercado escogido, quienes buscan en la categoría: (a) nutrición esencial, (b) nutrición funcional para saciar el hambre y (c) nutrición funcional que activa. A partir de estas motivaciones se ha determinado el precio en base al valor percibido de cada uno de los productos. Asimismo, se han planteado estrategias de distribución en diversos canales; y desarrollado los mensajes para los medios de comunicación idóneos que impacten al público objetivo. Cabe resaltar que cada uno de los conceptos de los productos presentados tuvieron aceptación en los encuestados; así como, una alta predisposición de compra. Asimismo, cabe resaltar que el presente Plan Estratégico de Marketing tendrá un impacto social en el VRAEM, a través de los públicos de interés de comunidad y de proveedores. Por otro lado, el reciclaje de las botellas contribuirá con un impacto positivo en el medio ambiente. Finalmente, después de realizada la evaluación financiera, se define que el proyecto es viable pues genera un VAN de S/.1’610,078 en el periodo de cinco años, impactando adicionalmente con un ROI de 29%
Healthy eating behavior is changing society's consumption patterns. Consumers are choosing low-fat and are avoiding non-preservatives or other health-damaging components. The juice category is no exception to this. According to global, regional and local trends, there’s an opportunity to add a Premium Ready-to-Drink (RTD) juice to the product portfolio of The Coca-Cola Company in Metropolitan Lima. This Strategic Marketing Plan aims to incorporate this new category, and by doing so achieve a positive economic and social impact. The proposal of the new product portfolio is based on the motivations of consumers who seek in the category (a) essential nutrition, (b) functional nutrition to quench hunger, and (c) functional nutrition that activates. Based on these motivations and the perceived value of each of the products, the price has been determined. Likewise go-to-market strategies have been proposed with different distribution channels and appropriate media messages to most effectively impact the target audience. It should be noted that each of the presented product concepts was well accepted by the respondents with a high purchasing predisposition. Similarly, it should be emphasized that this Strategic Marketing Plan will have a positive social impact on the VRAEM through both public interest community and suppliers. On the other hand, recycling of the bottles will clearly contribute to the environment. Finally, after the financial evaluation, the project is defined as viable, generating a NPV of S /. S/.1’610,078 over a five-year period with a ROI of 29%.
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Kasurinen, Viktor. "Coca-Cola Company - En färgstark personlighet : En undersökning i färgers förmåga att förmedla varumärkesidentitet i reklamfilm." Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30725.

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Denna uppsats ämnar undersöka hur färg kan användas i reklamfilm för att uttrycka en varumärkesidentitet och stärka filmers bildspråk. I detta syfte så genomfördes en komparativ bildanalys där tre reklamfilmer från företaget Coca-Cola Company jämfördes utifrån hur filmerna använde sig av färg. Studien fann att reklamfilmerna använder sig av färgnyanser för att kommunicera en specifik varumärkesidentitet till konsumenten samt att reklamfilmerna använde sig av sina egna varumärkesfärger i filmen för att öka kännedomen kring företaget. I filmerna så tillämpades även ett flertal tekniker i färgkorrigering, ljussättning och scenografi för att med större säkerhet skapa en tilltalande färgpalett och bibehålla åskådarens uppmärksamhet.
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Ferrari, Josiane. "Anatomie der Management-Paradigmen im Rahmen des Produktentwicklungsprozesses in der Praxis : zwei Fallstudien aus der Konsumgüterindustrie /." Bamberg : Difo-Dr, 2002. http://www.gbv.de/dms/zbw/356748391.pdf.

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Hedblom, Karin, and Oskar Forsgren. "Drink! : En analys av The Coca-Cola Company's marknadsföringshistoria ur ett moderniseringsperspektiv." Thesis, Linköpings universitet, Institutionen för studier av samhällsutveckling och kultur, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20569.

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Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon. The examination is based on an analysis of six significant photo- and TV advertisements, two from each theme. The research is based on profound literature studies combined with studies of visual culture. With the work of this essay, we have come to the conclusion that The Coca-Cola Company has reached its power and fame because of it’s creative marketing strategies. Hence, of the fact that the company has developed together with the urbanisation and technical an economical growth of society.
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Books on the topic "Coca-Cola Company"

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Palazzini, Fiora Steinbach. Coca-Cola superstar. New York: Barron's, 1989.

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McClintock, William. Coca-Cola trays. 2nd ed. Atglen, PA: Schiffer Pub., 2000.

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Aldenrath, Peter. Die Coca-Cola-Story. Nürnberg: Tessloff Verlag, 1999.

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McClintock, William. Coca-Cola trays. Atglen, Pa: Schiffer Pub., 1996.

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Parazzoli, Vittorio. La divina Coca-Cola. Milano: Lupetti, 1997.

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H, Beyer Chris, ed. Classic Coca-Cola serving trays. Dubuque, Iowa: Antique Trader Books, 1998.

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Haddon, Sundblom, and Buchholz Karleen, eds. Coca-Cola collectible Santas. Dallas, Tex: Beckett Publications, 2000.

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Rito, Lucia. Coca-Cola: 50 anos com arte = Coca-Cola : 50 years of art. [São Paulo?: Coca-Cola, 1992.

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Thomas, Oliver. The real Coke: The real story. London: Pan, 1987.

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Thomas, Oliver. The real Coke: The real story. London: Elm Tree Books, 1986.

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Book chapters on the topic "Coca-Cola Company"

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Li, Mingwei. "Strategy and Financial Statement Analysis of the Coca-Cola Company." In Proceedings of the 2022 2nd International Conference on Financial Management and Economic Transition (FMET 2022), 264–73. Dordrecht: Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-054-1_30.

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Brownlee, E. Richard, Sergiy Dmytriyev, and Allison Elias. "Integrative Stakeholder Engagement: Stakeholder-Oriented Partnership Between the Coca-Cola Company and World Wildlife Fund." In Issues in Business Ethics, 339–67. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62785-4_15.

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Wang, Haoran, Xiangsheng Xi, Wenlong Yang, and Xinwen Zhang. "COFCO and Coca-Cola Company’s Cooperation Business Negotiation and Business Strategy Research." In Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022), 1369–76. Paris: Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-31-2_162.

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Pendergrast, Mark, and Robert Crawford. "Coke and The Coca-Cola Company." In Decoding Coca-Cola, 11–32. Routledge, 2020. http://dx.doi.org/10.4324/9781351024020-1.

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Byala, Sara. "From Cape to Cairo." In Bottled, 51–80. Oxford University Press, 2023. http://dx.doi.org/10.1093/oso/9780197758427.003.0003.

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Abstract Chapter Two begins with Coca-Cola’s arrival in Morocco and Egypt to set the stage for the company’s continent-wide expansion around WWII, describing the multiple logistical difficulties that it faced along the way. This chapter explores how Coca-Cola Export, the foreign branch of the company, operated, and enumerates how the company landed in various African countries (including the Rhodesias, Nigeria, Ghana, and Kenya), establishing locally-owned bottling plants everywhere. Much evidence is drawn from Coca-Cola’s internal publications, such as Coca-Cola Overseas, to show that the company spread across the continent by becoming local in all manner of ways.
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Byala, Sara. "All That Sparkles." In Bottled, 21–50. Oxford University Press, 2023. http://dx.doi.org/10.1093/oso/9780197758427.003.0002.

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Abstract Chapter One traces the arrival of Coca-Cola in South Africa before the advent of the apartheid state, explaining how the company’s method of doing business in that tumultuous climate helped create a blueprint for it to use elsewhere on the continent. It also investigates the question of when Coca-Cola first arrived on the African continent and explores the ways in which Coca-Cola’s growth happened alongside that of Johannesburg. Chapter One explores how a B-Brand, Sparletta, was formed to help launch Coca-Cola in South Africa. This chapter establishes the method the company would use elsewhere on the continent and explains key threats to the business (such as sugar and waste) that are echoed in later chapters.
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Byala, Sara. "Conclusion." In Bottled, 259–76. Oxford University Press, 2023. http://dx.doi.org/10.1093/oso/9780197758427.003.0009.

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Abstract The book’s Conclusion weighs the balance of Coca-Cola’s history in Africa against the two biggest threats facing this company--and, arguably, the world--today: those relating to the human body and the environment. The conclusion explores the global turn against sugar, and liquid sugar in particular, as well as how Coca-Cola responded to this threat. It then explores how humans--and, in particular, a drink business--abut what scholars call the planetary boundaries for continued life on earth. Without passing judgement, it suggests how Coca-Cola in Africa is navigating this particular moment.
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Dukerich, Janet M., and Suzanne M. Carter. "Distorted Images and Reputation Repair." In The Expressive Organization, 97–112. Oxford University PressOxford, 2000. http://dx.doi.org/10.1093/oso/9780198297789.003.0007.

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Abstract In the summer of 1999 officials of the Coca-Cola Company faced a potentially explosive situation; several people became ill after drinking the Coke brand, leading not only to the biggest recall in its 133-year history, but the forced closure of Coca-Cola plants in Europe for over a week. The incident has been described as a nightmare for the company, ‘which has now discovered that the venerable Coke brand is vulnerable, not just to lapses in quality control that may have led to the contamination of its products but to the shifting perceptions and political sensitivities of its customers’ (Cowell 1999).
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Elmore, Bart. "I Thought It Would Be Profitable in the Country If I Could Only Get It There." In Country Capitalism, 13–28. University of North Carolina PressChapel Hill, NC, 2023. http://dx.doi.org/10.5149/northcarolina/9781469673332.003.0002.

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Abstract This chapter explores the early history of Coca-Cola and shows how business leaders inside that Atlanta soft drink company sought to service the countryside, focusing on rural regions in the American South and beyond by expanding the firm’s extensive soda fountain and bottling network in the late-nineteenth century and early twentieth century. That decision to focus on making cold Coca-Cola “within arm’s reach of desire,” even in rural markets, would have major implications for the firm’s environmental footprint in the years ahead.
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Byala, Sara. "A Catalytic Role Untold." In Bottled, 143–80. Oxford University Press, 2023. http://dx.doi.org/10.1093/oso/9780197758427.003.0006.

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Abstract Chapter Five unearths the hidden role Coca-Cola played in helping to end apartheid in South Africa, providing a rare glimpse into the company’s political work and setting the stage for its involvement in fully post-colonial Africa. This chapter begins in the 1970s in America, where activism helped to compel the company to change its stance on South Africa. It tells the story of Carl Ware, who played a key role in Coca-Cola’s particular form of divestment. It explores how this unique form of divestment entailed working closely with ANC operatives in South Africa and in exile. Coca-Cola’s form of divestment meant that there was never a time that you could not buy a Coke product in South Africa. Still, this chapter shows how this form gained the praise of such stalwarts as Desmond Tutu and Nelson Mandela, though it remains controversial to this day.
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Conference papers on the topic "Coca-Cola Company"

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Guo, Xueyao, and Manyu Wen. "Research on Competitive Strategy of Coca-Cola Company." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.467.

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Dian Susanthi, I. Gusti, and Ayu Pramita. "The Types of Meaning in Coca Cola Company Advertisement." In Proceedings of the First International Seminar on Languare, Literature, Culture and Education, ISLLCE, 15-16 November 2019, Kendari, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.15-11-2019.2296277.

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Fan, Donger, Zhongming Tan, and Qingli Zheng. "Financial and Strategies Analysis of Coca-Cola Company in the Period of COVID-19 Epidemic." In 2022 2nd International Conference on Enterprise Management and Economic Development (ICEMED 2022). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220603.162.

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Geng, Hongshan, Nanyi Jiang, and Qianwen Liang. "Strategic Management and Financial Analysis in the Context of Epidemic -- A Case Study of Coca-Cola Company." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.392.

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Asanov, Turusbek, and Marat Kudaikulov. "Multinational Corporation as the Highest Form of Managing in Modern Economic System." In International Conference on Eurasian Economies. Eurasian Economists Association, 2014. http://dx.doi.org/10.36880/c05.00971.

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example of that multinational corporations are the highest form of managing of capitalist economic system. The notable separation of the countries of economic vanguard from other countries (group of the high-growth countries, the socialist countries, the countries) happened to a transitional economy on the basis of multinational corporation development. The economic aspect of this influence is accurately traced in effective instruments of industrial, scientific and technical, social and economic development. Evolutionary changes of the relations of property, the competition, strengthening of regularity of national economies in capitalist economic system are inseparably linked now with multinational corporation. Even in stronger, in the economic plan, the countries consider multinational corporation not only through a prism of economic influence, but also political domination. This moment is telling argument of finding of multinational corporation in the center of serious discussions concerning their role, positive or negative, in the international division of labor, in processes of movement of the capitals and globalization of world economy. It follows from this that the state economic policy in the Kyrgyz Republic which basis are processes of formation and development of the market relations, has to provide active use of the developed economic forms (in this case multinational corporation) more progressive system of the economic relations, i.e. modern capitalism. In this research attempt of theoretical justification of mutually beneficial cooperation of the Kyrgyz Republic with multinational corporation which will act as an interaction basis with multinational corporations present at the Kyrgyz Republic ("Kumtor Opereyting Company", Gazprom, Reemstma, Coca-Cola, etc.) is carried out.
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