Dissertations / Theses: 'Coca-Cola Company'

1

Бондаренко, Юлія Станіславівна, Юлия Станиславовна Бондаренко, Yuliia Stanislavivna Bondarenko, and V. Nemesh. "Methoden zur schaffung des images der «The Coca-Cola Company»." Thesis, Sumy State University, 2019. https://essuir.sumdu.edu.ua/handle/123456789/77083.

Full text

Abstract:

Die Organisation des Images einer Organisation ist eine der aktuellen Aufgaben des modernen Managements der Organisation. Um die Probleme der Schaffung des Images besser zu verstehen, sei es wichtig die heimischen Forschungsmaterialien von H. Pocheptsov, V. Korolko, S. Afanasyeva, A. Panasiuk als Grundlagen zu studieren. Die Relevanz der Untersuchung dieses Problems ist auch auf den Platz und die Rolle des Images bei der theoretischen und empirischen Untersuchung der Hauptrichtungen der Steigerung der Wirksamkeit verschiedener Organisationen auf den inländischen und ausländischen Märkten zurückzuführen.

APA, Harvard, Vancouver, ISO, and other styles

2

Spivey, J. Kirby. "Coke vs. Pepsi the cola wars in South Africa during the anti-apartheid era /." unrestricted, 2009. http://etd.gsu.edu/theses/available/etd-07032009-071127/.

Full text

Abstract:

Thesis (M.A.)--Georgia State University, 2009.
Title from file title page. Jared Poley, committee chair; Mohammed Hassen Ali, committee member. Description based on contents viewed Feb. 11, 2010. Includes bibliographical references (p. 75-80).

APA, Harvard, Vancouver, ISO, and other styles

3

Ho, Chi-kwan May. "Coca-cola's brand marketing in the carbonated soft drinks industry : a living thing or on the ropes? /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B1883162X.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Carvalho, Renata Azevedo Santos. "Data mining no contexto de customer relationship management em uma franquia coca cola company." Universidade Federal de Pernambuco, 2010. https://repositorio.ufpe.br/handle/123456789/2406.

Full text

Abstract:

Made available in DSpace on 2014-06-12T15:57:51Z (GMT). No. of bitstreams: 2 arquivo3234_1.pdf: 2638292 bytes, checksum: cad6ee42242ce3e75b909176e6eaabc2 (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2010
Data Mining é uma área de pesquisa multidisciplinar, incluindo tecnologias de banco de dados, inteligência artificial, redes neurais, aprendizado de máquina, estatística e visualização de dados, tendo como objetivo específico a descoberta de conhecimento novo que por ventura esteja escondido em grandes massas de dados. Como um dos grandes objetivos de uma corporação é conhecer seus clientes, este conhecimento precisa ocorrer em vários níveis, desde o tipo de produto desejado até que tipo de ofertas os clientes estão dispostos a aceitar mesmo que os produtos não sejam essenciais no momento. Esta forma de mercado dirigido pode atingir o extremo de uma relação individual com cada cliente à medida que a empresa deseje investir em segmentações (classificações) sucessivas da sua clientela. Sendo assim, esse trabalho tem como finalidade aplicar técnicas de mineração em conjunto com as diretrizes do CRM à uma franquia da Coca-Cola afim de gerar uma nova classificação dos seus clientes e auxiliar o cumprimento das metas anuais de venda com a criação de novas atividades de marketing dado o resultado da análise dos dados minerados

APA, Harvard, Vancouver, ISO, and other styles

5

Panzavolta, Tommaso <1991&gt. "International Partnership: Charles Philip Shanghai and The Coca Cola Company, The New Product Development." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/8795.

Full text

Abstract:

Questo lavoro tratta un' analisi della partnership internazionale stipulata tra Charles Philip Shanghai, fashion luxury brand appartenente al settore footwear, e The Coca Cola Company , multinazionale leader nel settore beverage. Questa collaborazione è finalizzata allo sviluppo di una nuova collezione prodotti Charles Philip Shanghai (scarpe e accessori) disegnati per i Giochi Olimpici di Rio 2016, in favore dei quali The Coca Cola Company rappresenta uno dei maggiori sponsor a livello mondiale. Attraverso la considerazione di fattori ambientali, trends politici, rischi, opportunità e differenze culturali, oggetto della prima parte dell’elaborato, che hanno guidato le due corporazioni alla nascita della collaborazione strategica, verrano poi analizzati, nella seconda parte, gli elementi della strategia di marketing adottata dalla partnership per lo sviluppo del nuovo prodotto che sarà realizzato in co-branding tra Charles Philip Shanghai e The Coca Cola Company. Saranno dunque interconnesse operazioni e strategie di business internazionale finalizzate allo sviluppo di un nuovo prodotto che possa risultare appetibile per il mercato cinese, con l'obiettivo di avvicinare la popolazione locale alla realtà internazionale di The Coca Cola Company incrementando, allo stesso tempo, le vendite, l'innovazione, e soprattutto la popolarità del brand Charles Philip Shanghai.

APA, Harvard, Vancouver, ISO, and other styles

6

Smith, Elena. "Americanization of Russia: A Study of the Advertising Strategies of Coca-Cola and McDonald's in Russian Videos." Thesis, The University of Arizona, 2012. http://hdl.handle.net/10150/228634.

Full text

Abstract:

In this research, I examine selected commercial videos promoting the American corporations Coca-Cola and McDonald's in the Russian market over the period 2007-2010. Proceeding on the assumption that the selected videos are typical TV commercials utilized by these two companies in the Russian market, my major goal is to determine the ways in which the ads attempt to make the given products appealing to Russian consumers. I found that the video ads of these two corporations revealed a strategy aimed at avoiding negative attitudes against the products (and their potential profits) because of their strong identification with America and everything that America might represent to Russian consumers. This challenge is complicated because a segment of the potential market, principally young people, undoubtedly would not mind an association with American values and would generally respond favorably to American and broad cosmopolitan (foreign, non-Russian) interests. Moreover, creating ads with exclusively Russian themes (for example, from folklore) could potentially reach customers in other segments of the population less enamored of American products. The challenge facing both companies was to make a foreign product acceptable and appealing to a Russian market. The strategies they used to do this are worth examining for the sake of obtaining insights into successful advertising campaigns in Russia in particular and in foreign cultures in general. Analyses will yield conclusions that may be useful to psychologists, linguists, cultural historians and members of other disciplines involved in advertising design and business strategies.

APA, Harvard, Vancouver, ISO, and other styles

7

Carbonel, Magaly, Nicole Ríos, Marcelo Taborga, and Natalia Victorero. "Plan estratégico de marketing de nueva línea de jugos premium para the Coca-Cola Company." Master's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9084.

Full text

Abstract:

La alimentación saludable está cambiando los patrones de consumo de la sociedad, los consumidores están eligiendo productos bajos en grasas, sin preservantes u otros componentes dañinos a la salud. La categoría de jugos no es ajena a esta realidad, de acuerdo a las tendencias globales, regionales y locales, se ha evaluado la posibilidad de incorporar un jugo Premium RTD (100% jugo listo para consumir) al portafolio de The Coca-Cola Company en Lima Metropolitana. El presente Plan de Marketing Estratégico, tiene como objetivo la incorporación de esta nueva categoría y con ello, lograr un impacto económico y social. El portafolio de productos se basa en las motivaciones del segmento de mercado escogido, quienes buscan en la categoría: (a) nutrición esencial, (b) nutrición funcional para saciar el hambre y (c) nutrición funcional que activa. A partir de estas motivaciones se ha determinado el precio en base al valor percibido de cada uno de los productos. Asimismo, se han planteado estrategias de distribución en diversos canales; y desarrollado los mensajes para los medios de comunicación idóneos que impacten al público objetivo. Cabe resaltar que cada uno de los conceptos de los productos presentados tuvieron aceptación en los encuestados; así como, una alta predisposición de compra. Asimismo, cabe resaltar que el presente Plan Estratégico de Marketing tendrá un impacto social en el VRAEM, a través de los públicos de interés de comunidad y de proveedores. Por otro lado, el reciclaje de las botellas contribuirá con un impacto positivo en el medio ambiente. Finalmente, después de realizada la evaluación financiera, se define que el proyecto es viable pues genera un VAN de S/.1’610,078 en el periodo de cinco años, impactando adicionalmente con un ROI de 29%
Healthy eating behavior is changing society's consumption patterns. Consumers are choosing low-fat and are avoiding non-preservatives or other health-damaging components. The juice category is no exception to this. According to global, regional and local trends, there’s an opportunity to add a Premium Ready-to-Drink (RTD) juice to the product portfolio of The Coca-Cola Company in Metropolitan Lima. This Strategic Marketing Plan aims to incorporate this new category, and by doing so achieve a positive economic and social impact. The proposal of the new product portfolio is based on the motivations of consumers who seek in the category (a) essential nutrition, (b) functional nutrition to quench hunger, and (c) functional nutrition that activates. Based on these motivations and the perceived value of each of the products, the price has been determined. Likewise go-to-market strategies have been proposed with different distribution channels and appropriate media messages to most effectively impact the target audience. It should be noted that each of the presented product concepts was well accepted by the respondents with a high purchasing predisposition. Similarly, it should be emphasized that this Strategic Marketing Plan will have a positive social impact on the VRAEM through both public interest community and suppliers. On the other hand, recycling of the bottles will clearly contribute to the environment. Finally, after the financial evaluation, the project is defined as viable, generating a NPV of S /. S/.1’610,078 over a five-year period with a ROI of 29%.
Tesis

APA, Harvard, Vancouver, ISO, and other styles

8

Kasurinen, Viktor. "Coca-Cola Company - En färgstark personlighet : En undersökning i färgers förmåga att förmedla varumärkesidentitet i reklamfilm." Thesis, Högskolan Dalarna, Bildproduktion, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:du-30725.

Full text

Abstract:

Denna uppsats ämnar undersöka hur färg kan användas i reklamfilm för att uttrycka en varumärkesidentitet och stärka filmers bildspråk. I detta syfte så genomfördes en komparativ bildanalys där tre reklamfilmer från företaget Coca-Cola Company jämfördes utifrån hur filmerna använde sig av färg. Studien fann att reklamfilmerna använder sig av färgnyanser för att kommunicera en specifik varumärkesidentitet till konsumenten samt att reklamfilmerna använde sig av sina egna varumärkesfärger i filmen för att öka kännedomen kring företaget. I filmerna så tillämpades även ett flertal tekniker i färgkorrigering, ljussättning och scenografi för att med större säkerhet skapa en tilltalande färgpalett och bibehålla åskådarens uppmärksamhet.

APA, Harvard, Vancouver, ISO, and other styles

9

Ferrari, Josiane. "Anatomie der Management-Paradigmen im Rahmen des Produktentwicklungsprozesses in der Praxis : zwei Fallstudien aus der Konsumgüterindustrie /." Bamberg : Difo-Dr, 2002. http://www.gbv.de/dms/zbw/356748391.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Hedblom, Karin, and Oskar Forsgren. "Drink! : En analys av The Coca-Cola Company's marknadsföringshistoria ur ett moderniseringsperspektiv." Thesis, Linköpings universitet, Institutionen för studier av samhällsutveckling och kultur, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-20569.

Full text

Abstract:

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company’s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon. The examination is based on an analysis of six significant photo- and TV advertisements, two from each theme. The research is based on profound literature studies combined with studies of visual culture. With the work of this essay, we have come to the conclusion that The Coca-Cola Company has reached its power and fame because of it’s creative marketing strategies. Hence, of the fact that the company has developed together with the urbanisation and technical an economical growth of society.

APA, Harvard, Vancouver, ISO, and other styles

11

Pérez, Aguinaga Franklin Iván. "Propuesta para reducir la rotación de personal en la distribuidora de productos Coca-Cola de la ciudad de Chiclayo." Thesis, Universidad Católica Santo Toribio de Mogrovejo, 2013. http://tesis.usat.edu.pe/jspui/handle/123456789/271.

Full text

Abstract:

La rotación de personal es un factor de desvinculación laboral de trabajadores, según Chávez (2010) nos dice que la rotación de personal es el abandono del puesto de trabajo por parte de un individuo a una organización. La cantidad de personas que ingresan y se desvinculan de la empresa. La distribuidora de productos Coca-Cola presenta este problema con un índice del 30%, índice muy alto que afecta a la empresa. Los objetivos que se plantean en el presente trabajo es, establecer la causas que provocan la rotación de personal, identificar los elementos que inciden en la decisión de retiro de los colaboradores y desarrollar una propuesta que permita fidelizar a los trabajadores y permanezcan un periodo de tiempo razonable. El instrumento más adecuado para la recopilación de datos fue a través de encuestas y entrevistas informales que se realizó a los trabajadores de la distribuidora quienes proporcionaron una excelente información y en base a ellos se pudo analizar y plasmar las ideas, problemas y sugerencias, contribuyendo en la realización del presente trabajo de investigación. En cuanto a los resultados lo que se logró obtener como datos principales del estudio de investigación, fueron, el desacuerdo que existe por parte de los trabajadores al no respetarse su horario de trabajo, la satisfacción del sueldo, la coherencia que existe del sueldo que percibe con respecto a la labor que realiza y los principales motivos por el cual los trabajadores dejarían de laborar en la distribuidora de productos Coca-Cola.La rotación de personal que presenta la distribuidora de productos Coca-Cola, se debe a múltiples factores como desmotivación, mala remuneración, baja calidad de vida de los trabajadores, ausencia de implementos de trabajo, todos estos factores perjudican en la fluctuación de personal, en la cual obtiene un elevado índice de rotación. Los elementos que comúnmente inciden en la salida y/o renuncia del personal de la distribuidora son, un salario bajo, en la cual esto provoca que los empleados estén desmotivados, otro elemento por el cual inciden es la escasa calidad de trabajo, por lo tanto los trabajadores piensan en irse a trabajar en otro lugar. Finalmente se realizó una propuesta que consta de cinco factores para poder implementarlos y contribuir en la reducción del índice de rotación de personal, cambiar la forma de pago, reducir en forma periódica las reuniones de trabajo, respetar los horarios de trabajo y en consecuencia el pago de las horas extras, eliminar la cuota cero y realizar la implementación de uniformes para mejorar la imagen de la empresa.

APA, Harvard, Vancouver, ISO, and other styles

12

Luna, Carolina. "”ibland tror jag vi glömmer bort att vi inte heter Coca Cola company” : En studie av organisationsförändring i ett utbildningsföretag." Thesis, Södertörns högskola, Institutionen för ekonomi och företagande, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9273.

Full text

Abstract:

I denna uppsats ämnar författaren genom en fallstudie kartlägga den förändringsprocess som utbildningsföretaget IT Gymnasiet Sverige AB genomgått i samband med implementeringen av projektet We love IT. Studien syftar vidare redogöra för olika personalkategoriers perspektiv på detta projekt och dess effekter på verksamheten. Studien visar att förändringsprojektet har genomgått vissa steg, men att det finns skillnader mellan de tänkta moment som organisationsledningen planerat att projektet ska ta och de faser som projektet faktiskt genomgått. Studien visar att ledningen inte är de enda som kan påverka vilka delar av projektet som kommer att genomföras respektive inte genomföras. Även att andra organisationsmedlemmar nämligen influerar processen. Olika personalkategorier inom företaget har också olika syn på vad som krävs för att ett förändringsprojekt ska lyckas. Detta beror på att olika personer gör individuella översättningar av ett förändringsarbete och av denna anledning kommer olika personer på skilda nivåer inom företaget även ge olika svar på varför och på vilket sätt en förändring har genomförts.

APA, Harvard, Vancouver, ISO, and other styles

13

Fachada, Joaquina Mimoso. "When a local competitor (slightly) shakes up the global giant: a case on the soft drink market." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8486.

Full text

Abstract:

Submitted by Joaquina Mimoso Fachada (joaquina.mimosofachada@gmail.com) on 2011-07-27T19:38:13Z No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5)
Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-07-28T12:49:51Z (GMT) No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5)
Approved for entry into archive by Gisele Isaura Hannickel (gisele.hannickel@fgv.br) on 2011-07-28T12:51:15Z (GMT) No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5)
Made available in DSpace on 2011-07-28T15:40:15Z (GMT). No. of bitstreams: 1 Thesis_MPGI_Mimoso Fachada.pdf: 2706743 bytes, checksum: ee088196879ad1e4cc5537cba0bb0b9d (MD5) Previous issue date: 2011-06-28
As marcas globais mantiveram muita atenção no campo do marketing (Kotler, 1997; Holt, Quelch, e Taylor, 2004; Özsomer e Altaras, 2008), enquanto as marcas locais foram subestimadas (Ger, 1999; Schuiling e Kapferer, 2004). No entanto, o debate adaptação contra padronização foi amplamente discutido. Centra-se na definição de como uma empresa internacional deve construir a sua estratégia: ao padronizar sua estratégia de marketing ou, adaptando para melhor atender a cultura e às necessidades locais (Levitt, 1983; Subhash, 1989; Herbig, 1998; Holt, 2004; Melewar e Vemmervik , 2004; Heerden e Barter, 2008). No entanto, este assunto não foi discutido no contexto específico do consumo alternativo oferecido por concorrentes locais específicos. Hoje em dia, um aumento na oferta de produtos alternativos é observado. O consumo socialmente responsável está crescendo (Sen e Bhattacharya, 2001; Holt, 2002; Loureiro, 2002; François-Lecompte e Valette-Florence, 2006). O mercado dos refrigerantes de cola é de interesse particular. Colas alternativas são refrigerantes de cola que surgiram durante a última década em algumas regiões ou zonas específicas do mundo. Estas colas claramente posicionam-se como uma alternativa ao refrigerante global Coca-Cola. A alternativa não é baseada no preço mas nas características especiais dos produtos que constituem uma proposição de valor específica, diferente da Coca-Cola. Na França, desde uma década, o número de colas regionais aumentou, sendo mais de quinze hoje. O refregirante Breizh Cola foi lançado em 2002 e atinge quase uma quota de mercado de 10% na região Bretanha hoje. Em 2009, a Coca-Cola Entreprise iniciou uma campanha de marketing específica, na Bretanha, baseada em recursos visuais e parcerias regionais. Este caso de adaptação em um contexto de concorrência local específico é explorado nesta dissertação que incide sobre as razões da preferência para Breizh Cola, de um lado, e sobre as acções empreendidas pela Coca-Cola na Bretanha, do outro lado. Este estudo mostra que a Coca-Cola anda nos passos de Breizh Cola, a fim de melhor atender às expectativas local.
Global brands have retained much attention in the marketing field (Kotler, 1997; Holt, Quelch, and Taylor, 2004; Özsomer and Altaras, 2008) while local brands have often been underestimated (Ger, 1999; Schuiling and Kapferer, 2004). Nevertheless, the adaptation-standardization debate has been widely discussed. It focuses on defining how a an international company should build its strategy: by standardizing its marketing strategy or by adapting to better fit with local needs and culture (Levitt, 1983; Subhash, 1989; Herbig, 1998; Holt, 2004; Melewar and Vemmervik, 2004; Heerden and Barter, 2008). However, this subject has not been discussed in the specific context of alternative consumption offered by specific local competitors. Nowadays, an increase in the offer of alternative products is observed. The socially responsible consumption is growing (Sen and Bhattacharya, 2001; Holt, 2002; Loureiro, 2002; François-Lecompte and Valette-Florence, 2006). The cola soft drink market is of particular interest. Alternative colas are cola soft-drinks that have been emerging during the last decade in some regions or specific zones of the world. These colas clearly position themselves as an alternative to the global Coca-Cola soft-drink. The alternative is not built on price but on special characteristics of the products that usually constitute a specific value proposition, different from Coca-Cola. In France, for one decade, regional colas have grown in number, being more than fifteen today. Breizh Cola has been launched in 2002 and achieves almost a 10% market share in the Brittany region today. In 2009, Coca-Cola Entreprise started a specific marketing campaign in Brittany based on regional visuals and partnerships. This case of adaptation in a context of specific local competition is explored in this thesis which focuses on the reasons of the preference for Breizh Cola on the one side, and on the actions undertaken by Coca-Cola in Brittany on the other side. This study shows that Coca-Cola walks in the footsteps of Breizh Cola in order to better meet local expectations.

APA, Harvard, Vancouver, ISO, and other styles

14

Lagerström, Lisa, and Liv Larsson. "Röster från gräsrotsaktivister : en studie av kvinnors identitetsskapande kring Coca Cola Companys etablering i byn Plachimada, Indien." Thesis, Mid Sweden University, Department of Social Work, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-520.

Full text

Abstract:

Den liberala ekonomiska globaliseringen har lett till att Indien öppnat upp sin ekonomi och landets politiker välkomnar idag utländska investeringar såsom multinationella företag i hopp om ekonomisk tillväxt. Då Coca Cola Company etablerade en fabrik i byn Plachimada i södra Indien medförde detta miljöproblem i form av vattenbrist och förgiftning, vilket i sin tur ledde till stora sociala problem för byns befolkning. Idag är fabriken stängd på grund av invånarnas långvariga och kollektiva protester i vilka byns kvinnor varit särskilt aktiva. Studiens syfte är att söka kunskap om hur Coca Cola Companys etablering i Plachimada liksom det kollektiva motståndet mot fabriken har påverkat identiteten hos de kvinnor som varit aktiva i motståndet. Syftet är vidare att skapa förståelse för hur kvinnorna ser på ”västvärlden” liksom på sig själva i förhållande till väst. Utifrån studiens syfte har ett kvalitativt och reflexivt arbetssätt tillämpats där ett empiriskt material insamlats genom sex semistrukturerade djupintervjuer med kvinnor bosatta i Plachimada, kombinerat med observationer. Det empiriska materialet har analyserats utifrån teorier om empowerment, kollektiv identitet samt postkolonialism. Resultatet visar att kvinnorna genom deltagandet i protesterna känner sig stärkta, upplever att de har fått större kunskap samt en känsla av stolthet. Studien visar vidare på att det verkar finnas en närvaro både av en identifiering med hembyn – Plachimada och med nationen – Indien hos kvinnorna vi har intervjuat. Resultatet visar även på tankar bland intervjupersonerna som tyder på att koloniala maktstrukturer finns närvarande i kvinnornas syn på sig själva i relation till västvärlden.

The liberal economic globalization has led to the opening of the Indian economy and in hope for economic growth, the Indian government today welcome foreign investments such as multinational corporations. When Coca Cola Company established a factory in the village of Plachimada in the south of India, this led to environmental problems such as water shortage and contamination, which in turn caused big social problems for the villagers. Today the factory is closed as a result of the villagers’ collective protests in which the women of Plachimada have been particularly active. The aim of this study is to seek knowledge about how Coca Cola Company’s establishment in Plachimada as well as the collective protests against the factory has effected the identity of the women who have been active in the protests. The aim is further to create an understanding of how the women perceive the western world as well as themselves in relation to the western world. To accomplish the aim a qualitative and reflexive method was chosen, where an empirical material was collected through six semi structured interviews with women living in Plachimada, combined with observations. The empirical material has been analyzed using theoretical perspectives of empowerment, collective identity and post colonialism. The result shows that the women, through participation in the protests, experience themselves stronger, find that they got more knowledge as well as a feeling of pride. Furthermore the study shows a presence of identification among the women with the village – Plachimada and the nation – India. The result also denotes that colonial power structures are present in the ways the women perceive themselves in relation to the western world.

APA, Harvard, Vancouver, ISO, and other styles

15

Stürner, Maximilian Laurenz. "Equity valuation : Coca-Cola company." Master's thesis, 2021. http://hdl.handle.net/10400.14/35340.

Full text

Abstract:

This dissertation covers the equity valuation of The Coca-Cola Company, the largest non-alcoholic beverage company in the world. The main objective of this thesis is to provide an investment recommendation based on the estimated equity value of the company. Throughout the paper, all major issues are addressed in order to provide an accurate valuation. First, different valuation approaches are explored, followed by an overview of the company and the external environment. Finally, the forecasting assumptions are shown and concluded with a comparison of the result of this thesis with the Deutsche Bank report. In addition to the DCF valuation approach, the relative valuation was chosen to test the assumptions and compare them to the current market values. Finally, through both increasing and gradual cost efficiency as well as through revenue growth in growing markets and segments, a buy recommendation is given, based on the DCF approach of $61.28 per share.
Esta dissertação cobre a avaliação patrimonial da The Coca-Cola Company, a maior empresa de bebidas não-alcoólicas do mundo. O principal objectivo desta tese é fornecer uma recomendação de investimento baseada no valor estimado do capital próprio da empresa. Ao longo do documento, todas as questões principais são abordadas, a fim de fornecer uma avaliação precisa. Em primeiro lugar, são exploradas diferentes abordagens de avaliação, seguidas de uma visão geral da empresa e do ambiente externo. Finalmente, os pressupostos de previsão são mostrados e concluídos com uma comparação do resultado desta tese com o relatório do Deutsche Bank. Para além da abordagem de avaliação DCF, a avaliação relativa foi escolhida para testar os pressupostos e compará-los com os valores de mercado actuais. Finalmente, tanto através do aumento e da eficiência gradual dos custos como através do crescimento das receitas em mercados e segmentos em crescimento, é dada uma recomendação de compra, com base na abordagem DCF de $61,28 por acção.

APA, Harvard, Vancouver, ISO, and other styles

16

Santos, André Escoval dos. "The Coca-Cola Company : equity valuation." Master's thesis, 2015. http://hdl.handle.net/10400.14/20342.

Full text

Abstract:

The present dissertation aims to demonstrate the process of valuing The Coca-Cola Company (KO). Valuation is not an exact science, requiring numerous assumptions and different models to be trusted. Several theories and articles from prestigious authors were followed aiming to deliver the best possible result. There is not a consensus among authors about which method yields best results, however Discounted Cash Flow is considered the finest by most of them. Therefore, KO will be valued according to the DCF model, complemented with a relative valuation, a fundamental valuation tool when used additionally. Finally a comparison is going to be made with the 21 July 2015 J.P. Morgan report, with a recommended target price of $ 46.
A presente dissertação pretende demonstrar o processo de avaliação da The Coca-Cola Company (KO). Avaliação não é uma ciência exata, requerendo inúmeras assunções e diferentes modelos para ser fiável. Diversas teorias e artigos de prestigiados autores foram seguidos com o objetivo de atingir o melhor resultado possível. Não existe consenso entre autores sobre qual o modelo que melhores resultados obtém, no entanto o Discounted Cash Flow é considerado o melhor por maior parte deles. Portanto, a KO será avaliada de acordo com o modelo DCF, complementado com uma avaliação relativa, uma ferramenta de avaliação fundamental quando utilizada complementarmente. Finalmente será feita uma comparação será feita com o relatório da J.P. Morgan datado a 21 de Julho de 2015, com um preço alvo recomendado de $ 46.

APA, Harvard, Vancouver, ISO, and other styles

17

Lorentzen, Tomas Mikal. "Equity valuation of the Coca-Cola company." Master's thesis, 2021. http://hdl.handle.net/10400.14/35772.

Full text

Abstract:

This dissertation has taken the perspective of an Investment Bank with the purpose of valu- ing the equity of The Coca-Cola Company, one of the leading companies in the non-alcohol beverage industry and one of the most recognised brands in the world. Several methods and articles from prestigious authors are discussed to end up with the most accurate result. The valuation is carried through using a discounted cash flow model of the Company’s free cash flow to firm. To challenge or strengthen the result of the discounted cash flow valuation, it is accompanied by a relative valuation model using multiples. The multiples are based on Coca-Cola’s top competitors, as well as companies with similar characteristics.The result of the valuation is a fair price of $53.82 and a HOLD recommendation. Lastly, the result is compared to the valuation done by Barclays, an internationally recog- nised investment bank. The result ends up being below the recommendation of the investment bank. Potential explanations being different assumptions of growth rates in revenues.
Esta dissertação adota a perspectiva de um banco de investimento com o propósito de avaliar o capital da Coca-Cola, uma das empresas líderes na indústria global de bebidas não alcoólicas e uma das marcas mais reconhecidas no mundo. Diversos métodos e artigos escritos por autores de prestígio são discutidos ao longo da dissertação para o alcance de um resultado mais preciso. A avaliação da empresa foi realizada através de um modelo de fluxo de caixa descontado do fluxo de caixa livre da Coca Cola. Para desafiar ou fortalecer o resultado da avaliação do fluxo de caixa descontado, ela é acompanhada por um modelo de avaliação relativa usando múltiplos. Os múltiplos são baseados nos principais concorrentes da Coca-Cola, bem como em empresas com características semelhantes. O resultado da avaliação é um preço justo de $53,82 e uma recomendação HOLD. Por fim, o resultado é comparado com a avaliação feita pelo Barclays, um banco de investimento reconhecido internacionalmente. O resultado acaba ficando abaixo da recomendação do banco de investimento. As possíveis explicações são diferentes premissas das taxas de cresci- mento das receitas.

APA, Harvard, Vancouver, ISO, and other styles

18

Chmielarska, Martyna. "A journey towards sustainability: the Coca-Cola company case study." Master's thesis, 2019. http://hdl.handle.net/10362/69088.

Full text

Abstract:

Responding to a challenge of sustainability and tracking the nature and scope of the company’s sustainable goals will profoundly affect the competitiveness, and perhaps even survival of the organizations. However, willing corporations still do not have efficient sustainable long-term orientation. The United Nation’s Agenda 2030 and its 17 Sustainable Development Goals (SDGs) have pointed the direction for achieving sustainability, concurrently becoming its powerful ally. This paper walks the reader through the journey The Coca-Cola Company managers had to undergo on a way towards sustainability. It enables discussions on how to overcome managerial challenges and capabilities needed to successfully integrate sustainability into the organization’s operations and tackle arousing industrial tensions which occur along the growing trend of sustainability.

APA, Harvard, Vancouver, ISO, and other styles

19

Cutelo, Lorena. "The Coca Cola Company - Non-alcoholic beverages: a changing business." Master's thesis, 2018. http://hdl.handle.net/10362/35222.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

PIGNOTTI, ALESSANDRA, and 亞麗珊. "Strategic Marketing Analysis for the Coca-Cola Company by Using the Delta Model." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/zphe48.

Full text

Abstract:

碩士
輔仁大學
國際創業與經營管理學程碩士在職專班
104
The basic issue of the strategic management process is to determine how firms achieve and sustain competitive advantage. In this sense, this work aims to analyze the links between the Coca-Cola Company’s competitive positioning and the inter-organizational ties created with its customers as a way to achieve sustainable competitive advantage. The focus of the study is to describe the competitive process according to the Delta Model developed by Hax and Wilde II, which proposes three strategic positioning options. The study describes the process of competitive positioning through inter-organizational ties and customer bonding under a strategic marketing perspective. From a methodological point of view, a literature review was done focusing on the firm’s competitive positioning. Finally the results of an empiric research on a soft drink company are presented. The study ́s contribution is providing empirical support for the Delta Model.

APA, Harvard, Vancouver, ISO, and other styles

21

Кадиров, Тіркішмухаммет, and Тиркишмухаммет Кадыров. "Масштаби та основні напрями діяльності ТНК (на матеріалах компанії «The Coca-Cola Company»)." Thesis, 2022. http://dspace.puet.edu.ua/handle/123456789/11690.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Oduntan, Ibrahim Abiodun, and Ібрагім Одунтан. "An investigation of multinational corporation management, on the example of the Coca-Cola Company." Master's thesis, 2019. http://elartu.tntu.edu.ua/handle/lib/30007.

Full text

Abstract:

The main purpose of this research paper is to investigate system of management of multinational corporations and to give recommendations as for system of management at Coca-Cola Company. The main tasks of master research paper are the following: - To ascertain whether the multinational corporation are social responsible. - To ascertain whether the MNC in Nigeria have any contribution to the economic advancement of the nation. - To ascertain whether they contribute to the technological development of the countries. - To determine the environmental factors that influences the operations of the Multinationals Corporation Coca-Cola Company. - To give recommendations as for improvement of activity os Coca-Cola Company and industry of beverages.
Master’s research paper critically evaluates the challenges Coca-Cola Company experiences while managing its operations in geographical and culturally diverse contexts. An overview of Coca-Cola Company and brief analysis of the global contemporary landscape is initially examined. A critical evaluation is conducted of the Global competitive, Political-Legal, Economic, Socio-cultural and Ethical challenges experienced by Coca-Cola Company. Ways to improve Coca-Cola's operations in the African markets were proposed.
Introduction. 1. The theoretical framework and study of Multinational Corporation 1.1 Meanings and definition of Multinational Corporation 1.2 The managerial functions in international business 1.3 Important finding in managing Multinational Corporation 2. Research and analysis of Coca-Cola Company 2.1 Introduction to Coca-Cola Company 2.2 SWOT-analysis of the industrial and economic activity of Coca-Cola Company 2.3 Analysis of the system of management at Coca-Cola Company 3. Recommendations in management for Coca-Cola Company that operates in different geographical and cultural contexts 3.1 Recommendations as for the corporate social responsibly at Coca-Cola company 3.2 Recommendations as for using stevia in producing beverages at Coca-Cola Company 3.3 Recommendations as for strategic issues that Coca-Cola Company is facing today 4. Special part 4.1 Current trends in the field of Coca-Cola Company 4.2 Activities of multinational corporations in the development of Nigeria 5. Rationale for recommendations 5.1 Statement for recommendations at Coca-Cola Company 5.2 Recommendations as for using stevia in producing beverages at Coca-Cola Company 6. Occupational health and safety in emergencies 6.1 Safety and health for Coca-Cola Company 6.2 Protection against specific risks in safety and health 7. Environmental issues 7.1 Environmental impact of products in Coca-Cola Company 7.2 Coca-Cola sustainability plan Conclusions References Appendices

APA, Harvard, Vancouver, ISO, and other styles

23

Стрілець, В. Ю., and В. О. Ракосій. "Роль рекламної діяльності у забезпеченні конкурентних переваг на світовому ринку (на прикладі «The Coca-Cola Company»)." Thesis, 2021. http://dspace.puet.edu.ua/handle/123456789/11121.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Коваленко, Артур Артурович. "Організація та особливості діяльності філій транснаціональних корпорацій в Україні (на матеріалах компанії «The Coca-Cola Company»)." Thesis, 2022. http://dspace.puet.edu.ua/handle/123456789/11687.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Kelechi, Ikeahvu Favour. "The mechanism of attracting foreign investments for the developments of innovative activity (The Coca-cola Company as a case study)." Master's thesis, 2021. http://elartu.tntu.edu.ua/handle/lib/37182.

Full text

Abstract:

Кваліфікаційна робота на здобуття освітнього ступеня магістр за спеціальністю 073 «Менеджмент» спеціалізації «Управління інноваційною діяльністю» – Тернопільський національний технічний університет імені Івана Пулюя, – Тернопіль, 2021.Об'єктом дослідження є механізм залучення іноземних інвестицій для розвитку інноваційної діяльності підприємства. Метою роботи є розроблення комплексу заходів щодо залучення іноземних інвестицій для розвитку інноваційної діяльності підприємства. В роботі запропоновано концепцію інноваційної діяльності та залучення іноземних інвестицій для розвитку підприємств компанії Coca-cola.
Qualification work for the master's degree in specialty 073 - "Management" specialization "Innovation Management"- Ternopil Ivan Puluj National Technical University, - Ternopil, 2021. The object of research is mechanism for attracting foreign investment for the development of innovative activities of the enterprise. The aim of the work is is the development of a set of measures to attract foreign investment for the development of innovative activities of the enterprise. The paper establishes the concept of innovation and tries to fashion out strategies to attract foreign investment for its development in the Coca-Cola enterprise.
INTRODUCTION... 3 1. THEORETICAL ASPECTS OF ENTERPRISES INNOVATIVE DEVELOPMENT... 5 1.1. Theoretical basis of innovative activity... 5 1.2. Foreign investment as an important component of innovative activity... 12 1.3. Methods of research... 15 2. ANALYTICAL EVALUATION OF THE COCA COLA COMPANY... 20 2. 1. General characteristics of the enterprise... 20 2.2. Analysis of industrial and economic activity of the enterprise... 26 2.3. Co-operation between the Coca-Cola Enterprise and the Service Industry... 33 3. FINDINGS AND RECOMMENDATIONS... 37 3.1. Recommended mechanisms for attracting foreign investment for innovative activity in the Coca-Cola enterprise... 37 3.2. Recommendations for improvement of economic activity at Coca-Cola... 43 3.3. Recommendations for the management of the company... 44 3.4.Recommendations for the management of the company 48 4. LABOUR PROTECTION AND SAFETY IN EMERGENCIES….. 51 4.1.Occupation Health in the workplace... 51 4.2. Emergency plan at the workplace... 52 CONCLUSIONS... 55 REFERENCES... 57

APA, Harvard, Vancouver, ISO, and other styles

Dissertations / Theses on the topic 'Coca-Cola Company'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles