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De Souza Tavares, Wagner, and Rani Uli Silitonga. "The Coca-Cola Company advertising history illustrated through phonecards." International Journal of Arts and Humanities 4, no. 1 (March 20, 2023): 137–46. http://dx.doi.org/10.25082/ijah.2023.01.002.
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Coca-Cola is a carbonated beverage created by The Coca-Cola Company in Atlanta, Georgia, United States of America (USA) which leadership in the soft drink business was achieved after development of advertising programs. Phonecards are items collected by people worldwide. Telecommunication companies along with The Coca-Cola Company displayed Coca-Cola advertising on phonecards. The objective was to illustrate The Coca-Cola Company advertising history through Coca-Cola phonecards. Single phonecards and those in the form of sets and puzzles, besides phonecard folders were used in the study. The number of Coca-Cola phonecards ever produced per country and continent was listed. Coca-Cola advertising slogans were extensively displayed on phonecards, including “Always in Motion”, “Delicious and Refreshing”, “Drive Refreshed”, “Enjoy”, “Have a Coke”, “Refreshing”, “Refresh Yourself”, “Talk about Refreshing”, and “What I Want is a Coke” from Japan as well as “Refreshment Right Out of the Bottle” and “Always Together” from Hungary and Indonesia, respectively. Japan had the highest number of Coca-Cola phonecards ever produced, 584, followed by USA, 441, China, 95, Germany, 51, and Australia, 41. Asia had the highest number of Coca-Cola phonecards ever produced, 760, followed by America, 519 and Europe, 211. The Coca-Cola Company history was successfully illustrated through advertising phonecards.
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Duan, Jiabao. "Analysis of Coca-cola's Characteristics and Financial Indicators." BCP Business & Management 34 (December 14, 2022): 946–54. http://dx.doi.org/10.54691/bcpbm.v34i.3115.
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Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
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Ibrahim, Fahmy, Amru Yasir, Sri Wahyuni, and Tifany Zia Aznur. "Deteksi Tepi untuk Mendeteksi Logo Asli Coca Cola dengan Menggunakan Metode Kirsch." Digital Transformation Technology 3, no. 2 (January 24, 2024): 911–17. http://dx.doi.org/10.47709/digitech.v3i2.3465.
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The Coca-Cola Company (NYSE: KO) adalah sebuah perusahaan multinasional asal Amerika Serikat dalam bidang minuman, termasuk pabrikan, pengecer dan pemasar konsentrat minuman non alkohol dan sirup, yang bermarkas di Atlanta, Georgia, Amerika Serikat. Sejak tahun 1992, Coca-Cola Amatil yang berpusat di Sydney, Australia mengakuisisi semua perusahaan pembotolan Coca-Cola di Indonesia, kecuali Bangun Wenang Beverage Company (BWBC) yang berlokasi di Manado, Sulawesi Utara. Hasil akuisisi ini membuat perusahaan-perusahaan pembotolan tersebut menjadi satu perusahaan dengan nama Coca-Cola Amatil Indonesia (CCAI). Secara resmi Coca-Cola Amatil Indonesia terbagi menjadi 2 entitas legal, yaitu PT. Coca-Cola Bottling Indonesia (CCBI) dan PT. Coca-Cola Distribution Indonesia (CCDI). Tujuan penelitian ini adalah untuk mendapatkan hasil Metode Kirsch dalam deteksi logo asli Coca Cola menggunakan delapan Kernel. Pendeteksian logo asli coca cola secara konvensional harus memiliki tingkat ketelitian yang tinggi agar tidak ada kesalahan, namun keterbatasan indra penglihatan dapat menyebabkan kesalahan dalam deteksi logo coca cola, seiring dengan perkembangan teknologi peniliti ingin membuat suatu system yang dapat membaca tepi logo yang mana pendeteksian ini secara terkomputasi dengan begitu pendeteksian logo coca cola akan lebih efektif, dan diharapkan dapat membantu perusahan dan orang awam dalam deteksi logo coca cola yang asli
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Pal, Mr Suraj. "REVIEW PAPER- “THE COCA COLA COMPANY: MARKETING STRATEGIES”." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 05 (May 26, 2024): 1–5. http://dx.doi.org/10.55041/ijsrem34515.
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This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft drink industry leader controlled Indian soft drink industry till 1977. Because of this Coca-Cola backed and withdrew from the country. In the mean time, India’s two target soft drink producers have gotten rich. Who were controlling 80% of the Indian soft drink industry. The marketing strategies which were made by Coca-Cola company to win the Cola war in 1990s had been very successful as Coca-Cola company had a total market share of 48.3% in 1998. So, the Indian soft drink industry saw a dramatic change in the decade of 1990s. All the companies were trying to win the battle by making good marketing strategies.
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Meng, Shujun. "Marketing Strategy Plan of Coca-Cola Company in the UK." Journal of Innovation and Development 6, no. 2 (March 28, 2024): 34–41. http://dx.doi.org/10.54097/1c5a0m30.
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Marketing is crucial to the success of an enterprise. This report is to develop a marketing strategy plan for Coca-Cola company, including seven parts: introduction, situation analysis, market segmentation, innovation, resource allocation, conclusion and recommendation. Situational analysis includes macro-environmental factors, such as policy, economy, society and technology; Industry elements like competitors, suppliers and substitutes; Internal factors, such as the strengths and weaknesses of Coca-Cola. Coca-Cola divided the market into different segments and target each segment with suitable products, which including provides Coca Cola range with different varieties for age segment (18-35); Multiple size of bottles target family size segment; Multiple bottles with different materials target income group; Sugar and calories-free drink target health-conscious group; “Christmas Celebration Bottle Bow” target specific occasion - Christmas. In terms of innovation, Coca-Cola launched new products, including Coca-Cola energy, Simply smoothie and Honest cold brew coffee. Moreover, it also developed new packaging material which is KeelClip™ and is going to replace all the plastic packaging from all can multi-packs. In addition, Coca-Cola innovated its service, which is the adding of loyalty scheme to vending machine. Coca-Cola uses financial planning model to determine the budget and other resources that should be allocated to each project, it invested lots of money into Diet coke and new packaging technology. The recommendation for the future development is expanding markets to health and food areas as well as target other age group (50-54) and introduce suitable products.
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Wang, Xinyi. "Analysis of Financial Strategy and Operation Strategy of Coca-Cola Company Enterprise." BCP Business & Management 46 (June 8, 2023): 72–77. http://dx.doi.org/10.54691/bcpbm.v46i.5079.
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Coca-Cola was originally created in 1886 in Atlanta, Georgia, also it has been a part of social development and innovation ever since. Today, Coca-Cola has a unique taste that gives people a great experience every day. Statistics show that Coca-Cola ranks in the top three of the world's 100 most valuable brands, with 1.7 billion people drinking Coca-Cola every day and 19,400 bottles sold every second. Provides consumers with more than 50 beverage choices from more than 15 brands and consumes 150 million Coca-Cola cups a day. All these show that Coca-Cola is undoubtedly a successful enterprise. In addition to its rich historical background, the company has also demonstrated its extraordinary business policies and financial management in the development process. In this research, this paper will focus on introducing its enterprise value, long-term borrowing and capital lease debt, owners' equity, SWOT analysis, and market preference to optimize asset structure. In this paper will have a clearer understanding of why Coca-Cola has become a leader in the soft drink market and is regarded as a specimen and model in the industry.
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Bai, Xiangyu, Sihan Lin, and Qingkun Liu. "Coca-Cola: P/E combined with DCF model pricing valuation during pandemic." BCP Business & Management 30 (October 24, 2022): 640–50. http://dx.doi.org/10.54691/bcpbm.v30i.2511.
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Coca-Cola is a multinational company, it is well known multinational company, mainly focus on the beverage industry. This paper uses the P/E, DCF method to calculate the valuation of Coca Cola. This study found that the overall sales trend of Coca Cola is not completely negative under the influence of covid-19, because Coca Cola's diversified products can bring positive emotions to consumers to counter the negative impact of covid-19 on people's emotions at that time. At the same time, their sugar - free products also meet some people's pursuit of healthy diet. Moreover, Coca Cola's share in the non-alcoholic beverage market is still large. It implies the investment opportunity of Coca-Cola.
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Jia, Ziyao, and Hanyue Ma. "Case Analysis of Coca-Cola’s Sustainability." BCP Business & Management 31 (November 5, 2022): 62–68. http://dx.doi.org/10.54691/bcpbm.v31i.2537.
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This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.
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Serôdio, Paulo M., Martin McKee, and David Stuckler. "Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)." Public Health Nutrition 21, no. 9 (March 21, 2018): 1594–607. http://dx.doi.org/10.1017/s136898001700307x.
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AbstractObjectiveTo (i) evaluate the extent to which Coca-Cola’s ‘Transparency Lists’ of 218 researchers that it funds are comprehensive; (ii) map all scientific research acknowledging funding from Coca-Cola; (iii) identify those institutions, authors and research topics funded by Coca-Cola; and (iv) use Coca-Cola’s disclosure to gauge whether its funded researchers acknowledge the source of funding.DesignUsing Web of Science Core Collection database, we retrieved all studies declaring receipt of direct funding from the Coca-Cola brand, published between 2008 and 2016. Using conservative eligibility criteria, we iteratively removed studies and recreated Coca-Cola’s transparency lists using our data. We used network analysis and structural topic modelling to assess the structure, organization and thematic focus of Coca-Cola’s research enterprise, and string matching to evaluate the completeness of Coca-Cola’s transparency lists.ResultsThree hundred and eighty-nine articles, published in 169 different journals, and authored by 907 researchers, cite funding from The Coca-Cola Company. Of these, Coca-Cola acknowledges funding forty-two authors (<5 %). We observed that the funded research focuses mostly on nutrition and emphasizes the importance of physical activity and the concept of ‘energy balance’.ConclusionsThe Coca-Cola Company appears to have failed to declare a comprehensive list of its research activities. Further, several funded authors appear to have failed to declare receipt of funding. Most of Coca-Cola’s research support is directed towards physical activity and disregards the role of diet in obesity. Despite initiatives for greater transparency of research funding, the full scale of Coca-Cola’s involvement is still not known.
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Ruth, Karungi, and Joel Isabirye. "The Impact of Advert on Consumer’s Preferences of Product: A Case Study of Coca Cola Company Uganda." INOSR HUMANITIES AND SOCIAL SCIENCES 10, no. 1 (March 12, 2024): 21–29. http://dx.doi.org/10.59298/inosrhss/2024/101.4.20290.
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This study investigates the impact of Coca-Cola advertising on consumer preferences in Uganda, with the following objectives: (1) to assess the effectiveness of advertising strategies employed by the Coca-Cola Company, (2) to examine the relationship between advertising exposure and consumer preferences for Coca-Cola products, and (3) to identify factors influencing consumer preferences in the context of Coca-Cola advertising. The research design involves a mixed-methods approach, combining survey data collected from 133 respondents through a structured questionnaire with qualitative analysis of advertising content. The findings indicate that Coca-Cola's advertising strategies significantly influence consumer preferences, with a high level of awareness and positive perceptions of the brand observed among respondents. Additionally, a strong relationship exists between advertising exposure and consumer preferences, with higher levels of exposure correlating with more positive perceptions and intent to purchase Coca-Cola products. Factors such as the effectiveness of advertising messages, trustworthiness of information, and peer recommendations emerged as key drivers of consumer preferences. The significance of this study lies in its contribution to a deeper understanding of Coca-Cola advertising dynamics and its influence on consumer behavior in Uganda. The findings offer valuable insights for marketing practitioners seeking to optimize advertising strategies, enhance consumer engagement, and drive long-term brand loyalty. Overall, this research provides valuable implications for both academic researchers and industry professionals in the field of marketing and consumer behavior. Keywords: Advert, Coca-Cola, Consumer preferences, Consumer behavior.
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Rai, Neel, and Shivani Agarwal. "Technical Report." International Journal of Risk and Contingency Management 8, no. 1 (January 2019): 74–78. http://dx.doi.org/10.4018/ijrcm.2019010105.
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In the education field, knowledge of the corporate world is very important. Authors have visited the Coca Cola Happiness Factory, Moon Beverages Pvt. Ltd., Greater Noida, and India's Only Happiness Factory Museum. The visit began with the introduction of the Coca-Cola Happiness Factory given by Mr. Saurabh Singh (Marketing Manager). The visit was to avail the practical knowledge about the Coca-Cola happiness factory and learned about the company and how the beverages are manufactured. Also highlighted is the beverage testing criteria. The author has seen the entire operational process of the Coca Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca Cola, Thumsup, Fanta, etc.) in bottles and cans of different sizes.
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Wen, Zihan. "Valuing Coca-Cola Using Discounted Cash Flow Analysis." BCP Business & Management 37 (February 1, 2023): 326–33. http://dx.doi.org/10.54691/bcpbm.v37i.3583.
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Coca-Cola experienced a constant revenue decline from 2013 to 2018 due to the structural change of the company, and then COVID-19 impacted the world economy. However, in such an era filled with uncertainties, the market cap of Coca-Cola has barely fallen yet had a constant increase yearly. Thus, this paper uses DCF analysis to investigate the ‘intrinsic’ value of Coca-Cola and hence evaluate the rationality of the current market value of Coca-Cola. The future free cash flow is forecasted based on the historical free cash flows of Coca-Cola, and reasonable assumptions are made to discount the sum of the future free cash flow and give an answer of valuation. By conducting the analysis, the rationality of the current market value of Coca-Cola is justified, and it is realized that there is further potential for Coca-Cola to grow in the future by considering a wider range of financial metrics. It is suggested that Coca-Cola’s stock is a good choice for long-term investment.
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Dewar, D., D. Lubans, R. Plotnikoff, P. Morgan, A. Okely, and S. Cositgan. "The Coca-Cola Company Sponsored Session." Journal of Science and Medicine in Sport 15 (December 2012): S2—S3. http://dx.doi.org/10.1016/j.jsams.2012.11.008.
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Blair, S., G. Hand, J. Hebert, and E. Archer. "The Coca-Cola Company Sponsored Session." Journal of Science and Medicine in Sport 15 (December 2012): S95. http://dx.doi.org/10.1016/j.jsams.2012.11.230.
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Li, Yongxi. "Business Principles and Corporate Strategies of the Coca-Cola Company and PepsiCo, Inc." Journal of Education, Humanities and Social Sciences 27 (March 5, 2024): 227–34. http://dx.doi.org/10.54097/jtykx540.
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Coca-Cola and PepsiCo are consumers' perception of brand awareness and brand loyalty, from taste, flavor, advertising these aspects of the survey, and to expand the introduction, found that Coca-Cola is more popular than PepsiCo, consumers perceive more value from the brand and other factors, etc., in addition to this, with the development of the times, the majority of the people are more and more Soft drink consumption is declining as people become more self-conscious about their personal health. When it comes to the beverage industry, Due to its distinctive recipe, lengthy history, and strict business practices, the Coca-Cola Company is without a doubt the market leader in the beverage sector. The Coca-Cola Company is prosperous.This paper combines the case study and qualitative analysis method through a comparative analysis of the research paper found that Pepsi's audience is mostly young people, Coca-Cola's base is larger and more long-lasting, but also more popular with the masses.
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GOOTENBERG, PAUL. "Secret Ingredients: The Politics of Coca in US–Peruvian Relations, 1915–65." Journal of Latin American Studies 36, no. 2 (May 2004): 233–65. http://dx.doi.org/10.1017/s0022216x04007424.
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This article explores the hidden politics around so-called ‘Merchandise No. 5’, a secret formula extract of Peruvian coca-leaf used in the American beverage Coca-Cola since the early twentieth century. It analyses the peculiar early political economy of US cocaine control which by the 1920s lent the Coca-Cola Company (and its associate, Maywood Chemical Co. of New Jersey) special roles in drug diplomacy with Peru. It then follows the paradoxical transnational politics of this coca flow during the era of emerging world restrictions on cocaine and coca (1915–65). Coca-Cola was deeply engaged in drug politics with Peru.
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Chen, Xiaofei. "Analysis of Coca-Cola Company Violation of Employees' Rights Case." Highlights in Business, Economics and Management 16 (August 2, 2023): 471–76. http://dx.doi.org/10.54097/hbem.v16i.10615.
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As a privately held firm, the Coca-Cola firm seeks to maximize profits by lowering labour expenses. Many Coca-Cola employees were fired as a result of the decreasing labour cost, and the working conditions for those who remained at the firm deteriorated. All of the aforementioned claims demonstrated that the rights of the employees had been disregarded. To defend the interests of the workers, the trade union Sinaltrainal went on strike. Coca-Cola was so incensed by this behaviour that it even endangered the workers' lives. While the firm hired people to set fire to Sinaltrainal's headquarters, they murdered union members and forbade additional employees from joining Sinaltrainal. The union attempted to file a lawsuit, but it failed due to the absence of a law with legal effect and the specificity of Coca-Cola's structure. This article gives a case study of human rights abuses by Coca-Cola and seeks to address the problem. The article identifies two possible solutions, strengthening regulatory organization responsibility and international law as well as using social media to spread out and put pressure on this MNE. In addition, this article evaluates each method's effectiveness and gives corresponding advantages and disadvantages.
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Zhuang, Jiarong. "Analysis of Investment Value of Beverage Industry Enterprises: Evidence from Coca-Cola Company." Advances in Economics, Management and Political Sciences 98, no. 1 (July 26, 2024): 29–36. http://dx.doi.org/10.54254/2754-1169/98/2024ox0111.
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Financial indicators and operational efficiency are crucial for the long-term development of enterprises. This article takes Coca-Cola Company as an example to conduct a detailed analysis of the investment value of the enterprise from various aspects such as current financial performance, operational efficiency, and competitive landscape. Explore the future development trends of Coca-Cola Company by reviewing and reviewing its financial statements, operational indicators, competitive positioning, and economic factors that influence the company. Research data shows that although Coca-Cola has maintained profitability, its operating profit margin has slightly declined in the past few years. By doing so, it is more profitable in certain aspects than competitors such as Pepsi and Monster Beverages. The organization faces obstacles to constantly changing consumer choices through healthier choices and supply chain/geopolitical chaos. This may require Coca Cola to diversify its product portfolio and supply chain to maintain expected profits. This study has important practical significance for investors in the beverage industry and researchers interested in this topic.
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Qin, Yulin. "The Investment Choice of Soft Drinks Industry by Valuation of Companies." BCP Business & Management 37 (February 1, 2023): 380–87. http://dx.doi.org/10.54691/bcpbm.v37i.3589.
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Recently, more and more investors enter the market with increasing investment demand, but due to the diversity of the market and investors are not familiar with the market, so many failed investments. This paper will focus on the soft drink industry and evaluate three companies in the soft drink industry: Coca-Cola, Pepsi and Monster Beverage to select the most suitable companies for investors. All three companies are showing solid growth and this trend is expected to continue. This article focuses on the stock, profitability and capital structure of three companies, Coca-Cola, PepsiCo and Monster Beverage. First, from the stock side, through the comparison of Earnings per share and Price Per Earnings over five years, Coca-Cola has the most EPS growth, which means it is the most promising company, and Coca-Cola has the lowest PE value, the lower PE value means it has a higher stock price. So in terms of these two figures, Coca-Cola is the most suitable investment. Secondly, in terms of profitability, this paper starts with six financial data: revenue, net income, gross profit margin, EBIT margin, net profit margin and ROE. Although PepsiCo has high total revenue, net income is similar to Coca-Cola Company. On the contrary, Monster Beverage Company has a high net income to revenue ratio, although it is only medium-sized. Finally, from the capital structure perspective, this paper uses the discounted cash flow method to estimate the value of the three companies. Coca-Cola's equity value is the highest among the three companies, so it is the most suitable for investment. Therefore, it is concluded that Coca-Cola is the most suitable investment among the three companies at present.
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Ciafone, Amanda. "Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944." Historia y sociedad, no. 34 (January 1, 2018): 41–75. http://dx.doi.org/10.15446/hys.n34.65507.
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The Coca-Cola Company ofreció a distintas embotelladoras alrededor del mundo sus concentrados de bebidas gaseosas y sus marcas registradas, para que estas produjeran y vendieran sus bebidas en zonas específicas. Colombia fue incluida en esta iniciativa a partir de 1927. Este sistema de franquicia permitió la expansión internacional de la compañía sin que esta tuviera un gran crecimiento corporativo y sin que debiera recurrir al empleo local directo, externalizando tanto la responsabilidad como el riesgo financiero. Al mismo tiempo, este sistema ayudó a la empresa a insertar la producción de Coca-Cola en las economías locales, reclutando elites y trabajadores nacionales en su industria y negociando sus formas de representación en los contextos locales. De esta manera, al establecer su negocio en Colombia The Coca-Cola Company se benefició tanto del poder económico y político de Estados Unidos como de las elites colombianas. Tras analizar materiales producidos entre 1920 y 1940, como publicidad impresa, documentos de los ejecutivos de The Coca-Cola Company y publicaciones de la multinacional estadounidense y de su franquicia colombiana, este artículo sostiene que The Coca-Cola Company construyó su industria, sus productos y sus marcas apelando tanto a lo global como a lo local. Para lograr este objetivo la empresa utilizó elementos nacionales, pero también su popularidad internacional como estrategia para seducir a ambiciosos comerciantes y a los sedientos consumidores colombianos.
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Zinaida, Rahma Santhi. "Upaya Resolusi Konflik Perusahaan melalui Kegiatan Corporate Social Responsibility." Jurnal Inovasi 14, no. 1 (July 7, 2020): 20–31. http://dx.doi.org/10.33557/ji.v14i1.1396.
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Coca-Cola menjadi salah satu perusahaan minuman terbesar di India,perusahaan dihujani kritik keras dari aktivis dan ahli lingkungan yang mengatakan bahwa perushaaan telah menghabiskan sumber daya air tanah di daerah di mana pabrik pembotolan coca cola berada, sehingga mempengaruhi mata pencaharian petani miskin, pembuangan limbah bahan beracun dan berbahaya apabila tinggal di dekat pabrik pembotolan, dan terutama pemakaian air limbah ke lahan pertanian. Dari permasalah tersebut kami akan memaparkan strategi resolusi konflik dengan menggunakan program Corporate social responsibilities. Pembahasan penelitian ini menggunakan metode studi kasus menurut Creswell Berdasarkan hasil penelitian yang telah dibahas pada baba sebelumnya, PT Coca Cola Company telah melaksanakan serangkaian kegiatan positif yang merupakan kegiatan resolusi konflik atas permasalahan yang menimpa perusahaan mereka. Ruang lingkup Pembahasan mengenai resolusi konflik ini mengangkat studi kasus mengenai perusahaan internasional PT Coca Cola Company di India.
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Song, Xinru, Bojun Wang, Ziheng Yang, and Hengyuan Zuo. "Financial Analysis and Market Analysis of Coca-Cola." BCP Business & Management 44 (April 27, 2023): 896–904. http://dx.doi.org/10.54691/bcpbm.v44i.4975.
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Coca-Cola company's main themes have been intertwined with social issues such as environmental protection and people's preference for low-sugar products. The company tends to analyze some social phenomena and reflect the research results in new products as much as possible. Because of this, consumers have become more trustful of the Coca-Cola brand. Coupled with Coca-Cola's advertising efforts, Coca-Cola has become a best-selling product in more than 200 countries worldwide. In order to analyze the prospect of Coca-Cola and the potential risks and problems of the company, the article analyzes Coca-Cola's strategy on funding and cash holding and accounting performance based on the company's financial statement. Also, the market valuation, net cash flow, profitability analysis, and SWOT analysis will be done. After a series of analyses, the article's authors found that although Coca-Cola's cash flow has received recessionary effects in recent years, the cash position is still positive from a macro perspective. Meanwhile, the investors need not worry about the company's financial health since the non-current ratio, liquidity, and such indicators point to the company's considerable capacity. Based on the SWOT analysis, the strong brand image helps the company consolidate customer loyalty and enhances market stability. In addition, the authors found that if the company could put more effort into increasing the diversity of its products, more research and innovation would help the appeal of the company's products.
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Bereda, Gudisa. "Effects Of Coca-Cola for Meat Digestion." Journal of Adolescent and Addiction Research 1, no. 2 (December 27, 2022): 01–03. http://dx.doi.org/10.58489/2836-2314/006.
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Cola-Cola is a carbonated soft drink manufactured by the Coca-Cola Company. The main Cola-Cola ingredients involve sugar (which can be sucrose or high-fructose corn syrup), carbonated water, caffeine, low or no calorie sweeteners, phosphoric acid, carbon dioxide, and natural flavorings (which include coca leaf extract). The dark color of Coca-Cola is made by using candy (caramel) colour, and is sweetened with sugar and high-fructose corn syrup. Cola-Cola beverage consumption will give the meat a candy (caramel) flavour, while a cream soda will give it a taste of vanilla bean. If potential hydrogen is 7 it is neutral, whereas if it potential hydrogen is less than 7 it is acidic and if potential hydrogen is greater than 7 it is basic.
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Simamora, Gabelas Makmur, Agus Putra, and Risky Rahmawati Pinardi. "Analysis of Coca Cola Company's Global Marketing Strategy: Literature Review." International Journal of Research and Review 11, no. 4 (April 11, 2024): 101–12. http://dx.doi.org/10.52403/ijrr.20240412.
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Since 1886, Coca Cola has been known as one of the major aggressor companies, until now the company has operated in more than 200 countries around the world and is best known for its innovative types of soft drinks. Coca-Cola Company is headquartered in Atlanta, Georgia, America. 70% of the company's volume and 80% of the company's profits come from outside the United States. The main idea behind Coca Cola's marketing strategy is the ability to read consumers' minds across geographic boundaries. Coca Cola began to establish relationships with various food chains that spread widely not only in its home country but also in the world as a whole. From the above, the author is interested in conducting research through Global Marketing Strategy Analysis carried out by Coca Cola in more depth. Search for articles on Google Scholar and ProQues with keywords based on Global Marketing Strategy and Dynamics. 95 articles were found in the 2013-2023 period, then screening was carried out and 11 articles were found that were relevant to be discussed and analyzed. The results of this research found that Coca-Cola is one of the most representative companies that implements global partnership and marketing strategies for its greatest achievements, is able to maintain its product lines competitive, adapts to changes and market needs, creates customer value to gain consumer loyalty and is able to beat its competitors. Keywords: Coca Cola, Global Marketing Strategy, Partnership Strategy, Marketing Mix, SWOT Analysis, Pestel Matrix
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Sharma, Dr Pooja. "Financial Analysis of the Coca-Cola Company." International Journal for Research in Applied Science and Engineering Technology 12, no. 6 (June 30, 2024): 1789–97. http://dx.doi.org/10.22214/ijraset.2024.63389.
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Abstract: A thorough ass essment of Coca-Cola's financial stability, performance, and sustainability in the worldwide beverage market is included in the financial study. Key financial measures from recent fiscal seasons are examined in this analysis, including trends in revenue, profitability ratios, liquidity ratios, and solvency ratios. Coca-Cola's operational effectiveness and financial stability was evaluated by carefully examining its annual reports, balance sheets, income statements, and cash flow statements. The report provides insights into Coca-Cola's market competitiveness and strategic positioning by highlighting the company's revenue growth trends, cost management techniques, and profit margins.
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Kervin Nazar Pamungkas, Allya Roosallyn Assyofa, and Aditia Wirayudha. "Pengaruh Kompensasi dan Budaya Organisasi terhadap Loyalitas Karyawan Coca-Cola Official Distributor Bandung." Bandung Conference Series: Business and Management 4, no. 1 (February 6, 2024): 375–80. http://dx.doi.org/10.29313/bcsbm.v4i1.11022.
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Abstract. Coca-Cola Official Distribution Bandung is one of the official Coca-Cola product distribution companies in Bandung that distributes these products. Coca-Cola Official Distributor Bandung always strives to improve the welfare of its employees by implementing appropriate compensation. Apart from that, the company strives to create a comfortable organizational culture, the family value felt by employees is quite high so that many people work there for a long time. To achieve this goal, Coca-Cola Official Distribution employees must have high loyalty which is supported, among other things, by compensation and organizational culture in the company. Based on this phenomenon, the problem in this research is formulated as follows: (1) How is compensation implemented at Coca-Cola Official Distribution Bandung? (2) What is the organizational culture at Coca-Cola Official Distribution Bandung? (3) How is employee loyalty at Coca-Cola Official Distribution Bandung? (4) How big is the influence of compensation on employee loyalty at Coca-Cola Official Distributor Bandung? (5) How much influence does organizational culture have on employee loyalty at Coca-Cola Official Distribution Bandung? (6) How big is the influence of compensation and organizational culture on employee loyalty at Coca-Cola Official Distribution Bandung? Researchers used an active quantitative approach method. The population selected in this research were all employees of the Coca-Cola Official Distribution Bandung, totaling 60 employees. Using a non-probability sampling technique with a saturated sampling method which took the entire population as research respondents, a total research sample of 60 employees was obtained. The data collection techniques used in this research were questionnaires, interviews, observation and literature study. The data analysis technique used in this research is descriptive analysis technique. The results of this research are: There is a positive and significant influence between compensation on employee loyalty at Coca-Cola Official Distribution Bandung which is in the weak category, there is a positive and significant influence between organizational culture on employee loyalty at Coca-Cola Official Distributor Bandung in the weak category and also Based on simultaneous hypothesis testing, the Compensation variable and the Organizational Culture variable have a positive and significant effect together (simultaneously) on the Employee Loyalty variable which is in the very weak category.
Abstrak. Coca-Cola Official Distributor Bandung selalu berupaya dalam mensejahterakan karyawanya dengan penerapan kompensasi yang sesuai. Selain itu perusahaan tersebut berupaya dalam menciptakan budaya organisasi yang nyaman, nilai kekeluargaan dirasakan oleh karyawan cukup tinggi sehingga banyak sekali yang bekerja disana dengan waktu yang lama. Untuk mencapai tujuan tersebut para karyawan Coca-Cola Official Distributor harus memiliki loyalitas tinggi yang didukung salah satunya oleh kompensasi dan budaya organisasi yang ada di perusahaan Peneliti menggunakan metode pendekatan kuantitatif verikfiaktif. Populasi yang dipilih dalam penelitian ini adalah seluruh karyawan Coca-Cola Official Distributor Bandung yang berjumlah 60 karyawan. Dengan teknik pengambilan sampel non probability sampling dengan metode sampling jenuh yang mengambil seluruh populasi sebagai responden penelitian diperoleh jumlah sampel penelitian sebanyak 60 karyawan. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, observasi, dan studi pustaka. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah teknis analisis deskriptif. Hasil dari penelitian ini adalah: Terdapat pengaruh positif dan signifikan antara kompensasi terhadap loyalitas karyawan di Coca-Cola Official Distributor Bandung yang termasuk kategori lemah, terdapat pegaruh positif dan signifikan antara budaya organisasi terhadap loyalitas karyawan di Coca-Cola Official Distributor Bandung kategori lemah dan juga berdasarkan uji hipotesis secara simultan, variabel Kompensasi dan variabel Budaya Organisasi berpengaruh positif dan signifikan secara berama-sama (simultan) terhadap variabel Loyalitas Karyawan yang termasuk kategori sangat lemah.
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Zheng, Weiming. "The Global Strategy of Coca Cola." Advances in Economics, Management and Political Sciences 43, no. 1 (November 10, 2023): 185–91. http://dx.doi.org/10.54254/2754-1169/43/20232155.
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This report evaluates the global strategy for Coca-Cola, a multinational carbonated drinks brand. Coca-Cola faces competition from major players like PepsiCo, Nestle, and Red Bull. To expand its presence internationally, Coca-Cola primarily utilises licensing and joint ventures as entry modes. The company employs a combination of global and local marketing strategies to enhance its global integration and local responsiveness. However, the report recommends that to mitigate IP theft in a licensing agreement, Coca-Cola needs to conduct thorough due diligence among potential partners. Secondly, it suggests a transition towards offering healthier beverage options to align with changing consumer preferences. Lastly, the report advises Coca-Cola to adopt a transnational strategy that focuses on both global integration and local responsiveness, optimizing market opportunities while catering to specific market needs. The implementation of these recommendations will enable Coca-Cola to maintain its competitive edge, safeguard its intellectual property, tap into the growing demand for healthier drinks, and effectively navigate the complexities of diverse markets, ensuring sustained growth and success.
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Luo, Tianqi. "Strategic Analysis of Coca-Cola Company based on Harvard Framework." BCP Business & Management 17 (February 23, 2022): 16–21. http://dx.doi.org/10.54691/bcpbm.v17i.342.
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Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.
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Yuniarti, Rozmita Dewi, and Ridwan Subhi Aprianti. "PENGARUH IN STORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BERKARBONASI COCA-COLA (Survei pada Konsumen di Carrefour Paris Van Java Sukajadi Bandung)." Strategic : Jurnal Pendidikan Manajemen Bisnis 9, no. 1 (February 13, 2009): 68. http://dx.doi.org/10.17509/strategic.v9i1.1059.
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Industri minuman berkarbonasi yang saat ini masih dikuasai oleh Coca-Cola Company dengan perolehan pangsa pasar paling tinggi dibanding dengan pesaingnya pepsi cola maupun Multi Bintang Indonesia yang meluncurkan produk Green Sands. Akan tetapi meskipun pangsa pasar minuman berkarbonasi dikuasai Coca-Cola Company saat ini terjadi persaingan antar sesama produk Coca-Cola bahkan pada tahun 2006 Brand Share minuman berkarbonasi dikuasai oleh merek Fanta 33,7%, merek Coca-Cola sebesar 28,5%, merek Sprite sebesar 30,9%, Pepsi Cola sebesar 0,9%. Salah satu keberhasilan Fanta dalam menggeser Coca-Cola adalah strategi yang diterapkan Fanta yaitu diferensiasi dan target sasarannya adalah anak remaja, diferensiasi Fanta adalah dari rasa. Untuk itu Coca-cola sebagai merek minuman berkarbonasi paling tua terus melakukan strategi in store display yang belum di masuki pesaing sejenis. Tujuan penelitian ini ialah untuk mengetahui gambaran in store display dan keputusan pembelian Coca-Cola di Carrefour Paris Van Java, serta Menjelaskan seberapa besar pengaruh in store display terhadap keputusan pembelian Coca-Cola di Carrefour Paris Van Java.Berdasarkan variabel yang diteliti maka jenis penelitian ini adalah penelitian deskriptif dan verifikatif. Jangka waktu penelitian bersifat cross sectional method. Populasi penelitian ini berjumlah 1.291 orang konsumen Coca-Cola di Carrefour Paris Van Java Jl Sukajadi Bandung, yang merupakan rata-rata konsumen perbulan. Berdasarkan teknik penarikan sampel secara systematic random sampling dan dengan menggunakan rumus Slovin diperoleh sampel sebesar 93 sampel, namun untuk meningkatkan keakuratan maka jumlah sampel yang diteliti ditambah sehingga berjumlah 100 sampel. Data yang digunakan adalah data primer dan sekunder dengan teknik pengumpulan data melalui wawancara, observasi, penyebaran kuesioner dan studi literatur. Analisis data dan uji hipotesis menggunakan analisis jalur (path analysis) dengan bantuan software komputer SPSS 15, teknik analisis jalur ini digunakan untuk mengetahui pengaruh langsung maupun tidak langsung dari setiap variabel bebas terhadap variabel terikat.Hasil penelitian menunjukkan bahwa pelaksanaan in store display secara umum sudah baik dengan indikator branding dalam kemudahan mengenali merek Coca-Cola pada rak pajangan (display) merupakan dimensi yang paling tinggi mendapatkan skor, sedangkan perolehan hasil skor paling rendah diperoleh indikator modularity ditinjau dari segi kesesuaian rak pajangan dengan merek Coca-Cola yang baru. Keputusan pembelian yang terdiri dari pemilihan produk, pemilihan merek, pemilihan saluran pembelian, waktu pembelian, dan jumlah pembelia secara umum sudah baik dengan indikator kepercayaan terhadap merek memperoleh skor yang paling tinggi, sedangkan pemilihan berdasarkan waktu pembelian ditinjau dari ketidakteraturan pembelian mendapatkan skor yang paling rendah. In store display berpengaruh secara positif terhadap keputusan pembelian, sehingga setiap kegiatan promosi yang dibentuk dengan perencanaan yang baik dalam pelaksanaan in store display akan mempengaruhi keputusan pembelian.
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Rey-López, Juan Pablo, and Carlos A. Gonzalez. "Research partnerships between Coca-Cola and health organizations in Spain." European Journal of Public Health 29, no. 5 (August 29, 2018): 810–15. http://dx.doi.org/10.1093/eurpub/cky175.
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AbstractBackgroundThe reduction of soda intake in the population remains an important goal to improve population health. Concerns exist about how industry-sponsored studies in nutrition tend to favour the interest of the sponsor. We describe the scope of partnerships between Coca-Cola and health organizations in Spain, examining marketing strategies contained in scientific papers funded by Coca-Cola.MethodsFunding for health organizations in Spain during 2010–2016 was retrieved of the Coca-Cola transparency list. We systematically searched research projects and publications (by PubMed) of all the recipient organizations. In addition, we characterize the research agenda and the level of alignment of sponsored authors with marketing strategies used by Coca-Cola.ResultsA total of 74 health organizations received funding from Coca-Cola between 2010 and 2016. Nutritional and cardiology organizations received the highest financial support. A total of 20 articles derived of two research projects were identified. Most publications (14 out of 20) were aligned with marketing strategies used by Coca-Cola (e.g. focusing on physical inactivity as the main cause of obesity). Authors identified did not disclose having previous conflicts of interest.ConclusionIn Spain, numerous health organizations receive financial support from Coca-Cola. We provide evidence that research funded by this beverage company is serving its commercial objectives that, in many cases, are at odds with efforts to improve population health. Problems with transparency among authors and the recipient organizations imply that we are offering very conservative estimates about the impact of this company on public health.
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Antony Sentoso, Jhohari Jhohari, Lara Meilani, Melissa Melissa, Nasyah Amanda, and Winna Angelina. "Analisis Manajemen Lintas Budaya dan Tantangan yang Dimiliki oleh Perusahaan Coca Cola." JURNAL PENGABDIAN MASYARAKAT INDONESIA 3, no. 1 (January 3, 2024): 38–54. http://dx.doi.org/10.55606/jpmi.v3i1.3314.
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Cultural developments are very diverse in a country, therefore companies also have different cultures in a country. This writing was written to find out about the culture of the Coca Cola company and the challenges this company must face. The method used in this writing is the literature method, where the author looks for information through previous articles. From the results of this analysis, the author found that the Coca Cola company has a culture that is quite different from other companies and this company also has several big challenges.
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Xu, Haisu. "A Financial Analysis and Valuation of Coca-Cola Company." Highlights in Business, Economics and Management 36 (July 17, 2024): 277–83. http://dx.doi.org/10.54097/8n2bpv72.
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The primary objective of this research is to evaluate the business value of a prominent global entity. For this purpose, the Coca-Cola Company is selected as it stands as one of the most renowned and successful global brands, boasting a strong track record in international operations. This paper commences with a succinct overview of the Coca-Cola Company, followed by an in-depth analysis of its current market position. Employing tools such as the SWOT analysis, the study delves into the company's strengths, weaknesses, opportunities, and threats. Furthermore, a Multiples Valuation model is utilized to assess the reasonableness of Coca-Cola's stock price in 2022. The findings reveal Coca-Cola's commendable success in implementing its strategies worldwide. However, it also highlights lingering threats and risks that the company has yet to fully address. This comprehensive examination contributes to a better understanding of Coca-Cola's global business value and sheds light on areas for potential improvement and strategic focus.
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Zheng, Hao. "Analysis of Coca-Cola's marketing strategies in China." BCP Business & Management 31 (November 5, 2022): 272–76. http://dx.doi.org/10.54691/bcpbm.v31i.2592.
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On May 8, 1886, Dr. John Pemberton combined carbonated water with soda water to create a black syrup. This drink became known as Coca-Cola, and it later became a well-known beverage company. In a relatively short period of time, the Coca-Cola brand has grown rapidly as the leading beverage maker. The marketing strategy employed by Coca-Cola is therefore examined in this paper in terms of the type of advertising used and the psychological effect it has on consumers. Finally, the study identifies the benefits and drawbacks of Coca-Cola's use of this marketing strategy as well as the opportunities for improvement.
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Chen, Kexuan. "Research on the Marketing Strategy of Coca-Cola in China." Advances in Economics, Management and Political Sciences 6, no. 1 (April 27, 2023): 80–84. http://dx.doi.org/10.54254/2754-1169/6/20220154.
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Coca-Cola is one of the most popular beverage brands in China, and a large part of its success can be attributed to the marketing approach that the company employs. The general population is the focus of the advertising and marketing campaign that Coca-Cola follows in an effort to increase both its brand recognition and brand loyalty. Therefore, this paper focuses on the marketing strategy of Coca-Cola in the Chinese market. It can be concluded that Coca-Cola's marketing strategy in China takes into consideration a wide variety of factors, including culture, demands, demographics, and age. It differentiates itself from its competitors by using unconventional public relations and advertising strategies. Coca-Cola is able to achieve the level of success it has always sought by implementing a marketing strategy in China that considers all aspects of the market, including price, promotion, advertising campaigns, product differentiation, and target audience.
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Tkocz, Maria, and Jakub Żydzik. "Rola światowego koncernu w przemianach przestrzeni przemysłowej Polski w okresie transformacji na przykładzie The Coca-Cola Company." Studies of the Industrial Geography Commission of the Polish Geographical Society 16 (January 1, 2010): 169–75. http://dx.doi.org/10.24917/20801653.16.13.
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The Coca-Cola Company, a producer of soft drinks, the largest in the world and also in Poland, started its production in Poland in 1992. The first factory was based in Radzymin near Warsaw and in the beginning it employed 200 workers. It was the first direct investment of the Company, which initiated subsequent investments connected with setting up new factories and gradual development of distribution network. At present, in the Polish market the Coca-Cola Company employs over 3500 workers and owns three modern factories located in Staniątki near Niepołomice, Łódź and Radzymin, and also a bottling plant in Tylicz. Moreover, its distribution and sale network is recognized as one of the most advanced in the Polish market. About 980 market and sale specialists are employed in 35 local sale centres, situated in the largest towns of the subregions. As a result of its investments and financial expenditures during the last two decades, the Coca-Cola Company has significantly influenced the employment structure, and simultaneously, it has become a significant element of food industry in Poland. A key strategy and the primary aim of the Company is creation of an international team which would let the largest world-wide brand become a global brand. Taking into account this assumption and the performance of the Coca-Cola Company in the Polish market, it may be assumed that the aim of the Company is accomplished and its further development may result in further changes in the economic space of Poland.
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Su, Sheng. "Analysis of the Effect of Marketing on Enterprise Brand Establishment: Take Coca-Cola as an Example." Advances in Economics, Management and Political Sciences 36, no. 1 (November 10, 2023): 231–36. http://dx.doi.org/10.54254/2754-1169/36/20231807.
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Coca-Cola is a fantastic illustration of how powerful marketing can establish a brand and foster consumer devotion. The success of the business is largely a result of its ability to forge an emotional bond with its clients through its marketing initiatives. The research analyzes the marketing strategies of Coca-Cola using literature analysis. It concludes that brand recognition and brand loyalty have been greatly increased by Coca-Cola marketing activities. In its history, the corporation has produced some of the most recognizable and famous advertising campaigns, including the "Share a Coke" and the "Mountain Top" ads. Through these initiatives, Coca-Cola was able to engage with its consumers on a more personal level, which aided in solidifying the company's brand image. The company's market share was also increased in part by Coca-Cola's marketing initiatives. Due in great part to the company's marketing initiatives, Coca-Cola's products hold the largest market share for carbonated beverages. The business has been successful in efficiently promoting its goods and building a strong brand identity that appeals to customers. Additionally, Coca-Cola's marketing strategy has placed an emphasis on enhancing the company's reputation as well as promoting its products. With bottlers and partners, as Santa Claus, and in performances during World War II, Coca-Cola has participated in a variety of social and cultural endeavors. These initiatives have helped to create a positive image for the company and increase the loyalty of Coca-Cola fans.
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Nsomba, Grace. "The Coca-Cola Company/Coca-Cola Beverages Africa Merger: Lessons for Robust Regional Competition Enforcement." Antitrust Bulletin 66, no. 4 (September 29, 2021): 544–55. http://dx.doi.org/10.1177/0003603x211045436.
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This article uses the Coca-Cola Company/Coca-Cola Beverages Africa merger to illustrate the important role that competition policy should continue to play in the regional and continental integration agenda. The case provides an illustrative example that the structure and reach of firms play a pivotal role in the dynamics of value chains, as well as on the extent to which market power can potentially be exerted within and across countries. Competitive rivalry is necessary for innovation and lower prices, but the playing field needs to be leveled in order for entrants and smaller rivals to make and realize investments, build capabilities, and participate effectively. Competition reforms that take a bottom-up approach and account for the varying levels of development of countries play an integral role in opening up markets for entrants and small rivals, which in turn allow for the objectives of the African Continental Free Trade Area to be realized.
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Susilo, Donny. "Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke." Business Innovation and Entrepreneurship Journal 3, no. 02 (May 31, 2021): 118–26. http://dx.doi.org/10.35899/biej.v3i02.211.
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Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration. Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad.
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YAO, LIANG. "Nationalism on Their Own Terms: The National Products Movement and the Coca-Cola protest in Shanghai, 1945–1949." Modern Asian Studies 51, no. 5 (August 29, 2017): 1439–68. http://dx.doi.org/10.1017/s0026749x16000433.
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AbstractThis article re-examines the meanings of Chinese nationalism and its relationship to vibrant and recurring National Products movements in modern China through the case of the Shanghai Coca-Cola protest of 1947–1948. In a campaign to revitalize national industry, the Chinese business community of Shanghai targeted Coca-Cola as a foreign luxury, and asked the Nationalist government to prohibit the importation of raw materials for Coca-Cola. However, archival materials show that not only was the Coca-Cola bottler in Shanghai—Watson's Mineral Water Company—a Chinese company but they had made large contributions during previous National Products movements. Using imported raw materials was also a very common practice in the Chinese soft drinks industry in the first half of the twentieth century. By revealing inconsistencies between the Chinese business community's statement of protest and the actual character of Coca-Cola's Shanghai bottler, this article argues that in this case Chinese nationalism became a pretext and tool for business competition. This research suggests that Chinese nationalism as an analytical lens remains complicated and its role and meaning in history must not be over-generalized. Rather than the existence of a unified and singular nationalism, Chinese nationalisms have been socially constructed over time, with multiple faces, interpretations, and functions for different interest groups.
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Ikebujo, Precious Uchechi, Dorcas Omanyo Oluwade, and Hauwa Lamino Abubakar. "Corporate Entrepreneurship and Employee Performance: The Coca-Cola Nigeria Experience." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20 (September 8, 2022): 40–51. http://dx.doi.org/10.37394/23207.2023.20.5.
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The study examined corporate entrepreneurship and employee performance in West Africa: The Coca Cola Company experience. The specific objectives of the study were to evaluate the effect of proactiveness, risk tolerance, and corporate venturing on employee satisfaction in Coca Cola Company. The research design for the study was a survey using the quantitative approach. The total population under investigation was 5,364. The sample size was 372; determined by using Yamane (1964) model. Tables were used to present data in the study. Descriptive statistics tools utilized in the study were mean and standard deviation while a structural equation model (SEM) with MLE regression model was employed to test plausibility of the hypotheses using AMOS statistical Package version 24. The study concluded that proactiveness, risk tolerance, and corporate venturing as elements of corporate entrepreneurship in the Company have the propensity of boosting employee performance. The study recommended that the management of Coca Cola Company should adopt and work more to improve on the dimension of proactiveness, risk tolerance, and corporate venturing with a view to boosting employee performance.
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Le, Jian. "Analysis of Coca-Cola's Marketing Strategy." Advances in Economics, Management and Political Sciences 21, no. 1 (September 13, 2023): 263–68. http://dx.doi.org/10.54254/2754-1169/21/20230261.
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In recent years, with the continuous improvement of people's living standards, people have paid more and more attention to their health. This has led to more and more people seeking fresh juice, diet drinks and other healthy drinks. As a representative of high-sugar and fat-prone drinks, what marketing means will Coca-Cola choose to ensure the survival of the company under this social background? In addition, how will different stakeholders be affected? In this article, we will use PESTLE, stakeholder, and SWOT analysis, as well as Enterprise Life Cycle (ELC) and Ansoff Matrix analysis, to demonstrate how Coca-Cola Company uses technology and innovative marketing strategies to gain a large number of loyal and long-term customers. It can be concluded that Coca-Cola made various decisions under the threat of other competitors in an environment where people pay more attention to their health.
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Wang, Tianfu. "Recognition of Ethics and Sustainability: A Case Study of Coca-Cola." Proceedings of Business and Economic Studies 7, no. 2 (April 29, 2024): 73–78. http://dx.doi.org/10.26689/pbes.v7i2.6134.
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Corporate ethics and sustainable development are receiving increasing attention in today’s society. More and more companies are realizing that ethical and sustainable development is not only a requirement for fulfilling social responsibility but also a key factor for achieving long-term growth and sustainable competitive advantage. As a result, companies are integrating ethics and sustainability into their strategies, decisions, and operations to achieve both business success and social benefit. However, some companies shout sustainability and environmental protection slogans; the actual practice differs from the claim. This paper combined the planning and actual data of the Coca-Cola Company and found that the Coca-Cola Company was suspected of greenwashing. While Coca-Cola does contribute to the environment, there is a difference between what it does and what it says. As for the possibility of this problem, the article also makes a relative solution and assessment.
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Sundar, Dr B. Syam. "Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola Company." Global Journal For Research Analysis 3, no. 8 (June 15, 2012): 1–3. http://dx.doi.org/10.15373/22778160/august2014/175.
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Serodio, Paulo, Gary Ruskin, Martin McKee, and David Stuckler. "Evaluating Coca-Cola’s attempts to influence public health ‘in their own words’: analysis of Coca-Cola emails with public health academics leading the Global Energy Balance Network." Public Health Nutrition 23, no. 14 (August 3, 2020): 2647–53. http://dx.doi.org/10.1017/s1368980020002098.
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AbstractObjective:We evaluate the extent to which Coca-Cola tried to influence research in the Global Energy Balance Network, as revealed by correspondence between the company and leading public health academics obtained through Freedom-of-Information (FOI) requests.Design:US state FOI requests were made in the years 2015–2016 by US Right to Know, a non-profit consumer and public health group, obtaining 18 030 pages of emails covering correspondence between The Coca-Cola Company and public health academics at West Virginia University and University of Colorado, leading institutions of the Global Energy Balance Network. We performed a narrative, thematic content analysis of 18 036 pages of Coca-Cola Company’s emails, coded between May and December 2016, against a taxonomy of political influence strategies.Results:Emails identified two main strategies, regarding information and messaging and constituency building, associated with a series of practices and mechanisms that could influence public health nutrition. Despite publications claiming independence, we found evidence that Coca-Cola made significant efforts to divert attention from its role as a funding source through diversifying funding partners and, in some cases, withholding information on the funding involved. We also found documentation that Coca-Cola supported a network of academics, as an ‘email family’ that promoted messages associated with its public relations strategy, and sought to support those academics in advancing their careers and building their affiliated public health and medical institutions.Conclusions:Coca-Cola sought to obscure its relationship with researchers, minimise the public perception of its role and use these researchers to promote industry-friendly messaging. More robust approaches for managing conflicts of interest are needed to address diffuse and obscured patterns of industry influence.
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Prameswari, Nadia Sigi. "Tinjauan Histori pada Gaya Visual Iklan Cetak Coca-Cola." Citradirga - Jurnal Desain Komunikasi Visual dan Intermedia 2, no. 02 (March 2, 2021): 24–37. http://dx.doi.org/10.33479/cd.v2i02.381.
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Zeitgeis (jiwa zaman) memberikan pengaruh yang besar terhadap karakteristik hasil karya seni baik berupa lukisan, patung, relief-relief, ilustrasi, tulisan hingga berkembang menjadi iklan. Iklan merupakan salah satu karya seni yang muncul pada abad-17. Pada tahun 1880-an, beberapa produsen atau perusahaan mengadaptasi teknik-teknik yang penampilan iklan pada poster. Berbagai produsen makanan, minuman, obat dan peralatan mandi mulai memperkenalkan produknya melalui iklan poster. Pada tahun 1886 berdirilah The Coca-Cola Company di Amerika. Tahun 1906, William D'Arcy bergabung sebagai Creative Team yang merencanakan konsep iklan Coke dan memiliki pandangan bahwa "iklan Coca-Cola harus membuat adegan yang menarik orang-orang dalam dan membuat mereka bagian dari selingan menyenangkan dari kehidupan sehari-hari". Kajian ini merupakan tinjauan historis pengaruh gaya pada zaman Antiquity, Mediaeval, Renaissance, dan Baroque terhadap perkembangan gaya visual iklan cetak (print ad) Coca-Cola. Zeitgeis memberikan transisi terhadap perkembangan gaya visual iklan cetak Coca-Cola di setiap periode zaman.
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Aggarwal, Praveen, Kjell Knudsen, and Ahmed Maamoun. "Brands As Ideological Symbols: The Cola Wars." Journal of Business Case Studies (JBCS) 5, no. 2 (June 24, 2011): 27. http://dx.doi.org/10.19030/jbcs.v5i2.4698.
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The Coca-Cola Company is the undisputed global leader in the cola industry. Despite its size and marketing savvy, the company has faced a barrage of competition from new companies in the Middle East and some parts of Europe. These companies have tried to create a niche for themselves by tapping into the anti-U.S. sentiment that prevails among a section of population in these markets. We review three such competitors, Zam Zam Cola, Mecca Cola, and Qibla Cola and their strategies for challenging the global giant.
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SØRENSEN, NILS ARNE, and KLAUS PETERSEN. "Corporate Capitalism or Coca-Colonisation? Economic Interests, Cultural Concerns, Tax Policies and Coca-Cola in Denmark from 1945 to the Early 1960s." Contemporary European History 21, no. 4 (September 20, 2012): 597–617. http://dx.doi.org/10.1017/s0960777312000392.
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AbstractThe history of Coca-Cola in Denmark in the early post-war years offers a fascinating case for studying the close links between Cold War politics, business interest and cultures of consumption. In the early 1950s, the well-organised Danish beverage industry lobbied effectively to protect their home market against the American soft-drink giant. The result was a special cola tax that made production of cola drinks unprofitable in Denmark. This tax came under growing pressure in the late 1950s and was eventually abandoned in 1959. Resistance to ‘America's advance’ continued after 1959 as the Coca-Cola Company came to face strong competition from the local Jolly Cola brand, produced by exactly the same business interests that had lobbied for the cola tax six years earlier.
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Qiu, Zhipeng, Haoran Shang, Huaiwen Su, and Jiaqi Tian. "Monster, Coca-Cola, And Pepsi Investment Prospect Analysis." BCP Business & Management 39 (February 22, 2023): 26–30. http://dx.doi.org/10.54691/bcpbm.v39i.3990.
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In the business world, an investor needs to decide which company is better to invest in in the same industry. In the beverages industry, there are a large number of companies which means it is hard to choose the best company to invest in. Therefore, this research compared three companies in the beverages industry, Coca-Cola, Pepsi, and Monster, to find out which company is not advised to invest. As stated by Templin in the Method of Investment analysis, investment analysis is the analysis of the financial information of a company to make investment decisions. There are four basic approaches to investment analysis, fundamental analysis, technical analysis, quantitative analysis, and behavioral analysis. This research collected financial information from the three companies and used financial formulas in order to calculate the business risk of each company to find out a company which has the highest business risk. the research found that Monster had the highest business risk while the other two have a lot lesser business risk compared to the monster. Overall Monster is not advised to invest, and the other two companies can be considered.
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Bai, Zejun. "Coca-Cola Company Revenue Policy Analysis and Forecast." Advances in Economics, Management and Political Sciences 12, no. 1 (September 13, 2023): 1–9. http://dx.doi.org/10.54254/2754-1169/12/20230578.
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As the beverage market grows and gradually reaches saturation, the focus of beverage companies' future development and revenue strategies has gradually changed. From the beginning of only focusing on the needs of consumers, to the current judgment of the market environment and the existence of factors affecting sales volume and revenue, and formulating appropriate strategies. Therefore, for Coca-Cola or other beverage companies, in order to make the company develop in the long term, we should not only focus on the needs of consumers, but also pay attention to the current development trend of the market and the possible factors that may have an impact on revenue and sales, and formulate policies that will affect the development of the company. Avoiding risks and maintaining and developing the company's current policies that can promote the development of the company, in order to achieve the promotion of sales volume and revenue, so that the company can continue to develop in the beverage market.
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Huang, Minxue. "Valuation of the Secondary Market and Suggestions for Chinese Market: Evidence from Coca Cola." Highlights in Business, Economics and Management 19 (November 2, 2023): 736–41. http://dx.doi.org/10.54097/hbem.v19i.12642.
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As a matter of fact, Coca Cola is one of the giant companies in soft drinks and beverage industry, which covers a large parts of the market share around the world. In this case, it is necessary to investigate the marketing strategy as well as valuation for this company and present corresponding suggestions toward Chinese market. With this in mind, this study will demonstrate the benefits of investing in Coca Cola's Chinese market. Nowadays, this type of soda beverage is an indispensable part of our lives. According to statistics, on average, everyone drinks 2-3 bottles of soda every day, and Coca Cola is the most famous of these soda beverages. Based on the evaluations, the investment value of Coca Cola after entering the domestic market and why it chooses to invest in this brand. Overall, these results shed light on guiding further exploration of beverage industry analysis in Chinese market.