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Journal articles on the topic 'Coffee brands'

Author: Grafiati

Published: 28 May 2022

Last updated: 29 May 2022

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1

Changsong, Wang, Taufiqur Rahman, Ahadzadeh Ashraf Sadat, Ayu Amalia, and Erwan Sudiwijaya. "Digital Representation of the Coffee Culture and Cultural Heritage by Chinese Indonesian and Malaysian Coffee Brands." GATR Journal of Management and Marketing Review 6, no. 2 (2021): 137–45. http://dx.doi.org/10.35609/jmmr.2021.6.2(5).

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Objective - The existing literature contains no studies examining the issue of coffee culture and cultural heritage in the context of coffee brands’ websites evaluations. There are some well-known local coffee manufacturer brands in Indonesia and Malaysia respectively, and some of them are actually created by immigrated Chinese businessmen many decades ago. This study aims to delineate an understanding on digital representation of coffee culture and cultural heritage of Chinese Indonesian and Malaysian coffee brands through discourse methods associated with the analysis of intertextuality, and

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Lolli, Veronica, Animesh Acharjee, Donato Angelino, et al. "Chemical Characterization of Capsule-Brewed Espresso Coffee Aroma from the Most Widespread Italian Brands by HS-SPME/GC-MS." Molecules 25, no. 5 (2020): 1166. http://dx.doi.org/10.3390/molecules25051166.

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Coffee capsules market is on the rise as it allows access to a wide selection of coffee, differing in taste and brand. However, few data about the chemical characterization of the capsule-brewed coffee aroma are available. In this work, an untargeted approach using headspace solid-phase microextraction (HS-SPME) coupled to gas chromatography–mass spectrometry (GC-MS) and combined to chemometrics was performed to study and compare aroma profile from 65 capsule-brewed espresso coffees (ECs) commercialized by five of the most representative brands in Italy. Volatile profiles obtained from ECs wer

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Yamak, Kamil Oygur. "Exploring Customer Perception of Service Quality in Coffeehouse Chains." Journal of Asian Research 4, no. 1 (2020): p1. http://dx.doi.org/10.22158/jar.v4n1p1.

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Turkey is a fast growing market for global coffeehouse brands. This exploratory study investigates the service quality considerations of coffeehouse chains as perceived by the customers; namely customer expectations, loyalty, reasons of preference over coffee house brands, and service attributes of the coffee house brands in Turkey. Data are collected from a sample in several popular shopping malls in different parts of Istanbul that shelters coffeehouses of all of the brands included in this study through a survey questionnaire. The sample is chosen randomly and the survey is conducted mostly

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Alsafra, Zouheir, Véronique Renault, Gianni Parisi, et al. "Consumption Habits and Brand Loyalty of Belgian Coffee Consumers." Foods 11, no. 7 (2022): 969. http://dx.doi.org/10.3390/foods11070969.

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Coffee is usually subjected to a roasting process which is responsible for the formation of aroma and flavours but also of some undesirable compounds such as furan and alkyl furans. These compounds are known as process contaminants of the roasting process and exhibit some harmful effects. In order to evaluate the exposure to these compounds in coffee, it is necessary to know the levels of contamination as well as consumption habits. The degree of consumers’ loyalty to specific coffee brands could also be an important driver affecting the level of exposure. This research aimed to evaluate the l

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Latukolan, Jovid Jonathan, Rustono Farady Marta, and Engliana Engliana. "When Words Matter: Language Choices and Brand Building on Two Global Coffee Shop Retail Brands in Indonesia." Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 4, no. 2 (2021): 2899–906. http://dx.doi.org/10.33258/birci.v4i2.1974.

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English is an essential element in the field of marketing communication. The use of sound and correct language can provide its image for the public to view its brand’s image. The use of foreign language itself is one form of forming a brand image so that the public or potential consumers themselves can see a brand with a more positive image. This study aims to look at the purpose of implementing language choice on the Instagram page of Starbucks Indonesia and Coffee Bean Indonesia in building the brand image of these two global coffee shop brands in Ramadan month and the Eid celebration. This

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Eren-Erdoğmuş, İrem, and Taşkın Dirsehan. "Exploring local vs global brand associations in an emerging market using BCM technique." Qualitative Market Research: An International Journal 20, no. 3 (2017): 266–88. http://dx.doi.org/10.1108/qmr-04-2015-0027.

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Purpose The purpose of this paper is to differentiate local versus global brand associations in an emerging market (Turkey)’s coffee shop market. Design/methodology/approach Two leading coffee shop brands – one local and one global – were analyzed with an emerging exploratory research technique – brand concept mapping (BCM) – to reveal their strong, favorable and unique associations leading them to market leadership. Findings The results indicate that, these two successful brands both have distinctive, yet relevant positions in their consumers’ mind. Local cultural experience is relevant for d

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Iriani, Sri Setyo. "Do you (still) hire celebrities to increase purchase intention?" International Journal of Business Ecosystem & Strategy (2687-2293) 3, no. 3 (2021): 38–45. http://dx.doi.org/10.36096/ijbes.v3i3.268.

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The development of the coffee industry in Indonesia is growing significantly, as it is driven by the number of coffee shops that are developing both in villages to urban areas as a balancer for people's lifestyles who like to drink coffee while enjoying activities outside the home. This phenomenon makes the level of competition for coffee brands in packaging very hypercompetitive. Consumer intentions in deciding to buy packaged coffee are strongly influenced by the perception of the quality of the coffee, so it is not surprising that currently there are many different flavors and brands. To ma

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Hidayat, Susilo, and Farida Agus Setiawati. "Brand Authenticity as a Mediator of Relationship Between Self-Congruity and Consumer Loyalty." Psychological Research and Intervention 4, no. 1 (2021): 35–42. http://dx.doi.org/10.21831/pri.v4i1.43949.

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This study investigates the effect of brand authenticity as a mediator of self-congruity relationships on coffee shops consumer loyalty. Data obtained by cross-sectional method with convenience/accidental sampling through an online survey platform. Four hundred thirty responses (44.4% male) were collected from consumers of various brands of coffee shops located in DIY. The mediation effect hypothesis was tested using a bootstrapping approach and additional analysis of the causal step approach using the Sobel test. Self-congruity and brand authenticity have a positive effect on brand loyalty. T

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Hafni, Rayni Delya. "PANDANGAN CITRA BRAND KOPI JANJI JIWA DI KALANGAN MAHASISWA." Jurnal Ilmiah Komunikasi Makna 8, no. 1 (2020): 12. http://dx.doi.org/10.30659/jikm.v8i1.7977.

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Increased coffee consumption continues to occur in Indonesian society, even Indonesia is referred to as the country with the highest level of consumption in the world. Coffee is not only enjoyed by several groups, but coffee can be enjoyed by all circles across generations and genders. Janji Jiwa is one of the coffee shops or brands in Indonesia. This shop has been opened since 2018 and is enough to attract public attention. Currently Janji Jiwa continues to develop its brands and coffee products to be better and be able to compete with supporters One of the concepts that are featured in the J

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Hamboyan, Lucie, and David Pink. "Ultraviolet spectroscopic studies and the prediction of the feathering of cream in filter coffees." Journal of Dairy Research 57, no. 2 (1990): 227–32. http://dx.doi.org/10.1017/s0022029900026832.

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SummaryCream feathering was studied in sixteen samples made from six brands of filter coffee. We have used a predictive rule, deduced from our studies of instant coffees, to determine the likelihood of feathering occurring in filter coffee samples upon the addition of coffee cream. The predictive rule makes use of 1,3,4,5-tetra-hydroxycyclohexane carboxylic acid-3-[(3,4) dihydroxycinnamate] (chlorogenic acid) concentration in the coffee, and the ratio of ultraviolet absorbances at 261 nm and 340 nm. We found good agreement between the predicted and observed behaviour of samples of filter coffe

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Hamidi, Ayu Kumala Sari, and Iyah Faniyah. "PERLINDUNGAN HUKUM INDIKASI GEOGRAFIS ATAS MEREK KOPI TORAJA DAN KOPI GAYO YANG DIDAFTARKAN OLEH NEGARA LAIN." UNES Law Review 2, no. 1 (2019): 35–49. http://dx.doi.org/10.31933/ulr.v2i1.60.

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The existence of IPR, especially Geographical Indications and Brands, is the basis of policy making in the world of Trade. Indonesia is a country that is rich in potential Geographical Indication products and then Law No. 20 of 2016 concerning Geographical Indications and brands for National Regulations and in TRIPS as International Arrangements. but there are still violations of cases regarding Geographical Indications and Trademarks and occur in Toraja coffee and Gayo coffee. The formulation of the problem in this research is how is the trademark legal law for Geographical Indications in the

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Leal, Anna Karolyne Lages, Ricardo Santos Silva, Elis Cristina de Sousa Ferreira, Raissa Soares Penha Ferreira, and Maria do Socorro Nahuz Lourenço. "The quality of roasted and ground brazilian coffee: Chemical analysis of the effect of fixed mineral residue e different types of packaging on moisture content." Research, Society and Development 10, no. 5 (2021): e11810514630. http://dx.doi.org/10.33448/rsd-v10i5.14630.

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The agricultural production of national coffee faces controversy regarding the quality of roasted and ground coffee, being susceptible to quality loss because of oxygen and humidity exposure and high storage temperatures. In light of the importance of coffee to the Brazilian economy and consumption, a survey was made of the main brands of coffee sold in establishments in the city of São Luís, observing the presence or absence of the ABIC quality seal, the category (traditional, extra-strong, superior, gourmet), and the most common packaging types (pillow and vacuum-sealed bags). Then, two puri

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Radder, Laetitia, and Wei Huang. "High‐involvement and low‐involvement products." Journal of Fashion Marketing and Management: An International Journal 12, no. 2 (2008): 232–43. http://dx.doi.org/10.1108/13612020810874908.

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PurposeKnowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and low‐involvement products among Black and non‐Black students enrolled at a South African university.Design/methodology/approachA self‐administered survey was completed by a convenience sample of 300 students of the Nelson Mandela Metropolitan University in Port Elizabeth, South Africa. The focal high‐involvement product was sportswear clothing and the low‐involvement product, coffee.FindingsThe results indicated a h

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Kadić-Maglajlić, Selma, and Maja Arslanagic-Kalajdzic. "Internationalization of Bosnian black coffee brand: bringing the traditional coffee experience to the world." Emerald Emerging Markets Case Studies 9, no. 1 (2019): 1–24. http://dx.doi.org/10.1108/eemcs-05-2017-0104.

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Learning outcomes The teaching objectives of the case study are to provide students with an understanding of how strategic marketing tools are applied in an international marketing context and how brands, especially brands that come from emerging markets, are introduced and managed within modern versus traditional trade (e.g. ethnic shops). Case overview/synopsis This case illustrates the challenges and opportunities related to the introduction of a brand to a new market wherein the product (traditional coffee), although part of a very well-developed product category (coffee), may have been ne

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Palma, Marisa Arnindita, Sri Setyo Iriani, and Harti Harti. "Effect of Variety Seeking and Electronic Word of Mouth on Brand Switching (Study on Millennial Generation as Modern Coffee Shop Consumers in Surabaya)." International Journal of Multicultural and Multireligious Understanding 8, no. 8 (2021): 333. http://dx.doi.org/10.18415/ijmmu.v8i8.2976.

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The purpose of this study is to find out the Effect of Finding Variations and Communicationby OnlineWord of Mouthtoward Brand Switching (Study on Coffee Shop Consumers in Surabaya). This type of research is conclusive research. Research with problem solving research studies using the number of respondents as many as 200. As for obtaining data from 200 respondents, researchers added an error sampling of 5% so that the number of respondents as many as 210. Sampling techniques used in this study are non probability sampling, with judgemental sampling method and snowball sampling. The results of t

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Iryna Ushchapovska. "MULTIMODAL FEATURES OF DESCRIPTIVE TEXTS: CASE STUDY OF COFFEE BRANDS." World Science 3, no. 1(53) (2020): 23–26. http://dx.doi.org/10.31435/rsglobal_ws/31012020/6907.

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The article considers descriptive texts of coffee brands as a multimodal ensemble composed of verbal, visual, and sensory modes. A visual modus is the shape of the beans and the color of the coffee roast. The sensory mode represents the perception of taste, aroma, and texture of the coffee. Verbal modus is the direct verbalization of the abovementioned visual and sensory characteristics of the coffee. Coffee descriptors are verbalization of coffee flavors, aromas, textures, and other characteristics of coffee as a product. Coffee descriptors are divided into seven groups.

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Kurniawan, Mita Sari, and Rewindinar Rewindinar. "International Journal of Social Science and Business: Point Coffee’s Digital Communication Strategies Through Post Feeds Instagram @Pointcoffeeid." International Journal of Social Science and Business 5, no. 4 (2021): 528. http://dx.doi.org/10.23887/ijssb.v5i4.37452.

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Many new brands are starting to enter the coffee business, one of which is Point Coffee. The emergence of a new coffee shop makes every business person compete to create an attractive brand image and unit to attract consumers' attention. Many coffee choices provide an alternative to buyers in determining purchasing decisions for the products to be used. Marketing is one way to increase product purchases, viz. In marketing, Point Coffee uses Instagram @pointcoffeeid. This article discusses how Point Coffee's digital communication strategy is implemented in @pointcoffeeid's Instagram post feed.

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Anagnostou, Angela, Paul T. M. Ingenbleek, and Hans C. M. van Trijp. "Sustainability labelling as a challenge to legitimacy: spillover effects of organic Fairtrade coffee on consumer perceptions of mainstream products and retailers." Journal of Consumer Marketing 32, no. 6 (2015): 422–31. http://dx.doi.org/10.1108/jcm-11-2014-1213.

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Purpose – This study aims to better understand the impact of norm-challenging products on consumers’ perceptions of mainstream products and retailers. By showing that sustainable market offerings are feasible, products with sustainability labels, such as Fairtrade and organic products, implicitly question the legitimacy of mainstream brands in the market. Design/methodology/approach – This paper uses an experiment, based on scenarios that portray the consumer in a shopping situation for their usual coffee brand when they encounter an organic Fairtrade coffee. The paper distinguishes a situatio

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Hamboyan, Lucie, David A. Pink*, Dieter Klapstein, Lynn MacDonald, and Helen Aboud. "Ultraviolet spectroscopic studies on the feathering of cream in instant coffee." Journal of Dairy Research 56, no. 5 (1989): 741–48. http://dx.doi.org/10.1017/s0022029900029319.

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SummaryThe extent of cream feathering was observed in samples of six brands of instant coffee at 80 °C and classified on a scale of 0 (non-existent)–3 + (very severe). The hypothesis that it is caused by the amount of chlorogenic acid in the samples was tested. Ultraviolet spectra were recorded between 230 and 486 nm, and the amount of chlorogenic acid was measured from the absorbance at 340 nm. It was found that: (i) u.v. spectra of a given brand of coffee prepared at different concentrations could all be superimposed when concentration and dilution were taken into account, and the spectrum d

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Callingham, Martin, and Tim Baker. "An Innovative Unified Brand and Market Measurement System for Strategic Investment Decisions." International Journal of Market Research 43, no. 3 (2001): 1–29. http://dx.doi.org/10.1177/147078530104300301.

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Describes experimental work by Whitbread aimed at creating a research system to facilitate board decisions about brands. Companies like Whitbreads are constantly faced with decisions whether to enter or exit a market (illustrated). Brand research is less helpful than it might be, because it tends to be too much focused on the brand's product category competition; brand image data is often too rational and ‘obvious’. Two markets were studied: beer (Stella Artois) and Coffee Shops (Starbucks). First, the markets were considered in terms of two key factors: how far they are commoditised (are bran

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Unkelbach, Christian, and Fabia Högden. "Why Does George Clooney Make Coffee Sexy? The Case for Attribute Conditioning." Current Directions in Psychological Science 28, no. 6 (2019): 540–46. http://dx.doi.org/10.1177/0963721419859354.

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When a celebrity (e.g., George Clooney) endorses a brand (e.g., a coffee type), people’s assessment of this brand typically changes. We suggest that the mere repeated pairing of celebrities with brands imbues brands with the celebrities’ attributes. We call this effect attribute conditioning, which is, more generally, the phenomenon that people assess a stimulus’s attributes differently as a results of its pairing with another stimulus possessing that attribute. We review evidence showing that this effect goes beyond evaluative-conditioning effects, that it is not a demand effect, and that it

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Пугачева, Александра, Aleksandra Pugacheva, Надежда Макарова, Nadezhda Makarova, Динара Игнатова, and Dinara Ignatova. "Chemical Composition and Antioxidant Properties of Instant Coffee and Coffee Capsules: Comparative Analysis." Food Processing: Techniques and Technology 49, no. 2 (2019): 312–19. http://dx.doi.org/10.21603/2074-9414-2019-2-312-319.

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Coffee is one of the most popular drinks in the world due to its unique sensory properties, i.e. aroma and taste. Coffee consumption increases from year to year, which makes its functional property a relevant issue. The present research featured the antioxidant component in freeze-dried coffee and coffee capsules obtained from a commercial network. The main objective was to identify the most advantageous types of coffee to serve as a raw material for extract production. Coffee is known to prevent diseases caused by the oxidative action of free radicals. The paper presents a review of multiple

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Park, Cho-I., and Young Namkung. "The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry." Sustainability 14, no. 3 (2022): 1657. http://dx.doi.org/10.3390/su14031657.

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Instagram is used as an effective and visual marketing channel for building brand equity in the minds of consumers. Therefore, this study aims to classify Instagram marketing activities and analyze the associated effects on customer-based brand equity (brand awareness, brand image, perceived quality, brand love, and Instagram re-usage intention) formation through Instagram marketing activities. To this end, data were collected from 358 coffee consumers who had visited any of the five coffee brand Instagram accounts used in this study and analyzed using SPSS and AMOS. The results showed that fo

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López-Galilea, I., S. Andueza, M. P de Peña, and C. Cid. "Antioxidant and pro-oxidant activity of coffee as affected by torrefacto roast." Czech Journal of Food Sciences 22, SI - Chem. Reactions in Foods V (2004): S209—S211. http://dx.doi.org/10.17221/10662-cjfs.

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The addition of sugar at the end of the torrefacto roasting process could influence on the antioxidant and pro-oxidant properties of coffee because sugar is one of the main precursors of Maillard reaction. The aim of the work was to study and compare the antioxidant and pro-oxidant properties of some commercial roasted coffees which are selected to represent conventional roasted coffee and torrefacto roasted blends. When the percentage of torrefacto coffee was increased, the antioxidant activity increase and a slight tendency to decrease the pro-oxidant activity were observed. Moreover, a prin

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Pimenta, Marcio Lopes, Marcos Hideyuki Yokoyama, Luiz Henrique de Barros Vilas Boas, Stella Naomi Moriguchi, and Juliana Flávia Palazzo da Costa Macedo. "Valores pessoais e percepção de atributos em marcas regionais de café na cidade de Lavras." Revista de Administração da UFSM 4, no. 1 (2011): 39–52. http://dx.doi.org/10.5902/198346591713.

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Regional food brands generate competitive differential because consumer links some desired attributes with a positive image of product's geographical origin. Such image influences the buying decision process, facing their perceptions about brand attributes and desired benefits in consuming products from these brands. On this view, this paper evidences the cognitive structure of consumers of roasted and milled coffee from Lavras' region, Minas Gerais State. Based upon in depth interviews, utilizing the laddering qualitative technique, it was made a hierarchic value map, that shows a connection

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Grover, Rajiv, and V. Srinivasan. "A Simultaneous Approach to Market Segmentation and Market Structuring." Journal of Marketing Research 24, no. 2 (1987): 139–53. http://dx.doi.org/10.1177/002224378702400201.

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The authors define a market segment to be a group of consumers homogeneous in terms of the probabilities of choosing the different brands in a product class. Because the vector of choice probabilities is homogeneous within segments and heterogeneous across segments, each segment is characterized by its corresponding group of brands with “large” choice probabilities. The competitive market structure is determined as the possibly overlapping groups of brands corresponding to the different segments. The use of brand choice probabilities as the basis for segmentation leads to market structuring an

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Pechinthorn, Komm, Nico Irawan, Kyawt Shinn Thant Zin, Sineenat Suasungnern, Jirangrug Samarkjarn, and Rahmawati Rahmawati. "Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia." JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 18, no. 1 (2021): 80. http://dx.doi.org/10.31106/jema.v18i1.10208.

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The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and consumers. This study aims to examine how brand perceived quality, awareness, association, and loyalty related to the level of income in emerging countries like Thailand and Indonesia. Premium and high-class coffee chain brands choose as the object of this study as the exponential growth of the coffee culture in both countries. A total of 283 resp

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Bellifa, Nazim, Abdelhak Ismail Benhaddou, Houssem Eddine Ferkous, Mohammed Adil Selka, Houari Toumi, and Mohamed Yacine Achouri. "Antioxidant activity and polyphenol composition of Pistacia terebinthus fruit from Tessala (Western Algeria)." North African Journal of Food and Nutrition Research 5, no. 11 (2021): 30–34. http://dx.doi.org/10.51745/najfnr.5.11.30-34.

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Background: Consumption of traditional herbal beverages has been generally increased in the last decades, Terebinth coffee, known as ‘‘menengic coffee’’ in Turkish, is one of the most consumed herbal coffees in Turkey, turpentine tree is one of the components of the Mediterranean bush, particularly in Algeria, known as Betoum el Kiffan is largely used as food and in traditional medicine. Aims: In this study, Total phenol, flavonoid content, and antioxidant activity of three extracts of Pistacia trebinthus fruit growing in Algeria was measured using radical scavenging activity tests and metal-r

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Susminingsih, Norma Alias, Achmad Sani Supriyanto, Imam Kanafi, and Ahmad Subiyadi. "Labeling local brand to increase coffee shop visits during the COVID-19 pandemic." Economic Annals-ХХI 188, no. 3-4 (2021): 149–57. http://dx.doi.org/10.21003/ea.v188-18.

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The COVID-19 pandemic period has become a distraction and a challenge for the café business due to physical restrictions and large numbers of employees working from home. This research aims to describe how local labeling brands can increase coffee shop visits during the COVID-19 pandemic in Indonesia. While conducting this research, the authors used a quantitative approach. The population are the consumers who come to local coffee shops. The research samples were chosen by purposive and accidental sampling. A total of 758 respondents responded and sent questionnaires back via email and WhatsAp

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girish, uma. "Asia's First Lady of Coffee." Gastronomica 7, no. 4 (2007): 64–67. http://dx.doi.org/10.1525/gfc.2007.7.4.64.

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Asia's only woman coffee taster, Sunalini Menon, is CEO of Coffee Lab, a Bangalore-based consultancy which boasts of state-of-the-art equipment and offers a gamut of seed-to-the-cup services: coffee evaluation, education, training, certification and advisory services. The lab also assists in the special preparations of coffee such as estate brands and specialty coffees based on plant strain, region of growth, and the intrinsic properties of various beans. Coffee, believes Menon, is a very sensitive living being that emotes. Palate-sensitivity and attention to detail are a good taster's key qua

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Changsong, Wang, Ahadzadeh Ashrafsadat, Taufiqur Rahman, Ayu Amalia, and Erwan Sudiwijaya. "Digital Representation of Cultural Heritage and Coffee Culture by Chinese Indonesian And Malaysian Coffee Brands." 12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 12, no. 1 (2021): 9. http://dx.doi.org/10.35609/gcbssproceeding.2021.12(9).

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Coffee is called Kopi in both Indonesia and Malaysia. It was said to be introduced to these two countries during the period of colonisation. Various studies (i.e., Robelt McStocker, 1987; Jeff Neilson & Felicity Shonk, 2014; Cheryl Chang & Ian McGonigle, 2020) have discussed the coffee industries, coffee consumption and political economy of livelihood opportunities in these coffee-producing regions. In her book titled, "Coffee Culture: Local Experiences, Global Connections", Tucker (2010) asserts that "coffee is a material substance, but culture infuses with social and symbolic meaning

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Jaimes, Edis Mauricio Sanmiguel, Igor Barahona Torres, and Héctor Hugo Pérez Villarreal. "Sensory evaluation of commercial coffee brands in Colombia." International Journal of Business and Systems Research 9, no. 3 (2015): 195. http://dx.doi.org/10.1504/ijbsr.2015.071831.

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Duedahl-Olesen, L., M. A. Navaratnam, J. Jewula, and A. H. Jensen. "PAH in Some Brands of Tea and Coffee." Polycyclic Aromatic Compounds 35, no. 1 (2014): 74–90. http://dx.doi.org/10.1080/10406638.2014.918554.

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Grover, Inderpreet Singh, Rashmi Sharma, Satnam Singh, and Bonamali Pal. "Polycyclic aromatic hydrocarbons in some grounded coffee brands." Environmental Monitoring and Assessment 185, no. 8 (2012): 6459–63. http://dx.doi.org/10.1007/s10661-012-3037-7.

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Hunaefi, Dase, and Wicensky Marusiva. "SENSORY PROFILE OF 3 IN 1 INSTANT COFFEE USING EMOTIONAL-SENSORY MAPPING, FLASH PROFILE, AND CATA (CHECK-ALL-THAT-APPLY) METHODS." Jurnal Teknologi dan Industri Pangan 32, no. 1 (2021): 169–80. http://dx.doi.org/10.6066/jtip.2021.32.2.169.

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Three in one instant coffee is popular among university students. A variety brands of such instant coffee are available on the market. However, the literature on the sensory aspects of the instant coffee is rather limited slim. The project aimed to test three-in-one instant coffee sachets for their sensory characteristics. Two methods, CATA (Attributes and Emotional Mapping) and Flash Profile (extension of Free Choice Profiling) were employed to generate the attribute profiles and emotional dashboard. Sixty IPB University students were selected as panelists. Sensory attributes terminologies an

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Collier de Mendonça, Maria, Richard Perassi Luiz de Sousa, and Flávia Cardoso. "Branding strategies in specialty coffee package design: semiotic analysis of visual and verbal signs." e-Revista LOGO 10, no. 2 (2021): 1–20. http://dx.doi.org/10.26771/e-revista.logo/2021.2.01.

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Packaging is a medium that encourages customers to discover brands and products at the point of sale. It materializes brand identities, communicates product attributes, and thus translates aesthetic and symbolic cultural meanings. How can we explore the different layers of meanings that specialty coffee packaging communicates to consumers? In this manuscript, we apply Peircean semiotic concepts to investigate how different visual and verbal signs are integral to the construction of specialty coffee packaging design in the Brazilian market. We argue that semiotic analysis enriches the understan

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Park, Kiwan, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim, and Joonkyung Kim. "Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market." Asian Case Research Journal 19, no. 01 (2015): 203–30. http://dx.doi.org/10.1142/s021892751550008x.

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Caffé Bene was founded in 2007, during which the coffee shop market in Korea had been experiencing rapid growth. Caffé Bene had to compete with existing brands, including Starbucks, The Coffee Bean and Tea Leaf, and other coffee shop chains native to Korea. Sun-Kwon Kim, the founder and current CEO of Caffé Bene, tried to differentiate his brand on the basis of a new concept of European ambience mixed with Korean culture, new and localized menus, and celebrity endorsements; all of which were unheard of in the retail coffee industry at that time. This novel approach allowed Caffé Bene to gain g

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Satya, Mutia Tri, Steffani Lule, and Abdul Fidayan. "ANTHROPOMORFISM STRATEGY IN BUILDING LEGENDARY COFFEE BRANDS IN BANDUNG CITY." Jesya (Jurnal Ekonomi & Ekonomi Syariah) 5, no. 1 (2022): 652–66. http://dx.doi.org/10.36778/jesya.v5i1.634.

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Purpose – The purpose of this paper is to develop and empirically test a research model examining the impact of Antropomorpishm strategy to create impact to build brand awareness and bring interest and to increase sales on 5 legend coffee brand in Bandung City. Design – The research model tested for 488 college students who regularly consumes coffee every day. Data were collected in Bandung using a self-administered onoine survey. Data analysis uses partial least swuares-structural equation modelling (PLS-SEM). Findings – The research found that if a brand uses the Anthropomorpism strategy, it

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Бордунова, Мария Сергеевна, Елизавета Дмитриевна Звегинцева, and Людмила Павловна Липатова. "Youth Preferences and Sensory Experiences." Beer and beverages, no. 2 (June 26, 2021): 6–9. http://dx.doi.org/10.52653/pin.2021.2.2.009.

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Кофе - один из наиболее активно потребляемых на данный момент напитков. Сегодня производством и обработкой кофейных зерен занимаются более 70 стран мира. По данным ФАО, Бразилия и Вьетнам на протяжении многих лет занимают лидирующие позиции по производству кофе. При этом отмечается, что продажи кофе снижаются из-за насыщения рынка и других негативно влияющих факторов, таких как привычки к чаю или безалкогольным напиткам, увеличение неравенства доходов и проблемы со здоровьем. Авторами был проведен анализ ассортимента кофе на мировом рынке, включая элитные и эксклюзивные сорта кофе. Рассмотрены

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Lubis, M. Saleh. "EFEK MEDIASI NILAI PELANGGAN ATAS PENGARUH REPUTASI DAN IKLAN LUWAK WHITE COFFEE TERHADAP PERILAKU WORDS OF MOUTH (WOM) PELANGGAN." Jurnal Apresiasi Ekonomi 4, no. 1 (2019): 32–41. http://dx.doi.org/10.31846/jae.v4i1.146.

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Luwak White Coffee get a phenomenal achievement in the instant coffee market. As a player who came later this brand has been able to compete with brands already well known. Four years its presence has been able to achieve Top Brand in 2014 on category of White Coffee. The great reputation is because of the massive advertising activities with the good concept of advertising. Both of these variables are estimated as strong factors that make up the customer value and further encouraging words of mouth behavior. This study tried to analyze the influence of these variables to words of mouth and saw

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Silva, Adriano Clayton da, Luíz Guilherme Malaquias da Silva, and Ádrian Rodrigues Oliveira. "Brazilians and Americans habits and perceptions analysis for the translation of coffee packages and labels." Research, Society and Development 10, no. 12 (2021): e24101219984. http://dx.doi.org/10.33448/rsd-v10i12.19984.

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In this paper, we analyze the consumption habits and perceptions of Brazilians and Americans regarding the consumption, preparation and handling of the coffee product and its packaging, in order to better think about translating the packaging of coffee produced in southern Minas Gerais to the USA market. Through bibliographic research and other resources, information such as preparation, reasons for consumption, and place of consumption were compared between the two populations to understand if there were relevant cultural differences. The packaging of eight coffee brands, four from each count

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Mega Wijaya, Petra Surya, and Jonathan Herdioko. "Pengaruh Emotional Branding and Brand ldentity Terhadap Loyalitas Konsumen Coffee Shop di Yogyakarta." Jurnal Riset Manajemen dan Bisnis 5, no. 1 (2010): 28. http://dx.doi.org/10.21460/jrmb.2010.51.220.

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The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every n

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Bookman, Sonia. "Coffee brands, class and culture in a Canadian city." European Journal of Cultural Studies 16, no. 4 (2013): 405–23. http://dx.doi.org/10.1177/1367549413484298.

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Fadilla, Atria Nuraini, and Patra Aditia. "STORYTELLING DALAM KEMASAN KOPI JANJI JIWA." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 8, no. 01 (2022): 1–9. http://dx.doi.org/10.33633/andharupa.v8i01.4154.

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AbstrakIndonesia merupakan salah satu negara penghasil dan pengkonsumsi kopi terbesar di dunia. Salah satu brand yang berhasil menguasai pasar kopi di Indonesia adalah kopi Janji Jiwa. Janji Jiwa mengetahui pentingnya membangun sebuah brand image. Salah satu pendekatan kreatif yang dilakukan oleh Janji jiwa adalah dengan storytelling yang diperkuat juga dengan copywriting dan tipografi. Lewat teknik pengumpulan data melalui observasi, studi literatur, dan wawancara mendalam terhadap sejumlah informan, yang kemudian dikaitkan dengan teori semiotika, maka hasil penelitian ini menunjukkan bahwa s

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Gao Li Wei and Kimjunkyo. "Effects of Multi-dimensional Brands Elements on Customer's Preference - Focus on brand coffee chains -." A Journal of Brand Design Association of Korea 11, no. 4 (2013): 137–50. http://dx.doi.org/10.18852/bdak.2013.11.4.137.

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Pratama, Muhammad Andreaginola, Rizki Pratama Saleh Siregar, and Sabrina Oktaria Sihombing. "The Effect of Consumer-Based Brand Equity and Satisfaction on Loyalty: An Empirical Study." Jurnal Economia 15, no. 2 (2019): 275–91. http://dx.doi.org/10.21831/economia.v15i2.27314.

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Abstract: Economic growth in Indonesia encourages the growth of many industries. Specifically, the food and beverage industry has grown significantly in Indonesian economics. Coffee shops with foreign or local brands are growing and competing for having customer loyalty. Many research has been conducted to examine customer loyalty in a particular coffee shop. However, little research has been focused on comparing both local and foreign brand names of the coffee shop. The comparative study is needed to understand whether foreign or local brand names matter in predicting both customer satisfacti

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Ibrahim, Blend, Ahmad Aljarah, and Dima Sawaftah. "Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism." Sustainability 13, no. 4 (2021): 2277. http://dx.doi.org/10.3390/su13042277.

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Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops in Northern Cyprus. Empirical evidence was collected from 415 undergraduate students who follow specific coffee shops on Facebook, and a structural equation modeling approach was applied. The results show

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Sakaki, Junichi, Melissa Melough, Anthony Provatas, Christopher Perkins, and Ock Chun. "Identification and Quantification of Estrogenic Chemicals in Coffee Prepared from Capsules Using Ultra-Performance Liquid Chromatography with Tandem Mass Spectrometry." Current Developments in Nutrition 4, Supplement_2 (2020): 465. http://dx.doi.org/10.1093/cdn/nzaa045_098.

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Abstract Objectives Estrogenic chemicals (ECs) are harmful compounds that can leach from plastic, particularly when under high temperature or pressure. Capsule coffee, coffee brewed from a single-serve coffee machine using a pre-packed plastic capsule, is becoming popular but there are concerns that it may increase exposure to ECs. Therefore, the objective of this study was to identify and quantify the ECs in capsule coffee extracts and compare them to the ECs present in coffee extracts prepared using a method devoid of plastic. Methods Twenty-two top-selling varieties of plastic capsule coffe

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Pradhan, Deepak, P. Biswasroy, Kapil, Kajol, Jatin, and R. Pradhan. "Qualitative and quantitative analysis of caffeine in some commercial brands of tea consumed in India." Journal of Ayurvedic and Herbal Medicine 3, no. 4 (2017): 200–204. http://dx.doi.org/10.31254/jahm.2017.3406.

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Caffeine is a common organic molecule found in many beverages such as coffee, tea, energy drinks and cola, which make the drinks addictive. Caffeine has drawn more attention due to its physiological effects beyond its stimulatory effect on central nervous system, hence it is used both recreationally and medically to reduce physical fatigue and restore mental alertness when unusual weakness or drowsiness occurs. Caffeine content in various energy drinks and beverage varies from 10 to 50 mg of caffeine per serving; however the US Food and Drug Administration (FDA, 2006) limits the maximum amount

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Rashid, Sabrina, and Kamal Ghose. "Organisational culture and the creation of brand identity: retail food branding in new markets." Marketing Intelligence & Planning 33, no. 1 (2015): 2–19. http://dx.doi.org/10.1108/mip-10-2013-003.

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Purpose – The purpose of this paper is to explore the relationship between organizational culture and brand identity in the retail food and beverage industry and also to explore how independent retail coffee shops and cafes build their brands. The evolution of coffee drinking in many new markets is following a pattern similar to the one witnessed in New Zealand. Design/methodology/approach – A qualitative approach using semi-structured interviews, field notes, photographs and empirical material was carried out with 15 independent coffee shops and nine franchise coffee shops in Christchurch, Ne

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