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Journal articles on the topic 'Cognitive dissonance'

Author: Grafiati
Published: 4 June 2021
Last updated: 9 June 2025

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1

Borah, Tulika, Sampreety Gogoi, and Ankita Dutta. "Cognitive dissonance: its role in decision making." ADVANCE RESEARCH JOURNAL OF SOCIAL SCIENCE 11, no. 2 (December 15, 2020): 69–72. http://dx.doi.org/10.15740/has/arjss/11.2/69-72.

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Cognitive dissonance theory proposes that when people hold two psychologically inconsistent cognitions (ideas, beliefs), dissonance arises. People generally consider the experience of tension to be both undesirable and unsustainable, thus, people seek to reduce tension when it occurs. In general, people attempt to avoid situations that may result in cognitive dissonance. According to festinger, when dissonance does occur, people attempt to reduce it in one of three ways: change one of the dissonant cognitions, add new cognitions that are consonant with what one already believes or decrease the perceived importance of the dissonant cognition. When making decisions humans commonly become victim of cognitive dissonance. Festinger (1957) found that cognitive dissonance can provide a serious hindrance to proper decision making, and reducing dissonance may significantly improve decision making skills.
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2

Welles, James F. "Cognitive Dissonance Revisited." Neuroscience and Neurological Surgery 2, no. 1 (February 6, 2018): 01. http://dx.doi.org/10.31579/2578-8868/025.

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3

Grossman, Wendy M. "Cognitive dissonance." Philosophers' Magazine, no. 68 (2015): 30–31. http://dx.doi.org/10.5840/tpm2015687.

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4

Pliakou, Marianna. "Cognitive dissonance." Early Years Educator 16, no. 7 (November 2, 2014): 35–37. http://dx.doi.org/10.12968/eyed.2014.16.7.35.

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Gbadamosi, Ayantunji. "Cognitive dissonance." International Journal of Retail & Distribution Management 37, no. 12 (November 6, 2009): 1077–95. http://dx.doi.org/10.1108/09590550911005038.

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6

Taylor, Nicholas H. "Cognitive Dissonance and Early Christianity a Theory and Its Application Reconsidered1." Religion and Theology 5, no. 2 (1998): 138–53. http://dx.doi.org/10.1163/157430198x00020.

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AbstractCognitive dissonance was one of the first social scientific concepts to be applied in New Testament studies. J Gager in Kingdom and community (1975) used cognitive dissonance theory to account for Christian responses to disconfirmation of their eschatological expectations. In a later article (1981) he used the theory to illuminate Paul's conversion. It was with the same intention that Segal (1990) applied this among other theories. Räisänen implicitly draws upon, if not the theory, then the thinking and observations which lie behind it in his study of Paul and the Jewish Law (1986). In my own previous work (1992; 1993; 1996) I have sought to apply cognitive dissonance both to Paul's conversion and to its much later repercussions for his views on matters of Jewish heritage and observance. Opposition to the use of cognitive dissonance theory in New Testament Studies has been led by Malina (1986). Drawing upon the cautions raised by Snow and Machalek (1982), Malina argues that cognitive dissonance theory is inappropriate to the early Christian situation, as the culture accommodated anomalous beliefs and practices without any consciousness of their incompatibility. Malina therefore suggests that, rather than Festinger's notion of cognitive dissonance (1957), Merton's conception of normative ambivalence (1976) should be used to account for discrepancies in the records of early Christianity. A corollary of this would be that dissonant information would not generate any pressure towards resolution in the early Christian context. This article will examine Malina's criticisms of the use of cognitive dissonance theory in Biblical Studies. Particular attention will be given to the question whether cognitive dissonance and normative ambivalence can in reality be deemed to be mutually exclusive alternatives. It will be argued that situations do occur where anomalies do not generate cognitive dissonance, and these are more adequately accounted for in terms of normative ambivalence. However, there remain situations where the stress occasioned by discrepant beliefs, practices, and experiences is evident. These situations are more adequately accounted for by cognitive dissonance. The theory therefore remains a valid tool for New Testament studies.
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Edy, Irwan Christanto. "Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia)." Formosa Journal of Science and Technology 4, no. 1 (January 31, 2025): 239–50. https://doi.org/10.55927/fjst.v4i1.13500.

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The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research uses a quantitative approach. The novelty of research is cognitive dissonant behavior by examining its constituent factors. Respondents include the millennial generation who buy fashion products on Shopee. Purposive sampling method. The data collection technique uses a closed questionnaire. The data is statistically analyzed with SEMPLS. The findings of the analysis showed that cognitive dissonance was positively and significantly influenced by lifestyle. The implication of this research is that in online business, every marketer, especially fashion products, must understand the characteristics of the lifestyle that develops in society. Lifestyle is a very strong shaping factor in cognitive dissonance purchasing decisions.
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8

Levine, Joseph, Yoram Barak, and Ilana Granek. "Cognitive Group Therapy for Paranoid Schizophrenics: Applying Cognitive Dissonance." Journal of Cognitive Psychotherapy 12, no. 1 (January 1998): 3–12. http://dx.doi.org/10.1891/0889-8391.12.1.3.

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Psychotherapy with paranoid schizophrenics is a hard and often unrewarding task. Individual and group therapies are usually supportive only and are not aimed at changing the paranoid mode of thinking. Although cognitive therapy has been applied in schizophrenic patients, it has not gained wide acceptance. Cognitive dissonance postulates that individuals experience discomfort and tension when holding two dissonant beliefs simultaneously. We here present the group therapy of six schizophrenic paranoids treated by modified cognitive group therapy implementing cognitive dissonance as the vector of change. A control group of six age- and sex-matched paranoid schizophrenics was treated by supportive group therapy. Analysis of the results, using the Positive and Negative Syndrome Scale (PANSS), during therapy and at follow-up of 4 weeks demonstrates statistically significant improvement in total PANSS score as well as in the positive symptoms subscale.
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9

Yim, Dobin, Qiang Gao, and Jiban Khuntia. "Semantic and Sentiment Dissonant Framing Effects on Online News Sharing." Communications of the association for information system 46, no. 1 (June 2020): 638–55. http://dx.doi.org/10.17705/1cais.04627.

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Information artifacts incorporate cognitive elements in their design to inform users about and entice them to consume relevant content. Sparse research has examined how to design cognitive elements in information artifacts in the digital news platforms context. This study investigates how information artifacts’ semantic and sentiment elements convey meaning and emotion to elicit users to share online news. We propose a dissonant framework and hypothesize that three dissonance dimensions (namely, semantic dissonance, textual sentiment dissonance, and visual sentiment dissonance) influence news sharing. We tested the hypotheses using real-world data from 2013 to 2015 from Mashable—a popular digital news platform. We used novel machine-learning techniques to extract topics and sentiments from text and photos in news articles. Findings from our econometric analysis support that textual sentiment and visual sentiment dissonance positively affect news sharing.
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10

Brooksbank, Roger, and Sam Fullerton. "Cognitive dissonance revisited." Asia Pacific Journal of Marketing and Logistics 32, no. 8 (January 17, 2020): 1759–82. http://dx.doi.org/10.1108/apjml-01-2019-0068.

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PurposeIn revisiting Festinger's theory of cognitive dissonance, this paper seeks to go beyond traditional business-to-consumer (B2C) research parameters and explore the full extent of its potential application within a New Zealand business-to-business (B2B) purchasing context.Design/methodology/approachThe study's core findings are based on four separate focus group discussions with B2B salespeople. Responses were recorded and analysed according to the manifest content of the discussions. These focus groups were preceded by, and followed up with, two other enquiries that sought the perspectives of B2B buyers.FindingsIntended for use as a learning tool for aspiring B2B salespeople and their instructors, a new typology of four generic potential post-decision ‘cognitive states’ is proposed, which, depending on the scenario at hand, will likely reflect the buyer's mindset.Research limitations/implicationsThe generalisation of findings may be somewhat limited because the focus groups were drawn from a convenience sample totalling just 20 practitioners. Some participants might also have felt slightly constrained, leading to opinions that are subject to bias.Practical implicationsExamples of differing buying scenarios are profiled and explained from the perspective of their implications for salespeople. Suggestions as to how sellers can best accommodate the post-decision cognitive states experienced by their buyers are delineated.Originality/valueConventional wisdom suggests that post-purchase cognitive dissonance is the sole ‘cognitive state’ towards which a B2B salesperson needs to be attuned to for the purpose of taking some form of accommodating action. However, this study indicates that three other states relating to the aftermath of a buyer's decision, whether a purchase is made or not, also merit attention.
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Gerasimov, Grigory A. "The cognitive dissonance." Clinical and experimental thyroidology 14, no. 1 (June 6, 2018): 6–10. http://dx.doi.org/10.14341/ket9662.

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The first 1000 days of life (the period between conception and the second birthday) is a window of opportunity for brain development, a unique period when the foundations for optimal growth and development of the nervous system are laid throughout the entire life. Previously it was believed that the main factor that negatively affects the psychomotor development of a child is maternal hypothyroidism in the early stages of pregnancy. However, numerous experimental and epidemiological studies have shown that the development of the nervous system of the fetus is disrupted when a woman has isolated hypothyroxinemia in early pregnancy. The cause of neuropsychiatric disorders in this case is the inadequate availability of maternal thyroxin for the developing brain. Universal salt iodization and fortification of flour with folic acid and iron is a reliable means of preventing micronutrient deficiency in the first 1000 days of life. It is important that this prevention begins before conception and lasts until the end of the neurogenesis period. However, in practice, effective mass methods of prevention are ignored in favor of certain “individual” approaches, the possibilities of which are severely limited.
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Thamrin, Muhammad Husni, Oemar Madri Bafadhal, and Anang Dwi Santoso. "What promotes cognitive dissonance among anti-vaccine members in Indonesia?" International Journal of Public Health Science (IJPHS) 12, no. 1 (March 1, 2023): 203. http://dx.doi.org/10.11591/ijphs.v12i1.22125.

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This study aimed to examine the influence of expectations on vaccines, trust in government, perceived threats, and information overload to cognitive dissonance and its implications for vaccine use, behavioral negotiation, and information avoidance. After we formulated eight hypotheses, all of them was tested using the partial least squares structural equation modeling (PLS-SEM) method. This study involved 173 community members to fill out a questionnaire with 31 questions. The results showed that expectations of vaccines and information overload affected cognitive dissonance. In contrast, the perceived threat due to the COVID-19 pandemic and trust in the government did not affect cognitive dissonance. We also found that cognitive dissonance negatively and significantly affected vaccine use and positively and significantly affected behavior to continue negotiating and avoiding information related to COVID-19 vaccination. This study is among the first to examine members of the anti-vaccine community quantitatively and practically attempts to intervene in the anti-vaccine community so that they are cognitively dissonant are to increase expectations of vaccination and confuse them by presenting the information overload they receive.
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Muhammad, Husni Thamrin, Madri Bafadhal Oemar, and Santoso Dwi. "What promotes cognitive dissonance among anti-vaccine members in Indonesia?" International Journal of Public Health Science (IJPHS) 12, no. 1 (March 1, 2023): 203~214. https://doi.org/10.11591/ijphs.v12i1.22125.

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This study aimed to examine the influence of expectations on vaccines, trust in government, perceived threats, and information overload to cognitive dissonance and its implications for vaccine use, behavioral negotiation, and information avoidance. After we formulated eight hypotheses, all of them was tested using the partial least squares structural equation modeling (PLSSEM) method. This study involved 173 community members to fill out a questionnaire with 31 questions. The results showed that expectations of vaccines and information overload affected cognitive dissonance. In contrast, the perceived threat due to the COVID-19 pandemic and trust in the government did not affect cognitive dissonance. We also found that cognitive dissonance negatively and significantly affected vaccine use and positively and significantly affected behavior to continue negotiating and avoiding information related to COVID-19 vaccination. This study is among the first to examine members of the anti-vaccine community quantitatively and practically attempts to intervene in the anti-vaccine community so that they are cognitively dissonant are to increase expectations of vaccination and confuse them by presenting the information overload they receive.
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14

Nakamba, MEd, Ruth, Ecloss Munsaka, PhD, and Bestern Kaani, PhD. "The Level of Cognitive Dissonance among Learners in the Selected Secondary Schools of Lusaka District, Zambia." International Journal of Research and Scientific Innovation XI, no. X (2024): 373–80. http://dx.doi.org/10.51244/ijrsi.2024.1110031.

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This study sought to determine the level of cognitive dissonance among learners in selected secondary schools of Lusaka District. The sample comprised 200 randomly selected pupils from two secondary schools of Lusaka District. This study employed a cross sectional survey research design. Cognitive dissonance scale was employed to determine the level of dissonance among learners. Overall cognitive dissonance results revealed that 50% of learners experienced high level of dissonance. The cognitive dissonance sub scales represented personal domain and external domain. Among the sub scales representing personal domain, family dissonance had the lowest mean score while the subscale with the highest mean was personal adjustment. For the impersonal domain, cognitive dissonance based on school and learning had the lowest mean score while cognitive dissonance based on perpetuance had the highest mean score. Similarly, findings indicated significant difference in the level of cognitive dissonance among learners according to school and gender. In conclusion, the level of cognitive dissonance is high among learners in Zambia.
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15

Raima, Shirinova, Licia Bagini, Qarshibaeva Uljan, and Qo‘shaeva Gulchehra. "problem of cognitive dissonance in translation and the ways of overcoming it." Linguistics and Culture Review 5, S1 (November 16, 2021): 1569–81. http://dx.doi.org/10.21744/lingcure.v5ns1.1793.

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In modern linguistics there is a considerable increase of the scientific works on cognitive aspect of the language and cognitive interpretation of the literary translation. The article discusses the cognitive dissonance phenomenon in literary translation and its role and importance in the study of cognitive dissonance and scientific research. The phenomenon of dissonance, consonance, and cognitive dissonance, and their linguistic meanings in different dictionaries have been looked through. At the same time, it is determined that cognitive dissonance is not only the object of modern linguistics and translatology but also the research in the field of music, economics, and information technology. The works of the foreign scientists as V.G.Voskoboynik, T.V.Drozdova, A.M.Kaplunenko, Y.S.Kimishnikova, S.V.Biyakova, O.A.Hopiyaynen, C.Gallen, R.Lemieux, E.G Miklos on cognitive dissonance and their conceptual methods have been studied as well. In particular, the cognitive dissonance phenomenon in the works translated from French into Uzbek and from Uzbek into French has been analyzed by examples. The phenomenon of cognitive dissonance is studied within an indirect translation frame, where realities are mixed up, and the unnecessary cognitive element is introduced to the text. Four ways, the translators may deal with the cognitive dissonance in the translation process, have been recommended.
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D'Alessio, Dave, and Mike Allen. "Selective Exposure and Dissonance after Decisions." Psychological Reports 91, no. 2 (October 2002): 527–32. http://dx.doi.org/10.2466/pr0.2002.91.2.527.

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Well-known literature reviews from the 1960s question whether cognitive dissonance underlies experimental participants' selective exposure of themselves to consonant messages and avoidance of dissonant ones. A meta-analytic review of 16 studies published from 1956 to 1996 and involving 1,922 total participants shows that experimental tests consistently support the supposition that dissonance is associated with selective exposure ( r = .22, p < .001). Statistical power exceeded .99. Advances in statistical methodology and increased attention to selecting appropriate tests of dissonance theory were essential to finally resolving this question.
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Shahin Sharifi, Seyed, and Mohammad Rahim Esfidani. "The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty." International Journal of Retail & Distribution Management 42, no. 6 (June 3, 2014): 553–75. http://dx.doi.org/10.1108/ijrdm-05-2013-0109.

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Purpose – The purpose of this paper is to study how relationship marketing can reduce cognitive dissonance in post-purchase stage and, thereby, increase customer satisfaction and encourage loyalty under mediating roles of trust and cognitive dissonance. Design/methodology/approach – Based on a survey on consumers of cell phones, the authors tested the effects of relationship marketing on cognitive dissonance and then customer satisfaction, behavioural, and attitudinal loyalty, using structural equation modelling. Findings – The results indicate that, thanks to relationship marketing, consumers undertook less cognitive dissonance in post-purchase stage. Thus, as consumers faced less cognitive dissonance, they represented more satisfaction and thereby behavioural and attitudinal loyalty. Additionally, the study confirmed the mediating role of trust and cognitive dissonance. Practical implications – The results show that when brands and retailers make their ties with their customers stronger and encourage trust, they can discourage cognitive dissonance in post-purchase stage and thereby encourage customer satisfaction and behavioural and attitudinal loyalty. Originality/value – Literature on post-purchase behaviour and cognitive dissonance shows how cognitive dissonance can reduce post-purchase satisfaction. Our research adds to the literature of both relationship marketing and post-purchase behaviour.
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Ploger, Gavin W., Johnanna Dunaway, Patrick Fournier, and Stuart Soroka. "The psychophysiological correlates of cognitive dissonance." Politics and the Life Sciences 40, no. 2 (2021): 202–12. http://dx.doi.org/10.1017/pls.2021.15.

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AbstractThis preregistered study uses a combination of physiological measures to explore both the activation and reduction components of cognitive dissonance theory. More precisely, we use skin conductance to identify dissonance arousal, a short-term affective response to counter-attitudinal stimuli, and then use heart rate variability to measure dissonance reduction, which reflects longer-term patterns of emotional regulation and information processing. Our preliminary tests find weak evidence of dissonance arousal and no evidence of dissonance reduction using this physiological approach. We consequently reconsider (albeit optimistically) the use of physiology in future work on cognitive dissonance. We also discuss the implications of our findings for selective exposure and motivated reasoning.
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Fitri, Rani Agias. "Gambaran Disonansi Kognitif pada Wanita Perokok Dewasa Muda Berpendidikan Tinggi." Humaniora 4, no. 1 (April 30, 2013): 547. http://dx.doi.org/10.21512/humaniora.v4i1.3463.

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This research aims to get the description of cognitive dissonance of high educated young adult smoker women, such as the source of dissonance and how to lessen their dissonance. By qualitative research method through depth interview with four research subjects, it is found out that logical inconsistency, general opinion, and past experience are the source of dissonance. Culture norm becomes the source of dissonance only on three subjects. The way the four subjects lessen their cognitive dissonance are changing behavior element and increasing cognitive element whereas changing cognitive element is only done by one subject.
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Prof., Dr. Deepa Sikand Kauts Ms. Amritpal Kaur &. Ms. Harjit Kaur. "IMPACT OF STUDENT SUPPORT SYSTEM AND PARENTAL QUALIFICATION ON COGNITIVE DISSONANCE AMONG IXTH GRADE ADOLESCENT LEARNERS." Scholarly Research Journal for Interdisciplinary studies 13, no. 84 (September 24, 2024): 91–105. https://doi.org/10.5281/zenodo.13833039.

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<em>Cognitive Dissonance refers to the psychological inconsistency that people who hold two or more cognitions, and experiences i.e., it is a state of psychological discomfort called cognitive dissonance (Festinger, 1957). Cognitive dissonance started emerging from the age of 2 (Wiesmann et al., 2022) and existed till old age (Cooper and Feldman, 2019). However, adolescence became a critical phase to study cognitive dissonance as this stage undergoes a lot of changes such as psychological and physical changes.&nbsp; </em> <em>AIM OF THE STUDY: The present study aims to understand and find the relationship between the student support system and cognitive dissonance and on the other the study aims to understand the impact between parent qualification and cognitive dissonance. </em> <em>SAMPLE: A sample of 200 students has been taken from 10 private schools in the Amritsar district by using a simple random technique.</em> <em>METHOD: A descriptive study using a survey as a technique was conducted.</em> <em>STATISTICAL MEASURES USED: Mean, Coefficient of correlation, and Percentage analysis were adopted as a statistical technique.</em> <em>CONCLUSION: The study revealed that the student support system has a negative correlation with the cognitive dissonance of IX-grade learners of P.S.E.B schools, which that means, with the proper student support system, cognitive dissonance can be reduced. The study indicated that boys from these schools have higher cognitive dissonance scores than girls. And also concluded that parental qualification has an impact on cognitive dissonance.</em>
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Saleem, Sameer Ramadan, and Mohamad Ahmad Sawalha. "The Predictive Ability of Cognitive Dissonance at the Level of Critical Thinking Skills among Tenth Grade Students at Zarqa Educational District / UNRWA." Jordanian Educational Journal 9, no. 1 (January 30, 2024): 598–621. http://dx.doi.org/10.46515/jaes.v9i1.597.

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The study aimed to identify the predictive ability of cognitive dissonance at the level of critical thinking skills among tenth grade students at Zarqa Education District / UNRWA. The study sample consisted of (340) male and female students. Researchers used the cognitive dissonance scale, and translated critical thinking test (Watson-Glasar), the abbreviated British version. The results showed: No statistically significant differences in cognitive dissonance and critical thinking skills referred to the effect of gender. The results also showed that cognitive dissonance had ability of predictive at the level of critical thinking skills. As (69%) of the variance in critical thinking can be explained by the variance in (cognitive dissonance), meaning that (cognitive dissonance) predicts (69%) of the level of critical thinking. The researchers recommended that educators, including teachers and curriculum developers, to pay attention to strategies that raise cognitive dissonance because of their importance in developing critical thinking skills.
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Carkenord, David M., and Joseph Bullington. "Bringing Cognitive Dissonance to the Classroom." Teaching of Psychology 20, no. 1 (February 1993): 41–43. http://dx.doi.org/10.1207/s15328023top2001_9.

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We describe a classroom procedure that induces cognitive dissonance in students by pointing out inconsistencies between their behaviors and attitudes. Given that experimental tests of the concept of dissonance can sometimes be difficult to explain, enabling students to experience dissonance may make the teaching task easier. In an assessment of the exercise, most students reported feeling some dissonance and positively evaluated its effectiveness.
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23

Atoum, Adnan Yousef, and Omar Atallah Al-Adamat. "Cognitive dissonance and its relationship to academic engagement." Cognition, Brain, Behavior. An interdisciplinary journal 28, no. 1 (March 29, 2024): 53–67. http://dx.doi.org/10.24193/cbb.2024.28.04.

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The current study aimed to identify the level of cognitive dissonance among Al al-Bayt students in Jordan in terms of gender, academic major, and academic level. It also aimed to reveal the predictive ability of cognitive dissonance for academic engagement. The study sample consisted of 265 male and female students from Jordan. The study used the cognitive dissonance scale developed by Al-Adamat and Atoum (2023), and the academic engagement scale developed by Diab (2014) to collect the data. The results of the study indicated that the level of cognitive dissonance was moderate. They also showed that there are no statistically significant differences in the level of cognitive dissonance in terms of gender and academic major, while there are statistically significant differences in the level of cognitive dissonance in terms of academic level and in favor of the third- and fourth-year students. Additionally, the results indicated that cognitive dissonance contributed to predicting a percentage of 10.2% of the variance in academic engagement.
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Bonniot-Cabanac, Marie-Claude, Michel Cabanac, José F. Fontanari, and Leonid I. Perlovsky. "Instrumentalizing Cognitive Dissonance Emotions." Psychology 03, no. 12 (2012): 1018–26. http://dx.doi.org/10.4236/psych.2012.312153.

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Swendiman, Robert A. "Cognitive Dissonance in Training." Annals of Surgery 265, no. 6 (June 2017): 1062–63. http://dx.doi.org/10.1097/sla.0000000000002145.

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SELTZER, S., and I. BENDER. "Cognitive Dissonance in Endodontics†." Journal of Endodontics 29, no. 11 (November 2003): 714–19. http://dx.doi.org/10.1097/00004770-200311000-00008.

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De Vos, Jonas, and Patrick A. Singleton. "Travel and cognitive dissonance." Transportation Research Part A: Policy and Practice 138 (August 2020): 525–36. http://dx.doi.org/10.1016/j.tra.2020.06.014.

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28

Perlovsky, Leonid. "Music and cognitive dissonance." Physics of Life Reviews 25 (August 2018): 152–53. http://dx.doi.org/10.1016/j.plrev.2018.03.012.

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McKimmie, Blake M. "Cognitive Dissonance in Groups." Social and Personality Psychology Compass 9, no. 4 (April 2015): 202–12. http://dx.doi.org/10.1111/spc3.12167.

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30

HOLGOMB, HARMON R. "Cognitive Dissonance and Scepticism." Journal for the Theory of Social Behaviour 19, no. 4 (December 1989): 411–32. http://dx.doi.org/10.1111/j.1468-5914.1989.tb00158.x.

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31

Wiese, Michael D. "College Choice Cognitive Dissonance." Journal of Marketing for Higher Education 5, no. 1 (May 20, 1994): 35–48. http://dx.doi.org/10.1300/j050v05n01_04.

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32

Zuleeg, Fabian. "Editorial: Europe’s Cognitive Dissonance." Intereconomics 59, no. 3 (June 1, 2024): 122–23. http://dx.doi.org/10.2478/ie-2024-0025.

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Hassan Abdulfattah, Fattheia. "Empirical Analysis of Cognitive Dissonance Levels Validation in 3-Dimensional Relationship between Attitude and Behaviour (3D-RAB) Model among Students of King Abdul-Aziz University in Jeddah." International Journal of Business and Management 14, no. 4 (March 11, 2019): 194. http://dx.doi.org/10.5539/ijbm.v14n4p194.

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The study aims to empirically validate the cognitive dissonance levels in the model. A deductive approach has been adopted to measure the validity of cognitive dissonance levels. The main areas of concerns were; current behaviour, attitude towards the target behaviour, attitude towards change or maintain the behaviour, and cognitive dissonance levels. These concepts were examined through a questionnaire analysis. A deductive method has been used to empirically validate the cognitive dissonance levels, which have been proposed in the 3D-RAB model as well as indicate its implication on the persuasive paths. The model suggested that users would experience different level of dissonance for each state. The findings indicated that it is possible that individuals vary in the level and extent in which they experience dissonance. It was also found that there might be other factors that influence the cognitive dissonance levels in relation to the model.
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Oyetoro, Oyebode Stephen, Bosede Abimbola Adesina, and Tolulope Segun Eyebiokin. "Personal Epistemic and Learning Approaches as Predictors of Pre-service Teachers use of Strategies to Counter Cognitive Dissonance from Supervisor Feedback." African Journal of Teacher Education 9, no. 2 (October 29, 2020): 62–89. http://dx.doi.org/10.21083/ajote.v9i2.6131.

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This study investigated how epistemic and learning approaches of pre-service teachers (PRESETs) in Obafemi Awolowo University, Southwestern Nigeria, predict their use of strategies to counteract cognitive dissonance arising from incongruent feedback from supervisors. The study adopted the descriptive survey research design. The population comprised 192 PRESETs in the third and fourth year of their teacher training. Findings revealed that the PRESETs possessed sophisticated personal epistemic approaches and utilised the deep approach to learning more than the surface approach. It was also revealed that the PRESETs are likely to utilise multiple strategies to counteract cognitive dissonance that may arise from conflicting feedback from university assigned supervisors during teaching practice. Findings revealed a function with coefficients as follows: deep approach (0.78), simple knowledge (0.21), surface approach (0.22), innate ability (-0.015), quick learning (-0.09), omniscient authority (0.17) and certain knowledge (0.24). The structure was maximised for 77% of PRESETs with high use of strategies to counteract dissonance arising from incongruent supervisors’ feedback; 36.7% and 67.6% of PRESETs with moderate and low dissonance reduction strategy users respectively. The conclusion reached was that teacher educators and other stakeholders should be made aware of these findings. Also, these findings should be incorporated in the implementation of course contents on sources of cognitive dissonances during teaching practice and how to counter them.
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Joshi, Sanjay, and Jaydip Chaudhari. "Cognitive Dissonance Among Retail Investors Dealing in Equity Market." Journal of Management and Entrepreneurship 17, no. 3 (2023): 41–51. https://doi.org/10.70906/20231703041051.

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The study aimed to identify the factors affecting pre-buy/sell confusion and post-cognitive dissonance among investors in equity shares dealing and to identify dissonance reduction strategies adopted by investors to reduce their dissonance in equity shares dealing. ‘Descriptive –Single Cross-Sectional’ research design has been used in this study. Primary Data was collected using the Survey method (Structured Questionnaire) of respondents (Investors) of significant areas of Surat city. Generally, these data types are gathered from numerous sources such as books, past studies, and websites. 140 sample sizes were considered and extracted through the NonProbability Sampling Method – Convenience and Snowball Sampling. Data was collected from investors participating in the equity market who are active investors and not traders. In conclusion, three major confusion factors were identified: Product/Service Overload Confusion, Ambiguity and Overloaded/Fake Information Confusion. Moreover, four prominent factors for cognitive dissonance arise: dissonance, choice-based dissonance, dissonance reduction, and action-based dissonance. Further, the dissonance reduction strategies mostly prevailing among Surat investors are affirmative consonance, confirmatory consonance and negative word-ofmouth.
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Al-Adamat, Omar Atallah, and Adnan Yousef Atoum. "Cognitive dissonance and its relationship to emotional intelligence." Cognition, Brain, Behavior. An interdisciplinary journal 26, no. 4 (December 20, 2022): 215–29. http://dx.doi.org/10.24193/cbb.2022.26.12.

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The current study aimed to identify the level of cognitive dissonance among students of Al al-Bayt University in Jordan in terms of gender, academic specialization and level, and to reveal the predictive ability of emotional intelligence for cognitive dissonance. The study sample consisted of 235 male and female students from Al al-Bayt University. The Cognitive Dissonance Scale (Al-Adamat &amp; Atoum, 2022) and the Emotional Intelligence Scale (Al-Alwan, 2011) were used to collect the data. The findings of this study indicated that the level of cognitive dissonance was average. Statistically significant differences were identified in the level of cognitive dissonance in terms of gender, higher scores being reported by males. Also, there were significant differences in terms of academic specialization, in the favor of humanities major, and academic level, in the favor of the second, third and fourth year students. In addition, findings revealed that emotional intelligence explained 9.3% of the cognitive dissonance variance.
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Liu, Yu-Lun, and Ching-Jui Keng. "Cognitive Dissonance, Social Comparison, and Disseminating Untruthful or Negative Truthful Ewom Messages." Social Behavior and Personality: an international journal 42, no. 6 (July 16, 2014): 979–95. http://dx.doi.org/10.2224/sbp.2014.42.6.979.

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In this research we explored consumers' intentions to provide untruthful or negative truthful electronic word-of-mouth (eWOM) messages when undergoing conflicting cognitive dissonance and after experiencing social comparison. We recruited 480 Taiwanese Internet users to participate in a scenario-based experiment. The findings show that after making downward comparisons on the Internet, consumers with high cognitive dissonance were more inclined to disseminate negative truthful eWOM messages compared to consumers with low cognitive dissonance. After making upward comparisons, it was found that consumers with high cognitive dissonance were more likely to make untruthful eWOM statements compared to those with low cognitive dissonance. It is recommended that marketers monitor eWOM in an effort to reduce the incidence of consumers' negative truthful and untruthful eWOM messages.
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Burke, Shaunna M., Andrew C. Sparkes, and Jacquelyn Allen-Collinson. "High Altitude Climbers as Ethnomethodologists Making Sense of Cognitive Dissonance: Ethnographic Insights from an Attempt to Scale Mt. Everest." Sport Psychologist 22, no. 3 (September 2008): 336–55. http://dx.doi.org/10.1123/tsp.22.3.336.

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This ethnographic study examined how a group of high altitude climbers (N = 6) drew on ethnomethodological principles (the documentary method of interpretation, reflexivity, indexicality, and membership) to interpret their experiences of cognitive dissonance during an attempt to scale Mt. Everest. Data were collected via participant observation, interviews, and a field diary. Each data source was subjected to a content mode of analysis. Results revealed how cognitive dissonance reduction is accomplished from within the interaction between a pattern of self-justification and self-inconsistencies; how the reflexive nature of cognitive dissonance is experienced; how specific features of the setting are inextricably linked to the cognitive dissonance experience; and how climbers draw upon a shared stock of knowledge in their experiences with cognitive dissonance.
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McGrath, April. "Dealing with dissonance: A review of cognitive dissonance reduction." Social and Personality Psychology Compass 11, no. 12 (November 10, 2017): e12362. http://dx.doi.org/10.1111/spc3.12362.

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Harmon-Jones, Eddie, and Cindy Harmon-Jones. "Cognitive Dissonance Theory After 50 Years of Development." Zeitschrift für Sozialpsychologie 38, no. 1 (January 2007): 7–16. http://dx.doi.org/10.1024/0044-3514.38.1.7.

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Abstract. Research and theoretical developments on the theory of cognitive dissonance are reviewed. After considering the self-consistency, self-affirmation, and aversive consequences revisions, the authors review research that has challenged each of the revisions and that supports the original version of the theory. Then, the authors review the action-based model of dissonance, which accepts the original theory's proposal that a sufficient cognitive inconsistency causes dissonance and extends the original theory by proposing why cognitive inconsistency prompts dissonance. Finally, the authors present results from experiments examining predictions derived from the action-based model and neural processes involved in dissonance reduction.
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Karkera, Dr Bhavika R., and Dr Vanitha Esaimani. "Analysing the Cognitive Dissonance Behaviour of a Customer before Buying Products in Retail Stores." Revista Gestão Inovação e Tecnologias 11, no. 4 (September 22, 2021): 5595–608. http://dx.doi.org/10.47059/revistageintec.v11i4.2585.

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Today, Indian retail is seeing unprecedented growth. India's sector has a larger customer base, it is very important for retail businesses to understand consumer behaviour very effectively. In the process of understanding consumer behaviour, it is vital to understand the cognitive dissonance behaviour of a customer before buying to retain the consumer for long term. Cognitive dissonance also can influence the perception and sense of oneself, which leads to poor self-esteem and self-worth. Cognitive dissonance has several consequences because people want to prevent this discomfort. Dissonance may affect people's behaviour, ideas and decisions. This research aims to study cognitive dissonance behaviour of customer before buying products in retail stores. The study used analytical and descriptive research methodology, all primary data was obtained by using structured questionnaires and secondary data collected from various published research papers from ProQuest and EBSCO databases. The study concludes that cognitive dissonance behaviour of a customer has an wider impact on buying behavior of retail customer.
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Behm Cross, Stephanie, Nermin Tosmur-Bayazit, and Alyssa Hadley Dunn. "Whiteness as a Dissonant State: Exploring One White Male Student Teacher’s Experiences in Urban Contexts." Journal of Teacher Education 70, no. 4 (May 7, 2018): 306–18. http://dx.doi.org/10.1177/0022487118774038.

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Studies on student teaching continue to suggest that preservice teachers’ feelings of dissonance are related to disparate views of teaching and learning between universities and schools. Drawing on interview, artifact, and observation data, the authors utilize Cognitive Dissonance and Critical Whiteness Studies to make different sense of the experiences of one White student teacher (Brett). Results indicate that Brett experienced dissonance related to fractured relationships, misaligned teaching strategies, and disengagement as he taught youth of color. Importantly, the use of Critical Whiteness Studies helped to additionally reveal the way Whiteness affected Brett’s movements toward consonance—mainly through rationalization and problematic notions of perseverance. The authors suggest that Whiteness itself is a dissonant state, and argue that conversations focused on dissonance from misaligned university theory and K-12 schooling practices is dangerously incomplete. Implications for research and practice are included.
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Knobloch-Westerwick, Silvia, Cornelia Mothes, and Nick Polavin. "Confirmation Bias, Ingroup Bias, and Negativity Bias in Selective Exposure to Political Information." Communication Research 47, no. 1 (July 18, 2017): 104–24. http://dx.doi.org/10.1177/0093650217719596.

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Selective reading of political online information was examined based on cognitive dissonance, social identity, and news values frameworks. Online reports were displayed to 156 Americans while selective exposure was tracked. The news articles that participants chose from were either conservative or liberal and also either positive or negative regarding American political policies. In addition, information processing styles (cognitive reflection and need-for-cognition) were measured. Results revealed confirmation and negativity biases, per cognitive dissonance and news values, but did not corroborate the hypothesis derived from social identity theory. Greater cognitive reflection, greater need-for-cognition, and worse affective state fostered the confirmation bias; stronger social comparison tendency reduced the negativity bias.
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Muafi, Muafi. "Nexus Between Islamic Spiritual Value, Cognitive Dissonance, Perceived Social Status, and Business Longevity." Esensi: Jurnal Bisnis dan Manajemen 10, no. 1 (December 24, 2020): 1–18. http://dx.doi.org/10.15408/ess.v10i1.13714.

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This research aims to analyses the relationship pattern between Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The research object is in East Java Province and Special Region of Yogyakarta Province, Indonesia. The sampling technique is using purposive sampling with the respondents in those two areas. The data analysis technique is using Partial Least Square. The findings of this research are: first, Islamic Spiritual value can minimize the occurrence of employee supervisors’ Cognitive dissonance and can improve business longevity. Second, cognitive dissonance and can improve perceived social status. Third, Perceived Social Status can improve business longevity. This research provides theory contribution and development that includes Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity. The company can create policy and practice related to Islamic spiritual value, cognitive dissonance, perceived social status, and business longevity so that it can compete in the long term. This research connects the aspect of business longevity with Islamic spiritual value, cognitive dissonance, and perceived social status which is still rare to find.
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Maritza, Endhitya Davina, and Tiara Diah Sosialita. "Gambaran Disonansi Kognitif Pada Perempuan Dewasa Awal Yang Bertahan Dalam Hubungan Intimate Partner Violence (IPV)." Jurnal Syntax Fusion 3, no. 07 (July 21, 2023): 739–50. http://dx.doi.org/10.54543/fusion.v3i07.317.

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This research aims to describe the cognitive dissonance experienced by early adult women victims of Intimate Partner Violence (IPV). Researcher wants to know more of acts and impacts of violence, forms of cognitive dissonance experienced, the effect of dissonance reduction on victims' decisions to stay in IPV relationships, and coping strategies used by victims. This research uses a qualitative research method with an intrinsic case study approach involving three informants in the age range of 21-23 years. The participant search technique uses a purposive technique. The process of collecting research data is done through interviews with the member checking credibility technique. The data analysis technique used is data driven analysis technique. The results showed that the victim felt cognitive dissonance, namely a discrepancy between cognition and violent behavior committed by a partner. Victims are motivated to make the relationship work, they tend to make excuses, and rationalize the violence experienced to reduce perceived cognitive dissonance. The fear of loss, the belief that the partner will change, and the love for the partner made them stay in the relationship. Coping strategies used by IPV victims are seeking support from friends or people around them and channeling emotions through hobbies or activities they enjoy.
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46

Xi, Wen, Nigora Baymuminova, Yi-Wei Zhang, and Shi-Nyu Xu. "Cognitive Dissonance and Public Compliance, and Their Impact on Business Performance in Hotel Industry." Sustainability 14, no. 22 (November 11, 2022): 14907. http://dx.doi.org/10.3390/su142214907.

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In this study, we investigate whether cognitive dissonance and compliance with collective rationality affect hotel CEO management activities. The study surveyed a wide range of hotel employees, from new recruits to CEOs, within 5-star hotels in Seoul to analyze perceptions of organizational members. A canonical correlation analysis was used to empirically investigate the correlations and differences among constitutional concepts. The study also used regression analysis to analyze the influential relationship between variables. The study found that despite the differences in individual beliefs, compliance to collective beliefs increased when individuals complied and received compensation despite their individual differences. The performance perceptions of financial and non-financial management improved at that time. Some research conducted on the Cognitive Dissonance also demonstrates that individuals with cognitive dissonance modify their behavior and cognition to reduce dissonance. It is true that an individual’s opinion differs from that of the group, but adding a cognitive factor that an individual is compensated by participating in and respecting the group’s beliefs leads to public compliance with those beliefs. Due to the strong public cognition and beliefs within the organization, the individual attempts to keep his or her cognitive and belief systems consistent, but complies with them regardless of his or her cognitive and belief systems. Furthermore, it suggests that managers can improve their performance by compensating people for conforming to group rules, since management performance is the end goal of management, and public compliance affects it significantly.
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Metzger, Miriam J., Ethan H. Hartsell, and Andrew J. Flanagin. "Cognitive Dissonance or Credibility? A Comparison of Two Theoretical Explanations for Selective Exposure to Partisan News." Communication Research 47, no. 1 (November 26, 2015): 3–28. http://dx.doi.org/10.1177/0093650215613136.

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Selective exposure research indicates that news consumers tend to seek out attitude-consistent information and avoid attitude-challenging information. This study examines online news credibility and cognitive dissonance as theoretical explanations for partisan selective exposure behavior. After viewing an attitudinally consistent, challenging, or politically balanced online news source, cognitive dissonance, credibility perceptions, and likelihood of selective exposure were measured. Results showed that people judge attitude-consistent and neutral news sources as more credible than attitude-challenging news sources, and although people experience slightly more cognitive dissonance when exposed to attitude-challenging news sources, overall dissonance levels were quite low. These results refute the cognitive dissonance explanation for selective exposure and suggest a new explanation that is based on credibility perceptions rather than psychological discomfort with attitude-challenging information.
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Grace, Ing, Phang Phang, Ricadonna Pei Ling, and Zaiton Osman. "Causes of Customers’ Cognitive Dissonance and Product Return Frequency: A Malaysian Packaged Food Context." Asian Journal of Business and Accounting 15, no. 2 (December 31, 2022): 173–203. http://dx.doi.org/10.22452/ajba.vol15no2.6.

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Manuscript type: Research paper Research aims: The cost and frequency of purchased product return are of considerable concern to marketers and retailers. This paper examines the post-purchase cognitive states that influence product return and the drivers that cause cognitive dissonance. Design/Methodology/Approach: A total of 208 valid responses were collected and analysed using SPSS v.22 and SmartPLS 3.2.8 software. Research findings: The findings indicate that emotional dissonance and product dissonance were the main contributing factors determining product return frequency. Switching barriers, customer opportunism and customer attitude significantly affected the level of dissonance; the consideration of liberal return policies and customer expectations of product did not. Findings support the mediating hypothesis of emotional dissonance, and show that product dissonance significantly affects emotional dissonance. Importantly, emotional dissonance has a larger impact on product return frequency than product dissonance. Theoretical implications: This study expands upon the existing literature by providing valuable insight into understanding the external and internal factors contributing to cognitive dissonance and product return frequency. Importantly, the study contributes to the conceptualisation of the mediating role of emotional dissonance in consumer behaviour, particularly in the retail context. Practitioner/Policy implications: The findings are useful in assisting grocery marketers in designing and implementing effective customer retention strategies and loyalty programmes. Pairing of right perceptions about product quality, quantity and volume with cost would be effective to reduce emotional dissonance, and retailers could highlight exclusive product offerings to reduce product dissonance. Research limitation/Implication: Future studies could take into account the influences of demographic variables and various communication platforms which might cause differences in consumers’ product return behaviours. This study only presents the findings of a cross-sectional study. A longitudinal study could be conducted to compare consumers’ product return patterns and cognitive dissonance over a longer time frame.
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Boiko, Yana. "Cognitive Consonance and Cognitive Dissonance as Determinants of Plurality in Translation of Shakespeare’s Plays." Studies about Languages 41, no. 1 (December 12, 2022): 111–28. http://dx.doi.org/10.5755/j01.sal.41.1.31200.

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The proposed paper presents the methodology of frame modelling for substantiating the phenomena of cognitive consonance and cognitive dissonance as the determining factors of Ukrainian retranslations of Shakespeare’s plays. By postulating the hypothesis that plurality in translation of the original text depends on the cognitive consonance or cognitive dissonance between the author and the translator, the author of the paper tends to extrapolate the concepts of cognitive consonance and cognitive dissonance to translation studies. Structuring the frame of the conceptual content of the lexical unit in the original text and its Ukrainian retranslations into such slots as reference, emotivity, imagery, evaluation, and stylistic colouring, the author of the paper tries to cover the most noticeable aspects of cognitive parameters of the translated text. It is argued that not only because of the difference in historical and cultural contexts, in which the original text and its retranslations are created, social and ideological peculiarities of the societies but also due to the translators’ personal worldviews, the translators can agree or disagree with the author’s ideas under the influence of cognitive consonance or cognitive dissonance and thus produce different translations. The research proves that different degrees of cognitive proximity between the lexical units in the original text and its Ukrainian retranslations are caused by consonance or dissonance between the cognitions of the author and translator/s. The highest degree of cognitive proximity of the original text and its retranslations is determined by cognitive consonance resulting in cognitive equivalents and/or cognitive analogues in translation; the lowest degree of cognitive proximity appears under the influence of cognitive dissonance resulting in cognitive variants.
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U K, Sagarika, and Dr Aryamol K B. "An Analysis of Draupadi's Cognitive Dissonance in The Palace of Illusions." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (April 4, 2025): 1–9. https://doi.org/10.55041/ijsrem43780.

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The character of Draupadi in Chitra Banerjee Divakaruni's The Palace of Illusions will be analysed in this paper from the perspective of cognitive dissonance theory. The study shows that through internal conflicts, Draupadi's identity is formed and sculpted by her behavior in exploring contradictions in her thoughts, emotions, and actions. Drawing inspiration from Leon Festinger's theory of cognitive dissonance, this paper discusses psychological pain resulting from opposing tendencies, moral dilemmas, and social norms. The critique presents a case study of how Draupadi dealt with her dissonance: by either rationalising her action or generating pressure from the dissonance upon her. Keywords: Draupadi, The Palace of Illusions, cognitive dissonance, Leon Festinger, psychological conflict, identity
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