Relevant bibliographies by topics / Color in advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Color in advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Color in advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Color in advertising"

1

Gupta, Dimple. "EFFECTS OF ADVERTISING COLORS ON SOCIETY." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (December 31, 2014): 1–2. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3583.

Full text
Abstract:
It is visible to us only because of the color of the objects in the ground. Objects of the same color are seen differently due to less and more amount of light on the ground. We get this diverse color from the sun itself. There are seven types of colors in the rays of the sun. And it is through them that the rainbow is formed in the sky. Color is a powerful psychological tool. Each color leaves different effects. Colors have a great impact on society, if color is removed from human life and nature, then all the people on this earth will start to look like monotonous, every person has different feelings towards colors. वस्तुओं के धरातल में रंग होने के कारण ही वह हमें दिखाई देती है। धरातलों पर प्रकाश की मात्रा कम व अधिक होने से एक ही रंग की वस्तुएँ अलग-अलग दिखाई देती है। यह विविध रंग हमें सूर्य के द्वारा ही सब वस्तुओं को प्राप्त होता है। सूर्य की किरणों में सात प्रकार के रंग होते है। और उन्हीं के द्वारा ही आकश में इन्द्रधनुष बनता है। रंग एक शक्तिशाली मनोवैज्ञानिक औजार है। हर रंग अलग-अलग प्रभाव छोड़ता है। रंगों का समाज पर बहुत प्रभाव पड़ता है यदि मानवीय जीवन और प्रकृति से रंग निकाल दिया जाय तो इस धरती पर सब सूना-सूना नीरस सा लगने लगेगा रंगों के प्रति हर व्यक्ति की भावनाएँ अलग-अलग होती है।
APA, Harvard, Vancouver, ISO, and other styles
2

Talaei, Marzieh. "Color , Feeling and Advertising." Kuwait Chapter of Arabian Journal of Business and Management Review 2, no. 6 (February 2013): 25–30. http://dx.doi.org/10.12816/0001205.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Monica, Monica, and Laura Christina Luzar. "Efek Warna dalam Dunia Desain dan Periklanan." Humaniora 2, no. 2 (October 31, 2011): 1084. http://dx.doi.org/10.21512/humaniora.v2i2.3158.

Full text
Abstract:
In daily life, color gives the spontaneous effect to psychological of people who see that color. When connected to the world of design and advertising, color could become one of the main tools to communicate the message. Therefore, the colour can conduce to increase the sales value or strengthen the image of product or corporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Color provides excellence in design. Each color has difference psychological effects, so that a designer can choose and accommodate the colors with the product to be advertised. Perception of color will be different between one person to the others. It is influenced by the culture of certain countries. In some regions or countries, colors have different meanings, then it becomes the order of designers to compose colors that will be used so thatappropriate to the design that will be made.
APA, Harvard, Vancouver, ISO, and other styles
4

Li, Yibing. "Exploration on the Application of Color Contrast and Harmony in Advertising Design." Asian Journal of Social Science Studies 6, no. 3 (October 6, 2021): 29. http://dx.doi.org/10.20849/ajsss.v6i3.934.

Full text
Abstract:
This paper briefly summarizes the principle of color contrast and color harmony, which mainly explains their applications in advertising design. From the exploration, it is found that the moderate contrast, sharp contrast and progressive contrast of color are often employed in advertising design, furthermore, the identity harmony, approximate harmony and order harmony is also widely used in advertising design. Therefore, in order to better carry out the application of color contrast and harmony, the advertising design department should actively train professionals in color, strengthen advertising design review and conduct the all-around market research.
APA, Harvard, Vancouver, ISO, and other styles
5

Зорина, М. В., and А. А. Садковкин. "Color marketing: how color affects on the emotional state of viewers." Modern scientist, no. 4 (May 27, 2024): 90–94. http://dx.doi.org/10.58224/2541-8459-2024-4-90-94.

Full text
Abstract:
цвет в нашей психике имеет определенное значение и оказывает влияния на поведение человека. Как правило, это работает на бессознательном уровне. Зная это, опытные маркетологи привлекают наше внимание и побуждают к покупке товаров и услуг. Правильно подобранные цвета и мелодии могут серьезно отразиться на эффективности рекламы, причем как в положительном, так и в отрицательном ключе. Роль цвета в рекламе трудно переоценить. Он помогает вызвать определенные эмоции, которые помогут продать продукт, обозначить позиционирование компании, расставить акценты и привлечь внимание потенциальной целевой аудитории. Цветовой маркетинг – востребованное направление, требующее глубинного изучения. Изучив разные исследования на эту тему, мы попытались определить какие цвета вызывают нас те или иные эмоции и понять использование каких из них будут иметь наиболее выгодную для рекламодателей обратную связь. Цель исследования – подтвердить гипотезу о том, что благодаря цвету можно управлять эмоциональным состоянием человека. В дальнейшем эта работа призвана помочь повысить эффективность рекламы, применяя цветовой маркетинг, создавая для своих рекламных кампаний определенный эмоциональный фон. color in our psyche has a certain meaning and influences human behavior. As a rule, it works on an unconscious level. Knowing this, experienced marketers attract our attention and encourage us to buy goods and services. Properly selected colors and melodies can seriously affect the effectiveness of advertising, and both in a positive and negative way. The role of color in advertising is difficult to overestimate. It helps to evoke certain emotions that will help to sell the product, to designate the positioning of the company, to set the accents and attract the attention of potential target audience. Color marketing is a demanded direction that requires in-depth study. Having studied different studies on this topic, we tried to determine what colors cause us certain emotions and understand the use of which of them will have the most profitable feedback for advertisers. The purpose of the study is to confirm the hypothesis that color can be used to control the emotional state of a person. In the future, this work is designed to help increase the effectiveness of advertising, using color marketing, creating a certain emotional background for their advertising campaigns.
APA, Harvard, Vancouver, ISO, and other styles
6

Talafuse, Anna, Brenda Dockery, and Claire Tevaseu. "Menstruation Product Advertising and Color." International Journal of Interdisciplinary Social and Community Studies 17, no. 2 (2022): 79–93. http://dx.doi.org/10.18848/2324-7576/cgp/v17i02/79-93.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

McGann, Anthony F., and David Snook-Luther. "Color Quality in Print Advertising." Journalism Quarterly 70, no. 4 (December 1993): 934–38. http://dx.doi.org/10.1177/107769909307000417.

Full text
Abstract:
This experimental study shows that use of color is important to the reader, but that quality of color is not critical. The authors suggest this finding may suggest to newspaper editors that use of color advertising could heighten their competition with magazines.
APA, Harvard, Vancouver, ISO, and other styles
8

Pilelienė, Lina, and Viktorija Grigaliūnaitė. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness." Scientific Annals of Economics and Business 64, s1 (December 1, 2017): 1–13. http://dx.doi.org/10.1515/saeb-2017-0036.

Full text
Abstract:
Abstract Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person); gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However, the research on the impact of shooting color temperature on its effectiveness is still scarce. Moreover, an assumption can be made that color temperature might cause a different effect depending on advertising spokesperson’s gender. The aim of this paper is to fill this gap by analyzing the relationship between spokesperson’s gender and advertising color temperature in a framework of advertising effectiveness. Neuromarketing research methods were applied to meet the aim and to determine the guidelines for its usage in advertising.
APA, Harvard, Vancouver, ISO, and other styles
9

Chen, Fenglei, Khunanan Sukpasjaroen, and Thitinan Chankoson. "Influence of light and color of advertising photography on consumers’ purchase intention." Innovative Marketing 18, no. 4 (December 28, 2022): 215–31. http://dx.doi.org/10.21511/im.18(4).2022.18.

Full text
Abstract:
With the rapid progress of information technology, short video advertising has flourished, and the performance of advertising images can stimulate consumers’ purchase behavior through short video platforms. Drawing on stimulus-organization-response (S-O-R) theory, this study explored the moderating role of short video platforms on the relationship between light and color of advertising photography and brand image and the mediating role of brand image between light and color and consumers’ purchase intention. The data were collected using a questionnaire focusing on consumers who purchased detergent products in major supermarkets in East China. The survey covered 200 respondents from different industries, genders, and education levels in various provinces and cities in East China. Collected data were analyzed using regression analysis. It was found that the light and color of advertising photography have a facilitating effect on consumers’ purchase intention. Furthermore, brand image mediates the relationship between light and color and consumers’ purchase intention. Finally, short video platforms can moderate the relationship between light and color and brand image. This study will encourage scholars to use the S-O-R model in academic research to investigate how advertising affects consumers’ purchase intention and guide companies to use short video platforms to advertise and increase product sales. AcknowledgmentThis paper is part of the Doctor of Philosophy Program in Management, Chakrabongse Bhuvanarth International Institute for Interdisciplinary Studies (CBIS), Rajamangala University of Technology Tawan-OK, Thailand. The researchers would like to thank all cited experts that contributed to this study.
APA, Harvard, Vancouver, ISO, and other styles
10

Schindler, Pamela S. "Color and contrast in magazine advertising." Psychology and Marketing 3, no. 2 (1986): 69–78. http://dx.doi.org/10.1002/mar.4220030203.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Color in advertising"

1

Hots, Khrystyna. "The influence of color in advertising." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13054.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Mendelsohn, Ellie Michelle. "The Effects of Color in Advertising." Thesis, The University of Arizona, 2014. http://hdl.handle.net/10150/321895.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Wang, Bin. "Augmenting Communication through Color: Color and Healthy Dining." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1588762911366207.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Alt, Melanie. "Emotional Responses to Color Associated with an Advertisement." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1206377243.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Weissglass, Keith. "Image manipulation in political advertisements how color and music influence viewer attitudes and emotions /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1120.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

McClanahan, Roxanne L. "Study of marketing techniques involving color and texture associations as used in book publishing /." Online version of thesis, 1990. http://hdl.handle.net/1850/11473.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Crockett, Chelsi, and Susan Waters. "Scroll In Color: Examining How Colors in Instagram Pictures Illicit Emotions in Users." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/honors/438.

Full text
Abstract:
This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.
APA, Harvard, Vancouver, ISO, and other styles
8

Crockett, Chelsi. "To Buy or Not to Buy: Consumer Purchase Behavior Based on Lifestyle Brand Logo Colors." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3734.

Full text
Abstract:
This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine United States residents 18 years of age and older who are not color blind or color deficient participated in a voluntary online survey where they were presented with several differently colored lifestyle brand logos and then prompted to choose which color of lifestyle brand logo would prompt them to purchase a product from the brand in question. The variables of gender, age and, favorite color were also examined in the survey. Results from Qualtrics Survey Software and SPSS showed that even though an individual chose a certain color as their favorite color, that favorite color was not always the color they chose when choosing the preferred color of a lifestyle brand logo.
APA, Harvard, Vancouver, ISO, and other styles
9

Купрєєва, Я. С. "Кольорові рішення в рекламній комунікації." Thesis, Українська академія банківської справи Національного банку України, 2006. http://essuir.sumdu.edu.ua/handle/123456789/60486.

Full text
Abstract:
Реклама – швидше за все, найдорожчий інструмент маркетингу. Вона збільшує ціну товару. Тому одні виробники мало користуються рекламними комунікаціями, а інші витрачають на рекламу більше мільярда доларів кожен рік. За 30-секундний рекламний ролик рекламодавець має заплатити більше 1 млн доларів, якщо він буде, скажімо, у перерві матчу на суперкубок з баскетболу, і не менше 400-600 тис., якщо такий показ буде перед грою чи після неї.
APA, Harvard, Vancouver, ISO, and other styles
10

Stalnecker, Zoe. "Email, Colors and Fonts: Responses to How Email Advertising Influences Consumer Buying Behavior and Judgment of Appeal." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/455.

Full text
Abstract:
This study examined how various combinations of colors and fonts in email advertisements affect a consumer’s likelihood of purchasing a product and her judgment of appeal. It further examined overall perceptions of email advertisements. The study conducted a survey containing eighteen simulated emails that was distributed over Amazon MTurk. A total of 116 participants in the United States took the survey. Results showed that most participants preferred a yellow foreground to orange and purple, and a blue background to red and green. Findings also revealed that Georgia font style was consistently preferred over Onyx font style. Results showed that emails comprising of a blue background, yellow foreground and Georgia font style were especially significant in influencing consumers to purchase a product and were the most appealing.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Color in advertising"

1

Cooper, Mimi. K'ŏlŏ bijŭnisŭ: Color smart. Sŏul-si: Onŭl ŭi Ch'aek, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Roberto, Carra, Imhoff Dan, Angeli Primo, and Primo Angeli Inc, eds. Making people respond: Design for marketing & communication. New York: Madison Square Press, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Thomas, W. Donald. Nostalgia Panamericana: Selling romance in color. Dunedin, Fla. (1801 Oak Creek Drive, Dunedin 34968): W.D. Thomas, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Carlos, Velasco, ed. 100 recuerdos en color: Carteles de publicidad comercial en España, 1870-1960. Las Palmas de Gran Canaria: Casa de Colon, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Cooper, Mimi. Color smart: How to use color to enhance your business and personal life. New York: Pocket Books, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

E, Carter David, ed. Blue is hot, red is cool: Choosing the right color for your logo. New York: HBI, 2001.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
7

Russell, Dale. The black & white book. Oxford: Phaidon, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Museum, George Eastman. Colorama: George Eastman Museum. Kempen, Germany: TeNeues Publishing Group, 2018.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

1944-, Berry Susan, and Martin Judy 1950-, eds. Designing with colour: How the language of colour works and how to manipulate it in your graphic designs. London: Batsford, 1991.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Tadiar, Neferti Xina M. 1964- and Davis Angela Y. 1944-, eds. Beyond the frame: Women of color and visual representations. New York: Palgrave Macmillan, 2005.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Color in advertising"

1

Blakeman, Robyn. "The Many Visual and Verbal Voices of Color." In Advertising Design by Medium, 49–62. New York: Routledge, 2022. http://dx.doi.org/10.4324/9781003255123-7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Hutchings, John B. "Expectations, Color and Appearance in Advertising and Packaging." In Expectations and the Food Industry, 57–74. Boston, MA: Springer US, 2003. http://dx.doi.org/10.1007/978-1-4615-0707-9_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Kyrousi, Antigone G., and George G. Panigyrakis. "Color in Print Advertising: Effects on Implicit and Explicit Memory and Priming." In Advances in Advertising Research (Vol. V), 29–45. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-08132-4_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Panigyrakis, George G. "Effect of Colour in Advertising: A Comparative Study of British and French Advertising Creative Executives." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 344–48. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_78.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Northey, Gavin, Mathew Chylinski, Liem Ngo, and Patrick van Esch. "The Cross-Modal Effects of Colour in Food Advertising: An Abstract." In Back to the Future: Using Marketing Basics to Provide Customer Value, 683–84. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-66023-3_222.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

"EXOTIC PANORAMAS AND LOCAL COLOR:." In Advertising Empire, 25–64. Harvard University Press, 2011. http://dx.doi.org/10.2307/j.ctvjghw4v.6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

"2. Advertising, Fashion, and Color." In Chromatic Modernity, 66–103. Columbia University Press, 2019. http://dx.doi.org/10.7312/stre17982-005.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

"1. Exotic Panoramas and Local Color: Commercial Exhibitions and Colonial Expositions." In Advertising Empire, 25–64. Harvard University Press, 2010. http://dx.doi.org/10.4159/9780674059238-004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

"Advertising in Color: Movie Posters and Genre." In Distant Viewing, 57–96. The MIT Press, 2023. http://dx.doi.org/10.7551/mitpress/14046.003.0006.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

"Chapter 3. Civil Rights and the Advertising Industry." In Madison Avenue and the Color Line, 113–56. University of Pennsylvania Press, 2008. http://dx.doi.org/10.9783/9780812203851.113.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Color in advertising"

1

Hutchings, John. "Color constrasts in advertising: facade colors of food and drink consumption venues." In 9th Congress of the International Color Association, edited by Robert Chung and Allan Rodrigues. SPIE, 2002. http://dx.doi.org/10.1117/12.464763.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Takahashi, Mika, Kazumi Fujibayashi, Tomomi Shimonaka, Masako Sato, and Kazuhiro Sawa. "Analysis of colors used on outdoor advertising in urban landscape: a case study in Osaka city." In 9th Congress of the International Color Association, edited by Robert Chung and Allan Rodrigues. SPIE, 2002. http://dx.doi.org/10.1117/12.464635.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Guohua,, Zuo. "Analysis of Graphic Design and Color Application in Tourism Advertising." In 2015 International Conference on Social Science and Technology Education. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icsste-15.2015.73.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Akbari, M. A., H. Takahashi, and M. Nakajima. "Discerning advisor: an intelligent advertising system for clothes considering skin color." In 2005 International Conference on Cyberworlds (CW'05). IEEE, 2005. http://dx.doi.org/10.1109/cw.2005.40.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Nancharaiah, B., A. Visva Sangeetha, A. Brahmareddy, Ramaganesh M, Nookala Venu, and R. Vijaya Kumar Reddy. "Analysis of Visual Communication Effect of Color in Print Advertising Design Based on Decision Tree Classification Algorithm." In 2023 Second International Conference On Smart Technologies For Smart Nation (SmartTechCon). IEEE, 2023. http://dx.doi.org/10.1109/smarttechcon57526.2023.10391823.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Onimaru, Kanta, Yusuke Osawa, Keiichi Watanuki, and Kazunori Kaede. "Effects of Dual Tasking with Visual Display Terminal Work and Advertisement Presentation on Workers' Interest and Emotions." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004675.

Full text
Abstract:
In recent years, the use of visual-display terminals (VDTs) such as PCs and cell phones, for work, is proliferating. To perform efficiently, workers must be able to concentrate on and become immersed in their work. Most VDT work is performed while connected to the Internet and unintended distractions such as Internet advertisements (that appear on the display during work) can interfere with concentration. Distracting advertisements are generally considered disturbing and socially problematic. Previous studies have reported that visually disturbing stimuli presented in the peripheral-visual field reduce the ability to concentrate on tasks that are performed using central vision and have suggested that Internet advertisements may adversely affect work efficiency and accuracy. In-feed advertisements that blend into the timeline of articles and SNS, and recommendation-widget advertisements at the bottom of certain articles have been attracting attention recently, and their market is rapidly expanding. These native advertisements deliver value in line with the interests of workers in a natural flow. They promote consumption and fulfil their fundamental role as advertisements. In this context, we plan to investigate appropriate advertisement-presentation conditions, for inclusion in the worker's field of vision, in which the advertisements are recognizable, and worker concentration is unaffected. We aim to consider advertisements that benefit both advertisers and workers. Our objective is to investigate the nature of the interest and emotions generated by the advertisements in the workers. A cognitive memory task will be created, and during its execution the system will place simulated advertisements on the monitor for effect analysis. Task results, subjective evaluation, and eye-gaze information will be used to investigate advertising-element effects (such as color and movement) on worker interest and emotion and the corresponding impact on work concentration. Therefore, this study will provide an in-depth understanding of advertisement impact on worker interests and emotions while examining advertisement presentation conditions that are beneficial to both advertisers and workers. The study will explore the benefits that Internet-advertising optimization can bring to individuals and will contribute to the development of more effective and acceptable advertising strategies.
APA, Harvard, Vancouver, ISO, and other styles
7

Granados González, Jerónimo. "Captando la mirada. Publicidad y reclamo en el espacio expositivo de Le Corbusier." In LC2015 - Le Corbusier, 50 years later. Valencia: Universitat Politècnica València, 2015. http://dx.doi.org/10.4995/lc2015.2015.699.

Full text
Abstract:
Resumen: Dentro de la obra de Le Corbusier, el espacio expositivo fue un tema ampliamente desarrollado. La idea de generar un prototipo teórico de museo, por ejemplo, fue recurrente a lo largo de toda su obra, como una idea latente, en gestación, a la espera del momento para ser llevada a la realidad de la construcción. En el caso concreto del museo de crecimiento ilimitado, desarrollado teóricamente a lo largo de la década de 1930, los pocos ejemplos construidos son ejecutados a partir de los años cincuenta. Al realizar una compilación de los ejemplos de espacios expositivos proyectados por Le Corbusier, siguiendo líneas tipológicas similares, en donde se incluyan no solo museos, sino también, pabellones y salas de exposición, montajes expositivos e, incluso, propuestas comerciales (donde lo expuesto es una mercancía), se constata que el número total de obras supera las ochenta, abarcando proyectos desde 1910 (la sala de exposiciones del Taller de artistas) hasta la muerte de Le Corbusier en 1965, con el último ejemplo proyectado: el museo del siglo XX en Nanterre. A la hora de analizar las distintas estrategias proyectuales empleadas por el maestro a la hora de enfocar la arquitectura expositiva, un punto interesante es el reclamo publicitario, la propaganda y la captación del interés de los visitantes, la relación con el diseño gráfico y la publicidad, el empleo del color, el grafismo o la cartelería. Todos estos aspectos son especialmente relevantes en el caso de pabellones de exposición y pabellones para marcas comerciales. Abstract: Within the work of Le Corbusier, the exhibition space was a theme widely developed. For example, the idea of a theoretical prototype of the museum was recurrent throughout his work, as a latent idea, waiting for the time to be taken to the reality of construction. In the case of the museum of unlimited growth, theoretically developed throughout the 1930s, the few built examples are executed from the fifties. In carrying out a compilation of examples of exhibition spaces designed by Le Corbusier, following similar typological lines, where not only museums but also pavilions, exhibition halls, expositions and even commercial proposals are included, we find that the total number of works exceeds eighty, covering projects since 1910 (the exhibition hall of the Ateliers d’Artistes) to the death of Le Corbusier in 1965, with the final example: the Museum of the 20th Century in Nanterre. When analyzing the different design strategies employed by the Master at the exhibition architecture, an interesting point is the study of advertising, propaganda (attracting the interest of visitors), the relationship with graphic design, and the use of color, graphics and signage. All these aspects are especially relevant in the case of exhibition halls and pavilions for trademarks. Palabras clave: pabellones; exposiciones; museos; publicidad. Keywords: pavilions; exhibitions; museums; advertising. DOI: http://dx.doi.org/10.4995/LC2015.2015.699
APA, Harvard, Vancouver, ISO, and other styles
8

Ryabinin, Konstantin, Konstantin Belousov, and Roman Chumakov. "Visual Analytics Tools for Polycode Stimuli Eye Gaze Tracking in Virtual Reality." In 31th International Conference on Computer Graphics and Vision. Keldysh Institute of Applied Mathematics, 2021. http://dx.doi.org/10.20948/graphicon-2021-3027-211-222.

Full text
Abstract:
This paper is devoted to extending the previously created unified pipeline for conducting eye-tracking- based experiments in a virtual reality environment. In the previous work, we proposed using SciVi semantic data mining platform, Unreal Engine and HTC Vive Pro Eye head-mounted display to study reading process in the immersive virtual reality. The currently proposed extension enables to handle so-called polycode stimuli: compound visual objects, which consist of individual parts carrying different semantics for the viewer. To segment polycode stimuli extracting areas of interest (areas, where the informant’s eye gaze is being tracked) we adopt Creative Maps Studio vector graphics editor. To integrate Creative Maps Studio into the existing pipeline we created plugins for SciVi platform to load and handle the segmented stimuli, place them in the virtual reality scenes, collect corresponding eye gaze tracking data and perform visual analysis of the data collected. To analyze the eye gaze tracks, we utilize a circular graph that allows comprehensive visualization of hierarchical areas of interest (mapping them to color- coded graph nodes grouped into the hierarchy with a help of multilevel circular scale) and corresponding eye movements (mapped to the graph edges). We tested our pipeline on two different stimuli: the advertising poster and the painting “The Appearance of Christ Before the People” by A. Ivanov (1857).
APA, Harvard, Vancouver, ISO, and other styles
9

Guimarães, Camila Ferreira. "Interventions in urban centers: questions about chromatic (dis)integration." In RECH6 - 6th International Meeting on Retouching of Cultural Heritage. València: Editorial Universitat Politècnica de València, 2021. http://dx.doi.org/10.4995/rech6.2021.13522.

Full text
Abstract:
This work aims to launch a critical perspective on the intervention actions undertaken lately in the historic center of the city of Uberaba – a medium size city in the countryside of the state Minas Gerais, Brazil. The central region of the city is made up of a set of buildings from the eclectic period that share space with modern buildings around the city's main square – Rui Barbosa Square. This square underwent several changes over time, highlighting the weaknesses in the construction of a heritage landscape in this territory, which supports collective memory. That said, we are interested in the contemporary transformations carried out in this region, which are related to both the market logic and the regulations regarding the clearing up the facades of historic buildings, such as the removal of advertising boards from stores. These reforms introduced new colors to the region, raising questions about the criteria (or lack thereof) for chromatic definition. The appeal to the use of strong colors without surveys or appropriate restoration techniques generates noise in the urban landscape. In this sense, we can ask ourselves if the advance in the promotion of heritage built by the public authorities can result in a tendency to trivialize the urban set. Specifically in this text, we will focus on the analysis of trivialization processes in urban sets of historical interest from the chromatic aspect, using comparative analyses, with structure analysis keys for the development of an initial critique of the cultural heritage in Uberaba.
APA, Harvard, Vancouver, ISO, and other styles
10

Men, Delai, Yitao Huang, and Xiaoping Hu. "Study of Colors Cognitive Preference in Grotesque Advertising with Influence Factors of Consumers Gender, Age and Living Areas." In 2013 International Conference on the Modern Development of Humanities and Social Science. Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/mdhss-13.2013.93.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Color in advertising"

1

Lotz, Rachel. Color Associations as Advertising Strategies: An Analysis of Consumer Attitudes Toward the Healthfulness of Energy Bar Packaging. Portland State University Library, January 2016. http://dx.doi.org/10.15760/honors.285.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Color in advertising' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography