Log in

Relevant bibliographies by topics / Color in advertising / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Color in advertising.

Dissertations / Theses on the topic 'Color in advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 31 dissertations / theses for your research on the topic 'Color in advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Hots, Khrystyna. "The influence of color in advertising." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13054.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Mendelsohn, Ellie Michelle. "The Effects of Color in Advertising." Thesis, The University of Arizona, 2014. http://hdl.handle.net/10150/321895.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Wang, Bin. "Augmenting Communication through Color: Color and Healthy Dining." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1588762911366207.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Alt, Melanie. "Emotional Responses to Color Associated with an Advertisement." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1206377243.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Weissglass, Keith. "Image manipulation in political advertisements how color and music influence viewer attitudes and emotions /." Diss., Connect to the thesis, 2005. http://hdl.handle.net/10066/1120.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

McClanahan, Roxanne L. "Study of marketing techniques involving color and texture associations as used in book publishing /." Online version of thesis, 1990. http://hdl.handle.net/1850/11473.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Crockett, Chelsi, and Susan Waters. "Scroll In Color: Examining How Colors in Instagram Pictures Illicit Emotions in Users." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/honors/438.

Full text

Abstract:

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.

APA, Harvard, Vancouver, ISO, and other styles

8

Crockett, Chelsi. "To Buy or Not to Buy: Consumer Purchase Behavior Based on Lifestyle Brand Logo Colors." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3734.

Full text

Abstract:

This research aims to examine the logos of lifestyle brands and explore whether certain logo colors elicit a purchase response in consumers. Color Theory and Impression Management Theory are examined alongside the idea of this study. Two-hundred-nine United States residents 18 years of age and older who are not color blind or color deficient participated in a voluntary online survey where they were presented with several differently colored lifestyle brand logos and then prompted to choose which color of lifestyle brand logo would prompt them to purchase a product from the brand in question. T

APA, Harvard, Vancouver, ISO, and other styles

9

Купрєєва, Я. С. "Кольорові рішення в рекламній комунікації". Thesis, Українська академія банківської справи Національного банку України, 2006. http://essuir.sumdu.edu.ua/handle/123456789/60486.

Full text

Abstract:

Реклама – швидше за все, найдорожчий інструмент маркетингу. Вона збільшує ціну товару. Тому одні виробники мало користуються рекламними комунікаціями, а інші витрачають на рекламу більше мільярда доларів кожен рік. За 30-секундний рекламний ролик рекламодавець має заплатити більше 1 млн доларів, якщо він буде, скажімо, у перерві матчу на суперкубок з баскетболу, і не менше 400-600 тис., якщо такий показ буде перед грою чи після неї.

APA, Harvard, Vancouver, ISO, and other styles

10

Stalnecker, Zoe. "Email, Colors and Fonts: Responses to How Email Advertising Influences Consumer Buying Behavior and Judgment of Appeal." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/455.

Full text

Abstract:

This study examined how various combinations of colors and fonts in email advertisements affect a consumer’s likelihood of purchasing a product and her judgment of appeal. It further examined overall perceptions of email advertisements. The study conducted a survey containing eighteen simulated emails that was distributed over Amazon MTurk. A total of 116 participants in the United States took the survey. Results showed that most participants preferred a yellow foreground to orange and purple, and a blue background to red and green. Findings also revealed that Georgia font style was consistent

APA, Harvard, Vancouver, ISO, and other styles

11

Karpets, V. "Influence of colors on people." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/40615.

Full text

Abstract:

Marketing and advertising employs the knowledge and practice of color psychology in its work to drive results. The main purpose of an ad is to motivate the viewer to take a course of action designed by the advertiser. Color is applied to the shape of a logo to represent an emotion, objective, a meaning, as well as to increase brand recognition. Disagreements in the perception of colors depends on origin, age, gender, and even state of health. Vivid and bright colors are popular amongst the youth, while older people feel more comfortable when surrounded by subdued shades.

APA, Harvard, Vancouver, ISO, and other styles

12

Bryant, Meghan. "Selling Race in America: Ideologies of Labor, Color, and Social Order in Nineteenth- and Twentieth-Century Advertising Imagery." W&M ScholarWorks, 2016. https://scholarworks.wm.edu/etd/1477067956.

Full text

Abstract:

Scholars have studied American advertising in terms of collectible Americana, histories of printing technology, and consumer culture. These approaches leave a gap in our understanding of American advertising in terms of its role as a powerful carrier of ideological value and a critical participant in national discourses on race and American identity. My study examines nineteenth- and twentieth-century advertising imagery and visual culture—including postcards, prints, and other related ephemera—reading such images as conscious commentary on contemporary racial, social, and economic issues. I e

APA, Harvard, Vancouver, ISO, and other styles

13

Natividad, Beverly Romero. "Rendering whiteness visible in the Filipino culture through skin-whitening cosmetic advertisements." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2974.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Gonzalez, Sierra Laura Catalina <1996&gt. "THE COLOR OF BEAUTY: Social and cultural construction of beauty ideals through the influence of advertising media (1920-2022)." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/22009.

Full text

Abstract:

Advertising has been a strategic tool that has served over the years to inform and persuade audiences about products or services through the media to motivate purchase action. Furthermore is a direct marketing approach that influences consumer decision making and has led many industries to spend significant financial resources in order to boost their sales and awareness of their products and services. The beauty industry has been no exception, as this kind of marketing is playing an essential role in brand communication and relationship. Corporations are aiming to raise their turnover and to

APA, Harvard, Vancouver, ISO, and other styles

15

Різниченко, Валерія, та Руслана Хиневич. "Пост-обробка іміджевої портретної фотографії". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10464.

Full text

Abstract:

Надано результати дослідження сучасних тенденцій пост-обробки фотографій. Метою стало ознайомлення з основними прийомами ретуші та кольорокорекції, а також визначення доцільності їх використання при обробці іміджевої портретної фотографії. В ході досліження було визначено ряд факторів, які характеризують іміджеву портретну фотографію. На основі аналізу найпоширеніших технік обробки фотографії була розроблена авторська методика ретуші та кольорокорекції. Охарактеризовано основні підходи до редагування портретної фотографії та визначено поняття "іміджева" фотографія.<br>In this article were give

APA, Harvard, Vancouver, ISO, and other styles

16

Dhouib, Malek. "Influence de la congruence entre la couleur de fond d’une annonce presse et la catégorie de produits présente dans l’annonce sur la mémorisation, les émotions et les attitudes." Thesis, Lorient, 2015. http://www.theses.fr/2015LORIL387.

Full text

Abstract:

Cette recherche a pour objet l’étude de l’effet du niveau de congruence entre la couleur de fond d’une annonce presse et la catégorie de produits présente dans l’annonce sur la mémorisation, les émotions et les attitudes des consommateurs exposés à l’annonce. Afin de vérifier nos hypothèses, nous avons développé un protocole expérimental. Dans un premier temps, nous avons conçu à l’aide de pré-tests quatre conditions de congruence et quatre conditions d’incongruence entre la couleur de fond d’annonces presses (bleu ou rouge) et la catégorie de produits présente dans les annonces (quatre catégo

APA, Harvard, Vancouver, ISO, and other styles

17

Tayebi, Shadi Sadat. "“The effectiveness of design elements like picture, text and color in aesthetic products advertisement” : (Comparing advertisement in two countries of Iran and Sweden)." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-13200.

Full text

Abstract:

This research analyzes the effectiveness of design elements like picture, text and color in aesthetic products advertisement; it compares advertisements in the two countries of Iran and Sweden. Dependent variables in this research are the opinion of Iranian and Swedish consumers and Independent variables are pictures (model, endorser, endorser age, endorser nationality and appeal), color (colorful and black &white) and text (typeface and text concept). Based on the causal research design, I analyze how a change in the design elements affects the opinion of consumers in Iran and Sweden abou

APA, Harvard, Vancouver, ISO, and other styles

18

Guerzoni, Lorenzo. "L'impatto del colore predominante e della posizione nell'ambito del social media advertising." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2016. http://amslaurea.unibo.it/12292/.

Full text

Abstract:

In questa tesi sperimentale cerco di verificare la seguente ipotesi: " Se il colore predominante di un’immagine - nell’ambito del social media advertising - è “caldo” piuttosto che “freddo”, allora l’annuncio ha un impatto più incisivo sull’utente."

APA, Harvard, Vancouver, ISO, and other styles

19

Nicolson, Simon Matthew. "The impact of the colour red on product price perception in retail print advertising." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/63.

Full text

Abstract:

An investigation into whether the colour red has more impact or leads to common perceptions about the price or value of retail products in advertising.<br>ABSTRACT Colour is often an important non verbal cue in advertising. Much research has been dedicated to the creative aspects of advertising generally and to factors affecting consumer response in relation to marketing, advertising and pricing. This study looks at the colour red and investigates whether use predominant use of red in sale promotions print advertising is justified on the basis of its ability to impact cognitively or affectiv

APA, Harvard, Vancouver, ISO, and other styles

20

Gbadamosi, Raimi. "The use of black people in British advertising or a man should be judged by the colour of his shirt." Thesis, University College London (University of London), 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395117.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Peixoto, Elaine Cristina Andreotti. "A cromaticidade na publicidade de cosméticos femininos nas décadas de 1960 até a atualidade." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/4687.

Full text

Abstract:

Made available in DSpace on 2016-04-26T18:14:59Z (GMT). No. of bitstreams: 1 Elaine Cristina Andreotti Peixoto.pdf: 3539216 bytes, checksum: 285e84e9eb7c6c7ff5f7e6d408877d92 (MD5) Previous issue date: 2015-03-16<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>It is known that the " colors and their applications" on advertising are carried out in order to cause in the receiver / consumer reactions that result in consuming the product advertised and arouse passions or dreams. Many studies have been undertaken to analyze the effect of the structure of advertisements and langua

APA, Harvard, Vancouver, ISO, and other styles

22

Linhartová, Simona. "Účinnost a efektivnost reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202021.

Full text

Abstract:

The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply

APA, Harvard, Vancouver, ISO, and other styles

23

Nordberg, Rickard. "Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24822.

Full text

Abstract:

Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män. Två olika skyltar med olika kulörer placerades vid kassan. Det noterades om ku

APA, Harvard, Vancouver, ISO, and other styles

24

Asllani, Blerina, and Sharon Arzaghi. "Diskriminering i marknadsföring : En studie om vilken påverkandiskriminering i marknadsföring har på konsumenters attityd, förtroende och lojalitetgentemot ett varumärke." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26600.

Full text

Abstract:

Samtidigt som företag försöker bygga relationer till sina konsumenter sker det ibland misstag i kommunikationen som påverkar konsumenternas uppfattning om varumärket. Detta kan exempelvis ske i form av avsiktlig eller oavsiktlig diskriminering i marknadsföring. Tidigare studier har undersökt detta och kommit fram till att reklam ofta diskriminerar människor utifrån bland annat hudfärg, ras och kön. Dock finns det ett gap i litteraturen om hur sådan marknadsföring faktiskt påverkar konsumenter. Syftet med denna studie är därmed att undersöka vilken effekt diskriminerande marknadsföring har på k

APA, Harvard, Vancouver, ISO, and other styles

25

Lung, Cheng Tzu, and 程子龍. "The impact of music, color and subtitles on advertising candidates." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/75552383654262004602.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Meyers, Yuvay Jeanine 1981. "Effect of African American skin tone on advertising communication." Thesis, 2008. http://hdl.handle.net/2152/3935.

Full text

Abstract:

Although there has been much research regarding the portrayals of African Americans in Advertising, the central focus has been on categorizing this race as a physiologically homogeneous group. In other fields of research such as, psychology and sociology, there is a stream of study that investigates differentiations in how Blacks are perceived by others based on variations in skin tone within the spectrum of this race. This research suggests that examining skin tone within race may provide a more accurate insight into the effect that ethnicity plays on interacting factors. The focus of this di

APA, Harvard, Vancouver, ISO, and other styles

27

FEN, WU CHIA, and 吳佳芬. "The Influence of Communication Effects of Color Image in Advertising Graphic Design." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/64242694132603081457.

Full text

Abstract:

碩士<br>國立臺灣藝術大學<br>造形藝術研究所<br>95<br>Abstract This study aimed to investigate the impact of color images on the communication effect of advertisements. In the design of print advertisement, color conveys specific messages to consumers and is one of key factors of advertising presentation. It has the functions of communication, identification, and symbolization. Psychologists have pointed out that each color has a certain symbolic meaning. When a certain color is sensed by human's visual system, brain nerves will receive the signals of the color and instantaneously create associations. For instan

APA, Harvard, Vancouver, ISO, and other styles

28

Pintassilgo, Ana Filipa de Almeida. "Complementary and analogous colors in mobile advertising: the impact of color on advertisement memory and attitude toward the ad." Master's thesis, 2019. http://hdl.handle.net/10362/68136.

Full text

Abstract:

This research analyzes the influence of analogous and complementary colors in mobile advertising effectiveness. Previous research on the effect of color in advertising is often contradictory and does not investigate the influence of different color combinations. Furthermore, previous studies did not control product involvement: these research studies were conducted in low-involvement settings only. Two experimental studies (N-total = 180) revealed that advertisement memory is significantly higher for complementary colored advertising, while the attitude toward the ad is significantly higher fo

APA, Harvard, Vancouver, ISO, and other styles

29

Morris, Angelica Noelle. "The effects of color blindness and racial identity on audience attitudes towards general market advertisements with non-white lead actors." Thesis, 2012. http://hdl.handle.net/2152/ETD-UT-2012-05-5883.

Full text

Abstract:

Past research exploring the effects of audience racial identity on attitudes towards advertisements featuring models of various races has yielded inconsistent results. The purpose of this study is to address these inconsistencies by expanding the definitions and measurements of audience racial identity. The researcher proposes that feelings of color blindness and strength of racial identity have strong effects on attitudes towards general market ads with non-white lead actors. Following a review of relevant literature, hypotheses development is discussed, and is followed by an outline of the s

APA, Harvard, Vancouver, ISO, and other styles

30

Chen, Jyun-Yu, and 陳俊宇. "Research on the Fit Between Different Types of Endorsers, Mental Simulations and Color Tones in Sports Advertising." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/fe5q57.

Full text

Abstract:

碩士<br>國立中山大學<br>行銷傳播管理研究所<br>107<br>Nowadays, in sports print ads practices, sports brands usually use celebrities or amateurs of two types of endorsers to show the brand image or product features. Furthermore, we also find two kinds of color tones applied in the ads, and brands even use various copy of mental simulations to enable consumers to generate scenario from the message, and guide them to imagine the process of exercise or the benefits they can obtain after that. Interestingly, whether two endorsers will form different influences on consumers because with different color tones and men

APA, Harvard, Vancouver, ISO, and other styles

31

Pretorius, Lina Pamela. "Invloed van kleur in die televisie-advertensie op die begrip en geheue van die kind." Thesis, 2014. http://hdl.handle.net/10210/9385.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!