Log in

Relevant bibliographies by topics / Color in advertising / Journal articles

To see the other types of publications on this topic, follow the link: Color in advertising.

Journal articles on the topic 'Color in advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 30 July 2024

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Color in advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Gupta, Dimple. "EFFECTS OF ADVERTISING COLORS ON SOCIETY." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (2014): 1–2. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3583.

Full text

Abstract:

It is visible to us only because of the color of the objects in the ground. Objects of the same color are seen differently due to less and more amount of light on the ground. We get this diverse color from the sun itself. There are seven types of colors in the rays of the sun. And it is through them that the rainbow is formed in the sky. Color is a powerful psychological tool. Each color leaves different effects. Colors have a great impact on society, if color is removed from human life and nature, then all the people on this earth will start to look like monotonous, every person has different

APA, Harvard, Vancouver, ISO, and other styles

2

Talaei, Marzieh. "Color , Feeling and Advertising." Kuwait Chapter of Arabian Journal of Business and Management Review 2, no. 6 (2013): 25–30. http://dx.doi.org/10.12816/0001205.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Monica, Monica, and Laura Christina Luzar. "Efek Warna dalam Dunia Desain dan Periklanan." Humaniora 2, no. 2 (2011): 1084. http://dx.doi.org/10.21512/humaniora.v2i2.3158.

Full text

Abstract:

In daily life, color gives the spontaneous effect to psychological of people who see that color. When connected to the world of design and advertising, color could become one of the main tools to communicate the message. Therefore, the colour can conduce to increase the sales value or strengthen the image of product or corporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Color provides excellence in design. Each color has difference psychological effects, so that a designer can choose and accommodate the colors with the product to be advert

APA, Harvard, Vancouver, ISO, and other styles

4

Li, Yibing. "Exploration on the Application of Color Contrast and Harmony in Advertising Design." Asian Journal of Social Science Studies 6, no. 3 (2021): 29. http://dx.doi.org/10.20849/ajsss.v6i3.934.

Full text

Abstract:

This paper briefly summarizes the principle of color contrast and color harmony, which mainly explains their applications in advertising design. From the exploration, it is found that the moderate contrast, sharp contrast and progressive contrast of color are often employed in advertising design, furthermore, the identity harmony, approximate harmony and order harmony is also widely used in advertising design. Therefore, in order to better carry out the application of color contrast and harmony, the advertising design department should actively train professionals in color, strengthen advertis

APA, Harvard, Vancouver, ISO, and other styles

5

Зорина, М. В., and А. А. Садковкин. "Color marketing: how color affects on the emotional state of viewers." Modern scientist, no. 4 (May 27, 2024): 90–94. http://dx.doi.org/10.58224/2541-8459-2024-4-90-94.

Full text

Abstract:

цвет в нашей психике имеет определенное значение и оказывает влияния на поведение человека. Как правило, это работает на бессознательном уровне. Зная это, опытные маркетологи привлекают наше внимание и побуждают к покупке товаров и услуг. Правильно подобранные цвета и мелодии могут серьезно отразиться на эффективности рекламы, причем как в положительном, так и в отрицательном ключе. Роль цвета в рекламе трудно переоценить. Он помогает вызвать определенные эмоции, которые помогут продать продукт, обозначить позиционирование компании, расставить акценты и привлечь внимание потенциальной целевой

APA, Harvard, Vancouver, ISO, and other styles

6

Talafuse, Anna, Brenda Dockery, and Claire Tevaseu. "Menstruation Product Advertising and Color." International Journal of Interdisciplinary Social and Community Studies 17, no. 2 (2022): 79–93. http://dx.doi.org/10.18848/2324-7576/cgp/v17i02/79-93.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

McGann, Anthony F., and David Snook-Luther. "Color Quality in Print Advertising." Journalism Quarterly 70, no. 4 (1993): 934–38. http://dx.doi.org/10.1177/107769909307000417.

Full text

Abstract:

This experimental study shows that use of color is important to the reader, but that quality of color is not critical. The authors suggest this finding may suggest to newspaper editors that use of color advertising could heighten their competition with magazines.

APA, Harvard, Vancouver, ISO, and other styles

8

Pilelienė, Lina, and Viktorija Grigaliūnaitė. "Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness." Scientific Annals of Economics and Business 64, s1 (2017): 1–13. http://dx.doi.org/10.1515/saeb-2017-0036.

Full text

Abstract:

Abstract Advertising spokesperson is one of the undeniably important factors affecting advertising effectiveness. However, advertising spokesperson has to have some particular features to be effective. Various previous researches resulted in determination of different features of advertising spokesperson and their effectiveness; i.e. type of a spokesperson (celebrity vs. a regular person); gender and race of a spokesperson; etc. were found to have an impact on the spokesperson’s effectiveness. However, the research on the impact of shooting color temperature on its effectiveness is still scarc

APA, Harvard, Vancouver, ISO, and other styles

9

Chen, Fenglei, Khunanan Sukpasjaroen, and Thitinan Chankoson. "Influence of light and color of advertising photography on consumers’ purchase intention." Innovative Marketing 18, no. 4 (2022): 215–31. http://dx.doi.org/10.21511/im.18(4).2022.18.

Full text

Abstract:

With the rapid progress of information technology, short video advertising has flourished, and the performance of advertising images can stimulate consumers’ purchase behavior through short video platforms. Drawing on stimulus-organization-response (S-O-R) theory, this study explored the moderating role of short video platforms on the relationship between light and color of advertising photography and brand image and the mediating role of brand image between light and color and consumers’ purchase intention. The data were collected using a questionnaire focusing on consumers who purchased dete

APA, Harvard, Vancouver, ISO, and other styles

10

Schindler, Pamela S. "Color and contrast in magazine advertising." Psychology and Marketing 3, no. 2 (1986): 69–78. http://dx.doi.org/10.1002/mar.4220030203.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Anggraeni, Septi. "MINAT CALON PEMILIK KARTU DEBIT DANAMON MANCHESTER UNITED DI YOGYAKARTA." Jurnal Riset Manajemen dan Bisnis 9, no. 2 (2014): 113. http://dx.doi.org/10.21460/jrmb.2014.92.97.

Full text

Abstract:

The purpose of this study is to understanding the influence product, advertising design, advertising color, advertising message, and brand image toward interest to Danamon’s Debit Card Manchester United advertising brochure at Yogyakarta. The data was gained by spreading 100 questionnaires to 100 respondents who has never had the Danamon’s Debit Card Manchester United. The analysis methods that used in this research is multiple linear regressions. Based on the result of multiple linear regressions, the results showed product, brochure design, brochure color, brochure message and brand image th

APA, Harvard, Vancouver, ISO, and other styles

12

You, Wei-Tao, Ling-Yun Sun, Zhi-Yuan Yang, and Chang-Yuan Yang. "Automatic advertising image color design incorporating a visual color analyzer." Journal of Computer Languages 55 (December 2019): 100910. http://dx.doi.org/10.1016/j.cola.2019.100910.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Park, Eun Hee, and Won Ja Lee. "A Study on Advertising Recall Regarding Color Scheme of Fashion Advertising." Textile Coloration and Finishing 25, no. 4 (2013): 337–44. http://dx.doi.org/10.5764/tcf.2013.25.4.337.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Panigyrakis, George G., and Antigone G. Kyrousi. "Color effects in print advertising: a research update (1985-2012)." Corporate Communications: An International Journal 20, no. 3 (2015): 233–55. http://dx.doi.org/10.1108/ccij-12-2011-0072.

Full text

Abstract:

Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on consumers’ attention, memory and emotional responses are reviewed and discussed. Findings – The review reveals that the effects of color on attention, emotion and memory still remain largely unknown, mainly due to the inherent complexity of the subject and lack of systematic research. At the same time, promising resea

APA, Harvard, Vancouver, ISO, and other styles

15

김유진. "The Color Image Analysis of Public Advertising." Journal of Korea Design Forum ll, no. 24 (2009): 305–16. http://dx.doi.org/10.21326/ksdt.2009..24.028.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Huang, Jen-Hung. "Color in U.S. and Taiwanese industrial advertising." Industrial Marketing Management 22, no. 3 (1993): 195–98. http://dx.doi.org/10.1016/0019-8501(93)90005-r.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Sovyetna, Alyona, and Eduard Sovyetnyi. "MICROFIELD OF GRAY COLOR IN INTERIOR ADVERTISING." SWorld-Ger Conference proceedings, gec22-01 (October 30, 2019): 99–103. http://dx.doi.org/10.30890/2709-1783.2022-22-01-009.

Full text

Abstract:

In our work, advertising texts in three languages were analyzed, in particular gray color in interior advertisements. Achromatic color markings are less commonly used, but one can notice a tendency to activate light tones - microfields of white and gray

APA, Harvard, Vancouver, ISO, and other styles

18

Muljosumarto, Cindy. "A Case Study Color as a Visual Language: Focused on TV Commercial." Nirmana 17, no. 1 (2018): 1. http://dx.doi.org/10.9744/nirmana.17.1.1-9.

Full text

Abstract:

Color is an important element of a visual design, it also an essential element in a TV Commercial (TVC). This paper examined color as a ‘language’ to convey the TVC message to the audience, using Kobayashi’s Color Image Scale to be the color descriptor combined with psychological colors theory and some data from professionals. To gain more specific result the data also compared with an experimental method that has been done with a group of potential target audience of this product. The last step is an analysis and conclusion. The result will be a new finding about color function in advertising

APA, Harvard, Vancouver, ISO, and other styles

19

Neto de Santana Oliveira, Simone. "What color is the Northeast? An analysis of the visual language (images and colors) of tourism advertisements." Applied Tourism 7, no. 4 (2023): 15–25. http://dx.doi.org/10.14210/at.v7i4.18886.

Full text

Abstract:

Colors play a very important role in all aspects of people's lives. It would be impossible to imagine a world without this visual perception, which is capable of influencing decisions and arousing emotions by the mere fact that it can be perceived. Despite being a physiological event (visualizing an image, a color), this act awakens a subjective sensitivity that is dependent on the context in which it occurs. The objective of this research is to present a descriptive and qualitative analysis of the use of colors in tourism advertisements in the Northeast region, and how this use impacts the pe

APA, Harvard, Vancouver, ISO, and other styles

20

Bitaiev, V. "The evolution of the advertisement graphics in Ukraine: the ethnic art path." CONTEMPORARY ART, no. 18 (November 29, 2022): 329–36. http://dx.doi.org/10.31500/2309-8813.18.2022.273814.

Full text

Abstract:

The study of the cultural and aesthetic component of advertising is aimed at determining the significant influence of ethno-artistic traditions of Ukraine on the stylistics of advertising graphics. The authors consider the problems of the national form and the reasons for pseudo-nationalization in design and advertising. As a result of the color-graphic and semantic analysis of numerous works of art, it was found that the visual components of advertising graphics are deeply rooted in Ukrainian folk art. At the same time, it was found that the separation of modern urban life from the experience

APA, Harvard, Vancouver, ISO, and other styles

21

Malagó, Graziella Andreia, and Maria Ogécia Drigo. "Os significados da cor preta postos em circulação pela publicidade no jornal Folha de S.Paulo (2020)." Revista Mídia e Cotidiano 18, no. 2 (2024): 277–300. http://dx.doi.org/10.22409/rmc.v18i2.59298.

Full text

Abstract:

This article presents results of research into the process of constructing meanings for the color black. In order to explain the meanings of the color black triggered by advertising in the Folha de S.Paulo newspaper, reflections on the process of social construction of the color black are presented; aspects of the collection and selection of data from the Folha de S.Paulo newspaper, of 2020, are described; then advertising pieces from this sample are analyzed through the application of peircean semiotic strategies. The article is relevant because it provides support for producers, in general,

APA, Harvard, Vancouver, ISO, and other styles

22

Vanny Fiandra Cahyani and Laina Rafianti. "Urgensi Pendaftaran Warna sebagai Potensi Merek Dagang Berdasarkan Undang-undang Nomor 20 Tahun 2016." JURNAL HUKUM, POLITIK DAN ILMU SOSIAL 3, no. 1 (2023): 170–82. http://dx.doi.org/10.55606/jhpis.v3i1.3194.

Full text

Abstract:

The use of a mark serves not only as a distinguishing factor for a company but also as a strategic tool for marketing and advertising. Color, as a crucial element in brand identity, has the ability to convey messages, influence consumer perceptions, and enhance brand value. Therefore, it is not uncommon for companies to seek protection for colors as trademarks to ensure a definite level of safeguarding. In Law Number 20 of 2016 concerning Trademarks and Geographical Indications in Indonesia, the registration of color is not explicitly recognized as a trademark that can be registered, but it is

APA, Harvard, Vancouver, ISO, and other styles

23

Choi, Jungsil, Young Kyun Chang, Kiljae Lee, and Jae D. Chang. "Effect of perceived warmth on positive judgment." Journal of Consumer Marketing 33, no. 4 (2016): 235–44. http://dx.doi.org/10.1108/jcm-02-2015-1309.

Full text

Abstract:

Purpose This paper aims to explore how color-based visual sensation affects people’s judgment of other people and their environment. The authors focus primarily on uncovering the causal mechanism in which such effect is mediated by warmth stereotype. Design/methodology/approach The authors used data collected from experiments and field surveys in the USA and South Korea. Findings Pilot study shows that an anonymous person against a warm color background (vs neutral and cold color background) is perceived to be one with warmer personality. Study 1 shows that warm (vs neutral) color in advertisi

APA, Harvard, Vancouver, ISO, and other styles

24

Sharma, Nazuk. "The effects of matching empty ad space color to featured product’s color on consumer buying impulse." Journal of Consumer Marketing 38, no. 3 (2021): 262–71. http://dx.doi.org/10.1108/jcm-10-2019-3477.

Full text

Abstract:

Purpose The purpose of this paper is to investigate how matching an ad’s empty space color specifically to that of the advertised product’s color (instead of leaving it white) impacts consumers’ product buying impulse. It tests two competing hypotheses, where the salience explanation proposes a positive effect of empty space–product color matching on product buying impulse, while the contrast account predicts an opposite effect. Design/methodology/approach Data was gathered from US-based MTurk panelists under three experimentally designed studies. The proposed effects were tested across multip

APA, Harvard, Vancouver, ISO, and other styles

25

Gierl, Heribert. "The Color of Togetherness: A Theoretical Contribution to the Research on Color Effects." Marketing ZFP 46, no. 2 (2024): 32–62. http://dx.doi.org/10.15358/0344-1369-2024-2-32.

Full text

Abstract:

The purpose of this paper is twofold. The first purpose is to contribute to knowledge about the effect of color on brand attitude in a specific case of advertising: the coloration of ads that promote togetherness or avoidance of loneliness. We found that reddish coloration is associated with the feeling of togetherness when compared to blueish coloration and natural color. The second purpose is more methodological. Since Cohn’s publication, 130 years of academic research on color effects have resulted in thausands of papers. Many authors in this field regret that the assumptions of most work a

APA, Harvard, Vancouver, ISO, and other styles

26

Nelson, Michelle R., and Jacqueline C. Hitchon. "Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines." Journalism & Mass Communication Quarterly 72, no. 2 (1995): 346–60. http://dx.doi.org/10.1177/107769909507200208.

Full text

Abstract:

Synesthetic metaphors are prevalent historically in popular culture, including advertising. Such metaphors equate sense A to sense B, such as hearing to sight, as demonstrated in the advertising headline, “Can't You Just Hear This Color?” In clinical terms, synesthesia is a rare condition in which stimulation of one sense produces an involuntary perception in another. For example, a person actually sees vivid, corresponding colors when listening to sound. Although awareness of synesthesia began with the study of synesthetes, the general population can enjoy a synesthetic experience metaphorica

APA, Harvard, Vancouver, ISO, and other styles

27

Ramdani, Muhamad Abdilah, and Prawira Fajarindra Belgiawan. "Designing Instagram Advertisement Content." Contemporary Management Research 19, no. 1 (2023): 1–26. http://dx.doi.org/10.7903/cmr.23023.

Full text

Abstract:

Technology advancement has changed shopping activities from offline to online (O2O). Businesses must take advantage of digital technology to market their products by creating attractive visual advertising to acquire their consumers. This study empirically investigates purchase behavior and evaluation of Instagram content ads from the visual elements of advertising (color, product image, design, and typography). A total of 496 online consumers participated in the survey. The findings further show that, except for color, all visual elements of advertising directly affect consumer attitude. Our r

APA, Harvard, Vancouver, ISO, and other styles

28

Putri, Ika Maurifa Sari, and Moh Kurdi. "OPTIMALISASI MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN DALAM MENINGKATKAN KEMANDIRIAN SECARA FINANSIAL PADA CV. DUA WARNA SUMENEP." Journal MISSY (Management and Business Strategy) 2, no. 2 (2021): 7–11. http://dx.doi.org/10.24929/missy.v2i2.1679.

Full text

Abstract:

Social media is an online media that can connect long-distance communication, the process of interaction between one user and another, information can be obtained easily through special application devices using the internet network. Interacting on social networks seems closer and real compared to the presence of one's own neighbors. People are more obsessed with the virtual world. This is what interferes with human attitudes, so that someone prefers to be alone, anti-social tends to be insensitive to the needs of people around him, individualistic and others. The purpose of this study was to

APA, Harvard, Vancouver, ISO, and other styles

29

Sharifi Nowghabi, Azadeh, and Adeleh Talebzadeh. "Psychological Influence of Advertising Billboards on City Sight." Civil Engineering Journal 5, no. 2 (2019): 390. http://dx.doi.org/10.28991/cej-2019-03091253.

Full text

Abstract:

The most important contributions of metropolitan cities to modernity is its noise pollution and visual, and structural disturbances in urban life. Due to the fact that these cities have entered into a new world that has not experienced any of its principles before it has tested the urban structure and has a proper connection between the needs of the inhabitants and even the dominant tradition and culture. City billboards and advertisements have doubled the visual disturbances in this new sovereignty of urbanization; this kind of visual pollution causes mental confusion and reduces the intellec

APA, Harvard, Vancouver, ISO, and other styles

30

Sivova, Tatyana. "BERRY FLORA NOMINATIONS IN THE RUSSIAN LANGUAGE COLOR SYSTEM. COWBERRY." Ezikov Svyat (Orbis Linguarum), ezs.swu.v.21.1 (February 26, 2023): 16–28. http://dx.doi.org/10.37708/ezs.swu.v21.i1.2.

Full text

Abstract:

As a result of this study, the purpose of which is to establish on the material of various discourses (lexicographic, artistic, associative, advertising, Internet discourse) the actual composition of color terms used in cowberry’s coloristic descriptions, a coloristic spectrum of plant descriptions has been identified, including more than 30 basic color terms, and also lexemes with the meaning ‘to be in bloom’, ‘not ripe’ / ‘ripe’, with a ‘light’ seme; a number of color composites testifying to the importance of subtle color differentiation of cowberry in the native speaker linguistic consciou

APA, Harvard, Vancouver, ISO, and other styles

31

Sivova, Tatyana V. "WORMWOOD COLOR: FROM LEXICOGRAPHIC TRADITION TO MASS LANGUAGE CONSCIOUSNESS." Proceedings of Southern Federal University. Philology 26, no. 1 (2022): 66–80. http://dx.doi.org/10.18522/1995-0640-2022-1-66-80.

Full text

Abstract:

The focus of this study is the reconstruction of the Russian floristic space color conceptosphere, in particular its fragment, represented by the wormwood color descriptions, which is significant plant in the traditional Slavic culture, functioning in various discourses (lexicographic, artistic, advertising). In the course of the study, a number of tasks were solved: 1) based on the lexicographic sources, K. Paustovsky’s prose, linguistic associative experiment, the National corpus of the Russian language data, advertising text, the quantitative and qualitative composition of wormwood color de

APA, Harvard, Vancouver, ISO, and other styles

32

Horlachova, Viktoriya, and Tatiana Khejlik. "Female’s beauty color in modern English and Russian advertising." Scientific papers of Berdiansk State Pedagogical University. Series: Philological sciences 16 (October 10, 2018): 90–99. http://dx.doi.org/10.31494/2412-933x-2018-1-6-90-99.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Clarke, Irvine, and Earl D. Honeycutt. "Color Usage in International Business-to-Business Print Advertising." Industrial Marketing Management 29, no. 3 (2000): 255–61. http://dx.doi.org/10.1016/s0019-8501(99)00068-1.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Zhang, Tengxiao, Chuting Bao, and Chunqu Xiao. "Promoting effects of color-text congruence in banner advertising." Color Research & Application 44, no. 1 (2018): 125–31. http://dx.doi.org/10.1002/col.22260.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Xie, Junran. "The Exposure Effect of Static Banner Advertising on Purpose-oriented Users." Frontiers in Business, Economics and Management 6, no. 3 (2022): 74–77. http://dx.doi.org/10.54097/fbem.v6i3.3315.

Full text

Abstract:

The investment of advertising companies in online advertising is increasing day by day. The purpose is to hope that their advertising will get the attention and preference of consumers. However, some purpose oriented users will focus on finding information and ignore web ads. Will web ads work for these users? Based on this background, this paper studies the influence of the position and color of static banner advertising on the purpose oriented users. This can not only enable advertisers to understand whether their advertisements play a role, but also enable them to understand how to place an

APA, Harvard, Vancouver, ISO, and other styles

36

Putri Rahmania W, Rd Rafaida. "Apple Inc Advertising Strategy." Journal of Accounting and Finance Management 3, no. 5 (2022): 258–65. http://dx.doi.org/10.38035/jafm.v3i6.154.

Full text

Abstract:

This study aims to find out the results of an analysis of Apple Inc. in developing its marketing advertising strategy, especially related to the increase in advertising that is Apple's trademark. The method used in this study uses qualitative research methods and literature review. The results of this study indicate that Apple adapts User Generated Content (UGJ) to promote its products on social media, namely product placement on influencers/public figures, which are commonly called endorsements and "buzz" generated by positive reviews in the media. Apple nonetheless created a simple promotion

APA, Harvard, Vancouver, ISO, and other styles

37

Yaryhin, A. V., V. I. Nazarenko, P. V. Semashko, and I. N. Cherednichenko. "Investigation of parameters of light characteristics of video screens of dynamic advertising equipment as factors influencing the human visual analyzer." Environment & Health, no. 2 (107) (June 2023): 73–80. http://dx.doi.org/10.32402/dovkil2023.02.073.

Full text

Abstract:

The purpose of the work. Investigation of the physical characteristics of large geometric light video screens of dynamic advertising equipment as factors of possible adverse effects on visual analyzer of inhabitants of a surrounding housing. Results and discussion. Due to the development of outdoor advertising, the new generation of electronic panels can display video, multimedia, color, dynamic information, as well as quickly update advertising materials. This can cause an overload of the visual system and disrupt the normal functioning of brain, lead to visual fatigue. Studies of video scree

APA, Harvard, Vancouver, ISO, and other styles

38

Putra, Dicky R., and Yuliana R. Prasetyawati. "PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks)." Jurnal Manajemen Pemasaran 15, no. 2 (2021): 69–74. http://dx.doi.org/10.9744/pemasaran.15.2.69-74.

Full text

Abstract:

Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di akun Instagram @starbucksindonesia. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 80 responden yang merupakan followers Instagram @starbucksindonesia yang menggunakan Reusable Color Changing Cups di Sahid Sudirman Center. Hasil penelitian menunjukan bahwa Green Product berpengaruh positif terhadap minat beli ulang yang dimediasi o

APA, Harvard, Vancouver, ISO, and other styles

39

Handoko, Harry, and Ahmad Arifin. "PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING." JURNAL MANAJEMEN, ORGANISASI DAN BISNIS (JMOB) 1, no. 4 (2021): 574–82. http://dx.doi.org/10.33373/jmob.v1i4.3781.

Full text

Abstract:

Penelitian ini dilakukan untuk menguji pengaruh Green Product Reusable Color Changing Cups terhadap minat beli ulang konsumen Starbucks melalui Green Advertising yang ada di akun Instagram @starbucksindonesia. Metode penelitian yang digunakan adalah metode penelitian deskriptif kuantitatif dan analisis jalur melalui kuesioner yang dibagikan kepada 80 responden yang merupakan followers Instagram @starbucksindonesia yang menggunakan Reusable Color Changing Cups di Sahid Sudirman Center. Hasil penelitian menunjukan bahwa Green Product berpengaruh positif terhadap minat beli ulang yang dimediasi o

APA, Harvard, Vancouver, ISO, and other styles

40

VOROBYEVA, E. YU. "COLOR NOMINATION AS A COGNITIVE AND EMOTIONAL ACTIVITY (BY THE EXAMPLE OF COLOR DESIGNATIONS IN THE FRENCH LANGUAGE)." Linguistics and Intercultural Communication 27, no. 1_2024 (2024): 194–200. http://dx.doi.org/10.55959/msu-2074-1588-19-27-1-14.

Full text

Abstract:

In the process of creating emotive color structures, color nomination is considered as a product of cognitive-emotional activity. The purpose of the article is to show, using the example of the nomination of colors for consumer goods, the formation of complex mental emotive formations that program human consumer behavior. In today’s world of abundance and aggressive advertising, the consumer becomes immune to the influence of traditional marketing techniques. New methods and techniques that consider the individual psychological characteristics and states of a person (perception, imagination, m

APA, Harvard, Vancouver, ISO, and other styles

41

Šliburytė, Laimona, and Ilona Skėrytė. "The Influence of Color Perception on Marketing Decisions." Management of Organizations: Systematic Research 77, no. 1 (2017): 169–84. http://dx.doi.org/10.1515/mosr-2017-0010.

Full text

Abstract:

Abstract The article examines colour (sight) marketing as one of the element of sensory marketing highlighting the importance of its perception and use in marketing decisions. Theoretical studies reveal that seeking to influence consumer behaviour, colour is used in setting linkages with characteristics of the product, as well as defining product packaging, advertising, point of sale, and brand communication.

APA, Harvard, Vancouver, ISO, and other styles

42

Derki, N. "Connotative Meanings of Color in Algerian Culture: Case Study of Red and Yellow." Professional Discourse & Communication 5, no. 2 (2023): 60–69. http://dx.doi.org/10.24833/2687-0126-2023-5-2-60-69.

Full text

Abstract:

This article investigates the connotative meanings of the color terms “red” and “yellow” in Algerian culture from a pragmatic perspective. The study aims to explore the different connotative representations that these colors can acquire in various contexts. The data for this study were primarily obtained from Algerian newspapers, TV series, and social media posts. To pinpoint the accuracy of the analysis, a Discourse Completion Task (DCT) questionnaire was distributed among male and female Algerian students at Jordan University. The DCT comprised 12 situations, with six for each color, and par

APA, Harvard, Vancouver, ISO, and other styles

43

Fan, Zhentao. "A binarization method for logos." Applied and Computational Engineering 53, no. 1 (2024): 303–12. http://dx.doi.org/10.54254/2755-2721/53/20241649.

Full text

Abstract:

In the field of digital image processing, the binarization of logo images presents a significant challenge due to the diversity in their color distribution and graphical structures. Logos, as distinctive visual symbols, are integral to brand recognition and commercial advertising. Traditional binarization methods often struggle with this diversity, leading to difficulties in preserving the original color and details of the images. To address this issue, this paper introduces a novel binarization approach specifically designed for logo images. The method comprises three stages: preprocessing, b

APA, Harvard, Vancouver, ISO, and other styles

44

Omeje, Sam Okechuckwu, Buike Oparaugo, Roseline Uzoamaka Anigbo, and Mary Onyedikachi Chukwuka. "Celebrity Endorsement and Consumer Choice of Alcoholic Beverages in Nigeria: A Review." International Journal of Applied Research in Business and Management 3, no. 2 (2022): 14–22. http://dx.doi.org/10.51137/ijarbm.2022.3.2.2.

Full text

Abstract:

In today’s world, it is quite difficult to find an advertisement on the television or even on newspaper pages without a known celebrity endorsing the product being advertised. This trend has gone from product advertising to service advertising and even ideas. Telecommunication companies, food manufacturing companies as well as companies manufacturing skincare products have all joined. However, it appears that alcoholic beverage manufacturing companies have taken it to a whole new level as there barely exists an alcoholic beverage advertising without celebrity endorsement. This article therefor

APA, Harvard, Vancouver, ISO, and other styles

45

Liyana, Cut Irna, Irwan Abdullah, and Sajarwa Sajarwa. "Constructing Urban Lifestyle Through Billboard Advertising: A Case Study In Yogyakarta." Community : Pengawas Dinamika Sosial 7, no. 2 (2021): 177. http://dx.doi.org/10.35308/jcpds.v7i2.4455.

Full text

Abstract:

Advertising has an effect on changing lifestyles in urban communities. The massive development of billboard advertising in Indonesia's urban areas makes people exposed to advertising content every day. By using vocabulary and visualizing, directly or implicitly, advertising conveys messages and meanings that have an effect on the evolving lifestyles of urban populations. This paper would highlight how the language of advertising creates urban lifestyles in Yogyakarta by researching how advertising language building transmits a message and advertising language builds a lifestyle with an ideolog

APA, Harvard, Vancouver, ISO, and other styles

46

HOLDEN, Todd Joseph Miles. "The Color of Difference: Critiquing Cultural Convergence Via Television Advertising." Interdisciplinary Information Sciences 5, no. 1 (1999): 15–36. http://dx.doi.org/10.4036/iis.1999.15.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Fernandez, Karen V., and Dennis L. Rosen. "The Effectiveness of Information and Color in Yellow Pages Advertising." Journal of Advertising 29, no. 2 (2000): 61–73. http://dx.doi.org/10.1080/00913367.2000.10673609.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Bonanomi, Cristian, Daniele Marini, and Alessandro Rizzi. "From printed color to image appearance: tool for advertising assessment." Journal of Electronic Imaging 21, no. 3 (2012): 033016–1. http://dx.doi.org/10.1117/1.jei.21.3.033016.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Kalinovskaya, Elena A., and Anna S. Kobysheva. "Pragmatics of Advertising Text in the Aspect of its Suggestive Impact." Proceedings of Southern Federal University. Philology 2021, no. 1 (2021): 58–67. http://dx.doi.org/10.18522/1995-0640-2021-1-58-67.

Full text

Abstract:

The article defines and describes the main ways of suggestive impact in advertising texts. The language-specific nature of advertising texts is often reduced, as the marketing aspect is highlighted. One of the main functions of the advertising text is the suggestive function, since this type of texts is designed to impact a person emotionally, psychologically, and manipulatively. Despite a number of works devoted to linguistic suggestion in advertising, this aspect remains poorly studied, due to the constant expansion of the range of manipulative strategies used in advertising texts. The empir

APA, Harvard, Vancouver, ISO, and other styles

50

Martínez, Carolina, Gunilla Jarlbro, and Helena Sandberg. "Children’s Views and Practices Regarding Online Advertising." Nordicom Review 34, no. 2 (2013): 107–22. http://dx.doi.org/10.2478/nor-2013-0057.

Full text

Abstract:

Abstract This article focuses on children’s relationship with online advertising, a topic which is insufficiently researched. Individual interviews (n=20) were conducted with Swedish children to gain insight into their views and practices regarding advertising on the internet. The interview results are interpreted in relation to de Certeau’s (1984) theory of practices in everyday life, and New dimensions regarding the concept of tactics are highlighted in the conclusion. The results suggest that children have an ambivalent or negative view of online advertising. They report on avoidance tactic

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!