Academic literature on the topic 'Colour psychology'

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Journal articles on the topic "Colour psychology"

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Kisieliauskas, Justinas, and Evelina Sinevičiūtė. "COLOUR PSYCHOLOGY POTENTIAL IN LITHUANIAN ADVERTISING." Baltic Journal of Economic Studies 9, no. 4 (2023): 1–10. http://dx.doi.org/10.30525/2256-0742/2023-9-4-1-10.

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The study examines the potential of colour psychology in Lithuanian advertising, acknowledging that the application of colour psychology may vary among countries. The theoretical overview outlines the concept of colour psychology and evaluates its use in advertising. The research objective is to assess how colour psychology can be effectively implemented in Lithuanian advertising campaigns. The study aims to explore the potential of colour psychology in Lithuanian advertising. The analysis will investigate the use of colour psychology in Lithuanian advertising. Methodology of the study include
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Sanjeevini, I. Hiremath, S. Swathi, and Nischay N. Gowda Dr. "The Psychology of Colours in Interior Spaces." International Journal of Trends in Emerging Research and Development 2, no. 6 (2024): 280–85. https://doi.org/10.5281/zenodo.14670907.

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Colour plays a fundamental role in interior design, influencing not only the aesthetic appeal of residential spaces but also the psychological well-being, mood, and productivity of occupants. While extensive research exists on the psychological effects of colours in commercial and public spaces, the application of colour psychology in residential interiors remains underexplored. This study addresses this gap by investigating how specific colour palettes impact emotional and cognitive states in homes. Using a structured online questionnaire, data were collected from 30 participants across diver
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Li, Enze. "Research on Visual Expression of Color Collocation in Art Education Based on Art Psychology." International Journal of Education and Humanities 3, no. 3 (2022): 27–31. http://dx.doi.org/10.54097/ijeh.v3i3.1005.

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Art education is an indispensable part of today's education, and art psychology of colour collocation is an integral part of art education, the color is more integrated into People's Daily life and culture dissemination, applying colour collocation in art education, through the analysis of the basic theory of colour collocation, the colour collocation, the significance of art psychology as well as the visual expression of color collocation in various art education, a more detailed understanding of the importance of color collocation for art education.
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Sorokowski, Piotr, and Magdalena Wrembel. "Color studies in applied psychology and social sciences: An overview." Polish Journal of Applied Psychology 12, no. 2 (2014): 9–26. http://dx.doi.org/10.1515/pjap-2015-0006.

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Abstract Our article presents a comprehensive overview of studies on colour from the perspective of applied psychology and social sciences. It discusses major findings from the psychology of colour applied to marketing, business, politics and sports as well as to problems connected with using color tests in psychological diagnoses. Moreover, we present an overview of particularly interesting colour studies on synaesthesia related to cognitive and applied psychology as well as psycholinguistics. Finally, we discuss the most recent trends in investigations into applied colour psychology as well
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Day, Lin. "Psychology of colour." Early Years Educator 12, no. 5 (2010): 28–30. http://dx.doi.org/10.12968/eyed.2010.12.5.78341.

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Kumar, J. Suresh. "The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study." Ushus - Journal of Business Management 16, no. 4 (2017): 1–13. http://dx.doi.org/10.12725/ujbm.41.1.

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Colour plays an important role in marketing products. It is a powerful marketing tool that influences consumer purchases in many aspects. Marketers must explore the harmony of colours for successful marketing of products. Nearly all products sold today have colourful facades. Selecting the right colours to use has an enormous impact on product sales. While no single set of rules governs colour choices, research has established general guidelines based on the principle of associative learning, the relationship between colour and emotion. The researcher made a diagnostic study on the psychology
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O'Connor, Zena. "Colour psychology and colour therapy: Caveat emptor." Color Research & Application 36, no. 3 (2011): 229–34. http://dx.doi.org/10.1002/col.20597.

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Shelen and Hartini Laswandi. "APPLICATION OF FRESH COLORS IN CHILDREN'S ROOM INTERIORS AND ITS EFFECT ON CHILD PSYCHOLOGY." International Journal of Application on Social Science and Humanities 1, no. 1 (2023): 207–12. http://dx.doi.org/10.24912/ijassh.v1i1.25785.

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The bedroom is a place to rest and a place to shape the character of children's growth and development. Children's bedrooms should be designed using colours that have characteristics according to the child's personality so that children feel comfortable resting. Colour has an influence on human life. The choice of colour can determine the psychological, physiological and social impact. The choice of colour in a child's bedroom plays an important role in the psychology of the child. The purpose of this article is to explain how the application of fresh colours in the interior of a child's room
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Thung, Chin Xing, and Hakimi Ahmad. "Colour psychology in kindergarten classroom." ARTEKS : Jurnal Teknik Arsitektur 7, no. 1 (2022): 61–66. http://dx.doi.org/10.30822/arteks.v7i1.1188.

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The research was conducted to explore the colour that can create a calm and peaceful environment in kindergarten classroom. Colour is the mood of a space as each colour has its own meaning. Hence, the colour used in every space need to suit with the activity done in the space. Kindergarten is among many other spaces that used colour a lot because children like colour and will be attracted by colour, especially bright colour. Kindergarten classroom is one of the spaces that preschool children stay in most of time, hence, the colour scheme required careful consideration to calm down children and
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Norwardatun Mohamed Razali. "The Significance of Warm Colour in the Quran and Its Roles on Memory Performance." Maʿālim al-Qurʾān wa al-Sunnah 16 (December 14, 2020): 1–15. http://dx.doi.org/10.33102/jmqs.v16i.240.

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Colours are mentioned many times in the Holy Qur’an. Some are mentioned as colours in general, and some of them in specific; yellow, white, black, red, green and blue. Each colour has its special connotations in the Holy Qur’an and among these colours, yellow and red are considered as warm colours. This study aimed to find the significance of warm colours in the Holy Qur’an and its relationship to human psychology; focusing on memory performance. This research had used an inductive approach in terms of selecting Quranic verses; in which yellow and red colour were mentioned. These verses were t
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Dissertations / Theses on the topic "Colour psychology"

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Dunwoody, Lynn. "The psychophysiology of colour." Thesis, University of Ulster, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385815.

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Kusnir, Maria Flor. "Automatic letter-colour associations in non-synaesthetes and their relation to grapheme-colour synaesthesia." Thesis, University of Glasgow, 2014. http://theses.gla.ac.uk/4922/.

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Although grapheme-colour synaesthesia is a well-characterized phenomenon in which achromatic letters and/or digits involuntarily trigger specific colour sensations, its underlying mechanisms remain unresolved. Models diverge on a central question: whether triggered sensations reflect (i) an overdeveloped capacity in normal cross-modal processing (i.e., sharing characteristics with the general population), or rather (ii) qualitatively deviant processing (i.e., unique to a few individuals). We here address this question on several fronts: first, with adult synaesthesia-trainees and second with c
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Powell, Georgina. "Conscious perception of illusory colour." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/56822/.

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Visual perception can be defined as the ability to interpret the pattern of light entering the eyes to form a reliable, useful representation of the world. A well-accepted perspective suggests that these interpretations are influenced by prior knowledge about the statistics of natural scenes and are generated by combining information from different cues. This thesis investigates how these processes influence our perception of two phenomena: afterimages and colour distortions across the visual field. Both are generated on the retina, do not represent meaningful properties of the physical world,
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Mikellides, B. "Emotional and behavioural reaction to colour in the built environment." Thesis, Oxford Brookes University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233455.

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Akbay, Saadet. "Multi-attitudinal Approaches Of Colour Perception: Construing Eleven Basic Colours By Repertory Grid Technique." Phd thesis, METU, 2013. http://etd.lib.metu.edu.tr/upload/12615567/index.pdf.

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Colour is a basic aspect of perception and the perception of colour varies from individual to individual. This indicates that the perception of colours mean different semantics in various contexts to different individuals. Therefore, these differences in perception forms to behave in different attitudes towards colours among individuals and it is likely to achieve different attitudinal responses to colours from individuals. Relying on the effects of colours on individuals, the initial interest of this thesis is to explore the attitudinal approaches of individuals to colours. This thesis is f
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Maguire, Moira S. "Pattern contingent colour aftereffects (PCCAEs) and the menstrual cycle." Thesis, Queen's University Belfast, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.318806.

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Franklin, Anna. "The origin and nature of categorical perception of colour." Thesis, University of Surrey, 2003. http://epubs.surrey.ac.uk/843703/.

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Categorical Perception (CP) is shown when stimuli that cross a category boundary are discriminated faster, more accurately or more easily than equivalently spaced stimuli from within a category. This thesis investigated the origin and nature of CP of color by asking three questions. First, is CP hardwired? Second, what is the effect of language on CP? Third, is CP really perceptual? These three questions were addressed in a series of experiments that took developmental and cross-cultural approaches. Category effects consistent with the CP model were shown in four-month old infants, toddlers an
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Kleintjes, Sharon Rose. "Black clinical psychology interns at a 'white' university : their experience of colour during training." Master's thesis, University of Cape Town, 1991. http://hdl.handle.net/11427/13536.

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Bibliography: leaves 71-74.<br>This study examines whether black clinical psychology interns at a "white" university experience issues during training which they perceive to be colour-related, and suggests ways of dealing with these issues as part of training. The results are based on 22 one-hour semi-structured interviews conducted with four male and three female black ('Coloured', 'Asian' and 'Black') interns drawn from a group of 12 who had completed their first year of the Clinical Psychology Master's programme at the Child Guidance Clinic (CGC), University of Cape Town, between 1976 and 1
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Sharman, Rebecca J. "Cue combination of colour and luminance in edge detection." Thesis, University of Nottingham, 2014. http://eprints.nottingham.ac.uk/14029/.

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Much is known about visual processing of chromatic and luminance information. However, less is known about how these two signals are combined. This thesis has three aims to investigate how colour and luminance are combined in edge detection. 1) To determine whether presenting colour and luminance information together improves performance in tasks such as edge localisation and blur detection. 2) To investigate how the visual system resolves conflicts between colour and luminance edge information. 3) To explore whether colour and luminance edge information is always combined in the same way. It
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Pringle, Hayley. "Cognitive impairment in Alzheimer's disease : an investigation using colour tasks." Thesis, University of Surrey, 2002. http://epubs.surrey.ac.uk/843756/.

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Three separate studies employed colour tasks to investigate aspects of cognitive impairment in AD. In the first study an information-processing framework was developed using a model of colour processing (Davidoff, 1991, 1997), and the framework guided the design of a number of colour tasks. Contributions of AD and impaired colour vision to task performance were considered, and findings suggested impaired memory and executive functions but relatively intact perceptual functions in AD. Executive functions were the focus of the second study. AD patients are typically impaired on the form sorting
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Books on the topic "Colour psychology"

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Bailey, Claire. Psychology of colour. Derbyshire College of Higher Education, 1987.

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Wright, Angela. The beginner's guide to colour psychology. Kyle Cathie, 1995.

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Wright, Angela. The beginner's guide to colour psychology. Kyle Cathie, 1998.

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Wright, Angela. The beginner's guide to colour psychology. Kyle Cathie Ltd., 1995.

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Madison, Susan. The colour of hope. BCA, 2000.

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Beth, Alder, ed. Psychology and sociology applied to medicine: An illustrated colour text. 2nd ed. Churchill Livingstone, 2004.

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Morrall, Clare. Astonishing splashes of colour. HarperCollins, 2004.

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Morrall, Clare. Astonishing splashes of colour. HarperCollins, 2005.

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Lochhead, Liz. The colour of black & white. Polygon, 2003.

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Sun, Howard. Colour your life: Discover your true personalitythrough the colour reflection reading. Piatkus, 1992.

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Book chapters on the topic "Colour psychology"

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Lameris, Bregt. "PART II." In Feeling Colour. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0380.06.

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Part II, ’Colour Psychologies’, delves into the practical applications of colour control, psychology, and therapy. Colour was believed to influence, steer and discipline the human body, a tradition that dates back to the nineteenth century. Several practices emerged from this belief, such as using colour to guide and warn people and steer their behaviour, known as functional colours. Another practice was that of colour psychology, putting into practice beliefs on how colours elicit certain feelings and emotions and can guide attention.
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Pickford, R. W. "Colour perception and colour preferences." In Psychology and Visual Aesthetics. Routledge, 2025. https://doi.org/10.4324/9781003646839-4.

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Lameris, Bregt. "4. Oscillating Op Art." In Feeling Colour. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0380.05.

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Chapters Three and Four discuss the two main ways to juxtapose and combine (contrasting) colours, known as successive and simultaneous contrasts. Chapter Three elaborates on successive contrasts, that are created through a rapid succession of contrasting colours, as is often the case in films through the principle of montage. The chapter mainly elaborates on two types of successive contrasts. One is extreme dark-light contrasts, which, at the time, were also used to create hypnotic states and imaginary colours in what was known as the Flicker Film. The other type is succeeding colours, which a
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Lameris, Bregt. "3. Shocking, Shifting, Straining." In Feeling Colour. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0380.04.

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Chapters Three and Four discuss the two main ways to juxtapose and combine (contrasting) colours, known as successive and simultaneous contrasts. Chapter Three elaborates on successive contrasts, that are created through a rapid succession of contrasting colours, as is often the case in films through the principle of montage. The chapter mainly elaborates on two types of successive contrasts. One is extreme dark-light contrasts, which, at the time, were also used to create hypnotic states and imaginary colours in what was known as the Flicker Film. The other type is succeeding colours, which a
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Sultana, Mou. "Working with women of colour." In Reimagining Race in Psychology. Routledge, 2024. http://dx.doi.org/10.4324/9781003415244-15.

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Bailey, Natalie V. "Working with older adults of colour." In Reimagining Race in Psychology. Routledge, 2024. http://dx.doi.org/10.4324/9781003415244-16.

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Pickford, R. W. "Colour vision defects and pictorial art." In Psychology and Visual Aesthetics. Routledge, 2025. https://doi.org/10.4324/9781003646839-5.

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Garnham, Wendy. "What colour are you wearing today?" In Applied Psychology for Foundation Year. Routledge, 2022. http://dx.doi.org/10.4324/9781003329763-4.

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Baldwin, Amelia. "Developing super-vision in a colour-blind world." In Reimagining Race in Psychology. Routledge, 2024. http://dx.doi.org/10.4324/9781003415244-4.

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Mausfeld, Rainer, and Reinhard Niederée. "Scalar Invariance in Opponent Colour Theory and the ‘Discounting the Background’ Principle." In Recent Research in Psychology. Springer New York, 1991. http://dx.doi.org/10.1007/978-1-4613-9728-1_3.

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Conference papers on the topic "Colour psychology"

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Mak, Ming Yuan, Yun Bei Choo, Xin Jie Wong, Yee Yong Loo, and Khai Yin Lim. "Auto-Assigned Colours on Facebook: Does Facebook Text Delight Colours Reflect the User’s Emotions Correctly?" In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1026.

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Facebook Text Delight is a feature whereby certain keywords will have different colours auto-assigned to it, heightening user expressions. However, these colours are auto-assigned and only restricted to certain words or phrases. Therefore, in this paper, we analyze the accuracy of the colour assigned and the percival of users towards the colours. We collected our data from different socio-demographic Facebook users. A survey was carried out alongside a series of posts with similar content but different colours on Facebook. Our results show that Facebook Text Delight may not reflect user’s emot
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Ho, Amic. "Urban Colour Palettes and Emotional Responses." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006268.

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Emotional mapping is crucial in understanding the impact of urban colour palettes on psychological states. The study employs both qualitative and quantitative methods to analyse participants' subjective emotional responses to various colour palettes in cities. Physiological assessments evaluate emotional arousal to understand how visual cues influence emotions. Statistical analysis examines patterns and relationships between colour combinations and emotions. Preliminary studies show that people are drawn to specific colours and forms, with warm hues evoking vitality and optimism, and cool tone
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Zhu, Yusen, Ao Jiang, Junbo Dong, et al. "The influence of music on colour preference in vehicle environment." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001686.

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Many experiments have proved that vision and hearing effect each other in many ways, and this phenomenon is of great significance to design (Zhang,2019)(Anderson,2014). Among the design of car cockpit, color is one of the most important elements of cockpit visual design, and different color directly affect people's experience in the cockpit (Satake,2011). We selected eight colors in study which are red, yellow, orange, blue, green, cyan, white and gray, and each color was set to two brightness levels and three music modes: non music, light music and bass-heavy music. Meanwhile, we used a head-
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Kosova, Ekaterina. "The Magic of Colour: How Palette Choice Affects the Initial Trust Towards News Web-Interfaces." In The Asian Conference on Psychology & the Behavioral Sciences 2024. The International Academic Forum(IAFOR), 2024. http://dx.doi.org/10.22492/issn.2187-4743.2024.28.

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Nguyen, An Thi-Khanh. "Does the Colour of a Word Affect the Speed With Which People Identify It As “Positive” or “Negative”?" In The Asian Conference on Psychology & the Behavioral Sciences 2025. The International Academic Forum(IAFOR), 2025. https://doi.org/10.22492/issn.2187-4743.2025.7.

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Ouyang, Mu-Yu. "Psychology of Colour in User Experience/Interaction: ‘Emotional Colour in Visualisation’ Theory in Interaction Design for User Experience: The Design of the Italian Medical Linkage System as an example." In 2021 2nd International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI). IEEE, 2021. http://dx.doi.org/10.1109/ichci54629.2021.00076.

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Trayner, Dr Penny. "“They talk over her, to her, through her and they don’t actually direct the questions to her”: Discussing the Need for a Patient Portal Application in Paediatric Rehabilitative Care." In 5th World Conference on Psychology and Behavioral Science. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-974314-9-4-004.

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Background Children and young people’s (CYP) perspectives are overlooked within rehabilitation (N-ABLES, 2021). Children are unique individuals, deserving products and services designed for their distinct needs. Goal Manager® is an application designed for clinicians to organise and track rehabilitation data and outcomes. This project worked with paediatric rehabilitation patients to codesign a Patient Portal application, allowing access to data they need to track their rehabilitation. Methods Funding secured through a Innovate Biomedical Catalyst Grant supported the design of a Patient Portal
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Renner, Ekaterina. "Psychology of color in the educational environment." In II All-Russian Scientific and Practical Conference of students, teachers, practitioners "Education-Science-Practice". Autonomous Non-Profit Educational Organization of Higher Education "Kuban Institute of Vocational Education", 2025. https://doi.org/10.64007/conferencearticle_683d99f58acaf4.30430039.

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Since ancient times, people have known about the beneficial and destructive effects of color on our condition. Color surrounds us everywhere, it is our constant companion and inevitably affects emotions. That is why we are interested in finding out how different colors can affect our mood and which of them can help in the learning process.
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Snegireva, Svetlana, Anna Bugakova, and P. Krasnoborodko. "PSYCHOLOGY OF DESIGN." In ENERGY-SAVING AND ENVIRONMENTALLY SAFE TECHNOLOGIES OF THE TIMBER INDUSTRY – 2025. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2025. https://doi.org/10.58168/e-sestti2025_474-476.

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The article examines the influence of color on people's perception, emotions and behavior. The color evokes certain associations: red – passion, blue – trust. Typography affects the readability and mood of the text. The composition directs the user's gaze, focusing on the key elements. Thoughtful design creates a positive user experience. Intuitive navigation reduces cognitive load. The aesthetically pleasing interface evokes positive emotions, increasing brand loyalty. [1].
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Teixeira, Ana, Sonia Brito-costa, and Anabela Gomes. "Colors in Mind: A Comprehensive Study on the Neurological Impact of Saturation." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005074.

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The perception of color is a crucial cognitive aspect that profoundly impacts cognition, emotions, and behaviour. Cool colors evoke comfort and relaxation, while warm colors stimulate and energize. This study explores how color saturation impacts brainwave patterns, using EEG signals and the MUSE BCI. Twenty-five participants, including 5 colorblind individuals, aged 18-60, viewed 10 colors on a computer screen at varying saturations. Analysis reveals distinct color effects on attention and diverse responses. Notably, saturated blue captures attention, while yellow and violet elicit a less pro
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Reports on the topic "Colour psychology"

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. Th
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