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Relevant bibliographies by topics / Colour psychology

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Academic literature on the topic 'Colour psychology'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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Journal articles on the topic "Colour psychology"

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Day, Lin. "Psychology of colour." Early Years Educator 12, no. 5 (September 2010): 28–30. http://dx.doi.org/10.12968/eyed.2010.12.5.78341.

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Sorokowski, Piotr, and Magdalena Wrembel. "Color studies in applied psychology and social sciences: An overview." Polish Journal of Applied Psychology 12, no. 2 (June 1, 2014): 9–26. http://dx.doi.org/10.1515/pjap-2015-0006.

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Abstract Our article presents a comprehensive overview of studies on colour from the perspective of applied psychology and social sciences. It discusses major findings from the psychology of colour applied to marketing, business, politics and sports as well as to problems connected with using color tests in psychological diagnoses. Moreover, we present an overview of particularly interesting colour studies on synaesthesia related to cognitive and applied psychology as well as psycholinguistics. Finally, we discuss the most recent trends in investigations into applied colour psychology as well as potential directions for further research.

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Kumar, J. Suresh. "The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study." Ushus - Journal of Business Management 16, no. 4 (October 1, 2017): 1–13. http://dx.doi.org/10.12725/ujbm.41.1.

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Colour plays an important role in marketing products. It is a powerful marketing tool that influences consumer purchases in many aspects. Marketers must explore the harmony of colours for successful marketing of products. Nearly all products sold today have colourful facades. Selecting the right colours to use has an enormous impact on product sales. While no single set of rules governs colour choices, research has established general guidelines based on the principle of associative learning, the relationship between colour and emotion. The researcher made a diagnostic study on the psychology of colour influences consumers buying behaviour. Secondary data has been extensively used in this research. Colour properties like hue, saturation and value, were discussed. Usage of colours in the packing of products, how colours earn brand image to a product, how colours help marketers to communicate the brand to customers and how to match colours with customer’s personality are extensively discussed. Conclusions were drawn based on this diagnostic study.

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O'Connor, Zena. "Colour psychology and colour therapy: Caveat emptor." Color Research & Application 36, no. 3 (April 11, 2011): 229–34. http://dx.doi.org/10.1002/col.20597.

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Crozier, W. R. "The psychology of colour preferences." Review of Progress in Coloration and Related Topics 26, no. 1 (October 23, 2008): 63–72. http://dx.doi.org/10.1111/j.1478-4408.1996.tb00111.x.

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Crozier, WR. "The psychology of colour preferences." Surface Coatings International 80, no. 12 (December 1997): 577–85. http://dx.doi.org/10.1007/bf02693850.

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Norwardatun Mohamed Razali. "The Significance of Warm Colour in the Quran and Its Roles on Memory Performance." Maʿālim al-Qurʾān wa al-Sunnah 16 (December 14, 2020): 1–15. http://dx.doi.org/10.33102/jmqs.v16i.240.

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Colours are mentioned many times in the Holy Qur’an. Some are mentioned as colours in general, and some of them in specific; yellow, white, black, red, green and blue. Each colour has its special connotations in the Holy Qur’an and among these colours, yellow and red are considered as warm colours. This study aimed to find the significance of warm colours in the Holy Qur’an and its relationship to human psychology; focusing on memory performance. This research had used an inductive approach in terms of selecting Quranic verses; in which yellow and red colour were mentioned. These verses were then analysed by referring to the books of exegetical considerations in order to know the implications of these colours’ usage, as well as referring to psychology books and scientific articles. The research found that yellow and red colour in the Holy Qur’an mostly indicate attracting attention or pleasing viewers. Some examples included the yellow colour in resemblance to the colour of the cow, attention to decay and destruction such as yellow colour in the withering plants, and attention to resurrection like the red colour resembling scene of the Day of Resurrection. This indication in the Holy Qur’an is consistent with psychologists’ discovery; warm colours such as red and yellow are more effective and attractive in the process of transferring information from external to sensory memory, and thus to short-term and long-term memory.

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Whitfield, T. W. Allan, and Jianne Whelton. "The arcane roots of colour psychology, chromotherapy, and colour forecasting." Color Research & Application 40, no. 1 (December 9, 2013): 99–106. http://dx.doi.org/10.1002/col.21862.

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Siuda-Krzywicka, Katarzyna, Christoph Witzel, Myriam Taga, Marine Delanoe, Laurent Cohen, and Paolo Bartolomeo. "When colours split from objects: The disconnection of colour perception from colour language and colour knowledge." Cognitive Neuropsychology 37, no. 5-6 (September 3, 2019): 325–39. http://dx.doi.org/10.1080/02643294.2019.1642861.

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Pitchford, Nicola J., and Kathy T. Mullen. "Is the Acquisition of Basic-Colour Terms in Young Children Constrained?" Perception 31, no. 11 (November 2002): 1349–70. http://dx.doi.org/10.1068/p3405.

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We investigated whether the learning of colour terms in childhood is constrained by a developmental order of acquisition as predicted by Berlin and Kay [1969 Basic Color Terms (Berkeley, CA: University of California Press)]. Forty-three children, aged between 2 and 5 years and grouped according to language ability, were given two tasks testing colour conceptualisation. Colour comprehension was assessed in a spoken-word-to-colour-matching task in which a target colour was presented in conjunction with two distractor colours. Colour naming was measured in an explicit naming task in which colours were presented individually for oral naming. Results showed that children's knowledge of basic-colour terms varied across tasks and language age, providing little support for a systematic developmental order. In addition, we found only limited support for an advantage for the conceptualisation of primary (red, green, blue, yellow, black, white) compared to non-primary colour terms across tasks and language age. Instead, our data suggest that children acquire reliable knowledge of nine basic colours within a 3-month period (35.6 to 39.5 months) after which there is a considerable lag of up to 9 months before accurate knowledge of the final two colours (brown and grey) is acquired. We propose that children acquire colour term knowledge in two distinct time frames that reflect the establishment of, first, the exterior (yellow, blue, black, green, white, pink, orange, red, and purple) and, second, the interior structure (brown and grey) of conceptual colour space. These results fail to provide significant support for the order predicted by Berlin and Kay, and suggest, instead, that the development of colour term knowledge is largely unconstrained.

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Dissertations / Theses on the topic "Colour psychology"

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Dunwoody, Lynn. "The psychophysiology of colour." Thesis, University of Ulster, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.385815.

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Kusnir, Maria Flor. "Automatic letter-colour associations in non-synaesthetes and their relation to grapheme-colour synaesthesia." Thesis, University of Glasgow, 2014. http://theses.gla.ac.uk/4922/.

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Although grapheme-colour synaesthesia is a well-characterized phenomenon in which achromatic letters and/or digits involuntarily trigger specific colour sensations, its underlying mechanisms remain unresolved. Models diverge on a central question: whether triggered sensations reflect (i) an overdeveloped capacity in normal cross-modal processing (i.e., sharing characteristics with the general population), or rather (ii) qualitatively deviant processing (i.e., unique to a few individuals). We here address this question on several fronts: first, with adult synaesthesia-trainees and second with congenital grapheme-colour synaesthetes. In Chapter 3, we investigate whether synaesthesia-like (automatic) letter-colour associations may be learned by non- synaesthetes into adulthood. To this end, we developed a learning paradigm that aimed to implicitly train such associations while keeping participants naïve as to the end-goal of the experiments (i.e., the formation of letter-colour associations), thus mimicking the learning conditions of acquired grapheme- colour synaesthesia (Hancock, 2006; Witthoft & Winawer, 2006). In two experiments, we found evidence for significant binding of colours to letters by non-synaesthetes. These learned associations showed synaesthesia-like characteristics despite an absence of conscious, colour concurrents, correlating with individual performance on synaesthetic Stroop-tasks (experiment 1), and modulated by the colour-opponency effect (experiment 2) (Nikolic, Lichti, & Singer, 2007), suggesting formation on a perceptual (rather than conceptual) level. In Chapter 4, we probed the nature of these learned, synaesthesia-like associations by investigating the brain areas involved in their formation. Using transcranial Direct Current Stimulation to interfere with two distinct brain regions, we found an enhancement of letter-colour learning in adult trainees following dlPFC-stimulation, suggesting a role for the prefrontal cortex in the release of binding processes. In Chapter 5, we attempt to integrate our results from synaesthesia-learners with the neural mechanisms of grapheme-colour synaesthesia, as assessed in six congenital synaesthetes using novel techniques in magnetoencephalography. While our results may not support the existence of a “synaesthesia continuum,” we propose that they still relate to synaesthesia in a meaningful way.

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Powell, Georgina. "Conscious perception of illusory colour." Thesis, Cardiff University, 2012. http://orca.cf.ac.uk/56822/.

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Visual perception can be defined as the ability to interpret the pattern of light entering the eyes to form a reliable, useful representation of the world. A well-accepted perspective suggests that these interpretations are influenced by prior knowledge about the statistics of natural scenes and are generated by combining information from different cues. This thesis investigates how these processes influence our perception of two phenomena: afterimages and colour distortions across the visual field. Both are generated on the retina, do not represent meaningful properties of the physical world, and are rarely perceived during natural viewing. We suggested that afterimage signals are inherently ambiguous and thus are highly influenced by cues that increase or decrease the likelihood that they represent a real object. Consistent with this idea, we found that afterimages are enhanced by contextual edges more so than real stimuli of similar appearance. Moreover, afterimage duration was reduced by saccadic eye-movements relative to fixation, pursuit, and blinking, perhaps because saccades cause an afterimage to move differently to real object and thus provide a cue that the afterimage is illusory. Contextual edges and saccades were found to influence afterimage duration additively, although contextual edges dominated the probability of perceiving an afterimage more than saccades. The final part of the thesis explored the hypothesis that colour distortions across the retina, produced mainly by spectral filtering differences between the periphery and fovea, are compensated in natural viewing conditions. However, we did not find evidence of compensatory mechanisms in the two natural conditions tested, namely eye-movements (as opposed to surface movements) and natural spectra (as opposed to screen-based spectra). Taken together, the experiments in this thesis demonstrate that these ‘illusory’ phenomena perceived strongly in laboratory conditions but rarely during natural viewing, are useful tools to probe how perceptual decisions are made under different conditions.

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Mikellides, B. "Emotional and behavioural reaction to colour in the built environment." Thesis, Oxford Brookes University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233455.

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Akbay, Saadet. "Multi-attitudinal Approaches Of Colour Perception: Construing Eleven Basic Colours By Repertory Grid Technique." Phd thesis, METU, 2013. http://etd.lib.metu.edu.tr/upload/12615567/index.pdf.

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Colour is a basic aspect of perception and the perception of colour varies from individual to individual. This indicates that the perception of colours mean different semantics in various contexts to different individuals. Therefore, these differences in perception forms to behave in different attitudes towards colours among individuals and it is likely to achieve different attitudinal responses to colours from individuals. Relying on the effects of colours on individuals, the initial interest of this thesis is to explore the attitudinal approaches of individuals to colours. This thesis is first and foremost exploratory in nature. This thesis intended as a first step towards exploring the ways in which the individuals think of, construe and give meaning to colours in their own words. The subjective approach proposed in terms of this thesis is based on the underlying philosophy behind Personal Construct Theory (PCT). In order to elicit the individuals&rsquo
ways of construing and giving meaning to colours in their own words, an experiment was conducted with the utilisation of the Repertory Grid Technique (RGT). Sixty undergraduate students of Middle East Technical University (METU) Faculty of Architecture were voluntarily participated in the experiment. As a stimuli, eleven basic colours which were black, grey, white, yellow, orange, red, pink, purple, brown, blue and green were utilised. For the second step, this thesis intended investigating the structure and interrelations between the elicited attitudes of individuals and eleven basic colours. As a result of the experiment, 60 repertory grids were elicited and were analysed by using the qualitative and quantitative applications of content analysis. The resulted data afterwards were analysed by using multivariate statistical analysis methods. The overall results of this research can support certain information for further scientific investigations on colour perception and colour psychology. Additionally, the results of this research can help and guide designers to attain objective understandings about the individuals&rsquo
attitudes to colours. This can contribute to designers as a practical worthwhile during colour design and colour planning in their products and services.

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Kleintjes, Sharon Rose. "Black clinical psychology interns at a 'white' university : their experience of colour during training." Master's thesis, University of Cape Town, 1991. http://hdl.handle.net/11427/13536.

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Bibliography: leaves 71-74.
This study examines whether black clinical psychology interns at a "white" university experience issues during training which they perceive to be colour-related, and suggests ways of dealing with these issues as part of training. The results are based on 22 one-hour semi-structured interviews conducted with four male and three female black ('Coloured', 'Asian' and 'Black') interns drawn from a group of 12 who had completed their first year of the Clinical Psychology Master's programme at the Child Guidance Clinic (CGC), University of Cape Town, between 1976 and 1990. At the time of interviewing four respondents were registered psychologists and three were intern psychologists. Interviews were taped and transcribed verbatim. The data was analysed qualitatively. Emergent themes are: Not feeling good enough, language and articulation, relating to classmates and trainers, working with clients, and talking about black concerns. There was substantial variation between interns within these themes in terms of the perceived impact of colour-related issues during their training. While provision should be made for the black intern who does experience significant effects from racially-related issues during training to work through these, interns (and trainers) should avoid overlabelling training difficulties as racially based. Other suggestions include the following: (a) Preselection information sent to applicants for the course could outline the CGC's informal policy on training interns from all races. (b) Reading and seminars held during orientation could include literature and discussion which would facilitate talking about black concerns. (c) Black staff could be appointed to the clinical training team. (d) Supervisors need to become more aware of the ways in which colour-related issues may affect interns' training, and of ways to facilitate interns' dealing with these issues where necessary. One possible model of the supervisor's role in the development of the intern's professional identity, including black interns, is briefly outlined.

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Maguire, Moira S. "Pattern contingent colour aftereffects (PCCAEs) and the menstrual cycle." Thesis, Queen's University Belfast, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.318806.

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Franklin, Anna. "The origin and nature of categorical perception of colour." Thesis, University of Surrey, 2003. http://epubs.surrey.ac.uk/843703/.

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Categorical Perception (CP) is shown when stimuli that cross a category boundary are discriminated faster, more accurately or more easily than equivalently spaced stimuli from within a category. This thesis investigated the origin and nature of CP of color by asking three questions. First, is CP hardwired? Second, what is the effect of language on CP? Third, is CP really perceptual? These three questions were addressed in a series of experiments that took developmental and cross-cultural approaches. Category effects consistent with the CP model were shown in four-month old infants, toddlers and children across a range of boundaries, using a range of tasks. For the toddlers, there was no effect of colour term acquisition on the size of the category effect. Additionally, despite cross-cultural differences in naming, there were no cross-cultural differences in the size of the category effect in toddlers. There were cross-cultural differences in the category effect in children, although these differences could not easily be explained by differences in naming. The underlying mechanisms of the category effects were explored, certain mechanisms were ruled out, although the exact nature of the category effects in the infants, toddlers and children was unclear. Three conclusions were made. Firstly, it was concluded that the presence of categorical responding in infants may suggest that the category effect is hardwired, although it was also acknowledged that infant categories may be acquired. Secondly, it was concluded that language is not the origin of all category effects and that language does not modify the category effect in toddlers or in children. Finally, it was concluded that 'Categorical Perception' may actually be a range of effects, with a range of underlying mechanisms. Future research is suggested to investigate whether the category effects in infants are acquired, to investigate why effects of language on the category effect are found in adult but not toddler and child studies, and to investigate the exact nature of category effects found in infants, toddlers, children and adults.

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Sharman, Rebecca J. "Cue combination of colour and luminance in edge detection." Thesis, University of Nottingham, 2014. http://eprints.nottingham.ac.uk/14029/.

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Much is known about visual processing of chromatic and luminance information. However, less is known about how these two signals are combined. This thesis has three aims to investigate how colour and luminance are combined in edge detection. 1) To determine whether presenting colour and luminance information together improves performance in tasks such as edge localisation and blur detection. 2) To investigate how the visual system resolves conflicts between colour and luminance edge information. 3) To explore whether colour and luminance edge information is always combined in the same way. It is well known that the perception of chromatic blur can be constrained by sharp luminance information in natural scenes. The first set of experiments (Chapter 3) quantifies this effect and demonstrates that it cannot be explained by poorer acuity in processing chromatic information, higher contrast of luminance information or differences in the statistical structure of colour and luminance information in natural scenes. It is therefore proposed that there is a neural mechanism that actively promotes luminance information. Chapter 4 and Experiments 5.1 and 5.3 aimed to investigate whether the presence of both chromatic and luminance information improves edge localisation performance. Participant performance in a Vernier acuity (alignment) task was compared to predictions from three models; ‘winner takes all’, unweighted averaging and maximum likelihood estimation (a form of weighted averaging). Despite several attempts to differentiate the models we failed to increase the differences in model predictions sufficiently and it was not possible to determine whether edge localisation was enhanced by the presence of both cues. In Experiment 5.4 we investigated how edges are localised when colour and luminance cues conflict, using the method of adjustment. Maximum likelihood estimation was used to make predictions based on measurements of each cue in isolation. These predictions were then compared to observed data. It was found that, whilst maximum likelihood estimation captured the pattern of the data, it consistently over-estimated the weight of the luminance component. It is suggested that chromatic information may be weighted more heavily than predicted as it is more useful for detecting object boundaries in natural scenes. In Chapter 6 a novel approach, perturbation discrimination, was used to investigate how the spatial arrangement of chromatic and luminance cues, and the type of chromatic and luminance information, can affect cue combination. Perturbation discrimination requires participants to select the grating stimulus that contains spatial perturbation. If one cue dominated over the other it was expected that this would be reflected by masking and increased perturbation detection thresholds. We compared perturbation thresholds for chromatic and luminance defined line and square-wave gratings in isolation and when presented with a mask of the other channel and other grating type. For example, the perturbation threshold for a luminance line target alone was compared to the threshold for a luminance line target presented with a chromatic square-wave target. The introduction of line masks caused masking for both combinations. Introduction of an achromatic square-wave mask had no effect on perturbation thresholds for chromatic line targets. However, the introduction of a chromatic square-wave mask to luminance line targets improved perturbation discrimination performance. This suggests that the perceived location of the chromatic edges is determined by the location of the luminance lines. Finally, in Chapter 7, we investigated whether chromatic blur is constrained by luminance information in bipartite edges. Earlier in the thesis we demonstrated that luminance information constrains chromatic blur in natural scenes, but also that chromatic information has more influence than expected when colour and luminance edges conflict. This difference may be due to differences in the stimuli or due to differences in the task. The luminance masking effect found using natural scenes was replicated using bipartite edges. Therefore, the finding that luminance constrains chromatic blur is not limited to natural scene stimuli. This suggests that colour and luminance are combined differently for blur discrimination tasks and edge localisation tasks. Overall we can see that luminance often dominates in edge perception tasks. For blur discrimination this seems to be because the mechanisms differ. For edge localisation it might be simply that luminance cues are often higher contrast and, when this is equated, chromatic cues are actually a good indicator of edge location.

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Pringle, Hayley. "Cognitive impairment in Alzheimer's disease : an investigation using colour tasks." Thesis, University of Surrey, 2002. http://epubs.surrey.ac.uk/843756/.

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Three separate studies employed colour tasks to investigate aspects of cognitive impairment in AD. In the first study an information-processing framework was developed using a model of colour processing (Davidoff, 1991, 1997), and the framework guided the design of a number of colour tasks. Contributions of AD and impaired colour vision to task performance were considered, and findings suggested impaired memory and executive functions but relatively intact perceptual functions in AD. Executive functions were the focus of the second study. AD patients are typically impaired on the form sorting component of the Colour-Form Sorting Task (Weigl, 1941) and this impairment was hypothesised to originate from an executive function deficit. The decision-making load of the CFST was varied, and findings suggested that impaired form sorting may originate from a deficit in selective attention to competing stimulus dimensions. The third study was a case study of a 61 year-old woman with visual variant AD who presented with two specific deficits: global processing impairment and inability to name the colour of the ink in the Stroop task. Approaches to the study of selective attention can be divided into two types: holistic and analytic (Shalev & Algom, 2000). The holistic approach was used to investigate her global processing impairment, and the impairment appeared to originate from a feature integration deficit. The analytic approach was used to investigate her Stroop impairment. Findings suggested a deficit in selective attention to competing stimulus dimensions that was perhaps more severe than that shown in standard AD; letter form/colour are for most people separable dimensions, but they appeared integral for her. Participants found the tasks non-anxiety provoking and enjoyable to complete, therefore future research might aim to develop a more comprehensive battery of colour tasks to assess cognitive impairments in AD.

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Books on the topic "Colour psychology"

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Bailey, Claire. Psychology of colour. [Derby: Derbyshire College of Higher Education, 1987.

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Colour me English. Rearsby: Clipper Large Print, 2011.

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Wright, Angela. The beginner's guide to colour psychology. London: Kyle Cathie, 1995.

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Wright, Angela. The beginner's guide to colour psychology. London: Kyle Cathie Ltd., 1995.

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Wright, Angela. The beginner's guide to colour psychology. London: Kyle Cathie, 1998.

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Colour Me English: Selected essays. London: Harvill Secker, 2011.

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Lochhead, Liz. The colour of black & white. Edinburgh: Polygon, 2003.

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Creative visualization with color: Healing your life with the power of colour. Boston, Mass: Element, 1999.

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Madison, Susan. The colour of hope. London: BCA, 2000.

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1910-, Jacobsen Egill, ed. Harmony of colour: The painting of Egill Jacobsen. [Denmark]: A. Nyborg Private Edition, 1990.

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Book chapters on the topic "Colour psychology"

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Mausfeld, Rainer, and Reinhard Niederée. "Scalar Invariance in Opponent Colour Theory and the ‘Discounting the Background’ Principle." In Recent Research in Psychology, 55–69. New York, NY: Springer New York, 1991. http://dx.doi.org/10.1007/978-1-4613-9728-1_3.

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Mausfeld, Rainer, and Reinhard Niederée. "A Generalized “Discounting the Background” Model Extending the Traditional Grassmannian Approach to Colour Vision." In Recent Research in Psychology, 171–77. Berlin, Heidelberg: Springer Berlin Heidelberg, 1989. http://dx.doi.org/10.1007/978-3-642-83943-6_11.

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O’Connor, Zena. "Color Psychology." In Encyclopedia of Color Science and Technology, 1–9. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-642-27851-8_228-2.

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O’Connor, Zena. "Color Psychology." In Encyclopedia of Color Science and Technology, 364–72. New York, NY: Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4419-8071-7_228.

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O’Connor, Zena. "Color Psychology." In Encyclopedia of Color Science and Technology, 1–10. Berlin, Heidelberg: Springer Berlin Heidelberg, 2015. http://dx.doi.org/10.1007/978-3-642-27851-8_228-1.

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Coleman, Carla Viviana. "Psychology of Color." In Visual Experiences, 73–90. Boca Raton : Taylor & Francis, CRC Press, 2017.: Chapman and Hall/CRC, 2017. http://dx.doi.org/10.1201/9781315154305-6.

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Furnham, Adrian. "The psychology of color." In The People Business, 142–44. London: Palgrave Macmillan UK, 2005. http://dx.doi.org/10.1057/9780230510098_51.

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Lyman, Bernard. "Color." In A Psychology of Food, 109–21. Dordrecht: Springer Netherlands, 1989. http://dx.doi.org/10.1007/978-94-011-7033-8_10.

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Grondin, Simon. "Color Perception." In Psychology of Perception, 67–81. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31791-5_5.

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Cohen, Jonathan. "Color." In The Routledge Companion to Philosophy of Psychology, 642–52. Second edition. | Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429244629-39.

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Conference papers on the topic "Colour psychology"

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Wang, Xiaolin. "The Related Research on Color Psychology and Art Design." In 2016 5th International Conference on Social Science, Education and Humanities Research. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.16.

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Udomsin, Kaniknun, Kanakarn Ruxpaitoon, and Thitiporn Lertrusdachakul. "Color information analysis that influence psychology on digital media design." In 2018 5th International Conference on Business and Industrial Research (ICBIR). IEEE, 2018. http://dx.doi.org/10.1109/icbir.2018.8391192.

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Xie, Wanjin, and Yumei Cui. "Study on the Role of Color Psychology in Children's Wear." In International Conference on Humanities and Social Science 2016. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/hss-26.2016.121.

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Unthanon, Kanyarat. "Color Terms in Thailand." In 8th International Conference On Humanities, Psychology and Social Science. ACAVENT, 2018. http://dx.doi.org/10.33422/8hps.2018.10.109.

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Kanagaraj, P. Anjana, S. Bavatarani, and Dinesh Kumar. "A Study on Human Behavior based Color Psychology using K-means Clustering." In 2020 International Conference on Inventive Computation Technologies (ICICT). IEEE, 2020. http://dx.doi.org/10.1109/icict48043.2020.9112442.

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Yeh, Chia-Hung, Kai-Lin Huang, and Shiunn-Jang Chern. "Deblocking Filter by Color Psychology Analysis for H.264/AVC Video Coders." In 2008 Fourth International Conference on Intelligent Information Hiding and Multimedia Signal Processing (IIH-MSP). IEEE, 2008. http://dx.doi.org/10.1109/iih-msp.2008.12.

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Onuki, Misuzu. "Consideration of Commercial Orbital Facilities from the View Point of Color Psychology." In 41st International Conference on Environmental Systems. Reston, Virigina: American Institute of Aeronautics and Astronautics, 2011. http://dx.doi.org/10.2514/6.2011-5043.

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D. Alvarez, Bryan, and Lynn C. Robertson. "Vividness of Visual Imagery Correlates with Spatial Priming in Grapheme-Color Synesthetes." In Annual International Conference on Cognitive and Behavioral Psychology. Global Science & Technology Forum (GSTF), 2013. http://dx.doi.org/10.5176/2251-1865_cbp13.94.

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Jin, Zhuo, and Chul Soo Kim. "Influence of Interior Color and Material Matching Design of the Yacht to the Consumer Psychology." In 3rd International Conference on Arts, Design and Contemporary Education (ICADCE 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icadce-17.2017.95.

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"Study on Education Method of Children's Stick Figure Drawing Based on Color Form." In 2018 International Conference on Education, Psychology, and Management Science. Francis Academic Press, 2018. http://dx.doi.org/10.25236/icepms.2018.170.

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Reports on the topic "Colour psychology"

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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Abstract:

The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.

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