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1

Africa, Statistics South. Census of commercial agriculture 2007: [Name of province]. Statistics South Africa, 2011.

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2

Africa, Statistics South. Census of commercial agriculture 2007: [Name of province]. Statistics South Africa, 2011.

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3

Drawbaugh, Kevin. Brands in the balance: Meeting the challenges to commercial identity. Reuters, 2001.

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4

author, Sun Li, ed. Pin pai bai nian: Hu shang bai nian qing gong lao pin pai. Shanghai jin xiu wen zhang chu ban she, 2013.

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5

Molloy, Ian. Brands and their value. University College Dublin, 1990.

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6

Patrick, Barwise, London Business School, and Institute of Chartered Accountants in England and Wales., eds. Accounting for brands. London Business School and Institute of Chartered Accountants, 1989.

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7

Yoshitaka, Matsūra, ed. Gendai Chūgoku no shōhi bunka: Burandingu kōkoku media= Brand new China : advertising, media, and commercial culture. Iwanami Shoten, 2011.

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8

Ng, Jenny. The domain name registration system: Liberalisation, consumer protection, and growth. Routledge, 2012.

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9

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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10

Gershman, Michael. Getting it right the second time: How American ingenuity transformed forty-nine marketing failures into some of our most successful products. Addison-Wesley Pub. Co., 1990.

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11

Grattaroti, Rosalie. International brand packaging awards. Rockport Publishers, 1993.

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12

Design Management Institute (Boston, Mass.), ed. Brandjam: Humanizing brands through emotional design. Allworth Press, 2007.

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13

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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14

PLC, Euromonitor, ed. Directory of consumer brands and their owners, 1998, Latin America. Euromonitor plc, 1998.

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15

Hellman, Anne. Marc Gobé and Joël Desgrippes on emotional brand experience. Rockport Publishers, 2007.

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16

PLC, Euromonitor, ed. Directory of consumer brands and their owners, 1998, Europe. 3rd ed. Euromonitor plc, 1998.

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17

Inc, America's Greatest Brands, ed. America's greatest brands: An insight into 80 of America's strongest brands. America's Greatest Brands, 2001.

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18

Robert, Klanten, and Ehmann Sven, eds. Taken by surprise: Cutting-edge collaborations between designers, artists and brands. Gestalten, 2012.

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19

Great Britain. Her Majesty's Stationery Office. The HMSO register of recycled paper and paper products. HMSO, 1995.

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20

Klanten, Robert, Sven Ehmann, and Anna Sinofzik. Introducing: Visual identities for small businesses. Gestalten, 2012.

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21

United States. Department of State, ed. Judicial assistance: Passenger Name Record : agreement between the United States of America and Switzerland, effected by exchange of notes at Bern, December 23, 2008. U.S. Dept. of State, 2012.

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22

Marcie, Stuchin, ed. Shops & boutiques 2000: Designer stores and brand imagery. PBC International, 1998.

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23

Dearlove, Des. Business the Richard Branson Way. John Wiley & Sons, Ltd., 2007.

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24

Morgan, Adam. Eating the big fish: How challenger brands can compete against brand leaders. John Wiley, 1999.

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25

Morgan, Adam. Eating the Big Fish. John Wiley & Sons, Ltd., 2009.

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26

Greenwood, John Orville. Namesakes of the '90's: The factual story with photographs of currently existing commercial freight, passenger and carferry vessels in thje Great Lakes fleet telling the "why" and the meaning of each vessel's name with 350 ship names : cross-referenced. Freshwater Press, 1991.

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27

Riolo, Salvatore. Marchionimi e nomi commerciali nella lessicografia italiana del secondo Novecento. CUECM, 2007.

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28

H. J. Van De Laar. Plant Name List for Commercial Growers. Timber Press, Incorporated, 1986.

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29

National commercial directory: [1828-9] : [Name of counties]. Michael Winton, 1995.

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30

(Contributor), Jonathan Baldwin, ed. More Than A Name: An Introduction to Branding (Design). AVA Publishing, 2006.

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31

Interbrand. The Brand Glossary. Palgrave Macmillan, 2006.

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32

Interbrand. Brand Glossary. Palgrave Macmillan Limited, 2006.

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33

Zhongguo ming pai shang pin da quan. Hua xue gong ye chu ban she, 1994.

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34

Make Enemies & Gain Fans: The Snask way of becoming a Successful Creative Entrepreneur. August Dreesbach Verlag, 2015.

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35

Make Enemies and Gain Fans. Bis B.V., Uitgeverij (BIS Publishers), 2013.

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36

Brand New China: Advertising, Media, and Commercial Culture. Harvard University Press, 2008.

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37

Pinkhasov, Misha, and Rachna Joshi Nair. Real Luxury: How Luxury Brands Can Create Value for the Long Term. Palgrave Macmillan, 2014.

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38

Business loan workouts and foreclosures in [name of state]. National Business Institute, 1986.

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39

Relogo. Promopress, 2012.

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40

AGIdeas. AgIdeas Research. RIBA Publications, 2013.

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41

Seelert, Perry. Food Retailer Brand Image Design. RIBA Publications, 2015.

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42

Signs of Life: Why Brands Matter. Circa Press, 2017.

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43

Chile: Marca registrada : historia general de las marcas comerciales y el imaginario del consumo en Chile. Ocho Libros, 2008.

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44

Landor: Brand strategy : "Landor Associates" case study. PIE Books, 2004.

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45

Brand Strategy. P I E Books, 2004.

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46

Rechtsschutz gegen Kennzeichenmissbrauch unter Berücksichtigung der Internet-Domain-Name-Problematik. P. Lang, 2001.

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47

Fields, Sarah K. What’s in a Name? Comic Books and Hockey. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252040283.003.0007.

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This chapter explores the lawsuit filed by hockey player Tony Twist against Todd McFarlane. McFarlane was a hockey fan who created the comic book Spawn in 1992, a dark, surreal fantasy about a CIA assassin who dies, goes to hell, and returns to earth as an agent of the devil. In 1993, his evil henchman and enforcer, Anthony Twistelli (called Tony Twist) was introduced. The only thing the character and the hockey player had in common was the name and the reputation of being an enforcer, although MacFarlane admitted in notes to the readers at the end of one issue that he named his character afte
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48

Swystun, Jeff. Brand Glossary. Palgrave Macmillan, 2006.

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49

Jarvis, Paul. Better by Design: Shaping the British Airways Brand. Amberley Publishing, 2015.

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50

Kastner, Olga Louisa. When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts. Springer Fachmedien Wiesbaden GmbH, 2013.

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