Academic literature on the topic 'Communication and influencers'

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Journal articles on the topic "Communication and influencers"

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KALINOVÁ, EVA, and ADÉLA NEUBERGOVÁ. "INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM." AD ALTA: 11/02 11, no. 2 (2021): 107–11. http://dx.doi.org/10.33543/1102107111.

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The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independe
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Mo, Zichuan, and Meihan Zhou. "Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 3 (2024): 2269–88. http://dx.doi.org/10.3390/jtaer19030110.

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Despite the growing use of virtual influencers in communicating public service announcements (PSAs), their PSA communication effectiveness remains underexplored. Virtual influencers are digital entities who generate content on social media to establish a digital identity and personal brand. This research examines the effectiveness of virtual (vs. human) influencers in conveying PSAs, focusing on consumers’ attitudes toward the influencers and their acceptance of PSA messages. Three experimental studies (N = 1429) spanning different cultural contexts reveal that consumers hold a less favorable
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Tang, Jack Lipei. "Issue Communication Network Dynamics in Connective Action: The Role of Non-Political Influencers and Regular Users." Social Media + Society 9, no. 2 (2023): 205630512311779. http://dx.doi.org/10.1177/20563051231177921.

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Social media influencers (SMIs) have prevailed in online communication networks and can play key roles in connective action. However, how influencers connectively drive activism communication network is less clear. This study conceptualizes issue influencers as users who emerge as influential nodes in shaping the communication network in a contentious political issue niche. A new typology of influencers is proposed based on both issue and platform influence. Drawing on connective action theory and SMI studies, this study employed a Stochastic Actor-Oriented Model to examine how structural (end
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Islami, Moch Zihad, Yoga Aditya Leite, Dian Aris Munandar, Yuana Novita Sari, and Sonjoruri Budiani Trisakti. "Ethical Challenge of Fashion Influencers Endorsement: Analysing Communication and Consumption Culture." Jurnal Komunikasi Global 13, no. 1 (2024): 1–25. http://dx.doi.org/10.24815/jkg.v13i1.37492.

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The fast fashion trend is gaining popularity due to the presence of fashion influencers on social media despite its adverse impact on environmental sustainability. This research aims to explore the fashion influencers communication strategy, assess how fashion influencers endorsements contribute to the formation of consumptive culture, and investigate fashion influencers endorsement concepts that are more ethical. The qualitative research is used by employing the observations on six Indonesian fashion influencers Instagram accounts, and the interviews with three informants confirmed as being w
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Daniels, Michelle, and Freeman Wu. "Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing." NIM Marketing Intelligence Review 17, no. 1 (2025): 24–29. https://doi.org/10.2478/nimmir-2025-0004.

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Abstract Influencers need to balance their tolerance for negative and even insulting comments with followers’ expectation of being approachable. When they decide to disable their comment section, they effectively prevent cyberbullying but also cut off consumers’ highly valued method of voice expression. This is critical, as it not only impacts how consumers view the influencer but also how willing they are to support brand partners: Users become less inclined to engage with an influencer’s sponsored brand content or accept promo codes. To prevent backlash, user communication around disabling c
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Antoniades, George, Dace Briede, Marta Kontina, Inga Milevica, and Vita Stige-Skuskovnika. "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases." Economics and Culture 17, no. 1 (2020): 53–61. http://dx.doi.org/10.2478/jec-2020-0005.

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AbstractResearch purpose. Social networks have become an integral part of life, making social media one of the most significant advertising platforms, which, according to many experts and scientists, is one of the most effective brand communication techniques. According to Google’s data (Think with Google, 2018), before the purchase, shoppers like to address real people, which they think could be trusted. Branding with influencers is a new way of promoting products and services. It has also recently been a much sought research topic both in terms of studying the brand communication and the inf
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Lim, Young Joon. "Influencer Model Management: Grounded Theory Approach to Communication Influencer." Journal of Communication and Management 2, no. 03 (2023): 1–8. http://dx.doi.org/10.58966/jcm2023231.

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The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and ex
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Sri Ram Kailash, M. "Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication." Shanlax International Journal of Management 11, iS1-Jan (2024): 48–54. http://dx.doi.org/10.34293/management.v11iis1-jan.7139.

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The study aims to elucidate the underlying mechanisms of influencer marketing by examining the tactics used by influencers to foster authentic connections with their audience and, as a result, influence consumer choices. The study provides a detailed analysis of the strategies used by influencers, such as content curating and strategic brand partnerships, to effectively incorporate marketing into their content. The research primarily examines the merging of authentic identity and persuasive impact in influencer marketing. In contrast to traditional advertising, influencer marketing flourishes
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Oltarzhevskyi, Dmytro. "The Phenomenon of Virtual Influencer in Digital Communication." Scientific notes of the Institute of Journalism, no. 2 (85) (2024): 11–22. http://dx.doi.org/10.17721/2522-1272.2024.85.1.

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The object of the study is virtual influencers – digital characters created with the help of computer programs and artificial intelligence, on behalf of which agencies maintain pages in social networks to increase the number of supporters and promote branded goods and services among them. This concept emerged in the last decade in a practical environment and is currently actively developing, attracting the attention of researchers. The relevance of the article, on the one hand, is related to the novelty of the phenomenon of virtual influencers, its lack of research, and on the other hand, the
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YÖRÜK, E. Erdal, and M. Erhan SUMMAK. "Influencer marketıng and publıc relatıons." JBFEM 6, no. 2 (2023): 67–76. http://dx.doi.org/10.32770/jbfem.vol667-76.

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This study provides a comprehensive look at influencer marketing, public relations and the dynamics of communication in the digital age. The study explains the definition, importance, benefits and challenges of influencer marketing. It also details the evolution of public relations in the digital age, and its integration with brand communication and influencer marketing. It emphasizes that digital marketing can reach a wide audience, increase engagement and achieve measurable results as well as the importance of integrating public relations with digital media and online platforms. The concept
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Dissertations / Theses on the topic "Communication and influencers"

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Persson, Hallström Josefin. ""Influencers: Framtidens marknadsföringsverktyg" : En kvantitativ undersökning om fenomenet Influencer Marketing." Thesis, Högskolan i Gävle, Media- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30098.

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Syftet till den här uppsatsen är att undersöka hur konsumenters allmänna inställning till influencer marketing ser ut och om Instagram-användare köper produkter som rekommenderas av influencers. Studien har gjorts genom en kvantitativ anonym enkätundersökning på internet. Studien är gjord utifrån Elihu Katz och Paul Lazarsfelds studie om tvåstegshypotesen, samt kommunikationsformen word-of-mouth. Jag har även valt att göra min studie utifrån forskning om traditionell reklam. Resultatet av den här studien visar att konsumenter generellt har en neutral inställning till influenc
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Bensch, Ella, and Daniel Arnkvist. "Influencers på Instagram, marknadsförare eller normbrytare? : En kvalitativ studie om stereotyper på influencers Instagramkonton." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-182127.

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The purpose of this study was to investigate whether traditional advertising strategies exist on social media posts made by Swedish fashion influencers. Furthermore the aim was also to identify any differences and similarities between influencers on Instagram. To do so twelve Instagram posts from six influencers were analyzed with a semiotic qualitative content analysis. When analyzing, several semiotic tools were also applied, including; Roland Barthes denotation, connotation and myths, and Charles Sanders Pierce three category system. To improve the studies reliability several theoretical fr
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Boélius, Markus, and Chotima Persson. "Social media Influencers In whom we trust? Kritisk tänkande inom influencer marketing hos generationen Z." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18726.

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Olsson, Evelina. "Ytliga låtsasvänner och reklampelare i ett : En kvalitativ studie om följares uppfattning om influencers och deras samarbeten." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33354.

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Syftet med denna studie är att studera vilken relation följare har till influencers, utifrån följarens perspektiv. Studien ämnar även undersöka hur deras publicering av betalda samarbeten på sociala medier bemöts av följarna. För att besvara studiens frågeställningar har jag använt mig av en kvalitativ undersökningsmetod, genom att utföra sex individuella intervjuer med kvinnor i åldrarna 22–27 år.Studien använder teorier såsom Tvåstegshypotesen, Multistegshypotesen, kommunikationsformen Word Of Mouth samt Parasocial Interaction Theory. Jag har också använt mig av tidigare forskning som belyse
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Fredriksson, Anna, and Amanda Sundquist. "Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39693.

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Influencer marketing is today a well-known marketing strategy used by many companies and the phenomenon is growing day by day. This is mostly a strategy with the spotlight on how the company can reach their consumers through famous people on social medias, not with focus on what relationship is created between all the parties. This study has the purpose to create a better understanding of how influencers use a marketing communication strategy to build a relationship with their target groups. To delimitate the research the focus will be on Instagram as a platform for influencers to work on. To
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Raafat, Aia. "Framing and Communicating Expertise on Social Media: A Qualitative Case Study on Health Influencers on YouTube." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/38123.

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Online communication channels provide people with a vast amount of information from different sources. Health influencers on social media are one of the sources that people use to gain health information and support regarding health-related issues; they are people with different backgrounds and expertise that social media users follow and perceive to be experts in that field. This qualitative case study employs content analysis to analyze videos of three health influencers and explore the kind of expertise that each case communicates to their followers. Videos are analyzed based on an analyti
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Nazem, Ghanai Ramona, Malin Forss, and Gabriella Sundkvist. "Let's Make Better Mistakes Tomorrow : Brand Management and Crisis Communication for Social Media Influencers." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48973.

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Berg, Karoline, and Mikaela Möller. "Sponsringsfenomenet på Instagram : En kvalitativ studie som undersöker hur företag inom hälso- och kosttillskottsbranschen kommunicerar med sin målgrupp med hjälp av privatpersoner." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29676.

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In this essay we have chosen to research how health supplement companies market themselves and in different ways reach out to a vast majority of people with the help of one of the biggest social media channels, Instagram. It’s common nowadays that companies use social media as a fast, cheap and easy way to market their products to users. Either by promoting it on their own channel or by sponsorship, where they have popular people with a high amount of followers to encourage their viewers to buy their products. Instagram is rapidly growing and today have about 400 million active users every mon
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Gaertner, Andressa Ferreira. "Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships with SMIs in Brazil." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/8800.

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The purpose of this study is to shed light on how brands can build relationships with social media influencers (SMIs). By replicating Pang et al. (2016) research in different cultural settings, the present study identified internal and external influences that are important for SMIs routines in Brazil, generating additional enlightenment into the Mediating the Media model for SMIs and evaluating to what extent cultural differences may impact the proposed theoretical framework. The research was conducted in two major parts. The first replicated the method used previously by Pang et al. (2016),
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Oglesby, Corliss Deionn. "The New Frontier of Advertising: Computer-Generated Images as Influencers." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/861.

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The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to di
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Books on the topic "Communication and influencers"

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Borchers, Nils S. Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286.

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Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. Th
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R, Berger Charles, and Burgoon Michael, eds. Communication and social influence processes. Michigan State University Press, 1995.

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Laborde, Genie. Influencer avec intégrité. InterEditions, 1987.

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Hans-Bernd, Brosius, ed. Exemplification in communication: The influence of case reports on the perception of issues. L. Erlbaum Associates, 2000.

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Mudimbe-boyi, M. Elisabeth. Essais sur les cultures en contact: Afrique, Amériques, Europe. Karthala, 2006.

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Poggi, Isabella, and Francesca D'Errico. Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274.

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Michel, Espagne, and Werner Michael 1946-, eds. Les Relations interculturelles dans l'espace franco-allemand (XVIIIe et XIXe siècle). Editions Recherche sur les civilisations, 1988.

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1950-, Kramer Roderick Moreland, and Neale Margaret Ann, eds. Power and influence in organizations. Sage Publications, 1998.

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Goyhman, Oskar, Lyubov' Goncharova, Alla Larionova, et al. Social and identification status of communication studies. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1111369.

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The collective monograph is devoted to interdisciplinary problems of communication in a modern multimodal society. A number of aspects outlining the status of communication studies as a scientific, practical and social phenomenon are discussed. The authors ask questions about the influence of digitalization on interpersonal and intercultural communication in the modern world, consider the philosophical and cultural meanings of the communicative self-identity of peoples from the positions of national and state ideologies, touch upon the problems of communication in various spheres and discourse
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Book chapters on the topic "Communication and influencers"

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Egger, Roman, and Veronika Surkic. "Unveiling Destination Perceptions: A Machine Learning Study on Instagram Influencers’ Cognitive Images." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_41.

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AbstractThis study examines the cognitive image of Austria as a travel destination through Instagram content posted by travel influencers. The study also investigates how the account type, influencer type, and posting frequency affect user engagement. Machine learning techniques and statistical analysis are used to analyze the data. The study found that influencers contribute to Austria's destination image mainly through content about the Alps, Vienna, and cycling. The study provides insights into successful destination promotion on Instagram through influencer marketing. Micro-influencers who
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Neuburger, Larissa, Danielle Barbe, and Giancarlo Fedeli. "Understanding Users’ Perceptions of Travel Accounts on Instagram: Comparing DMO and Travel Influencer Accounts." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_42.

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AbstractSocial Media has become an important marketing tool for destinations due to its easy access, ability to reach broad audiences and capacity to act as a form of eWOM. Instagram in particular is one of the most popular channels for the visual marketing of a destination as well as for influencer marketing. Through Instagram, DMOs can create travel inspiration, and enhance interest in a destination. This study seeks to understand the tourists’ perceptions of Instagram influencers as well as official DMO accounts and looks on their influence on tourists’ participation and engagement on socia
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O’Boyle, Neil. "Influencers: Person-to-Person Influence in the Networked Era." In Communication Theory for Humans. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-02450-4_6.

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Pang, Augustine, Debbie Lee, Gindelin Low, and Valerie Hum. "Social Media Influencers in Crisis." In Social Media and Crisis Communication, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003043409-11.

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Enke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-2.

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Schmuck, Desirée. "Social Media Influencers and Environmental Communication." In The Handbook of International Trends in Environmental Communication. Routledge, 2021. http://dx.doi.org/10.4324/9780367275204-27.

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Ismail, Nurzali. "Into the Practices of Malaysian Gaming Influencers." In Sustainability Communication across Asia. Routledge, 2022. http://dx.doi.org/10.4324/9781003309642-7.

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Sng, Kylie, Tsi Ying Au, and Augustine Pang. "Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-4.

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Luoma-Aho, Vilma, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka, and Hanna Reinikainen. "Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-7.

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Woodcock, Jamie, and Mark R. Johnson. "Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-5.

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Conference papers on the topic "Communication and influencers"

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Alavala, Hemanth Reddy, Jaithra Sarma Karlapalam, Manish Jain, and Sagar Basavaraju. "Immersive Recommendations: Influencers Recommendations Using Machine Learning." In 2025 First International Conference on Advances in Computer Science, Electrical, Electronics, and Communication Technologies (CE2CT). IEEE, 2025. https://doi.org/10.1109/ce2ct64011.2025.10941140.

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Rajput, Aditi, and Aradhana Gandhi. "Next-Gen Marketing: Influencers Driving Post-Purchase Satisfaction Through AR Engagement." In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT). IEEE, 2024. https://doi.org/10.1109/icaiccit64383.2024.10912347.

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Rajput, Aditi, and Aradhana Gandhi. "Influencers as Strategic Gatekeepers: Leveraging Business Intelligence in the OTT Market." In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT). IEEE, 2024. https://doi.org/10.1109/icaiccit64383.2024.10912183.

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Felix, Antonius, Devi Yurisca Bernanda, Glisina Dwinoor Rembulan, Nicholas Giovanno, and Rifqa Nabila Muti. "Micro Influencers Enhancing Brand Visibility and Audience Engagement on TikTok Digital Platform." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701155.

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P, Pooja, and Iswarya C. "Statistical Data-Driven Analysis of Fashion Influencers Impact on Consumer Buying Behaviour." In 2025 3rd International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA). IEEE, 2025. https://doi.org/10.1109/icaeca63854.2025.11012613.

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Junyi, Shang. "Crisis Communication Tactics of Chinese Internet Influencers." In 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210407.071.

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Zitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.

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Children and adolescents (in study it refers to age group 11 till 17) nowadays spend many hours online on social media following their favorite influencers. Children and adolescents are avid consumers of social media and constitute attractive target audiences for influencer marketing. Studies show that sponsored content from favorite social media influencers appears to be highly influential and may affect brand preferences of given audiences. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore rai
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Otake, Kohei, and Ryo Morooka. "Examination of Evaluation Indices for Micro-Influencers Considering Community Structure and Post Contents." In 2024 AHFE International Conference on Human Factors in Design, Engineering, and Computing (AHFE 2024 Hawaii Edition). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005581.

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Social networking services (SNS) have become indispensable communication tools. Consequently, influencer marketing, which leverages users with a significant influence on SNS, has garnered significant attention. Among these influencers, micro-influencers, who have substantial influence within specific domains, are particularly interesting to both academia and industry. This study proposes evaluation indices that can effectively select micro-influencers for product promotion using follower data and past posts from SNS accounts. Specifically, we propose four evaluation indices for micro-influence
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Bhadra, Jayati, Amandeep Singh Khanna, and Alexei Beuno H. "A Graph Neural Network Approach for Identification of Influencers and Micro-Influencers in a Social Network : *Classifying influencers from non-influencers using GNN and GCN." In 2023 International Conference on Advances in Electronics, Communication, Computing and Intelligent Information Systems (ICAECIS). IEEE, 2023. http://dx.doi.org/10.1109/icaecis58353.2023.10170708.

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Ercegovac, Ivana, and Mirjana Tankosić. "Exploring the Ethical Dimensions of Influencer Communication in the Fashion Industry." In 7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eman.s.p.2023.179.

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Influencer communication significantly impacts the fashion indus­try by shaping consumer preferences and purchasing decisions. This research aims to analyze social media consumer perceptions of the ethics of influenc­er communication in the fashion industry, focusing on understanding spon­sored content, credibility, genuineness, and trust in influencer-generated con­tent as a source of fashion product information. A global perspective is taken, with a representative sample of consumers surveyed online. Quantitative re­search methods are employed, using descriptive statistical analysis to bette
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Reports on the topic "Communication and influencers"

1

Turner, Jason M. The Communications of Influence through Technology-Enabled Media. Defense Technical Information Center, 2006. http://dx.doi.org/10.21236/ada462849.

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2

Tanaka, Yuki. The influence of the transition plan in developing communication programs. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.6133.

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3

Elder, Jane, and Marian Farrior. Communicating about Environmental Issues: A Great Lakes Case Study. American Museum of Natural History, 2009. http://dx.doi.org/10.5531/cbc.ncep.0129.

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Communicating about environmental issues can be a complex but vital component of conservation. The Great Lakes have long been influenced by human activity—logging, fishing, agriculture, urbanization—that have resulted in degradation of the ecosystem, e.g., through overexploitation, pollution and invasive species. The policy responses to these problems reflect the challenge of the issue that needs to involve numerous communities and states in the U.S. and Canada. Examples of several recent Great Lakes communications campaigns illustrate different approaches for making the connection between iss
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4

Rando Cueto, D., JF Paniagua Rojano, and C. de las Heras Pedrosa. Influence factors on the success of hospital communication via social networks. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1140en.

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5

Taylor, Karen, and Daniel Blitzer. The Influence of Communication on the Complexity of Connected Lighting Systems. Office of Scientific and Technical Information (OSTI), 2021. http://dx.doi.org/10.2172/1814141.

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6

Hotsur, Oksana, та Anastasiia Bila. Епістолярна спадщина Олени Теліги як виразник творчої особистості. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11723.

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The scientific research considers and analyzes the epistolary heritage of Olena Teliha. Excerpts from her correspondence are presented, which testify to the formation of a brilliant woman, a creative personality who played an extremely important role in the struggle for the formation of Ukrainian statehood. It is from the letters that we learn that for her letters are almost an ideal way of communication. The epistolary heritage of Olena Teliha allows us to reveal the vision of the main processes in her personal life against the background of the general historical discourse. In addition, the
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7

Onufriv, Solomiya, Olivier Abdelhamid та Simone van Dormolen. Комунікація без заподіяння шкоди: оглядове дослідження висвітлення в медіа травматичних подій. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11747.

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The literature review collected and systematized existing knowledge and experience of effective communication in media outlets about traumatic events with people, guided by the principle of “do no harm”. The essence of this efficiency is that journalists, communicating with respondents, in particular military and civilian, did not injure the heroes of their journalistic materials and the audience. It is also about avoiding stigmatization and re-traumatization during media coverage of traumatic events. The high prevalence and profound effects of PTSD among civilians and journalists in conflict
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Sakulneya, Apidej, and Jeffery Roesler. Enhancing Construction Work-Zone Safety by Passive Pavement-to-Vehicle Communication. Illinois Center for Transportation, 2023. http://dx.doi.org/10.36501/0197-9191/23-016.

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Construction work zones for roads pose significant safety challenges for drivers and workers, which can lead to accidents, injuries, fatalities, and property damage. Enhancing construction work-zone safety requires an understanding of the factors influencing accidents and fatalities and an evaluation of existing safety and traffic-management measures. The objective of this study was to improve work-zone safety for roadways, by connecting passive material sensing in the road with vehicle communication systems. A review of the main roadway work-zone safety literature found driver behavior, traff
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Mylne, Ken. Communicating Probability Forecasts – will people understand? Met Office, 2024. https://doi.org/10.62998/bwjw5735.

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Executive Summary “People don’t understand probabilities” – or do they? Weather forecasting science has long been developing ensemble forecasts as a way to improve forecast capability and provide better information to support users’ decisions. The science is well proven and, indeed, the Met Office will soon move to an ensemble-only NWP (Numerical Weather Prediction) system. Ensemble forecasts can be used in a number of ways, but fundamentally they provide a probabilistic picture of the weather forecast including a most likely outcome and information on the confidence, uncertainty or risks asso
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Goldberg, David E., and Xavier Llora. Enhancing Command Communications and Innovation with SAINT:Semantics, Adaptation, and Influence in Networked Teams. Defense Technical Information Center, 2009. http://dx.doi.org/10.21236/ada499451.

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