Academic literature on the topic 'Communication and influencers'
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Journal articles on the topic "Communication and influencers"
KALINOVÁ, EVA, and ADÉLA NEUBERGOVÁ. "INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM." AD ALTA: 11/02 11, no. 2 (2021): 107–11. http://dx.doi.org/10.33543/1102107111.
Full textMo, Zichuan, and Meihan Zhou. "Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements." Journal of Theoretical and Applied Electronic Commerce Research 19, no. 3 (2024): 2269–88. http://dx.doi.org/10.3390/jtaer19030110.
Full textTang, Jack Lipei. "Issue Communication Network Dynamics in Connective Action: The Role of Non-Political Influencers and Regular Users." Social Media + Society 9, no. 2 (2023): 205630512311779. http://dx.doi.org/10.1177/20563051231177921.
Full textIslami, Moch Zihad, Yoga Aditya Leite, Dian Aris Munandar, Yuana Novita Sari, and Sonjoruri Budiani Trisakti. "Ethical Challenge of Fashion Influencers Endorsement: Analysing Communication and Consumption Culture." Jurnal Komunikasi Global 13, no. 1 (2024): 1–25. http://dx.doi.org/10.24815/jkg.v13i1.37492.
Full textDaniels, Michelle, and Freeman Wu. "Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing." NIM Marketing Intelligence Review 17, no. 1 (2025): 24–29. https://doi.org/10.2478/nimmir-2025-0004.
Full textAntoniades, George, Dace Briede, Marta Kontina, Inga Milevica, and Vita Stige-Skuskovnika. "Influencers’ Engagement in a Brand Communication: Latvia and Cyprus Cases." Economics and Culture 17, no. 1 (2020): 53–61. http://dx.doi.org/10.2478/jec-2020-0005.
Full textLim, Young Joon. "Influencer Model Management: Grounded Theory Approach to Communication Influencer." Journal of Communication and Management 2, no. 03 (2023): 1–8. http://dx.doi.org/10.58966/jcm2023231.
Full textSri Ram Kailash, M. "Social Influence Strategies: Unveiling the Dynamics of Influencer Marketing in Modern Communication." Shanlax International Journal of Management 11, iS1-Jan (2024): 48–54. http://dx.doi.org/10.34293/management.v11iis1-jan.7139.
Full textOltarzhevskyi, Dmytro. "The Phenomenon of Virtual Influencer in Digital Communication." Scientific notes of the Institute of Journalism, no. 2 (85) (2024): 11–22. http://dx.doi.org/10.17721/2522-1272.2024.85.1.
Full textYÖRÜK, E. Erdal, and M. Erhan SUMMAK. "Influencer marketıng and publıc relatıons." JBFEM 6, no. 2 (2023): 67–76. http://dx.doi.org/10.32770/jbfem.vol667-76.
Full textDissertations / Theses on the topic "Communication and influencers"
Persson, Hallström Josefin. ""Influencers: Framtidens marknadsföringsverktyg" : En kvantitativ undersökning om fenomenet Influencer Marketing." Thesis, Högskolan i Gävle, Media- och kommunikationsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-30098.
Full textBensch, Ella, and Daniel Arnkvist. "Influencers på Instagram, marknadsförare eller normbrytare? : En kvalitativ studie om stereotyper på influencers Instagramkonton." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-182127.
Full textBoélius, Markus, and Chotima Persson. "Social media Influencers In whom we trust? Kritisk tänkande inom influencer marketing hos generationen Z." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-18726.
Full textOlsson, Evelina. "Ytliga låtsasvänner och reklampelare i ett : En kvalitativ studie om följares uppfattning om influencers och deras samarbeten." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-33354.
Full textFredriksson, Anna, and Amanda Sundquist. "Influencers and followers - partners in crime? : A study of influencers’ usage of a marketing communication strategy to build a relationship with their followers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-39693.
Full textRaafat, Aia. "Framing and Communicating Expertise on Social Media: A Qualitative Case Study on Health Influencers on YouTube." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/38123.
Full textNazem, Ghanai Ramona, Malin Forss, and Gabriella Sundkvist. "Let's Make Better Mistakes Tomorrow : Brand Management and Crisis Communication for Social Media Influencers." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48973.
Full textBerg, Karoline, and Mikaela Möller. "Sponsringsfenomenet på Instagram : En kvalitativ studie som undersöker hur företag inom hälso- och kosttillskottsbranschen kommunicerar med sin målgrupp med hjälp av privatpersoner." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29676.
Full textGaertner, Andressa Ferreira. "Brand Communication Through Social Media Influencers: How Organizations Can Advance Effective Relationships with SMIs in Brazil." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/8800.
Full textOglesby, Corliss Deionn. "The New Frontier of Advertising: Computer-Generated Images as Influencers." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/861.
Full textBooks on the topic "Communication and influencers"
Borchers, Nils S. Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286.
Full textKashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.
Full textR, Berger Charles, and Burgoon Michael, eds. Communication and social influence processes. Michigan State University Press, 1995.
Find full textHans-Bernd, Brosius, ed. Exemplification in communication: The influence of case reports on the perception of issues. L. Erlbaum Associates, 2000.
Find full textMudimbe-boyi, M. Elisabeth. Essais sur les cultures en contact: Afrique, Amériques, Europe. Karthala, 2006.
Find full textPoggi, Isabella, and Francesca D'Errico. Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274.
Full textMichel, Espagne, and Werner Michael 1946-, eds. Les Relations interculturelles dans l'espace franco-allemand (XVIIIe et XIXe siècle). Editions Recherche sur les civilisations, 1988.
Find full text1950-, Kramer Roderick Moreland, and Neale Margaret Ann, eds. Power and influence in organizations. Sage Publications, 1998.
Find full textGoyhman, Oskar, Lyubov' Goncharova, Alla Larionova, et al. Social and identification status of communication studies. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1111369.
Full textBook chapters on the topic "Communication and influencers"
Egger, Roman, and Veronika Surkic. "Unveiling Destination Perceptions: A Machine Learning Study on Instagram Influencers’ Cognitive Images." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_41.
Full textNeuburger, Larissa, Danielle Barbe, and Giancarlo Fedeli. "Understanding Users’ Perceptions of Travel Accounts on Instagram: Comparing DMO and Travel Influencer Accounts." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_42.
Full textO’Boyle, Neil. "Influencers: Person-to-Person Influence in the Networked Era." In Communication Theory for Humans. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-02450-4_6.
Full textPang, Augustine, Debbie Lee, Gindelin Low, and Valerie Hum. "Social Media Influencers in Crisis." In Social Media and Crisis Communication, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003043409-11.
Full textEnke, Nadja, and Nils S. Borchers. "Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-2.
Full textSchmuck, Desirée. "Social Media Influencers and Environmental Communication." In The Handbook of International Trends in Environmental Communication. Routledge, 2021. http://dx.doi.org/10.4324/9780367275204-27.
Full textIsmail, Nurzali. "Into the Practices of Malaysian Gaming Influencers." In Sustainability Communication across Asia. Routledge, 2022. http://dx.doi.org/10.4324/9781003309642-7.
Full textSng, Kylie, Tsi Ying Au, and Augustine Pang. "Social Media Influencers as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-4.
Full textLuoma-Aho, Vilma, Tuisku Pirttimäki, Devdeep Maity, Juha Munnukka, and Hanna Reinikainen. "Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-7.
Full textWoodcock, Jamie, and Mark R. Johnson. "Live Streamers on Twitch.tv as Social Media Influencers: Chances and Challenges for Strategic Communication." In Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286-5.
Full textConference papers on the topic "Communication and influencers"
Alavala, Hemanth Reddy, Jaithra Sarma Karlapalam, Manish Jain, and Sagar Basavaraju. "Immersive Recommendations: Influencers Recommendations Using Machine Learning." In 2025 First International Conference on Advances in Computer Science, Electrical, Electronics, and Communication Technologies (CE2CT). IEEE, 2025. https://doi.org/10.1109/ce2ct64011.2025.10941140.
Full textRajput, Aditi, and Aradhana Gandhi. "Next-Gen Marketing: Influencers Driving Post-Purchase Satisfaction Through AR Engagement." In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT). IEEE, 2024. https://doi.org/10.1109/icaiccit64383.2024.10912347.
Full textRajput, Aditi, and Aradhana Gandhi. "Influencers as Strategic Gatekeepers: Leveraging Business Intelligence in the OTT Market." In 2024 2nd International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT). IEEE, 2024. https://doi.org/10.1109/icaiccit64383.2024.10912183.
Full textFelix, Antonius, Devi Yurisca Bernanda, Glisina Dwinoor Rembulan, Nicholas Giovanno, and Rifqa Nabila Muti. "Micro Influencers Enhancing Brand Visibility and Audience Engagement on TikTok Digital Platform." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701155.
Full textP, Pooja, and Iswarya C. "Statistical Data-Driven Analysis of Fashion Influencers Impact on Consumer Buying Behaviour." In 2025 3rd International Conference on Advancements in Electrical, Electronics, Communication, Computing and Automation (ICAECA). IEEE, 2025. https://doi.org/10.1109/icaeca63854.2025.11012613.
Full textJunyi, Shang. "Crisis Communication Tactics of Chinese Internet Influencers." In 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210407.071.
Full textZitmane, Marita, and Marija Vorkule. "Should Influencers be Trusted? Analysis of Influencers’ Interaction with Children and Adolescents on Instagram and Youtube." In 80th International Scientific Conference of the University of Latvia. University of Latvia Press, 2022. http://dx.doi.org/10.22364/htqe.2022.08.
Full textOtake, Kohei, and Ryo Morooka. "Examination of Evaluation Indices for Micro-Influencers Considering Community Structure and Post Contents." In 2024 AHFE International Conference on Human Factors in Design, Engineering, and Computing (AHFE 2024 Hawaii Edition). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005581.
Full textBhadra, Jayati, Amandeep Singh Khanna, and Alexei Beuno H. "A Graph Neural Network Approach for Identification of Influencers and Micro-Influencers in a Social Network : *Classifying influencers from non-influencers using GNN and GCN." In 2023 International Conference on Advances in Electronics, Communication, Computing and Intelligent Information Systems (ICAECIS). IEEE, 2023. http://dx.doi.org/10.1109/icaecis58353.2023.10170708.
Full textErcegovac, Ivana, and Mirjana Tankosić. "Exploring the Ethical Dimensions of Influencer Communication in the Fashion Industry." In 7th International Scientific Conference – EMAN 2023 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/eman.s.p.2023.179.
Full textReports on the topic "Communication and influencers"
Turner, Jason M. The Communications of Influence through Technology-Enabled Media. Defense Technical Information Center, 2006. http://dx.doi.org/10.21236/ada462849.
Full textTanaka, Yuki. The influence of the transition plan in developing communication programs. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.6133.
Full textElder, Jane, and Marian Farrior. Communicating about Environmental Issues: A Great Lakes Case Study. American Museum of Natural History, 2009. http://dx.doi.org/10.5531/cbc.ncep.0129.
Full textRando Cueto, D., JF Paniagua Rojano, and C. de las Heras Pedrosa. Influence factors on the success of hospital communication via social networks. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1140en.
Full textTaylor, Karen, and Daniel Blitzer. The Influence of Communication on the Complexity of Connected Lighting Systems. Office of Scientific and Technical Information (OSTI), 2021. http://dx.doi.org/10.2172/1814141.
Full textHotsur, Oksana, та Anastasiia Bila. Епістолярна спадщина Олени Теліги як виразник творчої особистості. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11723.
Full textOnufriv, Solomiya, Olivier Abdelhamid та Simone van Dormolen. Комунікація без заподіяння шкоди: оглядове дослідження висвітлення в медіа травматичних подій. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11747.
Full textSakulneya, Apidej, and Jeffery Roesler. Enhancing Construction Work-Zone Safety by Passive Pavement-to-Vehicle Communication. Illinois Center for Transportation, 2023. http://dx.doi.org/10.36501/0197-9191/23-016.
Full textMylne, Ken. Communicating Probability Forecasts – will people understand? Met Office, 2024. https://doi.org/10.62998/bwjw5735.
Full textGoldberg, David E., and Xavier Llora. Enhancing Command Communications and Innovation with SAINT:Semantics, Adaptation, and Influence in Networked Teams. Defense Technical Information Center, 2009. http://dx.doi.org/10.21236/ada499451.
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