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Books on the topic 'Communication and influencers'

Author: Grafiati

Published: 10 September 2021

Last updated: 17 July 2025

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1

Borchers, Nils S. Social Media Influencers in Strategic Communication. Routledge, 2021. http://dx.doi.org/10.4324/9781003181286.

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2

Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. The features of persuasion in oral and written forms of business communication are revealed. The importance of verbal means of persuasive influence is especially emphasized. The book is addressed to specialists in the field of business communication, employees of state and municipal authorities and administration, managers, entrepreneurs, as well as graduate students, masters and bachelors studying in the relevant specialties.

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3

R, Berger Charles, and Burgoon Michael, eds. Communication and social influence processes. Michigan State University Press, 1995.

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4

Laborde, Genie. Influencer avec intégrité. InterEditions, 1987.

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5

Hans-Bernd, Brosius, ed. Exemplification in communication: The influence of case reports on the perception of issues. L. Erlbaum Associates, 2000.

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6

Mudimbe-boyi, M. Elisabeth. Essais sur les cultures en contact: Afrique, Amériques, Europe. Karthala, 2006.

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7

Poggi, Isabella, and Francesca D'Errico. Social Influence, Power, and Multimodal Communication. Routledge, 2022. http://dx.doi.org/10.4324/9781003029274.

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8

Michel, Espagne, and Werner Michael 1946-, eds. Les Relations interculturelles dans l'espace franco-allemand (XVIIIe et XIXe siècle). Editions Recherche sur les civilisations, 1988.

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9

1950-, Kramer Roderick Moreland, and Neale Margaret Ann, eds. Power and influence in organizations. Sage Publications, 1998.

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10

Goyhman, Oskar, Lyubov' Goncharova, Alla Larionova, et al. Social and identification status of communication studies. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1111369.

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The collective monograph is devoted to interdisciplinary problems of communication in a modern multimodal society. A number of aspects outlining the status of communication studies as a scientific, practical and social phenomenon are discussed. The authors ask questions about the influence of digitalization on interpersonal and intercultural communication in the modern world, consider the philosophical and cultural meanings of the communicative self-identity of peoples from the positions of national and state ideologies, touch upon the problems of communication in various spheres and discourses: professional, media, political, scientific, educational and social. The monograph also touches on the linguo-axiological, image and linguistic-cultural aspects of communicative processes. The study consists of seven chapters that reveal the authors ' views on the current state and prospects for the development of communicative science and humanities in general.  It is addressed to representatives of the scientific community - scientists, graduate students, undergraduates, as well as anyone interested in the issues of communication studies as an important and complex social phenomenon.

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11

Leung, Gabriel. Social media influences: Deaf education. National University, 2014.

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12

Jr, Denton Robert E., and Woodward Gary C, eds. Persuasion & influence in American life. 2nd ed. Waveland Press, 1992.

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13

Jr, Denton Robert E., ed. Persuasion & influence in American life. 4th ed. Waveland Press, 2000.

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14

Jr, Denton Robert E., ed. Persuasion & influence in American life. 3rd ed. Waveland Press, 1996.

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15

Ng, Sik Hung. Power in language: Verbal communication and social influence. Sage Publications, 1993.

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16

1931-, Singer Benjamin D., ed. Communications in Canadian society. 4th ed. Nelson Canada, 1995.

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17

Charvet, Shelle Rose. Words that change minds: Mastering the language of influence. Kendall/Hunt Pub. Co., 1995.

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18

Trenholm, Sarah. Persuasion and social influence. Prentice Hall, 1989.

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19

Borchers, Nils S. Social Media Influencers in Strategic Communication. Taylor & Francis Group, 2021.

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20

Borchers, Nils S. Social Media Influencers in Strategic Communication. Taylor & Francis Group, 2021.

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21

Borchers, Nils S. Social Media Influencers in Strategic Communication. Taylor & Francis Group, 2021.

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22

Social Media Influencers in Strategic Communication. Taylor & Francis Group, 2024.

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23

Social Media Influencers in Strategic Communication. Taylor & Francis Group, 2021.

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24

Burns, Kelli S., Brandi Watkins, Alisa Agozzino, and Courtney A. Barclay. Research Perspectives on Social Media Influencers and Brand Communication. Lexington Books/Fortress Academic, 2022.

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25

Burns, Kelli S., Brandi Watkins, Alisa Agozzino, and Courtney A. Barclay. Research Perspectives on Social Media Influencers and Brand Communication. Rowman & Littlefield Publishers, Incorporated, 2020.

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26

Global Perspectives on Social Media Influencers and Strategic Business Communication. IGI Global, 2024.

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27

Global Perspectives on Social Media Influencers and Strategic Business Communication. IGI Global, 2024.

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28

Global Perspectives on Social Media Influencers and Strategic Business Communication. IGI Global, 2024.

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29

Global Perspectives on Social Media Influencers and Strategic Business Communication. IGI Global, 2024.

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30

More Magic of Metaphor: Stories for Leaders, Influencers And Motivators. Crown House Publishing, 2005.

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31

Public Relations and Online Engagement: Audiences, Fandom and Influencers. Routledge, 2021.

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32

Tindall, Natalie T. J., and Amber L. Hutchins. Public Relations and Online Engagement: Audiences, Fandom and Influencers. Taylor & Francis Group, 2021.

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33

Tindall, Natalie T. J., and Amber L. Hutchins. Public Relations and Online Engagement: Audiences, Fandom and Influencers. Taylor & Francis Group, 2021.

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34

Public Relations and Online Engagement: Audiences, Fandom and Influencers. Routledge, 2021.

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35

Owen, Nick. More Magic of Metaphor: Stories for Leaders, Influencers, Motivators and Spiral Dynamics Wizards. Crown House Publishing LLC, 2004.

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36

Watkins, Brandi, ed. Research Perspectives on Social Media Influencers and their Followers. The Rowman & Littlefield Publishing Group, 2021. https://doi.org/10.5040/9781978728097.

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Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknowledge the real key to social media marketing—it’s all about the followers. This collection, edited by Brandi Watkins, explores how social media has shifted power dynamics away from brands and toward the consumers themselves—the social media users who choose to like, share, and engage with brands online. This dynamic has paved the way for the rise of the social media influencer (SMI); a unique category of social media user who has a large platform and compelling content that attracts a number of loyal and devoted followers.. It’s the followers that make SMI relevant and appealing to brands as a marketing strategy. Contributors discuss emerging trends in research related to the SMI and their followers; as the influencer marketing industry continues to grow and evolve, they argue, so too should our understanding of the influencer-follower relationship that makes this marketing strategy successful. Each chapter of this collection presents a variety of research perspectives, questions, and methodologies that can be used to analyze this trend. Scholars of media studies, communication, technology studies, celebrity studies, marketing, and economics will find this book particularly useful.

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37

The Power of Indirect Influence. Amer Management Assn, 2000.

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38

Davis, Hellen. Influence and Communication. Indaba Training Specialists, Inc., 2002.

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39

Handbook for Communication on the Rational Use of Antimicrobials for the Containment of Resistance. Pan American Health Organization, 2021. http://dx.doi.org/10.37774/9789275123683.

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The acquisition of antimicrobials without a prescription is a global concern. This practice is thriving in countries that lack adequate legislation or where regulations are not properly enforced. The Pan American Health Organization (PAHO) and its member states in the Region of the Americas approved the Global Action Plan on Antimicrobial Resistance, which recognizes antimicrobial resistance as a threat to global public health that requires a multisectoral response. To tackle antimicrobial resistance, a worldwide change in behavior is needed in terms of how these drugs are used and acquired. National approaches are required to address the indiscriminate use and over-prescription of antimicrobials, and to enforce regulations on prescription and acquisition practices. The objective of this communication handbook is to help communication professionals and health program officials develop strategies to raise awareness and promote the importance of the appropriate use of antimicrobials among different stakeholders; raise public awareness about the importance of obtaining antimicrobials with a prescription in order to achieve multisectoral collaboration to ensure compliance with laws and regulations on this issue; and promote a change in behavior regarding the appropriate use and acquisition of antimicrobials by everyone involved. The target audiences for this handbook are the general population (including adolescents, children, and child caregivers/parents of children), healthcare professionals (including pharmacists and pharmacy staff), and various stakeholders (government officials, professional societies, medical organizations, the private sector, local leaders, and health-influencers, among others).

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40

Communication & influence: Approche situationnelle. Ovadia, 2008.

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41

Ruben, Brent D., and Ralph A. Gigliotti. Leadership, Communication, and Social Influence. Emerald Publishing Limited, 2019. http://dx.doi.org/10.1108/9781838671181.

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42

Stern, Alec. Book of Influence: Authentic Communication. BEYOND PUBLISHING, 2023.

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43

(Editor), Charles R. Berger, and Michael Burgoon (Editor), eds. Communication and Social Influence Processes. Michigan State University Press, 1998.

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44

Berger, Charles R., and Michael Burgoon. Communication and Social Influence Processes. Ebsco Publishing, 1998.

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45

Book of Influence: Authentic Communication. BEYOND PUBLISHING, 2023.

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46

Sciullo, Nick J. Communicating Hip-Hop. Praeger, 2018. http://dx.doi.org/10.5040/9798400629105.

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This insightful analysis of the broad impact of hip-hop on popular culture examines the circulation of hip-hop through media, academia, business, law, and consumer culture to explain how hip-hop influences thought and action through our societal institutions. How has hip-hop influenced our culture beyond the most obvious ways (music and fashion)? Examples of the substantial power of hip-hop culture include influence on consumer buying habits–for example, Dr. Dre’s Beats headphones; politics, seen in Barack Obama’s election as the first “hip-hop president” and increased black political participation; and social movements such as various stop-the-violence movements and mobilization against police brutality and racism. In Communicating Hip-Hop: How Hip-Hop Culture Shapes Popular Culture, author Nick Sciullo considers hip-hop’s role in shaping a number of different aspects of modern culture ranging from law to communication and from business to English studies. Each chapter takes the reader on a behind-the-scenes tour of hip-hop’s importance in various areas of culture with references to leading literature and music. Intended for scholars and students of hip-hop, race, music, and communication as well as a general audience, this appealing, accessible book will enable readers to understand why hip-hop is so important and see why hip-hop has such far-reaching influence.

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47

Forest, James J. F. Influence Warfare. Greenwood Publishing Group, Inc., 2009. http://dx.doi.org/10.5040/9798400670046.

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This important work, edited by an expert on terrorism, focuses on the 21st-century struggle for strategic influence and ways in which states can neutralize the role of new media in spreading terrorist propaganda. In an era where anyone can have access to the Internet or other media forms that make widespread communication easy, terrorists and insurgents can spread their messages with complete freedom, creating challenges for national security. Influence Warfare: How Terrorists and Governments Fight to Shape Perceptions in a War of Ideas focuses on the core of the ongoing struggle for strategic influence and, particularly, how states can counter the role media and the Internet play in radicalizing new agents of terrorism. As the book makes clear, governments need to find ways to effectively confront non-state adversaries at all levels of the information domain and create an understanding of strategic communications within a broad range of technologies. The essays from the international group of authors who contributed to this work offer a deeper understanding of the ongoing struggle. Influence Warfare also provides a set of case studies that illustrate how the means and methods of strategic influence can impact a nation's security.

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48

Zillmann, Dolf, and Hans-Bernd Brosius. Exemplification in Communication: The Influence of Case Reports on the Perception of Issues. Taylor & Francis Group, 2012.

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49

Zillmann, Dolf, and Hans-Bernd Brosius. Exemplification in Communication: The Influence of Case Reports on the Perception of Issues. Taylor & Francis Group, 2012.

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50

Zillmann, Dolf, and Hans-Bernd Brosius. Exemplification in Communication: The Influence of Case Reports on the Perception of Issues. Taylor & Francis Group, 2012.

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