Academic literature on the topic 'Communication and Media Research'

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Journal articles on the topic "Communication and Media Research"

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Herd, Pamela. "Policy-Relevant Research and Media Communication." Innovation in Aging 4, Supplement_1 (December 1, 2020): 683–84. http://dx.doi.org/10.1093/geroni/igaa057.2384.

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Abstract The second speaker is Dr. Pamela Herd, Professor of Public Policy at Georgetown University. Dr. Herd will discuss her approach to conducting innovative and impactful policy-relevant research, as well as her experience communicating research to policymakers and the public through op-eds and other forms of media. Dr. Herd’s research focuses on inequality and how it intersects with health, aging, and policy. She also has expertise in survey methods and administration. Her most recent book, Administrative Burden, was reviewed in the New York Review of Books. She has also published editorials in venues such as the New York Times and the Washington Post, as well as podcasts, including the Weeds, produced by Vox media.
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Kluver, Randolph, Heidi A. Campbell, and Stephen Balfour. "Language and the Boundaries of Research: Media Monitoring Technologies in International Media Research." Journal of Broadcasting & Electronic Media 57, no. 1 (January 2013): 4–19. http://dx.doi.org/10.1080/08838151.2012.761701.

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Fidiyani, Rini, Dewi Sulistianingsih, and Pujiono Pujiono. "LAW AND ETHICS IN SOCIAL MEDIA COMMUNICATION." Jurnal Dinamika Hukum 17, no. 3 (October 24, 2017): 258. http://dx.doi.org/10.20884/1.jdh.2017.17.3.1665.

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Every Environment Has Its Own Laws And Ethics Which Guide Behavior; However, It Does Not Mean That Anybody Is Able To Obey It And It Rises Three Consequences At Legal, Ethic And Social. This Research Is A Quantitative Research With Law In Action Approach, It Is A Non-Doctrinal And Empirical Social Science Study. Internet Brings The World To New Ways Of Thinking, And Communicating. Netiquette Is An Ethical Guide In Behaving / Communicating Among Netizens. Teachers’ Awareness To Communicate Well In Smk Bakti Purwokerto Is At A Poor Level. Bad Habits Communications In Real-World Are Brought Into Cyber Which Often Create Legal Issues. Although No One Has Proceeded To Justice, It Is Quite Worrying Since Their Position As Teachers Should Be Role Models For Their Students. It Is Necessary To Realize The Awareness Of Compliance With The Law And Ethics Of Cyber Communication For These Teachers.Keywords: Netiquette, Internet, Social Media, Law And Ethics, Communication.
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Vukić, Tijana, Marijana Zelenik, and Tatjana Welzer. "Developing Intercultural Communication Competencies Using Various Learning Methods at a Media Communications Study Programme." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 15–28. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3002.

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Various previous researchers of journalism and media communication education demonstrated the necessity and importance for media workers to be competent in intercultural communication (IC). Slovenian researchers do not discuss these topics, and IC themes are withal mostly part of a non- obligatory courses where usual teaching and learning methods are applied. To examine the effectiveness and usefulness of different teaching/learning methods in developing students’ intercultural communication competencies, an educational intervention research was suitable, as the method is being useful mostly to solve pragmatic issues. Additionally, the study aimed at determining outgoing students’ intercultural communication competencies (ICC) – knowledge, skills, attitudes, and awareness through their cognitive, affective and behavioural dimensions. Two theoretical approaches were used – one stating that ICC are developed by learning on the ground of our innate predispositions and character and the behavioural perspective. This qualitative-evaluative research was conducted within the International and Intercultural Communication course at the first year of Graduate Study of Media Communications at the University of Maribor. It was a trilingual intercultural situation where learning activities such as role-playing, pantomime, case studies, simulations, individual exploration, and reflection were implemented, since students were not used to them. Participatory observation, semi-structured interviews, qualitative questionnaires, evaluation of class activities and a final exam were used as main research methods. Even though the group adapted very soon, the nonverbal activities were most demanding, and individual activities at home the least accomplished. Although they had theoretical knowledge, experience in public speaking, proactivity and self-reflection skills at basic level, their abstract thinking skills, self-awareness and adaptation were medium. However, they showed a great deal of persistence and creativity as a part of a collaborative and cooperative activities. Therefore, focusing on the learning activities stimulating students’ ICC as a part of a real intercultural situation in journalism and mass communication (JMC) education is recommended.
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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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Meehan, Eileen R., and Ronald E. Rice. "The New Media: Communication, Research, and Technology." Administrative Science Quarterly 31, no. 3 (September 1986): 478. http://dx.doi.org/10.2307/2392839.

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Calhoun, Craig, and Ronald E. Rice and Associates. "The New Media: Communication, Research, and Technology." Contemporary Sociology 14, no. 6 (November 1985): 731. http://dx.doi.org/10.2307/2071442.

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Padovani, Claudia. "Gendering Media Policy Research and Communication Governance." Javnost - The Public 25, no. 1-2 (January 31, 2018): 256–64. http://dx.doi.org/10.1080/13183222.2018.1423941.

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Sorce, Giuliana. "Institutional ethnography for communication and media research." Communication Review 22, no. 4 (August 30, 2019): 296–308. http://dx.doi.org/10.1080/10714421.2019.1659703.

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Lund, Anker Brink. "Plenary Session II. Where Do the Front Lines of Media and Communication Research Run Today? Notes on Current Nordic Media Research. Media Research Cutting Edges." Nordicom Review 21, no. 2 (November 1, 2000): 31–36. http://dx.doi.org/10.1515/nor-2017-0370.

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Dissertations / Theses on the topic "Communication and Media Research"

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Lahti, Michele Lynn. "The effects of media richness on communication competency ratings in an organization." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/512.

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This study investigated how a medium's richness, the type of organizational communication message, and organizational level of the respondent affected two dimensions of communication competence: appropriateness and effectiveness. In total, 93 employees of a single organization responded to a three-part questionnaire that posed episode specific questions assessing the competence that they would attribute to the use of each of five media in each of the three episodes. Research questions addressed the effects of the richness of five media (face-to-face; voice mail; electronic mail; written memo; and typed document) on communication effectiveness and appropriateness ratings when episodes involving production-, innovation-, and maintenance-type organizational functions were considered. Also considered as an independent variable was respondent occupation level (physical, clerical, managerial) to determine if ratings of communication competency change given the organizational level of the respondent. A 3 x 3 x 5 factorial analysis of variance (AN OVA) was employed to analyze the effect of the three independent variables on perceived communication effectiveness and appropriateness. Results showed that the effect of type of medium on perceived communication effectiveness and communication appropriateness of a message depended on the nature of the situation in which the medium was used and that the effect of organizational level on perceived communication competence depended on the type of medium used. Organizational level alone did not have an effect on perceived effectiveness and appropriateness, nor did the interaction of organizational level and type of message affect communication competency ratings. Strong support was found for the role of face-to-face communication as the most effective and appropriate medium for organizational communication regardless of the situation.
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Bakarman, Maryah. "SAUDI FEMALES’ SOCIAL MEDIA USE AND ATTITUDES TOWARD COSMETIC SURGERIES." Cleveland State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=csu1560793387780191.

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Zhang, Dan. "Communication research in China : a comparison of Mainland China and overseas communication journal articles from 1995 to 2005." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874189.

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Köhler, Thomas, Thomas Weith, Lisette Härtel, and Nadin Gaasch. "Social Media and Sustainable Communication. Rethinking the Role of Research and Innovation Networks." TUDpress, 2016. https://tud.qucosa.de/id/qucosa%3A33943.

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Purpose – Recent studies demonstrate the serious influence of social media on scholarly communication. However, scientists from academia seem to be rather carful in trying new technologies (Kaiser, Köhler, Weith 2016), with most preferring private channels first (Pscheida et al., 2013). Nevertheless, science and innovation are a public issue of wide interest. Communication is a fundamental prerequisite for transfer of information and creation of knowledge, but not sufficient to sustainably implement knowledge in society (Johnson & Chang 2000). Any innovative development from R&D needs to be published and distributed by means of communication and learning. Only if processes of learning are added relevant knowledge can be converted into actions and become effective (Larsen-Freeman 2013). Design/methodology/approach – New media technologies open up a variety of technological tools and innovative individual and organizational collaboration patterns. Does science consider such opportunities? What kind of data can be used to investigate the ICT / social media usage from a functional perspective? The authors decided to build their argumentation on two cases studies, describing the structural design of research networks, which are indeed quite similar. Therefore, the funding measure „Sustainable Land Management” as well as the research network „eScience Saxony” were considered. Both combine a series of smaller R&D projects within the context of a wider network. The data shows, however, differences in structure and scope (some projects follow a transdisciplinary approach while others do not) as well as further similarities in relation to the usage of social media. Originality/value – As a research question it is examined how actors of network projects design processes of transfer and implementation of knowledge in their project networks. For the empirical investigation, qualitative data of the two cases is obtained and evaluated systematically. The findings emphasize (1) the equality of knowledge communication and organization of joint learning experiences and, moreover, (2) similar conceptual understanding of transfer across projects. Moreover, they (3) consider similar media scenarios as appropriate. Marginally, also (4) processes of communication and learning receive attention – which are used as the operationalization of transfer and implementation in the studied networks. Practical implications – The aim of the research presented is to investigate the various effects of the research networks as a specific form of organizational intervention (Härtel et al, 2015). The authors thereby give attention to the transfer and implementation strategies from the perspective of knowledge communication, in respect of knowledge management, and use theoretical approaches from different disciplines including developmental and social sciences (Stützer et al., 2013) as well as education and organizational studies to elaborate the meaning of research and innovation networks.
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Schmitz-Justen, Felix. "A network for communication, art and technology and the three key elements environment, group and stage : a complete documentation of complex development processes /." Sankt Augustin, Germany : GMD-Forschungszentrum Informationstechnik, 2000. http://www.gmd.de/publications/research/2000/007/.

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Wang, Yajiao. "Changing media, changing cultural values - Chinese young adults' micro-blog usage and cultural values." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/209.

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This study investigated the relationship between Chinese young adults' usage of micro-blog and their cultural values. Data was collected from a group-administered survey, which was constituted by 484 students aged from 17 to 30 in variety majors in five colleges in Beijing. Results answered two research questions, indicating that there is a strong relationship between traditional cultural values' changes in Chinese young adults and micro-blog usage. The results also indicated that the more Chinese young adults engaged in micro-blog usage, the more likely they would show distinctive features in both Eastern and Western cultural values. In other words, highly active Chinese micro-blog users have crossed the Eastern and Western cultural boundaries and are developing bicultural identity due to globalization in media environment.
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Willis, Laura Elizabeth. "Promoting Health Knowledge: The Impact of Public Relations Efforts on News Media Coverage of Health Research." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397730678.

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Moberg, Åsa. "Assessment of media and communication from a sustainability perspective." Doctoral thesis, KTH, Miljöstrategisk analys, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-12502.

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This thesis aims to assess potential environmental impacts of media and communication and to contribute to the development of methods for sustainability assessment. Although the main focus is on printed and electronic media products and environmental impacts, a broader sector analysis is also included and social aspects are discussed. The thesis provides a review of different environmental assessment tools in order to better understand their relationships and the appropriateness of different tools in different situations. Life cycle assessment (LCA) is used to assess printed and electronic versions of newspapers, books and invoices. Results of the screening LCAs of newspapers and books indicate that when comparing printed and electronic versions there are benefits and drawbacks for both. For news and books read on e-reading devices with energy efficient e-ink screens, the main environmental impacts in the studies stemmed from the production of the device and partly from disposal, with the latter having the potential to reduce some environmental impacts through recycling of materials. However, there are data gaps regarding the production of the e-reading devices, most notably for the e-ink screen and the waste management of obsolete e-reading devices. Existing data on internet energy use are uncertain. The potential impacts from a hypothetical total change from paper invoices to electronic invoices in Sweden were assessed through a screening consequential LCA regarding greenhouse gas emissions and cumulative energy demand. The results indicate that emissions and energy demand could decrease as a result of a change. The screening LCAs performed indicate that users’ practices could substantially influence the environmental impacts. Key factors which can influence results and comparisons of printed and electronic media products are total use of electronic devices, total use of printed media, amount and type of paper, energy use of electronic devices, potential printing of electronic media, electricity mix, and the system boundaries set for the assessments. To get a wider perspective, a sector study of the ICT sector and media sector concerning global greenhouse gas emissions and operational electricity use was performed. It was estimated that the contribution to global greenhouse gas emissions in 2007 was roughly 1-2 % for each sector. To assess media and communication products from a sustainability perspective, social aspects should also be covered. The author participated in an international project group on social aspects and LCA, one outcome from which was guidelines for social LCA (S-LCA). In addition to providing guidance for S-LCA, another important role of the guidelines is to facilitate discussions, criticism and proposals for improvement and development of the methodology being developed. The LCA and sector studies in this thesis are limited to direct and to some extent indirect environmental impacts. Further studies of the environmental impacts of more long-term changes in practices and potential structural changes, as well as potential social impacts, could provide important additional insights. This could increase the possibility of facilitating sustainable practices related to ICT and media.
QC 20100610
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Mack, Adrian. "Film as a Mirror of Evolving Consciousness| The Politics of Representation, the Power of Social Media, and Shifting Landscapes." Thesis, California Institute of Integral Studies, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10615336.

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Social paradigms establish narratives that dictate society. Film, as a form of public pedagogy, mirrors social narratives on screen and instructs society how to view others and think about the world. Diverse individuals and groups view the world differently based on their environment and development. When individuals view film content, their unique perceptions support their understandings of the film content. Without dialogue and reflection, particularly with people with different worldviews and backgrounds, inaccurate, incomplete, and harmful information that is exhibited on screen may continue to influence one’s view of society. One way for dialogue to occur is through social media, which can expose individuals from diverse backgrounds to each other. This transdisciplinary inquiry theorized, “How might conversations on social media impact the social consciousness among viewers of dystopian films?” The literature review underscored why film and dystopian literature are significant and how social media’s prevalence as channels for communication can spark intellectual debate, which links to public pedagogy, with the aim of developing social consciousness. The research was composed as a dystopian fiction novel, using fiction-based research, because fiction, like film, disseminates social narratives. Dystopian literature and film’s plots typically center on social critiques, and are socially conscious in nature. Critics often debate these types of works because of opposing ideologies. Other topics of debate include identity politics surrounding the subtext of fiction and film, casting in film, and governing social dynamics that influence the film industry, such as White supremacy. Unlike with film that has visual representations on screen, readers often have to use mental imagery to interpret and understand fiction writing. When in dialogue with others, individuals can reflect on their projections and interpretations. The fiction incorporated the concepts of the literature review and Urie Bronfenbrenner’s (1978/2005) bioecological systems theory of human development. This theoretical framework as the foundation of the fiction-oriented research demonstrated how environments, such as social media, influence one’s view of the world.

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Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool was discussed. Thereafter, the study’s main theoretical underpinning, marketing communications was discussed and analysed. During the empirical phase of the research, a process of grounded theory was firstly followed in order to compile a list of typical social networking communications actions that are performed on social networking platforms. The list of typical social networking communication actions were then compared with the five disciplines of the marketing communications mix and consequently paired, based on their inherent similarities in regards to characteristics. In an attempt to illustrate the practical use of the paring of social networking actions and the disciplines of the marketing communications mix, the empirical study conclusively followed a process of action research in order to analyse an organisation’s social networking strategy. It was established that the model could possibly increase the strategic alignment of an organisation’s social networking initiatives but that it should only be used as a guiding and adaptable framework as to not hamper the creative capacity of social networking marketing. It was suggested that a follow-up study explore the ways in which social networking can complement and support other modern as well as traditional marketing initiatives as way to strengthen the case for an integrated approach to professional, strategic marketing.
Thesis (MA (History of Art))--North-West University, Potchefstroom Campus, 2013.
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Books on the topic "Communication and Media Research"

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A, Moos Michel, ed. Media research: Technology, art, communication. Amsterdam: G&B Arts, 1997.

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Hansen, Anders, and David Machin. Media and Communication Research Methods. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-27225-6.

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Weerakkody, Niranjala. Research methods for media and communication. South Melbourne, Vic: Oxford University Press, 2009.

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Research methods for media and communication. South Melbourne, Vic: Oxford University Press, 2009.

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UNESCO. Learning about the media: Media education and communication research. Paris: Unesco, 1987.

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Jeremy, Cohen. Social research in communication and law. Newbury Park, Calif: Sage Publications, 1990.

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Wimmer, Roger D. Mass media research: An introduction. 7th ed. Belmont, CA: Thomson/Wadsworth, 2003.

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1923-, DeFleur Melvin L., ed. Milestones in mass communication research: Media effects. 3rd ed. White Plains, N.Y: Longman Publishers USA, 1995.

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Lowery, Shearon. Milestones in mass communication research: Media effects. 2nd ed. New York: Longman, 1988.

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Lowery, Shearon A. Milestones in mass communication research: Media effects. 3rd ed. White Plains, N.Y: Longman, 1995.

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Book chapters on the topic "Communication and Media Research"

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Watson, James. "In the Wake of Magellan: Research as Exploration." In Media Communication, 179–206. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-26546-6_9.

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Sodré, Muniz, Raquel Paiva, Kaarle Nordenstreng, and Leonardo Custódio. "Shifting paradigms in communication research." In BRICS Media, 39–52. New York: Routledge, 2020. | Series: Internationalizing media studies: Routledge, 2020. http://dx.doi.org/10.4324/9780429468759-4.

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Hansen, Anders, Simon Cottle, Ralph Negrine, and Chris Newbold. "Media Audiences: Survey Research." In Mass Communication Research Methods, 225–56. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-26485-8_9.

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McIntosh, Heather. "Social Media and Research Methods." In Understanding Communication Research Methods, 147–60. Second edition. | New York : Routledge, Taylor & Francis Group, 2019.: Routledge, 2018. http://dx.doi.org/10.4324/9781315167664-14.

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Velkova, Julia. "The Ethics of Reciprocal Communication." In Media Activist Research Ethics, 157–73. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-44389-4_8.

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Peck, Janice. "History, communication, and media." In A Handbook of Media and Communication Research, 232–51. Third Edition. | New York: Routledge, 2021. | Revised edition of The handbook of media and communication research, 2012.: Routledge, 2020. http://dx.doi.org/10.4324/9781138492905-18.

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Palen, Leysia, and Amanda L. Hughes. "Social Media in Disaster Communication." In Handbook of Disaster Research, 497–518. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-63254-4_24.

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Kannengießer, Sigrid. "Media Reception, Media Effects and Media Practices in Sustainability Communication: State of Research and Research Gaps." In The Sustainability Communication Reader, 323–38. Wiesbaden: Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-31883-3_18.

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Hansen, Anders, and David Machin. "The research process." In Media and Communication Research Methods, 13–31. London: Macmillan Education UK, 2013. http://dx.doi.org/10.1007/978-1-137-27225-6_2.

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Hansen, Anders, Simon Cottle, Ralph Negrine, and Chris Newbold. "Media Audiences: Focus Group Interviewing." In Mass Communication Research Methods, 257–87. London: Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-26485-8_10.

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Conference papers on the topic "Communication and Media Research"

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Haug, Maximilian. "Mass Communication on Social Media." In SIGMIS-CPR '20: 2020 Computers and People Research Conference. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3378539.3393852.

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"Exploring Intercultural Communication in Expats’ Social Media Groups." In Emirates Research Publishing. Emirates Research Publishing, 2016. http://dx.doi.org/10.17758/erpub.ea0516088.

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Andung, Petrus Ana, Aloysius Liliweri, Dian Wardiana Sjuchro, and Purwanti Hadisiwi. "Mass Media and Communityrs Communication Sovereignty." In International Conference of Communication Science Research (ICCSR 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/iccsr-18.2018.6.

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Cui, Ying, and Haimin Li. "New Media Communication Research of “Dingxiang Doctor”." In 2021 International Conference on Internet, Education and Information Technology (IEIT). IEEE, 2021. http://dx.doi.org/10.1109/ieit53597.2021.00036.

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Fu, Jing. "Research on Visual Communication in New Media Environment." In Proceedings of the 2nd International Conference on Humanities Education and Social Sciences (ICHESS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ichess-19.2019.141.

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Ahmed, Md Ashraf, Arif Mohaimin Sadri, Piyush Pradhananga, Mohamed Elzomor, and Nipesh Pradhananga. "Social Media Communication Patterns of Construction Industry in Major Disasters." In Construction Research Congress 2020. Reston, VA: American Society of Civil Engineers, 2020. http://dx.doi.org/10.1061/9780784482865.072.

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Yaqub, Ussama, Soon Chun, Vijayalakshmi Atluri, and Jaideep Vaidya. "Social Media Communication of Public Sector Organizations." In dg.o 2019: 20th Annual International Conference on Digital Government Research. New York, NY, USA: ACM, 2019. http://dx.doi.org/10.1145/3325112.3325253.

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Chen, Lei, and Shuying Chen. "Research on Archives Communication in the New Media Age." In 2017 International Conference on Education Science and Economic Management (ICESEM 2017). Paris, France: Atlantis Press, 2017. http://dx.doi.org/10.2991/icesem-17.2017.10.

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Yunling, Liu. "Visual Communication Design and Research Network forms of Media." In 2015 International Conference on Social Science and Technology Education. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icsste-15.2015.101.

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Sun, Ting. "Research on Information Design and Communication of Digital Media." In First International Conference on Information Sciences, Machinery, Materials and Energy. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/icismme-15.2015.353.

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Reports on the topic "Communication and Media Research"

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Arévalo-Martínez, RI, R. Del Prado-Flores, and RT Ramírez-Beltrán. Institutional Education of Communication Researchers and Media Literacy. The case of the PhD in Communication Research. Revista Latina de Comunicación Social, September 2016. http://dx.doi.org/10.4185/rlcs-2016-1121en.

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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of parasocial communication and describe ways to express it in times of media transformations. The psychological interaction «media person – viewer» had been the focus of research by both psychologists and media experts for over 60 years. During the study, scientists described the predictors, functions, manifestations and possible consequences of paracommunication. One of the key elements of the formed parasocial connections is the real audience reaction. Our goal is to conceptualize the concept of feedback in the paradigm of parasocial communication and describe the main types of reactions to the media person in long-term parasocial relationships. The research focuses on the ways in which the viewer’s feedback on the television media person is expressed, bypassing the issue of classifying the audience’s feedback as «positive» and «negative». For this purpose, more than 20 interdisciplinary scientific works on the issue of parasocial interaction were analyzed and their generalization was carried out. Based on pre­vious research, the types and methods of feedback in the television context are separated. With successful parasocial interaction, the viewer can react in different ways to the media person. The type of feedback will directly depend on the strength of the already established communication with the media person. We distinguish seven types of feedback and divide them into those that occur during or after a television show; those that are spontaneous or planned; aimed directly at the media person or third parties. We offer the following types of feedback from TV viewers: «talking to the TV»; telling about the experience of parasocial communication to others; following on social networks; likes and comments; imitation of behavior and appearance; purchase of recommended brands; fanart.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Bilovska, Natalia. HYPERTEXT: SYNTHESIS OF DISCRETE AND CONTINUOUS MEDIA MESSAGE. Ivan Franko National University of Lviv, March 2021. http://dx.doi.org/10.30970/vjo.2021.50.11104.

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In the article we interpret discrete and continuous message as interrupted and constant, limited and continual text, which has specific features and a number of differences between traditional (one-dimensional) text and hypertext (multidimensional). The purpose of this study is to define the concept of “hypertext”, consideration of its characteristics and features of the structure, similarities and differences with the traditional text, including the message in the media and communication. To achieve the goal of the study, we used a number of methods typical of journalism. Empirical analysis enabled a generalized description of the subject of study, which allowed to know it as a phenomenon. With the help of generalization the characteristic and specific regularities and principles of hypertext were studied. The system method is used to identify the dependence of each element of hypertext on its place in the text system as a whole. The retrospective method helped to understand the preconditions for the emergence of hypertext, to trace the dynamics of its development. General scientific methods (analysis, synthesis, induction, deduction) made it possible to formulate the conclusions of the study. Thanks to hypertext and the hypertext systems, the concept of virtual reality has gained tangible meaning. In hypertext space, virtuality organically complements reality. The state of virtuality, in this case, becomes the concept of hyperreality, and all this merges into a single whole in the space of computer text. Due to its volume and multidimensionality, hypertext can arouse scientific interest as an interdisciplinary discipline. In today’s world, the phenomenon of hypertext has been the subject of numerous discussions, conferences and research in the field of social communications, linguistics and psychology. Today, a significant number of organizations conduct large-scale research based on the concepts of hypertext associations and associative navigation.
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Oltarzhevskyi, Dmytro. HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11067.

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The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.
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Vieira, António. Media and Communication. Basel, Switzerland: Librello, 2013. http://dx.doi.org/10.12924/librello.mac.

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Baluk, Nadia, Natalia Basij, Larysa Buk, and Olha Vovchanska. VR/AR-TECHNOLOGIES – NEW CONTENT OF THE NEW MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11074.

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The article analyzes the peculiarities of the media content shaping and transformation in the convergent dimension of cross-media, taking into account the possibilities of augmented reality. With the help of the principles of objectivity, complexity and reliability in scientific research, a number of general scientific and special methods are used: method of analysis, synthesis, generalization, method of monitoring, observation, problem-thematic, typological and discursive methods. According to the form of information presentation, such types of media content as visual, audio, verbal and combined are defined and characterized. The most important in journalism is verbal content, it is the one that carries the main information load. The dynamic development of converged media leads to the dominance of image and video content; the likelihood of increasing the secondary content of the text increases. Given the market situation, the effective information product is a combined content that combines text with images, spreadsheets with video, animation with infographics, etc. Increasing number of new media are using applications and website platforms to interact with recipients. To proceed, the peculiarities of the new content of new media with the involvement of augmented reality are determined. Examples of successful interactive communication between recipients, the leading news agencies and commercial structures are provided. The conditions for effective use of VR / AR-technologies in the media content of new media, the involvement of viewers in changing stories with augmented reality are determined. The so-called immersive effect with the use of VR / AR-technologies involves complete immersion, immersion of the interested audience in the essence of the event being relayed. This interaction can be achieved through different types of VR video interactivity. One of the most important results of using VR content is the spatio-temporal and emotional immersion of viewers in the plot. The recipient turns from an external observer into an internal one; but his constant participation requires that the user preferences are taken into account. Factors such as satisfaction, positive reinforcement, empathy, and value influence the choice of VR / AR content by viewers.
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Chornodon, Myroslava. FEAUTURES OF GENDER IN MODERN MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11064.

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The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.
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Greenberg, Bradley S., Hannes Haas, and Elisabeth Klaus. Media and Communication: Why Another Journal? Librello, August 2013. http://dx.doi.org/10.12924/mac2013.01010001.

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10

Ros-Diego, Vicente-José, and Araceli Castelló-Martínez. CSR communication through online social media. Revista Latina de Comunicación Social, 2011. http://dx.doi.org/10.4185/rlcs-067-947-047-067-en.

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