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Journal articles on the topic 'Communication and Media Research'

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1

Herd, Pamela. "Policy-Relevant Research and Media Communication." Innovation in Aging 4, Supplement_1 (December 1, 2020): 683–84. http://dx.doi.org/10.1093/geroni/igaa057.2384.

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Abstract The second speaker is Dr. Pamela Herd, Professor of Public Policy at Georgetown University. Dr. Herd will discuss her approach to conducting innovative and impactful policy-relevant research, as well as her experience communicating research to policymakers and the public through op-eds and other forms of media. Dr. Herd’s research focuses on inequality and how it intersects with health, aging, and policy. She also has expertise in survey methods and administration. Her most recent book, Administrative Burden, was reviewed in the New York Review of Books. She has also published editorials in venues such as the New York Times and the Washington Post, as well as podcasts, including the Weeds, produced by Vox media.
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Kluver, Randolph, Heidi A. Campbell, and Stephen Balfour. "Language and the Boundaries of Research: Media Monitoring Technologies in International Media Research." Journal of Broadcasting & Electronic Media 57, no. 1 (January 2013): 4–19. http://dx.doi.org/10.1080/08838151.2012.761701.

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Fidiyani, Rini, Dewi Sulistianingsih, and Pujiono Pujiono. "LAW AND ETHICS IN SOCIAL MEDIA COMMUNICATION." Jurnal Dinamika Hukum 17, no. 3 (October 24, 2017): 258. http://dx.doi.org/10.20884/1.jdh.2017.17.3.1665.

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Every Environment Has Its Own Laws And Ethics Which Guide Behavior; However, It Does Not Mean That Anybody Is Able To Obey It And It Rises Three Consequences At Legal, Ethic And Social. This Research Is A Quantitative Research With Law In Action Approach, It Is A Non-Doctrinal And Empirical Social Science Study. Internet Brings The World To New Ways Of Thinking, And Communicating. Netiquette Is An Ethical Guide In Behaving / Communicating Among Netizens. Teachers’ Awareness To Communicate Well In Smk Bakti Purwokerto Is At A Poor Level. Bad Habits Communications In Real-World Are Brought Into Cyber Which Often Create Legal Issues. Although No One Has Proceeded To Justice, It Is Quite Worrying Since Their Position As Teachers Should Be Role Models For Their Students. It Is Necessary To Realize The Awareness Of Compliance With The Law And Ethics Of Cyber Communication For These Teachers.Keywords: Netiquette, Internet, Social Media, Law And Ethics, Communication.
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Vukić, Tijana, Marijana Zelenik, and Tatjana Welzer. "Developing Intercultural Communication Competencies Using Various Learning Methods at a Media Communications Study Programme." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 6 (2019): 15–28. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.46.3002.

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Various previous researchers of journalism and media communication education demonstrated the necessity and importance for media workers to be competent in intercultural communication (IC). Slovenian researchers do not discuss these topics, and IC themes are withal mostly part of a non- obligatory courses where usual teaching and learning methods are applied. To examine the effectiveness and usefulness of different teaching/learning methods in developing students’ intercultural communication competencies, an educational intervention research was suitable, as the method is being useful mostly to solve pragmatic issues. Additionally, the study aimed at determining outgoing students’ intercultural communication competencies (ICC) – knowledge, skills, attitudes, and awareness through their cognitive, affective and behavioural dimensions. Two theoretical approaches were used – one stating that ICC are developed by learning on the ground of our innate predispositions and character and the behavioural perspective. This qualitative-evaluative research was conducted within the International and Intercultural Communication course at the first year of Graduate Study of Media Communications at the University of Maribor. It was a trilingual intercultural situation where learning activities such as role-playing, pantomime, case studies, simulations, individual exploration, and reflection were implemented, since students were not used to them. Participatory observation, semi-structured interviews, qualitative questionnaires, evaluation of class activities and a final exam were used as main research methods. Even though the group adapted very soon, the nonverbal activities were most demanding, and individual activities at home the least accomplished. Although they had theoretical knowledge, experience in public speaking, proactivity and self-reflection skills at basic level, their abstract thinking skills, self-awareness and adaptation were medium. However, they showed a great deal of persistence and creativity as a part of a collaborative and cooperative activities. Therefore, focusing on the learning activities stimulating students’ ICC as a part of a real intercultural situation in journalism and mass communication (JMC) education is recommended.
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Floreddu, Paola Barbara, and Francesca Cabiddu. "Social media communication strategies." Journal of Services Marketing 30, no. 5 (August 8, 2016): 490–503. http://dx.doi.org/10.1108/jsm-01-2015-0036.

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Purpose While a great amount of literature has focused on the relationship between communication strategies and corporate reputation, there is no systematic research on the different kinds of social media communication strategies. Based on the corporate reputation and social media literature, this paper aims to contribute to this gap in the research in two main ways. First identifying which social media communication strategy is more effective with contrasting levels of reputations; second, analyzing the differences between high- and low-reputation companies with respect to their ability to use corporate communication. Design/methodology/approach This paper uses a longitudinal explorative multiple-case study and theoretical sampling. The research setting is the Italian insurance context. The focus of this analysis on one medium, Facebook, because it is the most exploited in the context of the Italian insurance sector. Findings Six complementary social media communication strategies were identified: egocentric, conversational, selective, openness, secretive and supportive. The results also reveal distinct ways in which high-, medium- and low-reputation companies’ utilize the six complementary strategies of communications. Research limitations/implications The study is based on a single industry and on one single geographical market, and care should thus be taken in generalizing the findings to other contexts. Therefore emerges the opportunity to broaden this research to other similar service sector, such as banking, to assess and generalize the results obtained. In addition, a possible direction of research, especially from a methodological standpoint, should investigate companies from different countries. Such a comparative study would examine in depth whether and to what extent the institutional framework may impact on communication strategies implemented by companies. This study only analyzed one social media (Facebook); hence, we cannot draw firm conclusions about what may constitute a successful social media communication strategy. Practical implications From this study, managers can learn how to combine the six communication strategies to have an effective impact on the corporate reputation. They can also learn how the number of interactions and the time taken to respond to questions from customers improve the corporate reputation and provide communication that is more effective. Originality/value This research extends the previous literature on corporate reputation and corporate communication, showing the relationship between them in a social media context and providing different strategies of managing this combination.
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Meehan, Eileen R., and Ronald E. Rice. "The New Media: Communication, Research, and Technology." Administrative Science Quarterly 31, no. 3 (September 1986): 478. http://dx.doi.org/10.2307/2392839.

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Calhoun, Craig, and Ronald E. Rice and Associates. "The New Media: Communication, Research, and Technology." Contemporary Sociology 14, no. 6 (November 1985): 731. http://dx.doi.org/10.2307/2071442.

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8

Padovani, Claudia. "Gendering Media Policy Research and Communication Governance." Javnost - The Public 25, no. 1-2 (January 31, 2018): 256–64. http://dx.doi.org/10.1080/13183222.2018.1423941.

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9

Sorce, Giuliana. "Institutional ethnography for communication and media research." Communication Review 22, no. 4 (August 30, 2019): 296–308. http://dx.doi.org/10.1080/10714421.2019.1659703.

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Lund, Anker Brink. "Plenary Session II. Where Do the Front Lines of Media and Communication Research Run Today? Notes on Current Nordic Media Research. Media Research Cutting Edges." Nordicom Review 21, no. 2 (November 1, 2000): 31–36. http://dx.doi.org/10.1515/nor-2017-0370.

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Hornmoen, Harald, and Kristin Skare Orgeret. "40 Years of Nordic Media Research." Nordicom Review 35, s1 (March 13, 2020): 9–16. http://dx.doi.org/10.2478/nor-2014-0101.

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12

Will, Anthony W. "Book review of Media Research Techniques." Mass Communication Society 2, no. 3&4 (July 1999): 193–94. http://dx.doi.org/10.1207/s15327825mcs0203&4_9.

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Laskowska, Małgorzata, and Krzysztof Marcyński. "Media Ecology – (Un)necessary Research Perspective in Communication and Media Studies." Mediatization Studies 3 (October 16, 2019): 53. http://dx.doi.org/10.17951/ms.2019.3.53-68.

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<p>The aim of this review and theoretical study is to determine the importance of media ecology theory for communication and media studies. Bearing in mind this research goal, the following research questions were asked: What is the media ecology theory? What approach to media and communication research does it represent? What research perspectives are proposed in the field of media ecology? What new can media ecology bring to communication and media studies? An additional objective of the article, and, at the same, time the intention of the authors, is to raise the interest of Polish researchers in the subject of media ecology and its various aspects, enriching research in the field of communication and media studies.</p>
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Dovey, Jonathan. "Dinosaurs and butterflies — media practice research in new media ecologies." Journal of Media Practice 9, no. 3 (January 1, 2008): 243–56. http://dx.doi.org/10.1386/jmpr.9.3.243_1.

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Tardin, Matheus, Anderson Soncini Pelissari, and Luiza Dazzi Braga. "Social Media Marketing Communication." International Journal for Innovation Education and Research 8, no. 6 (June 1, 2020): 441–57. http://dx.doi.org/10.31686/ijier.vol8.iss6.2438.

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The objective of this work is to evaluate the effects of firm generated content (FGC) and user generated content (UGC) on brand equity (BE) and on the consumer's purchase intention. To achieve it, the research methodological approach was quantitative, cross-section survey type. Data collection was carried out by an online survey, and 322 valid responses were obtained. The proposed model was analyzed using the Structural Equation Modeling method (PLS-SEM). The results show that both the firm generated content and the user generated content influence brand equity. The content generated by the company, however, has a greater effect and has greater power to explain brand equity than the content generated by the users. On the other hand, the direct effects of FGC and UGC on the intention to buy are not significant when the effect of brand equity is considered. Therefore, this research contributes to the theoretical framework of marketing, specifically in the areas of relationship and digital marketing, by being one of the first to assess the joint effects of the content generated by the brand and by the consumer on brand equity and purchase intention.
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Beletska, Alevtyna. "Social Problems of Social Communications Research as Mass Emotion Areas of Functioning." Scientific notes of the Institute of Journalism, no. 3/4 (72/73) (2018): 22–33. http://dx.doi.org/10.17721/2522-1272.2018.73.2.

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The subject of the new publication of the author are scientific researches in the field of social communication, monographs, materials in the media, that demonstrate the social importance of social communications researching as areas of functioning of mass emotions. The participants of social communications need to realize the phenomenon of transformation of individual emotions into mass emotions under the influence of information source, media specialist and recipient of an information product. The objective of the study is to elucidate the social problems of phenomenon of mass emotions’ coverage in social communications for the purpose of controlling mass consciousness by the efforts of mass media representatives, works of popular cinema and other subjects of formation of public opinion. The methods of theoretical research (system, comparative and functional methods) and a specific scientific method of media monitoring were used to achieve the goal. The main results of the study: the topic “Mass emotions as a sphere of social communication functioning” has the social importance for all participants in the process of social communication – media professionals and audiences. It is proved that creation of the theory of mass emotions within the framework of the theory of social communications will contribute to solving the systemic problem of the quality of mass information institutions and the social communication product, as well as effectiveness and professionalism of their work in the post-truth and fake news, and will make it impossible to manipulate emotions of mass audience in order to achieve communicative tasks.
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Nordenstreng, Kaarle. "Media and Communication as a Field of Research." Westminster Papers in Communication and Culture 12, no. 1 (January 30, 2017): 40. http://dx.doi.org/10.16997/wpcc.254.

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Mansell, Robin. "The problem of internationalizing media and communication research." Global Media and Communication 3, no. 3 (December 2007): 283–88. http://dx.doi.org/10.1177/17427665070030030203.

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Matveeva, Lidiya V. "Basic Trends in Research of Media Communication Psychology." Psychology in Russia: State of Art 3, no. 1 (2010): 508. http://dx.doi.org/10.11621/pir.2010.0024.

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Brügger, Niels. "Research Project. Why Theories of Media and Communication?" Nordicom Review 24, no. 2 (November 1, 2003): 143–46. http://dx.doi.org/10.1515/nor-2017-0312.

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21

Rutherford, Leonie Margaret. "Communication Outside the Humanities in Media ‘Effects’ Research." International Journal of the Humanities: Annual Review 6, no. 9 (2009): 133–42. http://dx.doi.org/10.18848/1447-9508/cgp/v06i09/42528.

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22

Kavoura, Androniki. "Social media, online imagined communities and communication research." Library Review 63, no. 6/7 (August 26, 2014): 490–504. http://dx.doi.org/10.1108/lr-06-2014-0076.

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Purpose – This paper aims to examine social media communication that may consist of a database for online research and may create an online imagined community that follows special language symbols and shares common beliefs in a similar way to Anderson’s imagined communities. Design/methodology/approach – Well-known databases were searched in the available literature for specific keywords which were associated with the imagined community, and methodological tools such as online interviews, content analysis, archival analysis and social media. Findings – The paper discusses the use of multiple measures, such as document and archival analysis, online interviews and content analysis, which may derive from the online imagined community that social media create. Social media may in fact provide useful data that are available for research, yet are relatively understudied and not fully used in communication research, not to mention in archival services. Comparison takes place between online community’s characteristics and traditional communication research. Information and communication technologies (ICTs) and social media’s use of special language requirements may categorise discussion of these potential data, based on specific symbols, topical threads, purposeful samples and catering for longitudinal studies. Practical implications – Social media have not been fully implemented for online communication research yet. Online communication may offer significant implications for marketers, advertisers of a company or for an organisation to do research on or for their target groups. The role of libraries and information professionals can be significant in data gathering and the dissemination of such information using ICTs and renegotiating their role. Originality/value – The theoretical contribution of this paper is the examination of the creation of belonging in an online community, which may offer data that can be further examined and has all the credentials to do so, towards the enhancement of online communication research. The applications of social media to research and the use by and for information professionals and marketers may in fact contribute to the management of an online community with people sharing similar ideas. The connection of the online imagined community with social media for research has not been studied, and it would further enhance understanding from organisations or marketers.
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Voorveld, Hilde A. M. "Brand Communication in Social Media: A Research Agenda." Journal of Advertising 48, no. 1 (January 2019): 14–26. http://dx.doi.org/10.1080/00913367.2019.1588808.

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McHoul, Alec. "Review: Understanding Media Semiotics, Ethnographic Research for Media Studies." Media International Australia 106, no. 1 (February 2003): 153–56. http://dx.doi.org/10.1177/1329878x0310600116.

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Ekström, Mats. "Panel Discussion I. Media Economy and Democracy. Research on Media and Democracy." Nordicom Review 29, no. 2 (November 1, 2008): 45–52. http://dx.doi.org/10.1515/nor-2017-0174.

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Ainiyah, Nur. "Fenomena Komunikasi melalui Media Sosial di Kalangan Remaja." Jurnal Askopis 1, no. 2 (September 30, 2017): 135–47. http://dx.doi.org/10.32494/ja.v1i2.35.

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This research is oriented to communicating through social media among adolescent Wonorejo. With the focus of research on how social media phenomenon in interpretation among adolescents? And how the phenomenon of communication through social media woke up among teenagers? So the theoretical foundations relevant to this research are phenomenology, social media concept and concept of interpersonal communication. Data analysis used in this research is communication phenomenology analysis that is by analyzing every phenomenon of interpersonal communication done by adolescent through social media. By using interview technique, observation and documentation technique in collecting data, it is found that Wonorejo teenagers have verbal and nonverbal communication content by utilizing social media through Facebook account, Whatsapp even group communication room through online game creating cyberculture among teenagers.
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Craddock, Patrick. "Western media ‘elite’models challenged by PNG research." Pacific Journalism Review : Te Koakoa 17, no. 2 (October 31, 2011): 210–13. http://dx.doi.org/10.24135/pjr.v17i2.358.

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Reviewed book edited by Evangelia Papoutsaki, Michael McManus and Patrick Matbob Publication date: October, 2011 More than 20 authors have been included in Communication, Culture and Society in Papua New Guinea: Yu Tok Wanem? This should surely be the book of the month on media in the Pacific. The editors have divided the book into four themes focusing on: mainstream media issues; social issues; information gaps and development issues, and the search for solutions. A glance at the mini-profiles of the authors show that many come from a range of PNG backgrounds, including the Highlands, Bougainville, New Ireland, Manus and East New Britain. Also represented in the book are well-known media academics from New Zealand and Australia.
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Fourie, Pieter J. "Paradigms in media research: a preliminary overview." Communicatio 15, no. 1 (January 1989): 32–38. http://dx.doi.org/10.1080/02500168908537758.

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González, Alberto. "Critical perspectives on Latin American media research." Critical Studies in Mass Communication 16, no. 2 (June 1, 1999): 226. http://dx.doi.org/10.1080/15295039909367087.

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Adams, Paul C. "Geographies of media and communication I." Progress in Human Geography 41, no. 3 (January 24, 2016): 365–74. http://dx.doi.org/10.1177/0309132516628254.

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Media and communication are attracting increasing amounts of attention from geographers but the work remains disorganized and lacks a unifying paradigm. This progress report suggests a new paradigm for geographical studies of media and communication and indicates how recent research fits under this umbrella. The report presents recent studies of literature, film and television, digital media, photography, comics, stamps and banknotes. The range of theoretical concerns in this body of work includes performance, agency, materiality, immateriality, networks, politics, emotions and affect. Collectively, these concerns point to communications not merely as transmissions through infrastructure, space and time, but rather as encounters between various human and nonhuman agents. The metaphysical question is exactly what such encounters do to participants – how agents are transformed by other agents’ communications. This leads to synthesis in a new paradigm for media/communication geography: the metaphysics of encounter.
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Newcomb, Horace. "Plenary Session I. Research at the Forefront of Media Science. Searching for Landmarks at the Forefront of Media Research." Nordicom Review 21, no. 2 (November 1, 2000): 15–21. http://dx.doi.org/10.1515/nor-2017-0368.

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Hildebrand, Julia M. "Modal media: connecting media ecology and mobilities research." Media, Culture & Society 40, no. 3 (May 11, 2017): 348–64. http://dx.doi.org/10.1177/0163443717707343.

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Akioye, Akin A. "Media, Communications Research, and African Development." Journal of Communication 44, no. 1 (March 1, 1994): 82–89. http://dx.doi.org/10.1111/j.1460-2466.1994.tb00665.x.

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Splichal, Slavko. "Media Research in Socialist Slovenia/Yugoslavia: Some Afterthoughts." tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society 18, no. 1 (March 23, 2020): 350–59. http://dx.doi.org/10.31269/triplec.v18i1.1160.

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This afterword to “A Marxist Approach to Communication Freedom” reveals some features of the development of communication theories and empirical research in socialist Slovenia and Yugoslavia. The field started to develop in 1960s in the framework of other academic disciplines, mainly political sciences and partly sociology, but soon became the target of ideological criticism for “the lack of Marxist foundations” in the social sciences in general, and journalism education and communication research in particular, which was part of a more general conflict between party-state bureaucracy and “liberal intellectuals.” By the 1980s, communication and journalism education and research programmes became a regular component of universities in all the republics of the former Yugoslavia. The development of the new discipline was largely marked by “productive inclusivism” or eclecticism, a kind of “cohabitation” of different communication schools and theoretical paradigms that contributed to its definition, development and institutionalisation at universities.
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Linke, Knut, and Torben Friedrich. "Analysis of B-2-C Social Media Communication in Germany." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 3, no. 3 (2018): 23–31. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.33.3002.

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In this research paper, social media marketing activities of social media accounts from German business are analyzed for the social networks Facebook, Twitter, Instagram, Xing and LinkedIn. As research objects were the context of the interaction, the used and targeted social network functionalities and the behavior of the companies selected. The selection of social media accounts for the research included companies which are currently member from the stock market indices DAX and MDAX, additional online and offline retail business, successful German sports clubs, celebrities and others businesses. Also and to be sure to evaluate high-class social media marketing, the German social media award winners from 2015-2017 were analyzed. Out of the results of those two analyses, the results were derivate. The results display different usage approaches between the researched networks and the business fields. As result of the research, several contexts approaches for social media posts are defined. The results contain suggestions for the standardization of those contexts and the different approaches how functions from social networks can be used for user interactions. That includes the targeted reactions and standardized reactions of user interactions.
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Lund, Sissel. "Satellite Television and Media Research." European Journal of Communication 3, no. 3 (September 1988): 345–53. http://dx.doi.org/10.1177/0267323188003003006.

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Kowalski, Tadeusz. "Media Economics Research in Poland." Journal of Media Economics 8, no. 1 (January 1995): 43–48. http://dx.doi.org/10.1207/s15327736me0801_4.

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Duffield, Lee. "New edition leaves scope for 'human factor' research." Pacific Journalism Review : Te Koakoa 16, no. 2 (October 1, 2010): 202–5. http://dx.doi.org/10.24135/pjr.v16i2.1043.

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The Cunningham and Turner reader, once again, has a core of 11 informational chapters updating us on developments in and around mass media, set in a jacket of other chapters describing selected theories of media or media research. At the back there are some 'cultural studies' essays about aspects of prominent media fare over recent years: sports, celebrities, media treatments of the 2005 Cronulla 'riot' are brought out once again.
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Green, Peter. "The third party in the media–research relationship." Journal of Science Communication 05, no. 03 (September 21, 2006): C02. http://dx.doi.org/10.22323/2.05030302.

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If Europe is to become a knowledge–based economy1 knowledge must be freely available in Europe. The results of research across Europe can not be left inside laboratories and libraries. It has to available to the citizens, young people and commerce of Europe. And the main source of information for all these groups is the mass media, yet large parts of European research do not allocate sufficient importance to media relations.
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Thomson, Christopher. "REVIEW: Noted: Perfect media research text for undergraduates." Pacific Journalism Review : Te Koakoa 24, no. 1 (July 17, 2018): 245–46. http://dx.doi.org/10.24135/pjr.v24i1.417.

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Digital Media and Society, by Simon Lindgren. London: Sage, 2017. 328 pages. ISBN 9781473925014 FROM the ‘flamethrower squirrel’ meme chosen for its cover to the many box-outs that define key questions, concepts and exercises for thinking, Simon Lindgren’s Digital Media and Society is a punchy, engaging text pitched perfectly for undergraduates and others seeking an accessible introduction to contemporary media research.
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Ndlela, Nkosi. "African media research in the era of globalization." Journal of African Media Studies 1, no. 1 (May 1, 2009): 55–68. http://dx.doi.org/10.1386/jams.1.1.55_1.

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Weitkamp, Emma, and Torill Eidsvaag. "Agenda Building In Media Coverage of Food Research." Journalism Practice 8, no. 6 (January 2, 2014): 871–86. http://dx.doi.org/10.1080/17512786.2013.865966.

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Sterling, Christopher H. "1. CBQ REVIEW ESSAY:Developing American Media Audience Research." Communication Booknotes Quarterly 40, no. 3 (July 28, 2009): 103–22. http://dx.doi.org/10.1080/10948000902961998.

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Atwood, Roy A. "The quest for qualitative methods in media research." Ecquid Novi: African Journalism Studies 19, no. 1 (January 1998): 116–24. http://dx.doi.org/10.1080/02560054.1998.9653220.

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Hardt, Hanno. "Comparative media research: The world according to America." Critical Studies in Mass Communication 5, no. 2 (June 1988): 129–46. http://dx.doi.org/10.1080/15295038809366693.

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Burgess, Jean, Axel Bruns, and Larissa Hjorth. "Emerging Methods for Digital Media Research: An Introduction." Journal of Broadcasting & Electronic Media 57, no. 1 (January 2013): 1–3. http://dx.doi.org/10.1080/08838151.2012.761706.

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S. Sipho, Makgopa. "Online social media usage of car dealerships in Gauteng Province, South Africa." Problems and Perspectives in Management 14, no. 3 (November 10, 2016): 601–7. http://dx.doi.org/10.21511/ppm.14(3-3).2016.02.

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The concept of social media is top of the agenda for many organizations today. Decision makers, as well as marketers, try to identify ways in which organizations can make profitable use of social media platforms. The adoption of social media in marketing communication campaigns to carry the marketing communication message to the target audiences remains a challenge to organizations in the motor industry. The purpose of this paper was to establish an understanding of the online social media tools used by car dealerships in their marketing communication strategies and campaigns. In achieving the purpose of this paper, a qualitative research approach using semi-structured in-depth interviews with marketing personnel of different car dealerships in Gauteng province, South Africa was followed. In this paper, a qualitative content analysis was used to analyze primary data using Atlas ti version 10 computer software. The findings of this paper revealed that the use of social media platforms by car dealerships varied in terms of message content. Recommendations to stakeholders in the motor industry and future research directions are provided. Keywords: social media, marketing communications, communication channels, consumer-to-consumer communications, car dealerships. JEL Classification: M31, M37
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48

Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (August 30, 2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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Abstract:
The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficulties in marketing communication, this study was held with purpose to examine the marketing communication activity in social networking media facebook. The study used a qualitative approach, that used interview ,observation and documentation, to assess the activity of SMEs marketing communications in facebook page, the setting of the research was the SMEs who success performed marketing communication in social networking media facebook. The results of this study resulted in a model of marketing communication through social networking media facebook page, which is useful as a guide for SMEs who will do the marketing communications.
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49

Taha, Lilas H., and Barrett S. Caldwell. "Communication Media Acceptance in Organizations: An Alternative Research Model." Proceedings of the Human Factors Society Annual Meeting 36, no. 11 (October 1992): 881–84. http://dx.doi.org/10.1518/107118192786750395.

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This paper describes an alternative approach to examining the role of situational, technological, and physiological factors in electronic media use in organizations. Existing models of media use tend to focus on one dimension of the communication process. Major theories discussed are Social Presence (Short, Williams, and Christie, 1976), Information Richness (Daft and Lengel, 1984; 1986), and Social Information Processing (Fulk, Steinfield, Schmitz, and Power, 1987). The authors” perspective derives from a combination of elements of these theories. In our view, communication media use is affected by interactions of three dimensions of factors: media characteristics, situational demands, and individual and organizational acceptance. The authors” current research is briefly described, with a sample of results which support the hypotheses of multidimensional interactions in acceptability of communication media in organizations.
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50

Dovey, Jon. "Screen media practice research and peer review." Journal of Media Practice 8, no. 1 (January 1, 2007): 63–70. http://dx.doi.org/10.1386/jmpr.8.1.63_3.

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