Academic literature on the topic 'Communication engageant'
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Journal articles on the topic "Communication engageant"
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Pardo, Céline. "Les enjeux communicationnels et esthétiques de la référence au « journal » dans les Chroniques du bel canto (1946) de Louis Aragon." Études littéraires 40, no. 3 (February 15, 2010): 127–39. http://dx.doi.org/10.7202/039249ar.
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Travaillant au renouveau de l’idée de poésie après la Seconde Guerre mondiale, Louis Aragon propose dans les Chroniques du bel canto, en 1946, de lire la poésie « comme le journal ». Envisagé surtout comme mode communicationnel et support engageant une lecture différente du livre, le « journal » sert au poète-chroniqueur de modèle pour repenser la communication poétique et conduire ses contemporains à une nouvelle sensibilité littéraire. C’est aussi une notion stratégique par laquelle Aragon prend position dans les débats de son temps et reconfigure l’histoire de la poésie de façon inédite, à partir d’une idée de la réception en poésie.
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Ferry, David. "The Development of Professional Theatre in St. John’s 1967 - 1982: A Personal Perspective." Theatre Research in Canada 26, no. 1 (May 2005): 1. http://dx.doi.org/10.3138/tric.26.1.142.
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Dans une communication intitulée « Some Observations on the Evolution of Professional Theatre in St. John’s: 1967-1992 », le comédien, metteur en scène et dramaturge terre-neuvien David Ferry offrait aux participants de la conférence « Shifting Tides » un point de vue original, engageant et personnel sur le développement du théâtre professionnel dans sa ville natale de St. John’s. Provocatrice et animée, sa présentation a su froisser quelques personnes tout en soulignant des différences culturelles et commerciales fondamentales qui existent entre sa province natale et le reste du Canada. S’inspirant de ses propres expériences, basés sur des données recueillies dans les archives et dans des ouvrages et surtout, sur des témoignages de gens associés de près au développement théâtral et social à Terre-Neuve, les propos de Ferry reflètent à la fois l’importance capitale de l’histoire orale et ses turbulences souvent contradictoires. Cette édition du Forum est consacrée à plusieurs extraits de la contribution par Ferry à la conférence de 2004, extraits qui sont légèrement marqués par la rétrospection (et l’influence éditoriale). Ferry continue de retravailler son texte afin d’en faire une étude savante à plus grande portée.
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Hey, Maya. "Fermenting Communications: Fermentation Praxis as Interspecies Communication." Public 31, no. 59 (June 1, 2019): 149–57. http://dx.doi.org/10.1386/public.31.59.149_1.
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Microbes are in, on, and around us at all times, yet we cannot easily communicate with them. How do we (continue to) live with microbial life in ways that allow for our mutual thriving? Using a performative lens, this paper analyzes the material practices of fermentation as a way of connecting with different scales of life. It attempts to challenge conventional understandings of communications (e.g. encoding/decoding models put forth by Stuart Hall) by examining the layered manner in which fermentation engages with matter and meaning. The material practices of fermentation require embodied knowledge to work with microbial life, and the discursive considerations of fermentation challenge anthropocentric thought. Thus, materially and discursively, fermentation functions as a continual form of engagement. Thought of as a form of communication, fermentation helps us to consider some of the invisible relations we have with microbes and connect with micro-species we often take for granted.
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Sharman, G. "Communication and Engagement." ITNOW 55, no. 3 (August 28, 2013): 52–53. http://dx.doi.org/10.1093/itnow/bwt056.
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Fell, Elena. "Uncovering Russian communication style preferences: Monological sequencing versus dialogical engagement." Empedocles: European Journal for the Philosophy of Communication 11, no. 1 (September 1, 2020): 43–59. http://dx.doi.org/10.1386/ejpc_00011_1.
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When we communicate with others, we usually know when we are expected to contribute to an evolving dialogue, such as during a debate, or when it is suitable to generate predictable responses, for example, at a marriage ceremony. However, in cross-cultural communication situations, communicating partners may have different assumptions in this respect. In particular, when a western communicator expects a dialogical development, a Russian participant may expect the same communication situation to progress as a sequence of predictable communication acts. This clash of implicit expectations often results in communication failure, without either party realizing that implementing incompatible approaches to information sharing is the reason for this failure. In this article, I introduce the terms ‘dialogical engagement’ and ‘monological sequencing’ whilst exploring cross-cultural communication problems between Russia and the West. I use these terms to describe mechanisms that characterize both cultures’ preferred communication patterns and which, when inadvertently deployed, cause collisions between Russian and western communicating partners. By uncovering these differences, I intend to progress beyond merely acknowledging cross-cultural communication problems between the two worlds. Besides, as in the Russian cultural setting, more communication situations are implicitly expected to develop as monological sequences than similar situations in the West, understanding this particular distinction may prevent practitioners in numerous fields from making the mistake of expecting cross-cultural communication situations to develop in line with their implicit assumptions.
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Takács, Lili. "Hacking the Attention Economy: the Use of the Twittersphere of Italian Party Leaders Before the 2018 Elections." Pro Publico Bono – Magyar Közigazgatás 10, no. 4 (2022): 92–115. http://dx.doi.org/10.32575/ppb.2022.4.6.
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The 2018 Italian Parliamentary elections were marked by the success of populist parties. With the consolidation of hybrid media, campaigning on Twitter became an increasingly important communication channel for party leaders. An analysis of Twitter communications from 1 February 2018 to 4 March 2018 (day of the elections) reveals that Matteo Salvini and Matteo Renzi dominated the election campaign in the Twittersphere. Other party leaders did not use Twitter as skilfully as these two politicians and their engagement indicators are lower than those of Salvini and Renzi. The internal communicational dynamic between the party leaders shows that their main target was Matteo Renzi. Even though he had the most followers within this period and, overall, his communication indicators were good, in the end his party suffered a historical loss at the elections.
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Conte, Francesca, Alfonso Siano, and Agostino Vollero. "CEO communication: engagement, longevity and founder centrality." Corporate Communications: An International Journal 22, no. 3 (August 7, 2017): 273–91. http://dx.doi.org/10.1108/ccij-10-2015-0062.
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Purpose The purpose of this paper is to analyse the engagement of chief executive officers (CEOs) in corporate communication and focus on how their approach to communication develops in relation to the longevity of their tenure. The paper also explores how founder centrality is linked to the objectives of CEO communication and the CEOs’ use of personal social media. Design/methodology/approach The paper brings together the relevant literature from different disciplines, related to leadership communication, CEO longevity and founder centrality, and reveals a number of unexplored issues. Four research questions were defined and an exploratory survey was carried out, involving 93 CEOs from large companies located in Italy. Findings The results show that CEOs are strongly engaged in institutional communication. Short-tenured CEOs seem more engaged in building and consolidating relationship networks with specific stakeholders (customers and employees), while long-tenured CEOs tend to be more involved in institutional and financial communications. Research limitations/implications Due to the exploratory research design and the circumscribed sample from a single country (Italy), further cross-national evidence is needed to substantiate the suggested links between engagement in communication activities and longevity. The study highlights the managerial and communication skills that CEOs must be provided with during their corporate tenure, thus suggesting the need to further examine the “life cycle” of CEO communication activities. Originality/value The paper sheds light on CEO communication dynamics. It is the first of its kind in the Italian context, where some factors, such as longevity of tenure, seem to play an important role in shaping corporate communication objectives and activities.
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de Lange, Emiel, William Sharkey, Sofia Castelló y Tickell, Julia Migné, Ralph Underhill, and E. J. Milner-Gulland. "Communicating the Biodiversity Crisis: From “Warnings” to Positive Engagement." Tropical Conservation Science 15 (January 2022): 194008292211348. http://dx.doi.org/10.1177/19400829221134893.
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Background: Effective communication can play a vital role in societal transformations towards sustainability and biodiversity restoration. However, the complexity and long-term nature of environmental change presents a communication challenge. If not carefully navigated, messages around environmental degradation can lead to audience disengagement and issue fatigue, at a time when motivation, engagement and positive action is required. Methods: In this Conservation in Action piece, we describe the principles of positive communication, which are being adopted by a growing movement of conservation organizations. We support this approach by reviewing evidence on the role of emotions in decision-making from diverse fields such as psychology and communications, paying particularly close attention to the experiences of climate change communicators. Results: Positive emotional experiences, including feelings of hope, collective efficacy, and the warm glow that follows actions aligned with intrinsic values, can play an essential role in sustaining actions that contribute to transformative change. While negative emotions prime specific action tendencies, positive emotions enable creativity, cooperation, and resilience, which are all essential for overcoming the challenging nature of acting on the biodiversity crisis. Conclusions: Communications from conservation researchers and practitioners need to reflect the reality of the biodiversity crisis. While some communications may seek to motivate action through warnings and threats, messages that trigger positive emotions in audiences can help inspire long-term engagement and action. We suggest that this positive communication approach is underutilized. Implications: We present a guide to help those working in conservation convey their messages in ways that are empowering and positive. As the biodiversity crisis intensifies, it is critical that conservation professionals continue to imagine and develop pathways to a better future and communicate with others in society in a way that supports transformative change towards this future.
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Giertz, Johann N., Welf H. Weiger, Maria Törhönen, and Juho Hamari. "Content versus community focus in live streaming services: how to drive engagement in synchronous social media." Journal of Service Management 33, no. 1 (October 21, 2021): 33–58. http://dx.doi.org/10.1108/josm-12-2020-0439.
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PurposeSocial live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers) and viewers, live-streaming platforms provide an environment for novel engagement behaviors and monetization structures. This research aims to examine communication foci and styles as levers of streaming success. In doing so, the authors analyze their impact on viewers' engagement with the stream.Design/methodology/approachThis research draws on a unique dataset collected via a multi-wave questionnaire comprising viewers' perceptions of a specific streamer's communications and their actual behavior toward them. The authors analyze the proposed impact of communication foci on viewing and donating behavior while considering the moderating role of communication style using seemingly unrelated regressions.FindingsThe results show that communication foci represent a double-edged sword: community-focused communication drives viewership while reducing donations made to the streamer. By contrast, content-focused communication curbs viewing but drives donating.Practical implicationsOf specific interest for practitioners, the study demonstrates how streaming content providers (e.g. influencers) should adjust their communications to drive engagement in the context of synchronous social media such as social live-streaming services. Beyond that, this research identifies unique characteristics of engagement that can help managers to improve their digital service offerings.Social implicationsSocial live-streaming services provide an environment that offers unique opportunities for self-development and co-creation among social media users. By allowing for real-time interactions, these emerging social media services build on ephemeral content to provide altered experiences for users.Originality/valueThe authors highlight the need to distinguish between engagement behaviors in asynchronous and synchronous social media. The proposed conceptualization sheds new light on success factors of social media in general and social live-streaming services specifically. To maximize user engagement, content creators in synchronous social media must consider their communications' focus (content or community) and style (utilitarian or hedonic).
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Hasan, Nazia, Manish Kumar Pandey, Shagufta N. Ansari, and Venoo Raj Purohit. "An Analysis of English Communication Skills." World Journal of English Language 12, no. 3 (April 7, 2022): 194. http://dx.doi.org/10.5430/wjel.v12n3p194.
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Communications is the act of conveying information from one place, individual, or organisation to others. Any communications involves a transmitter, an information, and a receiver. Although this might seem to be a simple notion, communications is really a very complex subject. The message's path from source to destinations might be influenced by a multitude of circumstances. Our feelings, our cultural background, the communication channel we use, and even our physical location are all aspects to consider. This study discusses the overview of English communication skills, Types of English languages used worldwide, Different category of English communication skills, 7 C’s of effective English communication, importance of English communication and semantics barriers in English communication skills. To make engagement meaningful and to make oneself known, two-way communications inspire, informs, proposes, cautions, commands, changes behavior, and establishes better connections. When a communicator is knowledgeable enough to speak skillfully, simply, clearly, truthfully, and dynamically, communications become successful. This study will help the reader to understand the importance of English communication skills.
Dissertations / Theses on the topic "Communication engageant"
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Phung, Danh Thang. "Étude de l'impact du système universitaire sur l'intention entrepreneuriale : le cas du Vietnam." Thesis, Toulon, 2015. http://www.theses.fr/2015TOUL0001.
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Le champ de recherche en entrepreneuriat est aujourd’hui très répandu mais dans le contexte du Vietnam, il reste encore un domaine de recherche à explorer. Parmi les paradigmes de l’entrepreneuriat, l’approche processuelle, se trouve au coeur de plusieurs recherches récentes. Cette thèse s’intéresse à l’intention qui constitue la première étape du processus entrepreneurial. Elle est consacrée à l’étude des impacts du système éducatif universitaire sur l’intention entrepreneuriale des étudiants vietnamiens. Elle tente de déterminer le rôle de l’« environnement universitaire » dans la formation de l’intention entrepreneuriale chez les étudiants. Le travail est interdisciplinaire entre les sciences de gestion et les sciences de l’information et de la communication. Il consiste à décrire un modèle de facteurs constitutifs de l’environnement universitaire et mesure l’influence de ces facteurs sur l’intention entrepreneuriale. Cette recherche s’appuie sur le modèle d’intention entrepreneuriale de Davidsson (1995) repris par Autio et al. (1997) et la théorie du comportement d’Ajzen (1991). La thèse est effectuée en mobilisant un pluralisme méthodologique combinant approche quantitative par questionnaire et qualitative par entretiens approfondis. Les donnés quantitatives recueillies l’ont été à travers deux enquêtes par questionnaires auprès de 781 étudiants (questionnaire 1) et 220 étudiants (questionnaire 2). Afin de valider les hypothèses de recherche, des tests statistiques ont été conduits : l’indépendant simple T-test, l’analyse de variance Anova ou la régression multiple. Quinze entretiens approfondis auprès de jeunes entrepreneurs qui sont passés par la vie universitaire ont pour but de clarifier le rôle de l’environnement universitaire ainsi que le rôle de la méthodologie pédagogique dans la formation de l’intention entrepreneuriale au sein des établissements universitaires. Le travail de terrain s’est déroulé sur plusieurs mois, auprès de 9 universités vietnamiennes situées au Nord (Hanoï) et du Sud (Ho Chi Minh Ville) du Vietnam. Les résultats de recherche montrent que l’environnement universitaire, dont la méthodologie pédagogique représente un facteur majeur, influence positivement l’intention entrepreneuriale des étudiants vietnamiens. Le rôle de la pédagogie active dans l’enseignement de l’entrepreneuriat est à nouveau confirmé. Les stages en entreprise sont préconisés dans la formation à l’entrepreneuriat. En se basant sur les entretiens approfondis, cette étude ouvre des perspectives nouvelles. Citons notamment le rôle du facteur réseau ainsi que la communication engageanteThe entrepreneurial field is a popular subject in the world, but it is a new and attracting research inVietnam where the private economic part has been more appreciated since 1986 (the most important point that marked the renovation of socio-economic system in Vietnam). In the entrepreneurial paradigms, the processing approach that attracts many attentions of recent researchers is followed by this study. With considering the entrepreneurship as the process, this thesis concentrates in the primary of business process (called the creation of enterprise). It studies the influences of university system on the entrepreneurial intention of Vietnamese students, especially the role of university environment in creating the students’ business intention. The most valued aim of this thesis is to describe the factors of university environment and to measure the influences of these factors on entrepreneurial ideas. It is evident that this research is typical combination between management science and information and communication science.This study bases on the entrepreneurial intention paradigm of Davisson (1995) that practiced by Autio etal (1997) and the behavioural theory of Ajzen (1991). The subject is studied by the combination between qualitative and quantitative methods. The two survey questionnaires were conducted with about 1000 completed questionnaires to collect the data for the research. The statistical tests were done such as the independent simple T-test, the analysis of variance ANOVA, the multiple regressions in order to confirm the hypotheses of research. Moreover, the fifteen of deep interview with young entrepreneurs who grow up from university system supplements the deeper understanding about the role of teaching method and university environment in creating entrepreneurial intention. The study is based on six months of fieldwork at nine universities in both the North and the South of Vietnam. The results show that the studying environment and teaching method are two key factors which have high positive influence on entrepreneurial intention of Vietnamese students. They also acknowledge the role of active pedagogic and the close relationship between the literature and the practice by the encouragement to be on probation in enterprises. This research also opens up the new prospect including the role of definition “réseau et communication engageante”
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Pybourdin, Isabelle. "Appropriation des Technologies de l'information et de la communication : le cas d'un projet engageant conduit au sein d'une institution éducative du premier degré. Approche communicationnelle, accompagnement, médiations." Phd thesis, Université du Sud Toulon Var, 2008. http://tel.archives-ouvertes.fr/tel-00429701.
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L'organisation élargie Education Nationale, et plus particulièrement l'école élémentaire, est ici appréhendée comme terrain d'étude pour le chercheur en sciences de l'information et de la communication (Sic). La problématique questionne l'appropriation des technologies de l'information et de la communication (Tic) au sein des établissements scolaires à travers une approche communicationnelle de l'organisation. Les strates d'outils et médias éducatifs intégrés dans les classes cohabitent sans complémentarité et constituent la panoplie de l'enseignant chef d'orchestre (Moeglin, 2005). Nous posons la question de la généralisation de leur usage car nous constatons qu'il ne suffit pas d'équiper les écoles pour voir ces technologies appropriées dans les pratiques de classe. Sur le terrain, nous construisons un projet d'usage « engageant » nommé le « P'tit journ@l » et pensons son « accompagnement » autour d'une double médiation : la médiation de la communication, la médiation technique et sociale. Nous élaborons le concept de « projet engageant » en convoquant le paradigme de la communication engageante (Bernard, Joule, 2004). En considérant l'intentionnalité des acteurs, le « projet engageant » représente un changement « par le bas » (Bernard, 1997) des pratiques pédagogiques, c'est-à-dire un changement qui ne soit pas prescrit par la hiérarchie. Il permet de dépasser les contraintes d'action d'un cadre très hiérarchisé pour favoriser la coopération, la co-formation et la communication entre acteurs considérés comme autonomes et responsables. Dans les situations communicationnelles d'accompagnement entre pairs, la construction du sens passe par la situation sociale d'interaction. Les actes de parole produisent un « illocutoire organisationnel » (Gramaccia, 2001) entre acteurs qui échangent selon des pratiques de communication ordinaires et quotidiennes. Au terme de notre étude empirique, nous montrons, par une approche heuristique, que l'appropriation des Tic dans la pratique de classe relève plus d'une forme circulaire de la communication que d'une forme linéaire portant les injonctions du management.
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Biancardi, Béatrice. "Les premières secondes comptent : gérer les premières impressions pour un agent virtuel plus engageant." Electronic Thesis or Diss., Sorbonne université, 2019. https://accesdistant.sorbonne-universite.fr/login?url=https://theses-intra.sorbonne-universite.fr/2019SORUS037.pdf.
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Les premiers instants d'une interaction avec un personnage virtuel sont critiques, car les impressions que les utilisateurs se forgent à leur sujet peuvent affecter le reste de l'interaction, en termes d'engagement et de volonté de poursuivre l’interaction. Dans cette thèse, nous présentons un modèle computationnel pour un agent virtuel pour gérer les impressions de chaleur et de compétence (C&C), les deux dimensions fondamentales de la cognition sociale, que se forge l’utilisateur. Le but de l'agent est d'adapter son comportement non verbal en temps réel pendant une interaction, en fonction des réactions non verbales de l'utilisateur. Notre approche part de l'analyse d'un corpus d'interactions humaines afin d'identifier un ensemble de comportements non verbaux suscitant la perception de différents degrés de C&C. Une étude perceptive a examiné comment ces comportements sont perçus lorsqu'ils sont réalisés par un agent virtuel. Un algorithme d'apprentissage par renforcement a été développé pour permettre à l'agent d'apprendre en temps réel les comportements qui donnent la meilleure impression à l'utilisateur, en fonction de son objectif. Les réactions non verbales de l'utilisateur (calculées à partir de signaux de bas niveau telles que les unités d'action du visage) sont utilisées comme récompense pour l'algorithme. Nous avons personnalisé le modèle afin d'adapter les comportements de l'agent dans le but de maximiser l'engagement de l'utilisateur ou ses impressions sur la C&C de l'agent. 2 cas d'utilisation ont été menés afin d'évaluer l'impact d'un agent adaptatif sur les impressions de l’utilisateur et sa perception de l'interaction, par rapport à un agent non adaptatifThe first moments of an interaction with a virtual character are critical since users form impressions about them, which can affect the rest of the interaction, in terms of engagement and willingness to continue it. In this Thesis we present a computational model for managing user’s impression of agent’s warmth and competence (W&C), the 2 fundamentals dimensions of social cognition. The goal of the agent is to adapt its non-verbal behaviour in real-time during an interaction, according to user’s non-verbal reactions. Our approach starts from the analysis of a corpus of human-human interactions in order to identify a set of non-verbal behaviours eliciting different degrees of W&C. A perceptual study then investigated how these behaviours are perceived when performed by a virtual agent. A reinforcement learning (RL) algorithm has been developed to allow the agent to learn in real-time the behaviours which give the best impression to the user, according to its goal. User’s non-verbal reactions (computed from low-level signals such as facial action units) are used as a reward for the RL. We have personalized the computational model in order to adapt the agent’s behaviours with the goal of maximizing user’s engagement or impressions of agent’s W&C. Two use cases have been run in order to evaluate the impact of an adapting agent on user’s impressions and perception of the interaction, compared to a non-adapting agent. In the first experiment the agent adapted its self-presentational strategies in order to maximise user’s engagement. In the second one the agent learned the best combinations of non-verbal behaviours to display in order to maximise user’s impressions of its W&C
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Phung, Danh Thang. "Étude de l'impact du système universitaire sur l'intention entrepreneuriale : le cas du Vietnam." Electronic Thesis or Diss., Toulon, 2015. http://www.theses.fr/2015TOUL0001.
Full textAbstract:
Le champ de recherche en entrepreneuriat est aujourd’hui très répandu mais dans le contexte du Vietnam, il reste encore un domaine de recherche à explorer. Parmi les paradigmes de l’entrepreneuriat, l’approche processuelle, se trouve au coeur de plusieurs recherches récentes. Cette thèse s’intéresse à l’intention qui constitue la première étape du processus entrepreneurial. Elle est consacrée à l’étude des impacts du système éducatif universitaire sur l’intention entrepreneuriale des étudiants vietnamiens. Elle tente de déterminer le rôle de l’« environnement universitaire » dans la formation de l’intention entrepreneuriale chez les étudiants. Le travail est interdisciplinaire entre les sciences de gestion et les sciences de l’information et de la communication. Il consiste à décrire un modèle de facteurs constitutifs de l’environnement universitaire et mesure l’influence de ces facteurs sur l’intention entrepreneuriale. Cette recherche s’appuie sur le modèle d’intention entrepreneuriale de Davidsson (1995) repris par Autio et al. (1997) et la théorie du comportement d’Ajzen (1991). La thèse est effectuée en mobilisant un pluralisme méthodologique combinant approche quantitative par questionnaire et qualitative par entretiens approfondis. Les donnés quantitatives recueillies l’ont été à travers deux enquêtes par questionnaires auprès de 781 étudiants (questionnaire 1) et 220 étudiants (questionnaire 2). Afin de valider les hypothèses de recherche, des tests statistiques ont été conduits : l’indépendant simple T-test, l’analyse de variance Anova ou la régression multiple. Quinze entretiens approfondis auprès de jeunes entrepreneurs qui sont passés par la vie universitaire ont pour but de clarifier le rôle de l’environnement universitaire ainsi que le rôle de la méthodologie pédagogique dans la formation de l’intention entrepreneuriale au sein des établissements universitaires. Le travail de terrain s’est déroulé sur plusieurs mois, auprès de 9 universités vietnamiennes situées au Nord (Hanoï) et du Sud (Ho Chi Minh Ville) du Vietnam. Les résultats de recherche montrent que l’environnement universitaire, dont la méthodologie pédagogique représente un facteur majeur, influence positivement l’intention entrepreneuriale des étudiants vietnamiens. Le rôle de la pédagogie active dans l’enseignement de l’entrepreneuriat est à nouveau confirmé. Les stages en entreprise sont préconisés dans la formation à l’entrepreneuriat. En se basant sur les entretiens approfondis, cette étude ouvre des perspectives nouvelles. Citons notamment le rôle du facteur réseau ainsi que la communication engageanteThe entrepreneurial field is a popular subject in the world, but it is a new and attracting research inVietnam where the private economic part has been more appreciated since 1986 (the most important point that marked the renovation of socio-economic system in Vietnam). In the entrepreneurial paradigms, the processing approach that attracts many attentions of recent researchers is followed by this study. With considering the entrepreneurship as the process, this thesis concentrates in the primary of business process (called the creation of enterprise). It studies the influences of university system on the entrepreneurial intention of Vietnamese students, especially the role of university environment in creating the students’ business intention. The most valued aim of this thesis is to describe the factors of university environment and to measure the influences of these factors on entrepreneurial ideas. It is evident that this research is typical combination between management science and information and communication science.This study bases on the entrepreneurial intention paradigm of Davisson (1995) that practiced by Autio etal (1997) and the behavioural theory of Ajzen (1991). The subject is studied by the combination between qualitative and quantitative methods. The two survey questionnaires were conducted with about 1000 completed questionnaires to collect the data for the research. The statistical tests were done such as the independent simple T-test, the analysis of variance ANOVA, the multiple regressions in order to confirm the hypotheses of research. Moreover, the fifteen of deep interview with young entrepreneurs who grow up from university system supplements the deeper understanding about the role of teaching method and university environment in creating entrepreneurial intention. The study is based on six months of fieldwork at nine universities in both the North and the South of Vietnam. The results show that the studying environment and teaching method are two key factors which have high positive influence on entrepreneurial intention of Vietnamese students. They also acknowledge the role of active pedagogic and the close relationship between the literature and the practice by the encouragement to be on probation in enterprises. This research also opens up the new prospect including the role of definition “réseau et communication engageante”
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Campourcy, Jean-François. "Engagement et traitement de l’information dans le paradigme de la communication engageante : Apports du modèle ELM." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM8000/document.
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La communication engageante effectue un pont conceptuel entre la persuasion et l’engagement. Dans le cadre de cette thèse, nous avons cherché à déterminer les processus sous jacents à l’efficacité de la communication engageante par le biais du modèle de la probabilité d’élaboration. D’après nous, l’engagement, l’implication personnelle ainsi que la confiance en ses pensées jouent un rôle crucial dans ce paradigme. Nous nous attendions à ce que 1/ l’engagement en condition d’implication forte produise un traitement périphérique de l’information 2/ l’engagement en condition d’implication faible produise un traitement central de l’information. Nos résultats montrent que le traitement de l’information peut être influencé par l’engagement et le niveau d’implication. En condition d’implication forte l’engagement inhibe le traitement de l’information là où il le favorise lorsque l’implication est faible. Ces résultats, reproduits lors de quatre expériences, sont obtenus sur l’attitude, l’intention comportementale, ainsi que sur la valence des réponses cognitives. Notre dernière expérience reproduit le même pattern de résultats sur l’attitude implicite. L’engagement produit une hausse de l’implication et de la confiance en ses pensées lorsque l’implication est faibleBinding communication makes a conceptual bridge between persuasion and commitment. As part of this thesis, we sought to determine the processes underlying the effectiveness of binding communication through the elaboration likelihood model of persuasion. In our opinion, commitment, personal involvement and thoughts confidence play a critical role in this paradigm. We expected that 1 / commitment in high involvment condition would produce peripheral information processing 2 / commitment in low involvment condition produces a central processing of information. Our results show that information processing can be influenced by commitment and level of involvement. In strong involvment condition, commitment inhibits information processing wherever it favors it when implication is low. These results, reproduced in four experiments, are obtained on attitude, behavioral intention, as well as on the valence of cognitive responses. Our last experiment reproduces the same pattern of results on implicit attitude. Commitment produces increased involvement and improve confidence in one's thoughts when involvement is weak
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Silone, Fabien. "Les"identités engageantes" : apports méta-théoriques au paradigme de la communication engageante en vue de son application à l'amélioration du lien de salariés à leur entreprise." Thesis, Lorient, 2017. http://www.theses.fr/2017LORIL455.
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Dans un contexte général de flexibilisation croissante du travail, la mise à disposition de salariés chez une entreprise tierce est une pratique qui se développe, mais fragilise le sentiment d’appartenance et l’adhésion des salariés aux valeurs du groupe ; déterminants de l’efficience organisationnelle. L’objectif de notre travail de recherche visait, dans le contexte décrit, à restaurer ces éléments. Les recherches sur le paradigme de la communication engageante (CE) présentent un effet positif sur certaines attitudes au travail, sa mobilisation paraissait pertinente pour répondre à cette problématique. Cependant l’état des connaissances ne permettait pas d’anticiper son efficacité dans un contexte social d’appartenances groupales croisées et multiples. Trois séquences de recherche ont été menées afin de répondre à cette problématique : 1) la problématisation scientifique et appliquée souligne la nécessité de prendre en compte les théories de l’identité sociale afin de compléter l’approche comportementale de la CE, une approche méta- théorique est alors proposée. 2) La partie expérimentale a permis de mettre à l’épreuve le modèle précédemment suggéré dans 10 expérimentations dont les résultats montrent globalement un effet modérateur de facteurs identitaires sur l’efficacité de la CE 3) La partie implémentation a mis à l’épreuve du terrain, au sein de 2 agences, les articulations théoriques mises au jour, en proposant une stratégie de CE basée sur une succession d’actions et a montré des résultats contrastés. La pertinence et les ouvertures de la perspective méta-théorique proposée sont discutées à la lumière des différents résultats expérimentaux et appliquésIn a general context of increasing labor flexibility, the provision of employees to a third-party company is an inscreasingly common practice but it weakens the sense of belonging and the adhesion of employees to the values of the group; Determinants of organizational efficiency. The objective of our research was to restore these elements in the context described. Research on the binding communication paradigm (BC) shows a positive effect on certain attitudes at work, and its mobilization seemed relevant to answer this problem. However, the state of knowledge did not allow to anticipate its effectiveness in a social context of crossed and multiple groups. Three research sequences have been carried out in order to answer this problem: 1) the scientific and applied problematization emphasizes the need to take into account the theories of social identity in order to complete the behavioral approach of the BC, a meta-theoretical model is then proposed. 2) The experimental part allowed to test in 10 experiments the model previously suggested which results overall show moderating effect of identity factors on the effectiveness of the BC. 3) The implementation part within 2 agencies has tested the theoretical articulations previously revealed by proposing a BC strategy based on a succession of actions and showed contrasting results. The relevance and the openings of the proposed meta-theoretical perspective are discussed in the light of the different experimental and applied results
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Ravatua-Smith, William Samuel. "The Art of Binding Communications : From Face to Face to Computer Mediated Communication in the Domain of Humanitarian Actions." Thesis, Toulon, 2012. http://www.theses.fr/2012TOUL0017/document.
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Ce travail de recherche s’inscrit dans le champ de la communication engageante. Un certain nombre de travaux antérieurs se sont intéressés à la pratique de la communication engageante dans un contexte de face à face. La contribution de ce travail porte sur l’étude de la communication engageante dans un contexte de communication médiatisée par ordinateur. Véritable travail interdisciplinaire, il se situe au creuset de la psychologie sociale, des sciences de l’information et de la communication et de l’informatique. La question de recherche consiste à s’interroger sur la transposition des conditions et techniques de l’engagement dans des environnements numériques. Pour répondre à cette question, un travail de terrain a été réalisé sur le thème de l’humanitaire sur le web. Les stratégies de communications en ligne des organisations humanitaires ont été étudiées de façon approfondie. Par la suite un travail de terrain a été articulé autour de plusieurs expérimentations conduites en face à face puis en ligne dans un contexte humanitaire. Le choix a été fait de privilégier la production expérimentale dans des conditions naturelles. Si l’efficacité de la communication engageante est incontestable dans le cadre de la communication en face à face, les résultats sont moins probants dans le cadre des expérimentations conduites dans les environnements numériques. S’amorce alors une analyse critique permettant de mieux comprendre les raisons de ces résultatsThis research is in the field of binding communications. A number of previous studies have focused on the practice of binding communications in the face-to-face setting. This research provides a contribution to the field with novel experiments of binding communication in the context of computer mediated communications. It is a true interdisciplinary research with foundations in social psychology, information communication sciences and information communication technology. The research question is to examine the implementation of binding communication techniques in the computer mediated setting. To answer this question, fieldwork was carried out on the theme of humanitarianism on the Web. The online communication strategies of popular humanitarian organizations have been extensively studied. Subsequently, fieldwork was structured around several experiments conducted in the face-to-face and online settings in a humanitarian context. The choice was made to focus our experimental studies in real world conditions as opposed to developing laboratory setting tests. If the effectiveness of binding communication strategies is undeniable in the face-to-face setting, the results are less convincing in our experiments conducted in the computer mediated environment. This research paves the way for future critical analyses needed in order to better understand the results obtained from our experimentations
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Ravatua-Smith, William Samuel. "The Art of Binding Communications : From Face to Face to Computer Mediated Communication in the Domain of Humanitarian Actions." Electronic Thesis or Diss., Toulon, 2012. http://www.theses.fr/2012TOUL0017.
Full textAbstract:
Ce travail de recherche s’inscrit dans le champ de la communication engageante. Un certain nombre de travaux antérieurs se sont intéressés à la pratique de la communication engageante dans un contexte de face à face. La contribution de ce travail porte sur l’étude de la communication engageante dans un contexte de communication médiatisée par ordinateur. Véritable travail interdisciplinaire, il se situe au creuset de la psychologie sociale, des sciences de l’information et de la communication et de l’informatique. La question de recherche consiste à s’interroger sur la transposition des conditions et techniques de l’engagement dans des environnements numériques. Pour répondre à cette question, un travail de terrain a été réalisé sur le thème de l’humanitaire sur le web. Les stratégies de communications en ligne des organisations humanitaires ont été étudiées de façon approfondie. Par la suite un travail de terrain a été articulé autour de plusieurs expérimentations conduites en face à face puis en ligne dans un contexte humanitaire. Le choix a été fait de privilégier la production expérimentale dans des conditions naturelles. Si l’efficacité de la communication engageante est incontestable dans le cadre de la communication en face à face, les résultats sont moins probants dans le cadre des expérimentations conduites dans les environnements numériques. S’amorce alors une analyse critique permettant de mieux comprendre les raisons de ces résultatsThis research is in the field of binding communications. A number of previous studies have focused on the practice of binding communications in the face-to-face setting. This research provides a contribution to the field with novel experiments of binding communication in the context of computer mediated communications. It is a true interdisciplinary research with foundations in social psychology, information communication sciences and information communication technology. The research question is to examine the implementation of binding communication techniques in the computer mediated setting. To answer this question, fieldwork was carried out on the theme of humanitarianism on the Web. The online communication strategies of popular humanitarian organizations have been extensively studied. Subsequently, fieldwork was structured around several experiments conducted in the face-to-face and online settings in a humanitarian context. The choice was made to focus our experimental studies in real world conditions as opposed to developing laboratory setting tests. If the effectiveness of binding communication strategies is undeniable in the face-to-face setting, the results are less convincing in our experiments conducted in the computer mediated environment. This research paves the way for future critical analyses needed in order to better understand the results obtained from our experimentations
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Michelik, Fabienne. "La communication engageante : effets sur les dimensions cognitives et comportementales." Phd thesis, Université de Franche-Comté, 2011. http://tel.archives-ouvertes.fr/tel-00840255.
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Cette thèse s'inscrit dans l'axe des travaux sur l'engagement. Son objectif est d'explorer le paradigme de la communication engageante. Il s'agit d'effectuer un rapprochement entre les théories de la Persuasion et celle de l'Engagement (Joule, Girandola & Bernard, 2007). L'intérêt de cette démarche est d'allier deux champs théoriques traditionnellement disjoints dans le processus lié au changement d'attitude et de comportement. Les théories de la Persuasion ont considérablement contribué à la compréhension des mécanismes du traitement de l'information, mais également à ceux touchant le changement d'attitude. Selon ces théories, il est nécessaire de peser sur les idées pour atteindre les comportements. A l'inverse, l'engagement préconise d'agir à partir du comportement pour atteindre l'activité cognitive. Cette activité entraîne à sa suite un changement d'attitude et ce jusqu'à la production de nouveaux comportements. Notre réflexion peut-être posée en ces termes : dans quelle(s) mesure(s) l'engagement dans un acte suivi de la lecture d'un message persuasif, influe-t-il sur l'aspect cognitif et sur l'intention comportementale des individus ?
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Roberts, Jessica. "Relationships Among Employee Engagement, Communication Climate, and Employees’ Communication Channel Preferences." Wright State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=wright1366717721.
Full textBooks on the topic "Communication engageant"
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Chen, Peter. Electronic engagement: A guide for public sector managers. Canberra: ANU E Press, 2007.
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Johnston, Kim A., and Maureen Taylor, eds. The Handbook of Communication Engagement. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.
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McCown, Nance, Linjuan Rita Men, Hua Jiang, and Hongmei Shen. Internal Communication and Employee Engagement. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003195580.
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Carpenter, J. Harrison, and James M. Dubinsky. Civic Engagement and Technical Communication. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003416333.
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Manoncourt, Erma, Rafael Obregon, and Ketan Chitnis, eds. Communication and Community Engagement in Disease Outbreaks. Cham: Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-92296-2.
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Climate change politics: Communication and public engagement. Amherst, New York: Cambria Press, 2012.
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1965-, Foster Jonathan, ed. Collaborative information behavior: User engagement and communication sharing. Hershey PA: Information Science Reference, 2010.
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Foster, Jonathan. Collaborative information behavior: User engagement and communication sharing. Hershey PA: Information Science Reference, 2010.
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Peter, Dahlgren. Media and political engagement: Citizens, communication, and democracy. Cambridge: Cambridge University Press, 2009.
Find full textBook chapters on the topic "Communication engageant"
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Løkkegaard, Sarai, and Marianne Lykke. "Engagement Through Communication: Communicating Scientific Knowledge to SMEs." In Developing Engaged and Entrepreneurial Universities, 171–89. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8130-0_9.
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Johnston, Kim A., and Maureen Taylor. "Engagement as Communication." In The Handbook of Communication Engagement, 1–15. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.ch1.
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Taylor, Peter. "Engagement and communication." In Projects: Methods: Outcomes, 40. New York: Routledge, 2023. http://dx.doi.org/10.4324/9781003346470-17.
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Prior, Daniel D. "Customer Communications." In B2B Customer Engagement Strategy, 143–65. Cham: Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-23409-5_7.
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Cross, Peter. "Communications and Engagement." In Project Management Bootcamp, 196–219. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003405344-8.
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Raval, Vasant. "Shareholder Communication and Engagement." In Corporate Governance, 179–94. Boca, Raton : CRC Press, 2020. |: Auerbach Publications, 2020. http://dx.doi.org/10.1201/9781003031796-12.
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John W., Showalter, and Williams Leigh T. "Communicating Effectively with Physicians." In Mastering Physician Engagement, 63–70. Boca Raton : Taylor & Francis, 2017.: CRC Press, 2016. http://dx.doi.org/10.1201/9781315367279-7.
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Zaharna, R. S. "Global Engagement." In The Handbook of Communication Engagement, 311–30. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.ch21.
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Chewning, Lisa V. "Virtual Engagement." In The Handbook of Communication Engagement, 439–51. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.ch30.
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Lievonen, Matias, Vilma Luoma-aho, and Jana Bowden. "Negative Engagement." In The Handbook of Communication Engagement, 529–47. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2018. http://dx.doi.org/10.1002/9781119167600.ch36.
Full textConference papers on the topic "Communication engageant"
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Mustea, Anca, and Cosmin Herman. "LEARNING ACTIVITIES TO ENGAGE STUDENTS." In eLSE 2015. Carol I National Defence University Publishing House, 2015. http://dx.doi.org/10.12753/2066-026x-15-090.
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When we consider e-learning or face to face courses, engaging students is essential for teaching efficacy. The key to e-learning success resides in offering students more than information. In on line courses, even though the content of the course is important, the student's engagement with the set content is more relevant. Moodle offers a variety of activities that promote or facilitate the student's engagement with the material. There are assignments that require reviewing the content of the course, collaborative activities that promote critical thinking and integrating different perspective on a topic, and also formative assessment activities that facilitate learning. The variety of resources that can be uploaded on a Moodle platform, might also address the variety of learning styles. When teaching online one should give students "clues" to find answers in the course content that relates to the topic of study. Engageing students in a "knowledge hunt" is like a game of puzzle, they have to find an item, after that they have to understand where should that piece be set. Encourage students to discuss a topic in a forum, encourage them to reply to other topics and rate other replys is always a good practice to achieve the communication and engagemnet in an online course. Fullfilling an assignment or submiting definitions to a glossary is an learnig (self learning) and teaching activity, the student has to search for new definitions and has to compose the asignment according to the requirements. Learning activities must be present in the course and must be clear explained to be understood by all participants.
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Tim, Stephen, Scott A. Webber, and Robert Luke. "Panel on: Engaging Communities: The Role of ICTs." In 2003 Informing Science + IT Education Conference. Informing Science Institute, 2003. http://dx.doi.org/10.28945/2737.
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It is estimated that by the end of 2005, over two billion human beings will be connected to each other through networked systems of mobile communications devices. By that time, the amount of communication that takes place between and among machines will exceed the amount of communication that takes place between and among human beings. It is important, therefore, that we focus our efforts on matching communications technology with societal needs. This panel examines the various ways that ICTs can engage, instruct and empower communities in the 21st century. The topics on this panel include: developing more user-friendly access to information on the Internet; teaching democracy to the emerging class of cyber-citizens; promoting accessibility and digital literacy to ICT users with disabilities; and how NGOs can help foster civic engagement in Eastern Europe through ICTs.
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Dini, Rafa Indira, and Rina Sari Kusuma. "Communication of Overseas Daughters with Their Parents." In International Conference on Community Empowerment and Engagement (ICCEE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220501.027.
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Oliveira, Lucas Santos de, and Pedro Olmo Stancioli Vaz de Melo. "Large-Scale And Long-Term Characterization Of Political Communications On Social Media." In Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2022. http://dx.doi.org/10.5753/webmedia_estendido.2022.225803.
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Social media play an important role in shaping political discourse, creating a public sphere that enables discussions, debates, and deliberations. Aware of this importance, politicians use social media for self-promotion and as a means of influencing people and votes. As an example of this assertion, in 2018, Brazilians democratically elected for president the far-right candidate Jair Bolsonaro. One of the most surprising feats of this outcome is that his party, PSL, had almost no television time. His victory was only possible because of his supporters’ engagement and activism on social media platforms, such as Twitter, Facebook, and WhatsApp. In this context, politicians need to decide how to communicate with their voters to build their reputations. While some politicians only share professional communications about their political agenda and activities, others prefer a more non-political and informal approach, sharing communications about the most varied subjects, such as religion, sports, and their families. Others, however, misuse platforms by spreading political messages that violate policies and circumvent electoral laws. Aware of these problems, I propose the LOCPOC a methodology to characterize the communication of Brazilian politicians over years in terms of the amount of political and non-political messages they post. The methodology is robust to concept drifts over time, requiring few new labeled messages each year. From the classified messages, I was able to characterize the communication of politicians over time and identified new findings: (i) Brazilian congresspeople changed their communication behavior over time; (ii) concept drifts occurred during important events in Brazilian politics; (iii) the explosive rise of the right seen just before the 2018 elections; (iv) a broader and more evenly distributed right-wing participation than the left-wing, and, finally, (v) the increase of public engagement over time.
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McQuillan, Dennis, and Adria Bodour. "Environmental Risk Communication and Engagement." In 2021 New Mexico Geological Society Annual Spring Meeting. Socorro, NM: New Mexico Geological Society, 2021. http://dx.doi.org/10.56577/sm-2021.2763.
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Aisyah, Vinisa Nurul. "Ritual Communication and Disasters Preparedness in the Slope of Merapi Volcano." In International Conference on Community Empowerment and Engagement (ICCEE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220501.016.
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"Session details: Communication, emotion and engagement." In IDC '18: Interaction Design and Children, edited by Eva Eriksson. New York, NY, USA: ACM, 2018. http://dx.doi.org/10.1145/3247771.
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Puspitasari, Lisa Dwi, and Palupi Palupi. "Interpersonal Communication of Parents to Children with Special Needs in Assisting the Implementation Distance Learning." In International Conference on Community Empowerment and Engagement (ICCEE 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220501.022.
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Marchi, Valentina, Katarina Lovrečić, and Kristina Brščić. "A COMPARISON OF OFFICIAL TOURISM WEBSITES IN TUSCANY REGION AND ISTRIA COUNTY USING TOPIC MODELLING." In Tourism in Southern and Eastern Europe 2023: Engagement & Empowerment: A Path Toward Sustainable Tourism. University of Rijeka, Faculty of Tourism and Hospitality Management, 2023. http://dx.doi.org/10.20867/tosee.07.17.
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Purpose – The aim of this study is to explore the textual and visual contents of official tourism websites of Tuscany Region (Italy) and Istria County (Croatia) to understand how destinations from different countries, but with similar characteristics, promote their tourism offer to an international audience. Methodology – A total of 185 web pages from the official tourism websites of Tuscany Region (n. 98 webpages) and Istria County (n. 87 webpages) were analysed. To explore the characteristics of tourism offer promoted by the DMOs of both analysed destinations, the Latent Dirichlet Allocation (LDA) model was applied to textual data. Furthermore, more than 1,000 images were analysed to investigate if there exists a correspondence between text and visual contents published on the webpages. Findings – Eight topics that characterise the tourism offer promoted on Tuscan and Istrian official tourism websites have emerged. The findings reveal differences in the promotion of visual and textual tourism offer, highlighting that destinations focus their communication on different topics. Each destination places greater emphasis on different characteristics that make its territory unique by adopting different communication strategies. Furthermore, for both destinations a correspondence between textual and visual content communication is observed in many topics. Contribution – The findings shed light on the current state of the art of the tourism offer promoted online supporting Tuscany Region and Istria County in understanding if the current promotion is in line with their communication goals. Furthermore, this study provides inputs to determine if there exists synergy between the promotion of the tourism offer and the development of tourism products in the destination.
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Erjavec, Karmen. "Use of Internal Communication Channels and Employees Communication during COVID-19 Pandemic and Afterwards." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.51.
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The situation at the time of the pandemic COVID-19 and afterwards posed great challenges for companies as they had to adjust to a “new normal”. This situation posed a challenge to the use of internal communication channels, employee engagement and satisfaction with the company. It is argued that the use of internal communication channels is an important factor in increasing employee engagement and satisfaction with the company. The study aimed to investigate the use of communication channels and their impact on employees’ satisfaction with their jobs, the meaningfulness of their work and their commitment to their company during the crisis COVID-19. An explorative qualitative and qualitative research approach was used to determine the use of communication channels and employee engagement during the COVID-19 pandemic and afterwards by Slovenian employees. The results of the statistical analysis show that there is a significant relationship between the use of communication channels and the satisfaction level of Slovenian employees. Finally, suggestions are made for organisational communication strategies in times of the pandemic.
Reports on the topic "Communication engageant"
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Doran, Heather. Communication and Engagement Jargon. University of Dundee, May 2019. http://dx.doi.org/10.20933/100001124.
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Rohan, Hana. Information Preparedness and Community Engagement for El Niño in the Eastern and Southern Africa Region. Institute of Development Studies, November 2023. http://dx.doi.org/10.19088/sshap.2023.026.
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El Niño can be viewed as a multi-hazard event, and considerations for information needs cut across different populations and risks, including direct weather-related hazards, reduced agricultural production, greater food insecurity and malnutrition, increased transmission of infectious diseases and effects on health care access. Long- and short-term hazard warning communications may need to contain different calls to action, and there are likely to be different levels of urgency to those calls. This key considerations brief describes the implications of El Niño in the East and Southern Africa Region (ESAR) for Risk Communication and Community Engagement (RCCE) initiatives, based on previous comparable weather events. Lessons learnt are predominantly taken from the literature on communicating forecast and weather information, but have implications for multi-hazard RCCE response. Some lessons learnt are also taken from beyond East and Southern Africa, but considered within the anticipated El Niño effects in ESAR specifically. The first section of the brief is on information needs, the second section is on ensuring and building trust in information, and the final section is on communications and community engagement strategies. The brief was commissioned by the Collective Service as a resource for organisations working on RCCE related to El Niño in ESAR.
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Clohessy, L., M. Patel, and D. Colson. Life Study Communication and Engagement Strategy. Life Course Epidemiology and Biostatistics/ UCL Institute of Child Health, 2016. http://dx.doi.org/10.14324/000.rp.1485683.
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Aimes, Ashley, Steven Ginnis, Cameron Garrett, and Elena Di Antonio. Developing rapid and effective communications testing: background and methodology. Food Standards Agency, February 2023. http://dx.doi.org/10.46756/sci.fsa.quz737.
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In November 2021, the Food Standards Agency (FSA) commissioned Ipsos to build on previous research and guidance to establish a process to rapidly test communication pieces. We achieved this by piloting different survey tools and testing existing communication pieces. The FSA wanted to identify features that make their communications most effective. This report presents the learnings from the pilot, which can be used to aid the development of future communications. This report is split into five sections: 1 Executive summary 2 How the pieces of communication landed: including initial reactions and engagement. 3 Reputation indicators: exploring how exposure to materials impacts awareness, familiarity, favourability, and trust in the FSA. 4 Topic specific indicators: exploring the impact exposure to materials has on people’s familiarity and attitudes towards the specific topics covered by them. 5 Testing different best before/use by dates messages: findings from the AB testing using Ipsos DUEL.
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Rohan, Hana. État de préparation et engagement communautaire concernant El Niño dans la région de l’Afrique orientale et australe. Institute of Development Studies, January 2024. http://dx.doi.org/10.19088/sshap.2023.029.
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El Niño peut être considéré comme un phénomène climatique à risques multiples, et les considérations relatives aux besoins en matière d’information varient selon les populations et les risques, y compris les risques directs liés aux conditions météorologiques, la réduction de la production agricole, une insécurité alimentaire et une malnutrition plus importantes, une transmission accrue des maladies infectieuses et des conséquences sur l’accès aux soins de santé. Les communications d’avertissement de danger à long et à court terme sont susceptibles de devoir contenir différents appels à l’action, et il y aura probablement différents niveaux d’urgence à ces appels. Cette synthèse des considérations clés décrit les implications d’El Niño dans la région Afrique de l’Est et Afrique australe (ESAR) pour les initiatives de Communication des Risques et d’Engagement Communautaire (CREC), basées sur des événements météorologiques comparables antérieurs. Les enseignements tirés proviennent principalement de la littérature sur la communication des prévisions et des informations météorologiques, mais ont des implications pour la riposte CREC à risques multiples. Certains enseignements sont également tirés au-delà de l’Afrique de l’Est et de l’Afrique australe, mais sont pris en considération dans le cadre des effets anticipés d’El Niño dans la région ESAR en particulier. La première section de la note stratégique porte sur les besoins en matière d’information, la deuxième section porte sur la façon de garantir et de renforcer la confiance dans l’information, et la dernière section porte sur les stratégies de communication et d’engagement communautaire. Cette note stratégique a été commandée par le Service Collectif en tant que ressource destinée aux organisations travaillant sur la stratégie de CREC liée à El Niño dans la région ESAR.
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Gunn, Cailene, and Rachael Gallodoro. Triton Initiative: FY22 Communications, Outreach, and Engagement End-of-Year Report. Office of Scientific and Technical Information (OSTI), September 2022. http://dx.doi.org/10.2172/2203748.
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Reeve, Sophie, Alice Mutimer, Susanna Cartmell, and Olivia Frost. Investing in Social Media Pays Big Dividends. APRA, Future Agricultures Consortium, April 2022. http://dx.doi.org/10.19088/apra.2022.026.
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Over the past six years, the use of social media, including Twitter, Facebook and WhatsApp, has been a vital part of APRA’s Communications Strategy in raising awareness of the programme’s activities and outputs. Since 2016, APRA’s social media profile has been embedded within the Future Agricultures Consortium’s (FAC) well-established online channels – including Facebook and Twitter – with the view to increase FAC’s followings and enhance APRA’s visibility. The Impact, Communication and Engagement team has been responsible for developing APRA’s Digital Strategy and tracking the impact of social media activities, including sharing APRA’s publications and news on events, and promoting APRA’s key research messages. This report explores this impact, what went well, and what could be improved as future programmes plan their own social media efforts.
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Seneviratne, Kalinga. Exploring the role of Buddhist monks’ and nuns’ engagement in community development as catalysts for social change and sustainable development in Lao People’s Democratic Republic: A case study of the Buddhism for Development Project at Ban Bungsanthueng, Nongbok District, Khammouane Province, by Toung Eh Synuanchanh. Unitec ePress, November 2018. http://dx.doi.org/10.34074/thes.revw4499.
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The topic of this research report is an important one in the context of Asia’s rapid economic development in recent years, and the need to rethink development policy and especially methodologies of development communications, so the mistakes of the past will not be replicated. Thus, the study is an important initiative at this period of time. The research takes as a case study the Buddhism for Development Project (BDP) implemented at Ban Bungsanthueng village in the Khammouane Province by its Buddhist Volunteer Spirit for Community network (BVSC network). The fieldwork took place at the BDP’s training centre in Vientiane and the Buddhist initiatives at Ban Bungsanthueng. The research demonstrates how the BDP and its network apply participatory approaches through interpersonal communication, such as sermon delivery, Dhamma (Buddhist teachings) talk, and daily interaction with villagers and project members.
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Volkmer, Ingrid. Social media and COVID-19: A global study of digital crisis interaction among Gen Z and millennials. University of Melbourne, November 2021. http://dx.doi.org/10.46580/124367.
Full textAbstract:
The COVID-19 pandemic is revealing that global big tech platforms and social media are core sites for continuous engagement with crisis content for young citizens. This study included twenty-four countries from all continents at the time of the heightened COVID-19 crisis, and our survey targeted 18-40 year olds, Millennials and Gen Zs – overall n = 23,483 respondents. Outcomes show that for young citizens across continents, crisis communication is not just about press briefings. Instead, crisis communication is continuous interaction and engagement across their multiple source environments. Young citizens navigate social media, national media, search sites and messaging apps, they engage with peer communities, science and health experts and – across all countries – substantially with the social media content of the World Health Organization (WHO). Overall, they create their own individual crisis narrative based on the sources they use and the insights they select. This report outlines these new crisis communication dimensions within a transnational social media space and offers numerous suggestions for incorporating social media in crisis response strategies.
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Overton, D., S. A. Ramkeesoon, K. Kirkpatrick, A. Byron, and E. S. Pak, eds. Lessons from COVID-19 on Executing Communications and Engagement at the Community Level During a Health Crisis. National Academies Press, December 2021. http://dx.doi.org/10.17226/26340.
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