Dissertations / Theses: 'Communication engageant'

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Phung, Danh Thang. "Étude de l'impact du système universitaire sur l'intention entrepreneuriale : le cas du Vietnam." Thesis, Toulon, 2015. http://www.theses.fr/2015TOUL0001.

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Le champ de recherche en entrepreneuriat est aujourd’hui très répandu mais dans le contexte du Vietnam, il reste encore un domaine de recherche à explorer. Parmi les paradigmes de l’entrepreneuriat, l’approche processuelle, se trouve au coeur de plusieurs recherches récentes. Cette thèse s’intéresse à l’intention qui constitue la première étape du processus entrepreneurial. Elle est consacrée à l’étude des impacts du système éducatif universitaire sur l’intention entrepreneuriale des étudiants vietnamiens. Elle tente de déterminer le rôle de l’« environnement universitaire » dans la formation de l’intention entrepreneuriale chez les étudiants. Le travail est interdisciplinaire entre les sciences de gestion et les sciences de l’information et de la communication. Il consiste à décrire un modèle de facteurs constitutifs de l’environnement universitaire et mesure l’influence de ces facteurs sur l’intention entrepreneuriale. Cette recherche s’appuie sur le modèle d’intention entrepreneuriale de Davidsson (1995) repris par Autio et al. (1997) et la théorie du comportement d’Ajzen (1991). La thèse est effectuée en mobilisant un pluralisme méthodologique combinant approche quantitative par questionnaire et qualitative par entretiens approfondis. Les donnés quantitatives recueillies l’ont été à travers deux enquêtes par questionnaires auprès de 781 étudiants (questionnaire 1) et 220 étudiants (questionnaire 2). Afin de valider les hypothèses de recherche, des tests statistiques ont été conduits : l’indépendant simple T-test, l’analyse de variance Anova ou la régression multiple. Quinze entretiens approfondis auprès de jeunes entrepreneurs qui sont passés par la vie universitaire ont pour but de clarifier le rôle de l’environnement universitaire ainsi que le rôle de la méthodologie pédagogique dans la formation de l’intention entrepreneuriale au sein des établissements universitaires. Le travail de terrain s’est déroulé sur plusieurs mois, auprès de 9 universités vietnamiennes situées au Nord (Hanoï) et du Sud (Ho Chi Minh Ville) du Vietnam. Les résultats de recherche montrent que l’environnement universitaire, dont la méthodologie pédagogique représente un facteur majeur, influence positivement l’intention entrepreneuriale des étudiants vietnamiens. Le rôle de la pédagogie active dans l’enseignement de l’entrepreneuriat est à nouveau confirmé. Les stages en entreprise sont préconisés dans la formation à l’entrepreneuriat. En se basant sur les entretiens approfondis, cette étude ouvre des perspectives nouvelles. Citons notamment le rôle du facteur réseau ainsi que la communication engageante
The entrepreneurial field is a popular subject in the world, but it is a new and attracting research inVietnam where the private economic part has been more appreciated since 1986 (the most important point that marked the renovation of socio-economic system in Vietnam). In the entrepreneurial paradigms, the processing approach that attracts many attentions of recent researchers is followed by this study. With considering the entrepreneurship as the process, this thesis concentrates in the primary of business process (called the creation of enterprise). It studies the influences of university system on the entrepreneurial intention of Vietnamese students, especially the role of university environment in creating the students’ business intention. The most valued aim of this thesis is to describe the factors of university environment and to measure the influences of these factors on entrepreneurial ideas. It is evident that this research is typical combination between management science and information and communication science.This study bases on the entrepreneurial intention paradigm of Davisson (1995) that practiced by Autio etal (1997) and the behavioural theory of Ajzen (1991). The subject is studied by the combination between qualitative and quantitative methods. The two survey questionnaires were conducted with about 1000 completed questionnaires to collect the data for the research. The statistical tests were done such as the independent simple T-test, the analysis of variance ANOVA, the multiple regressions in order to confirm the hypotheses of research. Moreover, the fifteen of deep interview with young entrepreneurs who grow up from university system supplements the deeper understanding about the role of teaching method and university environment in creating entrepreneurial intention. The study is based on six months of fieldwork at nine universities in both the North and the South of Vietnam. The results show that the studying environment and teaching method are two key factors which have high positive influence on entrepreneurial intention of Vietnamese students. They also acknowledge the role of active pedagogic and the close relationship between the literature and the practice by the encouragement to be on probation in enterprises. This research also opens up the new prospect including the role of definition “réseau et communication engageante”

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2

Pybourdin, Isabelle. "Appropriation des Technologies de l'information et de la communication : le cas d'un projet engageant conduit au sein d'une institution éducative du premier degré. Approche communicationnelle, accompagnement, médiations." Phd thesis, Université du Sud Toulon Var, 2008. http://tel.archives-ouvertes.fr/tel-00429701.

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L'organisation élargie Education Nationale, et plus particulièrement l'école élémentaire, est ici appréhendée comme terrain d'étude pour le chercheur en sciences de l'information et de la communication (Sic). La problématique questionne l'appropriation des technologies de l'information et de la communication (Tic) au sein des établissements scolaires à travers une approche communicationnelle de l'organisation. Les strates d'outils et médias éducatifs intégrés dans les classes cohabitent sans complémentarité et constituent la panoplie de l'enseignant chef d'orchestre (Moeglin, 2005). Nous posons la question de la généralisation de leur usage car nous constatons qu'il ne suffit pas d'équiper les écoles pour voir ces technologies appropriées dans les pratiques de classe. Sur le terrain, nous construisons un projet d'usage « engageant » nommé le « P'tit journ@l » et pensons son « accompagnement » autour d'une double médiation : la médiation de la communication, la médiation technique et sociale. Nous élaborons le concept de « projet engageant » en convoquant le paradigme de la communication engageante (Bernard, Joule, 2004). En considérant l'intentionnalité des acteurs, le « projet engageant » représente un changement « par le bas » (Bernard, 1997) des pratiques pédagogiques, c'est-à-dire un changement qui ne soit pas prescrit par la hiérarchie. Il permet de dépasser les contraintes d'action d'un cadre très hiérarchisé pour favoriser la coopération, la co-formation et la communication entre acteurs considérés comme autonomes et responsables. Dans les situations communicationnelles d'accompagnement entre pairs, la construction du sens passe par la situation sociale d'interaction. Les actes de parole produisent un « illocutoire organisationnel » (Gramaccia, 2001) entre acteurs qui échangent selon des pratiques de communication ordinaires et quotidiennes. Au terme de notre étude empirique, nous montrons, par une approche heuristique, que l'appropriation des Tic dans la pratique de classe relève plus d'une forme circulaire de la communication que d'une forme linéaire portant les injonctions du management.

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Biancardi, Béatrice. "Les premières secondes comptent : gérer les premières impressions pour un agent virtuel plus engageant." Electronic Thesis or Diss., Sorbonne université, 2019. https://accesdistant.sorbonne-universite.fr/login?url=https://theses-intra.sorbonne-universite.fr/2019SORUS037.pdf.

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Les premiers instants d'une interaction avec un personnage virtuel sont critiques, car les impressions que les utilisateurs se forgent à leur sujet peuvent affecter le reste de l'interaction, en termes d'engagement et de volonté de poursuivre l’interaction. Dans cette thèse, nous présentons un modèle computationnel pour un agent virtuel pour gérer les impressions de chaleur et de compétence (C&C), les deux dimensions fondamentales de la cognition sociale, que se forge l’utilisateur. Le but de l'agent est d'adapter son comportement non verbal en temps réel pendant une interaction, en fonction des réactions non verbales de l'utilisateur. Notre approche part de l'analyse d'un corpus d'interactions humaines afin d'identifier un ensemble de comportements non verbaux suscitant la perception de différents degrés de C&C. Une étude perceptive a examiné comment ces comportements sont perçus lorsqu'ils sont réalisés par un agent virtuel. Un algorithme d'apprentissage par renforcement a été développé pour permettre à l'agent d'apprendre en temps réel les comportements qui donnent la meilleure impression à l'utilisateur, en fonction de son objectif. Les réactions non verbales de l'utilisateur (calculées à partir de signaux de bas niveau telles que les unités d'action du visage) sont utilisées comme récompense pour l'algorithme. Nous avons personnalisé le modèle afin d'adapter les comportements de l'agent dans le but de maximiser l'engagement de l'utilisateur ou ses impressions sur la C&C de l'agent. 2 cas d'utilisation ont été menés afin d'évaluer l'impact d'un agent adaptatif sur les impressions de l’utilisateur et sa perception de l'interaction, par rapport à un agent non adaptatif
The first moments of an interaction with a virtual character are critical since users form impressions about them, which can affect the rest of the interaction, in terms of engagement and willingness to continue it. In this Thesis we present a computational model for managing user’s impression of agent’s warmth and competence (W&C), the 2 fundamentals dimensions of social cognition. The goal of the agent is to adapt its non-verbal behaviour in real-time during an interaction, according to user’s non-verbal reactions. Our approach starts from the analysis of a corpus of human-human interactions in order to identify a set of non-verbal behaviours eliciting different degrees of W&C. A perceptual study then investigated how these behaviours are perceived when performed by a virtual agent. A reinforcement learning (RL) algorithm has been developed to allow the agent to learn in real-time the behaviours which give the best impression to the user, according to its goal. User’s non-verbal reactions (computed from low-level signals such as facial action units) are used as a reward for the RL. We have personalized the computational model in order to adapt the agent’s behaviours with the goal of maximizing user’s engagement or impressions of agent’s W&C. Two use cases have been run in order to evaluate the impact of an adapting agent on user’s impressions and perception of the interaction, compared to a non-adapting agent. In the first experiment the agent adapted its self-presentational strategies in order to maximise user’s engagement. In the second one the agent learned the best combinations of non-verbal behaviours to display in order to maximise user’s impressions of its W&C

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Phung, Danh Thang. "Étude de l'impact du système universitaire sur l'intention entrepreneuriale : le cas du Vietnam." Electronic Thesis or Diss., Toulon, 2015. http://www.theses.fr/2015TOUL0001.

Full text

Abstract:

Le champ de recherche en entrepreneuriat est aujourd’hui très répandu mais dans le contexte du Vietnam, il reste encore un domaine de recherche à explorer. Parmi les paradigmes de l’entrepreneuriat, l’approche processuelle, se trouve au coeur de plusieurs recherches récentes. Cette thèse s’intéresse à l’intention qui constitue la première étape du processus entrepreneurial. Elle est consacrée à l’étude des impacts du système éducatif universitaire sur l’intention entrepreneuriale des étudiants vietnamiens. Elle tente de déterminer le rôle de l’« environnement universitaire » dans la formation de l’intention entrepreneuriale chez les étudiants. Le travail est interdisciplinaire entre les sciences de gestion et les sciences de l’information et de la communication. Il consiste à décrire un modèle de facteurs constitutifs de l’environnement universitaire et mesure l’influence de ces facteurs sur l’intention entrepreneuriale. Cette recherche s’appuie sur le modèle d’intention entrepreneuriale de Davidsson (1995) repris par Autio et al. (1997) et la théorie du comportement d’Ajzen (1991). La thèse est effectuée en mobilisant un pluralisme méthodologique combinant approche quantitative par questionnaire et qualitative par entretiens approfondis. Les donnés quantitatives recueillies l’ont été à travers deux enquêtes par questionnaires auprès de 781 étudiants (questionnaire 1) et 220 étudiants (questionnaire 2). Afin de valider les hypothèses de recherche, des tests statistiques ont été conduits : l’indépendant simple T-test, l’analyse de variance Anova ou la régression multiple. Quinze entretiens approfondis auprès de jeunes entrepreneurs qui sont passés par la vie universitaire ont pour but de clarifier le rôle de l’environnement universitaire ainsi que le rôle de la méthodologie pédagogique dans la formation de l’intention entrepreneuriale au sein des établissements universitaires. Le travail de terrain s’est déroulé sur plusieurs mois, auprès de 9 universités vietnamiennes situées au Nord (Hanoï) et du Sud (Ho Chi Minh Ville) du Vietnam. Les résultats de recherche montrent que l’environnement universitaire, dont la méthodologie pédagogique représente un facteur majeur, influence positivement l’intention entrepreneuriale des étudiants vietnamiens. Le rôle de la pédagogie active dans l’enseignement de l’entrepreneuriat est à nouveau confirmé. Les stages en entreprise sont préconisés dans la formation à l’entrepreneuriat. En se basant sur les entretiens approfondis, cette étude ouvre des perspectives nouvelles. Citons notamment le rôle du facteur réseau ainsi que la communication engageante
The entrepreneurial field is a popular subject in the world, but it is a new and attracting research inVietnam where the private economic part has been more appreciated since 1986 (the most important point that marked the renovation of socio-economic system in Vietnam). In the entrepreneurial paradigms, the processing approach that attracts many attentions of recent researchers is followed by this study. With considering the entrepreneurship as the process, this thesis concentrates in the primary of business process (called the creation of enterprise). It studies the influences of university system on the entrepreneurial intention of Vietnamese students, especially the role of university environment in creating the students’ business intention. The most valued aim of this thesis is to describe the factors of university environment and to measure the influences of these factors on entrepreneurial ideas. It is evident that this research is typical combination between management science and information and communication science.This study bases on the entrepreneurial intention paradigm of Davisson (1995) that practiced by Autio etal (1997) and the behavioural theory of Ajzen (1991). The subject is studied by the combination between qualitative and quantitative methods. The two survey questionnaires were conducted with about 1000 completed questionnaires to collect the data for the research. The statistical tests were done such as the independent simple T-test, the analysis of variance ANOVA, the multiple regressions in order to confirm the hypotheses of research. Moreover, the fifteen of deep interview with young entrepreneurs who grow up from university system supplements the deeper understanding about the role of teaching method and university environment in creating entrepreneurial intention. The study is based on six months of fieldwork at nine universities in both the North and the South of Vietnam. The results show that the studying environment and teaching method are two key factors which have high positive influence on entrepreneurial intention of Vietnamese students. They also acknowledge the role of active pedagogic and the close relationship between the literature and the practice by the encouragement to be on probation in enterprises. This research also opens up the new prospect including the role of definition “réseau et communication engageante”

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Campourcy, Jean-François. "Engagement et traitement de l’information dans le paradigme de la communication engageante : Apports du modèle ELM." Thesis, Aix-Marseille, 2014. http://www.theses.fr/2014AIXM8000/document.

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La communication engageante effectue un pont conceptuel entre la persuasion et l’engagement. Dans le cadre de cette thèse, nous avons cherché à déterminer les processus sous jacents à l’efficacité de la communication engageante par le biais du modèle de la probabilité d’élaboration. D’après nous, l’engagement, l’implication personnelle ainsi que la confiance en ses pensées jouent un rôle crucial dans ce paradigme. Nous nous attendions à ce que 1/ l’engagement en condition d’implication forte produise un traitement périphérique de l’information 2/ l’engagement en condition d’implication faible produise un traitement central de l’information. Nos résultats montrent que le traitement de l’information peut être influencé par l’engagement et le niveau d’implication. En condition d’implication forte l’engagement inhibe le traitement de l’information là où il le favorise lorsque l’implication est faible. Ces résultats, reproduits lors de quatre expériences, sont obtenus sur l’attitude, l’intention comportementale, ainsi que sur la valence des réponses cognitives. Notre dernière expérience reproduit le même pattern de résultats sur l’attitude implicite. L’engagement produit une hausse de l’implication et de la confiance en ses pensées lorsque l’implication est faible
Binding communication makes a conceptual bridge between persuasion and commitment. As part of this thesis, we sought to determine the processes underlying the effectiveness of binding communication through the elaboration likelihood model of persuasion. In our opinion, commitment, personal involvement and thoughts confidence play a critical role in this paradigm. We expected that 1 / commitment in high involvment condition would produce peripheral information processing 2 / commitment in low involvment condition produces a central processing of information. Our results show that information processing can be influenced by commitment and level of involvement. In strong involvment condition, commitment inhibits information processing wherever it favors it when implication is low. These results, reproduced in four experiments, are obtained on attitude, behavioral intention, as well as on the valence of cognitive responses. Our last experiment reproduces the same pattern of results on implicit attitude. Commitment produces increased involvement and improve confidence in one's thoughts when involvement is weak

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Silone, Fabien. "Les"identités engageantes" : apports méta-théoriques au paradigme de la communication engageante en vue de son application à l'amélioration du lien de salariés à leur entreprise." Thesis, Lorient, 2017. http://www.theses.fr/2017LORIL455.

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Dans un contexte général de flexibilisation croissante du travail, la mise à disposition de salariés chez une entreprise tierce est une pratique qui se développe, mais fragilise le sentiment d’appartenance et l’adhésion des salariés aux valeurs du groupe ; déterminants de l’efficience organisationnelle. L’objectif de notre travail de recherche visait, dans le contexte décrit, à restaurer ces éléments. Les recherches sur le paradigme de la communication engageante (CE) présentent un effet positif sur certaines attitudes au travail, sa mobilisation paraissait pertinente pour répondre à cette problématique. Cependant l’état des connaissances ne permettait pas d’anticiper son efficacité dans un contexte social d’appartenances groupales croisées et multiples. Trois séquences de recherche ont été menées afin de répondre à cette problématique : 1) la problématisation scientifique et appliquée souligne la nécessité de prendre en compte les théories de l’identité sociale afin de compléter l’approche comportementale de la CE, une approche méta- théorique est alors proposée. 2) La partie expérimentale a permis de mettre à l’épreuve le modèle précédemment suggéré dans 10 expérimentations dont les résultats montrent globalement un effet modérateur de facteurs identitaires sur l’efficacité de la CE 3) La partie implémentation a mis à l’épreuve du terrain, au sein de 2 agences, les articulations théoriques mises au jour, en proposant une stratégie de CE basée sur une succession d’actions et a montré des résultats contrastés. La pertinence et les ouvertures de la perspective méta-théorique proposée sont discutées à la lumière des différents résultats expérimentaux et appliqués
In a general context of increasing labor flexibility, the provision of employees to a third-party company is an inscreasingly common practice but it weakens the sense of belonging and the adhesion of employees to the values of the group; Determinants of organizational efficiency. The objective of our research was to restore these elements in the context described. Research on the binding communication paradigm (BC) shows a positive effect on certain attitudes at work, and its mobilization seemed relevant to answer this problem. However, the state of knowledge did not allow to anticipate its effectiveness in a social context of crossed and multiple groups. Three research sequences have been carried out in order to answer this problem: 1) the scientific and applied problematization emphasizes the need to take into account the theories of social identity in order to complete the behavioral approach of the BC, a meta-theoretical model is then proposed. 2) The experimental part allowed to test in 10 experiments the model previously suggested which results overall show moderating effect of identity factors on the effectiveness of the BC. 3) The implementation part within 2 agencies has tested the theoretical articulations previously revealed by proposing a BC strategy based on a succession of actions and showed contrasting results. The relevance and the openings of the proposed meta-theoretical perspective are discussed in the light of the different experimental and applied results

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Ravatua-Smith, William Samuel. "The Art of Binding Communications : From Face to Face to Computer Mediated Communication in the Domain of Humanitarian Actions." Thesis, Toulon, 2012. http://www.theses.fr/2012TOUL0017/document.

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Ce travail de recherche s’inscrit dans le champ de la communication engageante. Un certain nombre de travaux antérieurs se sont intéressés à la pratique de la communication engageante dans un contexte de face à face. La contribution de ce travail porte sur l’étude de la communication engageante dans un contexte de communication médiatisée par ordinateur. Véritable travail interdisciplinaire, il se situe au creuset de la psychologie sociale, des sciences de l’information et de la communication et de l’informatique. La question de recherche consiste à s’interroger sur la transposition des conditions et techniques de l’engagement dans des environnements numériques. Pour répondre à cette question, un travail de terrain a été réalisé sur le thème de l’humanitaire sur le web. Les stratégies de communications en ligne des organisations humanitaires ont été étudiées de façon approfondie. Par la suite un travail de terrain a été articulé autour de plusieurs expérimentations conduites en face à face puis en ligne dans un contexte humanitaire. Le choix a été fait de privilégier la production expérimentale dans des conditions naturelles. Si l’efficacité de la communication engageante est incontestable dans le cadre de la communication en face à face, les résultats sont moins probants dans le cadre des expérimentations conduites dans les environnements numériques. S’amorce alors une analyse critique permettant de mieux comprendre les raisons de ces résultats
This research is in the field of binding communications. A number of previous studies have focused on the practice of binding communications in the face-to-face setting. This research provides a contribution to the field with novel experiments of binding communication in the context of computer mediated communications. It is a true interdisciplinary research with foundations in social psychology, information communication sciences and information communication technology. The research question is to examine the implementation of binding communication techniques in the computer mediated setting. To answer this question, fieldwork was carried out on the theme of humanitarianism on the Web. The online communication strategies of popular humanitarian organizations have been extensively studied. Subsequently, fieldwork was structured around several experiments conducted in the face-to-face and online settings in a humanitarian context. The choice was made to focus our experimental studies in real world conditions as opposed to developing laboratory setting tests. If the effectiveness of binding communication strategies is undeniable in the face-to-face setting, the results are less convincing in our experiments conducted in the computer mediated environment. This research paves the way for future critical analyses needed in order to better understand the results obtained from our experimentations

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Ravatua-Smith, William Samuel. "The Art of Binding Communications : From Face to Face to Computer Mediated Communication in the Domain of Humanitarian Actions." Electronic Thesis or Diss., Toulon, 2012. http://www.theses.fr/2012TOUL0017.

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Abstract:

Ce travail de recherche s’inscrit dans le champ de la communication engageante. Un certain nombre de travaux antérieurs se sont intéressés à la pratique de la communication engageante dans un contexte de face à face. La contribution de ce travail porte sur l’étude de la communication engageante dans un contexte de communication médiatisée par ordinateur. Véritable travail interdisciplinaire, il se situe au creuset de la psychologie sociale, des sciences de l’information et de la communication et de l’informatique. La question de recherche consiste à s’interroger sur la transposition des conditions et techniques de l’engagement dans des environnements numériques. Pour répondre à cette question, un travail de terrain a été réalisé sur le thème de l’humanitaire sur le web. Les stratégies de communications en ligne des organisations humanitaires ont été étudiées de façon approfondie. Par la suite un travail de terrain a été articulé autour de plusieurs expérimentations conduites en face à face puis en ligne dans un contexte humanitaire. Le choix a été fait de privilégier la production expérimentale dans des conditions naturelles. Si l’efficacité de la communication engageante est incontestable dans le cadre de la communication en face à face, les résultats sont moins probants dans le cadre des expérimentations conduites dans les environnements numériques. S’amorce alors une analyse critique permettant de mieux comprendre les raisons de ces résultats
This research is in the field of binding communications. A number of previous studies have focused on the practice of binding communications in the face-to-face setting. This research provides a contribution to the field with novel experiments of binding communication in the context of computer mediated communications. It is a true interdisciplinary research with foundations in social psychology, information communication sciences and information communication technology. The research question is to examine the implementation of binding communication techniques in the computer mediated setting. To answer this question, fieldwork was carried out on the theme of humanitarianism on the Web. The online communication strategies of popular humanitarian organizations have been extensively studied. Subsequently, fieldwork was structured around several experiments conducted in the face-to-face and online settings in a humanitarian context. The choice was made to focus our experimental studies in real world conditions as opposed to developing laboratory setting tests. If the effectiveness of binding communication strategies is undeniable in the face-to-face setting, the results are less convincing in our experiments conducted in the computer mediated environment. This research paves the way for future critical analyses needed in order to better understand the results obtained from our experimentations

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Michelik, Fabienne. "La communication engageante : effets sur les dimensions cognitives et comportementales." Phd thesis, Université de Franche-Comté, 2011. http://tel.archives-ouvertes.fr/tel-00840255.

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Cette thèse s'inscrit dans l'axe des travaux sur l'engagement. Son objectif est d'explorer le paradigme de la communication engageante. Il s'agit d'effectuer un rapprochement entre les théories de la Persuasion et celle de l'Engagement (Joule, Girandola & Bernard, 2007). L'intérêt de cette démarche est d'allier deux champs théoriques traditionnellement disjoints dans le processus lié au changement d'attitude et de comportement. Les théories de la Persuasion ont considérablement contribué à la compréhension des mécanismes du traitement de l'information, mais également à ceux touchant le changement d'attitude. Selon ces théories, il est nécessaire de peser sur les idées pour atteindre les comportements. A l'inverse, l'engagement préconise d'agir à partir du comportement pour atteindre l'activité cognitive. Cette activité entraîne à sa suite un changement d'attitude et ce jusqu'à la production de nouveaux comportements. Notre réflexion peut-être posée en ces termes : dans quelle(s) mesure(s) l'engagement dans un acte suivi de la lecture d'un message persuasif, influe-t-il sur l'aspect cognitif et sur l'intention comportementale des individus ?

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Roberts, Jessica. "Relationships Among Employee Engagement, Communication Climate, and Employees’ Communication Channel Preferences." Wright State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=wright1366717721.

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Mmope, Phumzile Pheladi. "The role of senior managers at the North-West University in internal communication and employee engagement / P.P. Mmope." Thesis, North-West University, 2010. http://hdl.handle.net/10394/3138.

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The rationale that effective internal communication plays a crucial role in aligning employees to organisational goals, and in so doing, inculcate employee engagement and help an organisation to succeed, is remodelling internal communication management within organisations. At the core of the preceding rationale lies the fundamental realisation and acknowledgement that effective internal communication is not the function of the communication department, but in effect a basic prerequisite that must be understood, embraced and practiced by all levels of management. Managers without effective internal communication and employee engagement cannot execute the responsibility of strategic alignment. The challenge is now to ensure that the internal communication process is approached as a properly structured and efficiently managed system, rather than a collection of fragmented messages that often cause confusion among employees and compel disengagement. This study explores to what extent the senior managers at the North-West University understand their fundamental role in facilitating effective internal communication and employee engagement. An extensive literature study revealed that there is a correlation between effective internal communication and understanding of organisational strategy and objectives among employees. In addition, a strong correlation between effective internal communication, employee engagement, employee performance and organisational profitability has been identified in literature. The empirical findings were obtained by means of a qualitative research method in the form of semi-structured interviews with senior and middle managers. The semi-structured interviews explored and described how the managers perceive the nature of their role in facilitating and sustaining effective internal communication and employee engagement. In comparing the actual role of senior managers at the University in internal communication and employee engagement with the ideal state related to D'Aprix's (1996) manager's communication model, as well as the principles of a convergence model of communication, information richness of communication channels, a leadership communication framework and the impact of highest scoring manager activities and attributes, it was concluded that this communication role is still misunderstood by senior managers and not properly structured and executed. Consequently, internal communication is not adequately fulfilling its strategic potential as a means to establish positive relationships, diffuse information, motivate, and align employees' actions and behaviour to the set goals of the University. It is suggested that future studies measure and determine whether the engagement levels of employees at the North-West University have increased as a result of managers fulfilling their internal communication role effectively. Another study could also assess and measure the effectiveness of internal communication channels, with the view to develop an internal communication channel guide or toolkit for managers at the North-West University. The key drivers of employee engagement and related effect on the North-West University's performance could also be explored and measured in future research studies.
Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2010.

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Zbinden, Amandine. "Communication engageante et représentations sociales : une nouvelle articulation théorique." Phd thesis, Université de Bourgogne, 2011. http://tel.archives-ouvertes.fr/tel-00717652.

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Notre travail de thèse s'inscrit à la jonction de trois axes théoriques traditionnellement disjoints : la persuasion (Bromberg et Trognon, 2006 ; Girandola, 2003), l'engagement (Joule et Beauvois, 1998, 2002) et les représentations sociales (Moscovici, 1961). En situation de communication engageante, les individus réalisent un acte préparatoire avant de prendre connaissance d'un message à visée persuasive. En ce qui concerne le concept des représentations sociales, les chercheurs étudient les croyances communément partagées par les membres d'un groupe et leur structure. La théorie du noyau central (Abric, 1976) pose qu'une représentation sociale est composée de deux types d'éléments : centraux vs. périphériques. L'intérêt de ce rapprochement théorique est d'allier plusieurs champs théoriques traditionnellement disjoints dans le processus lié au changement d'attitude et de comportement. L'idée centrale de notre travail peut être posée en ces termes : dans quelle mesure une procédure de communication engageante peut-elle être optimisée en activant des éléments centraux d'une représentation sociale dans l'acte préparatoire et le message ?

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Grandjean, Isabelle Marie-Françoise. "Pied-dans-la-porte et stratégie de communication engageante en entreprise : effets sur la participation, l'implication affective et la satisfaction au travail de salariés." Lorient, 2010. http://www.theses.fr/2010LORIS180.

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Nous proposons d’expérimenter une forme de l’influence sociale qui tente de répondre à la question : comment amener un individu à modifier son comportement tel qu’il décide d’agir de lui-même et en toute liberté ? Dans le respect du paradigme de la « Soumission Librement Consentie » (Joule & Beauvois, 1987, 1998), nous sommes intervenus dans le monde exigeant du travail, au sein d’un grand groupe d’ingénierie. D’une part, nous avons mis en œuvre une technique incitative reconnue, le « Pied-Dans-La-Porte » (Freedman & Fraser, 1966) qui postule que l’on a plus de chance d’obtenir la réalisation d’un acte par un individu ayant accompli au préalable un acte moins coûteux. Nous avons personnalisé cette technique en communiquant par voie électronique et en introduisant une variable qui s’est avérée déterminante, le niveau d’identification de la requête initiale (Vallacher & Wegner, 1985). D’autre part, nous avons mis en place une succession d’actes préparatoires s’inscrivant dans une démarche de « communication engageante » (Joule, 2000) dont les actions menées par le service RH s’intègrent dans une campagne d’information visuelle sur l’entreprise. Nous avons étudié l’efficacité de ces deux techniques sur des comportements comme la participation et la performance des salariés ainsi que sur deux attitudes professionnelles, l’implication affective organisationnelle (Allen & Meyer, 1990) et la satisfaction au travail (Weiss, 2002). Les effets obtenus sont prometteurs et interprétés principalement selon la théorie de l’engagement (Kiesler, 1971 ; Joule & Beauvois, 1998) ; ils mettent en évidence des répercussions intéressantes tant pour les employés que pour leurs responsables
We propose to test out a form of social influence which tries to answer the question: how lead an individual to change his behavior such as he decides to act by himself and in total freedom? In the respect of the ‘free will compliance’ paradigm (Joule & Beauvois, 1987, 1998), we have intervened in the demanding work world, within a big engineering company. On the one hand, we have implemented a well-known incentive technique, the ‘Foot-In-The-Door’ (Freedman & Fraser, 1966) which announces that one has more chance to obtain the achievement of an act by someone who had accomplished a less substantial act before. We have personalized this technique by communicating via electronic mail and by introducing a variable recognized as decisive, the identification level of the first request (Vallacher & Wegner, 1985). On the other hand, we have set up a series of preparatory acts within the framework of ‘binding communication’ (Joule, 2000) which actions organized by HR service become integrated into visual information campaign about the enterprise. We have studied the effectiveness of these techniques on behaviors such as employees’ participation and performance and on two professional attitudes, organizational affective commitment (Allen & Meyer, 1990) and job satisfaction (Weiss, 2002). The obtained effects are promising and principally interpreted according to the theory of commitment (Kiesler, 1971; Joule & Beauvois, 1998); they highlight interesting repercussions for employees as much as their managers

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Desmurger, Marion. "From Digital Engagement To Offline Participation: Exploring The Factors Driving Young People In CôTe D’Ivoire To Participate In Community Actions Through U-Report." Thesis, Malmö universitet, Institutionen för konst, kultur och kommunikation (K3), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-45976.

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Youth participation and communication for social change have been at the heart of debates in academic and development circles over the last thirty years. In response to criticisms that young people were merely seen as “beneficiaries” by local and international organizations, the latter have tried to readapt the way they frame, engage and strategize with the former in order to align with a new discourse in international development driven by the motto “nothing about us without us”. In 2011, UNICEF launched U-Report, a social platform available through SMS and social media, to understand the concerns of young people, amplify their voices and foster dialogue between youth and decision-makers. In Côte d’Ivoire, the initiative has been particularly successful. Since its launch in 2018, more than three million youth used the platform. Using the example of Côte d’Ivoire, considered a UNICEF “success story”, this study will analyse U-Report as a Communication for Development (C4D) tool that seeks to empower young people as agents of change in their communities. The research focuses on a specific modality of engagement available to young people through U-Report, that is, the possibility to mobilize and launch U-Actions: youth-led community actions for social change. Through surveys, interviews conducted with U- Reporters and UNICEF staff, and a case study analysis, this study will use the ecological system theory to uncover the multiple layers and influences that shape an individual’s decision to take action and question how youth engagement and participation online translate into social change offline. Findings from this research will underline that social media, the creation of personal and professional opportunities and a renewed sense of accountability are all factors influencing youth civic engagement through U-Actions. But while U-Report has been effective in developing a hybrid engagement model for young people by combining online and offline processes of participation, there are limitations as to the inclusive and representative aspect of the platform and its sustainability over time. The study will argue that these limitations present a unique opportunity for UNICEF to strengthen its C4D model and the way it engages with young people as agents of change.

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Mitchell, Ryan Nathaniel. "The Correlation between Virtual Communication and Employee Engagement." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/497.

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Managers' ability to engage virtual employees (those in different geographic locations) is a determining factor of employee productivity and commitment to an organization. Since 2005, the number of U.S.-based virtual employees increased; however, research regarding virtual communication and employee engagement is limited. The purpose of this quantitative study was to examine if a significant correlation exists between employee engagement (the dependent variable) and the quantity and perceived quality of virtual management communication (the independent variables). The research question assessed the correlation among the quantity of time managers spend communicating with virtual employees, quality of virtual communication, and employee engagement. Homans's social exchange theory served as the theoretical framework. Data collection involved an online survey from 71 U.S.-based virtual employees, working primarily from home. The results of the regression analysis were statistically significant, F(2, 67) = 7.14, p = .002, R2 = .18, indicating that quantity of time a manager a spent communicating with virtual employees and the virtual employees' perceived quality of communication positively affected employee engagement. Findings indicated that managers who communicate more frequently and have a higher perceived quality of communication are more likely to have engaged employees. Business leaders can use this study to inform managers of the need for frequent, high-quality communication with their virtual employees. The findings will contribute to social change by providing organizational leaders with useful strategic information to increase the employee engagement of home-based virtual employees.

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CAPOZUCCA, ANDREA. "Public engagement, storytelling and complexity in maths communication." Doctoral thesis, Urbino, 2018. http://hdl.handle.net/11576/2656845.

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Amato, Stephane. "Communications numérique engageante : relations entre théories, méthodologies et terrains." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM5902.

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Le travail doctoral concerne l’étude des dynamiques de changement en faveur de pratiques éco-citoyennes et liées à la mobilité via la communication numérique engageante. La question de recherche qui en découle relève de la définition des conditions et des modalités portant sur la possibilité de transposer les travaux fondateurs antérieurs consacrés à la communication engageante dans le cadre élargi d’interactions médiatées et médiatisées sur l’internet, en milieu naturel.Pour tenter de répondre à cette question, nous avons situé notre propos dans un cadre théorique et méthodologique ouvert en montrant les relations entre la communication engageante et d’autres perspectives relevant du lien, du rite d’interaction ; nous abordons également la problématisation du changement individuel et collectif. Nos travaux apportent une contribution à la réflexion concernant la relation entre information et communication. Sur le plan empirique, nous avons mené une recherche-action dans une Université du Sud de la France. Il s’agissait, dans le contexte d’un partenariat avec cette institution, d’amener des étudiants à s’inscrire sur un dispositif Web de mise en relation de covoitureurs potentiels. Nous avons mené deux expériences mobilisant le paradigme de la communication numérique engageante.Notre approche, replacée dans les problématiques et la méthode de la recherche-action, n’est pas exempte de limites, notamment liées à une validité interne modérée par certains éléments hors de notre contrôle : facteurs historiques, mortalité expérimentale, variables parasites…Tous ces éléments sont présentés, discutés, mis en perspective
This doctoral work relates to the study of change dynamics in favor of eco-friendly practices and tied to mobility through digital binding communication. The research question that ensues concerns the definition of the terms and conditions about the possibility of incorporating previous work on digital binding communication in the broader context of mediated and mediatized interactions on the internet, in a natural environment.In order to try answering this question, we set our discussion on an open theoretical and methodological framework by showing the relationships between binding communication and other perspectives concerning links, interaction rituals, we also broach upon the problematization of individual and collective change. Our work provides a contribution to the debate on the relationship between information and communication. From an empirical standpoint, we conducted an action research at a southern French university. Our goal was within the context of a partnership with this institution, to encourage students to register to a Web device putting potential carpoolers in touch. We conducted two experiments mobilizing the digital binding communication paradigm.Our approach, put in the context of the set of problems and the action research method is not without flaws, especially insofar as its internal validity is weakened by elements beyond our control: historical factors, experimental mortality, confounding variables…All these elements are presented, discussed, put into perspective

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Mazid, Imran. "Crawling from the Margin and Breaking the Silence: LGBTQ Networked Counterpublics, Advocacy, and Social Media." Ohio University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1501547452311166.

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Fox, Brian D. "The principal as an effective communicator| Increasing parental and community engagement through the use of digital communication and social media." Thesis, Northwest Nazarene University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10142920.

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Considerable research provides clear evidence for the relationship between student achievement and the engagement of parents and community members with their local schools through meaningful involvement of parents, families, and members of the community. The purpose of this mixed-methods research study is to find evidence supporting building principals in communication efforts which engage students’ families thus contributing to student learning and achievement. The growing expectation that educational leaders use digital communications and social media to engage others has been met with some success by some building administrators and school district leaders.

This study focuses on the communication skills and behaviors of principals and the resulting effects on public perception and engagement. Qualitative, focus-group interviews were conducted with principals at both the elementary and secondary levels. Survey data was gathered from parents and community members measuring attitude and perspective. Results suggest effective principals are aware of the impact of digital communications and social media and are becoming more strategic in their use of such tools. Participants report increased involvement in school activities as a result of their efforts. Survey results indicate most parents and community members (83%) rank their local school most favorably. Principals effectively using digital communications and social media meaningfully engage a variety of parents and community members knowing their involvement can lead to improved student achievement.

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Barhite, Brittany Lynn Barhite. "The Effects of Virtual Leadership Communication on Employee Engagement." Bowling Green State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1496918415648354.

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Karlsson, Christian, and Johan Partanen. "INTERN SYMMETRISK KOMMUNIKATION : En kvalitativ studie om den interna symmetriska kommunikationen och dess bidrag till medarbetares engagemang." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-13931.

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Bakgrund: Medarbetares engagemang är oroväckande lågt såväl nationellt som internationellt vilket är ett kostsamt problem för organisationer då detta kan bidra till lägre produktivitet, försämrad kundnöjdhet och minskad lojalitet hos de anställda. Ett viktigt verktyg som organisationer kan använda sig av för att stärka medarbetares engagemang är att skapa en väl fungerande intern kommunikation. Denna kommunikation har ur ett organisatoriskt perspektiv fått en mer framträdande roll då den interna informationen mellan ledning och medarbetare måste anpassas utifrån medarbetares behov för att på så sätt ge det bästa förutsättningarna för att nå organisatorisk framgång och bidra till ett högre engagemang. Syfte: Syftet med denna uppsats har varit att få en ökad förståelse över hur organisationers symmetriska interna kommunikation påverkar anställdas engagemang, sett ur en medarbetares perspektiv. Metod: Studiens syfte har varit att få en ökad förståelse för det valda problemområdet vilket resulterat i att en kvalitativ forskningsansats använts. För att undersöka engagemang hos de anställda genomfördes nio stycken semistrukturerade intervjuer. Denna metod användes för att fånga informanternas subjektiva upplevelser om engagemang kopplat till symmetrisk intern kommunikation. De nio informanterna valdes ut från en organisation, där urvalet gjordes strategiskt slumpmässigt. Organisationen valdes då de aktivt arbetade med symmetrisk intern kommunikation och medarbetarnas engagemang. Resultat/Slutsats: Denna studie har kommit fram till att det är kombinationen av symmetrisk och asymmetrisk kommunikation som skapar det gynnsammaste förutsättningarna för en väl fungerande intern kommunikation. Kombinationen av interna kommunikationskanaler underlättar de anställdas arbetssituation och bidrar till ett ökat engagemang.
Background: Employee commitment is worryingly low, both nationally and internationally which is a costly problem for organizations as this may contribute to lower productivity, reduced customer satisfaction and reduced employee loyalty. An important tool that organizations can use to strengthen the employees' commitment is to create a well-functioning internal communication. This communication has from an organizational perspective been given a more prominent role since internal information between management and employees must be adjusted on the basis of employees' needs so as to provide the best conditions for achieving organizational success and contribute to a higher commitment. Purpose: The purpose of this study was to obtain a better understanding of how organizations symmetrical internal communication affects employee engagement, seen from an employee's perspective. Method: The study's purpose was to get a better understanding of the chosen problem area which resulted that a qualitative research approach was used. To investigate the corporate commitment of the employee’s nine semi-structured interviews was conducted. This method was used to capture the informants' subjective experiences of commitment linked to symmetrical internal communication. The nine informants were selected from one organization, where the selection was made strategically random. The organization was chosen as it actively worked with symmetric internal communications and employees’ commitment. Results/Conclusion: This study has come to the conclusion that it is the combination of symmetrical communication and asymmetric communication that creates the most favorable conditions for well-functioning internal communication. The combination of internal communication channels facilitates the employees' work situation and contributes to increased engagement.

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Leblanc, Marie-Cécile. "Jeu de rôle et engagement." Paris ; Budapest ; Torino : l'Harmattan, 2002. http://catalogue.bnf.fr/ark:/12148/cb38924749p.

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Texte remanié de: Th. doct.--Sci. du langage--Rouen, 2001. Titre de soutenance : L'engagement dans le jeu de rôle : analyse interactionnelle et didactique des jeux de rôles en français langue étrangère à Hong Kong.
Bibliogr. p. 323-331.

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Hart, Alicia J. "Exploring the Influence of Management Communication Behaviors on Employee Engagement." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2152.

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An engaged workforce can increase organizational productivity and decrease employee turnover. Current research on employee engagement exists, yet little research exists on how the communication behaviors of management affect employee engagement. Guided by the conceptual framework of systems theory and communications theory, an exploration of the influence of management communication behaviors on employee engagement was conducted. A descriptive research design helped explore the influence of management communication behaviors on employee engagement within local, government entities of the Tidewater, Virginia, area. Data included semistructured interviews with 23 participants (11 managers and 12 employees). Data analysis occurred using the modified van Kaam method, which resulted in 4 emergent themes including (a) open, respectful, and transparent communication; (b) positive communication promoted an engaged workforce; (c) favorable communication increased engagement; and (d) negative communication decreased engagement. The results of the study may contribute to positive social change by providing managers a tool to reduce turnover in organizations, which, in turn, may lower the local unemployment rate. Indicators of economic cycles with low rates of unemployment include greater economic activity, stronger demand for workers, and a higher demand for goods and services. A lower unemployment rate may lessen the overall burden on government and society.

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Timmis, Susan Elizabeth. "Undergraduate students' engagement in digitally-mediated communication and collaborative work." Thesis, University of Bristol, 2010. http://hdl.handle.net/1983/f2e3b99d-a37b-4695-bbc5-fbd2e0e31f91.

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Students regularly communicate using digital tools, yet many studies report difficulties with their use for undergraduate collaborative work and a detailed understanding of how students employ these tools for study purposes is lacking. This dissertation takes the student perspective, and investigates different digitally-mediated communication tools students used for studying, the activities this involved and their contextual influences. A wide-ranging literature review brings together cultural-historical activity theory with concepts from collaborative learning and dialogic communication theories, in which communication and collaboration are understood as mediated, multi-level activities, through discourse, action and system. Third-year undergraduates, working in special interest groups using personal and institutional communication tools, were the focus of the empirical setting. A partnership design, involving students as researchers, allowed for the collection of authentic communications data and in-depth, reflective, accounts. The findings show that although digital tools were part of the fabric of their lives and different tools were used, student communications in the groups were infrequent and lacked dialogic qualities. However, instant messaging conversations between existing friends frequently took place, involving mutual support and collaborative work. Communications were mediated by time, space and historical relations between participants, and required more or less collaborative effort. Tensions emerged as constraints on communications through task design, institutional regulations, ownership of tools, differences in purposes and the division of labour. This study concludes that cultural practices, institutional, pedagogical and interactional elements all contribute to constraining or supporting student engagement in communication and collaboration. Developing successful collaborative work therefore requires an in-depth understanding of these elements. Bringing students’ existing digitally-mediated practices into university work involves cultural change, with students acting as educational designers. The study further demonstrates how institutional rules, practices and processes influence students’ work. Further investigation within institutions and at policy level are urgently needed in order to improve student engagement.

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Aroian, Neenar, and Meero Garabedian. "The Effect of Digital Tools of Communication on Employee Engagement." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48584.

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Sharber, Shelli K. "Blogging and Tweens: Communication Portal to Reading Selection and Engagement." Thesis, University of North Texas, 2012. https://digital.library.unt.edu/ark:/67531/metadc115155/.

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The ethnographic study utilized the research techniques of observations, content analysis, and semi-structured interviews with tween participants (i.e., 9 through 13 year-old youth) during an 8-week literary blog project. Twenty-six participants created individual blog pages within a member-only classroom blog site that allowed for online communication between members. the blog project incorporated social networking applications with which youth frequently engage. the research questions ensured data regarding what facets participants found appealing and motivating during the project was collected. the questions allowed for determining if participants utilized peer blogs for reading material selection or repurposed the blogs to discuss other topics. Components of self-determination theory and engagement theory underlay the project design and aided in identifying motivational aspects of the data. Frequency tables outlined the identified patterns and structures of participants’ online activity. Participants found the ability to change the colors of their blog backgrounds and to design their individual blogs and the giving and receiving of feedback to be the two most appealing features of the project. Participants chose books from peer suggestions in the online world but also selected materials from recommendations they received in face-to-face interactions with their peers, their teacher, and the school librarian. Little evidence of repurposing the blog for social topics was observed. Participants engaged in discussions predominantly based around the books they were currently reading or had read. Implications for incorporating social networking applications within the classroom environment are discussed.

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Karanges, Emma Ruth. "Optimising employee engagement with internal communication : a social exchange perspective." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/71024/1/Emma_Karanges_Thesis.pdf.

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Drawing on principles of social exchange this thesis employs mediated regression to investigate the relationship between internal communication and employee engagement in the Australian workforce. Findings suggest organisations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal engagement. This research contributes to public relations and management scholarship through understanding how perceived support and identification act as mediating mechanisms in the relationship between internal communication and employee engagement at the organisational and supervisory level.

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Edwards, William Charles. "Interactive Digital Stories in Financial News: Opportunities for Increased Youth Engagement and Financial Literacy Education." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1588265095273256.

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Gans, Roger. "The Unpersuadables| How Pro-social Advocacy Promotes Engagement Disparities." Thesis, State University of New York at Albany, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10928003.

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Disengagement has been identified as a significant and persistent problem across broad swaths of modern life. Lack of participation in political and civic affairs poses an existential threat to public institutions and the fabric of our democracy (e.g., Delli Carpini, 2000; Prior, 2007). Failures to heed recommended guidelines and treatment plans cause epidemic-levels of unnecessary illness and premature death (e.g., Cramer, Benedict, Muszbek, Keskinaslan, & Khan, 2008; Ramanadhan & Viswanath, 2006). Worker apathy, employee turnover, and active disengagement cost organizations and their stakeholders billions of dollars annually (e.g., Gallup, 2013; Rampersad, 2006).

Despite exposure to countless admonitions to get involved, take better care of themselves, and work harder or smarter, many people simply do not do what their leaders, doctors, bosses, and other pro-social advocates tell them is good for them. Perceptions of problematic disengagement have led to thousands of public communication campaigns (Rice & Atkin, 2012; Snyder et al., 2004) focused on addressing these problems. Many such campaigns, however, have been described as being most effective on those who least need to change, and least effective on those whose behavior is deemed most problematic. The current study grew out of suspicions that efforts to address issues of problematic disengagement may actually serve to sustain or even exacerbate disparities in engagement. To test this possibility, the study examined the effects of two different theory-based pro-social advocacy message strategies on subjects at different levels of pre-existing positive engagement in pro-social activities within three different but common contexts of life: political and civic affairs, personal health, and the workplace. One of the strategies employed a “typical” directive message based on the theory of planned behavior (TPB; Ajzen, 1991, 2012). As a contrasting alternative, the other strategy employed an autonomy-supportive message based on self-determination theory (SDT; Ryan & Deci, 2000, 2008). A non-persuasive control message was also tested to provide a comparison. The findings suggested that, compared to the control message, both persuasive message strategies led to greater disparities in post-test engagement between groups with the lowest levels of pre-existing pro-social engagement and groups with higher levels.

A foundational hypothesis, acknowledging the powerful influence of past behavior on future behavior, predicted that (H1) subjects’ pre-existing levels of pro-social engagement (i.e., pre-test engagement) would have a significant effect on their expectations of engagement in performing pro-social behaviors in the future (i.e., post-test engagement). A subsequent series of hypotheses predicted that, in addition to the main effect predicted in H1, pre-test engagement would moderate the effect of the TPB-based advocacy message on post-test engagement (H2). The results of this interaction effect would be that (H2a) among subjects with the lowest levels of pre-test engagement, the TPB-based directive message strategy would be no more effective in promoting post-test engagement than the control message, but that (H2b) among subjects at higher pre-test engagement levels, the TPB-based message would lead to greater post-test engagement than the control message. The result of these two outcomes (H2c) would be greater disparities in post-test engagement between groups lowest in pre-test engagement and groups with higher levels of pre-test engagement. These hypotheses were supported.

A research question explored whether the SDT-based autonomy-support message, as an alternative strategy, would be more effective (again, compared to the control message) in promoting greater post-test engagement among groups at all levels of pre-test engagement and thereby avoid promoting greater disparities. However, analyses showed that the SDT-based message also produced greater disparities in post-test engagement between the groups that were lowest in pre-test engagement and the groups at higher pre-test engagement levels.

A final hypothesis (H3), that the interaction effects between message type and level of pre-test engagement would be consistent across all three domains examined in the study, was also supported. This provided support for the notion that the tendency of pro-social advocacy messages to promote greater disparities between groups that could be termed the “haves” and “have nots” of society might be generalizable to more situations than those examined in the current study, and therefore worthy of further research. The implications of these findings for future research and practical application are explored in the discussion section that concludes this dissertation.

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Fourie, Willem. "Communicative freedom? : Wolfgang Huber's critical engagement of modernity." Thesis, Link to the online version, 2009. http://hdl.handle.net/10019.1/1350.

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Smyrnis, George. "Essays in Improving Retirement Engagement." Thesis, University of Sydney, 2020. https://hdl.handle.net/2123/23628.

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Many people around the world face an inadequately funded retirement. The OECD acknowledges this is occurring at a time when governments and societies are also experiencing several challenges, including ageing populations, technological disruption, low real economic growth, and low investment yields. The purpose of this research is to assess the effect on member engagement, savings and investment of new communication from retirement funds to members. We accomplish this by modelling both revealed preferences from field experiments conducted by Cbus, an Australian retirement (superannuation) fund, and stated preferences collected via choice experiments that resemble lifetime saving and investment decisions. We find that member engagement and saving are significantly increased when funds: (i) send members retirement projections and more detailed financial and retirement information; (ii) provide timely feedback about member's financial circumstances; (iii) increasingly allow members to make decisions relating to their own retirement; and (iv) remove the ability to 'opt-out' by deferring choice. Improvements to engagement persist and often increase over time, and vary by member characteristics. These findings show that superannuation funds that remind and encourage members to assess the adequacy of their retirement, both alongside and in addition to regular benefit statements, are likely to motivate higher saving and engagement with their fund. These results support recent changes to retirement benefit statement guidelines initiated by Australian superannuation regulators, and that are under consideration globally.

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Glatter, Drake. "Ad-Brand Schema Incongruity Effects on Engagement with Facebook Posts." Thesis, University of Louisiana at Lafayette, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10812971.

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This study takes schema theory and schema incongruity and applies them to modern advertising on Facebook. Ad-brand schema incongruity?s effects are measured with a psychological social media engagement scale. This study finds success in applying this theory for the first time to social media and identifying three distinct levels of incongruity, proving schema theory can be applied to modern social media advertising efforts.

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Moug, Peter. "Understanding democratic engagement at the micro-level : communication, participation and representation." Thesis, University of Edinburgh, 2008. http://hdl.handle.net/1842/2621.

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Theoretical and ‘real world’ research into democratic engagment concentrates on larger-scale contexts. There is an accompanying tendency to focus on participation, neglecting other aspects of engagement. The thesis rethinks the notion of democratic engagement by dividing it into three analytically distinct, but interwoven, aspects namely communication, participation and representation, and drawing attention to small-scale or micro-level contexts. Understanding the communicative, participative and representative aspects of engagment in micro-level settings favours a case study approach and a research strategy designed to capture the minutiae of experiences of engagement. ‘Mossbank’, a neighbourhood in a small-to-medium sized Scottish town, has been chosen as an appropriate case. Mossbank is undergoing a physical and social regeneration initiative that has created new sites of democratic activity centred on Mossbank-related issues. It is also a setting where democratic engagement is likely to be constrained. A flexible mixed methods approach to data collection has been adopted using questionnaires, interviews, documentary analysis and non-participative observation, enabling the generation of ‘rich’ and ‘thick’ data. A theoretically informed analytical framework is used to explore the different aspects of democratic engagement in Mossbank. Here, Iris Marion Young’s theorising on communication in deliberative settings has been particularly influential. Democratic engagement in Mossbank is dominated and constrained by formal, familiar and broadly conventional institutions, processes and roles ‘imported’ from established larger-scale democratic settings. Less visible, context-specific factors also have an influence. ‘Messy’ practices and asymmetry affect the ‘quality’ of communication. Participation in democratic processes has its own particular constraining characteristics related to individual motivations and abilities to ‘fit in’ and ‘succeed’ within pre-existing processes. Representation in Mossbank is distant and sporadic, culminating in the evolution of an increasingly brokered approach to the relationship, administered by an intermediary. The thesis contributes to ‘empirical’ debates relating to the scope and nature of democratic engagement. This is especially relevant given the continued growth and development of micro-level democratic institutions and processes in developed democracies. The thesis also contributes to debates concerning the nature and extent of the ‘dialogue’ between normative ideals of democracy and engagement, and research into ‘real world’ democratic engagement.

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Govender, Thomas. "Changing employee behaviour through strategic communication." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29699.

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Businesses that actively engage in integrated internal communication practices should theoretically be more likely to foster employee engagement during change management interventions. Competitive forces and a dynamic business environment compel most organisations to continuously review the relevance of their current business operating model. As a result, organisations develop new strategies or revise existing ones. Part of the change management process of executing a strategy is the ability to communicate it to employees, in a manner that ensures alignment between strategy and employee. The communication process therefore must seek to effect behavioural changes among its recipients. This paper investigates the practices of a business unit of an organisation in the financial services sector which has recently undertaken an extensive strategic communication exercise. Through a series of survey questions and interviews, the research seeks an answer to the question of whether integrated internal communication initiatives are effective in changing employee behaviour. Furthermore, the report investigates the forces that either inhibit or promote internal communication; and engages communication practitioners to determine whether return on investment metrics are implemented that link internal communication initiatives to financial performance. Results from the research revealed that strategic communication does have the capacity to affect employee engagement, but if left unchecked, factors such as language, distance and education have the capacity to inhibit effective communication initiatives. Furthermore, the absence of financial metrics and indicators related to the strategic communication initiative render it improbable to determine a return on investment for the internal communication initiative.
Dissertation (MBA)--University of Pretoria, 2012.
Gordon Institute of Business Science (GIBS)
unrestricted

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Fang, Weiwei. "Motivations and Engagement: Environmental Communication on SNS in China and Sweden." Thesis, Uppsala universitet, Institutionen för informatik och media, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-189265.

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As the name suggests and according to the developers’ intention, Social Networking Sites (SNS) are designed as tools for users to make friends and express themselves. However, the usage of SNS apparently goes beyond these aspects with more plurality and possibilities unforeseen by their conceivers. Much evidence shows that communicating about the environment and nature on social networking sites is a prominent phenomenon. However, few researchers have shed light on the individual use of SNS for environmental communication. Individuals in both China and Sweden generate, seek, disseminate and discuss environmental news and information on SNS. This exploratory study employs qualitative methods to examine this practice and compares the differences and similarities between Chinese and Swedish individuals in terms of environmental communication. Focusing on motivation and engagement, the study explains and describes why and how individuals in these two countries are engaged in environmental communication. The study also examines the social and political implications of this phenomenon by discussing the relationship among new technology, communication and social changes.

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Serhan, Ahmad, and Asen Draganov. "Project managers’ communication skills and stakeholder engagement in sustainable construction projects." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22559.

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Raja, Arif Raja Sumayyah. "A strategic subordinate: An outcome of internal communication and employee engagement." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235056/1/Raja%20Sumayyah_Raja%20Arif_Thesis.pdf.

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Employees play a key role in organisation success through enacting behaviours that support organisational strategic goals. While managers are expected to contribute strategically, this thesis investigates if subordinates could move beyond an engaged state. Using mixed methods, this research conceptualised and measured the attributes of a strategic subordinate as a significant outcome of internal manager-subordinate communication. The findings of this research theoretically contributes to employee engagement and internal communication, and practically guides organisations to identify and support subordinate contributions to organisational success.

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Holm, Anna. "Ideella organisationer på Twitter : En kvantitativ innehållsanalys av svenska jämställdhetsorganisationers användning av Twitter." Thesis, Linköpings universitet, Institutionen för studier av samhällsutveckling och kultur, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-113968.

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Previous research on Twitter use among nonprofit organizations has been centered on the US, thisessay Nonprofits on Twitter: a content analysis of Swedish nonprofits working for gender equalityseeks to expand that research to include nonprofit organizations operating in Sweden. By studying tenSwedish nonprofits all working to achieve gender equality this study can begin filling a gap in theexisting research. Focusing on both what kind of messages the organizations publish, and what kind ofmessages engage the organizations’ followers. This is achieved by quantitative content analysis:categorizing messages into the categories Information, Community and Action, and measuring whichof these categories got the most shares, comments and likes. Individual followers seem to prefermessages that fall under the categories Information and Action, although some of the Action messagesare more popular than others.

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Lange, Shara K. "Documentary Film Engagement." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/3651.

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Estrada, Priscilla C. "Motivations Predicting Facebook Users' Engagement with Advertising| A Uses and Gratifications Approach." Thesis, University of Louisiana at Lafayette, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10978175.

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Social media allows people to communicate and interact with friends and acquaintances around the world. This innovative avenue of advertisement is now helping companies create content and turn information into profit. This study seeks to understand the effects of social network advertisement (focusing on Facebook) on the biggest population of Facebook users. This population between 30–36 years old is highly engaged in Facebook; spending a critical part of their time on social media channels for several reasons such as: increasing their social life, networking, locating old friends, etc. Through the uses and gratifications theory, this research was able to examine the motivations behind users social media usage and how their levels of engagement in social networking sites can influence their purchase behaviors. The purpose of this study was to show the relationship between motivations for using Facebook in the age group previously mentioned and engagement/interaction with Facebook Advertising. Statistical tests were conducted to determine the relationship between elements of uses and gratifications theory and engagement with Facebook ads.

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Křetínská, Tereza. "Leadership Communication Role within International Business Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193179.

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The thesis focuses on the role of leadership communication within a multinational business organization. It aims to confirm the critical importance of communication provided by leaders to their team members. The literature review will focus on the existing communication flows within organizations and the current research results and insights in the field of leadership communication, which is a new, emerging domain of study. Thanks to recent quantitative research (Men, 2014b), it has been already confirmed that leadership communication has a direct effect on employee-organization relationships and overall internal communication. However, qualitative research has been suggested for validation of how the discovered model works in concrete environments (Men, 2014b). Thus, the research section will reveal the findings of in-depth semi-structured interview analysis within a global internal IT services provider which is part of a Group enterprise operating in the logistics industry world-wide. The thesis will culminate in defining logical reasoning for adding communication skills to the company's core competencies for organizational managers and leaders.

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Marchioli, Audrey. "La communication d'action et d'utilité sociétales : étude de la production et de la réception de la communication médiatique préventive du Sida. Perspectives ouvertes par la communication engageante." Thesis, Aix-Marseille 2, 2010. http://www.theses.fr/2010AIX22301.

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Financée par l’Agence nationale de recherche sur le sida (ANRS), cette thèse de doctorat porte sur la communication d’action et d’utilité publique et spécifiquement sur la communication médiatique préventive du sida. L’objet communicationnel est appréhendé suivant une approche interactionnelle des trois pôles : production, dispositif et réception se réalisant dans un ensemble de contextes. La problématique théorique, relevant spécifiquement des sciences de l’information et de la communication, articule des ressources issues de la psychologie sociale, des sciences cognitives et des recherches en communication médiatique persuasive. Les interactions sujets sociaux - dispositifs en production sont étudiées grâce à une enquête qualitative visant à identifier les représentations sociales et « connaissances naïves » communes aux principaux producteurs de dispositifs de communication préventive du sida en France. L’étude des interactions dispositifs -sujets sociaux en réception permet de comprendre les processus d’influence socio-cognitive et comportementale des dispositifs communicationnels de prévention du sida en mobilisant le concept de communication engageante appliqué à Internet. Une expérimentation, menée sur deux cents personnes, teste le modèle de réception préalablement construit et confirme le caractère heuristique du concept de communication engageante. La thèse envisage enfin différentes perspectives ouvertes par la communication engageante pour l’étude du lien réception communicationnelle, sens et action sociale
Funded by the French Aids Research Agency (ANRS), this doctoral thesis focuses on HIV/AIDS mass communication campaigns. The theoretical framework articulates concepts from communication sciences, social psychology, cognitive science and researches in persuasive communication. A qualitative survey made among AIDS prevention campaigners in France shows their social representations and implicit theories of AIDS communication. In particular, they believe in the effectiveness of targeted and interactive message. As their opinion does not derive from scientific literature, an experiment, conducted over two hundred people, examines the validity of campaigner's implicit theories in the context of committing communication applied to the Internet. The results show effects of interactive HIV/AIDS communication campaigns using “mini-acts” on attitude accessibility and behavior towards AIDS prevention. The doctoral thesis discusses the theoretical and methodological implications for research in Information and Communication Sciences

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Fogg-Rogers, Laura. "Learning from engagement : exploring cultures of science communication at live science events." Thesis, University of the West of England, Bristol, 2018. http://eprints.uwe.ac.uk/35802/.

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This thesis is submitted to meet the requirements of a Doctorate of Philosophy within the field of Psychology. Through a series of nine publications, this body of work aimed to develop a deeper psychological understanding of cultures of science communication at live science events in order to better support audiences and practitioners. Live science events encompass an enormous diversity of activity ranging from science festivals to education outreach in schools. While the scale and audiences may vary, they are all live, in-person programmes aiming to engage the public with science in a social context. Science communication practitioners (including scientists and engineers) and audiences report that live science events provide powerful experiences to engage with science, but empirical measurements of these impacts are sparse. As such, these publications and the associated commentary have sought to advance future research and practice in science communication on this topic. The DPhil had three objectives: to analyse audience perceptions of and needs for engagement formats and learning at live science events; to explore science communication cultures in STEM research environments and live science events; and to evaluate and influence the motivations and perceived self-efficacy of STEM researchers/students taking part in engagement and outreach. Through leading these projects and publishing the results, the candidate has met the requirements of the UWE Doctoral Descriptors. The insights from these projects have proven applicable to both researchers and practitioners in the science communication and science education industries, and will help to drive forward best practice in the field.

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Bradson, Christopher, and Sofia Amanuel. "Designing Communication for Dialogue and Engagement : The Volkswagen Emission Scandal in Sweden." Thesis, Uppsala universitet, Institutionen för informatik och media, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-360376.

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Title: Designing Communication for Dialogue and Engagement Authors: Christopher Bradson & Sofia Amanuel Level: Master Thesis, 30p Keywords: Dialogue, Communication Design, Stakeholder engagement, Stakeholder communication, CSR communication. Background: The changed attitudes about the role of business in today's contemporary society alongside with globalization and the evolved media-information environment has enlarged the pressures on businesses in regards to how they should pursue profitability, while responding to demands about accountability that is motivated beyond financial gain. There is a need for a better understanding about communication choices and how these are perceived by intended stakeholders, in order to accelerate effective communication that initiates stakeholder engagement. Research Questions:(1)How is Volkswagens communication design constructed in creating dialogue and engagement after a corporate scandal with its customers? (2)How does Swedish Volkswagen customers, in attribute of being external stakeholders, perceive the opportunities for engagement based on the four selected Volkswagen tools? What challenges does Volkswagen encounter when trying to create dialogue through these tools? Purpose: The purpose of this thesis is to examine how Volkswagen is creating opportunities for stakeholder dialogue and engagement through the theoretical perspective of communication design. By engagement we mean one-way or two-way communication, where stakeholders seek out or take part of communicative messages provided by the organisation.The study aims to examine how Volkswagen has designed their communication efforts, after being subjected to a global corporate scandal which proposed public demands for accountability and responsibility. Theoretical Framework: The framework consists of Communication theories, giving considerable space to literature from theorists Aakhus and Bzdak whom developed the framework for communication design used in this study. Additionally, the framework includes a smaller selection of CSR, Public Relation, and Media research focusing on stakeholder engagement. Method: We have taken two parallel methodological pathways. The first method involved applying for elements provided by Aakhus and Bzdak framework for reconstructive design, while doing a thematic analysis on the media texts provided by the tools. The second research question was examined by conducting semi-structured interviews with Swedish Volkswagen stakeholders in order to gain a deeper understanding if Volkswagens communicative instruments were enabling engagement. Findings & Conclusions: Our study concludes that Volkswagen is showcasing constructs in their design that aims to reduce scepticism among stakeholders, addressing important issues for stakeholders, providing solutions and articulating progress in multi-stake issues. Wealso conclude that Volkswagens communication messages are conveyed in a calculated way, with a persuasive nature to create an identity of being a ‘corporate good citizen’.There is a complexity in terms of diminishing scepticism, since stakeholders are being more demanding in today's society, particularly after a corporate scandal such as the one Volkswagen has been subjected to. Stakeholders are becoming more aware that companies are dictating the dialogic discourse, which affects the communication design in what motives a company incorporates in their communication. We conclude that customers felt that the opportunities to engage with the company was fairly low, and highly depended on how they where processing the nature of the messages (intrinsic/extrinsic),as well as how they defined engagement from personal beliefs and values.

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Mbhele, Senelisiwe. "Internal communication in achieving employee engagement within a South African government department." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/60508.

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Internal communication has evolved into an element that is crucial for organisational success in the sense that it underpins organisational effectiveness. Internal communication has become a precursor for organisational existence. This growing importance has led to internal communication becoming a pressing issue for organisations as they strive to achieve employee engagement and organisational effectiveness (Welch & Jackson, 2007; Welch, 2012; Welch, 2013). Employee engagement has become a concern for leaders in public, private and voluntary organisations. The concept of employee engagement generally refers to the extent to an individual employee is psychologically present in a particular organisational role (Saks, 2006:601). Internal communication provides an avenue through which elements of employee engagement takes place within an organisation. Furthermore, internal communication affects the ability of strategic managers to engage employees (Welch & Jackson, 2007). Literature points to a relationship between internal communication and employee engagement, listing internal communication as one of the key drivers of employee engagement. Research has presented convincing evidence for links between effective internal communication and employee engagement (Welch, 2008:489). To validate these links, this study investigated the role played by internal communication in the achievement of employee engagement using a case study design within a South African government department. There is dearth in literature on the relationship between internal communication and employee engagement, particularly in relation to public sector organisations. Public sector organisations are undergoing a transformation in their style of management which led to governmental institutions increasingly being conducted like businesses where managers play a central role and client services aspect is gaining attention (Tampere, n.d.) Previous research conducted on communication have focused on communication being the predictor of job satisfaction and improved employee morale. This study calls for a stakeholder approach in the implementation of internal communication for the achievement of employee engagement. The study moves from a premise that if employees perceive information they receive as being of quality and reliable, communication to be two-way, experience positive communication climate, perceive leadership communication to be supportive, and organisational culture to be participative, they will feel more engaged while conducting their organisational roles. These employees will demonstrate vigour, dedication and absorption at work. Data collection was done through a survey among a sample of 300 sample of employees within the selected Department. The measuring instrument was divided into seven section wherein employees had to indicate their experience with constructs of internal communication as well as employee engagement. The instrument items were based on the hypotheses formulated in line with the study objectives. In line with the literature that identifies internal communication as one of the key drivers of employee engagement, the findings of this study support these assertions. The study found that internal communication indeed contributes to the achievement of employee engagement, since correlations were found between the constructs of internal communication and employee engagement.
Mini Dissertation (MCom)--University of Pretoria, 2016.
Communication Management
MCom
Unrestricted

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Reyneke, Annerie. "Expectations on the use of Facebook for employee engagement / Annerie Reyneke." Thesis, North-West University, 2013. http://hdl.handle.net/10394/10007.

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In order to engage employees effectively, organisations need to practice two-way communication within a symmetrical worldview. This will encourage employees to feel valued, to participate in decision-making and contribute to obtaining organisational goals. Practising two-way communication will help to build stronger relationships between employees and managers, leading to increased employee engagement. Thus, the better the communication between managers and employees, the more engaged employees will be. Furthermore, the selection of communication channels can impact on the success of the message that is sent. Research has shown that if the inappropriate communication channel is selected when communicating with employees, the message might not be effectively received and understood. New technology, specifically Facebook can be introduced to provide an open and transparent channel for communication. Facebook can also facilitate two-way communication, which can lead to increased employee engagement. The literature study conducted informed the interview schedules that were developed and used to conduct semi-structured interviews with managers and focus group interviews with employees within two organisations in the South African financial sector. This was done in order to understand their expectations regarding the use of Facebook as an internal communication channel to enhance employee engagement. In terms of the conclusions derived from the empirical research, it seems evident that Facebook could be used as an additional internal communication channel to enhance employee engagement. Trust remains a very important factor in that managers should trust employees to use the channel in an ethical manner and employees should trust the organisation and its managers that they may voice their opinion freely, without the fear of victimisation. Facebook can be used to promote engagement on a social level to build relationships inside the organisation. However, managers and employees can together create a contract of understanding that will form the outline for a policy that will govern the use of Facebook. The parties involved can then negotiate the terms of this contract of understanding to ensure that all expectations regarding the use Facebook are met.
MA (Communication Studies), North-West University, Potchefstroom Campus, 2013

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Ulrich, Philip. "Engage to success : Consumer engagement in digital media." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170449.

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This thesis has been conducted as a case study for the brand Milda. It aims to investigate what Milda can do in order to increase the engagement and co-creation among their consumers at their website. Milda has a user-generated recipe section inside their website they want the consumers to interact with and contribute with content to. The study was conducted using a mixed methodology containing interviews with consumers, usability tests, a survey distributed on Milda’s Facebook page, a review of Milda’s current website, and a short benchmark. Furthermore, the study was based on a thoroughly made literature review over previous studies made regarding the subject. The findings from the study showed that consumers tend to be more willing to co-create with companies they can identify with and are passionate about. Engaged consumers also advocates the brand and connects new consumers to its products. Presence from the company in co-creation processes is highly important to engage and satisfy the consumers. Social aspects in form of communication and interaction with other users are main driving factors for engagement in digital media. For Milda to increase the amount of content at their website shared by their consumers, they have to make some improvements with the site in order to provide a better user experience. Since the social aspect is important to gain engaged consumers, Milda also has to increase the traffic to the site.

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Waldschmidt, Nathalie. "Rethinking Engagement: How Managers Frame and Make Sense of Communication Strategies, Practices, and Challenges." Thesis, Université d'Ottawa / University of Ottawa, 2020. http://hdl.handle.net/10393/41225.

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This study analyzes how some managers frame and make sense of engagement within organizational contexts. It aims to comprehend how their lived experiences of engagement shape their reflexive thoughts, perspectives, and strategies on a daily basis. To generate relevant data, this study used a qualitative approach by conducting semi-structured interviews with ten managers in Ontario, Canada. It made use of a thematic analysis to develop patterns and better understand common perspectives. The results showed a variety of approaches to engagement with no unanimous way of framing it as well as some paradoxes when looking at how managers make sense of this concept. Some managers seem to put forward more tangible words such as care, involvement, and success instead of explicitly evoking engagement. More specifically, from a communication perspective, this study has found that framing and communicating engagement seems to be a complex challenge for managers. They seem to make up their own meaning of engagement, which can greatly vary among individuals.

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Eriksson, Kajsa. "Crowdfunding : flera nyanser av engagemang." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-964.

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Denna kvalitativa studie behandlar ämnet Internetbaserad crowdfunding, enfinansieringsmetod där ett stort antal människor ger en liten summa pengar vardera till ettprojekt via en crowdfundingplattform på Internet. Studiens fokus är engagemang: vad somskapar engagemang för crowdfunding och vad som kan stärka engagemanget. Studienundersöker också om enbart kommunikation via Internet är tillräckligt för att skapa stortengagemang för crowdfunding. Syftet med studien är att bidra till kunskapsutvecklingen inomforskningsområdet crowdfunding så att skapare av crowdfundingkampanjer, i utvecklandet avsina kampanjer, kan öka engagemanget hos de personer som stöttar eller funderar på att stöttaen crowdfundingkampanj. De problemformuleringar som ska bidra till att nå upp till syftet ärföljande: varför engagerar sig människor i crowdfunding? Hur kan interaktionen mellanstöttare och kampanjskapare förbättras? Hur kan ansikte-mot-ansikte-kommunikation, genomevent, öka engagemanget för crowdfundingkampanjer? För att besvara studiensproblemformuleringar och därmed nå upp till syftet genomfördes semistrukturerade intervjuermed sju personer som stöttat crowdfundingkampanjer. Resultatet av undersökningen visar attdet finns flera motiv till varför människor engagerar sig i crowdfundingkampanjer. De motivsom representerades av flest respondenter var att hjälpa en vän och viljan att ett projekt skafinnas. Andra motiv som delades av flera respondenter var att stötta kampanjer där förtroendeoch tillit finns till kampanjskaparna, för att få belöningar för sitt engagemang, för att bli en delav gemenskapen och för att idén med crowdfunding gillas. Undersökningens resultat visaräven tre förbättringsmöjligheter i interaktionen mellan kampanjskapare och stöttare: 1) mervarierande statusuppdateringar på kampanjsidan på crowdfundingplattformen med fokus påannat än enbart det finansiella, 2) mer uppdateringar även efter kampanjens slut och 3) attkampanjskapare bör visa upp sina projekt i en livestream. Studiens resultat visar också attansikte-mot-ansikte-kommunikation, genom event, kan öka engagemanget förcrowdfundingkampanjer. Detta då stöttare får möta personerna bakomcrowdfundingkampanjen samt får se resultatet av kampanjen de stöttat på riktigt, inte enbartvia Internet. I studiens anges hur skapare av crowdfundingkampanjer praktiskt kan tillämpadenna studies resultat för att öka engagemanget hos stöttare samt potentiella stöttare.
This qualitative study addresses Internet-based crowdfunding, which is a financing methodwhere a large number of people give small amounts of money to a project via a crowdfundingplatform on the Internet. The focus of the study is engagement: what creates engagement incrowdfunding and what can increase the engagement. The study also examines ifcommunication only via the Internet is enough to create great engagement. The purpose of thestudy is to contribute to the knowledge development in the research area of crowdfunding. Bydoing that, it will also increase the knowledge among creators of crowdfunding campaignsand enable them to increase the engagement among backers and potential backers in thedevelopment of their campaigns. The research questions that will help achieve the purpose ofthe study are: why do people engage in crowdfunding? How can the interaction betweenbacker and creator of campaigns improve? How can face-to-face communication, throughevents, increase engagement in crowdfunding campaigns? To address these questions andachieve the purpose seven semi-structured interviews were conducted with people who hadbacked crowdfunding campaigns. The result of the study shows that there are differentmotives to why people engage in crowdfunding campaigns. The motives that was mostrepresented by the respondents was in order to help a friend and wanting to realize a certainproject. Other motives that were represented by several respondents were to back campaignsbecause they had confidence and trust in the creators of the campaigns, to receive rewards fortheir engagement, be a part of the community and to back a campaign because they like theidea of crowdfunding. The result of the study also shows three improvement possibilities inthe interaction between creator of the campaigns and the backers: 1) more dynamic updates onthe crowdfunding platform with focus on other than the financial aspect, 2) more updates afterthe end of the campaign and 3) that creators of the campaigns could show their projects in alivestream. The result of the study also shows that face-to-face communication, throughevents, can increase the engagement in crowdfunding campaigns. This is because backers canmeet the persons behind the crowdfunding campaign and see the result of the campaign in reallife and not just via Internet. How creators of crowdfunding campaigns can use the result ofthis study is indicated in the study. The language of the study is Swedish.

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Govind, Priya Mahilal Mistry. "The effect of technology-based instant messaging applications on employee engagement." Diss., University of Pretoria, 2021. http://hdl.handle.net/2263/81314.

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This quantitative study examines the interaction between technology-based instant messaging applications (technology applications) and employee engagement. Technology applications are frequently used as a mode of communication between managers and employees. Internal communication is cited as an antecedent of employee engagement and employee engagement is positively correlated with productivity and organisational success. Hence, the study is directed at understanding the impact of communication technology on employee engagement, due to the indirect link between internal communication and organisational success. In the current context of the global Covid-19 pandemic, this topic is of renewed interest as leaders and employees grapple with new ways of working and communicating. The existing literature provides contradictory conclusions on the relationship between technology use and employee outcomes. A quantitative, deductive approach was adopted to measure (i) the relationship between the frequency of use of technology applications (independent variable) and the antecedents of employee engagement (psychological climate, affective commitment, perceived supervisor support), (ii) frequency of use of technology applications as a moderating variable on the relationship between the antecedents of employee engagement and employee engagement (meaningfulness, safety, availability) and (iii) frequency of use of technology applications as a moderating variable on the relationship between the employee engagement and the outcomes of employee engagement (discretionary effort and intention to turnover). The correlation test revealed a weak correlation between frequency of use of technology applications and the antecedents of employee engagement. The moderated regression analysis revealed that frequency of use of technology applications does not moderate the relationship between (i) the antecedents of employee engagement and employee engagement (meaningfulness, safety, availability), and (ii) the relationship between the employee engagement and the outcomes of employee engagement (discretionary effort and intention to turnover). The findings have relevance for academic research and practical implications for managers.
Mini Dissertation (MBA)--University of Pretoria, 2021.
Gordon Institute of Business Science (GIBS)
MBA
Unrestricted

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Dissertations / Theses on the topic 'Communication engageant'

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