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1
Pardo, Céline. "Les enjeux communicationnels et esthétiques de la référence au « journal » dans les Chroniques du bel canto (1946) de Louis Aragon." Études littéraires 40, no. 3 (February 15, 2010): 127–39. http://dx.doi.org/10.7202/039249ar.
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Travaillant au renouveau de l’idée de poésie après la Seconde Guerre mondiale, Louis Aragon propose dans les Chroniques du bel canto, en 1946, de lire la poésie « comme le journal ». Envisagé surtout comme mode communicationnel et support engageant une lecture différente du livre, le « journal » sert au poète-chroniqueur de modèle pour repenser la communication poétique et conduire ses contemporains à une nouvelle sensibilité littéraire. C’est aussi une notion stratégique par laquelle Aragon prend position dans les débats de son temps et reconfigure l’histoire de la poésie de façon inédite, à partir d’une idée de la réception en poésie.
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Ferry, David. "The Development of Professional Theatre in St. John’s 1967 - 1982: A Personal Perspective." Theatre Research in Canada 26, no. 1 (May 2005): 1. http://dx.doi.org/10.3138/tric.26.1.142.
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Dans une communication intitulée « Some Observations on the Evolution of Professional Theatre in St. John’s: 1967-1992 », le comédien, metteur en scène et dramaturge terre-neuvien David Ferry offrait aux participants de la conférence « Shifting Tides » un point de vue original, engageant et personnel sur le développement du théâtre professionnel dans sa ville natale de St. John’s. Provocatrice et animée, sa présentation a su froisser quelques personnes tout en soulignant des différences culturelles et commerciales fondamentales qui existent entre sa province natale et le reste du Canada. S’inspirant de ses propres expériences, basés sur des données recueillies dans les archives et dans des ouvrages et surtout, sur des témoignages de gens associés de près au développement théâtral et social à Terre-Neuve, les propos de Ferry reflètent à la fois l’importance capitale de l’histoire orale et ses turbulences souvent contradictoires. Cette édition du Forum est consacrée à plusieurs extraits de la contribution par Ferry à la conférence de 2004, extraits qui sont légèrement marqués par la rétrospection (et l’influence éditoriale). Ferry continue de retravailler son texte afin d’en faire une étude savante à plus grande portée.
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Hey, Maya. "Fermenting Communications: Fermentation Praxis as Interspecies Communication." Public 31, no. 59 (June 1, 2019): 149–57. http://dx.doi.org/10.1386/public.31.59.149_1.
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Microbes are in, on, and around us at all times, yet we cannot easily communicate with them. How do we (continue to) live with microbial life in ways that allow for our mutual thriving? Using a performative lens, this paper analyzes the material practices of fermentation as a way of connecting with different scales of life. It attempts to challenge conventional understandings of communications (e.g. encoding/decoding models put forth by Stuart Hall) by examining the layered manner in which fermentation engages with matter and meaning. The material practices of fermentation require embodied knowledge to work with microbial life, and the discursive considerations of fermentation challenge anthropocentric thought. Thus, materially and discursively, fermentation functions as a continual form of engagement. Thought of as a form of communication, fermentation helps us to consider some of the invisible relations we have with microbes and connect with micro-species we often take for granted.
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Sharman, G. "Communication and Engagement." ITNOW 55, no. 3 (August 28, 2013): 52–53. http://dx.doi.org/10.1093/itnow/bwt056.
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Fell, Elena. "Uncovering Russian communication style preferences: Monological sequencing versus dialogical engagement." Empedocles: European Journal for the Philosophy of Communication 11, no. 1 (September 1, 2020): 43–59. http://dx.doi.org/10.1386/ejpc_00011_1.
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When we communicate with others, we usually know when we are expected to contribute to an evolving dialogue, such as during a debate, or when it is suitable to generate predictable responses, for example, at a marriage ceremony. However, in cross-cultural communication situations, communicating partners may have different assumptions in this respect. In particular, when a western communicator expects a dialogical development, a Russian participant may expect the same communication situation to progress as a sequence of predictable communication acts. This clash of implicit expectations often results in communication failure, without either party realizing that implementing incompatible approaches to information sharing is the reason for this failure. In this article, I introduce the terms ‘dialogical engagement’ and ‘monological sequencing’ whilst exploring cross-cultural communication problems between Russia and the West. I use these terms to describe mechanisms that characterize both cultures’ preferred communication patterns and which, when inadvertently deployed, cause collisions between Russian and western communicating partners. By uncovering these differences, I intend to progress beyond merely acknowledging cross-cultural communication problems between the two worlds. Besides, as in the Russian cultural setting, more communication situations are implicitly expected to develop as monological sequences than similar situations in the West, understanding this particular distinction may prevent practitioners in numerous fields from making the mistake of expecting cross-cultural communication situations to develop in line with their implicit assumptions.
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Takács, Lili. "Hacking the Attention Economy: the Use of the Twittersphere of Italian Party Leaders Before the 2018 Elections." Pro Publico Bono – Magyar Közigazgatás 10, no. 4 (2022): 92–115. http://dx.doi.org/10.32575/ppb.2022.4.6.
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The 2018 Italian Parliamentary elections were marked by the success of populist parties. With the consolidation of hybrid media, campaigning on Twitter became an increasingly important communication channel for party leaders. An analysis of Twitter communications from 1 February 2018 to 4 March 2018 (day of the elections) reveals that Matteo Salvini and Matteo Renzi dominated the election campaign in the Twittersphere. Other party leaders did not use Twitter as skilfully as these two politicians and their engagement indicators are lower than those of Salvini and Renzi. The internal communicational dynamic between the party leaders shows that their main target was Matteo Renzi. Even though he had the most followers within this period and, overall, his communication indicators were good, in the end his party suffered a historical loss at the elections.
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Conte, Francesca, Alfonso Siano, and Agostino Vollero. "CEO communication: engagement, longevity and founder centrality." Corporate Communications: An International Journal 22, no. 3 (August 7, 2017): 273–91. http://dx.doi.org/10.1108/ccij-10-2015-0062.
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Purpose The purpose of this paper is to analyse the engagement of chief executive officers (CEOs) in corporate communication and focus on how their approach to communication develops in relation to the longevity of their tenure. The paper also explores how founder centrality is linked to the objectives of CEO communication and the CEOs’ use of personal social media. Design/methodology/approach The paper brings together the relevant literature from different disciplines, related to leadership communication, CEO longevity and founder centrality, and reveals a number of unexplored issues. Four research questions were defined and an exploratory survey was carried out, involving 93 CEOs from large companies located in Italy. Findings The results show that CEOs are strongly engaged in institutional communication. Short-tenured CEOs seem more engaged in building and consolidating relationship networks with specific stakeholders (customers and employees), while long-tenured CEOs tend to be more involved in institutional and financial communications. Research limitations/implications Due to the exploratory research design and the circumscribed sample from a single country (Italy), further cross-national evidence is needed to substantiate the suggested links between engagement in communication activities and longevity. The study highlights the managerial and communication skills that CEOs must be provided with during their corporate tenure, thus suggesting the need to further examine the “life cycle” of CEO communication activities. Originality/value The paper sheds light on CEO communication dynamics. It is the first of its kind in the Italian context, where some factors, such as longevity of tenure, seem to play an important role in shaping corporate communication objectives and activities.
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de Lange, Emiel, William Sharkey, Sofia Castelló y Tickell, Julia Migné, Ralph Underhill, and E. J. Milner-Gulland. "Communicating the Biodiversity Crisis: From “Warnings” to Positive Engagement." Tropical Conservation Science 15 (January 2022): 194008292211348. http://dx.doi.org/10.1177/19400829221134893.
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Background: Effective communication can play a vital role in societal transformations towards sustainability and biodiversity restoration. However, the complexity and long-term nature of environmental change presents a communication challenge. If not carefully navigated, messages around environmental degradation can lead to audience disengagement and issue fatigue, at a time when motivation, engagement and positive action is required. Methods: In this Conservation in Action piece, we describe the principles of positive communication, which are being adopted by a growing movement of conservation organizations. We support this approach by reviewing evidence on the role of emotions in decision-making from diverse fields such as psychology and communications, paying particularly close attention to the experiences of climate change communicators. Results: Positive emotional experiences, including feelings of hope, collective efficacy, and the warm glow that follows actions aligned with intrinsic values, can play an essential role in sustaining actions that contribute to transformative change. While negative emotions prime specific action tendencies, positive emotions enable creativity, cooperation, and resilience, which are all essential for overcoming the challenging nature of acting on the biodiversity crisis. Conclusions: Communications from conservation researchers and practitioners need to reflect the reality of the biodiversity crisis. While some communications may seek to motivate action through warnings and threats, messages that trigger positive emotions in audiences can help inspire long-term engagement and action. We suggest that this positive communication approach is underutilized. Implications: We present a guide to help those working in conservation convey their messages in ways that are empowering and positive. As the biodiversity crisis intensifies, it is critical that conservation professionals continue to imagine and develop pathways to a better future and communicate with others in society in a way that supports transformative change towards this future.
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Giertz, Johann N., Welf H. Weiger, Maria Törhönen, and Juho Hamari. "Content versus community focus in live streaming services: how to drive engagement in synchronous social media." Journal of Service Management 33, no. 1 (October 21, 2021): 33–58. http://dx.doi.org/10.1108/josm-12-2020-0439.
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PurposeSocial live-streaming services are an emerging form of social media that is gaining in popularity among researchers and practitioners. By facilitating real-time interactions between video content creators (i.e. streamers) and viewers, live-streaming platforms provide an environment for novel engagement behaviors and monetization structures. This research aims to examine communication foci and styles as levers of streaming success. In doing so, the authors analyze their impact on viewers' engagement with the stream.Design/methodology/approachThis research draws on a unique dataset collected via a multi-wave questionnaire comprising viewers' perceptions of a specific streamer's communications and their actual behavior toward them. The authors analyze the proposed impact of communication foci on viewing and donating behavior while considering the moderating role of communication style using seemingly unrelated regressions.FindingsThe results show that communication foci represent a double-edged sword: community-focused communication drives viewership while reducing donations made to the streamer. By contrast, content-focused communication curbs viewing but drives donating.Practical implicationsOf specific interest for practitioners, the study demonstrates how streaming content providers (e.g. influencers) should adjust their communications to drive engagement in the context of synchronous social media such as social live-streaming services. Beyond that, this research identifies unique characteristics of engagement that can help managers to improve their digital service offerings.Social implicationsSocial live-streaming services provide an environment that offers unique opportunities for self-development and co-creation among social media users. By allowing for real-time interactions, these emerging social media services build on ephemeral content to provide altered experiences for users.Originality/valueThe authors highlight the need to distinguish between engagement behaviors in asynchronous and synchronous social media. The proposed conceptualization sheds new light on success factors of social media in general and social live-streaming services specifically. To maximize user engagement, content creators in synchronous social media must consider their communications' focus (content or community) and style (utilitarian or hedonic).
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Hasan, Nazia, Manish Kumar Pandey, Shagufta N. Ansari, and Venoo Raj Purohit. "An Analysis of English Communication Skills." World Journal of English Language 12, no. 3 (April 7, 2022): 194. http://dx.doi.org/10.5430/wjel.v12n3p194.
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Communications is the act of conveying information from one place, individual, or organisation to others. Any communications involves a transmitter, an information, and a receiver. Although this might seem to be a simple notion, communications is really a very complex subject. The message's path from source to destinations might be influenced by a multitude of circumstances. Our feelings, our cultural background, the communication channel we use, and even our physical location are all aspects to consider. This study discusses the overview of English communication skills, Types of English languages used worldwide, Different category of English communication skills, 7 C’s of effective English communication, importance of English communication and semantics barriers in English communication skills. To make engagement meaningful and to make oneself known, two-way communications inspire, informs, proposes, cautions, commands, changes behavior, and establishes better connections. When a communicator is knowledgeable enough to speak skillfully, simply, clearly, truthfully, and dynamically, communications become successful. This study will help the reader to understand the importance of English communication skills.
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Jungst, Martijn, Julia Milner, and Trenton Milner. "The Effect of Leader-Member Exchange on Voice." International Journal of Technology and Human Interaction 18, no. 1 (January 2022): 1–19. http://dx.doi.org/10.4018/ijthi.293199.
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The new digital age introduces new challenges and opportunities for leaders to engage their followers in voice behavior. Drawing on the conservation of resources theory, the objective of this paper is to examine the mediating role of employee engagement and the moderating role of the degree of digital communication by conducting two independent studies comprised of 116 and 188 employees. Results indicated that the positive effect of LMX on voice was mediated by employee engagement. Analyzing the moderation effects of the degree of digital communication, we found that the degree of digital communication attenuated the increase in employee engagement associated with LMX. We contribute to the literature on LMX and employee engagement by showing that while voice behaviors are reduced via the increased use of digital communication in the workplace, leaders can leverage digital communications to engage employees with lower LMX.
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Kencana, Woro Harkandi, Ilona Vicenovie Oisina Situmeang, Meisyanti Meisyanti, Khina Januar Rahmawati, Herlin Setio Nugroho, and Adiella Yankie Lubis. "Digital Communication Transformation in Sukabumi City Government." Komunikator 15, no. 1 (May 29, 2023): 80–90. http://dx.doi.org/10.18196/jkm.17206.
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Central and regional governments must innovate in communication technology in the fourth industrial revolution. This study aims to identify and analyze the digital communication transformation in the government of Sukabumi City through the innovative use of communication technology. This study uses the Adaptive Structuring Theory (AST) theory, which studies the adaptation of new information technology within an organization. The methodology uses a qualitative approach with primary data collection through interviews with Diskominfo and the Sukabumi City Kelurahan. Meanwhile, the FGD was conducted with the community and sub-district staff of three sub-districts in Sukabumi City, namely Cisarua, Subang Jaya, and Cikole sub-districts. The results of this study accelerated the digital communication transformation in Sukabumi City’s electronic-based government system services (SPBE). Adaptation of technology in integrated organizations impacts government systems, civil servants, business actors, and the community. Sukabumi City’s government is transforming communication in public services, complaint applications, and population administration applications to become government and community media in communicating. Meanwhile, business actors are facilitated by the city government in implementing licensing and digital marketing communications presented through government social media, which helps increase consumer engagement.
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Johari, Suriana, Wan Norbani Wan Noordin, and Tengku Elena Tengku Mahamad. "WhatsApp Conversations and Relationships: A Focus on Digital Communication Between Parent-Teacher Engagement in a Secondary School in Putrajaya." Jurnal Komunikasi: Malaysian Journal of Communication 38, no. 2 (June 29, 2022): 280–96. http://dx.doi.org/10.17576/jkmjc-2022-3802-17.
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Long before Covid-19 transitioned in our lifestyle and the ‘New Normal’ began, digital communication through instant messaging application in smartphones has been used over the conventional way of communicating in Malaysia. WhatsApp is the most preferred application when it comes to communicating with peers, friends and family and that is also true for schools in Malaysia, especially in the Klang Valley. The present study aims to investigate the use of digital communication focusing on parent-teacher engagement in a public school in Putrajaya, Malaysia that uses WhatsApp as the application of choice. This qualitative research employs in-depth interviews to collect data to describe the themes that have emerged in the discussion between parents and teachers on WhatsApp as a medium of communication in parent-teacher engagement process. This study incorporates theories such as Uses and Gratifications Theory (UGT) and Epstein’s Theory of Overlapping Sphere’s of Influences (TOSI) in describing the data. The results suggest that both parents and teachers agree on the importance of using digital platform for communication and engagement between them. The versatility of digital communication, convenience, speed and cost effectiveness are the reasons for using digital communication. However, the challenges for teachers that have been identified in the use of digital communication are increase of stress, distractions of messages and abuse of working time. Theoretical and practical implications for academics, parents, teachers and students were also included in the study. Keywords: Parent, teacher, digital communication, WhatsApp, engagement.
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Tasențe, Tănase, Mihaela Luminița Sandu, and Cristina-Dana Popescu. "De los me gusta al cambio: evaluación del impacto del compromiso ciudadano en las plataformas de redes sociales de la Comisión Europea." Perspectivas de la comunicación 17 (March 18, 2024): 1–31. http://dx.doi.org/10.56754/0718-4867.2024.3510.
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Introduction: The rise of social media has changed public institution communication, increasing dialogue with citizens and presenting challenges like privacy and misinformation. Aims/Objectives: To study how emotional resonance in communications from the European Commission on social media affects public engagement. Methodology: Analysis of the Commission's social media data (Feb 2019 - Apr 2023) using Fanpagekarma, evaluating participation metrics and sentiments with R. Results: Different emotional tones on platforms impact engagement; both positive and negative emotions correlate with increased interaction. Discussion: Emotional resonance enhances engagement, varying according to the platform, indicating the need for specific communication strategies. Conclusions: Emotional resonance and adaptation to platform norms are key in public engagement. Understanding these dynamics improves communication between the European Commission and the public.
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Cinelli, Matteo, Antonio Peruzzi, Ana Lucía Schmidt, Roberta Villa, Enrico Costa, Walter Quattrociocchi, and Fabiana Zollo. "Promoting engagement with quality communication in social media." PLOS ONE 17, no. 10 (October 13, 2022): e0275534. http://dx.doi.org/10.1371/journal.pone.0275534.
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The COVID-19 pandemic made explicit the issues of communicating science in an information ecosystem dominated by social media platforms. One of the fundamental communication challenges of our time is to provide the public with reliable content and contrast misinformation. This paper investigates how social media can become an effective channel to promote engagement and (re)build trust. To measure the social response to quality communication, we conducted an experimental study to test a set of science communication recommendations on Facebook and Twitter. The experiment involved communication practitioners and social media managers from select countries in Europe, applying and testing such recommendations for five months. Here we analyse their feedback in terms of adoption and show that some differences emerge across platforms, topics, and recommendation categories. To evaluate these recommendations’ effect on users, we measure their response to quality content, finding that the median engagement is generally higher, especially on Twitter. The results indicate that quality communication strategies may elicit positive feedback on social media. A data-driven and co-designed approach in developing counter-strategies is thus promising in tackling misinformation.
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Schwarzlose, Rebecca F. "Transformation, communication, and engagement." Trends in Cognitive Sciences 18, no. 11 (November 2014): 555. http://dx.doi.org/10.1016/j.tics.2014.09.006.
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Girandola, Fabien, and Fabienne Michelik. "Engagement et persuasion par la peur: Vers une communication engageante dans le domaine de la santé." Canadian Journal of Behavioural Science / Revue canadienne des sciences du comportement 40, no. 2 (April 2008): 69–79. http://dx.doi.org/10.1037/0008-400x.40.2.69.
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Monisola Oladeinde, Evelyn Chinedu Okeleke, Olubukola Rhoda Adaramodu, Ololade Gilbert Fakeyede, and Oluwatoyin Ajoke Farayola. "COMMUNICATING IT AUDIT FINDINGS: STRATEGIES FOR EFFECTIVE STAKEHOLDER ENGAGEMENT." Computer Science & IT Research Journal 4, no. 2 (November 27, 2023): 126–39. http://dx.doi.org/10.51594/csitrj.v4i2.612.
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This research paper explores the intricate realm of communicating IT audit findings, focusing on strategies for effective stakeholder engagement. The significance of IT audits in the contemporary digital landscape is underscored, emphasizing the need to translate technical assessments into actionable insights. The theoretical framework draws from the Technology Acceptance Model (TAM) and Stakeholder Theory, offering lenses to understand stakeholder engagement dynamics. The conceptual framework interconnects the nature of IT audits, communication strategies, and stakeholder engagement. Strategies highlighted include clear and concise reporting, tailoring communication to diverse stakeholders, leveraging visual aids and technology, establishing feedback mechanisms, and fostering a collaborative organizational culture. Benefits encompass informed decision-making, enhanced transparency, improved risk management, and strengthened stakeholder relationships. Barriers, such as technical jargon and resistance to change, are addressed to optimize communication effectiveness. The conclusion underscores the pivotal role of communication in IT audits, and recommendations provide a roadmap for organizations to navigate complexities and maximize the impact of IT audit findings on organizational resilience and strategic decision-making.
Keywords: IT Audits, Stakeholder Engagement, Communication Strategies, Stakeholder Theory, Risk Management, Organizational Resilience.
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EHONDOR, Beryl, and Christiana UNAKALAMBA. "Social Media for Crisis Communication in the Coronavirus (COVID-19) Outbreak: A Study of NCDC." Journal of Media Research 14, no. 2 (40) (July 15, 2021): 45–69. http://dx.doi.org/10.24193/jmr.40.3.
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Several scholars have studied social media use for crisis com- munication. However, few studies have been carried out to investigate so- cial media deployment during a public health crisis, such as the Corona- virus outbreak. This study accessed public awareness and engagement of Nigeria Centre for Disease Control (NCDC)’s social media use for crisis communications during the Coronavirus outbreak in Nigeria. It also as- sessed the influence of communication towards public positive behavioural adjustments. The study data was gathered via a survey of 400 citizens and Facebook users and analysed using excel and SPSS. The study found public awareness of the NCDC social media communications during the outbreak; there was also a public behavioural adjustment to NCDC’s recommended preventive behaviours. However, there was a low engagement in NCDC’s crisis communication via Facebook. The study reveals a high level of public uncertainty about NCDC Facebook communications and a change in public opinion about the Coronavirus. This study concludes that this situation could result from competing information about the Coronavirus on social media during the COVID outbreak and recommended further studies in this area. Findings are helpful for health communication policy reviews, strategic crisis communication assessments, appraisal of similar agencies, and further research.
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Shofiya, Arina, and Muh Basuni. "Communication Strategies Performed in an English as Lingua Franca Context and Their Contributions Toward Students’ Engagement." IJELTAL (Indonesian Journal of English Language Teaching and Applied Linguistics) 8, no. 2 (November 1, 2023): 1. http://dx.doi.org/10.21093/ijeltal.v8i2.1439.
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Learning language is learning to communicate in spoken and written form. However, learning to speak can be difficult due to a lack of linguistic resources. The students may encounter problems in communicating ideas and thus, it ends in a communication breakdown. To overcome this problem, some communication strategies like message abandonment and fillers can be used. Furthermore, communication strategies can foster students’ engagement in classroom interaction, especially in an English as Lingua Franca (ELF) context. The present study was intended to explore how the communication strategies were performed in the context of ELF and the contribution of strategies to the students’ engagement. Using a qualitative descriptive design, the present research investigated students’ communication strategies in an international class. The findings revealed that communication strategies were creatively performed in a variety of ways. The strategies were proven to be contributive in fostering engagement by increasing students’ self-confidence, boosting their self-respect, and pushing the students to be active during classroom interaction.
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Eljiz, Kathy, David Greenfield, Anne Hogden, Robyn Taylor, Nazlee Siddiqui, Maria Agaliotis, and Marianna Milosavljevic. "Improving knowledge translation for increased engagement and impact in healthcare." BMJ Open Quality 9, no. 3 (September 2020): e000983. http://dx.doi.org/10.1136/bmjoq-2020-000983.
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Ineffective knowledge dissemination contributes to clinical practice and service improvements not being realised. Meaningful knowledge translation can occur through the understanding and matching of appropriate communication mediums that are relevant for different stakeholders or audiences. To this end, we present a dissemination instrument, the ‘REAch and Diffusion of health iMprovement Evidence’ (README) checklist, for the communication of research findings, integrating both traditional and newer communication mediums. Additionally, we propose a ‘Strategic Translation and Engagement Planning’ (STEP) tool, for use when deciding which mediums to select. The STEP tool challenges the need for communicating complex and simple information against the desire for passive or active stakeholder interaction. Used collaboratively by academics and health professionals, README and STEP can promote co-production of research, subsequent diffusion of knowledge, and develop the capacity and skills of all stakeholders.
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Bowden, Jana, and Abas Mirzaei. "Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives." European Journal of Marketing 55, no. 5 (January 22, 2021): 1411–39. http://dx.doi.org/10.1108/ejm-01-2018-0007.
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Purpose Brands are investing heavily in content marketing within digital communication channels, yet there is limited understanding of the effectiveness of this content on consumer engagement. This paper aims to examine how consumer engagement with branded content is created through consumer-initiated online brand communities (OBCs) and brand-initiated digital content marketing (DCM) communications. Self-brand connections are examined as an important antecedent to the cognitive, affective, behavioural and social dimensions of consumer engagement and the subsequent impact of engagement on loyalty is explored across these two channels. Design/methodology/approach A survey approach was used with two consumer samples for one focal retail brand, namely, a consumer-initiated OBC (Facebook) and email subscribers of the retail brand’s DCM communications. A multi-group analysis of structural invariance procedure was used to comparatively examine the formation of engagement for consumers within the OBC and DCM channels. Findings This study demonstrates the different ways in which engagement forms across different digital communication channels. Self-brand connection (SBC) was found to strongly drive behavioural, cognitive, affective and social engagement. The cognitive, affective and behavioural engagement was found to mediate the self-brand connection and consumer loyalty relationship. Overall, this relationship was most strongly and significantly mediated by affective and cognitive engagement within the OBC channel when compared to the DCM channel. Research limitations/implications The findings of this study should be interpreted with several limitations in mind. First, the research was conducted within the confines of one OBC, within one social networking site platform characterised by self-selected membership based on a passion and immersion with the brand. This means that consumers within the OBC were highly connected to one another and the retail brand and highly socialised in-group norms and mores. This type and intensity of connection may not be the case for all forms of OBCs. Second, this study was limited to one retail brand, from one brand category. Future research should examine OBCs across a range of utilitarian and hedonic brands to comprehensively contextualise the dimensions of engagement. Third, the data for this study was cross-sectional. The use of netnographic analysis and qualitative interviews across a range of OBCs would support the triangulation of the findings of this research, especially with regard to the narrative that consumers’ express when discussing how their SBC manifests through the dimensions of engagement. Fourth, this study explored a single antecedent of engagement, namely, self-brand connections. Future research may consider how SBC operates in conjunction with other complementary factors to enhance consumers’ affective, cognitive, social and behavioural engagement such as brand awareness, satisfaction and participation/interactivity. In addition, future research could examine an expanded array of engagement outcomes such as purchase intention, the share of wallet and reputation. Finally, future research should examine the operationalisation and validation of the dimensions of engagement using multiple competing scales to assess the suitability of these engagement scales across multiple brand categories and contexts. Practical implications Given the increasing investment in branding within social media and the fragmentation of brand communications across multiple communications platforms, the management of effective brand communications remains a significant challenge. This study found that the relationship between self-brand connections, affective, social, behavioural and cognitive engagement and loyalty was context-specific and moderated by a digital communication channel (OBC vs DCM email marketing), thus providing insights as to the effectiveness of OBCs and DCMs as two tools for enhancing consumer loyalty. Originality/value This study makes a novel contribution to the engagement literature by examining the antecedent role of self-brand connections in predicting consumers’ engagement; the moderating role of digital communication platforms (OBC vs DCM) on the formation of cognitive, affective, behavioural and social engagement; and the mediating effect of these dimensions on loyalty.
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Blue, Gwendolyn. "Science Communication Is Culture: Foregrounding Ritual in the Public Communication of Science." Science Communication 41, no. 2 (December 4, 2018): 243–53. http://dx.doi.org/10.1177/1075547018816456.
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This commentary demonstrates the relevance of James Carey’s ritual view of communication for the field of science communication. A ritual view of communication invites examination of the geographical, historical, and material dimensions of communication where dialogues, bodies, public spaces, and comestibles provide enabling conditions for democratic engagement. This is an opportune time for science communications scholars to engage with Carey’s ideas as the field moves from deficit accounts of communication to the dialogic and cultural models that have become more prevalent in recent decades. A ritual view highlights the importance of theoretical, humanist approaches as complements to empirical, instrumental accounts of science communication.
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Azer, Jaylan, and Matthew Alexander. "COVID-19 vaccination: engagement behavior patterns and implications for public health service communication." Journal of Service Theory and Practice 32, no. 2 (February 22, 2022): 323–51. http://dx.doi.org/10.1108/jstp-08-2021-0184.
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PurposeCOVID-19 vaccinations face a backdrop of widespread mistrust in their safety and effectiveness, specifically via social media platforms which constitute major barriers for the public health sector to manage COVID-19 (and future) pandemics. This study provides a more nuanced understanding of the public's engagement behavior toward COVID-19 vaccinations.Design/methodology/approachUsing Netnography, this study explores the public's interactions with vaccine communications by the WHO via Facebook. From WHO posts about the COVID-19 vaccination 23,726 public comments on Facebook were extracted and analyzed.FindingsBuilding on crisis communication, health and engagement literature, this paper identifies and conceptualizes seven patterns of engagement behavior toward the COVID-19 vaccination and develops the first framework of relationships between these patterns and the extant vaccine attitudes: vaccine acceptance, hesitancy and refusal.Practical implicationsThis paper helps policymakers identify and adapt interventions that increase vaccine confidence and tailor public health services communications accordingly.Originality/valueThis research offers the first typology of patterns of engagement behavior toward COVID-19 vaccinations and develops a framework of relationships between these patterns and the existing understanding in health literature. Finally, the study provides data-driven communication recommendations to public health service organizations.
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Chomvilailuk, Rojanasak, and Ken Butcher. "The impact of strategic CSR marketing communications on customer engagement." Marketing Intelligence & Planning 36, no. 7 (October 1, 2018): 764–77. http://dx.doi.org/10.1108/mip-10-2017-0248.
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Purpose The purpose of this paper is to determine the effectiveness of strategic corporate social responsibility (CSR) initiatives that seek to enhance customer engagement, through different forms of positive word of mouth. Design/methodology/approach A total of 258 responses were collected from customers of mobile telephone service providers, and analysed using t-tests, ANOVA and structural equation modelling. The survey embedded a realistic press release, purporting to originate from the respondent’s service provider, communicating CSR information. Findings Mobile telephone users are largely indifferent to CSR communication activities but segments of the market respond differently. Customer-perceived community value of the strategic CSR initiative to the intended beneficiary of the activity was found to be an effective antecedent of customer engagement. Research limitations/implications Alternative modes of customer engagement have the potential to enhance customer discourse. Customer-perceived community value of the strategic initiative provides further explanatory power to the CSR–customer relationship. Practical implications Customer-perceived community value can be used as a planning tool for marketers to gauge the effectiveness of CSR advertising campaigns before launch. Managers can adapt their CSR communications message to better reflect customer concerns. Social implications NGOs that offer greater perceived community value can partner with companies more successfully. Originality/value A holistic CSR-centric approach to evaluate strategic CSR initiatives and determine their influence on alternative forms of customer engagement is novel.
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Caron, Isabelle, Ahmed Khalil Ben Ayed, and Christian Vandenberghe. "Régimes collectifs de rémunération variable, justice organisationnelle et engagement." Articles 68, no. 1 (March 11, 2013): 95–119. http://dx.doi.org/10.7202/1014743ar.
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Résumé Cette étude examine les relations entre les caractéristiques des régimes collectifs de rémunération variable à court terme (soit des régimes qui octroient une prime aux employés en fonction du rendement), la justice organisationnelle et l’engagement organisationnel. Son intérêt pratique repose sur l’idée que les régimes de rémunération variable sont instaurés pour fidéliser les employés. À partir d’une revue de la littérature, quatre caractéristiques des régimes collectifs de rémunération variable sont identifiées : 1) le lien d’instrumentalité perçu (perception d’un lien entre le rendement et la rémunération); 2) la prime versée (le montant versé à l’employé dans le cadre du régime); 3) l’intensité de la communication organisationnelle (les sources d’information mises à la disposition des employés); et 4) les communications du supérieur immédiat relativement au régime de rémunération. Notre hypothèse centrale est que ces caractéristiques sont liées à l’engagement affectif et de continuité des employés par l’entremise de quatre dimensions de justice organisationnelle, soit la justice distributive, la justice procédurale, la justice informationnelle et la justice interpersonnelle. À partir d’un échantillon de 313 répondants appartenant à trois ordres professionnels, des analyses d’équations structurelles révèlent que la justice procédurale médiatise la relation entre 1) l’intensité de la communication organisationnelle et la communication du supérieur et 2) l’engagement de continuité. De même, la justice informationnelle médiatise la relation entre 1) l’intensité de la communication organisationnelle et la communication du supérieur et 2) l’engagement affectif. Enfin, la justice interpersonnelle médiatise la relation entre la communication du supérieur et l’engagement de continuité. Cette étude montre que la communication par l’organisation et le supérieur immédiat quant aux règles régissant le fonctionnement des régimes collectifs de rémunération variable constituent la pierre angulaire de la perception de justice (procédurale, informationnelle et interpersonnelle) par les employés, ce qui indirectement stimule leur engagement affectif et de continuité.
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Vescio, Jamie. "Mathematical Engagement through Family Communication." Mathematics Teacher: Learning and Teaching PK-12 114, no. 2 (February 2021): 142–47. http://dx.doi.org/10.5951/mtlt.2020.0157.
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This article examines action research findings within a fourth-grade mathematics classroom. The researcher explores the effects of positive communication to family members on the engagement of learners receiving Tier 2 behavioral support, as well as potential considerations for building young learners’ mathematical identities.
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French, Geoff. "Civil engineers: integrity, communication, engagement." Proceedings of the Institution of Civil Engineers - Civil Engineering 167, no. 1 (February 2014): 3–8. http://dx.doi.org/10.1680/cien.2014.167.1.3.
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Dickie, Imogen, and Gurpreet Rattan. "Sense, Communication, and Rational Engagement." Dialectica 64, no. 2 (June 21, 2010): 131–51. http://dx.doi.org/10.1111/j.1746-8361.2009.01201.x.
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Ramkumar, K. "Culture, Communication and Responsible Engagement." NHRD Network Journal 4, no. 3 (July 2011): 16–20. http://dx.doi.org/10.1177/0974173920110303.
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Schroeder, Shelby, and Daniel P. Modaff. "Exploring employee engagement through communication." Qualitative Research Reports in Communication 19, no. 1 (January 2018): 35–43. http://dx.doi.org/10.1080/17459435.2018.1468807.
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Sandoval-Almazan, Rodrigo, and David Valle-Cruz. "Social media use in government health agencies: The COVID-19 impact." Information Polity 26, no. 4 (December 6, 2021): 459–75. http://dx.doi.org/10.3233/ip-210326.
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Government communications typically use social media for federal agencies, national policies, and emergency cases. However, it is crucial to understand the use of these platforms within local government agencies. This investigation fills this gap and includes social media data during three months of the COVID-19 pandemic and compares it with previous trends. The research question that leads this research is: How has government social media use and communication behavior changed due to the COVID-19 pandemic? This research analyzes a study case applied to a local Mexican government agency named ISSEMyM. We analyze the data during the period between October 2017 and June 2020. Findings reveal a consistent use of Twitter and Facebook for communication by the ISSEMyM government agency. Also, it indicates an increase in engagement and communication flow over three years. We found that official local government communications remained unchanged during the whole period. We found no change in interaction, number of followers, and message structure during this period; however, the COVID-19 pandemic radically alters interactions, followers, and user engagement.
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Elston, Lauren, Ruth Louise Poole, Barbara Fraser, Ian Coldwell, and Susan Myles. "PP148 A Stakeholder-Informed Strategy For Effective Communication." International Journal of Technology Assessment in Health Care 35, S1 (2019): 65–66. http://dx.doi.org/10.1017/s0266462319002575.
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IntroductionEffective communication is vital for engaging stakeholders in health technology assessment (HTA), as well as the successful dissemination and adoption of HTA research and guidance. As a relatively new organization, Health Technology Wales (HTW) has an ideal opportunity to take an effective, strategic approach to communication and stakeholder engagement from the outset.MethodsHTW commissioned Pagoda Public Relations to develop an informed communications strategy and delivery framework. The strategy used OASIS methodology for public relations planning: Objectives, Audience insight, Strategy, Implementation, and Scoring (evaluation). Initial objectives were developed with input from the HTW team and members of the HTW Assessment Group and Appraisal Panel. Stakeholder insights were collected through an online survey and telephone interviews. These insights were used to inform the communications strategy and framework, outlining key audiences, key messages, communication objectives, methods, tactics, and evaluations.ResultsSeven key objectives were identified, each of which were supported by recommended actions. These were underpinned by the key aims and messages reflecting how we will achieve these objectives. National Health Service boards, government, clinicians, the technology and research sector, patients, and the general public were identified as priority audiences. Various different communication channels and activities were identified, aimed at various audiences. These included the website, social media, traditional media, and exhibitions or workshops, as well as targeted e-mail dissemination of guidance. Evaluation of HTW communications will be aligned with the wider HTW evaluation strategy, and evidence will be recorded through OutNav software (Matter of Focus Ltd).ConclusionsHTW is committed to a strategic, effective approach to communication and engagement. We now have an audience-informed communications strategy and plan that outlines our key objectives, and how to achieve and evaluate these objectives. Successful implementation will raise awareness of and value in profile and outputs of HTW, both in Wales and internationally.
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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ." State and Regions. Series: Social Communications, no. 1(41) (March 10, 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.
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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their strategic planning, therefore, marketing communications is a peculiar strategy of communication with the target audience, which involves its comprehensive coverage. It is noted that the traditional dominant means of the marketing communications system is advertising, which can adapt in the context of modern social transformations. It has been determined that advertising, as a form of mass communication, requires certain transformations due to modern trends in the economic market. The shortcomings of advertising include lack of personal contact with the audience, obtrusiveness and addiction that require a certain correction. The article examines the essence of the concept of integrated marketing communications (IMC), which consists in a kind of synthesis of communication means and the possibility of their complementarity, by overcoming the shortcomings of some communication elements by others, which will contribute to the expansion of the range of interaction with consumers. Advertising in the marketing communications system has been interpreted as an important component of a customer engagement strategy. Possible variants of advertising supplementation by other communication means are shown, the advantages of which can offset the disadvantages in advertising communication. It is noted that the complex simultaneous use of marketing communications increases the influence and contributes to increasing the pragmatic effect of such communication. The necessity of strategic planning of communication with consideration of specific communication characteristics of each medium and possibility of interchangeability are emphasized.</em></div><p><strong><em>Key words: </em></strong><em>advertising, advertising discourse, marketing communications, integrated marketing communications, communication.</em></p>
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Logan, Stuart. "SoftServe’s workplace launch for global collaboration." Strategic HR Review 16, no. 5 (October 9, 2017): 207–10. http://dx.doi.org/10.1108/shr-07-2017-0040.
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Purpose The purpose of this paper is to share how SoftServe launched a new internal communications platform Workplace by Facebook. Design/methodology/approach For a global company like SoftServe, operating in over 30 locations in Europe and the USA, it was crucially important to have an internal communications platform, which can effectively connect over 4,000 employees and be available on-the-go from any device. Findings The introduction of corporate social network helped to make internal communication two-sided, more informal and easy. This paper indicates the results of a new tool launch in terms of associates’ engagement and change in a mode of communication. Originality/value The case-study reveals step-by-step story on the introduction of a new communication tool to employees.
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Walker, Ann Hayward, and Ann Bostrom. "Stakeholder Engagement and Survey Tools for Oil Spill Response Options." International Oil Spill Conference Proceedings 2014, no. 1 (May 1, 2014): 1149–62. http://dx.doi.org/10.7901/2169-3358-2014.1.1149.
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ABSTRACT Oil spill stakeholders, including decision makers and other groups, have expressed concerns about and questioned the use of dispersants and other non-mechanical response options for years. Concerns in past decades were primarily ecological, but during the Deepwater Horizon oil spill some individuals and communities in the Gulf of Mexico states also articulated perceptions of public health risks associated with the use of dispersants. Effective risk communication is essential to manage the potential risks associated with oil spills. Stakeholders concerned about risks want or need information in the form of communications products, such as guides or briefs. Because people process new information within the context of their existing beliefs, such communication products are likely to be more effective and useful for their intended audiences if they are designed to: (1) take into account the communication recipients' existing beliefs; and (2) directly address the decisions/judgments faced by recipients by providing them with the information they want and need to make those decisions. Stakeholder engagement is essential to learn about risk perceptions, to learn about what information stakeholders want and need to make decisions effectively, and to develop communication products to that end. This paper builds upon a mental models approach to dispersant risk communications research from the 1990s. It describes and presents results from an industry-government collaborative project to develop risk-based tools designed to communicate the subject of dispersants to local level stakeholders among others. This project includes an expanded science-informed dispersant decision model, two stakeholder open houses, and two surveys (interactive and online) to gather data-driven insights about local stakeholder knowledge and understanding of dispersants, as well as their perceptions of the risks and benefits associated with dispersant use during a spill in relation to other response options. The surveys were distributed at two open houses for local stakeholders on the Eastern Shore of Virginia (Wallops Is.) and the Pacific Northwest (Port Townsend, WA). Both open houses were co-sponsored with USCG-led Area Committees. The Virginia workshop was also co-sponsored by The Nature Conservancy and the Virginia Shore Keeper. It is expected that the surveys may be incorporated into future meetings and open houses involving stakeholders at any level, e.g., local, state, regional or national. The data from the surveys can guide the improvement of future communication efforts about dispersants, as well as provide support for enhanced stakeholder engagement during preparedness and response.
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Suk, Jiyoun, Dhavan V. Shah, and Douglas M. McLeod. "Breaking the “Virtuous Circle”: How Partisan Communication Flows Can Erode Social Trust but Drive Participation." Human Communication Research 48, no. 1 (October 19, 2021): 88–115. http://dx.doi.org/10.1093/hcr/hqab015.
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Abstract We examine how individuals’ interactions with the shifting contemporary communication ecology—either by seeking information selectively from partisan sources or immersing themselves in a broad range of partisan communications — relate to shifting levels of social trust and online engagement. Using national panel surveys of young adults (i.e., millennials age 18–34) collected over the 2016 U.S. presidential election, we find that individuals’ partisan communication flows—calculated by algorithmically combining patterns of news consumption, social media use, and political talk—explain: (a) polarized shifts in levels of trust towards people of other nationalities, religions, races, and ethnicities and (b) increases in levels of online political engagement. By elaborating the relationship between citizens’ communication patterns and their levels of trust and participation, this research forces a reconsideration of theoretical traditions in the field of communication, especially those linking mass and interpersonal processes in the study of social capital.
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Singh, Harbir, Ajoy K. Dey, and Arunaditya Sahay. "Communication Themes of Patient Engagement for Multi-speciality Hospitals: Nurses’ Perspective." Journal of Health Management 21, no. 4 (November 25, 2019): 525–46. http://dx.doi.org/10.1177/0972063419884414.
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Introduction: Patient engagement is engaging patients in their own medical care to heal them faster and take their valuable inputs to improve the health of population. Nurses contribute significantly in treatment, interact and spend most of their time with inpatients. Therefore, exploring the perspectives of nurses on patient engagement-communication is of vital importance. Objective: This article focuses on exploring the communication themes of patient engagement from the perspective of nurses in a multi-speciality hospital in Delhi. Methodology: The exploratory qualitative case study was carried out with semi-structured interviews of 12 nurses, observation at receptions of ICUs and emergency department and analysis of documents from the hospital’s official website. Grounded theory—three-level coding—was performed to identify the themes of patient engagement-communication. Results: A total of nine themes have been identified: ‘attendant’s role’, ‘communicating with patients of different categories’, ‘doctor’s support to nurses’, ‘nurse action’, ‘nurse behaviour’, ‘nurse challenges’, ‘patient actions’, ‘patient emotions’ and ‘wider role of nurses’. Conclusion: Nurses play a critical role in engaging patients through communication. They should change their approach of communication with different types of patients, understand, respect and give due weightage to patient’s emotions and actions and, play a wider role of teacher and guardian than just being the nurse.
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Romero, Leocadia Díaz. "Social Media, Civic Engagement, and Local Governments." International Journal of Civic Engagement and Social Change 3, no. 4 (October 2016): 14–24. http://dx.doi.org/10.4018/ijcesc.2016100102.
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Social media, if correctly used, enhance cultural, political, economic and social engagement. They also represent key communications tools for administrators to highlight the principles of openness and transparency. Nowadays Local Governments have as well a social media presence. The following contribution casts light on contemporary forms of democracy, deepening on concepts such as E-Government and E-Democracy. The paper describes as well how the use of Information and Communication Technologies (ICTs) and Social Media can benefit governance, and promote good governance, focusing on some experiences launched at the local and municipal level. Finally, it offers an empirical approach of the use of ICTs by the Office of the Mayor of New York City, Bill de Blasio.
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Doukianou, Stella, Damon Daylamani-Zad, and Kathy O’Loingsigh. "Implementing an augmented reality and animated infographics application for presentations: effect on audience engagement and efficacy of communication." Multimedia Tools and Applications 80, no. 20 (May 29, 2021): 30969–91. http://dx.doi.org/10.1007/s11042-021-10963-4.
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AbstractPresentations are the most successful and popular form of communication in business. However, the formats of presentations in business have not changed much for past few decades. The emergent and disruptive technologies such as Augmented Reality and Animated Infographics have provided potential for enhancing communications in businesses to increase engagement and therefore increasing the effectiveness of such communications. This paper focuses on the impact and effectiveness of using interactive AR in business presentations. The paper presents the design and development of our AR presentation application. Followed by a presentation of an empirical study into the usability and effectiveness of using Augmented Reality and Animated Infographics in business presentation and compares the results against the traditional slideware slides presentation approach. The results of the experiment with 94 participants are presented and analysed. The results demonstrate that the AR approach out performs the traditional methods in terms of usability, audience engagement and effectiveness of communication.
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ELLIS, PAUL, and RICHARD COLE. "THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF PERSISTENT COMPETITION." CONTEMPORARY MILITARY CHALLENGES, Volume 2019, issue 21/2 (June 12, 2019): 119–30. http://dx.doi.org/10.33179/10.33179/bsv.99.svi.11.cmc.21.2.6.
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Anyone involved in communications today is faced with a fast-paced information environment, a technologically enabled ‘audience’, and a global situation that has evolved into a state of constant competition, with state and non-state actors deliberately engaging in the cognitive domain. For Strategic Communications and Information Operations to be effective, it is imperative that we recognize the need to improve engagement and communication skills. This article looks at the changing dynamics affecting Strategic Communications, especially the impact of global networks and social media, how to increase effectiveness through better storytelling, and concludes by looking at the role and benefit of a Red Information Operations Team. We assert that, while many aspects of this situation have and continue to change, many of the fundamental principles of effective communication have been with us since the earliest days of civilization. If we focus on these essential elements of storytelling and apply them to our modern-day environment, we will be far more effective in support of our strategic and tactical objectives.
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Brunner, Brigitta. "Community, Engagement, and Democracy: Re-envisioning Public Relations and Public Interest Communications through Civic Professionalism." Journal of Public Interest Communications 1, no. 1 (April 28, 2017): 45. http://dx.doi.org/10.32473/jpic.v1.i1.p45.
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This paper explores how public relations and public information communication can rise above an era of fake news and alternative facts. The author investigates how public relations and public interest communications fit with the concept of civic professionalism as a way of building community and engagement. Civic professionalism is a framework that incorporates the values of education with civic inquiry, reflection, and practical work. Thoughts for how public relations may shape and contribute to public interest communications by promoting dialogue in support of democracy to keep social trust and civic bonds intact are also examined.
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Maynard, Lily T., Jennifer R. Torchalski, Zachariah J. Gezon, Karlisa A. Callwood, M. Andrew Stamper, Mandi W. Schook, and Claire Martin. "Does Active or Informative Messaging Result in Greater Conservation Engagement?" Conservation 4, no. 2 (May 8, 2024): 236–52. http://dx.doi.org/10.3390/conservation4020016.
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Strategic communication can motivate target audiences to take conservation action. Yet, whether audiences are motivated by more information or more influential visuals is unclear. Using online surveys, we compared different visual communication strategies using text, graphics, and photographs for encouraging parrotfish-friendly conservation behaviors to see which one yields greater emotion, interest, and intended action. Experiment 1 explored whether a scientific-oriented poster would be more or less effective in promoting conservation behaviors than a graphical poster using social marketing techniques. Experiment 2 contrasted the two posters with a photograph and graphic icons without text against a blank control. Results revealed how engaging visuals can inspire reactions and behavioral intentions. The posters both elicited positive reactions, but with less text and content to process, the social marketing poster more efficiently inspired the desired reactions. This work highlights that conservation communications can strategically use psychology and graphics to efficiently inspire desired actions.
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Zheng, Lei, Zhiqiang Jia, Hui Guan, Liang Ma, Karthik Chandran, and K. Deepa Thilak. "Task Modelling of Sports Events for Personalized Video Streaming Data in Augmentative and Alternative Communication." International Journal of Multimedia Data Engineering and Management 12, no. 4 (October 2021): 1–19. http://dx.doi.org/10.4018/ijmdem.2021100101.
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Augmentative and alternative messaging systems will allow people to speak to improve sports skills and increase engagement and participation in everyday activities. It is an effective tool that can provide people with more control over contact and minimize dissatisfaction. Augmentative and alternative communication's challenging characteristics include lack of sports learning, social interaction, and lack of participation in sports events. In this paper, video-based augmentative communication design (V-BACD) has been proposed to enhance sports learning, facilitate social interaction, and increase society's participation in communication partners. The communication matrix coding technique is implemented to improve sports knowledge and encourage social contact between partners. Community temporal analysis is introduced to strengthen society engagement in the communication partner in an event. The simulation analysis is performed based on accuracy, performance, and efficiency and proves the proposed framework's reliability.
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Cerioni, Eva. "Fostering Stakeholder Engagement through Companies’ Website: A Comparison between Sector." International Journal of Business and Management 16, no. 2 (January 30, 2021): 96. http://dx.doi.org/10.5539/ijbm.v16n2p96.
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During the years, different authors underline the role of CSR communication as an instrument of transparency towards the stakeholders of each company. In the scenario emerge the importance of stakeholder engagement for estabilish between company and stakeholders “proactive and ongoing dialogue”, trough Internet and it’s tools as a facilitator of corporate communicative action. With the aim of communicating with the stakeholders, companies can implement different methods of engagement. Operating in different sectors many time it is an additional variable that influences the practice of CSR communication, will it be the same for the stakeholder engagement methods adopted? This contribution analyses, through a content analysis, all the stakeholder engagement tools used by the 316 companies listed in DJSI on their institutional websites. The DJSI companies are strongly motivated to commit in economic, social and environmental terms and belonging to 24 different sectors thus allowing to carry out inter-sectoral analyzes. There are two main results: prevailing use of one-way communication tools regardless of the sector of the company and a widespread choice to use social media as the main two-way communication tool. If the sector of belonging, in other study has turned out to be an influential variable, the same cannot be said in relation to stakeholder engagement tools. This study has three main limitations: data change speed, language and method. In the future, understanding the expectations and needs of stakeholders related to CSR communication could be intersting to analyse.
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Ettinger, Joshua, Peter Walton, James Painter, Shannon Osaka, and Friederike E. L. Otto. "“What’s Up with the Weather?” Public Engagement with Extreme Event Attribution in the United Kingdom." Weather, Climate, and Society 13, no. 2 (April 2021): 341–52. http://dx.doi.org/10.1175/wcas-d-20-0155.1.
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AbstractThe science of extreme event attribution (EEA)—which connects specific extreme weather events with anthropogenic climate change—could prove useful for engaging the public about climate change. However, there is limited empirical research examining EEA as a climate change communication tool. To help fill this gap, we conducted focus groups with members of the U.K. public to explore benefits and challenges of utilizing EEA results in climate change advocacy messages. Testing a range of verbal and visual approaches for communicating EEA, we found that EEA shows significant promise for climate change communication because of its ability to connect novel, attention-grabbing, and event-specific scientific information to personal experiences and observations of extreme events. Communication challenges include adequately capturing nuances around extreme weather risks, vulnerability, adaptation, and disaster risk reduction; expressing scientific uncertainty without undermining accessibility of key findings; and difficulties interpreting mathematical aspects of EEA results. On the basis of our findings, we provide recommendations to help address these challenges when communicating EEA results beyond the climate science community. We conclude that EEA can help catalyze important dialogues about the links between extreme weather and human-driven climate change.
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Sahoo, Saroj Kumar, Anatolii O. Zadoia, Valavadra Sahu, and Sandhyarani Sahoo. "RESILIENCE FACTORS IN SALES WORKERS: SOCIAL COMMUNICATIONS, SOCIAL CHANGE, AND SOCIAL ENGAGEMENT." Academic Review 1, no. 60 (January 2024): 50–61. http://dx.doi.org/10.32342/2074-5354-2024-1-60-4.
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Employee of any organization starts his/her recognitions from the society that ultimately reach the organization, where he/she earns the livelihood. So, the resiliency of an employee (sales-force of any commercial organization in this study) should be understood on the touch-points of salesemployee with society. On this context, the main purpose of this study is to explore the strategic relationships of social communication, social change, and social engagement of the sales-employees to build the concerned employees’ resiliency. With the descriptive research design, this research-work is intended to study the above said relationship by extensive literature review. Major outcomes of this study refer that social communication in varying level makes the employee of an organization engage with the social activities and simultaneously develop the psychological adjustment of the concerned sales-employee towards social change. Finally, the social engagement and self-accommodation to the social change build the resilient sales-force of the concerned retail organization. A conceptual model is developed that justifies the above outcomes, which is the major contribution or novelty of this study. Thus, the industrial implication of the said outcomes is that any commercial organization should develop the social orientation of their sales-force by developing their social communication continuously, which in turn enables the concerned sales-employees for better adoptability to any social changes, for insulate themselves for adverse social (market) conditions, and for productive social engagement in the marketing orientations. The said causal relationship ultimate give the return to the organization in the form of resilient sales-force. And, social implication refers that the society will be aware of the truth regarding the functioning of sales-functions of organization in the context of social contribution of those organizations.
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Raza, Mohsin, Muhammad Fayyaz Khokhar, Muhammad Zubair, and Mughesa Rubab. "Impact of Transparent Communication in HR Governance: Fostering Employee Trust and Engagement." Bulletin of Business and Economics (BBE) 12, no. 3 (October 20, 2023): 558–66. http://dx.doi.org/10.61506/01.00068.
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This comprehensive study investigates the dynamic landscape of Human Resources (HR) governance in modern organizations, particularly in the context of diverse industries in Pakistan. Executives specializing in internal communications and HR were interviewed to glean insights into the evolving role of HR and its intersection with effective internal communication strategies. The research employed a qualitative approach, conducting in-depth interviews either face-to-face or via telephone, recording and transcribing the conversations. The participating executives, selected through a snowball technique, provided diverse perspectives from financial services, utilities, retailing, and more. The study employed cluster analysis to code interview data, identify key themes, and visualize patterns using a mindmap. The findings illuminate the heightened significance of employee engagement, the strategic management of organizational reputation, trust-building through dialogue, ownership of communication channels, and the enduring value of face-to-face communication in shaping contemporary HR practices. While the study acknowledges its limitations in sample size, it lays the groundwork for future research directions and contributes valuable insights to the evolving landscape of HR governance in the Pakistani organizational context.
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Silva, Joana, and Karen Bultitude. "Best practice in communications training for public engagement with science, technology, engineering and mathematics." Journal of Science Communication 08, no. 02 (May 18, 2009): A03. http://dx.doi.org/10.22323/2.08020203.
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Effective training in key communications skills is critical for successful public engagement. However, what are the secrets to designing and delivering an effectual training course? This paper outlines key findings from a research study into communication training programmes for public engagement with STEM (science, technology, engineering and mathematics). The research focused on training in direct communication methods, (as separate from media training) and encompassed both trainers and trainees, the latter group spanning across both scientists and explainers. The findings indicated that training courses are effective at increasing involvement in science communication events and trainees feel more confident and able to engage due to training. An interactive style was found to be a key element of training courses. Demonstrations of good practice followed by own performance with feedback were also important, preferably involving a ‘real’ audience. A list of guidelines on best practice has been developed which offers practical advice.
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Pérez-Escoda, Ana, Carlos Jiménez-Narros, Marta Perlado-Lamo-de-Espinosa, and Luis Miguel Pedrero-Esteban. "Social Networks’ Engagement During the COVID-19 Pandemic in Spain: Health Media vs. Healthcare Professionals." International Journal of Environmental Research and Public Health 17, no. 14 (July 21, 2020): 5261. http://dx.doi.org/10.3390/ijerph17145261.
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An increased use of social networks is one of the most far-reaching consequences of the COVID-19 pandemic. Aside from the traditional media, as the main drivers of social communication in crisis situations, individual profiles have emerged supported by social networks, which have had a similar impact to the more specialized communication media. This is the hypothesis of the research presented, which is focused on health communication and based on a virtual ethnography methodology with the use of social metrics. The aim is to understand the relationship established between the population in general and digital media in particular through the measurement of engagement. In this regard, a comparative study was carried out that describes this phenomenon over a period of six months on three social networks: YouTube, Twitter and Instagram, with a sample composed of specialized health media versus healthcare professionals. The results point to a new communications model that opens up a new space for agents whose content has a degree of engagement comparable to and even exceeding that of digital media specialized in health communication. The conclusions show that the crisis of the pandemic has accelerated the transformation of the communication sector, creating new challenges for the communication industry, media professionals, and higher education institutions related to market demands.