Relevant bibliographies by topics / Communication mix

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Communication mix'

Author: Grafiati
Published: 4 June 2021
Last updated: 3 February 2022

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Journal articles on the topic "Communication mix"

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Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

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Clarke, Jackie. "Farm accommodation and the communication mix." Tourism Management 17, no. 8 (December 1996): 611–16. http://dx.doi.org/10.1016/s0261-5177(97)84224-0.

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Siano, Alfonso, Maria Palazzo, Pantea Foroudi, and Agostino Vollero. "Rethinking Bernstein communication wheel." Bottom Line 30, no. 3 (November 13, 2017): 186–94. http://dx.doi.org/10.1108/bl-08-2017-0018.

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Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a starting point in the examination of corporate communication mix, but it is not as such of great help to the decision maker. Findings The findings of reviewing literature highlight that the principle of a clear distinction between strategic decisions and operational decisions is applicable also in the field of corporate communication. For each stakeholder relationship, the authors’ framework suggests typical combinations of activities and means to be used. These combinations are useful to experiment with expert systems which are functional to the choices of corporate communication mix. Practical implications The analysis of communication gaps gives directions for formulating strategic decisions. In this framework, tactical decisions concern the components of the communication mix architecture (or communication chain): activities, means and vehicles of communication. On the contrary, Bernstein’s communication wheel includes only generic channels (or media) and gives no indications as to the architecture of the communication mix. Originality/value This study illustrates the hierarchy of decisions relating to corporate communication mix, the communication wheel could also be useful in communication planning. If this assumption is held to be true it then becomes possible to lay out a framework for a progressive decision-making path that means making sequential choices (first strategic, then tactical). In the stakeholder approach, the aim of strategic decisions is to choose the stakeholder groups on which a firm has to focus its corporate communication activities.
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Todorova, Gergana, and Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs." SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.

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Marketing communications show a favorable impact on all aspects of the company’s activities. They play an essential role in shaping the final economic results. The purpose of the research is to study the effects of elements for marketing communication mix on the business results of selected small and medium enterprises in Stara Zagora district, Bulgaria. The collection of primary data has been developed and disseminated to the owners/managers of SME’s survey. The research uses a descriptive and casual research approach to identify the impact of individual communication elements - advertising, sales promotion, and direct marketing on some financial parameters, such as the profit, sales, and profitability of the companies. The result shows statistical significance between advertising, sales promotion, and financial indicators: profit and net sales revenue. Recommendations were made to the SME managers regarding the use of promotional activities, using communication channels to inform and keep up to date customers, the effectiveness of the types of media, and more.
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Gasu, Edward Ntim, Hubert Senanu Ahor, and Lawrence Sheringham Borquaye. "Peptide Mix from Olivancillaria hiatula Interferes with Cell-to-Cell Communication in Pseudomonas aeruginosa." BioMed Research International 2019 (September 24, 2019): 1–12. http://dx.doi.org/10.1155/2019/5313918.

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Bacteria in biofilms are encased in an extracellular polymeric matrix that limits exposure of microbial cells to lethal doses of antimicrobial agents, leading to resistance. In Pseudomonas aeruginosa, biofilm formation is regulated by cell-to-cell communication, called quorum sensing. Quorum sensing facilitates a variety of bacterial physiological functions such as swarming motility and protease, pyoverdine, and pyocyanin productions. Peptide mix from the marine mollusc, Olivancillaria hiatula, has been studied for its antibiofilm activity against Pseudomonas aeruginosa. Microscopy and microtiter plate-based assays were used to evaluate biofilm inhibitory activities. Effect of the peptide mix on quorum sensing-mediated processes was also evaluated. Peptide mix proved to be a good antibiofilm agent, requiring less than 39 μg/mL to inhibit 50% biofilm formation. Micrographs obtained confirmed biofilm inhibition at 1/2 MIC whereas 2.5 mg/mL was required to degrade preformed biofilm. There was a marked attenuation in quorum sensing-mediated phenotypes as well. At 1/2 MIC of peptide, the expression of pyocyanin, pyoverdine, and protease was inhibited by 60%, 72%, and 54%, respectively. Additionally, swarming motility was repressed by peptide in a dose-dependent manner. These results suggest that the peptide mix from Olivancillaria hiatula probably inhibits biofilm formation by interfering with cell-to-cell communication in Pseudomonas aeruginosa.
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Prasetyo, Agung Slamet. "Strategi Komunikasi Pemasaran Bisnis Tiket Online Studi Kasus Tiket2.Com." Kajian Bisnis STIE Widya Wiwaha 25, no. 1 (March 21, 2017): 74–87. http://dx.doi.org/10.32477/jkb.v25i1.231.

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Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.
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Lane Keller, Kevin. "Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs." Journal of Marketing Management 17, no. 7-8 (August 2001): 819–47. http://dx.doi.org/10.1362/026725701323366836.

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Genchev, E., and G. Todorova. "Sales promotion activities – effective tool of marketing communication mix." Trakia Journal of Science 15, Suppl.1 (2017): 181–85. http://dx.doi.org/10.15547/tjs.2017.s.01.033.

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Tulasi, Dominikus. "Marketing Communication dan Brand Awareness." Humaniora 3, no. 1 (April 30, 2012): 215. http://dx.doi.org/10.21512/humaniora.v3i1.3253.

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The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and the ease with which that name is evoked. Brand awareness is the basic dimension of brand equity. From an indivual consummer’s perspective a brand has no equity unless the consummer is at least aware of the brand. Achieving brand awareness is the initial challenge for new brands, while maintaining high levels of brand awareness is an ongoing task for all established brands. As a matter of fact marketing communication can influence brand awareness when all tools of marketing mix performed optimally in its application.
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Odine, PhD, Maurice. "An Assessment of Communication Challenges during COVID-19." Research in Health Science 6, no. 2 (April 23, 2021): p22. http://dx.doi.org/10.22158/rhs.v6n2p22.

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Communication for COVID-19 is to educate the public about protecting themselves from infections. Having sprung wildly from Wuhan, China, the virus has spread from the United States and 31 territories. Strazewski (2020) writes, “How Science Communication is failing during Covid-19,” published in the Journal of American Medical Association, regrets prevalent inadequacy of reporting. Organizations such as World Health Origination (WHO) and Centers for Disease Control (CDC) admit communication is important, asserting that trust, transparency, public interest, and planning are crucial in messaging. Companies should, therefore, rethink advertising and promotion strategies and reassure shareholders and stakeholders of the volatility of the epidemic. In “Evolving Outbreaks and Evolving Communication,” the authors acknowledge that before an outbreak is recognized and an investigation begins, a limited number of persons might be exposed to health risks without experiencing illness. Unlike yesteryears, communicating health messages today during an outbreak calls for a mix of channels that include social media management. Furthermore, partnerships should be developed between the science community and communications specialist from a global perspective.
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Dissertations / Theses on the topic "Communication mix"

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Lišková, Barbora. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241617.

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The goal of the thesis is to propose measures to improve the communication mix based on the analysis of current state of the communication mix of the company. The Thesis is dividend into theoretical, analytical and proposition part. The teoretical part is to introduce the teoretici background needed for analyzing analytical and proposal part. . Second part contains the introduction of the company and the analysis of current situation. In the proposition partdelas with a proposal of measures to improve the current state of the communication mix of the company.
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Havlíková, Petra. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319211.

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The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures to improve it. The Thesis is divided into three parts, namely theoretical, analytical and propositional. In the theoretical part are defined theoretical background, which serves as the basis for the development of analytical and propositional part. In the practical part is introduced the selected company and are performed the analysis of current state of the communication mix. Analysis results are used in the propositional part of the Thesis, which describes the measures to improve the current communication mix of the company.
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Veselý, Tomáš. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377435.

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The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures, which will lead to their improvement. This thesis is divided into three parts – theoretical, analytical and propositional. The theoretical part is dealing with defining theoretical background which serves as the basis for the development of analytical and propositional part. In the second part is introduced the selected company and are performed the analysis of current state of the communication mix. Results of these analyses are used in the third part of the thesis, which describes the measures to improve the current communication mix of the company.
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Šváb, Michal. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442970.

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The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.
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Drnková, Jana. "Komunikační strategie nového produktu na trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197236.

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Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.
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Černohorská, Karolína. "Uvedení nového produktu Bonduelle na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262326.

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The thesis is focuse on contemporary brand marketing, which these days is increasingly facing with oversupply and increasing competition. More than ever before, marketing is becoming the most important components of the company management, especially in FMCG companies. In the theoretical part I deal with the key concepts of marketing and describe in detail the marketing and the communication mix of B2C companies. I will get to the topic of brand marketing and the areas associated with it, such as marketing research, marketing and communications strategies based on business objectives. In the practical part the reader will get a chance to see the detailed proces of new product launch onto the Czech market within the canned vegetables segment and the retail chain. In the first half I will describe the product launch and the steps taken with regards to communication. I will describe the current market trends within the pickled vegetable´s market and the development of competitive brands, especially the problem of the growing influence of private labels. The second part will describe the communication mix of the launched novelty and the proposed changes based on the findings. At the end I will propose the new ATL support for the novelty
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Fikejzová, Kristýna. "Marketingová komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377580.

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This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.
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Horáková, Pavla. "Návrh komunikačního mixu pro prodej potravin." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377635.

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The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales.
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Veselík, Marek. "Vývoj a specifika komunikačního mixu na bankovním trhu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9116.

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The main objective of my diploma thesis is on the basis of the analysis and comparison of advertising campaigns of selected banks to find answer for questions, how people perceive the bank advertisement, what character have bank advertisement, what target groups the banks in advertising messages to achieve, what media they use, how high sums they spend for purchase of media space by year, how these advertising campaigns show in profits of banks and to propose the banks new possibilities of communication, which they can direct the current and potential clients.
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Žďárská, Lada. "Marketingová komunikace při zavádění nového výrobku na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11472.

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Aim of this thesis was to describe the process of introducing the new product and marketing communications of new haircolor Casting Creme Gloss from L'Oéal Paris. The right combination of marketing tools was crucial with introducing new product, especially communication mix that was thoroughly analyzed and evaluated.
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Books on the topic "Communication mix"

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Baena, Guillermina. Credibilidad política y marketing mix. México: McGraw Hill, 1998.

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Wiseman, Paul. The extent of below the line marketing in the communication mix. [s.l: The Author], 1996.

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Sunarto and Aswad Ishak. Mix methodology dalam penelitian komunikasi: Dilengkapi dengan aplikasi metode penelitian. [Jakarta]: Aspikom, 2011.

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Markteinführung von Produktinnovationen in der Medizintechnik: Eine empirische Untersuchung zur Ausgestaltung des Kommunikations-Mix. Berlin: Duncker & Humblot, 2011.

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C, Williams John. Getting retail right!: Improving productivity with the right communication, training, merchandising, marketing, and tenant-mix/leasing strategies. New York: International Council of Shopping Centers, 2004.

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Bruce, Tulgan, ed. Managing the generation mix: From collision to collaboration. Amherst, Mass: HRD Press, 2002.

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Savage, Aaran B. Sports sponsorship in the marketing communications mix. [s.l: The Author], 1996.

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Associates, Wedgwood Markham. Targeting the specifier: The marketing communications mix : 2000 report. London): Wedgwood Markham Associates (Coach House, Ealing Green, London W5 5ER, 2000.

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Kagan, M. S. Mir obshchenii͡a︡: Problema mezhsubʺektnykh otnosheniĭ. Moskva: Izd-vo polit. lit-ry, 1988.

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Kagan, M. S. Mir obshcheniya: Problema mezhsub"ektnykh otnoshenii. Moskva: Politizdat, 1988.

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Book chapters on the topic "Communication mix"

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Kirchgeorg, Manfred, Christiane Springer, and Christian Brühe. "Gestaltung und Implementierung des Live Com-Mix." In Live Communication Management, 94–177. Wiesbaden: Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8505-7_3.

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Mitterfellner, Olga. "The Marketing Mix and communications tools." In Fashion Marketing and Communication, 40–59. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-3.

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Zheng, Ming, Haixin Duan, and Jianping Wu. "Anonymous Communication over Invisible Mix Rings." In Algorithms and Architectures for Parallel Processing, 182–93. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-24650-0_16.

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Kalita, Nayan Jyoti, and Navanath Saharia. "Language Identification on Code-Mix Social Text." In Proceedings of the International Conference on Computing and Communication Systems, 433–40. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6890-4_42.

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Köttgen, Larissa, Stefan Schröder, Esther Borowski, Anja Richert, and Ingrid Isenhardt. "Flipped Classroom on Top – Excellent Teaching Through a Method-Mix." In Automation, Communication and Cybernetics in Science and Engineering 2015/2016, 325–38. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42620-4_26.

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Nitschke, Mirja, Philipp Holler, Lukas Hartmann, and Doğan Kesdoğan. "MixMesh Zones – Changing Pseudonyms Using Device-to-Device Communication in Mix Zones." In Secure IT Systems, 38–53. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-03638-6_3.

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Contero-López, Pilar, Carmen Torrecilla-Moreno, Carmen Escribá-Pérez, and Manuel Contero. "Understanding Fashion Brand Awareness Using Eye-Tracking: The Mix-and-Match Approach." In Advances in Creativity, Innovation, Entrepreneurship and Communication of Design, 432–40. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-80094-9_51.

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Haftor, Darek, Stig C. Holmberg, Ulrica Löfstedt, Christina Amcoff Nyström, and Lena-Maria Öberg. "Provincial Designer Design: A Creative Mix of Hard Restrictions and Soft Visions of an Information Systems Educational Program." In IFIP Advances in Information and Communication Technology, 399–408. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-23315-9_45.

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Daxböck, Jennifer, Maria Laura Dulbecco, Sintija Kursite, Tommy Kristoffer Nilsen, Andrada Diana Rus, Joanne Yu, and Roman Egger. "The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis." In Information and Communication Technologies in Tourism 2021, 244–55. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_22.

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AbstractInstagram has been an emerging platform for tourists to share their experiences and connect with other users in the multiphasic travel stages. Despite the huge number of photographs shared on Instagram on a daily basis, it remains ambiguous regarding the underlying motives of tourists’ posting behaviour. Thus, this study aims to conceptualise a framework based on the internal and external triggers of sharing travel photographs through a mix methods design involving diary studies and questionnaires. By conducting a path analysis, this study presents and validates a theoretical model including various motivational factors; namely enjoyment, self-esteem, recognition, interests, social norms, goals, social ties, social status and prestige, self-efficiency, outcome expectations and memorabilia. Meanwhile, this research clusters young techsavvy tourists into four distinct segments based on their behaviour of using Instagram while traveling. By bridging motivational theories, social psychology, and social media in the context of tourism, this research extends literature related to user-generated content and Instagram. Practically, this research allows marketers to optimise the effectiveness of marketing strategies based on the characteristics of tourists and their behaviour on social media platforms.
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Köttgen, Larissa, Stephanie Winter, Stefan Schröder, Anja Richert, and Ingrid Isenhardt. "Integrating Blended Learning – On the Way to an Excellent Didactical Method-Mix for Engineering Education." In Automation, Communication and Cybernetics in Science and Engineering 2015/2016, 339–52. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42620-4_27.

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Conference papers on the topic "Communication mix"

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Weiyu Xu and Lifeng Lai. "Compressed hypothesis testing: To mix or not to mix?" In 2013 51st Annual Allerton Conference on Communication, Control, and Computing (Allerton). IEEE, 2013. http://dx.doi.org/10.1109/allerton.2013.6736697.

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Sasikumar, Midhun, K. N. Sreehari, and Ramesh Bhakthavatchalu. "Systolic Array Implementation of Mix Column and Inverse Mix Column of AES." In 2019 International Conference on Communication and Signal Processing (ICCSP). IEEE, 2019. http://dx.doi.org/10.1109/iccsp.2019.8697927.

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Yogatama, Astri, and Lisa Ongko Wijaya. "Information Richness in organizational mix mediated communication: Coordination across region." In 2012 IEEE Symposium on Business, Engineering and Industrial Applications (ISBEIA). IEEE, 2012. http://dx.doi.org/10.1109/isbeia.2012.6422891.

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Tran, Minh-Triet, Anh-Duc Duong, and Isao Echizen. "RPROB - a family of binomial-mix-based anonymous communication systems." In 2009 IEEE 6th International Conference on Mobile Adhoc and Sensor Systems (MASS). IEEE, 2009. http://dx.doi.org/10.1109/mobhoc.2009.5336923.

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Jung, Yoosuk, Juyung Seo, Kyungsuk Lhee, and Manpyo Hong. "Unobservable Mix: Hiding Communication with Uniform Shape of Network Traffic." In 2007 International Conference on Convergence Information Technology (ICCIT 2007). IEEE, 2007. http://dx.doi.org/10.1109/iccit.2007.4420609.

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Jung, Yoosuk, Juyung Seo, Kyungsuk Lhee, and Manpyo Hong. "Unobservable Mix: Hiding Communication with Uniform Shape of Network Traffic." In 2007 International Conference on Convergence Information Technology (ICCIT 2007). IEEE, 2007. http://dx.doi.org/10.1109/iccit.2007.172.

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Rahayu, Nuryani Tri, and Joko Suryono. "Traditional and Digital Media; Cultural Communication Mix in Sekaten Tradition." In International Conference on Community Development (ICCD 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.201017.125.

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Wang, Cen, Hong Cao, Shenzhen Yang, Junyuan Guo, Hongxiang Guo, and Jian Wu. "Decision Tree Classification based Mix-flows scheduling in Optical Switched DCNs." In Optical Fiber Communication Conference. Washington, D.C.: OSA, 2018. http://dx.doi.org/10.1364/ofc.2018.w1c.4.

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Mishra, Abhishek, and Parv Venkitasubramaniam. "The anonymity of an almost fair chaum mix." In 2011 49th Annual Allerton Conference on Communication, Control, and Computing (Allerton). IEEE, 2011. http://dx.doi.org/10.1109/allerton.2011.6120235.

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Ivanova, Lyubov. "Romantic Aesthetics In The Parody «Miss Mix» By Bret Harte." In International Scientific and Practical Conference «MAN. SOCIETY. COMMUNICATION». European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.05.02.52.

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Reports on the topic "Communication mix"

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Beiker, Sven. Unsettled Issues Regarding Communication of Automated Vehicles with Other Road Users. SAE International, November 2020. http://dx.doi.org/10.4271/epr2020023.

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The focus of this SAE EDGE™ Research Report is to address a topic overlooked by many who choose to view automated driving systems and AVs from a “10,000-foot” perspective: how automated vehicles (AVs) will actually communicate with other road users. Conventional (human-driven) vehicles, bicyclists, and pedestrians already have a functioning system of understating each other while on the move. Adding automated vehicles to the mix requires assessing the spectrum of existing modes of communication – both implicit and explicit, biological and technological, and how they will interact with each other in the real world. The impending deployment of AVs represents a major shift in the traditional approach to ground transportation; its effects will inevitably be felt by parties directly involved with the vehicle manufacturing and use and those that play roles in the mobility ecosystem (e.g., aftermarket and maintenance industries, infrastructure and planning organizations, automotive insurance providers, marketers, telecommunication companies). Unsettled Issues Regarding Communication of Automated Vehicles with Other Road Users brings together the multiple scenarios we are likely to see in a future not too far away and how they are likely to play out in practical ways.
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Koushik, A., E. Stephan, Q. Zhao, D. King, and J. Hardwick. Path Computation Element Communication Protocol (PCEP) Management Information Base (MIB) Module. RFC Editor, December 2014. http://dx.doi.org/10.17487/rfc7420.

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Tate, David L., Scott A. Kapuschansky, and John B. Wood. Dragon Warrior Communications Relay Testing Using the K-MAX Helicopter. Fort Belvoir, VA: Defense Technical Information Center, April 2003. http://dx.doi.org/10.21236/ada413652.

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Preisig, James. Mid and High Frequency Ocean Acoustic Channel Variability and its Impact on Underwater Acoustic Communications. Fort Belvoir, VA: Defense Technical Information Center, September 2009. http://dx.doi.org/10.21236/ada531412.

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Eise, Jessica, Natalie Lambert, Tiwaladeoluwa Adekunle, and Laura Eise. More Inclusive, More Practical: Climate Change Communication Research to Serve the Future. Purdue University, 2020. http://dx.doi.org/10.5703/1288284317278.

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Climate change impacts are being felt around the world, threatening human well-being and global food security. Social scientists in communication and other fields, in tandem with physical scientists, are critical for implementing mitigation and adaptation strategies effectively and equitably. In the face of rapidly evolving circumstances, it is time to take stock of our current climate change communication research and look toward where we need to go. Based on our systematic review of mid- to current climate change research trends in communication as well as climate change response recommendations by the American Meteorological Society, we suggest future directions for research. We urgently recommend communication research that (1) addresses immediate mitigation and adaptation concerns in local communities and (2) is more geographically diverse, particularly focusing on the African continent, the Caribbean, Latin America, the Middle East and certain parts of Asia.
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Author, Not Given. Appendix B of the Final Report of the Mid-Atlantic Marine Wildlife Surveys, Modeling, and Data. Workshop to Establish Coordination and Communication. Office of Scientific and Technical Information (OSTI), July 2013. http://dx.doi.org/10.2172/1220205.

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Author, Not Given. Appendix D of the Final Report of the Mid-Atlantic Marine Wildlife Surveys, Modeling, and Data. Workshop to Establish Coordination and Communication. Office of Scientific and Technical Information (OSTI), July 2013. http://dx.doi.org/10.2172/1220209.

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8

Oltarzhevskyi, Dmytro. HISTORICAL FEATURES OF CORPORATE MEDIA FORMATION IN UKRAINE AND IN THE WORLD. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11067.

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The article examines the world and Ukrainian history of corporate periodicals. The main purpose of this study is to reproduce an objective global picture of the emergence and formation of corporate periodicals, taking into account the business and socio-economic context. Accordingly, its tasks are to compare the conditions and features of corporate media genesis in different countries, to determine the main factors of their development, as well as to clarify the transformations of the terminological apparatus. The research is based on mostly foreign secondary scientific works published from 1915 to the present time. The literature was studied using methods such as overview, historical, functional and thematic analysis, description, and generalization. A systematic approach was used to determine the role and place of each element in the system, as well as to comprehensively consider the object in the general historical context and within the current scientific discourse. The method of systematization made it possible to establish internal and external connections, patterns and contradictions in the development of the object of study. The main historical milestones on this path are identified, examples of the first successful corporate publications and their contribution to business development, public relations, and corporate communications are considered. It was found that corporate media emerged in the mid-nineteenth century spontaneously, on the wave of practical business needs in response to industrialization, company increase, staff growth, and consumer market development. Their appearance preceded the formation of the public relations industry and changed the structure of the information space. The scientific significance of this research is that the historical look at the evolution of corporate media provides an understanding of their place, influence, capabilities, and growing communicative role in the digital age.
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Tull, Kerina. Social Inclusion and Immunisation. Institute of Development Studies (IDS), February 2021. http://dx.doi.org/10.19088/k4d.2021.025.

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The current COVID-19 epidemic is both a health and societal issue; therefore, groups historically excluded and marginalised in terms of healthcare will suffer if COVID-19 vaccines, tests, and treatments are to be delivered equitably. This rapid review is exploring the social and cultural challenges related to the roll-out, distribution, and access of COVID-19 vaccines, tests, and treatments. It highlights how these challenges impact certain marginalised groups. Case studies are taken from sub-Saharan Africa (the Democratic Republic of Congo, South Africa), with some focus on South East Asia (Indonesia, India) as they have different at-risk groups. Lessons on this issue can be learned from previous pandemics and vaccine roll-out in low- and mid-income countries (LMICs). Key points to highlight include successful COVID-19 vaccine roll-out will only be achieved by ensuring effective community engagement, building local vaccine acceptability and confidence, and overcoming cultural, socio-economic, and political barriers that lead to mistrust and hinder uptake of vaccines. However, the literature notes that a lot of lessons learned about roll-out involve communication - including that the government should under-promise what it can do and then over-deliver. Any campaign must aim to create trust, and involve local communities in planning processes.
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