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Dissertations / Theses on the topic 'Communication mix'

Author: Grafiati

Published: 4 June 2021

Last updated: 3 February 2022

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1

Lišková, Barbora. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241617.

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The goal of the thesis is to propose measures to improve the communication mix based on the analysis of current state of the communication mix of the company. The Thesis is dividend into theoretical, analytical and proposition part. The teoretical part is to introduce the teoretici background needed for analyzing analytical and proposal part. . Second part contains the introduction of the company and the analysis of current situation. In the proposition partdelas with a proposal of measures to improve the current state of the communication mix of the company.

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2

Havlíková, Petra. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319211.

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The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures to improve it. The Thesis is divided into three parts, namely theoretical, analytical and propositional. In the theoretical part are defined theoretical background, which serves as the basis for the development of analytical and propositional part. In the practical part is introduced the selected company and are performed the analysis of current state of the communication mix. Analysis results are used in the propositional part of the Thesis, which describes the measures to improve the current communication mix of the company.

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Veselý, Tomáš. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377435.

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The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures, which will lead to their improvement. This thesis is divided into three parts – theoretical, analytical and propositional. The theoretical part is dealing with defining theoretical background which serves as the basis for the development of analytical and propositional part. In the second part is introduced the selected company and are performed the analysis of current state of the communication mix. Results of these analyses are used in the third part of the thesis, which describes the measures to improve the current communication mix of the company.

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Šváb, Michal. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442970.

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The Master thesis is based around the planning of the communication mix of a specific firm. It consists of three main parts. The first part is theoretical, and contains theoretical resources and concepts related to the subject matter from the standpoint of marketing and the communication mix. The analytical section introduces the subject firm and contains the necessary analyses. The thesis also includes research in the form of a survey. For a conclusion, the project proposes possible methods of improving the communication mix based on the gathered data.

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Drnková, Jana. "Komunikační strategie nového produktu na trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197236.

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Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.

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Černohorská, Karolína. "Uvedení nového produktu Bonduelle na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262326.

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The thesis is focuse on contemporary brand marketing, which these days is increasingly facing with oversupply and increasing competition. More than ever before, marketing is becoming the most important components of the company management, especially in FMCG companies. In the theoretical part I deal with the key concepts of marketing and describe in detail the marketing and the communication mix of B2C companies. I will get to the topic of brand marketing and the areas associated with it, such as marketing research, marketing and communications strategies based on business objectives. In the practical part the reader will get a chance to see the detailed proces of new product launch onto the Czech market within the canned vegetables segment and the retail chain. In the first half I will describe the product launch and the steps taken with regards to communication. I will describe the current market trends within the pickled vegetable´s market and the development of competitive brands, especially the problem of the growing influence of private labels. The second part will describe the communication mix of the launched novelty and the proposed changes based on the findings. At the end I will propose the new ATL support for the novelty

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7

Fikejzová, Kristýna. "Marketingová komunikace podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377580.

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This diploma thesis deals with the marketing communication of the company Kostka-kolobka s.r.o. In the theoretical part are characterised important concepts related to marketing and marketing communication. The second part is focused on the introduction of the company and the description its current situation using marketing analyzes and questionnaire survey. The findings are summarized in the SWOT analysis. Based on the results from the analytical section, in the third part of the thesis are presented the suggestions to improve marketing communication.

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8

Horáková, Pavla. "Návrh komunikačního mixu pro prodej potravin." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377635.

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The focus of this master thesis is the marketing communication mix for an enterpreneur, who runs a grocery store business. On the basis of the theoretical knowledge, the analyzis of the current state of marketing comunnication was conducted. Following this analyzis, suggestions have been made on how to improve the existing communication mix for the grocery store, which will increase business awareness, attract new customers and lead to increased sales.

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9

Veselík, Marek. "Vývoj a specifika komunikačního mixu na bankovním trhu v České republice." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-9116.

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The main objective of my diploma thesis is on the basis of the analysis and comparison of advertising campaigns of selected banks to find answer for questions, how people perceive the bank advertisement, what character have bank advertisement, what target groups the banks in advertising messages to achieve, what media they use, how high sums they spend for purchase of media space by year, how these advertising campaigns show in profits of banks and to propose the banks new possibilities of communication, which they can direct the current and potential clients.

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10

Žďárská, Lada. "Marketingová komunikace při zavádění nového výrobku na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11472.

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Aim of this thesis was to describe the process of introducing the new product and marketing communications of new haircolor Casting Creme Gloss from L'Oéal Paris. The right combination of marketing tools was crucial with introducing new product, especially communication mix that was thoroughly analyzed and evaluated.

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11

Vondrová, Lucie. "Marketingová komunikace ve firmě Petra Clinic." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124595.

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This diploma thesis deals with the marketing communications for esthetic and slimming clinic Petra Clinic. The first part of the thesis is focused on the theoretical knowledge of marketing services, marketing communications and communication mix area. Competition and communications and media mix area is examined in the practical part. Finally, I proposed for the clinic a four-month communications campaign. The aim of my thesis is to find out how the Petra clinic communicates and what communication and media mix area is specific for the clinic. Based on this information the individual recommandations how to encourage esthetic and slimming clinic in its marketing are proposed.

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12

Stoklasová, Adriana. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402069.

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The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.

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13

Faltysová, Veronika. "Concept of marketing communication strategy of the firm ESAB." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75591.

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I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.

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14

Matoušková, Jana. "Návrh na zlepšení marketingové komunikace ve vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442935.

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The master thesis deals with the marketing communication of a specific company. The work is divided into three basic parts. The first part is theoretical, defines the basic concepts that are necessary to know to understand the topic. In the second part of the master thesis, a selected company is introduced in more detail, on which an analysis of the current state is performed. The last part contains suggestions for improving marketing communication, the proposals are based on theoretical knowledge along with an analysis of the company.

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15

Zavadilová, Hana. "Návrh komunikačního mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225327.

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This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied

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16

Tomášková, Lenka. "Marketingová komunikace realitní kanceláře." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2014. http://www.nusl.cz/ntk/nusl-233043.

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The diploma thesis deals with analysis of marketing communication. The theoretical part presents basic marketing and marketing communication terms. The practical part contains basic information on the reality estate office Lotos Reality. Next, it analyses the marketing communication of this specific company. By the means of questionnaire survey the proposals to improve the marketing communication were worked out and they are summarized in the conclusion

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17

Pokorná, Martina. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-228323.

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The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

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18

Turečková, Erika. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402073.

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The master thesis is focus on issue of travel agency, which acts as a mediator in the sale of tours to travel agencies. The thesis is structured into three main chapters. The first one is called Theoretical Basis of Work, which explains the basic concepts associated with the problem. Subsequently, another chapter called Problem Analysis and Current Situation is created. This chapter is processed through relevant analyzes. Finally, there is a chapter that contains suggestions for improving the current situation, which contribute to more effective promotion of propagation.

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Matoušková, Petra. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416872.

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This theses deals with the communication mix for the shop and e-shop. The theoretical part of the thesis deals with marketing terminology. The analytical part of the thesis contains current state of the company in order to discover its core problems and drawing up new communication mix. New communication mix should improve strenghten its market position and attract new customers.

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20

Kolářová, Jana. "Marketingová komunikace vybraných společností." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197206.

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This thesis deals with an analysis of marketing communication in two selected companies operating multiplexes. It is Premiere Cinemas Czech s.r.o and Cinestar s.r.o. The thesis is devided into a theoretical and practical part. Theoretical part focuses on marketing mix of services and particularly communication mix. Practical part compares marketing mix of both companies, their differences in individual parts and it aims at the tools of communication mix, especially sales support tools. This work also includes a questionnaire survey investigating whether respondents distinguish between individual companies and if they know and use sales support tools of multiplexes. Some recommendations have been suggested based on this.

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21

Mašková, Lucie. "Návrh komunikační strategie pro AVANZO a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221617.

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Master's thesis deals with questions one of the most important part of the marketing - communication strategy of the company. It provides compact information collection about the instruments of the marketing communication for getting effective business, including specific proposal for the company AVANZO a.s.

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22

Brzobohatý, Radek. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377594.

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The thesis is focused on proposal of communication mix for the company ELA, spol. s r.o. The theoretical part defines basic knowledges from marketing and the terms related to marketing communication. Furthermore, a detailed analysis of the current state of the company and made a specific proposal for a new communication mix, which should lead to the fulfillment of the objectives set.

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23

Navrátilová, Nikola. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402068.

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The thesis focuses mainly on the design of the communication mix of the selected company. It is divided into three main parts. The first part is focused on the theoretical basis for the given issue, defines basic definitions and terms related to marketing, marketing communications. It also focuses on the characteristics of selected analyses of the microenvironment and macroenvironment of the selected company, which are essential for the following parts of the diploma thesis. The second part is focused on the actual analysis of the current situation of the selected company and the third part on the actual design of the communication mix in order to comply with the basic objectives of the company.

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Sigmundová, Lenka. "Návrh komunikačního mixu pro Minipivovar Jeseník." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223565.

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This master´s thesis focuses on the proposal of new communication mix for the Microbrewery Jesenik company. The goal is to improve the promotional behaviour of the company throught critical analysis of existing marketing communication. Effort has been taken to quickly remove existing shortcomings of the current communication mix.

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Ziminová, Monika. "Návrh komunikačního mixu ve vybraném podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416874.

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The subject of this thesis is a proposal of a communication mix for a selected company BM Holding s.r.o. In the thesis it can be found a detailed analysis of the current state of the communication mix, the determination of possible deficiencies and the design of a new communication mix. The proposed communication mix should ensure a better market position for the company and attract new customers. The theoretical part of this thesis is focused on the basic concepts of marketing environment, marketing mix and communication.

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Kouřimská, Klára. "Marketingová strategie vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201672.

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This diploma thesis deals with the marketing strategy of a selected company. The theoretical part contains general solutions of creating a marketing strategy - such as defining a vision, a mission or strategic goals. After these general solutions the theoretical part also deals with the marketing mix and the communication mix. All theoretical bases mentioned in the first parts of the thesis are then reflected in the practical part, where the theory is applied to the biggest Czech internet retailer Alza.cz a.s. At the end of the thesis, there is the authors's evaluation of the marketing strategy of Alza.cz a.s. and reccomandations to the current strategy supported with own marketing research.

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Pelikánová, Adéla. "Návrh komunikačního mixu cateringové společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223999.

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Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.

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Vomela, Radim. "Komunikační strategie pro firmu Bowling Blansko." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318290.

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Here, the Master’s thesis entitled „Communication strategy for the firm Bowling Blansko“ deals with the marketing and especially the communication strategy. The objective of the thesis is to design a communication strategy model for the selected business organization. The first part of the thesis is about marketing keywords, communication and trends closely related to the discussed topic. In the second part, the focus is pointed at an analysis of the current condition of the firm. On the basis of individual analyses, arrangements are proposed potentionally leading to a more effective communication with customers and consequently making them feel happier.

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Rygl, Tomáš. "Návrh marketingové komunikace projektu Třebíč NOW." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224429.

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This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.

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Havlíčková, Barbora. "Návrh marketingového mixu v oblasti služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224454.

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This master´s thesis deals with the assessment of the current state of the marketing mix business entity providing manicure and pedicure services and suggestions for improvement. In the theoretical section provides the theoretical background associated with the problem. analytical part deals with basic information about the business entity application marketing analysis and evaluation of the survey. The practical part is based on the analysis results and the survey deals with a recommendation proposing changes to the marketing mix to ensure widespread awareness on services of the business entity.

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Čarná, Lenka. "Návrh změn v marketingovém mixu společnosti podnikající v HoReCa sektoru." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234815.

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The thesis is focused on a proposal for changes in the marketing mix of companies operating in HoReKa sector, specifically in the restaurant area. The thesis analyzes the current position on the market, the competition and the internal and external environment in which it operates. Thesis contents proposals for measures and changes to improve the current status of the company.

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Mirošová, Leona. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414478.

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The master’s thesis focuses on the online marketing communication of the fashion brand Sledgehammer. The thesis acquaints with the current structure of the communication mix and online marketing communication and, based on performed analyses and its own research, suggests appropriate suggestions to improve the communication of Sledgehammer with the public.

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Burdová, Ivana. "Návrh komunikačního mixu pro květinový ateliér Rozálie." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-206985.

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This diploma thesis is concerned with an issue of communication of small local businesses. The main goal is to propose for the optimal communication mix regarding decision making for selected company, flower studio Rozálie. To be able to execute this goal, the complex situation analysis for flower studio and the detailed analysis of decision making have to be conducted. These serve as base for the selection of suitable communication tools. Proposed communication mix is constructed around the key tool which is online communication. Online communication is extremely convenient tool for small local businesses because of its low financial expenses but also because in present world the online communication is vital part of consumers' lives an therefore vital part of companies' existence.

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Caletková, Miroslava. "Komunikační strategie Paláce Flóra." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4868.

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This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.

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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT analysis and communication strategies. These strategies are crucial for understanding the thesis practical part. The marketing research and the methods of information collection are explained in the last chapter of the thesis theoretical part. The practical part is divided into three main chapters. The company Enterprise Holdings is introduced in the first chapter including its brands. There were conducted two analyses in the first chapter: a competitive analysis and SWOT analysis. The second and also the most elaborated part is focused on the marketing and communication strategies of the company. Additionally, the objectives of the entire company are described there as well as the goal achievement. The conclusion does not include only the survey evaluation but also the authors recommendations. These recommendations target at companys weak points and try to increase awareness of the company among European citizens.

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Žáková, Veronika. "Návrh na změnu komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442936.

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The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.

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Holík, Pavel. "Návrh komunikačního mixu v podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241428.

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This theses deals with the communication mix for the shop and e-shop. It defines important forms and concepts of marketing mix focusing on marketing communication and contains detailed analysis of current conditions which is basis for selection of individual tools of communication mix. In progress there is concept of new communication mix which is compiled to improve adverse situation of business. New communication mix should attract new customers, improve sales and strengthen its market position.

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Hradecká, Aneta. "Specifika marketingové komunikace americké IT firmy na evropském trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262186.

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This master thesis deals with the specifics of marketing communication of American IT company on the European market. The aim of this work is to describe principles of marketing and marketing communication. The main objective of this work is the analysis of Hewlett Packard Enterprise marketing communication, its evaluation and formulation of recommendations that would lead to more effective marketing communication. The benefit of this thesis should be creating comprehensive view of the company, analysis of its communication and subsequent suggestions for improvement, which could be applied in practice.

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Koutníková, Lucie. "Komunikační plánování společnosti Algotech na rok 2013." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192003.

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The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 inclusive recommendation to utilize new trends in marketing communication and also the evaluation of executed marketing communication plan.

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Majeriková, Ela. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241536.

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The main aim of this master’s thesis entitled “Communication strategy of the company” is to develop a new communication strategy for a specific business based on the results of analysis. The thesis consists of three parts, the theoretical that explains the concepts of concerning marketing and marketing communication, analytical, in which the company is introduced and subsequently analyzed and finally implementation part, where the suggestions for improvement of the communication strategy are introduced. Part of the implementation part is also the budget needed for the notions as well as economic evaluation of specific proposals.

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Hlohinová, Monika. "Analýza komunikačného mixu v segmente SME." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18186.

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The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.

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Cejpková, Petra. "Analýza komunikačního mixu v cestovním ruchu ve městě Třebíč." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-201587.

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This dissertation analyses different tools of marketing communication used within the hospitality field in town of Trebic. Goals of this paper are parts of two research questions: 'how visitors assess current communication channels used by the town to present the most significant historical monuments' and 'if the current content of communication reflects the main reasons for visits of the monuments'. A survey filled out by visitors was used in order to collect data for the research. Final summary is clearly elaborated in the coincidence matrix. Based on the description of the current situation, including the method of comparison and synthesis, the tactical measures reflecting identified weaknesses and strengths of communication are suggested.

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Kramář, Jan. "Analýza marketingové komunikace vybraných fotbalových klubů." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-203762.

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Diploma thesis goal is to compare marketing communication of football clubs AC Sparta Praha and FC Viktoria Plzeň based on communication mix model and to propose recommendation for the future. First part deals with communication mix model and describing its tools. Practical part analysis and compares marketing communication of AC Sparta Praha and FC Viktoria Plzeň. Conclusion contains evaluation and proposed recommendation for each football club.

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Dolák, Martin. "Komunikační mix a efektivita současné marketingové komunikace Taneční školy Hes." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162807.

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The theoretical part of the thesis is dedicated to a review and an assessment of a communication mix and a marketing communication. There are described the particular components of the marketing mix, the attributes of the services marketing and the tools used for the marketing research. The practical part of the thesis is focused on analysis of a current state of the communication of TŠ Hes and its rival companies. The aim of the work is to reveal the weak spots of the marketing communication and subsequently to provide a solution through a realization of particular marketing actions. The main effort is dedicated to improve the ability to attract new clients. The conclusion provides an evaluation of the marketing interventions and additional suggestions for an improvement of the marketing communication of the TŠ Hes.

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Jamborová, Markéta. "Komunikační mix společnosti Tovares s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223855.

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This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.

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Šléglová, Miroslava. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442921.

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The master’s thesis is focused on the on-line marketing communication of the brand Pěkný domov shop. The thesis acquaints with the current structure of the communication mix and the online marketing communication and based on the performed analyses and own research, suggests the appropriate suggestions to improve the on-line communication of Pěkný domov shop with the public.

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Ježková, Jaroslava. "Rizika v oblasti řízení marketingové komunikace." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2019. http://www.nusl.cz/ntk/nusl-401082.

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This diploma thesis deals with marketing communication topics of particular hairdresser’s and related risks. The work consists of theoretical background, problems analysis and current situation, description of the research itself and risk analysis. The analysis results are utilized to propose solutions which should lead to change of communication mix. The risk analysis is also applied on proposals of solutions.

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Gacíková, Denisa. "Porovnanie marketingových aktivít spoločnosti Kofola a spoločnosti Coca Cola." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16715.

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The work focuses on the analysis of the marketing activity of the both companies emphasizing the communication mix. The theoretical part is dedicated to the marketing mix, its components and its application for the global and local company. Mill's theory of the comparative research closes this chapter. The practical part aims at the communication mix development in both companies from 2001 until 2009 and it finishes with the Mill's theory of agreement, where all of the attributes obtained during the mentioned period are applied to praxis. The last part declares the comparison of the particular elements.

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Šikulová, Andrea. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319208.

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The final goal of the diploma thesis is to create a communication mix for a company in construction industry. The Thesis is dividend into two parts. The first part contains theoretical aspects, which are subsequently used in the practical part. The practical part includes introduction of the selected company and analysis of current situation. This part contains a proposal of measures to improve the current state of the communication mix in the company.

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Duchan, Marek. "Adaptace marketingové strategie společnosti Datura, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73611.

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Aim of this thesis is the innovation of marketing and communication strategy of Datura, s.r.o. In the theoretical part of the work the main market analysis were described. This part continued with the description of marketing and communication mix. In the analytical part of the work the main market analysis were performed, including the analysis of marketing and communication mix of the company. At the end of the work the information were synthesized and evaluated. On the basis of these synthesized information the final innovation of marketing and communication strategy was suggested.

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