Journal articles: 'Communication mix'

1

Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Clarke, Jackie. "Farm accommodation and the communication mix." Tourism Management 17, no. 8 (December 1996): 611–16. http://dx.doi.org/10.1016/s0261-5177(97)84224-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Siano, Alfonso, Maria Palazzo, Pantea Foroudi, and Agostino Vollero. "Rethinking Bernstein communication wheel." Bottom Line 30, no. 3 (November 13, 2017): 186–94. http://dx.doi.org/10.1108/bl-08-2017-0018.

Full text

Abstract:

Purpose The aim of this conceptual paper is to review Bernstein’s communication wheel to make it a tool that can be used in the selection of a corporate communication mix. Design/methodology/approach A critical analysis of Bernstein’s communication wheel shows it to be a checklist, a starting point in the examination of corporate communication mix, but it is not as such of great help to the decision maker. Findings The findings of reviewing literature highlight that the principle of a clear distinction between strategic decisions and operational decisions is applicable also in the field of corporate communication. For each stakeholder relationship, the authors’ framework suggests typical combinations of activities and means to be used. These combinations are useful to experiment with expert systems which are functional to the choices of corporate communication mix. Practical implications The analysis of communication gaps gives directions for formulating strategic decisions. In this framework, tactical decisions concern the components of the communication mix architecture (or communication chain): activities, means and vehicles of communication. On the contrary, Bernstein’s communication wheel includes only generic channels (or media) and gives no indications as to the architecture of the communication mix. Originality/value This study illustrates the hierarchy of decisions relating to corporate communication mix, the communication wheel could also be useful in communication planning. If this assumption is held to be true it then becomes possible to lay out a framework for a progressive decision-making path that means making sequential choices (first strategic, then tactical). In the stakeholder approach, the aim of strategic decisions is to choose the stakeholder groups on which a firm has to focus its corporate communication activities.

APA, Harvard, Vancouver, ISO, and other styles

4

Todorova, Gergana, and Georgi Zhelyazkov. "Impact of marketing communication mix on business results of SMEs." SHS Web of Conferences 120 (2021): 02016. http://dx.doi.org/10.1051/shsconf/202112002016.

Full text

Abstract:

Marketing communications show a favorable impact on all aspects of the company’s activities. They play an essential role in shaping the final economic results. The purpose of the research is to study the effects of elements for marketing communication mix on the business results of selected small and medium enterprises in Stara Zagora district, Bulgaria. The collection of primary data has been developed and disseminated to the owners/managers of SME’s survey. The research uses a descriptive and casual research approach to identify the impact of individual communication elements - advertising, sales promotion, and direct marketing on some financial parameters, such as the profit, sales, and profitability of the companies. The result shows statistical significance between advertising, sales promotion, and financial indicators: profit and net sales revenue. Recommendations were made to the SME managers regarding the use of promotional activities, using communication channels to inform and keep up to date customers, the effectiveness of the types of media, and more.

APA, Harvard, Vancouver, ISO, and other styles

5

Gasu, Edward Ntim, Hubert Senanu Ahor, and Lawrence Sheringham Borquaye. "Peptide Mix from Olivancillaria hiatula Interferes with Cell-to-Cell Communication in Pseudomonas aeruginosa." BioMed Research International 2019 (September 24, 2019): 1–12. http://dx.doi.org/10.1155/2019/5313918.

Full text

Abstract:

Bacteria in biofilms are encased in an extracellular polymeric matrix that limits exposure of microbial cells to lethal doses of antimicrobial agents, leading to resistance. In Pseudomonas aeruginosa, biofilm formation is regulated by cell-to-cell communication, called quorum sensing. Quorum sensing facilitates a variety of bacterial physiological functions such as swarming motility and protease, pyoverdine, and pyocyanin productions. Peptide mix from the marine mollusc, Olivancillaria hiatula, has been studied for its antibiofilm activity against Pseudomonas aeruginosa. Microscopy and microtiter plate-based assays were used to evaluate biofilm inhibitory activities. Effect of the peptide mix on quorum sensing-mediated processes was also evaluated. Peptide mix proved to be a good antibiofilm agent, requiring less than 39 μg/mL to inhibit 50% biofilm formation. Micrographs obtained confirmed biofilm inhibition at 1/2 MIC whereas 2.5 mg/mL was required to degrade preformed biofilm. There was a marked attenuation in quorum sensing-mediated phenotypes as well. At 1/2 MIC of peptide, the expression of pyocyanin, pyoverdine, and protease was inhibited by 60%, 72%, and 54%, respectively. Additionally, swarming motility was repressed by peptide in a dose-dependent manner. These results suggest that the peptide mix from Olivancillaria hiatula probably inhibits biofilm formation by interfering with cell-to-cell communication in Pseudomonas aeruginosa.

APA, Harvard, Vancouver, ISO, and other styles

6

Prasetyo, Agung Slamet. "Strategi Komunikasi Pemasaran Bisnis Tiket Online Studi Kasus Tiket2.Com." Kajian Bisnis STIE Widya Wiwaha 25, no. 1 (March 21, 2017): 74–87. http://dx.doi.org/10.32477/jkb.v25i1.231.

Full text

Abstract:

Study was conducted to determine the marketing communications strategy used an online business. With the case of the online ticket business Tiket2.com. The purpose of this study was to determine the marketing communications strategies used Tiket2.com in his business, and the reasons for those strategies. In this online ticket business, before knowing what strategy to use, should be set in advance the objectives to be achieved in implementing this strategy. And objectives are set forth in segmenting, targeting and positioning. Then to achieve these objectives the strategy drafted in the Product, Place, Price and Promotion, known as the Marketing Mix. Marketing Communication Mix consists of a specific mix of advertising, public relations, personal selling, sales promotion and direct marketing tools that companies use to communicate in a persuasive customer value and build relationships with customers. The study was conducted with qualitative methods. Research shows that advertising on google.com is a means of effective marketing communication. Public Relations by means of online using a blog is the primary support in advertising on google.com.

APA, Harvard, Vancouver, ISO, and other styles

7

Lane Keller, Kevin. "Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs." Journal of Marketing Management 17, no. 7-8 (August 2001): 819–47. http://dx.doi.org/10.1362/026725701323366836.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Genchev, E., and G. Todorova. "Sales promotion activities – effective tool of marketing communication mix." Trakia Journal of Science 15, Suppl.1 (2017): 181–85. http://dx.doi.org/10.15547/tjs.2017.s.01.033.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Tulasi, Dominikus. "Marketing Communication dan Brand Awareness." Humaniora 3, no. 1 (April 30, 2012): 215. http://dx.doi.org/10.21512/humaniora.v3i1.3253.

Full text

Abstract:

The primary objective of marketing communications is to enhance brand equity as the means of moving customers to take favorable actions towards the brand—that is, trying it, repeat purchasing it and, ideally, becoming loyal towards the brand. Virtually, enhancing equity and affecting customer behavior depends on the effective use of all the marketing-mix elements. While, brand awareness relates to whether a brand name comes to mind when consumers think about a particular product category, and the ease with which that name is evoked. Brand awareness is the basic dimension of brand equity. From an indivual consummer’s perspective a brand has no equity unless the consummer is at least aware of the brand. Achieving brand awareness is the initial challenge for new brands, while maintaining high levels of brand awareness is an ongoing task for all established brands. As a matter of fact marketing communication can influence brand awareness when all tools of marketing mix performed optimally in its application.

APA, Harvard, Vancouver, ISO, and other styles

10

Odine, PhD, Maurice. "An Assessment of Communication Challenges during COVID-19." Research in Health Science 6, no. 2 (April 23, 2021): p22. http://dx.doi.org/10.22158/rhs.v6n2p22.

Full text

Abstract:

Communication for COVID-19 is to educate the public about protecting themselves from infections. Having sprung wildly from Wuhan, China, the virus has spread from the United States and 31 territories. Strazewski (2020) writes, “How Science Communication is failing during Covid-19,” published in the Journal of American Medical Association, regrets prevalent inadequacy of reporting. Organizations such as World Health Origination (WHO) and Centers for Disease Control (CDC) admit communication is important, asserting that trust, transparency, public interest, and planning are crucial in messaging. Companies should, therefore, rethink advertising and promotion strategies and reassure shareholders and stakeholders of the volatility of the epidemic. In “Evolving Outbreaks and Evolving Communication,” the authors acknowledge that before an outbreak is recognized and an investigation begins, a limited number of persons might be exposed to health risks without experiencing illness. Unlike yesteryears, communicating health messages today during an outbreak calls for a mix of channels that include social media management. Furthermore, partnerships should be developed between the science community and communications specialist from a global perspective.

APA, Harvard, Vancouver, ISO, and other styles

11

Reynar, Angela, Jodi Phillips, and Simona Heumann. "New Technologies Drive CPG Media Mix Optimization." Journal of Advertising Research 50, no. 4 (December 2010): 416–27. http://dx.doi.org/10.2501/s0021849910091567.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Cole, Richard. "A Healthy Mix of Faculty Members." Electronic News 3, no. 1 (January 2009): 10–12. http://dx.doi.org/10.1080/19312430802631608.

Full text

APA, Harvard, Vancouver, ISO, and other styles

13

Analde, Iddam Restu, and Sukardi Sukardi. "PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DM BARU SWALAYAN BANTUL." Jurnal Fokus Manajemen Bisnis 6, no. 1 (February 2, 2020): 52. http://dx.doi.org/10.12928/fokus.v6i1.1653.

Full text

Abstract:

This study aims to determine (1) whether there is a retail effect mix (Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix) on purchasing decisions consumers in DM Baru Swalayan Bantul both partially and simultaneously. The object in this study is DM Baru Swalayan Bantul. This research was conducted by distributing questionnaires to 100 respondents are DM Baru Swalayan consumers who have shopped at least 2x (twice) in March and April. Analyzer used to measure the effect of Retail Mix on purchasing decisions is linear regression analysis multiple. Based on the results of the research variable Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix effect simultaneously, this is indicated by the value significance less than 0.05 is 0,000. While the variables are partial effect is the customer service variable (X4) with value significance 0.004 <0.05 and the Communication Mix variable (X6) with values significance of 0.009 < 0.05.

APA, Harvard, Vancouver, ISO, and other styles

14

Diahnisa, Tiffany, and Yatri Indah Kusumastuti. "Hubungan Komunikasi Pemasaran dengan Tingkat Kualitas Daya Saing UMKM Kerajinan di Kota Bogor." Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM] 1, no. 2 (August 6, 2017): 237. http://dx.doi.org/10.29244/jskpm.1.2.237-244.

Full text

Abstract:

Micro, Small, and Medium Enterprises (MSME) has an important role in local and national economy. Many MSME’s product penetrated local, national, and international market. This study aims to identify the implementation of marketing communication used by MSMEs craft, identify quality level of competitiveness of MSME’s craft, analyze the relationship characteristics of MSME’s craft with the implementation of marketing communications, and analyze the relationship between the implementation of marketing communications with the quality level of competitiveness of MSME’s craft. This study combined quantitative approach using questioner method and supported by qualitative data using depth interview method. The results showed that the implementation of the marketing communications MSME’s craft in the city of Bogor has classified moderate, while mostly using social media as a communication medium and Word of Mouth (WOM) as the promotion mix, while in terms of the quality competitiveness, MSME’s craft in Bogor has classified moderate in quality level of competitiveness. The conclusion from this study is the implementation of marketing communications especially variety of media communication and promotion mix related quality level of competitiveness.Keywords: communication media, economy, promotion mix ---------------------------------------------------------------------------------------ABSTRAKUsaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian lokal dan nasional. Banyak produk UMKM menembus pasar lokal, nasional, dan internasional. Penelitian ini bertujuan untuk mengidentifikasi pelaksanaan komunikasi pemasaran yang digunakan oleh kerajinan UMKM, mengidentifikasi tingkat kualitas daya saing kerajinan UMKM, menganalisis karakteristik hubungan kerajinan UMKM dengan pelaksanaan komunikasi pemasaran, dan menganalisis hubungan antara pelaksanaan komunikasi pemasaran dengan tingkat kualitas daya saing kerajinan UMKM. Penelitian ini mengkombinasikan pendekatan kuantitatif dengan menggunakan metode kuesioner dan didukung oleh data kualitatif dengan menggunakan metode wawancara mendalam. Hasil penelitian menunjukkan bahwa pelaksanaan kerajinan komunikasi pemasaran UMKM di Kota Bogor telah diklasifikasikan sedang, sementara sebagian besar menggunakan media sosial sebagai media komunikasi dan WOM (mulut ke mulut) sebagai bauran promosi, sedangkan dalam hal daya saing kualitas, kerajinan UMKM di Bogor telah diklasifikasikan sedang dalam tingkat kualitas daya saing. Kesimpulan dari penelitian ini adalah implementasi dari komunikasi pemasaran terutama berbagai media komunikasi dan bauran promosi terkait tingkat kualitas daya saing.Kata kunci: bauran promosi, media komunikasi, perekonomian

APA, Harvard, Vancouver, ISO, and other styles

15

Hanssens, Dominique M. "Advertising Impact Generalizations In a Marketing Mix Context." Journal of Advertising Research 49, no. 2 (June 2009): 127–29. http://dx.doi.org/10.2501/s0021849909090151.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Gunasirini, Alice. "The Roles of Factors in Communication Styles Influencing the Marriage of Bataknese and the Javanese." K@ta Kita 6, no. 3 (November 16, 2018): 292–98. http://dx.doi.org/10.9744/katakita.6.3.292-298.

Full text

Abstract:

This discussion here is about the different styles of communication in the marriage of the Bataknese and the Javanese. The research is how the Bataknese as the nomads interact in communication in their mix-marriage. To analyze the phenomenon, I will use the theories of communication and acculturation and the method of qualitative. By using the theories and method I will analyze how the Bataknese and the Javanese overcome their conflicts in their marriage due to the differences in communication to reach the harmony in their mix-marriage.

APA, Harvard, Vancouver, ISO, and other styles

17

Akbar, Aldi. "INTEGRASI MARKETING COMMUNICATION MIX: STRATEGI KHUSUS PROMOSI ASIAN GAMES 2018." Jurnal E-Bis (Ekonomi-Bisnis) 3, no. 2 (April 23, 2020): 168–77. http://dx.doi.org/10.37339/e-bis.v3i2.210.

Full text

Abstract:

Tujuan dari makalah ini adalah untuk mengetahui implementasi elemen marketing communication mix (bauran promosi) dalam perspektif acara olahraga (Asian Games). Makalah ini membahas pemahaman tentang bauran promosi, tipe, strategi yang diterapkan dan dampak yang diterima di ajang Asian Games 2018 Jakarta Palembang. Tipe bauran promosi yang dibahas dalam makalah ini yaitu advertising, sales promotion, public relation, dan personal selling. Keberhasilan suatu sport event tidak terlepas dari strategi promosi yang diambil, diperlukan kombinasi yang saling terintegrasi antar unsur bauran promosi. Adapun manfaat yang diterima atas keberhasilan suatu sport event yaitu bukan hanya bersifat jangka pendek namun juga jangka panjang.

APA, Harvard, Vancouver, ISO, and other styles

18

Klimenkova, M. S. "Communication policy of the enterprise as the marketing mix element." Science Almanac, no. 1 (2014): 24–26. http://dx.doi.org/10.17117/na.2014.01.024.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Purcarea, Victor Lorin, Iuliana-Raluca Gheorghe, and Consuela-Madalina Gheorghe. "Uncovering the Online Marketing Mix Communication for Health Care Services." Procedia Economics and Finance 26 (2015): 1020–25. http://dx.doi.org/10.1016/s2212-5671(15)00925-9.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Thatcher, Sherry M. B., and Susan A. Brown. "Individual creativity in teams: The importance of communication media mix." Decision Support Systems 49, no. 3 (June 2010): 290–300. http://dx.doi.org/10.1016/j.dss.2010.03.004.

Full text

APA, Harvard, Vancouver, ISO, and other styles

21

Yug, Jong Sul. "The Strategic Observation of Sports Sponsorship as a Communication Mix." Journal of Sport and Leisure Studies 20 (November 30, 2003): 257–78. http://dx.doi.org/10.51979/kssls.2003.11.20.257.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Kim, Soon-Ho, and Seonjeong Ally Lee. "The role of marketing communication mix on Korean customers' coffee shop brand evaluations." Journal of Hospitality and Tourism Insights 3, no. 3 (March 6, 2020): 291–309. http://dx.doi.org/10.1108/jhti-07-2019-0097.

Full text

Abstract:

PurposeThis study investigates relationships among components of the marketing communication mix, brand identification, brand image, brand love and brand loyalty. The focus of this study is advertisement spending, customers' attitudes toward the advertisement, monetary promotion and non-monetary promotion as marketing communication mix elements.Design/methodology/approachProposed relationships are investigated with 683 previous coffee shop customers, based on a cross-section, online, self-administered survey in South Korea.FindingsResults identify advertising spending, attitude toward the advertisement, monetary promotion, and non-monetary promotion play key roles in influencing brand identification; however, they do not influence brand image. Both brand identification and brand image further influence brand love on brand loyalty.Originality/valueThis study is the first to investigate the marketing communication mix elements in a coffee shop context.

APA, Harvard, Vancouver, ISO, and other styles

23

Kretter, A., M. Mirz, and K. Kleinová. "Application of communication channels by marketing addressing of customers in gastronomy." Agricultural Economics (Zemědělská ekonomika) 54, No. 10 (October 24, 2008): 498–503. http://dx.doi.org/10.17221/276-agricecon.

Full text

Abstract:

Social and habitual changes of guests and a more difficult competitive situation are forcing the gastronomy industry to change. As one necessary reaction, restaurant operators need to apply a more specific and therefore a more effective communication policy. This research proves that there exist categories of guests, which react strongly positively to a certain mix of information content and information channel. Thus, communication policy is most effective, when such a communication mix is used. The explored factors are dimensions, not types; which means that each guest will show a different rate of interest in each of the defined dimension. The theory behind these dimensions is adopted from the applied personality theory, which has led to the development of the Big Five personality dimensions. The empirical analysis was exclusively conducted on the basis of the existing guests (189) of two pizzerias in Germany. The analysis mainly presents results for the relationship marketing, which focuses on the satisfaction of the already existing customers.

APA, Harvard, Vancouver, ISO, and other styles

24

Pratama, Yudhistira, and Caroline Mutiara Prasandya. "THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR." Emerging Markets : Business and Management Studies Journal 6, no. 1 (August 14, 2019): 9–20. http://dx.doi.org/10.33555/ijembm.v6i1.99.

Full text

Abstract:

The MICE industry has been growing in Indonesia. With this potential, the lodging and accommodation businesses have a bright prospect of growth. Due to this matter, the accommodation industry is facing a tight competition, struggling to stand out from other establishments. Marketing communication mix has been proven to affect consumer’s buying behavior and simultaneously consumer’s purchase decision. This study investigates the effect of the five elements of marketing communication mix, namely advertising, personal selling, sales promotion, public relation, and direct marketing towards consumer’s purchase decision. The study is conducted at Santa Monica Hotel & Conference Bogor, a convention hotel that focuses on the MICE market. Questionnaires are distributed to 100 organizations that have held MICE activity at the hotel. The data is tested for validity, reliability, normality, heteroscedasticity, and multicollinearity. T-test and F-test is done to test the presence or absence of effect from each marketing communication mix elements towards purchase decision. The result shows that marketing communication mix does have simultaneous effect on purchase decision of MICE products, with personal selling and sales promotion as the elements that affect purchase decision. Advertising, public relation, and direct marketing does not show any effect towards purchase decision.

APA, Harvard, Vancouver, ISO, and other styles

25

Prynko, Mariana, and Joanna Chudzian. "The features of marketing mix for non-profit organisations." Annals of Marketing Management and Economics 3, no. 1 (June 30, 2017): 89–107. http://dx.doi.org/10.22630/amme.2017.3.1.9.

Full text

Abstract:

This article examines the concept of marketing mix for non-profit organisations. The authors suggest the use of “4Cs+people”, the elements of which include: consumer solution (mission, sphere of influence, role within the sphere of influence, representing common interests and advocacy, values for target audiences within the sphere of influence, goods and services offered for members, recipients and groups in the wider society), consumer cost (for members, volunteers, clients – service recipients, people and companies making individual financial and in-kind donations, organisations’ own employees, the mass media and legislators, employees of large international foundations and society in general), convenience (the place and means by which events are conducted), communication (advertisement, PR, communication strategy, communication style, how easily information can be found) and people (professionalism, attitude to people and job). We believe that this concept represents special features of the service sphere in general and of non-profit organisation operations in particular.

APA, Harvard, Vancouver, ISO, and other styles

26

Harwani, Yuli, Budi Suharjo, Rita Nurmalina, and Gendut Suprayitno. "MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI." MIX: JURNAL ILMIAH MANAJEMEN 8, no. 2 (July 12, 2018): 186. http://dx.doi.org/10.22441/mix.2018.v8i2.001.

Full text

Abstract:

Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.

APA, Harvard, Vancouver, ISO, and other styles

27

Amritha, B., and Kalyani Suresh. "Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands." Fashion, Style & Popular Culture 7, no. 4 (October 1, 2020): 539–58. http://dx.doi.org/10.1386/fspc_00042_1.

Full text

Abstract:

Sustainable fashion brands are increasingly facing the challenge of striking the right balance between prominence and transparency. The core theme of this article is to examine the strategic communication practices of successful Indian sustainable fashion brands ‐ specifically how they build their value profile and message mix to achieve greater transparency in their website communication. A qualitative content analysis allows for an in-depth understanding of the brand’s communication strategy through semi-structured interviews with ‘informed consumers’ of sustainable fashion along with an exploration of brand communication on the corporate website. The analysis throws light on the importance of connecting fashion vs. sustainability message content and brand value profile to ensure transparency in communicating the brand’s engagement with sustainability.

APA, Harvard, Vancouver, ISO, and other styles

28

Kalla, Neelam. "Marketing Communication Mix of Government of Rajasthan for Various Healthcare and Family Welfare Schemes: A Case Study of Western Rural Rajasthan." International Journal of Social Sciences and Management 3, no. 2 (April 29, 2016): 135–40. http://dx.doi.org/10.3126/ijssm.v3i2.14810.

Full text

Abstract:

For a marketing professional both promotion and communications are essential. In fact, without effective marketing communications the consumer stay uninformed of products and services they need, which can be satisfying their needs and necessities competently. Past researches show that the key factor behind the failure to implement the schemes effectively is lack of awareness among the potential beneficiaries. In the present study research has undertaken an endeavor to analyze the prevailing means and channels of communication and investigate their effectiveness. The paper discusses the effectiveness of various communication channels, and agents operating in rural areas of western Rajasthan for government healthcare and welfare schemes. The paper also discusses the strategic interventions and the necessary changes based on results of study which need to be incorporated to enhance the effectiveness of communication mix of Government programs. Int. J. Soc. Sci. Manage. Vol-3, issue-2: 135-140

APA, Harvard, Vancouver, ISO, and other styles

29

Buratto, Alessandra, and Luca Grosset. "A communication mix for an event planning: a linear quadratic approach." Central European Journal of Operations Research 14, no. 3 (August 9, 2006): 247–59. http://dx.doi.org/10.1007/s10100-006-0002-y.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Mangobe, Magaliе Mboyo, and Vasil Ilyich Bespiatykh. "MARKETING MIX IN E-COMMERCE." EurasianUnionScientists 4, no. 6(75) (July 21, 2020): 10–12. http://dx.doi.org/10.31618/esu.2413-9335.2020.4.75.852.

Full text

Abstract:

In recent years, the Internet has changed the way we sell and manufacture products, and manage suppliers, customers, and employees. But, the Internet has also made opaque exchanges and fierce competition. The Internet provides an opportunity for direct communication between the enterprise and consumers, which helps to eliminate the barriers that the media are. Thanks to the Internet, the client has more opportunities: to accurately indicate his expectations, the style of the product he is looking for before moving on to the purchase. This change occurs not only at the level of the supplier and client, but also at the level of marketing tools that enterprises use to promote their goods and services. Our goal is to show the methods of electronic integrated marketing, as well as determine which complex provides more opportunities for electronic marketing.

APA, Harvard, Vancouver, ISO, and other styles

31

Zuberi, Rubina S., and Syed N. Ahmad. "Secure Mix-Zones for Privacy Protection of Road Network Location Based Services Users." Journal of Computer Networks and Communications 2016 (2016): 1–8. http://dx.doi.org/10.1155/2016/3821593.

Full text

Abstract:

Privacy has been found to be the major impediment and hence the area to be worked out for the provision of Location Based Services in the wide sense. With the emergence of smart, easily portable, communicating devices, information acquisition is achieving new domains. The work presented here is an extension of the ongoing work towards achieving privacy for the present day emerging communication techniques. This work emphasizes one of the most effective real-time privacy enhancement techniques called Mix-Zones. In this paper, we have presented a model of a secure road network with Mix-Zones getting activated on the basis of spatial as well as temporal factors. The temporal factors are ascertained by the amount of traffic and its flow. The paper also discusses the importance of the number of Mix-Zones a user traverses and their mixing effectiveness. We have also shown here using our simulations which are required for the real-time treatment of the problem that the proposed transient Mix-Zones are part of a viable and robust solution towards the road network privacy protection of the communicating moving objects of the present scenario.

APA, Harvard, Vancouver, ISO, and other styles

32

Rosenberry, Jack. "The Effect of Content Mix on Circulation Penetration for U.S. Daily Newspapers." Journalism & Mass Communication Quarterly 82, no. 2 (June 2005): 377–97. http://dx.doi.org/10.1177/107769900508200209.

Full text

Abstract:

For a generation, the U.S. newspaper industry has suffered from stagnant circulation performance and declining penetration, but some papers manage to maintain healthy penetration. This project investigated whether content mix could account for the variance in penetration among papers in a national sample, but found content does not have a significant impact on circulation variance after controlling for the influence of market characteristics.

APA, Harvard, Vancouver, ISO, and other styles

33

Collins, James, David Dixon, Wayne Eadie, Mark Reggimenti, David Shiffman, Julia Soukhareva, Judy Vogel, and Britta Ware. "How More Precise Magazine Inputs Can Improve Media Mix Modeling." Journal of Advertising Research 50, no. 1 (March 2010): 10–15. http://dx.doi.org/10.2501/s0021849910091129.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Bertrand, Claude-Jean. "A Happy Mix: A book review by Claude-Jean Bertrand." Journal of Mass Media Ethics 10, no. 1 (March 1995): 53–54. http://dx.doi.org/10.1207/s15327728jmme1001_6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Wu, Doreen D., and Kara Chan. "Multilingual Mix in Hong Kong Advertising, Pre- and Post-1997." Asian Journal of Communication 17, no. 3 (September 2007): 301–17. http://dx.doi.org/10.1080/01292980701458398.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Zoffel, Nicholas Alexis. "Producing a Mix-Tape: An Activity for Contextualizing Course Content." Communication Teacher 24, no. 4 (October 2010): 192–96. http://dx.doi.org/10.1080/17404622.2010.512999.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Butarbutar, Marisi, Efendi Efendi, and Sisca Sisca. "PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KINERJA PEGAWAI PADA KANTOR BADAN PENANGGULANGAN BENCANA DAERAH KOTA PEMATANGSIANTAR." SULTANIST: Jurnal Manajemen dan Keuangan 9, no. 1 (June 28, 2021): 69–74. http://dx.doi.org/10.37403/sultanist.v9i1.248.

Full text

Abstract:

Tujuan penelitian ini untuk mengetahui gambaran dan pengaruh komunikasi interpersonal terhadap kinerja pegawai pada Badan Penanggulangan Bencana Daerah Kota Pematangsiantar. Metode penelitian mix method. Hasil penelitian diperoleh bahwa komunikasi interpersonal dan kinerja pegawai sudah baik, serta terdapat pengaruh yang positif dan signifikan antara komunikasi interpersonal terhadap kinerja pegawai. The purpose of this study was to determine the description and influence of interpersonal communication on the performance of employees at the Pematangsiantar City Disaster Management Agency. Mix method research method. The results showed that interpersonal communication and employee performance were good, and there was a positive and significant influence between interpersonal communication on employee performance.

APA, Harvard, Vancouver, ISO, and other styles

38

Dermawan, Indra. "THE EFFECT OF PROMOTION MIX OF THE OFF-AIR ENGLISH SERVICE PROGRAM AT RRI PRO2 FM BANDUNG UPON THE LOYALTY OF THE AUDIENCES." Management Journal of Binaniaga 3, no. 02 (December 31, 2018): 1. http://dx.doi.org/10.33062/mjb.v3i2.253.

Full text

Abstract:

This research aims to figure out how the effect of promotion mix of the Off Air English Service Program (ESP) at RRI Pro2 FM Bandung upon the loyality of its audiences, in order to communicate the Off Air English Service Program (ESP) to the audiences of at RRI Pro 2 FM Bandung, RRI has been doing the activity of promotion mix. Referring to Kotler & Armstrong (2008:166), promotion mix is also named Marketing Communication Mix, having the promotion mix the company could communicate the value of the audiences persuasively and develop the relationship with the customers. The writer has applied the theory of Kotler (2009:175) about the promotion mix (marketing communication mix) consisting of eight tools of promotion mix as the basic of the reseach which is promotion, marketing promotion, events and experiences, public relation and publicity, direct marketing, interactive marketing, mouth to mouth marketing, personal selling. Loyalty variable as Y variable, the writer has applied the theory from Grifin (2002:31) the audiences loyalty consists of four characters: (1) makes regular repeat purchase, (2) purchases across products or services line, (3) recommends other products (refers other), and (4) demonstrates on immunity to the full of the competition. Griffin (2002:31). Result of the analysis in this research has applied the method of SEM analysis (Structure Equation Models) indicating that the promotion mix has significantly affected the loyalty of audiences which is 61.9%, however the rest of 38.1% is the contribution of other variables that is not studied. Key words: Promotion Mix, Loyalty of The Audiences.

APA, Harvard, Vancouver, ISO, and other styles

39

Kevin, Kevin, and Sinta Paramita. "Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz." Prologia 4, no. 1 (February 26, 2020): 147. http://dx.doi.org/10.24912/pr.v4i1.6456.

Full text

Abstract:

Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public relations. The purpose of the marketing communication mix is to create brand awareness. This brand awareness is the ability of consumers to recognize or remember a brand, including the name, logo and also certain slogans that have been used by the brand in promoting products. During marketing communications, Rockickz carries out strategies to create brand awareness. Rockickz's strategy is in the marketing communication mix. This research methodology uses qualitative, with the case study method. Data collection is done by interview, observation and literature study. Komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual. Teori komunikasi pemasaran mencangkup beberapa bauran komunikasi pemasaran terdiri dari periklanan, pemasaran langsung, promosi penjualan, penjualan personal, pemasaran interaktif, hubungan masyarakat.Tujuan dari bauran komunikasi pemasaran tersebut adalah untuk menciptakan brand awareness. Brand awareness ini merupakan kemampuan konsumen dalam mengenali atau mengingat sebuah merek, termasuk nama, logo dan juga slogan – slogan tertentu yang pernah digunakan oleh brand tersebut dalam mempromosikan produk – produk. Pada saat melakukan komunikasi pemasaran, Rockickz melakukan strategi – strategi untuk menciptakan brand awareness. Strategi yang dilakukan Rockickz terdapat dalam bauran komunikasi pemasaran. Metodologi penelitian ini menggunakan kualitatif, dengan metode studi kasus.Pengumpulan data dilakukan dengan wawancara, observasi dan studi kepustakaan.

APA, Harvard, Vancouver, ISO, and other styles

40

Kelblová, Hana. "Right to privacy and some methods of direct marketing." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7 (2013): 2277–83. http://dx.doi.org/10.11118/actaun201361072277.

Full text

Abstract:

Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the “purposeful appeal to purchase and consumer behaviour of clients” as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers’ personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.

APA, Harvard, Vancouver, ISO, and other styles

41

Permata, Evanny Yuwike, and Panji Dwi Ashrianto. "DELTA FM JOGJA'S MARKETING COMMUNICATION STRATEGY IN MAINTAINING ITS EXISTENCE IN THE SPECIAL REGION OF YOGYAKARTA." Indonesian Journal of Communication Studies 14, no. 1 (July 29, 2021): 57. http://dx.doi.org/10.31315/ijcs.v14i1.5075.

Full text

Abstract:

The intence radio competition in Yogyakarta requires radios to have a strategy in maintaining their existence in this digitalized era. A good marketing communication strategy is needed to attract the attention of both listeners and advertisers. Delta FM radio as a network radio certainly has challenges in competing with other competitor radios in Yogyakarta. To maintain its existence, Delta FM radio requires the right marketing communication strategy. This study aims to determine the marketing communication strategy of Delta FM Yogyakarta in maintaining its existence in D.I.Yogyakarta. This study uses Planning theory by Berger, Marketing Communication Mix, and analysis of Segmenting, Targeting, and Positioning (S-T-P). The research method used is descriptive qualitative. The results showed that in determining the marketing communication strategy, Delta FM Yogyakarta carried out 3 stages, namely the planning stage, the implementation stage, and the evaluation stage. In its implementation, Delta FM uses 5 stages of marketing communication mix, such as Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling.

APA, Harvard, Vancouver, ISO, and other styles

42

M. Fayer, Joan, Joseph M. Ferri, Alma Simounet de Géigel, and Amalia Boero de Peters. "Food as a Nonverbal Communication System." Estudios Latinoamericanos 16 (December 31, 1995): 203–20. http://dx.doi.org/10.36447/estudios1995.v16.art7.

Full text

Abstract:

Abstract/short description: This study presents a cross-region comparison of the food cultures of Puerto Rico, Dominican Republic and United States of America. The food is here conceptualized as a non-verbal communication system and Barthes' structural model is used for its analysis and comparison. The authors observe that food can indicate social status, religion, gender, age and geographical origins. Also, they observe that in the regions where different cultures are in contact, their cuisines can often mix with each other. Short description written by Michał Gilewski

APA, Harvard, Vancouver, ISO, and other styles

43

Marzuki, Aditya Putra. "Low Cost Social Media Based Marketing Communication Mix Analysis On Medium Small Micro Enterprises In Parepare." MEDIALOG: Jurnal Ilmu Komunikasi 4, no. 1 (March 6, 2021): 10–24. http://dx.doi.org/10.35326/medialog.v4i1.832.

Full text

Abstract:

UMKM or Micro, Small and Medium Enterprises (MSME) is one of the important economic sectors in Parepare. MSMEs are the biggest business sector in demand by young people in the city, especially those that engaged in the culinary sector, and they absorb the second largest workforce. Es Duren Caramel and Saogi.ID. are two of them. But with limited capital, they need to use a marketing communication mix that suits their abilities. The alternative is to use social media as a channel for their marketing communication mix. This study uses qualitative research methods with observation and interview techniques to conclude that this two MSME are using the WhatsApp and Instagram application to support the marketing and sales of their products. It is their preferred choice for advertising and marketing. There are several advantages of social media which later become the reason why MSME in general need to use social media as a communication mix for their marketing, and few challenges. In the future, these two MSME have great potential to be more intensive and efficient in utilizing social media as a marketing communication mix platform. However, their owners need to broaden their creativity in creating content related to their products in order to attract more potential consumers. They also need to maintain a more personal relationship with their customers to ensure their costumers loyalty and transform them from being just a consumer, into an advertising agent for these MSME’s products on their respective social media.

APA, Harvard, Vancouver, ISO, and other styles

44

Rabin, Nicole Miyoshi. "Picturing the Mix: Visual and Linguistic Representations in Kip Fulbeck'sPart Asian•100% Hapa." Critical Studies in Media Communication 29, no. 5 (December 2012): 387–402. http://dx.doi.org/10.1080/15295036.2012.691610.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Maryama, Siti, and Yayat Sujatna. "Retail Mix Dan Kepuasan Konsumen Minimarket." Liquidity 7, no. 1 (July 13, 2018): 53–62. http://dx.doi.org/10.32546/lq.v7i1.178.

Full text

Abstract:

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.

APA, Harvard, Vancouver, ISO, and other styles

46

Gelders, Dave, Hans Peeraer, and Jelle Goossens. "Public communication about home burglary prevention in Belgium." Policing: An International Journal of Police Strategies & Management 30, no. 4 (November 13, 2007): 567–86. http://dx.doi.org/10.1108/13639510710833875.

Full text

Abstract:

PurposeThe purpose of this paper is to gain insight into the content, format and evaluation of printed public communication from police officers and governments regarding home burglary prevention in Belgium.Design/methodology/approachThe content and format in this paper is analyzed through content analysis of 104 printed communication pieces in the Belgian province of Flemish‐Brabant in 2005. The evaluation is analyzed through five focus group interviews among professionals and common citizens.FindingsThe paper finds that police zones significantly differ in terms of communication efforts. The media mix is not diverse with poor collaboration between police officers and government information officers, while intermediaries (i.e. architects) are rarely used, culminating in poor targeted communication.Research limitations/implicationsThe paper shows that only printed communication is analyzed and more large‐scale empirical research is desired.Practical implicationsThe paper shows that a richer media mix, more targeted communication, more national communication support and additional dialogue between and training of police officers and communication with professionals are advisable.Originality/valueThis paper combines two empirical studies and methods (content analysis and focus group interviews), resulting in a series of recommendations for further inquiry and future action.

APA, Harvard, Vancouver, ISO, and other styles

47

Reed, Vicki A., and Susan Trumbo. "The Relative Importance of Selected Communication Skills for Positive Peer Relations: American Adolescents’ Opinions." Communication Disorders Quarterly 41, no. 3 (February 3, 2019): 135–50. http://dx.doi.org/10.1177/1525740118819684.

Full text

Abstract:

Typically developing, American adolescents in Grade 10 ( n = 38) ranked the relative importance of 14 communication skills in their friends’ communication with them. The skills were considered those associated with figurative language (e.g., appropriate slang use), empathy (e.g., vocal tone comprehension), or discourse management (e.g., appropriate topic selection). Five skills emerged as more important and were primarily considered to be empathy-related communication skills. Four skills, representing a mix of figurative language and discourse management skills, were ranked as lower in importance. The remaining five skills were of intermediate or variable importance and a mix of discourse management and empathy-related communication skills. Results were similar to those of previous investigations with Australian adolescents. Adolescents’ gender did not result in different rankings. Knowing what adolescents opine to be more and less important communication skills for positive peer relationships can help speech-language pathologists decide on intervention objectives to improve adolescents’ peer relationships.

APA, Harvard, Vancouver, ISO, and other styles

48

Pellegrini, Giuseppe. "The right weight: good practice in evaluating science communication." Journal of Science Communication 13, no. 01 (March 13, 2014): C03. http://dx.doi.org/10.22323/2.13010303.

Full text

Abstract:

Evaluations of science communication activities before, during and after their implementation can provide findings that are useful in planning further activities. As some selected examples show, designing such evaluation is complex: they may involve assessment at various points, a mix of quantitative and qualitative methods, and show that impacts differ when seen from different perspectives.

APA, Harvard, Vancouver, ISO, and other styles

49

Kola, Olorunleke, and S. T. Akinyele. "Evaluation of Effectiveness of Marketing Communication Mix Elements in Nigerian Service Sector." Pakistan Journal of Social Sciences 7, no. 2 (February 1, 2010): 76–80. http://dx.doi.org/10.3923/pjssci.2010.76.80.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Franta, W. R., Joel Halpern, and James Hughes. "Mix and Match Technologies Boost Communication Speed in Today's Data-Networking Environment." Computers in Physics 7, no. 6 (1993): 666. http://dx.doi.org/10.1063/1.4823243.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Journal articles on the topic 'Communication mix'

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles