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Dissertations / Theses on the topic 'Communication perspective'

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1

Berlemont, Isabelle. "Perspective foucaldienne et communication." Rennes 2, 1997. http://www.theses.fr/1997REN20045.

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Michel Foucault en tant que généalogiste de l'avènement d'une société normative et aussi en tant que théoricien du pouvoir, nous semble devoir concerner le champ des Sciences de l'Information et de la Communication. Le souci de penser notre actualité est un impératif commun à cet auteur et aux Sciences de l'Information et de la Communication. Cette convergence fait que l'approche foucaldienne des structures sociales peut souvent éclairer la recherche en communication. Sans toujours être à l'origine des concepts clefs des sciences humaines contemporaines, Michel Foucault a constitué une étape i
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Hall, Douglas Alan, University of Western Sydney, of Arts Education and Social Sciences College, and of Communication Design and Media School. "Intercultural communication: a multicultural perspective." THESIS_CAESS_CDM_Hall_D.xml, 2005. http://handle.uws.edu.au:8081/1959.7/515.

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Intercultural communication theory and research have largely been based on the assumption that dealing with cultural differences is the key element in intercultural encounters. This is applied particularly to encounters between people from different societies, either where a participant is visiting another country, or where that participant has recently migrated. Encounters between people who, though culturally different, live permanently together in the same society however, are not necessarily the same as encounters between people from different societies. In the light of this, intercultural
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Bergquist, Emilia. "Internal communication : - The employee perspective." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35966.

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Den omfattande globaliseringen som sker i världen har givit upphov till stora förändringar för världens organisationer. Den ständigt växande konkurrensen som kommer därav ökar kraven på en fungerande internkommunikation samt betydelsen av att de interna kommunikationskanalerna utnyttjas så effektivt som möjligt. Samtidigt krävs långtgående hänsynstaganden gällande alla organisationens medlemmar då utveckling av internkommunikationens struktur och strategi genomförs.   I detta examensarbete används teorierna “Uses and gratifications”, “Dependency theory” och ”Social information processing theor
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Zheng, Yumai. "Internal Communication from a Managerial Perspective." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2283.

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<p>The objective of this thesis is to conduct a research on Eleiko Sport AB’s internal communication from a managerial perspective. The focus of this analysis is to look at how the management and organisation are structured in Eleiko, how the members of the management team view and perceive internal communication, how the internal communication within this small organisation is organised, and which communication channels are being used and why.</p>
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Sinisalo, J. (Jaakko). "Mobile customer relationship management:a communication perspective." Doctoral thesis, Oulun yliopisto, 2010. http://urn.fi/urn:isbn:9789514263910.

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Abstract This study examines communication through the mobile medium in customer relationship management (hereafter mCRM). Although the academic research on mCRM is gradually evolving, there is still a lack of empirical research on this topical issue. Therefore, the purpose of this study is to begin to fill this gap by enhancing the theoretical and practical understanding of mCRM. The empirical part of the study is conducted as a qualitative case study. Seven Finnish companies utilizing the mobile medium as a communication channel in CRM were selected for the empirical analysis. Interviews,
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Brown, Jessica Erin. "Evolution of symbolic communication : an embodied perspective." Thesis, University of Edinburgh, 2012. http://hdl.handle.net/1842/7924.

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This thesis investigates the emergence in human evolution of communication through symbols, or conventional, arbitrary signs. Previous work has argued that symbolic speech was preceded by communication through nonarbitrary signs, but how vocal symbolic communication arose out of this has not been extensively studied. Thus far, past research has emphasized the advantages of vocal symbols and pointed to communicative and evolutionary pressures that would have spurred their development. Based on semiotic principles, I examine emergence in terms of two factors underlying symbols: interpretation an
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Greene, Debra. "Embodying holism : a somatic perspective on communication /." The Ohio State University, 1995. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487863429094462.

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Billström, Ludvig, and Louise Cederqvist. "Communication in mega-projects : The consultant´s perspective." Thesis, KTH, Fastigheter och byggande, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-101110.

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Today’s large-scale construction projects for can easily be mistaken for a regular project but with an increase in size and cost. However, as projects surpass a point where one manager cannot single handily control the project, conditions change. Many may refer to this as the point when one looses the ‘helicopter perspective’ of the project. What this illustrates is the ability to have a holistic view of the project. This is especially true in projects that are classed as mega-projects. As societies develop, grow larger and need to support more inhabitants, the need for infrastructure, health-
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Cavanaugh, S. Austin. "Intercultural contact, communication apprehension, and social perspective taking." Thesis, East Carolina University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1544970.

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<p> This research examined the relationship between intergroup contact, intercultural communication apprehension, and social perspective taking. Participants were students taking a course which facilitates interactions between culturally diverse students around the globe via internet technologies, students taking an introductory psychology course, and students taking upper-level psychology courses. Participants in the intercultural contact condition were expected to show gains in social perspective taking and a decrease in intercultural communication apprehension when compared to the two compa
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Buechner, Barton David. "Contextual mentoring of student veterans| A communication perspective." Thesis, Fielding Graduate University, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3615729.

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<p> Nearly two million combat veterans are now in various stages of the process of returning from service and entering higher education using the post-9/11 GI Bill. Who is guiding and advising them in the process of this transition, and how are they doing it? To help answer this question, this qualitative phenomenological study examines the narratives of successful student veterans for ways that mentors played a role in their transition from military service to academia. The study was informed by an examination of relevant literature, including individual mentoring and group mentoring; medical
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Pickl, Gonda. "Children with complex communication needs : the parents' perspective /." Stockholm : Department of Special Education, Stockholm University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-8209.

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Sorensen, Lone Nerup. "Populist communication in comparative perspective : ideology, performance, mediation." Thesis, University of Leeds, 2018. http://etheses.whiterose.ac.uk/21165/.

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In this study I investigate how populism can be understood and explained from a communication perspective. Most literature constructs a dichotomy between populist ideology and style. A communication perspective instead emphasises that ideological content and stylistic form are inseparable in populist performances of political representation. For this purpose I compare two populist parties: the Economic Freedom Fighters (EFF) – a radical-left, explosive phenomenon in South African politics – and the UK Independence Party (UKIP), which paved the way for Brexit. These two cases have emerged from
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Kaschula, Russell H., Pamela Maseko, and H. Ekkehard Wolff. "Multilingualism and intercultural communication: a South African perspective." Wits University Press, 2017. https://muse.jhu.edu/book/52741.

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publisher version<br>To date, there has been no published textbook which takes into account changing sociolinguistic dynamics that have influenced South African society. Multilingualism and Intercultural Communication breaks new ground in this arena. Its scope ranges from macro-sociolinguistic questions pertaining to language policies and their implementation (or non-implementation), to micro-sociolinguistic observations of actual language-use in verbal interaction, mainly in multilingual contexts of Higher Education (HE). There is a gradual move for the study of language and culture to be tau
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Vaara, Linnea, and Sabina Zahiraldinni. "Online Communication and Brand Attitudes : A Millennial Perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-74185.

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This study’s purpose was to provide a deeper understanding regarding how millennials’ attitudes towards brands are influenced by online communication. With the aim of fulfilling the purpose of the study, two research questions of descriptive and explorative kind were stated; “How can the factors that influence millennials’ use of electronic word-of-mouth be described?” as well as “How does electronic word-of-mouth influence millennials’ brand attitude?”. In order to generate potential answers to the stated research questions, a conceptual framework was conducted by reviewing scholarly literatu
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Axelsson, Karin, and Stefan Ventura. "Reaching Communication Quality in Public E-Forms : A Communicative Perspective on E-Form Design." Linköpings universitet, VITS - Laboratoriet för verksamhetsinriktad systemutveckling, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-40628.

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This paper adopts a communication perspective on public electronic forms (e-forms). By doing so we define forms as instruments for communication and, thus, also instruments through which citizens perform different communicative actions towards government agencies. As such instruments, the forms might be more or less useful. The purpose of this paper is to explore what features of an e-form that increase the communication quality. We conduct a theoretical synthesis of three existing approaches for designing information systems. The result is a combined theory on key features of an e-form that m
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Humphries, Stacey Alexandra. "Gestural communication in Parkinson's disease : language, action and cognition." Thesis, University of Manchester, 2016. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.692611.

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Parkinson’s disease (PD) is a neurodegenerative condition which results in severe motor impairment. Deterioration in multiple domains of cognition is another hallmark of PD. Together, these motor and cognitive impairments impact substantially on language and communication. Co-speech gestures are a form of action and are also part of linguistic processes, yet have rarely been explored in PD. Gestures can provide imagistic depictions of concepts described by speech and contribute to communication in healthy individuals. They rely on visual, spatial, and motor simulations and imagery, which may b
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Morton, Thomas A. "Mass communication, interpersonal communication, and health risk perception : reconsidering the impersonal impact hypothesis from a communication perspective /." [St. Lucia, Qld.], 2005. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18683.pdf.

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Moberg, Åsa. "Assessment of media and communication from a sustainability perspective." Doctoral thesis, KTH, Miljöstrategisk analys, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-12502.

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This thesis aims to assess potential environmental impacts of media and communication and to contribute to the development of methods for sustainability assessment. Although the main focus is on printed and electronic media products and environmental impacts, a broader sector analysis is also included and social aspects are discussed. The thesis provides a review of different environmental assessment tools in order to better understand their relationships and the appropriateness of different tools in different situations. Life cycle assessment (LCA) is used to assess printed and electronic ver
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Islam, Md Khademul. "Pupils' interaction with a Science Centre: Communication perspective analysis." Thesis, Högskolan Dalarna, Vetenskapskommunikation, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:du-2535.

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The purpose of this study was to investigate pupils’ knowledge about science and what role science center is playing as a medium of communication to increase knowledge among students. This study also tried to find out pupils’ interaction: how they use science center as a source of scientific information, what they learn from their visit to a science center, their pattern of communication with it. This project also measured attraction, holding and learning power of exhibits of the science center at Dalarna University in Borlänge and learning power of planetarium program and slide show of Stella
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Virtaluoto, J. (Jenni). "Technical communication as an activity system: a practitioner’s perspective." Doctoral thesis, Oulun yliopisto, 2015. http://urn.fi/urn:isbn:9789526209371.

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Abstract The quality of technical communication, for example the user guides created for various high-technology products, is often criticized. The information is not available when it would be needed, or it is not presented in a way suitable for our purposes. However, in the increasingly technology-based society of today, we are expected to operate a range of technical devices and software programs daily, at work and at home. The current re-structuring of the IT industry in Finland, on the other hand, has affected technical communication profoundly: cost pressures and outsourcing have led to
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Crewe-Brown, Samantha Jayne. "Communication after mild traumatic brain injury a spouse's perspective /." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-08212007-132725.

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Menfors, Martina, and Felicia Fernstedt. "Consumer trust in online reviews : a communication model perspective." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-948.

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Konsumenter använder och förlitar sig i allt större utsträckning på andras åsikter som lagtsupp på recensionssidor på nätet. Nyligen har dock skandaler uppmärksammat förekomsten avmanipulation av recensioner vilket lett till att recensionssajters trovärdighet kan ifrågasättas.Tidigare forskning har också gett tvetydiga svar på huruvida folk litar på recensioner ellerinte.Att utforska det här ämnet är viktigt eftersom marknadsförare måste förstå sig påkonsumenters förtroende för onlinerecensioner då dessa kan användas som ett kraftfulltmarknadsföringsverktyg och som ett nytt element i marknadsf
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King, Julia E. O. "The communication of profile perspective maps: a perceptual study." Thesis, Virginia Polytechnic Institute and State University, 1985. http://hdl.handle.net/10919/50035.

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This study examines the communication role of profile perspective maps. This three dimensional map has the role of displaying comparatively simple models of spatial information. The elements of design used to portray profiles are hypothesized to influence map perception. Two of these variables: profile type and rotation are selected for study. Map data are represented in profile maps as a series of stepped or smooth profiles. Smooth profiles portray spatial trends of distributions better than stepped profiles. Bar scales accompany profiles to derive more accurate estimations of profile magnit
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Hobson, Josephine Mary. "English communication in the hospitality industry: the employees' perspective." Thesis, Rhodes University, 1998. http://hdl.handle.net/10962/d1002501.

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The purpose of this research project was to explore the English communicative competency of management and supervisory level employees within the South Mrican hospitality industry. The Pro lit English Written Assessment, a competency-based assessment tool, was used to establish a relatively objective measure of the English communicative competency of nineteen managers and supervisors. Thereafter thirteen of these respondents were interviewed to determine their perceptions of their English communicative competency and the impact thereof on their work situation, as well as their perceptions of t
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Booher, Maria Cristina Gonzalez. "Communication within the marital dyad : an attachment-theoretical perspective /." Digital version accessible at:, 2000. http://wwwlib.umi.com/cr/utexas/main.

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Kennedy, Kimberly A. "Family communication following a S.I.D.S, . death : a narrative perspective /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3101028.

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Devin, Bree L. "CSR communication and legitimacy : an institutional and rhetorical perspective." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/68699/1/Bree_Devin_Thesis.pdf.

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This study drew on the notions of institutional theory, legitimacy, and rhetoric, and explored propositions drawn from these concepts to consider the why and how of corporate social responsibility (CSR) communication. In doing so, this thesis found that there was often a disconnect between why the organisations were communicating about CSR activities in their reports and how the organisations were communicating about these activities.
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Cardey, Sarah. "Integrated approaches to HIV/AIDS communication : Taking a vulnerability perspective towards HIV/AIDS in development communications." Thesis, University of Reading, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529975.

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Jonsson, Agneta. "Att skapa läroplan för de yngsta barnen i förskolan : barns perspektiv och nuets didaktik." Doctoral thesis, Högskolan Kristianstad, Avdelningen för Pedagogik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11340.

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This thesis takes as one point of departure the concept of the expanded curriculum where curricula encompass both the formal steering documents, as well as that which goes on within the framework of preschool education and through the actors in preschools. The overarching purpose is therefore to generate knowledge about what conditions for learning the work of teachers make possible when curricula are created in preschool settings for children aged between 1 and 3. The purpose is also to contribute with knowledge about what these created curricula would mean for children’s agency, and the impo
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Riggs, Nicholas. "Improvising Close Relationships: A Relational Perspective on Vulnerability." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/6937.

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In this dissertation, I study the way couples improvise relationships together. I define improvisation as a kind of performance that leads to an interpretive practice where people develop the meanings of their relationships as they perform. Participating in a performance ethnography, my romantic partner, myself, and three other couples reflect on the way we perform together on stage. Adapting the popular improv performance format “Armando” and utilizing post-performance focus groups, I observe how the couples strive to make meaning together and negotiate a joint-perspective about how they play
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Riggs, Nicholas Andrew. "Improvising Close Relationships: A Relational Perspective on Vulnerability." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6368.

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In this dissertation, I study the way couples improvise relationships together. I define improvisation as a kind of performance that leads to an interpretive practice where people develop the meanings of their relationships as they perform. Participating in a performance ethnography, my romantic partner, myself, and three other couples reflect on the way we perform together on stage. Adapting the popular improv performance format “Armando” and utilizing post-performance focus groups, I observe how the couples strive to mak
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Riggs, Nicholas A. "Improvising Close Relationships: A Relational Perspective on Vulnerability." Scholar Commons, 2011. http://scholarcommons.usf.edu/etd/6789.

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In this dissertation, I study the way couples improvise relationships together. I define improvisation as a kind of performance that leads to an interpretive practice where people develop the meanings of their relationships as they perform. Participating in a performance ethnography, my romantic partner, myself, and three other couples reflect on the way we perform together on stage. Adapting the popular improv performance format “Armando” and utilizing post-performance focus groups, I observe how the couples strive to make meaning together and negotiate a joint-perspective about how they play
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Mäkinen, Nordquist Gustaf. "Communication in an online learning environment : A social perspective on developing learner to learner communication." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-10435.

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The current learning management systems do not enable the students to communicate both course related and social information in a satisfactory manner. This might put the students at risk of feeling isolated, but there is also a risk it might decrease the students results. This research aims to examine why students are unsatisfied with the communication in LMSs and to provide knowledge and a suggestion of a system design that enables the students to interact satisfactory. The participants in the study were found to be unsatisfied with the separation of synchronous and asynchronous communication
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Kennan, Mary Anne, and Concepción S. Wilson. "Institutional repositories: review and an information systems perspective." Emerald, 2006. http://hdl.handle.net/10150/106223.

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Purpose: To review the current literature and discussion on institutional repository (IR) and open access (OA) issues, to provide examples from the Information Systems (IS) literature, and to propose the use of IS literature and further research to inform understanding of institutional repository implementations for library managers. Methodology/Approach: Recent literature is reviewed to provide the background to, and current issues in, the development of institutional repositories to support open access to refereed research output. Practical implications: Existing research is identifie
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Andersson, Johannes, Martin Blomkvist, and Mattias Holmberg. "Blog Marketing - A consumer perspective." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-891.

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<p>The phenomenon of blogs is growing rapidly and is expected to increase even in a more rapid pace (Technorati, 2006, November 6). As Wright (2006) discuss; blogs provides a new way of communicating with customers, as customers want to be talked with, not to. Companies have newly started to pay attention to this and as a result, the concept of blog marketing has been born. The little research that has been done on blog marketing has been done from a company perspective. However, no or little research has yet considered how consumers use blogs. In order to use blogs as a communication tool, it
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Fouché, Jacques. "Electronic communication continuity planning from the perspective of an individual." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1012270.

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It is beyond doubt that technology has changed the way people in modern society live their daily lives. While a modern society eagerly adopts new technology, the loss of the services provided by these technologies is hardly ever considered. Therefore, this research project will evaluate the importance of communication technology and how critical it is for an individual. Furthermore, this research will provide a framework to improve the availability of current communication technologies from the perspective of the individual.
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Zablah, Alex Ricardo. "A Communication Based Perspective on Customer Relationship Management (CRM) Success." Digital Archive @ GSU, 2006. http://digitalarchive.gsu.edu/marketing_diss/11.

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Although little empirical evidence exists to support this contention, the extant literature suggests that firms can potentially achieve two types of benefits from developing a CRM orientation: (1) increased efficiency in the allocation of resources destined for relationship building and maintenance activities, and (2) enhanced exchange relationship outcomes through the provision of superior customer value (Zablah, Bellenger, and Johnston 2004). This effort focused on the latter of these purported benefits and sought to answer the following two fundamental questions: (1) does a CRM orientation
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Chlimintza, Elpida-Melpomeni. "Communication processes in the Hellenic fire corps : a comparative perspective." Thesis, University of Glasgow, 2010. http://theses.gla.ac.uk/1754/.

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My research explores critical issues involved in emergency management in a front-line, emergency service – the fire brigade – in Greece, Germany and Britain. It is designed to identify the problems in the communication conduct among fire-fighters during emergency responses, to examine the causes of these problems and to suggest ways to overcome them that should allow European countries to adopt more effective policies. It aims to make a contribution to the academic study of crisis management in organizations through an analysis of actual, real-time, responses to emergencies such as industrial
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Panagiotopoulos, Panagiotis J. C. "An institutional perspective on information and communication technologies in governance." Thesis, Brunel University, 2011. http://bura.brunel.ac.uk/handle/2438/6437.

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Information and Communication Technologies (ICTs) are becoming increasing relevant in policy making and governance activities. However, the broad effects of digital governance have not been adequately conceptualised; conflicting assumptions vary from rather optimistic accounts of empowered citizens to even completely dismissing the potential of engagement through technical means. This research attempts to reposition the impact of ICTs on policy making and political communities. Drawing from institutional studies, an integrated perspective is synthesised to guide case investigations in three ma
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Zhou, Hengyu, and 周恒宇. "Cyber micropower: a new perspective of computer-mediated communication research." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2011. http://hub.hku.hk/bib/B47752749.

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 The relationship between Internet technology and human beings has been the main focus in the realm of Internet study. Those studies, generally speaking, either paid attention to the political, economical and social influences of the burgeoning Internet technology on human society, or focusing on the changing of human behavior, attitudes and psychological conditions in the Internet technological environment. Lacking of considering the core nature of Internet technology, most of studies, though proposed many insightful arguments, cannot explain why and in what way the Internet has such great
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Usishkin, Monica Gun. "Nurse-patient communication in different clinical areas : the nurses' perspective." Thesis, Anglia Ruskin University, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.440245.

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Dae-Young, Kim. "Argumentation by figurative language in verbal communication : a pragmatic perspective." Thesis, University of Sussex, 2013. http://sro.sussex.ac.uk/id/eprint/45312/.

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This thesis has two goals. The first is to explain, within a pragmatic perspective, how figurative language (i.e. metaphor and irony) performs argumentation. Based on the argumentation theory (AT) of Perelman and Olbrecht-Tyteca (1958), argumentation is defined as the process of justifying something in an organized or logical way, which is composed of one or more claims and shows one or more grounds for maintaining them. The second goal is to examine the hearer's interpretation of figurative utterances in argumentation. The theoretical foundation of this discussion is based on experientialist
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Overbeek, Leonie. "Values, communication and leadership : an organizational perspective on their relationship." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52603.

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Thesis (MPhil)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: When examining organizational values, communication and leadership, how can the relationship between them be defined? This thesis approaches the problem by examining the literature in this field during the past ten years that deals with these three concepts both in theory and in practice. The relationship postulated to exist is defined as one in which leaders are being challenged to communicate the values of the organization in order to focus its members and the organization to a common purpose. An organization that shar
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Chi, Yuan, and Yaqi Quan. "Service Quality Perspective and Customer Satisfaction: : Xingya Technical Communication Company." Thesis, Högskolan i Gävle, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24026.

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Aim: The purpose of this study is to investigate the evaluation and conceptualization of service quality and its interactive impacts for customer satisfaction. This study provides some positive and constructive proposal to make up the service gap ,and provides preliminary results supported by SERVQUAL model to measure the mutual interactions between service quality and customer satisfaction. Service quality and customer satisfaction have been studied by the help of quality dimensions and some suggestions are offered for improving service quality. Methods: The primary data have been collected t
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Gunnarsson, Anna, and Katrina Holmström. "Country-of-origin in brand communication: A multinational company perspective." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-65238.

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National branding and Country-of-origin strategy (COO) has not only shown to be convenient for research, but also of considerable importance and interest for companies to enhance competitive advantage. With constantly increasing product range on the markets and continually new technology in the society, the buying behaviour and customer preferences have changed. The customer evaluates not only the product regarding its function or physical capacity, but also regarding the product's intangible value, such as its COO. The purpose with this study was to provide a deeper understanding about how a
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46

Fransen, M. L. "Marketing communication and automatic consumer responses a context dependency perspective /." Enschede : University of Twente [Host], 2008. http://doc.utwente.nl/60281.

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Wang, Zhiyuan. "Communication Modeling with Face-to-face Contacts-A Theoretical Perspective-." 京都大学 (Kyoto University), 2011. http://hdl.handle.net/2433/142199.

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48

Karanges, Emma Ruth. "Optimising employee engagement with internal communication : a social exchange perspective." Thesis, Queensland University of Technology, 2014. https://eprints.qut.edu.au/71024/1/Emma_Karanges_Thesis.pdf.

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Drawing on principles of social exchange this thesis employs mediated regression to investigate the relationship between internal communication and employee engagement in the Australian workforce. Findings suggest organisations and supervisors should focus internal communication efforts toward building greater perceptions of support and stronger identification among employees in order to foster optimal engagement. This research contributes to public relations and management scholarship through understanding how perceived support and identification act as mediating mechanisms in the relationshi
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Castel, Geraldine. "Le travaillisme au XXème siécle : perspective identitaire, stratégie et communication." Bordeaux 3, 2004. https://extranet.u-bordeaux-montaigne.fr/memoires/diffusion.php?nnt=2005BOR30027.

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Le parti travailliste britannique est né avec le 20ème siècle. L'historiographie à son sujet est pléthorique. Les ouvrages présentant son histoire depuis sa création abondent. Toutefois, une comparaison, nécessairement succincte, entre image du mouvement transmise au fil des décennies et réalité des faits révèle des divergences significatives. Une fois déterminé l'impact réel des explications fournies précédemment pour justifier ce décalage, il apparaît que l'histoire du parti généralement perçue, tant par ses membres que par l'opinion publique britannique dans son ensemble, ne rende pas justi
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Garcia, Dulce M. "Intelligent horses| A cybersemiotic perspective." Thesis, California Institute of Integral Studies, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3606925.

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<p> This dissertation is theoretical study of horse-human relationship, addressing the topics of communication, learning and cognition in the context of the cybersemiotic model developed by philosopher of science S&oslash;ren Brier. This study found significant gaps in the literature with respect to how horses and humans communicate and learn together, and is an attempt to develop an integral conceptual model grounded in communication and learning theory. </p><p> The overarching theoretical platform is the cybersemiotic model, which is a transdisciplinary research platform that addresses kn
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