Log in

Relevant bibliographies by topics / Communication plan / Dissertations / Theses

To see the other types of publications on this topic, follow the link: Communication plan.

Dissertations / Theses on the topic 'Communication plan'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Communication plan.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Picault, Isabelle Drognat-Landré Noëlle. "Le plan de communication, un outil fédérateur ?" [S.l.] : [s.n.], 2003. http://www.enssib.fr/bibliotheque/documents/ppp/ppp-picault.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Imperial, Sandra. "Scenario-Based Communication Simulation Curriculum and Plan." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5631.

Full text

Abstract:

The Joint Commission reported that communication failures in United States hospitals contribute to 30% of all malpractice claims, and in 2008, The Joint Commission listed the improvement of effective communication among healthcare providers as a National Patient Safety Goal. The purpose of this practice-focused project was to develop a scenario-based communication simulation for implementation approval by a panel of experts. The approved curriculum was designed to integrate a communication-based simulation scenario into the nurse residency program of a large, urban medical center to improve ne

APA, Harvard, Vancouver, ISO, and other styles

3

Harvey, Terrence. "Decision support communication integrating communicative plans from multiple sources to plan messages for a dynamic user and environment /." Access to citation, abstract and download form provided by ProQuest Information and Learning Company; downloadable PDF file, 232 p, 2007. http://proquest.umi.com/pqdweb?did=1251906431&sid=1&Fmt=2&clientId=8331&RQT=309&VName=PQD.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Williston, John. "Toward a Strategic Communication Plan for the Afghanistan Humanitarian Intervention Mission." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32244.

Full text

Abstract:

Strategic communication planning and its requirements have evolved considerably over the past 20 years as a reflection of the needs of our changing world; people, technology and the requirement for military and civilian actors to work together. Nowhere has this change been more pronounced than with the development of international humanitarian intervention missions that necessarily involve military and international aid actors working in mutual dependence in areas of natural and man-made crises. Using the 2007-2011 period of the combined war and humanitarian intervention mission in Afghanistan

APA, Harvard, Vancouver, ISO, and other styles

5

Tanaka, Yuki. "The influence of the transition plan in developing communication programs." PDXScholar, 1991. https://pdxscholar.library.pdx.edu/open_access_etds/4249.

Full text

Abstract:

The transition of students with moderate to severe handicaps from school to work and adult life has become a principal concern of special education over the last decade. Despite of these attentions, there has been little attention to the need for including plans for the student's communication needs in his or her Transition Plan. Thus, it is important to study the relationship between the inclusion of a student's communication needs in his or her Transition Plan and the effectiveness of communication programs. The purpose of this study is to identify the relationship between the Transition Pla

APA, Harvard, Vancouver, ISO, and other styles

6

Blahová, Eliška. "Komunikační strategie zámku Berchtold." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17076.

Full text

Abstract:

Thesis topic: "Communication strategies of the Castle Berchtold" mainly deals with the analyses of current situation and proposals for improvements in the future. Thesis in the theoretical part deals with reasoning about the meaning and history of marketing and communications strategy in today's trade. Extensive part of the theory handle in detail with the analysis of the communication plan and strategy. The practical part presents the thesis the castle Berchtold itself-- geographic location, history, present and vision for the future. Assess the current state and their activities. The greates

APA, Harvard, Vancouver, ISO, and other styles

7

Camano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.

Full text

Abstract:

The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.

APA, Harvard, Vancouver, ISO, and other styles

8

Foster, Allison. "A Communication Plan for Organizational Effectiveness in a Youth Development Organization." Scholarly Commons, 2018. https://scholarlycommons.pacific.edu/uop_etds/3116.

Full text

Abstract:

This project addresses communication issues within a youth development organization, Northern California DeMolay, which endures an annual change in youth leadership. This paper relies on the foundation of research within the field of youth development organizations and incorporates public relations strategies to provide specialized help for the organization. The outcome of this project is a communication plan for Northern California DeMolay developed through research, strategies, and the strategic plan for the organization. The balance of power between youth and adult leadership highlighted in

APA, Harvard, Vancouver, ISO, and other styles

9

Caletková, Miroslava. "Komunikační strategie Paláce Flóra." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4868.

Full text

Abstract:

This work is devided into to main parts. A theoretic one and a practical one. In the first one we can find concepts like: Marketing, Marketing mix, Communication strategy, Communication mix and others. And in the second one threre is analyze of current communication strategy and a proposal of the communication plan of Palace Flora for the year 2008. I was cooperating on this work with the director of marketing department of Palace Flora, Sarka Buskova.

APA, Harvard, Vancouver, ISO, and other styles

10

DeLenardo, Samantha. "Game Changer: Mental Health Strategic Communication Plan for Varsity Football Players." Thesis, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/24356.

Full text

Abstract:

In the past two years, six National Football League players have died by suicide. Investigations into most of the deaths revealed that the players suffered from brain damage likely caused by repeated concussions. As is the case with many health issues, tragedy often precedes action; the suicides of these high profile football stars have catalyzed action on concussion policy and practice, as well as opened up the conversation about the overall mental health of athletes. This thesis joins the conversation around mental health and athletes, specifically Canadian varsity football players. Mental h

APA, Harvard, Vancouver, ISO, and other styles

11

Slade, Steven. "Selling Child Sponsorship: The Communication and Representation Practices of Plan International." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22256.

Full text

Abstract:

Child sponsorship has long been a contentious topic since its inception and subsequent mainstay as one of the key models in development for acquiring funds. As a tool for non-governmental organisations (NGOs), it is a popular and therefore competitive practice that requires able communications that simultaneously can promote sponsorship and maintain the ethical ideals of the organisation. The aim of this paper is to develop further understanding and increased knowledge of how Plan International, a prominent NGO and a proponent of the practice, present and communicate child sponsorship. Within

APA, Harvard, Vancouver, ISO, and other styles

12

Svobodová, Martina. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222130.

Full text

Abstract:

This thesis focuses on a restaurant business proposal. The main goal of this business plan is a proposal to establish a mini-brewery, which will be used to brew beer for the restaurant only, as well as an analysis of market characteristics applicable to the restaurant location. The business plan also includes marketing strategy proposal.

APA, Harvard, Vancouver, ISO, and other styles

13

Houston, Jack Randall. "The development and implementation of a plan for improving parent/teen communication skills." Theological Research Exchange Network (TREN), 1996. http://www.tren.com.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Alzaghal, Mohamad H. "Analysis of the proposed Jordan's Emergency Communication Interoperability Plan (JECIP) for disaster response." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FAlzaghal.pdf.

Full text

Abstract:

Thesis (M.S. in Electronic Warfare Systems Engineering)--Naval Postgraduate School, December 2008.<br>Thesis Advisor(s): Buddenberg, Rex ; Steckler, Brian. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 105-108). Also available in print.

APA, Harvard, Vancouver, ISO, and other styles

15

Orlandin, Maira Caon Pieruccini. "Proposta de um plano para a comunicação interna na Empresa PI Acessórios." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/140868.

Full text

Abstract:

Estando há dois anos inserida no ambiente organizacional da empresa PI Acessórios LTDA, foi possível perceber problemas de comunicação interna, tais como: informações que se perdiam, assuntos não resolvidos, problemas de relacionamento, fofocas, ruídos na comunicação, clima organizacional tenso, dúvidas nas tarefas de cada um e problemas na produção. Por isto, a pesquisadora escolheu propor um plano de comunicação interna para a empresa. Por plano de comunicação interna entenda-se uma ferramenta estratégica de compatibilização dos interesses dos empregados e da empresa, por meio do estímulo ao

APA, Harvard, Vancouver, ISO, and other styles

16

Bechon, Patrick. "Planification multirobot pour des missions de surveillance avec contraintes de communication." Thesis, Toulouse, ISAE, 2016. http://www.theses.fr/2016ESAE0010/document.

Full text

Abstract:

L’objectif de ce travail est de permettre à une équipe de robots autonomeshétérogènes d’effectuer une mission complexe dans un environnement réel et sous contraintede communication. Cette thèse a donc consisté à créer et à valider une architecturedistribuée à bord des robots et intégrant planification, supervision de l’exécution du planet réparation de ce plan suite à l’occurrence d’aléas. Ce manuscrit présente la conceptiond’un algorithme de planification hybride, dénommé HiPOP, utilisé pour calculer un planinitial, avant le début de la mission, et pour réparer le plan en cours de mission qua

APA, Harvard, Vancouver, ISO, and other styles

17

Swanepoel, Werner. "Innovative internal communication of a new strategic plan : a case study with critical analysis." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/18164.

Full text

Abstract:

Thesis (MBA)--Stellenbosch University, 2008.<br>ENGLISH ABSTRACT: The real-life problem in strategy communication is generally defined as that strategic plans are not generally well communicated to the workforce and therefore not executed to their full potential. This leads to subordinate problems such as that the strategic plan is not bought into by the employees, which leads to a lack of commitment and involvement. When not well understood, the strategic plan loses its motivational power because employees do not know what their role is. The strategy thus is not likely to have the desir

APA, Harvard, Vancouver, ISO, and other styles

18

Majerová, Lucie. "Návrh marketingového plánu s důrazem na marketingovou komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192374.

Full text

Abstract:

Diploma thesis is focused on the issue of marketing planning with an emphasis on marketing communication. The first part of the thesis is theoretical. The mentioned theory used as a starting point for the practical part of the thesis which was performed in the company QUADRO System, Ltd. The practical part begins with the company introduction. The thesis describes the current situation of the company, company's current product portfolio, target groups, distribution etc. The survey was executed to confirm certain facts. There are also several analyses included, e.g. Competition analysis and SWO

APA, Harvard, Vancouver, ISO, and other styles

19

Martins, Maria Manuel. "Plano de comunicação interna do Hospital do Espírito Santo de Évora, EPE." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11137.

Full text

Abstract:

Este projeto tem como principal objetivo elaborar um Plano de Comunicação Interna para o Hospital do Espírito Santo de Évora, EPE. Através da realização do diagnóstico da comunicação interna, da análise das atividades desenvolvidas no âmbito da comunicação, das tarefas inerentes ao Gabinete de Comunicação e Marketing e da aplicação de um questionário aos profissionais, de forma a avaliar a satisfação e as expetativas dos mesmos perante a comunicação interna do HESE, diagnosticaram-se as necessidades de comunicação e identificaram-se as dificuldades de comunicação interna. Recolheram-se sugestõ

APA, Harvard, Vancouver, ISO, and other styles

20

Bexander, Sofie. "Effektivisering av intern kommunikation : En studie genomförd inom nöjesbranschen." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-416283.

Full text

Abstract:

The study aims to understand and streamline the use of the Cirkus Arena och Restaurang’s communication channels. This is done by analysing the current situation and identifying opportunities for improvement. The study examines three issues (1) What are and how are the organization's communication channels used today? (2) How is the communication experienced in the organization today? (3) How can the organization use the communication channels more efficient in the future? The data collection methods for the study are based on qualitative data in form of a questionnaire and an unstructured inte

APA, Harvard, Vancouver, ISO, and other styles

21

Alcántara-Alvarado, José-Luis. "Diseño e implementación de la estrategia de comunicación para el Plan Metropolitano de Desarrollo Urbano: PLAM 2035." Bachelor's thesis, Universidad de Lima, 2017. http://repositorio.ulima.edu.pe/handle/ulima/5102.

Full text

APA, Harvard, Vancouver, ISO, and other styles

22

Johansson, Åsa. "Europeisk medborgardialog? : En implementeringsstudie av Plan D som i demokrati,dialog och debatt." Thesis, Högskolan i Halmstad, Sektionen för hälsa och samhälle (HOS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-17895.

Full text

Abstract:

In an effort to strengthen democracy in the union, the EU in 2005 took a new approach to communications policy to reach out to the citizens. The strategic document "Plan D for Democracy, Dialogue and Debate" was accompanied by two other documents, and the three of them were the core of this policy. Both democracy and communications work means at EU level a higher complexity than in the nation-state arena. Objective of this study is to examine how the implementation of Plan D has turned out in a democracy renewal perspective. To achieve that answers are sought to questions concerning the goals

APA, Harvard, Vancouver, ISO, and other styles

23

LE, BOHEC MICHEL. "Les enonciations des enseignants en classe elementaire. Leur contribution a la reconnaissance des eleves sur le plan identitaire." Nantes, 1997. http://www.theses.fr/1997NANT3036.

Full text

Abstract:

La communication pedagogique en classe elementaire a une visee cognitive, conduire les eleves a effectuer des apprentissages, mais aussi une dimension psychologique dans laquelle s'inscrit la reconnaissance des eleves sur le plan identitaire. Par les enonciations qu'ils adressent aux eleves, les enseignants repondent a leur besoin de reconnaissance sur le plan identitaire, notamment en termes d'existence, d'integration et de valorisation. L'identification des caracteristiques "identitaires" de ces enonciations, la construction de categories d'enonciations en fonction de ces caracteristiques, l

APA, Harvard, Vancouver, ISO, and other styles

24

Satterlee, Chad. "A comparison of the information communication and plan adjustment properties of alternative financial systems." Thesis, The University of Sydney, 2017. http://hdl.handle.net/2123/17770.

Full text

Abstract:

Are structures of private and/or collective ownerships, regulated by market and/or collective choice mechanisms, relatively better or worse at (a) communicating between political-economic agents the information relevant to the coordination of their plans, and (b) facilitating the adjustment of plans to new information? How and under what conditions? Despite an enormous amount of research over at least the last 200 years, spanning several disciplines including economics, political science, and psychology, we still lack satisfying answers to these questions. This thesis tries to cast new light o

APA, Harvard, Vancouver, ISO, and other styles

25

Methanuntakul, Kanwipa. "High-street fashion brand communication amongst female adolescents." Thesis, Brunel University, 2010. http://bura.brunel.ac.uk/handle/2438/5255.

Full text

Abstract:

The nature of high-street fashion brands amongst female adolescents is a combined set of fast fashion movements and early adopter demands within a compressed timeframe. This research has investigated the need for a communication plan to appropriately deliver the brand message for this sector. There are a number of information barriers for high-street fashion brands to build customer value and differentiate the core values of their brands from competitors because of 1) imbalanced strategic communication implementation particularly in the encoding process, 2) ambiguous interpretation of target a

APA, Harvard, Vancouver, ISO, and other styles

26

Parguel, Béatrice. "L’influence de la communication promotionnelle sur le capital de la marque : le cas de la communication promotionnelle en prospectus en grande consommation." Paris 9, 2009. https://bu.dauphine.psl.eu/fileviewer/index.php?doc=2009PA090054.

Full text

Abstract:

La question des effets de la promotion des ventes sur le capital de la marque est souvent traitée dans la littérature par l’intermédiaire de modèles économétriques complexes. En revanche, peu de travaux s’intéressent aux effets d’une promotion des ventes entendue comme communication sur les perceptions du consommateur. Cette recherche tente de palier cette limite de quatre manières : (1) en intégrant la composante médiatique de la communication promotionnelle par l’intermédiaire du prospectus, (2) en identifiant les effets de la communication promotionnelle en prospectus sur le consommateur et

APA, Harvard, Vancouver, ISO, and other styles

27

Marcié, Vanessa. "Stratégies de communication interne, l'exemple monographique de la raffinerie des Flandres : modélisation et émergence d'un plan de communication à destination des postés." Nice, 2011. http://www.theses.fr/2011NICE2023.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

Alves, Filipa Almeida da Silva. "A communication strategy for Continente: proposals to promote fresh products of Continente’s own brands." Master's thesis, NSBE - UNL, 2012. http://hdl.handle.net/10362/9587.

Full text

Abstract:

A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this work project is to suggest a communication plan to solve an identified problem of Continente, the food retail leader in the Portuguese market. To identify the current communication problems of the brand, a quantitative questionnaire was conducted together with two models – Creative Business Ideas Development and 4 Though Starters. Several problems were found but the one selected was the fact that consumption in Continente stor

APA, Harvard, Vancouver, ISO, and other styles

29

Rogers, Kevin F. "Developing a Plan for Sermon Feedback to Evaluate the Expository Preaching of the Pastors of Open Arms Church." Thesis, Southeastern Baptist Theological Seminary, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=13865605.

Full text

Abstract:

<p> The project director developed a plan for sermon feedback to evaluate the expository preaching of the pastors of Open Arms Church (OAC), in Upstate New York. Understanding that no preacher has arrived, the project director recognized an opportunity to help the teaching pastors of OAC continue to grow as expository preachers. The project director sought to identify key sermon criteria as well as effective feedback methods OAC pastors could utilize to seek sermon improvement. </p><p> Over a period of twelve months, from January 2018 to December 2018, the project director engaged in resear

APA, Harvard, Vancouver, ISO, and other styles

30

Havens, Bob. "A marriage enrichment plan for East Point Christian Church." Theological Research Exchange Network (TREN), 1988. http://www.tren.com.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Sullivan, P. Brian. "Action plan to implement satellite video communications at Air Products and Chemicals, Inc." Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only, 1989. http://www.kutztown.edu/library/services/remote_access.asp.

Full text

APA, Harvard, Vancouver, ISO, and other styles

32

Dulo, Donna A. "A Comprehensive Systems Testing Plan for the Smart Phone Assisted Rapid Communication and Control System (SPARCCS)." Thesis, Monterey, California. Naval Postgraduate School, 2012. http://hdl.handle.net/10945/17359.

Full text

Abstract:

Approved for public release; distribution is unlimited<br>The Smart Phone Assisted Rapid Communication and Control System (SPARCCS) is a mobile device based wireless system that enables rapid communications in the military field or during civilian emergency operations by facilitating teams to capture images and share information with one another and with a central command and control center. This thesis contains a test plan and implementation of the plan for the SPARCCS system as well as a formal technical analysis of the system to ensure the proper operation, verification, and validation of t

APA, Harvard, Vancouver, ISO, and other styles

33

Ao, Louis M. "Developing a cross-cultural leadership communication ministry plan for pastors in Metropolitan New York Baptist Association." Theological Research Exchange Network (TREN), 2003. http://www.tren.com.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

Cooley, Donna Louise. "A proposed resource development plan for the Department of Communication Studies, California State University San Bernardino." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2723.

Full text

Abstract:

This project developed a resource development plan for the Department of Communication Studies at California State University, San Bernardino. It employs research in organizational communication and applies the theory of organizational identification to the relationship / donor aspect of the program. It also covers research in the field of organizational identification and its relevance to college alumni.

APA, Harvard, Vancouver, ISO, and other styles

35

Dorward, Rebecca, and Amanda Kling. "Crisis management from an embassy point of view : A qualitative study on internal crisis communication." Thesis, Karlstads universitet, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-66563.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Cho, Michelle Mi Kyong. "Preliminary system design and plan for the initial implementation of total quality management in an engineering services firm." Master's thesis, This resource online, 1991. http://scholar.lib.vt.edu/theses/available/etd-04122010-083424/.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Camano, Javier. "Branding as a communication tool : creating a branding plan for Medicare y Mucho Mas in Puerto Rico /." Diss., CLICK HERE for online access, 2006. http://contentdm.lib.byu.edu/ETD/image/etd1346.pdf.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Guarda, Dulce Marques. "Plano de Comunicação Integrada de Marketing da Empresa Total Vida : Cuidados Continuados de Saúde LDA." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10180.

Full text

Abstract:

Mestrado em Marketing<br>Este projecto tem como objectivo a elaboração de um Plano de Comunicação Integrada de Marketing (CIM) para a entidade Total Vida - Cuidados Continuados de Saúde Lda. (Ttv). No plano, foram analisados todos os factores necessários para a sua realização, tais como o ambiente externo e interno, análise da concorrência, dos clientes, do posicionamento, da estratégia da empresa e dos públicos-alvo, análise das Forças (Strengths), Fraquezas (Weaknesses), Oportunidades (Opportunities) e Ameaças (Threats) (SWOT), objectivos e áreas da actuação da comunicação. Após a análise de

APA, Harvard, Vancouver, ISO, and other styles

39

Martvoň, Miroslav. "Podnikatelský plán - full servisová reklamná agentúra." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75758.

Full text

Abstract:

Business plan -- Full service advertising agency try to develop the basic vision of project realization. In theoretical part of paper I schedule the processes inside of the agency using available sources: the behavior of the client when choosing the agency, negotiation, rewarding, inner structure, process of creation of advertising budget. Also here is possible to find the reason for using of the services of advertising agency, types of advertising agencies, the reward and standard steps to create advertising plan. In part about business plan I shortly describe what is a business plan and whic

APA, Harvard, Vancouver, ISO, and other styles

40

Frazão, Inês Paulo. "Fravizel communication plan." Master's thesis, 2012. http://hdl.handle.net/10071/6054.

Full text

Abstract:

Project<br>O objetivo deste projeto é o desenvolvimento de um plano de comunicação para a empresa Fravizel, SA, fabricante de equipamentos para a indústria metalomecânica. Para desenvolver este estudo foi necessário estudar conceitos como Marcas, Branding Business to Business e Comunicação e também analisar estudos sobre o setor metalúrgico e metalomecânico, os principais concorrentes, a empresa bem como a forma como se comunicou até agora. As actividades de recolha de informação primária foram essencialmente qualitativas, recorrendo a entrevistas específicas para cada tipo de cliente e reu

APA, Harvard, Vancouver, ISO, and other styles

41

Confraria, Carolina Pereira Crespo, and Ana Margarida Mota Batalha de Oliveira. "Communicating shared value: a communication plan Knorr Portugal." Master's thesis, 2017. http://hdl.handle.net/10362/25219.

Full text

Abstract:

This paper proposes an approach to communicating shared value for Knorr Portugal. By introducing the concept of Creating Shared Value and the benefits for a brand to embrace this philosophy, the importance and challenges of communicating this practice will be evident and addressed. The case of Unilever will be explored creating the framework to perform a brand analysis of Knorr. The respective issues will be outlined, converging into a communication plan which encloses six initiatives to be developed throughout the year. Ultimately, a set of recommendations are presented in order to fulfill th

APA, Harvard, Vancouver, ISO, and other styles

42

Guimarães, Marta Barahona Simões da Fonseca. "Communication plan for Skittles." Master's thesis, 2015. http://hdl.handle.net/10071/12074.

Full text

Abstract:

M31, M37, L82<br>The purpose of this master thesis was the development of a communication plan for one product that belongs to MARS Inc., Skittles. Nowadays sugar consumption is part of the daily life of each teenager, and mostly is consumed in classes or specific leisure moments. One thing is certain, these products are consumed every day and people have pleasure in eat them. However, there wide range of possibilities in this market, they can choose from chocolates, gums or even other products such as cakes, for example. Therefore, this kind of product is easily replaceable and the competiti

APA, Harvard, Vancouver, ISO, and other styles

43

Bismarck, Bernardo. "Communication plan for bosch personal care." Master's thesis, 2012. http://hdl.handle.net/10071/6102.

Full text

Abstract:

Project<br>As organizações de hoje em dia, para se diferenciarem ao máximo da sua concorrência e para conseguirem ultrapassar os desafios da complexidade contemporânea, precisam de planear e delinear com antecedência uma estratégia de comunicação. "O marketing moderno tem testemunhado empresas que vão desde grandes multinacionais até pequenos retalhistas, que dependem cada vez mais da integração das suas estratégias de comunicação para ajudá-los a comercializar produtos e serviços. Para planearem eficazmente a implementação e avaliação dos programas de comunicação de marketing, é necessário u

APA, Harvard, Vancouver, ISO, and other styles

44

Moreira, Vera Morgado. "Integrated communication plan for Philadelphia brand." Master's thesis, 2012. http://hdl.handle.net/10071/6510.

Full text

Abstract:

Project - Company Master in Marketing<br>This project involved the delineation of an integrated communication plan for Philadelphia brand in the Portuguese retail channel, giving some emphasis to digital media. To sustain the plan outlined was necessary to know the sector of spread cream cheese in Portugal, the consumers of this product, the brand and its company and also its market competition. As one of the objectives of the plan were explore the digital environment was also collected information on consumer habits and search on the internet, as well as the evolution of adherence to this p

APA, Harvard, Vancouver, ISO, and other styles

45

Avelino, Ricardo António Teixeira. "Marketing communication plan: Century 21 global." Master's thesis, 2014. http://hdl.handle.net/10071/8494.

Full text

Abstract:

Trabalho projeto<br>This project was elaborated with the intention to establish a communication plan for Century 21 Portugal, with the intention of promoting the foreign investment in the Portuguese real estate market. After analyzing the Portuguese market and the current strategy of Century 21 Portugal, it was found some opportunities that a brand, like Century 21 , can take advantage. The main idea of this project is to create a new communication plan and a new type of business for the brand Century 21 Portugal, using certain communication tools and techniques that will help the company to

APA, Harvard, Vancouver, ISO, and other styles

46

Campanha, Mafalda Isabel Biga. "Digital communication plan for Renault Twizy." Master's thesis, 2012. http://hdl.handle.net/10071/5207.

Full text

Abstract:

O principal objetivo deste trabalho é fazer um Plano de Comunicação Digital para o Renault Twizy na sua fase de lançamento e introdução no mercado, integrado no Z.E. Project – veículos de zero emissões da marca Renault, grupo Renault-Nissan. Para isso, foi fundamental conhecer em pormenor o sector automóvel e, especificamente, o mercado de veículos elétricos. Também foi essencial para este trabalho o estudo da relevância das alianças estratégicas no setor e o perfil do consumidor de veículos elétricos. Além disso, foi fundamental conhecer em detalhe a empresa, a Renault – Grupo Renault-Nissa

APA, Harvard, Vancouver, ISO, and other styles

47

Almeida, Rita Figueiredo de Carvalheira. "EDP Serviço Universal rebranding communication plan." Master's thesis, 2020. http://hdl.handle.net/10071/21908.

Full text

Abstract:

The objective of this project is to develop a communication plan for the rebranding of EDP Serviço Universal. EDP Serviço Universal is the regulated market company. At the end of 2017, the Energy Services Regulatory Authority (ERSE) imposed on the EDP group to make a total separation of designation and image between the companies in the group providing regulated services - that is, they have a specific function in the electricity sector and are remunerated for this through electricity tariffs - and those operating in the liberalized market, such as EDP Comercial. At the beginning of 20

APA, Harvard, Vancouver, ISO, and other styles

48

Calado, Miguel Jesus Rito. "Brand redefinition and communication plan for Grândola." Master's thesis, 2013. http://hdl.handle.net/10071/7359.

Full text

Abstract:

This project was elaborated with the intention to build a communication plan for Grândola, and its wide offer, in order to draw more tourists to the municipality. Grândola is located in South-west Portugal, being mostly known for an offer of Sun and Sea, with beaches that extend for 45 Km, but it also has rural tourism component, with green and calm landscapes, making it a close to nature destination. It also has the excitement of several events and a Casino. By analyzing the market and the current communication strategy, some points needing improvement were found, not only regarding this ope

APA, Harvard, Vancouver, ISO, and other styles

49

Uttrup, Emilie Bekhoj. "A digital communication plan for Quiksilver, Portugal." Master's thesis, 2017. http://hdl.handle.net/10071/15282.

Full text

Abstract:

Quiksilver is a worldwide company that came to Portugal for the first time 30 years ago on a license, which was brought back to the Quiksilver group in 2011 before the opening of their own flagship store in Ericeira, Portugal. Only the brand DC shoes is remaining as a distributor on the Portuguese market. Since the creation of the store in Ericeira, Quiksilver has been the center for many sports events, parties and concerts. The store remains the 3rd largest Quiksilver store in the world. Despite this, Quiksilver, Portugal faces challenges within sales, communication and marketing. Quiksilver

APA, Harvard, Vancouver, ISO, and other styles

50

Modesto, João Carlos Porfírio. "Marketing communication plan: TREE Real Estate Experience." Master's thesis, 2020. http://hdl.handle.net/10071/21940.

Full text

Abstract:

The growing of the Real Estate market in Portugal led to a lack of differentiation amongst the operating companies. To make a difference, companies are starting to incorporate technology in its’ business models, approaching customers in different ways, betting on virtual approach to succeed. As such, the main purpose of this project is to provide TREE Real Estate Experience a communication plan that can help the company achieve its objectives and reach its target more efficiently. This project gets an even bigger relevance given the recent rebranding process the company underwent throu

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!