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Journal articles on the topic 'Communication planning Communication in management'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

S. Sipho, Makgopa. "Planning of marketing communication strategies by car dealerships." Problems and Perspectives in Management 14, no. 4 (2016): 212–20. http://dx.doi.org/10.21511/ppm.14(4-1).2016.10.

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Effective marketing communication strategies and campaigns are of much importance in many organizations in informing, reminding and persuading current and potential customers to support the organization by buying organizations product offerings. Organizations in planning of marketing communication strategies and campaigns, organizations in theory need to conduct micro-environmental analysis determining organizations’ strengths and weakness. The purpose of this paper was to investigate the planning of marketing communication strategies and campaigns of car dealerships in practice with more emph

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2

Scholes, Eileen, and David James. "Planning stakeholder communication." Journal of Communication Management 2, no. 3 (1998): 277–85. http://dx.doi.org/10.1108/eb023471.

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3

AMCUAB, KONSTANTIN. "STRATEGIC PLANNING FOR THE DEVELOPMENT OF THE SOCIO-ECONOMIC MODEL OF COMMUNICATION." Communicology 8, no. 3 (2020): 63–72. http://dx.doi.org/10.21453/2311-3065-2020-8-3-63-72.

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The article considers the strategic management carried out on the basis of a strategic plan, which includes among the main provisions and components of models for applying methods and methods of communication. According to the author, strategic communication planning is a process of bringing the communication structure and function in line with the main goals of the organization. The so-called strategic communications matrix, which is the focus of marketing research, includes those communication models that fit into the system of strategic communications, involve all stakeholders in the commun

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4

Mardiani, G. T. "Design of Communication Planning Infrastructure in IT Projects Communication Management." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 022106. http://dx.doi.org/10.1088/1757-899x/662/2/022106.

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PANCHENKO, Mariia, Olena OLEINYKOVA, and Stanislav IVANOV. "Communication processes in system management." Economics. Finances. Law, no. 12/2 (December 28, 2019): 26–29. http://dx.doi.org/10.37634/efp.2019.12(2).5.

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Introduction. The paper examines organizational communication capacities that are studies as a signifi cant component of organization strategic potential. The purpose of the paper is to define the structure and content of organizational communication capacities and identify methods for assessing them. The author combines three research areas: assessment and analysis of organization communication capacities, organization communication strategy development, and organization willingness to change. Results. Two groups of organization communication capacities are revealed, that represent different

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6

UKka, Ibrahim T. I. "COMMUNICATION PLANNING AND POLICY: COMMUNICATION PLANNING PT. ABADI LIGHT TELEVISION (TATV) BRANDING." International Journal of Applied Research in Social Sciences 1, no. 4 (2020): 95–110. http://dx.doi.org/10.51594/ijarss.v1i4.37.

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The presence of PT. Eternal Light Television (TATV) as local television in Surakarta and surrounding there initially, viewed pessimistically by the surrounding community. This is very reasonable considering that no television has been established in Surakarta. On April 29, 2004, TATV began broadcasting on air, and was called "Jelang Tayang Perdana". At the start of launching on air or the trial broadcast by TATV it still seemed to be less professional. There are no programs that can be presented such as national television, only limited to advertisements in the form of slides. The screenings a

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Odine, PhD, Maurice. "An Assessment of Communication Challenges during COVID-19." Research in Health Science 6, no. 2 (2021): p22. http://dx.doi.org/10.22158/rhs.v6n2p22.

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Communication for COVID-19 is to educate the public about protecting themselves from infections. Having sprung wildly from Wuhan, China, the virus has spread from the United States and 31 territories. Strazewski (2020) writes, “How Science Communication is failing during Covid-19,” published in the Journal of American Medical Association, regrets prevalent inadequacy of reporting. Organizations such as World Health Origination (WHO) and Centers for Disease Control (CDC) admit communication is important, asserting that trust, transparency, public interest, and planning are crucial in messaging.

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Greenberg, Sallie, Lori Gauvreau, Ken Hnottavange-Telleen, Robert Finley, and Scott Marsteller. "Meeting CCS communication challenges head-on: Integrating communications, planning, risk assessment, and project management." Energy Procedia 4 (2011): 6188–93. http://dx.doi.org/10.1016/j.egypro.2011.02.630.

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Gandelsonas, Catalina. "Best Practices and Community Asset Management Projects as Vehicles for Communicating Development." Open House International 30, no. 2 (2005): 25–34. http://dx.doi.org/10.1108/ohi-02-2005-b0004.

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Drawing on recent research on communication for urban development and on new research on ’Localising the Habitat Agenda’, this article focuses on the communication aspects of transferring projects and good practices to different cultural contexts. Communicating knowledge for the poor has been a research priority for development agencies in UK and USA for the last decade, as communicating best or good practices for achieving development has not been particularly easy or successful. In order to understand the reasons for these communication gaps, the Max Lock Centre at the University of Westmins

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10

Haupt, Brittany, and Lauren Azevedo. "Crisis communication planning and nonprofit organizations." Disaster Prevention and Management: An International Journal 30, no. 2 (2021): 163–78. http://dx.doi.org/10.1108/dpm-06-2020-0197.

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PurposeThe purpose of this paper is to discuss the evolution of crisis communication and management along with its inclusion into the field and practice of emergency management. This paper also discusses the inclusion of nonprofit organizations and the need for these organizations to engage in crisis communication planning and strategy creation to address the diverse and numerous crises that nonprofits are at risk of experiencing.Design/methodology/approachThis paper utilizes a systematic literature review of crisis communication planning tools and resources focused on nonprofit organizations

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11

Barnes, Beth E. "Integrated brand communication planning: retail applications." Journal of Marketing Communications 7, no. 1 (2001): 11–17. http://dx.doi.org/10.1080/13527260121813.

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12

Sadia, Aysha, Berhannudin Mohd Salleh, Zulida Abdul Kadir, and Sazuliana Sanif. "The Relationship between Organizational Communication and Employees Productivity with New Dimensions of Effective Communication Flow." Journal of Business and Social Review in Emerging Economies 2, no. 2 (2016): 93–100. http://dx.doi.org/10.26710/jbsee.v2i2.35.

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Effective organizational communication can lead organization in asuccessful way, only if exists. Without proper information and planning anydeliberated decision cannot occur. There is a vast literature on organizationalcommunication and productivity of employees. However this research looksover the influence of effectiveness of internal communication on employees'productivity. The core concentration in this study is level of communicationin organization and how employees perceive communication, and what arethe effects of internal communication on their work capability. The focus ofthis study i

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Cai, Hua Long, Bing Gu, and Zhi Yu Wu. "Planning of Network Communication System of Yalong River Basin Hydropower Development Co., LTD." Applied Mechanics and Materials 568-570 (June 2014): 1394–98. http://dx.doi.org/10.4028/www.scientific.net/amm.568-570.1394.

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The planning of network communications of Yalong river basin hydropower development company aims to adapt to the company's strategy and making decision, meet the requirements of project construction, electric power production and administrative management. Based on the principle of advanced nature, economy, reliability, security, scalability, and standardization, the concept of basin area and framework of network communication are put forward on the regional development and project category of Yalong River Company . The content of communication planning is to solve the network communication pr

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14

Bein, Doina, Vasu Jolly, and Linda Morales. "LOCATION MANAGEMENT AND COST PLANNING FOR PERSONAL COMMUNICATION SYSTEMS." IFAC Proceedings Volumes 40, no. 18 (2007): 683–87. http://dx.doi.org/10.3182/20070927-4-ro-3905.00113.

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15

Anderson, Mary Ann, and Catherine A. Tredway. "Communication." Lippincott's Case Management 4, no. 3 (1999): 104???111. http://dx.doi.org/10.1097/00129234-199905000-00002.

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Dreachslin, Janice L., Elaine Sprainer, and Gloria Jimpson. "Communication." Health Care Manager 20, no. 4 (2002): 10–18. http://dx.doi.org/10.1097/00126450-200206000-00003.

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Prothero, Andrea, Ken Peattie, and Pierre McDonagh. "Communicating greener strategies: a study of on-pack communication." Business Strategy and the Environment 6, no. 2 (1997): 74–82. http://dx.doi.org/10.1002/(sici)1099-0836(199705)6:2<74::aid-bse93>3.0.co;2-4.

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18

Hill, Loma A., and A. A. Archer. "Developing and implementing communications strategies: A descriptive model." South African Journal of Business Management 19, no. 1 (1988): 26–32. http://dx.doi.org/10.4102/sajbm.v19i1.967.

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The world-wide environment, but particularly the South African environment today has created a growing need for businesses to communicate effectively with their stakeholders. The number of stakeholders interacting with companies has burgeoned, their demands have become greater and the need for change is critical. As these pressures increase, the need for companies to communicate effectively will grow. In South Africa the possibility for misunderstanding is compounded by communication barriers such as the socio-political system, diversity of cultures and languages, as well as the many different

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19

Miller, Ann Neville, and Jennifer A. Samp. "Planning Intercultural Interaction: Extending Anxiety/Uncertainty Management Theory." Communication Research Reports 24, no. 2 (2007): 87–95. http://dx.doi.org/10.1080/08824090701304717.

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20

Nicoll, Leslie H. "Internet Case Management: Internet Communication." Lippincott's Case Management 6, no. 2 (2001): 64–67. http://dx.doi.org/10.1097/00129234-200103000-00004.

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21

BYRD, JAN. "COMMUNICATION." AACN Clinical Issues: Advanced Practice in Acute and Critical Care 4, no. 3 (1993): 510. http://dx.doi.org/10.1097/00044067-199308000-00007.

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22

Muralidharan, Arjun, and Yasamin Mostofi. "Communication-Aware Robotics: Exploiting Motion for Communication." Annual Review of Control, Robotics, and Autonomous Systems 4, no. 1 (2021): 115–39. http://dx.doi.org/10.1146/annurev-control-071420-080708.

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In this review, we present a comprehensive perspective on communication-aware robotics, an area that considers realistic communication environments and aims to jointly optimize communication and navigation. The main focus of the article is theoretical characterization and understanding of performance guarantees. We begin by summarizing the best prediction an unmanned vehicle can have of the channel quality at unvisited locations. We then consider the case of a single robot, showing how it can mathematically characterize the statistics of its traveled distance until connectivity and further pla

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23

Underwood, Carol R., Lauren I. Dayton, and Zoé Mistrale Hendrickson. "Concordance, communication, and shared decision-making about family planning among couples in Nepal: A qualitative and quantitative investigation." Journal of Social and Personal Relationships 37, no. 2 (2019): 357–76. http://dx.doi.org/10.1177/0265407519865619.

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Couple communication and joint decision-making are widely recommended in the family planning and reproductive health literature as vital aspects of fertility management. Yet, most studies continue to rely on women’s reports to measure couple concordance. Moreover, the association between communication and decision-making is often assumed and very rarely studied. Arguably, associations between dyadic communication and shared decision-making constitute a missing link in our understanding of how communication affects fertility-related practices. Informed by Carey’s notions of transmission and rit

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24

Martin, Dick. "The value of thinking inside out." Journal of Business Strategy 35, no. 2 (2014): 46–48. http://dx.doi.org/10.1108/jbs-02-2014-0020.

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Purpose – To explore the value of internal communication in strategic planning. Design/methodology/approach – Personal viewpoint. Findings – Effective internal communications is an important element in the development and implementation of business strategy. Research by the institute for Public Relations has revealed best-in-class practices in employee communications. Originality/value – Personal viewpoint based on research by the Institute of Public Relations.

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Setyanto, Yugih, and Paula T. Anggarina. "Public Relations: Membangun Komunikasi Internal dalam Perusahaan." KANAL: Jurnal Ilmu Komunikasi 6, no. 1 (2017): 55. http://dx.doi.org/10.21070/kanal.v6i1.1424.

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Public relations had a management function within the company. The process of public relations entirely refers to a managerial approach consisting of fact finding, planning, communications and evaluation. In addition, public relations also runs internal activities to build good communication between the parties involved in the company to create a conducive working atmosphere. Internal communication within the company becomes an important element in creating a good working climate especially in companies whose employees have diverse cultural and social backgrounds. This paper discussed public r

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26

Arwan, Arwan, Abdullah Abdullah, and Syukur Kholil. "Communication Strategy of BKMT Riau Management in the Development of Islamic Da'wah." Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences 2, no. 3 (2019): 334–52. http://dx.doi.org/10.33258/birci.v2i3.435.

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In implementing a communication strategy, a communication plan must include goals, objectives and steps. Likewise, the communication planning of the BKMT Riau Management in the development of Islamic Da'wah in the form of program activities. This study is conducted by using descriptive qualitative approach. The result shows that communication management in the development of Islamic Da'wah of BKMT Riau Management can be traced from the activities program of Da'wah and Issuance of BKMT Riau management for the 2012-2017 period, including planning for organizing, implementing and evaluating. The

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27

Charalambides, Leonidas C. "Designing communication support systems for strategic planning." Long Range Planning 21, no. 6 (1988): 93–101. http://dx.doi.org/10.1016/0024-6301(88)90164-1.

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28

Röling, Niels. "Communication Support for Sustainable Natural Resource Management." IDS Bulletin 25, no. 2 (1994): 125–33. http://dx.doi.org/10.1111/j.1759-5436.1994.mp25002014.x.

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29

Williams, David E., and Bolanle A. Olaniran. "Expanding the crisis planning function: Introducing elements of risk communication to crisis communication practice." Public Relations Review 24, no. 3 (1998): 387–400. http://dx.doi.org/10.1016/s0363-8111(99)80147-7.

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30

Zaumane, Ieva. "STRATEGIC INTERNAL COMMUNICATION: ANALYSIS OF THE PRACTICE OF REGIONAL HIGER EDUCATIONAL INSTITUTIONS OF LATVIA." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 28, 2021): 551–63. http://dx.doi.org/10.17770/sie2021vol6.6415.

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In the organization's strategic management, internal communication is one of the main components enabling the strategic management process to be carried out. Its role is important in both the planning and implementation of the strategy. Still, in practice, the internal communication’s potential remains untapped, resulting in the pursuit of organizations' strategic objectives. In developing the doctoral thesis, the author has an interest in investigating not only businesses, but also higher education institutions (HEIs), as they are similar organizations to other sectoral institutions, and thei

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31

Hansen, Helen E., Margaret J. Bull, and Cynthia R. Gross. "Interdisciplinary Collaboration and Discharge Planning Communication for Elders." JONA: The Journal of Nursing Administration 28, no. 9 (1998): 37–46. http://dx.doi.org/10.1097/00005110-199809000-00009.

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32

Shilova, Valentina A., and Daria A. Ugrinovich. "Classification of Communicative Strategies in the Implementation of Management Decisions." Sociologicheskaja nauka i social naja praktika 6, no. 4 (2018): 84–94. http://dx.doi.org/10.19181/snsp.2018.6.4.6086.

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The article systematizes knowledge about communication strategies and ideas about the types and structures of different organizations in which they can be applied to the implementation of management decisions. The notion of a communicative strategy are compared with the notion of a managerial communicative action (MCA) according to J. Habermas. Highlights approaches and grounds for the classification and typology of communication strategies implemented by different authors. Considered: the model of four basic communication strategies of B. van Rouler (informing, agreement, dialogue, persuasion

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Freitag, Michelle, and V. Susan Carroll. "Handoff Communication." Quality Management in Health Care 20, no. 2 (2011): 103–9. http://dx.doi.org/10.1097/qmh.0b013e3182136f58.

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34

Grenness, Caitlin, Louise Hickson, Ariane Laplante-Lévesque, Carly Meyer, and Bronwyn Davidson. "The Nature of Communication throughout Diagnosis and Management Planning in Initial Audiologic Rehabilitation Consultations." Journal of the American Academy of Audiology 26, no. 01 (2015): 036–50. http://dx.doi.org/10.3766/jaaa.26.1.5.

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Background: Effective practitioner-patient communication throughout diagnosis and management planning positively influences patient outcomes. A patient-centered approach whereby patient involvement in decision making is facilitated, a therapeutic relationship is developed, and information is bilaterally exchanged in an appropriate manner, leads to improved patient satisfaction, adherence to treatment, and self-management. Despite this knowledge, little is known about the nature of audiologist-patient communication throughout diagnosis and management planning. Purpose: This research aimed to ex

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Brady, Richard R. W., Akila Visvanathan, Mark Rodrigues, and Alan P. Gibb. "Infectious communication: Smart phones for clinical communication." Journal of Hospital Medicine 5, no. 9 (2010): 571. http://dx.doi.org/10.1002/jhm.870.

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36

Tourish, Dennis. "Critical Upward Communication:." Long Range Planning 38, no. 5 (2005): 485–503. http://dx.doi.org/10.1016/j.lrp.2005.05.001.

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37

Ghani, Agi M. Abdul. "Manajemen Komunikasi Marketing LAZISNU Kota Bandung." Communicatus: Jurnal Ilmu komunikasi 1, no. 1 (2017): 61–84. http://dx.doi.org/10.15575/cjik.v1i1.1211.

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This study aims to analyze communication management of LAZISNU Bandung to encourage people in handing over charity, management activities undertaken by LAZISNU city, and management LAZISNU in distributing money to the charity (mustahiq). The method used in this study is a phenomenological method, using a qualitative approach. In collecting data techniques this study uses interview, observation, literature review and assessment documentation. The results of this study indicate that the use of communications LAZISNU Bandung to attract people's trust, using two models of communication and marketi

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38

Simcic Brønn, Peggy. "How others see us: leaders’ perceptions of communication and communication managers." Journal of Communication Management 18, no. 1 (2014): 58–79. http://dx.doi.org/10.1108/jcom-03-2013-0028.

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Purpose – This paper aims to assess other leaders’ perceptions of the importance and contribution of communication to organizational success and the abilities of their communication executives to contribute to strategic decision making. Design/methodology/approach – A quantitative approach was used through a questionnaire sent to 5,000 business leaders in small, medium, and large firms across the country of Norway. Findings – Overall results indicate that communication is viewed as not as important to business success as other management disciplines, but leaders rate communication skills as th

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Treurniet, Willem, Manne Messemaker, Jeroen Wolbers, and F. Kees Boersma. "Shaping the societal impact of emergencies: striking a balance between control and cooperation." International Journal of Emergency Services 4, no. 1 (2015): 129–51. http://dx.doi.org/10.1108/ijes-06-2014-0007.

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Purpose – The purpose of this paper is to contribute an analysis of how crisis communication can make a difference in terms of the impact of an emergency on society. Design/methodology/approach – The attitude of the response organisations with respect to communities is reflected in the planning model they adopt. Two ideal-typical planning models are distinguished in the literature. In order to analyse what role both planning models play in the dynamics of crisis communications, the authors selected two Dutch cases for a comparative case analysis on message contents and media responses to the c

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Manyasi, Beatrice N., and Truphena Eshibukule Mukuna. "Disaster Management: Planning and Communication Approaches Used in Organizations in Kenya." International Journal of Education and Practice 4, no. 2 (2016): 84–89. http://dx.doi.org/10.18488/journal.61/2016.4.2/61.2.84.89.

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41

Griffin, Charles P. "Strategic planning for the internal marketing and communication of facilities management." Journal of Facilities Management 1, no. 3 (2002): 237–46. http://dx.doi.org/10.1108/14725960310808015.

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TSUNEMI, Kiyotaka, and Tohru MORIOKA. "Risk Management and Risk Communication in Planning of Waste PCBs Destruction." Proceedings of the Symposium on Global Environment 11 (2003): 201–6. http://dx.doi.org/10.2208/proge.11.201.

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Yagnik, Arpan, Sujo Thomas, and Susmita Suggala. "CREATIVITY CENTRED BRAND MANAGEMENT MODEL FOR THE POSTCOVID MARKETING 5.0 WORLD." Journal of Content Community and Communication 12 (December 31, 2020): 227–36. http://dx.doi.org/10.31620/jccc.12.20/21.

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This article directly responds to the call for new visions that impact the field of brand communications in the Marketing 5.0 world. It does so by using creative principles to deconstruct and reconceptualize an important marketing management tactic namely brand management. Brand management is a polarizing tactic in the overall strategic marketing planning. It is easy to find scholars and practitioners in support of it as well as opposing it. This article reviews popular existing brand management strategies to see how creativity is treated and presents a new futuristic model of where and how sh

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Grubert, Emily, and Margaret Cook. "Communication Science for Science Communication: Water Management for Oil and Natural Gas Extraction." Journal of Water Resources Planning and Management 143, no. 11 (2017): 05017014. http://dx.doi.org/10.1061/(asce)wr.1943-5452.0000842.

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Juškevičius, P. "EVALUATION OF URBAN COMMUNICATION SYSTEMS IN THEIR PLANNING STAGE/MIESTO SUSISIEKIMO SISTEMOS PLANAMMO SPRENDINIŲ ĮVERTINIMO PROBLEMA." JOURNAL OF CIVIL ENGINEERING AND MANAGEMENT 2, no. 5 (1996): 44–57. http://dx.doi.org/10.3846/13921525.1996.10531547.

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Based on standard requirements or subjective criteria, the traditional evaluation is not suitable for a qualitative planning of urban communications. The article deals with the main aspects of the problem (the content and the systematic complexity of criteria, their financial expression, the principles of evaluation). Also, some methods are suggested for applying as additional means when looking for economically and functionally acceptable urban communication solutions.

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PEJANOVIĆ, Ljubo, Stevan STOJANOVIĆ, Jovana RISTIĆ, and Nenad STOJANOVIĆ. "MANAGEMENT AND COMMUNICATION WITH FORCES AND RESOURCESIN THE EMERGENCE OF CRISES AND DISASTERS IN THE BALKANS REGION." Social Communications: Theory and Practice 12, no. 1 (2021): 128–39. http://dx.doi.org/10.51423/2524-0471-2020-12-1-3.

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n this work, special attention is paid to the problem, risk management, risk and crisis management forces and mutual communication in the Balkan region. Management and communication refers to Pejanović, L., Stojanović, S., Ristić, J.Stojanović, N. (2021). Management and Communication with Forces and Resourcesin the Emergence of Crises and Disasters in the Balkans Region.Social Communications: Theory and Practice, Vol. 12(1), 128–139.DOI: 10.51423/2524-0471-2020-12-1-32eISSN 2522-9125 pISSN 2524-0471https://new.comteka.com.ua/security forces, rescue teams and social communications. Thus, for a

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47

Yakoupov, A. N. "MUSIC AND COMMUNICATION PROCESSES IN SOCIETY: MANAGEMENT THEORY." Arts education and science 1, no. 1 (2021): 30–40. http://dx.doi.org/10.36871/hon.202101004.

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Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhance the social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Co

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48

Yakoupov, A. N. "MUSIC AND COMMUNICATION PROCESSES IN SOCIETY: MANAGEMENT THEORY." Arts education and science 1, no. 2 (2021): 26–32. http://dx.doi.org/10.36871/hon.202102003.

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Based on historical and theoretical analysis of the development of social functioning of musical communication, as well as some problems of its management, the author attempts to theoretically justify the ways and means of optimizing music and communication processes that contribute to enhanced social and cultural role of musical art. The article describes fundamental concepts, which should be taken as the basis for the organization of musical life in modern society. The author puts forward such a conceptual theoretical statement as the principle of multi-factor audience differentiation. Conse

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49

Bernhardt, Christoph, and Kathrin Meissner. "Communicating and Visualising Urban Planning in Cold War Berlin." Urban Planning 5, no. 2 (2020): 10–23. http://dx.doi.org/10.17645/up.v5i2.3028.

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This article analyses the dynamics of communication, specifically with regard to the significance of visualisations in urban planning between the two competing political regimes of East and West Germany in divided Berlin (1945–1989). The article will demonstrate the ways in which planners on either side of the Iron Curtain were confronted with matters unique to their own political contexts and conditions for public communication, as well as how they faced similar challenges in fields of urban renewal and negotiating public participation. The post-war decades in Berlin were marked by strong pla

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Ramayadi, Hilman, and Nopita Sariningsih. "INOVASI PROGRAM BANK SAMPAH MELALUI PEMBERDAYAAN MASYARAKAT SEBAGAI PROSES KOMUNIKASI PERUBAHAN SOSIAL." SOURCE : Jurnal Ilmu Komunikasi 6, no. 1 (2020): 46. http://dx.doi.org/10.35308/source.v6i1.1795.

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Waste management is essentially needed by the community in Lebak Regency to reduce waste buildup. The concept of trash bank as a solution in order to change the paradigm of society in waste management is a new innovation for peoples in kabupaten lebak. Therefore in this research, the researcher want to explain and study the communication process carried out by the management of the Barangbang Garbage Bank and how to adopt the innovation of the garbage bank program by the community in East Muara Ciujung Village, Lebak Regency. This study uses descriptive qualitative research methods. The result

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