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Dissertations / Theses on the topic 'Communication trends'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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1

Macià, Bordalba Mònica. "Family-School Communication: Trends, challenges and ways forward." Doctoral thesis, Universitat de Lleida, 2018. http://hdl.handle.net/10803/663397.

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La comunicació família-escola, de qualitat, és essencial per establir bones sinergies entre els dos contextos educatius, ja que sense informació ni diàleg és molt difícil que la relació entre pares i personal docent avanci pel camí de l'enteniment, la confiança, el respecte i la cooperació. Així doncs, aquesta investigació pretén aprofundir en les dinàmiques comunicatives existents entre famílies i professionals de l’educació, detectar les seves debilitats i desafiaments, i proporcionar alguns consells i recomanacions per avançar en la millora de la comunicació família-escola. El mètode que s’

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Slámová, Renata. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10320.

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The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.

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Landin, Ebba, and Niklas Kindahl. "Information and communication trends in the Swedish construction industry." Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-125048.

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Hickey, Chelsea Aleena. "Digital Feedback: Trends in Constituents\' Communication with Elected Officials." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23097.

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Individuals born after 1980 are often immediately labeled with the term, "digital generation". This label assumes that young people are fluent, proficient, and constant users of digital media. This thesis explores digital communication behavior in the context of political communication. This thesis begins with an exploration of how age influences digital political communication, finding that while young people prefer digital media more so than older generations, they are less likely to utilize those media to communicate with government officials. Following the age comparison, this thesis exam

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Lowery, Ashley. "Current Trends in Altmetrics." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2475.

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Lowery will provide an overview of altmetrics with a focus on the most recent developments within the field. Topics will include types of altmetrics, tools used to track altmetrics, and applications of altmetrics.

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Nováková, Markéta. "Současné trendy v komerčních komunikacích se zaměřením na nákupní cyklus." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75245.

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The thesis explains the term the commercial communication, especially parts of the communication mix. But mainly it analyzes contemporary situation in the commercial communication, which changes are happening and it also describes trends in the adressing the customers. One chapter is dedicated to the Purchasing cycle which is a product of the McCann-Erickson advertising agency.

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Cigošová, Petra. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76856.

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The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.

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Nover, Scott. "Netflix vs. the World| A Study of Competitive Trends in the Modern American TV Industry." Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10823909.

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<p> The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry. </p><p>

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Leong, Rosa. "A study of research trends in international public relations." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2120010.

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Alhajeri, Mona. "Future developments and trends in use of picture archiving and communication systems." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13739.

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Objectives: This study identifies modern information technologies that can improve the clinical practice of Picture Archiving and Communication Systems (PACS) and determines the approaches that are needed to improve the functionality of current PACS to provide better next generation PACS and to improve the future of radiology practices and workflow with future PACS generations. Method: A parallel mixed method approach was adopted including qualitative method (semi-structured interviews), quantitative method (questionnaire survey) and observation of online discussion groups on PACS. Five databa

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Součková, Veronika. "Problematika komunikace hotelnictví v 21.století." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76183.

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The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for im

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Kellogg, Andrew. "Closeted Channels: Trends of Sexual-Minority Characters on Primetime Television." Ohio University Honors Tutorial College / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1399889530.

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Mirielli, Edward J. "Exploring trends and patterns of scholarly discourse in sociology journals /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3115571.

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Králíková, Jitka. "Moderní nástroje marketingové komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86048.

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In my final thesis I focused on modern tools in marketing communication such as buzz marketing, guerilla marketing and so on from theoretical and practical point of view. The main part was about a phenomenon, which appears in the Czech Republic in the past few years -- english called twangoo. Not only between them, but also entrepreneurs and customer on this specific market, I was doing a questionnaire research, which helped me draw final conclusions.

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Tembo, Rachael. "Information and communication technology usage trends and factors in commercial agriculture in the wine industry." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1066&context=td_cput.

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Galvin, Maureen. "Innovative communication trends in the Public Administration – a democratic marketing tool or just another fallacy." Doctoral thesis, Universita degli studi di Salerno, 2011. http://hdl.handle.net/10556/244.

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2009 - 2010<br>Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the State in place. Most likely what is lacking is a well defined policy of strategic planning to rectify in part what Rolando (1998) sees as "institutional communication activities conceived as random initiatives rarely destined for structured balance sheets or as part of constituted professional nuclei" and which Faccioli considers "no longer the exception but stil

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Hanzlíčková, Jitka. "Vývojové trendy v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15466.

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The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.

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Acanit, Mary. "Status of Information and Communication Technologies in Academic Libraries in Central Uganda." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/59905.

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Library users are constantly expecting new services, which puts tremendous pressure on academic libraries to re-organise their work patterns and devise better ways of service delivery in order to remain relevant. Although there are a lot of developments taking place in terms of information and communication technology (ICT), academic libraries in Sub- Saharan Africa are at different levels of ICT deployment both between different countries and within the same countries. The aim of this study is to determine the status of ICTs in Academic libraries in Central Uganda. The descriptive study emplo

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Besara, Sheyno, and Zanna Barbäck. "Webbshop för optik : En förstudie: Vikten av användbarhet och aktuella trender inom e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27730.

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Marknaden inom e-handel drivs till stor del av aktuella trender, vilka är med och utmanar både marknaden och företagen. Trender i sin tur drivs framåt av dagens teknologi som hela tiden utvecklas. För att ett företag ska kunna överleva på marknaden är det viktigt att hålla jämna steg med trenderna och teknologin. Det är inte bara marknaden som ställer högre krav på företagen och deras tjänster. Konsumenter är snabba med att uppfatta de nya trenderna och teknologier, och ser det som en självklarhet att företag ska omfamna dessa och implementera dem i tjänsterna. Marknadens nya standarder leder

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Coffey, Harold E. "Guidelines for Planning Future Public School Facilities: A Trends-oriented Approach." Digital Commons @ East Tennessee State University, 1992. https://dc.etsu.edu/etd/2895.

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The purpose of this descriptive qualitative study was to establish guidelines for planning future public school facilities based upon identified global, societal, and educational trends that would most likely highly impact upon the types of public school facilities that will be built in the future. Based upon an extensive literature review, interviews with educational practitioners and facility specialists, and on-site visits to 15 schools in four states, 66 guideline elements were developed. These elements were submitted in a questionnaire/rating sheet format to a researcher-s

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Hübinette, Matilda, and Jenny Jonas. "Olive Oil Market Trends -The Importance of An Appealing Packaging Design." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-94557.

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I denna kandidatuppsats besvaras frågan om vilka designlösningar på förpackningen till en olivolja som i butikssammanhang positionerar sig som mer exklusiv och därmed bidrar till att målgruppen inhandlar produkten. För att ta reda på detta har observationer på sådana olivoljeflaskor gjorts i tre utvalda butiker. Utifrån dessa observationer har sedan en trendanalys gjorts. Med utgångspunkt ur trendanalysen har ett designarbete gjorts där fyra olika olivoljeförpackningar tagits fram baserade på element som används på en majoritet av dagens olivoljeförpackningar som positionerar sig som mer exklu

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Hatlestad-Shey, Alexandre. "Globalization, values, and consumer trends: A French and USA comparison." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2583.

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Koutníková, Lucie. "Komunikační plánování společnosti Algotech na rok 2013." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192003.

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The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 incl

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Ragvald, Charlotta. "KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106745.

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<p>Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.</p><p>Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.</p

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Kosturová, Monika. "Návrh komunikačního mixu e-shopu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224850.

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The main subject of the thesis is to optimize the communication mix of selected e-shop Gifťák.cz. This e-shop is focused on the sale of gift products. This thesis is systematically divided into three main parts. The first part focuses on the theoretical interpretation, defines important terms of marketing and presents a theoretical framework for the following parts. The second part provides the characteristics of selected entity. This part also deals with processing and evaluating of the analysis of both the internal and external environment, current level of marketing and communication mix an

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Stolpe, Margenberg Martin, and Sophia Nyberg. "Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26345.

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In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic desig

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Marais, Kobus. "The language practitioner as agent : the implications of recent global trends in research for language practice in Africa." Journal for New Generation Sciences : Socio-constructive language practice : training in the South African context : Special Edition, Vol 6, Issue 3: Central University of Technology, Free State, Bloemfontein, 2008. http://hdl.handle.net/11462/512.

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Published Article<br>This article argues that, whether she recognises it or not, the translator is an agent, i.e. someone with an active hand in the intercultural communication process. This position endows the translator with the responsibility to make decisions in intercultural communication that can have far-reaching ideological effects. For this reason, translators should be educated to be able to take up this responsibility. In this regard, the author proposes the notion of wisdom as the aim of translator education. The article also argues in favour of indigenising and even subvert

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Pelletier, Melissa G. "The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7075.

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In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140

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Žižková, Zuzana. "Specifika marketingové komunikace na německém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75358.

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The master thesis deals with the analysis of marketing communication in the German market. It describes its specifics and demostrates them on the example of chosen market segment. The main task is to define marketing communication within marketing mix and to analyze its main trends. Next objective is to describe German consumer, his attitude to brands and advertising. The thesis focuses on media mix and legal regulation of advertising in the German market. In the last part there is mentioned marketing communication in the car industry and the example of marketing techniques of the car factory

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Roche, Megan Alexandria. "Rhetoric, religion, and representatives| The use of God in presidential inaugural addresses from 1933-2009 as reflections of trends in American religiosity." Thesis, The Florida State University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1590287.

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<p> The purpose of this study is to explore the rhetorical functions of references to God and the Bible in the first presidential inaugural addresses from Franklin D. Roosevelt to Barack Obama. The Inaugural Address serves to reunite the nation after the division of an election. The language used in this address reflects the culture and identity of the nation it speaks to. Through a modern rhetorical analysis of the inaugural addresses from 1933-2009, this thesis aims to identify the trends in American religiosity, as can be seen through particular use of references to God and uses of biblical

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Silva, Janiene dos Santos e. "A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-03012012-211850/.

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Diante da dificuldade de compreender uma sociedade cada vez mais complexa que reflete comportamentos de consumo múltiplos (inclusive dentro de um mesmo indivíduo, que absorvendo as características da pós-modernidade, é paradoxal), novos métodos de pesquisa são utilizados na tentativa de interpretar com mais precisão o comportamento humano, para analisar suas tendências e transformá-las em diretrizes para as estratégias das marcas. De caráter predominantemente qualitativo e multidisciplinar, a pesquisa de comportamentos emergentes carrega intrinsecamente a tensão dos campos científicos, assim c

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McCracken, Bruce (Bruce Edward). "Production Trends in the Utilization of Commercial Multi-Image Presentations Produced in Dallas During the High Growth Years 1979-1981." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500763/.

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This study was designed to determine the general volume of multi-image production in Dallas County, Texas from 1979 through 1981 as categorized by: the presentation, number of projectors utilized, and by relevant aspects of presentation with analysis of 85 respondents. The questionnaire yielded 633 variables in the computer analysis. The study revealed significant growth in multi-image production with the 1981 total being more than twice the 1979 total. 1988 consensus indicates that the multi-image use is dictated by the business climate. Having been adopted initially, it is retained by those

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Vimmerová, Táňa. "Komunikační mix vybrané cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316865.

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The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communicat

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Zheng, Yong. "The next generation network issues and trends : a dissertation submitted to Auckland University of Technology as part of the requirements for the degree of Master of Computer and Information Sciences, November 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/680.

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Thesis (MCIS - Computer and Information Sciences) -- AUT University, 2008.<br>Includes bibliographical references. Also held in print (viii, 47 leaves ; 30 cm.) in the Archive at the City Campus (T 621.3821 ZHE)

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Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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Kolisnyk, Oleksandra, Yevgen Gule, and Tetyana Kugai. "Style features in the modern graphic design as a method of a social communication." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9983.

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The stylistic features of the contemporary graphic design and its connection with previous European art traditions are considered; also further innovative trends in the design of this area are predicted due to the social challenges of the informational society.<br>Розглядаються стильові особливості сучасного графічного дизайну, зв'язок із попередніми традиціями європейського мистецтва та прогнозуються подальші інноваційні тенденції дизайну у цій сфері, що зумовлені соціальними викликами інформаційного суспільства.

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Branger, Jakob. "Standardization perspectives of communication infrastructure of future homes : from automated home to sustainable, healthy and manufacturing home." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-122134.

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Driven by the Internet of Things, devices and appliances will be increasingly connected to each other and the people within the home. In order for the communication to be possible a standard for communication is needed. In many cases there are too many standards, and for other cases there may instead be an absence of standard. This thesis provides a contemporary view of future developments of homes and the current standardization progress. Four domains in homes are investigated: the automated home domain, the sustainable home domain, the healthy home domain and the manufacturing home domain. T

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Eaton, Joel. "Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3767.

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Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assis

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Gunawan, E. "Trends in satellite communications business strategies in Europe : A general analysis of the short to medium term use of satellites for information dissemination with emphasis on non-mobile use and current technical proposals." Thesis, University of Bradford, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233663.

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Hronová, Blanka. "Analýza komunikační strategie společnosti Hervis Sport a móda s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193752.

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This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identificati

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Herrera, Mikael, and Georg Schierbeck. "Disadvantages of using non-linear video in shallow learning situations : A critical perspective on current trends." Thesis, Södertörns högskola, Medieteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31977.

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Video learning material has reported benefits to in-person lectures, and it can improve knowledge transfer (Bishop & Verleger, 2013; Kim, 2013). Modern educational methods such as flipped classroom and MOOCs (MOOC, 2016) depend on implementing video as a learning resource. Furthermore, the traditional linear video has long been challenged by nonlinear video, both in terms of having interactive material (Zhang et al. 2006) and sectioned, indexed contents. In a critical approach (Bardzell, J & Bardzell, S, 2013) we investigated disadvantages to the non-linear way of using video; in parti

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Lundborg, Sofie. "Drivers for Successful Multimedia Services in the Emerging Communication Market : A Study About the Trends in the Market and the Possibilities with IMS in the Future." Thesis, Uppsala University, Department of Information Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111171.

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<p>The communication market is in a change. This changes how people communicate but also the structure of providers in the market. Traditional isolated players start to provide similar sets of services, competition increases and so does the collaboration between different providers. Customers receive more opportunities to choose between when they want to communicate and to use different multimedia services. The development of new technology continues and what kind of services customers will use tomorrow are uncertain.</p><p>This study aims to identify the drivers and key success factors in the

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Bošela, Michal. "Uvedení značky Redken for Men na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11102.

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The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analys

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Féré, Julien. "Tendances : construction d’un objet de recherche et étude d’un dispositif d’interprétation, de mise en relation de la réalite matérielle et imaginaire et de communication." Thesis, Paris 4, 2013. http://www.theses.fr/2013PA040045.

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Cette thèse a pour but de construire le concept de « tendance » dans le champ des Sciences de l’Information et de la Communication. Notion fortement investie par les professionnels de la communication, les tendances sont absentes de notre discipline alors même qu’elles sont au cœur des processus de construction de l’identité et de médiation. Cette thèse construit donc ce concept en rapport avec la notion de dispositif et d’archétype. Elle introduit une perspective historique en étudiant comment cet archétype s’est exprimé depuis le XVIIème siècle jusqu’à nos jours. Enfin, elle étudie l’express

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Ogorelkova, Elena. "New trends in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10839.

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The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be show

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Vašková, Alexandra. "Mobilná aplikácia ako súčasť marketingovej komunikácie Fakulty managementu VŠE." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197450.

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Diploma thesis focuses on modern trends in marketing communication of specific educational institution. Main goal of the thesis is to analyse and to design of a mobile application for Faculty of Management University of Economics in Prague as a new tool of marketing communication intended for candidates interested in studying and potential students. Theoretical part of the thesis includes general topics about strategic university management of Universities, marketing communication and relations management. Author also presents the mobile application as a product, its applicability, ways of its

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Pazooki, Parham, and Andreas Tauber. "Ungdomars musikvanor : En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13387.

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This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in

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Radišauskaitė, Daiva. "Inovatyvios pakuotės kaip komunikacijos priemonės kūrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130605_115644-70783.

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Šio tiriamojo darbo tikslas yra suformuluoti inovatyvios pakuotės kaip komunikacijos priemonės kūrimo modelį. Teorinėje darbo dalyje analizuojama pakuotės funkcijos ir elementai, iškeliamos pagrindinės priežastys sąlygojančios pakuotės inovacijų poreikį, aprašomos teorinės pakuotės inovacijų taikymo galimybės ir pateikiamas pakuotės kaip komunikacijos priemonės susiformavimas ir įtaka. Analitinėje darbo dalyje pateikiami ir analizuojami rezultatai tyrimo, atlikto naudojant kiekybinio tyrimo metodą – apklausą, kurios metu buvo siekiama nustatyti, kokią įtaką inovatyvūs pakuotės sprendimai turi

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Vincencová, Hana. "Komunikační trendy kadeřnických studií v EU a ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76367.

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The target of this thesis is to analyse communication strategy of the best hairstylists on the territory of the Europian Union and Czech Republlic, catch actual communication trends and consequently and to apply them to the example of chosen hairdresser's and recommend some useful way how to communicate. One part of this thesis is a methodology of marketing and communication, that an practical analysis based on.

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Blidby, Jessica, and Lovisa Lundberg. "Samhällstrender och förändringsarbeten : En fallstudie i ett charktillverkningsföretag." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41617.

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Purpose – The purpose of the study is to understand how a cured meat manufacturing company can succeed with an internal change project when the reason is external triggers from society. With this purpose in mind two research questions have been formulated. They are formulated as followed: <li data-leveltext="%1." data-font="Georgia,Segoe UI" data-listid="31" data-aria-posinset="1" data-aria-level="1">Which triggers are the reason for change projects to take place in a cured meat manufacturing company? <li data-leveltext="%1." data-font="Georgia,Segoe UI" data-listid="31" data-aria-posin

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