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Dissertations / Theses on the topic 'Communication trends'

Author: Grafiati
Published: 11 September 2021
Last updated: 1 February 2022

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1

Macià, Bordalba Mònica. "Family-School Communication: Trends, challenges and ways forward." Doctoral thesis, Universitat de Lleida, 2018. http://hdl.handle.net/10803/663397.

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La comunicació família-escola, de qualitat, és essencial per establir bones sinergies entre els dos contextos educatius, ja que sense informació ni diàleg és molt difícil que la relació entre pares i personal docent avanci pel camí de l'enteniment, la confiança, el respecte i la cooperació. Així doncs, aquesta investigació pretén aprofundir en les dinàmiques comunicatives existents entre famílies i professionals de l’educació, detectar les seves debilitats i desafiaments, i proporcionar alguns consells i recomanacions per avançar en la millora de la comunicació família-escola. El mètode que s’ha utilitzat ha estat l’etnogràfic. Específicament, les dades s’han obtingut a partir d'entrevistes amb 200 famílies, docents i equips directius de 20 escoles d’educació primària situades en diferents comunitats autònomes d'Espanya, juntament amb observacions i anàlisi de documents, webs i blocs. Els resultats revelen l'existència d’un patró de comunicació àmpliament compartit per les escoles estudiades, el qual segueix arrelat en antigues dinàmiques i es caracteritza per l'escàs ús de mitjans digitals per a la comunicació bidireccional. Els resultats també mostren que la preeminència d’una comunicació unidireccional, el vincle que sovint s’estableix entre comunicació i missatges negatius, la ineficàcia de certs canals on els nens actuen com a intermediaris, la freqüència d'ús d'alguns mitjans i la dificultat de conciliar la vida familiar i laboral d’alguns progenitors són deficiències centrals de la comunicació actual. Així doncs, per superar aquestes i altres debilitats que emergeixen de l’estudi, s'ha dissenyat un conjunt de pautes i estratègies, les quals posen l'accent en el què, el quan i l’on comunicar. Aquesta investigació, a més, també té clares implicacions per a les polítiques públiques en considerar la formació docent com el primer pas necessari per millorar la comunicació entre la família i l'escola.
La comunicación familia-escuela, de calidad, es esencial para establecer buenas sinergias entre ambos contextos educativos, ya que sin información ni diálogo es muy difícil que la relación entre padres y personal docente avance por el camino del entendimiento, la confianza, el respeto y la cooperación. Así pues, esta investigación pretende profundizar en las dinámicas comunicativas existentes entre familias y profesionales de la educación, detectar sus debilidades y desafíos, y proporcionar consejos y recomendaciones para avanzar en la mejora de la comunicación familia-escuela. Para ello, se ha utilizado el método etnográfico. Específicamente, los datos se obtuvieron a partir de entrevistas con 200 familias, docentes y equipos directivos de 20 escuelas de educación primaria situadas en diferentes comunidades autónomas de España, junto con observaciones y análisis de documentos, webs y blogs. Los resultados revelaron la existencia de un patrón de comunicación ampliamente compartido por las instituciones educativas estudiadas, el cual sigue enraizado en viejas dinámicas y se caracteriza por el escaso uso de medios digitales para la comunicación bidireccional. Los resultados también mostraron que la preeminencia de una comunicación unidireccional, el vínculo que a menudo se estable entre comunicación y mensajes negativos, la ineficacia de ciertos canales donde los niños actúan como intermediarios, la frecuencia de uso de algunos medios y la dificultad de conciliar la vida familiar y laboral de algunos padres son deficiencias centrales de la comunicación actual. Así pues, para superar estas y otras debilidades que emergen del estudio, se ha diseñado un conjunto de pautas y estrategias, las cuales ponen el acento en el qué, el cuándo y el dónde comunicar. Esta investigación, además, también tiene claras implicaciones para las políticas públicas al considerar la formación docente como el primer paso necesario para mejorar la comunicación entre la familia y la escuela.
High-quality family-school communication is essential to establish positive synergies between the two educational contexts (families and schools) since, without information or dialogue, it is quite difficult for parents and teachers to advance along the path of understanding, trust, respect and cooperation. Thus, this research aims to develop a better understanding of the communication dynamics between families and school staff, as well as the weaknesses and challenges thereof, in order to provide some tips and recommendations to improve family-school communication. To this end, an ethnographic approach was adopted. Specifically, the data were obtained from interviews with 200 families, teachers and school managers from 20 primary schools located in different autonomous communities in Spain, from observations and from document, web and blog analysis. The findings revealed a common pattern of communication among the educational institutions studied, which is rooted in old dynamics and is characterized by the scant use of digital media for two-way communication. The findings also showed that the main shortcomings of current communication are the prevalence of one-way communication; the link often made between communication and negative messages; the ineffectiveness of some channels when children act as mediators; the frequency of use of some media; and the challenges of work-family balance. Thus, in order to overcome these and other shortcomings emerging from our research, a set of guidelines and strategies has been devised, which emphasizes what, when and where to communicate. This research also has clear implications for public policy since it considers teacher training as the first step towards improving family-school communication.
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2

Slámová, Renata. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10320.

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The thesis i about new forms of marketing communications and new approaches to the use of older forms. It focuses on internet, as the the major new medium used in communication. Last part analyses new trends in customer insights to advertising, advertisment spendings for different kinds of media and augmentation of the number of internet users according to results of marketing researches.
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3

Landin, Ebba, and Niklas Kindahl. "Information and communication trends in the Swedish construction industry." Thesis, KTH, Fastigheter och byggande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-125048.

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4

Hickey, Chelsea Aleena. "Digital Feedback: Trends in Constituents\' Communication with Elected Officials." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23097.

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Individuals born after 1980 are often immediately labeled with the term, "digital generation". This label assumes that young people are fluent, proficient, and constant users of digital media. This thesis explores digital communication behavior in the context of political communication. This thesis begins with an exploration of how age influences digital political communication, finding that while young people prefer digital media more so than older generations, they are less likely to utilize those media to communicate with government officials.  Following the age comparison, this thesis examines race, income, and education as indicators for digital political communication. This thesis utilizes secondary data analysis of surveys collected by PEW Internet & American Life Project between 2003 and 2009.  The findings herein suggest that although young people prefer digital communication in politics, the millennial generation continues to lag behind older generations in actual digital political communication behavior. Additionally, this thesis finds that young people falling into minority groups, with low-income and low-education are less likely to utilize digital political communication media than older Whites with high-income and high-education.
Master of Arts
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5

Lowery, Ashley. "Current Trends in Altmetrics." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/2475.

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Lowery will provide an overview of altmetrics with a focus on the most recent developments within the field. Topics will include types of altmetrics, tools used to track altmetrics, and applications of altmetrics.
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6

Nover, Scott. "Netflix vs. the World| A Study of Competitive Trends in the Modern American TV Industry." Thesis, The George Washington University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10823909.

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The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry.

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7

Leong, Rosa. "A study of research trends in international public relations." Thesis, University of Macau, 2009. http://umaclib3.umac.mo/record=b2120010.

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8

Alhajeri, Mona. "Future developments and trends in use of picture archiving and communication systems." Thesis, Brunel University, 2016. http://bura.brunel.ac.uk/handle/2438/13739.

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Objectives: This study identifies modern information technologies that can improve the clinical practice of Picture Archiving and Communication Systems (PACS) and determines the approaches that are needed to improve the functionality of current PACS to provide better next generation PACS and to improve the future of radiology practices and workflow with future PACS generations. Method: A parallel mixed method approach was adopted including qualitative method (semi-structured interviews), quantitative method (questionnaire survey) and observation of online discussion groups on PACS. Five databases were searched to find salient literature, including Science Direct, Springer Link, Scopus, CINAHL Plus and Google Scholar. Six radiologists were interviewed and questionnaires were collected from 120 radiologists. Four online discussion groups related to PACS were monitored via LinkedIn. The data were analysed thematically using the thematic analysis method. Finally, a focus group was held with a separate group of radiologists to validate the findings. Results: Eight themes emerged from the thematic analysis of the data: (1) limitations of traditional PACS; (2) user needs and requirements that can increase PACS functionality; (3) Web based solutions of PACS; (4) PACS on mobile phones; (5) Vendor Neutral Archive (VNA); (6) full integration of voice recognition in PACS; (7) backup solutions for the system and (8) continuous training for PACS users. Discussion: With the development of healthcare information and communication technology (ICT) and with the increased demands of the radiologists to expand PACS usability, traditional PACS must be updated to follow the changes. Modern technologies can provide better solutions to enhance the functionality of current PACS. The next generation of PACS can fulfil the future requirements of users. This study considers the issues between the needs and requirements of the users of a PACS system in the future and the developing solutions in ICT and the PACS industry. Moreover, highly developed PACS systems with advanced features will have a direct impact in changing and improving radiology workflow. Accordingly, a model has been developed that proposes new features for the next generation PACS system, which may be applied to the next generation radiology practice. The model was validated with the focus group and, by using a separate group of radiologists in another country, was determined to be generalisable. Conclusion: It is widely recognised that traditional PACS must be updated to adopt recent advances in ICT. This research has identified themes that, when incorporated, will enhance the functionality of PACS and radiology workflow and provide better quality clinical practice. The findings from this empirical research can be used: as recommendations to vendors; for technology development; and by medical institutes to consider aspects when undertaking implementation of PACS and training future radiologists. Keywords: 'Picture archiving and communication system’, PACS, Future trends, next generation, Organisational efficiency, Productivity, Clinical practice, Ubiquitous.
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Nováková, Markéta. "Současné trendy v komerčních komunikacích se zaměřením na nákupní cyklus." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75245.

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The thesis explains the term the commercial communication, especially parts of the communication mix. But mainly it analyzes contemporary situation in the commercial communication, which changes are happening and it also describes trends in the adressing the customers. One chapter is dedicated to the Purchasing cycle which is a product of the McCann-Erickson advertising agency.
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Cigošová, Petra. "Nové trendy v marketingových komunikacích." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76856.

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The thesis deals with the new trends in marketing communication. It shows the importance of new media and new tools of marketing communication mix. It aims to analyze new trends and forms of marketing communication and based on the findings to apply their use in marketing communication of company Direct Parcel Distribution CZ.
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Součková, Veronika. "Problematika komunikace hotelnictví v 21.století." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76183.

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The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for improving commercial communications are suggested.
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Kellogg, Andrew. "Closeted Channels: Trends of Sexual-Minority Characters on Primetime Television." Ohio University Honors Tutorial College / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1399889530.

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13

Mirielli, Edward J. "Exploring trends and patterns of scholarly discourse in sociology journals /." free to MU campus, to others for purchase, 2003. http://wwwlib.umi.com/cr/mo/fullcit?p3115571.

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Králíková, Jitka. "Moderní nástroje marketingové komunikace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-86048.

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In my final thesis I focused on modern tools in marketing communication such as buzz marketing, guerilla marketing and so on from theoretical and practical point of view. The main part was about a phenomenon, which appears in the Czech Republic in the past few years -- english called twangoo. Not only between them, but also entrepreneurs and customer on this specific market, I was doing a questionnaire research, which helped me draw final conclusions.
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15

Tembo, Rachael. "Information and communication technology usage trends and factors in commercial agriculture in the wine industry." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1066&context=td_cput.

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Hanzlíčková, Jitka. "Vývojové trendy v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15466.

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The aim of the thesis is to analyse development trends of marketing, describe their main features and with help of concrete examples show their use. Practical part of the thesis evaluates, with the aid of questionnaire, marketing campaign of the mobile telecommunication company Vodafone that took place three years ago. This campaign arouses a lot of discussion that time and contained elements of this new trends of marketing.
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17

Acanit, Mary. "Status of Information and Communication Technologies in Academic Libraries in Central Uganda." Diss., University of Pretoria, 2016. http://hdl.handle.net/2263/59905.

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Library users are constantly expecting new services, which puts tremendous pressure on academic libraries to re-organise their work patterns and devise better ways of service delivery in order to remain relevant. Although there are a lot of developments taking place in terms of information and communication technology (ICT), academic libraries in Sub- Saharan Africa are at different levels of ICT deployment both between different countries and within the same countries. The aim of this study is to determine the status of ICTs in Academic libraries in Central Uganda. The descriptive study employs a survey methodology gathering both quantitative and qualitative data. Data was collected from library staff responsible for the day-to-day management and administration of ICT at 17 of the 22 academic libraries in Central Uganda using survey questionnaires and interviews over a period of twelve months. Findings indicate that there is an improvement in the status of ICTs in academic libraries in Central Uganda although they are deployed at a minimum level. Funding, power fluctuations and low bandwidth still pose a major threat to ICT adoption in academic libraries in Central Uganda. This report informs government, libraries, LIS schools, LIS professional bodies and policy makers on the future course of action regarding ICT deployment and curricula. Notably, there is need for government to support infrastructural development; engage in public-private partnerships for infrastructural developments; exempt taxation of ICT equipment and supplement funding at universities. Libraries should dedicate more funds to purchase ICT equipment; automate all library functions; develop local capacity to manage ICT projects; promote awareness about ICT services and support initiatives from local and international library associations. LIS schools should conduct a curriculum review to reposition the LIS study program to the present and future needs of the job market; monitor and advice government on policy issues affecting higher education include the need to align ICTs to national development. LIS professional bodies need to champion the cause for the standardization of LIS study programs, promote networking and knowledge sharing; articulate national e-strategies and play advisory role to government, LIS schools and libraries.
Mini Dissertation (MIT)--University of Pretoria, 2016.
Carnegie Corporation of New York
Information Science
MIT
Unrestricted
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Besara, Sheyno, and Zanna Barbäck. "Webbshop för optik : En förstudie: Vikten av användbarhet och aktuella trender inom e-handel." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-27730.

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Marknaden inom e-handel drivs till stor del av aktuella trender, vilka är med och utmanar både marknaden och företagen. Trender i sin tur drivs framåt av dagens teknologi som hela tiden utvecklas. För att ett företag ska kunna överleva på marknaden är det viktigt att hålla jämna steg med trenderna och teknologin. Det är inte bara marknaden som ställer högre krav på företagen och deras tjänster.  Konsumenter är snabba med att uppfatta de nya trenderna och teknologier, och ser det som en självklarhet att företag ska omfamna dessa och implementera dem i tjänsterna. Marknadens nya standarder leder till högre krav och förväntningar hos konsumenterna. I och med det förväntas tjänsten att bli än smidigare och smartare att använda. Så för att hålla företagets kundbas nöjd och möta deras krav, måste man även arbeta med tjänstens användbarhet. För att kunna implementera trender rätt i tjänsten och ha en chans att konkurrera på marknaden, är användbarhet inte bara ett måste utan även ett kraftfullt medel. Med god användbarhet följer en bra kundupplevelse. Vilket innebär att kunderna lämnar tjänsten med ett gott intryck och därmed är chansen större att de återkommer. Grunden för en bra tjänst med nöjda kunder är hög användbarhet i kombination med aktuella trender. Denna rapport är ett examensarbete bestående av en förstudie om hur man utvecklar en webbshop för optik med fokus på användbarhet och aktuella trender. Arbetets resultat är generella riktlinjer inför utvecklingsprocessen av webbshoppen.
Trends are part of shaping the market standards and keep challenging the competition to stay on their toes. E-commerce is a fast growing field, a lot due to the rapid evolution of technology. As a result, new trends emerge and form the market once again. Followed by new trends are new possibilities and measures, which lead to higher demands and expectations from the consumers. To manage an e-business successfully it is a prerequisite to stay updated with the current e-commerce trends to be able to keep up with the competitors. To be able to embrace trends and keep up with the competition, a great mean is usability. It is vital to any kind of service to have a good usability, and to maintain it regularly, for it’s chances of survival in the harsh competition. For returning consumers it is important to listen to their expectations, and see to it that the service meet their needs with user-friendly functions. Since the experience of the service is what stays with them. Usability is the backbone of the service, ensuring the user journey to be as smooth as possible, and enhance both the service itself and the consumers’ experience. So it is not sufficient enough to only implement current trends into the service. Without good usability to complement with – neither the trends nor the service will reach their full potential. This paper is a pre-study and a result of a degree project, and covers general guidelines for the development of a web shop for optics. The guidelines are based on research on usability and current e-commerce trends. To produce these guidelines, methods such as Brand Experience Workshop, Creative Session and interviews with the target group have been executed.
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Coffey, Harold E. "Guidelines for Planning Future Public School Facilities: A Trends-oriented Approach." Digital Commons @ East Tennessee State University, 1992. https://dc.etsu.edu/etd/2895.

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The purpose of this descriptive qualitative study was to establish guidelines for planning future public school facilities based upon identified global, societal, and educational trends that would most likely highly impact upon the types of public school facilities that will be built in the future. Based upon an extensive literature review, interviews with educational practitioners and facility specialists, and on-site visits to 15 schools in four states, 66 guideline elements were developed. These elements were submitted in a questionnaire/rating sheet format to a researcher-selected jury of 13 national educational facility planning specialists (100% Response Rate) for their evaluations. The five sections for which the final set of guidelines were established were: (1) Planning, Design, and Site Selection; (2) Environmental Enhancement Factors; (3) Space Utilization; (4) Technology; and (5) School and Community Service Areas. The findings were that all 66 guidelines were rated as essential, highly desirable, or significant by the jurors. The major conclusions reached from the study were several: (1) Educational practitioners advocated systematic, proactive, long- and short-range facility planning. This planning should be broad-based and pluralistic with flexibility, mobility, and adaptability as the cornerstones of the school design process. All planning should be based on both "hard" and "soft" data. Planning should also be both bottom-up and top-down with maximum information shared with the stakeholders. (2) Aesthetic, psychological, and behavioral environmental enhancement factors were key areas in future school designs. Facilities should be student-centered and "user-friendly" with an external welcoming appearance. The selection of the school site was extremely important, also. (3) Schools should be designed to offer optimal comfort to all inhabitants with flexible spaces where teachers and students can learn, relate, and explore. Schools and communities should share resources if possible.
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Hübinette, Matilda, and Jenny Jonas. "Olive Oil Market Trends -The Importance of An Appealing Packaging Design." Thesis, Linköpings universitet, Medie- och Informationsteknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-94557.

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I denna kandidatuppsats besvaras frågan om vilka designlösningar på förpackningen till en olivolja som i butikssammanhang positionerar sig som mer exklusiv och därmed bidrar till att målgruppen inhandlar produkten. För att ta reda på detta har observationer på sådana olivoljeflaskor gjorts i tre utvalda butiker. Utifrån dessa observationer har sedan en trendanalys gjorts. Med utgångspunkt ur trendanalysen har ett designarbete gjorts där fyra olika olivoljeförpackningar tagits fram baserade på element som används på en majoritet av dagens olivoljeförpackningar som positionerar sig som mer exklusiva. Förpackningarna är 3D-modeller modellerade i 3D Studio Max och etiketterna har skapats i Illustrator och Photoshop och har i den sistnämnda programvaran sammanfogats med förpackningarna. Med hjälp av bärbar eye-trackingutrustning fick fyra deltagare se de framtagna förpackningarna och med blicken svara på frågor angående dessa. Förpackningarna visades med hjälp av en projektor på en vägg, i naturlig storlek och uppradade på en simulerad butikshylla. Efter detta intervjuades deltagarna genom att använda kvalitativa frågor angående deras åsikter om olivoljeförpackningarna. Resultaten visar att varumärkesnamnets utformning är viktigt samt att en förpackning till en olivolja som positionerar sig som mer exklusiv bör vara gjord av glas, vara mjuk och följsam, samt innehålla ett mönster på etiketten. Form och mönster är de element som verkar vara de mest minnesvärda elementen och för att locka målgruppen är det viktigt med en förpackning som sticker ut på butikshyllan. En alltför innovativ form är inte att rekommendera medan en innovativ etikett kan vara fördelaktig. Tidigare erfarenheter har en betydelse vid val av förpackning och varumärkesnamn, produktbeskrivare och produktnamn bör tydligt uttryckas. Det är även fördelaktigt om designlösningen får konsumenten att vilja använda förpackningen som en del av köksinredningen. Färger, ovanliga för denna typ av produkt, kan skapa ett positivt ”hyllintryck” och färger som associeras till positivitet, värme, sol och energi kan i synnerhet locka konsumenter inom målgruppen. Symmetri i utformningen av etiketter för olivoljor som positionerar sig som mer exklusiva är fördelaktigt liksom användningen av en ljus nyans i etiketten i kontrast till ett mörkare textelement och/eller grafiskt element.
In this bachelor thesis the question regarding which design solutions, concerning the packaging to an up-market olive oil, contribute to the target group purchasing the product. To find out, observations on the up-market olive oil packaging of today was made in three selected stores. Based on the observations a trend analysis was made. With this analysis as a base, a design task, where four different olive oil packages were produced. These packages were based on elements frequently used on the present olive oil packaging. The packages are 3D-models made in 3D Studio Max and the labels were made in Illustrator and Photoshop. The labels were then merged with the packages using Photoshop. Using portable eye-tracking equipment, four participants were shown the four different olive oil packages, and got to answer questions concerning these packages, by using their eyes. The packages were shown through a projector, on a plain wall, in natural size and lined up on a simulated store shelf. Afterwards the participants answered qualitative questions regarding their opinions concerning olive oil packaging. The results show that the formation of the brand name is of importance and that a packaging for an up-market olive oil should be made out of glass, have a streamlined shape and a label that contains a pattern. The most memorable elements seem to be shape and pattern and in order to attract the target group, it is important to use a packaging design that stands out on the store shelf. An overly innovative shape is not to be recommended, but an innovative label can be beneficial. Prior experiences are of importance when choosing a packaging and brand name, product descriptor and product name should clearly be expressed. It is also beneficial if the design solution makes the consumer want to use the packaging as a part of the interior design in the kitchen. Colors unusual for this type of product can be used to create a positive ‘shelf impact’ and colors associated with positivity, warmth, sun and energy can especially tempt the consumers of the target group. Symmetry in the layout of the labels for up-market olive oil is beneficial as well as the use of a light color tone on the label in contrast to a darker text element and/or graphic element.
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Hatlestad-Shey, Alexandre. "Globalization, values, and consumer trends: A French and USA comparison." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2583.

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Koutníková, Lucie. "Komunikační plánování společnosti Algotech na rok 2013." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192003.

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The thesis "Communication planning in Algotech in 2013" is practically based work with an objective to plan marketing communication of the company for 2013. The planning is based on the current company communication analysis and both communication goals and new trends in marketing communication are taken into consideration. The theoretical part is focused on substance of communication, communication process and tools of communication mix. In the practical part, there is the introduction of company Algotech, analysis of its communication strategy and proposal of communication plan for 2013 inclusive recommendation to utilize new trends in marketing communication and also the evaluation of executed marketing communication plan.
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Ragvald, Charlotta. "KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106745.

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Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.

Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.

Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it’s crucial that the advertisement is relevant for the target group. The advertisement and the brand need to be looked upon as genuine and ’real’. In order to create that type of ads and generate a positive outlook for the brand the advertisement needs to be researched properly. In order for agencies and it’s clients to reach their intended target group by using new media their is a need to create ads that provide value for the consumer. The bottom line seems to be that in order to make successful advertisements today you need to work harder, you need to know your brand more intimately and more than ever you need to have extensive consumer insights on a deeper level.

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Kosturová, Monika. "Návrh komunikačního mixu e-shopu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224850.

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The main subject of the thesis is to optimize the communication mix of selected e-shop Gifťák.cz. This e-shop is focused on the sale of gift products. This thesis is systematically divided into three main parts. The first part focuses on the theoretical interpretation, defines important terms of marketing and presents a theoretical framework for the following parts. The second part provides the characteristics of selected entity. This part also deals with processing and evaluating of the analysis of both the internal and external environment, current level of marketing and communication mix and last but not least with the result of marketing research. The outputs from analytical part are the basis for the last part, where the proposals for specific communication mix, which will be apllied, are presented.
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Marais, Kobus. "The language practitioner as agent : the implications of recent global trends in research for language practice in Africa." Journal for New Generation Sciences : Socio-constructive language practice : training in the South African context : Special Edition, Vol 6, Issue 3: Central University of Technology, Free State, Bloemfontein, 2008. http://hdl.handle.net/11462/512.

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Published Article
This article argues that, whether she recognises it or not, the translator is an agent, i.e. someone with an active hand in the intercultural communication process. This position endows the translator with the responsibility to make decisions in intercultural communication that can have far-reaching ideological effects. For this reason, translators should be educated to be able to take up this responsibility. In this regard, the author proposes the notion of wisdom as the aim of translator education. The article also argues in favour of indigenising and even subverting translations in theAfrican context.
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Stolpe, Margenberg Martin, and Sophia Nyberg. "Logotypiskt : En studie om hur digitaliseringen harförändrat logotypers utseende." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26345.

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In this study we are seeking to discover the norms in the design of logotypes and how they havechanged over time. To achieve this we have chosen to analyze the logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can’t be directly explained through changesin convention. Logotype design is deeply connected with technology and foremost what optionstechnology can offer in the form of design. The digital revolution has impacted the norms of logotypedesign and we are now seeing that logotypes have adapted to the digital era. Later versions of populardesign software, enables designers (and also non professionals) to easily enrich logotypes using 3Deffectsand levels of gradients. Parallel to this evolution in design, we can draw a conclusion that theprinciples of a simplistic design, with fewer design elements, and the principle of versatility, has gainedground. Today’s logotypes need to have fever elements in order to be functional in really small sizes andversatile to be able to function in many different digital environments.
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Pelletier, Melissa G. "The Road to the White House: A Correlational Analysis of Twitter Sentiment and National Polls in the 2016 Election Cycle." Scholar Commons, 2017. http://scholarcommons.usf.edu/etd/7075.

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In this thesis, the author examines the last 131 days of the 2016 election cycle. This analysis focuses on how sentiment is present on Twitter when people engage in political communication on social media. With the increasing online political discussions created on social media such as Twitter, an analysis of sentiment is critical. The data could be obtainable for candidates to estimate the electorate’s opinion of each candidate. A shift of sentiment offers a deeper insight into tracking changing attitudes toward candidates. Because Twitter only allows each tweet to be 140 characters there is a simplicity that offers statements to be concise. Trends for each candidate throughout the final days of the election cycle are correlated with national polls to assess if there is a relationship present. This study applies sentiment to recognize trends that may estimate a candidate’s chance of winning the election and offers indications as to how the intended electorate may vote when a relationship is established between sentiment and national polls.
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Roche, Megan Alexandria. "Rhetoric, religion, and representatives| The use of God in presidential inaugural addresses from 1933-2009 as reflections of trends in American religiosity." Thesis, The Florida State University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=1590287.

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The purpose of this study is to explore the rhetorical functions of references to God and the Bible in the first presidential inaugural addresses from Franklin D. Roosevelt to Barack Obama. The Inaugural Address serves to reunite the nation after the division of an election. The language used in this address reflects the culture and identity of the nation it speaks to. Through a modern rhetorical analysis of the inaugural addresses from 1933-2009, this thesis aims to identify the trends in American religiosity, as can be seen through particular use of references to God and uses of biblical metaphor as a rhetorical and persuasive tool in the inaugural address.

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Žižková, Zuzana. "Specifika marketingové komunikace na německém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75358.

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The master thesis deals with the analysis of marketing communication in the German market. It describes its specifics and demostrates them on the example of chosen market segment. The main task is to define marketing communication within marketing mix and to analyze its main trends. Next objective is to describe German consumer, his attitude to brands and advertising. The thesis focuses on media mix and legal regulation of advertising in the German market. In the last part there is mentioned marketing communication in the car industry and the example of marketing techniques of the car factory BMW.
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McCracken, Bruce (Bruce Edward). "Production Trends in the Utilization of Commercial Multi-Image Presentations Produced in Dallas During the High Growth Years 1979-1981." Thesis, University of North Texas, 1989. https://digital.library.unt.edu/ark:/67531/metadc500763/.

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This study was designed to determine the general volume of multi-image production in Dallas County, Texas from 1979 through 1981 as categorized by: the presentation, number of projectors utilized, and by relevant aspects of presentation with analysis of 85 respondents. The questionnaire yielded 633 variables in the computer analysis. The study revealed significant growth in multi-image production with the 1981 total being more than twice the 1979 total. 1988 consensus indicates that the multi-image use is dictated by the business climate. Having been adopted initially, it is retained by those who find it effective and a suitable medium for larger screens.
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Zheng, Yong. "The next generation network issues and trends : a dissertation submitted to Auckland University of Technology as part of the requirements for the degree of Master of Computer and Information Sciences, November 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/680.

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Thesis (MCIS - Computer and Information Sciences) -- AUT University, 2008.
Includes bibliographical references. Also held in print (viii, 47 leaves ; 30 cm.) in the Archive at the City Campus (T 621.3821 ZHE)
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Silva, Janiene dos Santos e. "A transversalidade da comunicação no processo de formação, difusão e investigação das tendências de comportamento e consumo." Universidade de São Paulo, 2011. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-03012012-211850/.

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Diante da dificuldade de compreender uma sociedade cada vez mais complexa que reflete comportamentos de consumo múltiplos (inclusive dentro de um mesmo indivíduo, que absorvendo as características da pós-modernidade, é paradoxal), novos métodos de pesquisa são utilizados na tentativa de interpretar com mais precisão o comportamento humano, para analisar suas tendências e transformá-las em diretrizes para as estratégias das marcas. De caráter predominantemente qualitativo e multidisciplinar, a pesquisa de comportamentos emergentes carrega intrinsecamente a tensão dos campos científicos, assim como o Campo da Comunicação, que por envolver diferentes áreas do saber, desempenha, de forma transversal, um papel fundamental na formação, difusão e identificação das tendências socioculturais, fato comprovado por essa dissertação. Por meio de revisão bibliográfica, entrevistas em profundidade, e análise documental, foi possível identificar as definições relacionadas às tendências assim como compreender como elas podem ser aplicadas estrategicamente por empresas de diversos segmentos, para que suas expressividades marcárias, incluindo as ações comunicacionais, sejam sempre relevantes no cenário do consumo. Além disso, verificou-se a ênfase que a comunicação tem no processo pelo qual as tendências se formam e propagam nas dinâmicas sociais. Realizou-se também a identificação e análise dos métodos utilizados pelas empresas especializadas na pesquisa de tendências e constatou-se que um dos principais métodos utilizados é a análise de conteúdo de materiais coletados por monitoramento midiático de diversas áreas da cultura contemporânea, o que, mais uma vez, reforça a importância do campo comunicacional que por abranger práticas culturais como a publicidade, por exemplo, acaba por denunciar o espírito do tempo e os valores em trânsito na sociedade.
As a result of the difficulty of understanding a society increasingly complex which reflects multiple consumer behavior (even within the same person, who absorbs the postmodern paradoxes), new research methods are used to interpret the human behavior accurately, to analyze trends and to turn them into guidelines for the brands strategies. Predominantly qualitative and multidisciplinary, the research of trends carries intrinsically the tension of the scientific fields, as well as the Field of Communication, which involves different areas of knowledge and plays a transversal role in formation, dissemination and identification of the sociocultural trends. Through literature review, in-depth interviews and document analysis, it was possible to identify some definitions for trends and to understand how they can be strategically applied by companies in different areas, including communication and marketing actions, to be always relevant in the consumption scenario. In addition, it was possible to confirm the emphasis that communication has in the formation and diffusion process of the trends in the social dynamics. Besides, it was found that one of the main methods used in the identification of new signs of emerging behaviors and values is the content analysis of materials collected by monitoring the media from different areas of contemporary culture, that reinforces the importance of the communication field, which covers cultural practices as advertising, and consequently expresses the spirit of the time and transitional values in society.
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Vimmerová, Táňa. "Komunikační mix vybrané cestovní kanceláře." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-316865.

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The main subject of this thesis it to improve the communication mix of selected tour operator LAYNO Tour s.r.o.. This tour operator is focused on young people. This thesis is systematically divided into three parts. First part contains the theoretical interpretation, defines important terms of marketing and communication mix, and presents a theoretical framework for the two following parts. The selected company is introduced in the second part. This part also deals with processing and evaluating of the analysis of internal and external environment, current level of marketing mix and communication mix of the tour operator. The findings from these analyzes are summarized using SWOT analysis. In the third part, based on the outputs of the analytical part, a proposals of specific tools of the communication mix are presented to be applied.
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Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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35

Eaton, Joel. "Trends in Advertising: How the Rise in Artificial Intelligence May Influence the Field of Content Strategy." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3767.

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Whereas prior research on artificial intelligence has dealt with automation in fields like medicine, engineering, and computer science, this research study seeks to answer the question, “To what extent can AI be creative in the context of content strategy?” To answer this, this study employs content analysis using 16 online news and blog articles from primarily marketing organizations to identify and explain key variables surrounding the relationship between the computer and the creative professional. This study has found that the core belief that AI will play the future role of creative assistant in the context of content strategy is shared among many online marketing publications. As AI becomes increasingly capable of taking on lower level creative tasks such as content organization, ideation, basic copywriting, and photo editing, many believe this will open up more time for content strategy professionals to accomplish more creatively demanding, big picture tasks.
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36

Branger, Jakob. "Standardization perspectives of communication infrastructure of future homes : from automated home to sustainable, healthy and manufacturing home." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-122134.

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Driven by the Internet of Things, devices and appliances will be increasingly connected to each other and the people within the home. In order for the communication to be possible a standard for communication is needed. In many cases there are too many standards, and for other cases there may instead be an absence of standard. This thesis provides a contemporary view of future developments of homes and the current standardization progress. Four domains in homes are investigated: the automated home domain, the sustainable home domain, the healthy home domain and the manufacturing home domain. Trends and technologies are identified that drive a change in homes. Services are described that may be provided in homes. The thesis discusses how services from different domains may be integrated, with a further investigation of the networked manufacturing service and its underlying communication infrastructure. Finally standards are identified and analyzed in regard to the communication infrastructure of the networked manufacturing service. The standardization development is progressing for each home domain. However, potential standard gaps are still present for many of the cross domain device communication. No standard has been identified for integration of services and integration of the business ecosystem in the manufacturing home domain. Similarly there is no standard for the software of 3D printing. New standards or further development of existing standards is needed to realize the networked manufacturing service.
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Gunawan, E. "Trends in satellite communications business strategies in Europe : A general analysis of the short to medium term use of satellites for information dissemination with emphasis on non-mobile use and current technical proposals." Thesis, University of Bradford, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233663.

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Herrera, Mikael, and Georg Schierbeck. "Disadvantages of using non-linear video in shallow learning situations : A critical perspective on current trends." Thesis, Södertörns högskola, Medieteknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-31977.

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Video learning material has reported benefits to in-person lectures, and it can improve knowledge transfer (Bishop & Verleger, 2013; Kim, 2013). Modern educational methods such as flipped classroom and MOOCs (MOOC, 2016) depend on implementing video as a learning resource. Furthermore, the traditional linear video has long been challenged by nonlinear video, both in terms of having interactive material (Zhang et al. 2006) and sectioned, indexed contents. In a critical approach (Bardzell, J & Bardzell, S, 2013) we investigated disadvantages to the non-linear way of using video; in particular if non-linear video streamlines the retrieval of information. We conducted an observational experiment to examine the efficiency of non-linear video compared to linear video. Results from the observation experiment conducted in this thesis, shows that the non-linear video group tended to answer less questions, within the same amount of time as the group which used the linear video.
Video påvisas förbättra kommunikationen av kunskap genom att förmedla fakta i samband med att visuellt demonstrera information i praktiken (Bishop & Verleger, 2013; Kim, 2013). Moderna pedagogiska metoder som det flippade klassrummet och MOOCs (MOOC, 2016) grundar sig att implementera video som en lärande resurs. Det traditionella linjära videoformatet har länge ifrågasatts genom icke-linjär video, både när det gäller interaktivt material men även segmenterat och indexerat innehåll (Zhang et al. 2006). Med ett kritiskt förhållningssätt (Bardzell, J & Bardzell, S, 2013) undersöker vi det icke-linjära video formatet, i synnerhet om det icke-linjära formatet påverkar effektiviteten av inlärning. Vi har utfört ett observationsexperiment för att undersöka effektiviteten av icke-linjär jämfört med linjär video. Resultaten från experimentet visar på att gruppen som använde icke-linjär video svarade på färre frågor än gruppen som använde linjär videon.
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Hronová, Blanka. "Analýza komunikační strategie společnosti Hervis Sport a móda s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193752.

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This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.
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Lundborg, Sofie. "Drivers for Successful Multimedia Services in the Emerging Communication Market : A Study About the Trends in the Market and the Possibilities with IMS in the Future." Thesis, Uppsala University, Department of Information Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-111171.

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The communication market is in a change. This changes how people communicate but also the structure of providers in the market. Traditional isolated players start to provide similar sets of services, competition increases and so does the collaboration between different providers. Customers receive more opportunities to choose between when they want to communicate and to use different multimedia services. The development of new technology continues and what kind of services customers will use tomorrow are uncertain.

This study aims to identify the drivers and key success factors in the market for communication services and to find which multimedia services consumers will use in the future. The purpose is then to find out if these services can be provided with IP Multimedia Subsystem (IMS). IMS is a technical architecture with the aim to provide the market with any service, to any device with any access, in a standardized way. The result from this study is that services that will be present in the market in a close future are services that give customers flexibility and accessibility, anywhere and anytime. This is services that can be provided with IMS. Providers who will succeed in the market are providers that will offer services that give customers flexibility, simplicity and control. This is also services that will reach high customers equity.

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Bošela, Michal. "Uvedení značky Redken for Men na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11102.

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The main purpose of the written work is a description of the Redken brand and its range for men and analysis of the Czech market conditions for launching, including trends and competition identification, concluding with marketing mix characterization. The first part deals with the theoretical backgrounds like influence of the international environment, marketing survey realization, market segmentation and positioning. Second analytical part covers the themes of L'Oréal company history, Redken history and philosophy,positioning and marketing mix, consumer market trends, haircare industry analysis and SWOT analysis.
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Féré, Julien. "Tendances : construction d’un objet de recherche et étude d’un dispositif d’interprétation, de mise en relation de la réalite matérielle et imaginaire et de communication." Thesis, Paris 4, 2013. http://www.theses.fr/2013PA040045.

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Cette thèse a pour but de construire le concept de « tendance » dans le champ des Sciences de l’Information et de la Communication. Notion fortement investie par les professionnels de la communication, les tendances sont absentes de notre discipline alors même qu’elles sont au cœur des processus de construction de l’identité et de médiation. Cette thèse construit donc ce concept en rapport avec la notion de dispositif et d’archétype. Elle introduit une perspective historique en étudiant comment cet archétype s’est exprimé depuis le XVIIème siècle jusqu’à nos jours. Enfin, elle étudie l’expression et l’utilisation de ces tendances dans notre société, ainsi que leur relation à la mode, au travers d’un support médiatique, le magazine Elle
Summary: this work is about building the concept of trends with the help of other concepts found in the Information and Communication Sciences. Today, media and communication professionals all talk about trends, but they are quite silent in our universitary field of expertise, whereas they are helping individuals to define themselves (and each other) and to communicate. We are studying this concept and how it expresses itself in France from the XVIIth century to the XXth especially in the media, like the French magazine Elle, thanks to the concept of “mechanism” (dispositif; created by Michel Foucault) and archetype (created by Jung)
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Ogorelkova, Elena. "New trends in marketing communications." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10839.

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The goal of this thesis is to analyze new trends in marketing communications that appeared in response to major world changes happening recently, understand the reason and consequences of these changes on business environment in order companies could perform well in modern world. My work is concentrating on the analysis of recent and dramatic changes in a way marketers are communicating to consumers and it could be useful to any professional that deals with creation and performing marketing campaigns. The relation between marketing communications techniques and consumers' behavior will be shown in the thesis -- the way how current technological, ecological, social and economical changes influence modern consumers' lifestyles, habits, and how marketing promotional tactics are adjusting to these changes.
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Vašková, Alexandra. "Mobilná aplikácia ako súčasť marketingovej komunikácie Fakulty managementu VŠE." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197450.

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Diploma thesis focuses on modern trends in marketing communication of specific educational institution. Main goal of the thesis is to analyse and to design of a mobile application for Faculty of Management University of Economics in Prague as a new tool of marketing communication intended for candidates interested in studying and potential students. Theoretical part of the thesis includes general topics about strategic university management of Universities, marketing communication and relations management. Author also presents the mobile application as a product, its applicability, ways of its distribution and necessary steps for its analysis and design.
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Pazooki, Parham, and Andreas Tauber. "Ungdomars musikvanor : En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13387.

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This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden. Whether it is discovering new music, sharing music, or just consuming music through media platforms, the three dominating trends are; friends, social media and streaming services. The traditional media channels such as TV and radio are losing power compared to earlier generations but are still vital for music marketing when working in symbiosis with positive audience response. Most of the young people in our study use the combination computer-streaming service to listen to music and discover new music through friends. They also value music recommendations from friends the most. A lot of the young people also discover music through social media, such as Facebook. The study showed that the people who discovered music through social media also used social media for sharing music. Ergo, we believe the most important channels to focus on, if you want to reach as many recipients as possible when marketing and spreading new music with young people in Sweden as the target audience, is Facebook and Spotify, while also keeping in mind the importance of Word Of Mouth and Buzz Marketing.
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Radišauskaitė, Daiva. "Inovatyvios pakuotės kaip komunikacijos priemonės kūrimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130605_115644-70783.

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Šio tiriamojo darbo tikslas yra suformuluoti inovatyvios pakuotės kaip komunikacijos priemonės kūrimo modelį. Teorinėje darbo dalyje analizuojama pakuotės funkcijos ir elementai, iškeliamos pagrindinės priežastys sąlygojančios pakuotės inovacijų poreikį, aprašomos teorinės pakuotės inovacijų taikymo galimybės ir pateikiamas pakuotės kaip komunikacijos priemonės susiformavimas ir įtaka. Analitinėje darbo dalyje pateikiami ir analizuojami rezultatai tyrimo, atlikto naudojant kiekybinio tyrimo metodą – apklausą, kurios metu buvo siekiama nustatyti, kokią įtaką inovatyvūs pakuotės sprendimai turi prekės ir prekės ženklo suvokimui bei pirkimo elgsenai. Projektinėje darbo dalyje suformuluoti tokie sprendimai: inovatyvios pakuotės kaip komunikacijos priemonės kūrimas turėtų susidėti iš penkių pagrindinių etapų, kurie yra – analizė; pakuotės komunikacijos objekto pasirinkimas; pakuotės tikslo suformulavimas; pakuotės elementų tikslo įgyvendinimui pasirinkimas; pasirinktų elementų panaudojimas remiantis naujausiomis pakuotės tendencijomis.
The aim of this research is to formulate innovative packaging development model which would increase packaging communication effect. The theoretical part of the paper analyzes functions and elements of the package, brings the main reasons leading to packaging innovations, describes the theoretical applications of packaging innovations and highlights the growth of packaging importance and influence as a communication tool. The analytical part of the paper presents and analyzes the results of a study carried out by using quantitative research method - a survey, which was conducted to determine the impact of innovative packaging solutions to shopper‘s brand perception and purchasing behavior. The final part of work suggests following results: innovative packaging as a communication tool should be created based on five steps, which are - analysis, decision making on packaging communication object, decision making on packaging funkctions, choosing packaging elements for functions implementation, adjust the use of chosen elements to newest packaging trends.
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Vincencová, Hana. "Komunikační trendy kadeřnických studií v EU a ČR." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76367.

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The target of this thesis is to analyse communication strategy of the best hairstylists on the territory of the Europian Union and Czech Republlic, catch actual communication trends and consequently and to apply them to the example of chosen hairdresser's and recommend some useful way how to communicate. One part of this thesis is a methodology of marketing and communication, that an practical analysis based on.
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48

Blidby, Jessica, and Lovisa Lundberg. "Samhällstrender och förändringsarbeten : En fallstudie i ett charktillverkningsföretag." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industriell organisation och produktion, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-41617.

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Purpose – The purpose of the study is to understand how a cured meat manufacturing company can succeed with an internal change project when the reason is external triggers from society. With this purpose in mind two research questions have been formulated.    They are formulated as followed: 
  • Which triggers are the reason for change projects to take place in a cured meat manufacturing company? 
  • Which factors are crucial for a successful change project in a cured meat manufacturing company?   Method – A case study has been conducted at a cured meat manufacturing company, that previously has been through the work of a change project. 13 semi structured interviews were conducted. The interviewees ranged from top management to workers in the production unit. In addition, all employees received a survey about the change process. On top of this, a document study was conducted. The data that was collected was then analyzed in relation to the theoretical framework and then generated the study’s results.   Findings and discussion – the study’s findings show that there is a connection between trends in society and the effect they have on change project through triggers. These connections in this study has a relation to the Leavitt-Ry-theory (Bakka & Fivelsdal, 2006) and Hughes’ triggers theory (Hughes, 2010). The most visible triggers are politics, environment and socio-culture. Trends in society have a direct connection to the outcome of change projects vision and mission, factors which lead the way in the work of a change project. This shows a connection between trends in society and change projects, because of the four identified key factors of a change project. These four factors are vision & mission, targets & sub-targets, communication & dedication and lastly time.   Limitations – In this study the focus was on one single case. A company that previously had been through the work of a change project. Interviews were held with collective employees that had taken part in the previous change project, although many of the previous participants had quit their job. Therefore, their impressions/experiences were lost. On top of that the documentation from the previous change project were inadequate. These factors together with the fact that the study only had one case in focus made the generalizability a question for discussion.   Keywords – change projects, project, trends, society, vision, communication, cured meat manufacturing company, triggers.
    Syfte – Syftet med denna studie är att förstå hur ett charktillverkningsföretag lyckas med ett internt förändringsarbete när anledningen till förändringen är starka externa samhällstriggers.  Med detta syfte i åtanke har det tagits fram två frågeställningar. Dessa frågeställningar lyder: 
  • Vilka triggers finns för förändringsarbeten i ett charktillverkningsföretag? 
  • Vilka faktorer är avgörande för ett förändringsarbete inom ett charktillverkningsföretag?   Metod – Det har genomförts en enfallsstudie på ett charktillverkningsföretag som tidigare har genomfört ett förändringsarbete i organisationen. Det genomfördes 13 semistrukturerade intervjuer med personer i olika position på företaget, allt från högsta ledning till produktionspersonal.  Utöver detta delades det ut en survey till produktionspersonalen där fokus låg på upplevelser från förändringsarbeten. Det gjordes också en dokumentstudie från ett föregegående förändringsarbete. Den data som tagits fram har sedan analyserats i förhållande till det uppställda teoretiska ramverket och har då resulterat i studiens resultat.   Resultat och diskussion – Resultatet av studien visar att det finns ett samband mellan samhällstrender och hur de påverkar organisationer och förändringsarbeten genom triggers. Dessa samband har i denna studien stöd i Leavitt och Ry’s teori (Bakka & Fivelsdal, 2006) och Hughes triggersteori (Hughes, 2010). Dessa triggers är främst politik, miljö och sociala aspekter. Samhällstrender påverkar förändringsarbetets vision och mission, faktorer som genomsyrar företaget och visar vägen för förändringsarbeten. Detta visar på ett samband mellan samhällstrender och förändringsarbeten då de fyra faktorer som är avgörande i förändringsarbeten är vision & mission, mål & delmål, kommunikation & engagemang och tid.   Begränsningar – I denna studie låg det endast fokus på ett fallföretag. Ett företag som tidigare har genomgått ett förändringsarbete. Det genomfördes intervjuer med kollektivanställda som hade varit med i detta tidigare förändringsarbete, men många av de tidigare deltagarna hade slutat och därför gick deras intryck/erfarenheter förlorade. Dessutom var dokumentationen från detta förändringsarbete bristfällig. Detta tillsammans med det faktum att det var en enfallsstudie som utfördes kan sägas ha minskat generaliserbarheten i studien.   Nyckelord – Förändringsarbete, projekt, samhällstrender, omvärlden, vision, kommunikation, charktillverkningsföretag, triggers.
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    49

    Kashapov, Artur. "Analýza trhu IS/ICT." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165116.

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    This thesis deals with the issue of market IS / ICT, particularly focusing on the analysis of the current situation. The first part is devoted to a slight look into the past and then the market IS / ICT has been analyzed in terms of factors and market actors. The following part of the paper focuses on the analysis of the structure of firms implementing its activities in the market IS / ICT. The last part of the paper explores the potential market developments and tries to predict the development and the key trends for the future are seen dynamic network services, teamwork, mobile enterprise, security, and last but not least, green computing for sustainable development.
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    50

    Steffie, Muvira Johanna. "Sustainability communication : Trend institutes’ influence on thedecision-making of a fashion designer." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-972.

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    Purpose & research questions: The purpose of this paper is to investigate the roleand influence trend institutes have on the decision a designer makes in the designand development of a garment/product’s lifecycle. Theoretical approach: The theoretical framework is based on the theories ofsustainability and trends but also on previous studies and models concerning thefashion design process and the environmental aspects of a garment’s lifecycle. Research Approach: The research uses a qualitative method based on multiple casestudies as research design. Conclusion: This research reveals that trend institutes have little or no influence atall for small, independent and high-end fashion designers, especially in sustainablefashion design because trend institutes are not perceived as knowledgeable enough oradvocates, yet. However, it is important to bear in mind the need to maintain thepicture of the high-end fashion designer as the one and only fashion contributor.Furthermore, The research evidences that there is no such thing as sustainabilitycommunication at trend institutes.
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