Academic literature on the topic 'Communicational metaphors'

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Journal articles on the topic "Communicational metaphors"

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Kiklewicz, Aleksander, and Marcin Prusak. "Pragmatic Aspects of Conceptual Metaphor Theory (with Regard to Political Metaphors in the Texts of the Polish Press)." Respectus Philologicus, no. 9(14) (June 28, 2006): 20–30. http://dx.doi.org/10.15388/respectus.2006.37631.

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The subject of the article is pragmatic communicational aspects of conceptual metaphor theory. The article proposes a critical view of the standard version of the theory known as Lakoff and Johnson's because it does not consider the schematicity of metaphorical expressions and the dependence of metaphorical mappings on the conditions of communicational situation. The article analyses pragmatic functions of metaphorical expressions (heuristic, illustrative, didactic) and functioning of conceptual metaphors in the Polish press (referring to the weekly "Wprost").
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O., IDOWU,, and MOHAMMED, E. T. "STUDY OF METAPHOR TYPES IN SELECTED NIGERIANS’ COVID-19 INTERNET MEMES." Zamfara International Journal of Humanities 2, no. 01 (2023): 129–44. http://dx.doi.org/10.36349/zamijoh.2023.v02i01.010.

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A global health catastrophe brought on by COVID-19 profoundly altered how people view the world in their day-to-day existence. This led to the development of the internet meme, an evolving trend that is now utilised for humorous graphics and the multimodal expression of ideas. Social network users have created their own distinctive communicational methods that may be difficult for persons beyond a particular age to understand; this enabled social network users to communicate freely their ideas, thoughts, jokes and critiques of their societies and political leaders in a much more creative way.
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Demaecker, Christine. "Wine-tasting metaphors and their translation." Food and terminology 23, no. 1 (2017): 113–31. http://dx.doi.org/10.1075/term.23.1.05dem.

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In winespeak, metaphors are a real challenge for the translator. Indeed, many metaphoric expressions cannot be found in dictionaries and their true meaning is not defined. The only basis for their translation seems to be the conceptual basis they are built upon. Indeed, wine tasting metaphors are linguistic realisations of conceptual metaphors, with mappings from well-known domains used to understand and communicate the intangible experience of taste. Various conceptual metaphors appear in the same tasting note, creating a complex blend, or conceptual integration pattern. So the translation pr
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Shtewi, Aiyad Ziyad, and Juma’a Qadir Hussein. "Conceptual Metaphor of Life in Emily Dickinson’s “My Life Had Stood- A Loaded Gun”." Journal of AlMaarif University College 34, no. 1 (2023): 367–76. http://dx.doi.org/10.51345/.v34i1.582.g345.

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Conceptual metaphor is the structures that linguistically work to denotes metaphors. To the researcher's best knowledge, conceptual metaphor has been tackled from different perspectives; Still few studies have dealt with conceptual metaphor in the poetry of Emily Dickinson. The study deals with the types of conceptual metaphor of life in Emily Dickinson's My life had stood- a loaded gun. Therefore, this study aims at analyzing the types of conceptual metaphors of life in the target poem. To this end, the poem was purposefully and analyzed based on Lackoff and Johnson's (2003) model of conceptu
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Bankauskaitė, Gabija. "Respectus Philologicus, 2009 Nr. 15 (20)." Respectus Philologicus, no. 20-25 (April 25, 2009): 1–283. http://dx.doi.org/10.15388/respectus.2009.20.

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CONTENTS
 I. PROBLEMS AND SOLUTIONSJoanna Korzeniewska-Berczyńska (Poland). The Communicational Aspect of Polish Political Discourse...11Oleg N. Grinbaum (Russia). The Plot Heralds or Harmony and Metaphor in the Development of the Novel Evgenij Onegin by Pushkin...20Virginija Jurėnienė (Lithuania). Lithuanian Women’s Aspirations for Presidency ... 34
 II. FACTS AND REFLECTIONSIosif Sternin (Russia). The Basic Types of Speech Cultures in Modern Society ...44Hanna Mijas (Poland). A New Approach to Translating Culture in Subtitling ...53Audronė Rimkutė (Lithuania). Cultural Industries a
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Ptiček, Martina, and Jasminka Dobša. "Methods of Annotating and Identifying Metaphors in the Field of Natural Language Processing." Future Internet 15, no. 6 (2023): 201. http://dx.doi.org/10.3390/fi15060201.

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Metaphors are an integral and important part of human communication and greatly impact the way our thinking is formed and how we understand the world. The theory of the conceptual metaphor has shifted the focus of research from words to thinking, and also influenced research of the linguistic metaphor, which deals with the issue of how metaphors are expressed in language or speech. With the development of natural language processing over the past few decades, new methods and approaches to metaphor identification have been developed. The aim of the paper is to map the methods of annotating and
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Turchak, Olena. "Сreative potential of metaphor in the cycle of stories by Hryhor Tiutiunnyk «Steppe Tale»". Philological Review, № 1 (31 травня 2023): 117–26. http://dx.doi.org/10.31499/2415-8828.1.2023.281364.

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The article presents a comprehensive analysis of metaphors in Hryhor Tiutiunnyk’s short story cycle «Steppe Tale». The classification of metaphors is considered according to the partial language affiliation, the way of formation and existence and the structure.
 It was established that from the point of view of partial linguistic affiliation, verbal and adverbial metaphors are most often used. Adjective metaphors are used less often, noun metaphors are also not marked by frequency of use. Adverbial metaphors mostly complement verbal metaphors. Such an interaction between two types of meta
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Stephens, Sonia. "Communicating evolution with a Dynamic Evolutionary Map." Journal of Science Communication 13, no. 01 (2014): A04. http://dx.doi.org/10.22323/2.13010204.

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Metaphors and visualizations are important for science communication, though they may have limitations. This paper describes the development and evaluation of a novel interactive visualization, the "Dynamic Evolutionary Map"' (DEM), which communicates biological evolution using a non-standard metaphor. The DEM uses a map metaphor and interactivity to address conceptual limitations of traditional tree-based evolutionary representations. In a pilot evaluation biology novices used the DEM to answer questions about evolution. The results suggest that this visualization communicates some conceptual
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Lacković, Stjepan, Mateja Šporčić, and Marina Baralić. "War and Apocalypse Metaphors in Media Discourse on the Pandemic and Earthquake in Croatia 2020/2021." Medijska istraživanja 27, no. 2 (2021): 37–58. http://dx.doi.org/10.22572/mi.27.2.2.

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The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing pol
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Pawełczyk, Agnieszka, Emilia Łojek, and Tomasz Pawełczyk. "Metaphor Processing in Schizophrenia Patients: A Study of Comprehension and Explanation of Metaphors." Psychology of Language and Communication 21, no. 1 (2017): 287–305. http://dx.doi.org/10.1515/plc-2017-0014.

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Abstract The study assessed the quantity and quality of errors made by schizophrenia patients in understanding and interpretation of the same metaphors, to evaluate metaphor understanding and explanation depending on the type of presentation material, and to analyze the correlation of illness symptoms with metaphor comprehension and explanation. Two groups of participants were examined: a schizophrenia sample (40 participants) and a control group (39 participants). Metaphor processing was assessed by the subtests of the Polish version of the Right Hemisphere Language Battery (RHLB-PL). The pat
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Dissertations / Theses on the topic "Communicational metaphors"

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van, Middendorp Sergej. "Embodying metaphors in systems." Thesis, Fielding Graduate University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10251093.

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<p> This study explores the role of metaphor in the system design process. It examines the ways in which the metaphors that designers use in design conversations become embodied in the systems that they are creating. It assumes that by making designers aware of their use of metaphor, they can better cope with the complex and dynamic nature of the challenges presented in design in a broadly ecological sense. The study focuses on inviting designers to address the question, <i>&ldquo;How do our joint improvisations with metaphors become embodied in the systems that we are creating?&rdquo;</i> </p
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McClure, Ashley. "Humanizing Technical Communication With Metaphor." Master's thesis, University of Central Florida, 2009. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/3228.

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This thesis explores how metaphors can humanize a technical document and more effectively facilitate user comprehension. The frequent use of metaphor in technical communication reminds us that the discipline is highly creative and rhetorical. Theory demonstrates that a technical text involves interpretation and subjectivity during both its creation by the technical communicator and its application by the user. If employed carefully and skillfully, metaphor can be a powerful tool to ensure users' needs are met during this process. The primary goal of technical communication is to convey informa
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Carver, Jessica Martin. "Tensions and Metaphors in Higher Education Fundraising Profession." TopSCHOLAR®, 2014. http://digitalcommons.wku.edu/theses/1345.

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This research examined the language used by higher education development professionals, specifically similar and dissimilar tropes and how they shape the perception of those development professionals. By studying these linguistic devices, insight is provided into this particular occupation and the effects these devices have on perceptions and interpretation. The findings in this study could help to produce more skilled communicators in the field and could be used as a framework to study other professional positions. Semi-structured interviews were conducted to gather data from twelve participa
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Marse, Michael Eugene, and Nicholas Negroponte. "A metaphoric cluster analysis of the rhetoric of digital technology." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2928.

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This thesis seeks to identify and explain some technology in order to more fully understand modern communication. This study makes use of metaphoric cluster analysis to examine the technological rhetoric of Nicholas Negroponte.
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Sudarsky-Gleiser, Carina. "Therapists' Experience of Metaphoric Communication in Therapy /." The Ohio State University, 1995. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487931512619277.

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Matthews, Jamie. ""Seeing is believing" : A visual communication approach to Climate Change, through the Extreme Ice Survey." Thesis, Södertörns högskola, Institutionen för kultur och lärande, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29931.

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Communication plays a fundamental role in shaping our understanding of complex issues such as climate change. Too often scientists and journalists complain that the public does not fully comprehend climate change as they cannot see it. Adhering to calls for a need to propel away from media representations of climate change to a focus on more case-specific research, this Master Thesis analyses the aspect of visualisation within climate change communication with a focus on a contemporary example, the Extreme Ice Survey (EIS), as a case-specific study. EIS give a visual voice to our planets chang
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DeRhen, Brian. "Metaphor and Ideology in Economic Discourse." Scholarly Commons, 2017. https://scholarlycommons.pacific.edu/uop_etds/194.

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Despite the presence of metaphors in American political discourse, little scholarly attention has been paid to the functioning of economic metaphors. This study addresses this shortcoming by examining the use of economic metaphors in contentious argument, while paying attention to how metaphor's linguistic variability derives from the rhetorical nature of discourse, and how the context of conflicting ideologies facilitates clashes between larger political metaphors. After establishing the ubiquity of metaphor in economic policy discourse, this study elaborates on an understanding of a fracture
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Madsen, Mckenzie Joell. "A Q-Method Study of Visual Metaphors in Advertising." BYU ScholarsArchive, 2018. https://scholarsarchive.byu.edu/etd/6975.

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Visual metaphors in advertising have been researched extensively because of their ability to persuade. However, few studies have investigated why they are persuasive from the perspective of the consumer. The purpose of this study was to identify why viewers are attracted to visual metaphor ads and provide a better understanding of the types of consumers who view them, revealing their subjective opinions and attitudes. Through the use of Q-method, four factors were identified: "Highbrows," who prefer metaphors that are classy and refined, "Connectors," an emotional group that focuses on interpe
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Bayliss, Lauren. "Metaphor as a Tool for Preparing Sojourners." Thesis, Virginia Tech, 2012. http://hdl.handle.net/10919/32611.

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Sojourners, or people who live in a foreign country for a limited period of time, must prepare to communicate effectively in a foreign culture. Current theory suggests that sojourners learn to develop primary social interaction schemas to prepare for intercultural communication. Because sojourners may not stay in a country long enough to develop schemas, sojourners could benefit from a tool designed to help them acquire schemas for their host countries. Conceptual and situation metaphors can help sojourners gain useful insights into the cultures they prepare to face. To investigate metaphors
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Kakar, Akshi. "Teaching analogies and metaphors to enhance communication in interdisciplinary and cross-functional groups." Thesis, Virginia Tech, 2008. http://hdl.handle.net/10919/42821.

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In interdisciplinary and cross-functional groups and teams, members pool diverse perspectives for the purposes of new product design and innovation, but these different perspectives may cause interruptions in effective communication. This study examines the use of analogies and metaphors as effective communication tools in interdisciplinary group settings. Analogies and metaphors are an important aspect of our cognitive activities. Communication using analogies and metaphors plays an important role in constructing our knowledge structures. In this study, an instructional tool with group acti
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Books on the topic "Communicational metaphors"

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Gola, Elisabetta, and Francesca Ervas, eds. Metaphor and Communication. John Benjamins Publishing Company, 2016. http://dx.doi.org/10.1075/milcc.5.

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1946-, Danesi Marcel, and Toronto Semiotic Circle, eds. Metaphor, communication & cognition. Toronto Semiotic Circle, Victoria College in the University of Toronto, 1988.

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Singh, Parman. Culture, cognition and competence: Conceptual metaphor theory and metaphoric competence. Central Institute of Indian Languages, 2017.

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J, Kitchen Philip, ed. Marketing metaphors and metamorphosis. Palgrave Macmillan, 2008.

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J, Kitchen Philip, ed. Marketing: Metaphors and metamorphosis. Palgrave Macmillan, 2008.

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Domsich, Johannes. Metapher Kommunikation. Springer, 2009.

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Ervas, Francesca, Elisabetta Gola, and Maria Grazia Rossi, eds. Metaphor in Communication, Science and Education. De Gruyter, 2017. http://dx.doi.org/10.1515/9783110549928.

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Hatcher, Evelyn Payne. Visual metaphors: A methodological study in visual communication. University of New Mexico Press, 1989.

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Macarthur, Fiona. Metaphor in use: Context, culture, and communication. John Benjamins Pub. Co., 2012.

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Macarthur, Fiona. Metaphor in use: Context, culture, and communication. John Benjamins Pub. Co., 2012.

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Book chapters on the topic "Communicational metaphors"

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Johannessen, Jon-Arild. "Communication and Metaphors." In Leadership and Communication. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-40848-9_2.

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Moschini, Lisa B. "Metaphors of Communication." In Art, Play, and Narrative Therapy. Routledge, 2018. http://dx.doi.org/10.4324/9781351170925-4.

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van Deursen, N. E. "Visualizing with metaphors." In Visual Communication for Cybersecurity. River Publishers, 2022. http://dx.doi.org/10.1201/9781003340027-20.

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Steinhart, Eric Charles. "Metaphorical Communication." In The Logic of Metaphor. Springer Netherlands, 2001. http://dx.doi.org/10.1007/978-94-015-9654-1_6.

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Charteris-Black, Jonathan. "Metaphor and Political Communication." In Metaphor and Discourse. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1057/9780230594647_7.

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Davis, Hope Smith, A. Bruce Watson, and Michelle Bakerson. "Crowdchecking conceptual metaphors." In Metaphor in Language, Cognition, and Communication. John Benjamins Publishing Company, 2015. http://dx.doi.org/10.1075/milcc.3.06dav.

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H. Smith, Thomas. "Dynamical systems metaphors." In Metaphor in Language, Cognition, and Communication. John Benjamins Publishing Company, 2015. http://dx.doi.org/10.1075/milcc.4.09smi.

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Bolognesi, Marianna, and Ana Werkmann Horvat. "Metaphor in verbal vs. visual communication." In The Metaphor Compass. Routledge, 2022. http://dx.doi.org/10.4324/9781003041221-10.

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Bolognesi, Marianna, and Ana Werkmann Horvat. "Metaphor variability in monomodal and multimodal communication." In The Metaphor Compass. Routledge, 2022. http://dx.doi.org/10.4324/9781003041221-9.

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Shaw, Donita, and Marc Mahlios. "Researching academic literacy metaphors." In Metaphor in Language, Cognition, and Communication. John Benjamins Publishing Company, 2015. http://dx.doi.org/10.1075/milcc.3.08sha.

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Conference papers on the topic "Communicational metaphors"

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Ocampo, Lorenzo Miguel L., and Maria Art Antonette D. Clarifiňo. "A Novel Automatic Definition Selector and Scoring Scheme for the Identification of Filipino Metaphors." In 2024 6th International Conference on Computer Communication and the Internet (ICCCI). IEEE, 2024. http://dx.doi.org/10.1109/iccci62159.2024.10674510.

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Zhu, Yifei, Colin Brush, and Tom Williams. "Designing Augmented Reality Robot Guidance Interactions through the Metaphors of Re-embodiment and Telepresence." In 2024 33rd IEEE International Conference on Robot and Human Interactive Communication (ROMAN). IEEE, 2024. http://dx.doi.org/10.1109/ro-man60168.2024.10731244.

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Tanvir, Md Istiak, Asma Akter, and Tanvirul Islam. "The Impact of Metaphoric Text and Its Detection Process in Bangla Language for Enhanced NLP Performance." In 2025 International Conference on Electrical, Computer and Communication Engineering (ECCE). IEEE, 2025. https://doi.org/10.1109/ecce64574.2025.11013973.

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Trif, Victorita. "KEY EPISTEMOLOGICAL METAPHORS: THE COMPUTER AS A METAPHOR." In eLSE 2015. Carol I National Defence University Publishing House, 2015. http://dx.doi.org/10.12753/2066-026x-15-072.

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In this time of supercomplexity as a consequence of the technological development the computer is perceived as way, tool, and facilitator of diffusing knowledge. It is no doubt about the importance of the metaphor in contemporary fields: philosophy of language, philosophy of minds, philosophy of science, epistemology, learning, poetics, aesthetics, in psychology, in media, and so on. From rhetoric considerations we specify that this study does not intend to offer a semiotics of art because we use the metaphor as a vehicle of communication. Beyond its literal and aesthetic content the metaphor
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Smirnova, Anna. "Boot metaphor in the child’s post-traumatic discourse of terrorism." In East – West: Practical Approaches to Countering Terrorism and Preventing Violent Extremism. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcshss.schi7656.

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The study focuses on the problem of metaphorical conceptualization of emotions by means of the boot metaphor. The analysis is based on the book of J.S. Foer “Extremely loud and incredibly close”. The paper examines the social and cultural context that shapes the interpretation of shoes in general and helps verbalize the post-traumatic discourse of terrorism by using the boot metaphor. The study comments on the metaphorical repertoire of J.S Foer. The methodology includes a descriptive method and a continuous sampling method. The author concludes that the boot metaphor is productive in terms of
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Hey, Jonathan H. G., and Alice M. Agogino. "Metaphors in Conceptual Design." In ASME 2007 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2007. http://dx.doi.org/10.1115/detc2007-34874.

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A metaphor allows us to understand one concept in terms of another, enriching our mental imagery and imbuing concepts with meaningful attributes. Metaphors are well studied in design, for example, in branding, communication and the design of computer interfaces. Less well appreciated is that our understanding of fundamental design concepts, including design itself, is metaphorical. When we treat design as a process of exploration or when we get together to “bounce ideas off each other” we understand the abstract concepts of design and ideas metaphorically; ideas don’t literally bounce, nor are
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Gong, Chenliang, and Wenyi Xu. "A Design Method of Subway Public Welfare Posters based on Visual Metaphor." In AHFE 2023 Hawaii Edition. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1004287.

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The purpose of this study is to explore a design method of subway public welfare posters based on visual metaphor. Through the analysis and evaluation of the existing public welfare posters of subway space, we found that many poster designs have problems such as outdated design style, poor communication effect and low passenger participation. In order to solve this problem, we proposed a design method of subway public welfare posters based on visual metaphor, and applied it to the design of subway public welfare posters. This method takes visual metaphor as the main design theory, and analyzes
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DAMIAN, Mihaela Marieta. "CROSS LINGUSTIC EQUIVALENCE THE PARTICULAR CASE OF THE METAPHOR OF LIGHT." In Synergies in Communication. Editura ASE, 2022. http://dx.doi.org/10.24818/sic/2021/01.05.

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Language of perception is common to all humans within a similar cultural background. Its conceptualization, from a semantic standpoint, is however language specific. With this view in mind, this study aims at investigating, from a cognitive linguistic perspective and from a Descriptive Translation standpoint, the transfer in meaning of conceptual properties assigned to the visual metaphor of ‘light’, in a small scale, English (source language) - Romanian (target language) investigation, seeking to provide a better understanding regarding the nuances implied in the crosslinguistic equivalence o
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Droboth, Jason. "A METAPHOR-CENTERED APPROACH: METAPHOR'S ROLE IN GEOSCIENCE EDUCATION, COMMUNICATION, & COGNITION." In GSA Connects 2023 Meeting in Pittsburgh, Pennsylvania. Geological Society of America, 2023. http://dx.doi.org/10.1130/abs/2023am-393459.

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Mao, Rui, Qika Lin, Qiawen Liu, Gianmarco Mengaldo, and Erik Cambria. "Understanding Public Perception Towards Weather Disasters Through the Lens of Metaphor." In Thirty-Third International Joint Conference on Artificial Intelligence {IJCAI-24}. International Joint Conferences on Artificial Intelligence Organization, 2024. http://dx.doi.org/10.24963/ijcai.2024/818.

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Extreme weather can lead to weather-induced disasters. These have a profound impact on communities worldwide, causing loss of life, damage to properties and infrastructure, and disruption of daily activities. In alignment with the United Nations Sustainable Development Goals, addressing the increasing frequency and severity of these events, exacerbated by climate change, is imperative. Exploring public perception and responses to weather disasters becomes crucial for policymakers to formulate effective strategies that not only mitigate the impacts but also contribute to the goal of ensuring su
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Reports on the topic "Communicational metaphors"

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Semenets, Olena. Метафора «війна проти коронавірусу» в українському та зарубіжному медійному просторі (2020–2021 рр.). Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11725.

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The main objective of the study is to reveal the specifics of the functioning of the metaphor “war against coronavirus” in Ukrainian mediatized discursive practices of 2020-2021 compared to the trends of using this metaphor in the media environment of Western countries. A research methodology is based on the approach of critical discourse analysis. The work also takes into account the results of the study of the «war against coronavirus» metaphor, conducted using the materials of public discourses in Italy, Bulgaria, and Greece. A comparative analysis of the specifics of the functioning of thi
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Fillion, Jennifer. Metaphor Use in Interpersonal Communication of Body Perception in the Context of Breast Cancer. Portland State University Library, 2000. http://dx.doi.org/10.15760/etd.1014.

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Crispin, Darla. Artistic Research as a Process of Unfolding. Norges Musikkhøgskole, 2018. http://dx.doi.org/10.22501/nmh-ar.503395.

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As artistic research work in various disciplines and national contexts continues to develop, the diversity of approaches to the field becomes ever more apparent. This is to be welcomed, because it keeps alive ideas of plurality and complexity at a particular time in history when the gross oversimplifications and obfuscations of political discourses are compromising the nature of language itself, leading to what several commentators have already called ‘a post-truth’ world. In this brutal environment where ‘information’ is uncoupled from reality and validated only by how loudly and often it is
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Mis-, Dis-, and Malinformation: A Game-Theoretic Analysis of Costly Truth and Equilibrium Outcomes in Digital Media Ecosystems. CIRANO, 2025. https://doi.org/10.54932/nfef9727.

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This article develops a Bayesian game-theoretic model to analyze the persistence and widespread prevalence of misinformation, disinformation, and malinformation within contemporary media ecosystems. Using the classic “Two Generals Problem” metaphor, we conceptualize information transmission as a strategic coordination game under conditions of uncertainty, emphasizing critical factors such as costs associated with truthful content production (??), reliability of message dissemination (?), payoffs for truthful versus misleading communication (?? , ?? ), audience composition (?), and algorithmic
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