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Journal articles on the topic 'Communicational metaphors'

Author: Grafiati

Published: 11 September 2021

Last updated: 30 July 2025

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1

Kiklewicz, Aleksander, and Marcin Prusak. "Pragmatic Aspects of Conceptual Metaphor Theory (with Regard to Political Metaphors in the Texts of the Polish Press)." Respectus Philologicus, no. 9(14) (June 28, 2006): 20–30. http://dx.doi.org/10.15388/respectus.2006.37631.

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The subject of the article is pragmatic communicational aspects of conceptual metaphor theory. The article proposes a critical view of the standard version of the theory known as Lakoff and Johnson's because it does not consider the schematicity of metaphorical expressions and the dependence of metaphorical mappings on the conditions of communicational situation. The article analyses pragmatic functions of metaphorical expressions (heuristic, illustrative, didactic) and functioning of conceptual metaphors in the Polish press (referring to the weekly "Wprost").

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O., IDOWU,, and MOHAMMED, E. T. "STUDY OF METAPHOR TYPES IN SELECTED NIGERIANS’ COVID-19 INTERNET MEMES." Zamfara International Journal of Humanities 2, no. 01 (2023): 129–44. http://dx.doi.org/10.36349/zamijoh.2023.v02i01.010.

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A global health catastrophe brought on by COVID-19 profoundly altered how people view the world in their day-to-day existence. This led to the development of the internet meme, an evolving trend that is now utilised for humorous graphics and the multimodal expression of ideas. Social network users have created their own distinctive communicational methods that may be difficult for persons beyond a particular age to understand; this enabled social network users to communicate freely their ideas, thoughts, jokes and critiques of their societies and political leaders in a much more creative way.

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Demaecker, Christine. "Wine-tasting metaphors and their translation." Food and terminology 23, no. 1 (2017): 113–31. http://dx.doi.org/10.1075/term.23.1.05dem.

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In winespeak, metaphors are a real challenge for the translator. Indeed, many metaphoric expressions cannot be found in dictionaries and their true meaning is not defined. The only basis for their translation seems to be the conceptual basis they are built upon. Indeed, wine tasting metaphors are linguistic realisations of conceptual metaphors, with mappings from well-known domains used to understand and communicate the intangible experience of taste. Various conceptual metaphors appear in the same tasting note, creating a complex blend, or conceptual integration pattern. So the translation pr

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Shtewi, Aiyad Ziyad, and Juma’a Qadir Hussein. "Conceptual Metaphor of Life in Emily Dickinson’s “My Life Had Stood- A Loaded Gun”." Journal of AlMaarif University College 34, no. 1 (2023): 367–76. http://dx.doi.org/10.51345/.v34i1.582.g345.

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Conceptual metaphor is the structures that linguistically work to denotes metaphors. To the researcher's best knowledge, conceptual metaphor has been tackled from different perspectives; Still few studies have dealt with conceptual metaphor in the poetry of Emily Dickinson. The study deals with the types of conceptual metaphor of life in Emily Dickinson's My life had stood- a loaded gun. Therefore, this study aims at analyzing the types of conceptual metaphors of life in the target poem. To this end, the poem was purposefully and analyzed based on Lackoff and Johnson's (2003) model of conceptu

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Bankauskaitė, Gabija. "Respectus Philologicus, 2009 Nr. 15 (20)." Respectus Philologicus, no. 20-25 (April 25, 2009): 1–283. http://dx.doi.org/10.15388/respectus.2009.20.

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CONTENTS I. PROBLEMS AND SOLUTIONSJoanna Korzeniewska-Berczyńska (Poland). The Communicational Aspect of Polish Political Discourse...11Oleg N. Grinbaum (Russia). The Plot Heralds or Harmony and Metaphor in the Development of the Novel Evgenij Onegin by Pushkin...20Virginija Jurėnienė (Lithuania). Lithuanian Women’s Aspirations for Presidency ... 34 II. FACTS AND REFLECTIONSIosif Sternin (Russia). The Basic Types of Speech Cultures in Modern Society ...44Hanna Mijas (Poland). A New Approach to Translating Culture in Subtitling ...53Audronė Rimkutė (Lithuania). Cultural Industries a

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Ptiček, Martina, and Jasminka Dobša. "Methods of Annotating and Identifying Metaphors in the Field of Natural Language Processing." Future Internet 15, no. 6 (2023): 201. http://dx.doi.org/10.3390/fi15060201.

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Metaphors are an integral and important part of human communication and greatly impact the way our thinking is formed and how we understand the world. The theory of the conceptual metaphor has shifted the focus of research from words to thinking, and also influenced research of the linguistic metaphor, which deals with the issue of how metaphors are expressed in language or speech. With the development of natural language processing over the past few decades, new methods and approaches to metaphor identification have been developed. The aim of the paper is to map the methods of annotating and

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Turchak, Olena. "Сreative potential of metaphor in the cycle of stories by Hryhor Tiutiunnyk «Steppe Tale»". Philological Review, № 1 (31 травня 2023): 117–26. http://dx.doi.org/10.31499/2415-8828.1.2023.281364.

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The article presents a comprehensive analysis of metaphors in Hryhor Tiutiunnyk’s short story cycle «Steppe Tale». The classification of metaphors is considered according to the partial language affiliation, the way of formation and existence and the structure. It was established that from the point of view of partial linguistic affiliation, verbal and adverbial metaphors are most often used. Adjective metaphors are used less often, noun metaphors are also not marked by frequency of use. Adverbial metaphors mostly complement verbal metaphors. Such an interaction between two types of meta

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Stephens, Sonia. "Communicating evolution with a Dynamic Evolutionary Map." Journal of Science Communication 13, no. 01 (2014): A04. http://dx.doi.org/10.22323/2.13010204.

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Metaphors and visualizations are important for science communication, though they may have limitations. This paper describes the development and evaluation of a novel interactive visualization, the "Dynamic Evolutionary Map"' (DEM), which communicates biological evolution using a non-standard metaphor. The DEM uses a map metaphor and interactivity to address conceptual limitations of traditional tree-based evolutionary representations. In a pilot evaluation biology novices used the DEM to answer questions about evolution. The results suggest that this visualization communicates some conceptual

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Lacković, Stjepan, Mateja Šporčić, and Marina Baralić. "War and Apocalypse Metaphors in Media Discourse on the Pandemic and Earthquake in Croatia 2020/2021." Medijska istraživanja 27, no. 2 (2021): 37–58. http://dx.doi.org/10.22572/mi.27.2.2.

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The way we talk about complex and abstract ideas is abundant in metaphors. Many research studies have shown that even the most subtle metaphor can have a significant influence on the way people try to tackle various social problems. Thus, the assumption is that metaphors are not just a simple rhetorical tool, but also have a profound effect on how we conceptualize reality and respond to important social issues. In the last two decades, scientists have studied the impact of metaphorical framing on political discourse from different research perspectives. Metaphors are often used for framing pol

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Pawełczyk, Agnieszka, Emilia Łojek, and Tomasz Pawełczyk. "Metaphor Processing in Schizophrenia Patients: A Study of Comprehension and Explanation of Metaphors." Psychology of Language and Communication 21, no. 1 (2017): 287–305. http://dx.doi.org/10.1515/plc-2017-0014.

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Abstract The study assessed the quantity and quality of errors made by schizophrenia patients in understanding and interpretation of the same metaphors, to evaluate metaphor understanding and explanation depending on the type of presentation material, and to analyze the correlation of illness symptoms with metaphor comprehension and explanation. Two groups of participants were examined: a schizophrenia sample (40 participants) and a control group (39 participants). Metaphor processing was assessed by the subtests of the Polish version of the Right Hemisphere Language Battery (RHLB-PL). The pat

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Knapton, Olivia, and Gabriella Rundblad. "Metaphor, discourse dynamics and register: applications to written descriptions of mental health problems." Text & Talk 38, no. 3 (2018): 389–410. http://dx.doi.org/10.1515/text-2018-0005.

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Abstract Discursive approaches to metaphor recognize that different social contexts and discourse activities will influence metaphor use. Using a descriptive text written by a participant with obsessive-compulsive disorder (OCD) as a case study, we demonstrate how, in a research context, metaphors do not only serve a representational function but they can also build relationships between the researcher and the participant, create a persuasive piece of writing and construct multiple identities. Through an analysis of metaphors and their surrounding, non-metaphorical co-text, it is thus argued t

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Al-Azary, Hamad. "Metaphor Wars: Conceptual Metaphors in Human Life." Metaphor and Symbol 34, no. 4 (2019): 262–64. http://dx.doi.org/10.1080/10926488.2019.1683962.

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Pedersen, Jan. "How metaphors are rendered in subtitles." Target. International Journal of Translation Studies 29, no. 3 (2017): 416–39. http://dx.doi.org/10.1075/target.16038.ped.

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Abstract Metaphors have been thoroughly studied as translation problems in recent decades. However, they are still under-researched in the subfield of audiovisual translation. This is strange since this mode of translation, particularly subtitling, has very special conditions which complicate the translating of metaphors, such as the interplay between dialogue, image and subtitles, as well as severe time and space constraints. This paper investigates how metaphors in the British sitcom Yes, Prime Minister were subtitled into Swedish. The results show that subtitlers treat metaphors as an impor

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Fuertes Olivera, Pedro A., and Isabel Pizarro Sánchez. "Translation and ‘similarity-creating metaphors’ in specialised languages." Target. International Journal of Translation Studies 14, no. 1 (2002): 43–73. http://dx.doi.org/10.1075/target.14.1.03fue.

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This corpus-based research deals with the translation of metaphor in specialised texts. In these texts, metaphor is both a cognitive tool and aesthetic device. Some metaphors, particularly those which create a new similarity, seem to develop into technical terms, and this can cause translation problems. The study focuses on metaphors for ‘inflation’ in English economics texts, and their translation into Spanish. The translation strategies are analysed and their results assessed.

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Osenga, Kristen. "The Internet is Not a Super Highway: Using Metaphors to Communicate Information and Communications Policy." Journal of Information Policy 3, no. 1 (2013): 30–54. http://dx.doi.org/10.5325/jinfopoli.3.1.30.

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Abstract Do metaphors influence our information policy preferences? Professor Osenga thinks so, which makes it especially important to choose the right one, as a metaphor is often the primary tool the general public uses to understand information policy. Using a five-point rubric, she evaluates, among others, understanding the Internet as “tubes,” “highway,” “space (cyberspace),” “coffee shop/bar” and “cloud.” Osenga finds them all lacking in important ways. However, she believes the metaphor of the Internet as “ecosystem” is very promising and deserves to be further developed.

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Stoyanova, Elena Viktotrovna. "Metaphor as a means of creating a humorous effect in Bulgarian media texts." European Journal of Humour Research 9, no. 1 (2021): 44–56. http://dx.doi.org/10.7592/ejhr2021.9.1.stoyanova.

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The paper is devoted to the questions of metaphor as a linguistic means and cognitive mechanism for creating a humorous effect in Bulgarian media texts. There is a similarity between the nature of metaphors and the humor, the ability of perception which refers to the evolutionary acquisition. The relationship of metaphor and humor is manifested in the comparison of the contradictory and the combination of the disproportionate. The humorous effect created by the metaphor in the media discourse is included in the general context and is the result of deliberate efforts, in accordance with pragmat

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Antil, Anjuman, and Harsh V. Verma. "Metaphors, Communication and Effectiveness in Indian Politics." Journal of Creative Communications 15, no. 2 (2020): 209–26. http://dx.doi.org/10.1177/0973258619893806.

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The aim of this article is to give insights on the role and usage of metaphors in political communication. The article studies the use of conceptual metaphors by politicians in two different scenarios, namely election campaign and addresses of a prime minister to a global audience. Both these settings are important from political image building perspective. For studying political communication during election campaigns, we have examined the text of newspaper articles and social media handles of politicians. For analysing metaphors used while addressing an international audience, select speeche

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Martín de León, Celia. "Skopos and beyond." Target. International Journal of Translation Studies 20, no. 1 (2008): 1–28. http://dx.doi.org/10.1075/target.20.1.02mar.

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This paper deals with the main results of a systematic investigation (Martín 2005), supported by concordance analysis, of the metaphorical expressions found in Reiß-Vermeer (1984) and Holz-Mänttäri (1984), two works that in the 1980s established the theoretical foundations of German functionalism. Based on the cognitive theory of metaphor (Lakoff and Johnson 1980, 1999; Lakoff 1987; Johnson 1987; Lakoff 1993), the analysis led to the identification of two conceptual metaphors that played a crucial role in the articulation of German functionalism: the TRANSFER metaphor and the TARGET metaphor.

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Hart, Christopher. "‘Riots engulfed the city’: An experimental study investigating the legitimating effects of fire metaphors in discourses of disorder." Discourse & Society 29, no. 3 (2017): 279–98. http://dx.doi.org/10.1177/0957926517734663.

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In Cognitive Linguistic Critical Discourse Studies (CL-CDS), metaphor is identified as a key index of ideology and an important device in the legitimation of social action. From this perspective metaphor is a cognitive-semiotic operation, invoked by metaphorical expressions in discourse, in which a source frame is mobilised to provide a template for sense-making inside a target frame, leading to particular framing effects. However, the extent to which metaphors in discourse genuinely activate an alternative frame and thereby achieve framing effects has recently been subject to question. Amid c

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Bort-Mir, Lorena, Marianna Bolognesi, and Susan Ghaffaryan. "Cross-cultural interpretation of filmic metaphors: A think-aloud experiment." Intercultural Pragmatics 17, no. 4 (2020): 389–416. http://dx.doi.org/10.1515/ip-2020-4001.

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AbstractThe purpose of this study is to investigate how viewers who speak different languages interpret cinematographic metaphors in a filmic advertisement. The study is organized in three parts: First, we offer a theoretical model that predicts the offline mental mechanisms that occur while people interpret filmic metaphors, based on an existing model of visual metaphor processing. Second, we evaluate the model in a think-aloud retrospective task. A TV-commercial is projected individually to 30 Spanish, 30 American, and 30 Persian participants, who are then asked to verbalize their thoughts.

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Jiang, Yicun. "On a Chomskyan postulation in conceptual metaphor theory." Chinese Semiotic Studies 17, no. 3 (2021): 355–69. http://dx.doi.org/10.1515/css-2021-2002.

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Abstract This paper is an attempt to make a comparison between Lakoff and Johnson’s conceptual metaphor theory and Chomsky’s transformational generative grammar, and to demonstrate a Chomskyan postulation in the former. Although Lakoff and Johnson regard Chomsky’s linguistics as a modern representative of traditional Western philosophies of language that tend to highlight the a priori assumptions rather than empirical findings, the cognitive theory of metaphor contains a Chomskyan metaphysical assumption as its most important notion, i.e. the assumption of conceptual metaphors. Thus, what the

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Ureña Gómez-Moreno, José Manuel. "Refining the understanding of novel metaphor in specialised language discourse." Terminology 22, no. 1 (2016): 1–29. http://dx.doi.org/10.1075/term.22.1.01ure.

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Novel metaphorical expressions are understudied in traditional approaches to terminology because they behave as sporadic units incapable of structuring whole discourse events. To show that this assumption is wrong, this paper presents a case study of novel bioeconomics metaphors in an academic marine biology research article (Landa 1998). They were analysed following the Career of Metaphor Theory (Bowdle and Gentner 2005), a framework for the description of novel metaphor in usage, and the text-linguistics approach to term description (Collet 2004), which suggests criteria for term definition

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Burgers, Christian, and Kathleen Ahrens. "Change in Metaphorical Framing: Metaphors of TRade in 225 Years of State of the Union Addresses (1790–2014)." Applied Linguistics 41, no. 2 (2018): 260–79. http://dx.doi.org/10.1093/applin/amy055.

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AbstractThe literature provides diverging perspectives on the universality and stability of economic metaphors over time. This article contains a diachronic analysis of economic metaphors describing trade in a corpus of 225 years of US State of the Union addresses (1790–2014). We focused on two types of change: (i) replacement of a source domain by another domain and (ii) change in mapping within a source domain. In our corpus, five source domains of trade were predominant: (i) PhysicalObject, (ii) Building, (iii) Container, (iv) Journey, and (v) LivingBeing. Only the relative frequency of the

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Oates, Briony June, and Brian Fitzgerald. "Multi-metaphor method: organizational metaphors in information systems development." Information Systems Journal 17, no. 4 (2007): 421–49. http://dx.doi.org/10.1111/j.1365-2575.2007.00266.x.

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Wyatt, Sally. "Metaphors in critical Internet and digital media studies." New Media & Society 23, no. 2 (2021): 406–16. http://dx.doi.org/10.1177/1461444820929324.

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Since its very early days, metaphors have been used by various powerful social actors to try to convey what the Internet is and what it could be used for, now and in the future. In this short essay, I make a plea for critical scholars of the Internet and digital media to be simultaneously careful and imaginative in their own choice of metaphorical language. I revisit some of the early and recurring metaphors, such as frontier, highway and library, to illustrate the evocative power of metaphor. I then examine the more recent metaphors of cloud computing and (big) data flow to justify why it rem

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Johnson-Sheehan, Richard D. "Scientific Communication and Metaphors: An Analysis of Einstein's 1905 Special Relativity Paper." Journal of Technical Writing and Communication 25, no. 1 (1995): 71–83. http://dx.doi.org/10.2190/0fgd-k5ar-b2rf-42wf.

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Examining the history of science from the perspective of metaphor suggests that there are few differences between the literal and the metaphorical in scientific discourse. The central role of metaphors in science seems to ensure that science is open-ended, suggesting that conceptions of reality will always be open to change and interpretation.

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Martín de León, Celia, and Maris Presas. "Metaphern als Ausdruck subjektiver Theorien zum Übersetzen." Target. International Journal of Translation Studies 23, no. 2 (2011): 272–310. http://dx.doi.org/10.1075/target.23.2.07mar.

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In this article we introduce a model for and an empirical study of the role of metaphors in the construction and application of subjective or implicit theories by novice translators. Our goals are to analyze the structure of the subjective knowledge of translators and to determine their role in the process of translation, but also to develop a specific research method. From a theoretical point of view the study is based on our model of the nature, the function and the acquisition of subjective theories of translation. The analysis of metaphors is based on conceptual metaphor theory and on empi

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Mulder, Monique N. "Perception of Anthropomorphistic Expressions in Software Manuals." Journal of Technical Writing and Communication 26, no. 4 (1996): 489–506. http://dx.doi.org/10.2190/h8r6-62pm-n5xu-xxgr.

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Metaphors and analogies can be helpful for people when they have to learn or learn to use something. Some empirical studies into the effect of metaphors in software manuals showed a positive influence on computer task performance, although this influence proved to be a conditional one. A necessary condition must be that readers understand the metaphor used; readers must have knowledge about its source domain. The most understandable concept for all humans seems to be a human being; the metaphor with human beings as a source domain is called personification or anthropomorphism. Up to now, no co

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Rubinson, Joel. "Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers." Journal of Advertising Research 48, no. 3 (2008): 473–74. http://dx.doi.org/10.2501/s0021849908080495.

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Bartczak, Marlena. "Processing Metaphors in the Elderly: Does Valence Matter?" Psychology of Language and Communication 21, no. 1 (2017): 352–79. http://dx.doi.org/10.1515/plc-2017-0017.

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Abstract Much evidence from theory and research points towards difficulties in processing metaphors by elderly people. These difficulties are usually associated with working memory and inhibitory control deficits observed in this age group, as these very functions play a crucial part in efficient metaphor processing. However, results of research on understanding metaphorical content by elderly people are inconclusive. The following article reviews studies showing that metaphor processing relies on a set of complex variables, which might explain the inconclusiveness of previous results. Though

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Kövecses, Zoltán. "The Metaphor–Metonymy Relationship: Correlation Metaphors Are Based on Metonymy." Metaphor and Symbol 28, no. 2 (2013): 75–88. http://dx.doi.org/10.1080/10926488.2013.768498.

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Li, Heng. "Metaphors in the Mind: Sources of Variation in Embodied Metaphor." Metaphor and Symbol 34, no. 4 (2019): 258–61. http://dx.doi.org/10.1080/10926488.2019.1683960.

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Abdel-Raheem, Ahmed. "Reality bites: How the pandemic has begun to shape the way we, metaphorically, see the world." Discourse & Society 32, no. 5 (2021): 519–41. http://dx.doi.org/10.1177/09579265211013118.

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Since the onset of the coronavirus pandemic, there have been thousands of articles on the use of metaphor to describe the crisis. A Google search yields more than 7000 hits. Indeed, an avalanche of metaphors has already been used to describe the Covid-19 pandemic. From war and oceanic metaphors to the dreaded phrase ‘ramping up’, the language and images used by politicians, journalists, scientific experts, commentators, artists, comedians, and meme-makers to understand the crisis are not neutral constructs. But far more disappointing than the use of inappropriate or politically incorrect metap

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TERAI, ASUKA, and MASANORI NAKAGAWA. "A NEURAL NETWORK MODEL OF METAPHOR UNDERSTANDING WITH DYNAMIC INTERACTION BASED ON A STATISTICAL LANGUAGE ANALYSIS: TARGETING A HUMAN-LIKE MODEL." International Journal of Neural Systems 17, no. 04 (2007): 265–74. http://dx.doi.org/10.1142/s0129065707001123.

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The purpose of this paper is to construct a model that represents the human process of understanding metaphors, focusing specifically on similes of the form an "A like B". Generally speaking, human beings are able to generate and understand many sorts of metaphors. This study constructs the model based on a probabilistic knowledge structure for concepts which is computed from a statistical analysis of a large-scale corpus. Consequently, this model is able to cover the many kinds of metaphors that human beings can generate. Moreover, the model implements the dynamic process of metaphor understa

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Ke, Ying. "A Sontagian interpretation of Love for Life." Chinese Semiotic Studies 18, no. 2 (2022): 273–83. http://dx.doi.org/10.1515/css-2022-2061.

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Abstract Susan Sontag’s discussion and depiction of illness, especially AIDS, in her writings can help us better understand the metaphoric mechanism of illness in the Chinese film Love for Life. As one of the leading metaphors attached to AIDS, plague brings discrimination and prejudice against AIDS patients, whether they are to blame or not. Moreover, due to demonization, AIDS patients suffer from social death even when they are still alive. Love for Life challenges the taboo subject in China and makes an appeal that the body should not be treated as the vehicle of metaphors and that we need

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Tebbit, Simon, and John J. Kinder. "Translating developed metaphors." Babel. Revue internationale de la traduction / International Journal of Translation 62, no. 3 (2016): 402–22. http://dx.doi.org/10.1075/babel.62.3.03teb.

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Cognitive understandings of metaphor have led to significant advances in understandings of how to translate metaphor. Theoretical accounts of metaphor not as a figure of speech but as a mode of thought, have provided useful tools for analysis and for translation work. This has usually happened at the level of individual metaphorical expressions, while the deeper lesson of cognitive theories has not been taken to heart by translation scholars, with a few signal exceptions. In this article we explore the potential of Conceptual Metaphor Theory for translating related metaphorical expressions wit

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Nelson, Michelle R., and Jacqueline C. Hitchon. "Theory of Synesthesia Applied to Persuasion in Print Advertising Headlines." Journalism & Mass Communication Quarterly 72, no. 2 (1995): 346–60. http://dx.doi.org/10.1177/107769909507200208.

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Synesthetic metaphors are prevalent historically in popular culture, including advertising. Such metaphors equate sense A to sense B, such as hearing to sight, as demonstrated in the advertising headline, “Can't You Just Hear This Color?” In clinical terms, synesthesia is a rare condition in which stimulation of one sense produces an involuntary perception in another. For example, a person actually sees vivid, corresponding colors when listening to sound. Although awareness of synesthesia began with the study of synesthetes, the general population can enjoy a synesthetic experience metaphorica

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Castaño, Emilia. "Discourse analysis as a tool for uncovering the lived experience of dementia: Metaphor framing and well-being in early-onset dementia narratives." Discourse & Communication 14, no. 2 (2019): 115–32. http://dx.doi.org/10.1177/1750481319890385.

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The aim of this article is to explore how metaphor is mobilized to frame and describe the lived experience of dementia in a corpus of illness narratives compiled from 10 blogs initiated and maintained by individuals diagnosed with early-onset dementia. The article is set against the background of contemporary healthcare practices and discourse around chronic illness and focuses on the metaphors that patients use to communicate about their dementia experience in relation to three basic psychological needs: autonomy, competence and relatedness, which are essential for human well-being and are he

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Martinsen, Bodil. "Semantiske neologismer." HERMES - Journal of Language and Communication in Business 1, no. 1 (2015): 97. http://dx.doi.org/10.7146/hjlcb.v1i1.21349.

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Neologisms can, roughly speaking, be divided into formal and semantic neologisms. Focusing notably on the latter, the present paper adresses the question of how they are formed and suggests, based on Greimas' theory on the structuring of the meaning of the linguistic sign, that semantic neologisms are formed via a metaphoring process. This view challenges the traditional subdivision of semantic neologisms into metaphors, metonomy, generalization and specialization and topples the myth that the use of metaphors is exclusively a literary phenomen. Thus, metaphos are commonly used, e.g. in journa

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Rossi, Maria Grazia, Fabrizio Macagno, and Sarah Bigi. "Dialogical functions of metaphors in medical interactions." Text & Talk 42, no. 1 (2021): 77–103. http://dx.doi.org/10.1515/text-2019-0166.

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Abstract This paper proposes a method for analyzing the dialogical functions of metaphors in communicative interactions, and more specifically in the context of medical interviews. The dialogical goals proposed and pursued by the interlocutors are coded using a coding scheme that captures seven mutually exclusive categories of dialogical moves. The functions of the moves, including metaphors, can be identified and correlated with other variables relevant to the type of communication under analysis. The coding scheme is used to analyze a corpus of 39 interactions between healthcare providers an

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Wackers, Dunja Y. M., and H. José Plug. "Countering Undesirable Implications of Violence Metaphors for Cancer through Metaphor Extension." Metaphor and Symbol 37, no. 1 (2022): 55–70. http://dx.doi.org/10.1080/10926488.2021.1948334.

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Akdemir, Ömür, Dinçer Biçer, and Ramazan Ş. Parmaksız. "Information and Communications Technology Metaphors." Mediterranean Journal of Social & Behavioral Research 4, no. 1 (2020): 11–18. http://dx.doi.org/10.30935/mjosbr/9596.

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Magaña, Dalia, and Teenie Matlock. "How Spanish speakers use metaphor to describe their experiences with cancer." Discourse & Communication 12, no. 6 (2018): 627–44. http://dx.doi.org/10.1177/1750481318771446.

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Our study seeks a better understanding of how Spanish-speaking cancer patients communicate about their personal experiences with cancer. We examine the use of metaphor in narratives contributed to an online forum for Spanish speakers afflicted with various types of cancer. Specifically, we identify, quantify and discuss three categories of metaphors: violence, journey and other. Our study expands prior work on cancer communication by examining a language other than English, by focusing on how cancer victims communicate among themselves, and by examining how cancer narratives discuss concerns a

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Ho, Janet. "An earthquake or a category 4 financial storm? A corpus study of disaster metaphors in the media framing of the 2008 financial crisis." Text & Talk 39, no. 2 (2019): 191–212. http://dx.doi.org/10.1515/text-2019-2024.

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Abstract This study investigates the use of disaster metaphors in the American media coverage of the 2008 global financial crisis. More specifically, it aims to examine the role of different sub-metaphors in performing various pragmatic and rhetorical functions in financial news discourse. Using the Metaphor Identification Procedure, this study identifies key words from the 1-million-word corpus which comprised the news articles published from September 15, 2008 to March 15, 2009, and examines the associated concordance lines to discern their metaphorical connotations. The findings show that a

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Jesudas, Roseline, and Zakiuddin Mohammed. "Eloquent Metaphors: Leveraging Linguistic Tools for Leadership in Biden's Inaugural Political Rhetoric." European Journal of Applied Science, Engineering and Technology 2, no. 2 (2024): 19–33. https://doi.org/10.59324/ejceel.2024.2(2).02.

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This study examined the intricate use of metaphorical language by President Joe Biden inaugural address, revealing its profound impact on political rhetoric and public perception. Utilizing conceptual metaphor theory as a framework, this study thoroughly identified and analyzed different types of metaphors in Biden's speech: conceptual, structural, and cultural. The analysis revealed how these metaphors transcend mere linguistic ornamentation and serve as fundamental cognitive tools that shape collective understanding and emotional connection. Biden’s speech, which is rich in metaphors,

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Hoffman, Robert R., and Yorick Wilks. "Where Metaphors Come From: Reconsidering Context in Metaphorby Zoltán Kövecses." Metaphor and Symbol 31, no. 1 (2016): 50–52. http://dx.doi.org/10.1080/10926488.2015.1074808.

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Andersen, Mette Skovgaard. "Metaphor matters." HERMES - Journal of Language and Communication in Business 13, no. 24 (2017): 57. http://dx.doi.org/10.7146/hjlcb.v13i24.25569.

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The present article is intended as a contribution to the discussion of one of the most neg-lected themes in metaphor-research, i.e. the translation of metaphors in LSP-texts. It reports a pair of corpus space analyses, which were conducted as part of my Ph.D.-the-sis about translators’ metaphor-competence. The article takes as its starting-point the notion of context-dependent identification criteria in abstract themes such as business cycles and ends with the suggestion that we as researchers of translation should perhaps approach the problem from a more cotext-oriented point of view.

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Martin, Catherine Ann, and Farida Fozdar. "The master’s tools: Media repurposing of exclusionary metaphors to challenge racist constructions of migrants." Discourse & Society 33, no. 1 (2021): 56–73. http://dx.doi.org/10.1177/09579265211048681.

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Metaphors are powerful mechanisms by which to rally exclusionary nationalist sentiment without necessarily appearing racist. However, sometimes those metaphors are challenged, inverting exclusionary functions. In this paper, we track how metaphors in the Australian press over the last 165 years which have generally constructed migration as a threat to the integrity of the nation, are repurposed to counter the claims embedded within them. For example, while invasion, swamping and flooding are generally recruited to negative ends, the same tropes are used to argue that fears of invasion are unju

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Esbrí-Blasco, Montserrat. "A Taste of Metaphor Variation: Contrasting the Metaphorical Extensions of “stew” and “guisar”." Respectus Philologicus, no. 45(50) (April 10, 2024): 9–24. http://dx.doi.org/10.15388/respectus.2024.45(50).1.

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This article examines the range of metaphors activated by the cooking term stew in English and its Spanish counterpart guisar. The data were drawn from Corpus of Contemporary American English (COCA) and Corpus del Español: Web and Dialects. The metaphors were identified by applying MIP (Pragglejaz Group, 2007) and incorporating semantic frames (Fillmore, 1982) to provide a detailed analysis of the mappings between the core frame elements involved, and the thematic roles performed by those elements. The results suggest that English and Spanish diverge considerably regarding the metaphors evoked

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Shahizan Ali, Mohd Nor, Mat Pauzi Abd. Rahman, Ali Salman, Mohd Azul Mohammad Salleh, and Hasrul Hashim. "Understanding visual metaphor." Journal of Asian Pacific Communication 23, no. 2 (2013): 249–57. http://dx.doi.org/10.1075/japc.23.2.06sha.

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Using a history documentary ‘The Kinta Story (1949)’, this article explores the ‘grammar’ of visual metaphor. Numerous images can be found in history documentary, while many more are being planned, which can be accessed by people all around the world. These images technically represent producers’ ideas. They construct connotation and meaning for audiences to read as what the readers want. The visuals are highly posed and set in descript locations to make them usable across the globe. They represent actual places or tragedies and they document witness, which symbolically represents moods such a

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