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Journal articles on the topic 'Communicative tactic'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Gukosyants, O. Yu, O. A. Alimuradov, and Z. U. Khakiyeva. "Communicative Strategies and Tactics of Trolls-Aggressors in Computer-Mediated Communication during COVID-19 Pandemic." Nauchnyi dialog 11, no. 7 (2022): 175–96. http://dx.doi.org/10.24224/2227-1295-2022-11-7-175-196.

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The article considers the aggressive communicative behaviour of a virtual linguistic personality provoking a communication conflict in the virtual space (a troll-aggressor). The data include comments retrieved from LiveJournal posts and Internet memes published during the COVID-19 pandemic. In the course of the analysis, the authors reveal the communicative roles, strategies and tactics of trolls-aggressors. The common strategy of the troll’s aggressive conflict interaction in the indicated time period is the strategy of hostility which is embodied in particular strategies (micro-strategies) o

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Shramko, Alona. "PRAGMATIC GOAL AND METHODS OF HEALTHY LIFESTYLE REPRESENTATION IN SPANISH PUBLICISM." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 41 (2022): 100–110. http://dx.doi.org/10.17721/2663-6530.2022.41.10.

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The article is dedicated to the study of the pragmatic goals and methods used in Spanish media in order to represent healthy lifestyle and introduce certain ideas into society concerning stated topic. We have examined the definition of term “communicative strategy” and “communicative tactic” in the scientific works of Ukrainian and foreign linguists. Besides, the role of pragmatics in modern linguistics has been analyzed. We have studied the classification of communicative strategies suggested by Ukrainian scientists. Furthermore, we have proposed our own classification of communicative tactic

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Shamne, Nikolay, and Maria Nevzorova. "Initiative Monitoring Strategy and Tactics in Medical Professional Discussions." SHS Web of Conferences 50 (2018): 01209. http://dx.doi.org/10.1051/shsconf/20185001209.

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The paper focuses on the initiative monitoring strategy in medical professional discussions. The initiative monitoring strategy is realized by means of passing a communicative initiative tactic, imposing a communicative initiative tactic, taking a communicative initiative tactic, keeping a communicative initiative tactic, and closing an interaction tactic. The research is based on English texts of medical professional discussions, freely available on the Internet. The discourse analysis of medical professional discussion texts is used as the research method to uncover the mechanisms behind mee

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Darchuk, Maryna. "Communicative Strategies in Political Speech of Donald Trump." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 822 (2020): 131–41. http://dx.doi.org/10.31861/gph2020.822.131-141.

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The article deals with the linguistic and communicative peculiarities of the political discourse of Donald Trump, a presidential candidate in the USA. The focus is on the communicative strategies and tactics, used by the politician in his speech during the election campaign. The attention is paid to language means through which a particular communicative strategy or tactic is realized. Each communicative strategy is seen as a combination of language actions aimed at solving the general communicative task of a speaker. The achievement of such a task is possible only by using certain communicati

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Kharchenko, Oleg. "American Humorous Discourse. Manipulation Strategy." Integrated communications 14, no. 2 (2022): 21–25. http://dx.doi.org/10.28925/2524-2644.2022.2-14.4.

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The conducted research shows that the communicative strategy of manipulation is widespread in the American humorous discourse. The communicative strategy of manipulation can be implemented through the tactic of ambiguity, the tactic of faulty logic, the tactic of comic lies, and the tactic of restraint.This can be implemented through ambiguity tactics and different types of ambiguous communicative acts that use the following variants of double meaning: «Feghoot», «hurricane of puns», «Stealth», «double entendre», «innocent innuendo», «accidental innuendo», «double meaning with clarification»,

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Derik, Ilona, and Kateryna Chebanenko. "MEANS OF REPRESENTATION OF NON-VERBAL ELEMENTS OF SPEECH ETIQUETTE IN THE TRANSLATION OF BUSINESS DISCOURSE." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2020, no. 31 (2020): 134–47. http://dx.doi.org/10.24195/2616-5317-2020-31-9.

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The article is dedicated to the study of the non-verbal communicative means in the aspect of translation, in particular strategies, tactics and devices of rendering non-verbal elements of speech ethiquette while translating business discourse. The theoretical grounding for the article was formed by the works by Ukrainian and foreign scholars in the field of intercultural communication. In the course of the research there have been investigated the peculiarities of the structure, semantics and functioning of the non-verbal elements of speech ethiquette. It has been proved that the incorrect int

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Kosovets, M. V. "THE ROLE OF PROSODY IN THE IMPLEMENTATION OF THE STRATEGY OF DIRECT QUESTIONING IN THE DETECTIVE’S SPEECH IN FILM DISCOURSE." Writings in Romance-Germanic Philology, no. 2(51) (December 19, 2023): 102–15. http://dx.doi.org/10.18524/2307-4604.2023.2(51).296824.

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The article reports on the results of experimental phonetic research aimed at identifying the prosodic characteristics of utterances manifesting the strategy of direct questioning. To unveil the prosody of direct questioning, utterances used by a police detective and an amateur detective in detective film discourse have been analysed. It has been established that tone frequency, or melodic component of prosody, is helpful in differentiating of the communicative tactics, since it has turned out to be the most varied component according to the results of auditory analysis. The results of the ins

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Stoianova, Tetiana, and Yuliia Stoianova. "PECULIARITIES OF RENDERING ENGLISH INTERROGATIVE CONSTRUCTIONS IN UKRAINIAN TRANSLATION." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2020, no. 31 (2020): 388–400. http://dx.doi.org/10.24195/2616-5317-2020-31-25.

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The article is dedicated to the problem urgent both for general linguistics and translation studies. In the focus of the analysis there are linguistic means of rendering English interrogative constructions in Ukrainian translation, as well as the study of the main translation strategies, tactics and devices. It has been concluded that the dominant one is the strategy of communicatively relevant translation, while the most widely occurred tactics are the tactic of rendering relevant information, the tactic of correct presentation and the tactic of linguistic and cultural adaptation. The analysi

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9

Rashchupkina, K. "The Communicative Tasks of The Speech Tactic «Focusing Attention» Within the Self-Presentation Strategy in the Educational Discourse (Based on the Material of Teaching Foreign Languages at the University)." Scientific Research and Development. Modern Communication Studies 12, no. 2 (2023): 70–74. http://dx.doi.org/10.12737/2587-9103-2023-12-2-70-74.

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The article talks about the communicative tasks of the tactics of “Focusing attention” within the framework of the strategy of self-presentation in the educational discourse on the material of teaching foreign languages at the university. Aim. As the purpose of the study, a comprehensive study of the communicative tasks of the speech tactics of “Focusing attention” is highlighted based on the analysis of the discursive practices obtained in the context of the teaching type of discourse. In the work, the author gives his interpretation of this tactic, considers it from the positions of the spee

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Ananko, Tetiana. "Persuasion strategies in Joe Biden's political discourse." MESSENGER of Kyiv National Linguistic University. Series Philology 24, no. 1 (2021): 9–15. http://dx.doi.org/10.32589/2311-0821.1.2021.235921.

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The article focuses on the analysis of political discourse, which penetrates the modern society. Political discourse is made up by politicians. Under the framework of cognitive and communicative paradigm political discourse is a complex communicative phenomenon which is directly or indirectly aimed at distributing, exercising the political power and winning the majority of votes during election campaigns. The article yields the results of the analysis of communicative strategies in the political discourse of US President-elect Joe Biden during the presidential race and in his inaugural address

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Bragina, Natalia Georgievna, and Igor Alekseevich Sharonov. "“Pedagogical” Agression in Russian Everyday Communication." Russian Journal of Linguistics 23, no. 4 (2019): 975–93. http://dx.doi.org/10.22363/2687-0088-2019-23-4-975-993.

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The article is devoted to speakers’ responses to inappropriate communicative behavior in Russian everyday communication. The analytic part of the article presents a short review of both classical and modern works on (im)politeness theories, which show that communicative strategies in response to the wrong communicative behavior in a particular context have not been investigated and described sufficiently in modern Politeness theories, investigating face-aggravating communication. The aim of this work is to describe a strategy that we define as “pedagogical aggression”, which manifests itself i

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12

Chevdar, Daria. "Peculiarities of Machine Translation of Political Discourse." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 26, no. 27 (2019): 223–32. http://dx.doi.org/10.24195/2616-5317-2018-27-25.

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The article is devoted to the specificity of translating scientific and technical discourse from English into Ukrainian in terms of communicative-functional and linguistic approaches. The translator’s goal is to produce a target text that would convey the same information as conveyed by the ST; the amount of the communicatively relevant information in the TT must be the same as in the ST. The results of the paper discover that the implementation of the strategy of communicatively equivalent translation determines the use of certain tactics that come down to a set of translation operations. Key

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Halapchuk-Tarnavska, Olena. "Age Peculiarities of Communicative Competence Development in Ontogenesis." East European Journal of Psycholinguistics 1, no. 1 (2014): 24–32. https://doi.org/10.5281/zenodo.45771.

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<strong>Abstract.</strong> The article reveals the age peculiarities of development of communicative competence in ontogenesis. The notion of communicative competence is defined. Formation and development of conversational competence of a child is influenced by family, school and peers. Communicative competence presupposes four types of skills and knowledge:  grammar, sociolinguistic, discoursive and strategic. Strategic communicative competence of children is analyzed in the symmetrical (in which age, social status and social role of interlocutors are equal) and asymmetrical speech

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14

Petrova, Marina. "The Tactics of Verbal Countermanipulation in Russian Political Video Blogs." Theoretical and Practical Issues of Journalism 8, no. 3 (2019): 625–39. http://dx.doi.org/10.17150/2308-6203.2019.8(3).625-639.

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The author of the article states that in spite of the fact that manipulation has been broadly studied in various areas of science, such as psychology, sociology, politology, linguistics, etc., countermanipulation (the response action to manipulation) has been analysed mainly by psychologists. This phenomenon has not been studied in linguistics yet. The author of the article gives a linguotypological description of the verbal countermanipulation tactics as exemplified in political video blogs reviewing the events with the participation of A. Navalny. A special two-stage algorithm which included

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Derik, Ilona, and Tetyana Druzhyna. "SCIENTIFIC TEXTS IN THE PARADIGM OF TRANSLATION STUDIES." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 2020, no. 30 (2020): 88–101. http://dx.doi.org/10.24195/2616-5317-2020-30-6.

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The article is dedicated to the study of the specificity of translating scientific texts from English into Ukrainian. In the focus of the research there is the survey of the finding in this field. There is also provided the analysis of the strategies and tactics of translation employed in accordance with the functional-communicative approach to translation studies. The research was carried out on the basis of the scientific texts of different genres (articles, theses, reports) presented in English and their translations into Ukrainian. The objective was formulated as the analysis of the adequa

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Zhmayeva, Natalia, Tetiana Koroleva, and Oleksandra Popova. "Translation of Political Discourse: Communicative-functional and Linguistic Approaches (based on translations from English into German)." Naukovy Visnyk of South Ukrainian National Pedagogical University named after K. D. Ushynsky: Linguistic Sciences 26, no. 27 (2019): 96–104. http://dx.doi.org/10.24195/2616-5317-2018-27-12.

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The article deals with the specifics of translating English political discourse into German in the communicative-functional and linguistic perspectives. The results of the paper discover strong correlation between the strategy of translation and the choice of corresponding tactics and operations. Translation techniques are caused by structural linguistic differences within the language pair. Key words: political discourse, communicative-functional approach, strategy of translation, tactic, operation.

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17

Bazarova, I. V. "COMMUNICATIVE TACTIC OF GRATITUDE IN SMALL TALK (BASED ON THE SAMPLES FROM ENGLISH FICTIONAL DISCOURSE)." Writings in Romance-Germanic Philology, no. 2(51) (December 19, 2023): 20–29. http://dx.doi.org/10.18524/2307-4604.2023.2(51).296817.

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The article is devoted to the research of communicative tactic of gratitude in small talk. The material of the research is the artistic English-language discourse, from which the episodes have been singled out in which the participants small talk use the tactic of gratitude. The linguistic analysis of the selected data has been based on descriptive method, functional method, and contextual-interpretive method. The article discusses the linguistic definitions of communicative strategy and communicative tactic. The article offers the classification of communicative strategies and tactics used by

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Hetsko, Hanna. "THE HIDDEN INFLUENCE ON THE RECIPIENT IN ADVERTISING OF THE SOCIAL NETWORK “FACEBOOK”." Bulletin of Lviv Polytechnic National University: journalism 2, no. 6 (2023): 73–80. http://dx.doi.org/10.23939/sjs2023.02.073.

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The development of the information society has an impact not only on the quality of life of people, but also on the formation of new communication links. The rapid penetration of information technology into different areas of our lives has contributed to the global spread of the Internet, in which social networks are actively used for communication. For advertisers, social networks provide unique opportunities for rapid dissemination of information and direct contact with consumers. The specifics of advertising communication are not only informing the recipient about goods or services, but als

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Zheludkova, E. G., and K. M. Purgina. "Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian)." Bulletin of Kemerovo State University 23, no. 1 (2021): 229–36. http://dx.doi.org/10.21603/2078-8975-2021-23-1-229-236.

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This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies and tactics of communicative influence were identified according to Yu. Pirogova’s classification of communicative strategies. The authors see strategies as the goals of creating a company's image, while tactics depend on specific vocabulary, syntactic structures, and means of involving the addressee in the advertising discourse. The list of prevai

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20

Sun, Xiaoli, and Mariya Alexandrovna Kulkova. "Pragmatics of verbalizing the phenomenon of tricksterism in Russian-language artistic discourse (based on N. V. Gogol's "Dead Souls")." Philology. Theory & Practice 18, no. 2 (2025): 811–18. https://doi.org/10.30853/phil20250115.

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The aim of the research is to identify the linguistic representation of the communicative strategies and tactics of the trickster in the speech of Chichikov, the main character of N. V. Gogol's "Dead Souls." The article examines 166 remarks of Chichikov collected from the text of the work, which are analyzed from the point of view of the use of figurative language, emotionally evaluative vocabulary, types of sentences, and pragmatic strategies and tactics. The scientific novelty lies in the systematic study of the linguistic means and speech strategies of the trickster on the example of N. V.

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Просвиркина, Ирина, Irina Prosvirkina, Мария Шаповалова, and Mary Shapovalova. "Talk Show Host as Communicative Personality." Scientific Research and Development. Modern Communication Studies 6, no. 6 (2017): 71–74. http://dx.doi.org/10.12737/article_5a12b56071f195.61122230.

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In this paper the communicative personality of Russian-speaking talk-show host is analyzed. The authors present the results of study of communicative personality of talk show host V. Soloviev, which were derived as the result of verbal-semantic speech level analysis. Lexical-semantic components of this level are analyzed. Moreover, in the process of this study was stated that on cognitive-value level of implementation the communicative personality of talk-show host is characterized by high level of language skills, professional competence; cultural and national identity is valued highly by the

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Zernetsky, Pavlo, and Olena Kucherova. "Cognitive maps of discourses of British conservative and Australian liberal political manifestos." Language: classic - modern - postmodern, no. 7 (November 24, 2021): 35–49. http://dx.doi.org/10.18523/lcmp2522-9281.2021.7.35-49.

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The research endeavors to study and determine the influence of cognitive maps on production of political manifestos discourse. The research has been conducted in the framework of Sociocognitive Discourse Studies. The results show that discourse cognitive structure of British Conservative Party and Australian Liberal Party manifestos is characterized by different sets of cognitive maps on the level of communicative strategies and somewhat similar sets of cognitive schemas on the level of communicative tactics. Applying the method of interpropositional semantic analysis, the communicative strate

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Varlamova, Olga Nikolaevna, and Alina Dmitrievna Polyakova. "Linguistic features of creating the environmental attractiveness of goods (based on the material of Spanish and English)." Philology. Issues of Theory and Practice 16, no. 11 (2023): 3751–59. http://dx.doi.org/10.30853/phil20230575.

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The article is devoted to the description of linguistic peculiarities of forming the ecological attractiveness of food products. The purpose of this study is to reveal the main strategies and tactics showing the versatility and cross-cultural specifics of Spanish and American cultures for the formation of ecological attractiveness of goods. The scientific novelty of this research lies in identifying a universal set of linguistic means – communicative strategies and tactics – used to create an environmentally attractive image of a product, as well as in describing the intercultural specifics of

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Smirnova, Irina. "The Fraudulent Discourse: Strategy of Appeal to Luck." Scientific Research and Development. Modern Communication Studies 13, no. 3 (2024): 15–22. http://dx.doi.org/10.12737/2587-9103-2024-13-3-15-22.

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The article examines one of the most frequent and effective strategies in the structure of fraudulent discourse, namely the Strategy of appeal to luck. Speech tactics of manipulative influence within the framework of this strategy, types of messages and communication means used by the fraudster to influence the victim in order to create a certain psychological state are differentiated. The various roles in which con artists can appear, the characteristics of behavior in each of the role models, depending on the scenario and the result of the con planned by the criminal, are described. It is sh

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Gokova, Ekaterina I. "NATIONAL PECULIARITIES OF THE REALIZATION OF COMFORTING STRATEGY IN GERMAN LINGUACULTURE." Proceedings of Southern Federal University. Philology 26, no. 3 (2022): 43–52. http://dx.doi.org/10.18522/1995-0640-2022-3-43-52.

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The article is devoted to the study of comforting communicative strategy. The tactics and linguistic means realizing it differ from one lingua-culture to another. The relevance of the article is due to the need for further study of this strategy in German lingua-culture. The purpose of this work is to define the tactics and linguistic means that realize comforting strategy in German speech, as well as their national peculiarities. According to the analysis of empiric material, the following tactics can be distinguished: soothing tactics, distraction tactics, empathy tactics, optimism tactic, f

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Demeshkina, Tatiana A., and Maria A. Tolstova. "The Communicative Strategy of Self-Presentation in Female Dialect Discourse (Based on Autobiographical Stories)." Tekst. Kniga. Knigoizdanie, no. 24 (2020): 47–67. http://dx.doi.org/10.17223/23062061/24/3.

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The article examines the communicative strategy of self-presentation in female dialect discourse. Female dialect discourse is understood as a gender-marked type of dialect discourse. On the one hand, it incorporates all the features of dialect discourse; on the other, it has a number of features due to the gender of the subject. The sources of the study were oral autobiographical stories recorded during dialectological expeditions organized by the staff of Tomsk State University from 1946 to the present time in the areas where Russian old-timer dialects of the Middle Ob region are in use. The

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Alishaei, Zahra, Alireza Jalilifar, and Alexanne Don. "Circumstantial and tactic augmentation." Concentric. Studies in Linguistics 50, no. 2 (2024): 293–321. http://dx.doi.org/10.1075/consl.00041.ali.

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Abstract The present study attempts to unveil patterns in interactive information structure of clause enhancement that conventionalize the actual representation of circumstantial elements which add information about time, place, manner, means, and reason/cause through circumstantial augmentation, tactic augmentation, or connectives in method sections of research articles (RAs). The dataset consisted of 120 method sections of randomly selected empirical RAs from ISI-indexed Q1-ranked applied linguistic journals published between 2020 and 2022. The results of the study point to a significant dis

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Marina, O. V. "CONSTRUCTION OF A MALE IDENTITY IN THE DRAMATIC DISCOURSE OF THE ENGLISH RESTORATION." Writings in Romance-Germanic Philology, no. 2(47) (January 15, 2022): 147–54. http://dx.doi.org/10.18524/2307-4604.2021.2(47).245952.

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In this article, the notions of discourse and identity are considered within the framework of a cognitive-communicative paradigm. I argue, that the dramatic discourse of the English Restoration was a product of a society in transition from one cultural, social, and political order to another and was constructed under the oppressive influence of Charles II, who actively used the institution of theatre as an instrument of spreading new ideas and reestablishing his royal power. In this paper, I substantiate, that the male identities constructed in the dramatic discourse of the English Restoration

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Колосов, Сергей Александрович, and Юлия Андреевна Бабаева. "STRATEGIES, TACTICS AND TECHNIQUES IN SIMULTANEOUS INTERPRETING: DISCRIMINATION BETWEEN THE TERMS." Вестник Тверского государственного университета. Серия: Филология, no. 4(67) (November 24, 2020): 185–89. http://dx.doi.org/10.26456/vtfilol/2020.4.185.

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Предлагается иерархическая структура, устанавливающая взаимосвязи между понятиями стратегия, тактика и приём в контексте синхронного перевода. Стратегия как наиболее общее понятие соотносится с коммуникативной ситуацией перевода, тактика - с вербально-когнитивными процессами, а приёмы - с преобразованиями на уровне языковой и дискурсивной формы. The paper proposes a hierarchical approach to differentiating between the concepts of translation strategy, translation tactic and translation technique in the context of simultaneous interpreting. Strategy as the most general category is related to an

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Chornii, Anastasiia. "Communicative Aspect of Neutrality as a Criterion in the Negotiation (Based on Modern English Conflict Discourse)." East European Journal of Psycholinguistics 5, no. 1 (2018): 16–24. https://doi.org/10.5281/zenodo.1436380.

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<strong>Abstract.</strong> The article deals with the ways of defining and explaining the meaning of the notion “neutrality” and the practical ways of its realization in the context of the process of mediation. Psycholinguistics interprets mediative discourse as the deployment of switching from internal code to external verbalization in the processes of producing speech and its interpretation taking into consideration socio-psychological types of linguistic individuals, role settings and recommendations. The conceptual meaning of the word “neutrality” has been succeeded

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Kryachkova, A. P. "RETRACTED Defamation Strategy Implementation in the German Political Discourse." MGIMO Review of International Relations, no. 3(42) (June 28, 2015): 157–61. http://dx.doi.org/10.24833/2071-8160-2015-3-42-157-161.

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RETRACTEDThe main definitions of political discourse are introduced in this article. The author also suggests her own definition of this term. The participants of political discourse use various communicative strategies in order to influence opponents. The article reviews various definitions of communicative strategy term. The author gives her own definition of communicative strategy term and describes the main political discourse strategies. The purpose of the article is to review defamation strategy implementation and to identify its role in political discourse of Germany based on Bundestag'

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Kuchynska, Valeriiya. "IMPLEMENTATION OF COMMUNICATIVE STRATEGY OF DISCREDITATION AND ATTACK IN SPANISH POLITICAL DISCOURSE." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 41 (2022): 111–22. http://dx.doi.org/10.17721/2663-6530.2022.41.11.

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The article examines speech and language ways of expressing one of the main communicative and pragmatic strategies characteristic of political discourse - the strategy of discrediting the opponent. The research is based on the material of the speeches of the figures of the Spanish political space. The article examines the speeches of the leaders of competing political forces and analyzes the revealed linguistic features of the discrediting strategy and a number of tactics for its implementation. The strategy of discrediting and attacking the opponent is one of the most used and vividly present

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Kyrychuk, Larysa. "Communicative Types of Self-Disclosure in Public Speaking Setting." East European Journal of Psycholinguistics (2017) 4, no. 1 (2017): 122–32. https://doi.org/10.5281/zenodo.831362.

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<strong>Abstract</strong><strong>. </strong>The present paper focuses on the study of the communicative nature of self-disclosure as a technique of verbal influence on people. The phenomenon of self-disclosure is interpreted as the process of divulging private information to others. The aim of the study is to determine the specific features of self-disclosure in a public speaking context. The paper discusses the communicative conventions and parameters of the public speaking scenario as the factors that determine a certain manner of self-disclosing. The key assumption of the study is that publ

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Vinogradov, A. G., and O. M. Pohorila. "RELATIONSHIPS OF COMMUNICATIVE RESPONSES TO JEALOUSY WITH ATTACHMENT STYLES IN ROMANTIC RELATIONSHIPS OF YOUNG PEOPLE." Ukrainian Psychological Journal, no. 2 (18) (2022): 24–44. http://dx.doi.org/10.17721/upj.2022.2(18).2.

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Jealousy is an integral part of romantic relationships. However, their constructiveness or, on the contrary, their destructive effect on relationships depends to a significant extent on the reaction. The choice of communication tactics is determined in a certain way by the style of attachment to a romantic partner. In Ukraine, this problem is weakly studied but relevant as a theoretical and practical question considering the possibility of appropriate educational work implementation and prevention of destructive conflicts among young couples. The purpose of the study is to systematize informat

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Issers, O. S. "COLLOQUIALIZATION OF ADVERTISING TEXTS ON FOOD PACKAGES AS A COPYWRITING STRATEGY." Memoirs of NovSU, no. 4 (2024): 774–84. https://doi.org/10.34680/2411-7951.2024.4(55).774-784.

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The study describes the strategy and techniques (tactics) of colloquialization of modern advertising texts on food packages. It shows the prerequisites of using marked colloquial speech elements in them as well as the reasons for colloquial speech expansion into the sphere of “packaging” texts which are determined by a combination of marketing, communicative and linguistic factors. Marketing prerequisites are related to the tasks of product positioning and the necessity to activate in customers stereotypical model situations of product consumption. Communicative and pragmatic factors of colloq

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Moser, Maiia. "Functional Aspects of Language Games in Political Discourse." Історико-політичні проблеми сучасного світу, no. 44 (December 15, 2021): 173–79. http://dx.doi.org/10.31861/mhpi2021.44.173-179.

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The article analyzes various aspects of communication in political discourse. One of its major arguments says that politicians who disrespect major rules of communication violate the basic principles of interaction, namely in that they introduce their own new patterns of language games. Adequate principles of interaction are an indispensable requirement for political discourse as such in that they guarantee efficient communication and help avoid conflicts. Such principles are based on general rules of communication. The article underlines the importance of a structual logical chain of politica

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Bernadas, Jan Michael Alexandre C., Carlos M. Piocos III, and Ron Bridget T. Vilog. "Communicative processes for health activism: the case of organizations working with filipina migrants in Japan." International Journal of Human Rights in Healthcare 12, no. 5 (2019): 339–52. http://dx.doi.org/10.1108/ijhrh-06-2019-0040.

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Purpose Informed by health activism (Zoller, 2005), the purpose of this paper is to explore the communicative processes of organizations working with women migrants in countries of destination. In particular, it explored the definitions of and explanations for health of organizations, their solutions to disease and illness, as well as, the methods and tactics they use to communicate health. Design/methodology/approach It employed qualitative approach specifically in-depth interviews with leaders or core members of not-for-profit and faith-based organizations working with Filipina migrants in J

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Gladko, M. "COMMUNICATIVE STRATEGY FORMATION OF SOLIDARITY IN CRISIS TELEDISCOURSE." SCIENTIFIC-DISCUSSION, no. 69 (October 13, 2022): 5–8. https://doi.org/10.5281/zenodo.7192825.

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Television is involved in shaping the dominant mood of society, which is understood as a diffuse affective state that people experience as a result of their membership in the national community. The purpose of the study is to establish a tactical repertoire and a range of linguistic means to express strategy of solidarity through demonstrating the negative state of affairs.

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Medvedeva, Anna Nikolaevna. "The priming effect as a way to avoid ambiguity in English-language dialogical communication." Philology. Theory & Practice 18, no. 1 (2025): 219–26. https://doi.org/10.30853/phil20250034.

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The aim of the study is to identify ways to represent the priming effect at different language levels in dialogic communication as one of the effective ways to avoid potential linguistic ambiguity. The scientific novelty lies in the substantiation of the fact that priming, as one of the mechanisms of the functioning of a person's implicit memory, is able to act as an effective communicative tactic, affecting the degree of consistency of communicative steps and the correctness of the linguistic means used in them. The results showed that priming potentially ambiguous linguistic units, applied b

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N.M., Popova, and Rybalka O.Yu. "ARGUMENTATIVE STRATEGY IMPLEMENTATION IN THE SPANISH POLITICAL DISCOURSE OF THE 2019 PRE-ELECTION CAMPAIGN." South archive (philological sciences), no. 86 (June 29, 2021): 82–86. http://dx.doi.org/10.32999/ksu2663-2691/2021-86-13.

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Purpose. The article deals with identifying effective language means and techniques which form the basis of polarization, solidarity and positive prospect describing tactics that the argumentative strategy is realized through in speeches, debates and interviews of such Spain’s political leaders as Pedro Sánchez, Pablo Casado and Santiago Abascal. Methodology. The study is based on an integrated approach to the analysis of political discourse, combining communicative and pragmatic, semantic and cognitive as well as contextual analyses which allow determining speaker’s communicative and pragmati

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Burmakova, Elena A., and Natalia V. Polyakova. "COMMUNICATIVE MOVE “INDIRECT INSULT” IN A POLITICAL TALK SHOW (based on Tucker Carlson Tonight)." IKBFU's Vestnik. Series: Humanities and Social Sciences, no. 1 (2025): 18–30. https://doi.org/10.5922/vestnikpsy-2025-1-2.

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The relevance of this research topic is determined by the growing interest of linguists in studying the means of verbalizing speech aggression in the discourse of politicians and political commentators. This interest is reflected in the analysis of the repertoire of speech strategies employed, implemented through specific tactics and represented by particular speech moves and linguistic means. The study analyzes the speech move “indirect insult,” which actualizes the tactic of insult within the speech-behavioral strategy of discrediting the President Biden administration, aiming to identify th

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Kaura-aho, Katariina. "Politics of Silence: On Autonomous, Communicative and Aesthetic Silences." Pólemos 15, no. 1 (2021): 65–89. http://dx.doi.org/10.1515/pol-2021-2009.

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Abstract The article analyses the political meaning of silence by reflecting on the communicative, autonomous and aesthetic function of silence in context of prevailing political speech systems. In the article, silence is interpreted as an active communication form, as an activist protest tactic and as an aesthetic practice. The article argues that silence can have a politically subversive function toward prevailing aesthetically organised speech systems.Conventionally, silence is devalued in Western societies that primarily celebrate the expressive and communicative capacity of verbal speech.

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Lysiuchenko, Olena, Yuliia Sydorenko, Larysa Oleksiienko, Tetiana Lysenko, and Mariia Hulych. "Intercultural communicative competence in the development of students’ linguistic skills." Linguistics and Culture Review 5, S4 (2021): 1202–26. http://dx.doi.org/10.21744/lingcure.v5ns4.1741.

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Intercultural communicative competence (ICC) is a component of the general concept of communicative competence, which refers to the ability to establish effective communication with representatives of different social-cultural regions. The role of ICC is growing significantly with the intensification of globalization processes. The purpose of the present academic paper is a comprehensive research of intercultural communicative competence of students-philologists while studying a foreign language at university. To achieve the purpose outlined, the following methods have been used, namely: analy

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Ж., А. Юрьева. "ИЗУЧЕНИЕ РЕЧЕВОЙ СТРАТЕГИИ И ТАКТИКИ, ИССЛЕДОВАНИЕ ВЫБОРА СТРАТЕГИИ ПОВЕДЕНИЯ ЯЗЫКОВОЙ ЛИЧНОСТИ В КОНФЛИКТНОЙ СИТУАЦИИ". Русская филология. Вестник ХНПУ имени Г.С. Сковороды 2, № 64 (2018): 20–24. https://doi.org/10.5281/zenodo.1244630.

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Speech strategy and tactics are analyzed. The choice of strategy of behavior of the language person in a conflict situation is presented. Condemnation is a verbal process in a conflict act. Strategies for expressing convictions are classified as disharmonizing, as they significantly increase the psychological distance between communicative positions, worsen the emotional state of the addressee, and contribute to the emergence of conflict. Speech behavior of the addressee is a kind of verbal aggression, which determines the purpose of the utterance - to damage the addressee and at the same time

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Akimova, Tatyana Ivanovna, and Irina Anatolyevna Maskinskova. "Authorial strategies and tactics of Catherine the Great in the comedy “The Siberian Shaman”." Philology. Theory & Practice 17, no. 9 (2024): 3408–13. http://dx.doi.org/10.30853/phil20240482.

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The research aims to study the authorial strategies and tactics of Catherine the Great in the comedy “The Siberian Shaman” in terms of examining and classifying the methods used by the Empress for combating her political opponents, the Freemasons, in the fight for control over Russian Enlightenment. The scientific novelty of the problem is determined by the communicative approach used in the analysis of the plays by Catherine the Great, which made it possible for the first time to consider her comedies through the lens of authorial strategies and tactics, which contributes to the identificatio

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Savtchouk, Tatiana N. "The tactic of emotional amplification of argumentation in the written discourse of the humanities." Vestnik Tomskogo gosudarstvennogo universiteta, no. 478 (2022): 30–43. http://dx.doi.org/10.17223/15617793/478/4.

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The aim of the article is to reveal the specifics of the implementation of the tactic of emotional amplification of argumentation in the written discourse of the humanities. The research is carried out on the material of Russian-language articles on sociology, psychology, cultural studies, linguistics, journalism, published in peer-reviewed academic journals for 2001-2019. Methodologically, the work is related to convergent theory, which ensures the integration of descriptive and normative dimensions of argumentation using qualitative analytical methods: description, functional-semantic, conte

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Dzhelalova, Larisa. "Russian proverbs in the space of an individual communication model [А=В]". Bulletin of the Donetsk National University. Series D: Philology and Psychology 4 (26 жовтня 2024): 5–17. https://doi.org/10.5281/zenodo.13995275.

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The article deals with the study of proverbs by means of communicative-pragmatic analysis, i.e. the use of sayings in speech within the framework of an individual communicative model [A = B]. In line with the communicative and pragmatic features of the Russian proverbs identified by us in the course of the study, we set as an objective to consider the possibility of their application by the communicants as an argument and counterargument in a situation involving cooperation aimed at mutually taking into consideration the both parties’ interests. The communicative-pragmatic analysis appli

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Shamilov, Raviddin, and Arina Kirillova. "On Typology of Pragmatic Adaptation in Specialized Translation." Nizhny Novgorod Linguistics University Bulletin, no. 54 (June 30, 2021): 89–106. http://dx.doi.org/10.47388/2072-3490/lunn2021-54-2-89-106.

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The paper views pragmatic adaptation through the prism of the communicative and functional theory of translation. It substantiates the applicability of pragmatic adaptation as a translation tactic in translating not only literary but also specialized (non-fiction) texts. The relevance of this research lies in the need to identify linguistic and extralinguistic factors which determine the use of pragmatic adaptation when translating a specialized text in a certain communicative situation. Although some translation studies experts justly consider pragmatic adaptation to be a translation solution

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Terentyeva, Elena, Marina Milovanova, Elena Pavlova, Nina Wendt, and Rumiya Kaderova. "German and Russian Political Blogs as Relevant Protest Practice in Context of Modern Society Mediatization." SHS Web of Conferences 88 (2020): 01004. http://dx.doi.org/10.1051/shsconf/20208801004.

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The study reveals the multifunctionality which is typical of German and Russian political blogs. Regardless of the language of the blogs, information and evaluation, political and convening, consolidating, agitation and propaganda, presentation and propaganda, and directive functions are among the dominant functions. The paper briefly describes the linguistic means which represent these functions. It shows the discursive hybridity of political blogs which is manifested in combining the features of Internet discourse with elements of political, news, journalistic, and social values discourses (

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Ivanytska, N. B., and N. L. Ivanytska. "COMMUNICATIVE AND PRAGMATIC POTENTIAL OF THE TACTIC OF RATIONAL THESIS JUSTIFICATION IN ENGLISH AND UKRAINIAN ACADEMIC DISCOURSE." "Scientific notes of V. I. Vernadsky Taurida National University", Series: "Philology. Journalism" 1, no. 3 (2024): 128–34. http://dx.doi.org/10.32782/2710-4656/2024.3.1/22.

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